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Dacia Goes from Strength to Strength with New Logan, Sandero and Sandero Stepway

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Dacia Goes from Strength to Strength with New Logan, Sandero and Sandero Stepway PRESS KIT November 8 2012 DACIA GOES FROM STRENGTH TO STRENGTH WITH NEW LOGAN, SANDERO AND SANDERO STEPWAY For the first time, Dacia is renewing its emblematic models: New Dacia Logan, an affordable family car with a smart, sleek silhouette New Dacia Sandero, a spacious yet compact model offering cabin space for five at an attractive price New Dacia Sandero Stepway, an affordable crossover with personality 1 The Dacia brand is building on its values of generosity, simplicity, reliability, for a sensible purchase. With New Logan, New Sandero and New Sandero Stepway, it offers more and better, for the same price in most countries. Dacia answers with even more generosity to customer expectations. The three new Dacia models boast a robust, status-enhancing design, playing on the keynotes of elegance for New Logan, appeal for New Sandero and personality for New Sandero Stepway. Comfort gets a boost, with equipment brought in from Lodgy and Dokker, such as the Media Nav multimedia system, and cruise control (a first in the Dacia line-up) with speed limiter. Drivability takes a significant step forward too, with power steering on all versions, Euro 5 compliance, and optimized soundproofing. Buying a Dacia makes more sense than ever. Economy during use is insured by the arrival of the new TCe 90 petrol engine, and upgrades to the diesel units, which increase driving pleasure and decrease fuel consumption. Dacias are designed to be as spacious as models from higher segments. New Dacia Logan, New Sandero and New Sandero Stepway even have a 60/40 split- folding rear seat (standard on New Sandero and New Sandero Stepway, and version dependent for New Logan). At the purchase stage also, all three newcomers are even more competitive than their predecessors. Dacia further enhances peace of mind on the road. Safety is enhanced on New Dacia Logan, New Sandero and New Sandero Stepway, with side airbags and ESC on all models in Euro 5. Dacia’s tried and tested reliability is greater than ever. And Dacia’s dealer network servicing policy means an end to unpleasant maintenance surprises. The order books for New Dacia Sandero and New Sandero Stepway opened late September 2012 in Europe. New Dacia Logan is released in November in Romania. Launch schedules for all three new models will rapidly extend across Dacia markets in Europe and the Mediterranean Rim. 2 CONTENTS GENEROSITY, PLAIN AND SIMPLE......................................................................................... 4 Dacia’s new hallmark design ................................................................................................... 4 New equipment, functional and useful..................................................................................... 9 Enhancements to drivability................................................................................................... 11 THE WISE CHOICE .................................................................................................................. 13 Engines: better price/performance ratio ................................................................................ 13 Life on board: legendary space for the price ......................................................................... 16 More affordable than ever ..................................................................................................... 18 PEACE OF MIND ...................................................................................................................... 20 Enhanced safety.................................................................................................................... 20 Rugged reliability ................................................................................................................... 22 A trustworthy dealer network ................................................................................................. 24 THE DACIA SUCCESS STORY CONTINUES......................................................................... 25 DACIA ATTITUDE..................................................................................................................... 26 DACIA STORE.......................................................................................................................... 26 3 GENEROSITY, PLAIN AND SIMPLE Dacia keeps pace with shifting customer expectations in today’s changing world. New Logan, New Sandero and New Sandero Stepway belong to the new generation of Dacia vehicles that started with Lodgy. Attractive design goes hand in hand with modern features, proving that pleasure is anything but futile; it’s essential. Dacia’s new hallmark design New Logan, New Sandero and New Sandero Stepway sport Dacia’s new visual identity evocative of the high vehicle quality, associated with each of the brand’s latest models. Distinctive exterior design “The harmonious frontal design features a centerpiece Dacia badge set in the radiator grille. The large headlamps and wide grille make for an expressive appearance. With its large ratio of metal to glazed surfaces, the profile exudes robustness, and this impression is reinforced by the sculpted body, the prominent wheel arches and the hollow flanks. The pronounced advance in the lower windscreen makes for a sleek silhouette and improved aerodynamics.“ David Durand, entry range design director Dacia’s new style identity emphasizes the impressions of quality and strength. All of the new models share the new visual identity, with a strong play on Dacia’s characteristic robustness. Brand identity is even more prominent in the latest Dacia models, thanks to their latest style features. Whereas family resemblance between the first-generation models was only hinted at, it is now very pronounced between New Logan and the New Sandero and New Sandero Stepway. 4 New Logan, an elegant family sedan In styling and attention to detail, New Logan boasts design befitting of an upper mid-range model. New Logan is more elegant, while keeping the kind of classic looks that proved so successful with its predecessor. Exterior styling is more dynamic, as exemplified by the new radiator grille and headlamps that form part of Dacia’s new visual identity. The sleek body lines flow round to culminate in a smoother rear profile. The smart new silhouette overtly suggests the exceptionally roomy interior. The large boot is clearly accessible, with a lid harmoniously framed between the new rear lamps. 5 New Sandero, a high-appeal compact hatchback In its youthful new format, Dacia’s five-door hatchback asserts its no-nonsense aspirations afresh. It is styled to highlight the versatility of a vehicle that is eminently compact on the outside (1,733 mm wide by 4,058 mm long, overall). Dependability and practicality come in a modern, dynamic package that exudes appeal. New Logan and New Sandero get attractive new Empreinte 15” alloy wheels, and the top-end versions also come with 15” Groomy trims, for an even more dynamic look. Two new metallic body colors make their appearance on New Logan and New Sandero: contemporary Persian Blue and classical Ash Beige. “Empreinte” wheel Persian Blue Ashed Beige “Groomy” trim Navy Blue Ice White Platinium Grey Fire Red Pearled Black 6 New Sandero Stepway, an affordable crossover with personality New Sandero Stepway is more than a mere variant of New Sandero, and was designed from the outset with its own individual personality. Sure, it carries in all the functionality of New Sandero. But then it adds its own statement of rugged independence, to address motorists who are looking at the crossover segment in their quest for a vehicle with a distinctive character. New Sandero Stepway is ready for adventure, with ground clearance 40 mm higher than Sandero in Western Europe (or 26 mm higher in countries with reinforced suspensions, such as Romania). The tough personality of New Sandero Stepway stands out in the new front and special bodywork features: front and rear skidplates, new two-tone bumpers and radiator grille, foglamps, wide wheel arches, specific new 16” trims, longitudinal roof rails, and exclusive Azurite Blue metallic paint. The adventurous spirit shines through in the New Sandero Stepway interior too, which features special upholstery with grey stitch highlights. 7 Attractive interior design As well as boasting a beefier exterior, New Sandero Stepway also gets a boost in quality inside, with styling, ergonomics and attention to detail heralding in a new sense of comfort. The Dacia design team gave prominent place to materials and thick shapes. On all three new models we find a modern dark carbon or two-tone dashboard (depending on model and version) with chrome instrument surrounds. On some trims, air vent surrounds, steering wheel badge and gearshift insert are also picked out in chrome. The central console has a color border (depending on trim) matching the handles and steering wheel insert. The new dashboard features comprehensive instrumentation, with (depending on the version) displays of outside temperature, time, indicator differentiated direction, alongside with displays of instantaneous and average fuel consumption, range in liters and kilometers, distance since last fill-up, and distance till the next service. The controls are more functional and more accessible, starting with those for the air conditioning and electric wing mirrors. The steering wheel and driver’s seat are height-adjustable (depending on version), and there’s a wide footrest area and a central armrest (on option with some
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