FOR IMMEDIATE RELEASE: March 31, 2020 Contact: Melissa Breor at
[email protected] or 413-545-4482 UMass Fine Arts Center shifts programming online, first live-streamed performance this Saturday With live performances cancelled and the galleries and museum closed as part of the University’s response to the coronavirus, programming staff at the UMass Fine Arts Center have been hard at work shifting programming online, with the goal of streaming performances, providing interactive virtual gallery experiences, and sharing other engaging content and conversations with the public. “For 45 years, the Fine Arts Center has operated under the singular vision to be a gathering place, connecting our campus and local community to the world through the richly diverse, transformative power of the arts,” said director Jamilla Deria. “Now more than ever, we need the arts to remind us that the world, indeed, is not only big and wondrous but that we still have access to it.” A live-streamed performance by Leyla McCalla on Saturday, April 4 at 8 p.m. via Facebook Live launches the Fine Arts Center’s digital programming efforts. McCalla was originally scheduled to perform in Bowker Auditorium with her quartet on the same day. She will now perform solo from her home in a live stream accessible at the Fine Arts Center’s Facebook page www.facebook.com/umassfineartscenter. Eugene Uman, director of the Vermont Jazz Center, will lead a post-performance dialogue on the live stream at the conclusion of her performance. McCalla is a Haitian-American artist, founding member of Our Native Daughters and alumna of the GRAMMY award-winning Carolina Chocolate Drops.