Digital, Culture, Media and Sport Committee Oral Evidence: Influencer Culture, HC 258
Digital, Culture, Media and Sport Committee Oral evidence: Influencer culture, HC 258 Tuesday 13 July 2021 Ordered by the House of Commons to be published on 13 July 2021. Watch the meeting Members present: Julian Knight (Chair); Steve Brine; Alex Davies-Jones; Clive Efford; Damian Green; Damian Hinds; John Nicolson; Giles Watling. Questions 1 - 80 Witnesses I: Dr Crystal Abidin, Associate Professor and Principal Research Fellow, Curtin University; Em Sheldon, content creator and influencer; and Dr Francesca Sobande, Lecturer, School of Journalism, Media and Culture, Cardiff University. II: Sarah Brin, Senior Outreach Producer, Media Molecule; and Keith Weed, President, Advertising Association. Examination of Witnesses Witnesses: Dr Crystal Abidin, Em Sheldon and Dr Francesca Sobande. Q1 Chair: This is the Digital, Culture, Media and Sports Select Committee and our first hearing into the culture of influencers. We are joined today by two panels. In our first panel we have: Dr Francesca Sobande, lecturer, School of Journalism, Media and Culture at Cardiff University; Dr Crystal Abidin, associate professor and principal research fellow, Curtin University; and finally Em Sheldon, influencer, blogger and content creator. Good morning and thank you for joining us. Damian Hinds: Dr Francesca and Dr Crystal, this is a basic question, but it seems to be a very hard question. Could we try some definitions? What are we actually talking about in this inquiry? What is online influencing? Dr Sobande: When we are speaking of online influencing, we are speaking about a whole host of different experiences and activities. The term “influencer” is an ambiguous one and it is used in a wide range of ways by different people, organisations and institutions.
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