Making Plans to Make a Difference business planning for shelters to inspire, mobilize and sustain change by Bert Troughton and Caryn Ginsberg i Making Plans to Make a Difference business planning for shelters to inspire, mobilize and sustain change by Bert Troughton and Caryn Ginsberg ©ASPCA NSO 2003 Published & distributed by ASPCA, National Shelter Outreach www.aspca.org 424 East 92nd Street, New York, NY 10128-6044 Phone: 212-876-7700 x4403; Fax: 212-860-3435;
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[email protected] About the authors: Bert Troughton has a master’s degree in social work, considerable postgraduate study in nonprofit management, and nearly twenty years of experience in nonprofits, having served several thriving organizations in the capacities of senior manager, executive officer, or board officer. From 1992 to 2000, Bert was the CEO of a regional humane society in New England that became well known under her leadership for its extraordinary vision and capacity to deliver on an aggressive strategic agenda. Author of the ASPCA/Petfinder management page www.petfinder.org/journal/bert.html, Bert has both led and facilitated successful long-range planning for individual humane organizations and federations, and is currently the director of the strategic alliance between the ASPCA and the San Francisco SPCA. You can reach Bert at
[email protected] or call 603-239-7030. Caryn Ginsberg, Animal Strategies, helps animal protection professionals get better results from their time, energy and funding. As a consultant and trainer, she works with nonprofits to adapt proven strategies and marketing approaches from business in order to create a more humane world.