Social Marketing Company SMC Tower 33, Banani C/A, Dhaka-1213, Bangladesh
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Social Marketing Company SMC Tower 33, Banani C/A, Dhaka-1213, Bangladesh Web: www.smc-bd.org Bidding Schedule Request for proposal for airing TVC and POP-UP on MoniMix Bidding No : TD-2-2021-0102 Float Date : 18 Apr 2021 Last Date Of Bid Submission : 25 Apr 2021 12:00:00 AM Opening Date: 25 Apr 2021 12:30:00 PM SMC is inviting Sealed/Online price quotation from the eligible suppliers/bidders within above mentioned date to supply material(s) list given below. All materials to be quoted in BDT/Foreign/any currency. Selected vendor(s) to deliver materials at the given address within last date of supply. List of Material to Supply Sl Item Name Specification + Packing Instruction Unit Quantity No. Item: Airing of TVC and POP-UP Spec: Brand: MoniMix; Campaign Type: The Delv. Place: Head Office (Program) campaign is a combination of TVC & POP-UP (I-shape 1 Delv. Schedule: 15 Jul 2021 - 2 & L-shape); Number & Name of Channels: 05 (Somoy Job 2.00 TV, Channel 24, RTV, Bangla Vision & Deepto TV). Pack. Instruction: Total: 2.00 1. We are sending herewith a copy of RFP for selecting a Media Advertising Agency for airing TVC on MoniMix 10 Seconds in 5 (five) Channels. 2. Please submit four copies of Technical along with Cost Proposals (including VAT & TAX if any) should be mailed to SMC email #: "[email protected]'' 3. Cover letters both Technical and cost proposal must be presented in the Company/Agency letter head pad and duly signed by the appropriate authority. 4. Please follow all terms and condition as per attached RFP. 5. If you are unable to participate in the bidding process for any reason whatsoever, please inform us in writing as early as possible. Thank you. Shohel Aman Chowdhury Manager, Procurement Page No: 1 of 1 SOCIAL MARKETING COMPANY Request for Proposal (RFP) For Airing of TVC & POP-UP (I-shape & L-shape) for MoniMix(10 seconds) Background MoniMix is a micronutrient powder launched by SMC in June 2008 to address Iron Deficiency Anemia (IDA) among children from the age of 6-59 months. It contains standard five ingredients (Vitamin A, Vitamin C, Folic Acid, Iron & Zinc) recommended by World Health Organization (WHO). MoniMix has simplified the intake of every day iron by offering a very easy method of home fortification of children’s food. Campaign objective To increase awareness about anemia and the brand To remind the consumers about the brand & strengthen the brand`s position To popularize the brand as a trusted one amongst the target group To create new customer & boost up sales Brand positioning MoniMix is an iron-rich home fortification micronutrient supplement for 6-59 months children’s for all socio-economic segments that helps improve children physical and mental development properly because it contains essential iron, vitamins and minerals which prevents Iron Deficiency Anemia. Brand slogan: Target group Primary audience:Mothers, grandmothers and fathers of children under 5 years from all socio-econimiceconomic segments, mostly living in semi-urban and rural areas. Secondary audience:Doctors, Blue Star providers, Green Star providers,Gold Star Members,NGO workers and Organizations. Media brief: SMC has planned to go for mass media communication to promote its MoniMix brand. This is a combination campaign bothpop-up (I-shape &L-shape)and TVC together. Agencies are requested to formulate a TVC and pop-up campaign plan to achieve the optimal coverage amongst our target group engaging TV channels as per the following details- 1. Airing details Approximate budget : 6.00million BDT Campaign Duration : 30 days Airing Duration : 25 May`21 – 10 Jun`21 and 21 Jun`21 – 5 Jul`21 (Tentative) TVC & POP-UP Duration : 10 seconds Page 1 of 4 2. Proposed program: a) News b) Drama c) Serials d) Feature film 3. Proposed channels a) Somoy TV : Only for News (L-Shape) b) Channel 24 : Only for News (L-Shape) c) RTV : Only for Drama&Feature film (I-Shape) d) Bangla Vision : Only for Drama(I-Shape) e) Deepto TV : Only for Serials (I-Shape) 4. Budget allocation a) Somoy&Channel 24 (News) : 30% (60% for L-Shape& 40% for TVCof this 30%) of the total budget b) RTV &Bangla Vision (Drama) :30% (60% for I-Shape& 40% for TVC of this 30%) of the total budget c) Deepto TV (Serials) :25% (60% for I-Shape& 40% for TVCof this 25%) of the total budget d) RTV (Feature Film) :15% (60% for I-Shape& 40% for TVCof this 15%) of thetotal budget 5. Timing of spot placement Between 6:00 PM to 11:30 PM to be considered as peak time for all TV channels All spots in Deepto TV will only be placed inFeriha, Elif, &MaanAviman For Somoy TV news: 2:00 PM to 2:30 PM and 6:00 PM to 11:30 PM will be considered as peak spot For Feature film in RTV: 3:00 PM to 6:00 PMwill be considered as peak spot 6. Evaluation criteria a) Total number of peakspots (see section 5) b) Program Mix (see section 2) c) Budget allocation(see section 4) 7. Penalty Penalty may be imposed (5%-10%) based on the volume of the unaccomplished task. However, penalty may be waived on the genuine ground. 8. Awarding the Task SMC may offer the Task Order partially (TVC or pop-up) or in full (TVC and pop-up) to the selected agency based on the evaluation criteria (section 6). Page 2 of 4 All received proposals will be reviewed and evaluated by a committee against the parameters stated above. SMC reserves the right to accept or reject the entire or any part of the proposals with or without showing any reason. 9. Other instructions a) A format of media proposal summary has been attached. Agencies should summarize their proposal in this format. b) Bonus spots highly preferred c) The agency need to propose the maximum number of spots in the above mentioned programs within the stipulated budget to ensure the highest reach and frequency at the lowest cost to achieve an efficient cost per exposure. d) Any kind of incomplete as well as incorrect proposal will be rejected 10. Proposal submission Last date of submission April 25, 2021. 11. Proposal Submission Requirements Selection of the agency will be through a competitive bidding process. The deadline for submission of proposals will be 12.00 p.m. on April 25, 2021.In fairness to all bidders, no extensions will be granted under any circumstances. Subject of proposal must be marked on top of the mail. For questions or clarifications (if any): Mr. ShohelAmanChowdhury Manager, Procurement Social Marketing Company SMC Tower, 33 Banani C/A Dhaka 1213 Telephone:8802 222275074-80; Ext: 259 Page 3 of 4 Summary Sheet Name of the company : Media Plan Summary : Name of the Campaign : Spot Duration : Campaign Period : Media : Budget : Program Mix Total Off Peak/ Serials Feature Budget Total Number of Bonus/ Others Time Drama News (Feriha, film Allocation Total Agency Channel Peak Spots Spots Elif&MaanAviman (%) Amount Name Mix (6:00pm- (6:00pm- (2:00pm- (3:00pm- (6:00pm- 11:30pm) (Tk.) 11:30pm) 11:30pm) 2:30pm) 6:00pm) Pop Pop- Pop Pop Pop Pop Pop TVC Total TVC Total TVC TVC TVC TVC Pop-up TVC TVC -up up -up -up -up -up -up Somoy TV Channel 24 RTV Bangla Vision Deepto TV RTV Total .