1 October Memorial Committee Community Survey
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1 OCTOBER MEMORIAL COMMITTEE COMMUNITY SURVEY March 2021 Prepared by Cannon Survey Center with Executive Summary by Punam Mathur TABLE OF CONTENTS EXECUTIVE SUMMARY .............................................................................................................................. 2 INTRODUCTION ......................................................................................................................................... 4 DATA COLLECTION .................................................................................................................................... 4 SURVEY RESULTS ....................................................................................................................................... 4 IMPACT OF 1 OCTOBER EVENT ON SURVEY RESPONDENTS ................................................................. 6 LOCATION OF MEMORIAL ..................................................................................................................... 7 IMPORTANCE OF POSSIBLE FEATURES/ ADDITIONAL CONSIDERATIONS ............................................. 9 OPEN RESPONSE: MOST IMPORTANT ASPECT FOR MEMORIAL ......................................................... 16 LOCATION OF RESPONDENTS .............................................................................................................. 19 APPENDIX A: Survey Instrument ............................................................................................................. 20 APPENDIX B: Other responses to Q1 ...................................................................................................... 23 APPENDIX C: Other responses to Q10 .................................................................................................... 30 APPENDIX D: Other responses to Q12 .................................................................................................... 49 APPENDIX E: Other responses to Q13..................................................................................................... 61 APPENDIX F: Respondent ZIP/Postal Codes ............................................................................................ 66 1 EXECUTIVE SUMMARY The 1 October Memorial Committee’s multi-faceted outreach effort to engage the community was successful, resulting in 6,066 people participating in a 15-question on-line survey between March 1-14, 2021. Nearly two-thirds of respondents (64%) discovered the survey through newsletters/intranet sites/email blasts, Facebook or from their employer/workplace. The Committee mostly achieved its goal to ensure broad and diverse participation. • Geographically, 81% of respondents were from Nevada, 18% were based domestically, but outside Nevada, and 1% of respondents from international locations. • Respondents were also diverse in the ways they were impacted by 1 October. Nearly half of respondents (47.7%) identified as a community member. One in five (20.1%) identified as survivors, nearly one in 10 (9.3%) identified as a first responder or community responder, 6.3% lost a family member or a friend, and 7.4% were family/friends of survivors. Nearly one in ten (8.3%) indicated having been in the immediate vicinity at the time of the shooting. • Two areas of focus to increase participation in subsequent outreach efforts are California-based attendees and Spanish-speaking community members. Key findings: 1. When asked “what feelings do you want to experience at the memorial” – more than half (50%) of respondents selected healing, peace, respect and community and more than 40% selected strength, unity, love, comfort and honor. 2. A clear majority of respondents (65.5%) indicated that it is extremely or very important that the memorial is located at the event site. o Notably, more than half of all groups expressed this preference, with survivors feeling most strongly (>78.3%) that the memorial be located at the event site. 3. Almost one in six (17.6%) indicated that it is extremely or very important that the memorial is not located at the event site. o However, two groups expressed this preference more frequently -- those who reported PTSD (27.6%) and those who lost a member of their extended family or close friend (28.1%). 4. In response to query about “importance of possible features/additional considerations” the priorities of respondents were: 1) Nearly 3 in 4 (73.1%) of all respondents rated education about the event as extremely or very important. ▪ Those who reported experiencing PTSD were more likely to deem an education component important, followed closely by survivors, and friends and families of victims and survivors. 2) Seven in ten (70.6%) of all respondents felt it was extremely or very important that the memorial appeal to all ages. o No significant difference between impacted groups. 3) More than six in ten (62.5%) indicated addressing the issue of mass casualty violence as extremely or very important. 2 o Those who reported PTSD, family and friends of survivors, and survivors were more likely to place importance on this feature. First responders, their friends and families, and community responders were less likely to view this feature as very or extremely important. 4) Six in ten respondents (60.1%) deemed an artistic feature extremely or very important. o No significant difference between impacted groups. 5) Ability to leave momentos to commemorate victims and survivors was extremely or very important to 57% of respondents. o Those with PTSD, survivors and their friends and families, and loved ones of victims placed greater importance on this feature. First responders and community members placed slightly less importance on this feature. 6) An interactive component was extremely or very important to a quarter (25.0%) of respondents. o Those who lost extended family or friends and those reporting PTSD were more likely to express this preference. 5. When asked to provide a single word describing the most important aspect for the memorial, respondents offered 784 terms/phrases, however, the eight words most frequently offered are: Remembrance, Respect, Honor, Healing, Unity, Peace, Community, Love 3 INTRODUCTION The 1 October Memorial Advisory Committee is a seven-member group of citizens appointed to develop ideas and recommendations, based on community input, for a permanent 1 October Memorial that will remember those who perished in the events of 1 October 2017, honor the survivors, and the many heroes who inspired the nation with their bravery, and to celebrate the resiliency and compassion of our community. To accomplish its mission, the Committee conducted a survey of the community and those impacted by the 1 October shooting, using Cannon Survey Center at the University of Nevada, Las Vegas as the partner for survey development, data collection, and preparation of the results. The survey instrument was developed collaboratively with the Committee and key contacts from other memorial projects, and was approved by the Committee during the public meeting on February 24, 2021. DATA COLLECTION The survey was administered using the Qualtrics online survey platform from March 1-14, 2021; 7,204 accessed the survey link and 6,066 respondents were retained, having answered one or more question (roughly 5,500 answered most or all questions).1 The survey was available in Spanish, utilized by 0.2% of respondents (n=14). Recruitment of survey respondents was done primarily through a planned media effort by Clark County Public Communications and the 1 October Memorial Committee, which included a dedicated website, an advertising and marketing campaign, news media outreach, outreach to survivor groups and other groups of local and government employees impacted, and word of mouth (snowball sampling). SURVEY RESULTS Survey respondents were first asked to indicate the feelings they want to experience when visiting the memorial. The majority of survey respondents selected healing (63.1%), peace (59.7%), respect (56.4%), and community (52.2%). This was followed by a large minority who selected strength (45.9%), unity (45.8%), love (43.3%), comfort, and honor (42.6% each). The full chart and table of results are shown below, and verbatim “other” responses are available in Appendix B. 1 Two test cases ([email protected]) and one “troll” case were removed (written responses repeatedly indicated this was not a serious response). 4 Feelings to be experienced at memorial 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Healing 63.1% Peace 59.7% Respect 56.4% Community 52.2% Strength 45.9% Unity 45.8% Love 43.3% Comfort 42.6% Honor 42.6% Resilience 38.6% Hope 36.1% Heroism 34.1% Courage 30.2% Connection 28.0% Pride 22.6% Spiritual 21.0% Reverence 19.0% Selflessness 14.2% Inspired 13.2% Solemn 13.2% Magnitude 10.3% Humility 10.1% Validation 6.1% Concern 4.7% Other 4.5% Remembrance* 0.5% Feelings to be experienced at memorial % N Healing 63.1% 3829 Peace 59.7% 3624 Respect 56.4% 3424 Community 52.2% 3166 Strength 45.9% 2784 Unity 45.8% 2777 Love 43.3% 2624 Comfort 42.6% 2584 Honor 42.6% 2584 Resilience 38.6% 2341 Hope 36.1% 2188 Heroism 34.1% 2068 Courage 30.2% 1830 Connection 28.0% 1696 Pride 22.6% 1368 5 Spiritual 21.0% 1273 Reverence 19.0% 1151 Selflessness 14.2% 864 Inspired 13.2% 799 Solemn 13.2% 803 Magnitude 10.3% 626 Humility 10.1% 613 Validation 6.1% 372 Concern 4.7% 284 Other (see Appendix B for verbatim responses) 4.5% 273 Remembrance* (most common written-in response) 0.5% 30 IMPACT OF 1 OCTOBER EVENT ON SURVEY RESPONDENTS To better understand the perspectives