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Accreditation Report HIGHER EDUCATION POSTGRADUATE PROVIDERS’ FORUM 2019 ACCREDITATION REPORT Course updates The NCTJ accredits more than 80 journalism courses at 37 universities, further education colleges and independent training centres across the UK. So far in this academic year, accreditation panel visits have been made to 15 centres offering NCTJ qualifications. In addition, there have been three monitoring visits to existing accredited courses. Accreditation Since October 2017, NCTJ recognised centres seeking reaccreditation for existing courses, or accreditation for a new course, have been following the new accreditation approach. This academic year sees the last centres on the former two-year cycle having visits under the new approach, which involves more practical support from editors and the NCTJ. This approach is more holistic, risk-based and proportionate, using evidence and information gathered by the NCTJ to raise standards and eliminate unnecessary bureaucracy. Since the new approach was introduced, 12 higher education centres have gone through the new process to reaccredit an existing NCTJ-accredited postgraduate course. Self-assessment review As part of the new accreditation approach, in advance of their reaccreditation visits these centres were asked to complete a self-assessment review of their performance against the NCTJ’s accreditation performance standards and to submit to the NCTJ a resulting report/action plan with supporting documentary evidence, such as schemes of work, timetables, CVs of newly appointed staff, internal policies etc. In September, centres visited in 2017/18 were asked to update their self-assessment review with any changes the NCTJ needed to be aware of. Centres also completed the annual return in September. These documents formed the basis of an internal desk review, which has led to action points and supports the monitoring of centres throughout 2018/19. Accreditation of new courses/modules To date, 15 centres have followed the new accreditation process to accredit a new journalism course or new modules on their existing courses. To gain approval to deliver a new course or a new module, recognised centres are required to submit a proposal to the NCTJ which includes: • a description of the course and the combination of diploma modules the centre wishes to offer • a business case for the course/module and how it will boost the employability of students • evidence of the resources and expertise in place to deliver the diploma module(s) to the required standard • information the centre will use in their marketing and course information Industry advisers Under the new accreditation approach, NCTJ accredited centres are being assigned an industry adviser to provide on-going support to the head of journalism and tutors and to check that centres are continuing to meet NCTJ standards in between accreditation visits. The adviser will be a senior working journalist normally based in the centre’s local area. The role will: • add ‘value’ for the centre with up-to-date knowledge of aspects of the industry which they can share with tutors • provide up-to-date information about the centre to the NCTJ in between accreditation visits to support the NCTJ’s quality assurance process • provide a direct link between the centre and the NCTJ The industry adviser will arrange a visit to their centre a minimum of once every 12 months, or more as required. For centres running fast-track courses, the NCTJ recommends that industry advisers arrange to visit the centre twice per year. The following HE postgraduate centres have been assigned an industry adviser to date: • Staffordshire University – Martin Wright, editor, Shropshire Star • Nottingham Trent University – Mike Shallcross, editor, Independent Nurse and Associate publisher, Mark Allen Group • De Montfort University – Ben Green, head of digital, Sheffield Star, and Marc Reeves, Midlands editor-in-chief, Reach PLC • University of Sunderland – Joy Yates, editorial director, JPI Media North East • Leeds Trinity University – Hannah Thaxter, editor, Yorkshire Evening Post • University of Brighton – Bruce Talbot, media relations manager, Crawley Town FC • Glasgow Caledonian University – Donald Martin, editor-in-chief, Newsquest Scotland • University of Kent – Luke Jacobs, brands editor, Kent Live • University of Sheffield – Nancy Fielder, editor, Sheffield Star • Cardiff University – Alan Edmunds, editorial director, Reach PLC, Regionals • Ulster University – Maeve Connolly, deputy digital director, The Irish News, and Martin Breen, editor, Sunday Life • University of Salford – Chris Brindley, news editor, BBC Radio Manchester Industry work placements for accredited course leaders and tutors The NCTJ’s new approach to accreditation places greater emphasis on courses building close industry links, ensuring tutors have up-to-date journalism experience and are aware of changes in working practices. The NCTJ is providing further support for this by introducing and co-ordinating a work experience scheme for journalism tutors. To date, more than 30 newsrooms across different areas of journalism have signed up to the scheme. Targeted companies include newspapers, magazines, TV stations, radio and news agencies, to suit tutors’ interest in skills development. The accreditation manager at the NCTJ will provide a match-making service between centres and companies that sign up to the scheme. The tutor work experience scheme was launched in March 2019 and has had initial interest from tutors who have set up dates at national radio stations, BBC News’ online and digital output and regional newspapers. A form for tutors to sign up to the scheme has been shared with heads of journalism, tutors on the NCTJ-accredited courses Facebook page and is available to download from the NCTJ website. Once tutors and employers have been put in touch with each other, they will organise dates for work placements and provide feedback to the NCTJ after the placement. Promotion of NCTJ accredited courses to prospective students It is one of the NCTJ’s priorities for 2018/19 to promote NCTJ accredited courses so that more prospective students are aware of the different types of courses and the value of accreditation for employability. As well as clearing campaign in August 2018, the NCTJ used National Careers Week and National Apprenticeship Week, both in March 2019, to promote the value of choosing courses with NCTJ accreditation. The NCTJ used both alumni and current students to take part in a Q&A about how their courses are preparing them for the industry. These Q&As are featured on the NCTJ’s website and social media channels. These Q&As will form a regular feature to promote NCTJ-accredited courses. Content has also been provided to the Behind Local News website about why choosing an accredited course is so important. This content has been reproduced in the print product, the BLN Annual, which was sent to newsrooms and organisations across the UK. The NCTJ also had exposure at the Behind Local News conference on 31 January, which included a panel on apprenticeships and diversity in journalism, chaired by Paul Foster, from Highbury College. Emma Robinson, accreditation manager, also spoke on a panel about NCTJ courses and training opportunities at the Women in Sports Media conference, held at the University of Lincoln in partnership with Sky Sports News on 27 February 2019. This was attended by 100 female students from schools across Lincolnshire, Nottinghamshire and South Yorkshire, who all have an interest in sports. They were handed flyers informing them about the different routes the NCTJ offers, as well as information about the Journalism Diversity Fund. Emma also attended the 2019 Student Publication Association conference, held at the University of York on 6 April 2019, and delivered a 45-minute session to university students interested in a journalism career. The NCTJ used Journalism Matters week, which took place between 13 and 17 May, to promote the value of choosing courses with NCTJ accreditation. The NCTJ marked the campaign with a video from patron Alex Crawford. In the video, Alex explains how her career in journalism began, detailing her NCTJ training and offering her advice to aspiring journalists, particularly promoting the regional press as a great training ground. The NCTJ also contributed to Behind Local News’ special print edition, writing a piece on the Community News Project and offering centres the opportunity to receive free copies. The NCTJ has also had stands at careers fairs and student awards ceremonies, and has been tailoring Google Ad words to target people looking for journalism courses. Updates have also been made to the careers information available on the NCTJ website, including giving more information about what modules are available on each course. The next step for the NCTJ is to publish an independent careers guide promoting NCTJ training and accredited courses. NCTJ staff responsibilities The new approach to accreditation is being overseen by the Rachel Manby, head of quality and assessment at the NCTJ, and managed by Emma Robinson, the NCTJ’s accreditation manager. The accreditation manager is the main point of contact for new enquiries, current NCTJ centres, industry advisers and members of the accreditation board. Accreditation terms and conditions To maintain accreditation status, centres must report ‘significant events’ to the accreditation manager as they occur. Centres are required to update their self-assessment review and submit a new annual return form before the end of September each year. The NCTJ will give due notice if a monitoring visit and/or accreditation visit is required. At any time the centre can request an advisory visit or arrange a meeting at the NCTJ offices to discuss accreditation matters or to propose any major changes to the accredited course(s). Please note that any changes to the diploma modules on offer must go through the NCTJ approvals process. The new accreditation agreement was sent out to all centres in April 2019 to sign and return to the NCTJ. The accreditation agreement is now a rolling contract which means centres no longer have to sign a new agreement every January.
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