www.cmsindia.org

MAKING A DIFFERENCE... 24 years of path breaking Research, Advocacy and Capacity ANNUAL Building in Social Development, Environment, Communication, Media and Transparency issues to work towards a vision of Equitable REPORT 2013-14 Development & Responsive Governance. MAKING A DIFFERENCE... 24 years of path breaking Research, Advocacy and Capacity Building in Social Development, Environment, Communication, Media and Transparency issues CONTENTS to work towards a vision of Equitable Development & Responsive Governance. From the Chairperson’s Desk 1 CMS at a Glance 2 THE CMS EDGE Leadership 12 Experts: Research, Advocacy and Capacity Building teams include full-time Thematic Teams 16 professionals with expertise and experience in awide range of subjects. CMS Social 16 Resources: State-of-the-art research, documentation, data analysis and training facilities across three campuses in Delhi, Noida and Hyderabad. CMS Environment 22 CMS Communication 30 Coverage: JAPSKNGKBłAH@NAOA=N?DANO=?NKOOPDA?KQJPNU =BQHHU AMQELLA@+=PEKJ=HKBł?AEJ+AS!AHDE /ACEKJ=HKBł?AEJ%U@AN=>=@ EJ=@@EPEKJ CMS Transparency 34 to a strong contact base across the globe. Functional Teams 38 Specialist Teams: CMS Social, CMS Environment, CMS CMS Survey 38 Communication, CMS Transparency, CMS Media Lab, CMS Survey, CMS CMS CORE Advocacy and CMS Academy. CMS Media Lab 42 Unique Methodologies: Constantly developing rigorous, CMS Academy 46 COMPETENCIES customised research & evaluation methodologies to study complex and dynamic CMS Advocacy 50 issues. Monitoring and Evaluation Operation Teams 54 Policy Research Beyond Research: Specialised in organising workshops, seminars, symposiums, awards, corporate engagements and outreach programmes to CMS Knowledge Centre 56 Action Research strengthen capabilities and advocate on emerging national challenges. Pre and post testing media material IT & Systems 56 Communication Strategies Electronic Data Processing 57 Advocacy Administration, Human Resource & Accounts 57 Capacity Building CMS SERVICES Publications 58 Research Capacity Building Articles & Research Papers 60 Š Feasibility, Scoping & Formative Š Design and Conduct Capacity Workshops/ Conference Papers Presented 60 Š Baseline, Mid Term & Endline Building Programmes Books and Directories 61 Š Needs & Impact Assessment Š Develop Modules and Course Š Monitoring & Evaluation Curriculum Journals and Newsletters 61 Š Pre Testing SBCC /IEC Material Š Faculty / Teacher Development Š Process Documentation Š Quality Standards Resource Media Presence 62 Š Policy Review Š Opinion Polls Media Monitoring CMS Partners 66 Advocacy Š Content Analysis Financial Summary 70 Š Monitoring Trends Visitors to CMS 72 Š Workshops, Seminars & Š Media Ethics & Regulations Symposiums CMS Professionals 79 Š Publications Š Felicitations/Awards Š Corporate Social Responsibility Programmes Š Film Festivals & Competitions Š Innovative engagements with media and corporations

3 | CMS REPORTMAKING 2013-14 A DIFFERENCE... FROM THE CHAIRPERSON’S DESK

IT IS NOW 20 + 25 RESEARCH HOUSE! CMS was founded in 1990-91 with an objective to make a difference in policy and practice that contributes to our vision of Equitable Growth and Responsive Governance. The experience of now more than two decades of operations and research has given us certain EJOECDPO=J@=HOK=@AłJEPERALDEHKOKLDU ?KJ?ANJ and commitment. The philosophy is that its priorities should be driven from within and it should be independent without having to depend on doles of any kind. The concern is that research should help achieve national goals of equity and empower civil society, enable citizens and facilitate good governance. As a national institute providing its own professional services, CMS has been functioning successfully since the last 24 years. What started more in anguish about practices in OLKJOKNA@NAOA=N?D=J@LEPB=HHOEJłAH@OQNRAUOEOPK@=U=JEJ@ALAJ@AJP=J@?NA@E>HA body of national standing with acknowledgements for its pioneering initiatives. In the beginning, hardly anyone expected CMS to survive with such priorities and rigid goals. Over these years, CMS has demonstrated how research need not be an end in itself, but how it could help facilitate action, mobilisation and change. And this is not just in terms of mindset and behaviour, but even in policies at various levels. CMS started with just half a dozen professionals, but today, has more than four dozen full time and several times more project staff. Nearly two dozen who had gone from CMS with their initial grounding in applied social research are also making a difference in the country. Today, CMS has spacious, state-of-art-infrastructure campuses in 0KQPD!AHDE +KE@==J@%U@AN=>=@=J@łAH@NAOA=N?DANO=NKQJ@PDA?KQJPNUBKNNAHE=>HA and time bound services. All this has been possible because of shared concerns and dedicated efforts of dedicated professionals at CMS and of P N Vasanti, its Director. I am proud that an organization with such concerns, commitment and accomplishments in the country is =>HAPKKLAN=PAKJJKPBKNLNKłP>=OEO This Report provides an overview of CMS initiatives in the last year . Hope it is able to stimulate more dialogue, concern and activities.

Dr. N Bhaskara Rao Founder Chairperson, CMS

1 | CMS REPORT 2013-14 CMS AT A GLANCE

VISION CMS endeavours to conduct path breaking Research, Advocacy and Capacity Building to facilitate a vision of Equitable Development & Responsive Governance.

MISSION To provide global leadership and excellence in Research, Advocacy & Capacity Building in Social Development, Environment, Communication, Media and Transparency issues through innovation and partnerships.

It is indeed unique to be engaged for a long unbroken period of 25 years in independent and highly credible research work. I must compliment CMS for carrying out this highly commendable research work undertaking and carrying out interesting initiatives and remarkable activities in so many spheres of social development over the years. –Justice P. N. Bhagwati Former Chief Justice of India; Member, UN Human Rights Committee; Chancellor-Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeeth.

2 | CMS REPORT 2013-14 3 | CMS REPORT 2013-14 CMS at a Glance ™ Highlights Chandigarh participated in the process. The jury was chaired by Mr Srinivasan Iyer, Over the past 24 years, CMS has carved out a niche for itself as an inter-disciplinary professional CMS has worked with 68 International and National partners to execute over 50 projects Assistant Country Director and Head, Energy ďŽĚLJǁŝƚŚĂǁŝĚĞƌĂŶŐĞŽĨĐŽŶĐĞƌŶƐĂŶĚĐĂƉĂďŝůŝƟĞƐ͘ in the last year (2013-14). and Environment Unit, UNDP India. CMS provided institutional support for 1DAłNOPBKQNPA=IOBK?QOKJPDA?KNAPDAIAO Book release function of Dr N Bhaskara ™ Who We Are? the proposal entitled “Mapping of Media of CMS research. The other four teams focus Rao’s book “Good Governance” on May 23, Established in 1991, CMS* is an Ownership and Concentration in India on specialised services provided by CMS. 2013 by Justice Sachar EJ@ALAJ@AJP JKPBKNLNKłPKNC=JEO=PEKJ and Calculation of Company Power Index Together, these teams have developed a dedicated to multi-disciplinary research- Motor Vehicles Act: Has all been said yet? of 12 Major Media Common Ownership number of pioneering initiatives. Some of driven initiatives that enable policy makers National Media Workshop on Road Safety Units (2000-2012)”, led by Dr. Anuradha these include: to take informed decisions on development Legislation was organized by CMS Advocacy Bhattacharjee for ICSSR. This one-year and social change to improve quality of CMS VATAVARAN - India’s Premier on July 11,2013 at Constitution Club of India, project was implemented in September 2013. life. We have been engaged in Research, International Environment & Wildlife Film New Delhi The Shri Ram School (TSRS), Aravali, in Advocacy and Capacity building in Festival and Forum Plan India National Consultation on School association with CMS VATAVARAN hosted Social Development, Environment, www.cmsvatavaran.org WASH was organized by CMS Advocacy on the 3rd Shri CMS VATAVARAN Film Festival Communication, Transparency and CMS Symbols- A forum on Communication July 17, 2013, at India Habitat Centre, New at the TSRS school auditorium in Aravali, Governance issues at local and national for Social Development Delhi Haryana, on October 9, 2013. The Guest of policy levels for more than two decades. www.cmssymbols.cmsindia.org CMS Academy organized a symposium on Honour was Ms. Belinda Wright, founder and CMS is recognised for its rigorous study NEWS Media Education in India on August Executive Director of the Wildlife Protection CMS ENVIS Centre- An information resource ,JAKBPDAłNOPKBEPO methodologies, innovative approaches to 19, 2013, at India International Centre to Society of India. NCR school children centre on environment kinds of study undertaken by NAOA=N?D=J@BKNPDA?NA@E>EHEPUKBEPOłJ@EJCO bring together the key stakeholders of Indian S=P?DA@=S=N@SEJJEJCAJRENKJIAJPłHIO We have completed over 635 projects in www.cmsenvis.nic.in CMS Social was to NEWS media and to discuss the challenges =J@PDAENKSJKJAIEJQPAłHIOAJPANA@EJ collaboration with 162 public and private India Corruption Study- Annual studies on and opportunities in the emerging media =JEJPANO?DKKHłHII=GEJC?KILAPEPEKJ assess the socio-economic status partners across the globe. ĺ-AKLHA†O-AN?ALPEKJ=J@"TLANEAJ?ASEPD ecosystem. It was inaugurated by Shri Twenty eight entries were received from the of Mahadalits. This study will help Corruption in Public Services’. Manish Tewari, Minister of Information & students of The Shri Ram School Aravali, The Broadcasting and was attended by media Shri Ram School Moulsari, The Shri Ram to formulate strategy for social ™ How We Work? In a nutshell, CMS promotes active citizenry We believe that, “Research is not an end professionals, academia and civil society Millenium School Noida, Amity International and economic empowerment of by engaging corporations, creating media in itself but a means and an objective from across the country. The day-long School Sector, Scottish High School the Mahadalits. alliances, supporting policy makers and What Makes Us Different? way of leading to advocacy, empowering symposium had 3 Panel Discussions and 5 Gurgaon, DPS International School and SRS developing civil society partnerships to and achieving social equity.” Research Simultaneous Moderated Group Discussions BhiwaniłHIO„ĺ$=QNEJ*U$=N@AJ†>U We combine the qualities of: address emerging national challenges. /EP= =JANFE=J@ĺ1EI>=GPQ†>U/EJPQ1DKI=O can enable change through informed The symposium discussed the challenges and A JKJLNKłP and non-partisan decision-making about programs, policies opportunities in the news media education & Sushmit Ghosh, were screened followed by research organisation. and practices. We also believe that local ™ Where Do We Work? sector and an action agenda was laid out. an interactive open forum with the students. CMS knowledge and values are vital in building D=O=BQHHUAMQELLA@+=PEKJ=H,Bł?AEJ A committed facilitator in handling A two-day workshop on Innovative CMS Advocacy organized ‘Media Workshop sustainable lives. Our approach is +AS!AHDE=J@=/ACEKJ=H,Bł?AEJ%U@AN=>=@ complex Social Development, with state-of-the-art research, documentation, Interventions for Change: Positive Deviance on Road Safety and Public Health’ on collaborative and stakeholder involvement Environment, Communication, data services and training facilities. It also and Liberating Structures was organized by October 29, 2013, at Visakhapatnam has always been at the crux of what we Media, Transparency and CMS Academy from August 20-21, 2013 at with support from WHO. The workshop do. Our projects help to build capacity and D=O=JAPSKNGKBłAH@NAOA=N?DANO=?NKOO=HH Governance issues. the states of the country and a strong contact Sanskriti Kendra. The workshop was facilitated comprised of 3 panels, namely Road strengthen institutions to equip our partners A research-based think tank base across the globe. by Dr. Arvind Singhal, University of Texas. Safety and Public Health, Road Safety and for the long term. This workshop was attended by scholars and Media and Road Safety and Enforcement. committed to rigorous and CMS works in 8 dynamic teams which Centrally located campus professionals from academics, social sectors, Panelists included experts from the WHO objective analysis to support improved policymaking. synergise their efforts to promote equitable Located in the heart of New Delhi, the CMS advertising and marketing research. headquarters in Geneva, Global Road Safety development & responsive governance in the Partnership, Indian Institute of Public Health +=PEKJ=HKBł?A has its own łRAOPKNAU Plan India National Workshop on Improving Research based advocacy and country: EJ%U@AN=>=@ LKHE?AKBł?E=HOBNKI%U@AN=>=@ building, which has proximity and ready Quality of Life of Children was organized capacity building initiatives. and Visakhapatnam and Assistant Editors of access to several important organisations, by CMS Advocacy on August 27, 2013 India CMS Teams prominent national dailies from New Delhi. Ability to work effectively with data sources, and several government Habitat Centre, New Delhi. CMS Social diverse stakeholders, including departments and facilities. CMS is well- CMS held a seminar on “The Role of CMS Environment A four-day long CMS VATAVARAN media, corporations, policy makers equipped with in-house data processing Entertainment Mass Media in Changing CMS Communication Nomination Jury Meeting was held at and civil society to address equity and high-end computation facilities, Social Norms on Key Gender and CMS Transparency ISID, Vasant Kunj from Aug 27-30, 2013 challenges with broadband connectivity along with Reproductive Health Issues: A Global CMS Surveys PKODKNPHEOPBNKIłHIAJPNEAO4EPD sophisticated software tools for statistical Perspective”, on October 30, 2013, at CMS CMS Media Lab this, the second stage of selection was analysis. KBł?A 0=GAP+AS!AHDE SDANAMr David CMS Academy successfully completed. 31 members from Poindexter, Mr William Ryerson and Mr CMS Advocacy NCR, Coimbatore, Bangalore, Mumbai, Shiv Khare were the speakers. Raipur, Puducherry, Chennai, Dehradun and *Registered under the Societies Registration Act, 1860 4 | CMS REPORT 2013-14 5 | CMS REPORT 2013-14 1DAłHIBAOPER=H=LPHUPEPHA@ĺCelebrating 10 jurists for the coveted 7th CMS VATAVARAN Dr N Bhaskara Rao, Chairman, CMS, gave a meetings to review 2014-15 (Results- Years of CMS VATAVARAN’ was initiated by Indian Awards. Mr Ramesh Sharma, award HA?PQNA=P&0KBł?ANO†PN=EJEJCLNKCN=IIA Framework Document) RFDs, from March CMS VATAVARN team as part of the series of SEJJEJCłHII=GAN ?D=ENA@PDAFQNUBKN - Public Policy & Management, on the topic, „LNEH  =P+AS!AHDE =S=N@SEJJEJCłHIO?NAAJEJCO=?NKOO+ / international awards. The Jury comprised Impact of Media on Public Policyon February To commemorate its decade-long journey, of 13 eminent personalities from widely 11, 2014, at IILM Institute for Higher Mr. Alok Srivastava, Director, CMS the CMS VATAVARAN team organized a divergent sectors and streams representing Education, New Delhi. Social OLA?E=HłHIBAOPER=HPDNKQCDKQPPDAIKJPDO AJRENKJIAJP SEH@HEBA łHI IA@E==J@ Ms. P N Vasanti, Director, CMS WĂƌƟĐŝƉĂƚĞĚ -NAOAJPA@PDAłJ@EJCOKB&J@ALAJ@AJPQ@EP of October, November and December 2013. communication. in the 4th CII CEOs Roundtable on Broadcast, of CCC in a workshop on Innovation Action As part of this event, Nominated Films were 10 Yrs of CMS VATAVARAN Film Festival ŽƌŐĂŶŝnjĞĚďLJŽŶĨĞĚĞƌĂƟŽŶŽĨ/ŶĚŝĂŶ Plans (IAPs): Review and Next Steps, O?NAAJA@=P1DA *0KBł?ALNAIEOAO=PPDA was celebrated in the following schools and /ŶĚƵƐƚƌLJ;//Ϳ͕ŽŶƉƌŝůϭϴ͕ϮϬϭϯ͕ĂƚEĞǁ which was attended by more than100 senior Research House, Saket, New Delhi. colleges across Delhi. ĞůŚŝ͘ KBł?E=HONALNAOAJPEJC*EJEOPNEAO!AL=NPIAJPO The 5th edition of the UNICEF Awards for of Central Government, on June 14, 2013, at I. Apeejay Institute of Mass Communication Participated in the Indo-German Conference Children-Related Programmes in Telugu New Delhi. (AIMC) - Nov 12, 2013 on Media, Religion and Politics at Seigen Television Channels was launched with II. Young Men’s Christian Association University, from June 14 - 15, 2013, in Attended the India Launch of the 2013 a Media Symposium on July 31, 2013 (YMCA) - Dec 05, 2013 Germany. Lancet Series on Maternal and Child in Hyderabad. About 26 eminent media III. Jawaharlal Nehru University (JNU) - Dec Nutrition, hosted by the Public Health professionals representing Telugu news and Attended the Global Media Forum titled The A survey conducted in 06, 2013 Foundation of India (PHFI) on June 28, 2013, general entertainment channels participated Future of Growth- Economic Values and the A=NHUSEPDłHII=GANO IV. Miranda House - Dec 15, 2013 at New Delhi. in this Symposium. The eminent speakers Media, organized by Deutsche Welle, from V. Bal Bharati Public School - Dec 16, 2013 ranked CMS VATAVARAN included Jury Chairperson Padma Shri Dr. June 17-19, 2013, in Bonn, Germany -NAOAJPA@PDAłJ@EJCOKBPDA&J@ALAJ@AJP VI. Bloom Public School - Dec 18, 2013 Audit of Citizens’/ Clients’ Charter in an amongst the top two Shantha Sinha, Professor, Department of Attended the CII Big Picture Summit: VII. Sri Venkateshwar International School, International Workshop on Government AJRENKJIAJP=J@SEH@HEBAłHI Political Science, University of Hyderabad, Embracing Innovation in Media, organized Dwarka - Dec 20 & 21, 2013 Performance Management, on July 2, 2013, Jury members Prof. Padmaja Shaw, by Confederation of Indian Industry (CII), festivals in the world. CMS at New Delhi. Professor of Communication and Journalism, The CMS Advocacy team recently supported from September 13-14, 2013, at New VATAVARAN is a pioneering Osmania University, Mr. R. V. V. Krishna India’s prominent daily, Hindustan Times, to Delhi, with Ms. Alka Tomar, Director, CMS Participated in the online discussion on enterprise initiated by CMS Rao, Veteran Journalist, and Ms. Shyama run a week-long campaign on road safety Environment and Ms. Indira Akoijam, Role of Panchayats in addressing Child Sundari, Joint Director, Department of Environment team in 2002 during the national road safety week from Manager, CMS Academy. Malnutrition: Experiences and Advice, Women Development and Child Welfare, initiated by UN Solution Exchange Community to encourage environment January 11 to 17, 2014. CMS provided Attended the Dun & Bradstreet’s Dare to Government of Andhra Pradesh. Noted child on Food and Nutrition Security, 2013. and forums that result in research support to the newspaper. This Lead Conference, organized by Dare to Lead łHIO rights supporter and founder of Blue Cross IA@E=AJC=CAIAJPNAOQHPA@EJłRA?KHQIJ Response Management, on October 29, 2013, Took a session on Qualitative Data Analysis perception, practice and policy of Hyderabad, Ms. Amala Akkineni was the =NPE?HAO A=?DBK?QOEJCKJOLA?Eł?NK=@O=BAPU at New Delhi. using QSR N Vivo during Course on various change. Chief Guest. issues and public health issues like drink- *APDK@OEJ*E?NKłJ=J?A/AOA=N?D held at Attended the Global Roundtable on The 5th UNICEF Awards for Children-Related driving, speed, helmets, driving by minors, V. V. Giri National Labour Institute, during Government Performance Management, Programmes in Telugu Television Channels pedestrian safety and public transport. October 14-18, 2013, in Noida, Uttar Pradesh. from December 11-12, 2013, at New Delhi. were presented at a special ceremony in The articles were widely appreciated by WHO $=RA=LNAOAJP=PEKJPEPHA@ĺOn-Road Hyderabad on December 10, 2013. Twelve Attended the 5th CII CEOs Roundtable on and other organizations working on road Experiences of Transport Goods’ Fleet awards in diverse categories, including the Broadcast, organized by Confederation of safety issues. It was shared globally by WHO Owners with Enforcement Agencies’, during highest “UNICEF Awards for Channel Most Indian Industry (CII), on January 24, 2014, at as an ideal media advocacy campaign on the a Workshop on Public Health Approaches Committed to Children” were presented on New Delhi. issue. for Improving Road Safety of Heavy Vehicle this occasion. Hon’ble Speaker AP Assembly Attended the launch of the book Fleets in India, organized by CDC Foundation Mr. Nadendla Manohar was the Chief Guest 7th CMS VATAVARAN - Environment & ĺTransforming Our Cities: Postcards of and Public Health Institute, on November 19, of the event. Ms. Amala Akkineni, Child Wildlife Film Festival and Forum held at the Change’, published by Harper Collins India, 2013, at New Delhi. Ms Paramita Dasgupta, Rights Supporter and Founder of Blue Cross IGNCA Lawns, New Delhi, India from Jan by Finance Minister, Shri P Chidambaram, on Director CMS Communication, also attended. #A>  BA=PQNA@=NKQJ@łHIO of Hyderabad graced the occasion as Special February 10, 2014, at New Delhi. Invitee while National Award winning Telugu and more than 100 eminent speakers in 70 Took a session on Social Audit, Citizen Filmmaker Mr. Sekhar Kammula was the thematic sessions and expert discussions in Gave a HA?PQNABKN&0KBł?ANOEJOANRE?A Report Card, India Corruption Study and Guest of Honour. six specially curated lawns. training on February 14, 2014, at IILM, New Citizen/Clients’ Charter, during the second Delhi. International Programme on Monitoring and The Award Jury Meeting of the 7th CMS DAM 999, the debut direction venture of Evaluation, organized by Institute of Applied VATAVARAN: Environment & Wildlife Film Sohan Roy, which pays a tribute to the 1975 Addressed the Inaugural session of Manpower Research, on December 17, 2013, Festival and Forum was held from Dec 18 Banqiao Dam disaster in china that claimed Information & Communication Flow in the Third World, organized by Maharaja Agrasen in New Delhi. „  =PPDA&1 *=QNU= +AS!AHDE 250,000 innocent lives’, was screened, on College, "IEJAJPłHII=GAN =?PKN=J@LNK@Q?AN Shri February 14, 2014, at Research House, Saket, on February 21, 2014. Participated in Coalition against Corruption New Delhi. Amol Palekar, headed the list of eminent Participated in the Adhock-Task Force (ATF) (CoCo) conference, organized by Janaagraha

6 | CMS REPORT 2013-14 7 | CMS REPORT 2013-14 Centre for Citizenship and Democracy, from Participated in national-level Workshop on programme for the NGO’s/ NPO’s TERI,, from November 27-29, 2013, at India January 14-15, 2014, in Bengaluru. “Improving Quality of Life of Children”- empanelled under Rural Area Energy Habitat Centre, New Delhi. Sharing Experiences from Plan India, on Access Programme of Ministry of New and Attended a Round Table discussion Attended National Interaction cum August 27th, 2013, at India Habitat Centre, Renewable Energy (MNRE), on September on !AłJEJC=J@*A=OQNEJC4KIAJ Evaluation Workshop for Environmental New Delhi. 16, 2013, at New Delhi, with Dr Yamini Empowerment: The South Asia Context, Information System (ENVIS) Scheme, Verma, Sr. Research Executive, CMS organized by CLEAR South Asia, in held from 28-30 March, 2014, at Gangtok, Ms. Alka Tomar, Director, CMS Environment collaboration with CoE South Asia and UN Sikkim, where CMS releases CMS-ENVIS Environment Women, on February 13, 2014, at IIC, New Participated in a regional conference on quarterly newsletter, “Green Voice” by Shri A. Delhi. Participated in National Stakeholder Conservation and Management of UNESCO K. Srivastava, IAS, Chief Secretary, Govt. of Consultation on Preparation of Fifth World Natural Heritage Sites- Sharing Sikkim with Mr. Amrendra Pathak, Manager Attended a one-day consultation on Exploring National Report to the Convention on Experiences and Best Practices from – IT. Effective BCC Indicators for Health Biological Diversity and Updations of South Asia, organized by UNESCO, from Programs in India, organized by FHI360 and The SCSTS- ENVIS Centre, Gangtok is National Biodiversity Action Plan. The Population Council, on March 20, 2014, at 0ALPAI>AN„  =P+AS!AHDESEPD organising the Workshop on behalf of the consultation was organised by Ministry of Dr Yamini Verma, Sr. Research Executive, New Delhi. Ministry of Environment and Forest (MoEF). Environment and Forests, GoI, at WWF India, CMS Environment and Ms Imrana Khan, Attended the International Conference on on July 30, 2013, at New Delhi. Consultant, CMS VATAVARAN.. Ms. Priya Verma, Festival Coordinator, %QI=J1N=Bł?GEJC on February 3, 2014, Gave a special talk on Biodiversity and CMS VATAVARAN at New Delhi, with Mr Ashwani Sinha Head Dr Yamini Verma, Sr. Research Climate Change, followed by a screening of Advocacy & Partnership, CMS Advocacy Executive, CMS Environment Attended the National consultation on PDAJKIEJ=PA@łHIKB *0313/+ ĺThe ?KIIQJE?=PEJCBKN??AOO=J@ AJAłP New Environmentalists - From Chicago to the Attended 33rd India International Trade Dr. Amit Rahul, Research Manager, sharing, at CEE, from November 19-20, Karoo’ by John Antonelli, Will Parrinello and Fair, organised by India Trade Promotion CMS Social 2013, in Ahmedabad. Tom Dusenbery, at Bharti College auditorium, Organisation, Pragati Maidan, on November Participated in a seminar on “Politics and on October 22, 2013, at New Delhi. 20, 2013, at New Delhi, with Ms Preeti Mr. Sundeep Srivastav, Sr. Festival Local Economic Growth: Evidence from Kashyap, Assistant Executive – ENVIS. Attended the Bal Sangam: Children’s Manager, CMS VATAVARAN India”, organized by World Bank on August Theatre Festival at NSD, on November Participated in a seminar on Urban CMS Communication has 6, 2013, at New Delhi. Attended a seminar on Event Management 17, 2013, at New Delhi, with Mr. Sundeep Biodiversity and Habitats on November 23, at Taj Palace, organised by Cvent’s Event Presented a paper on “Gender and Disability”, signed a long term association Srivastav, Sr. Festival Manager, CMS 2013, at INTACH, New Delhi, with Ms Imrana Management Platform, Cvent, Inc., on March in a two-day Seminar on Disability, contract (LTA) with UNICEF VATAVARAN. Khan, Consultant, CMS VATAVARAN.. 04, 2014, at New Delhi, with Mr Sanjay Negi Sustainable Development & Inclusive India, Attended the two-day long CSR LIVEWEEK Visited National Street Food Festival 2013, Festival Executive, CMS VATAVARAN. to pre-test any development from November 23-24, 2013, at the Center conference and NGO Asia Expo at Gurgaon organised by National Association of Street communication material and to for Law & Governance, Jawahar Lal Nehru Ms. Indira Akoijam, Manager, CMS Exhibition & Convention Centre, Epicentre, Vendors of India, on December 20, 2013, conduct rounds of Effectiveness University, New Delhi. Academy Apparel House, from November 19-20, 2013, at New Delhi, with Mr Anand A Jha, Deputy Attended the IMPACT & Careers 360 0QNRAUBKNĺ*AAJ=(E!QJEU=†1DA Participated in a national-level Workshop in Gurgaon, Haryana, with Mr. Sundeep Manager, Library & KM. conference on Future of Talent in Media former gives CMS an opportunity on Refresher Training for National Level Srivastav, Sr. Festival Manager, CMS Visited Dilli Ke Pakwaan Festival, organised & Communication Industry at The Leela Monitors (NLMs), organized by Ministry VATAVARAN. to work on Govt. of India by Delhi Tourism on December 25, 2013, Kempinski, on June 28, 2013, in Gurgaon, of Rural Development, GoI, from March CMS VATAVARAN Team attended the North at New Delhi, with Mr Anand A Jha, Deputy Haryana. Campaigns on Age of marriage, 19-20, 2014 witj Mr. Debananda Mohanta, East Festival, from November 08-09, 2013, Manager, Library & KM Salt iodisation, Safe water, Research Executive, CMS Social. Organised and Participated in a two-day at IGNCA, New Delhi. Attended a meeting to develop MIS and M workshop on Innovative Interventions for HINI, Polio Ravivaar, Hand Attended the launch and discussion on Plan CMS VATAVARAN Team attended the & E system under Healthy Future Grant Change: Positive Deviance and Liberating Washing with soap and Men India Study Report, “Because I am a Girl”, BookaRoo, Festival of Children’s Literature, Project, organised by Bal Vikas Dhara- Plan Structures at Sanskriti Kendra, August 20- using toilet etc. dealing with the situation of adolescent from November 23-24, 2013, at IGNCA, New India, on January 13, 2014, at New Delhi. 21, 2013, with Ms Paramita Das Gupta, girls during disasters, at Jacaranda Hall, Delhi. Director, CMS Communication, Mr Abison P India Habitat Centre, on October 28, 2013, Mr Anand A Jha, Deputy Manager, Anchalackal, Sr. Research Executive, CMS at New Delhi with Ms Kirti Warvadekar, Sr. Attended Centenary Film Festival (A six- Library & KM Communication, Ms. Deepmala Dutta, Sr. Research Manager, CMS Social. @=UHKJCłHIBAOPER=H I=NGEJCUA=NO Attended a meeting as a member of Joint Research Executive, CMS Communication of Indian cinema), from April 25-30, 2013, Steering and Programme Committee of Ms Kirti Warvadekar, Sr. Research and Ms. Garima Tiwari, Sr. Research with Ms. Priya Verma, Festival Coordinator, International Conference on Digital Library Manager, CMS Social Executive, CMS Communication. CMS VATAVARAN, Mr. Sundeep Srivastav, (ICDL-2013) on October 25, 2013, at TERI, Attended World Bank New Delhi Seminar Sr. Festival Manager, CMS VATAVARAN, New Delhi. Series: “Why are Indian Children shorter Mr Ashwani Sinha Head Advocacy & and Ms.Deepti Roy, Festival Executive, CMS than African Children”, at SF Conference Participated as a team member of Partnership, CMS Advocacy VATAVARAN. International Conference on Digital Library Room, 70 Lodi Estate on July 11, 2013. New Attended a Conference on ‘Strengthening Participated in the one-day orientation (ICDL-2013), in a meeting organised by Delhi. Road Safety Legislation: Saving Lives’,

ϴ| CMS REPORT 2013-14 9 | CMS REPORT 2013-14 organized by Ministry of Road Transport Attended the Coca-Cola National Conference Dr. N. Bhaskara Rao and Highways, WHO and World Bank on on Road Safety, organized by Coca Cola, December 14, 2013, at New Delhi. KJ!A?AI>AN  =P% KBł?AEJ Š Dr. N. Bhaskara Rao, Chairperson CMS, has taken the lead in initiating and tracking the Right To Information (RTI) Act implementation in the country. He Ms. Chetali Kapoor, Sr. Project Gurgaon, Haryana. has also pioneered the Social Audit and Citizens Charter concept for better Executive, CMS Advocacy Ms. Paramita Dasgupta, Director, CMS accountability and transparency in governance. KJ@Q?PA@=OAOOEKJKJĺEnvironment Communication Š Dr. N. Bhaskara Rao, Chairperson CMS, has been a board member of several Education: What, Why and How’ as a Visited Nagaon district of Assam for reputed organisations, like the National Institute of Health & Family Welfare resource person for teachers and educators. a research study on “Communication (NIHFW), National Institute of Rural Development (NIRD), founder-member 1DAOAOOEKJS=OL=NPKBPDAłNOP?KJP=?P Opportunities to Engage Select Schedule of Mudra Institute of Communications (MICA), Foundation for Organisational session of the distance learning course-Green Caste and Schedule Tribe Population Research (FORE), Centre for Symbiosis, Technology, Environment & Teacher Diploma in Environmental Education, Groups” along with a UNICEF team to study Management (STEM), Basic Research in Education and Development (BREAD), organized by Centre for Environment the challenges faced by Kaibarta caste, -=?Eł?1AHA?KI KQJ?EHĠ&J@E= 1AHA?KI2OANO$NKQLKB&J@E=Ġ12$ AP?He Education (CEE) on June 24, 2013, at New =łODANBKHG?KIIQJEPUKBOO=I BNKI was also a Trustee of the India Brand Equity Fund (Ministry of Commerce). Delhi. November 7-8, 2013, in Assam. Š Dr. N. Bhaskara Rao released his >KKG  ĺPoll survey in Media an Indian perspective’, on 22nd November, 2012..Dr. Shashi Tharoor, Hon’ble Minister Environment and wildlife of State (HRD), Government of India, Dr G V G Krishnamurthy, former Chief of India needs platforms such Election Commissioner of India, Shri H S Brahma, Election Commissioner of India, Shri. Krishna Prasad, Editor Outlook, Dr. S Venkat Narayan, former as CMS Vatavarn to push Editor, India Today and Ms. Seema Mustafa, Senior Journalist, graced the book their cause launch. CMS has been a trusted partner of WFP for many years working in partnership by Š The book, “Unleashing the power of news channels”, by Dr. N Bhaskara Rao, –Ms Divya Srinivasan was launched at Hyderabad Book Fair, on December 17, 2012. Independent Producer/Director- Ex- undertaking assessments and evaluations of WFP supported projects. I would like to NDTV, NewsX. Ex- General Manager OLA?Eł?=HHUIAJPEKJ=RANULNKBAOOEKJ=H=LLNK=?DPKS=N@O=CKK@MQ=HEPUNAOA=N?D=J@ evaluation support by CMS Social during the comprehensive socio-economic baseline assessment (of MP Nutrition Programme). In addition to socio-demographic data, the assessment included anthropometric assessments along with anaemia estimation. I DƐ͘W͘E͘sĂƐĂŶƟ appreciate their systems of supervisory mechanisms and partnerships with laboratories Š Ms. P. N. Vasanti, Director CMS, writes a fortnightly column on Media in and other stakeholders in place to ensure quality, not only in data collection and analysis Mint, the economic newspaper published by The Wallstreet Journal and the >QP=HOKKRAN=HHLNAOAJP=PEKJ=J@QJ@ANOP=J@EJC *0=HOKQJ@ANPKKGLNKłHEJCKBB=IEHEAO Hindustan Times, since 2008. with severely malnourished child for WFP supported MP Nutrition project which included Š Ms. P. N. Vasanti, Director CMS, has participated in Television programmes collection and compilation of information on several indicators and had potential to use in leading national channels like NDTV, CNN-IBN, DOORDARSHAN and Lok this data for a very detailed micro-planning. Sabha TV, to advocate on issues related to Media Ethics and Regulation, Electoral Reforms, Education, and Women & Children issues. –Ms Pradnya Paithankar Š Ms. P. N. Vasanti, Director CMS, is a Member, International Advisory Board, -NKCN=IIA,Bł?ANĠ*"3* PSO, a Dutch association focused on capacity development of civil society UN World Food Programme. organisations in developing countries. (2009- 2012) Š Ms. P. N. Vasanti, Director CMS, is a Member, Ad-hoc Task Force (ATF), ?KJOPEPQPA@>UPDA =>EJAP0A?NAP=NE=PĠ-NEIA*EJEOPAN†O,Bł?A to review the performance targets of various Government departments. Š Ms. P. N. Vasanti, Director CMS, was appointed as a Member of the Committee to Evaluate the Software Schemes of Doordarshan, by Ministry of Information & Broadcasting, GoI. (2013) Š Ms. P. N. Vasanti, Director CMS, was appointed as a Member of the Consumer Complaints Council (CCC) of the Advertising Standards Council of India (2013 - 2015). Š Ms. P. N. Vasanti, Director CMS, was appointed as a Member of the Expert Group on Content, in the Sam Pitroda Committee, on Prasar Bharati (2013).

10 | CMS REPORT 2013-14 11 | CMS REPORT 2013-14 LEADERSHIP

Leadership Collaborating with Domain Expert to create Holistic Knowledge

CMS believes that a holistic multi-disciplinary approach to development-sector issues is mandatory BKNłJ@EJCOQOP=EJ=>HAOKHQPEKJOPKPDAR=NEKQO challenges our society faces. With this aim, CMS is constantly partnering with institutions, domain specialists and leaders from different spheres to design programmes with an integrated approach.

CMS has constantly endeavoured to tap fresh and diverse sources of information and expertise to keep itself abreast of global developments.

I congratulate Dr. Bhaskara Rao for pioneering and setting up such an =?PEREOPNAOA=N?DKQPłPEJPDA?KQJPNU&PEO=L=PD>NA=GEJCAJPANLNEOASDE?D he has undertaken and in which he is engaged for the last so many years with great zeal and passion. Dr. Rao has worked tirelessly in furtherance of the mission undertaken by him and built up CMS as a strong and powerful Organisation intended to bring about communication revolution so as to achieve social harmony and welfare. –Justice P. N. Bhagwati Former Chief Justice of India, Member U.N. Human Rights Committee Chancellor-Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeeth

12 | CMS REPORT 2010-13 13 | CMS REPORT 2013-14 Leadership ŽůůĂďŽƌĂƟŶŐǁŝƚŚŽŵĂŝŶdžƉĞƌƚƚŽĐƌĞĂƚĞ,ŽůŝƐƟĐ<ŶŽǁůĞĚŐĞ Organisational Structure CMS Managing Committee and Advisory Council includes luminaries of the country BNKI@EBBANAJPłAH@O1DA*=J=CEJC KIIEPPAAHKKGOEJPKPDAKRAN=HHI=J=CAIAJP and operations of the organization while the Advisory Council guides the organization towards making it more relevant and effective to the challenges faced by our society today. The participation of these eminent personalities has enabled CMS to grow from strength to strength and forge ahead in its unique mission and standing in India.

CMS-Managing Committee Dr. N. Bhaskara Rao, Internationally known social scientist, media expert & psephologist. Ms. P. N. Vasanti, Social Psychologist, and Media Researcher EXECUTIVE BOARD CHAIRPERSON ADVISORY COUNCIL Dr. Shanti Swarup Medasani, Scientist Ms. N. Bharati, Development Consultant Dr. G. Lakshmi Kumari, National Scientist and former Sr. Professor, NIHFW Shri. Vinod Vaish, IAS (Retd.), former Secretary, Dept of Telecom, GoI DIRECTOR Prof. M. K. Premi, Demographer, former Sr. Professor, JNU

CMS-Advisory Council Justice P. N. Bhagwati, former Chief Justice of India THEMATIC TEAMS Shri. N. Vittal, IAS (Retd.), former Chief Vigilance Commissioner (CVC), GoI Shri. Shyam Benegal, MP, Eminent Film Director Dr. Y. S. Rajan, former Director of TIFAC Social Environment Communication Transparency Shri. D. R. Karthikeyan, former Director CBI Mapping Progress in Development Sector Promoting Responsibility Enhancing Behaviour & Social Change Towards Responsive Governance Shri. H. K. Dua, MP, Eminent Editor Shri. B. G. Verghese, Eminent Editor FUNCTIONAL TEAMS Research is not an end Swamy Agnivesh, Social Activist in itself but a means and an Shri. Kiran Karnik, former President, NASSCOM objective way of leading to Dr. Mohini Giri, Chairperson, Guild of Service Ms. Usha Rai, Eminent Journalist Survey Media Lab Academy Advocacy advocacy, empowering and #EAH@ =OA@0?EAJPEł?0PQ@EAO Monitoring Trends & Empowering Media Nurturing Talent & Concerns Innovative Engagements & Strategies achieving social equity. Prof. P. C. Joshi, Economist and former Director, Delhi School of Economics Shri. Ramesh Sharma, Eminent Film Maker -Dr. N Bhaskara Rao, Dr. S. Venkatnarayan, Sr. Journalist, former Editor, India Today OPERATION TEAMS Chairperson, CMS Shri. S. Naveen, Psephologist and Market Researcher ELECTRONIC Shri. S. D. Saxena, former Director (Finance), BSNL KNOWLEDGE ADMINISTRATION, IT & SYSTEMS DATA Ms. Asha Das, IAS (Retd), former Secretary, Ministry of Social Justice and MANAGEMENT HR & ACCOUNTS Empowerment, GoI PROCESSING Mr. Alok Mehta, eminent editor Shri. Samar Singh, IAS (Retd), former Secretary General of the World Wide Fund for Nature - India (WWF-India). Ms Usha Bhasin, Former ADG, DD

14 | CMS REPORT 2013-14 15 | CMS REPORT 2013-14 Social Mapping Progress in Development Sector

he CMS Social team works on a wide spectrum of social issues, which include Thealth, livelihood, education and human development, among others. Comprising of THEMATIC TEAMS professionals from different disciplines, this team is engaged in research, capacity building and advocacy initiatives.

During 2013-2014, CMS Social worked on 16 projects, pertaining to issues such as, education, health & nutrition, agriculture, livestock and rural development, among many other important areas of concern. The success of these studies has been largely because of the use of innovative and participatory research approaches. This has enhanced the team’s ability to deal with large projects in a comprehensive manner without compromising on quality and attention to detail.

AREAS OF EXPERTISE AREAS OF WORK "@Q?=PEKJBKNHHLNKCN=IIAODKQH@>ANAJ=IA@=Oĺ.Q=HEPU"@Q?=PEKJ Š Monitoring & Evaluation Development: Š M&E Framework Millennium Development Goals, Employment, Gender, Poverty Alleviation and Livelihood, Food Security, Child for All’, to imbibe the importance of quality education and not just Š Policy review enrollment of children as the focus of the programme. Teachers and the Labour, Migration, Tribal Development, Ageing, Disability, Š Developing index on key human development Social Security, Vulnerability Analysis and Mapping overall education department should take responsibility for ensuring that indicators Education: o Poverty Index students’ learning achievements is up to the level that is expected from a Right to Education, Adult Education (Total Literacy o student of the grade in which s/he is studying. Food Consumption Score Campaign, Post-Literacy Programme, Continuing o Human Capital Score Education Programme, Jan Shikshan Sansthan), –CMS Social inputs to the honourable Sub-Committee of the Department related Parliamentary o Disaster Preparedness Index Elementary Education (Sarva Shiskha Abhiyan-SSA) and Standing Committee on Human Resource Development on implementation of RTE Act Š MIS database creation Higher Education Health: Public Health, Maternal and Child Health, Nutrition, Public Private Partnership, Health Infrastructure, Health Economics, Adolescent Health, HIV/AIDS, Immunisation, >> 16 | CMS REPORT 2013-14 17 | CMS REPORTSafe Abortion, 2013-14 Communicable Diseases. the data and information related to advocacy to migrant families in 5 non-endemic states. *00K?E=H0ECJEł?=JP KJPNE>QPEKJ activities. CMS team did hand holding in The study also assessed the families/parents’ implementation of M&E Framework by knowledge, attitudes and practices related to dŚĞƌĞƐĞĂƌĐŚĂŶĚĞǀĂůƵĂƟŽŶƐƚƵĚŝĞƐĐŽŶĚƵĐƚĞĚďLJD^^ŽĐŝĂůŚĂǀĞĨĂĐŝůŝƚĂƚĞĚƉƌŽŐƌĂŵŵĞƉĂƌƚŶĞƌƐŝŶƚĂŬŝŶŐ EJPAN=?PEJCSEPD?KJ?ANJA@KBł?E=HOEJ& ,=J@ vaccines administered against preventable ŵŝĚǁĂLJĐŽƌƌĞĐƟǀĞŵĞĂƐƵƌĞƐĂƐǁĞůůĂƐƚŽƚĂŬĞĂŶŽƚĞŽĨƚŚĞĮŶĚŝŶŐƐŝŶƚŚĞŝƌĨƵƚƵƌĞƉƌŽŐƌĂŵŵĞƐ͘ #EAH@,Bł?AOKB2+& "# diseases including polio as part of Routine Immunization. Four major categories of ™ Evaluation of migrants namely, slum dwellers, construction Additionally, CMS Social has developed Accreditation of Private workers, brick kiln workers and nomads were a unique scorecard known as the Poverty Sector Health Facilities for studied. Index Tool to assess the economic status of Provision of comprehensive B=IEHEAO>AJAłPPA@QJ@ANPDALNKFA?P The Abortion Care Services: A New ™Changing Young Women’s tool is user-friendly and could be replicated Initiative of State Government Knowledge, Attitude and Skills in other development projects aiming at of Bihar, IPAS, 2013 on Sexual and Reproductive inclusion of poor families. CMS Social team conducted evaluation of Health issues through Yukti Yojana (YY), which is a private site Community-Level Intervention PARTNERS ™Adolescent Girls in accreditation scheme of Government of in two districts of Jharkhand, Disaster Situation in ED=NSEPDPDAOLA?Eł?K>FA?PERAKBEJ?NA=OEJC India: An End line Survey Government: Uttarakhand, 2013 access to safe abortion services and Ministry of Rural Development, CMS Social undertook a study on sexual and treatment of abortion complications. Private Ministry of Drinking Water and CMS Social team conducted a qualitative reproductive health among married women sites accredited under this scheme are also Sanitation, VV Giri National Labour research study “Adolescent girls in disaster and unmarried girls in the age group of 15- eligible to participate in other Government Institute, Ministry of Labour and situation in Uttarakhand” for Plan India. An 23 years. It was a challenge for the team to of Bihar schemes involving provision of Employment; Directorate of Adult analysis of lives of adolescent girls, post- discuss aspects of sexual and reproductive reproductive health services by the private Education, Ministry of Human Ń=ODŃKK@S=OQJ@ANP=GAJEJPDNAA@EOPNE?PO health and make the young girls and women sector. The assessment was carried out Resource Development; Ministry of of Uttarakhand. In this study problems faced share a part of their private lives. The survey with women seeking abortions and related Health and Family Welfare; Ministry by adolescent girls at the time of disaster team was trained to be sensitive to protect services at the accredited facility. To of Communications and Information and changes in their lives after disaster in the dignity and privacy of the participants. all aspects were studied. The focused areas of compliment the data collected from women, Technology; Ministry of Social client-provider interaction was also observed. ™Institutional National Level Justice and Empowerment, Planning ™National Monitoring & research were problems related to sanitation Monitor for Ministry of Rural and hygiene, food and displacement and &J=@@EPEKJ =HHĺLKEJPOKB?=NA†SANAK>OANRA@ and Development Department, Evaluation Consultant for Development and Ministry of Government of Bihar. Godhan Project, 2010-15 incidences of molestation, physical abuse or and documented across 10 districts of Bihar Drinking Water and Sanitation PN=Bł?GEJCB=?A@>U=@KHAO?AJPCENHOEJPDA Bilateral/Multilateral: ĺ$K@D=J†-NKFA?PEILHAIAJPA@>U &# post disaster situation. ™A Research Study on CMS as National Level Monitor (NLM) during United Nations World Food Research Foundation aims to develop Migration-Threat to Polio 2013-14 conducted regular monitoring of Programme (UNWFP), United Nations and document a sustainable approach to ™Developing Monitoring and Eradication Centrally sponsored Rural Development Development Fund for Women comprehensive dairy development by using Programmes across four districts each of (UNIFEM) (now UN Women), United Evaluation Framework, 2013 With India being declared as a polio-free frozen semen technology. This project will Nagaland, Assam and Uttar Pradesh. In Nations Children’s Fund (UNICEF), nation, the study undertaken for UNICEF result in increase of income for 86,000 Technical Support was provided towards February 2014, CMS Social team members United States Agency for International was a timely one to understand the threat poor farmers in Bihar, Maharashtra and developing Monitoring and Evaluation undertook the Special Monitoring of Nirmal Development (USAID), Academy migration poses on India’s status. Towards Uttar Pradesh. A major component of these Framework for Advocacy and Communication Bharat Abhiyan (NBA) in four districts of for Educational Development (AED), this, the study assessed the immunization surveys is that of measuring economic and (A&C) Programme team of UNICEF country Uttarakhand. German Technical Cooperation (GTZ) social empowerment of women. CMS Social KBł?A SDE?DEJ?HQ@A@BN=IEJC1DAKNUKB status of children aged 0-5 years belonging as Monitoring and Evaluation Consultant to Change, Output and Process indicators to Non-Government: the project is providing regular support to feed information for Intermediate Results Ipas India, Plan India, Save the the Godhan project. Since the initiation of (IR) Indicators, which will help to measure Children, BAIF Development Research the project, CMS Social team has conducted progress related to child protection and child Foundation, Microsoft India, Aga Khan baseline study and Rapid Assessment Survey rights related initiatives and activities. A set Foundation, Datamation Foundation, to support the Project Management team KBA=OUPKłHHO?NAAJEJCPKKHOSANA@ARAHKLA@ Indian Society for Agribusiness in better implementation of the project. BKN#EAH@,Bł?AOKB2+& "#PKQOABKN?KHH=PEJC Professionals, Centre for Civil Society, Quest Alliance, International Youth Foundation, OCP Foundation (Morocco)

ϭϴ| CMS REPORT 2013-14 19 | CMS REPORT 2013-14 List of Projects CMS Social Team Members

Evaluation of a multi-pronged intervention to improve access to safe abortion Mr. Alok Srivastava, Director - CMS Social, B.Sc (Mathematics), PGD (Rural care in selected districts of Madhya Pradesh, as part of India- A Baseline Study, Development and Management). –Ipas India Mr. Mumtaz Ahmed, Sr. Research Manager, MA (Sociology & History), LLB

Providing support in reporting for RAM (Result Assessment Module) for Ms. Kirti Warvadekar, Sr. Research Manager, B.Sc (Statistics, Maths & Eco), Advocacy & Communication (A&C) Programme M.Sc (Statistics), MA (Population Studies), Dpl. in Computer Concepts & „2+& "#&J@E= KQJPNU,Bł?A Application

Evaluation of Changing young women’s knowledge, attitude and skills on sexual Dr. Amit Rahul, Research Manager, PhD, M Phil, MA (Sociology) and reproductive health issues through community-level intervention in two Ms. Chandni Nair, Sr. Research Executive, M Phil (Public Health). MA (Social districts of Jharkhand, for India-An End line Study 4KNG -$!LHĠ%QI=J/ECDPO  ANPEł?=PAĠ%A=HPD%QI=J/ECDPO ĠQC –Ipas India Aug 2013)

An Evaluation of Accreditation of private sector health facilities for provision of Mr. Debananda Mohanta, Research Executive, B.A, MA (Political Science) Comprehensive Abortion Care Services: A new initiative of the State Government of Bihar Future Plans –Ipas India

Special Monitoring of Nirmal Bharat Abhiyan in Uttarkhand In consonance with the –Ministry of Drinking Water and Sanitation, GoI Millennium Development Goals (MDG’s), CMS Social Regular Monitoring of Centrally sponsored Rural Development Programmes in 4 districts of Assam during 2013-14 (Phase 2) team will continue to focus on CMS has been a trusted partner organization of Ipas Development –Ministry of Rural Development, GoI providing research, monitoring Foundation since 2006. We have remarkable experience of successfully and evaluation (M&E) support Regular Monitoring of Centrally sponsored Rural Development Programmes in 4 conducting multiple research projects with diverse methodology and to donors and implementing districts of Uttar Pradesh during 2013-14 (Phase 1) cultural settings. After working with CMS for the past seven years, I partners at national and state –Ministry of Rural Development, GoI ?KJPEJQ=HHUłJ@EPNABNAODEJCPK=@DANASEPDPEIAHEJA=J@MQ=HEPUKBSKNG levels. The key priority areas Adolescent Girls in Disaster Situation in Uttarakhand-A Qualitative Research The research team is a go-getter who is able to pick the ball up and run will be livelihood and food –Plan India with minimum support and guidance. CMS’s positive outlook and time- security, nutrition, women and focused work style makes it a true pleasure to work and partner with the Rapid Assessment Study (Round II) of Godhan Project child development, elementary organization. I wish an all-out success to the organization. –BAIF Research Development Foundation education, particularly in the –Dr. Sushanta K. Banerjee, Senior Advisor (Research & Evaluation), backdrop of the RTE Act. In Ipas Development Foundation, New Delhi India the health sector, the focus will be mainly on research and Policy makers should proactively involve the tribal community in evaluation studies related to any development model right from its inception to its implementation maternal and child health, and completion. The responsibilities have to be reformulated and the public health (HIV/AIDS, TB and outsiders (policy makers) should see themselves just as supporters Malaria) and health services and facilitators in the entire process of tribal development and in terms of accessibility and growth. availability of human resources –Mr. .Alok Srivastava and Dr. Amit Rahul, co-authors of the chapter as well as infrastructure /A@AłJEJC1NE>=H!ARAHKLIAJPEJ&J@E=ġ+AA@BKN%KHEOPE?=J@-=NPE?EL=PKNU facilities. Approach in the book Emancipation of Tribes and Human Rights in India

20 | CMS REPORT 2013-14 21 | CMS REPORT 2013-14 Environment Promoting Responsibility

he CMS Environment team has been involved multifariously in policy research and program Tevaluation aimed at creating sustainable solutions for environment protection. A host of projects covering

EOOQAOKBJ=PEKJ=H=J@CHK>=HOECJEł?=J?AATA?QPA@>U THEMATIC TEAMS CMS Environment at the behest of the Government of India and other prominent partners, mark CMS Environment’s journey during 2013-2014. The team’s thematic focus was on climate change, low carbon practices, biodiversity, conservation and livelihoods, sustainable eco-tourism, drinking water and sanitation. This team has been a member of several committees of Ministry of Environment and Forests, Government of India, and consistently provides environmental communication advisory support to the ministry. &J@E=†OLNAIEANłHIBAOPER=HKJSEH@HEBA=J@AJRENKJIAJP  CMS VATAVARAN, is also an initiative of the eclectic CMS Environment team.

VATAVARAN is the biggest show and tell event of environment in AREAS OF EXPERTISE AREAS OF WORK India. I hope the show will now start exploiting all the digital possibilities. Research and Evaluation Climate Change It would be interesting if Varavaran could start an online community of Formulating Strategies Drinking Water Supply and Sanitation schools, teachers, students and environmental activists who could qualify Environmental Education Biodiversity Environment Information Resource Centre Urban and Rural Environment for being invited for the event from different parts of India by doing Natural Resource Management (Watershed, Forestry OKIAPDEJCOECJEł?=JPBKNAJRENKJIAJP and Livelihoods) Wildlife Conservation –Augustine Veliath, Founder-Director, Asian Center for Entertainment Education, New Delhi

>> 22 | CMS REPORT 2013-14 23 | CMS REPORT 2013-14 Publications: CMS ENVIS quarterly newsletter Green Voice reaches to more than thousand individuals and organisations. *0"JRENKJIAJP0ECJEł?=JP KJPNE>QPEKJ The daily e-newsletter “Green Media” has a dŚĞĞŶǀŝƌŽŶŵĞŶƚƚĞĂŵŝƐĐŽŵŵŝƩĞĚƚŽĐŽŶƚƌŝďƵƚĞƚŽƚŚĞŽŶŐŽŝŶŐĞŶǀŝƌŽŶŵĞŶƚ circulation of over 3500 and more. From time ĚŝƐĐŽƵƌƐĞŝŶƚŚĞĐŽƵŶƚƌLJĂŶĚƚŚĞǁŽƌůĚ͘ to time, the centre also undertakes focused studies on media coverage of pressing contemporary issues and translates that Baseline Survey and Scoping Studies for all indicators were selected as Best WASH knowledge in the form of well-documented “A healthy future for Delhi’s dwellers - An School, while schools which ranked top in publications. integrated approach for water quality and their respective categories were selected On-line databases: CMS ENVIS also business development project”, 2013: In as Best Students’ Health Club, Best School presents impressive on-line databases of collaboration of Plan India with Basic Water Management Committee and School WASH around 60,000 news coverage, around 2116 Needs a Dutch company the pilot project Champion Teacher. advertising agencies, over 5973 audio- was undertaken to develops, manufactures visual programmes and 1039 weblinks and markets cost effective and affordable of environment related organisations. ™CMS-ENVIS of all streams, defence & paramilitary forces water treatment solutions to “Improve the CMS ENVIS is a premiere centre designated LLNKTEI=PAHUAJRENKJIAJPłHII=GANO  and nature enthusiasts. In 2012, the festival water quality for residents in three poor by the Ministry of Environment and Forests 125 plus environment print and electronic on the theme of biodiversity conservation colonies on the outskirts of New Delhi”. In (MoEF), GoI, to facilitate information journalists are part of the database. S=ODAH@EJłRA?EPEAOEJ?HQ@EJCKJABKN It is a very important the baseline assessment conducted by CMS, dissemination and further the cause of Primary and Secondary Research: Besides delegates of CBD COP 11 at Hyderabad. www. BAOPER=H1DAłHIOPD=P=NACKEJC the sampling of the households were done environment awareness and sensitisation. this, the centre also engages in focused cmsvatavaran.org. to be shown are not larger than in the three slums of Delhi. The qualitatively Its thematic focus is “Environment and VATAVARAN provides an research studies and analysis of media and quantitatively data was collected from Media”. Since 2000, it has come a long Stakeholder Consultation Meet- CMS life or exotic but since they important interface between coverage and trends on environment news DKQOADKH@OĠ*=@=JLQN(D=@@=N„  way to establish itself as a resource centre, VATAVARAN completed its decade-long in the mainstream news channels and print portray situations true and closer the conservation and media /=JCLQNE-=D=NE„=J@%KH=I>E(=H=J„ co-ordinating body and a centre for ARAJPBQHFKQNJAUĠ„ &PS=O *0 media. to life, they create a more lasting 150) across three study areas. VATAVARAN’s endeavour to create sustained community and spreads positive information dissemination through various impact on the audience, move 2013 Plan Best WASH Schools Awards. print, electronic and new media. Today, the impact and promote environment sensitivity examples to the world on CMS VATAVARAN them from inside and provoke Plan India, New Delhi: The project was centre reaches an overwhelmingly large ™ on a large scale. A consultation meet was conservation needs. Biodiversity CMS VATAVARAN - India’s only International undertaken by Plan- India as “Delivering no. of people through its various activities. held to re-strategise and develop the future them to take action. as the theme this year was Environment & Wildlife Film Festival Sustained WASH Improvements in Indian The centre has been an active and dynamic road map for CMS VATAVARAN. It was and Forum is an outcome of CMS’s core –Sumitra Bhave, a perfect choice as India is Schools” implemented in a total of 316 channel that reaches out to people through scheduled on February 5, 2013, (Tuesday) commitment to go “beyond research” (www. Vichitra Nirmiti & CMS VATAVARAN currently presiding over the CBD schools in two districts of Odisha and different mediums, such as newsletters, at CMS, Research House, Saket Community cmsindia.org). Based on extensive research, Award Jury Uttarakhand. The intervention consisted of publications, research studies, case Centre, New Delhi. COP. this festival (competitive and travelling) was ĺOKBPS=NA†=OLA?POHEGALNKIKPEKJKBDUCEAJA studies, highly visited website, etc., to build Steering Committee- CMS VATAVARAN EJEPE=PA@BKNAJ?KQN=CEJCAJRENKJIAJPłHIO practices amongst children and capacity public consensus and a network towards set up a Steering Committee to provide –Dr Neeraj Khera, and forums that result in perception, practice Senior Advisor, Management of Coastal >QEH@EJCKBOP=GADKH@ANO=J@ĺD=N@S=NA† environment conservation. leadership, overall policy guidance, and Marine Protected Areas, Biodiversity and policy change. CMS VATAVARAN is component which involved construction of Website: The CMS ENVIS website hosted mentoring of the team, facilitating developing Programme, GIZ India, organised by the CMS Environment team, WASH infrastructure in some of the project knowledge and resource pool for creating Deutsche Gesellschaft für Internationale on the NIC server is updated regularly and which has been involved multifariously in area schools. To decide the award winners, sustained impact and promoting environment Zusammenarbeit (GIZ) GmbH,, New Delhi services like RSS feed, TV news stories policy research and program evaluation a structured questionnaire was designed and sensitivity. The Steering Committee gives & CMS VATAVARAN Nomination Jury on YouTubechannels, fully downloadable aimed at creating sustainable solutions for administered by CMS between June 24, 2013 directions, guidance and advice to CMS publications, on-line databases and research environment protection. and July 12, 2013 in 100 schools. Based on studies, are some of the key features of the VATAVARAN team towards visioning, The festival has an International recognition the averages of each indicator, schools were website. planning and implementing of the future road ranked. The schools which ranked highest on and in its decade-long eventful journey from map. The committee has been set up for a „ ?KILAPEPERA=J@PN=RAHHEJC period of 5 years. festivals in 30 cities of 26 Indian states have Filmmakers Advisory Board- The CMS been organised. CMS VATAVARAN has now VATAVARAN Filmmakers Advisory Group become a movement and inspired many (FAG) comprises of 12 environment and KNC=JEO=PEKJOEJ@ERE@Q=HOPKQOAłHIO=J@ SEH@HEBA&J@E=JłHII=GANOSDKSEHHLNKRE@A łHIBAOPER=HO=O=IA@EQIPK?=P=HUOA?D=JCA direction, guidance and advise in the technical, It has reached more than 5,00,000 people creative and programming aspects of CMS directly, thereby creating a strong network VATAVARAN Film Festival. The members will KB&J@E=J=J@&JPANJ=PEKJ=HłHII=GANO  give their valuable inputs at regular intervals policymakers, academicians, research think to take CMS VATAVARAN to the next scale. tanks, environmentalists, journalists, students 1DEOCNKQLPKK D=O=PAJQNAKBłRAUA=NO 24 | CMS REPORT 2013-14 25 | CMS REPORT 2013-14 2014 Expert Advisory Panels- CMS after January 1, 2011, were invited for the HHPDAJKIEJ=PA@łHIOSANAO?NAAJA@ CMS Lawn: Sessions, book launches, press VATAVARAN set up Expert Advisory Panels competition. during the 7th competitive edition of CMS >NEAłJCO=J@SKNGODKLOSANAKNC=JEOA@EJ for its 7th competitive edition of CMS VATAVARAN - International Environment & the CMS Lawn. Some of the issues discussed Nomination JuryġPKP=HKBłHIO VATAVARAN 2014. The Advisors of the Wildlife Film Festival and Forum from January were nominated this year (52 Indian and were India’s Draft National Biodiversity festival planned, institutionalised & curated 30 - February 03, 2014, at IGNCA Lawns, New Targets, Urban Wetlands, Conservation of &JPANJ=PEKJ=HłHIO >U=IAI>AN the festival and spared their valuable dates nomination jury headed by Mr Srinivasan !AHDE1DAłHIOSEHH>AO?NAAJA@=C=EJ@QNEJC Biodiversity Rich Areas Outside the Protected from 30th January - 03 February, 2014 to be the 6th travelling edition of CMS VATAVARAN Iyer, Assistant Country Director and Head, Area Network. Book Launch of First Food: A part of the festival ceremonies, moderations, in 2014. Energy and Environment Unit, UNDP India. Taste of India’s Biodiversity was also held expert talks & deliberations. here by Ms Sunita Narain, Director General, The Nomination Jury was held from August 2014 Expert Advisory Panel - Content and Five days of Biodiversity Gala CSE. 27 - 30, 2013, (Tuesday to Friday) at New Programmes The 7th CMS VATAVARAN - Environment & Delhi. Experts from widely divergent sectors Young Champions Lawn: The Young Wildlife Film Festival and Forum held at the This panel worked on the planning and streams, such as academia, media, =Q@EAJ?ASANAPNA=PA@PKłHIO?NAAJEJCO  IGNCA Lawns, New Delhi, from (Thursday and curating of the festival & forum łHII=GEJC =NIU ?EREHOK?EAPU I=OO workshops, painting competitions, sessions, „*KJ@=U '=J#A>  BA=PQNA@ programming. The programmes included ?KIIQJE?=PEKJ=J@łHII=GEJCEJOPEPQPAO  puppetry, etc at the Young Champions Lawn. =NKQJ@łHIO=J@IKNAPD=JAIEJAJP Not only students, but teachers and parents EJPAN=?PERAOAOOEKJOP=HGO łHIOO?NAAJEJCO  were part of this four-day long stringent speakers in 70 thematic sessions and expert workshops, sessions, inaugural & award evaluation process. The process began with also actively participated in various activities discussions in six specially curated lawns. ceremonies. =>NEAłJC=J@EJ=QCQN=HOAOOEKJKJQCQOP organised at the Young Champions Lawn. Future Plans 27, 2013, followed by the screening and The 2014 CMS VATAVARAN theme was Some of the interesting sessions were on 2014 Expert Advisory Panel - Promotion, mainstreaming biodiversity conservation at Environment Education, animal behavior, Publicity, Media and Audience Mobilisation AR=HQ=PEKJKBłHIOPEHHQCQOP  The key areas of concern and different levels to promote living in harmony Western Ghats. WTI, CEE and SACON were Award Jury: The Award Jury Meeting of the focus for CMS Environment The Panel members worked towards with nature. the knowledge partners. 7th CMS VATAVARAN- Environment and team are climate change, water, promotion, visibility & branding of CMS Wildlife Film Festival & Forum was held from More than 10,000 participants representing ONGC Lawn:HHPDA&J@E=JJKIEJ=PA@łHIO VATAVARAN and were responsible for sanitation and biodiversity. Dec 18 - 20, 2013, (Wed - Fri) at the ITC organisations, students, academics and were screened, followed by open forums, at bringing innovative ideas to promote The CMS Environment team is Maurya, New Delhi. individuals from all sections participated PDA,+$ )=SJ6=JJNPDQO„ ANPN=J@†O the festival; they facilitated tie-ups with accelerating efforts in garnering EJPDEOBAOPER=H=?NKOOłRA@=UO0ARAN=H Retrospective was an important part of the electronic, print & online media. "IEJAJPłHII=GAN =?PKN=J@LNK@Q?AN ATDE>EPEKJO C=IAO łHI>KKPD BKK@?KQNP  ,+$ )=SJ1SKłHIO>UPDAłHII=GAN  domain knowledge on water and Shri Amol Palekar, headed the list of eminent 7th CMS VATAVARAN- Call for Entries and green haat, music festival, open stage, ĺ1DENOPU4KNH@†=J@ĺ-H=JAP,?A=J† SANA sanitation for setting up of the jurists for the coveted 7th CMS VATAVARAN Nominations interesting decor and art installation were on O?NAAJA@0LA?E=HłHIO?NAAJEJCO=J@ “Research Centre on Water and Indian Awards. Mr Ramesh Sharma, award- sessions were also part of the this event, The Call for Entry was announced in March display for promoting diversity in nature. Sanitation”, in 2012. SEJJEJCłHII=GAN ?D=ENA@PDAFQNUBKN which was graced by prominent speakers, 2012 and continued till June 30, 2013. international awards. The Jury comprised such as Dr Ravi Chellam, Vidya Athreya, CMS Environment team is 18 awards in 11 Indian categories and 12 ™Outdoor and Specially of 13 eminent personalities from widely Sujay Dahake, Nandan Saxena, Kavita Bahl, consolidating its Environmental awards in 11 International categories were divergent sectors and streams representing Created Lawns th Bablu Ganguly, and many more. Education activities involving announced in the 7 CMS Vatavaran. The AJRENKJIAJPSEH@HEBA łHI IA@E==J@ Six lawns were specially created: Indian award categories comprised of a International Screen:*KNAPD=JłHIO  schools, with the initiation of the communication. UNDP and GIZ Lawn: The lawn with the citation, trophy and cash prize ranging EJ?HQ@EJCPDAJKIEJ=PA@łHIA@EJ&JPANJ=PEKJ=H The awards in Indian category ranged from theme of Coastal and Marine Biodiversity Disney signature programme from INR 50,000 to INR 1, 50,000, while ?=PACKNEAO =J@L=NPJANłHIOKB,+$  INR 50,000 to 1, 50,000 each, along with held screenings and sessions on issues, “Friends for Change”. the International award categories carried a Delhi Metro, UNDP were screened at the citation and trophy. Similarly, the awardees such as conservation of coastal and marine citation and a trophy. International screen over a span of four days. CMS VATAVARAN is aimed at biodiversity, climate change, livelihood in the international category also received Open forums with some of the nominated becoming a popular market place Entries Received (Indian and International): trophy and citation. EOOQAO EJOPEPQPEKJ=H=J@łJ=J?E=HIA?D=JEOI  &JPANJ=PEKJ=HłHII=GANOSANA=HOKDAH@ The 7th CMS VATAVARAN 2014 received AP?2+!- $&7„&J@K$ANI=J EK@ERANOEPU HQTſNOOCMGTUD[OCZKOKUKPI In this 7th edition of CMS VATAVARAN, a record submission this year with 541 entries Programme and International Collective in reach and participation through total of 541 entries were received in both (337 International and 204 Indian) - 41% Support of Fishworkers (ICSF) partnered with ™Grand Stage Indian and International categories. In HQTWOUCPFſNOU more than the 2011 competitive festival. The CMS for the event. Open Stage and Music Festival: The QCQOP łHIOSANAJKIEJ=PA@EJ BAOPER=HO=S=JEJ?NA=OAEJłHIOAJPANA@EJPDA łRA@=UłHIBAOPER=H=J@BKNQIS=OJKP=HH 11 categories by the Nomination Jury of JAPAN LAWN: With the thematic focus on international section in 2013 with maximum =>KQPłHIO=J@OANEKQOEOOQAO1DEOPEIA  31 experts, headed by Mr Srinivasan Iyer, biodiversity of forest, mountain and inland AJPNEAOEJPDA-0?=PACKNUĠłHIO  the event even featured performances by Assistant Country Director and Head, Energy waters & wetland, important facts on Forest BKHHKSA@>U EK@ERANOEPU?=PACKNUĠłHIO  students, artists, musicians etc in the form and Environment Unit, UNDP India. Right Act, tourism in tiger reserves, protected In the Indian section, maximum entries were of songs, theatre, dance and drum jam, etc.. areas, traditional knowledge, human wildlife NA?AERA@EJPDA0ANEAO?=PACKNUĠłHIO  Known for its rigorous and credible selection More than 18 performances were organised ?KJŃE?P %EI=H=U=J>EK@ERANOEPU =J@LKHE?U process, the coveted CMS VATAVARAN awards by CMS VATAVARAN with participation from BKHHKSA@>U+AS?KIAN?=PACKNUĠłHIO  issues were discussed. COJWE Japan, UNDP, The 7th competitive CMS VATAVARAN was were announced and presented on (Sunday) schools, colleges, academies, groups and Pragya and Zoo Outreach were the knowledge open to both professional and amateur Feb 02, 2014, at IGNCA Lawns, New Delhi. more. partners. łHII=GANO=J@KJHUłHIO?KILHAPA@KJKN

26 | CMS REPORT 2013-14 27 | CMS REPORT 2013-14 Special Awards Lise Grande, UN Resident Coordinator and UNDP Resident Representative in India. List of Projects Lifetime Achievement Award: Veteran Mr V B Mathur, Senior Professor & Dean, @K?QIAJP=NUłHII=GAN *O3EF=U=*QH=U  Conducting Situational Study/ Baseline Assessment for Healthy Future Grant Wildlife Institute of India (WII) and Mr A S was awarded with the CMS VATAVARAN Project, Bal Vikas Dhara Panneerselvan, Executive Director, PANOS Lifetime Achievement Award, for her South Asia were among the special invitees. Envis Centre-Grant 2013-14 KQPOP=J@EJC?KJPNE>QPEKJPKłHII=GEJC 7th CMS VATAVARAN Awards to 7th Competitive CMS VATAVARAN- International Environment and Wildlife Film Prithvi Ratna Award: The coveted Filmmakers Festival and Forum CMS VATAVARAN Prithvi Ratna Award was LNAOAJPA@PKłHII=GAN *N0=JF=U =NJAH=  CMS VATAVARAN announced 33 awards Baseline Survey and Scoping Studies for “A healthy future for Delhi’s dwellers - An ļBKNDEOLNKBKQJ@ABBKNPOEJOECJEł?=JPHU in 11 categories (Indian and International) integrated approach for water quality and business development project”, 2013 enhancing knowledge and information on on Feb 02, 2014. The award ceremony 2013 Plan Best WASH Schools Awards. Plan India, New Delhi environment issues, documenting the rich was graced by the presence of Dr K S Rao, diversity of traditional practices using natural Minister of Textile, GoI; Shri Amol Palekar, resources and highlighting conservation and Actor, Director and Producer & Chairperson, 2014 Indian Jury. Shri Hem Pande, Additional I have been on several livelihood issues”. Secretary, MoEF, GoI; Ambassador of PSA CMS Media Excellence Awards: juries/ selection panels, but this Norway to India, H E Elvind S Homme; CMS VATAVARAN also presented the PSA experience was special because Country Director GIZ, Mr Stephen Helming; CMS Media Excellence Awards for excellence Shri Chandi Prasad Bhatt, Environmentalist, PDAOASANAłHIOKJOQ>FA?POPD=P in environment reporting. This year, the CMS Environment Team Members Dasholi Gram Swarajya Mandal, Uttarakhand; really matter. If we do not care awards were presented to Juhi Chaudhury Sunita Narain, Director, CSE; Vivek Menon, Ms. Alka Tomar, Director-CMS Environment, M.Sc (Env. Science), Pursuing (CNN IBN), Chandan Haygunde (Indian about our environment and the CEO, WTI; Dr Anil Prakash Joshi, Founder PhD (Communicating Climate Change-Stirling University) Express, Pune), Amantha Perrera (Sri Lanka) damage greedy humans are doing Member, Himalayan Environmental Studies and Subhra Priyadarshini (India). Dr. Yamini S Verma, Sr. Research Executive, B.Sc, M.Sc, PhD (Environmental to bio-diversity and nature, then and Conservation Organisation, Uttarakhand Science), Variety of ideas, $=H=BA=PQNA@łHIO?NAAJEJCO=J@OAOOEKJO were also present. Best of the Festival awards we are damaging, irreversibly, Ms. Priya Verma Talwar, Festival Coordinator, B.Com, PGDBM, PG Dpl (Exe Diversity of cultures, Diverse were presented to The Last Lions by Dereck the planet and all beings, sentient 1. 0LA?E=HO?NAAJEJCKBPDAłHIKalpavriksh, Secretarial Practice) intellectual strata culminates followed by a session with Shabana Azmi, and Beverly Joubert and Char…The No Man’s Mr. Sundeep C Srivastav, Sr. Festival Manager, BA, Dpl (Theater Art and at CMS Vatavaran. and otherwise. Vatavaran is doing was held at the Young Champions Lawn. Island by Sourav Sarangi. an important job, and I wish you Russian Language) Kudos to the team… JKPDANłHIBKN?DEH@NAJ Delhi Safari, by Exhibitions all very well Mr. Sanjay Singh Negi, Festival Executive, BA Nikhil Advani, was also screened, followed More than 12 exhibitors representing artists, –Mr Arvind Chalasani, by a session headed by Rashmi Ahad Ms. Deepti Roy, BSc (Industrial Microbiology), MA, PG Diploma (Strategic –Shubhra Gupta, organizations, schools and a municipal Principal Secondary School, Film Critic, The Indian Express, (Producer), moderated by RJ Anant and corporation made for a truly entertaining Communication) (July 2010-June 2013) Pathways World Schools New Delhi & CMS VATAVARAN Award Jury Saurabh, Radio Mirchi 98.3 FM, Delhi. time at the festival. Nicholas Chorier, aerial Ms. Preeti Kashyap, OOEOP=JP"TA?QPERA„"+3&0  *0?Ġ*=OO KII @RP 3. The star cast of Jal, Purab Kohli and photographer had more than 50 photographs & Journalism), Dpl (Comp App & Web Designing) Tannishtha Chatterjee and Girish Malik on display. National Biodiversity Authority and Consultant (Director), were present at a special gala State Biodiversity Boards, IUCN, PondyCAN, screening and session at the ONGC Lawn. Ryan International School, CMS Environment Ms. Imrana Khan, B.Com (July 2013- Feb 2014) and Shimla Municipal Corporation were some 4. NDTV covered the session “The Challenged of the exhibitors. Internship Coast of India- Collaboration for a Sustainable Future”, in the UNDP ONGC Lawn LIVE. The Green Haat and Food Court Ms. Romiya Das, Bachelors & Graduate Dpl (Mass Comm) session was moderated by Dr Prannoy Roy, &PS=OBKNPDAłNOPPEIAPD=P *0313/+ Ms. Karishma Saurabh Kalita, B.A (Media Technologies) "TA?QPERA K„ D=ENLANOKJ +!13 brought together organic farmers, artisans, 5. Meet the jury session with Amol Palekar, garment dealers, and others at the Green Haat Mr. Saurabh Negi, B.Com, M.A (Communication) Ramesh Sharma and Anupam Joshi in CMS stalls. 28 stalls displayed and sold organic Lawn. fruits, vegetables, lentils, cereal, snacks, kirana, cosmetics and bakery items, cereals, Inaugural Ceremony of 7th CMS pulses, spices, condiments, teas, craft, VATAVARAN stationery items, etc. The food court area The inaugural ceremony was held on Jan had 12 food stalls selling street food, Indian, 30, 2014, and was attended by Mr K S Continental, beverages, juices, salads, etc. Rao, Union Minister for Textiles; Dr Karan Singh, MP and President, ICCSR and Ms

Ϯϴ| CMS REPORT 2013-14 29 | CMS REPORT 2013-14 Communication Enhancing Behaviour & Social Change

ngaged in studying and analysing the communication and media ecosystem, the CMS ECommunication team makes strategic use of media and communication tools for effective execution of development programmes. This process takes the form of independent research, technological diffusion & THEMATIC TEAMS ICT use studies, publications, policy consultation events and creating platforms for experts and stakeholder interactions. This team has developed extensive expertise in supporting development communication initiatives in India as a Research Support Partner. It specialises in suggesting innovative methodologies to measure direct and indirect impact of communication campaigns and providing evidence-based midterm corrections in interventions.

In the time span of 2013-14, CMS Communication has been engaged in 8 large-scale projects. The fact that this team has often played a key role in the evolution of communication and media strategies for leading National and International organizations, is a testimony to its expertise and concerns.

AREAS OF EXPERTISE AREAS OF WORK Monitoring & Impact Evaluation Development: Thank you for being a real research support partner, who has Development Campaigns & Public Service Messages Child Rights and Survival, Child Protection, Gender, Hygiene challenged us, supported us and understood our limitations and potential. Entertainment Education and Hand wash, Information Communication Technologies (ICT), Life Skills, Minorities, Panchayati Raj Institutions, I am sure we will work together in the future… Communication Strategies Power, Rural Development, Violence Against Women, Water Analysing Content and Cataloguing IEC Materials -Ms. Sonali Khan, Country Director-India, Breakthrough and Sanitation Pre-testing Creatives and Storylines Education: Right to Education, Girl’s Education, Sarva Shiskha Abhiyan- (SSA), Child Friendly Schools Health: Abortion, Adolescent Health, Child Health, HIV/AIDS (Stigma & Discrimination and PPTCT), Immunisation, Family Welfare, Maternal Mortality, Nutrition, Public Health, Tobacco, Vector Borne Diseases (TB, Malaria, Leprosy) >> 30 | CMS REPORT 2013-14 31 | CMS REPORT 2013-14 CMS also engaged Children in the study dailies from Hyderabad, Jalandhar and New *0 KIIQJE?=PEKJ0ECJEł?=JP KJPNE>QPEKJ J=IA@ĺ KIIQJE?=PEKJ,LLKNPQJEPEAO=IKJC Delhi with an objective to provide inputs Select SC/ST communities in India’, where for road safety workshops with journalists. ƚĞĂŵŽĨĚĞĚŝĐĂƚĞĚĞŶƚŚƵƐŝĂƐƟĐƌĞƐĞĂƌĐŚĞƌƐ͕D^ŽŵŵƵŶŝĐĂƟŽŶŚĂƐŵĂĚĞƌĞŵĂƌŬĂďůĞ they participated to talk about the availability The Team also conducted an End line for an ĐŽŶƚƌŝďƵƟŽŶŝŶƚŚĞĮĞůĚŽĨĚĞǀĞůŽƉŵĞŶƚĐŽŵŵƵŶŝĐĂƟŽŶŝŶƚŚĞĐŽƵŶƚƌLJ͘ and accessibility to media channels and impact measurement after these workshops. Supporting Development -NAPAOPEJC>ABKNAłJ=HLNK@Q?PEKJ assets and also shared their aspiration and The analysis looked into both quantitative and Communication Initiative of communication materials preference about mass media channels. MQ=HEP=PERA=OLA?POKB?KRAN=CA1DAłJ@EJCO through Research CMS Communication take up Pre-testing from the End line study were compared with CMS Communication team has been playing of development communication material in Media Monitoring of PDAłJ@EJCOBNKIPDA =OAHEJAPK@ANERAPDA a critical role of providing research support its concept stage, rough cut or scrap stage Development issues variations in the news reportage on the issues. for communication programmes starting among the target audience. The appeal, Content analysis of episodes of television and The Team also conducted a Pre and Post from formative research for identifying the comprehension, relevance and do-ability radio programmes, Entertainment Education analysis of newspaper reportage on Road issue, baseline study for benchmarking the of the materials are tested before the target (EE) serials, news and materials is one of the Safety Legislation in India for WHO Express knowledge, attitude and practices on the audience. Based on this feedback, relevant team’s expertises. The Communication team Workshop. The purpose of study was to indicators around the issue; monitoring the changes are made in the materials before has developed unique methodologies and assess the quality and quantity of reportage progress through periodic evaluation of łJ=HLNK@Q?PEKJ-NAPAOPEJCKBI=PANE=HOEO successfully used them for comprehensive on road safety legislation in print media, and PARTNERS the campaign to measuring its impact on not only limited to public service messaging analysis of content. The team has language accordingly strategize the engagement with Government: the benchmark indicators through end line or spots but also involves pre-testing of experts who are experienced in conducting media. evaluations. story boards, episodes of serials and radio content analysis. Ministry of Health and Family Welfare; Going beyond the conventional method programmes meant for children. National Commission of Minorities; Using innovative qualitative and RS10 Project is a World Health Organization of quantitatively analysing news CMS National AIDS Control Organisation Future Plans quantitative research methodologies During this period, the team had pretested (WHO) initiative to increase road safety in Communication team offered customised (NACO), Prasar Bharati, Central the CMS Communication team has been łRA##)&- RE@AKOKJ DEH@-NKPA?PEKJ&OOQAO ten target countries. In India, among other services to government and bilateral Leprosy Division, Ministry of Health CMS Communication successfully documenting the impact of dealing with Child Protection Committee, activities, the project included a series of agencies. Through qualitative analysis of (MoH), Central TB (MoH), Ministry of development communication endeavours Child Marriage, Child labour, unsafe migration workshops with journalists to provide them print & television news, CMS Communication Rural Development (MRD) team plans to provide OLA?Eł?=HHUPDA Entertainment-Education (EE) and value of child hood. The episodes were SEPDPKKHO=J@NAOKQN?AOPK?KRANPN=Bł? team has tracked portrayal of development objective research in India. The critical observations made by pretested in two districts namely Mirzapur in related news and to contribute to awareness issues, their coverage patterns, formats and Bilateral/Multilateral: support to development the CMS Communication team have helped Uttar Pradesh and Wardha in Maharashtra. rising on road safety. Before these workshops innovations. The analysis has helped the FHI 360, WHO India, Commission on the clients make necessary changes in their CMS Communication team carried out content The team also tested two unique government and other agencies to design AIDS in Asia, UNWOMEN, UNAIDS, communication strategy, design, funding, format which has analysis of reporting on road safety in 15 communication materials developed on their media advocacy initiatives. 2+& "#Ġ/ACEKJ=H,Bł?ABKN0KQPD shown positive results and outcomes. initiatives in the country. Menstruation Hygiene in Uttar Pradesh and OE=Ġ/,0 &J@E= 2+& "#,Bł?A List of Projects during 2013-14 Special interest of this *0 KIIQJE?=PEKJPA=I?KJ@Q?PA@=łNOP Jharkhand for their appropriateness. The two for Andhra Pradesh, Assam, Gujarat ever study ‘Communication Opportunities communication materials were animatics of Conducting study of Content Analysis of Print Media coverage on road safety issues-end line and Uttar Pradesh evaluation, WHO team continue to be among Select SC/ST communities in =JEJBKP=EJIAJPłHIPaheli ki Saheli and Pre and Post Workshop Analysis of Newspaper Reportage on Road Safety Legislation in India, WHO State Government: meaningful entertainment India’ among 18 Scheduled Caste and OPKNU>KKGOPUHAŃEL>KKGBKNLNAIAJ=N?DACENHO Meena Effectiveness Study in Andhra Pradesh, UNICEF Andaman & Nicobar State AIDS education for children 0?DA@QHA@1NE>AOEJłRAOP=PAOKB&J@E=1DEO The team conducted pretest of six different was to understand the indigenous or local Conducting Scoping Study on Communication practices and social engagement across different Control Society, Andhra Pradesh ALEOK@AOKBĺMeena Ki Duniya’ among parents social cultural setting in select States/districts (Assam, Bihar, Gujarat, Jharkhand and Uttar and adults on issues communication systems and practices, State AIDS Control Society (APSACS), and FLFs to understand their responses Pradesh), UNICEF communication opportunities and resources Kerala State AIDS Control Society like health, education, and reactions to such a product. This was Baseline Study of Knowledge, Attitude, Perceptions, Practices and Social Norms in Rural Gujarat available, process of information (KSACS), Gujarat, Uttar Pradesh, hygiene, rights and ŃKS=J@ conducted in Uttar Pradesh on Sanitation and Hygiene, UNICEF the most credible spokespersons in diverse Conducting Pretest of communication materials developed for the MHM project in UP) UNICEF Non-Government: survival and other socio-cultural-ethnic Scheduled Caste and Conducting Pretest of Meena Radio episodes with Adult women groups, UNICEF Scheduled Tribe communities. The study Working with children Breakthrough; Public Health development issues. UNICEF developed an innovative and Conducting Pretest of Five additional FFL IPC Videos on Child Protection issues, UNICEF was conducted among 9 Scheduled Castes Foundation of India (PHFI); Public engaging radio programme to communicate and 9 Scheduled tribes from Assam, Bihar, Service Broadcasting Trust (PSBT); with children in rural schools, their educators, Gujarat, Jharkhand and Uttar Pradesh. The CMS Communication Team Members Health Bridge; Centre for Equity and parents and community leaders. The school qualitative study brought out interesting facts, Ms. Paramita Dasgupta, Director - CMS Communication, B.Sc (Geography) M.Sc Inclusion (CEQUIN) based radio program of 15 minutes ‘Meena (Geography), Master of Planning (Environmental Planning) cleared myths around their livelihood, art Ki Duniya’ aimed to enhance knowledge and Mr. Abison P Anchalackal, Sr. Research Executive, BA, MA (Communication Studies), forms, culture, practices and communication Creative & Advertising Agencies: learning among children addresses cross- ANPEł?=PA KQNOAĠ KQJOAHHEJC channels and methods. The knowledge IN TV, Miditech Pvt. Limited; Mudra; cutting issues like gender equity and rights Ms. Deepmala Dutta, Sr. Research Executive, B.A, Masters (Mass Communication) generated from this study is expected to Sesame Workshop India Ltd., DDB of the girl child. CMS Communication was Ms. Garima Tiwari, Sr. Research Executive, BA (Geography, Psychology), MA (Geography), health and Lifestyle, Ogilvy & Mather, strengthen the equity focus of key social and MA (Mass Communication) involved in interacting with children since its behaviour change strategies developed by Futures Group, JWT (Thomson conception. The effectiveness of the program Ms. Suranjana Bhaduri, Sr. Research Executive, Sociology (Honours), B.Ed, M.A (Sociology) Social), RKSWAMY BBDO the UNICEF, government and other bilateral ANPEł?=PA?KQNOAĠ/AOA=N?D*APDK@KHKCUNPLLNA?E=PEKJ Meena Prapancham, the Telugu version of Meena organizations as per their relevance to various Ms. Tulsi Gour, Research Executive, BA, MA (Psychology) Ki Duniya, was also researched among 1344 issues being communicated by the C4D Mr. Chattarpal Singh, Jr. Research Executive, Journalism, Diploma (Final Cut, livemovie International Associations and students of 112 Upper Primary Schools and program. maker, Photoshop Zonar Photo Studio) (Aug 2012-July 2013) Agencies: Higher Secondary Schools in 8 districts of AP. INTERNEWS, World Vision India 32 | CMS REPORT 2013-14 33 | CMS REPORT 2013-14 Transparency Towards Responsive Governance

he CMS Transparency team focuses on issues of good governance, raising awareness about the Right to

T&JBKNI=PEKJ?PĠ/1& =J@AILKSANEJC?EPEVAJOPK>AJAłP THEMATIC TEAMS from the legislation. Path-breaking initiatives such as the Citizens’ Charter, performance appraisal and social auditing, national annual corruption survey, the Zero-level Corruption Initiative in partnership with the CVC, and creation of forums for discussing electoral and judicial reforms, have earned the team praise at national and international levels. The team has helped in establishing links with civil society groups and designing campaigns for RTI to further social objectives like transparency in elections, exposing corruption and improving civic services. Senior CMS functionaries have been involved in the RTI movement much before the RTI Act was legislated. The engagement with RTI Act is far from over for CMS, as it is constantly tracking RTI’s implementation and designing campaigns to create awareness about RTI.

Over a decade, Centre for Media Studies (CMS) has been doing pioneering AREAS OF EXPERTISE AREAS OF WORK research, which has deepened our understanding of corruption in various sectors and Š Performance Appraisal and Evaluations Š Right to Information regions in India over time. Where we replied on anecdotal evidence and conjectures Š Integrity Indicators Š Political and Judicial Reforms for decades, CMS has been supplying us hard data and quantitative evidence. What Š Annual India Corruption Studies Š Good Governance is more, conscious effort has been made to appreciate the nuances in a complex Š Transparency Review Š Accountability Standards Š Election Studies and Public Opinion Š Social Audits phenomenon of corruption, rather than indulging in sensationalism and head-line Š Citizen Charter grabbing. For instance, CMS research has established clearly the regional and sectoral Š Corruption variations, and also captured the changing trends and shifting …Excerpts from Foreword by Dr. Jayaprakash Narain, President, Loksatta Party

>> 34 | CMS REPORT 2013-14 35 | CMS REPORT 2013-14 coverage demolished the myth that the media ?KQJPNU/ACQH=NOPQ@EAO=J@łAH@EJPAN=?PEKJO *01N=JOL=NAJ?U0ECJEł?=JP KJPNE>QPEKJ is staging a war against corruption. However, with RTI Activists across the country has dŚŝƐĐŽŵŵŝƩĞĚƚĞĂŵŚĂƐďĞĞŶƉƌŽǀŝĚŝŶŐƐŝŐŶŝĮĐĂŶƚĚĂƚĂďĂƐĞĂŶĚŵŽŵĞŶƚƵŵƚŽĐƌĞĂƚĞĂ PDAłNAKBIKRAIAJPOBQAHHA@PDA?KRAN=CA resulted in regular writings in media and ƌĞƐƉŽŶƐŝǀĞŐŽǀĞƌŶĂŶĐĞƐLJƐƚĞŵŝŶŽƵƌĐŽƵŶƚƌLJ͘ of corruption in news media to create a the Transparency Review journal. CMS has spectacle to compete for eyeballs. also been consulting with the Information ™India Corruption Studies (ICS) ™Independent Audit of Commissioners and also actively participating Implementation of Clients’/ ™Electoral Reforms in Annual Convocations to share concerns on CMS-ICS 2013: Women’s Perception and Citizens’ Charter (CCC) effective RTI implementation. Experience about Corruption in Public CMS Transparency actively advocates for Services *0?KJ@Q?PłNOPARANEJ@ALAJ@AJP AHA?PKN=HNABKNIO1DAłNOPARANAILENE?=H Transparency Review audit of implementation of CCC study on cash for vote phenomena was This Journal was initiated by Shri Ajit India Corruption Study is in the ninth edition covering 59 Ministries/Departments conducted by CMS Transparency team in Bhatacharjea (eminent journalist and former =J@PDAłBPDNKQJ@KBOPQ@EAOEJPDAH=OPOET of Government of India (GoI) for 2008 covering a sample of 18,000 voters editor TOI, IE & HT) who was also the founder years on corruption concerning citizens Performance Management, Cabinet from 19 states. The study did not cover other editor since its inception in March 2006. availing public services. Realizing the fact that Secretariat. The exercise was intensive inducements or freebies like liquor, blankets, 1DAłNOPEOOQAS=ONAHA=OA@>U*ONQJ= women play a greater role in managing the SDE?DEJ?HQ@A@LDUOE?=HRANEł?=PEKJREOEP television or sarees, in kind. Moreover, the /KUĠBKQJ@AN*(00 =P *0,Bł?A1DEO household affairs than the male counterpart PKA=?DIEJEOPNU@AL=NPIAJP†OKBł?A  study focused only on Assembly and Lok bimonthly journal covers and tracks issues and therefore directly or indirectly are subject EJPAN=?PEJCSEPDJK@=HKBł?ANOKB Sabha elections and not local panchayat related to RTI implementation and other such to far more bad consequences of ineffective services provided by the respective elections. governance not only individually but at ministries/departments, observing the accountability concerns in governance. Since While preparing for a February 2011, this journal is being edited household level, the 2013 round focused on display of CCC, making the phone calls ™Catalyzing RTI research project that would women across eight states, namely, Bihar, for checking the response rate and by Dr. N Bhaskara Rao (Chairman CMS). implementation All issues are available on the CMS website. examine the effects of Chhattisgarh, Delhi, Karnataka, Madhya accurateness of contact details of the Pradesh, Maharashtra, Punjab and Rajasthan. CMS has been actively tracking and (http://cmsindia.org/?q=node/98) Information and Communications nodal person. As one of the key success Eight public services namely, Drinking indicators, the quality of self-assessment monitoring RTI implementation in the Technology (ICT) on the levels Water, Electricity, Public Distribution System report of each ministry was also of corruption experienced by the (PDS), Public Health/Hospital care, Housing, assessed. AEJCPDAłNOPUA=NKB=Q@EP EP poor in India, we came across Municipal, Police and Judiciary were covered was decided to restrict the audit process in this round. In this round of CMS- India only to assess the preparedness and CMS-India Corruption Study Research Projects Corruption Study (2013) more than two-third practice of ministries and departments as series from 2000-2012 and were of the women respondents opined that level far as CCC is concerned. Independent Audit of Implementation of Clients’/Citizens’ Charter (CCC), covering 59 Ministries/Departments impressed by the quality and KB?KNNQLPEKJEJCAJAN=HD=Oĺ&J?NA=OA@†EJ of Government of India (GoI), Performance Management, Cabinet Secretariat, GoI My book- Corruption and breadth of your research. Public Services in the last 12 months. ™Tracking Corruption Coverage in Media CMS- India Corruption Study 2013 with a special focus on women Users’ Perception and Experience of Reform in India-Public Services –Dr. Nandini Ramanujam, PEE model Public Services, 2013 in the Digital Age would not have With the help of the CMS Media Lab, since Executive Director, Centre A unique feature of CMS methodology been possible without the work of 2005, this team has been studying the trend for Human Rights and Legal has been to recognize that corruption has in coverage of corruption issues in our CMS… Pluralism, Faculty of Law, McGill two sides, each sustaining the other and news media. This study involves analysis of University reinventing itself. One is perception, the primetime (7-11 pm) coverage of corruption -Dr Jennifer Bussell, dimension which is relatively easy to talk in front pages of six newspapers (3 English Professor of Public Affairs, about and the second is actual experience and 3 Hindi), six news channels (4 Hindi and University of Texas, Austin of corruption. Perception and experience 2 English) and AIR news. Two monographs are often two separate issues requiring and numerous media reports has covered the separate, but parallel efforts. This model has łJ@EJCOKBPDEOKJCKEJCOPQ@U brought out “the gap” between “Perception” CMS Transparency Core Team Members and “Experience”. The other aspect is The coverage of corruption in prime time of Dr. N Bhaskara Rao, Team Leader, PhD, MA “Estimation” of total money involved in TV news has marginally reduced from 3.91% Mr. Alok Srivastava, Coordinator, B.Sc, PGD (Rural Development and Management). corruption. It is arguably another tool to in 2012 to 3.21% in 2013. In the front page sensitize the nation about its seriousness so of newspapers, the coverage increased from that corruption is not seen as “high-return- 4.96% in 2012 to 6.72% in 2013. The similar low-risk activity”. This is the “CMS PEE or slight increase in coverage of corruption in model”-P for perception, E for experience and news media could be attributed to change of E for estimation of bribe amount paid. government in Delhi and forthcoming General Elections. Previous trends of corruption

36 | CMS REPORT 2013-14 37 | CMS REPORT 2013-14 Survey #EAH@ =OA@0?EAJPEł?0PQ@EAO

MS infrastructure and professional strengths include dedicated and experienced survey research teams CSEPD?=L=>EHEPEAOPKQJ@ANP=GAH=NCAO?=HAłAH@ OQNRAUO=?NKOOPDA?KQJPNU1DAłAH@OAPQLD=OPEIAPAOPA@ FUNCTIONAL TEAMS LNK?A@QNAOPK=OOQNALNKILP=J@NAHE=>HAłAH@SKNG SDE?DEO RANEłA@=J@R=HE@=PA@

Special emphasis is given to ethical and quality issues by CMS. It has constituted an Institutional Review Board (CMS- IRB), registered to the Division of Assurance and Quality &ILNKRAIAJPEJPDA,Bł?ABKN%QI=J/AOA=N?D-NKPA?PEKJO (OHRP), USA, to give technical support to research organisations towards maintaining the ethical standards in research on human subjects. CMS is also registered to give Federal Wide Assurance (FWA) for the Protection of Human Subjects for International (Non-U.S.) Institutions.

CMS deserves profound appreciation for conducting this nationwide study AREAS OF EXPERTISE meticulously, with vigour and within tight time schedules and transparently all Š Qualitative Research through. The unique methodology specially developed by CMS for this study, Š Quantitative Research based on their annual surveys on corruption involving common citizen, helped Š Participatory Research Observatory Research enhance the scope of the study much beyond numbers. Š -Admiral R. H. Tahiliani, Chairman, Transparency International India

>> ϯϴ| CMS REPORT 2013-14 39 | CMS REPORT 2013-14 *00QNRAU0ECJEł?=JP KJPNE>QPEKJ D^ŚĂƐĂŶĂƟŽŶͲǁŝĚĞŶĞƚǁŽƌŬŽĨƉƌŽĨĞƐƐŝŽŶĂůƐĨŽƌƵŶĚĞƌƚĂŬŝŶŐĞdžƚĞŶƐŝǀĞƌĞƐĞĂƌĐŚƐƚƵĚŝĞƐ͘D^ĂůƐŽǁŽƌŬƐ ǁŝƚŚŵĂŶLJŝŶƐƟƚƵƟŽŶƐŝŶĚŝīĞƌĞŶƚƉĂƌƚƐŽĨƚŚĞĐŽƵŶƚƌLJŽŶƐŽŵĞƉƌŽũĞĐƚƐŽŶĂĐŽůůĂďŽƌĂƟǀĞďĂƐŝƐ͘dŚĞƐĞƐLJƐƚĞŵƐĂŶĚ ĂƌƌĂŶŐĞŵĞŶƚƐĂůůŽǁD^ƚŽĚƌĂǁƵƉŽŶƚŚĞŝƌĞdžƉĞƌƟƐĞŝŶƐƉĞĐŝĂůŝƐĞĚĂƌĞĂƐ͕ǁŚĞƌĞǀĞƌŶĞĐĞƐƐĂƌLJĂŶĚƚŽƵŶĚĞƌƚĂŬĞĮĞůĚ ďĂƐĞĚƌĞƐĞĂƌĐŚƐƵƌǀĞLJƐŝŶĂƋƵŝĐŬ͕ƟŵĞͲďŽƵŶĚĂŶĚĐŽƐƚͲĞīĞĐƟǀĞŵĂŶŶĞƌ͘

™Field Network The 3 S (Size of Sample, Spread of Sample CMS Survey Core Team Members and Selection Criteria) and PEE (Perception, The CMS staff includes core professionals Mr. Narendra Kumar Bhatt, Head- Field Operations, BA (History Hons.) Experience and Estimation) are some unique in various disciplines, supervisory staff Mr. Ajay Kumar Singh, Manager-Field Operations, B.Sc (Chemistry Hons.) and subject specialists at its New Delhi & study methods that have emerged as a result of CMS’s initiatives to study complex and Mr. Jitender Prasad, Sr. Executive-Field Operations, BA (Philosophy Hons.) %U@AN=>=@KBł?A. State level organisations dynamic issues. D=RA=HOKJAPSKNGA@SEPD *0BKNłAH@ Mr. Pawan Kumar, Jr. Executive-Field Operations, BA OQLLKNP *0D=OłAH@EJRAOPEC=PKNOEJ=>KQP Mr. Sanjay Kumar, Jr. Executive-Field Operations, BA every strategic urban and rural location, ™^ŝŐŶŝĮĐĂŶƚ^ƵƌǀĞLJƐ Mr. Shivesh Kumar, Jr. Executive-Field Operations, MA (Public Administration) working on project basis. This rich pool of Public Opinion Survey to Understand and Mr. Ashish Pandey, Jr. Executive-Field Operations, MA (Sociology) human resources enables CMS to undertake Analyse the Public Image of Japan among time-bound micro and macro studies capable India’s Opinion Leaders/ General Public, of catering to the multifarious needs of a Japan variety of Partners. Š FFL Pre Test, UNICEF The in-depth understanding about geography, CMS has rendered an NQN=H=NA=O=J@łAH@OEPQ=PEKJO=J@PDA Š ST/SC Scoping Study, UNICEF excellent service to the ongoing availability of experienced human resources Š Meena Radio for parents, UNICEF are some of the key advantages of CMS for debate on the issue of corruption Š MHN, UNICEF proposing to undertake large scale sample The long-overdue proposal to have an independent authority in our country by coming up with studies. With the growing experience of Š Plan India Baseline assessment for to oversee the broadcasting sector—one that has been under their very timely and valuable conducting such research studies, CMS Healthy Future Grant Project, Plan India consideration on the request of Parliament, the Supreme Court and attaches enormous importance to the Study study on corruption... Such Š Yukti Yojna, IPAS various civil society groups for nearly two decades now—must NALKNPO>=OA@KJłAH@OPQ@EAO Ethics, Quality Management and Time Management issues. These are now in-built in Š NLM, Ministery of Rural Development be revived. We have no independent body looking into content bring a degree of credibility. the system of CMS’s Research Approach. Š Save abortion Care, base line study, implications for our society. IPAS -Mr. N.Vittal, IAS (Retd.), –Ms. P.N. Vasanti, Director CMS, Central Vigilance Commissioner ™Methodologies Š Godhan, BAIF Mint Column titled, “Digitisation: Need for a regulator.” CMS uses a combination of qualitative and quantitative research methods, analytical tools, tracking and feedback studies that are customised to meet partners’ needs. Social audit, action research methodologies as well as media content analysis methods, are considered as standards in our research techniques.

40 | CMS REPORT 2013-14 41 | CMS REPORT 2013-14 dsEĞǁƐdƌĞŶĚƐϮϬϬϵͲϮϬϭϯ

ϮϬϬϵ ϮϬϭϬ ϮϬϭϭ ϮϬϭϮ ϮϬϭϮ ϮϬϭϯ

Media Lab Monitoring Trends & Empowering Media

*0D=OPDA@EOPEJ?PEKJKBOAPPEJCQLKBPDAłNOP Media Lab in India that studies trends in both electronic and print media, along with developing strategies, which meet the needs of the media

world. FUNCTIONAL TEAMS The CMS Media Lab possesses technologies, expertise and experience for studying 24x7 news channels. It has developed unique methodologies for customising research products for the needs of media, advertising and marketing communities. It also organises regular debates and brings out publications on ethical and regulatory issues in Indian Media. CMS Media Lab Coordinator, Mr. Prabhakar Kumar is a standing member of the Scrutiny Committee that reviews the violations of FiguresarePercentageofTotalNewsTimeof6NationalNewsChannels television channels recorded by the Electronic FiguresarebasedonPrimeTime(7Ͳ11PM)Coverageof6NationalNewsChannels els Media Monitoring Centre (EMMC) under the Ministry of Information and Broadcasting. NewsChannels–AajTak,CNNIBN,DDNews,NDTV24x7,StarNews/ABPNews&ZeeNews ZeeNews

S CMS Mdi Lb

Zee’s attitude still is that of no one can harm the channel, except that AREA OF EXPERTISE Š Media Content Monitoring & Analysis Jindals are very powerful. They are afraid of them but not of anybody else. Š Monitoring NEWS Media Trends There is no fear among channels, Š Analysis of Advertisements Content Planning & Audit –Ms. P.N. Vasanti, Director CMS, Š Hindustan Times titled, “News vs noise Š 1AHA?=OP ANPEł?=PEKJ

>> 42 | CMS REPORT 2013-14 43 | CMS REPORT 2013-14 *0*A@E=)=>0ECJEł?=JP KJPNE>QPEKJ ZŽďƵƐƚĂŶĚƌŝŐŽƌŽƵƐŵĞƚŚŽĚŽůŽŐŝĞƐĞŶƐƵƌĞƚŚĂƚƚŚĞƌĞƐĞĂƌĐŚƵŶĚĞƌƚĂŬĞŶďLJD^DĞĚŝĂ>ĂďĐŽŶĨŽƌŵ ƚŽƚŚĞŚŝŐŚĞƐƚƐƚĂŶĚĂƌĚƐŽĨƌĞůŝĂďŝůŝƚLJĂŶĚƚƌĂŶƐƉĂƌĞŶĐLJ͘dŚĞ>Ăď͛ƐƐƚƵĚŝĞƐƉƌŽǀŝĚĞǀŝƚĂůŝŶƐŝŐŚƚƐƚŽ ƉŽůŝĐLJŵĂŬĞƌƐ͕ŵĞĚŝĂĐŽŵƉĂŶŝĞƐĂŶĚŬĞLJƐƚĂŬĞŚŽůĚĞƌƐ͘

™List of Projects Media Foundation-“Content Analysis -Coverage of Tehelka Scandal in 6 TV News Channels Measuring and Mapping of Media Ownership and Concentration in India and calculation of Company Power Index of 12 major media common ownership units (2000- 2012), ICSSR

Š Sexualization of Bollywood Songs -2014 CMS Media Lab Team Members Š Coverage of Lok Sabha in TV News -2014 Mr. Prabhakar Kumar, Coordinator; Master (Mass Communication and Psychology), Š Coverage of Tehelka Sex Scandal in TV News -2013 PG Diploma (Radio & TV Journalism) Š Chinese PM Visit to India in TV News -2013 Mr. Anil Kumar Pandey, Research Executive, BA (History Hons.), PGD (Radio & TV Journalism) Š Coverage of SC judgment on Vedanta in TV News & Print -2013. Ms. Vasundhara, Research Executive, Hyderabad On an average, more than Š Delhi Gang Rape Coverage in TV News-2013 5,000 violations are recorded in Š Prime Time coverage of Japanese Royal Couple in TV News -2013 a month by the Electronic Media Internship Š Coverage of Sting Operation on Money Laundering in TV News -2013 Monitoring Centre and less Ms. Shruti Saini, B Comm (Prog.) Š Coverage of Rahul & Modi in TV News in 2013 than 10 cases are taken up with Mr. Suraj, Mass Comm broadcasters. Š Political & Religious Movies in India-2013 Mr. Ranjeet Kumar, Mass Comm Mr. Manas Winee Mahanta, Political Sc. (Hons.) Š Girl Child & Sanitation Coverage in Print Media -2013 -Ms. P.N. Vasanti, Director CMS, Mr. Ajay Bisht, B.A. (Journalism & Mass Comm) Mint Column titled, Š DD News Content Structure and Presentation -2013 Ms. Naina Parashar, B.A. (Journalism & Mass Comm), PG (Masters of Mass Media) “Revamped media policy needed.” Š Coverage of Health Issues in print media-2013 Ms. Bhawna Kumari, B.A (Journalism & Mass Comm) Ms. Shalini Devi, B.Com PARTNERS Š TV & Print News Trends -2013 Ms. Priyanka Dhingra, B.Com WHO Š Case Study on Coverage of Environment in DD News & NDTV 24x7- 2013 Ms. Tarishi Khanna, B.Sc, Pursuing M.Sc UNICEF Ms. Jharna Gurung, BA (History Hons), M.A. (Mass Comm & History) Š Rural India in News Channels-2013 Ms. Niharika Goel, B.A (Hindi Hons), PG Dpl ( Advtg & Public Relation), Pursuing Sahara Network Š Coverage of Corruption in TV News -2013 Masters (Mass Comm) AIR Ms. Nishtha Chaturvedi, History (Hons), Pursuing PG ( Mktg, Advtsg, Journalism & PR)\ DD Mr. Pratik Chakravarty, B.Sc (Electronics H) Zee Group Ms. Sarika Rana, B.Com (Hons), Pursuing PGD (Progm Comm, Masters in Journalism & Mass Comm) Ms. Shefali Gautam, B.Com, Pursuing PGDP (Comm & MJMC) Ms. Natasha Gerald, B.A (Pol Sc, Hons), Pursuing PGD (Progm Comm), Masters (Journalism & Mass Comm) Mr. Bedanta Kr. Gahatraj, Bachelors (Journalism & Mass Comm), Masters (Journalism & Mass Comm) Mr. Rajender Singh Gusain, Pursuing B.A (Honors) Mr. Avichal Dubey, Pursuing (Journalism & Mass Comm) Mr. Prem Prakash Singh, Graduate, PGD (Radio & Television Journalism) Ms. Janvi Bhandari, Bachelor of Journalism (Mass Comm) Ms. Namita Chauhan, Pursuing B.A (Jour & Mass Comm (Houns))

44 | CMS REPORT 2013-14 45 | CMS REPORT 2013-14 Academy Nurturing Talent & Concerns

CMS Academy is a training and resource centre committed to implementing value based, practical Professional Development Programmes (PDPs) that ensure successful careers. The Academy was inaugurated on 15th September, 2007, with a vision FUNCTIONAL TEAMS to develop innovative capacity building programmes to promote equitable development and responsive governance.

Its research based Professional Development -NKCN=IIAOOLA?Eł?=HHUBK?QOKJinnovation and enhancing quality standards of the education system in the country. Programmes are designed to ensure existing systems of the country are strengthened by the Academy’s collaborative initiatives. Keeping in mind this vision, CMS Academy has developed the following objectives and areas of expertise:

The gloom and doom in the media industry affects media education in OBJECTIVES AREAS OF EXPERTISE terms of quality of journalism and the kind of people who will be attracted Š Using knowledge-based training to address Š Design and Conduct Capacity Building Programmes PKPDEOłAH@ emerging national challenges Š Develop Modules and Course Curriculum Š Promoting innovation through value-based Š Faculty / Teacher Development –Shri Manish Tewari, Former Minister of Information and Broadcasting education Š Developing quality standards by generating a resource on curriculum, trainers and systems

>> 46 | CMS REPORT 2013-14 47 | CMS REPORT 2013-14 CMS Academy D^ĐĂĚĞŵLJŚĂƐWƌŽĨĞƐƐŝŽŶĂůĞǀĞůŽƉŵĞŶƚWƌŽŐƌĂŵŵĞƐĨŽƌďŽƚŚĂƐƉŝƌŝŶŐĂŶĚǁŽƌŬŝŶŐƉƌŽĨĞƐƐŝŽŶĂůƐ͘ /ƚŚĂƐĐŽŶĚƵĐƚĞĚŽǀĞƌϱϬƉƌŽŐƌĂŵŵĞƐ͖ďƵŝůƚĐĂƉĂĐŝƟĞƐŽĨŵŽƌĞƚŚĂŶϭϬϬϬƉƌŽĨĞƐƐŝŽŶĂůƐĂŶĚϮϬϬĮĞůĚůĞǀĞů Indian Advisory Group Meeting: The Indian ĨƵŶĐƟŽŶĂƌŝĞƐ͕ĚĞǀĞůŽƉĞĚĞŚĂǀŝŽƵƌŚĂŶŐĞŽŵŵƵŶŝĐĂƟŽŶ;Ϳ͕ZĞƉƌŽĚƵĐƟǀĞŚŝůĚ,ĞĂůƚŚŵŽĚƵůĞƐĂŶĚĐƌĞĂƚĞĚ Advisory Group comprising of Professor BP ĂŶĂĐƟǀĞŶĞƚǁŽƌŬŽĨŵŽƌĞƚŚĂŶϰϬϬĐŝǀŝůƐŽĐŝĞƚLJŽƌŐĂŶŝƐĂƟŽŶƐ͘ Sanjay (Faculty, University of Hyderabad), Dr. Nalini Rajan (Dean of Studies, Asian ™0ECJEł?=JP-NKFA?POġ providers, departments (university) and College of Journalism), Professor Ashok Trainers in NEWS Media Education. Ogra (Director, Apeejay Institute of Mass British Council-Institutional Capacity Building, Preliminary research of mapping media Communication) and Mr. Shravan Kumar UKIERI schools, universities, institutes, etc., under Garg (Editor, Nai Duniya), met for the #=?QHPU!ARAHKLIAJP-NKCN=IIA„1K categories, such distance learning, private, łNOPPEIA KJLNEH 1DAIAAPEJC Support Research And Innovation In Media government was completed, which brought was also attended by Dr. N Bhaskara Rao, Institutions In India And The United Kingdom out a list of 240 institutes, colleges and Chairman, CMS, and CMS team, UK partner universities all across India that offer courses of the project, Professor Matthew Hibberd This project envisions faculty development in Mass Communication/ Journalism/ Media Professor of Communications and Head as the mode to develop quality standards Studies . of Communications, Media and Culture, and standardizations in the media education University of Stirling. Ms. PN Vasanti, sector. This is based on the belief that faculty Identifying key Stakeholders- The CMS Director, CMS, and project leader, gave are key for enabling research culture and ?=@AIU=HOKE@AJPEłA@OP=GADKH@ANOEJ an overview of the project and discussed innovation. The Faculty development program the NEWS media industry, education and members of media colleges, institutes and the roles of the advisory group members. The media institutes are will address emerging developmental needs policy sector. Based on the list, invitees were universities, from New Delhi, government Professor Matthew also provided an update of educators from the media sector in ODKNPHEOPA@BKNPDAłNOPOP=GADKH@ANIAAP KBł?E=HO IA@E=ATLANPO=J@EJ@QOPNU busy creating job seekers and on the UK team as well as the study being India, with a special focus on News Media on 19th August, 2013, with approximately professionals, apart from the IAG members. not job creators. It has been conducted by Stirling University. The agenda Education. 50 members representing academia, Some of the participants representing of the IAB meeting was to introduce the an initiative of CMS Academy government, media industry and civil society. academia and industry are Dr Ranjana Dev Advisory Group members and discuss their to look into the growth to Out of these stakeholders, 4-5 prominent Sarmah, Director, EMMC; Mr. Satyakki, Head ™Plan of Action: roles in the project. The CMS Academy will people from different sectors were selected to of HR, ABP Group; Dr. NK Trikha, Senior look into the proliferation Conduct research to identify key trends and continually seek feedback on project process, become the Advisory Group members. Professor, MCUC; Professor Pervaiz Alam, of media institutes in the quality issues in media education in India and activities, and outcomes from them. The Dean, Apeejay STYA University; Mr. Anand the UK, mapping professional, institutional Stakeholder meeting in August- The members will also help in suggesting ideas country and there is a need for Pradhan, Associate Professor, IIMC; Ms. and industrial interrelationships which stakeholder meeting was called “Symposium for advocacy with stakeholders (including these institutes to reposition Shashwati Goswami, Associate Professor, contextualize media education. on NEWS Media Education in India” with policy makers) and sustainability of project themselves. 3 panel discussions and 5 Simultaneous IIMC; Ms Mannika Chopra, Senior Journalist; Review and analyze Skill Development outputs/outcomes. Moderated Discussions planned for the day. Ms Shalini Singh, Principal Correspondent, / Higher Education quality assurance, Stakeholders’ meeting- The second –Dr. N Bhaskara Rao, The objective of the meeting was to identify The Week; Ms Gauri Chakraborty, Associate Chairman, CMS compare delivery patterns and approaches, stakeholders’ meeting, called Consultative the faculty development needs in the sector, Professor, Amity University; Dr CP Singh, and document best practice in news media Meet on News Media Education in India, was to bring fund raising for sustainability, to Dean, USMC, IP University; Pushkar Pushp, education in India and the UK.. also held on April 29, 2014, after the IAG share the faculty development programme Editor, mediakhabar.com, among others. meeting. The meeting was attended by faculty Set goals and standards for media roll-out plan and to get feedback. Minister of education to enhance employability of news Information and Broadcasting, Mr. Manish professionals through development of quality Tewari, inaugurated the symposium. He laid parameters in both Higher Education and Skill stress on the quality of media education in Development courses in India, and evaluate the country and suggested that there could educational structures for best performances. be a common entrance exam that could standardize the quality of media education. Create an interactive training fora to share CMS Academy Team Members best practices in both media education and Experts from the industry speaking in the in the pedagogical techniques, which best panel discussions stressed on the need to Ms. P. N. Vasanti, Director, MA (Social Psychology); MBA enable faculty development. orient journalism students to the industry Ms. Indira Akoijam, Manager, B.Sc (Physics), MA (Mass Communication & Journalism) needs and standards, while academicians Main activities: suggested that there’s a need to bridge the Preliminary research to map the media gap between academics and the industry. education sector- The main activities of The event received wide coverage in national the preliminary research included creation media. of database of media institutes, training

ϰϴ| CMS REPORT 2013-14 49 | CMS REPORT 2013-14 Advocacy Innovative Engagements & Strategies

CMS believes that research is not an end in itself. *0 PDANABKNA P=GAOQLNAOA=N?DłJ@EJCOKJEOOQAO

of national importance by engaging all concerned FUNCTIONAL TEAMS stakeholders to strengthen the quality of public @EO?KQNOA=J@EJBKNI=J@EJŃQAJ?ALKHE?U=J@ decision making. The advocacy team specializes in developing and implementing advocacy campaigns, developing and disseminating knowledge products, strengthening stakeholder capacity through training workshops and łAH@REOEPO KNC=JEVEJC=@RK?=?UARAJPO B=?EHEP=PEJC policy development, creating, building & maintaining advocacy platforms, forums and coalitions, and, creating, building & sustaining strategic partnerships.

AREAS OF EXPERTISE AREAS OF EXPERTISE The media workshop on road safety was not only informative, but also Š Evidence-Based Advocacy Š Children & Women sensitised me about issues which I can immediately apply to break away Š Advocacy Events, Meetings, Conferences Š Public Health from monotonous way of reporting. Š Knowledge Products Development and Š Social Development Dissemination – Akhilesh Kumar, Amar Ujala, New Delhi Š Environment Š Creating, Building and Maintaining Advocacy Š Governance Platforms, Forums and Coalitions Š Strategic Partnerships and Initiatives

>> 50 | CMS REPORT 2013-14 51 | CMS REPORT 2013-14 CMS Advocacy List of Projects dŚĞĚǀŽĐĂĐLJƉƌŽŐƌĂŵŵĞƐĞŶŐĂŐĞĚĂůĂƌŐĞŶƵŵďĞƌŽĨĞĚƵĐĂƟŽŶĂůŝŶƐƟƚƵƟŽŶƐ͕ĐŝǀŝůƐŽĐŝĞƚLJŐƌŽƵƉƐ͕ŵĞĚŝĂ ŝŶƐƟƚƵƟŽŶƐĂŶĚƉŽůŝĐLJŵĂŬĞƌƐƚŽďƌŝŶŐĚŝǀĞƌƐĞŝƐƐƵĞƐƚŽĂƩĞŶƟŽŶ͘ Development and Implementation of Online Forum for Journalists on Road Safety Issues  „4%,

™5th UNICEF Awards for on a more regular and structured basis, -H=J&J@E=+=PEKJ=H KJOQHP=PEKJKJ0?DKKH40% „-H=J&J@E= the Forum for Journalists on Road Safety Children-Related Programmes Organizing and Managing National Dissemination Workshop on Improving Quality of in Telugu Television Channels was established in April 2013. Mr Jasdeep Singh Malhotra, Principal Reporter of )EBAKB DEH@NAJ „-H=J&J@E= *0=J@2+& "#L=NPJANA@BKNPDAłBPD Hindustan Times, Jalandhar was selected PD2+& "#S=N@OBKN DEH@NAJ/AH=PA@-NKCN=IIAOEJ1AHQCQ13 D=JJAHO„2+& "# year in succession this year to host the as the Moderator from the applications 5th UNICEF Awards for Children-Related received. The Forum has 208 members in all, *KPKN3ADE?HAO?Pġ%=OEP=HH>AAJO=E@UAP*A@E=4KNGODKLKJ/K=@0=BAPU „4%, Programmes in Telugu Television Channels. comprising of journalists, advocates, road The awards were presented at a special safety experts, NGOs, members of education /K=@0=BAPU=J@-Q>HE?%A=HPDġ*A@E=4KNGODKLKJ/K=@0=BAPU „4%, Out of the 2473 items ceremony in Hyderabad on December 10, and research institutions etc. and during 6 published, 86% reported just 2013. Twelve awards in diverse categories, months of operation, the Forum saw 54 posts including the highest “UNICEF Award for under 24 topics. the mishaps. Only 14% of the Channel Most Committed to Children”, were stories dealt with road safety 1DA *0@RK?=?UPA=IKNC=JEVA@ĺMotor presented on this occasion. issues. Of these 14%, the media Vehicles Act: Has it all been said yet? CMS Advocacy Team Members The Chief Guest was Hon’ble Speaker of Media Workshop on Road Safety’ with focus on vulnerable road users AP Assembly, Mr. Nadendla Manohar; the support from WHO in New Delhi on 11 July, Mr. Ashwani Kumar Sinha, Head Advocacy & Partnership, BA (Economics Hons), PG Dpl (Mgmt) was less Special Invitee was Child Rights Supporter 2013. The workshop was organized to and Founder of Blue Cross of Hyderabad, build capacities of the media to advocate for Ms. Chetali Kapoor, Sr. Project Executive, BSc (Home Science), Masters (Social –Ms. Paramita Dasgupta, Ms. Amala Akkineni, and the Guest of passing of the Motor Vehicle Amendment Bill Work) Director, CMS Communication Honour was National Award winning Telugu 2012. The speakers highlighted the various Ms. Anita Medasani, /ACEKJ=H*=J=CAN  *0/ACEKJ=H,Bł?A %U@AN=>=@ Filmmaker, Mr. Sekhar Kammula. aspects of the Bill and demonstrated ways the Mr. R V V Krishna Rao, *A@E= KJOQHP=JP /ACEKJ=H,Bł?A  *0 Future Plans Dr. Shantha Sinha, Jury Chairperson of media can write on the issue. CMS Symbols is India’s Ms. Vasundhara, 0N*A@E=/AOA=N?DAN /ACEKJ=H,Bł?A  *0 5th UNICEF Awards, Ms. P. N. Vasanti, ĺMedia Workshop on Road Safety and Public pioneering global conclave Director, Centre for Media Studies (CMS), Health’ was organized on October 29, 2013, Ms. Aishwarya, *A@E=/AOA=N?DAN /ACEKJ=H,Bł?A  *0 to create a dialogue forum CMS Advocacy will continue *N0KJUGQPPU$AKNCA ,Bł?ANEJ D=NCA =J@ at Visakhapatnam with support from WHO. Internship for development planners, its tryst with Road Safety Mr. Prosun Sen, Advocacy & Communication The workshop comprised of 3 panels, namely implementers, communication by focusing on partnering 0LA?E=HEOP BNKIPDA2+& "#,Bł?ABKNJ@DN= Road Safety and Public Health, Road Safety Ms. Sonali Pradhan, B.Com Pradesh and Karnataka, were present at and Media and Road Safety and Enforcement. practitioners, scholars and to institute Media Awards Mr. Gagan Arora, Pursuing Graduation the awards ceremony. Select government Panelists included experts from the WHO researchers in South Asia. The for Road Safety Reporting, KBł?E=HO DA=@OKB13?D=JJAHO AIEJAJP headquarters in Geneva, Global Road Safety Ms. Romiya Das, Bachelors & Graduate Dpl (Mass Comm) forum facilitated sharing of based mostly on the format media personalities, members of the Partnership, Indian Institute of Public Health experiences and exchanging of the UNICEF Awards academia and representatives of civil society EJ%U@AN=>=@ LKHE?AKBł?E=HOBNKI%U@AN=>=@ for Gender Sensitive organisations also participated. The event and Visakhapatnam and Assistant Editors of ideas while providing a platform Programmes in Telugu TV was attended by over 170 people and covered prominent national dailies from New Delhi. A for promoting best practices in by 10 newspaper dailies (English and Telugu) Channels. total of 67 participants from the media took communication and research at and 13 news channels. Journalists should be truly interested, concerned, empathic, tactful part in the workshop. The workshop also an international level. received wide coverage both in English and and sensitive while conducting interviews with victims, their families or ™Media Engagements on vernacular newspapers and featured in a total related people. It is best to interview the affected party a few days after the CMS Symbols Symposia was Road Safety of 18 newspapers. Several TV channels also occurrence; an immediate barrage of queries can further traumatize the organised from November carried news related to the workshop in their As a follow up of the workshops and in order already shaken people involved/associated with the incident. 1-3, 2007 at Hyderabad in news bulletins. to sustain the engagement with journalists -Dr. Gayatri Arun Kumar, collaboration with S N School of Department of Psychology, Performing Arts, Fine Arts and IP College for Women, Universityof Delhi Media has the potential to mould and change opinion and communication, University of behaviour by focusing attention on the issue of road safety. Hyderabad. Representatives from 11 countries participated in the -Ms P N Vasanti, Director, CMS symposium.

52 | CMS REPORT 2013-14 53 | CMS REPORT 2013-14 Operation Teams OPERATION TEAMS Creating Resource Base

CMS Operation teams are the resource base of all of CMS research, advocacy and capacity building endeavours. It manages four critical operations of the organisation including: Š *0(JKSHA@CA AJPNA Š &10UOPAIO Š "HA?PNKJE?!=P=-NK?AOOEJCĠ"!- Š @IEJEOPN=PEKJ %QI=J/AOKQN?A??KQJPO

With a dedicated team of 26 people, these departments ensure that CMS executes large-scale national and international projects with remarkable ABł?EAJ?U

&SKQH@HEGAPK?KJCN=PQH=PAPDAKBł?A>A=NANOLNAOAJP=J@L=OP  AREAS OF EXPERTISE of Centre for Media Studies, for their dedicated service to the nation Š Data Entry Programming over the last twenty years. The pioneering initiatives of CMS in several Š Data Validation and Analysis areas of development, opinion research, environment, corruption & Š MIS Creation Š Software Development transparency studies, and in the broader area of social development, is Š Website Designing and Development truly commendable. Š Information & Resource Management Facilities, Maintenance & Management -Dr.Narendra Jadhav, Š Member, Planning Commission, Government of India

>> 54 | CMS REPORT 2013-14 55 | CMS REPORT 2013-14 Electronic Data Processing hosting and e-mail services. (EDP) Drafted an HR Manual, which includes CMS Operation The electronic data processing team comprehensive policies on all aspects of HR specialises in providing data entry, data and systems. dŚĞD^KƉĞƌĂƟŽŶƚĞĂŵĞŶĚĞĂǀŽƵƌƐƚŽĐƌĞĂƚĞŝŶŶŽǀĂƟǀĞƐLJƐƚĞŵƐƚŚĂƚĞŶƐƵƌĞĐƵƐƚŽŵŝƐĞĚĂŶĚĞŶŚĂŶĐĞĚĚĞůŝǀĞƌLJŽĨ cleaning, validation and analysis required Standardisation of recruitment processes. ƐĞƌǀŝĐĞƐ͘/ŶĨƌĂƐƚƌƵĐƚƵƌĞĚĞǀĞůŽƉŵĞŶƚĂŶĚŵĂŶĂŐĞŵĞŶƚŽĨĂůůƚŚĞƚŚƌĞĞĐĂŵƉƵƐĞƐŽĨ for preserving large-scale quantitative and D^ŝƐĂůƐŽĚŽŶĞĞĸĐŝĞŶƚůLJďLJƚŚĞƐĞƚĞĂŵƐ qualitative data. Developed 360 degree appraisal system, which is used twice a year at CMS. visual resources produced by the Ministry of ™CMS Knowledge Centre Administration, Human Organised staff welfare activities like sports Environment and Forests (MoEF), Govt. of As a research organisation, CMS has been Resource and Accounts meet, picnics and festival parties. India. in the business of creating and sharing The Administration, Human Resource and The Administration team has developed and knowledge that is required for policy and The centre collects, collates and archives Accounts team supports and maintains maintained the New Delhi and Noida Campus. strategy decisions. We have consistently these valuable resources held by dispersed the systems and resource requirements of focused on sharing this body of knowledge organisations and individuals, to effectively various teams so that all the teams run their It has established effective relationships with through regular seminars, publications and disseminate materials/information to operations smoothlyd. external agencies/authorities like MCD, DDA, articles, both internally as well as externally. connoisseurs, TV Channels, concerned Noida Authority, Electricity Board and the local police, to ensure smooth operations. The CMS Knowledge Centre will further organisations, educators, schools, 0ECJEł?=JP KJPNE>QPEKJO consolidate and streamline this endeavour by laypersons, etc., all over the country. The Created OrangeHR BKNABł?EAJPI=J=CAIAJP Designing, building and operationalising the creating more avenues for sharing and using CMS AVRC computerised catalogue is of Human Resource processes. new 35000 sq.ft builtup area of the Noida available on the CMS website: www.cmsindia. Campus, spread over one and half acres of new IT tools. This team will create better Created special MIS for the World Food org/cmsavrc. land. systems and means for documentation and Programme. retrieval of CMS work through a knowledge CMS AVRC has a dedicated space at Developed project-based accounting systems. Created 13 websites for highlighting various management system. RESEARCH HOUSE, Saket Community CMS Teams and their endeavours. Organised Created incentives/bonus remuneration It will also be responsible for better Centre, New Delhi, which houses over 4,000 live streamingKBPDAłNOPARAN?KJBANAJ?AKJ system. łHIO1DA3/ EO=??AOOE>HAPKO?DKKHO  presentation, designing and editing of “Public Diplomacy in the Information Age”, in content. For external communication and ?KHHACAO NAOA=N?DANO=J@KPDANO@QNEJCKBł?A "Bł?EAJPHUD=J@HA@H=NCAO?=HA+=PEKJ=H New Delhi, which was accessed by more than projects like India Corruption studies, Election sharing, this team will create more internet- hours. The facility includes DVD players, thousand people. Studies, Child Labour evaluations and Food based information tools. Developing and Plasma TV sets and a computerised catalogue security assessments. strengthening media relations will also be in KBłHIO0LA?E=H=NN=JCAIAJPO=NAI=@A  "Bł?EAJPHUmanaged remote servers for web its agenda. =O=J@SDAJNAMQENA@ BKNREASEJCPDAłHIO  Operation Team Members I would like to congratulate which are available in Betacam and DVCAM Mr. Anand Anjani Jha, Deputy Manager Library & KM, Master (Library and Information), Dpl CMS for the completion of The Prof. Everett M. Rogers formats. (Medical Laboratory Tech) 20 years. It is important to Knowledge Centre Ms. Bharti Kapoor, Sr. Executive -KM, BA, MA (Hindi), 1Year Dpl (Information & Software Management) The centre has over 6400 books and *N7E=QHNłJ Executive-KM (Graphic Designer), BA, One Year Dpl (Graphic Design) acknowledge it because in our IT & Systems Ms. Joselyn Joseph, Consultant - KM, M.A (Political Sc), PG Dpl (Journalism) reference reports like Economic Surveys, CMS IT team performs a variety of Mr. Amrendra Kumar Pathak, Sr. Manager - IT, Graduation (Mathematics), MCA, CIC, Dpl (Database current context independent CMIE, Human Development Reports, National functions that ranges from installing Management & Adv), Dpl (ASP.NET 3.5) public issue focused institutions Mr. Dipendra Bansh Mishra, Manager - IT, BSc, MCA, MCP, RHCE, UNIX Family Health Survey, Census of India, applications to designing complex computer Mr. Gaurav Bhatia, Executive, IT-Pursuing BCA, One Year Dpl (JCHNP) are needed in larger number NSO, NSS, and the Election Commission. It networks, information databases as well as Mr. B Sundara Rao, Manager - EDP- BA, MA (Sociology), One year Advance Career Oriented subscrib es to a large number of national management and administration of entire !ELHKI=*0,Bł?A and greater capabilities. And Ms. Kanchan Singh, Sr. Executive - EDP- BA, BLIS, Dpl (Computer Applications) and regional dailies, magazines and varied the fact that not only CMS has systems. The IT team also helps in the Mr. Rohit Kumar, "TA?QPERA„"!--QNOQEJC  !LHĠ KILQPANLLHE?=PEKJO -QNOQEJC!LH journals. Scanning, documentation and integration of other technologies, such as the (Graphic Designing & Video Editing) lived to see its 20 years but analysis of content is done on a daily Mr. Neel Kamal, Computer Operator, Basic Computer Course F-Tech, Pursuing BA use of cell phones, televisions, etc. Mr. Raj Kumar, Computer Operator, Pursuing BA has done exceedingly well on basis. The centre is more like a “knowledge CMS uses leased lines for internet Mr. Vivek Kumar "TA?QPERA„"!-   -NKBAOOEKJ=H!LHĠ*QHPEIA@E=LL management centre,” where one can access Mr. Prasanta Kumar Mallik "TA?QPERA„"!- -QNOQEJC$N=@Q=PEKJ issues of transparency, media connectivity. CMS Research House is fully Mr. Regi. V. John, Head- HR, Admin & Accounts, MA, PGDPM, DCA any reference publication or work online accountability and a host of other 4EłAJ=>HA@SEPDI>LOHA=OA@HEJA Mr. Sukanta Kumar Sahoo, Manager (Accounts), B.Com, MBA, Dpl (Comp Applications) from anywhere on any subject. CMS is in the Ms. Agnesia Beck, Deputy Manager-HR, PGD (PM&IR) (Nov 2011- Nov 2013) CMS IT team manages 12 websites of the issues is the testimony of the fact process of becoming a member of various Ms. Parul Kamboj,0AJEKN"TA?QPERA„%/   * Ġ%/ !LHĠ0A?NAP=NE=H-N=?PE?A organisation. Ms. Sheetal Arora, #NKJP,Bł?A"TA?QPERA   !LHĠ KILQPAN that leadership of the institution online library networks. Mr. Ravindra Singh, "TA?QPERA,Bł?A*=EJPAJ=J?A 5th as well as those who are actively CMS IT Team is equipped with the latest Ms. Rajamani, ,Bł?AOOEOP=JP Audio-Video Resource Centre infrastructure facilities, like 4 IBM Xeon Mr. Lal Singh Bisht, 0N,Bł?AOOEOP=JP 5&&th involved in it continue to share Mr. Dharampal Jamwal, 0N,Bł?AOOEOP=JP &5th The CMS Audio Visual Resource Centre OANRANO 4=P?DCQ=N@łNAS=HH I=J=CA@ Mr. Dayal Singh, ,Bł?AOOEOP=JP &5th vision for larger public goal. Switches, 70 desktops, 20 laptops, 2 HP Mr. Jai Kishan Sharma, ,Bł?AOOEOP=JP 5th (AVRC) is a state-of-the-art archive of th colour printers, 3 b/w printers, 1 photocopier, Mr. Tek Bahadur K.C, Sr Driver, IX -Dr.Rajesh Tandon, @K?QIAJP=NEAO łHIO=J@=Q@EKOLKPOKJ 3 NAS, 3 DVRs, 2 scanners, 1 Fax, 11 President & Co-Founder PRIA environment and developmental issues. It Internship portable HDD’s, etc. Mr. Mahesh Prasad, XII, Diploma (App Programing) (Mar 2013- Jun 2013) also maintains the master copies of audio- Ms. Shruti Jain, B.Com, M.Com (Jan 2014-Mar 2014) 56 | CMS REPORT 2013-14 57 | CMS REPORT 2013-14 PUBLICATIONS

Publications Leading with Research Insights

CMS speaks at various forums on issues, ranging from environmental concerns to HIV/ AIDS, Broadcast Bill to election analysis, Right to Information to corruption studies. Its critical research is regularly referred by policymakers, media and corporates. The Centre has been articulating its vital concerns from important platforms by presenting papers and engaging in debates and discussions, which are widely covered by the media.

I believe the task undertaken by CMS to study the media CMS Cart: education sector is very important and would go a long way in raising CMS Cart is an initiative dedicated to the sale of products the standards.. and services of CMS and its partners. Some of the popular products include Books, Videos, Exhibitions, Corporate –Shravan Kumar Garg, Editor, Nai Dunia Films Screenings, Eco-tours, Films for Broadcasting, Footages, Workshops, Training Programmes, Environmental Games, Professional Courses, Cloth Bags, T-Shirts and many such articles. The resources, thus generated, is used to further the cause equitable and sustainable development by CMS and its partners. (www.cmscart.in)

>> ϱϴ| CMS REPORT 2013-14 59 | CMS REPORT 2013-14 ™Books and Directories CMS Publications Good Governance, by Dr N Bhaskara Rao, released in 2013

™Journals and Newsletters: ™Articles and Research papers Transparency Review - A bi-monthly journal “The real mean world of mega serials”, by Medasani Anita, published in Vidura (Apr-June 2013), Green Voice - A quarterly newsletter on environment and media Volume-05, Issue 02, Page no. 10-12. Theme: Cop18/CMP8, April-June, 2013 “Online services: How effective are they?”, by Srivastava Alok, published in Vidura (Apr-June Theme: Environmental Communication, July-September 2013 2013), Volume- 05, Issue 02, Page no. 21-23. Theme: Environment and Youth, October-December, 2013 Nagulapalli Anita and Shaw Padmaja republished the same article “Advertisers and the Mean World of Telugu Television Serials,” with a different introduction in the Hans India. Theme: Green Media, January-March 2014 “Food Security & Ordinance…the reality check”, by Srivastava Alok, published in Transparency CMS ENVIS Green Media - A daily e-newsletter Review, a bi-monthly journal by CMS, in August 2013. ”SMS and Malnutrition”, by Srivastava Alok, published in The Thumb Print Magazine, in 2013. Given the crucial role that the (http://thethumbprintmag.com/category.php?cat=Current%20Affairs) In our country, The Volume VI, No. 1 January, 2013 Transparency Persons with Disabilities (PWD) media plays in the economy and in “Use Mobile Phones to Fight Malnutrition”, Srivastava Alok, published in Vidura (October- Jan–Mar & Apr–June 2013 December 2013) Review Act has been in place for around maintaining a healthy growth rate, Quarterly Newsletter Journal of Transparency Studies CMS 15 years now, and yet, we have the question of accountability is a “Community Life in Nagaland”, by Dr Rahul Amit, published in the Thumb Print Magazine, in ENVIS DOHA SOCIAL MEDIA AND GOVERNANCE Newsletter on COP 18/ CMP 8 2013. Alok Srivastava Environment miles to go to claim inclusive OECJEł?=JPKJA & Media ith social media to support activists who call themselves “civil society” media and civil society groups, and government yielding to their pressure. W Government should now be For democracy, one of the positive roles of Theme development where differently- “Uncertainties of Immunity; A Case of Migrant Worker’s Children”, by Warvadekar Kirti, ready for more such kind of reactions, as social media is that it can influence voters’ COP 18 / CMP 8 witnessed recently, from citizens who had no turnout. No surprise that soon Facebook can Climate Change Communication -Ms. P.N. Vasanti, Director CMS, vested interest or hidden agenda but reacted create or damage the ‘face’ of a government published in the Thumb Print Magazine, in 2013. more for the cause. or political party. In this issue able population participate in Citizens now expect Therefore what is Mint Column titled, responsive govern- important to under- About the theme 3 ment and transparent stand is the potential governance. The of social media in In Black & White 6 the development process with “Strengthening self-regulation.” “Violence against Health Care Services and Personnel – Operating in The Face of Danger”, by country in fact coming times, as Articles 9 witnessed the use of India is already the

networking tool for third biggest country Interview 12 Vasanti P N, published in The Hindu. http://www.thehindu.com/todays-paper/tp-national/award- public mobilization in terms of web- equal rights and opportunities. (pg 11). As Santosh connected citizens Open Window 16 Desai (pg 6) rightly inspite of the fact points out that that users of internet Viewpoint 18 forthe-hindu-correspondent/article5385076.ece interest in directly and social media are Feature 18 Compiled & Edited by: Alka Tomar and Anand A Jha CMS Social’s Monograph on influencing modes of mainly confined to Designed by: Ziaul Arfin governance has urban and young NGO Vignettes 19 grown and democracy as a practice is in- India. As per Census 2011, with more than “Disability and Sustainability”, by Rahul Amit, published in Thumb Print Magazine, in 2014. creasingly detaching itself from the narrow half of the entire population of India having Media Analysis 20 idea of elections. He however feels that the mobile phones, for the government as well Disability is a compilation of key Research 21 political class has not understood this as the public service providers, it is high Supported by: Ministry of Environment and Forests, Government of India, New Delhi change. On the other hand, in another time to realize the potential of social media, Events 28 Conceptionalised, researched and published by Initiative of “Huge poll expenditure undermining democracy”, by N Bhaskara Rao, published in Mydigitalfc. article (pg 5), NC Saxena is worried about so that they are not caught unaware and on the growing influence on policy issues of wrong foot with their action and reaction. Awards 32 łJ@EJCO>=OA@KJOA?KJ@=NU com, in March 14. www.cmsindia.org research review and Disability Q@EP1DEOEOłNOPKBEPOGEJ@ ™Workshops/ Conference Paper presented: of primary research study, ‘Development of Digital Information Centre’, by Jha, Anand Anjani, presented during National conducted by CMS Social in Conference on Managing Information Resources in Digital Environment, at the Central Council for Bihar, Chhattisgarh, Jharkhand, Research in Unani Medicine, New Delhi. Madhya Pradesh and Uttar Pradesh. ĺEthical Challenges for Social Research in India’, by Srivastava Alok, accepted for International Conference on Ethics in Human Research - ICEHR 2013, held from November 18-19, 2013, in -Ms. P.N.Vasanti, Director CMS London, UK.

60 | CMS REPORT 2013-14 61 | CMS REPORT 2013-14 Media Presence Media Presence Motivated to Make a Difference

1DALNKHEł?IA@E=?KRAN=CANAŃA?POPDAOECJEł?=J?AKB CMS programmes; it helps to carry the CMS outlook far and wide by disseminating information and raising awareness on issues. CMS activities were covered around 400 articles published in the country’s leading National and Regional newspapers from 2013-14. National Newspapers that covered CMS activities included 35 leading media houses like The Times of India, Indian Express, The Hindu, The Hindustan Times, The Mint, The Business Standard, The Pioneer, The Economic Times etc. CMS initiatives were widely covered around 60 Regional Newspapers also, including Dainik Bhaskar, Dainik Jagran, Eenadu, Andhra Jyoti, Sakshi etc.

Given the current clutter and the omnipresent role the media plays in Ms.P.N. Vasanti, Director, CMS, has participated in various television programmes in leading national channels like NDTV, CNN-IBN, DOORDARSHAN, Lok Sabha TV and TV 9, to advocate on issues related to Media ethics and framing issues even today, any misuse in the current electoral scenario is a regulation, Electoral Reforms, Education, Health, Women & Children. matter of grave concern CMS VATAVARAN 2014 was covered widely by a range of national and regional dailies. The festival had 48 print media coverage; 11 electronic media coverage including television and radio and 87 online media coverage. 25 -Ms. P.N. Vasanti, Director CMS Newspaper dailies were present during the festival and covered the festival & its programmes. Among the prominent Mint Column titled, “Polls and media: keeping it fair.” ones were Asian Age, Daily Pioneer, Dainik Jagran, Deccan Herald, Hindustan, Hindustan Times, Maharashtra Times, Mint, Punjab Kesari, Rashtriya Sahara, Rajasthan Patrika, The Hindu, The Indian Express, The New Indian Express, The Times of India and The Tribune. Overall 9 electronic media organisations covered the festival including Zee Media, YouTube, NDTV, Lok Sabha TV, DD National, AIR FM Rainbow, Air FM Gold, AIR Akashvani and BBC. Overall 52 online portals covered the festival. For detailed list of articles and CMS Media coverage, please log on to www.cmsindia.org

>> 62 | CMS REPORT 2013-14 63 | CMS REPORT 2013-14 64 || CMS CMS REPORT REPORT 2013-14 2013-14 6565| | CMS CMS REPORT REPORT 2013-14 CMS Partners

CMS Partners

Partnership is one of the fundamental pillars of all CMS initiatives. It believes in making a difference that is sustainable through a journey that joins as many hands together. CMS has worked with 58 International and National Partners to execute over 50 projects between 2013-2014.

D^ŐƌĂƚĞĨƵůůLJĂĐŬŶŽǁůĞĚŐĞƐĂůůƚŚĞWĂƌƚŶĞƌƐĨŽƌ ƐƵƉƉŽƌƟŶŐŝƚƐĂĐƟǀŝƟĞƐ͘

A very vibrant and forward looking institution. The Chairman is very open to new ideas and innovations in the Media and its place in the governance of the country -Mr. P. Talitemje Ao, CIC Nagaland

>> 66 | CMS REPORT 2013-14 67 | CMS REPORT 2013-14 CMS Partners Š PondyCAN! D^ǁŽƌŬƐǁŝƚŚĚŝǀĞƌƐĞƐƚĂŬĞŚŽůĚĞƌƐ͕ĂŶĚƚŚĞƌĞĨŽƌĞŝƚƐƉĂƌƚŶĞƌƐŝŶĐůƵĚĞǀĂƌŝŽƵƐMinistries of the Pragya 'ŽǀĞƌŶŵĞŶƚŽĨ/ŶĚŝĂ͕DƵůƟůĂƚĞƌĂůͬďŝůĂƚĞƌĂůŽƌŐĂŶŝƐĂƟŽŶƐ͕^ƚĂƚĞ'ŽǀĞƌŶŵĞŶƚƐ͕&ŽƵŶĚĂƟŽŶƐͬ Š ƐƐŽĐŝĂƟŽŶƐͬŶŽŶͲƉƌŽĮƚŽƌŐĂŶŝƐĂƟŽŶƐͬĐŽĂůŝƟŽŶƐ͕ŽƌƉŽƌĂƟŽŶƐ͕/ŶƚĞƌŶĂƟŽŶĂůƐƐŽĐŝĂƟŽŶƐ Š SACON ĂŶĚŐĞŶĐŝĞƐ͕DĞĚŝĂKƌŐĂŶŝƐĂƟŽŶƐ Š WWF-India Š ZOO Outreach Organisation Multilateral and Bilateral organisations Academia

Š British Council and University of Stirling, UK Š Bloom Public School Š Commemorative of Japan World Exposition (COJWE) Š Sri Venkateswar International School Š Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ) GmbH Š The Shri Ram Group of School Š Embassy of Netherlands Š Wildlife Institute of India (WII) Š Embassy of Japan Š FHI360 Corporations GIZ Š Š Bindass Media Networks HSBC PLC Š Š Delhi Metro Rail Corporation (DMRC) International Union for Conservation of Nature (IUCN) Š Š Disney India PANOS South Asia Š Š Essar Investment Ltd Royal Norwegian Embassy Š Š ITC Hotels United Nations Development Programme (UNDP) Š Š Life Insurance Corporation of India (LIC) The India Corruption Study, United Nations International Children’s Education Fund (UNICEF) Š Š Live Media 2002-09 conducted by the Centre United Nations International Children’s Education Fund, Uttar Pradesh (UNICEF) Š Š Maharaja Power for Media Studies highlights the United Nations International Children’s Education Fund, Gujarat (UNICEF) Š Š Oil and Natural Gas Corporation Ltd (ONGC) United Nations World Food Programme (UNWFP) trends in corruption across the Š Š Select City Walk World Health Organisation (WHO) ?KQJPNU@QNEJCPDAłNOP@A?=@A Š Š State Bank of India (SBI) of this century especially with Government and Autonomous Bodies Š Su-kam regard to the delivery of basic Š Union Bank of India services to the citizens by the Š BAIF Govt of NCT of Delhi Media Organisations government. This shows that Š Š IPAS without raising awareness among Š All India Radio (AIR) Ministry of Drinking Water and Sanitation Š Š Delhi Events people and educating them Ministry of Environment and Forests (MoEF) Š Š Doordarshan against corruption combating Ministry of Human Resources Development (MHRD) Š Š Down to Earth any form of corruption would Ministry of Information and Broadcasting Š Š Geography and You Ministry of Rural Development (MRD) >A@EBł?QHP1DALQ>HE?ODKQH@ Š Š Mediakhabar.com National Biodiversity Authority, Chennai be empowered to say no to Š Š Outlook Performance Management Division, Cabinet Secretariat corruption. Š Š Prasar Bharati Plan India Š Š TV9 -Mr. Pratyush Sinha, Š Punjab Biodiversity Board (PBB) Central Vigilance Commissioner, Š ZEE Media Government of India Š United Way of Mumbai #KQJ@=PEKJO OOK?E=PEKJO +KJLNKłP,NC=JEO=PEKJO  K=HEPEKJO Š Ashoka Trust for Research in Ecology and Environment (ATREE) Š Birla Edutech Š Centre for Environment Education (CEE) Š Centre for Science and Environment (CSE) Š International Collective in Support of Fishworkers (ICSF) Š Nature Conservation Foundation (NCF)

ϲϴ| CMS REPORT 2013-14 69 | CMS REPORT 2013-14 Financial Summary Financial Summary CMS is registered under the Societies Registration ?P55&KB=O=JKPBKNLNKłPKNC=JEO=PEKJ&PEO registered u/s 12A of the Income Tax Act, 1961, and getting exemption under section 11 (1) (a) of Income Tax Act, 1961. It is also registered under FCRA Act, 1976, and under section 80G of the Income Tax Act, 1961. CMS adopts all the accounting standards & auditing procedures prescribed by the Institute of Chartered Accountant of India. The in-house internal control system is commensurate with the nature of activities carried out by CMS. The Accounting system maintains separate ledger accounts for each project, in terms of amount received and its utilisation. Ms. P N Vasanti, Director, chairs the internal audit team. An independent external =Q@EPKNEO=LLKEJPA@A=?DUA=N1DAłJ=J?E=HPN=JO=?PEKJO are audited by this external auditor, who submits an audit report in form No. 10B of the Income Tax Act, 1961.

CMS has always been very conscious not to be dependent on any Balance sheet details* FY 2013-14 donations. It has been able to generate its own resources from its various endeavours in research, advocacy and capacity development. Total income 3,73,65,232.00 revenue expenses 4,74,01,459.00 -Dr. N Bhaskara Rao, Chairperson CMS capital expenses 3,98,060.00

Total expenditure 4,77,99,519.00

(*from Audited Statement of Accounts)

>> 70 | CMS REPORT 2013-14 71 | CMS REPORT 2013-14 Visitors to CMS

Visitors to CMS Motivated to Make a Difference

Eminent national and international personalities have graced the portals of CMS from time to time, underscoring the standing and repute of CMS today on the global platform. CMS works with diverse stakeholders and therefore during 2013-14, CMS engaged with a wide variety of professionals.

We take this opportunity to specially acknowledge all the visitors who have graciously engaged with us:

The efforts made by organisations like CMS and initiatives like CMS VATAVARAN in creating awareness on environmental issues are worth appreciation. -Shri Ranjit Shekhar Mooshahary, Hon’ble Governor of Meghalaya

>> 72 | CMS REPORT 2013-14 73 | CMS REPORT 2013-14 Ms Divya Srinivasan, Independent Producer/ Director Visitors to CMS Dr Diwakar Sharma, Head, Programme Management, Monitoring, WWF India Dr Ganesan Balachander, Director, Ashoka Trust for Research in Ecology and the Environment (ATREE) Mr A K Srivastava, Additional Director General of Forests (FC), Ministry of Environment and Forests, GoI Mr Ganesan Balachander, Director, Ashoka Trust for Research in Ecology and the Environment (ATREE) Ms Aarthi Sridhar, Doctoral Candidate, Centre for Studies in Science Policy, Jawaharlal Nehru University and Trustee, Dakshin Foundation, Bangalore Ms Helina Jolly, Junior Advisor, Incentives for Sustainable Biodiversity Management Mr Abhinav Sood, Head, Communications Inc Mr Himanshu Malhotra, Multi Media Pvt Ltd Ms Aditi Banerjee, Faculty Films, Srishti School of Art Design and Technology, Bangalore Mr Himanshu Malhotra, Multi Media Pvt Ltd/ Naturewatch Mr Adoor Gopalakrishnan, Film Director, Scriptwriter and Producer Mr Ian Thomas, Filmmaker Mr Ajay Rastogi, Director, Foundation for Contemplation of Nature Ms Ila Gupta, Director, International Festivals Middle East / Special Events, Teamworks Arts Pvt Ltd Mr Amar Kanwar, A K Productions Mr Imtiaz Ahmed, Professor of International Relations, Dhaka University, Bangladesh Mr Amba Jamir, Policy Analyst, Development Advisor and Community Convener; Founder Ms Ipshita Bhattacharya, Project Associate, WII Secretary Sustainable Development Forum Nagaland (SDFN) Mr J R Bhatt, Advisor, Ministry of Environment and Forests, Govt of India Mr Amol Palekar, Actor and Film Director Dr Jagdish Kishwan, Chief Advisor, Policy, WTI Mr Amol Palekar, Actor, Director and Producer Mr Jay Mazoomdar, Independent Journalist and Film Maker Data on health indicators Mr Ananda Banerjee, Conservation Journalist, Artist and Author Mr Joydeep Gupta, Director, South Asia Director of Tribal women population like Dr Anil Prakash Joshi, Founder Member, Himalayan Environmental Studies and Conservation Dr K S Gopi Sundar, Director, Sarus Scape Program their age at marriage needs to Organisation (HESCO), Uttarakhand Dr K Sivakumar,0?EAJPEOP„" 4EH@HEBA&JOPEPQPAKB&J@E=Ġ4&& be discussed and looked into, Dr Anupam Joshi, Senior Environmental Specialist, The World Bank, New Delhi Mr Kartik Shanker, Faculty, Centre for Ecological Sciences, Indian Institute of Science, Bangalore as these are very much linked Ms Anuradha Deb, HOD Mass Communication, Whistling Woods International, Mumbai Mr Kaushik Das Gupta, Features Editor, Down To Earth with the maternal mortality, Ms Archana Chatterjee, Project Manager, IUCN Dr Koustubh Sharma, Senior Regional Ecologist, Snow Leopard Trust infant mortality, gender equality Ms Aruna Roy, Mazdoor Kisan Shakti Sangathan (MKSS), Rajsamand Mr Krishna Chandra Yadav, Chief Conservator of Forest, Director, State Forest Research and Mr Arvind Kumar Chalasani, Principal Secondary School, Pathways World School, Aravali Training Institute, Raipur and women empowerment. At Mr Ashish Chandola, Filmmaker and Wildlife Cameraman Mr Krishnendu Bose, Director, Earthcare Productions Pvt Ltd the same time, the measures to Mr Ashutosh Bhardwaj, Special Correspondent (Chhattisgarh), The Indian Express Mr Krupakar and Senani Hegde, Krupakar Senani Features be taken for improving health Dr Ashutosh Mishra, Dean, School of Mass Communication, Chitkara University Ms Lianchawii C, Programme Analyst, UNDP status of tribal population should Mr Augustine Veliath, Founder Director, Asian Center for Entertainment Education Ms Lima Rosalind, Conservation Education, Wildlife Research, Capacity building, Sustainable give equal importance to their Dr B C Choudhury, Wildlife Scientist, Conservation Planner and Former Professor, Wildlife Livelihoods and Interpretation Professional and Director, Green Future Foundation (GEF) traditional systems of medicine Institute ofIndia (WII) Ms Lima Rosalind, Conservation Education, Wildlife Research, Capacity building, Sustainable Livelihood sand Interpretation Professional and Director, Green Future Foundation (GEF) for treatment of ailments. A Mr B M S Rathore, Joint Secretary, Ministry of Environment and Forests, Govt of India Ms Bahar Dutt, Conservation Biologist and Environmental Journalist Dr Lok Man S Palni, Former Director, G B Pant Institute of Himalayan Environment and special Tribal Health Plan might Development, Almora Ms Bahar Dutt, Conservation Biologist and Environmental Journalist address the concerns of tribal Mr M D Madhusudan, Senior Scientist and Trustee Nature Conservation Foundation, Mysore Mr Bharat Bhushan, Independent Journalist population. Ms Malti Sahai, Former Director (Author and Film Expert), Directorate of Film Festival (DFF), Ms Biba Jasmine Kaur, Project Associate, WII New Delhi -CMS Social team’s Suggestions on Dr Biju Kumar, Professor and Head of the Department of Aquatic Biology and Fisheries, University Dr Malvika Onial, Consultant, WII NATIONAL TRIBAL POLICY Draft of Kerala Ms Manika Sharma, Filmmaker (Ministry of Tribal Affairs, Government Prof C R Babu, Professor Emeritus & Ex Pro Vice Chancellor, School of Environmental Studies, of India) Delhi University Mr Manish Chandi, Research Scholar Dr C Ramesh, Project Associate, WII Mr Manoj Mishra, Executive Director, PEACE Institute Charitable Trust Dr C Thomson Jacob, Zoologist, Loyola College Mr Manu Bhatnagar, Environmental Planner, Head, Natural Heritage Division, INTACH Mr Chander Mohan, Advisor & Scientist G, Department of Science and Technology, Ministry of Ms Meena Gupta, Former Secretary, Ministry of Environment and Forests, Govt of India Science and Technology, Government of India, New Delhi Ms Meenakshi Negi, Director, AYUSH Mr Chandi Prasad Bhatt, Environmentalist, Dasholi Gram Swarajya Mandal, Uttarakhand Mr Mike H Pandey, DEAB"TA?QPERA,Bł?AN /ERAN>=JG0PQ@EKO Dr Chandra S Negi, Associate Professor, Government PG College, Pithoragarh Ms Monika Mehan, Principal, DAV public school, Dwarka Colonel Michael James, Director Policy ( Ecology) Dr Mustafa Ali Khan, Policy Specialist, Indian Himalayas Climate Adaptations Programme (IHCAP) Mr Devendra Pandey, IFS (Retd.) Mr N M Ishwar, National Coordinator, IUCN Ms Dhaneshwari Devi, President of women’s Self Help Group Lata (Chamoli, Uttarakhand) Mr N Vasudevan, CCF, Mangrove Cell Mr Dilip Cherian, Founding Partner, Perfect Relations Dr Nagesh Rao, President and Director, Mudra Institute of Communications, Ahmedabad

74 | CMS REPORT 2013-14 75 | CMS REPORT 2013-14 Mr Nallamutthu, Filmmaker, Nandita Hazarika, Coordinator, Natural Resource Management Mr Ramesh Sharma, Filmmaker Unit, EcoSystems India Ms Ramya Rajgopalan, Consultant, International Collective in Support of Fishworkers (ICSF) Mr Nandan Saxena, Top Quark Films Pvt. Ltd. Mr Ranjit Lal, Children’s Writer, Columnist, Birder Mr Nandita Hazarika,+=PEKJ=H-NKCN=IIA,Bł?AN "?KHKCE?=H0?EAJ?AO Mr Ranjit Lal, Children’s Writer, Columnist, Birder Dr Nanditha Krishna, Director, C P Ramaswami Aiyar Foundation and Founder Director of C P Mr Rashmi Ahad, Director, Media and Director Human Resource, Krayon Pictures R Environmental Education Centre (CPREEC) Dr Ravi Chellam, Director (Research & Conservation), Madras Crocoile Bank Trust & Vice Mr Naresh Bedi, Director, Bedi Films Chairman Gharial Conservation Alliance Mr Naresh Sharma, Director, CRAFT Film School Ms Rita Banerji, Producer and Director, Dusty Foot Production Dr Neelima Jerath, Executive Director, Punjab State Council for Science and Technology Ms Rita Banerji, Filmmaker (PSCST) Dr Ritesh Kumar, Conservation Programme Manager Wetlands International Dr Neeraj Khera, Biodiversity Programme Senior Advisor Management of Coastal and Marine Mr Ritwick Dutta, Advocate, Legal Initiative for Forest and Environment -NKPA?PA@NA=O  EK@ERANOEPU-NKCN=IIA,Bł?A $&7,Bł?A&J@E +AS!AHDE Mr Robert Panipilla, Independent Researcher Dr Neeraj Khera, Biodiversity Programme Senior Advisor Management of Coastal and Marine Ms Ruchi Pant, Programme Analyst, Energy and Environment Programme, UNDP -NKPA?PA@NA=O  EK@ERANOEPU-NKCN=IIA,Bł?A $&7,Bł?A&J@E +AS!AHDE Ms Ruchi Pant, Programme Analyst, Energy and Environment Programme, UNDP Dr Niamul Naser – Professor, Department of Zoology, Dhaka University, Bangladesh Dr S D Attri, DGM, India Meteorological Department Mr Nicolas Chorier, Photographer Mr S Gopikrishna Warrier, Regional Environment Manager, Panos South Asia Mr Niranjan Khatri, General Manager, Environment Initiatives, ITC Hotels At the outset Dr S K Nigam, Central Pollution Control Board Ms Nita Arora, Principal, Sri Venkateshwar International School Congratulations to all those Dr S Sathya Kumar Dr Nita Shah, Independent Consultant involved in the CMS Vatavaran Mr Sagar Suri,-NKCN=IIA,Bł?AN  "")Q?GJKS Mr Nitin Sethi, Senior Assistant Editor, The Hindu Film Festival for having put Mr Samar Singh, President Samarpan Foundation; Tourism and Wildlife Society of India and Ms Nutan Manmohan, Executive Producer, All Time Productions together a very impressive Trustee Foundation for Ecological Security; Duleep Matthai Nature Conservation Trust Mr P Balaji, Managing Director, Nokia India Sales Pvt Ltd Dr Sandeep Behera, Assistant Director, River Basins & Water Policy, WWF India >=P?DKBłHIO1DA&JPANJ=PEKJ=H Dr P Pramod, Senior Scientist, Salim Ali Centre for Ornithology & Natural History (SACON) segment, by and large, was of Mr Sandesh Kadur, Fellow, International League of Conservation Photographers, Author & Dr P Sudhakar, Joint Director, C P R Environmental Education Centre, Chennai National Geographic Emerging Explorer very high quality. And some of Ms Payal B Molur, Zoo Outreach Organisation Mr Sanjay Barnela, Director and Cameraperson, Moving Images them were outstanding. They Mr Piyush Dhawan, Programme Coordinator for Biodiversity Programme, GIZ India Dr Sanjay Molur, Executive Director, Zoo Outreach Organisation were informative, creatively put Mr Prabir Banerjee, President, PondyCAN Dr Sanjay Molur, Executive Director, Zoo Outreach Organization together and inspirational. Mr Pradip Saha, Director, Damage Control Mr Sanjay Upadhyay, Advocate, Supreme Court of India and Managing Partner, Enviro Legal I am certain they will be Dr Prannoy Roy,"TA?QPERA K„ D=ENLANOKJ +!13 Defense Firm enjoyed by the audience and Mr Prasanth Kumar, School teacher and Puppeteer, GMUPS Arecode Dr Saroj Barik, Centre for Advanced Studies in Botany, North Eastern Hill University Ms Prerna Singh Bindra, Former member, National Board for Wildlife; Trustee, Bagh; Editor, make for very active discussion Mr Satish Pradhan, Advisor, Tata Sons Limited TigerLink Ms Savitri Singh, Principal, Acharya Narendra Dev College when they are screened Ms Priyanka Iyer, Zoo Outreach Organisation Dr Savitri Singh, Principal, Acharya Narendra Dev College during the festival. Prof Jaishri Jethwaney, Professor and Program Director (AD & PR), Indian Institute of Mass Ms Seema Bhatt, Independent Consultant Climate Change, Conservation, Ecotourism Communication, New Delhi –Mr Ramesh Sharma Ms Seema Bhatt, Independent Consultant Climate Change, Conservation, Ecotourism (Jury Chairperson), Film Maker Prof M Obaid Siddiqui, Director, AJK Mass Communication Research Centre (MCRC), Jamia Ms Seema Goyal Papola, Professor, In charge of Media Center, Institute for Studies in Millia Islamia University, New Delhi Industrial Development (ISID) New Delhi Prof B C Choudhury, Former Faculty, WII Ms Sejuti Basu, Manager, Research & Advocacy Team, Pragya Mr R M S Liberhan, Director, India Habitat Centre (IHC), New Delhi Ms Shabana Azmi, Actor Dr R S Rana, Chairman, Bio Link Dr Shailesh Nayak, Secretary, Ministry of Earth Sciences, GOI Dr Raghu Chundawat, Conservation Biologist, Sarai at Toria, New Delhi Ms Shalini Singh, Former Principal Correspondent with the Hindustan Times (2008 - 2013) Mr Rahul Sen, Director, International Festivals and Coordinator, Legal and Company matters, Ms Sharad Gaur, Programmes, Centre for Environment Education Teamworks Arts Pvt Ltd Ms Sharupa Dutta, Creative Director, International Festivals in India, Teamworks Arts Pvt Ltd Mr Rajan Mahan, Senior Journalist Mr Shekar Dattatri, Wildlife and Conservation Filmmaking Dr Rajeev Raghavan, Freshwater Fish Taxonomist, Conservation Research Group & Co chair, Shri Amol Palekar (Jury Chairperson), Eminent Actor, Director & Producer and Chairperson, Freshwater Fish Specialist Group South Asia 7th CMS VATAVARAN 2014 Award Jury Dr Rajesh Kumar, Associate Professor and In Charge, School of Communication, Doon Mr Shubash Chandra, Deputy Inspector General of Forests (Forest Policy), Ministry of University, Dehradun Environment and Forests, GoI Mr Ramesh Sharma (Jury Chairperson), Film Maker Mr Shubhra Gupta, Film Critic, and senior columnist The Indian Express

76 | CMS REPORT 2013-14 77 | CMS REPORT 2013-14 CMS Professional Team Dr. N Bhaskara Rao, Chairperson, PhD, MA Mr Shyam Benegal, Film Director, Scriptwriter and Producer Ms. P. N Vasanti, Director, MA (Social Psychology); MBA Ms Smita Chandiwala, Programme Manager, Buildings & Appliances, SHAKTI Mr. Alok Srivastava, Director - CMS Social, B.Sc, PGD (Rural Development and Management) Mr Srinivasan Iyer (Chairperson), Assistant Country Director and Head, Energy and Ms. Alka Tomar, Director-CMS Environment, M.Sc (Env. Science), Pursuing PhD (Communicating Climate Change-Stirling University) Environment, UNDP India Ms. Paramita Dasgupta, Director - CMS Communication, B.Sc (Geography) M.Sc (Geography), Master of Mr Srinivasan Iyer, Assistant Country Director and Head, Energy and Environment, UNDP India Planning (Environmental Planning) Mr. Narendra Kumar Bhatt, Head- Field Operations, BA (History Hons.) Mr Srinivasan Iyer, Assistant Country Director and Head, Energy and Environment, UNDP India Mr. Prabhakar Kumar, Coordinator; Master (Mass Communication and Psychology), PG Diploma (Radio & Mr Subhadro Choudhury, Associate Professor, Film Direction, Satyajit Ray Film and Television TV Journalism) Institute,Kolkata Mr. Ashwani Kumar Sinha, Head Advocacy & Partnership, BA (Economics Hons), PG Dpl (Mgmt) Ms. Anita Medasani, /ACEKJ=H*=J=CAN  *0/ACEKJ=H,Bł?A %U@AN=>=@ Mr Sudarshan Rodriguez, Senior Programme Co ordinator, Tata Institute of Social Sciences Mr. Mumtaz Ahmed, Sr. Research Manager, MA (Sociology & History), LLB (TISS) Ms. Kirti Warvadekar, Sr. Research Manager, B.Sc (Statistics, Maths & Eco), M.Sc (Statistics), MA Mr Sudarshan Rodriquez, Trustee and Programme Head at Dakshin Foundation (Population Studies), Dpl. in Computer Concepts & Application Dr. Amit Rahul, Research Manager, PhD, M Phil, MA (Sociology) Ms Sugata Hazra, Director, School of Oceanographic Studies, Jadavpur University, Kolkata, India Mr. Debananda Mohanta, Research Executive, B.A, MA (Political Science) Data on health Ms Suhasini Ayer Guigan, K#KQJ@AN QNKREHHA AJPNABKN0?EAJPEł?/AOA=N?D Ms. Priya Verma Talwar, Festival Coordinator, B.Com, PGDBM, PG Dpl (Exe Secretarial Practice) indicators of Tribal women Mr Sujay S Dahake, Filmmaker Mr. Sundeep C Srivastav, Sr. Festival Manager, BA, Dpl (Theater Art and Russian Language) Dr. Yamini S Verma, Sr. Research Executive, B.Sc, M.Sc, PhD (Environmental Science) population, like their age at Ms Sukri Devi, Member of women’s Self Help Group Lata (Chamoli, Uttarakhand) Mr. Sanjay Singh Negi, Festival Executive, BA Dr Suman Sahai, Chairperson, Gene Campaign Ms. Preeti Kashyap, OOEOP=JP"TA?QPERA„"+3&0  *0?Ġ*=OO KII @RP'KQNJ=HEOI !LHĠ KIL marriage, needs to be discussed App & Web Designing) 1DA *03=P=R=N=JłHI Ms Sumitra Bhave, Film Maker Vichitra Nirmiti, Pune and looked into, as these are Ms. Suranjana Bhaduri, 0N/AOA=N?D"TA?QPERA 0K?EKHKCUĠ%KJKQNO  "@ *Ġ0K?EKHKCU  ANPEł?=PA festival is an important initiative Mr Sunil Chowdhary course (Research Methodology & Art Appreciation) very much linked with maternal Mr. Abison P Anchalackal, 0N/AOA=N?D"TA?QPERA   *Ġ KIIQJE?=PEKJ0PQ@EAO  ANPEł?=PA KQNOA for dissemination of ideas Mr Sunil R Pappu, formerly with National Geographic Channel (Counselling) mortality, infant mortality, and environmental initiatives Dr Sunita Narain, Director General, Centre for Science and Environment Ms. Garima Tiwari, Sr. Research Executive, BA (Geography, Psychology), MA (Geography), MA (Mass Communication) gender equality and women Mr Suresh Babu, Director, River Basins & Water Policy, WWF India in the country. The Nomination Ms. Tulsi Gour, Research Executive, BA, MA (Psychology) empowerment. At the same time, Mr Suresh Elamon jury process was a well Ms. Deepmala Dutta, Sr. Research Executive, B.A, Master (Mass Communication) while developing measures for Dr Swapnil Kumar Sharma, TechSAS Works Mr. Ajay Kumar Singh, Manager-Field Operations, B.Sc (Chemistry Hons.) organised event and provided a Mr. Jitender Prasad, Sr. Executive-Field Operations, BA (Philosophy Hons.) improving health status of tribal Mr Syed Hasan Baquer, Coordinator Healthcare Courses, MEdRC EduTech Limited, Hyderabad great experience to meet Mr. Pawan Kumar, Jr. Executive-Field Operations, BA population, equal importance Mr T Mohan, Advocate, Chennai Mr. Sanjay Kumar, Jr. Executive-Field Operations, BA and gain from the viewpoints Mr Tushar Dash, Team Leader, Vasundhara Mr. Shivesh Kumar, Jr. Executive-Field Operations, MA (Public Administration) should be given to their traditional Mr. Ashish Pandey, Jr. Executive-Field Operations, MA (Sociology) of experts from technical Mr Uday Kumar Verma, Former Secretary, Ministry of Information and Broadcasting, GoI, New Delhi systems of medicine for treatment Mr. Anil Kumar Pandey, Research Executive, BA (History Hons.), PGD (Radio & TV Journalism) as well as communication Mr Umrao Singh, Member, Farmer Expert Group (Chamoli, Uttarakhand) Ms. Indira Akoijam, Manager, B.Sc (Physics), MA (Mass Communication & Journalism) of ailments. A special Tribal Health backgrounds. Dr V B Mathur, Dean, WII, Dehradun Ms. Chetali Kapoor, Sr. Project Executive, BSc (Home Science), Masters (Social Work) Plan might adequately address Mr. R V V Krishna Rao, *A@E= KJOQHP=JP /ACEKJ=H,Bł?A  *0 Mr Vardhan Patankar, Research Fellow –Ms Smita Chandiwala, Ms. Vasundhara, 0N*A@E=/AOA=N?DAN /ACEKJ=H,Bł?A  *0 the concerns of the tribal Ms Vibha Varshney, Science Editor, Down To Earth Programme Manager, Ms. Aishwarya, *A@E=/AOA=N?DAN /ACEKJ=H,Bł?A  *0 population. Ms Vidya Athreya, Research Fellow, WCS, India Mr. Anand Anjani Jha, Deputy Manager Library & KM, Master (Library and Information), Dpl (Medical Buildings & Appliances, SHAKTI Laboratory Tech) Mr Vijay Bedi, Wildlife Filmmaker Ms. Bharti Kapoor, Sr. Executive -KM, BA, MA (Hindi), One Year Dpl (Information & Software Management) –CMS Social team’s Suggestions Ms Vijayalakhsmi Vishwanathan *N7E=QHNłJ Executive-KM (Graphic Designer), BA, One Year Dpl (Graphic Design) on NATIONAL TRIBAL POLICY Ms. Joselyn Joseph, Consultant - KM, M.A (Political Sc), PG Dpl (Journalism) Dr Vimal Khawas, Assistant Professor, Department of Geography and Natural Resources Draft (Ministry of Tribal Affairs, Mr. Amrendra Kumar Pathak, Sr. Manager - IT, Graduation (Mathematics), MCA, CIC, Dpl (Database Government of India) Management, Sikkim University (A Central University), Gangtok Management & Adv), Dpl (ASP.NET 3.5) Ms Vimalbhai, Convener, Matu Jansangthan Mr. Dipendra Bansh Mishra, Manager - IT, BSc, MCA, MCP, RHCE, UNIX Mr. Gaurav Bhatia, Executive, IT-Pursuing BCA, One Year Dpl (JCHNP) Dr Vivek Kumar, Senior Advsior, Royal Norwegian Embassy, New Delhi Mr. B Sundara Rao, *=J=CAN"!-  *Ġ0K?EKHKCU ,JAUA=N@R=J?A =NAAN,NEAJPA@!ELHKI=*0,Bł?A Mr Vivek Menon, Executive Director & CEO, Wildlife Trust of India Ms. Kanchan Singh, Sr. Executive - EDP- BA, BLIS, Dpl (Computer Applications) Mr Vivek Menon,"TA?QPERA!ENA?PKN 4EH@HEBA1NQOPKB&J@E==J@/ACEKJ=H!ENA?PKN„0KQPD Mr. Rohit Kumar, "TA?QPERA„"!--QNOQEJC  !LHĠ KILQPANLLHE?=PEKJO -QNOQEJC!LHĠ$N=LDE? Designing & Video Editing) Asia, International Fund for Animal Welfare Mr. Neel Kamal, Computer Operator, Basic Computer Course F-Tech, Pursuing BA Dr Yash Veer Bhatnagar, Country Director, Snow Leopard Trust and Executive Director, Nature Mr. Raj Kumar, Computer Operator, Pursuing BA ConservationFoundation Mr. Vivek Kumar "TA?QPERA„"!-   -NKBAOOEKJ=H!LHĠ*QHPEIA@E=LL Mr. Prasanta Kumar Mallik "TA?QPERA„"!- -QNOQEJC$N=@Q=PEKJ Mr Yashaswi Singh, Wildlife Institute of India (WII) Mr. Regi. V. John, Head- HR, Admin & Accounts, BA, MA, PGDPM, DCA Mr Yogesh Gokhale, Ph.D Fellow, The Energy and Resources Institute (TERI) Mr. Sukanta Kumar Sahoo, Manager (Accounts), B.Com, MBA, Dpl (Comp Applications) Mr Ziya Us Salam, Features Editor The Hindu, New Delhi Ms. Parul Kamboj,0AJEKN"TA?QPERA„%/   * Ġ%/ !LHĠ0A?NAP=NE=H-N=?PE?A Ms. Sheetal Arora, #NKJP,Bł?A"TA?QPERA   !LHĠ KILQPAN Mr. Ravindra Singh, "TA?QPERA,Bł?A*=EJPAJ=J?A 5th Ms. Rajamani, ,Bł?AOOEOP=JP Mr. Lal Singh Bisht, 0N,Bł?AOOEOP=JP 5&&th Mr. Dharampal Jamwal, 0N,Bł?AOOEOP=JP &5th Mr. Dayal Singh, ,Bł?AOOEOP=JP &5th Mr. Jai Kishan Sharma, ,Bł?AOOEOP=JP 5th Mr. Tek Bahadur K.C, Sr Driver, IXth ϳϴ| CMS REPORT 2013-14 79 | CMS REPORT 2013-14 Editorial Team P N Vasanti, With input from: Alok Srivastava, Paramita Dasgupta

Compilation Bharti Kapoor

Editing Joselyn Joseph

Design 7E=QHNłJ

Photographs -DKPKOP=GAJ>UPDAOP=BB@QNEJCłAH@SKNGEJ&J@E=†ONAIKPAOP?KNJANO >> © All rights reserved all contents are a copyright of CMS CMS Works Through Eight Dynamic Teams:

Social Academy Mapping Progress in Development Sector Nurturing Talent & Concerns

Environment Survey Promoting Responsibility #EAH@ =OA@0?EAJPEł?0PQ@EAO

Communication Media Lab Enhancing Behaviour & Social Change Monitoring Trends & Empowering Media

Transparency Advocacy Towards Responsive Governance Innovative Engagements & Strategies

For Details on Projects, Programmes and Initiatives: Ms. P N Vasanti Director General E: [email protected]

*0+=PEKJ=H,Bł?A *0/ACEKJ=H,Bł?A CMS Academy RESEARCH HOUSE, Saket Community Centre 1300 A Jubilee Hills Society, Road No. 66 17 & 18, Sector-106, Noida New Delhi 110 017 Hyderabad 500033 Uttar Pradesh

P: 91 11 2685 1660 P: 91 040 2360 8188 P: 91 11 2685 1660 91 11 2686 4020 F: 91 040 2354 0493 91 11 2686 4020 F: 91 11 2696 8282 E: [email protected] F: 91 11 2696 8282 E: [email protected] E: [email protected]

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