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INSIDE NEXT WEEK 9/11 TOP STORIES 10 YEARS Coney LATER Island’s Plus: Our annual biggest ® CITY FACTS thrills still to come double issue PAGE 3 August in New York: VOL. XXVII, NO. 34 WWW.CRAINSNEWYORK.COM AUGUST 22-28, 2011 PRICE: $3.00 why it’s city’s most surprising month MICHAEL GROSS, PAGE 2 Bank of Pro soccer America is back in town—but breakup maybe not for long, unless may loom fans turn up NEIGHBORHOOD JOURNAL, Loss outlook staggers PAGE 2 investors, who say One clear winner in BofA should return Verizon vs. unions: to its regional roots Time Warner Cable BY AARON ELSTEIN NEW YORK, NEW YORK, P. 6 Shortly before the turn of the millen- nium, when Bank of America assem- bled the first nationwide banking fran- chise, it unveiled a red, white and blue logo designed to evoke the American flag and amber waves of grain. Today, the logo emphasizes only the coast-to- coast mess the country’s largest bank finds itself in. “You can boil down Bank of Amer- ica’s difficulties to this: It is the bank to America,” said Nancy Bush, a banking analyst at NAB Research. “The na- tion’s problems are its problems.” BUSINESS LIVES With the domestic economy seem- ingly grinding to a halt and housing See BANK OF AMERICA on Page 24 GOTHAM GIGS Broadway’s dialect coach P. 25 ● ANNE FISHER Reinventing the bonus plan pays off P. 25 Food push: ● MOVERS & SHAKERS Pushing Condé Nast BRAIN POWER into the digital age P. 26 promise, ● GAEL GREENE Bread & Tulips:Try pizza P. 27 The city’s medical research giants problems are investing huge sums in neuroscience INDEX Amid job growth,

IN THE MARKETS ______4 BY JUDITH MESSINA an industry plagued THE INSIDER ______8 by rogue operators VIEWPOINT ______10 When Columbia University professor and Nobel laureate Eric Kandel was a medical student in New York

OPINION ______11 City in the 1950s, he had trouble finding a lab where he could train in neuroscience. Medical research was focused not on the brain’s secrets but on immediate problems, such as combating scourges like polio. In BY DANIEL MASSEY SMALL BUSINESS ______12 CLASSIFIEDS 1969, the Society of Neuroscience was founded, with 500 members. It currently has more than 40,000. ______20 “Now, I walk down the street and bump into one neuroscientist after another,” Dr. Kandel said. Mayor Michael Bloomberg toured a FOR THE RECORD ______22 It has been said that the brain will be to the 21st century what the atom was to the 20th. Advances commercial kitchen in Long Island EXECUTIVE MOVES ______25 in genomics, bioinformatics and molecular biology, as well as digital-imaging technology, computer City, Queens, last week, walking

THE WEEK AHEAD ______27 modeling and the ability to store enormous amounts of data See NEUROSCIENCE on Page 15 among workers making crabcakes,

istock tuna tartare and watermelon salad. He sampled seitan, the vegan-friendly REPORT HEALTH CARE fake meat, and proclaimed food man- Hi, IQs: Meet a dozen brilliant doctors ufacturing to be one thing the Big Ap- ple is “doing right” as it climbs out of and scientists who are reshaping the the Great Recession. ELECTRONIC EDITION frontiers of brain research P. 15 That same morning in Maspeth, also in Queens but seemingly a world Largest benefits consulting firms P. 19 away,half a dozen workers stood across NEWSPAPER See FOOD on Page 23 20110822-NEWS--0002,0003-NAT-CCI-CN_-- 8/19/2011 8:05 PM Page 1

chased by the New York Police De- COMMENTARY partment, which has demonstrated Make vrooom for an openness to alternative trans- portation. Remember the Segway? The NYPD bought several of the “personal transporters,” then sold electric scooters them at auction and turned to the T3, Hot town, an upright electric three-wheeler that can hit 25 miles an hour. But the department, which de- Vespa wannabes ask city to set trend layed buying new patrol cars to save staying $11 million this year, may not be in- that goal. clined to spend those savings on elec- BY JEREMY SMERD About a quarter of those vehicles tric scooters. are gas-electric hybrids or run on al- in the city Riding an electric scooter through the ternative fuels, including com- High price streets of New York City can feel like pressed natural gas and ethanol. Last While battery technology has im- sitting in a lawn chair surrounded by month, the mayor announced that it proved in the last five years, the price ugust in New York can be surprising— Sherman tanks.At a stopped intersec- would add 50 Chevrolet Volts, 10 of electric vehicles remains relatively and I’m not talking about the stock tion, combustion engines growl. The electric Ford Transit Connect vans high.The basic Vectrix model sells for lawn chair waits silently. and 10 electric Navistar utility about $12,000. The entry-level Car- market’s recent transmogrification into A New York filled with electric trucks, bringing the electric-vehicle goScooter is considerably cheaper, at an un-amusement park ride, although, two-wheelers seems far-fetched, but count to 430. $6,250. come to think of it, that supports my it would be cleaner, quieter and zippi- Electric scooters, however, have That still may not convince con- theory. Still, I don’t like unpleasant surprises. er. Motorcycles and scooters are in- not yet caught on. Of the city’s 947 sumers who prefer less expensive,gas- A creasingly common on city streets, yet scooters, a scant three are electric. sipping scooters. I’ve never been one to flee the city in summer. I few run on batteries. Now, a market- Those came from Vectrix, a “I only use a gallon and a half of gas have never had a weekend house. Mostly I couldn’t ing consultant who helped return the New Bedford, Mass.-based a week,”said Paul Haydon,a construc- iconic Vespa to the United States tion manager and Vespa owner. That afford one, but phone, because wants to change that, and takes him about 100 miles. A even when the they’re either off he thinks city government OH, SCOOT: Oxygen World is CargoScooter, by contrast, travels 31 pitching this battery-powered time came that I on their yachts or could lead the way. transport to the NYPD. miles before running out of juice. could cover the their Gulf- Last week, Peter Lait- Durability and refueling present rent, I didn’t take streams, or laz- mon met with Bloomberg other challenges. Electric scooters that plunge. ing about at their administration officials to use lightweight materials and are In my 20s, second or third show off what he hopes will prone to breakdowns on potholed I meandered or fourth homes. be its next acquisition for streets, according to Daniel Gonza- around empty Authors the increasingly electrified lez, sales manager at Carbon Neg- Village streets on know better than fleet: the CargoScooter. ative, a scooter shop in Green- my bicycle—en- to expect to talk Lightweight and surpris- point, Brooklyn. A dearth of joying what MICHAEL to their publish- ingly peppy as it approach- charging stations is one reason seemed at the GROSS ers on summer es the 30-mile-per-hour that plug-in motorcycles do time like an urban Fridays. (God speed limit, the two-wheel- not sell as well as electric summer camp. forbid that they er is made by Oxygen bicycles, he said. Now,I take comparatively ex- should be selling books.) I’m World, headquartered in “The bicycle you travagant vacations,usually in told that L.A. shuts down in Italy—home of the Vespa. can bring into your late June, before the deluge. August, as well—though not apartment,” said Capri or St.-Tropez in Au- television, now in its busy “Breath of fresh air” Mr. Gonzalez. gust? Nuh-uh. episode-filming season. “A breath of fresh air with every “Most people can’t Though I sometimes Some of us get more work turn of the wheel,” Mr. Laitmon en- carry a scooter into a cameo, the idea of spending done when the phone isn’t thused, sitting astride a yellow Car- company that understands the chal- fifth-floor walk-up.” every weekend in one of the ringing and distractions goScooter last week outside Vespa lenge of selling the product: It Mr. Laitmon bills the Car- Hamptons fills me with aren’t around every corner. Queens in Long Island City. “This is emerged from bankruptcy last year. goScooter as an eco-friendly work- dread. I couldn’t relax with This has been a demanding not just a vehicle,it’s an issue:no more “The technology—at its price horse already used by the Swiss postal the same people I see regular- summer—a season for adults, fuel,” he added before zipping down point when it came out in 2006—was service to haul mail.“It puts the fun in ly in my work life; I generally not summer campers. Crescent Street. a bit ahead of its time,” Vectrix Mar- function,” he said. want to avoid When Nicolas Mayor Michael Bloomberg shares keting Manager Jeff Simpson said,re- But it’s unlikely to have the curb them. I feel richer Sarkozy and his outlook. The mayor wants green- ferring to the days of cheap gas.“At $2 appeal of a Vespa—at least not yet. That goes David Cameron house gas emissions reduced 30% by a gallon, your [typical customer’s] re- “It’s cute,” said a passerby, Sharelle triple for reality for the were dragged 2017, and officials believe that turn on investment took twice as long Spencer, 23, qualifying her assess- television stars; absence back from their streamlining and greening the city’s as it would now.” ment with air quotes. “If that’s what I’m proud to say respective holi- 27,000-vehicle fleet will help achieve The Vectrix scooters were pur- you’re looking for.” Ⅲ that I successfully of the rich days to deal with avoid them in Europe’s debt cri- town, too. For the sis (the French same reason, I’ve leader had never gone to St. bunked at his Barthélemy over mother-in-law’s Christmas. The proximity of house in Cap Nègre, on the Soccer returns to NYC; t billionaires doesn’t console Côte d’Azur; Mr. Cameron me. It only makes me feel had rented Villa Petrolo in poor. Chianti, Italy, for $9,600 a ing its first home game in Jamaica. St. John’s University in Jamaica. Steven That’s why August in week), I didn’t feel schaden- Pro team in Queens “Soccer celebrates different cul- Diaz, the goaltender, grew up in Cam- New York still seems so rich freude so much as fellowship. scores low with fans, tures,” said club President Doug Pe- bria Heights. Other players reflect the to me. I feel richer for the ab- I’m not the only one working terson. “It’s the world’s sport.” sport’s global reach,hailing from South sence of the rich, the fright- this month. despite wrapping itself Mr. Peterson figures that makes the America, Asia and Europe. Player- eningly tan, the overly net- President Barack Obama in borough’s flag game a perfect fit for Queens, the city’s coach Paul Shaw once played for Lon- worked and the rabidly probably needs a holiday, too, most international borough—a place don’s top-ranked Arsenal. self-promoting. I can drive and I don’t begrudge him his where 47% of the resi- Mr. Peterson, who downtown in minutes (a nice 10 days in a $50,000-a-week BY IAN THOMAS dents are foreign-born, grew up in Jamaica and car is another extravagance I rental at Chilmark in Martha’s according to census data. NEIGHBORHOOD is a former internation- can afford because I don’t Vineyard. But if it happens After an absence of more than 30 And to make that link JOURNAL al airline executive, has have a second home). I can that events cut his vacay short, years, the “beautiful game” recently clear, he has wrapped long dreamed of bring- get a great table in a hot I would look at the bright side: returned to the Big Apple. FCNY in the borough’s flag: Pale blue ing a team to his native borough. restaurant at the last minute. Think how much he’ll get Not since the Cosmos decamped and white are the club’s official colors, “We had a lot of soccer fans in In one sense, August can done with the kids from Con- for New Jersey and Giants Stadium in and the flag’s bright tulip and rose— Queens,but no place to watch it here,” be frustrating,particularly for gress out of town. 1977 has a pro soccer team called New along with a soccer ball—are embla- he said. someone who asks questions York City home. But a Queens-based zoned on the FCNY crest. But as FCNY played the final for a living. You can’t easily LISTEN to a discussion at football club called F.C. New York Many of its squad members have game of its inaugural season on Aug. get important people on the CrainsNewYork.com/podcasts ended that drought this spring, play- Queens roots, as well. Several played at 10,it was far from certain whether the

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IN BRIEF A NEW YORK STATE APPELLATE COURT ON WILD RIDE: Central THURSDAY RULED AGAINST A COUPLE WHO Amusement’s Valerio claimed that their landlord had illegally dereg- Ferrari plans to make ulated their rent. But the court also said that a Coney Island a major decision two years ago protecting rent-stabilized destination. tenants from overcharges at buildings receiving a tax break could be applied retroactively from that decision. In a landmark ruling in the Stuyvesant Town-Peter Cooper Village case, the court had said a landlord could not deregulate rents while receiving tax benefits for building upgrades but left unanswered the retroactivity question. THE CITY OF NEW YORK LOST ITS APPEAL IN FEDERAL COURT ON THURSDAY TO BLOCK THE merger between Group Health Inc. and the Health Insurance Plan of Greater New York. In 2005, HIP and GHI announced their intent to merge and convert to a for-profit company. They have since been operating under a common holding company, EmblemHealth. In 2007, it submitted a plan to convert to a for- profit, but that plan has not yet moved forward. A FRIDAY DEADLINE TO REACH NEW CONTRACTS FOR 25,000 CARPENTERS WAS again extended, this time until Aug. 26, as the District Council of Carpenters has been unable to hammer out new deals with six contractor associations.The extension came as carpenters prepared for a rally Friday afternoon in front of their union’s lower Manhattan headquarters to protest rumored givebacks. Ⅲ

BY THE NUMBERS larry ford

Weekly shift of the city’s economy NARY A RAY OF SUNSHINE Industrial production, home sales, consumer confidence and, obviously, investor confidence all hit the Riding higher skids last week. Optimists are hard to find. 6.2% $10.44B 0.8% Nonetheless, he still has his eyes on a bigger prize. GAIN in B’way AD REVENUE for RISE in NYC New Coney Is. amusement parks “There are much larger steps that need to be taken before we grosses for the papers and housing prices in can claim Coney Island as a world-class tourist destination,” said 6 weeks ended magazines in first 2Q vs. a year a hit; boardwalk curtain calls Mr. Ferrari, president of Central Amusement International, the Aug. 14 vs. half, up 3% earlier a year earlier year-over-year Source: New York Boonton, N.J.-based subsidiary of the 150-year-old Italian ride Source: The Source: Publishers University Furman manufacturer Zamperla Inc. “It’s a big task.” Broadway League Information Bureau Center BY AMANDA FUNG Central Amusement has already poured $25 million into building two new parks—Luna Park and Scream Zone—from the TANKS A LOT The price of regular gasoline at New York When Valerio Ferrari speedily swirled down 10 stories on The asphalt up. Now it plans to spend at least $5 million more to com- City pumps has been slipping since peaking in May. Tickler roller coaster on a hot morning last week,he had more rea- plete the redevelopment of the site it began leasing from the city son than most folks to be thrilled. After all, his firm’s parent com- last year. pany built the wildly popular ride, and the firm he leads is two By next summer, the company plans to have filled the final profitable years deep into developing 6.2 acres of city-owned land empty 60,000-square-foot lot with several new attractions—pos- on the site of the old Coney Island amusement park. See CONEY ISLAND on Page 23

; too bad about the turnout Source: Energy Information Administration ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY self-proclaimed pride of Queens will be able to stay. The team won six of CORRECTIONS their 24 outings, and the original The Giants have missed the last two postseasons; the Jets have coach resigned after just six games. reached consecutive conference championship games since Eric FCNY finished 11th out of 12 teams Mangini was fired at the end of the 2008 season. The time that play in the United Soccer frames were incorrect in the Aug. 15 story “Jets goal to go: displace Giants.” The full name of the marketability ranking cited League’s professional division, the in the story is Nielsen/E-Poll N-Score. third-highest level in the U.S. Volker Herrmann is a partner in Landbrot Bakery Bar. His name was misspelled in an Aug. 15 “New York, New York” item. Where are the fans? FIELD-TY: Queens- “These players are really playing based F.C. New York vol. xxvii, no. 34, august 22, 2011—Crain’s New York Business (issn hard on the field,but there seems to be adopted the blue and 8756-789x) is published weekly, except for double issues the weeks of white of the borough’s July Fourth, Labor Day and Christmas, by Crain Communications nobody in the stands,” said Nick Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at Laveglia, president of the Borough flag. New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s New York Business, Circulation Depart- Boys Supporters Club, a 400-member ment, 1155 Gratiot Avenue, Detroit, MI 48207-2912. for subscriber group formed to bring pro soccer to service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $59.79 one year, $109.79 two years. (GST No. 13676-0444-RT) New York. ©Entire contents copyright 2011 by Crain Communications Inc. FCNY must do more to draw fans, All rights reserved. See SOCCER on Page 23

August 22, 2011 | Crain’s New York Business | 3 20110822-NEWS--0004-NAT-CCI-CN_-- 8/19/2011 6:11 PM Page 1

Queens hospital’s last-minute IN THE MARKETS attempt to avoid a closure by Aaron Elstein

Peninsula courts the hospital on Aug. 19 and are re- vital services. Peninsula’s trustees viewing its finances to determine if are scrambling to find other vendors investors, plans they will submit a formal proposal to on 10 days’notice.The trustees can- the DOH. Mr. Mure identified one not act independently from MediSys Chapter 11 filing party as a New Jersey physician until the agreement ends, and Mr. backed by investors with experience Mure said that the board would make BY BARBARA BENSON in acquiring and turning around dis- the Chapter 11 filing the next day. tressed hospitals. The other group An involuntary Chapter 11 peti- The threat of closure has hung over includes Peninsula staff physicians. tion was filed against Peninsula on Peninsula Hospital Center for Mr.Mure did not rule out the pos- Aug. 16—an action designed to buy weeks as its debts have mounted. sibility that the state could order Pen- the board of trustees time to explore The hospital, in Far Rockaway, insula to start implementing its closure options.The filing was made by three Queens, now owes vendors about plan on Aug. 19. The petitioners owed a to- $13 million, and its nursing home hospital has enough tal of $127,204. owes vendors $2 million.The bene- cash on hand to meet Enough Wayne Dodakian, fit funds of Peninsula’s main union, this week’s payroll. one of the petitioners, 1199 SEIU, are owed millions. Neither the state cash for said in a statement, “I Officials from the state Depart- DOH nor MediSys stress that we are look- ment of Health have met repeated- had any comment. the week’s ing to help PHC reor- ly with executives from Peninsula On Aug. 11, ganize and continue and its parent company, MediSys MediSys told Penin- payroll effective operations.” Health Network, to work out a fi- sula’s board that it was Nonprofits, in- nancial solution. Since late July,clo- ending the agreement cluding hospitals, are sure has seemed the only viable struck in February exempt from invol-

route. But on Friday, Peninsula’s 2009 that made untary bankruptcy newscom board of trustees met with potential MediSys the hospital’s sole cor- petitions, which will give Peninsula investors in an attempt to keep the porate member and sponsor. The a basis for dismissal, said bankrupt- Wanna see your stock drop? facility open. They also plan a company also demanded immediate cy attorney Adam Rogoff of Kramer Chapter 11 bankruptcy filing. payment of about $6 million in man- Levin Naftalis & Frankel, who is Put your name on a stadium “The board is doing everything we agement and other fees. It made the not involved in the Peninsula filing. can to save this hospital for the neigh- move after the Peninsula board in- The creditors are represented by t was enthusiastically reported last week that MetLife had borhood, employees and patients,” formed the DOH that it wanted to Macron & Cowhey, and partner bought the naming rights to the New Meadowlands Stadium, said board member Joseph Mure Jr. rescind the closure plan.Its relation- John Macron said he did not neces- ship with MediSys ends Aug. 22. sarily agree with Mr. Rogoff. home of the New York Giants and the New York Jets.The Trying to raise millions I MediSys handled payroll, ac- “Any debtor who can be a debtor big insurer is said to be paying $20 million per year for the The trustees are trying to raise counts payable, cash management, under Chapter 11 may be named as next 20 years to have the football field bear its name. It might millions of dollars from one of two and inpatient, outpatient, physician a debtor in an involuntary Chapter physician-led groups. Both visited and collection billing, among other 11 filing,” Mr. Macron said. Ⅲ seem unsporting to say this at a time when stocks, particularly financial stocks, are getting slammed across the board, but the news might be a strong signal to bet against MetLife shares. Look no further than the New York Mets’ new ballpark in Flushing, Queens, where Citigroup bought the naming rights in 2006 for $20 million.Two years later, of course, Citi was in such dire straits that it had to be bailed out. Coincidence? Maybe, but the United Airlines. It bought the tally of companies that hit really, naming rights to Chicago’s basket- really hard times after buying nam- ball and hockey arena before filing ing rights to major league ballparks, for bankruptcy in 2002. football stadiums or other sports Enron. Its name was plastered arenas is longer than that of José on the Houston Astros’ new ball- Reyes’ trips to the disabled list. park before the energy company The list of losers includes not just collapsed in 2001. hot Internet startups looking to get There’s more: Pro Player Stadium their name out, but also some of the in Miami. PSINet Stadium in Balti- nation’s most reputable compa- more.Trans World Airlines Dome in St. nies—reputable, at least, at the time Louis. Adelphia Coliseum in the sports deals were struck. Nashville. Members of the Corporate Nam- Of all the brand names listed ing Rights Hall of Shame include: above, only Citi and United exist. MCI WorldCom. It bought the Still, that hasn’t scared off other naming rights to a new hockey and companies from slapping their basketball arena in Washington, names on top of major league ball- D.C., before collapsing into bank- yards. The MCI Center is now ruptcy in 2002. named after Verizon, CMGI Field is YOUR BIG EVENT DESERVES AN AUDIENCE. CMGI. Remember this dot- now Gillette Stadium, and Enron LET CRAIN'S HELP YOU FILL THE SEATS. com-era favorite? It once owned the Field is now Minute Maid Park. naming rights to the New England That seems to suggest it’s wise to Patriots’ stadium. avoid investing in companies that Crain's EVENTS CALENDAR has been completely redesigned to help you Wachovia. Its name graced the buy the first naming rights to stadi- effectively find the right audience for your next big event. This interactive, hockey and basketball arena in ums, while the companies that in- user-friendly destination was created to help you, the event manager, get Philadelphia before the bank nearly herit them at least have more stay- disintegrated in 2008. ing power. Ⅲ maximum exposure for your event and ultimately, sell more tickets.

THE RETURN ON TREASURY BONDS since To see all the new features and post your next event, Standard & Poor’s cut the U.S. credit rating go to www.crainsnewyork.com/events 2.2%on Aug. 5. Treasury bonds have had their biggest rally since December 2008 as investors seek safe

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4 | Crain’s New York Business | August 22, 2011 CN014547 8/2/11 1:25 PM Page 1

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NEW YORK,NEW YORK edited by Valerie Block

Big caterer grabs chef t’s poaching season in the catering world—not salmon, but Ichefs. ¶ Great Performances, one of the city’s largest caterers, reeled in a big catch: Robb Garceau (near left), the executive chef of Union Square Events, headed by Danny Meyer (top left). Mr. Garceau joins Great Performances as head toque on Aug. 22, TISHMAN CONSTRUCTION IS MOVING after overseeing Mr. Meyer’s catering business INTO THE FUTURE! nearly since its launch in 2006. ¶ “It was hard to leave, but it was the right decision,” said the 38- We are pleased to announce the opening of our new year-old chef. ¶ He will oversee a staff of 56, headquarters at 100 Park Avenue, a LEED Silver-certified about twice as many as at Union Square Events. building. Our new phone number is (212) 708-6800. The hire is a coup for Liz Neumark (bottom left), Daniel R. Tishman founder and chief executive of Great Performances, Chairman which handles the food service at The Plaza Hotel, Jazz at Lincoln Center and other notable venues. ¶ “There

photos: buck ennis are a very limited number of highly skilled catering chefs Carl Sacks www.tishmanconstruction.com in New York,” said , director of consulting for Catersource, a trade organization. ¶ Union Square Events is currently “in the process of hiring a new executive chef whose culinary expertise and passion will lead our catering business into its next chapter,” a spokeswoman for Mr. Meyer wrote in an email. —lisa fickenscher

Bailey Mets minor league pitcher who is Scoring Schroeder and currently in law school.The duo, from strike Greg Mullens who are engaged to be married, have raised about $400,000 for the There is a silver lining to the startup. strike at Verizon—for Time “We felt this could be a great Warner Cable. Ever since way to give communities that 45,000 landline workers struggle financially a way to get walked out Aug. 7,Time exposure,” Ms. Schroeder said. Warner Cable has been —miriam kreinin souccar AUCTION working overtime to lure customers from its archrival’s DEVELOPER CLOSEOUT FiOS service. Hotels fill The Manhattan-based cable operator has been for events ADJACENTADJACENT TOTO WALMARTWALMART SUPERCENTERSUPERCENTER! running ads in the tristate area The economy might be souring, promising “speedy installation” but visitors will be sweet on the for its services and has begun a Big Apple for the next few weeks, Auction Held On-Site: direct-mail campaign targeting Where art thanks to major events like the customers with special offers. meets charity U.S. Open and the 10th Time Warner has even started anniversary of Sept. 11. doing installations on Sundays New York artist Elizabeth Haywood For the period from Aug. 29 to and is offering a two-hour will design a limited edition Sept. 11, 52% of the city’s rooms window. Normally, customers can T-shirt for the Humane Society of were booked as of Aug. 12, expect the cable guy to show up New York. But the tops won’t be compared with 48% a year ago, within a three-hour period (if shipped off to people who have according to TravelClick, a firm they’re lucky). donated to the nonprofit.They’ll that tracks data for the top hotel “We have allocated additional be available online for just seven chains. resources to provide installation days at SocialPakt, a new Internet “The city is experiencing more appointments seven days a week,” company that combines demand for those days” when said Todd Townsend, chief marketing commerce and charity. the U.S. Open is in session, said officer for the Eastern region. “And The shirts will sell for $25. Tim Hart,TravelClick’s executive we are telling folks we are here for The nonprofit will get $6, the vice president. them and ready to serve them.” artist will get $3, and A spokesman for the Mr.Townsend declined to say SocialPakt will get the United States Tennis how many new customers have rest. Each week will Association, which signed up over the past two weeks. feature a different produces the INTERNET BIDDING Terms: 10% deposit day of sale. Balance due at closing on “We have seen increased interest charity and emerging tournament, said AVAI LAB L E ! or before 45 days. 10% buyers premium. Internet Terms: 11% buyers in customers looking for artist, with the hope of advance ticket sales are on track premium; Pre-registration required for internet bidding. comprehensive communications creating buzz for the with last year’s and that the services,” he said. campaigns.The business USTA expects to sell 98% of 800-257-4161 Each company insists that it launches on Sept. 19. its available tickets as fans higgenbotham.com offers the superior product. SocialPakt is the brainchild gather to watch favorites “We’re continuing to train and of Bailey Schroeder, an executive like Rafael Nadal, Roger deploy more managers and will at Barclays who is leaving this Federer (left) and Serena take on additional [installations] month to run the company Williams. George Fuchs New York Broker: 35FU0878193 DCA# 1070328 soon,” a Verizon spokesman said. full-time, and Greg —lisa —matthew flamm Mullens, a former fickenscher

6 | Crain’s New York Business | August 22, 2011 bloomberg news Project3:fp template.qxd 8/18/11 2:32 PM Page 1 20110822-NEWS--0008-NAT-CCI-CN_-- 8/19/2011 5:02 PM Page 1

MIKE’S HIRES While Jews make up 25% of the Rudy’s hopes dim Bloomberg voters in the district formerly represented by Anthony Weiner, only Advisers to Rudy Giuliani said that looks inward THE INSIDER about 10% are Orthodox. And Mr. Texas Gov. Rick Perry’s decision to CARTER STRICKLAND, who was Weprin, who is himself Orthodox, run for president has no bearing on named commissioner of the by Jeremy Smerd and Shane Dixon Kavanaugh can still attract many Jewish voters, the former mayor’s own White Department of Environmental insiders said. “This whole House ambitions. Protection last week, is at least discussion on Israel and gay But it may hinder his the fourth top appointee to have marriage is superfluous,” said one. fundraising. Mr. Giuliani collected come up through the Bloomberg Asians, who are 9% of the more than $6 million from Texans administration since Cathleen electorate, could prove to be a for his 2008 campaign, much of it Black was fired in April as swing vote. More than 30,000 have from Mr. Perry’s well-heeled moved into the area since 2000, supporters. Insiders said the schools chancellor. Jews, Asians The move suggests that Mayor making them the fastest-growing governor has begun courting group. national donors who had bundled Michael Bloomberg has been Mr. Weprin has been endorsed for the former mayor last time. chastened by the flameouts of and the election by every Asian elected official in outside hires. the city, including Republican Mr. Strickland, who was a DEP Councilman Peter Koo last week. Do not disturb deputy commissioner, succeeded ongressional candidate David Weprin is facing When 29-year-old Jeffrey Fenster Caswell Holloway, who became criticism from some Orthodox Jews over his Democrat seeks was named executive director of the deputy mayor for operations defense of same-sex marriage, but not many can state Workers’ Compensation when former Indianapolis Mayor money back Board in January 2010, he had no Stephen Goldsmith resigned. vote for the assemblyman’s opponent in the Sept. experience with workers’ comp— Last month, Ronald Richter 13 special election. With state revenues surpassing but he was friends with Debra was elevated to commissioner of “Somehow, people have forgotten that Borough Park is not expectations in recent months, Feinberg, Brooklyn Assemblyman the Administration for Children’s C state Sen. Joseph Addabbo, Vito Lopez’s chief of staff at the time. Services. Former Deputy Mayor in the district,” said a Democratic insider, referring to the D-Queens, has called on legislators Mr. Fenster was expected to be for Education Dennis Walcott heavily Orthodox neighborhood. to restore cuts to social service replaced after Andrew Cuomo became replaced Ms. Black. Mr. Weprin’s Republican programs. A report by the state governor in January, but nearly nine A spokesman for the mayor rival, Robert Turner, has also found New York has collected months later, he remains. A Cuomo said, “The mayor makes what he questioned the Democrat’s $809 million more and spent administration official said the thinks is the best decision in each $1.2 billion less than projected on governor is still “going through individual instance.” support for Israel. May 2. appointments … and evaluating “My first priority is to try to existing employees.” Ⅲ restore any cuts that impacted my constituents,” said Mr. Addabbo, For daily political and government news, subscribe to whose district has lost senior CRAIN’S INSIDER @ www.crainsnewyork.com/insider centers and other programs.

8 | Crain’s New York Business | August 22, 2011 Project2:fp template.qxd8/16/1112:44PMPage1

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VIEWPOINT Bring online retailers in line editor in chief Rance Crain publisher, vp Jill R. Kaplan n the early days of Internet shopping, consumers with low sales, high rents and the usual fines and hassles from EDITORIAL found it a refreshing novelty that they could order the city bureaucracy, this is no laughing matter. editor Xana Antunes managing editor Glenn Coleman products online without being charged sales tax. It’s also unhealthy for the city when its retailers can’t com- deputy managing editors Valerie Block, The prospect of saving a few bucks helped them pete. Who wants to see commercial strips overrun by barber Erik Ipsen assistant managing editor Erik Engquist overcome fears about typing their credit card shops, nail salons and storefront churches, not to mention senior producer, projects Kira Bindrim numbers into a Web form, and played an empty spaces? senior producer, news Elisabeth Butler Cordova contributing editor important role in establishing a foothold for online It’s up to Congress to force all online sellers to collect sales Elaine Pofeldt commerce. taxes and remit them to localities and states. Believe it or not, columnists Greg David, Michael Gross, Today, shoppers order products online without a second consumers who are not charged sales tax are technically re- Alair Townsend I pulse editor Barbara Benson thought,and Internet sales continue to grow.That’s a big prob- quired to pay a “use tax”—equivalent to what the sales tax senior reporters Theresa Agovino, Aaron Elstein, Lisa Fickenscher, lem for brick-and-mortar stores that compete with Internet would be—when they file their tax returns. But almost no one Matthew Flamm, Miriam Kreinin Souccar retailers that lack a physical presence in their state and are thus volunteers that information, and the government has no effi- reporters Amanda Fung, Shane Dixon Kavanaugh, Daniel Massey, Adrianne Pasquarelli, not obligated to collect sales tax in that state. cient means to get it. So the tax goes unpaid. Jeremy Smerd State and local governments also miss out on revenue every A statute that is unenforceable is worthless. Fair competi- art director Steven Krupinski time a customer forsakes a traditional purchase to buy some- deputy art directors Carolyn McClain, tion between Internet and traditional retailers demands that Daniel Mednick thing “tax free” online. For that reason, New York state passed tax laws treat them equally. staff photographer Buck Ennis a law in 2008 requiring Internet retailers to collect sales tax if copy desk chief Wendy Zuckerman copy editor Thaddeus Rutkowski they have affiliates with a physical presence in New York.It was research editor Dana Gordon called, unofficially, the Amazon tax, because the giant online The right judgment call assistant research editor Suzanne Panara research assistant Suzanne Bernard retailer had agreements with smaller retailers housed in New The state is moving to raise judges’ pay for the first time since research intern Jonas Altman-Kurosaki York and thus had to start collecting tax on New York sales. 1999. Civil Court judges, who earn $125,000, and Supreme editorial interns Irvin Ibarguen, Eliza Ronalds-Hannon, Ian Thomas The state has so far received about $250 million in sales tax- Court judges, who make $136,700, are in line for about a 50% es collected by the more than 30 vendors affected by the law. increase. Perhaps they might finally outearn some of the pri- EDITORIAL AND ADVERTISING OFFICES 711 Third Ave., New York, NY 10017-5806 Two of them—Amazon.com and Overstock.com—sued to vate lawyers who appear before them. Gov. Andrew Cuomo editorial: 212.210.0277 Fax 212.210.0799 overturn it on constitutional grounds. But they have lost in deserves credit for getting this done by persuading legislators advertising: 212.210.0259 state Supreme Court and at the Appellate Division.The plain- Cable craincom nyk to give up on their longtime insistence on linking judges’ pay Fax 212.210.0499 tiffs have taken their case to the Court of Appeals, but their raises to their own. Entire contents ©copyright 2011 Crain case is hanging by a thread. While the governor and lawmakers are at it, how about Communications Inc. All rights reserved. ®CityBusiness is a registered trademark of MCP The high court should affirm the lower-court rulings and moving to a system of merit appointments to the bench? It Inc., used under license agreement. send Amazon and Overstock packing, as it were. But that would require a constitutional amendment, but the result TO SUBSCRIBE: won’t be sufficient, because thousands of other e-commerce would be well worth the effort. New Yorkers would gain con- For subscription information and delivery concerns, please e-mail [email protected] sites will continue to mock the competition by displaying “sales sistently better judges, largely free of the influence of county or call 877-824-9379 (in the U.S. and Canada) or 313- tax: $0.00” at checkout. For traditional merchants struggling 446-0450 (all other locations.) $3.00 a copy, $59.79 political machines. one year, $109.79 two years. www.crainsnewyork.com

ADVERTISING AND MARKETING advertising director Trish Henry senior account managers CRAIN’S ONLINE POLL COMMENTS Irene Bar-Am, Courtney McCombs, Sheryl Rose, Suzanne Wilson sales manager, classified WHO WILL BE THE print & online John Gallagher REPUBLICAN NOMINEE newsletter product manager Hail no, governor Alexis Sinclair credit Todd J. Masura 313.446.6097 FOR PRESIDENT? assistant marketing manager Date of poll: Aug. 15 Sabra Harrison VETO THE STREET-HAILS BILL NONPROFITS ARE BUSINESSES, TOO director, audience development 267 votes Michael O’Connor Gov. Cuomo will soon have before him a bill to I heartily agree with Greg David’s assertion Mitt Romney bring street-hail car service to the boroughs. that the city needs a diversified economy (Aug. director of e-commerce strategy While we support the goal, we are asking the 15). We already have one. It’s just that some Kristi Serrano web developer, interactive governor to veto the bill. Its core flaw is that it sectors get treated better than others. Chris O’Donnell 36%. creates “dual-use” vehicles that can pick up Not-for-profits are businesses like any street hails and get radio calls for pickups. other. Our missions may be a bit more NEW YORK PRODUCTION Manhattan discontinued dual use in the complicated than making money, but our production and pre-press director 27% Rick Michael Corsi . 1980s because it let drivers discriminate on the programs—like after-school child care—help

Perry advertising production manager

excuse of having received a radio call. On the others to do just that. We train the future Suzanne Fleischman Wies 29%. flip side, drivers often picked up hailers and left corporate and city workforce. And we secure 8% radio-call customers stranded. the safety net for those who can’t work, keeping PUBLISHED BY CRAIN COMMUNICATIONS INC. . High no-show rates bedevil the dual-use all sorts of government costs down. chairman Keith E. Crain system because the car companies that schedule The green stuff I pay my staff looks just like president Rance Crain Merrilee Crain None of these. Michele pickups lose leverage with drivers—who could the green stuff paid on Wall Street. Granted, it’s secretary Bachmann treasurer Mary Kay Crain simply switch to street hails. much less, but my staffers are much more likely executive vp, operations William Morrow Bronx Borough President Ruben Diaz Jr. to circulate that money in the neighborhood. senior vp, group publisher Gloria Scoby and Upper East Side Assemblyman Micah —irma e. rodriguez group vp, technology, circulation, Kellner have developed a plan with widespread Excutive director manufacturing Robert C. Adams industry support that would create a system Queens Community House vice president/production & similar to Manhattan’s. Mr. Cuomo should veto manufacturing David Kamis chief information officer Paul Dalpiaz the current bill and consider their proposal. CRAIN’S WELCOMES SUBMISSIONS to its opinion founder G.D. Crain Jr. (1885-1973)

bloomberg news —robert hewling pages. Send letters to [email protected]. chairman Mrs. G.D. Crain Jr. (1911-1996) For this week’s questions: Go to NYC Independent Livery Owners Corp. Send columns of 475 words or fewer to www.crainsnewyork.com/poll to have your say. —darlyn sanchez [email protected]. Please include the writer’s United As One TLC Base Owners Association name, company, address and telephone number.

10 | Crain’s New York Business | August 22, 2011 20110822-NEWS--0011-NAT-CCI-CN_-- 8/18/2011 7:15 PM Page 1

OPINION

compromise for us to make genuine progress. Both are in short supply. Refuel economy The debt-ceiling debate saw Repub- licans and Democrats riding their Powered by hobbyhorses—Republicans refusing to countenance any revenue meas- to reduce debt ures and Democrats overly protective of entitlement programs that must, Introducing Crain’sCrain’s VIP Event AcceAccess Program: sooner or later, be reined in. Insider access to New York’s premier events. As a reader, hen the ball drops on New Year’s Eve Intense focus in the next several you are entitled to use of Crain’s Concierge services, to buy 2011,it will mark the end of the third con- months will fall on the deficit-cut- the best tickets to the best events in New York. secutive year in which the national unem- ting commission, which is expected to continue the wrangling over each ployment rate hovered between 9% and side’s sacred cows.The commission’s GRAND 10%. That has not happened since the deliberations will serve as a proxy war AUGUST 29TH- SEPTEMBER 11TH 1930s. At least 3 million people have exhausted their unem- for the upcoming presidential elec- ARTHUR ASHE STADIUM W tion and are likely to end in stalemate, ployment benefits.The economy isn’t generating enough jobs leading to mindless across-the- to accommodate new entrants to the labor force, let alone the board cuts.That doesn’t bode well for 14 million already jobless. consideration of extending unem- ployment compensation and payroll Close to one in four cure and are less se- tax cuts or spending on critical infra- mortgages are underwa- cure. Misery and anx- structure such as bridge repair, road ter.The housing market in iety are widespread. reconstruction or mass transit. ENJOY NYC TENNIS AT ITS FINEST WITH many areas remains Our consumer- There is no magic bullet to get THE BEST SEATS IN THE HOUSE! weighed down by foreclo- driven economy is out the economy back on track quickly. sures, making it hard for of gas. Politicians’ But there are many measures to ease Featuring NYC’s widest selection of ticket people to sell houses and mantras of “jobs, jobs, the plight of the unemployed,create inventory, all of the exclusive ticket packages in move to areas with better jobs” ring hollow. some jobs and stimulate greater Crain’s VIP Event Access Program are VIP quality, often priced below prevailing market rates employment prospects. How, exactly, do they consumer spending. Economic with no additional service fees. Food banks across the propose to get money growth is the best deficit-reduction country are running out of and paychecks in peo- measure we have. ACT NOW FOR BEST TICKET SELECTION. money and food. High ALAIR ple’s pockets? 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A Siena especially Democratic the presidential race.We’ve seen this poll last week reported power brokers in the before,when he wouldn’t make a de- OR…CUSTOMIZE YOUR OWN PACKAGE OR SIMPLY PURCHASE INDIVIDUAL TICKETS. almost two-thirds of New York vot- city, the Sept. 13 special election to cision about whether to challenge ers rate his job performance as poor replace the disgraced congressman is Andrew Cuomo in the gubernatori- or fair.This from a state that gave him a race. A poll showed Republican al race. He’s not running. Two PLEASE CONTACT OUR CONCIERGES at 62% of the vote in 2008. and former television executive Bob months from now will be too late to [email protected] or CALL 877-323-7759 The spinmeisters said other find- Turner within six points of longtime mount an effective campaign—un- ings in the poll were more favorable city politician David Weprin. There less your name is Sarah Palin.

August 22, 2011 | Crain’s New York Business | 11 20110822-NEWS--0012-NAT-CCI-CN_-- 8/19/2011 11:35 AM Page 1

SMALL BUSINESS Homing in on service providers

range desired. CourseHorse co- GOOD GRADE: Nihal CourseHorse, Betterfly, SkillSlate, other founder Nihal Parthasarathi and his Parthasarathi and Katie Kapler have signed up sites are attracting users and venture capital partner, Katie Kapler, have so far nearly 150 schools to signed up nearly 150 schools and offer classes on pare available options can be te- have posted more than 500 courses. CourseHorse. BY EILENE ZIMMERMAN dious. CourseHorse, a startup that CourseHorse, which charges

won $75,000 in the New York Uni- schools 15% to 20% when a user en- harden thaddeus aking a class in a per- versity New Venture Competition rolls in a class, is already being ap- “That will in- sonal interest like cook- in April, aims to simplify the hunt. proached by New York venture cap- crease our value and make us more turned to a giant directory of busi- ing or creative writing The site lets users search for italists. However, Mr. Parthasarathi attractive to investors,” he said. nesses such as Yelp. CourseHorse is may be exciting, but classes by keyword and filter the re- said he and Ms. Kapler want to at- If you’ve ever tried to find a among a new generation of “curat- digging through local sults by day of the week,time,neigh- tract 300 schools to the site before restaurant to meet a client in a dis- ed”listings sites in New York that al- Tschools’ websites to find and com- borhood, age of student and price making a deal. tant part of town, you may have low users to search narrower lists of local service providers in increasing- ly customizable ways—and some- times to make a purchase without going elsewhere. Angels and VCs are paying atten- tion to these ventures because “they That’s why, if someone’s sick or injured, we pay cash directly — faster than our top are relatively inexpensive to start,and can gain traction rapidly and scale to competitors. Aflac is like a safety net, helping pay costs that major medical doesn’t cover; extremely high value in a short peri- od of time,” said David S. Rose, chairman of New York Angels, a When it comes to claims, no one likes pit stops. consortium of local investors.“[Con- sumers increasingly want] approach- and we pay claims in an average of four days, speeding your benefits into victory lane. es to finding exactly what they need, exactly when they need it.” Because when it comes to your employees and their families, second place isn’t good enough. Two months after launching its beta version a year ago, Betterfly—a Race over to aflac.com/paysfast and get started. site that lets users find and contact tutors, stylists and other experts fo- cused on self-improvement—had VCs knocking at its door.The com- pany received more than $1 million from Lightbank, a Chicago invest- ment firm owned by the founders of Groupon. The user base has been “doubling about every three months,” said Joshua Schwandron, founder of the 12-employee firm. Making things simpler Beyond making it easier for con- sumers to find the expertise they want, Betterfly simplifies business for the service providers, says Mr. Schwandron. Many had been using multiple sites for advertising,sched- uling clients and blogging, and uti- lizing varied services for accepting payment. His site allows them to do all that in one place. Betterfly charges vendors that accept credit card payments a 5% processing fee. Another contender in the field is SkillSlate, where users can post a re- quest for service providers ranging from personal chefs to triathlon coaches in ZIP codes in New York City, San Francisco and Los Ange- les.Providers have 48 hours to bid on a job. SkillSlate gets a percentage— 10% to 12%—of each transaction. In July, $30,000 in transactions took place on the SkillSlate site, says founder Bartek Ringwelski. Last year, the site won $1.1 mil- lion in funding from First Round Capital, Canaan Partners and angel investors.It relaunched in June 2011 after starting as a directory. Mr. Ringwelski sees the down economy as an ideal climate for a site that takes an eBay-style approach to hiring service professionals.“We are a new twist on that—a marketplace Individual coverage underwritten and offered by American Family Life Assurance Company of Columbus. In New York, coverage underwritten and offered by American Family Life Assurance Company of New York. Ⅲ Some policies may be available as group policies. Group coverage underwritten and offered by Continental American Insurance Company. Policies may not be available in all states. Aflac pays cash benefits direct for excess labor,” he said. to the insured, unless assigned. Aflac processes most claims in an average of four days. For Continental American Insurance Company, the average is five days.

NAD1122 To sign up for Crain’s SMALL BUSINESS newsletter, go to www.crainsnewyork.com/smallbiz.

12 | Crain’s New York Business | August 22, 2011

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REPORT HEALTH CARE Neuroscience

Continued from Page 1 cheaply,have opened a window on the work- ings of the brain. Scientists are exploring the brain’s role in disease as well as what it means BRAINIACS to think, feel and act—that is, to be human. Other frontiers have already been crossed. We know the causes of and have treatments for some major killers,including heart disease, Whether in an operating room or a research laboratory, diabetes,AIDS and many infectious diseases. We even have effective treatments for some writing algorithms or charting cell transmissions, these cancers and promising approaches to others. But with its staggering complexity, the By Judith Messina brain largely remains a mystery. Equipped neuroscientists are on the cutting edge. with 100 billion neurons, or brain cells, the organ is constantly changing in response to MONEY-MINDED experience. Over a lifetime, those cells will establish trillions of connections to other Paul Glimcher cells, creating the neural circuits that drive THE POWER OF every human movement, thought and emo- New York University SMELL: Knowing how the brain tion. Unraveling those circuits is akin to WOULD YOU BE MORE LIKELY to place a bet on perceives the world mounting multiple moon shots. a risky stock if you were hungry? contributes to our What, you ask, do hunger and the stock understanding of Unlocking Alzheimer’s mysteries market have to do with each other, anyway? psychiatric disease, “Our understanding of something as Plenty, it turns out, according to Paul says Dr. Richard Axel. simple and straightforward as,say,looking at Glimcher. a tree is not even clear,”said Dr.Eric Nestler, The 49-year-old professor heads NYU’s director of the Friedman Brain Institute and neuroeconomics effort—an emerging chairman of neuroscience at Mount Sinai interdisciplinary field that combines Medical School.“How is it that the brain de- neuroscience, psychology and economics. tects and interprets an image and has an Dr. Glimcher studies the physiology and emotional response to it? Or, if we go one circuitry of the brain to decipher how human step further, why does someone like pista- beings apply values to options when we make chio better than chocolate?” decisions. The city’s universities and research insti- In his research, Dr. Glimcher measures the tutions are investing huge sums to answer electrical activity of individual neurons in those and other questions, and to find the causes of conditions that cripple the brain monkeys. The more spikes associated with a and nervous system, including Alzheimer’s, specific choice—say, fruit juice—the more the epilepsy and amyo- SMART MONEY monkey values it. trophic lateral sclero- To measure similar activity in humans, he sis—commonly uses functional magnetic resonance imaging, known as Lou which shows how areas of the brain respond Gehrig’s disease. $10 0M to various options. Mount Sinai is ex- DONATION that Neural circuits that apply value to food, panding the Fried- established NYU’s water and money, for example, occupy man institute by 30%. Neuroscience overlapping areas of the brain, and Dr. Memorial Sloan- Institute Glimcher’s work has found that people Kettering Cancer who are deprived of food are more willing Center’s Brain Tumor to take risks when making choices that Center opened several years ago. Columbia involve money. has launched a “Mind, Brain, Behavior” ini- “People’s personal experience bleeds into tiative designed to bring neuroscience re- [other] decisions,” Dr. Glimcher said. searchers together with those from other

He is moving on to trace the neural activity buck ennis disciplines, including psychology and that leads to a decision and to determine the physics; the program will be housed at the point at which the decision-maker’s circuits DEFINITELY PASSES THE SNIFF TEST Jerome L. Greene Science Center, which is become overloaded. supported by a $250 million gift. New York Dr. Glimcher is participating in a project for Richard Axel University’s Neuroscience Institute, estab- the U.S. Army to locate bioelectrical markers Columbia University College of Physicians and Surgeons lished with a $100 million donation, will oc- in the brain that indicate when a person is cupy a floor at the East River Science Park. overwhelmed by multiple options—which can THE SCENT FROM A ROSE GARDEN wafts through the air. How do we know it’s not rotting fish? What could short-circuit this move- lead to indecision or impaired decision- The mechanisms that let the brain precisely identify something as invisible as an odor had ment? Future funding, especially in this making. eluded scientists until Richard Axel and Linda Buck, who was a postdoctoral fellow in his struggling economy, is at the top of the list Such analysis could ultimately be used to lab, made a series of seminal discoveries. of many observers.And investigating the ge- netic causes of disease and behavior can raise predict choices or to help people make better In the mid-1980s, the pair embarked on a search for a group of sensory cells that sci- entists had been unable to isolate. Working with mice, Drs. Axel and Buck located more thorny ethical questions. ones, according to Dr. Glimcher. than 1,000 receptors and determined how they transmit olfactory information to the Many researchers worry that the inher- “If we understand algorithms and why we brain. The chemicals that compose the smell of a rose cause one set of neurons to fire, ently slow pace of scientific advances will screw up,” he said, “we can provide ways not sending a pattern of electrical impulses to the brain; rotting frustrate the public, throwing obstacles in to screw up.” fish excites another set of neurons. In 2004, the two scientists He won a Nobel the way of basic science and further delaying received a Nobel Prize for their work. treatments and cures,most of which will take A professor of biochemistry and molecular biophysics at for finding how years, even decades, to achieve. Columbia’s medical school, Dr. Axel, 65, is concentrating on “One of the challenges is to help people how genes help define neural connections and how the brain odor receptors be patient, to allow really good ideas to per- represents the physical experience we understand as smell.He transmit data colate to the surface before expecting a quick believes that the findings will be valuable in themselves but fix,” said Dr. Richard Tsien, director of will also have practical applications. NYU’s Neuroscience Institute and former “It is inconceivable that an understanding of the way the co-director of the Neurosciences Institute at brain perceives the world, including other individuals in the Stanford University. “We need to explain it world, will not contribute to our understanding of psychiatric so that we balance the optimism we all feel disease,” Dr. Axel said. about the future and the realism that it’s a Comprehending the olfactory system at a molecular level could also help prevent the really, really big job.” Ⅲ spread of such diseases as malaria, dengue fever and encephalitis. If scientists could de- termine what it is in human odors that attracts mosquitoes, which carry those diseases, it LISTEN to a discussion at CrainsNewYork.com/podcasts

bloomberg news might be possible to develop more effective repellents.

August 22, 2011 | Crain’s New York Business | 15 20110822-NEWS--0016-NAT-CCI-CN_-- 8/18/2011 8:30 PM Page 1

THE VISION THING: Dr. Sheila Nirenberg’s advances in deciphering the retinal code could HEAR AND NOW have significant commercial potential.ohn . oland J T R NYU Langone Medical Center COCHLEAR IMPLANTS DEBUTED in the 1980s as devices that bypass the damaged inner ears of the deaf and send electrical signals to the audi- tory nerves,then to the brain.But only recent- ly did scientists begin testing the implants in other situations,and expanding our knowledge of how the brain translates signals into sound. John Roland,for example,is one of a hand- ful of physician researchers placing implants in those with one-sided hearing loss.The test buck ennis is being carried out in just 90 people world- wide, including six at NYU Langone, where MEMORY SERVES he chairs the Department of Otolaryngology. matt knowlesmatt The results have defied the accepted wis- Paul Greengard dom that the brain can’t fuse information received from one im- Rockefeller University plant and one hearing ear to create an identifiable sound. “We’re IN 2000, Paul Greengard received a learning what we need to do to produce the signal and how it is processed on the way to the [brain’s] cortex,” Dr. Roland explained. Nobel Prize for mapping the In another project, he is identifying what kind of stimulus the biochemical process by which nerve brain needs to enjoy not just sounds, but complex ones—such as cells communicate. That work is being music—which healthy ears automatically encode, producing emo- used to develop drugs that can tional and other responses by the brain. intervene when processes go awry and Rock musicians who have killed off the hairs that transmit cer- lead to psychiatric or neurological tain signals to the brain can also take heart: Dr. Roland, 54, is ex- abnormalities. perimenting with a hybrid implant that can restore high-frequen- Dr. Greengard, 85, is still making cy hearing to musicians, construction workers and others who have breakthroughs. In an offshoot of his lost that portion of their hearing to intense and constant noise. award-winning research, the director of the Fisher Center for Alzheimer’s Research recently discovered a new UNDERSTANDING pathway for treating the disease. He identified a protein in mice that ADDICTION stimulates the production of beta Eric Nestler amyloid—a substance that forms Mount Sinai Medical School plaque in the brain and disrupts memory and other cognitive functions— PUT ANY RAT IN A CAGE and give it a lever to and he found that a cancer drug, arnold adler arnold get cocaine, and it will press the lever at Gleevec, disarms the protein. least once. Some rats, however, keep press- Other drugs could be within reach,

WHAT IT MEANS TO SEE ing the lever, consuming cocaine until they istock photo said Dr. Greengard, who hopes to be kill themselves. Similarly,a lab rat subject- conducting clinical trials within a short Sheila Nirenberg ed to constant stress will withdraw, and stop eating and sleeping. Weill Cornell Medical College five years. “I’m an optimist,” he added. The rats suffering from addiction and depression are the ones that Advances he is making in the IN COLLEGE, SHEILA NIRENBERG began studying English as a way to explore interest Eric Nestler, a psychiatrist, neuroscientist and molecular biology of depression also emerged human nature. When that didn’t sate her curiosity, she tried psychology. Still biologist studying the genetic underpinnings of those conditions from his discoveries in cell frustrated and determined to answer basic questions about what it means to be and investigating the way the brain adapts to such repeated insults. communication. Several years ago, Dr. The chairman of Mount Sinai’s Department of Neuroscience human, she turned to science. She is now an associate professor at the Institute Greengard identified a protein, P11, and director of its Friedman Brain Institute, Dr. Nestler, 57, has for Computational Biomedicine. that regulates mood and contributes to identified in mice a protein active in the brain circuits that respond feelings of well-being. He recently As a neuroscientist, Dr. Nirenberg is addressing one of those fundamentals— to rewards. At low levels, the protein makes the brain more vulner- what it means to see. She is developing a technology that could help restore able to depression and other effects of chronic stress; at high levels, identified a part of the brain where P11 sight to people with diseases that have damaged the retina, such as retinitis it protects the brain. Yet, repeated activation of the protein, as oc- is active. Lab mice exhibited depressed pigmentosa and macular degeneration. An estimated 30 million people curs with chronic drug use, can induce lasting changes in the re- behavior when he removed P11 from worldwide are afflicted with such conditions. ward circuits and lead to addiction. their brains, but returned to normal The technology comes out of her investigation Developing Decoding the mechanisms that drive such changes is vital to when he put it back. into how the retina transforms light patterns into finding effective treatments for depression and addiction, accord- Dr. Greengard, the Vincent Astor signals for the brain. In sighted people, technology ing to Dr. Nestler. Addictions are about 50% inherited, he added. Professor at the university’s laboratory photoreceptor cells forward data about detected that could “We’ve made tremendous advances in understanding gene of molecular and cellular neuroscience, light to output, or ganglion, cells. Those cells changes, although we’ve probably characterized only a small mi- is now on a hunt for cell types that are translate that data into electrical impulses, which restore sight nority of them,” Dr. Nestler said. “The next step is to develop bet- most vulnerable to depression and they send on to the brain. That organ, in turn, ter treatments.” could be targets for new therapies. converts those signals into an image—a face, a book, the sky. When a retina is damaged, however, the THE DIVISION throwing a ball, eating a slice of pizza. With ALS or essential information never reaches the brain. spinal cord injury,a person’s ability to bend a knee,point Dr. Nirenberg’s accomplishment has been to decipher the retinal code and OF MOTOR a finger or wiggle a toe dies along with the neurons. deduce the equivalence between light patterns and the electrical impulses VEHICLES By adding two chemicals to embryonic mouse directed to the brain. Using gene therapy, she was able to stimulate ganglion stem cells,Dr.Jessell uncovered in the 1990s the bio- cells in blind mice to make them light-responsive and to convey the signals. She Thomas Jessell chemical dance that turns those cells and “naive”neu- also determined that those signals bore a recognizable resemblance to a baby, Columbia University ral cells into motor neurons. He also learned how an animal and views of Central Park. those cells communicate,form relay circuits and con- THOMAS JESSELL’S RESEARCH The technology Dr. Nirenberg is developing: eyeglasses, with a minute is paving the way for nect with muscles that control limb movement. He’s camera, an image-encoding chip and tiny lights that communicate with ganglion treatments that could slow the devastating damage now attempting to discover the process by which the caused by spinal cord injuries and amyotrophic lat- naive cells become different types of motor neurons. cells. Such glasses would be a major advance over artificial retinas in use today. eral sclerosis, or Lou Gehrig’s disease. Drugmakers and other researchers have built on Those can cost as much as $100,000, must be surgically implanted and do little Dr. Jessell, the Claire Tow Professor of biochem- Dr. Jessell’s work to generate motor neurons from more than allow a blind person to see the edges of objects. istry, molecular biophysics and neuroscience, has mouse embryo stem cells and to test compounds that Dr. Nirenberg is a 2011 winner of the New York City Investment Fund spent decades decoding the complex biochemical may slow the neurons’ destruction. Successful out- Bioaccelerate NYC award, a competition for biomedical research that shows signals that turn immature nerve cells in the brain comes could result in treatments for ALS, spinal significant commercial potential. She is being pursued by companies interested and spinal cord into motor neurons that control cord injuries and other nervous system disorders. in her work, but for now she is staying in the lab and perfecting her glasses. She muscle movement. Those treatments may not be too far off. intends to test the product on monkeys next year, then in humans. Many brain functions have backup systems. In “I would be disappointed if in seven years we She also believes the principles she’s uncovered will have wider applications. cases of injury,for example,other circuits may some- didn’t have lead compounds to slow ALS going into “It opens the door to studying the brain in a different way,” she explains. “In times take over the work of the damaged area.That’s human clinical trials,” said Dr. Jessell, 60. “If we’re the same way we are sending signals to a blind patient’s brain, bypassing not the case with motor neurons,which drive actions not there in seven years, something has gone wrong. damaged tissue, we can start to get insights into other, parallel channels.” most people do without thinking—holding a glass, We pretty much have the basic information.”

16 | Crain’s New York Business | August 22, 2011 Project6:fp template.qxd 8/11/11 11:58 AM Page 1

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Base and Pituitary Surgery. IT’S NOT EXACTLY He helped Visionsense develop the BRAIN SURGERY camera and has used it in about 50 proce- dures over the past two years. Theodore Schwartz The Avatar-like atmosphere doesn’t Weill Cornell Medical College stop there. In his lab at Weill Cornell, Dr. THEODORE SCHWARTZ REGULARLY powers up Schwartz, 46, is implanting multiple cam- a digital camera, called a 3-D endoscope, eras and electrodes on the brain surface of that lets him operate at the base of the brain animals to record electrical activity, blood without having to move the organ or run flow and oxy- the risk of injuring nerves involved in see- genation. This ing, hearing and maintaining balance. allows him to see ‘The anatomy A minimally invasive tool that re- seizures in real is literally quires no incision, the camera is inserted time. through a patient’s nostrils and into the “What we coming nasal cavity. An image of a tumor and sur- hope to find is rounding tissue is displayed on a large that the blood toward you’ video screen. flow,and the op- And, just like the audiences at 3-D tical and oxygen- CAMERA READY: Drs. action movies, the surgeons must wear po- ation changes, Theodore Schwartz larized 3-D glasses to view the image. will show us (right) and Vijay Anand, “The anatomy is literally on the screen, where [epilep- an otolaryngologist and coming toward you,” said Dr. Schwartz, tic] seizures are going to occur before they surgeon, use new 3-D technology on a patient. who is associate professor of neurological happen,” Dr. Schwartz said. “If we know surgery and director of Weill Cornell Med- when and where, we can stop them.” ical College’s Center for Epilepsy Surgery, He’s also testing a version of this tech-

buck ennis Brain Tumors, Minimally Invasive Skull nology on humans.

REMEMBRANCES THE WORM TURNS, AND THEN SOME OF THINGS VAST Cornelia Bargmann Eric R. Kandel Rockefeller University Columbia University CORNELIA BARGMANN has spent more than two decades studying the minuscule brain of a roundworm—a creature seemingly as different IN HIS AUTOBIOGRAPHY, Eric Kandel credits the from a human being as is imaginable. vivid and visceral memories of his childhood in But the lowly C. elegans shares many genes with humankind, and pre-World War II Vienna—where Nazi soldiers its brain circuitry develops in much the same way our neural connec- ransacked his family’s home—as a source of tions do.

his fascination with memory and learning. He In fact, several years ago, Dr. Bargmann discovered in C. elegans istock photo has spent his life investigating the biological a molecule essential to forming neural circuits that could have ap- basis of those phenomena. plication to diseases, such as epilepsy, in which nerve cell links are REDIRECT FOR “How does one remember anything, and abnormal or missing. She has also uncovered genes that control the BAD ACTORS what is the mechanism that can keep a organism’s sense of taste memory going?” asked Dr. Kandel, director of buck ennis and highly developed ric Holand E the Kavli Institute for Brain Sciences. “Memory is so critical to your sense of smell—abilities Memorial Sloan-Kettering existence.” essential for an animal Cancer Center That search for answers earned him a Nobel Prize in 2000. Working with that is both blind and snails, Dr. Kandel discovered that the strength and number of synapses deaf. OF MORE THAN 100 types of brain tu- between neural cells provide the basis for learning and memory. Experience Dr. Bargmann, 50, is mors,glioma is the most common— and repetition strengthen those connections, and, in the case of long-term now focused on the and the most deadly.It often attacks memory, create new synapses. roundworm’s preferences adults in midlife and midcareer. The groundbreaking work of this psychiatrist and neuroscientist has for certain behaviors Gliomas are very aggressive and in- helped supply a framework for modern neuroscience, which approaches the within a particular con- vade the organ in ways that make brain as a plastic organ that undergoes constant change as genes respond text, for example, be- surgical removal very difficult.They to the environment and build the critical circuits that make human thought ing social during periods of stress and solitary at other times. She almost always recur, even after has even identified a type of cell that may act like a behavioral and action possible. chemotherapy and radiation therapy. traffic cop. At 81, Dr. Kandel continues his investigations. He has identified a crucial, Advances in molecular biology “We are trying to figure out what the rules are for switching traf- and research technologies offer protein-like substance at the memory-making synapses that can perpetuate fic, what kinds of molecules are involved and how they switch [behav- itself—an anomaly, because most proteins degrade once they have hope, however. Eric Holland, direc- ior] around,” Dr. Bargmann said. tor of MSK’s Brain Tumor Center, performed their assigned task. Such proteins might be harnessed to treat The researcher’s findings could be useful in understanding and in- discovered a decade ago that two conditions, such as age-related memory loss, that sap productivity and tervening in psychiatric illness in which a patient’s mental and emo- pathways scientists believed were independence. tional states can vary daily.But that’s a long way off and a task for oth- involved in gliomas actually work “Our understanding is getting to be so profound that, even though none of er scientists. together to produce malignancies. the drugs that are available now work, it’s just a matter of time,” Dr. Kandel “We are not the ground troops fighting the enemy,”Dr. Bargmann That led to targeted drugs for said. said. “We are the spies trying to figure out where to send the troops.” gliomas and other difficult cancers. Dr. Holland, 52, is now studying neurology chairman at both Montefiore Medical Center and Albert Einstein glioma cells’ resistance to therapies. THE AHA! MOMENT College of Medicine, as well as founding director of the latter’s Institute for His work with mice suggests that Mark F. Mehler Brain Disorders and Neural Regeneration.) scheduling radiation when cancer “If we’re right and can define the molecular codes, we’re going to be able cells are especially sensitive could Albert Einstein College of Medicine make treatments more effective. Montefiore Medical Center to treat presymptomatic patients and potentially treat them earlier,” he said. “We might be able to convert neurodegenerative diseases He and his team have also iden- tified a protein that enables tumors ABOUT 12 YEARS AGO, in the middle of preparing a grant into chronic diseases.” to expel chemotherapy drugs.Addi- application, Mark Mehler had an important insight. As a corollary, Dr. Mehler is investigating avenues that tionally,they have found that cancer A biologist known for, among other things, research on stem- could lead to treatment even after neurodegenerative cells that survive a drug commonly cell biology and brain development, Dr. Mehler was suddenly diseases have taken a toll, and deciphering proteins that used to treat gliomas resemble stem seized with a question: What if degenerative diseases such as regulate neural stem cells. If those cells could be stimulated cells and are resistant to many ther- Alzheimer’s and Huntington’s were conditions not of aging but of to regenerate damaged circuits, they might slow or reverse apies. Dr. Holland is on a quest to development? He posited that the roots of such conditions might injuries from stroke, trauma and diseases such as find out why. actually be found in utero in cells that were misprogrammed at Alzheimer’s. “If we understood better how conception. While activating stem cells is most likely years away, “the stem cells die or make a decision not His last 10 years of research using animal models has begun good news is that we may not need to turn on hundreds of to die,we could do a better job of giv- to suggest that his hypothesis may be correct. If so, identifying thousands [of stem cells], but only the master regulators,” ing therapy,” he said. “Can we make markers and providing early treatment is feasible. (Dr. Mehler is Dr. Mehler said. them make a different decision?”

18 | Crain’s New York Business | August 22, 2011 20110822-NEWS--0019-NAT-CCI-CN_-- 8/18/2011 7:35 PM Page 1

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August 22, 2011 | Crain’s New York Business | 19 nb34p20-22cl.qxp 8/19/11 2:49 PM Page 20

REAL ESTATE PUBLIC & LEGAL NOTICES

OFFICE SPACE AVAILABLE Notice of Qualification of Tiger Notice of Qualification of CreditSights Notice of Qualification of Bedrocket Notice of Application for Authority of Accelerator Seed Holdings, L.P. Analytics, LLC. Authority filed with Media Ventures, LLC. Authority filed Bowside Capital Fund II, L.P. (LP) 2 furnished top floor offices on Authority filed with NY Dept. of State Secy. of State of NY (SSNY) on with NY Dept. of State on 7/27/11. Authority filed with NY Secretary of Park Avenue (midtown) on 6/3/11. Office location: NY County. 07/01/11. Office location: NY County. Office location: NY County. Princ. State (SSNY): August 1st 2011. LP available for lease September 1st LP formed in DE on 5/26/11. NY Sec. LLC formed in Delaware (DE) on bus. addr.: 401 W. 14th St., 4th Fl., organized in Delaware on June 15, in executive suite. Full pantry. of State designated agent of LP upon 05/23/11. Princ. office of LLC: 470 NY, NY 10014. LLC formed in DE on 2011. NY Office location: New York Receptionist, internet, laser printer, whom process against it may be Park Ave. South, 12th Fl., NY, NY 3/19/10. NY Sec. of State designated County, New York. Principal bus. fax included. Use of conference served and shall mail process to: 10016. SSNY designated as agent of agent of LLC upon whom process location: c/o Bowside Fund II GP, room as available. Please contact Tiger Accelerator L.L.C., c/o Tiger LLC upon whom process against it may against it may be served and shall LLC, 954 Lexington Ave., #301, NY, Ruth at 212-888-8525 for details. Management Advisors L.L.C., 101 be served. SSNY shall mail process to mail process to: c/o CT Corporation NY 10021. SSNY designated as agent Park Ave., NY, NY 10178, principal the LLC at the addr. of its princ. office. System, 111 8th Ave., NY, NY 10011, of LP upon whom process against it business addr. DE addr. of LP: c/o DE addr. of LLC: Corporation Service regd. agent upon whom process may may be served. SSNY shall mail copy LUXURY PROPERTY National Registered Agents, Inc., 160 Co., 2711 Centreville Rd., Ste. 400, be served. DE addr. of LLC: 2711 of process to c/o Bowside Fund II GP, Greentree Dr., Ste. 101, Dover, DE Wilmington, DE 19808. Cert. of Form. Centerville Rd., Ste. 400, Wilmington, LLC, 954 Lexington Ave., #301, NY, 19904. Name/addr. of genl. ptr. filed with Jeffrey W. Bullock, Secy. of DE 19808. Cert. of Form. filed with NY 10021, is the registered agent of FOR SALE available from NY Sec. of State. Cert. State of the State of DE, 401 Federal DE Sec. of State, Federal & Duke of LP upon whom process against it may EAST HAMPTON of LP filed with DE Sec. of State, 401 St., Dover, DE 19901-3639. Purpose: York Sts., Dover, DE 19901. Purpose: be served. Name and address of each Federal St., Dover, DE 19901. Any lawful activity. all lawful purposes. general partner is available from SSNY. Purpose: any lawful activity. DE addr. Of LP: c/o Corporation Affiliated Dermatology, PLLC. Arts of NOTICE OF FORMATION OF RANC Service Co, 2711 Centerville Rd., Ste. Notice of Formation of BESPOKE Org filed w/Sec of State of NY (SSNY) NY, LLC. Arts of Org filed with the 400, Wilmington, DE 19808. Cert. of THEATRICALS LLC. Arts. of Org. filed on 6/30/11. Office location: NY County. Secy of State of NY (SSNY) on LP on file with Jeffrey W. Bullock, with Secy. of State of NY (SSNY) on SSNY designated as agent for service 7/27/2011. Office location: NY County. Secy. Of State, Div. of Corps, John 8/9/11. Office location: NY County. of process against PLLC and shall SSNY has been designated as agent G. Townsend Bldg., 401 Federal St- Princ. office of LLC: 230 W. 41st St., mail copy to L. Witman, Witman upon whom process may be served Ste. 4, Dover, DE 19901. Purpose: Ste. 1703, NY, NY 10036. SSNY des- Stadtmauer, P.A., 26 Columbia Tpke, and shall mail a copy of any process Any lawful activity. ignated as agent of LLC upon whom Florham Park, NJ 07932. Purpose: any to the principal business address: 140 process against it may be served. SSNY lawful activity. Principal address: 35 E 40th St, APT 8H, NY, NY, 10016. Notice of Qualification of MAGEBA shall mail process to M. Graham East 35th St. Ste. 208, NY, NY 10016. Purpose: any lawful acts. USA LLC. Authority filed with Secy. of Coleman, Esq., Davis Wright Tremaine State of NY (SSNY) on 07/25/11. Notice of Qualification of Dovir LLC. GELILA BEKELE LLC, a domestic LLP, 1633 Broadway, 27th Fl., NY, NY Office location: NY County. LLC Authority filed with NY Dept. of State Limited Liability Company (LLC), filed 10019. Purpose: Any lawful activity. formed in Delaware (DE) on 04/29/11. on 7/19/11. NYS fictitious name: with the Sec of State of NY on SSNY designated as agent of LLC P-S-P SERVICES, LLC, a domestic Dovir Creative LLC. Office location: 7/27/11. NY Office location: New upon whom process against it may be Limited Liability Company (LLC), NY County. LLC formed in DE on York County. SSNY is designated as served. SSNY shall mail process to c/o filed with the Sec of State of NY on 5/18/11. NY Sec. of State designated agent upon whom process against Pavia & Harcourt LLP, Attn: John R. 5/2/11. NY Office location: New agent of LLC upon whom process the LLC may be served. SSNY shall Firestone, Esq., 590 Madison Ave., 8th York County. SSNY is designated as against it may be served and shall mail a copy of any process against Fl., NY, NY 10022. DE addr. of LLC: PUBLIC & agent upon whom process against mail process to: c/o CT Corporation the LLC served upon him/her to 2711 Centerville Rd., Ste. 400, the LLC may be served. SSNY shall System, 111 8th Ave., NY, NY 10011, Gelila Bekele, 310 E. 53rd St., #28A, Wilmington, DE 19808. Cert. of Form. LEGAL NOTICES mail a copy of any process against regd. agent upon whom process may NY, NY 10022. General Purposes. filed with DE Secy. of State, Div. of the LLC served upon him/her to The be served. DE addr. of LLC: 1209 Notice of Formation of SNUG THEORY, Corps., 401 Federal St. - Ste. 4, Dover, LLC, 327 W. 36th St., Ste. 400, NY, Orange St., Wilmington, DE 19801. LLC. Arts. of Org. filed with Secy. of DE 19901. Purpose: Any lawful activity. Notice of Qualification of 574 Fifth NY 10018. General Purposes. Latest Cert. of Form. filed with DE Sec. of State of NY (SSNY) on 10/27/10. Avenue Owner LLC. Authority filed date to dissolve 5/2/2041. State, 401 Federal St., Dover, DE Notice of Formation of 4 CHELSEA Office location: NY County. SSNY SQUARE, LLC. Arts. of Org. filed with with NY Dept. of State: 7/22/11. Office 19901. Purpose: all lawful purposes. designated as agent of LLC upon location: NY County. Princ. bus. addr.: Notice of Qualification of El Toro Secy. of State of NY (SSNY) on Notice of Formation of OH SOUND- whom process against it may be 805 3rd Ave., 7th Fl., NY, NY 10022. Carmesi, LLC. Application for 07/13/11. Office location: NY County. VIEW AVENUE, L.P. Certificate filed served. SSNY shall mail process to c/o LLC formed in DE: 7/19/11. NY Sec. Authority filed with Secy. of State of Princ. office of LLC: 400 W. 59th St., with Secy. of State of N.Y. (SSNY) on United States Corporation Agents, Inc., of State designated agent of LLC upon NY (SSNY) on 05/06/11. Office loc.: NY, NY 10019-8200. SSNY designated 5/7/10. Office location: New York 7014 13th Ave., Ste. 202, Brooklyn, whom process against it may be New York Co.; orig. juris.: Texas. SSNY as agent of LLC upon whom process County. SSNY designated as agent of NY 11228, regd. agent upon whom served and shall mail process to: c/o designated as agent of LLC upon whom against it may be served. SSNY shall LP upon whom process against it may and at which process may be CT Corporation System, 111 8th Ave., process against it may be served. SSNY mail process to the LLC, c/o J. Dean be served. SSNY shall mail process served. Purpose: Any lawful activity. NY, NY 10011, regd. agent upon whom shall mail process to the LLC, 6904 Amro at the princ. office of the LLC. to: The LP, 95 Pine St., 17th Fl., New process may be served. DE addr. of Hideaway Hollow, Austin, TX 78750. PROFITNESS COLLECTIVE LLC, a Purpose: Any lawful activity. York, NY 10005. Name/address of LLC: 1209 Orange St., Wilmington, DE Purpose: any lawful act or activity. domestic Limited Liability Company Notice of Formation of SEABURYJJF each genl. ptr. available from SSNY. 19801. Cert. of Form. filed with DE Sec. (LLC), filed with the Sec of State of NY CAPITAL LLC. Arts. Of Org. filed Notice of Formation of 15 Vellano Term: until 12/31/2057. Purpose: any of State, 401 Federal St., Dover, DE on 6/17/11. NY Office location: New w/Sec of State of NY on 4/08/2011. Drive LLC. Arts. of Org. filed with Secy. lawful activity. 19901. Purpose: any lawful activity. of State of NY (SSNY) on 7/29/11. York County. SSNY is designated as Office loc.: NY County. SSNY desig- Office location: NY County. SSNY JGL NORTH AMERICA LLC, a agent upon whom process against nated as agent upon whom process ZEROCINQUEQUATTRO LLC, a the LLC may be served. SSNY shall against it may be served. SSNY domestic Limited Liability Company designated as agent of LLC upon domestic Limited Liability Company whom process against it may be (LLC), filed with the Sec of State of mail a copy of any process against shall mail process to: The LLC, 800 (LLC), filed with the Sec of State of the LLC served upon him/her to The Third Av., 37th Fl, NY NY 10022. NY on 5/13/11. NY Office location: served. SSNY shall mail process to: NY on 2/10/11. NY Office location: c/o Shamberg Marwell Davis & Hollis, New York County. SSNY is designated LLC, 52 ST. NICHOLAS PLACE, #54, Purpose: any lawful act or activity. NEW YORK County. SSNY is desig- NY, NY 10031. General Purposes. nated as agent upon whom process 55 Smith Ave., Mt. Kisco, NY 10549, as agent upon whom process against NOTICE OF FORMATION OF Jessica against the LLC may be served. SSNY Attn: John S. Marwell, Esq. Purpose: the LLC may be served. SSNY shall Notice of Formation of Central Park Robinson Jewelry, LLC. Arts of Org shall mail a copy of any process any lawful activity. mail a copy of any process against Publishers, LLC. Arts of Org. filed filed with the Secy of State of NY against the LLC served upon him/her the LLC served upon him/her to The with Secretary of State of NY (SSNY) (SSNY) on 08/01/11. Office loc: NY Cty. NOTICE OF FORMATION OF DRYBAR LLC, 310 W. 79th St., Apt. 8ER, NY, on 7/11/2011. Office location: NY to Richard K. Eng, Esq., 100 56th STREET LLC. Arts of Org filed SSNY designated as agent upon whom Lafayette St., Ste. 403, New York, NY 10024. General Purposes. County. SSNY designated as agent process may be served and shall mail with the Secy of State of NY (SSNY) of LLC upon whom process against NY 10013. General Purposes. Notice of Formation of Melissa process to the principal business on 05/20/11. Office loc: Ny Cty. SSNY it may be served. SSNY shall mail Schiller Art, LLC. Arts. of Org. filed address: c/o Jessica Robinson, 10 E designated as agent upon whom process to: The LLC, 115 Central Notice of Formation of 22 ML Group, with NY Dept. of State on 4/15/11. 13th St, Apt PHG, NY, NY 10003. process may be served and shall mail Park West 15C, New York, NY LLC. Arts. of Org. filed with NY Dept. Office location: NY County. Princ. bus. Purpose: any lawful acts. a copy of any process to: c/o Business 10023. Purpose: any lawful activity. of State on 5/24/11. Office location: Filings Inc. 187 Wolf Rd, Ste 101, addr.: 5 Harrison St., Apt. PH, NY, NY Notice of Formation of Aviv NY County. Princ. bus. addr.: 600 Albany, NY 12205. Principal business 10013. Sec. of State designated agent Notice is hereby given a License Associates, LLC. Arts. of Org. filed Madison Ave., 17th Fl., NY, NY 10022. address: 119 W. 56th Street, NY, NY of LLC upon whom process against it Number 1256638 for on-premises with Secy. of State of NY (SSNY) on Sec. of State designated agent of LLC 10019. Purpose: any lawful acts. may be served and shall mail process Liquor has been applied for by the 6/9/11. Office location: NY County. upon whom process against it may to: c/o CT Corporation System, 111 undersigned to sell liquor at retail in a SSNY designated as agent of LLC Notice of Application of Foreign be served and shall mail process to: 8th Ave., NY, NY 10011, regd. agent Restaurant under the Alcoholic Beverage upon whom process against it may Limited Liability Company of Bowside c/o CT Corporation System, 111 8th upon whom process may be served. Control Law at 191 Chrystle Street, be served. SSNY shall mail process Fund II GP, LLC (LLC) Authority filed Ave., NY, NY 10011, regd. agent Purpose: any lawful activity. New York 10002 for on premises con- to: c/o R.A. Cohen & Associates, with NY Secretary of State (SSNY): upon whom process may be served. sumption. EXPERIMENTAL COCK- Inc., 60 E. 42nd St., Ste. 850, NY, NY August 1st, 2011. LLC organized in Notice of Qualification of Parks Purpose: any lawful activity. TAIL NEW-YORK INC. D/B/A ECC 10165. Purpose: any lawful activity. Delaware on June 15, 2011. NY Office Holdings Acquisition Sub LLC. Notice of Formation of INK MARK location: New York County, New York. Authority filed with NY Dept. of State NOTICE OF FORMATION of Fifteen Notice of Qualification of TriPointe ENTERTAINMENT, LLC. Arts. of Org. Principal bus. location: c/o Bowside on 6/24/11. Office location: NY Degrees LLC. Articles of Organization Capital Partners, LLC. Fictitious name: filed with Secy. of State of NY Capital, LLC, 954 Lexington Ave., #301, County. Princ. bus. addr.: 100 filed with the Secretary of State of NY TCP, LLC. Authority filed with Secy. (SSNY) on 05/17/07. Office location: NY, NY 10021. SSNY designated as Universal City Plz., Universal City, CA (SSNY) on 06/29/11. Office location: of State of NY (SSNY) on 7/7/11. NY County. Princ. office of LLC: 200 agent of LLC upon whom process 91608. LLC formed in DE on 6/3/11. NY County. SSNY has been desig- Office location: NY County. LLC W. 57th St., Ste. 1300, NY, NY 10019. against it may be served. SSNY shall NY Sec. of State designated agent nated as agent upon whom process formed in Delaware (DE) on 12/22/10. SSNY designated as agent of LLC mail copy of process to c/o Bowside of LLC upon whom process against against it may be served. The Post SSNY designated as agent of LLC upon whom process against it may be Capital, LLC, 954 Lexington Ave., #301, it may be served and shall mail Office address to which the SSNY upon whom process against it may served. SSNY shall mail process to NY, NY 10021. Name and address of process to: c/o CT Corporation shall mail a copy of any process be served. SSNY shall mail process Kevin Foster, 7 Emory Rd., Highland each general partner is available from System, 111 8th Ave., NY, NY 10011, against the LLC served upon him is to: The LLC, 237 Layfayette St., NY, Mills, NY 10930, regd. agent upon SSNY. DE addr. of LLC: 2711 regd. agent upon whom process may C/O Michael McLaurin, 27 East 21st NY 10012, also the principal office whom and at which process may be Centerville Rd., Ste. 400, Wilmington, be served. DE addr. of LLC: c/o The Street, Suite 200, New York, NY address. Address to be maintained in served. As amended by Cert. of DE 19808. Cert. of LP on file with Corporation Trust Co., 1209 Orange 10010. Purpose of LLC: to engage DE: 2711 Centerville Rd., Ste. 400, Amendment filed with SSNY on Jeffrey W. Bullock, Secy. Of State, Div. St., Wilmington, DE 19801. Cert. of in any lawful act or activity. Street Wilmington, DE 19808. Arts of Org. 08/03/10, the name was changed to: of Corps, John G. Townsend Bldg., Form. filed with DE Sec. of State, address of Principal Business loca- filed with DE Secy. Of State, 401 PROJECT TWENTY ONE, LLC. 401 Federal St-Ste. 4, Dover, DE 401 Federal St., Dover, DE 19901. tion is: 27 East 21st Street, Suite Federal St., Ste. 4, Dover, DE 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. Purpose: all lawful purposes. 200, New York, NY 10010. Purpose: any lawful activities.

20 | Crain’s New York Business | August 22, 2011 nb34p20-22cl.qxp 8/19/11 2:49 PM Page 21

PUBLIC & LEGAL NOTICES

Notice of Qual. of 1552 Broadway Notice of Qual. of TS Leasing LLC, Notice of Qualification of Obika NY Notice of Qualification of ESR HOLDINGS Notice of Qualification of DOBBS Retail Owner LLC, Auth. filed Sec’y of Auth. filed Sec’y of State (SSNY) Madison LLC. Authority filed with LLC. Authority filed with Secy. of State FERRY SHOPPING LLC. Authority State (SSNY) 5/4/11. Office loc.: NY 5/26/11. Office loc.: NY County. LLC Secy. of State of NY (SSNY) on of NY (SSNY) on 8/5/11. Office location: filed with Secy. of State of NY (SSNY) County. LLC org. in DE 4/29/11. SSNY org. in DE 5/23/11. SSNY desig. as 7/25/11. Office location: NY County. NY County. LLC formed in Delaware on 8/4/11. Office location: NY County. desig. as agent of LLC upon whom agent of LLC upon whom process LLC formed in Delaware (DE) on (DE) on 10/16/08. Princ. office of LLC: LLC formed in Delaware (DE) on process against it may be served. against it may be served. SSNY shall 4/18/11. SSNY designated as agent 485 Madison Ave., 23rd Fl., NY, NY 7/29/11. SSNY designated as agent SSNY shall mail copy of proc. to mail copy of proc. to Daniel Abrams, of LLC upon whom process against it 10022. SSNY designated as agent of of LLC upon whom process against it NRAI, 875 Ave of the Americas, NY, Atrium Holding Co., 1114 Ave of the may be served. SSNY shall mail LLC upon whom process against it may may be served. SSNY shall mail NY 10001, the Reg. Agt. upon whom Americas, 39th Fl., NY, NY 10036, the process to: Obika USA LLC, 2700 be served. SSNY shall mail process to process to c/o Corporation Service Co., proc. may be served. DE off. addr.: Reg. Agt. upon whom proc. may be Neilson Way, #625, Santa Monica, CA c/o Corporation Service Co., 80 State 80 State St., Albany, NY 12207-2543. 160 Greentree Dr., Ste. 101, Dover, served. DE off. addr.: 160 Greentree 90405, also the principal office St., Albany, NY 12207-2543. DE addr. DE addr. of LLC: 2711 Centerville Rd., DE 19904. Cert. of Form. on file: Dr., Ste. 101, Dover, DE 19904. Cert. address. Address to be maintained in of LLC: 2711 Centerville Rd., Ste. 400, Ste. 400, Wilmington, DE 19808. Cert. SSDE, Townsend Bldg., Dover, DE of Form. on file: SSDE, Townsend DE: Incorporating Services, Ltd., 3500 Wilmington, DE 19808. Cert. of Form. of Form. filed with Secy. of State of 19901. Purp.: any lawful activities. Bldg., Dover, DE 19901. Purp.: any South DuPont Hwy, Dover, DE 19901. filed with Secy. of State of DE, 401 DE, 401 Federal St., Ste. 4, Dover, DE lawful activities. Arts of Org. filed with the DE Secretary Federal St., Ste. 4, Dover, DE 19901. 19901. Purpose: Any lawful activity. Notice of Formation of Integrity of State, PO Box 898, Dover, DE 19903. Purpose: Any lawful activity. Management Holdings, LLC. Arts. of NOTICE OF FORMATION of Sibling Purpose: any lawful activities. Notice of Formation of Hilda Org. filed with Secy. of State of NY Rivalry Design LLC. Arts. of Org. filed Notice of Formation of MP GARDENS Chazanovitz & Company, LLC. Arts. (SSNY) on 07/12/11. Office location: with the Sec. of State of NY (SSNY) The Kronor Group, LLC. Arts of Org LLC. Arts. of Org. filed with Secy. of of Org. filed with Secy. of State of NY NY County. SSNY designated as 7/19/11. Office location: New York Co. filed with the Secy of State of NY State of NY (SSNY) on 7/13/11. Office (SSNY) on 6/15/11. Office location: agent of LLC upon whom process SSNY designated as agent of LLC (SSNY) on 5/23/11. Office loc: NY location: NY County. SSNY designated NY County. SSNY designated as against it may be served. SSNY shall upon whom process against it may Cty. SSNY designated as agent as agent of LLC upon whom process agent of LLC upon whom process mail process to LLC: 15 Broad St, be served, and shall mail process to: upon whom process may be served against it may be served. SSNY shall against it may be served. SSNY shall Ste. 1400, NY, NY 10005. Purpose: c/o Stuart A. Ditsky, 475 Park Avenue and shall mail process: 146 W 57th mail process to: The LLC, 545 Fifth mail process to: The LLC, 755 West any lawful activity. South, 24th Floor, New York, NY 10016. St, #51E, NY, NY 10019. Principal Ave., Ste. 600, NY, NY 10017. End Ave., NY, NY 10025. Purpose: Purpose: Any lawful business. business address: 1230 Avenue of Purpose: any lawful purpose. any lawful activity. Notice of Formation of New York the Americas, New York, NY 10020. Notice of Formation of KNOCKOUT Physician, PLLC. Arts. of Org. filed Notice of Formation of Matthew L. Purpose: any lawful acts. Notice of Formation of AC Hocek with Secy. of State of NY (SSNY) on Levine, PLLC. Arts. of Org. filed with Architecture LLC. Articles of Org. filed REDHEAD, LLC. Arts. of Org. filed 6/10/11. Office location: NY County. Secy. of State of NY (SSNY) on 7/7/11. NOTICE OF FORMATION of Pricetag with Secy. of State of NY (SSNY) on with Secy. of State of NY (SSNY) on SSNY designated as agent of PLLC Office location: NY Co. SSNY desig- LLC Art. of Org filed Sec’y of State 03/30/11. Office loc.: New York Co. 7/29/2011. Office location: NY upon whom process against it may nated as agent of LLC upon whom (SSNY) 7/29/11. Office location: New SSNY designated as agent of LLC County. Princ. office of LLC: 301 W. be served. SSNY shall mail process process against it may be served. York County. SSNY designated as upon whom process against it may be 108th St.- Ste. 6A, NY, NY 10025. to: New York Physician, PLLC, 350 SSNY shall mail process to: Matthew agent of LLC upon whom process served. SSNY shall mail process to the SSNY designated as agent of LLC 5th Ave., 59th FLR, NY, NY 10118. L. Levine, Esq., 565 Fifth Ave., 7th Fl., against it may be served. SSNY shall LLC, 285 Lafayette Street, 4B, NY, NY upon whom process against it may Purpose: Medical Services. NY, NY, 10017, also the registered mail copy of process to 801 Amsterdam 10012. Purpose: any lawful activity. be served. SSNY shall mail process Ave, Suite 9A, New York, NY 10025. to the LLC at the addr. of its princ. Notice of Formation of One Click for agent. Purpose: practice the profes- sion of law and any lawful activities. Purpose: any lawful activities. BlackSteel Capital Group LLC. filed office. Purpose: Any lawful activity. Shellfish, LLC. Arts. of Org. files with with Secy. of State of NY (SSNY) on Secy. of State of NY (SSNY) on 7/11/11. Ofc in NY Cty. SSNY des- Notice of Formation of Harlem Dowling TRICKSTER FIGURE FILMS LLC, a Notice of Formation of PETE THE Managers LLC, Art. of Org. filed 06/21/2011. Office location: NY County. domestic Limited Liability Company DOG, LLC. Arts. of Org. filed with Secy. ignated agent of LLC upon whom SSNY designated as agent of LLC process against it may be served. Sec’y of State (SSNY) 4/27/11. Office (LLC), filed with the Sec of State of of State of N.Y. (SSNY) on 6/29/11. location: NY County. SSNY desig- upon whom process against it may NY on 7/8/11. NY Office location: New Office location: New York County. SSNY shall mail process to: c/o be served. SSNY shall mail process United States Corporation Agents, Inc., nated as agent of LLC upon whom York County. SSNY is designated as SSNY designated as agent of LLC process against it may be served. to: 106 Lake Ave., Apt. 2, Yonkers, agent upon whom process against upon whom process against it may 7014 13th Ave., Ste 202, Brooklyn, NY 10703. General Purposes. NY 11228. Purpose: General. SSNY shall mail copy of process to the LLC may be served. SSNY shall be served. SSNY shall mail process 37 W. 20th St., Ste. 603, NY, NY Name: LIMEKILN REAL ESTATE mail a copy of any process against the to: The LLC, 101 West 12th Street, 10011. Purpose: any lawful activities. LLC served upon him/her to Loring Apt. 7Z, New York, NY 10011-8114. Notice of Formation of Troop 41 ADVISORS, LLC Art. Of Org. Filed Sec. Productions, LLC. Arts. of Org. filed Of State of NY 07/08/2011. Off. Loc.: Mcalpin, 39 Great Jones St., #7, NY, Purpose: any lawful activity. NOTICE OF FORMATION of 333 Fish NY 10012. General Purposes. with Secy. of State of NY (SSNY) on Tacos NY 1, LLC, Arts of Org filed w New York Co. SSNY designated as Notice of Formation Apparel Bridge 6/23/11. Office location: NY Co. SSNY agent upon whom process against it SSNY on 6/22/11 in NY County. Notice of formation of Newhouse LLC Arts. of Org. filed with SSNY designated as agent of LLC upon whom SSNY designated as agent upon may be served. SSNY to mail copy of 8/5/2011. Off. Loc.: New York Cnty. process against it may be served. process to THE LLC, 91 Central Park Enterprise LLC. Arts of Org filed with whom process may be served and the Secy of State of NY (SSNY) on SSNY designated as agent of LLC SSNY shall mail process to: The LLC, shall mail a copy of any process to West, #7B, New York, NY 10023. whom process may be served. SSNY 41 Great Jones St., 5th Fl., NY, NY Purpose: Any lawful act or activity. 7/22/2011. Office loc: NY Cty. SSNY Corporation Service Co., 80 State designated as agent upon whom shall mail process to: c/o the LLC, 1407 10012. Purpose: any lawful activities. St., Albany, NY 12207. Principal Notice of Formation of TICKET process may be served and shall mail Broadway, Ste. 1101, New York, NY Notice of Formation of HID 960 LLC, business address: 56 W 22 St., NY, BOOSTER, LLC. Arts Of Org filed process to: United States Corporation 10018. Purpose: all lawful activities. NY 10010. Purpose: any lawful act. with Secy Of State of NY (SSNY) on Agents Inc., 7014 13th Ave, Suite 202, Art. of Org. filed Sec’y of State (SSNY) Automobile Safe Drivers Club LLC. June 17, 2011. Office location: NY Brooklyn 11228. Principal business 9/11/09. Office location: NY County. OPPCAP GROUP LLC, a foreign Arts. of Org. filed with Secy. of State County. SSNY designated as Agent address: 200 Rector Pl #36N, NY, NY SSNY designated as agent of LLC Limited Liability Company (LLC) filed of NY (SSNY) on 5/23/11. Office in upon whom process against it may 10280. Purpose: any lawful activities. upon whom process against it may with the Sec of State of NY (SSNY) on be served. SSNY shall mail process NY County. SSNY designated agent be served. SSNY shall mail copy of 4/15/11. NY office Location: New to: 245 Park Ave., NY, NY 10167. Notice of Formation of 400 PROPERTY, of LLC upon whom process against process to c/o Hidrock Realty, Att: York County. SSNY is designated as Purpose: Any Lawful Purpose. LLC. Arts. of Org. filed with Secy. of it may be served. SSNY shall mail Abie Hidary, 65 W. 36th St., Ste. agent upon whom process against State of NY (SSNY) on 07/06/11. process to Jack Franco, 110 W. 32nd 1200, NY, NY 10018, the Reg. Agt. the LLC may be served. SSNY shall Entertainment Visa Consultants LLC. Office location: NY County. Princ. St - 8th Fl, NY, NY 10001. Purpose: upon whom proc. may be served. mail a copy of any process against the Arts. of Org. filed with Secy. of State office of LLC: 667 Madison Ave., 24th General. Purpose: any lawful activities. LLC served upon him/her to Francis of NY (SSNY) on 6/3/11. Office in NY Fl., NY, NY 10065. SSNY designated Notice of Formation of EHT HRPN Hager, 14 Deer Path Ln., Berkeley County. SSNY designated agent of as agent of LLC upon whom process Notice of Qualification of DailyCandy, Hts., NJ 07922. General purposes. LLC upon whom process against it against it may be served. SSNY shall MEMBER LLC. Arts. of Org. filed LLC. Authority filed with NY Dept. of may be served. SSNY shall mail mail process to Timothy P. Terry at with Secy. of State of N.Y. (SSNY) on State on 7/7/11. Office location: NY Notice of Qualification of The Apparel process to David King, 867 W 181st the princ. office of the LLC. Purpose: 6/27/11. Office location: New York County. Princ. bus. addr.: 100 Maker, LLC. Authority filed with NY St 4E, NY, NY 10033. Purpose: Any lawful activity. County. SSNY designated as agent Universal City Plz., Universal City, CA Dept. of State on 7/15/11. Office General. of LLC upon whom process against 91608. LLC formed in DE on 1/27/00. location: NY County. Princ. bus. addr.: Notice of Formation of POP Custom it may be served. SSNY shall mail NY Sec. of State designated agent of 883 Trinity Dr., Lewisville, TX 75056. NOTICE OF FORMATION OF Gerard Media LLC. Arts. of Org. filed with the process to: The LLC, 145 East 126th LLC upon whom process against it LLC formed in DE on 7/1/11. NY Sec. Capital, LLC. Arts of Org filed with Secy. of State of NY (SSNY) on 6/8/11. Street, New York, NY 10035. may be served and shall mail process of State designated agent of LLC the Secy of State of NY (SSNY) on Office location: NY County. SSNY Purpose: any lawful activity. to: c/o CT Corporation System, 111 upon whom process against it may be 05/09/11. Ofc loc: NY Cty. SSNY designated as agent of LLC upon 8th Ave., NY, NY 10011, regd. agent served and shall mail process to: CT desig. agent upon whom process whom process against it may be Notice of Formation of Wells Newell upon whom process may be served. Corporation System, 111 8th Ave., may be served and shall mail process served. SSNY shall mail process to: Realty LLC. Arts. of Org. filed with DE addr. of LLC: c/o The Corporation 13th Fl., NY, NY 10011. DE addr. of to: United States Corp Agents, Inc., c/o Barton Barton & Plotkin LLP, 420 Secy. of State of NY (SSNY) on Trust Co., 1209 Orange St., LLC: c/o The Corporation Trust Co., 7014 13th Ave, Ste 202, Bklyn, NY Lexington Ave., 18th Fl., New York, NY 2/9/11. Office location: NY County. Wilmington, DE 19801. Cert. of Form. 1209 Orange St., Wilmington, DE 11228. Princ bus addr: 300 E 40th 10170. Purpose: any lawful activity. SSNY designated as agent of LLC filed with DE Sec. of State, 401 Federal 19801. Cert. of Form. filed with DE Sec. St., #7D NY, NY 10016. Purpose: any upon whom process against it may Notice of Qualification of Comcast St., Dover, DE 19901. Purpose: all of State, 401 Federal St., Dover, DE lawful acts. be served. SSNY shall mail process lawful purposes. 19901. Purpose: all lawful purposes. Shared Services, LLC. Authority filed to: c/o The LLC, 301 E. 79th St., Notice of Qualification of Kal-Vin with NY Dept. of State on 7/7/11. Ste. 36J, NY, NY 10075. Purpose: Construction Management, LLC. Office location: NY County. Princ. any lawful activity. Place your business card in Authority filed with NY Dept. of State bus. addr.: 100 Universal City Plz., on 7/8/11. Office location: NY County. Universal City, CA 91608. LLC formed Notice of Formation of ELLDAV Crain’s Business Connection and LLC formed in NH on 5/10/11. NY Sec. in DE on 11/8/01. NY Sec. of State ENTERPRISES, LLC. Arts. of Org. filed reach New York City’s of State designated agent of LLC designated agent of LLC upon whom with Secy. of State of NY (SSNY) on upon whom process against it may process against it may be served and 8/9/11. Office location: NY County. Top Level Executives be served and shall mail process to: shall mail process to: c/o CT Princ. office of LLC: c/o Leo c/o CT Corporation System, 111 8th Corporation System, 111 8th Ave., NY, Schachter Diamonds, LLC, 529 Fifth Ave., NY, NY 10011, regd. agent NY 10011, regd. agent upon whom Ave., NY, NY 10017. SSNY designated upon whom process may be served. process may be served. DE addr. of as agent of LLC upon whom process NH and principal business addr.: 66 LLC: c/o The Corporation Trust Co., against it may be served. SSNY shall Dracut Rd., Hudson, NH 03051. Cert. 1209 Orange St., Wilmington, DE mail process to Stanley D. Friedman, of Org. filed with NH Sec. of State, 19801. Cert. of Form. filed with DE Sec. Esq., McAloon & Friedman, P.C., 123 Let Crain’s New York Business 107 N. Main St., Concord, NH of State, 401 Federal St., Dover, DE William St., NY, NY 10038. Purpose: help you secure new clients in 2011. 03301. Purpose: all lawful purposes. 19901. Purpose: all lawful purposes. Any lawful activity.

August 22, 2011 | Crain’s New York Business | 21 20110822-NEWS--0022-NAT-CCI-CN_-- 8/19/2011 2:59 PM Page 1

FOR THE RECORD

listings should e-mail descriptions to creative director, sold 93,739 shares of holds 85,274 shares. [email protected], with common stock at $55.50 on Aug. 5, in a ABOUT THIS SECTION “Real estate transaction” in the transaction worth $5,202,515. He now ● Morgan Stanley (MS) directly holds 114,534 shares. James P.Gorman, director, president and FOR THE RECORD is a weekly listing of information from the public record that subject line, or enter them online at www.crainsnewyork.com/submitadeal. chief executive, purchased 100,000 shares can help businesspeople in the New York area find opportunities, potential ● MasterCard Inc. (MA) of common stock at $20.62 on Aug. 4, in new clients and updates on competitors. COMMERCIAL The MasterCard Foundation sold a transaction worth $2,062,070. He now To ask questions or get more information on this section, contact Suzanne ● Marks Paneth & Shron signed a lease 14,806 shares of common stock at prices directly holds 955,370 shares. Panara at [email protected]. for 100,000 square feet at 685 Third Ave. ranging from $301.94 to $306.13 The firm will occupy the three base between July 29 and Aug. 2, in a Paul J. Taubman, executive vice floors. Colliers International’s Andrew transaction worth $4,501,486. It now president and co-president of Roos represented the tenant. CB Richard directly holds 12,960,000 shares. institutional securities, purchased Ellis’ Robert Alexander, Paul Amrich, 50,000 shares of common stock at BANKRUPTCIES RE/MAX Best Seller, owed $52,733.33; Howard Fiddle and Peter Turchin ● Overseas Shipholding Group Inc. (OSG) $20.38 on Aug. 4, in a transaction worth and RE/MAX Beach Properties, owed represented the landlord,TIAA-CREF. Oudi Recanati, independent director, $1,019,235. He now directly holds The following listings are selected from the $48,733.33. The rent was in the $50s per square foot. purchased 200,000 shares of common 1,149,210 shares. most recent available filings by companies stock at prices ranging from $19.86 to seeking bankruptcy protection in the RETAIL $20.11 on Aug. 4, in a transaction worth ● Phillips-Van Heusen Corp. (PVH) Southern and Eastern Districts of New GOVERNMENT CONTRACT ● Uniqlo signed a lease for 11,500 $3,997,430. He now directly holds Fred Gehring, chief executive of Tommy York. Information was obtained from U.S. OPPORTUNITIES square feet at 155 Fifth Ave. The retailer 1,149,910 shares. Hilfiger and PVH international Bankruptcy Court records available on will occupy space on the ground floor, operations, sold 28,889 shares of Public Access to Court Electronic Records. Following are selected contract lower level and mezzanine level. ● Iconix Brand Group Inc. (ICON) common stock at prices ranging from opportunities recently announced by New Lansco’s Christine Emery and Yair Neil Cole, chairman, president and chief $70.47 to $73.09 on Aug. 1, in a ● Alrose King David York City agencies.To learn how to sell Staav represented the tenant. Robert executive, exercised options on 175,000 transaction worth $2,042,825. He now 30 E. 39th St., Manhattan goods and services to city government, visit K. Futterman & Associates’ Karen shares of common stock at $2.30 indirectly holds 1,224,360 shares. Filed for Chapter 11 bankruptcy www.nyc.gov/selltonyc. For a searchable Bellantoni and Brandon Singer between Aug. 1 and Aug. 2, in a protection on July 28. The filing cites database of current procurement notices, represented landlord Eretz Group, along transaction worth $402,500. During the ● C.R. Bard Inc. (BCR) estimated liabilities of $10,000,001 to visit www.nyc.gov/cityrecord. with its in-house representative, Melissa same period, he sold 175,000 shares of Stephen J. Long, vice president, general $50 million and estimated assets of Rose. The asking rent was not disclosed. common stock at prices ranging from counsel and secretary, exercised options $10,000,001 to $50 million. Among the CONSTRUCTION SERVICES $21.90 to $23.95, in a transaction worth on 18,500 shares of common stock at creditors with the largest unsecured ● Trust for Governors Island $3,965,799. He now directly holds prices ranging from $26.01 to $35.71 on claims is LIPA, owed $226,761.48. Requests proposals by 5 p.m. on Sept. 8 STOCK TRANSACTIONS 1,753,170 shares. Aug. 3, in a transaction worth $631,543. for a contractor to provide a North On the same day, he sold 18,500 shares ● Seven Twenty-Seven Island medium-voltage electrical system Following are recent insider transactions at ● Dun & Bradstreet Corp. (DNB) of common stock at $93.97, in a 229 W. 43rd St., Manhattan assessment. Contact Bob Ryder at New York’s largest publicly held companies Sara Mathew, chairwoman, president transaction worth $1,738,491. He now Filed for Chapter 7 bankruptcy (212) 809-3452 or [email protected]. filed with the Securities and Exchange and chief executive, exercised options directly holds 22,956 shares. protection on July 29. The filing cites Commission. Listings are in order of on 75,000 shares of common stock estimated liabilities of $500,001 to $1 transaction value.The information was at $31.36 on Aug. 1, in a transaction Timothy M. Ring, chairman and chief million and estimated assets of $100,001 REAL ESTATE DEALS obtained from Thomson Reuters. worth $2,351,625. On the same day, executive, sold 12,259 shares of common to $500,000. Among the creditors with she sold 52,200 shares of common stock at $90.06 on Aug. 9, in a the largest unsecured claims are Master Companies that would like to have details ● Coach Inc. (COH) stock at $71.38, in a transaction transaction worth $1,104,014. He now International Realty, owed $53,800.01; of their recent transactions appear in these Reed Krakoff, president and executive worth $3,726,276. She now directly directly holds 254,743 shares. Ⅲ

PUBLIC & LEGAL NOTICES

Notice of Qual. of J. J. B. Hilliard, W. Notice of Qual. of 1180 AOA Funding NOTICE OF FORMATION OF Notice of Qual. of 371 Seventh Avenue Notice of Formation of EAST RIVER L. Lyons, LLC. Auth. filed with Sec of LLC, Auth. filed Sec’y of State (SSNY) Radiology 2nd Opinion, LLC. Co., Lessee LLC, Auth. filed Sec’y of PRESERVATION MANAGEMENT, LLC. State NY (SSNY): 5/24/11. Office in 4/28/11. Office loc.: NY County. LLC Articles of Organization filed with the State (SSNY) 7/13/11. Office loc.: NY Arts. of Org. filed with Secy. of State NY County. Formed in KY: 11/30/1984. org. in DE 4/26/11. SSNY desig. as Secretary of State of NY (SSNY) on County. LLC org. in DE 7/7/11. SSNY of NY (SSNY) on 7/26/2011. Office SSNY designated agent of LLC upon agent of LLC upon whom process 06/15/11. Office location: NEW YORK desig. as agent of LLC upon whom location: NY County. Princ. office of whom process against it may be against it may be served. SSNY County. SSNY has been designated process against it may be served. LLC: c/o Preservation Development served & shall mail process to: 500 shall mail copy of proc. to NRAI, as agent upon whom process against SSNY shall mail copy of proc. to David Holdings LLC, 641 Lexington Ave., 15th W. Jefferson St Ste 700, Louisville, 875 Ave of the Americas, NY, NY it may be served. The Post Office Duncan c/o Denihan Hospitality Group, Fl., NY, NY 10022. SSNY designated KY 40202. Principal Office: 500 W. 10001, the Reg. Agt. upon whom address to which the SSNY shall mail 551 5th Ave., NY, NY 10176, the Reg. as agent of LLC upon whom process Jefferson St Ste 700, Louisville, KY proc. may be served. DE off. addr.: a copy of any process against the LLC Agt. upon whom proc. may be served. against it may be served. SSNY shall 40202. Arts. of Org. filed with KY 160 Greentree Dr., Ste. 101, Dover, served upon him/her is: 35 White DE off. addr.: 160 Greentree Dr., Ste. mail process to c/o East River Sec Of State, Div. of Corp. Business DE 19904. Cert. of Form. on file: Street, #5, NY, NY 10013. The prin- 101, Dover, DE 19904. Cert. of Form. Preservation Development, LLC, 641 Filings, POB 718, Frankfort, KY SSDE, Townsend Bldg., Dover, DE cipal business address of the LLC is: on file: SSDE, Townsend Bldg., Dover, Lexington Ave., 15th Fl., NY, NY 40602. Purpose: General. 19901. Purp.: any lawful activities. 35 White Street, #5, NY, NY 10013. DE 19901. Purp.: any lawful activities. 10022. Purpose: Any lawful activity. NOTICE OF FORMATION OF LIMITED LAFORCE & COMPANY, LLC, a Purpose: any lawful act or activity. Notice of Formation of Worldwide NOTICE OF FORMATION OF LIMITED LIABILITY COMPANY. NAME: SIMCON domestic Limited Liability Company NOTICE OF FORMATION OF Elland Food Solutions LLC. Articles of LIABILITY COMPANY. NAME: GROUP LLC. Articles of Organization (LLC), filed with the Sec of State of Road Enterprises LLC. Arts of Org Organization filed with the Secretary ABSOLUTE BEST CARE TRADEMARKS, were filed with the Secretary of State NY on 6/24/11. NY Office location: filed with the Secy of State of NY of State of New York (SSNY) on LLC. Articles of Organization were of New York (SSNY) on 06/09/11. New York County. SSNY is desig- (SSNY) on 06/20/11. Office loc: KINGS 06/10/2011. Office location: NY filed with the Secretary of State of Office location: New York County. nated as agent upon whom process Cty. SSNY designated as agent upon County. SSNY has been designated New York (SSNY) on 07/15/11. Office SSNY has been designated as agent against the LLC may be served. whom process may be served and as agent of the LLC upon whom location: New York County. SSNY has of the LLC upon whom process SSNY shall mail a copy of any shall mail process to: Imelda Vasquez process against it may be served. been designated as agent of the LLC against it may be served. SSNY shall process against the LLC served C/O LegalZoom.com, Inc., 101 N. SSNY shall mail a copy of process to upon whom process against it may be mail a copy of process to the LLC, upon him/her to Marglo Associates Brand Blvd., 11th Fl, Glendale, CA the LLC, 17 Battery Place, Suite 640, served. SSNY shall mail a copy of 688 Avenue of the Americas, #3, New Ltd., 46 Woodbine Ave., Northport, 91203. Principal business address: New York, NY 10004. Purpose: Any process to the LLC, 274 Madison York, New York 10010. Purpose: For NY 11768. General Purposes. 200 W 90th St, Ste 4C, NY, NY lawful purpose or activity. Avenue, New York, New York 10016. any lawful purpose. Notice of Qualification of SYDLING 10024. Purpose: any lawful acts. Notice of Qualification of RELATED Purpose: For any lawful purpose. Notice of Qualification of AREP 55 FUTURES MANAGEMENT LLC. Notice of Qualification of Far View RECOVERY FUND AGW LLC. Auth- Notice of Qualification of Acquisition RESIDENTIAL LLC. Authority filed Authority filed with Secy. of State of NY Capital Management, LLC. Authority ority filed with Secy. of State of NY Funds GP - L.P. Authority filed with with Secy. of State of NY (SSNY) on (SSNY) on 8/5/11. Office location: NY filed with NY Dept. of State on (SSNY) on 07/18/11. Office location: NY Dept. of State on 6/21/11. Office 07/19/11. Office location: NY County. County. LLC formed in Delaware (DE) 6/29/11. Office location: NY County. NY County. LLC formed in Delaware location: NY County. Princ. bus. LLC formed in Delaware (DE) on on 8/4/11. Princ. office of LLC: Attn: LLC formed in DE on 3/10/11. NY Sec. (DE) on 07/15/11. Princ. office of LLC: addr.: 375 Park Ave., NY, NY 10152. 07/18/11. Princ. office of LLC: 505 Jerry Pascucci, 1285 Ave. of the of State designated agent of LLC 60 Columbus Circle, NY, NY 10023. LP formed in DE on 6/2/11. NY Sec. Park Ave., 21st Fl., NY, NY 10022. Americas, NY, NY 10019. SSNY upon whom process against it may be SSNY designated as agent of LLC of State designated agent of LP SSNY designated as agent of LLC designated as agent of LLC upon served and shall mail process to the upon whom process against it may upon whom process against it may upon whom process against it may be whom process against it may be principal business addr.: 575 Madison be served. SSNY shall mail process be served and shall mail process to: served. SSNY shall mail process to served. SSNY shall mail process to the Ave., 10th Fl., NY, NY 10022-2511, to c/o Corporation Service Co. (CSC), c/o CT Corporation System, 111 8th c/o Corporation Service Co. (CSC), LLC at the princ. office of the LLC. DE Attn: David B. Hathaway, regd. agent 80 State St., Albany, NY 12207. DE Ave., NY, NY 10011, regd. agent 80 State St., Albany, NY 12207. DE addr. of LLC: c/o Corporation Service upon whom process may be served. addr. of LLC: c/o CSC, 2711 upon whom process may be served. addr. of LLC: c/o CSC, 2711 Co., 2711 Centerville Rd., Ste. 400, DE addr. of LLC: Corporation Trust Centerville Rd., Ste. 400, Wilmington, DE addr. of LP: 1209 Orange St., Centerville Rd., Ste. 400, Wilmington, Wilmington, DE 19808. Cert. of Form. Co., 1209 Orange St., Wilmington, DE DE 19808. Cert. of Form. filed with Wilmington, DE 19801. Name/addr. DE 19808. Cert. of Form. filed with filed with DE Secy. of State, Div. of 19801. Cert. of Form. filed with DE Secy. of State of DE, John G. of genl. ptr. available from NY Sec. of Jeffrey W. Bullock, Secy. of State of Corps., John G. Townsend Bldg., 401 Sec. of State, Federal & Duke of York Townsend Bldg., Federal and Duke State. Cert. of LP filed with DE Sec. DE, 401 Federal St., Dover, DE Federal St., Ste. 4, Dover, DE 19901. Sts., Dover, DE 19901. Purpose: all of York Sts., Dover, DE 19901. of State, 401 Federal St., Dover, DE 19901. Purpose: Any lawful activity. Purpose: Any lawful activity. lawful purposes. Purpose: Any lawful activity. 19901. Purpose: any lawful activity.

22 | Crain’s New York Business | August 22, 2011 20110822-NEWS--0023-NAT-CCI-CN_-- 8/19/2011 8:04 PM Page 1

the Fourth of July. If you wanted to take off,they’d say,‘Don’t come back Food push’s dilemma here.’ ” Supervisors called workers Coney Island “cockroaches,aliens and tarantulas,” Continued from Page 1 posed to ones that rely on exporting Ms. Corona said. Some tried to Continued from Page 3 million, 50% more than last year. the street from Pur Pac Inc., a sup- or outsourcing,” said Asima Jans- unionize, but were fired in 2008. sibly more water rides and go-karts. Much of the company’s success is plier of rice, cooking oil and soy veld,a vice president at the city Eco- Food workers have begun to CAI will also upgrade the historic due to its ability to incorporate sauce to many of the city’s top Chi- nomic Development Corp. fight back. Some have joined with Cyclone roller coaster and, more Coney Island’s rich history into the nese restaurants. They gathered In addition to the kitchen incu- Focus on the Food Chain, an initia- controversially,the shops and restau- two new parks. The original Luna there to announce a $470,000 settle- bators, the city is launching a pro- tive of Mr. Gross’ organization and rants along a stretch of boardwalk. Park,whose name the company uses ment with the company to resolve gram to assist immigrant food en- the Industrial Workers of the World Mr.Ferrari is also exploring ways to and whose entrance it carefully federal lawsuits and unfair labor trepreneurs and an investment fund union. They won $340,000 in back bring free Wi-Fi to the area and step replicated, dates back to the early practice charges alleging more than to help small food manufacturers. wages last year from seafood distrib- up the marketing of Coney Island. 1900s. CAI also revived some of the $1 million in unpaid wages. But some existing businesses utor Wild Edibles and last week an- “If we can capture 5% of the 45 old rides, if in name only. The The two events displayed the have attracted scrutiny, particularly nounced the Pur Pac deal. Both set- million tourists who come to New Steeplechase, for example, has been promise and the pitfalls of food in the hardscrabble corridor from tlements were buoyed by customer York, we can make a big difference,” reborn as a 40 mile-per-hour roller manufacturing and distribution in East Williamsburg boycotts. he said,acknowledging he’s not even coaster. As for next year’s additions, the city. With consumers seeking to Maspeth, where FOOD-MAKING Brandworkers has close to that goal. But he is noticing the company said that it has been more locally sourced food and food businesses are STRENGTH IN NYC other actions in fed- a few more Europeans in the parks. surveying visitors and that nothing politicians looking to create more concentrated. eral court, including has been finalized. jobs, the city has zeroed in on the The state De- Food manufacturing jobs suits against a bever- Teens and screams “We have many options in our one kind of manufacturing that has partment of Labor is 15,956 14,787 age distributor and a Last season, with the 19-ride, pocket,” said Mr. Zamperla, who remained relatively strong: food. investigating several 2000 2010 bakery. Mr. Gross family-friendly Luna Park up and envisions a new 15-story Ferris But there is a fly in the soup. food manufactur- Overall manufacturing said local companies running, 450,000 people visited the wheel with a view of the Verrazano Worker exploitation and sweatshop ing and distribution jobs that follow labor and amusement parks. As of the end of narrows and the Manhattan skyline. conditions in the industry can tilt the cases, a spokesman safety laws frequent- July,with 10 weeks remaining in the In 2002, Mr. Zamperla estab- scales against businesses that follow said. And inspec- 176,800 76,500 ly call to applaud his 2011 season, 400,000 visitors had lished CAI specifically to operate the laws governing wages and hours. tions by the U.S.Oc- 2000 2010 group for helping to already come to the parks. The ad- Central Park’s summer amusement Sources: NYS Department of Labor, The death earlier this year of cupational Safety U.S. Bureau of Labor Statistics level the playing field. dition of the teen-oriented Scream park, Victorian Gardens at Woll- Juan Batten, a 22-year-old Guate- and Health Admin- Jan Butler, direc- Zone—with the first new roller man Rink.It is currently renegotiat- malan immigrant who became istration in the area tor of plant opera- coasters since the Cyclone opened ing a 10-year extension on its sub- caught in a tortilla-factory mixer have been nearly doubled this year, tions at Tom Cat Bakery in Long Is- 83 years ago—is attracting more lease with the Trump Organization. that lacked proper safeguards,shone largely because of Mr.Batten’s death land City,believes some bakeries cut people. Separately, the parks have In addition, CAI is waiting to hear a spotlight on an industry that offi- at Tortilleria Chinantla. corners. “It’s the Wild West,” he created 400 jobs, half of them filled about a proposal it submitted last cials say offers vast opportunities. Inspections of three tortilla fac- said.“Everyone wants to get your cus- locally, according to the city. year to revive the 280-acre Rye Play- “Food can be an economic en- tories in Brooklyn, including Chi- tomers. It’s tough.” Mr. Butler said “It has been fabulous; they have land in Westchester County,the na- gine,” City Council Speaker Chris- nantla, yielded 34 workplace viola- he would rather offer better bread exceeded our expectations,” said tion’s first planned amusement park. tine Quinn said after touring the tions, an OSHA spokesman said. and service than cheaper prices. Nate Bliss, vice president of the city Long Island City kitchen, one of The companies are contesting Meanwhile, Ms. Corona waits Economic Development Corp. and Coney is natural fit two commercial food incubators the them. Chinantla had been without for a settlement. She and her col- president of the Coney Island Devel- “Zamperla has done nicely in city has launched. workers’ compensation insurance leagues have persuaded 60 super- opment Corp.“Last year,visits to the New York,” said Chip Cleary, pres- for 10 months before the accident. markets, including Fairway, Zabar’s beach and businesses broke all sorts ident of the International Asso- Sector has shelf life “The business model of many of and the Park Slope Food Coop, to of records, and despite the weather ciation of Amusement Parks and While manufacturing as a whole these companies is to exploit recent stop carrying Flaum products. we are on pace to surpass that.” Attractions. “Coney is a natural ex- has shed more than 100,000 jobs in immigrants,” said Daniel Gross, ex- Flaum is challenging a 2009 Na- Even CAI’s rivals are impressed. tension for them.” the 2000s, food manufacturing has ecutive director of the labor group tional Labor Relations Board ruling “This year is one for the record Not everyone is happy about held up, even posting minor gains in Brandworkers International. “It’s that it unlawfully retaliated against books,” said Dennis Vouderis, own- that, certainly not the seven long- the past year or so.In 2010,it account- noteworthy because all of us who eat Ms.Corona and her colleagues,argu- er of 35-year-old Deno’s Wonder time boardwalk businesses—in- ed for about 15,000 jobs in the city, food in New York depend on work- ing that it does not have to pay them Wheel Park,which is sandwiched be- cluding 35-year-old Ruby’s Bar and and food wholesaling for 20,000,U.S. ers in this sector to survive, yet it is $270,000 in back wages because the tween Luna Park and Scream Zone. Grill and Cha Cha’s—that will de- Bureau of Labor Statistics data show. largely an invisible workforce.” workers were undocumented. Back in Italy,Alberto Zamperla, part in November. Only one of the Food manufacturing in the city is Maria Corona, an immigrant Alvin Blyer, regional director of who oversees the fourth-generation original businesses will return. an estimated $5 billion-a-year in- from Mexico, scoured Brooklyn in the NLRB, said Flaum has yet to family-run company,is counting on Mr. Ferrari said he is close to dustry. Households here consume 2004 for work to support her four prove its argument. The workers, his Brooklyn investment. Zamperla signing up replacements, which will $2.3 billion a year in locally made children. She walked into the near- meanwhile, have taken their case to generates $80 million in sales and spend as much as $6 million giving goods, and restaurants an addition- ly century-old Flaum Appetizing one of Flaum’s biggest customers. makes about 200 rides annually for the boardwalk storefronts a much- al $500 million. Corp. in Williamsburg, which pro- They are attempting to persuade clients including Disney and Six needed face-lift and provide a wider Analysts who reviewed City duces kosher products, and was Apax Partners,the private equity firm Flags. Last year, he sold Zamperla’s selection of food options. Hall’s industrial policy over the past hired on the spot. For four years, she that owns the Israeli-based kosher amusement park in northern Italy to “It has been run-down for the year recommended zeroing in on prepared tuna salad, chopped veg- cheese giant Tnuva Food Industries, focus on Coney Island. past 40 years,” said Mr. Ferrari. food manufacturing and distribution, etables and made pickles, working to stop using Flaum as a supplier. Under its agreement with the “We’re trying to develop a Coney because of the 9 million people, in- 60 to 70 hours per week for $5.50 “My hope is not so much for the city, Zamperla’s CAI gives the city Island for the thousands and mil- cluding tourists, who eat here daily. and eventually $6.50 an hour. money,” Ms. Corona said, “but that an undisclosed percentage of its rev- lions, not hundreds.” Ⅲ “Sectors more dependent on a lo- “They never paid us overtime,” justice can be made so no other enues and pays the city $100,000 a IS N L TE to a discussion at cal economy or customer base will Ms.Corona said.“We never had any workers have to work under these year in rent through 2020.This year, CrainsNewYork.com/podcasts show stability or do better, as op- paid holidays or sick days, not even conditions.” Ⅲ it is expected to ring up sales of $15 Soccer returns to the Big Apple

Continued from Page 3 the team’s biggest problems is where community has to be involved early Mr. Laveglia said. “They need to it plays—at St. John’s Belson Stadi- on as a first step.” stuff the team down some people’s um. The field, on top of a parking Despite its poor record, FCNY throats.” garage, has a capacity of 2,600. was featured in the Game of the Two key numbers tell the story: “Our long-term viability hinges Week on Fox Soccer on July 1,when Attendance averaged between 500 on having a place of our own,” said it defeated the Antiguan national and 600, and tickets started at $12. Mr. Peterson, who hopes to build club in front of a home crowd of “We know we’re going to lose mon- one—in Queens, of course—by more than 2,000. In June, the club NO-SHOW: FCNY ey this year,” said Mr. Peterson. He 2013. “There’s only so much we can had advanced to the third round of attendance this and Vice President Jo-Ellen Treiber, do at St. John’s to make it attractive the U.S. Open Cup, where it lost 2- season averaged a former insurance executive, are to the fans.” 1 to the (New Jersey-based) New between 500 and 600, in a stadium footing this year’s $400,000 bill for Finding a site for a new stadium, York Red Bulls. FCNY would like that holds 2,600. player salaries—one part of an over- funding its construction and getting to work the matchup into a rivalry. all operating budget that he esti- approvals—every one is an involved Recently,FCNY announced that mates at “just over seven figures.” process. it would do a preseason tour in momentum will draw more fans— Queens residents. “I’m certainly open to the idea of Guyana and Trinidad and Tobago in if only as a substitute for the home- “Let that overseas club be your A place of their own the stadium,” said Queens Borough February. town teams followed religiously by football wife,” Mr. Peterson said. As Mr. Peterson sees it, one of President Helen Marshall. “But the The club hopes that its growing tens of thousands of foreign-born “We’ll be your mistress.” Ⅲ

August 22, 2011 | Crain’s New York Business | 23 20110822-NEWS--0024-NAT-CCI-CN_-- 8/19/2011 7:01 PM Page 1

cut it,according to analysts.They be- want us to provide all the services we toxic mortgages that infests the bank. lieve it’s time for North Carolina- provide—the corporation to be able BofA took nearly $21 billion in Bank of America based BofA to give up its dreams of to provide corporate investment pretax mortgage-related losses last being a major Wall Street and global banking advice to them, an individ- quarter,overwhelming the $4 billion Continued from Page 1 Put another way, the discount institution and return to its roots as a ual to be able to provide both bank- profit generated by its other activi- still resolutely in the dumps, in- that investors assign BofA shares is traditional deposit-taker and lender. ing and brokerage and investing ad- ties. Such ugly numbers will likely vestors have all but written off nearly as large as the market value of “The goal is to be like Wells Far- vice to them,” Mr. Moynihan said. continue, considering that BofA’s BofA. Its stock has fallen nearly JPMorgan Chase and larger than go—not a money-center bank,but a Still, events may force his hand. legacy asset-servicing unit had $1 50% this year—the worst decline for that of Oracle, PepsiCo or Verizon. huge regional one,” Ms. Bush said. BofA’s $9 billion loss in the second trillion in delinquent mortgages and any big bank in the U.S. or Europe. No wonder BofA Chief Execu- quarter was its largest ever, and its other loans at the end of 2010, ac- Even though BofA has relatively lit- tive Brian Moynihan is furiously Largest quarterly loss ever stock trades at a paltry 0.35% of its cording to a company presentation. tle exposure to Italy, Spain or the trying to reconfigure his struggling BofA would not comment on book value—far below the median The most immediate issue is fig- other European nations that pro- institution. He’s selling noncore as- Ms. Bush’s remarks. But earlier this 0.94% ratio that the top 50 banks uring out how much BofA will have vided the fuel for last week’s market sets, closing branches, pulling back month,during an unusual midquar- fetched as of June 30, according to to repay institutional investors who panic, its problems stateside are on lending and exiting lines of busi- ter conference call organized by a RBC Capital Markets. sued because they were sold defec- considered so serious that there’s ness such as proprietary trading. hedge fund investor, Mr. Moynihan The depressed figure means in- tive mortgages. It could be on the now a $130 billion gap between the Last week,the bank said it would cut insisted that he is not interested in vestors believe that BofA is either hook for more than $44 billion in re- bank’s market valuation and the 3,500 jobs, with more to come. leading a major strategic retreat or overvaluing the loans it holds or fac- funds, and in a worst-case scenario, price it would fetch if its stock mere- But tinkering around the edges breaking up his bank, which has as- ing a massive loss.That’s not a bad as- the tab could reach $62 billion, ac- ly traded at the industry average. and trying to ride out the storm won’t sets of $2.3 trillion. “Customers sumption, considering the plague of cording to a Compass Point Re- search & Trading report earlier this month. Yet, BofA has set aside only $18 billion in reserves. In the meantime, Mr. Moynihan is raising cash by essentially selling the furniture stored in the attic.Last week, he parted with BofA’s Cana- dian credit card business, his 34th divestiture since becoming CEO at the start of last year, according to Bloomberg data.He’s also gotten rid of private equity investments, a mi- nority stake in money-management firm BlackRock and,for good meas- ure, the bank’s Korean wealth man- agement business. But he may have to hock the jew- els if mortgage losses reach the high end of estimates. First to go would most likely be BofA’s 10% stake in China Construction Bank, which the bank says is worth $21 billion. Parting with Merrill Lynch If it were to need still more cash, BofA could be forced to part with some or all of Merrill Lynch, its best-performing business at the moment. Merrill in its entirety would probably fetch about $30 bil- lion, based on Morgan Stanley’s current value. Mr. Moynihan insisted in this month’s conference call that he wouldn’t sell Merrill, whose retail brokerage force is a key sales channel. But Ms.Bush suggests he might dis- pose of most of Merrill’s investment banking operations,which are woven into BofA’s global banking and mar- kets division. That division generat- ed $3.7 billion in earnings over the first half,about the same as Goldman Sachs. But such earnings are inher- ently volatile and entail taking large risks—something regulators want to see large banks doing less. Some investors speculate that Mr. Moynihan may deal with his bank’s mortgage problems by put- ting into bankruptcy the Country- wide mortgage division, the source of much woe since BofA bought it in 2008. But that may be wishful thinking. Experts believe there’s no way BofA can fence off Country- wide, since the bank disclosed four months after the deal that it had tak- en control of the mortgage origina- tor’s assets and liabilities. “We see no plausible way for Bank of America to disclaim Coun- trywide,” Adam Cohen, an analyst at debt-research firm Covenant Re- view, wrote in a recent report. Mr. Moynihan, it seems, is doomed to be mired for some time.Ⅲ

LISTEN to a discussion at CrainsNewYork.com/podcasts

24 | Crain’s New York Business | August 22, 2011 20110822-NEWS--0025-NAT-CCI-CN_-- 8/19/2011 5:03 PM Page 1

Black women lost 258,000 jobs between June 2009 and June 2011 BUSINESS LIVES Source: National Women’s Law Center

HOT JOBS EXECUTIVE INBOX Anne Fisher CHIEF CONTRACTING OFFICER ORGANIZATION ColumbiaDoctors Reinventing JOB DESCRIPTION Negotiate contracts with health care payers firm’s bonus MOST IMPORTANT TASK Track KEEP CHARACTER: plan pays off and maximize revenues Stephen Gabis was a theater actor for 20 CREDENTIALS NEEDED years before he WITH THE FOURTH QUARTER just a Advanced degree in legal studies became a dialect few weeks away, it isn’t too soon or health care management; five coach. to start thinking about year-end to eight years of relevant bonuses. What do you want experience them to accomplish? Could they SALARY $94,554 minimum help boost your bottom line? RECRUITER Internal Until about three years ago, Steve Farella and Audrey Siegel, DOWNSIDE Changes in the mar- co-founders of East Side media ketplace can easily turn a prof- itable contract into a weak one company TargetCast, approached bonuses the way most small UPSIDE Opportunity to expand companies do: “We’d look at our revenues by entering contracts management team, and based with new partners on our impressions of the work ColumbiaDoctors, a practice they did during the year, we’d formed by the physicians and come up with a bonus number,” surgeons of Columbia University, Ms. Siegel said. is a leader in academic medicine. It is made up of more than 1,200 The partners got by with that physicians known for their makeshift system while the firm innovative medical care. was young. But TargetCast— launched in September 2001 with —IRVIN IBARGUEN “one computer, no employees and no clients,” Mr. Farella recalled—now has 250 staffers, including a management team of EXECUTIVE MOVES a dozen. Thanks to clients such as Hotels.com and New York Life, Sony Music revenues have been growing at Entertainment: Peter Edge, 50, was promoted about 20% a year. to chief executive of “As we matured, we decided

RCA Music Group. larry ford our incentive-compensation plan He was previously needed more structure,” Mr. president, A&R, of GOTHAM GIGS Farella said. RCA Music Group. So he and Ms. Siegel hired Tom Corson, 51, was promoted to president and chief operating officer of Phil Palazzo, of Palazzo Advisory & RCA Music Group. He was previously Acquisitions, to design a bonus executive vice president and general system to reward managers who manager, RCA Music Group. meet specific goals for Major League Baseball Properties Inc.: Speaking in Tongues TargetCast and its clients. Chris Marciani, 38, joined as vice “It’s a matrix that basically president, national sales, in its corporate This fall, Frank Langella will star on Broadway in Man and Boy,a says, ‘If you achieve X, you’ll earn sales and marketing division. He was ‘I’m the previously vice president, sales and play about a Romanian financier. He’ll have Stephen Gabis to thank Y,’ ” said Ms. Siegel. marketing, at Michael Waltrip Racing. for his accent.The dialect coach has helped many actors, including That makes for happier Chartis: Indiana Pedro Rodriguez, 34, joined the Scarlett Johansson, perfect their speech. ¶ Mr. Gabis also instructed managers, Mr. Farella observed, insurer as director of business Jones of “because it’s not up to us what development for the U.S. warranty Angelina Jolie on her Czech accent for the movie Salt. “I was too shy their bonus is. It’s up to them.” division. He was previously senior manager of product development for accents. to talk to her at first on the set,” the 62-year-old bachelor said. His The amount of the bonuses Assurant Solutions. biggest Broadway client is Jersey Boys, for which he has taught scores paid has risen for each of the The Boston Consulting It’s a great of performers to talk like frontman Frankie Valli. ¶ A Brooklyn past two years and will be even Group: Tom McInerney, higher this year, he said. Profits 55, joined the adventure’ native of Irish descent, Mr. Gabis prowls city streets with a tape are climbing, too: “Under the old management consult- recorder in search of accents and gives clients a CD with examples system, people were a lot less ing firm as a senior cost-conscious. Now, to meet their adviser. He had been of what they’re studying. “I’m the Indiana Jones of accents,” he said. chairman and CEO of “It’s a great adventure.” ¶ Mr. Gabis was a stage actor for 20 years goals, they’re finding creative ways to do more with less.” ING Americas. and often found himself helping colleagues master various accents. MWW Group: Ephraim Cohen, 41, joined One added benefit: Since the the public relations firm as executive He took up coaching full time in 1995 and now often works seven bonus plan began, Ms. Siegel said, vice president and global practice leader, days a week. When he does have free hours, he prefers going to a “client turnover has been zero.” technology and digital content. He was previously president of the Fortex movie rather than the theater. “Seeing a movie is more relaxing,” Mr. DO YOU GIVE year-end bonuses? How Group, which he founded. Gabis said. “I’m not worried about anyone goofing up.” do you set the amounts? Tell us at —jonas altman-kurosaki —miriam kreinin souccar www.crainsnewyork.com/execinbox.

August 22, 2011 | Crain’s New York Business | 25 20110822-NEWS--0026-NAT-CCI-CN_-- 8/19/2011 11:36 AM Page 1

RÉSUMÉ REVIEW Titles get needed tech flair Is your job search all it could be? We ask the experts. Nast’s operations after Viacom’s? well for print but needed to be NAME MARTIN W. BAICKER CTO spurs Condé Nast No,no,no.Condé actually has a huge changed for the online world. SUMMARY to embrace change in advantage over a public company.We Hospital operations executive with record of What difference have your changes can be much more forward-focused, driving revenue, improving performance site content, processes much more proactive.A lot of [what made to the reading experience? needed to change] was more of an The way each website looks can now PROFESSIONAL EXPERIENCE attitudinal issue than capability. be changed by the editors. If there’s a Interfaith Medical Center, Brooklyn BY MATTHEW FLAMM new story coming up,they can design Chief operating officer, senior vice president, Aug.-Dec. 2010 What was that attitudinal issue? it and publish when they want. Be- Hired by management company to oversee operations. Identified nearly t’s been almost a year since Joe One of the things I’m moving us to- fore, the tech team had to work very $1 million in quick-hit savings opportunities; oversaw correction of 40 Simon became Condé Nast’s ward is where we are not averse to closely with the editorial staff, and Joint Commission Life Safety/Environment of Care standard deficiencies first chief technology officer. change.Change is not just “nice”;it’s editors couldn’t publish themselves. Meadowlands Hospital Medical Center, Secaucus, N.J. Since then, the former Viacom mandatory. And getting the teams SVP, administrator, 2001-2010; SVP of operations, 1996-2001 ICTO has been modernizing the to understand that, yes, you built What’s next? Reversed three years of financial losses; led initiatives to upgrade digital operations of the privately something, but you don’t have We’re looking at what role we can practices, improve performance ratings, build profitability and reputation held maga- to be wedded to it. That play with e-commerce: How can EDUCATION zine giant, will hold you up. we integrate it in the editorial whose titles landscape? NYU’s Wagner School of Public Service, M.P.A., health administration MOVERS & include Vogue, What did you find on the SUNY, Empire State College, B.S., human services SHAKERS Vanity Fair tech side at Condé Nast? Where do you stand on the Résumé appears in condensed form. and The New We were doing a lot debate over whether magazine EXPERT ADVICE Yorker. of cutting-edge work. iPad applications should be Joe A native of But a lot of it was very print replicas or “iPad-native”? Martin has a high-quality background in hospital operations and a solid India, Mr. Si- custom; it couldn’t scale That will depend on the career track. His résumé looks professionally prepared: It’s a bit too busy Simon mon spent easily. So I started mov- brands and the type of user ex- and fancy, and acts like a marketing piece. Martin should consolidate nine years as a ing us to a more stan- perience they want to pro- entries, shorten some of the accomplishments and make the résumé principal in dardized approach. And vide. People seem to more linear. He should add graduation years to emphasize continuity. Booz Allen Hamilton’s media prac- there were fi- want replicas —marc gouran, president, Solomon Page Healthcare tice, and also worked at the Reader’s nancial these days, To contact this candidate or to be featured in “Résumé Review,” e-mail us Digest Association. systems but we’re at [email protected]. that still learn- Were you appalled at the state of Condé work ing. Ⅲ

The Most Prestigious Professional Address in New York City 800 FIFTH AVENUE

800A Fifth Avenue at 61st Street Overlooking Central Park

26 | Crain’s New York Business | August 22, 2011 20110822-NEWS--0027-NAT-CCI-CN_-- 8/19/2011 5:04 PM Page 1 chemex / INSATIABLE CRITIC Gael Greene The cost is $20 for members and $30 for flickr.com THE nonmembers with advance registration, or $35 for all at the door (cash only). For more information, visit WEEK http://networkingforprofessionals.com. CULTURAL EVENTS It’s ambitious, MONDAY, AUGUST 29 Pick AHEAD Join MALARIA NO MORE for of the cocktails and hors d’oeuvres to raise money week buck ennis with a local twist AUG. 29-SEPT. 4 and generate awareness of the organization’s mission. Proceeds go toward the charity’s effort to end malaria WHAT HE’S CONFERENCES deaths in Africa by 2015. The fundraiser READING Bread & Tulips strong AND SEMINARS will take place from 7:30 p.m. to 10 p.m. WEDNESDAY, AUGUST 31 at Soho House, 29-35 Ninth Ave.Tickets on pizza, pasta; bring The NEW YORK PUBLIC LIBRARY invites cost $125 in advance or $150 at the door. SINCE TAKING THE HELM of the you to “Budgeting! Cash and Credit.” To get more information or buy tickets, Port Authority of New York & New your own flowers The seminar will introduce savings and visit www.malarianomore.charity Jersey as its executive director in budget concepts, review banks and happenings.org or call (212) 710-5883. 2008, Christopher Ward has here are the banking products, and cover investment been credited for getting the tulips?” we cry. principles. This free lecture will take FRIDAY, SEPTEMBER 2, TO SUNDAY, SEPTEMBER 4 construction of the World Trade It’s too beige and place at the Science, Industry and Business Library, 188 Madison Ave., New York’s electronic music festival, Center site back on track. lonely in the from 1:15 p.m. to 2:15 p.m. Seating is ELECTRIC ZOO, returns for an end-of- As the 9/11 Memorial opening W basement of the limited. For more information, visit summer bash. Headliners include approaches, Mr. Ward has been Giraffe Hotel.Bread & Tulips could www.nypl.org or call (917) 275-6975. electronic music superstars, D.J. Tiësto, busy answering questions about use some color. I personally feel PLEASANT SURPRISE: Rustic pizza Armin van Buuren and David Guetta. downtown and the WTC, but that cheated. “Where are the tulips?” I NETWORKING RECEPTIONS The event will take place at Randall’s TUESDAY, AUGUST 30 Island Park, from 11 a.m. to 11 p.m. For hasn’t stopped him from getting in ask the waiter. some summer reading. “They’re not in season,”he replies. BREAD & TULIPS GOLDEN NETWORKING invites you to its ticket pricing and the lineup, visit Mr. Ward recently finished Ill “But they must be in season 365 Park Ave. South monthly networking event with Chinese www.madeevent.com/electriczoo. somewhere.” (212) 532-9100 executives, investors and entrepreneurs. Fares the Land, by Tony Judt, and www.breadandtulipsnyc.com The event will take place at San Rocco, SATURDAY, SEPTEMBER 3 Cleopatra: A Life, by Stacy Schiff. “We try to be local,” he responds 39 W. 24th St., from 6 p.m. to 9 p.m. The ASIA SOCIETY MUSEUM presents “The with pride and finality. Never mind He describes Mr. Judt’s book as a The cost to attend is $10. To get more Buddhist Heritage of Pakistan: Art of short, liberal economics that the brick oven sending out art- information and to register, visit Gandhara,” an exhibition of sculptures, philosophy book. “It’s very fully singed pizzas is from Modena. CUISINE American www.chinahappyhour.com or call reliefs, and works of gold and bronze.The Surely the Taleggio makes a signifi- (516) 761-4712. exhibition will run through October.The thoughtful,” he said. Mr. Ward cant carbon footprint, adding wild PRICE RANGE Entrées $17-$29 museum is at 725 Park Ave. and is open admits that he admires the last WEDNESDAY, AUGUST 31 Tuesday through Sunday. For hours, queen of Egypt. “If only I could be richness to the delightfully lumpy SERVING Dinner, Mon.-Sat. NETWORKING FOR PROFESSIONALS polenta, a rustic grind from Anson will admission fees and other information, a leader like her,” he said. RESERVATIONS Wouldn’t hurt hold a high-speed networking event at visit www.asiasociety.org/arts/asia- Additionally, he reread one of Mills. And the tellicherry pepper the Houndstooth Pub, 520 Eighth Ave., society-museum or call (212) 288-6400. flew here from India. Oh, never NOISE LEVEL Quiet so far downstairs room, from 6 p.m. to 8 p.m. —suzanne panara his favorites: The Maltese Falcon, mind. I’m getting used to restaurant by Dashiell Hammett. I can’t wait to return. mantras that are more poetic than To view Crain’s classified events listings, go to www.crainsnewyork.com/events —AMANDA FUNG the food. I will definitely go back. But as the evening unfolds, I dis- I’ll let them simmer awhile. cover that is definitely not the case NO HATS Never again. here. What chef Benjamin Lam- bert is up to is determinedly ambi- tious. He’s doing it all, desserts and the menu puts it, two pastas, a fish, DATE bread (the focaccia with black olive a vegetable misto, three meats. MEET CRAIN’S MONDAY, SEPTEMBER 19, 2011 bruises), remarkable bread sticks, Both pastas are brilliant. The PLACE pickling, curing, butchering. lamb ragù spooned over Lambert’s 583 PARK AVENUE If the lack of tulips has dampened elongated hand-rolled trofie noodles expectations,we’re all pleasantly sur- reveals its complexity in the mouth MOST TIME 2011 12:00-2:00 PM prised by the rustic free-form piz- with mint, scallion and pecorino, an zas, crisp and sturdy, with excellent alchemy of lamb saucing.The mac- PURCHASE TICKETS flavor in the blistered dough—both cheroni alla chitarra is firm, as it POWERFUL INDIVIDUALS: $299 the heirloom cherry-tomato pie should be, with razor clams, corn, TABLES OF TEN: $3,000 with white anchovies and wild wa- torn basil leaves and toasted crumbs. For tickets, go to tercress, and one with lardo, sorrel, We consider ordering the www.crainsnewyork.com/events-women farm-made ricotta and a farm egg. smoked pork shoulder with a farm WOMEN in For more information about sponsorship Our five are sharing meatballs, egg and dandelion greens, or black opportunities, contact Trish Henry at too—soft and complex, tucked into sea bass with coco and fava beans in NEW YORK CITY 212.210.0711 or [email protected] a divided dish alongside sweet-and- a seafood broth. But we’ve eaten so sour eggplant with chopped pine much and exclaimed so often (swal- nuts. I can taste the pork. “Actually, lowing our own hot air) that the no- it’s pork,lamb and beef with Roman tion is voted down. Crain’s New York Business coriander, also known as black Lambert moved through cumin,” the chef tells me later. kitchens at Le Cirque, Picholine recognizes what it means to Then the fritto misto arrives like and Town before moving to Wash- command incredible power in this a mushroom cloud, ballooning out ington,D.C.,where he most recent- city. On September 19th, Crain’s will of its shiny charlotte mold, provok- ly chef ’d at Nora’s, America’s first honor The 50 Most Powerful Women ing cries of astonishment. What is certified organic restaurant. He’s in New York City—an authoritative it? What’s that floating on top? absorbed details that may not show, list of the most important female “Pig’s head,” someone cries. like grano arso: scorched flour. leaders running businesses and In the history of mixed frying, I Toasting the flour gives a nutty taste organizations that drive New York’s cannot imagine a more exotic gath- to his trofie. And he looks to a non- ering:chickpea panisse,green toma- profit co-op in Lancaster, Pa., for economy. Meet these elite women toes, homemade sausage-stuffed products he can’t find in the green and join Crain’s in commemorating olives,shishito peppers,pickled zuc- market five blocks away. their accomplishments at an chini blossoms. And that cloud on Are there enough food fanatics exclusive luncheon. top: It isn’t anything piggy at all. It’s to trudge downstairs for Lambert’s beef tendon,boiled,dehydrated,bat- remarkable cooking? I’ll be back for tered and fried. My sole complaint: sure. I’ll bring my own tulips. The lemon aïoli could be sharper. The offerings are strictly limited. Copyright © 2011 by Gael Greene. Just three pizzas and “to follow,” as Syndicated by www.insatiable-critic.com.

August 22, 2011 | Crain’s New York Business | 27 Project2:fp template.qxd 8/11/11 11:55 AM Page 1

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