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Ghuzzala Malik Resume / Cv RESUME / CV GHUZZALA MALIK Captivating Designer 281.546.3541 [email protected] Faithgraphicdesigns.com Ghuzzala Malik ART DIRECTOR / GRAPHIC DESIGNER / ARTIST I have always had a love for the arts. As a child, I spent countless hours painting and drawing. When I grew older, my artistic aptitude continued to mature and with that came a natural transition into the world of graphic design. I been building my career as a graphic designer for the last 16 years. My specialties include web and print design, user experience, logo development, and creating custom identities and branding. Constantly strive to acquire knowledge, I have further developed my skills by learning a variety of new and cutting edge technologies including Sketch (web application software); Google Analytics and Liquid Galaxy software; Adobe Dreamweaver and After Effects; email marketing campaigns; social media ad campaigns; HTML/CSS; SEO; WordPress; Responsive Web Design; and more. As a seasoned graphic designer, I am able to craft a unique visual message based on your particular business needs. No project is too small or too large. My only mission is to cultivate exceptional design that achieves your specific company goals. MY DESIGN PROCESS Research & Planning Understand the client’s business • I research the history and culture of your brand. • I seek to understand the brand’s values and vision. • I ask about the client’s industry and major competitors. • I learn who your target demographic is (age, gender, location, etc.). Design & Development Process Start with the basics • I start with a pencil and paper, scribbling ideas, concepts, and creative ways to address your needs. • Next, I sit down at my computer and start with wire frames and low-level mockups. Then I add images, typography and details. • Lastly, I explain the concept(s) to my client and explain the reason(s) behind each concept. I always listen and analyze my client’s feedback when they share their view or perspective on my concepts. Deployment Refine and Perfect • Once I am done with a project, I like to refine and polish the design. • I then proof read the entire document, searching for grammatical and spelling errors. • The next step is to have the client proof the work for any edits or changes. • Finally, I ready the final proof for the printer. Award-winning design expert skilled in leading design initiatives and recognized for work in developing impactful concepts across industries. 281 546 3541 [email protected] Agile professional with more than 16 years of experience collaborating faithgraphicdesigns.com with clients across various industries to execute minor and large-scale 1234, Brody Avenue Nework, MN 1234 digital and print graphics. Able to interpret and apply graphic design principles to any industry, synthesizing client goals and needs into complete data-backed, visual narratives. PROFESSIONAL EXPERIENCE AREAS OF EXPERTISE BRAND MANAGER Optamark – Houston, Texas LEADERSHIP March 2021 to Present • Working with clients and consult them on optimal ways to Communication systematize their printing, promotional products, branding, Coaching & Training apparel Mentorship • Help companies in various industries to find forward-thinking Insight & Strategy branding and to create a one-stop-shop for making those items a reality MANAGEMENT Negotiation SENIOR GRAPHIC Transwestern – Houston, Texas Vendor Management DESIGNER • Create and design high quality and innovative marketing Marketing & Analytics Sept 2020 - Mar 2021 materials used across digital and traditional media, including Project Management digital ad campaigns, websites, eblasts, social media, motion graphics, environmental graphics, and print collateral • Work with the research team to report on campaign CLIENT RELATIONS effectiveness against B2B and B2C KPIs Design Consulting • Develop virtual tours and augmented reality effects Proposals • Determine style, technique, and medium best suited to produce New Business Development desired effects Need Assessment • Monitor, manage and execute a variety of tasks and efforts at different stages of discovery and execution; handle large request queue; and deliver in a fast-paced, deadline-driven environment SKILLS Selected Achievements: • Ideated revenue-increasing design concepts for multimillion- dollar clients Microsoft Office Suite • Drafted more than 4 winning RFP proposals for Transwestern in Adobe Illustrator CC various industries directly impacting annual sales revenue and resulting in projected year-on-sales growth of $24MM Adobe InDesign CC Adobe Photoshop CC SENIOR GRAPHIC CBRE – Houston, Texas Adobe After Effects CC DESIGNER • Head development and production of custom marketing Adobe Flash CC Jan 2017 - May 2020 collateral to target new clients Adobe XD CC • Produce strategic email marketing campaigns to capture Dreamweaver CC business • Employ multiple platforms to develop interactive presentations End Point Liquid Galaxy for pitches and proposals HTML / CSS • Craft custom vector maps in Adobe Illustrator and InDesign Photography • Mentor and develop new graphic designers to support cohesive design production Search Engine Optimization Google Analytics Selected Achievements: Email Marketing • Ideated revenue-increasing design concepts for multimillion- dollar clients Social Media Ad Campaigns • Drafted more than 25 winning RFP proposals for CBRE in Sketch various industries directly impacting annual sales revenue and InVision resulting in projected year-on-sales growth of $94MM Ceros Canva Adobe Aero GRAPHIC DESIGNER American International Group (AIG) – Houston, Texas Aug 2013 - Dec 2016 • Incorporated print and digital collateral into pre-established campaign initiatives • Executed social media ad campaigns and tracked performance • Collaborated with client on end-to-end design process • Interpreted client needs and produced deliverables from prototypes to final design Selected Achievements: • Championed production of re-branding initiatives for American General Life Insurance Company (Western National), The United States Life insurance Company in the City of New York (USL) and Valic to AIG brand • Crafted design components for 3-year, global client communication and education plan • Aligned team to construct and execute design vision in redesign effort before product launch; work increased AIG website views by 46% and increased overall user satisfaction by 28% • Drafted more than 20 winning RFP proposals for AIG in various industries which resulted in increased annual sales revenue and projected year-on-sales growth of $25MM • Served as marketing and communication officer for Houston Young Professionals Employee Resource Group (HYPERG) • Advanced Toastmasters speaker with a well-developed focus in giving professional presentations to senior business executives ASSOCIATE DIRECTOR OF D-MARS.com – Houston, Texas MARKETING • Headed print and digital design projects May 2007 - May 2012 • Translated client goals into value-adding web and social media products • Analyzed SEO, click-through, conversion, and engagement data to optimize digital presence • Worked with the Head of Brand Strategy and the Creative Director to develop the B2B marketing strategy for agencies & clients in various industries to support commercial sales & revenue targets Selected Achievements: • Developed digital campaign which increased sales revenue by 13% • Delivered 60+ editions of D-Mars Newspaper and 15+ editions of Black Pages • Designed 2 custom print books, which achieved mass retail distribution with Barnes and Noble GRAPHIC DESIGNER Ad Houston Media – Houston, Texas May 2006 - Aug 2006 GRAPHIC DESIGNER Houston International Film Festival – Houston, Texas (INTERNSHIP) Mar 2005 - Apr 2005 FREELANCE CREATIVE DIRECTOR Faith Graphic Designs – Houston, Texas OWNER • Direct a team including a product manager, developers, and vendors Jun 2008 - Present • Partner with clients of various industries to design any digital or print assets including mobile applications, websites, marketing catalogues, logos, brochures, billboards, packaging, corporate branding and custom illustrations • Focus on UI/UX aesthetic and function balance to communicate client brand and solidify market presence • Craft holistic campaigns that position brands to effectively reach clients on multiple channels • Source vendors to minimize cost and execute marketing initiatives rapidly • Present concepts and dialogue with clients until they are satisfied with the final deliverable • Reimagine the UI/UX of existing assets based on in-depth research and analytics, and work with team to test iterations Selected Achievements: • Administer social presence leading to 150% increase in following and $3k+ sales increase • Identified multiple vendor contract opportunities reducing print and web marketing costs by $2k • Implemented SEO in social media marketing campaign that increased customer impressions by 34% • Grew fan community by 369% in 30 days with launch of customized Instagram ad campaign for Skyline Hookah Lounge ACHIEVEMENTS & AWARDS 281 546 3541 [email protected] 2018 • Custom and Branded Marketing Award (CBRE) faithgraphicdesigns.com1234, Brody Avenue Nework, MN 1234 2015 • 1st place winner for MarCom Awards for Infographic Design (AIG) 2012 • D-Mars.com Appreciation Award for Outstanding Performance AREAS OF EXPERTISE LEADERSHIP EDUCATION Communication Coaching & Training Mentorship May 2005 Associate of Applied Science: Graphic Design Insight & Strategy and Multimedia (Class Valedictorian) Westwood
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