Oracle Fusion Development Capability DG

Oracle Fusion Development Capability Discussion Guide Last updated: 10/01/07

Oracle Introduction Sell MW as extension of DB and applications. JDeveloper 10.1.3.2 includes the following new Continuing acquisition strategy: features: Oracle‟s Profile: o Consolidate Enterprise Resource Planning (ERP), Customer o Oracle WebCenter extension provides tools and Oracle was founded in 1977, with offices in 145+ countries. Relationship Management (CRM), and Supply Chain services to embed portlets, content, components, and As of 2007, Oracle employs ˜75,000 people. Management (SCM), and Business Intelligence (BI) market web services directly into the JSF application. segments. Is the leading enterprise software company. o Drag and drop portlets: Drag portlets directly from o Build vertical industry expertise. Is No. 1 in database (DB), No. 2 in business intelligence (BI), the component palette onto a JSF page. o Fill MW gaps. and No. 3 in middleware (MW). o Inter-component communication, which allows

Claims $1 billion in MW sales—more than BEA. developers to enable different types of components to

Oracle Fusion Development Offerings communicate with each other. Oracle Fusion Middleware includes all Oracle software other than applications or database. Oracle MW Web site: o Runtime Customization provides the ability to The first version of JDeveloper (1998) was based on a licensing of www.oracle.com/products/middleware customize application behavior at runtime.

Borland’s JBuilder product. In 2001, Oracle rewrote the code to Oracle‟s Strategic Goals: create the Java-based JDeveloper 9i. The 10g version (9.0.5) is the For more information on Oracle ADF Framework architecture, first to use Oracle Application Development Framework (ADF). In features and functionality, read the Oracle ADF FAQ. Lead in business applications.

Present a complete stack (with the help of Linux). 2006, Oracle released JDeveloper 10.1.3 adding support for Oracle Fusion Development Capability Strategy Build maintenance revenues. Enterprise Java Beans 3.0 (EJB3.0) specifications, Business Process Execution Language (BPEL), and Enterprise Service Bus (ESB). In Oracle Fusion Middleware Framework: January 2007, Oracle released JDeveloper v.10.1.3.2 with Web- Oracle‟s Development Capability Strategy:

Center capabilities, portlet/Java Server Faces (JSF) bridge, and

System AppServicesSystem Oracle can use its development tools to capture developer Applications content repository data control. mindshare through support of standards and improvement

Identity Mgmt.

Oracle applications, SAP, R/S, mySAP on basic Java tools. Oracle Developer Suite consists of a set of development User Interaction tools for both application and database as well as business Oracle can ultimately realize revenues from its development

Portals, Content, Search, Desktop, intelligence; it supports various development approaches, tools through the sale of Oracle Fusion Middleware; Oracle

Mobile, VoIP technology platforms, and operating systems. currently offers JDeveloper as a download at no cost.

Business Intelligence

Overall Messaging: ETL, Q&A, OLAP, Reports, Alerts, Real Oracle JDeveloper is part of Oracle Developer Suite and is

Time an integrated development environment for building Java Supports the development lifecycle with comprehensive, Integration and Process Mgmt. Admin. SingleIdentity On, Sign Provisioning, Directory database applications, Web services, and process flows for

integrated features for modeling, coding, debugging, ols and Framework

Messaging, ESB, BPM, B2B, BAM, MDM System Mgmt. Service-Oriented Architecture (SOA). It can be deployed in testing, and tuning applications. All tasks can be completed Application Server Oracle and non-Oracle environments, supporting all major Developer Tools Developer within a single IDE.

SOATo J2EE, WS-*, Events, Rules Java Two Platform Enterprise Edition (J2EE) application Grid Infrastructure servers and databases. Supports multiple technologies (e.g., Java classes,

Clusters, Metadata, Registry, Security Enterprise Java Beans (EJB), Oracle ADF Business JDeveloper integrates with the Oracle ADF J2EE-based Databases Components, and web services) and provides a declarative framework, simplifying application development (AD) method for creating this layer, making users highly Oracle, DB2, Microsoft SQL Server, Sybase processes. productive.

Oracle provides three different editions of JDeveloper: For additional information on acronyms and components, please see Studio, J2EE, and Java. SOA development requires Supports new Web services development as well as the Glossary at the end of this discussion guide. JDeveloper Studio Edition. consumption of existing services. These services can be

used for SOA development and provide additional support Oracle Business Strategy: Free Download: JDeveloper is provided as a free download for Oracle BPEL and ESB. on Oracle’s Web site. Provide unified applications vision with MW. Sell DB options and DB switches to new customers.

Microsoft, Active Directory, BizTalk, Expression, Visual Basic, Visual C++, Visual C#, Expression, Visual Studio, Windows, and Windows Server are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries/regions. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT.

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Oracle Fusion Development Capability Discussion Guide Last updated: 10/01/07

Includes Procedural Language/Structured Query Ability to customize the behavior of an application at Language (PL/SQL) and SQL editors for database runtime. How To Succeed Against Oracle Development development, as well as debugging, database modeling, An extensible markup language (XML) editor with XML Overall Success Topics and reverse engineering. Developers Kit (XDK) and a graphic user interface for defining extensible style sheet language transformations Emphasize the following themes and subject to compete (XSLTs) between XML documents. successfully against Oracle Fusion development offerings:

Why Is this Important to Solutions Partners? An Embedded Lifecycle Tool that allows developers to Microsoft‟s industry leadership. In 2006, a Goldman

deploy directly from JDeveloper. Sachs IT spending survey of 100 IT managers acknowledged Microsoft solutions partners should expect to hear the following Team development and concurrent version system (CVS) Microsoft’s leadership in promoting the move to SOA/Web claims from or about Oracle Fusion development capability: capability. services; another 2006 Merrill Lynch Survey of Chief

“Oracle is as a leader in development tools used for Unifiied modeling language (UML) functionality. Information Officers acknowledged Microsoft as a leading

both Oracle and non-Oracle implementations.” It Web services development and deployment using the of Web services/SOA software (applications and competes directly with the Microsoft .NET presence and WebCenter Framework, which enables building and infrastructure). value proposition. deploying portlets with a WebCenter Extension for ® JDeveloper. The value of Microsoft Visual Studio 2005 – Visual “Oracle reports that JDeveloper is ranked one of the Integration with OS and platform. Studio 2005 is designed to provide a range of tools that best major Java vendors in the Forrester TechRankings.‖ offer numerous benefits for individual developers and Can be used on any OS supporting Java and graphical user “All of Oracle‟s solutions offer a common integrated interface (GUI)—e.g., Microsoft Windows®, Mac, and software development teams. It’s designed to help suite with different core components (e.g., Application Linux/Unix customers:

Server, Oracle database, etc.).” These solutions support Applications can be deployed directly to Application Server o Improve productivity and enable faster results. development, deployment, and implementation of (AS) and BPEL from JDeveloper integrated design interface o Build dynamic Windows, Web, mobile, and Microsoft applications on a variety of operating systems. (IDE). Office-based solutions.

“Oracle offers development tools such as JDeveloper at Integrates with non-Oracle application servers such as BEA o Communicate and collaborate more effectively within no cost.” Oracle promotes JDeveloper as a ―completely free Weblogic, JBoss, and Tomcat. your software teams. commercial IDE.‖ It can use this offering to capture Allows consuming third-party portlets. o Ensure quality early and often throughout the database, application and middleware (e.g., Application Provides different adapters for integration with non-Oracle development process.

Server) sales. systems. Microsoft .NET Framework 3.0 is designed to help build

“Oracle has strong sales in application and middleware For more information on Oracle Application Server and Web seamlessly interoperable applications and to help model a Services features and frameworks, read Oracle’s whitepaper. range of business processes, manage identity, and create a (Application Server).” differentiated user experience. .NET deployment is Oracle Fusion Development Strengths Oracle Fusion Development Challenges designed to enable high reliability at run time. Microsoft BizTalk Server 2005 provides strong Despite detailed documentation and available code samples, Overall: development tools such as mapping, routing, and many customers may not find the process of developing with Oracle’s database and applications incumbency in many orchestration. JDeveloper to be simple, easy, or straightforward: customer accounts. Microsoft Host Integration Server allows developers to Full platform stack, including operating system through a JDeveloper may appear to many customers as a ―heavy‖ create modules to remotely invoke applications running on Linux offering. tool and its interface may not seem sufficiently intuitive for non-Microsoft legacy systems. them to navigate easily. Features and Capabilities: No native end-to-end wizards are available to developers. Declarative and visual development to build the service Debugging may be a difficult task for web services.

business tier, view, and control tiers. Components such as Adapter and ESB services do not Productive coding with helpful editors and comprehensive include native exception or event handlers or alerts. built-in help topics.

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Oracle Fusion Development Capability Discussion Guide Last updated: 10/01/07

directly with business goals, helping organizations to o .NET was also the number one response for build stronger connections with customers and application technology platforms supporting mission- suppliers. critical operations (22.8%). o Microsoft‟s real-world SOA approach – Microsoft o .NET was also the number one response for advocates a real-world approach to SOA that is application technology platforms expected to be used designed to exploit rapid iterations of design, in the next two years (30.2%). implementation, and re-evaluation in order to adapt o Microsoft was also identified as the number one more rapidly to changing business conditions. vendor supporting mission-critical business applications, both currently* (25.4%) and as expected Demonstrate Success Stories: for the next two years (26.6%). Strengthen your presentation by discussing the success of * Responses were from United States and Canadian companies many leading organizations across a range of vertical responding between March and May 2007. Mission-critical industries, such as Bowne, Osiris Trading, and Crédit Mutuel. business applications excluded email. For details, read the full Emphasize how the Microsoft Visual Studio Team System See the Microsoft Customer Stories and Evidence below for online report. is designed to provide the foundation for an entire still more compelling success stories). – Open language support the Microsoft open .NET application lifecycle. Compare it with the Oracle IDE Framework accommodates an array of languages in approach. The Microsoft Visual Studio Team System is Microsoft Value Proposition addition to Microsoft C#®. engineered to help customers: Integrated systems - Microsoft offers cross-solution The most successful approach to competing with Oracle is to o Manage development over the application lifecycle by focus on Microsoft’s anchor strengths: integration functionality designed to combine Web services improving delivery and maintenance through a with BizTalk Server, SQL Server, and Microsoft Office change management platform and real-time reporting TCO Leadership solutions. of key performance and quality metrics. User Experience Excellence Reduced complexity - Microsoft solutions are designed to o Increase team productivity with advanced lifecycle Complete Software Stack provide a unified business view, right-time intelligence, tools as well as an intuitive user experience and rich Rich Integration and Interoperability flexibility, familiar analysis tools, as well as information collaboration features. Flexible and Agile Development Environment management and collaboration. o Integrate with Microsoft SQL Server™ developer and Single Platform from Mobile to Data Center Low cost of acquisition – Microsoft .NET Framework and database administrator tools to program and manage Development-Specific Value Proposition Visual Studio are designed to provide value ―out-of-the- the database. box‖, including components required to develop Web Gain short-term value with long-term utility. Microsoft o Integrate with BizTalk Server to provide a familiar and services. These tools—which are based on existing solutions provides a platform designed for future expansion and unified development environment for application and designed with additional functionality covering Web integration with non-Microsoft systems—in addition to the initial integration and business process management (BPM) services development and deployment requirements—are value provided by its SOA approach and development tools. solutions. designed to allow developers to utilize existing skills and o Use Visual Studio Tools for Office to enable the Popular development environment for mission-critical lower training costs. building of applications designed for Microsoft Office operations – A 2007 Microsoft-commissioned IDC survey 2007. study of 500 North American IT decision-makers, Sales Objection Handling o Provide business stakeholders with insight into project developers, and architects who work on mission-critical We don’t believe that Microsoft is a leader in the SOA status and processes. operations found that: arena. For customers interested in the SOA approach, help o The highest number of respondents identified the o Microsoft has historically been acknowledged as a SOA focus the technical discussion on the importance of Microsoft .NET Framework as their chosen primary leader by industry analysts as well as Fortune 500 core investment in SOA: application technology platform (46%). business and technical decision-makers. In 2006, two o Alignment of business and IT groups – a well- separate Goldman Sachs and Merrill Lynch IT survey executed SOA project can align IT resources more reports demonstrated Microsoft influence and

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Oracle Fusion Development Capability Discussion Guide Last updated: 10/01/07

leadership in SOA. Before that, an earlier 2004 Microsoft understands the customer business environment Visual Studio Team System is too immature—it‟s a ObjectWatch report ―Interoperability Through Service- and the need for specific customer solutions: it promotes a version 1 tool. Visual Studio Team System is designed to Oriented Architectures (SOAs)‖ described Microsoft as ―real world‖ approach to SOA based on the Microsoft provide customers with many of the tools that have been an industry leader in SOA, not only in terms of application platform and has introduced an Application used internally by Microsoft for years. Microsoft relies upon establishing standards that define interoperability, but Platform Optimization (APO) model that can be used as a all of the Visual Studio Team System tools, which were in back-end support technologies—including tool to help assess the maturity of existing technology developed to provide an incomparable toolset that offers Microsoft SQL Server, BizTalk Server, and Host platforms as well as identify new directions. Microsoft also productivity advantages through integration across the full Integration Server, among others. provides an online self-assessment tool for customers to lifecycle of development requirements. o On the client side, Microsoft technologies are identify their development needs in terms of core We‟ve heard that .NET Framework will not allow designed to provide highly advanced solutions. In capabilities, such as SOA. developers to create services from non-Microsoft data terms of exposing functionality as Web services, sources. solutions such as ASP.NET for thin clients, Windows In fact, the .NET Framework offers a variety of Forms for rich clients, and Visual Studio .NET are interoperability tools at both the application and data level. engineered to effectively ―set the bar‖ in their areas. A good example of this interoperability is Host Integration (See the case studies at the end of this guide for Server, which provides mainframe connectivity. specific examples and customer evidence.)

(continued) Additional Information How long has Microsoft been in the SOA arena?

Microsoft advocates a ―real world approach to SOA‖ and has Key Resources:

demonstrated leadership and innovation in SOA since 1999: I already have a non-Microsoft development environment for SOA. Why should I switch? Microsoft Download Center Developer Tools Web site o In September 1999, Microsoft announced its Web Microsoft SOA development tools are designed to provide services model and launched a wave of innovation that Microsoft SOA and Business Process Web site you with a productive, dependable, cost-effective, and has helped to fundamentally change the application connected solution that may be more economical than architecture landscape. Microsoft Visual Studio Developer Center Web site other development solutions for SOA. .NET is natively o With .NET Framework 1.0, investments in tools and integrated with core SOA architecture and web services support for Web services helped take the services Microsoft .NET Web site support, making development for SOA much easier. paradigm into the mainstream. Developers can even make use of Web services without o Microsoft is currently working with other vendors such Microsoft BizTalk Server Web site knowing how web services work. Refer to the ―Oracle Fusion as IBM and BEA to author a specification referred to as SOA/BP Capability Discussion Guide‖ for more information. the Web service (WS) architecture. Microsoft SQL Server Web site o Microsoft has also worked with IBM to develop the Oracle embraces open standards; Microsoft is using a Web Services Interoperability Organization (WS-I), proprietary model that will commit us into their tools. Microsoft Host Integration Server Web site with a membership of 150+ and a focus on addressing For more than 15 years—since the release of Visual Basic interoperability, security, messaging reliability, and 1.0—Microsoft has been committed to developing Visual Microsoft Expression Web site other issues. Studio as a platform that promotes development of a For additional information, read the Microsoft PressPass healthy ecosystem of solutions partners. These solutions Awards and Leadership: article ―Microsoft Advocates Real-World Approach to SOA partners have demonstrated the ability to integrate Visual for Increased Business Value.‖ Studio into a wide range of environments. Microsoft Microsoft developer solutions and tools have won numerous awards, including the CMP Media Software Development Group Microsoft does not speak to my business problem. I continues this tradition of extensibility with Visual Studio 2006 Annual Jolt Product Excellence and Productivity Award need a specific SOA solution. Team System. honors:

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Microsoft Visual Studio 2005 Team System – Jolt transactions has increased by as much as 100 percent and the http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi Winner for Development Environments. time spent on quality assurance tasks has been cut in half. d=200179 http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi Touchpaper: “Delivering Greater IT Business Value Through Microsoft .NET Framework 2.0 – Jolt Winner for d=1000004035 Innovative Support Tools‖ (01/26/2007) Libraries, Frameworks, and Components. Telemar http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi

With more than 27.5 million customers, missed deadlines and d=200985 Visual Studio Professional Edition – Hall of Fame Winner poor software quality caused Telemar to look for a solution. MusicNet: “Digital Music Service Provider Accelerates Time-to- Telemar implemented Microsoft Visual Studio 2005 Team Analyst Accolades: Market from Months to Days‖ (03/26/2007) Foundation Server, which it uses in conjunction with Microsoft http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi ―Visual Studio 2005 Team System will give Microsoft a level of Visual Studio Team Suite. The result? Quality software delivered d=201253 cohesion, centralization, and ease of use that will be very difficult on time, and a vastly more predictable software development for competitors to match, let alone beat.‖ —Anne Thomas Manes, lifecycle. Crédit Mutuel: “Leading French Bank Secures a Cutting-Edge The Burton Group) http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi Operating System‖ (02/27/2007) http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi d=1000003978 d=201110 Glossary and Definitions Misys Healthcare Systems Borneo Motors: “Auto Dealer Upgrades Operating System, A healthcare solution provider achieved extensive BPEL/WS: BPEL for Web Services Improves Customer Service, and Cuts IT Costs‖ (01/16/2007) interoperability, 50% reduction in code base, and 50% reduction BPEL: Business Process Execution Language http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi in development time with Microsoft development tools. CLI: Common Language Infrastructure d=200890 http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi EPM: Enterprise Program Management d=1000003680 Epicor Software Corporation: “Leading ISV Enhances ESB: Enterprise Service Bus Technology Capabilities and Ease of Use for Midsize Companies‖ ETL: Extract, Transform, and Load Additional Microsoft Case Studies: (12/22/2006) JDBC: Java Database Connectivity http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi LDAP: Lightweight Directory Access Protocol Bowne & Co., Inc.: ―Financial Printer Streamlines Development d=200507 MDX: Multi-Dimensional Expressions with Powerful Collaboration Tools‖ (09/28/2006) Polizia Ferroviaria: “Italian Railway Police Automates its ODBC: Open Database Communication http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi Document Management and Workflow‖ (08/24/2006) OLAP: Online Analytical Processing d=1000004012 OLE: Object Loading and Embedding http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi OLTP: Online Transaction Processing Thomson Financial: “Cutting-Edge Financial Software Puts Asset d=1000003829 RDBMS: Relational Database Management System Managers in Control‖ (11/28/2006) http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi SOAD: Service-Oriented Analysis and Design Sources and References d=200352 SOAP: Simple Object Access Protocol SQL: Sequential Query Language Configuresoft Inc.: “Collaboration and Process Support Cuts Oracle: “ORACLE REPORTS Q4 GAAP EPS UP 27% TO 31 VoIP: Voice over Internet Protocol Database Development Time in Half‖ (02/05/2007) CENTS, NON-GAAP EPS UP 28% TO 37 CENTS” (6/26/07)

http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi http://www.oracle.com/corporate/investor_relations/earnings/4q07- Microsoft Customer Stories and Evidence d=201031 pressrelease-june.pdf

BEA: “BEA Reports Fourth Quarter and Fiscal Year Results” Success Stories: Osiris Trading: “Web-Based Promotions Firm Speeds Time to (2/22/07) Market with New Developer Toolset‖ (03/06/2007) Continental Airlines http://files.shareholder.com/downloads/BEAS/178562551x0x82644/41 http://www.microsoft.com/casestudies/casestudy.aspx?casestudyi Using Microsoft ASP.NET 2.0 technology and the Microsoft Visual 5c7f1d-cf17-4d11-ae9f- d=201138 Studio 2005 development platform, 14 developers built the new b4d10b473437/Q4%2007%20earnings%20release%20final.pdf Continental.com in seven months. Now, the speed of Web Sysnet: “Solution Provider Adopts Microsoft Software, Sees Profit (continued) Margin Rise by 30 Percent‖ (11/09/2006)

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Oracle: “Oracle Developer Suite” (Web site) Microsoft: “Enabling „Real World SOA‟ through the Microsoft http://www.oracle.com/tools/ids.html Platform” (12/06)

CRN: ―Oracle Sends Out Long-Awaited New Version Of http://download.microsoft.com/download/b/4/d/b4db580a- 0361-4907-9a6e-9d2866d8b581/Real%20World%20SOA.doc JDeveloper For 9i” (8/16/01) http://www.crn.com/it-channel/18826705 Web Services Interoperability Organization Web site

Oracle: “Oracle JDeveloper (10.1.3.2) (Build 4066)” (Web http://www.ws-i.org/ site) Microsoft: “Application Platform Optimization: Build an http://www.oracle.com/technology/software/products/jdev/htdocs/sof Application Platform to Advance your Business” (Web site) t10132.html http://www.microsoft.com/business/peopleready/appplat/campaign_o

Oracle: “About ADF Applications in JDeveloper” (Web site) verview.mspx http://www.oracle.com/webapps/online- Microsoft: “Application Platform Optimization Assessment” help/jdeveloper/10.1.3?topic=adf_aoverviewdesigntime_html (Web site)

Oracle: “Oracle Application Development Framework FAQ http://www.microsoft.com/business/peopleready/appplat/ac/apio.msp x [2003]” (Web site) http://www.oracle.com/technology/products/jdev/htdocs/905/adffaq_ The Burton Group: “The Microsoft Superplatform: Setting otn.html the Bar in the Superplatform Arms Race (8/7/05)

Oracle: “Oracle JDeveloper 10g” (Web site) http://download.microsoft.com/download/6/7/9/679833c2-467e- http://www.oracle.com/tools/jdev_home.html 4fe3-847c-8206e9cd936d/The_Microsoft_Superplatform.pdf

Oracle: “Oracle Application Server 10g R3 (10.1.3.1) New IDC: “2007 Mission Critical North American Application Features Overview” (10/06) Platform Study” (August 2007) [Microsoft-commissioned http://www.oracle.com/technology/tech/java/oc4j/10131/OracleAS- study] NF-10131.pdf http://download.microsoft.com/download/e/b/b/ebb6ec6a- d362-4884-9e1c- eWeek: “Report: IT Spending Shows Slight Improvement” 3fa19837362d/2007_IDC_Mission_Critical_App_Platform_Adoptio (03/16/06) n_Study.pdf http://www.eweek.com/article2/0,1895,1937318,00.asp

CMP Media: “CMP Media Announces Winners for the 16th Microsoft PressPass: “Microsoft Highlights “Real-World” Annual Jolt Product Excellence & Productivity Awards” Approach to SOA at SOA & Business Process Conference” (3/16/06) (10/04/06) http://www.prnewswire.com/cgi- http://www.microsoft.com/presspass/press/2006/oct06/10- bin/stories.pl?ACCT=104&STORY=/www/story/03-17- 04PragmaticSOAPR.mspx 2006/0004322465

Microsoft: “Web Services and Other Distributed Technologies” (Web site) Microsoft: Microsoft Expression Web site http://msdn2.microsoft.com/en-us/webservices/default.aspx http://www.microsoft.com/expression/

Microsoft PressPass: “Microsoft Advocates Real-World

Approach to SOA for Increased Business Value” (10/4/06) http://www.microsoft.com/presspass/features/2006/oct06/10- 04SOA.mspx

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