Factors That Influence Resorts' Development in the Municipality of Dauin, Philippines
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Tubog, M. V. and Tayco, R. O. Factors that influence resorts’ development in the Municipality of Dauin, Philippines Millard Vaughn Tubog1, and Ryan O. Tayco2 Date Received: 1st of July, 2017 Date Accepted: 16th of October, 2017 ABSTRACT It is essential to adapt and improve tourism supply in order to respond to new tourist demand dynamics. This study tries to find out the factors that influence resorts development in Municipality of Dauin, Negros Oriental using a descriptive survey. A researcher-made survey questionnaire was administered to twenty-two (22) registered resort operators, as recorded in the Municipal Treasurer’s Office. Specifically, the study aimed to identify the factors that influence resorts development in terms of recreational activities, resting and relaxation, personal values, social experiences, and enriching and learning experiences. Data were collected mainly from registered resort businesses, after which results were tabulated and analyzed.The findings show that resorts development has indeed made a significant impact on the tourism trade in the municipality. Recreational activities were the highest factor that contributed to the increased number of resorts in the area. This implies that tourists visit the resorts largely for recreation such as outdoor activities, sports, entertainment, fun, and doing something out of the ordinary. Keywords: accommodation facilities, resorts development, tourism industry I. INTRODUCTION through various strategies aimed at establishing an ourism has been often considered as the natural image of having desirable tourist destinations, and this T outcome of environmental and cultural resources of process involves considerable commercial development. particular tourist destinations. With this, the task of This study therefore tries to determine the factors that hospitality industry cannot influence the demand levels influence resorts’ development in the municipality of and is merely limited only to the supply of services to Dauin in Negros Oriental. tourists. As proposed by Le Blanc and Nguyen (1996), Dauin is the geographical coverage of this study. It is a marketing efforts should be directed towards coastline town in Negros Oriental, Philippines with vast emphasizing the environmental uniqueness of a tourist beaches of well sand that extend for miles. Its most valued resources lies in its underwater attractions. With destination in order to attract more tourists. Tayco exceptional scuba dive sites, Dauin has become a (2013) demonstrated that on top of a typical tourist’s popular dive site and snorkeling destination for tourists destination criteria is the peace and safety of the in the province. Apo Island and other marine sanctuaries destination. As one of the booming industries today, such as in Bulak, Lipayo, Dauin District 1, District 2, tourism presents destinations with numerous unique District 3, Masaplod and Maayongtubig, disallow fishing challenges ranging from the management and control of in their areas to care for the habitats of the enormous industry growth and development, to preserve and number and variety of life forms found therein. Resorts maintain the quality of natural tourist destinations set among Dauin’s coastland offer tourists a widespread (UNEP, 2008). Tourism accounts for a significant portion selection of options and services for their perfect island of a country’s GDP, particularly in the Asia-Pacific region. vacation (Dumaguete, 2015). For this reason, governments strive to attract tourists 1. ORCID Number: 0000-0001-7084-9438, M. V. Tubog is with the Department of Hospitality Management of College of Business Administration, Negros Oriental State University, Dumaguete City, 6200, Philippines (e-mail: [email protected]) 2. ORCID Number: 0000-0003-1717-1159, R. O. Tayco is with the Department of Hospitality Management of College of Business Administration, Negros Oriental State University, Dumaguete City, 6200, Philippines ([email protected]) University of the Visayas Journal of Research 100 Tubog, M. V. and Tayco, R. O. Based on statistics by the Department of Tourism II. THEORETICAL FRAMEWORK (DOT), the Province of Negros Oriental is one of the top This study is anchored on the stimulus organism most visited tourist destinations in the Philippines. The response (S-O-R Theory) by Malcolm Sullivan and Adcock Apo Island Marine Protected Area in the Municipality of (2002). Its major premise is that “behaviour is impacted Dauin and other attractions in nearby towns and cities by the physical environment, which in a hospitality are considered to be among the best dive sites in the environment states that the physical environment acts world by international tourists (Negros Oriental Tourism, as a stimulus. Guests are organisms that respond to 2010). stimulus, and the behaviour directed towards the There were 382,810 local tourists and 51,397 foreign environment by guests is a direct response to the tourists recorded to have visited Negros Oriental in stimulus”. 2014. Each tourist spends a certain amount for their Using S-O-R Theory in the context of the current entire trip, including transportation to and from their study, stimuli (S) therefore refers to the various factors destinations, food, lodging and any other activity. that influence the resorts’ development. These include Negros Oriental, specifically its third district is enriched recreational activities (e.g. outdoor activities, sports, with natural destinations such as beaches, lakes, falls entertainment, fun, and doing something out of the and other recreational activity that completes the travel ordinary), rest and relaxation (pertains to rest and of the tourists. This indicates that people from all over relaxation as a means of escape from the everyday the world have discovered and visited Negros Oriental as environment), personal values (refers to tourists who a tourist destination despite of its unpreparedness in travel due to a compelling need to learn new things infrastructure (Negros Oriental Provincial Tourism Office, about the natural environment, discover new places, 2015). and participate in cultural activities and/or exciting The tourism industry plays a significant role in events), social experiences (traveling to facilitate social generating jobs and income, as well as stimulating local interaction/relationships), and enriching and learning economies. According to the World Trade Organization experiences (e.g. external factors, culture & history Annual Report 2003 (2015), it is the most profitable seekers, culture & learning, learning & investigation). industry in many small countries of the world including The organisms (O) are the tourists vistiting Dauin while Asian countries, generating jobs for 20 Million response (R) is operationalized as the decisions made by individuals in 2002. It has also been declared to the respondents. comprise about 11% in the world’s total occupation. This industry continues to boom from local to national and III. METHODOLOGY even international levels, thus economy of a region follows (Namazi, n. d.). The study employed the descriptive design. A Miossec (1976, 1977) presents a model of tourist researcher-made survey questionnaire was administered growth which employs the idea of a hierarchy of resorts. to 22 respondents who are all registered resort The criteria he used were the variations in resorts, the operators recorded in the Municipal Treasurer’s Report. means of transportation, tourist performance in the The questionnaire was divided in two (2) parts. Part I destination, and the attitudes of the local people and asked for the respondents’ personal and institutional decision makers. He acknowledged four phases in resort profiles. Part II contained items about the factors that development in which they begin as pioneer influence the increased number of resorts in establishments and ultimately evolve to become mature Municipality of Dauin. Secondary data was also destinations. The current study draws on concepts from extensively collected from other research studies and this model to provide a context for explaining how textbooks. resort establishments develop their areas to become Specifically, the study looked at the profile of the full-fledged tourist destinations. respondents and identified the factors that influence It is evident that the accommodation sector of Dauin resorts development in terms of recreational activities, is growing. However, there are still some challenges resting and relaxation, personal values, social that are being faced in the community including the experiences, and enriching and learning experiences. tourism sector. Hence, this paper aims to determine the Out of the 22 operators only 12 responded to the factors that influence resorts development in Dauin, survey. Results were then analyzed and tabulated. given that this particular town in Negros Oriental has the IV. RESULTS AND DISCUSSION most number of tourists. The researchers guide especially the rightful authorities in possibly creating The data gathered from the study are presented, substantial ordinances for compliance and monitoring. analyzed and interpreted. The discussion is divided in UVJOR2017 Volume 11 Issue 1 Tubog, M. V. and Tayco, R. O. 101 two (2) parts. Part I discusses the respondents’ personal adulthood, which makes them capable of running a and institutional profiles. Part II explains the factors that resort. influence the increase number of resorts in Dauin. Table 5 The data presented indicates that the respondents