Summary of Comments on Microsoft Word - DRAFT Survey Instrument
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DRAFT 3-21-13 Summary of Comments on Microsoft Word - DRAFT Survey Instrument GROUP 0001 = CHILD SAMPLE (Age 8-10) 3-21-13.docx GROUP 0002 = TWEEN SAMPLE (Age 11-12) GROUP 0003 = TEEN SAMPLE (Age 13-16) Page: 1 GROUP 0004 = SURROGATE SAMPLE (Parents with children ages 8-16) Author: emizrachi Subject: Note Date: 4/2/2013 10:38:41 AM Why limit to parents with kids age 8-16? The top end age of 16 makes sense but why the low end of 8? SURROGATE QUESTIONS SHOW SUR1-SUR3 ONLY TO GROUP NUMBER 0004 (SURROGATE SAMPLE) SUR1. A. Qualifying the Parent 1. Are there any children between the ages of 8 and 16 who live in your household at least one_half of the time? Yes No SKIP TO END. Don’t know SKIP TO END. _________________________________________________________________________________________________________________________ 2. Are you the parent or guardian in your household who makes at least one_half of the decisions about the child/children’s activities and the products he/she/they buys/buy? Yes SUR1.A.4 No Don’t know _________________________________________________________________________________________________________________________ 3. Can the person who is complete this survey? Yes No SKIP TO END _________________________________________________________________________________________________________________________ 4. How many children aged 8_16 are living in your household? MAX XXX _____________ (Record Number) _________________________________________________________________________________________________________________________ 1 DRAFT 3-21-13 This page contains no comments B. Qualifying the Child 1. IF SUR1.A.4 = 1: Please indicate the age and sex of your 8_16_year_old child who has used an iPhone, an Android smartphone, an iPod Touch, an iPad, or an Android tablet computer in the past month. Note: Popular models of Android smartphones include the Galaxy, Droid, and Nexus. Smartphones that run the Blackberry or Windows operating systems are not Android smartphones. Popular models of Android tablets include the Google Nexus, Samsung Galaxy Tab, Kindle Fire, Nook HD, and Nook Tablet. The Microsoft Surface and the Blackberry Playbook are not Android tablets, nor are portable gaming devices like a GameBoy or a PSP. Also, devices that are purely e- readers, such as the baseline Kindle or the Nook Simple Touch, are not tablets for purposes of this question. Child’s Age __________ (Record Age) Child’s Sex Boy Girl _________________________________________________________________________________________________________________________ 2. IF SUR1.A.4>1: In this survey, we want to focus on just one child. To make sure we get a random sample, please indicate the age and sex of the child age 8_16 who has had the most recent birthday and who, in the past month, has used an iPhone, an Android smartphone, an iPod Touch, an iPad, or an Android tablet computer. Note: Popular models of Android smartphones include the Galaxy, Droid, and Nexus. Smartphones that run the Blackberry or Windows operating systems are not Android smartphones. Popular models of Android tablets include the Google Nexus, Samsung Galaxy Tab, Kindle Fire, Nook HD, and Nook Tablet. The Microsoft Surface and the Blackberry Playbook are not Android tablets, nor are portable gaming devices like a GameBoy or a PSP. Also, devices that are purely e- readers, such as the baseline Kindle or the Nook Simple Touch, are not tablets for purposes of this question. Child’s Age __________ (Record Age) Child’s Sex Boy Girl _________________________________________________________________________________________________________________________ 2 DRAFT 3-21-13 Page: 3 3. To make it easier to go through the rest of the survey, please provide the first name or initials of this Author: emizrachi Subject: Note Date: 4/2/2013 10:40:32 AM child. It seems this survey is designed for the parent to answer questions based on the device their child uses most. If true, does this create a potential bias assuming the kids mostly use their smartphone and may use that device differently than a tablet? For example, is there more parent and child interaction with a tablet, which may be under-represented by this self-selection? ______________________________________________ (RECORD THE NAME OR INITIALS OF THE CHILD) If the surrogate refuses to give the child’s name or initials, fill in “your X year-old child” for the name. _________________________________________________________________________________________________________________________ C. Qualifying the Device 1. In the past month, which of the following devices has <CHILD’S NAME OR INITIALS> used? (Select all that apply) iPhone Android smartphone, such as the Galaxy, Droid, or Nexus iPod Touch iPad Android tablet, such as the Google Nexus, Samsung Galaxy Tab, Kindle Fire, Nook HD, or Nook Tablet Don’t know Refused Note: Popular models of Android smartphones include the Galaxy, Droid, and Nexus. Smartphones that run the Blackberry or Windows operating systems are not Android smartphones. Popular models of Android tablets include the Google Nexus, Samsung Galaxy Tab, Kindle Fire, Nook HD, and Nook Tablet. The Microsoft Surface and the Blackberry Playbook are not Android tablets, nor are portable gaming devices like a GameBoy or a PSP. Also, devices that are purely e- readers, such as the baseline Kindle or the Nook Simple Touch, are not tablets for purposes of this question. If the surrogate selects only one device in SUR1.C.1, auto punch and SKIP TO SUR2. If “Don’t know” or “Refused,” skip to END. _________________________________________________________________________________________________________________________ 2. Which one of those devices has <CHILD’S NAME OR INITIALS> used most in the past month? (Select only one) iPhone Android smartphone, such as the Galaxy, Droid, or Nexus iPod Touch iPad Android tablet, such as the Google Nexus, Samsung Galaxy Tab, Kindle Fire, Nook HD, or Nook Tablet Don’t know Refused If the surrogate answers “Don’t know” or “Refused,” randomly pick one of the selected devices from SUR1.C.1 or C.2, and the remainder of the survey will focus on the child’s use of that device. _________________________________________________________________________________________________________________________ 3 DRAFT 3-21-13 Page: 4 SUR2. Now we will ask you some questions about your <CHILD’S NAME OR INITIALS>’s use of the <insert device Author: emizrachi Subject: Note Date: 4/2/2013 10:45:13 AM from SUR1.C.1 or C.2>. "Sessions" may be an ambiguous term for parents and kids as relates to smart device use. In this context it seems this question seeks to find out "how many times per day" does the child use this device. But the survey is only interested in "sessions" related to movies, games and music. So picking up the phone to text or take a photo wouldn't count as a "session." This might be made clearer. A. Who is the primary user of the <insert device from SUR1.C.1 or C.2>? Child I /my spouse Child’s brother/sister Other Don’t know Refused ------------------------------------------------------------------------------------------------------------------------ B. Please indicate whether <CHILD’S NAME OR INITIALS> does any of the following on the <insert device from SUR1.C.1 or C.2 >: (Select all that apply) Watches movies Listens to music Plays games using game apps (e.g., AngryfBirds or the CallfoffDuty app) None of the above Don’t know Refused If “None of the above,” “Don’t know,” or “Refused,” SKIP TO END. ------------------------------------------------------------------------------------------------------------------------ C. Frequency Questions 1. How often, in a typical week, does <CHILD’S NAME OR INITIALS> use the <insert device from SUR1.C.1 or C.2 >? (Select one) 7 days a week 6 days a week 5 days a week 4 days a week 3 days a week 2 days a week 1 day a week Does not use it weekly Don’t know Refused ------------------------------------------------------------------------------------------------------------------------ 2. On a typical day that <CHILD’S NAME OR INITIALS> uses the <insert device from SUR1.C.1 or C.2 >, how many sessions per day does <CHILD’S NAME OR INITIALS> use it? MAX XXX __________ (Record Number) ------------------------------------------------------------------------------------------------------------------------- 4 DRAFT 3-21-13 Page: 5 3. How long, in a typical session, does <CHILD’S NAME OR INITIALS> use the <insert device from Author: emizrachi Subject: Note Date: 4/2/2013 10:47:50 AM SUR1.C.1 or C.2>? (Select one) We assume the point here is to determine parental familiarity (or lack thereof) with the titles of the game apps their kids play. Why aren't similar questions related to movies, TV shows and music being asked? Author: emizrachi Subject: Note Date: 4/2/2013 2:49:21 PM Less than 30 minutes We find that "rating system" is sometimes confused with the 5-star ratings that help users determine how popular an app is. We suggest clarifying this by either specifying "age 30 to 45 minutes and/or content rating system" or changing "they do or do not want..." to "they feel are suitable for their child's age" 46 minutes to less than 1 hour Also, this question presumes that the purpose of the app store's rating system is to help parents, which isn't explicitly said by app stores. 1 hour to less than 2 hours 2 hours to less than 3 hours 3 hours to less than 4 hours 4 hours to less than 5 hours 5 hours or more Don’t know Refused ------------------------------------------------------------------------------------------------------------------------