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Entrepreneurship Wisconsin Is Full of Good Ideas Page 22-25 Official magazine of Wisconsin’s Chamber April 2016: Issue 18 Entrepreneurship Wisconsin is Full of Good Ideas Page 22-25 Inside: Wisconsin Manufacturer of the Year Award Winners p. 4 Lt. Gov. Kleefisch on Talent Attraction p. 16 Right to Work One Year Later p. 34 ELECTION DAY IS APRIL 5 A sincere THANK YOU to our clients and staff. First Business is proud to have received an outstanding 97% in our annual client satisfaction survey. This phenomenal score is a testament to the wonderful relationships that exist between our staff and clients. We’d like to thank our clients for this great compliment, and our staff who works hard each day to go above and beyond in delivering outstanding client satisfaction. These results are based on a survey conducted by an independent third party expert. Member FDIC YOUR SUCCESS COMES FIRST. BUSINESS BANKING | PRIVATE WEALTH | SPECIALTY FINANCE … WISCONSIN In this issue 2 Wisconsin Needs an Image Makeover BUSINESS VOICE KURT R. BAUER, WMC 4 Wisconsin Manufacturer of the Year Award From the Editor Winners As a membership organization Judicial Philosophy Matters 5 SCOTT MANLEY, WMC and state chamber of commerce, Wisconsin Manufacturers & Commerce works on behalf of 6 TheJIM MORGAN, Numbers WMC Speak FOUNDATION for Themselves companies across the state. Our members employ more 8 Honoring the Strike Zone than 500,000 hardworking RICK ESENBERG, WISCONSIN INSTITUTE FOR LEGAL REFORM Wisconsinites and give millions of dollars back to Clean Power Plan: Where Are We Now? their communities through 10 LUCAS VEBBER, WMC philanthropy and volunteering activities. Progress on State Tax Reform 12 JASON CULOTTA, WMC We help educate lawmakers on issues that affect a business’ 14 Employer Responsibilities to Protect Temporary ability to operate free from Workers over-regulation and we work JANIE RITTER, WMC/WISCONSIN SAFETY COUNCIL hard to ensure elected officials understand the important role 16 FabricatingLT. GOVERNOR Wisconsin’s REBECCA KLEEFISCHTalent Pipeline the business community plays in the economy of the Badger State. 21 KloppenburgJIM PUGH, WMC Dangerous ISSUES MOBILIZATION for Wisconsin COUNCIL, Families We are the voice of Wisconsin’s business community and that INC. voice gets louder as our membership grows. Throughout this edition of the magazine you will find testimonials from people and companies who believe in what WMC does. If you are not 22-25 WISCONSIN IS already a member, we hope you will read what these people have to say, find value in what we do and consider joining the FULL OF GREAT IDEAS organization. (and has the entrepreneurs to prove it) WMC is positively pro-business. Together, we can make Wisconsin the most competitive state in the nation. 26 MyJUSTICE Closing REBECCA Argument BRADLEY, WISCONSIN SUPREME COURT 31 Business World: Real World Experience, Life- STEVEChanging BENZSCHAWEL, Results WMC/WISCONSIN BUSINESS WORLD Editor, Wisconsin Business Voice [email protected] 32 Wisconsin Needs both Tech Certificates and Four- CATHYYear Degrees SANDEEN, UW COLLEGES & UW EXTENSION 34 RightCHRIS to READER, Work One WMC Year Later 40 BattingRICK SCHLESINGER, 1000 for Wisconsin MILWAUKEE BREWERS BASEBALL CLUB Wisconsin Business Voice is published quarterly by Wisconsin Manufacturers & Commerce. WMC is Wisconsin’s chamber of commerce, manufacturers’ association, 42 Wisconsin’sSEN. RINGHAND Workforce (D-EVANSVILLE) Challenges AND REP. PETRYK and safety council representing businesses of all sizes and from every sector of the (R-ELEVA) economy. WMC's address is 501 E. Washington Avenue, Madison, WI 53703, (608) 258-3400. This publication is proudly printed on paper made in Wisconsin. Kurt R. Bauer, WMC President/CEO 44 Chamber Corner: Tax on Sales by Non-Profit Katy Pettersen, Editor ([email protected]) ANNOrganizations SMITH, SUN PRAIRIE CHAMBER OF COMMERCE Jane Sutter, Designer ([email protected]) Wisconsin Needs an Image Makeover Kurt R. Bauer, WMC President/CEO erception is reality. In fact, On the bright side, Wisconsin received very high marks for perception is such a powerful quality of life, including access to outdoor recreation, public Psense that it can create reality. safety and affordability, which somewhat mitigates the lower Therein lies the problem and pay perception. opportunity for Wisconsin. The bottom line is that Wisconsin needs to craft an image Wisconsinites are known as that accurately reflects and promotes our high quality of life “Cheeseheads.” There is a barn, and economic diversity. silo and the phrase “America’s Changing people’s long-held and reinforced perceptions isn’t Dairyland” on our license plates. easy, but it is possible. In 2000, Marsha Lindsay of the award- We put a cow, corncob and a wheel winning Madison advertising firm of Lindsay, Stone & Briggs, of cheese on our state quarter. We Inc. wrote a white paper called The Brand Called Wisconsin. also put on that quarter our state “Nations, states and regions all over the world are now motto; forward. But is our agricultural-dominated state image effectively engaging in proactive brand marketing to win moving us in that direction? coveted high-tech jobs and the brain power and venture The question came to mind when a nationwide perception capital that fuel them,” Lindsay wrote in the paper’s executive survey about Wisconsin showed that most people from summary. “Not only must Wisconsin catch up to this around the U.S. believe our state has limited and low-paying competition, but it must find a relevant differentiating niche job opportunities. Based on how we market ourselves, they or position in which it can lead.” also unsurprisingly think the jobs we do have largely revolve She cited the United Kingdom’s “Cool Britannia” (a takeoff of around agriculture. Rule Britannia) and the Pure Michigan campaigns as just two In Wisconsin, we are clearly proud of our agricultural past, examples (you have to wonder what the Flint water crisis is present and future and we should be. It is part of our doing to that latter brand). culture and a major economic driver. Agriculture “Wisconsin needs As if Lindsay had just read the recent WMC also helps create a pastoral image of our state, survey, she also wrote 16 years ago that which benefits another important economic to craft an image that “Wisconsin must lessen the impact of driver, tourism. accurately reflects and existing negative brand stereotypes as But Wisconsin has a far more diverse promotes our high quality well as preempt the competition from economy with good paying jobs available in positioning us to their advantage, which many sectors. We also have beautiful, safe and of life and economic puts us in an even more difficult position to strong communities with good schools and great diversity.” control our economic destiny.” sports, entertainment and recreation options. Lindsey also warned a brand isn’t just a slogan. Still, I Unfortunately, the word isn’t getting out and that is a problem can’t help but think a good place for Wisconsin to start is by for a state with a workforce shortage that is only projected to updating our license plate design with a more contemporary get worse unless we can attract talent from around the county tagline that highlights Wisconsin’s broader quality of life and and the rest of the world. (See p. 6) economic opportunities. How big is Wisconsin’s perception problem? Well, the survey, I would also like to see Wisconsin adopt a far more distinctive which was commissioned by the WMC Foundation, showed state flag that doesn’t follow 29 other states by using a the most important attributes in selecting a state to live in variation of their state coat of arms (In 2001, the North are job opportunity, crime/public safety and wage/salary American Vexillological Association ranked Wisconsin’s flag expectations. Wisconsin doesn’t score well in two out of the 65th worst out of 72 U.S. and Canadian states, provinces and three. territories). The survey also revealed that many people from outside the As Lindsay’s 2000 white paper and the 2015 WMC state see Wisconsin as intolerant. That’s not good, period. perception survey shows, Wisconsin has had an image But it is particularly bad if you are trying to retain and recruit problem for a long time. Fixing it takes money, research and minorities and members of the large millennial generation time. But first we need agreement that something needs to be who see themselves as very open-minded. Millennials also done and a plan of action if we are going to retain and attract tend to prefer urban to rural settings and our agrarian image investment and talent in the future. BV may give them pause. Follow Kurt on Twitter @Kurt_R_Bauer 2 ________________________________________________ Jay Timmons, President and Governor Scott Walker CEO of National Association addressed the sold-out of Manufacturers, was a guest crowd. speaker. 28th Annual Wisconsin Manufacturer of the Year Award Winners Grand Award Winners SMALLCATEGORY MEDIUM CATEGORY LARGE CATEGORY MEGA CATEGORY GRAND AWARD GRAND AWARD GRAND AWARD GRAND AWARD Felss Rotaform LLC Teel Plastics, Inc. Alto-Shaam, Inc. Generac Power Systems, Inc New Berlin Baraboo Menomonee Falls Waukesha Special Awards for Company Culture Amerequip Corporation Masters Gallery Foods, Inc. Keil Plymouth This award competition is sponsored by www.wimoty.com SUPREME COURT Scott Manley WMC Senior Vice President of Government Relations Judicial Philosophy Matters n Wisconsin, and throughout the U.S., liberal special interests are Indeed, our democratic process and the Legislative Branch itself increasingly utilizing appellate courts to advance policy objectives are trivialized when courts choose to defy the will of voters and Ithey cannot achieve by working through the legislative process. overturn laws simply because a handful of judges happen to Republicans currently control 69 of 99 state legislative bodies, 31 disagree with them. of 50 governorships, and hold both houses of the U.S.
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