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The Fifth Estate Broadcasting Dec 5 , " TAKING ADVANTAGE ;:jir ENTERTAINMENT TONIGHT zAr TAXI "vor 171 % to all of our friends who have helped us give the gift of entertainment all year round. TELEVISION DOMESTIC DISTRISLIIION FAMILY TIES CHEERS Zi WEBSTER AIR UNIVERSITY LIBRARY MAXWELL AIR FORCE BASE, ACT U. S. PfCE PROPERTY our winn ng combination for ereo o NrcAn.L u r, 19,iiii,;¡.?" PWATrvr RIGHT St uannv ou CONTINENTAL ELECTRONICS TYPE PMX]MT AM STEREO MOO. MONITOR J._ J J i l L . ,a. .. .. a, a, s .. ; ' . L..IL cu.1u ¡ SET TO TOO 1 `r- Iii) o i LnT. 0ENWT w OUTPUT wwi ILLLLIIO o.0 ó C l: WTN LILVi 7.14t7,:' O .O, eEeos uiñN Mw T . HIM, L.Tp . O OIf LLT O iii? Mi." L.I OLYOO 40 111 .., ,] N I .- .... .._- ^'vC .-vcm .v .. '''''i Is AM Stereo ready to move up? Hearing is believing. on -air reliability with complete Market -place decisions With the PMX System, AM Stereo transparency. notwithstanding, the recent music sounds like FM Stereo Ultimately, the day -to-day introduction of receivers able to music. So it makes for higher operation of your AM Stereo decode signals from any of the four listener appeal and better System will depend upon systems in use today makes it numbers: For audience and the equipment and service. easier for broadcasters to move bottom line. We stand on our track record of ahead with AM Stereo plans. The Winning Combination providing the best of both. Which system is #1? Our Type 302A Exciter, developed If you're considering AM Stereo, or The PMX (Magnavox) System was for the PMX System, and our new if you just want more facts, give us first selected by the FCC to be the Type PMX -SM I AM Stereo a call. You can't lose Industry Standard for AM Stereo. Modulation Monitor give you a Continental Electronics Mfg. Co. We established the system's superior package for AM Stereo PO Box 270879 Dallas, Texas 75227. broadcasting. viability during the 1979 NAB Show. Phone: (214) 381 -7161 The politically- inspired We've built a world -wide "market- place" decision hasn't reputation for high -quality AM affected the technical performance transmitters that offer unmatched of the PMX System one bit. Ca-Lt.iw,e.i.La. 1983 Continental Electronics Mfg. Co./5452 7-- -.,. i.... .... i i.. .v.....r Television's original and most successful courtroom drama series. NEW PRODUCTION IN '84 "A kind of super-reality and spontaneity not found anywhere else on television:' -TV GUIDE BLAIR ENTERTAINMENT 717 Fifth Avenue New York, NY 10022 (212) 752 -0400 49" e la cf cowled, Yq'/iet.14 A RONA II and Spelling /Goldberg Production in association with 1 /bOICOfXP lldllr. /4Y !l(I((i /914 A UNIT OF'rrUE (4i6? SIMPANY A MAN FOR ALL PEOPLE. A Witt-Thomas-Harris Production BENSON appeals to men, women, teens distributed by and kids. Robert Guillaume stars. Available now for Fall '84. C COLUMBIA PICTURES INDUSTRIES INC 1983 CBroadcasting Dec 5 Three networks enjoy ratings, HUT resurgence CBS wins November sweeps Draft of Wirth dereg bill circulates TeleFirst set for takeoff RATINGS REBOUND o Although order remains the that overall share of barter advertising dollars is same, overall numbers for the three networks are closer to $321 million than the $500 million up over last year. PAGE 35. November sweeps go usually cited in industry estimates. Syndicators to CBS, followed by ABC and NBC. PAGE 36. denounce study, citing faulty methodology. PAGE 52. DEREG DRAFT O House deregulation measure MAKING IT EASIER Panelists at Boston seminar say contains little broadcasters could support, NAB new electronic age of radio research will help, says. PAGE 37. not hinder, sales staffs. PAGE 54. COMMERCIAL AGREEMENT ABC and NBC agree to TOP no Fifth Estaters appear prominently in list use split 30's from Alberto -Culver. PAGE 39. by Forbes magazine of richest Americans. PAGE 58. CHANGE IN TUNE O Cities vote to withdraw support CHECKLIST o SDX draws up number of resolutions from cable deregulation bill (H.R. 4103) that protesting government actions restricting flow of leadership of National League of Cities had information. PAGE 60. supported. PAGE 39. DEBATE DATES League of Women Voters LAUNCH DATE o ABC announces that TeleFirst will schedules two more debates for Democratic go on the air in Chicago on Jan. 17; films to be candidates. PAGE 60. shown will be post -box office, but pre -pay TV run. PAGE 40. LOTTERY SUGGESTIONS Reaction is mixed to FCC idea of using lotteries for multichannel multipoint SIGNING OFF o FCC votes to get out distribution service applications. PAGE 67. business, saying disputes should be resolved in court. PAGE 41. SEXISM SUIT Milwaukee independent television station wins sex discrimination case brought by HANDS ACROSS WATERS O Japanese and U.S. female employe. PAGE 68. broadcasters meet to discuss differences, similarities and problems between two BREAKUP FALLOUT Three television networks broadcasting systems. PAGE 42. express concern to FCC over what the new transmission rates will be after Jan. 1 division of PROGRAMING SHOW o NCTA puts the finishing Bell system. PAGE 70. touches on its annual programing conference and presentation of its ACE awards, set for next TRIPLE THREAT David Henderson has parlayed weekend at Biltmore hotel in Los Angeles. PAGE a6. his first -hand experience in television advertising, production and management into a top spot at DISPUTED slimy D Blair Television survey finds Outlet. PAGE 95. INDEX TO DEPARTMENTS Advertising & Marketing 52 Closed Circuit 7 For the Record 75 Monday Memo 31 Business 54 Datebook 24 In Brief 96 Open Mike 30 Business Briefly 18 Editorials 98 Journalism 60 Programing 46 Cablecastings 10 Fates & Fortunes 91 Law & Regulation 67 Riding Gain 63 Changing Hands 70 Fifth Estater 95 The Media 70 Stock Index 66 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N. W. Washington, D.C. 20036. Second -class postage paid at Washington, D.C.. and additional offices. Single issue $2 except special issues $3.50 (501h Anniversary issue $10). Subscriptions, U.S. and possessions: one year $60. two years $115, three years $160. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery. $100 for first-class. Subscriber's occupation required. Annually: Broadcasting o Cablecasting Yearbook $75. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm. full year $55). Microfiche of Broadcasting is available from Bell & Howell. Micro Photo Division. Old Mansfield Road. Wf,oster, Ohio 44691 ($37tyq. Postmaster please send address corrections to Broadcasting. 1735 DeSales St.. N.W. Washington. D.C. 20036. INDEX TO ADVERTISERS American Bar Association 68 Armco Financial Corp. 80 Blackburn & Co., Inc. 70 o Blair Entertainment 3 o Broadcast Electronics, Inc. 69 D Broadcast Personnel, Inc. 91 o Churchill Productions 22 Classified Ads 81 -90 CBS RadioRadio 8 a Columbia Pictures Television 4 -5, 6 o Continental Electronics Second Cover o Eastman Kodak Co. 16 -17 o Embassy Telecommunications 19, 20-21 o The Fetzer Stations Third Cover o Ford Aerospace & Communications Corp. 64 -65 o Sandy Frank Film Syndication, Inc. 34 o Group W Productions 32 -33 0 Hughes Communications 12 -13 o King Features Entertainment 55 0 Metromedia Producers 28 -29 o Microdyne Corp. 43 Archer Daniels Midland Co. 18 o Mortgage Bankers Association of America 14 o Music Magazine Foundation 62 Paramount Television Domestic Distribution Front Cover o Perfect Productions 49 o Primetime Entertainment, Inc. 56 -57 0 Professional Cards 79 Cecil L. Richards, Inc. 71 o Services Directory 78 D SIN Television Network 30 Howard E. Stark 72 0 Storer Communications 44-45 o The William B. Tanner Co., Inc. 92 0 Telepictures Corp. 50-51 0 TeleRep, Inc. 47 o Television Program Enterprises 59, 61 0 TWA Fourth Cover o United Press International 15 o Viscom International 75 o Warner Bros. Television Distribution 11 o Wilbur Awards 93 o Worldvision Enterprises, Inc. 23, 25, 27 102 WPIX NEW YORK TOPS "TOP 30 USA' MARKET LIST New York's WPIX, the radio station that invented "Love Songs- Nothing But Love Songs" has just added RADIORADIO's "TOP 30 USA." One of the nation's fastest growing A /C's, WPIX New York, brings the No. 1 market into the phenomenal rush of more than 200 stations programming "TOP 30 USA' since it began in July 1983. Here's why: Three hours weekly. More music, less talk-and strictly A/C concepts. Engaging host M.G. Kelly. Young adult, upscale, upbeat audiences. The only weekly adult contemporary countUP- with brief, catchy, uptempo features. "TOP 30 USA' keeps growing bigger in station popularity because it's qualitatively so much better-the top of the class. And transmission is now on satellite, further enhancing ease and flexibility for stations. To add new advertisers and boost audiences for your station, shouldn't you be the one to carry "TOP 30 USA' in your market? r CBS All it takes is a call to Susan Jacobi (212) 975 -6917 C sOl BECAUSE WERE TWICE AS GOOD! C1osed Ci c uit (D -Fla.) and Benjamin Gilman (R- N.Y.), budget that includes original motion Presidential ratings wrote Secretary of State George Shultz, pictures, theatrical features, mini -series How is President Reagan doing in TV expressing view Intelsat agreement does and series. Paramount's television group numbers game? Analysis of Nielsen not prohibit development of other satellite is studying lists of theatricals available ratings for his first 33 months in office systems and saying U.S.
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