Rowan University Rowan Digital Works Theses and Dissertations 5-1-2002 The Philadelphia Phillies: why do they play to an empty stadium? Christine A. Bosco Rowan University Follow this and additional works at: https://rdw.rowan.edu/etd Part of the Public Relations and Advertising Commons Recommended Citation Bosco, Christine A., "The Philadelphia Phillies: why do they play to an empty stadium?" (2002). Theses and Dissertations. 1522. https://rdw.rowan.edu/etd/1522 This Thesis is brought to you for free and open access by Rowan Digital Works. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of Rowan Digital Works. For more information, please contact
[email protected]. THE PHILADELPHIA PHILLIES: WHY DO THEY PLAY TO AN EMPTY STADIUM? by Christine A. Bosco A Thesis Submitted in partial fulfillment of the requirements of the Master of Arts Degree of The Graduate School at Rowan University May 1, 2002 Approved by (Professor) Date Approved 5/1/02 © 2002 Christine A. Bosco ABSTRACT Christine A. Bosco THE PHILADELPHIA PHILLIES: WHY DO THEY PLAY TO AN EMPTY STADIUM? 2001/02 Dr. Donald Bagin Master of Arts in Public Relations The purpose of this study was threefold: 1) to determine fans' attitudes about the Philadelphia Phillies, 2) to determine why there is low attendance at Phillies home games, and 3) to determine how fans can be lured back to the stadium. A sample (n = 100) from the Philadelphia and southern New Jersey areas was chosen to complete a 12-question survey. Both quantitative and qualitative data were gathered.