NEC Display Solutions Client Installation Colour and Media HEARST MAGAZINES UK

ACHIEVING ACCURATE, RELIABLE AND CONSISTENT COLOUR MANAGEMENT

Suffering colour drift with an aged monitor estate, Hearst Magazine’s photography department refreshed with NEC SpectraView Reference 272 professional displays to achieve accurate and consistent colour management whilst reducing their cost of ownership.

Hearst Magazines UK is the largest digital publisher In establishing its requirements, the department looks dirty making it difficult to distinguish between in the UK with a portfolio comprising 19 magazines specified that the displays must have a hood colour tones. The new IPS panel on the SpectraView and 26 websites including media super brands and demonstrate a wide colour gamut. From a resolves this issue and has become the crucial ELLE, Cosmopolitan, Men’s Health, Esquire, Red, company-wide perspective, the IT Department was interface within our colour workflow.’ Good Housekeeping and Digital Spy. keen to establish the green credentials of any new equipment and to scrutinise ECO features to ensure Hearst Magazine’s IS Operations Manager, Dave THE CHALLENGE they minimised power consumption. Mitchell, was impressed by the power saving features, ‘NEC’s new range of SpectraView displays With an aged estate of monitors suffering issues THE SOLUTION include LED backlights which help to significantly of colour drift and difficulty maintaining calibrated lower our carbon footprint by consuming less power.’ colour accuracy, the photography department were The photography department tested the NEC looking to refresh and update their visual displays. SpectraView Reference 272 and were delighted with Accurate and consistent colour management is vital the results as the professional display met all their within the busy photography department which is requirements. processing, editing and retouching imagery across Hearst’s broad range of titles. Fashion, cosmetics ‘99% Adobe colour space is possible with this and food in particular are areas where colour monitor, the Profiler software which infiltrates plays a crucial role in promoting products and it the LUT in the monitor when using the calibrator, is imperative to reproduce colour faithful to the gives a very accurate profile,’ says Paul Morris, designer’s specifications. Furthermore, companies colour specialist at Hearst Magazines UK. ‘It is also advertising within Hearst’s titles demand accurate important that there is no “coating” on the panel, as representation of their brand colours. this causes issues when retouching as the image THE RESULT

In addition to the SpectraView Reference displays, Hearst Magazines also purchased a large number of other NEC desktop displays for use in their editorial and production departments .

David Mitchell states, ‘We have been delighted with NEC’s monitor products in the past and the new range of SpectraViews and other high end displays, continue to push the boundaries in terms of quality and reliability.’

SITE INFORMATION DISPLAY EQUIPMENT

SECTOR 4 x 27” NEC SpectraView Reference 272 Colour and Media 70 x 26” NEC Multisync® 2690 CLIENT INFORMATION 10 x 27” NEC SpectraView271 Hearst Magazines UK, 72 Broadwick Street, 5 x 30” NEC MultiSync® 3090WQXi London, W1f 9EP, www.hearst.co.uk INTEGRATION PARTNER Colour Confidence, www.colourconfidence.com INSTALLED MARCH 2014 INSTALLATION INFORMATION INSTALLATION

NEC Display Solutions Europe GmbH NEC Display Solutions (UK) Ltd. Landshuter Allee 12-14, D-80637 München Athene Building, Odyssey Business Park [email protected] West End Road, South Ruislip, Middlesex HA4 6QE Phone: +49 (0) 89 99 699-0 Phone: +44 (0) 20 8836 2000 Fax: +49 (0) 89 99 699-500 Fax : +44 (0) 20 8836 2001 www.nec-display-solutions.com www.nec-display-solutions.co.uk

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