Journal of Environmental Sustainability Volume 2 | Issue 2 Article 6 2012 The Localism Movement: Shared and Emergent Values Nancy B. Kurland Franklin & Marshall College,
[email protected] Sara Jane McCaffrey Franklin & Marshall College,
[email protected] Douglas H. Hill Franklin & Marshall College,
[email protected] Follow this and additional works at: http://scholarworks.rit.edu/jes Part of the Agriculture Commons, and the Environmental Design Commons Recommended Citation Kurland, Nancy B.; McCaffrey, Sara Jane; and Hill, Douglas H. (2012) "The Localism Movement: Shared and Emergent Values," Journal of Environmental Sustainability: Vol. 2: Iss. 2, Article 6. DOI: 10.14448/jes.02.0006 Available at: http://scholarworks.rit.edu/jes/vol2/iss2/6 This Article is brought to you for free and open access by RIT Scholar Works. It has been accepted for inclusion in Journal of Environmental Sustainability by an authorized administrator of RIT Scholar Works. For more information, please contact
[email protected]. The Localism Movement: Shared and Emergent Values Nancy B. Kurland Sara Jane McCaffrey Douglas H. Hill Franklin & Marshall College Franklin & Marshall College Franklin & Marshall College
[email protected] [email protected] [email protected] ABSTRACT Localism, a movement to encourage consumers and businesses to purchase from locally owned, independent businesses rather than national corporations, has grown rapidly in the past decade. With several national, federated organizations and popular “buy local” campaigns, the localism movement has the potential to affect buying patterns, marketing, and distribution in American business. Yet localism remains understudied by researchers. This article, based on data from 38 interviews with localism leaders, identifies four of the movement’s priorities: independent ownership, local buying, local sourcing, and pragmatic partnering.