Wine Producer LUCA PENNESI Born and raised in a small village in central Italy
1997 – 2006 : Italian Army, Officer of Parachutists Troops
2007 – 2017 : Base Chief for airline company
3rd Generation of Italian Wine Producers.
Moral values. Culture. Tradition. Passion. FACTS: Wine culture in Norway is growing esponencially year by year
At 2018 Norway imports approx 150.000.000 LT growing esponencially year by year
Supremacy above all are Italian wines
There are no wine producer in Norway: except us!
There are no proper wineyards in Norway: few wineyards of hybrids (Solaris, Rondo) FACTS:
Totalt salg, liter (VMP) Hele året Endring Kategori 2017 2018 Liter Prosent Svakvin 65.746.619 66.984.946 1.238.327 1,9 % Brennevin 11.205.371 11.222.497 17.125 0,2 % Øl 2.738.245 2.766.894 28.649 1,0 % Alkoholfritt 489.550 551.658 62.108 12,7 % Sterkvin 500.264 480.336 -19.929 -4,0 % Totalsum 80.680.050 82.006.331 1.326.280 1,6 %
43% through Vinmonopolet ‐ 57% Horeca + Duty free 2017 Norway imported approx 3.5 billion Norwegian Krone (17th place) 2015: The beginning …
…of the adventure! PRODUCTION
TRADICTION AND CULTURE PRODUCTION Q.TY Produced 50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 2016 2017 2018 Q.TY 4200 22000 43000
ALL WINES ARE 100% NATURAL ORGANIC MADE OLD FASHION WAY SOME OF OUR CUSTOMERS: CULTURE & TRADITION FESTIVAL “DRUEMOST og KASTANJER” NEWS AND FOCUS FOR THIS YEAR: OPPORTUNITIES
Projects, Plans and Visions THE WINE BAR PROJECT THE PEARL: PENNESI wine bar
The purpose: with the support of the community and especially the Council, to create an amazing place with winery, wine museum, courses room, private wine tastings/events, wine bar.
The goal: to create a place of Unique concept which will be the main attraction of the town!
480 m2
MAIN STREET – IBSEN GATE
THE PRODUCTION PROJECT THE PEARL: PENNESI production
The purpose: With the new bigger facilities, to increase the production by volume and quality!
The goal: to increase the production volume with new barrels to a minimum of 350.000 bottles and to increase the production quality with new semi‐automatic machineries!
THE WINEYARD PROJECT “THE FULL MOON”
in NORWAY “THE FULL MOON”
in NORWAY INTELLECTUAL PROPERTY The Sapienza University of Rome (Italian: Sapienza – Università di Roma) it is the largest European university and one of the oldest in history, founded in 1303. The University is one of the most prestigious Italian universities. (Wikipedia)
Prof. Eng. Arch. Prof. Dr. Arch. Maurizio Imperio Prof. Dr. Arch. Piero Polimeni Manlio Venditelli The « Full Moon in Norway » project is:
An 100% self‐sufficient farming business (green energy / bio‐organic productions)
Based on a systemic economic cycle
Which integrates many productions, activities and different categories, all connected to each other with the system input/output
Main Points of Strenght:
Similar ecosystem does not exist in the world!
The wineyard will be the only one in the world at such latitude.
Once the system will be in place (big initial investment): the cost of manteinance will be 0. The system is completely GREEN energy self sustaining.
All the products and productions for the internal needs and for the external markets are 100% BIO‐ORGANIC. Massive added VALUE to the surrounding environment. THE WINEYARD
300.000 sqm – 30 ha
150.000 plants approx
*Particular green house
Biogas for the roots
10% sperimental activities
220.000 bottles approx
3x white + 3x red SELF SUSTAINING Solar Wind power Biogas Pyro gasification Other ‐ Combined
Estimated: Energy produced > Energy needs EVERYTHING AND EVERYONE HELP THE SUSTAINABILITY
AND ALSO CUTTING THE SALARIES CULTURE PRODUCTIONS & CO TURISM & CO IT PLATFORM ADDED VALUE
The purpose of the project is also the local development, specially by the evidence of its presence itself on the territory. For the culture, the market and tourism that it canalizes. For the wages and the social richness produced. By the insertion of a successful element in a territorial context that creates value for the whole territory, either by increasing either by adding functions and services in complement. VISION: IMAGINE … THANK YOU VERY MUCH!!!