Inside the Forbidden City
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Annual Report 2010 Report Annual Museum the Palace of the Forbidden City Publishing House City Publishing the Forbidden
Annual Report Annual Annual Report 2010 of The Palace Museum The Forbidden City Publishing House 2010 of The Palace Museum The Palace of The Forbidden City Publishing House City Publishing The Forbidden 定价: 68.00元 Annual Report 2010 of The Palace Museum Annual Report 2010 of The Palace Museum Director: Zheng Xinmiao Executive Deputy Director: Li Ji Deputy Directors: Li Wenru, Ji Tianbin, Wang Yamin, Chen Lihua, Song Jirong, Feng Nai’en ※Address: No. 4 Jingshan qianjie, Beijing ※Postal code: 100009 ※Website: http://www.dpm.org.cn Contents Work in the Year 2010 8 Collection Management and Conservation of Ancient Buildings 12 Exhibitions 24 Academic Research and Publication 42 Education and Public Outreach 54 The Digital Palace Museum 62 Cooperation and Exchange 68 Financial Statements 82 Work in the Year 2010 n 2010, the Palace Museum took advantage of the occasions of celebrat- Iing the 85th anniversary of the founding of the Palace Museum and the 590th anniversary of the construction of the Forbidden City, involved itself in such undertakings as public security and services, preservation of col- lection and ancient buildings, exhibition and display, academic research & publication, information system construction, overseas exchange and coop- eration, and made more contributions to the sustainable development of its cultural heritage. Held activities to celebrate the 85th anniversary of the Palace Mu- seum and the 590th anniversary of the construction of the Forbidden City; Received 12.83 million visitors and took measures to ensure their -
Marketing Strategy Analysis of the Palace Museum
Journal of Finance Research | Volume 03 | Issue 02 | October 2019 Journal of Finance Research https://ojs.s-p.sg/index.php/jfr ARTICLE Marketing Strategy Analysis of the Palace Museum Qi Wang1* Huan Liu1 Kaiyi Liu2 1. School of management, Shandong University of Technology, Zibo, Shandong, 255000, China 2. Shandong University of Science and Technology, Qingdao, Shandong, 266000, China ARTICLE INFO ABSTRACT Article history The development of cultural innovation is benecial for museums to give Received: 8 August 2019 full play to their cultural advantages and improve their economic benets, accordingly forming a virtuous circle. This paper analyzes the cultural Revised: 13 August 2019 and creative brand marketing environment and strategy of the Palace Mu- Accepted: 24 October 2019 seum, hoping to provide some references for other museums through the Published Online: 31 October 2019 analysis and summary of cultural and creative brand marketing strategy of the Palace Museum. Keywords: The Palace Museum Cultural and creative industries SWOT analysis Non-prot organizations 1. Overview of the Palace Museum vantages, seize the opportunity of cultural and creative de- velopment, actively explore ways of cultural and creative ith the continuous development of the econo- innovation, and enhance the resonance between people my, people’s consumption types have changed and museums, so as to meet the growing spiritual and cul- Wgreatly. As the material life has been basically tural needs of the people and better inherit the excellent satised, the proportion of material consumption has been traditional culture. The cultural innovation of museums increasing; people pay more and more attention to spiri- faces great opportunities for development. -
Research Report for Museum Professional Development Skills Project Name and Higher Education Needs in China
RESEARCH REPORT FOR MUSEUM PROFESSIONAL DEVELOPMENT SKILLS AND HIGHER EDUCATION NEEDS IN CHINA AUGUST, 2016 Research Report For Museum Professional Development Skills Project Name and Higher Education Needs in China Project Delivery Period August Commissioned by The British Council China Museology Department of the Minzu University of China, Researcher Research Centre for Multi-Culture 1 1 | P a g e CONTENTS 1. Research Methodologies, Relevant concepts , terminologies and explanations .......................................................................................................... 3 2. An Overview of the Development of Museums in China: Facts and Analysis ................................................................................................................. 6 3. Relevant policies, the environment and institutional setting ................. 10 A) The overall trend ........................................................................................... 10 B) Analysis on the industry’s top priorities, strategy and investment trends .............................................................................................................................. 11 C) Current issues and deficiencies in museum construction and development ....................................................................................................... 16 D) The analysis of the museum’s development strategies and trend ....... 17 4.Analysis on the Demand for Higher Education in Museology and Related Disciplines ........................................................................................... -
Lecture Notes, by James Cahill
Lecture Notes, by James Cahill Note: The image numbers in these lecture notes do not exactly coincide with the images onscreen but are meant to be reference points in the lectures’ progression. Lecture: Addendum 1A: Freer Medal Acceptance Address On November 18, 2010, I was in Washington DC at the Freer Gallery of Art, where I started out my career as a Chinese art specialist sixty years ago. This time it was to receive the Charles Lang Freer Medal, which is given intermittently since 1956 to honor notable scholars of Asian art. Photo: James Cahill and Julian Raby, director of the Freer I will be the twelfth recipient, the sixth for Chinese art. The ones in Chinese art before me begin with Osvald Siren, someone I have a great admiration for. But the others are my teachers and my heroes: Laurence Sickman, Max Loehr, Alexander Soper, and Sherman Lee. Photos: front and back of bronze Freer Medal, designed by Paul Manship [Begins reading lecture] If this prose sounds familiar, it is because I wrote the English version of Yukio Yashiro’s 1965 acceptance speech. He was the third recipient of the Freer Medal. 1950 (exactly 60 years ago): had finished a B.A. in Oriental Languages at UC Berkeley and, on the advice of my teacher, Edward Schafer, applied for and received the Louise Wallace Hackney Scholarship for cataloguing Chinese paintings at the Freer. I worked with Archibald Wenley, the director of the Freer at the time. 1951–1953: M.A. program at University of Michigan, studied under Max Loehr. -
Tiananmen Square Fast Facts
HOME | CNN - ASIA PACIFIC Tiananmen Square Fast Facts CNN May 20, 12:34 pm News 2019 Here is some information about the events in Beijing’s Tiananmen Square on June 3-4, 1989. Facts: Tiananmen Square is located in the center of Beijing, the capital of China. Tiananmen means “gate of heavenly peace.” In 1989, after several weeks of demonstrations, Chinese troops entered Tiananmen Square on June 4 and fired on civilians. Estimates of the death toll range from several hundred to thousands. It has been estimated that as many as 10,000 people were arrested during and after the protests. Several dozen people have been executed for their parts in the demonstrations. Timeline: April 15, 1989 – Hu Yaobang, a former Communist Party leader, dies. Hu had worked to move China toward a more open political system and had become a symbol of democratic reform. April 18, 1989 – Thousands of mourning students march through the capital to Tiananmen Square, calling for a more democratic government. In the weeks that follow, thousands of people join the students in the square to protest against China’s Communist rulers. May 13, 1989 – More than 100 students begin a hunger strike in Tiananmen Square. The number increases to several thousand over the next few days. May 19, 1989 – A rally at Tiananmen Square draws an estimated 1.2 million people. General Secretary of the Chinese Communist Party, Zhao Ziyang, appears at the rally and pleads for an end to the demonstrations. May 19, 1989 – Premier Li Peng imposes martial law. June 1, 1989 – China halts live American news telecasts in Beijing, including CNN. -
A Developed Business Model of the Palace Museum and the China Time-Honored Brands
A Developed business model of The Palace Museum and the China Time-honored Brands: The future of the Intellectual Property franchising Huimian Wang 797871 MGMT90234 Contents Executive Summary 2 1. Situational analysis 2 1.1 Environmental background and the “IP-Era” in China 2 1.2 The development of the cultural IP of the Palace Museum 3 1.3 Overall situation of the “China Time-honored brands" 6 2. Value propositions 7 3. Consumer analysis 8 3.1 Customer segmentation 8 3.2 Customer relationship 10 4. Infrastructure 12 4.1 Resources 12 4.2 Processes 14 5. Cost construction 14 6. Revenue model 15 7. Challenges 17 8. Opportunities 17 9. Conclusion 18 References 19 Appendixes 22 1 Executive Summary This paper will illustrate a hypothetical business model based on the revitalisation of traditional cultural businesses and a representative business model of the Palace Museum (also known as the Forbidden City) in China. This developed business model is inspired by the i Intellectual Property (IP) business model; the cross- industry business partnerships that are present in it and in Chinese cultural and creative industries. It will firstly analyse the current macroscopic societal environment of the relevant industry and shed light on the IP business model in China; and then interpret the value propositions of the Palace Museum IP, the China Time-honored business, and the combinative business model. The cost structure and the revenue model will be explained after the customer analysis. Finally, this assignment will also examine both the opportunities and the challenges regarding this developed business model. -
Revive the Spirit of the Forbidden City by VR Technology
Revive the Spirit of the Forbidden City by VR Technology Su Yi VR section of Information Department, The Palace Museum, 4 Jingshan Qianjie Beijing 100009, China [email protected] Abstract. As the most famous heritage site of China, the Forbidden City not only represent masterpieces in the development imperial palace architecture, but also carry profound cultural information and evidence to the living traditions and the customs of Han and Manchu, which was considered as the spirit of the place. But today the historic and cultural information of the Forbidden City has lost a lot due to the deteriorated environment. In recent years, the excessive tourism with approximately 10 million visitors per year has obviously threatened the historic buildings and the landscape too. In order to preserving the site, people have to be kept away from some buildings, thus the true spirit of the place could not be understood well. This paper intent to introduce what we have done with virtual reality technology, discussing whether we could help people to access and understand the heritage sites much better by VR without any destruction. 1. What is the spirit of the Forbidden City? 1.1 THE SPIRIT COMES FROM THE NATURE In ancient China, there was a momentous conception called the “Harmony between the Heaven and Human”. It showed respect to the nature. People thought everything should be done in the light of the “Rules” of the nature. Therefore the imperial palace also built according to some “Rules” of the nature, reflecting the theory of “Harmony between the Heaven and Human”. -
The Garden of Perfect Brightness, a Life in Ruins Geremie R
East Asian History NUMBER 11 . JUNE 1996 THE CO TINUATION OF Papers on Far Eastern History Institute of Advanced Studies Australian National University Editor Geremie R. Barme Assistant Editor Helen Lo Editorial Board Mark Elvin (Convenor) John Clark Andrew Fraser Helen Hardacre Colin Jeffcott W. J. F. Jenner Lo Hui-min Gavan McCormack David Marr Tessa Morris-Suzuki Michael Underdown Production and Design Helen Lo Business Manager Marion Weeks Printed by Goanna Print, Fyshwick, ACT This is the eleventh issue of East Asian Historyin the series previously entitled Papers on Far EasternHist01J'. The journal is published twice a year. Contributions to The Editor, East Asian History Division of Pacific and Asian History Research School of Pacific and Asian Studies Australian National University Canberra ACT 0200, Australia Phone +61 262493140 Fax +61 26249 5525 Subscription Enquiries to Subscriptions, East Asian History, at the above address Annual Subscription Australia A$45 Overseas US$45 (for two issues) iii CONTENTS 1 The George Ernest Morrison Lectures in Ethnology -An Introduction The Editors 3 The Revolutionary Tradition in China C. P. Fitzgerald 17 The Chinese Civil Service Otto P. N. Berkelhach van der Sp renkel 33 The Narrow Lane. Some Observations on the Recluse in Traditional Chinese Society A. R. Davis 45 Buddha's Word in China I w. deJong 59 Prester John and Europe's Discovery of East Asia Igor de Rachewiltz 75 On the Art of Ruling a Big Country-Views of Three Chinese Emperors Liu TS'un-yan 91 The Tradition and Prototypes of the China-Watcher La Hui-min 111 The Garden of Perfect Brightness, a Life in Ruins Geremie R. -
Golden Week Tourism and Beijing City
Golden Week Tourism and Beijing City ZHAO Jian-Tong, ZHU Wen-Yi Abstract: Tourist Industry plays an important role in Beijing’s national economy and social development. After the Beijing Olympic Games, the urban space of Beijing has turned into a new development stage, and the city’s tourist attractiveness has been further improved. Beijing has been the hottest tourist city nationwide in National Day Golden Week for years running, and the new characteristics and problems of its urban space are concentratedly shown during the holiday. Through a brief summary of the tourist status and related urban spaces of Beijing, which is examined along the Golden Week tours, the new development stage of Beijing urban space will be discussed. Keywords: Beijing, Golden Week, Tourism, Urban Space The 7-day holiday of National Day, since set up in 1999, has rapidly become the most popular time for travel in China, both in terms of number and amassing of tourists. The main scenic spots and regions in Beijing are continuously facing with “blowouts”, and the record of the city’s tourist income has been constantly broken. The National Day holiday is the true “GOLDEN WEEK” of tourism in Beijing. After the 2008 Olympic Games, the city’s tourist attractiveness has been further improved. Beijing has been the hottest destination city nationwide in Golden Week from 2008 to 2010 (Figure 1); Tian An Men, the Forbidden City and the Great Wall stood on the top list of scenic spots concerned (Figure 2). Figure 1: Top three domestic destination cities in Golden Week in China, from 2008 to 2010 Figure 2: Beijing’s most popular scenic spots in Golden Week, from 2008 to 2010 Again in 2011, Beijing was crowned as the No.1 destination city nationwide in Golden Week1, and the city experienced another tourism peak. -
Pressemitteilung ENGLISCH
Press release For immediate release Berlin, 26 November 2010 ‘The Art of the Enlightenment’ in Beijing German Museums present Exhibition on the Art of the Enlightenment in the Largest Museum in the World at Tiananmen Square; Stiftung Mercator organizes Parallel Event Series ‘Enlightenment in Dialogue’ An exhibition by the Staatliche Museen zu Berlin, Staatliche Kunstsammlungen Dresden and Bayerische Staatsgemäldesammlungen Munich, in conjunction with the National Museum of China in Beijing Spring 2011 – spring 2012 Berlin – In spring 2011 three major German museum bodies – the Staatliche Museen zu Berlin, the Staatliche Kunstsammlungen Dresden and the Bayerische Staatsgemäldesammlungen Munich – will join forces with the National Museum of China to present an exhibition on the art of the Enlightenment, to be held in Beijing. The exhibition reveals the unfolding artistic and intellectual curiosity and openness of mind which characterized this era in European history. It is furthermore the first international exhibition to be hosted at the National Museum of China when it reopens in early 2011 after the completion of an extensive refurbishment and expansion program. The initial agreement on the long-term presentation of works of art by the three German museum partners in the National Museum of China was signed by the then German President Horst Köhler and his Chinese counterpart Hu Jintao in the Great Hall of the People in Beijing in May 2007. The joint exhibition project between the three German museum bodies and the National Museum of China was then formally agreed to in writing on 29 January 2009, during a ceremony in the German Chancellery in Berlin which was attended by the German Chancellor Angela Merkel and the Chinese Premier Wen Jiabao. -
National Museum of China Reopened
National Museum of China reopened 2020/05/04 CGTN As the COVID-19 pandemic has eased in China, museums in Beijing reopened on May 1. Among these popular destinations are the Palace Museum and the National Museum of China. After closing for almost 100 days to help contain the spread of COVID-19, the Palace Museum, also known as the Forbidden City, opened its doors on Friday. However, the Palace administration has enforced a cap of 5,000 visitors per day to follow the social distancing measures. Tickets need to be booked online in advance. For now only outdoor spaces in the compound are open to public. Visitors must have their body temperature checked and scan a QR code to confirm their health status before entering the ancient site. The National Museum of China, which is right across the road, is taking similar precautions. Gu Jiandong, deputy Party secretary of the National Museum of China's CPC Committee, told CGTN: "Among the ongoing exhibitions, I especially recommend our 'Ancient China' exhibition, because it's the only one in the country in which you get to see 5,000 years of our country's cultural legacy in its full glory." For Beijing residents, who have been in self-quarantine for months, visiting museums is a popular choice for entertainment and education during the Labor Day holiday. A visitor praised the efforts made by the authorities in managing crowds. "The museum used to admit 30,000 people a day, but now only 3,000 visitors are allowed. So we want to take this opportunity to better appreciate the exhibition about ancient China," he said. -
Learning in Museums
ICOM-ITC 2014 Autumn Training Workshop Learning in Museums Oct. 27-Nov. 4, 2014 Beijing, China Table of Content Welcome Address......................................................................................1 Introduction to the Training Workshop.....................................................2 Profile of Lecturers....................................................................................3 Workshop Agenda.........................................................................12 Museum Visit......................................................................................15 Chinese Participants................................................................................27 International Participants........................................................................29 ICOM-ITC Staff......................................................................................31 Useful Information..................................................................................32 Contact Information................................................................................37 Welcome Address Dear lecturers, dear participants, First of all, we would like to welcome you on behalf of ICOM China and the Palace Museum. The proposal of establishing an ICOM International Training Centre for Museum Studies (ICOM-ITC) was put forward in the 22nd General Conference of ICOM in Shanghai in 2010. After three years of planning, ICOM-ITC was founded on July 1, 2013 in the Palace Museum. Up to now, ICOM-ITC has held two training