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BET Networks Unveils New Programming at 2012 Upfront Presentation

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BET Networks Unveils New Programming at 2012 Upfront Presentation BET Networks Unveils New Programming At 2012 Upfront Presentation Coming off of its #1 Year With Record-Breaking Programming in 2011, BET Announces New Scripted Series SECOND GENERATION WAYANS and HOUSE HUSBANDS, as well as New Reality Series THE MATHIS PROJECT BET Launches New Film Offering of Never-Before-Seen on Television Movies BEING MARY JANE, GUN HILL, LUV, MIDDLE OF NOWHERE and THE MINDLESS BEHAVIOR PROJECT T.J. Holmes Joins BET with New Late Night Series DON'T SLEEP BET To Take Over Hollywood's L.A. Live Complex In the New BET AWARDS EXPERIENCE in 2013 CENTRIC Expands Soul Train Awards into 3-Day Experience including a Comedy Showcase and Concert CENTRIC to Launch New Talent Competition Series APOLLO LIVE CENTRIC Now One of the Top 10 Growth Networks on Cable BET Digital to Unveil Two New Web Series, GRASSHOPPER & SAGE and UNSIGNED NEW YORK, April 18, 2012 /PRNewswire/ -- During its annual Upfront presentation to the advertising community, BET Networks, the leading provider of content to black consumers globally, will reveal its new programming content including scripted programs and original movies for both BET and CENTRIC as well as new web series for BET.com. During the presentation, BET will announce new late night series DON'T SLEEP, new scripted series SECOND GENERATION WAYANS, HOUSE HUSBANDS, and new reality series THE MATHIS PROJECT. BET is also launching a new film offering, BET PREMIERE CINEMA, which will give its viewers a first look at never before seen films on TV such as the critically acclaimed Sundance hits MIDDLE OF NOWHERE and LUV, as well as BET-produced films BEING MARY JANE, GUN HILL and THE MINDLESS BEHAVIOR PROJECT. The Network also plans to announce the new BET AWARDS EXPERIENCE that includes an interactive multi-platform Hollywood takeover of the L.A. Live Complex during BET AWARDS Week in 2013. CENTRIC will unveil its plans to expand SOUL TRAIN AWARDS into a three-day experience including a Comedy Showcase and Concert as well as launch a new talent competition series APOLLO LIVE. BET will reinforce its position as the #1 provider of content for consumers of black culture globally with unprecedented reach to all types of African American consumers across all demographics and genres. (Logo: http://photos.prnewswire.com/prnh/20070716/BETNETWORKSLOGO) Coming off of its best year ever, BET continues to rank among the top 20 cable networks among all adults 18-49, outperforming its cable industry peers for four consecutive years. According to the Nielsen Company, BET continues to be the number one ad-supported cable network among blacks 18-49 for 12 consecutive years. CENTRIC also continues to make strides and is now one of the top 10 growth networks on cable television. "We've had an incredible year and in 2012 will continue our reign as the #1 media brand among African Americans and a top cable network among all viewers," said Debra L. Lee, Chairman and Chief Executive Officer of BET Networks. "We have a diverse roster of new programming that respects our audience and reflects their lives." "We continue to be the #1 network targeting and reaching African Americans because we understand the incredible power of our audience," said Louis Carr, President of Advertising Sales at BET Networks. "Our precise understanding of the African American consumer allows us to program with the needs and wants of Black America and to provide unique partnership opportunities across every platform and channel." At the Upfront, BET will also unveil the new late night series starring former CNN anchor T. J. Holmes, DON'T SLEEP, which tackles social issues and current events important to BET's audience. Additionally, the Network will launch two additional scripted series SECOND GENERATION WAYANS starring Craig Wayans, Damien Dante Wayans and George O. Gore II alongside Tatyana Ali, and the insanely funny sketch comedy HOUSE HUSBANDS starring Kevin Hart, Nelly, Bobby Brown, Anthony Anderson and Nick Cannon, as well as THE MATHIS PROJECT, a powerful new docu-series featuring Judge Greg Mathis that aims to empower neighborhoods plagued by unsolved homicides. In addition to new series, BET will announce a new cinema offering to viewers for exclusive movie content never before seen on television. BET PREMIERE CINEMA will launch with BEING MARY JANE, created and executive produced by Mara Brock Akil and Salim Akil and starring Gabrielle Union; GUN HILL, a high-powered cop drama is about identical twins on opposite sides of life starring Larenz Tate ; THE MINDLESS BEHAVIOR PROJECT, featuring the teen sensation singing group Mindless Behavior; and critically acclaimed Sundance favorites LUV starring hip hop and Hollywood star Common and the emotional drama MIDDLE OF NOWHERE starring Omari Hardwick and Emayatzy E. Corinealdi. CENTRIC will announce its new series APOLLO LIVE, hosted by comedian Tony Rock and executive produced by Jamie Foxx, Marcus King and Don Weiner. Additionally, CENTRIC will announce the SOUL TRAIN EXPERIENCE, an expanded platform of programming during Soul Train Weekend that includes 2012 SOUL TRAIN AWARDS, THE CENTRIC COMEDY SHOWCASE and THE CENTRIC MUSIC CONCERT. NEW PROGRAMMING ON BET: ● DON'T SLEEP - Award-winning journalist T. J. Holmes gives viewers a great reason to stay up with his new original late night series DON'T SLEEP, Holmes delivers smart, biting social commentary on significant issues important to African Americans. Guaranteed to shake up late night, DON'T SLEEP presents and tackles current headlines that affect our community while also creating awareness about vital stories mainstream media tends to disregard. Airing four nights a week, DON'T SLEEP is also infused with numerous in-studio and on-location correspondents injecting perspective, humor, and commentary about a wide range of topics. The witty late-night series is keenly focused on keeping Black America engaged, awake and in the know. Follow us on Twitter: @BETDontSleep; like us on Facebook: http://bet.us/HFjqzY. ● HOUSE HUSBANDS — An insanely funny sketch from the 2011 BET Awards (which quickly became a phenomenon) is coming to primetime. HOUSE HUSBANDS will be a semi-scripted, reality-TV satire sure to skewer all things "Housewives"-like. This half-hour comedy is executive produced by and stars Kevin Hart. Prepare for weekly hilarity. Follow us on Twitter: @BETHousHusbands; like us on Facebook: http://bet.us/Iq1rkb. ● THE MATHIS PROJECT — This powerful new docu-series aims to empower neighborhoods plagued by unsolved homicides. JUDGE GREG MATHIS unites local volunteers and law enforcement to gather information that has the potential to solve the case — and get community members to do what, for some, is unthinkable: reveal what they know. Mathis' investigative skills will bring these cases to a close by exposing the truth that witnesses, anonymous tipsters and "word on the street" sources have kept hidden for years. Produced by ITV Studios America, the docu-series stars JUDGE GREG MATHIS. Follow us on Twitter: @BETMathisPrjct; like us on Facebook: http://bet.us/Iq1rkb. ● SECOND GENERATION WAYANS is a hilarious new scripted comedy based on the lives of the members of the next generation of the Wayans family. However, as it turns out, being a Wayans isn't all fun and games. Viewers see the good, the funny and the ugly as the young trio emerges from the long shadows of their uncles to carve out their own paths to stardom in Hollywood. Executive produced by Devon Shepard, Marlon Wayans and Rick Alvarez. The series stars Craig Wayans, Damien Dante Wayans and George O. Gore II, who also serve as executive producers, and features Tatyana Ali. Follow us on Twitter: @BET2ndGenWayans; like us on Facebook: http://bet.us/IIbkf5. BET NEW MOVIES FOR "BET PREMIERE CINEMA": ● BEING MARY JANE — From the producers of the award-winning, record breaking BET comedy THE GAME and #1 box- office romantic comedy "Jumping the Broom" comes an original movie starring the gorgeous and talented Gabrielle Union. This is a story to which millions of modern women will both relate and respond. Mary Jane Paul has it all: she's a successful TV news anchor, entirely self-sufficient — an all-around powerhouse who remains devoted to a family that doesn't share her motivation. As Mary Jane juggles her life, her work and her commitment to her family, we find out how far she's willing to go to find the puzzle pieces that she, and society, insist are missing from her life as a single Black female. Starring Gabrielle Union, Richard Roundtree, Margaret Avery, Lisa Vidal, Richard Brooks, Omari Hardwick, Tika Sumpter, Raven Goodwin, B.J. Britt, Aaron Spears, Latarsha Rose and Robinne Lee. Follow us on Twitter: @BETBeMaryJane; like us on Facebook: http://bet.us/IjdkFa. ● GUN HILL —From the producers of NEW YORK UNDERCOVER, this high-powered cop drama is about identical twins on opposite sides of life: Trane, a cop, and Bird, a con. On one fateful night, Trane is killed. Bird assumes his identity and begins his own search for redemption. Set in the mean streets of New York, this smart, gritty two-hour movie event features an ensemble cast of characters operating on all sides of the law, where no one is quite what they seem. Executive produced by Reggie Rock Bythewood and Don Kurt. Written and directed by Reggie Rock Bythewood. Starring Larenz Tate, Emayatzy E. Corinealdi, Tawny Cypress, Aisha Hinds, Michael Aronov and Phyllis Yvonne Stickney. Follow us on Twitter: @BETGunHill; like us on Facebook: http://bet.us/HDYQk8. ● LUV— Fresh from being critically acclaimed at Sundance 2012, BET presents the worldwide television premiere of LUV, starring hip hop and Hollywood star Common. The distinguished Danny Glover and Charles S. Dutton and Dennis Haysbert also illuminate this future classic.
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