incorporating l mping Exhibition Guide GBUSINESS Supported by SSaarraahh RRiilleeyy’’ss GGllaammppiinngg CChheecckklliisstt Max McMurdo’s Glamp It Up Eco Bug Shed Glamp It Up Challenge With MMaarrkkeett PPllaaccee GGuuiiddee The RSPB Supported by 24th - 26th September 2015 Stoneleigh Park, Warwickshire The future of camping made in britain BCT Outdoors Ltd are a long established British tent manufacturer specialising in the glamping, tour operator, festival and leisure markets. All our products are made The Log Pod Ltd, Brynoch Farm, Llandyfan Ammanford, Camarthenshire SA18 2TY in house in Yorkshire where we have a manufacturing t: 01269 850005 e: [email protected] facility ofering both sewing and welding capability www.thelogpod.co.uk coupled with state of the art printing. BCT Outdoors Ltd l Windsor Street l Bradford West Yorkshire l BD4 7AQ e: [email protected] l t: +44 (0) 1274 728 469 www.bctshop.co.uk 2 www.theglampingshow.com Welcome and contents Welcome to We wish you a warm welcome to the very first event dedicated products and services to be viewed (many being shown for the solely to the glamping industry. first time in the UK) and the most comprehensive and in-depth seminar programme yet seen for existing and new operators in Interest in glamping is at an all time high as business the glamping sector. opportunities continue to spring up among existing accommodation providers looking to extend, other businesses Whether you are exploring glamping for the first time or seeking looking to diversify or the raft of new pop-up and pre-pitched to extend or improve an existing business, The Glamping Show businesses appearing for the first time. will deliver contacts, information and face-to-face advice that would take months to deliver by any other route. What is also fascinating is the prospect that glamping can bring new customers and new demographic to every sector. We would like to say a big thank you to all the exhibitors, supporters, speakers and promoters for their help pulling this The excitement surrounding glamping has been evident in the first event together and we hope that all our visitors have an interest and support that we have received whilst putting the enjoyable, interesting and worthwhile show. show together. The result is a fantastic range of structures, Show information Business solicitation Food and drink Solicitation of business or distribution of Food and Drink is available within the materials by non-exhibitors is prohibited. Indoor and Outdoor areas. Please see map Violators will be removed from the show for locations. immediately. Indemnity Press lounge Car parking The organisers of the exhibition (Swan The Glamping Show Press Lounge is Stoneleigh offers on-site parking facilities. Events) are in no way responsible for any located at the entrance of The Glamping Parking is Free of Charge. statements made in connection with the Show. This area is for the exclusive use of exhibits. All details have been supplied by members of the Press Cash machine & nearest garage the exhibitors Out of Main Gate, Turn Left Sales office Follow road (B4113) towards Coventry Internet access Interested in Exhibiting? BP Garage on Right by first roundabout Free WiFi is avaiable Floorplan for 2016 The Glamping Show is Approximately 8 mins drive available from the Organisers Office. Local contacts Please speak to a member of Swan Events Cloakrooms Hospital (Warwick) 01926 495321 to reserve your space for 2016. Cloakroom is located at the main entrance Warwickshire Police (Leamington Spa) of The Glamping Show. All items are 01926 451111 Seminars charged at £1 each. A programme of complementary seminars Please note the cloakroom cannot accept Lost property will take place during the show where you laptops, phones or other electrical goods. The Will be taken in at the Organisers Office can benefit from the knowledge and cloakroom will open half an hour before the experience of industry leaders. Detailed event opens and half an hour after the event On site contacts information and times are available at closes. When the cloakroom is closed, all left Stoneleigh Events Reception - 02476 Registration. luggage and coats will be taken to the 696969 or 02476 858308 Organisers Office. Stoneleigh Park Lodge - 02476 690123 Smoking policy Main Gate – Security - 02476 858233 Smoking is prohibited in the venue at all Dogs times, this includes E-Cigarettes. Dogs are permitted at Stoneleigh but must Photography be kept on a lead at all times. Photography in the hall is strictly Taxi Companies forbidden without prior agreement with Castle Cars (& AA cars) – 01926 888000 Fire hoses and alarms the event organiser (Swan Events) and (have an office on Stoneleigh Park) Fire hose reels are installed at various specific exhibitors. Please go to the Allen’s Taxis - 02476 555555 locations below prominent signs around Organisers office at the entrance for City Cabs - 02476 222222 the venue and within the exhibition halls. clearance. www.theglampingshow.com The Glamping Show September 2015 3 Case sudies Glamping: An Additional Revenue Stream Henry Alliss - Golf Operations Manager Old Thorns Hotel & Golf Club Glamping is believed to be What type of glamping the fastest do you offer? growing holiday We have 10 eco-pods that are serviced by a sector worldwide separate shower and toilet block. Each pod has a with huge double or twin beds, a wardrobe, heater, TV, potential here in kettle and sofa. the UK. What prompted you to In today’s create a glamping site? economic climate A glamping site enabled us to offer our guests a additional modern, fashionable and alternative accommodation option to staying in the revenue streams main hotel. are important and glamping How long has your glamping site been established? offers a unique Our glamping facilities were launched 3 to 4 income source for years ago. pubs that are looking to How popular is it with your golf players? maximise the Our golf players have a good appetite for staying potential of their in our eco-pods and they are equally popular with property. our non-golf playing guests. In 2014, surveys How has it enhanced were carried out your business? by VisitEngland It has added another element of fun and and Barclays excitement to the club as well as offering a unique Bank revealing alternative to staying in a traditional bedroom. that UK What lessons have you learnt ‘staycations’ and through diversifying in this way? short breaks are Our glamping site has enabled us to attract new on the increase, guests as well as provide our regular guests with a with annual new experience. expenditure from What would you say are the domestic tourists golden rules to bear in mind when projected to considering establishing a glamping site? grow by 25% to It’s all in the planning. You have to ensure that over 1.8 billion the area that you are planning to develop is by 2017. If ever suitable for the clients who are going to be using there was a time it as well as anticipating what their needs are to establish a going to be. glamping site www.oldthorns.com that time is now! The Glamping Show September 2015 5 Case sudies Ian Peet - Director The Three Horseshoes, Lincolnshire What type of glamping do you offer? What type of promotion have you carried We have Lotus Belle Tents and a Retro Caravan. out to publicise your Glamping site? Mainly internet-based via our own website and other web What prompted you to create a glamp site? directories promoting glamping. Also community radio, Maximising the revenue on a small campsite and to use the national and local press coverage, and social media. pub’s catering facilities to create a new product for glamping, weddings, and events. How has it enhanced your business? The pub is not viable without the glamping and campsite. How long has your glamp site Glamping brings added customers into the pub and with good been established? margins, contributing a significant income. 3 years. What lessons have you learnt through What did you need to do in terms diversifying in this way? of licensing? Be innovative, and use your current business to promote your The pub was not open when we took it over so it needed a new new ideas and products. premises licence. Various health and safety assessments also need to be carried out for which local bodies are happy to help. What would you say are the golden rules to bear in mind when considering establishing a Glamping site adjacent to a pub? Booze can lead to difficulties, especially when people are staying a while, consider the type of market that might be attracted to glamping by a pub and decide how to attract or detract them. www.the3horseshoes.com Bob O'Connor – Managing Director The Aspinall Foundation, Howletts Wild Animal Park and Port Lympne Reserve What type of glamping do you offer? We offer 2 types of Glamping at Port Lympne Reserve. Eco Pods in our Pinewood camp, which are 4 berth units and our 8 berth safari tents which are located in our Elephant Lodge glamping site What did you need to do in terms of What prompted you to create a licensing? glamp site? It was a simple process of working with the local authority. It gave us the opportunity to broaden our customer base, attract customers from outside the traditional 90 minute drive How has it enhanced time for day visit attractions, and reduce our dependence on your business? weather as a determining factor in our business. It has increased visitor footfall, increased customer spend, and created a new untapped market. How long has your glamp site What lessons have you learnt through been established? diversifying in this way? Our first investment into short breaks was 7 years ago.