Uci Mtb Marathon World Championships 2021

DANISH BID TO HOST UCI MTB MARATHON WORLD CHAMPIONSHIPS 2021

A PASSION FOR CYCLING

1 A PASSION FOR CYCLING CONTENTS

1. A passion for cycling Page 04 2. MTB Marathon World Championships Page 08 3. We bike together Page 12 4. Event Centre Page 16 5. Organisation Page 19 6. Political and Financial Support Page 24 7. Budget Page 28 8. Easy and Convenient Transport Page 30 9. Accommodation Page 32 10. Marketing / Promotion Page 34 11. Media and TV Page 38 12. Haderslev – Magnificent Nature and Living History Page 40 Letters of support Page 42 1 A PASSION FOR CYCLING

n Denmark we have a huge passion for cycling.We love it. We consider ourselves to be some of the most enthusiastic cycling fanatics. Our cycling culture is famous and we believe it Iis the best way to explore our country. Cycling in the cities is the easiest and fastest way to get around.

We will capture this Danish cycling enthusiasm and combine it with the strong concept of the UCI MTB Marathon World Championships. By developing your concept even further, we will raise the championships to the next level with increasing international visibility, and combine it with a mass participation race, Haderslev Mountain Bike Marathon Challenge. We will create an unforgettable experience for elite athletes, mass participants, spectators, press and the UCI family alike.

4 Visibility Denmark has a reputation for delivering high quality solutions in both products and services. This quality is the backbone of our commitment. We will deliver an outstanding championship. The athletes will encounter a race that is both technically and physically demanding. We have chosen both a venue and a challenging course to optimize international visibility and maximize impact.

The UCI MTB Marathon World Championships will be accessible across multiple platforms - from our own TV/streaming production to incorporating the latest technology in GPS based coverage giving access to fans who want to follow their favourite athletes throughout the course. Social media and web based streaming solutions will be utilized, as well as the more traditional media. Through this mix the organizing committee will ensure that MBT Marathon will be presented in the best possible way.

Our goal is to showcase the championships as both a spectacular elite event and a cycling festival for the mass participants. The potential is huge in this combination specifically in the UCI MTB Marathon World Championships. This potential is a key factor in our work with the event.

MTB Marathon World Championships Our strategy is to build more than just a race. However, this definitely does not mean that we will compromise on the quality of the championships races. The championships is the core of the event. Maintaining focus on the quality of the championship race is critical to the success.

Both the elite women and men will encounter a course with great variation that will be challenging both technically and physically. We are proposing a lap format that will provide both spectators and viewers alike an incredible experience. More importantly, our race will offer the best possible conditions on well-prepared tracks for the world-class athletes competing for the legendary rainbow jersey.

5 Gode fotos med mange ryttere. Måske fra Ålborg, Bent?

6 We Bike Together The Danish cycling community focuses on the development of mass participation projects. We have a number of large-scale road mass participation events each year and in 2015 Denmark hosted the Gran Fondo World Championships.

Now, we want to combine the elite event with the mass participation event. By adding more activities around the elite races we will increase the appeal to additional target segments. The day after the actual World Championships elite races, all riders will have the opportunity to participate in their own championships race.

The MTB Marathon World Championships is the right size event and format for us. A world- class event designed to fit our place and passion.

We can provide the UCI exciting innovative solutions and together we can deliver an unforgettable event.

7 2 MTB MARATHON WORLD CHAMPIONSHIPS

Geographical presentation Welcome to the heart of Denmark. The story of the Triangle Region is a story about seven different municipalities linked by a single vision: to create an open, green and diverse metropolis where both people and businesses can prosper. The City of Haderslev is located in the southern part of the Triangle Region only 60 kilometers north of the German border. This is literally the gateway between Scandinavia and the European continent. The city is located at the bottom of Haderslev Fjord in a sub glacial stream trench from the last ice age. This explains the hilly surroundings of the city.

The proposed course for the UCI MTB Marathon World Championships is exciting, challenging, and demanding. The athletes will encounter a race that is both technically and physically demanding.

The course is approximately 28 kilometres long, and starts and finishes in the centre of Haderslev. This also becomes the centre of all the UCI MTB Marathon World Championships activities.

8 Weather Night temp.: 10,6 °C Triangle Region – month of June Middle temp.: 14,6 °C Average temperature June 2016: 16,2 °C Day temp.: 18,5 °C Norm (av. over 10 years 2001-2010) for June 239 hours of sunshine 68 mm fall of rain

9 VM marathon Haderslev

VM marathon Haderslev

10 Course description The proposed course for the UCI MTB relation to “real” mountains, it makes up for Marathon World Championships is exciting, in distance. challenging, and demanding. The athletes will encounter a race that is both technically The first 2.5 km consists of a fairly broad and and physically demanding. good path / dirt road and little asphalt. The course then runs into narrow paths where the The course is approximately 28 kilometres course goes along the Haderslev Dam (pond) long, and starts and finishes in the centre of and out to Pamhule forest. Haderslev. This also becomes the centre of all the UCI Mountain Bike Marathon World In Pamhule Forrest participants divide into Championships activities. several sections with single trails, many small but tough climbs and trails that require good Men’s Elite is planned to race 4 laps in total of technical ability. about 116 km and approximately 1200 vertical meters. Here after the course goes through a major tarmac and with a partial dirt road back to Women’s Elite is planned to race 3 laps a Haderslev and to the finish line. total of approximately 87 km and 900 vertical meters. We believe this course will provide a super UCI MTB Marathon World Championships, It is a varied course that contains approxi and the rider who wins here will be a fully mately 6 km single trail, 6 km smaller trails, 8 deserved World Champion. We will look km gravel road and 8 km asphalt road. forward to discuss the course in details with the UCI. There are approximately 300 vertical meters on each lap, which means the Men’s Elite will cover about 1200 meters of altitude in the race. It is designed to be a challenging race for all participants. The race is almost at the max distance, so what it might lack in height, in

11 3 WE BIKE TOGETHER

Under the motto “We Bike Together” the organising committee and its partners will focus on involvement of the entire city, local region and anyone who is passionate about MTB. The central proposed activities are:

Haderslev Mountain Bike Marathon Challenge, which will be the main adult mass participant event with several thousands of participants competing on the championships race course after the actual world championships.

A junior MTB race, which will also take place on the championships course, where trained and new riders can race, be muddy and experience a real world championships set-up. And a kids race inviting children to exercise and compete in fun race under the watchful eyes and helpful hands of adults.

The local business community and Haderslev stores together with our clubs and volunteers will be heavily involved in all activities to ensure that the event will be a community cycling festival and a great experience for both spectators and participants.

12 “The Danish MTB community as a whole would come together to make a championship like this an awesome experience for both the elite and the mass participants. MTB is already in a very positive development in Denmark and a championship like this is in my opinion exactly what is needed to take the sport to the next level.” Mads Bødker National MTB coach, Danish Cycling Federation

In Denmark, we had great success hosting a mass participation race at the World Half Marathon in 2014, where 30,000 recreational runners ran the 21,0975 kilometres together with the professional athletes. We have the experience and we know what it takes to make a combined elite and mass participation event a success.

13 Proposed programme:

UCI Mountain Bike Marathon World Championships

Day 1 (Thursday) 12:00 – 17:00 Course inspection Unofficial training

Day 2 (Friday) 12:00 – 16:30 Riders registration and accreditation delivery (secretariat) 17:00 – 17:30 Team Managers Meeting – (press room) 18:00 Opening Ceremony

Day 3 (Saturday) 09:00 UCI Mountain Bike Marathon World Championships Start Women – 85 km 09:15 UCI Mountain Bike Marathon World Championships Start Men – 114 km Awards Ceremonies Directly after finish top 3

Day 4 (Sunday) 09:00 Haderslev Mountain Bike Marathon Challenge Start 114 km 09:10 Haderslev Mountain Bike Marathon Challenge Start 85 km and 57 km Junior & Kids races to be decided

14 15 4 EVENT CENTRE / VENUE

UCI MTB Marathon World Championships will start and finish in the centre of Haderslev. By starting and finishing in the city centre we lay the framework for an event that is both spectacular and cosy; an event that will live up to the goals we have set ourselves, namely a cycling festival and a great experience for the many spectators coming to see the world championships and those participating in the Haderslev Mountain Bike Marathon Challenge.

Most hotels and press facilities are within walking distance to the city centre. This location makes the entire area the event centre, where everything is naturally close together. Spectators can meet and talk about the race, and competitors can meet before and after the race. There will be an intense atmosphere in this unique setting.

Fan zones In addition to the festival setting at the start and finish area in the city centre we plan to carefully select a few hot spots on the course. These hot spots will be key pinnacles in the race with a festive atmosphere for the athletes and the spectators.

16 Dedicated areas will be available at the hot spots to rent for sponsors and other partners. They may want to invite business associates and give these the opportunity to watch from the front row the decisive moments of the MTB Marathon World Championships race.

For all spectators the hot spots will offer refreshments for sale.

Shuttle bus transportation will be available from the city centre to the fan zones along the course.

17 18 5 ORGANISATION

Denmark has developed a vast knowledge and experience in hosting international sports events. In Denmark hosting great sports events is part of a fully funded government strategy. The Danish organising committee consists of the City of Haderslev together with Sport Event Denmark, the Triangle Region and the Danish Cycling Federation.

The City of Haderslev is a true city of sports with teams in the best league in Denmark in handball, ice hockey and soccer. Haderslev has an ambitious strategy to be the best city in southern Denmark for both competitive and recreational sport. The potential to combine these two in the UCI MTB Marathon World Championships makes this event and Haderslev an extraordinarily great fit.

The Triangle Region is known as a region of a great combination of beautiful natural surroundings and vibrant and entrepreneurial city centres. The region puts high emphasis on sports both on elite levels and mass participation sports. Hosting major sports events are a vital point in the region’s strategy. Therefore the Triangle region has allocated resources both economically and organizationally for this specific purpose. Sport Event Denmark is the national sports event organisation and was established in 1994 by

19 the Danish government. Sport Event Denmark will be actively involved in the event planning and production and serves as a guarantee for knowledge sharing from other prestigious events as well as a guarantee for the financial aspect of the event.

Danish Cycling Federation was founded in 1907. The Federation has 33,000 members organized in 315 cycling clubs. Historically, Denmark is a very strong cycling nation with many wins at the Olympics and UCI World Championship in Track, Road Race, CX and MTB.

Besides the Copenhagen Bike City championships 2008-2011, the Danish Cycling Federation has been the proud organizer of Copenhagen Gran Fondo for several years and the Amateur Road World Championships 2015.

20 Selected international sports events in Denmark

• IOC Session and Olympic Congress 2009 • World Taekwondo Championships 2009 • World Track Cycling Championships 2010 • UEFA European Under-21 Championship 2011 • World Road Cycling Championships 2011 • Start of Giro d’Italia 2012 • European Table Tennis Championships 2012 • European Volleyball Championship 2013 • European Jumping and Dressage Championships 2013 • European Men’s Handball Championship 2014 • World Half Marathon Championships 2014 • World Badminton Championships 2014 • World Archery Championship 2015 • World Women’s Handball Championship 2015 • European Short Course Swimming Championships 2017 • World Icehockey Championships 2018 • World Sailing Championships 2018 • World Handball Championships 2019 • UEFA Euro 2020

21 UCI MTB Marathon World Championships Organisational Chart

Proposed Honorary Board

Henrik Jess Jensen Brian Cookson H.P. Geil President Danish Cycling UCI President Mayor City of Haderslev Federation

Jørn Pedersen Lars Lundov Chairman Triangle Region CEO Sport Event Denmark

Organising Committee

Mikkel von Seelen Judy Jacobsen Bent Skov Sport Event Consultant Senior Event Consultant Event Consultant Triangle Region Sport Event Denmark City of Haderslev

MTB Committee Project Manager Chairman MTB Marathon World Danish Cycling Federation Championships 2019

Working groups

Marketing Competition Logistics

Media Administration Volunteers

Mass Participation Race Finances

22 23 6 POLITICAL AND FINANCIAL SUPPORT

All the involved event partners have expressed their full support to host the 2019/2021 MTB Marathon World Championships. The strong public commitment means that 85 % of the proposed budget is already secured by Sport Event Denmark and regional partners, and the UCI will therefore be able to avoid any economic or organisational risks or challenges in connection with this event.

24 The Ministry of Olympic Committee and The Ministry of Team Economic and Sports Confederation of Culture Danmark Business Affairs Denmark

Sport Event Denmark

Danish Cycling 2019 MTB Marathon World Visit Denmark Federation Championships

Triangle Region

City of Haderslev

25 Ministry of Culture Mette Bock, Minister for Sport and Culture “You can be assured of not only my Government’s full support, but also of my personal promise to ensure that the Danish organisers will be guaranteed the stature and commitment that such important events deserve.”

Sport Event Denmark Lars Lundov, Chief Executive

“Sport Event Denmark coordinates and supports the various international sports events which are organised in Denmark. We therefore would be very honoured if Denmark is awarded the opportunity to host this important event, the management of which will be in good hands with the Triangle Region, the municipality of Haderslev and the Danish Cycling Federation.”

Triangle Region jorn/ Pedersen, Chairman of the Triangle Region

“In choosing the Triangle Region as host for the UCI MTB Marathon World Championships, you would receive a warm welcome to an innovative and development-oriented event destination. Spectators, professionals and recreational riders alike can enjoy the benefits of a professional organization, together with a political focus on hosting the best championship imaginable.”

26 The City of Haderslev H.P. Geil, Mayor “The city of Haderslev will go the extra mile to bring the UCI MTB Marathon Championships to a new standard for the professional riders as well as for the recreational riders who also play an important role for us.”

Danish Cycling Federation Henrik Jess Jensen, President “In Denmark, we have a huge passion for cycling and therefore it would be a great honour for us to welcome you here on the occasion of the 2019/2021 Cyclo-cross World Championships. Denmark and the Danish Cycling Federation already has considerable experience in hosting major international cycling events, including the World Road Cycling Championships 2011 and the 2015 Gran Fondo World Championships.”

27 7 BUDGET

Revenues Euros Expenditures Euros Authorities/ UCI fee 100,000 Public institutions 370,000 Operations 105,000 National Sponsors/suppliers 10,000 Administration 25,000 Fee spectator races 45,000 Marketing 28,000 VIP 6,000 Meetings/Gala 10,000 Press 6,000 TV Streaming/production 40,000 Test event 55,000 Side events 30,000 Contingency 20,000 Result 425,000 Result 425,000

28 Sunday - MTB for everyone

29 8 EASY AND CONVENIENT TRANSPORT

By air Billund International Airport is a convenient choice when travelling to the Triangle Region in Denmark. As well as ordinary air traffic, Billund Airport has budget flights and thereby cheap access to more than 40 international flight destinations. Visitors can also travel to Billund International Airport with a connecting flight from Copenhagen International Airport.

By Road and Train Haderslev is strategically located only 60 kilometers from the German border and well connected to the rest of Europe, making domestic and international travel by car or train easy. All major road networks of Europe connect to the Triangle Region, which is located only 250 km north of Hamburg, Germany. The Triangle Region is linked to the rest of Europe by rail, with frequent connections to major cities in Europe.

30 Logistics The Triangle region is the main traffic hub of Western Denmark and the region is characterized by a very well developed infrastructure of railways, motorways, and bike paths. It is very easy to get around using public transportation, by car, or naturally, being in Denmark, by bike. The organising committee will assist with the transportation needs of teams.

31 9 ACCOMMODATION

the Triangle Region Its location at the centre of Denmark makes the Triangle Region a very popular choice for meetings, conferences and sporting events. The Region has more than 10,000 hotel beds, and can offer suitable solutions for all budgets. Additionally, there are summerhouses, hostels and campsites throughout the region. We can guarantee 100% accommodation for everyone.

As the official event hotel we propose Hotel Norden 500 metres from the start and finish area. This would be the most convenient and suitable hotel for the UCI family.

For national teams we propose the major hotels of the nearby city of Kolding. The largest three hotels are Comwell Hotel, Hotel Scandic and First Hotel offering modern facilities, with Wi-Fi and other standard of conveniences to suit varying needs and budgets. The hotels are located a 25 minutes drive away from the venue.

32 33 10 MARKETING AND PROMOTION

The cycling culture in Denmark is found in the daily lives and routines of young and old alike. Cycling is more than a sport, it is a way of life and the UCI MTB Marathon World Championships would aim at attracting a large number of mass participants and spectators to the event.

The Danish Cycling Federation, Sport Event Denmark and the Triangle Region are strong partners also when it comes to promoting and communicating events. The platforms and media relations of each of the partners (cycling media, local and national media and international sports and sport business media) will be addressed in the promotion of the event. Also, we are already in close contact with the destination management organisation “Destination Southern Jutland’’. Their involvement in the EU Interreg project “React’’ places cycling tourism as one of their main objectives. We will be able to utilize their network in marketing this event.

We will use various platforms and base the marketing of the event on a cross media strategy with a strong online focus. A dedicated webpage and an app would form the basis of the talks as well as communicating all essential information about the championships to both elite and mass participants and spectators.

34 Existing communication platforms such as the UCI webpage, UCI twitter and facebook accounts, the Danish Cycling Federation accounts and local Triangle Region and Haderslev accounts could also be used as drivers of promoting the event.

The year before the championships we plan a test event. We will test the event set-up and mass – and elite – participants will have the possibility to become familiar with the World Championships course and area. The test event will also be an opportunity for us to produce marketing material such as photos and video clips to be used in the campaign for the championships the following year.

35 City dressing The city of Haderslev has a long and strong tradition of dressing the city up for events – dedicated welcome banners would be installed at all motorway entrances, dressage of the busses would promote the event and a long list of other ideas could be provided. The signage of the event should be distinct and the colours and design will of course be used for the city dressing as well as for the promotion and marketing of the event in general.

36 37 11 MEDIA AND TV

Denmark is aware of the importance of providing the best possible working conditions for the media while hosting international sports events. We have proven experience making the media feel welcome and ensuring they have the tools necessary to cover the event.

Within the Danish event organization, there will be a designated communications and press team. This team will assist UCI and your partners in setting up the best possible facilities. Resources are allocated to ensure the conditions for the media remain a key priority of the event.

38 39 12 HADERSLEV

Magnificent Nature and Living History Haderslev was founded in the 12th century and being a part of Denmark’s borderland. Haderslev has played a remarkable role in several historical events, which have left their mark on the city’s everyday life. Everywhere you go you will get a glimpse of the cathedral and the narrow, cobblestone streets in the old town area are ideal for a cosy day in a city rich with atmosphere.

Visit the small shops and specialty entrepreneurs who offer a broad variety of culinary experiences and specialities like locally produced wine, beer, soft drinks, sausages and cheese. The City of Haderslev is not only historic but also contemporary. It is the home of Street dome, which is both one of Scandinavia’s biggest skate parks and a piece of award winning architecture.

Nature plays a big part of the identity of this southern part of Denmark and Haderslev is no exception. There plenty of family-friendly beaches facing the Little Belt not to mention the lakes, streams and the fjord are incredibly popular among anglers.

So set out on an adventurous journey being a passenger on a vintage train, try a paddle boat or put on a pair of hiking boots and enjoy the landscape and history of Haderslev.

LETTERS OF SUPPORT

Minister for Culture

Union Cycliste International Ministry of Culture 2 Nybrogade DK-1203 Copenhagen K

Tel : +45 33 92 33 70 Fax : +45 33 91 33 88 E-mail : [email protected] Web : www.kum.dk

January 23rd 2017

UCI MTB Marathon World Championships

I am writing to you to confirm my Government’s unreserved support of the Danish bid to host the UCI MTB Marathon World Championships.

In Denmark, we have a huge passion for cycling and it would be a great honour for Danish sport and for all Danes to welcome you here in Denmark.

Denmark already has considerable experience in hosting major international events, incl. the prestigious IOC Session & Olympic Congress in 2009, the World Road Cycling Championships 2011 and the Start of Giro d’Italia 2012.

You can be assured of not only my Government’s full support, but also of my personal promise to ensure that the Danish organisers will be guaranteed the stature and commitment that such important events deserve.

I very much look forward to welcoming you to Denmark.

Yours sincerely,

Mette Bock

DocNo. 17/00200-2

Union Cycliste International

03/02/17

LETTER OF SUPPORT

Re: UCI MTB Marathon World Championships

Sport Event Denmark hereby wishes to express its support for the Danish candidature to host the UCI MTB Marathon World Championships.

Sport Event Denmark coordinates and supports the various international sports events which are organised in Denmark. We therefore would be very honoured if Denmark is awarded the opportunity to host this important event, the management of which will be in good hands with the Triangle Region, the municipality of Haderslev and the Danish Cycling Federation.

Sport Event Denmark was established in 1994 - by among others the National Olympic Committee and Sports Confederation of Denmark, The Ministry of Culture and Sports, The Ministry of Economic and Business Affairs and the Danish Tourist Board - with the overall purpose of attracting more major international sports events to Denmark.

We have previously supported the Triangle Region and their event partners and their professionalism and experience in organising events have impressed us.

We give the Danish bid our best recommendation and can confidently ensure you that it will undoubtedly be a well-organised and successful event.

Yours sincerely,

Lars Lundov Chief Executive Officer

Union Cycliste Internationale 13.12.2016 Letter of Support

UCI Mountain Bike Marathon World Championships 2019 or 2021

The Triangle Region hereby wish to express their support for the candidature of the Danish Cycling Federation to host the UCI Mountain Bike World Championships 2019 or 2021.

In choosing The Triangle Region as host for the UCI Mountain Bike World Championships, you would receive a warm welcome to an innovative and development-oriented event destination. Spectators, professionals and recreational riders alike can enjoy the benefits of a professional organization, together with a political focus on hosting the best championship imaginable. In the Triangle Region, we can put together a sensational race program where both the Championship races and the mass participation events will receive our utmost attention and effort.

As a region, we have vast experience in planning and executing international championships at a high level. Within the last two years alone, two Sailing World Championships, part of the 2015 IHF Women’s World Handball Championships and the European para table tennis championships have all taken place in the region. We wish to build on this momentum as a host destination going forward into 2020. Amongst other things, we will be hosting the European Badminton Championships 2017 and a World Championship in Taekwondo in 2020. All relevant stakeholders in the region will come together to make the UCI Mountain Bike World Championships the main event of the year, making it a fantastic showcase for the sport of mountain biking and the Triangle Region alike.

On behalf of The Triangle Region, I would most warmly welcome the Union Cycliste Internationale and the UCI Mountain Bike World Championships.

Furthermore, I hope that all the spectators and participants, while having an unforgettable event experience, will also get the opportunity to enjoy the experiences, sights and attractions of The Triangle Region. We have a rich cultural life, vibrant city centres, outstanding natural scenery and some of the most important historical landmarks in Denmark.

Yours faithfully,

Jørn Pedersen Chairman of the Triangle Region and Mayor Of The City of Kolding.

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A PASSION FOR CYCLING