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Determining Competitive Advantage of Communities in a Rural Setting

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Journal of Educational and Human Resource Development 6:227-237(2018)

Southern Leyte State University, Sogod, Southern Leyte, Philippines

Determining Competitive Advantage of Communities in a Rural Setting

Constantino G. Medilo Jr.*
Frederick C. Aniga

College of T e acher Education Southern Leyte State University
T o mas Oppus, Southern Leyte, Philippines

Abstract

This study provided a framework for determining the competitive advantage of the communities in the rural areas using principal component analysis. The profiles of the municipalities in the province of Southern Leyte, Philippines were analyzed, and principal components identified. The data included density, total land area, revenue classification, number of literate residents, number of gainful workers, average household size, number of residents with academic degrees, number of hazards present and the rate of population increase. The results identified four indices as factors of competitive advantage, which included the general demographic index, crowding index, family size index, and hazard exposure. This paper concluded that competitive edge in rural areas is a function of general demographic factors, crowding, family size, and exposure to hazard. Demographic and geographical factors are vital to improving the competitive advantage of municipalities in the rural setting. Attaining competitive advantage in the rural environment means municipalities must have robust performance in literacy, population, the productivity of its citizens. Those municipalities should likewise perform well in controlling crowding and at the same time have the ability to mitigate the possible effects of natural hazards. The focus of determining competitive advantage away from economic indicators provides opportunities for looking at how communities in the rural see what they define as success.

Keywords: Geographical economics; Local governance; Philippine studies; Social sciences; Climate studies

helpful concept in understanding capabilities

Introduction

and in dealing with the country’s prosperity and productivity. In the context of municipality,
This paper aimed to provide a framework

competitive advantage resides in the aptitude to determine the competitive advantage of

to increase the productive activity and communities in a rural setting. Competitive

services that generate significant presence on

  • advantage
  • allows
  • organizations
  • and

the state, national and international markets,

increasing the educational level, income, and the health of his inhabitants improving this way their quality of life (MR, 2018). communities to improve the levels of

  • performance to reach targets.
  • For the

public sector, it must be translated in increased quality in the services and efficient use of resources to propitiate the social The competitive advantage of a municipality and economic development (MR, 2018). is measured through different areas. Zhang According to Porter as cited by Silva and (2014) determined competitive advantage Tamayo (2016), competitive advantage is a through infrastructure such as transportation,

Correspondence: [email protected]; ORCID: 0000-0002-0550-6882

ISSN 2545-9759

  • Medilo and Aniga
  • JEHRD Vol.6, 2018

telecommunications, water, and sanitation; opportunities, high salaries and bonuses as improved public service which included well as low personal taxation (Fo¨bker, Temme, education, health, public security, and & Wiegandt, 2014), and education and quality

  • housing;
  • and reduced cost of doing of local physical infrastructure (Ghani, Kerr, &

business through simplifying regulations, O’Connell, 2014). The local government then making it easier to open business, pay must be able to attract business and industry taxes, hire workers, acquire land, and exit to create jobs (Kincheloe, 2018) and meet

  • from businesses.
  • Additionally, Fo¨bker, the needs and expectations of the prospective

Temme, and Wiegandt, (2014) based a residents. If these needs are not met, the municipality’s competitive advantage on municipality will experience brain drain (Gibbs, the provision of attractive housing, cultural 2018) that will weaken its advantage.

  • amenities, and a high-quality educational
  • According to Balestrieri (2014), people,

environment. Meanwhile, Silva and Tamayo activity, and uses influence the competitive

  • (2016) competitiveness measures among advantage of a municipality.
  • The first

the municipalities of Compostela Valley macro-category (population) considers the was obtained by employing the weighted fact that without a critical mass there is no average value of the three indicators such as stimulus to innovation, research, innovative economic efficiency, government efficiency, solutions, and infrastructure development.
With all these factors in place, tangible advantage cannot exist without growth in result will redound to the influx of business population. The second macro-category and a vibrant and healthy economy, which can (activity) refers to economic progress, be further triggered by the implementation expressed by level of employment,

  • autonomous
  • development

and overcoming dependence, therefore,

aof policies or municipal ordinances that a standard parameter for investigating promote economic development that is, to competitive advantage. The third category attract investment, tourists, labour force, (uses) reports on the fact that the spatial and residents (Cleave & Arku, 2015). The organization system can be an essential local government unit must be able to offer stimulus for attractiveness and development. companies the lowest tax rates and the McGranahan, Kasper, and Maestre (2017) best infrastructures (roads, sewers, lax illustrated why people normally live in environmental regulations) to make the significant settlements and that city has municipality attractive to companies and better position than a small town or a village create jobs (Kincheloe, 2018). In effect, local to accommodate essential services, where councils have a significant role as actors that small municipalities usually cannot afford to compete with each other in essential areas build and maintain.

  • to attract and retain residents, businesses,
  • From all articles cited, there has been

and skilled workers (Bjθrna˚, 2014). However, no study conducted that measures the Anderson and Henrekson (2014) pointed out competitive advantage of municipalities in the that for a municipality to have an advantage, it rural areas based on the identified variables. must have the capacity to renew its economic Many of the studies undertaken focused

  • base to maintain its relevance continuously.
  • only on cities and other highly urbanized

Meanwhile, the competitive advantage of a communities (McCarthy, 2016). Thus, this municipality is one consideration for someone study attempts to explore the competitive who is contemplating for his or her choice advantage of municipalities in the rural of residence. If a person decides to settle setting (Leigh & Blakely, 2016), and provide down in a particular municipality, the place a framework for measuring the competitive of choice most likely have enough attractive advantage of the communities in the rural job openings, including promising career areas using principal component analysis.

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  • JEHRD Vol.6, 2018

  • The profiles of the municipalities were also
  • Lastly, the transient advantage views

analyzed, and the principal components the organization’s competitive advantage

  • identified.
  • strategies as transient and eventually will

have to be replaced to sustain the leverage. The transient advantage view argues for the continual enhancement of the approach to continually attain competitive advantage.

Theoretical and Conceptual Framework

According to Schwab and Sala-i-Martin
(2013) as mentioned in Siudek and Zawojska (2014, p. 93), ” competitiveness is the set of institutions, policies, and factors that determine the level of productivity.” The definition of Siudek and Zawojska (2014) defines various factors that determine the competitive advantages of a country
There are theories which identify and explain the factors of competitive advantage. Wang (2014) identified six approaches on competitive advantage, which include the market-based view, the resource-based view, the knowledge-based view, the capability-based view, the relational view of strategy, and transient advantage view of competitive advantage.

  • or community.
  • Paul Krugman, American

economist and a distinguished Professor of Economics at the Graduate Center of the City University of New York, added that geographical factors could improve the competitive position of a specific place or community (Sunley & Martin, 2017).
The market-based view of competitive advantage is concerned with establishing and defending a strategic position regarding the ability to exploit natural economies of scale and scope (McGee, 2015). The resource-based view of competitive advantage identifies the internal resources and capabilities of the organization as the main ingredients to achieve competitive
Determining the competitive advantage of a municipality is dependent on several factors related to geography, institutional indicators, and other factors. Thus, this study, identified factors including density, area, revenue classification, literate residents, gainful workers, household size, academic degree holders, the rate of population increase, and hazard present (see Figure 1).

  • advantage (Madhani, 2010).
  • In fact, an

extension of the resource-based view, the knowledge-based view emphasized the importance of knowledge to the sustainable competitive advantage of the organization (Curado, 2006). Knowledge is a non-depreciable resource of the organization that it could continually use to its advantage.

  • The
  • capability-based
  • view
  • of
  • the

organization’s competitive advantage points to the organization’s capacity to use resources to meet the organization’s desired goal (Amit & Shoemaker, 1993 as mentioned in Wang, 2014). It is an information-based process developed through complex interactions of the organization’s resources (Wang, 2014). Meanwhile, the relational view emphasized the development of linkages to obtain supplies and market access (Wong, 2011). It stressed organizations often have difficulty maintaining a competitive advantage without the support of other organizations.

Figure 1.

Schematic diagram of the conceptual framework of the study

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bases in determining the number of Principal Components (PC) to include. The coefficients of the identified principal components were then obtained by multiplying the factor loadings of the variables under each component by the value of the variable. The products were either added to the value of the rest of the variables or subtracted from the value of the rest of the variables under the same component depending of the sign of the resulting product.

Methodology

This study developed a framework for attaining competitive advantage in a rural setting. Various characteristics of the municipalities in the province of Southern Leyte, Philippines

  • were used in the analysis.
  • The data

included density, total land area, revenue classification, number of literate residents, number of gainful workers, average household size, number of residents with academic degrees, number of hazards present and the rate of population increase. Also, several government institutions were the sources of the data used in the analysis.
After the identification of the principal components, the competitiveness index was

  • computed.
  • The competitiveness index is

p
P

calculated as

(PC)2.

The resulting
The Philippine Statistics Authority (PSA),
Southern Leyte provincial office provided the data on density, total land area, number of literate residents, number of gainful workers, average household size, number of residents academic degree, and rate of population increase. The said data from the PSA are open for public and were easily provided by the provincial office through personal request. The data on revenue classification was downloaded from the Department of Finance website (Bureau of Local Government Finance, n.d.), which is also open for public use. competitive advantage index was used to rank the towns.

Results and Discussion

Data shows (see Table 1) that population is dense in Liloan, Limasawa, Padre Burgos, Pintuyan, San Francisco, and San Ricardo. Except for Padre Burgos, all these municipalities are in the islands of Panaon and Limasawa. characteristics,
With their geographical which is mountainous, expansion is challenging. The rest of the municipalities in the province have more significant areas that can still accommodate a bigger population and development.
The data on revenue classification was determined by dividing the 2015 revenue of the municipalities into three levels. Level 1 included the towns having P45,000,000.00 income and below. Level 2, municipalities with revenue of more than P45,000,000.00 but less than P90,000,000.00. Lastly, level 3 for municipalities with income more than P95,000,000.00.
Meanwhile, municipalities with higher revenue classification are Hinunangan, Maasin, and Sogod. These municipalities have big land area utilized for agriculture and other industry. The municipalities with lowest revenue classification are Limasawa, Anahawan, Padre Burgos, and Pintuyan.

  • With regards to literacy, most municipalities
  • The data on the rate of population increase

was computed as the annual rate of growth have a good number of literates except

  • of the municipalities’ population from 1965 to Limasawa,
  • Anahawan,
  • Pintuyan,
  • San

2015. To attain consistency, the data used in Francisco, San Ricardo, and Silago having all the identified variables were from year 2015 the low number of degree holders. Moreover,

  • and were standardized prior to analysis.
  • Anahawan, Limasawa, Padre Burgos, and

The Principal Component Analysis was Pintuyan have the least gainful workers. the main tool to develop the competitive Malitbog also has the most significant advantage index, The scree plot and the household size, the rest of the municipalities Eigen analysis from the PCA were the have similar household sizes that are smaller.

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Table 1. Eigen analysis of the correlation matrix.

Eigenvalue 4.785 1.961 0.910 0.703 0.311 0.209 0.110 0.010 0.001 Proportion 0.532 0.218 0.101 0.078 0.035 0.023 0.012 0.001 Cumulative 0.532 0.750 0.851 0.929 0.963 0.987 0.999 1.000 1.000
-

Among the municipalities, Hinunangan, index respectively.
Libagon, St. Bernard, San Juan, Silago have a significant number of hazards with Sogod as the highest with seven. These hazards include rain-induced landslide, earthquake-induced landslide, flooding, earthquakes, liquefaction, typhoon, and storm surge. It is noteworthy that some municipalities like Tomas Oppus, Pintuyan, and San Ricardo have only one hazard present in the area.

Relative to the rate of population increase, majority of the municipalities are low and only few municipalities have higher population increase rate like Hinunangan, Libagon, Liloan, Maasin, St. Bernard, Silago, and Sogod. The municipality with the lowest increase rate of population is Pintuyan.

There are four principal components identified in the analysis. The first component explains 53.2% of the competitive advantage of the municipalities. The first component is illustrated by the total area of the municipality, the revenue class of the municipality, the number of literate residents, number of gainful workers, and the number of residents with academic degrees. The said component is the general demographic index.

The second principal component shows up to 75% of the variability of the competitive advantage of the municipalities. The second component is associated with density and dubbed as the crowding index.
The competitive advantage index derived from the identified principal components suggests that competitive advantage, as seen by the people in the rural areas, is not the same with the current worldview of competitiveness. Measures of competitiveness accepted in the
ˇliterature are economically related. Segota,

Tomljanovicˇ, and Hudek (2017) defined competitiveness as an increase in the level of economic efficiency and quality of products and services which is a vital determinant of the long-term rise in living standards. Also, Haque (1995 as mentioned in Arslan & Tathdil, 2012) explained competitiveness as the ability of a country to produce goods and services that meet the test of the international markets and simultaneously to maintain and expand the real income and also rise the welfare level of its citizens. Whereas, Stanovnik and Kovacˇicˇ (2000) identified human and natural

  • resources,
  • infrastructure,
  • management,

capital, government intervention and the technological capability of companies as the factors, which can increase competitiveness.

However, identified components in the rural communities point to non-economic factors of being competitive. Crowding is one major factor that rural people consider as vital to their competitive advantage. Helliwell, Shiplett, and Barrington-Leigh (2018) found an exciting

  • result and happiness.
  • In additation, the

association between population density in the 20 percent most miserable communities was more than eight times greater than the happiest 20 percent of communities (Helliwell, Shiplett, & Barrington-Leigh, 2018).
The third factor indicates up to 85.1% of the competitive advantage variability, and the fourth factor explained up to 92.9% of the variability of the competitive advantage of the municipalities. The third component

  • is associated with family size, while the
  • Related to the issue of crowding is family

fourth component is associated with hazard size. The competitiveness index indicates exposure. Hence, the third and fourth factors that people in rural areas are concerned are family size index and hazard exposure with having the ideal family size. The rural

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The resulting framework (see figure 2) showed that the competitive advantage of the municipalities is dependent on general demographics, crowding, family size, and hazard exposure. In addition, the General Demographic Index, Family size index, and crowding index have positive influence on competitive advantage. However, exposure to hazard index has a negative influence on the competitive advantage.
Figure 2. Scree plot of density, area, revenue classification, number of literate residents, number of gainful workers, average household size, number of academic degree holders, number of hazards present, and rate of population increase
The factor loadings showed that when the area, number of literate residents, number of gainful workers, number of residents with academic degrees, and the revenue class of the municipality increase, the general demographic factor will also increase, thus, increasing the competitive advantage of the communities show that the perfect family size for a competitive rural community is 4.5. The Philippine’s average household size was 4.4 persons in 2015 (Philippine Statistics Authority, 2016) and rural areas generally have lower family size compared to their urban counterparts (Stinner, 1977).

  • municipality.
  • In the second component,

which is the crowding factor, the effect is also positive if the members of the population are contributory to the productivity of the municipality. This means that the increase in population for the municipalities is an advantage as far as the workforce is concerned.
Since the Philippines is exposed to almost all types of natural hazards (Global Facility for Disaster Reduction and Recovery, 2017), people see life as prosperous if experienced away from natural calamities. Typhoons, in particular, have a significant negative impact on paddy rice production at the provincial level; and a significant adverse effect on the food security of the households in the affected areas (Israel & Briones, 2012). Hence, local government must improve and strengthen infrastructures that protect rice and farmland. This move will ensure that even with typhoons, the income of farmers is continuous because harvests are still relatively good.
With the third component, the family size, the association is positive since most of the municipalities have not yet experienced overpopulation. Generally, the family size is still small which is manageable to raise and support. Meanwhile, hazard exposure hurts the competitive advantage of the municipality. As the municipality’s hazard exposure increases, its competitive advantage decreases.

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    Implementation Completion Memorandum Project Number: 40217 Grant Number: 9102-PHI November 2009 PHI: Southern Leyte Landslide Disaster Assistance Project (Financed by the Japan Fund for Poverty Reduction) 1 JAPAN FUND FOR POVERTY REDUCTION (JFPR) IMPLEMENTATION COMPLETION MEMORANDUM (ICM) I. BASIC INFORMATION 1. JFPR Number and Name of Grant: JFPR 9102-PHI: Southern Leyte Landslide Disaster Assistance Project 2. Country (DMC): 3. Approved JFPR Grant Amount: Philippines $3,000,000 4. Grant Type: 5-A. Undisbursed Amount 5-B. Utilized Amount X Project /X Capacity Building $245,165.08 $2,754,834.92 6. Contributions from other sources Source of Contribution: Committed Amount Actual Remark - Notes: Contributions1: DMC Government $ 173,910 $ 176,000 Other Donors (please name) --- --- Private Sector --- --- Community/Beneficiaries $ 11,250 $ 1,240 7-A. GOJ Approval Date: 7-B. ADB Approval Date: 7-C. Date the LOA was signed 15 November 2006 15 December 2006 (Grant Effectiveness Date): 15 December 2006 8-A. Original Grant Closing Date: 8-B. Actual Grant Closing Date: 8-C. Account Closing Date: 31 July 2009 31 July 2009 8 December 2009 9. Name and Number of Counterpart ADB (Loan) Project: N/A 10. The Grant Recipient(s): Hon. Gov. Damian G. Mercado Provincial Government of Southern Leyte Maasin City, Southern Leyte, Philippines Email: [email protected] Tel.: (053) 570-9018; Fax: (053) 570-9016 11. Executing and Implementing Agencies: Provincial Government of Southern Leyte was the Executing and Implementing Agency for the Project. Hon. Gov. Damian G. Mercado Provincial Government of Southern Leyte Maasin City, Southern Leyte, Philippines Email: [email protected] Tel.: (053) 570-9018; Fax: (053) 570-9016 Ms.
  • A. Cooperative Identification Number (CIN): 106080003

    A. Cooperative Identification Number (CIN): 106080003

    CDA - SEU - FR - 003 Revision No. 5 February 7, 2017 Cooperative Development Authority Cooperative Annual Progress Report (CAPR) As of December 31, 2018 INSTRUCTIONS TO COOPERATIVES 1. All blanks shall be filled-up with appropriate information. Do not leave any field blank. Write 0 for none and N/A for Not Applicable, dates should be 2. The submission of the duly accomplished Cooperative Annual Progress Report (CAPR) Form shall be done ANNUALLY within 120 days after the end of the calendar year. 3. Submission to CDA shall be done electronically through www.cda.gov.ph in accordance with MC No. 2014-05 . Likewise, the cooperative shall submit to the Authority, through the Extension Office, one (1) copy of the encoded CAPR Form within 120 days after the end of the calendar year. 4. The Authorized Representative of the Cooperative shall encode all the data required in the CAPR Form. 5. The Chairman and General Manager shall certify to the truthfulness and correctness of the information contained herein. 6. All Multi-Purpose Cooperatives shall segregate records per economic activity. GENERAL INFORMATION A. Cooperative Identification Number (CIN): 106080003 B. Name of Cooperative as of latest amendment: LEYTE SOUTH MULTI PURPOSE COOPERATIVE C. Present Address of Cooperative: POBLACION UBOS, PINTUYAN, SOUTHERN LEYTE D. Registration Number (under RA 9520): 9520-08006827 E. Date Registered: Original Date of Registration : January 7, 1997 Registration Date under RA 9520 : January 25, 2010 F. Business Permit (as of reporting period) Business Permit No. 01-2019-019 Date Issued January 10, 2019 Amount Paid Php 998.00 G. Category of Cooperative: x Primary Secondary Tertiary H.
  • Southern Leyte 56Th Founding Anniversary(July 1,1960-July 1, 2016) “Ipadayon Ang Panaghiusa Para Sa Kalambuan Sa Atong Probinsiya”

    Southern Leyte 56Th Founding Anniversary(July 1,1960-July 1, 2016) “Ipadayon Ang Panaghiusa Para Sa Kalambuan Sa Atong Probinsiya”

    CONGRESS-PROVINCE: Cong. Damian Mercado reads his oath to be the Governor of the province once again before Judge Kapili (left and above pho- tos). He said in his acceptance speech that education, health, agriculture, and infrastructure are priorities in his governance agenda. June 16-30, 2016 Media Center, 2nd Flr., Capitol Bldg. Vol. III, No. 24 Southern Leyte 56th Founding Anniversary(July 1,1960-July 1, 2016) “Ipadayon ang Panaghiusa Para sa Kalambuan sa Atong Probinsiya” PROVINCE-CONGRESS: Gov. Roger Mercado takes his oath as Representative once again for Southern Leyte lone district with his son, incoming Maasin City Mayor Nacional “Niko” Mercado, as the administering officer. "Our people are our most valuable resource," he remarked in his speech. TURN-OVER: The provincial flag, symbolic key, and records are handed by outgoing Gov. Roger Mercado to the incoming local chief executive, Damian Mercado, as part of oath-taking rites June 28, 2016. 2016 OUTSTANDING SOUTHERN LEYTENOs: (left to right) Jay Yap Yuvallos, Business Leadership and Small and Medium In- dustrial; Bernardo Humangit Tocmo, Retail Banking and Manage- ment; Dr. Mina Sirikit Claridad-Tagra, Humanitarian Service; Cong, and Incoming Gov. Damian Mercado; Milagros Laraga Gaviola Vda. De Castro, Leadership in Social, Cultural, Tourism develop- ment; Lourd Ernest Hanopol De Veyra, Journalism and Literature; Dr. Rosette Gaditano Pagpaguitan, Academics-Dentistry Board 1st Placer; and Francisco Mapa Lim, Arts Painting-Education; YOUNG ACHIEVERS (left photo) Engr. Reigh Mark Tatad Salomon, Aca- 2016 TOP BEAUTIES IN SO. LEYTE: (left to right) 3rd runner-up Miss Pintuyan Jolliene Ba- demics-Electrical Engineering Board 2nd Placer; and Marieliz Abu- gasbas; 2nd runner-up Miss Maasin Wella Cruz; Miss Southern Leyte, a Macrohon lass Diane cayan Jayma, Sports-Gold Medalist Palarong Pambansa.
  • Southern Leyte Coral Reef Conservation Project (SLCRCP) Is a Contents Collaborative Project to Survey the Coral Reefs of Sogod Bay

    Southern Leyte Coral Reef Conservation Project (SLCRCP) Is a Contents Collaborative Project to Survey the Coral Reefs of Sogod Bay

    Southern Leyte Coral Reef Conservation Project (SLCRCP) Monthly Project Update April 2012 Location: Napantao Dive Resort, Napantao, San Francisco, Southern Leyte Project Scientist: Joe Wilkinson SLRCP Project Aim The Southern Leyte Coral Reef Conservation Project (SLCRCP) is a Contents collaborative project to survey the coral reefs of Sogod Bay. The Latest news programme provides training and conservation education opportunities for local Filipinos, as part of an integrated programme to develop local Educational Activities capacity and ensure the long-term protection and sustainable use of marine resources throughout the region. Coral Cay Conservation (CCC) Community Work is working at the invitation of and in partnership with the Provincial Government of Southern Leyte and the Philippine Reef & Rainforest Survey Update Conservation Foundation Inc (PRRCFI). Coral Cay Conservation provides Marine Creature of the the resources to help sustain livelihoods and alleviate poverty through month the protection, restoration and management of coral reefs and tropical forests. Latest News Throughout April, Coral Cay volunteers conducted scientific monitoring surveys of the Marine Protected Area (MPA) around the east of Limasawa Island. Limasawa Fish Sanctuary, installed in November of 2008, is the largest MPA within Sogod Bay and contains some of the best dive sites the Province has to offer as well as being renowned for sightings of the mysterious Thresher Sharks that frequent the Coral Cay staff and volunteers count and measure deeper reefs around the island. CoTs after a mornings clean up so as to monitor outbreak levels in the area. Coral Cay has also continued its involvement in the removal of Crown of Thorns Starfish (CoTs) after the outbreak of these coral feeders within Sogod Bay continues to be a serious threat.
  • Download Full Text

    Download Full Text

    International Journal of Social Science and Economic Research ISSN: 2455-8834 Volume:03, Issue:01 "January 2018" TOURISM STATUS OF SOUTHERN LEYTE PROVINCE: BASIS FOR WEB-BASED TOURISM MARKETING STRATEGY DEVELOPMENT Jenny May T. Cinco Instructor I, Leyte Normal University, Paterno Street, Tacloban City 6500 Leyte ABSTRACT Tourism is undeniably a paramount piece in the economy. Different sectors subsist all together and play different roles but with the same aspiration of gaining substantial income. Social, cultural and educational constituencies are affected positively as tourism status arises in distinct areas of the country. This study assessed the status of Southern Leyte Tourism Industry regarding the tourism attractions, tourism services, and products that support the tourism industry to develop an advance tourism marketing strategy through the use of Information Technology concept. Tourist market of Southern Leyte’s tourism and the problems exist that affect the province tourism industry were also determined. Researcher-made questionnaire and series of surveys were carried out to perceive the actual location and condition of the different tourist attractions in the province. Personal interviews were done with the Department of Trade and Industry and the Southern Leyte Tourism, Investment, and Promotions Center. Keywords: Information Technology, tourism marketing strategy, tourist attractions, tourism services, tourism status, Southern Leyte. INTRODUCTION The current wave of global situation is impacting the tourism industry worldwide, and few places become immune. The tourism industry is at peak is one of the largest industries in the world provoked by the increase in cross-border trade, more open policies and technology change. This is a new phase, the tourism epoch.