2014 Champions of Tennis

Home , 2014 BNP Paribas Open, 2014 US Open (tennis), Memphis Open (tennis), Overgrip, Randy Snow, Rebound Ace

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JANUARY 2015 / VOLUME 43/ NUMBER 1 / $5.00

2014 Champions of Tennis CONGRATULATIONS TO: BAHRAM AKRADI ARMY NAVY COUNTRY CLUB Our annual awards honor DAVID YAMANE TRANS TEXAS TENNIS those who continue to make ALLAN IVERSON YOUR SERVE TENNIS this sport a winner. JOE & SHIMA GROVER ELLEN MILLER SIMON GALE INNERCITY TENNIS FOUNDATION INDIAN WELLS TENNIS GARDEN JACK NEWMAN MERCER COUNTY PARK T.C. LAURIE MARTIN WASH. DC DEPT. OF PARKS & REC PAUL WALKER SIGNATURE TENNIS THE TENNIS CONGRESS NIGEL PUGH RANDY MATTINGLEY USTA INTERMOUNTAIN

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Incorporating USPTA

Te nnisIndustry www.tennisindustrymag.com JANUARY 2015

DEPARTMENTS 4 Our Serve 7 Industry News 15 TIA news 20 Youth Tennis: Coach Youth Tennis 22 Pioneers: Vic Braden 40 Ask the Experts 42 String Playtest: Babolat Origin 17 44 Your Serve, by Mark Rearden

INDUSTRY NEWS 7 Asics debuts BZ100 Performance Racquet 7 World TeamTennis celebrates 40 years 7 Gerflor buys Connor Sport Court 8 MRT John Gugel honored by IART Symposium 8 NYJTL honored by Bronx Chamber of Commerce p.23 8 Tecnifibre partners with ProWorld Tennis FEATURES 8 Head introduces new Graphene XT Speed line 23 2014 Champions of Tennis 9 USTA’s Gordon Smith honored by University of Georgia Our annual awards honor the people, 9 USTA honors grassroots businesses and organizations that are making a tennis at Atlanta TDW 11 Mason promoted to president difference in the tennis industry. of Head Racquet Sports 13 “Pickup Wall” keeps 37 String Selector 2015 players hitting Use our exclusive guide to find the perfect 13 Racquet, string, shoes p.37 retail performance strings for you customers.

PLUS 46 CEO’s Message

p.45 48 Vice President’s Message 52 USPT A Mourns the Passing 59 Tips for Parents of Young 52 USPTA News of Vic Braden Athletes 60 Master Pro Corner 62 Career Development 54 2014 National Education Day 61 What is a USPTA Master 64 Member News Professional Worth?

Read more articles online at www.ADDvantageUSPTA.com

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Our Serve Publishers David Bone Jeff Williams

Editorial Director Peter Francesconi [email protected] Associate Editor Greg Raven Design/Art Director Kristine Thom Special Projects Manager Our Guiding Lights Bob Patterson his is the 14th year we’ve picked struggles to stay with us. Contributing Editors our Champions of Tennis I know dealing with aging parents Robin Bateman award winners, and every year, is nothing new; it seems like everyone Cynthia Cantrell T Kent Oswald these awards become more and more I know is in some way facing these popular among those involved in this issues. It was difficult two years ago Cynthia Sherman Mary Helen Sprecher sport. It is exciting for us to recog- when, in this space, I mentioned my Tim Strawn nize individuals, organizations and father’s decline. Now, my mother, a companies that truly contribute to true guiding light for me, faces the Contributing Photographers the mission of growing this game and same challenges. While it breaks my Bob Kenas business, and that’s one of the reasons heart to see her going through this, David Kenas why our Champions of Tennis issue it’s also causing me to think more is one of the most fun for us to put and more about the influences in our TENNIS INDUSTRY together. lives that shape us, make us who we Corporate Offices What’s particularly pleasing for me are, and cause us to care and work to PO Box 3392, Duluth, GA 30096 is when I hear from an award winner make things better. Phone: 760-536-1177 Fax: 760-536-1171 that recognition in Tennis Industry My parents always encouraged us to Email: [email protected] somehow helped his or her organi- be active and play all sports, including Website: www.TennisIndustryMag.com zation or business in growing the tennis. Growing up in the 1920s and Office Hours: Mon.-Fri., 8 a.m.-5 p.m. game. Many have said the national ’30s, they knew not only the impor- recognition provided by our awards tance of being “serious” about life and Advertising Director have helped in gaining funding and career, but also about how important John Hanna support for grassroots programs a well-rounded life is. They have been 770-650-1102, x.125 or facilities, or in pushing a project a most important and consistent part [email protected] through at the local level, or even in of my “team” throughout my life, and helping government officials or others by their examples, taught my sisters Apparel Advertising take their local tennis organization and me those subtle, selfless lessons Cynthia Sherman more seriously. about caring for others, caring for a 203-263-5243 In putting together the short cause, doing what’s right, forgiving [email protected] stories about our award winners, it’s and moving on, and not worrying Tennis Industry is published 10 times per year: always striking to note how many about grabbing credit. They’ve been monthly January through August and combined honorees genuinely try to deflect the the ultimate advocates for “team” play, issues in September/October and November/ credit from themselves and praise and in fact created an amazing family December by Tennis Industry and USRSA, PO Box the “team,” acknowledging those who “team.” 3392, Duluth, GA 30096. Periodcal postage paid at Duluth, GA and at additional mailing offices helped them. In a business that often Like our Champions of Tennis, we (USPS #004-354). January 2015, Volume 43, takes itself way too seriously, I find all have had people in our lives who Number 1 © 2015 by USRSA and Tennis Industry. this incredibly refreshing. have shaped us in both obvious and All rights reserved. Tennis Industry, TI and logo This tendency of our award winners subtle ways—the “guiding lights” for are trademarks of USRSA. Printed in the U.S.A. to spread the credit around and point our lives and careers. Whether you Phone advertising: 770-650-1102 x 125. Phone out those who helped along the way call them mentors, advisors, coun- circulation and editorial: 760-536-1177. Yearly subscriptions $25 in the U.S., $40 elsewhere. struck me in a particular, poignant selors, best friends, or even parents, POSTMASTER: Send address changes to Tennis way this year, as right now, one of I’d very much like to hear about your Industry, PO Box 3392, Duluth, GA 30096. TI is the my most important “team” members own personal “guiding lights.” official magazine of the USRSA, TIA,and ASBA. Looking for back issues of Tennis Industry/ Peter Francesconi, Editorial Director Racquet Sports Industry? Visit the archives at our [email protected] website at TennisIndustrymag.com for free digital versions back to 2004.

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Industry News Information to help you run your business

WTT Celebrates 40 Years Asics Debuts BZ 100 Mylan World TeamTennis com- memorates its 40th season with Performance Racquet a yearlong marketing and pro- motional program that includes sics America announced Dec. 9 the introduction of the BZ special events and fan engagement 100, the company’s first-ever performance tennis racquet initiatives. The 2015 WTT season designed to give competitive players controllable power. will run July 12-Aug. 2, with finals A"With the launch of the BZ 100, we are introducing to the mar- that will air live on ESPN2. ESPN ket racquet technology options that have never been available, 3 will also broadcast a number of and we strongly believe it will positively impact players’ perfor- matches throughout the summer. mance," says Kevin Wulff, president and CEO of Asics America “As we celebrate our 40th an- Corp. “The tennis category is a key focus for Asics globally as we niversary, Mylan World TeamTennis move into 2015. We've seen great success with our tennis footwear maintains its pioneering spirit and and expect this innovative racquet will follow in the same footsteps.” commitment to push the bound- The BZ 100 features Asics’ new patent-pending Bending Zone aries of our sport in the name of technology, which adjusts the flex distribution in the frame, giving play- fan entertainment,” says founder ers the ability to better control the ball without sacrificing power, says Billie Jean King. “Throughout our the company. Asics says it reduced the height of the throat by 30 percent rich history, Mylan WTT has been a compared to an average player racquet, resulting in a substantial reduc- showcase for world-class competition in the stiffness of the frame and a larger “sweet spot.” The optimized tion as well as the fundamental flex, says the company, will also result in a reduction in vibrations and values of gender equity, access and less drag in the head. community.” The BZ 100 is 27 inches, 11.2 ounces strung with a more rounded 100-square-inch head shape. Suggested retail is $189. Visit AsicsAmerica. Gerflor Buys Connor com. • Sport Court Gerflor, a global leader in the design and manufacture of resilient flooring, K-Swiss Unveils New has acquired Connor Sport Court International. In a statement, Gerflor said the two companies’ combined Brand Identity resources will enhance their ability to -Swiss has introduced a new brand identity that celebrates its place as the only offer more innovative solutions and heritage American tennis brand. The new look brings the brand back to its improved services to customers, in- founding roots in 1966 and is characterized by a directional logo, classic 1966 cluding worldwide sport associations. typefaceK and signature Brunner Blue colorway inspired by the blue color on U.S. tennis “The acquisition of Connor Sport courts. Court International is an extremely “With the resurgence of K-Swiss and our brand positioning around heritage American exciting development for Gerflor, as it tennis, it was time to refresh the elements of our brand identity,” says Barney Waters, brings a world-class organization into CMO of K-Swiss Inc, which is based in Westlake Village, Calif. “We’ve managed to mod- the Gerflor family to strengthen our ernize the symbols while retaining the elements that have long-term equity, such as the position as a world leader in sports color combination and the shield.” surfaces. It is also a major step to The new minimalist shield logo retains the classic K-Swiss Five Stripes trademark, strengthen our Group sales footprint though the orientation of the stripes has changed—the stripes now point upward. in North America,” says Bertrand The red, white and blue K-Swiss logo has long signified America as the place where the Chammas, CEO of the Gerflor Group. brand was introduced, but now a new color has been introduced, Brunner Blue. Named “We look forward to being part of for K-Swiss’ founders, brothers Art and Ernie Brunner, the color matches the shade of the Gerflor Group,” adds Ron Cerny, blue found on America’s tennis courts, including at the US Open. The color will be intro- CEO of Connor Sport Court Interna- duced into all K-Swiss branding elements, including the logo, packaging, retail displays tional. “It provides the unique op- and website. portunity to further expand our sales The company’s signature “Classic” shoe, the first all-leather tennis shoe, made its throughout the world and provide debut at Wimbledon, and almost 50 years later, is still considered a style staple. K-Swiss truly complementary solutions to our relaunched its brand in 2009 and it is now distributed in more than 80 countries. • customers.”

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 7 Industry News

mate professional who is long overdue creative director of the event. For more Gugel Honored at recognition for his contributions to the information, visit gssalliance.com. IART Symposium racquet sports industry.” Master Racquet Technician John Gu- The five-day IART event focuses on U of Florida wins TOC gel, the 2012 Tennis Industry Magazine those in the racquet sports industry who Fall Invitational Stringer of the Year, received the "Life- work in the service side of the business. The University of Florida became the first time Achievement" award during the "We added new speakers this year and repeat winner at the USTA Tennis On Cam- 2014 IART Symposium, held at the end of covered some new ground, all of which pus Fall Invitational as the Gators defended September was well received,” Strawn said. “Classes its 2013 title with a 25-18 win over Auburn at Saddle- on successful Pro Shop Management, a University at the Palmetto Dunes Tennis brook new class presented by Babolat's Lucien Center in Hilton Head Island, S.C. By reach- Resort in Nogues on "Ball Effect," and a new and ing the final, both Florida and Auburn qualify Tampa, improved six-hour racquet customization for the 2015 Tennis On Campus National Fla. "John class were included in the program.” Championship in Cary, N.C., April 9-11, has done This was the organization's eighth 2015. it all in our conference and plans are under way industry, from tournament stringing to for 2015. Strawn also announced that NYJTL Honored by designing racquets,” said IART Executive Ron Rocchi of Wilson, a participant from Bronx Chamber Director Tim Strawn. “He's the consum- the symposium's start, will be the new New York Junior Tennis & Learning (NYJTL) President and CEO Dr. Deborah Antoine accepted the inaugural Bronx (N.Y.) Builder’s Award from the Bronx Head Introduces New Chamber of Commerce in October. The NYJTL was honored for its work in build- Graphene XT Speed Line ing a new $26.5 million tennis, community and educational center in the heart ead has introduced its new Graphene XT Speed rac- of Crotona Park, called the Cary Leeds quet line, endorsed by World No. 1 Novak Djokovic and combining “an iconic new design and the im- provedH Graphene XT technology into one speedy package,” says the company. The line is based on the use of graphene, the strongest yet lightest material in the world, and Head says with the up- dated technology, Graphene XT now features a 30 percent stronger material structure that has been “engineered to optimize the racquet’s weight distribution to where players need it most. As a result, racquets with Graphene XT feature a 10 percent better energy transfer for a higher ball speed Center for Tennis & Learning, the result and faster game.” of a public/private partnership with the Graphene XT Speed models are the Pro, MP A, S and Rev City of New York. The grand opening of Pro. New to the Speed line are the Rev and MP A models, the 10 indoor/10 outdoor court facility is which feature Adaptive String Pattern (ASP) technology scheduled for April. that allows the player to exchange the grommet strips and In addition, Todd Martin, CEO of the choose between a 16/16 pattern for more spin or the 16/19 International Tennis Hall of Fame & Muse- pattern for more control. Three models (MP A, Rev Pro, S) um, and Doug Conant, Chairman of Avon are available now; the Pro will be available Jan. 12. Products and Founder & CEO of Conant • Pro: Tour version with highest weight at 11.1 ounces, Leadership were honored by the NYJTL at 100-square-inch head size, 22-mm constant beam, 18/20 its 29th annual Leadership Awards Lun- string pattern. cheon recently. The luncheon also raised • S: 10.1 ounces, 100-square-inch head, 22-mm constant beam, 16/19 string pat- $1.7 million to complete the Cary Leeds tern. Tennis & Learning Center. • MP A: 10.6 ounces, 100-square-inch head, 22-mm constant beam, adaptive string pattern of either 16/19 or 16/16. Tecnifibre Partners • Rev Pro: 93 ounces, 27.4-inch length, 98-square-inch head, 25/22.5/24 mm With ProWorld Tennis beam, adaptive string pattern of either 16/19 or 16/16. • High-performance tennis equipment

8 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com Industry News USTA’s Gordon Smith Honored By University of Georgia STA Executive Director Gordon Smith, an SEC champion and former activity, social connection and opportuni- captain of the Georgia men’s tennis team, is the 2014 recipient of the UGA’s ties for bright futures.” Award winners Bill Hartman Award. Smith was recognized in include: NovemberU at the Georgia-Auburn football game and will • Eve F. Kraft Community Service Award: receive the award during the UGA Circle of Honor Gala Rex Maynard, Belton, S.C. on Feb. 6. • USTA Faculty Member of the Year: Leah Named for the late Bill Hartman, Georgia's long-time Friedman, Chicago kicking coach and chairman of the Georgia Student • Janet Louer USTA Junior Team Tennis Educational Fund, the Hartman Award, presented National Organizer of the Year Award: annually since 1992, is one of the highest honors given Leslie Jackson, Fort Smith, Ark. to a former UGA student-athlete. Only former varsity • USTA Adaptive Tennis National Com- athletes who have received a baccalaureate degree from munity Service Award: ACEing Autism Georgia can be considered for the award. • Community Tennis Association of the A native of Rome, Ga., Smith won a state title at Dar- Year: Greater Columbus Tennis Associa- lington School, and later earned a scholarship to play tion, Ohio for Dan Magill at UGA. He served as captain of a Bulldog • NJTL Chapter of the Year: Tennis Suc- team that swept the SEC title each of his four years from cess, Corpus Christi, Texas 1972 to 1975. He was a two-time all-SEC selection and, as a senior, won the conference doubles championship with current head men's tennis coach Manuel Diaz. USRSA Announces Smith graduated magna cum laude in 1975 with a bachelor’s degree in journalism, New MRTs/CSs and he earned his juris doctorate with honors from UGA in 1978. • Master Racquet Technicians Michael Alexiou - Toronto, Canada David Darling - Alpharetta, GA brand Tecnifibre has partnered with ZX Pro is a thinner, lighter string, Eric Ferrazzi – Lyon, France ProWorld Tennis Academy in Delray Beach, designed to provide better elongation, Scott Gates - Cumming, GA Fla., which is now the exclusive training snap-back and playability for players Susannah Hill - Toronto, Canada center for Tecnifibre’s ATP program in the who do not require the added durability John Koenig, Maynard, MA Southeast U.S. of the 16L (1.27 mm) gauge MonoGut Devin Leal - Toronto, Canada ProWorld coaches and pros have ZX string. Michael Pournaras - Charlotte, NC groomed the likes of Andy Roddick, Jen- Both strings are of 100% Zyex mono- Michael Sims - Lilburn, GA nifer Capriati and Ryan Sweeting. The filament construction, which provides Thomas Staub - Charlotte, NC academy’s program is directed by former exceptional dynamic stiffness and Mike Stephens - Soddy Daisy, TN ATP Top 50 player Cyril Saulnier, ATP/ arm-friendly gut-like playability, says Steven Struck - Surprise, AZ WTA coach Horacio Rearte and world- Ashaway. The total lack of polyester Raymond Wendeln - Sun City, AZ class former player Sebastien Grosjean as increases elongation and decreases Certified Stringers consultant and ambassador. The fitness stiffness for comfortable soft power. Matthew Collura - program is directed by ATP/WTA Fitness Richmond Hill, Canada Coach Carlos Aranda. ProWorld Tennis has USTA Honors Anthony Nazzaro - Somers, NY 15 hard and three Har-Tru courts. Grassroots Jeffrey Charles Stanford - Tennis at TDW Rancho Mirage, CA Ashaway’s MonoGut ZX The 2014 Tennis Jeffrey Zhou - Wynnewood, PA Now Available in Black Development Work- Ashaway's popular MonoGut ZX and shop, held in Atlanta in Correction to MonoGut ZX Pro are now available in November, celebrated USRSA Fall Digest black. At 17 gauge (1.22 mm), MonoGut grassroots heroes and organizations that Instruction notes in the Fall 2014 have gone above and beyond to make the Stringer’s Digest are incorrect for the Dun- game accessible to everyone. lop iDapt 98, Dunlop iDapt 100 and Dunlop “Celebrating the outstanding work of iDapt 105. our peers raises the bar for all of us,” said The correct note should read: “If string- USTA President Dave Haggerty during this ing 1-piece, short side must be installed on year’s awards presentation. “The USTA is side of frame with "S" marked near bottom proud to honor individuals and organiza- of grommet strip. If stringing 2-piece, start- tions who have exceeded expectations in ing knot must be tied on side of frame with delivering positive experiences in physical "S" marked near bottom of grommet strip.”

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 9 Industry News People Watch Ken McAllister of Austin, of her performance during well into her 90s, winning an Co. has announced that Texas, is the recipient of the Germany’s semifinal victory extraordinary 391 gold balls. Taj Adhav will oversee the National Pubic Parks Tennis against Australia in Brisbane development of the burgeon- Association’s 2014 Hollis and in April. Keith Callahan of the Man- ing sports innovation and Jean Smith Lifetime Achieve- chester (Mass.) Athletic Club performance cluster at Lake ment Award presented during Racquetball legend, coach was named Facility Manager Nona, Fla., which will feature the USTA Semi-Annual Meeting and Hall-of-Famer Cliff of the Year by the USPTA New the USTA’s “New Home of in New York in September. Swain has joined England Division at its meet- American Tennis.” Adhav McAllister has served on the Ashaway Racket ing in November. is charged with identifying NPPTA Board since 2000 and Strings' roster and attracting innovative as its president for the past 10 of sponsored Texas Tennis Hall of businesses and ideas to the years. He has been the execu- players. Famer Bob Mapes died development in Orlando. tive director of USTA Texas for Oct. 31 at age 86. The 24 years. The Interna- Texas tennis icon played The Junior Tennis Champi- tional Tennis Hall at Baylor and began his ten- ons Center in College Park, Matt Olson is the new execu- of Fame and Inter- nis coaching career in 1953. Md., has hired Ben Cap- tive director of the USTA New national Tennis Federation puccitti as senior coach and England Section. Olson has honored Helena Sukova of the “The Secrets of Spanish Anastasia Revzina as staff been the ED of USTA Atlanta Czech Republic with the 2014 Tennis,” which features key professional. and the Atlanta Youth Tennis Fed Cup Award of Excellence. Spanish methods and philoso- & Education Foundation since phies, is now available for sale Andy Murray is now a 2003. USTA Atlanta is the larg- Former World No. 1 Patrick from New Chapter Press. The spokesman for the World est Community Tennis Associa- Rafter has been named as per- book is writ- Wildlife Fund. tion in the country, with more formance director for Tennis ten by New than 50,000 adult and junior Australia, one of the top jobs in York-based USTA Southern will induct players. Australian tennis. high-perfor- three into the section’s Hall mance tennis of Fame in January: Brenda Van Barry is the new execu- Former world No. 1 Kim coach Chris Carter of Charleston, S.C., tive director for the USTA Texas Clijsters will be the new Lewit, who John Sadri of Charlotte, N.C., Section, taking over from long- tournament director for the spent the last and Fran Chandler of Jack- time ED Ken McAllister, who is BNP Paribas Fortis Diamond seven years visiting many of son, Tenn. retiring. Games, played in Antwerp in the top Spanish academies February. and studying their teaching Head Penn junior play- Tecnifibre and American methods. It’s at bookstores ers Jordan Barth of Minne- squash player Gilly Lane have Pro player Aleksandra Krunic and available on Amazon. sota, Jordan Cooperrider of singed a multi-year racquet and of Serbia, who came through com. Florida, and Connor Laffey of strings agree- the qualifying rounds and Oregon represented the U.S. ment. Lane reached the round of 16 at the Micky Lawler is the new National Junior Racquetball played pro- 2014 US Open, has signed president of the WTA, report- team at the 2014 Internation- fessionally with Octagon sports man- ing to WTA Chairman and CEO al Racquetball Federation’s from 2007 agement. Stacey Allaster. Lawler was the World Junior Racquetball to 2012 and former managing director of Championships held in South currently is Dorothy "Dodo" Cheney, an tennis for Octagon. America in November. the assistant icon of American tennis and a squash coach at 2004 inductee of the Inter- Former British doubles Nicolas Chua of the the University of Pennsylvania, national Tennis Hall of Fame, player Ross Hutchins, who University of Chicago and U.S. Men’s Team player/coach, passed away on Nov. successfully overcame cancer Megan Humphreys of the and U.S. Junior Boys’ assistant 23 in Escondido, and then retired from com- University of Wisconsin- coach. He plays with the Tecnifi- Calif., at age petitive tennis recently at Whitewater are the winners bre Carboflex 125 racquet and 98. Cheney age 29, has been named of the 2014 James O'Hara 305+ string. first started the ATP World Tour’s Sargent Sportsmanship playing as a new vice president of Awards, presented by Rolex Germany’s Andrea Petkovic young child player relations. Watch, USA, at the USTA/ won the final Fed Cup Heart and was an ITA National Small College Award of 2014 in recognition active competitor Tavistock Development Championships.

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WTA Signs Largest Blue and True Blue. For more information, Media Right Deal visit www.plexipave.com. The WTA Board of Directors approved a ground-breaking 10-year media agreement Adidas Introduces New with Perform of more than $525 million, Barricade 2015 the largest live media rights and produc- Adidas’ newest shoe is the Barricade 2015, tion venture in the history of the WTA and in which has the most design updates since the women's sports. shoe’s inception 15 years ago. The Barricade “This is a game-changing and historic 2015 is lighter and more flexible, says the moment for our fans and for women's company, and available in new colorways. sport,” says WTA Chairman and CEO Stacey Allaster. “Our new broadcast strategy to produce all 2,000 main draw singles matches in partnership with Perform will deliver exponential global exposure for our players, tournaments and partners." The agreement introduces WTA Media, a joint endeavor between both organizations that will deliver unprecedented premium content to tennis fans worldwide. WTA The shoe provides stability and durability, Media, together with tournaments, will pro- and features a synthetic-mesh toes shell for duce all main-draw singles matches and the maximum flexibility, says Adidas. semifinals and finals of all doubles matches “Analyzing our player’s on-court perfor- from 2017. Furthermore, WTA Media will mance was an essential part of the design pro- increase its production of news content by cess,” said Thomas Weege, VP for Heartbeat 40 percent. It will also deliver additional Sports Design. “By redesigning some core magazine shows and significant off-court elements of the shoe, we have managed to content to support the WTA's mobile, digital create a design that is a real departure from and social media strategy. previous Barricade designs, while still retaining the core qualities of absolute stability and Aussie Open Series Uses durability.” Plexicushion Prestige The Barricade 2015 will be available in California Sports Surfaces has an- January for $140. nounced that the Australian Open and Australian Open Series of tournaments Mason Promoted to President will once again be played on Plexicush- of Head USA Racquet Sports ion Prestige. Plexicushion Prestige was Greg Mason has been named president first installed in Melbourne in 2008 and of Head USA Racquet Sports. Mason, who has since expanded to the series events previously was vice president of sales and across Australia. marketing for Head USA, also serves as the The Hopman Cup, Brisbane Interna- president of the TIA. tional, Hobart International, Apia Inter- “Greg has been the driving force behind national and the World Tennis Challenge the incredible success of our racquet divi- all lead up to the Australian Grand Slam, sion in the U.S. over the last five years,” so tournament organizers and Tennis said Kevin Kempin, Head Australia wanted the court surfaces to be North America’s CEO consistent. and president. “Both the Plexicushion Prestige is a resilient Head and Penn brands acrylic system, consisting of SBR and have achieved record EPDM granules, which has been rated growth due to the efforts as a Category 4 Medium-Fast surface by of Greg and his team.” the ITF, meaning all the courts across the Mason joined Head series should have a similar bounce and USA in August 2000 and similar footing. has held a variety of Like the USTA with its US Open color key positions in the sales and marketing in 2005, Tennis Australia created its own groups. He also continues to serve as TIA original color scheme, utilizing a two- president, a position he has held for the toned blue combination called Velocity past two years.

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 11 Industry News Short Sets The Czech Republic contribution to their acquired geographic efficient LED sports Bouchard, Madison beat Germany 3-1 in Retirement Gold+ rights to TGA in the lighting by Ephesus Keys, Monica Puig, November to win the plan. To access the Southern Boston area. Lighting of Syracuse, Sloane Stephens, 2014 Fed Cup Final, the discount code, TGA also has opened N.Y. The Tose Center Samantha Stosur, country’s third title in Professional-level a second franchise has six outdoor courts Zhang Shuai and four years. members should in Seattle. Chandler and serves as the Zheng Jie—with a log into uspta.com Lewis, a recent gradu- home courts for the $5 donation for all Scotland will host and click on the 2XU ate of the University academy’s men’s and other aces served the U.S. vs. Britain first- logo. The USPTA of Washington and women’s Division 1 at Premier-level round Davis Cup tie also is renewing its a former high school tennis teams. It was events. Collectively, March 6-8 in Glasgow. partnership with varsity tennis coach, one of seven outdoor the seven USANA Rezilient Direct to acquired the rights sports venues, Ambassadors hit Tennis legend Roger continue to give to the east side of the three indoor sports 412 of the 4,314 Federer will face Grigor members in the U.S. Greater Seattle area. arenas, and five other aces. Dimitrov at the annual the opportunity to locations at the Naval BNP Paribas Showdown purchase additional The U.S. Na- Academy to switch to U.S. boys and girls on Tuesday, March 10, health coverage. tional Indoor Tennis Ephesus LED. won the overall titles in Madison Square Championships has at the 2014 Junior Garden in New York. Tennis Central (ten- been renamed the Billie Jean King’s Eye Davis Cup and Junior niscentral.net) is a Memphis Open, and Coach training aid is Fed Cup Finals in Lacoste is an Official new app (for Android Erin Mazurek will now being distrib- Mexico in Septem- Partner of the Miami and Apple) that pro- serve as the tourna- uted to coaches and ber. Sixteen boys Open and will be the of- vides adult players ment director. It will students in the UK and 16 girls teams ficial and exclusive ten- with a tool to learn be played Feb. 9-15. through the new com- took part in the finals nis and casual apparel from the world’s best The USTA partnered pany Tennis Coach of the ITF’s world ju- and footwear outfitter coaches and experts. with The Racquet Club Club Ltd. nior team competi- of the tournament. The It features over 150 of Memphis, which tion for players aged five-year partnership lessons and courses. has hosted the U.S. The American 16-and-under, out of also includes two retail National Indoor Tennis Sports Builders As- a total of 170 teams spaces on-site, and the The TIA has named Championships since sociation (ASBA) has from 94 countries. creation of a co-brand- Payment Alliance 1977, to purchase the announced the publi- ed collection that will International a tournament from San cation of the 2014 edi- The Billie Jean be sold in the U.S. and strategic partner for Jose-based Sharks tion of “Indoor Sports King Leadership in Lacoste boutiques in merchant processing Sports & Entertain- Surfaces: An Installa- Initiative launched in February. services. More than ment. tion and Maintenance November “to move 700 TIA member Manual.” The manual the needle on issues In a three-year deal, companies, organi- Pacific Brands has is available in hard impacting diver- German automaker zations and tennis sold the Dunlop and copy or digital form. sity and inclusion by Audi is now the official businesses now Slazenger brands in Contact 866-501- inspiring future lead- vehicle of the BNP have access to a full Australia and New Zea- ASBA (2722) or visit ers and motivating Paribas Open in Indian suite of innovative land to International sportsbuilders.org. those in positions of Wells, Calif. and cost-effective Brand Management power to promote merchant services & Licensing (IBML). The WTA an- diverse identities USPTA is partnering and solutions. Visit IBML already owns nounced its Aces for and challenge the with 2XU, an Australian- tennisindustry.org. the brands outside Humanity initiative status quo.” King based compression of Australia and New benefiting the USANA presented the apparel brand, to offer TGA Premier Youth Zealand. True Health Founda- inaugural “Inspiring a new benefit. USPTA Tennis recently tion has raised more Leader” awards to pros save 40 percent on established its first The Tose Tennis Cen- than $25,000 for the Valerie Jarrett, senior purchases for personal franchise in Massa- ter at the U.S. Naval not-for-profit charity. advisor to the Presi- use, and members who chusetts. Peter Dun- Academy’s Brigade The WTA donated $10 dent of the United purchase for their club lop, a technology Sports Complex in An- for every ace served States, and Gracia pro shop or facility will and telecommunica- napolis, Md., recently by its seven USANA Martore, president receive a 5 percent tions executive, has converted to energy- Ambassadors—Genie and CEO of Gannett.

12 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com Industry News

Tennis Racquet Performance ‘Pickup Wall’ Keeps 'em Hitting space from the back of the fence, thereby Specialty Stores What’s one of the most common com- allowing the court to be used for regular January-September, 2014 vs. 2013 plaints from players hitting on a ball ma- play as well. Units 2014 514,600 chine or in a lesson or clinic? “I hate picking The patented, one of a kind product is 2013 534,492 up the balls.” A new product, the Pickup backed by a full two-year warranty, and % change vs. ’13 -4% Wall by Tennis Tech, can help eliminate that the all-season design allows the unit to re- Dollars 2014 complaint. main in place year round, although it can $76,241,000 The PickupWall attaches to the court be easily disassembled and installed in 2013 fence and automatically collects and the event of severe weather. Visit pickup- $77,826,000 returns balls hit over the net to the ball wall.com or call National Sales Manager % change vs. ’13 -2% machine or a teaching cart, enabling nearly Mike Puc at 561-315-2158. Price 2014 $148.16 continuous hitting. It requires 3 feet of 2013 $145.61 Paul Kid Named Volkl % change vs. ’13 2% U.S. Sales Manager Volkl Tennis has announced that Top-Selling Racquets at industry veteran Paul Kid has joined Specialty Stores the company as the U.S. national sales By year-to-date dollars manager. The announcement was Jan.-Sept. 2014 made at the company’s annual sales 1. Babolat Aero Pro Drive 2013 (MP) meeting in San Diego recently, where 2. Babolat Pure Drive GT 2012 (MP) four new racquets were introduced. 3. Babolat Pur Drive Lite 2012 (MP) The four new frames, all Super G 4. Babolat Aero Pro Team 2013 (MP) updates, are the Super G 1 with Power 5. Head Graphene Radical MP (MP) Arm, Super G V-1 MidPlus, Super G V-1 Oversize, and Super G 7. “Hot New Racquets” (introduced in the past 12 months) 1. Head Graphene Radical MP (MP) 2. Wilson Juice 100 S (MP) 3. Babolat Pure Strike 100 (MP) 4. Head Graphene Radical Pro (MP) 5. Wilson Juice 100 2014 (MP) Top-Selling Tennis Shoes at Specialty Stores By year-to-date dollars, Jan.-Sept. 2014 1. Asics Gel Resolution 5 2. Prince T22 3. Nike Air Max Cage 2013 4. Nike Zoom Vapor 9.5 Tour 5. Babolat Propulse 4 Top-Selling Strings at Specialty Stores By year-to-date units, Jan.-Sept. 2014 1. Babolat RPM Blast 2. Prince Synthetic Gut Duraflex 3. Wilson NXT 4. Wilson Sensation 5. Luxilon Alu Power (Source: TIA)

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 13 14 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com 2014 has been an exciting year for the Tennis Industry Association, which celebrated its 40th anniversary working collaboratively with industry businesses and organizations to grow the sport and the business of tennis. With the “tennis 2014 economy” remaining stable, tennis participation saw an uptick in number of players, and tennis executives and providers year flocked to several TIA-produced industry gatherings designed to spur growth. Challenges, of course, still remain, but thanks in to the efforts of thousands in this industry, the TIA continues to REVIEW take steps toward long-term growth for all stakeholders.

JANUARY MARCH • TIA celebrates its 40th anniversary as the • The TIA holds the inaugural industry’s not-for-profit trade association. “Future of Tennis Summit” • CareersInTennis.com, the industry’s in Indian Wells, Calif., leading online job platform, is re- during the BNP Paribas launched with a new responsive Open, bringing more than design, making the site compatible 300 attendees together and more user-friendly across all digital to focus on collaborative platforms, including smartphones and tablets. growth efforts. • Year-end 2013 wholesale equipment shipment reports are released, • The TIA holds its Spring showing a 1% increase in string and ball unit sales and a 17% board meeting at the Renaissance increase in Red, Orange, and Green ball sales. Racquet dollar sales Esmeralda Indian Wells Resort & Spa. are down nearly 8% over 2012. • Jason Bernstein, senior director of • TIA launches a Software as a Service program with tech companies programming & acquisitions for ESPN, joins that help tennis providers manage and grow their businesses. the TIA Board of Directors. • TIA conducts the annual “Tennis Facility and Retail Census,” • The “Restring for helping to ensure accurate tennis provider data is being delivered Spring” campaign— to industry websites such as PlayTennis.com. a collaborative • TIA officially announces launch of a global tennis research initiative effort by the TIA, to measure participation in 20 countries and wholesale tennis USRSA, industry equipment shipments in 27 countries. manufacturers, and specialty tennis retailers—launches, FEBRUARY encouraging • The TIA’s annual Economic Index is released, showing that the consumers to restring 2013 U.S. tennis economy, at $5.55 billion, is stable vs. 2012. their racquets and visit local retailers for equipment “tune-ups.” • Representatives of the TIA travel to Orlando, Fla., to attend the CMAA World Conference. • TIA supports “World Tennis Day” by • TIA attends the 2014 PTR encouraging tennis providers across the International Tennis Symposium country to offer tennis play events to bring and Trade Show. Cardio Tennis new consumers into the game. is on the morning schedule • TIA completes its PlayTennis.com sweepstakes and coaches from across the promotion by awarding a grand prize of two country participate in training US Open tickets. In all, more than 500 prizes courses to become Licensed are given away in the September 2013-March Cardio Tennis Professionals. 2014 sweepstakes. • TIA supports the launch of the • The TIA attends the 2014 IHRSA Convention “Coach Youth Tennis” program, and Trade Show in San Diego. a collaborative effort of the USTA, PTR, USPTA, and USOC. • TIA supports the SFIA’s annual National • TIA releases the 2013 Dealer Trends Study, highlighting trends Health Through Fitness Day in Washington, in equipment, apparel, and the specialty tennis retail market. D.C., lobbying Congress to pass bills that help curtail the inactivity pandemic in the U.S.

Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org January 2015 TennisIndustry 15 APRIL • The TIA holds its second annual “Tennis Owners & Managers Conference” (T.O.M. Conference) in Charleston, S.C. More than 100 club owners and managers attend. Cliff Drysdale is a keynote speaker and attendees enjoy tennis at the 2014 Family Circle Cup. • TIA distributes a national wire release focused on PlayTennis.com, which receives more than 650 million media 70 tennis conducts over ys to keep a impressions nationwide. ear the TIA nd surve ghlights Each y earch studies a ce res e are a few of the hi marketpla dustry. Her on the in ce. DUSTRY pulse de’s 2013 performan • Cardio Tennis continues its growth, HE TENNIS IN from the tra STATE OF T total with more than 1.5 million players

2014 Snapshot PARTICIPATION - 17.68m 2013 participating in the program in 17.02m TENNIS ECONOMY 2012 2013, up 9% over the previous year, unchanged FROM 2012 55 FROM according to the Physical Activity $5. 2012 to 2013 billion 4% Council’s Participation Report.

frequent (21+/year) HOLESALE W PARTICIPATION – • New updates are launched on EQUIPMENT - 2012 Core players (10+ year – 10.03M) 5.48m % change versus 16.90% 2013 PlayTennis.com that 5.22m 2012 allow consumers to 1.08% -2.67% 2012 -7.91% FROM quets sign up for the site -0.69% Rac to 2013 OG Balls Youth lls R Racquets 5% using their Facebook Strings Ba 12 years old) RED 373% youth (6- accounts, PARTICIPATION – ORANGE SINCE 2008 2.05m along with GREEN 2013 1.96m having 2012 ate 2013 to L 2012 COURT ACTIVITY MONITOR ng Late Season FROM ease: Compari search Decr 2012 ncrease / Season to 2013 Category I Increased Decreased 67% 5% features -8% 10U) 49% New players ( -10% adults) 49% (first time 2014 that are more easily -12% BUSINESS - New players booked 39% ourts used/ PROJECTED 65% Total c -16% League play 36% viewable on -14% 50% ournamant play 32% Youth T -9% YOUTH RETAIL adults) 22% 44% mobile devices. New players (rejoiner -24% TEACHING PROS ent play decreased" Adult Tournam ng "increased or SINESS % of facilities sayi COURT BUILDERS % EXPECTING INCREASED BU GAINS NET ORIES LAY CATEG AMENT P IN ALL TOURN ADULT EXCEPT JUNE

MAY • The inaugural Tennis Media Award is • The TIA launches “Try Tennis presented to Free” in conjunction with the PTR Chuck McGill, and the USPTA’s Tennis Across sports editor for America. Facilities and teaching the Charleston professionals from across the (W.Va.) Daily Mail, country participate and, on during the 55th average, each see 30 new and/ Annual Awards or returning players. Weekend of the National Sportscasters and Sportswriters Association. • The TIA holds a webinar for the industry in which the • The TIA Specialty Store retail audit reports USTA announces its “New show a 2% increase in racquet sales for the Home For American month of April 2014. Tennis,” a state-of-the-art • TIA announces it will return to Indian Wells, facility planned for the Lake Calif., for 2015 industry meetings: The 2015 Nona area in Orlando, Fla. Tennis Summit and 2015 T.O.M. Conference. • A Tennis Concierge • TIA is in London for the ITF Ball and Racket service on PlayTennis.com Manufacturer meeting and the newly formed lets consumers simply TIA Global Tennis Council meeting. input their email address and ZIP Code and a list • The 2014 Physical Activity Council’s “Sports, of local facilities and Fitness, and Recreation Participation” report retailers is instantly is released, showing 4% emailed to them. growth in total players and 5% growth in • TIA announces frequent players (those dates for the 2014 playing 21+ times per Tennis Show and year). The report also TIA Tennis Forum to indicates another 13 be held in New York million consumers City during the US Open. “consider • TIA releases its annual themselves a 16-page “State of the player” but Industry,” a synthesis of haven’t played in the 70+ annual reports the past year. conducted by the organization.

16 TennisIndustry January 2015 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org JULY • New data from the Physical Activity Council shows tennis is the only traditional sport among SEPTEMBER the Top 10 sports in terms of participant growth, adding 658,000 new players in 2013. • Try Tennis Free is re-emphasized in September with participating • The TIA partners with the facilities and teaching Emirates Airline US Open Series professionals from across to promote a sweepstakes on the country offering free PlayTennis.com to win free introductions to tennis for Emirates Airline US Open Series new and returning players. gear and US Open tickets. • TIA supports Nickelodeon’s World Wide Day of Play and the USTA’s Tennis Play Events by encouraging providers to participate during the month of September. • A new online directory of tennis industry business and organizations is launched on TennisIndustry.org. • TIA again partners with American Express as an official • TIA’s quarterly census reports partner of Small indicate a 6% growth Business Saturday. in Red, Orange, • TIA begins process and Green for the annual ball shipments Consumer Reports, through the first which provides insight into tennis half of 2014. consumer buying, playing and tennis media • CareersInTennis. com consumption habits. surpasses 30,000 • The 2014 Cost of Doing Business Facility study is job views for the year, released, outlining key metrics impacting the supply eclipsing total job views from the prior year. side of the tennis industry. • Year-to-date, more than 150 tennis professionals • PlayTennis.com’s Player Dashboard is enhanced for better from across the world have become Licensed mobile compatibility and to make it easier for potential Cardio Tennis Professionals by attending a playing partners to connect with one another. Cardio Tennis Training Course.

AUGUST • The Tennis Show 2014 is held • Jim Baugh, a former TIA at New York’s Grand Hyatt, president, is the ninth with 54 tennis organizations inductee into the Tennis exhibiting their latest products Industry Hall of Fame. and services. • TIA holds its Summer • Over 1,000 industry board meeting in New professionals attend the York during the US Open. event and more than • Todd Martin joins the $10,000 in prizes are TIA Board of Directors as a given away. representative of the International Tennis Hall of • Prior to The Tennis Fame, as Mark Stenning retires from the ITHOF Show 2014, TIA invites after 35 years. media to a special • A manufacturer’s panel is held during the US Open preview/reception. to discuss the impact of industry efforts and how • The 7th annual manufacturers can work collaboratively to grow TIA Forum plays the game. to a standing-room- • In a TIA-organized media blitz during the US Open, only audience at the TIA President Greg Mason appears on Bloomberg Grand Hyatt New York News and Fox Business News and highlights the and outlines the state current state of tennis and how the sport is well- of the industry and the positioned for growth. TIA Executive Director Jolyn association’s plans for de Boer is interviewed by CNBC on tennis and efforts industry growth. to grow the game.

JoinJoin thethe TIATIA ...... IncreaseIncrease YourYour ProfitsProfits ...... GrowGrow thethe GameGame ...... www.TennisIndustry.orgwww.TennisIndustry.org January 2015 TennisIndustry 17 OCTOBER • TIA representatives travel to Lake Nona, Fla., to meet • Q3 Census Reports conducted by the TIA indicate a with the USTA and Tavistock Development Group to growth of 8.5% in unit shipments of Red, Orange, and discuss the “New Home for American Tennis.” Green tennis balls. • A new research measure • TIA representatives deliver a State of the Industry of “core” tennis players update at the PTR’s annual “Directors of Tennis (those playing 10+ times/ Conference” on Hilton Head Island, S.C. year) is introduced as • TIA announces a continuation of the TIA-NSSA a new benchmark for Annual Media Award for tennis-specific stories that measuring growth, with focus on the growth of tennis at the grassroots level. over 10 million core players in 2013. • TIA representatives travel to the NRPA Conference in Charlotte, N.C. DECEMBER • With the success of • TIA develops a calendar for Try Tennis Free in May 2015 highlighting upcoming and September, coaches industry events, which is and pros are encour- mailed to tennis industry aged to offer it year- business and organizations round. and is available in the TIA Store at TennisIndustry.org. NOVEMBER • TIA continues to line up key speakers for the TIA • TIA’s Q3 2014 Census Reports show an increase in Tennis Summit (March unit shipments of string, total ball, and ROG ball 17-18) and Tennis Owners shipments for the quarter compared to the prior & Managers (T.O.M.) year. Racquet shipments remained flat. Conference (March 18- • TIA representatives travel to Atlanta to participate 19), both held in Indian Wells, in the annual USTA Tennis Development Calif., during the BNP Paribas Open. Workshop. An industry tools and resources • Cardio Tennis is featured in episodes of “On session was well received. Court With USPTA” on Tennis Channel. • The annual TIA Dealer Trends study is released • Representatives from the TIA attend the to industry partners, highlighting specialty tennis American Sports Builders Association retailers’ sentiment about the industry and Technical Meeting in Ponte Vedra, Fla., and the equipment for 2014. ITA Coaches Convention in Naples, Fla. • TIA undertakes a Tennis Pro Compensation Study • The TIA with its research partners compile in conjunction with SMS and with support from data for annual participation reports, U.S. and the PTR and USPTA. global tennis marketplace research reports, • TIA’s annual Tennis and TIA Economic Index profile. Participation report shows significant increase in the “latent demand” for tennis. From 2011 to 2013, latent demand for tennis increased over 25%. • TIA research shows that playing tennis in public parks grew by nearly 3%, to 52.3% of all play occasions in 2013. • TIA announces dates for two important events in 2015: the TIA Tennis Summit on March 17-18 and the Tennis Owners & Managers Conference (T.O.M. Conference) on March 18-19, with both to be held in Indian Wells, Calif. Visit TennisIndustry.org for a short, informative video on key stats and facts about the State of the Tennis Industry.

As we move into 2015, the TIA is more focused than ever on key initiatives and platforms to achieve our mission: To promote the growth and economic vitality of the tennis industry. We look forward to the continued support and involvement of all industry stakeholders. Visit TennisIndustry.org - Get involved, get informed and support your industry. THE BUSINESS OF TENNIS — powered by the TIA.

18 TennisIndustry January 2015 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org

Youth Tennis

‘Coach Youth Tennis’ Hits A Winner With Providers

t was a pretty revolutionary idea for this industry: Get the USTA, IPTR, USPTA, and U.S. Olympic Committee to collaborate on a curriculum that would improve the quality and standards of teaching tennis to kids. And make it a requirement of certification to become a teaching pro in both the PTR and USPTA. In promoting the Youth Tennis initiative and getting more kids to take up tennis and stay with the game, experts knew there needed to be consistency in how kids were being

taught tennis, and USTA PHOTOS COURTESY that there had to be buy-in among key form showing it was successfully com- tennis provider orga- pleted. After completing all six courses nizations. The result, and taking the workshop, tennis after many meetings providers can print out a participation about curriculum and recognition form. program details, is “The courses we’ve prepared in Coach Youth Tennis, conjunction with the USPTA, PTR which was launched at the beginning Educating Thousands and USOC have been overwhelm- of 2014 and has been receiving high In the 10 months since CYT went live, ingly accepted by a wide variety of marks from tennis providers across there have been nearly 21,000 online tennis coaches, recreational coaches, the country. course installments completed by parents—everyone across the board,” But just as impressive is how the nearly 8,700 unique users. In that time, says Kirk Anderson, director of coach CYT curriculum is being delivered to more than 3,300 participants com- education for the USTA. “We’ve real- providers. The program consists of pleted the CYT process by attending ized that when people can get infor- six online courses and a face-to-face an on-court workshop (more than 200 mation and courses and take them workshop. “There had never been an workshops have been held throughout at their own time and at home, that’s online coaching education platform the U.S. since February). The only cost really the way we need to take a look at for tennis in the U.S.,” says Paul Lub- to participants is a $15 registration fee how we’re delivering education in the bers, the USTA’s director of coaching for the 3.5-hour workshop (at which future.” education and performance. “When they receive a CYT manual); all the “The online courses have been we started working on this more than online courses are free. incredibly well received,” adds Fred two years ago, it was a real collabora- Coach Youth Tennis requires a Viancos, director of professional tion. Now, it’s part of the certification simple, one-time registration. The six development for the USPTA, “and process for the PTR and USPTA, and online courses take between 20 and 40 not only by the people going through part of the pathway to becoming a minutes each to complete. After each it for certification, but by many of teaching pro.” course, participants can print out a our members going through it for

20 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com continuing education credit.” “The curriculum is first-class,” says PTR CEO Dan Santorum. “The buy-in from both teaching pro organizations is one of the strengths of the program. There is constant communication between Kirk, Paul, Fred, Steve [Keller, the PTR’s director of education] and Chris [Snyder, USOC director of coaching education].” “Since this is a prerequisite for certification for both the PTR and USPTA, we all held our breath and wondered if we’d restrict the flow into these organizations,” Anderson says. “But both organizations have told us they’ve received a significant increase in applicants in 2014.” Top-Notch Faculty One concern has been making sure online course participants are able to get to a workshop in their area in a timely manner, and Anderson and others say the team is looking at how to continue to make that more efficient. About 70 certified pros, trained specifically to conduct CYT workshops, comprise the national workshop faculty. “We have a satisfaction rating for our workshops of 4.76 out of 5,” Anderson says. “They just do a terrific job. In fact, Dan Gould [director of the Institute for the Study of Youth Sports at Michigan State University] says it’s the most professional and highly trained group he’s ever seen for youth sports coaching.” Anderson says that between NJTL chapters, CTAs, parks, clubs and other facilities, “There’s a nice cross-section offering workshops.” Host sites receive a $300 incentive and help promote the workshop and recruit local participants. For many facilities, it’s a fast, no-cost way to get their own staff trained. The success of Coach Youth Tennis is causing the team to look at other opportunities where online courses might come in handy. “We’re working on getting ‘team coaching’ on the online platform,” Lub- bers says. “Like Coach Youth Tennis, it would be non-branded, working with the USPTA, PTR and USOC. That’s what’s really exciting—the collaboration within our groups, and working to create educational resources for providers in the field.”•

For more on Coach Youth Tennis, including signing up to take the free online courses and on-court workshop, visit coachyouthtennis.com.

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 21 Pioneers in Tennis

The Wit and Warmth of Vic Braden By Joel Drucker verything from its elite back- as all-purpose tour ground to the code of individu- organizer. One Ealism can make the tennis world special task required rather exclusionary and lonely. But the handling the fiery minute you met the late Vic Braden, all Pancho Gonzalez. No of that would melt away. Say hello and doubt the patience you became a friend. Say more and you Vic had honed as an entered a delightful roundtable. elementary school Though he would have heart- teacher came in ily denied it, Vic was one of tennis’s handy. true geniuses. Most people would be In the early ’60s, fortunate to master humor or science. when Kramer sought Vic commanded both. As he once said, to build a new club USPTA PHOTO COURTESY “Laugh and win, laugh and lose, laugh in Southern California, Vic found the much by Vic’s interest in the thoughts of and learn—and hit the ball 6 feet over land, helped build the club and became others than his own beliefs. the net.” its first tennis director. With Vic at the Vic’s humor and curiosity were To millions, Vic had burst on the helm, the Jack Kramer Club became a shaped most of all by his strongest as- scene in the 1970s, a clever instructor new tennis mecca, a spawning ground set: empathy. He was well aware of the on television offering such tips as “air for dozens of superb players, including fragility within each of us. I too saw Vic’s the armpit” on the backhand or “show such pros as a quartet of Austins (Pam, heart first-hand when we each lost loved me a dinker and I’ll show you a room Jeff, Tracy, John), top tenner Eliot ones—his daughter, my wife—to the rav- full of trophies.” Teltscher, Pete Sampras and Lindsay ages of a nasty disease called lupus. But long before those heady tennis Davenport. So, on Oct. 6 at age 85, Vic arrived in boom years, Vic was among the many Vic was the head man at Kramer Club Heaven. who’d laid the groundwork for tennis’s for a decade. His lessons were informa- God: About time. What a waiting list you growth. Coming of age in Michigan, tive and theatrical, members sitting have. I want to hit over the ball and have a he’d starred at Kalamazoo College— courtside to learn and to laugh. By the topspin backhand. while living in a storeroom. There’d early ’70s, Vic left the Kramer Club and Vic: Well with all due respect, if you came come a stint playing on the barnstorm- started the Vic Braden Tennis College. over the ball it would hit your toe. Try it ing pro tour, Vic playing the likes of Soon his colleges expanded, Vic branch- this way. Bobby Riggs, Jack Kramer and Pancho ing into skiing, dance, music. God: Now that’s a miracle. Segura. Knowing Vic professionally was al- Vic: Keep it up and you’ll be famous by Even more, Vic was a student of the ways joyful. In the late ’90s we collabo- Friday. game. Hitchhiking across Michigan to rated on a Tennis magazine cover story And the Lord is laughing. But also watch Don Budge play, Vic punched on brain typing, a means of understand- learning. • tiny holes in a 3x5 index card so he ing how people learned and the implica- could closely inspect Budge’s superb tions for everything from, as Vic put it, Oakland-based Joel Drucker has covered backhand. That was just the start of a “stroking to choking.” tennis since 1982 for a variety of print and quest for knowledge that constantly In the wake of that piece, we spoke broadcast media, including Tennis Chan- put Vic on the leading edge in such ar- frequently on the phone, Vic always nel, Tennis magazine, USTA Magazine eas as video analysis, scientific studies, available to offer insights. Each year and dozens of general-interest publica- brain scans and much more. we’d spend time together in Indian tions. All the while Vic was able to do Wells at the BNP Paribas Open. To sit his work with kindness, grace and a at a table with Vic, his wife Melody and “Pioneers in Tennis,” an occasional col- constant spirit of inclusion. Kramer such colleagues of Vic’s as Andy Fitzell umn in Tennis Industry, draws attention was so impressed by Vic’s skills that was a fantastic form of tennis graduate to trailblazers in the sport. Have someone he put him to work on the pro tour school, a free flow of ideas flavored as to suggest? E-mail [email protected].

22 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com p r e s e n t s CHAMPIONS OF TENNIS 2014

This issue marks the 14th year that we’ve named our Champions of Tennis winners, honoring the often-unsung heroes of this sport who go above and beyond in helping to make a difference in tennis, and in the business of tennis. We hope they inspire you, too, to continue to move this industry forward.

CONGRATULATIONS TO: BAHRAM AKRADI · ARMY NAVY COUNTRY CLUB · DAVID YAMANE · TRANS TEXAS TENNIS ALLAN IVERSON · YOUR SERVE TENNIS · JOE & SHIMA GROVER · ELLEN MILLER · SIMON GALE INNERCITY TENNIS FOUNDATION · INDIAN WELLS TENNIS GARDEN · JACK NEWMAN · MERCER COUNTY PARK T.C. LAURIE MARTIN · DC DEPT OF PARKS & REC · PAUL WALKER · SIGNATURE TENNIS · THE TENNIS CONGRESS NIGEL PUGH · RANDY MATTINGLEY · USTA INTERMOUNTAIN

January 2015 TennisIndustry 23 p r e s e n t s CHAMPIONS OF TENNIS 2014 PERSON OF THE YEAR Bahram Akradi

t first blush, it might seem a stretch to pick as Tennis Industry’s Person of the Year the founder, president and CEO of a chain of fitness clubs. But, Life Time Fitness is no ordinary string of clubs, and Bahram Akradi is no ordinary CEO. In fact, when it comes to tennisA and, well, all things fitness related, Life Time is quite extraordinary. “We want to make sure that whatever sports we offer, we do it in the absolute best fashion,” says the 53-year-old Akradi. “We spend an enormous amount of time creating a sense of place, we work hard to cast the right staff and to make sure our programs are second to none.” And it’s that story that has taken the Chanhas- sen, Minn.-based Life Time Fitness from $1 million in revenues in 1992 to a $1.3 billion company today, and from a single club, to now having 25,000 employees at 113 facilities, with more on the way. There are more than 800,000 memberships (including family memberships), which translates into “a couple of million” men, women and children belonging to a Life Time club. Tennis Investment Tennis-wise, Life Time has been investing in the sport for years, and it’s hit on a formula that provides top-notch facilities, amenities and programs for its tennis players. The company now has more than 200 courts at 20 locations, including 128 indoor courts, making Life Time Fitness the largest operator of indoor courts in the U.S. “We are building tennis, and continue to look for opportunities,” says Akradi, who was always into fitness but started playing tennis later in life. In fact, the newest Life Time facility, opened in No- vember in Henderson, Nev., near Las Vegas, has 12 courts—four outdoors and eight indoors. In typical Life Time fashion, the indoor courts are cushioned Rebound Ace in a beautiful facility.

24 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com p r e s e n t s CHAMPIONS OF TENNIS 2014

“I didn’t want to have tennis when I first started,” Akradi thing from racquet sports, to swimming, to fitness classes, admits. “When you look at revenue per square foot for ten- to basketball, weightlifting, aerobics—the roster is nearly nis versus other things, it’s a head-scratcher. But we ended endless. The rows of aerobic machines are truly impressive. up buying a club and excess land near Detroit, then bought Many locations have a café that serves healthy food. And PERSON OF THE YEAR Wellbridge clubs, and before we knew it, we were doing ten- there are areas for entertaining, relaxing and socializing. nis. Now, I love the sport. And as we delivered the complete spectrum of athletics, I wanted to offer tennis along with Focus on the Customer squash and racquetball.” “When I started Life Time, I had looked at how we were Life Time, says Greg Lappin, the company’s national tennis doing business in this industry as a whole, and I was disap- director, is very committed to the sport. “The business plan pointed in the fitness industry’s perspective on how they for new builds is to attract the top 20 percent of the market, dealt with customers,” Akradi says. “Everything was from a so wherever they purchase property, they try to have land for business owner’s point of view, but it wasn’t the best prod- tennis,” he says. uct, service or program. Lappin says Akradi figured out that, while tennis may not “We wanted to design a club that in all ways suited the be as lucrative per square foot, tennis players are much more members. So, we have a month-to-month membership. We committed. “With fitness people, one-third may leave every give our customers a long leash for money-back guarantees. year,” Lappin says. “The tennis attrition is 10 to 12 percent at We wanted to do everything right for the customer.” the better facilities, and that’s what we’re finding. Our mem- That thinking also is why Akradi offers the Rebound Ace ber retention is excellent. And when you look at who spends surface. “When Life Time does something,” adds Lappin, the most in ancillary expenditures, in clubs that have tennis, “it does it top shelf. I really enjoy Rebound Ace; it’s much it’s the tennis members. They stay longer, and they spend softer. It adds a few hundred thousand dollars to the bill, but more,” and they will travel further to play. for our customers, it’s worth it. It’s our commitment to giv- The story of Life Time Fitness, though, wouldn’t be ing a first-class product.” complete without touching on Akradi’s story. The son of an With tennis, Akradi is hoping to work more with the Iranian air force officer, Akradi was 17 years old when he USTA “to build a program where we can sponsor and pay for left his home in Tehran in 1978, just ahead of the Iranian kids on a regular basis,” he says. “I really want Life Time to revolution. He moved to Colorado, where he lived with an impact tennis in America in a big way.” older brother, washed dishes at a restaurant and enrolled Akradi himself plays tennis once or twice a week and sees in his senior year in high school. the sport as important in the overall scheme of health and Akradi took fitness. In addition, he college courses at still keeps very active with Pikes Peak Com- other fitness activities, munity College including biking and then at Univer- cycling. sity of Colorado– But his passion is in Colorado Springs giving customers what for electrical they want and need—and engineering. He doing it in the best way also worked the possible. “That’s allowed graveyard shift at us to evolve and get bet- a Nautilus fitness ter all the time,” he says. club. From there, —Peter Francesconi • he started selling memberships, then in a few years Tips For Success co-managed a Nautilus club in Minnesota. He soon was look- Create a “sense of place that appeals to all the senses,” ing for new locations to open up Nautilus clubs. Bahram Akradi says. Along the way Akradi, who had always been into working Go for the best in all things, even if it costs more to begin out and keeping fit, developed his own strategy about how to with. And be consistent. run a successful, customer-centric health and fitness business. It’s all about the customer. Everything Life Time Fitness In 1992, he left behind a big salary and struck out with his first does considers the customer first. Life Time Fitness location, in Brooklyn Park, Minn. Now, the massive, elegant Life Time facilities offer every-

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 25 p r e s e n t s CHAMPIONS STRINGER OF THE YEAR OF TENNIS 2014 David Yamane

Tips For Success Create your own opportunities. You can’t count on luck. PRIVATE FACILITY OF THE YEAR Connect with your local tennis community and don’t wait for people to come to you. “I don’t Army Navy worry about the people at the country club as much as the 2.5 players Country Club using a racquet from a department store or ne of the lessons to Recognized as the USTA’s the high school kid who be learned from the 2014 Green Facility, the doesn’t know what an Army Navy Country newly renovated $57 million overgrip is,” Yamane ClubO of Arlington, Va.—TI’s facility boasts energy-saving says. 2014 Private Facility of the LED lighting. Playing sur- Sweat the small stuff! Year—is that a historic and faces include 14 clay courts “I clean every racquet military past does not pre- (10 of which are lighted), two I string, put a sticker clude a cutting-edge vision of outdoor and six indoor hard on it with date, string, tennis’s future. courts, and eight 36-foot and tension, and bag it. Situated on what was courts. These details tell people once Fort Richardson, a key Director of Tennis Joseph they’re dealing with outpost for the Union Army’s Wang oversees directors of n just over six years, David someone who cares.” defense of Washington, adult and junior programs, Yamane of Big Time Ten- D.C., the club began serv- four teaching pros, and nis in Winston-Salem, ing as a recreation facility full-time heads of both the IN.C., went from stringing racquets for friends in his garage for military families in the maintenance and pro shop to stringing for Kei Nishikori a few weeks before he made 1920s. Current member- operations. Staff develop- the final at the US Open. And from his shop on the campus of ship, including non-military ment is a constant, and Wake Forest University, he services the men’s tennis team, families, is about 2,400 local programs cover all ages and local USTA League players and juniors, as well as ATP players households, with thousands ability levels. The club also when he works at tournaments. more “absent” members hosts charity pro-ams, USTA Yamane modestly attributes his success to “hard work, worldwide. Tennis’s impor- league play and junior tour- good business practices and some luck.” But we know there’s a tance is demonstrated by the naments. According to Wang, lot more to it. And that’s why Yamane is Tennis Industry’s 2014 more than 1,100 adults who the two main challenges Stringer of the Year. opt-in for regular updates, going forward are “managing “After I met David, we started talking through stringing and 500 or so frequent adult growth” and “keeping things possible racquet changes to suit the way I play,” says client players and, on average, 150 fresh and innovative.” Jackie Hege. “His professional manner and meticulous detail junior program participants. —Kent Oswald in tracking my preferences is refreshing. Many people who have a small business tend to lose those details.” Yamane has a thirst for knowledge. “Becoming an MRT in Tips For Success 2008 was important in establishing my credibility,” he says. Don’t hire clones. Build a staff around overlapping com- “But even more so, what I learned about equipment, string- petencies. ing, and customization was invaluable to serving customers Cross-train staff on all areas of business and help them well, and thereby generating more business.” develop the business skills they will need to move up. His willingness to use that knowledge to help his clients is Recognize that serving the community is often another the reason Yamane’s business continues to grow. “David is my way to serve membership. go-to guy,” says customer Jim McCormick. “He has a very in- Be on the lookout for advances, whether it is new ways to depth knowledge—way beyond most people in the business.” teach or more efficient ways to construct the facility. Adds client Steve Kash, “David's service is the best I've ever had.” —Bob Patterson

26 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com BUILDER OF THE YEAR Trans Texas Tips For Success Tennis Throughout the entire project, always treat clients with the utmost respect. he slogan for Houston-based Trans Texas Tennis is, Respond to emails and phone calls promptly. “Even if you “We take your game seriously”—an attitude that has don’t have an answer at the moment, take the time to call been finely crafted after nearly three decades in the them back,” Wright says. “Never leave them hanging.” business.T Listen to what people want; don’t always assume you In fact, says regional manager Steve Wright, the company know what they should have. has developed not only a wealth of information about the sport, the athletes and the industry, but also a sense of how to build things right, deliver top customer service, and create people are asking for 36- and 60-foot court lines; they know an outstanding finished product—all of which helps to make there are grants available.” Trans Texas Tennis TI’s 2014 Builder/Contractor of the Year. Wright, who has been in the industry since the 1980s and “I think people are realizing that having really good tennis a Certified Tennis Court Builder since 1996, says contractor facilities is good for their communities,” says Wright. “A lot certification is another point in the company’s favor, adding of revenue can be generated. People want a decent place to credibility to proposals. play and they now know a tennis facility doesn’t just mean a The best part for him? “The end result. Especially if it turns fenced-off rectangle painted green. They want space between out well for everyone, and comes in within the budget.” courts, landscaping, spectator viewing areas. Plus, a lot of —Mary Helen Sprecher SALES REP OF THE YEAR Allan Iverson

ombine knowledge the tennis ball. This led to a high energy and excitement services manager at The and passion and you passion for all things tennis. for the brand,” says Na- Tennis Channel, “Allan is the have a good sales rep. From teaching to tennis tional Sales Manager Mickey ultimate professional, easy to Add C decades of experience equipment, I enjoy it all.” Maule. work with and always there and a willingness to (literal- In 2012, Iverson was Babo- Rich Francey, Babolat’s na- when you need him.” ly) go the extra hundred-plus lat’s National Salesperson of tional key accounts manager, —Kent Oswald miles, and you have the 2014 the Year. “Allan is a passion- recalls Iverson’s evening re- Tennis Industry Sales Rep ate tennis professional with turn from a sales meeting as Tips For Success of the Year—Allan Iverson, the start of a 125-mile round Babolat’s sales representa- trip in southern California Keep learning about tive in Los Angeles, Orange traffic to make sure Babolat your products. and Santa Barbara Counties. would have representation Understand and com- Describing his connec- the next day at what was an municate not just the tion to the game, Iverson, a inconveniently-scheduled technical features, but the USPTA P-1 with more than demo day. “He sells the “brand promise.” two decades of teaching brand, and his knowledge Follow your passion experience, explains, “I love of the brand is better than into the marketplace, and tennis. Starting from the first anybody I have worked with,” what looks like hard work time striking a tennis ball says Francey. will never feel like it. until now, it feels great to hit Adds Cari Buck, client

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 27 p r e s e n t s CHAMPIONS OF TENNIS PRO/SPECIALTY RETAILER OF THE YEAR 2014 Your Serve Tennis

TENNIS ADVOCATE OF THE YEAR Shima and Joe Grover hen it comes to board of directors. Shima is a promoting this tireless advocate for getting sport, it’s hard to all people involved, finding surpass W the passion, dedica- programs for the disabled, tion and success that Joe and for 10-and-under players, Shima Grover radiate. This for wounded warriors, and hen you talk about Tips For Success husband-wife team from more. They have a passion long-term tennis Richmond, Va., have been for introducing tennis to all.” retail success, you Friendliness is everything—whether it’s deal- promoting and advocating Three years ago, the Wcan’t ignore Your Serve Tennis for tennis from the green- Grovers helped start a series in Atlanta. In 2001, YST and ing with customers, or est grassroots levels to the of low-cost clinics for kids its founder and president, store management deal- national scene, and they are in historic Battery Park, and Dale Queen, won TI’s first Pro/ ing with staff members. Tennis Industry’s 2014 Ten- more recently were instru- Specialty Retailer of the Year Continue to innovate nis Advocates of the Year. mental in creating what is Award, and now the retailer is and change. What “Joe and Shima are perfect now the Westover Hills Ten- back as our 2014 award winner. worked five years ago examples of tennis advo- nis Complex in a city park. A lot’s happened in those 14 won’t work in the future. cates,” says Carol Welder, Last year they were recog- years, but one constant is Your Embrace technology a former USTA national nized with the Volunteer Serve Tennis’s commitment in the store to become board member and current of the Year Award from the to serving the Atlanta tennis more efficient. chair of the USTA’s CTA and Virginia District. community and helping this Play for the long term. Public Parks Committee, “We do our best to work game to grow. Queen founded You can’t reach the ten- on which Joe serves. “Joe with our city’s park and YST in 1976, and the retailer nis consumer quickly has served locally for many recreation department to now has eight stand-alone and easily; you have to years, including as president improve public courts and stores in the area, in addition have long-term cam- of the Richmond Tennis programs for kids, adults to supplying smaller shops at paigns. Association. He has served and seniors,” Joe says. “We two public facilities. YST is the at the section level and on regard this as our primary official retailer for the Family numerous national commit- calling.” Circle Cup in Charleston, S.C., and the BB&T Atlanta Open, tees, including on the USTA —Peter Francesconi and the retailer also works with some schools and provides product for community events, especially initiatives to get Tips For Success more kids in the game. Look at all tennis opportunities for adults and seniors, “I think people are beginning to understand they should and use red, orange and green balls with them, because it shop in their community and support local small business- makes the game easier to play and more fun. es,” says Adam Queen, Your Serve Tennis’s vice president. Park and recs need active programs that make tennis a “The unique thing about any retailer in this industry is that regular activity, for all ages. anything we sell can be purchased elsewhere—except for our Build relationships with local governments, agencies and service. How we treat and service our customers sets us apart. schools. They like being helped, like doing business locally, and like it when someone knows their name.” —Peter Francesconi

28 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com CTA OF THE YEAR

InnerCity Tennis Tips For Success InnerCity Tennis is home to the 1,500-member Senior Tennis Players Club, the largest group of its kind in the Foundation country. Many of these seniors volunteer with ICT’s youth ounded in 1952, InnerCity Tennis (ICT) in Minneapolis programming. initially helped young people with limited means thrive ICT works directly with the Minneapolis Parks and physically, emotionally and socially within the game Recreation Board and Minneapolis Public Schools, further of Ftennis. More than 60 years later, the program is still going expanding its footprint in the community. strong, as ICT serves nearly 4,000 youngsters with free and Measure success by the impact on young peoples’ val- low-cost programming, using tennis as a vehicle to develop ues and life skills, not athletic achievement. world-class citizens. And for all its success, InnerCity Tennis is TI’s Community Tennis Association of the Year. ICT delivers a wide variety of tennis and academic pro- ern Member Organization of the Year, has expanded its focus gramming, including summer tennis at 23 city parks; free in serving the entire tennis community after the purchase of indoor lessons during the winter; Academic Creative Engage- the Reed Sweatt Family Tennis Center, servicing an average of ment (ACE), an accredited out-of-school time curriculum for 3,500 adults and juniors a week. grades 3-5 supporting academic achievement, health/well- “InnerCity Tennis offers opportunities for all players, both ness and social/emotional skills; adaptive tennis; and Cities on and off the court,” says Maiysha Warren, USTA National Academy, a comprehensive tennis training system for kids of Manager of Community Tennis Associations. "It is a model all ages and abilities. organization and continues to grow the game by positively In recent years, ICT, which was named 2014 USTA North- impacting the lives of all it touches." —Lisa Mushett

GRASSROOTS CHAMPION OF THE YEAR Ellen Miller alk to teaching pro “I’m a big fan of Ellen’s,” tennis at Rice University and “Tennis has evolved to Ellen Miller about says USTA Director of Coach has a master’s in elementary using low-compression tennis, and her pas- Education Kirk Anderson. education. And she firmly balls, smaller courts, smaller sionT for the sport, and for “She does a great job and is believes in the 10 and Under racquets,” she says. “That’s spreading the word about passionate about teaching. Tennis methodology. “Why where the game is going to it, overtakes you. Whether She really understands it.” do people play? To hit a ball take off.” —Peter Francesconi youngsters or adults, she Certified by the PTR, and have fun with others,” says forcefully, “Their ‘first USPTA and USTA High she says. “And if that ball is Tips For Success touch’ of tennis has to be re- Performance, Miller played too fast for them, we need to Ask people for help. ally good, or they won’t come figure out another way to do “My ‘willingness to be back.” it.” That’s why one of Miller’s stupid,’ has really helped Miller, who lives in Wash- passions is using red, orange me out,” says Miller. ington, D.C., devotes her time and green balls for all ages. The game is changing to helping people have not Miller is a Youth Tennis all the time, so stay cur- only that great “first touch” workshop faculty member rent with education. of tennis, but also every and a frequent presenter Be willing to steal good subsequent touch with the at provider events. She also ideas and adapt them to game. And for 2014, she is contributed significantly your own situation. Tennis Industry’s Grassroots to the Coach Youth Tennis Champion of the Year. courses and videos

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 29 p r e s e n t s CHAMPIONS OF TENNIS MUNICIPAL FACILITY OF THE YEAR 2014 Indian Wells Tennis Garden PHOTO BY JAMES ALFALLA JAMES PHOTO BY YOUTH TENNIS PROVIDER OF THE YEAR Simon Gale or many youth tennis A year before the USTA providers, it comes pushed what was then called down to passion—for “QuickStart Tennis,” Gale tennis,F and for sharing the started changing how YTC MARK CIESLIKOWSKI PHOTO BY sport with kids. And that’s delivered tennis to kids. Tips For Success clearly what helps drive Si- He saw how his 6-year-old Continually improve: mon Gale, the general man- daughter started playing or two weeks in March, Remain vigilant to ager of the Yonkers Tennis soccer: two practices then a the Indian Wells Tennis changing consumer Center (YTC) in New York. game. “I’m watching these Garden in Indian Wells, demands, or risk falling “Simon put his reputation kids thinking they need more FCalif., draws the world’s best behind. and job on the line years ago practice, then realized it’s players to the BNP Paribas If you don’t know, ask. when he changed his club not about the lessons, it’s Open, the largest combined When he was appointed to a 10 and Under Tennis about playing the game,” he WTA and ATP World Tour tournament director format,” says Kirk Anderson, says. event in the world. in 1989, Indian Wells director of coach education YTC changed its philoso- In 2013, a major renova- Tennis Garden COO for the USTA. “He was one phy, and took clinic time and tion and expansion further Steve Simon reached out of the very first facilities that made it play time. “Parents enhanced its reputation. The to others in his role for made the complete change, get it because they see it $70 million project included an guidance. “As I learned and is now very successful. in every other sport,” Gale 8,000-seat stadium with three more,” he recalls, “I en- But he had to fight the early says. “Our retention rate has restaurants, redesigned prac- joyed the job more.” battles.” increased considerably, with tice area and other enhance- Think big picture. For his passion and 70 percent of kids coming ments. Few facilities have the foresight in reaching out to back. Kids are playing the However, the reason for its financial resources for a youngsters and getting them game quicker. Our pros’ les- selection as Tennis Industry’s major capital campaign. into the game, Gale is the sons are much better. Municipal Facility of the Year However, it’s a good inaugural winner of a new “Success for us is knowing is the myriad of activities investment for all to Tennis Industry Champions we’re doing the right things available the rest of the year. put themselves in the of Tennis Award—our Youth for the kids.” Featuring 29 hard courts, the place of key influenc- Tennis Provider of the Year. —Cynthia Sherman full-service tennis club offers ers in order to create an 10 and Under Tennis, private enhanced experience and group lessons, leagues, Tips For Success within their respective mixers, clinics and camps for budgets. Get rid of the perception that ROG and short courts are juniors and adults, and more. for beginners. It also hosts tournaments, Parent education is huge. They need to understand concerts and a variety of special events. what’s next. Take advantage of “lobby time”—when Tournament director and COO Steve Simon says the goal parents are in the lobby waiting for their kids. is to grow the game at the grassroots level, while seeking new Get kids involved teaching other kids. YTC has a Coach ways to enhance the tournament experience for players, fans, in Training program, where older youngsters who’ve sponsors, media, staff and volunteers. come up through the program help to teach younger “If you’re doing the same things that you were doing two kids. years ago,” he says, “you’re going backwards.” —Cindy Cantrell

30 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com JUNIOR TENNIS CHAMPION OF THE YEAR Jack Newman he Austin Tennis Academy in Texas was founded as a junior tennis training facility. “It’s what separates us from other tennis facilities,” says Jack Newman. “OurT business model is totally junior-tennis-driven programming, from kids as young as 5 to college. We have some adult programs, but not much, and they know they’re second-class Tips For Success citizens here.” If you make decisions based on what’s best for the stu- Under the direction of Newman, who is the CEO and a head dent, it’s very difficult to go wrong. coach—and is Tennis Industry’s Junior Tennis Champion of Help students identify and define what their tennis dream the Year—the academy prides itself on “helping junior tennis is, especially with elite players. players reach their full potential,” according to the mission. Parents are a part of the team and have to be involved in The ATA’s track record with its young charges shows the ATA the process. “In many instances, they also have to be edu- is developing “citizens of significance, not only of success.” cated,” Newman says. “You have to share your experiences “As one of the leading developmental coaches in the coun- with parents to help them make good decisions.” try, Jack has consistently produced not only top players, but top human beings—thereby ensuring the future of our sport, balls. The academy also has kids playing 36- and 60-foot and the strength of character of its participants,” says Steve tennis. Cobb, director of competitive tennis for USTA Texas. “We use tennis as a way to understand what you can be- ATA has 12 hard courts and two new red clay courts, and come and what you can achieve, and that you can accomplish was one of the pilot programs for using red, orange and green anything in life,” Newman says. —Peter Francesconi PUBLIC PARK OF THE YEAR Mercer County Park T.C. ll it takes is one look from near and far to join the ing, and high school and with upgrades. When people around the Mercer popular leagues, drills, and collegiate tournaments, as visit from outside the county, County Park Tennis tournaments, and play in the well as the huge 2014 Special they are so impressed by what Center A to understand why it special events. Olympics USA Games. The was accomplished here. The is such a sought-after venue, The Center has hosted county also developed a County of Mercer is tremen- why it has won three national USTA League sectionals, permanent display for the dously proud of our beautiful awards, and why it now is US Open Sectional Qualify- Mercer County Tennis Hall tennis facility.” Tennis Industry’s 2014 Public of Fame and housed it in a —Ann LoPrinzi Park of the Year. new building that also serves The Center, situated on 19 as tournament headquarters. Tips For Success acres in a 2,500-acre park, “Thousands of people use began in 1981, and it just kept our Tennis Center each year,” Maintain a clean/safe, improving. A maintenance says Director of Tennis Marc well-manicured facility. schedule was developed Vecchiolla. “Mercer County Provide friendly and for the 22 outdoor courts, a Executive Brian Hughes and knowledgeable service. six-court indoor center was Park Commission Executive Offer a range of pro- built, and blended lines and Director Kevin Bannon have grams for a diverse com- lights were added. Programs been immeasurably support- munity and all levels. prospered, and players came ive and extremely proactive

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 31 p r e s e n t s CHAMPIONS PARK & REC AGENCY OF THE YEAR OF TENNIS 2014 Wash. D.C. Parks & Rec

DUKE PHOTOGRAPHY PHOENIX, AZ HIGH SCHOOL COACH OF THE YEAR Laurie Martin

s the tennis coach at school tennis. “The impact the all-girls Xavier of allowing so many young College Prep in girls to participate and be Tips For Success Tempe, A Ariz., Laurie Martin a part of a team at their here are more than 140 “Know your demo- has a lot to balance. Not school is vitally important public tennis courts graphic area,” says Jeri only have her Gators won in today’s society. Laurie is in Washington, D.C., Ingram, “then create three consecutive Arizona a great role model for high Twhich fall under the Tennis programming designed state Division 1 titles, but school coaches.” Division of the city’s Depart- to address their specific she also maintains teams Martin, who is a USPTA- ment of Parks & Recreation needs.” with nearly 100 students certified pro, divides the (DPR). Serving a population Grant writing and do- on them. In fact, her no-cut freshman girls into 10 of 800,000, the DPR engages nations are an important freshman team has about different color teams, then youngsters and adults of all part of the process. 60 girls, which is more than schedules them for practice ages, skill levels and economic Cultivate partnerships. 20 percent of the entire two or three times a week levels in city-wide tennis Washington Tennis freshman class. Significant- on the school’s six courts. programs, training opportuni- Association Executive ly, Martin was named to the Since many of the freshmen ties and tennis events—all at Director Ronnie Goodall USTA’s 2014 No-Cut Coach on her team are beginners, little or no cost to participants. says, “We have an excel- All-Star Team, and now, she’ll also use red, orange In addition, the DPR has a key lent partnership with our she is TI’s choice for High and green balls to get them partnership agreement with Parks Department. To- School Coach of the Year. playing and improving. the local CTA, the Washington gether we’ve been able “Laurie’s ability to lead Xavier Prep pulls in Tennis Association. to grow the game.” and maintain a high school students from surrounding Through instructional pro- girl’s tennis program with schools. “What the fresh- grams, Play Days, tournaments, so many student-athletes man program has done,” competitive leagues and social events, “DPR continues to of- is nothing short of re- says Martin, “is given these fer optimal access to courts and play opportunities city-wide, markable,” says Glenn girls an instant sense of along with convenient and affordable programming,” says Arrington, the USTA’s belonging to our school.” Chris Miller, the marketing and communications manager national manager for high —Peter Francesconi for the USTA Mid-Atlantic Section. “DPR’s tennis program is committed to growing the sport.” And because it does it so well, Washington, D.C. Parks & Rec is TI’s Park and Rec Tips For Success Agency of the Year. Communication is huge for parents and students. Martin DPR Tennis Director Jeri Ingram credits the passion that puts everyone on a group email list. her staff brings to grassroots tennis, citing as an example the You have to be extremely organized. “I have it written “Tennis Under the Lights” summer program, which brought down by the minute what we’re doing the entire hour and out juniors and adults twice a week to play and drill from 9 a half.” p.m. to midnight, and included a pot-luck diner. “Everyone Martin’s assistant and volunteer coaches always have loved it,” Ingram says. “Programs like these require passion- drills and activities scripted out. ate, dedicated employees to be successful.” —Robin Bateman

32 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com WHEELCHAIR TENNIS CHAMPION OF THE YEAR

Paul Walker Tips For Success aul Walker played recreational tennis most of his life, First and foremost, you have to love the sport and make it but when he was wounded in the military in 1994, he your passion. “was looking to find out how to be an athlete again.” Find ways to make it fun, even when you’re being com- ThenP in 1997, he was invited to a three-day wheelchair tennis petitive. Keep a sense of humor. camp led by the legendary Randy Snow. “From that point Don’t lose touch with the grassroots. on, I started playing, then playing tournaments, then got the competitive juices flowing and kept getting better,” he says. In about four years, he threw his hat into the ring in the Open worldwide. Now he is a national Juniors coach, and in his 12th division. year of high school coaching, where he’s led his team to six Since then, he’s been one of the key wheelchair figures in straight district titles and was twice named Polk County High the U.S. And he’s Tennis Industry’s 2014 Wheelchair Tennis School Tennis Coach of the Year. He regularly coaches for the Champion of the Year. USTA and ITF at wheelchair tennis camps and has a passion In 2002, Walker, from Lakeland, Fla., started coaching an for working with injured service men and women. able-bodied high school team, and in 2005 was asked to be “Paul is the very definition of a dedicated wheelchair tennis head coach of the USA Women’s National Wheelchair Tennis advocate,” says Dan James, the USTA national manager of Team, which he did until 2012, leading the team to two No. 4 Wheelchair Tennis. “The sport is lucky to have him carrying finishes and consistently in the top five of women’s programs its torch.” —Peter Francesconi

YOUTH TENNIS FACILITY DEVELOPER OF THE YEAR Signature Tennis Inc.

or Signature Tennis “Signature was the contrac- she says. “They also have at the long term.” of Woodstock, Ga., tor that completed the courts done other cool conversion —Mary Helen Sprecher installing Youth Ten- for two key USTA initiatives: projects. They are actively nisF lines isn’t just a job; it’s a our Court 3K celebration at promoting 36- and 60-foot Tips For Success commitment to the future of Grove Park in Atlanta in 2011 tennis to their clients.” the sport. and Atlanta’s 2012 American Imbornone, along with When taking on a new “There’s no question about Express Fresh Courts site Signature VP Bill Osterhold job, forget how much it,” says Mike Imbornone, at Burdett Tennis Center,” (and the company’s newest you sold it for. “If you president and founder of the employee, Imbornone’s base your decisions on 11-year-old company. “All son, Matt), keep the cost not being a factor, the feedback that I get from crews busy year-round. you will always make the tennis directors at country The private and club right decision for the cli- clubs, health clubs and so market they serve ent,” Imbornone says. on is telling me it makes a tends to be heavily Build your reputation tremendous difference in the invested in the sport. based on making sure way kids learn the sport.” “They realize it’s not the final job is right. Imbornone describes his just a tennis court— Commit to building company’s role in Youth they want to make sure 36- and 60-foot courts, Tennis as being akin to that it’s extremely appealing to grow the future of the of a pioneer, and the USTA’s to their players,” says sport. Maiysha Warren agrees. Imbornone. “They look

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 33 p r e s e n t s CHAMPIONS OF TENNIS PTR MEMBER OF THE YEAR 2014 Nigel Pugh

INNOVATIVE TENNIS EVENT OF THE YEAR The Tennis Congress

he goal, says P.J. Sim- took place over four days in Tips For Success mons, founder of The October in Tucson, selling rom academy owner You need to enjoy what Tennis Congress, “is out with more than 220 adult to tennis director for you’re doing and have to Thelp raise the bar for ama- tennis junkies attending ses- private country clubs to, fun. teur player development. sions from 67 faculty mem- Fnow, director of tennis for the Deliver more than you You get these people togeth- bers (80 players came back City of Fremont, Calif., Nigel promise. “We do what er and it re-energizes them. from the first year).Tennis Pugh has learned a lot in his we say we’ll do, and Many tell me the experience Industry was so impressed more than 20 years. Through- then some,” Pugh says. was not just game-changing, from comments by both out it all, his philosophy has “That’s why our program but life-changing.” the passionate recreational been “to enjoy what I’m doing has had such huge Aren’t familiar with The players and tennis instruc- and make sure it’s fun for the growth in the last year.” Tennis Congress? You’ll most tors who attended that we people I’m working with, too.” Always seek more edu- likely hear more about this created a new Champions of Pugh, who is TI’s 2014 PTR cation, for yourself and event in years to come. The Tennis category and picked Member of the Year, was born your staff. inaugural Tennis Congress The Tennis Congress as our in Australia and played the was held in 2013 in Atlanta, inaugural winner of the In- junior circuit, securing a spot and for 2014, the event novative Tennis Event of the on the Australia Junior Davis Cup Team. Now, he oversees 42 Year award. courts, including 18 at the award-winning Fremont Tennis The Tucson event had Center, which recently added three permanent 60-foot and Tips For Success nearly 400 customized class- two 36-foot courts. His staff of 21 has all gone through the Keep the mission top es and larger group sessions, Coach Youth Tennis curriculum, and 14 of the pros are PTR of mind: helping adults covering everything from certified. improve. the geometry of the court, to “Our philosophy is that we’re lifelong learners, so we can Focus on curriculum advanced doubles strategy, be better instructors, better people and provide better service development and in- to footwork, specific strokes, to the community,” says Pugh, who won the 2014 PTR/USTA novation. To keep things yoga, pilates and much more. Community Service Award. “One of the most rewarding fresh and bring new “About 95 percent rated it things for me is to now be involved in outreach to the entire ideas, Tennis Congress either good or excellent,” community. We have a big outreach program.” brought in about 40 new Simmons says. A PTR clinician and tester and USTA national faculty faculty for its second “The atmosphere when member, Pugh has earned professional certification in all four year. you bring together those PTR education pathways. He also completed certification For true improvement, who love the sport so pas- for USPTA, Tennis Australia and the Australian Professional you want players to take sionately, and somehow find Coaches Association. ideas and techniques a deeper connection to the “Nigel is one of those special people who finds the time to back home and continue sport—there is unbelievable conduct PTR courses and he does a great job,” says PTR CEO to work. energy and sense of commu- Dan Santorum. “He truly makes a world of difference.” nity.” —Peter Francesconi —Peter Francesconi

34 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com Tips For Success To grow in your career, learn how to put together a resume and how to inter- view. A good director of tennis needs to be a good USPTA MEMBER OF THE YEAR administrator, planner and organizer—and needs to be very diplomatic. Randy Whether a tennis teacher or director, your goal should be to get more people play- Mattingley ing tennis and having fun. andy Mattingley has devoted his life to tennis, making significant contributions to the USPTA, USTA, and than 40 regional and national conventions. He also sponsored teaching professionals throughout the country. Most and mentored at least 20 new USPTA members between 1984 recently, R Mattingley, of Kingwood, Texas, was honored with and 2012. Among his many accomplishments, Mattingley the USPTA’s 2014 Alex Gordon Award for the Professional of contributes to his community by hosting several tournaments the Year during the Tennis Teachers Conference. Now, he is and fundraisers benefiting numerous charities. our choice as Tennis Industry’s USPTA Member of the Year. “Randy has dedicated his life to bringing new people into A USPTA-certified pro for 35 years and a Master Pro- the game, improving those who were already in the game fessional, Mattingly has been the director of tennis at the and furthering the USPTA mission to ‘elevate the teaching 26-court Clubs of Kingwood since 2008. He’s served on the standards of professionals and coaches,’” says USPTA CEO USPTA Executive Committee for 18 years and held positions John Embree. on the USPTA national board, national committees and the Mattingley admits he first joined his high school team USPTA Texas Division board. He is also a two-time USPTA because “all the freshman cheerleaders went out for tennis. … Texas Professional of the Year (1994 and 2014). But the sport has changed my life. It’s meant everything in my Throughout his career, the Texas native has spoken at more life, really.” —Peter Francesconi

USTA SECTION OF THE YEAR USTA Intermountain hree years ago, based working together and has Wyoming), rather than hold- to work with. We definitely on the results of a seen solid growth in many ing them at arm’s length,” enjoy that and support each complete analysis of programs and initiatives, Scott says. “Our district EDs other.” —Peter Francesconi theT section, USTA Inter- including Play Days, locally are where the rubber meets mountain restructured and branded Junior Team Tennis the road. We work together created a new strategic plan and Adult Leagues. And for as one unit, and it’s really Tips For Success that emphasized getting 2014, Intermountain is TI’s exciting.” Intermountain does section resources down to USTA Section of the Year. Scott also credits the “provider workshops” grassroots tennis programs. “We’ve embraced the Intermountain board of throughout the section, “It made a lot of sense,” unique strengths of our six directors and his staff. “We pulling in teaching pros, says Rob Scott, who’s been districts (Colorado, Idaho, have a diverse board who are facility owners/manag- the USTA Intermountain ex- Montana, Nevada, Utah and all very engaged in the tennis ers, retailers, and parks ecutive director since 2012. community. They have a and recs to talk about “Now, our structure is one of vested interest in seeing growing the game. our greatest strengths. We’re tennis grow, and want to Nurture relationships managing from the bottom make sure the pipeline with staff and volunteers up, not the top down, and we is full of youth players at every level and stop recognize that tennis must who will grow into tennis “operating in silos.” grow at the grassroots level. consumers of the future. It’s about getting ten- We’ve also reduced ‘bureau- Our staff is all very pas- nis players, not neces- cratic inertia,’ so things are sionate about what they sarily USTA member- getting done.” do. They’re not only great ships. As a result, the section is professionals, they’re fun

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 35 Guide to Strings String Selector 2015 Use our exclusive guide to find the perfect strings for your customers. By David Bone

he string industry finally seems to be tap- Note that this year, we’re changing how this information is ping the brakes on the expanding universe being presented. We are moving away from trying to pigeon- of strings. Last year, we explained that most hole every string into one of four categories (Natural Gut, of the established string brands in the U.S. Nylon, Polyester and Kevlar). We’re doing this for multiple seemed to be slowing the introduction of new reasons. First, because the manufacturers are not introducing strings, but the number of new brands entering the market many new Natural Gut or Kevlar strings. Second, because over Thad still resulted in a growth rate in the number of strings the last few years, some Polyesters are being made softer than available that seemed almost out of control. But, this year, we some Nylon strings. Third, because many of the new introduc- did not see as many new brands enter the market and the ex- tions don’t fit neatly into the Nylon or Polyester categories; isting brands still reduced the number of new introductions. rather, many of them belong in both categories (or neither). So, while the market did still grow again this year, it didn’t This is because companies are now mixing nylon fibers with grow as fast as it has been growing for years. polyester fibers as well as a myriad of other proprietary mate- One of the big reasons for the continued growth is that rials. So, instead of grouping the strings into subgroups, we’re manufacturers are hesitant to discontinue models of string letting each string’s measurements tell its story. because it seems like every string has at least some loyal users. For advice on how to most efficiently use this information, This is probably because stringers are not pushing enough of make sure you read the section on “Using the String Selec- their customers to try the new, improved strings being intro- tor.” For a better understanding of the string graph, read “The duced. Too often, the whole conversation between stringer Geography of Feel,” and the “Test Procedure” section offers and client is, “Same string? Same tension?” So, a lot of players information on how the strings are tested. aren't even trying any of the new offerings. Once again, to help save the rain forest, we’re only present- The USRSA now has lab-test results for a little over 900 ing specs for the new strings introduced since our String Se- models of string. We don't know anyone who can say they’ve lector last year. If you'd like to see the specs for other current actually played with all the different models available, or who strings on the market, visit our website, www.tennisindustry- can say they know what every string on the market feels like. mag.com. Just click on the latest issue's cover, then, choose That’s why our String Selector tool is still growing in im- the past January issues to find which issue included the string portance. It offers an apples-to-apples comparison of all the you’re interested in. different models on the market because all the strings were Remember, though, that USRSA members have access to tested using the same exacting procedures. even more powerful tools—String Spec Search and String What does this mean for you? Stringers and retail shops can Selector—on the Members-Only section of the website, www. use the information in our String Selector to find models that racquettech.com. offer exactly what their customers are looking for. String Spec Search allows the user to choose the brand and

If you’d like to see the specs for all the current strings on the market, visit our website, www.tennisindustrymag.com. To find the whole list, just click on the latest issue’s cover, then choose the January 2014 option under the text-only versions.

36 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com Newest Strings on the Market

Tension Tension Company String Material Gauge Stiffness Loss Company String Material Gauge Stiffness Loss (lbs.) (lbs.) (lbs.) (lbs.) Babolat Tonic + Longevity (BT7) Natural Gut 1.38 108 10.29 Topspin Culex S Squarestring 1.27 Polyester 1.24 180 18.65 Ashaway Power Kill 17 Nylon & Zyex 1.26 127 11.62 Topspin Culex S Octastring 1.27 Polyester 1.31 180 19.98 Prince Premier Touch 17 Polypropylene 1.27 129 16.65 Volkl V-Star 17 Polyester 1.24 180 22.47 Ashaway Power Kill Pro 16 Nylon & Zyex 1.28 131 11.20 Head Gravity 17/18 (CROSS) Hybrid 1.20 182 17.99 Tecnifibre XR3 17 Nylon & Polyamide 1.25 137 11.20 Head Lynx 18 Polyester 1.17 184 20.93 Tecnifibre HDX Tour 17 Elastyl & Polyester & SPL 1.22 142 11.73 Luxilon ALU Power Soft 125 Polyester 1.22 185 18.79 Tier One Sports Triumph 125 Nylon 1.25 146 12.35 Topspin Ferox Roundstring 1.25 Polyester 1.26 187 17.59 Gamma Glide 16 Flourinated Polymer 1.30 146 16.18 Babolat Origin 17 Polyamide 1.25 188 14.00 Tecnifibre HDX Tour 16 Elastyl & Polyester & SPL 1.29 148 10.56 Volkl V-Star 16 Polyester 1.26 188 21.36 Tecnifibre XR3 16 Nylon & Polyamide 1.29 152 11.09 Head Hawk Touch 17 Polyester 1.25 189 15.59 Isospeed V 18 Polyester 1.12 156 21.54 Head Lynx 17 Polyester 1.21 191 20.68 Babolat M7 17 Nylon 1.27 157 15.01 Topspin Cyber Delta 1.25 Polyester 1.26 192 16.45 Gosen OG-Sheep Micro Super 16L Nylon 1.24 159 11.86 Wilson Revolve 15 Crosslink Ester Polymer 1.34 192 20.97 Wilson Synthetic Gut Duramax 17 Nylon & Tensilast 1.24 159 12.03 & UHMW Tourna Quasi Gut Armor 17 Nylon & Polyester 1.25 163 11.38 Head Gravity 17/18 (MAIN) Hybrid 1.36 193 15.31 Babolat M7 16 Nylon 1.30 164 14.71 Genesis True Grit 17 Polyester 1.24 194 19.56 Gosen Multi CX 17 Nylon & Polyamide 1.22 166 12.55 Topspin Sensus Rotation 1.31 Polyester 1.32 196 15.50 Gosen AK Pro CX 17 Nylon & Polyamide 1.22 168 13.12 Tecnifibre Black Code 15L Polyester 1.30 197 17.57 Gosen Multi CX 16 Nylon & Polyamide 1.28 168 13.56 Head Lynx 16 Polyester 1.25 198 21.06 Babolat SG Spiraltek 17 Polyamide 1.24 170 14.29 Tourna Big Hitter Black Zone 17 Polyester 1.23 202 16.50 Gosen AK Pro CX 16 Nylon & Polyamide 1.30 171 11.97 Babolat Origin 16 Polyamide 1.30 206 12.57 Wilson Synthetic Gut Duramax 16 Nylon & Tensilast 1.29 173 11.73 Ytex Square-X 1.25 Co-Polymer &Carbon 1.25 214 12.46 Wilson Revolve 17 Crosslink Ester Polymer 1.23 174 19.16 & Polyolefin & UHMW Luxilon 4G Soft 125 Polyester 1.25 214 13.85 Wilson Revolve 16 Crosslink Ester Polymer 1.29 179 19.18 Tourna Big Hitter Black Zone 16 Polyester 1.27 215 16.92 & UHMW Genesis True Grit 16 Polyester 1.32 221 15.15 Gosen Luminaspin 17-16L Polyester 1.23 179 22.65 Tecnifibre Polycode 17 Polyester 1.25 243 16.03 Topspin Sensus Rotation 1.27 Polyester 1.24 180 17.55 Tecnifibre Polycode 16 Polyester 1.31 247 19.38

model of string they are considering and see the specs of that well as the changes they would like to make in their string. string without having to search through the whole list of 900 The tool then goes through all the strings currently avail- strings. The String Selector tool allows the user to enter the able and returns a list of string that meets the requested brand and model of string a player is currently playing with as changes.

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 37 Guide to Strings

Using the String Selector

Start by finding the string are at the top; those that lose ·Feel consistency over time tends values represent stiffer strings 1 your client currently uses in less are at the bottom. to increase toward the bottom. and higher impact forces. the appropriate list All strings on the same vertical ·line should feel about the same, Test Procedure. All strings Hybrids: To look up a hybrid Note the string’s stiff- no matter the tension. were tensioned to 62 pounds combination, you must look ness2 and tension loss All strings at different locations and allowed to sit for 200 sec- up each string separately. If it numbers, go to the appro- ·on the same horizontal line will onds. Then the string was hit is a pre-packaged hybrid, most priate map and find the dot feel different from each other. five times with a force equiva- packaging indicates the name located at these coordinates. Stringbed power increases to lent to hitting a 120 mph serve. of each string. There are a few If your client is completely ·the left. The tension loss represents the hybrids using strings that aren’t ·satisfied with their current Player supplied power increases total amount of the relaxation sold on their own. Those strings string and doesn’t want ·to the right. over both time and impact. The are included in our lists. They will anything different from their Stringbed control increases to stiffness value is a calcula- be listed as the name of the hy- next string, dots in the neigh- ·the right. tion derived from the amount brid with (main) or (cross) after borhood (very close to their “Arm friendly” strings are to of force created at impact to the name. For example, Head current string’s dot) will likely ·the left. stretch the string. Lower values Protector 16 (main) is the string play similar. ·“Feedback” intensity (shock) represent softer strings and used for the mains in Head’s If your client is happy with increases to the right. lower impact forces. Higher Protector 16 string. • ·how long their string plays well, but doesn’t love the feel of their string, try something on the same vertical level, All New Strings but farther to the right or left. Tension Loss vs. Stiffness Strings to the right should feel stiffer (or more crisp), while strings to the left should feel softer (or more comfortable). If your client is happy with ·how their string feels, but not with how long it feels that way, try something in the same column, but higher or lower. Strings higher on the chart should soften (or loosen) up more quickly, while lower strings should hold their initial feel longer.

Once you’ve found a dot that3 seems interesting, Loss Tension note the coordinates and look them up in the table.

The Geography lbs for 200 seconds and 5 impacts) (total loss of “Feel” Finding Your “Feel Good” Location Softer strings are to the ·left, stiffer strings to the right. ·Strings that lose more tension Stiffness (lbs/in)

38 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com

Ask the Experts Your Equipment Hotline Old stringing machine parts before taking the metal to your local tie half of a knot—although it seems recycling facility. solid enough. Q I came across parts to a True- Have you run into this before? Tension stringing machine. I have the Frame markings What would you do in this situa- feet for the stand but no leg(s), the tion? I felt like if I tied a normal A customer just dropped off tensioner, the top platform with holes knot it would’ve pushed up against Q a brand-new racquet that is for securing the racquet, and the top the main and caused that string to not in the Digest yet. The frame has platform mounts. I don’t even know if not be straight. dots next to the grommets at 7 and 9 at they’re worth anything. What should the throat and head, but I do not know I do with them? Yes, you will run into this on what they are supposed to indicate. various racquets. You just It’s difficult to imagine anyone It’s not really codified yet, A have to do the best you can. still using a True-Tension but typically grommets with On nylon and poly, consider using A machine, despite the fact that Adots next to them are for main a half-hitch with an extra pass of the they were so highly regarded when they strings. tail of the string through the loop of first came out. However, for parts to No room for the knot the knot before cinching down, so it any “legacy” stringing machine such as is more compact to begin with. There this, you’re probably best off contacting I just strung a couple of can still be contact with the main, TennisMachines.com. USRSA members Q racquets last night using the but we’ve never had a problem with can also run a free classified ad in Ten- two-piece method, and I noticed that buzzing, which is more important nis Industry magazine. the knot for the final cross is in an than the straightness of the main If after this you still haven’t found extremely tight place for a knot, as the (especially on those racquets where a home for them, you could offer the main runs very close to the grommet the outside mains aren’t parallel to parts on EBay, probably the last step and frame. I was actually only able to begin with).

We welcome your questions. Please send them to Tennis Industry, PO Box 3392, Duluth, GA 30096; fax: 760-536-1171; email: [email protected].

40 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com Tension overshoot listings—old and new—are available Of course, temperature extremes I just got a new Babolat online 24/7 at racquettech.com in are not found only in airplane cargo Q Star 5 stringing machine the members-only section. holds. The temperature in the trunk this week. I’ve read about how people Flying with strung of your car can also kill your strings, as say there is an “overshoot problem” racquets we showed in “The Effect of Tempera- on the Star 5, but the overshoot is ture on String Tension,” which we actually the machine in user-defined Q How are strings affected published in the March 1985 issue of pre-stretch mode, correct? when strung racquets are checked The Stringer’s Assistant. into airplane cargo? Are commer- Correct. If you have pre- cial airplane cargo areas pressur- Machine calibration stretch turned on, the machine ized like the cabins? If they are not A will pull to the higher tension pressurized I would think that the I want to check the before going back to the reference string tension is affected. Is this Q calibration on my electric tension. That’s the only way it could correct? stringing machine, but the calibra- possibly work. This holds true for any tion procedure in the manual seems electric machine that offers machine As far as we know, air pres- daunting. Is it OK to check the ten- pre-stretch, not just the Babolat units. sure has no effect on either sion at different reference tensions Racquet listing missing A racquets or strings, but and, if everything looks fine, skip temperature does. If you take your the calibration mode and the more I have a racquetball frame racquet with you in the passenger drawn-out instructions? Q to string, but the listing for compartment, the temperature dif- this racquet is missing from recent ferential is minimal. However, if you Yes. You only need to go into paper digests. The last edition it is in check your racquet as baggage, the calibration mode to make was Spring/Summer 2013. temperature extremes can and will A changes. If the machine is affect the stringbed. Therefore, you pulling accurately without changing Periodically, we prune some should either carry on your racquets, the calibration, you are good to go. of the older listings to make or plan on having them restrung once A room for newer listings. All you reach your destination. —Greg Raven •

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 41 String Playtest By Greg Raven

In the Lab We tested the 17-gauge Origin. The coil measured 41 feet 4 inches. The diameter measured 1.25 mm prior to stringing, and 1.23 mm after stringing. We recorded a stringbed stiffness of 77 RDC units immediately after stringing at 60 pounds in a Wilson Pro Staff 6.1 95 (16 x 18 pattern) on a constant-pull machine. After 24 hours (no playing), stringbed stiffness measured 72 RDC units, representing a 6 percent tension loss. Our control string, Prince Synthetic Gut Original Gold 16, measured 78 RDC units immediately after stringing and 71 RDC units after 24 hours, representing a 9 percent tension loss. In lab test- ing, Prince Synthetic Gut Original has a stiffness of 217 and a tension loss of 11.67 pounds, while Babolat Origin 17 has a stiffness of 188 and a tension loss of 14 pounds. Origin 17 added 13.3 grams to the weight of our unstrung frame. The string was tested for five weeks by 38 USRSA playtesters, with NTRP Playtester Ratings

Ease of Stringing (compared to other strings) much easier 6 Babolat Origin 17 somewhat easier 13 about as easy 17 not quite as easy 2 Origin is a novel monofilament nylon string made from a bio- not nearly as easy 0 sourced, innovative polyamide called Pure Combo. Polyamide is Overall Playability usually sourced entirely from the petroleum industry, but Pure (compared to the string played most often) Combo is partially made up from a vegetable source. Babolat tells much better 2 somewhat better 8 us that the result is a material that requires 20% less fossil fuel about as playable 12 than a traditional nylon, creating a more environmentally friendly not quite as playable 14 not nearly as playable 2 material with equivalent performance. Overall Durability As its most powerful synthetic, Babolat’s Origin is designed for (compared to other strings of similar gauge) anyone looking for more power and comfort from their string. much better 2 somewhat better 14 Babolat believes Origin’s power can help club and competitive about as durable 16 players alike. Club players who want more power, but need more not quite as durable 4 not nearly as durable 2 durability than natural gut provides, will appreciate a full stringbed of Origin. Competitive players who need the same attributes Rating Averages From 1 to 5 (best) will use Origin in a hybrid. Playability 3.4 Origin is available in 16 (1.30 mm) and 17 (1.25 mm) in Natural, Durability 3.5 Power 3.3 Black, and Fluoro Red. It is priced from $19 for sets of 40 feet. For Control 3.4 more information or to order, contact Babolat at 877-316-9435, or Comfort 3.6 Touch/Feel 3.4 visit babolat.us. Be sure to read the conclusion for more informa- Spin Potential 3.1 Holding Tension 3.5 tion about getting a free set to try for yourself. Resistance to Movement 3.3

34 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com FREE PLAYTEST STRING PROGRAM Playtester using Wilson BLX 5 strung at using Head Graphene Speed Babolat will send a free set of Origin 17 Comments 56 pounds LO (Wilson NXT 17) MP strung at 55 pounds CP to the USRSA members “Played exceptionally “Was a good string, main- (Dunlop Black Widow 18) who cut out (or copy) this coupon and well for me. While not tained tension well, didn’t “Great playing and feeling send it to: a really soft string, the feel like a lot of control string. Just broke very USRSA, Attn: Babolat String Offer touch/feel was great. was lost.” quickly.” PO Box 3392, Duluth, GA 30096 Would recommend to —6.0 male baseliner with —5.5 male all-court player or fax to 760-536-1171, or email the many of my customers.” heavy spin using Babolat Pure using Wilson Juice 100 S info below to —3.5 male all-court player Drive strung at 55 pounds LO strung at 57 pounds CP (Lux- using Head Four Star (Yonex Poly 17) ilon 4G 16) [email protected] strung at 60 pounds CP “Nice string, had good “The string felt good. But, Offer expires 15 January 2014 • Offer only (Head PPS 18) feel, was a little springy, once I started to add more available to USRSA members in the US. “Best string I have not as much control as pace to the ball, it broke Name: ______tested—even with the other strings.” on me.” USRSA Member number: ______wide string pattern of —5.0 male all-court player —5.0 male baseliner with Phone: ______my racquet. Easy to using Head Prestige strung moderate spin using Babolat Email: ______string. I like it a lot!” at 60 pounds LO (Prince Pure Strike strung at 55 If you print your email clearly, we will notify —4.0 male all-court player Synthetic Gut 16) pounds CP (Solinco Tour you when your sample will be sent. using Wilson Steam 99S “Overall a nice string. Du- Bite 18) strung at 60 pounds CP rability was the weakest (Strings normally used by (Wilson Spin Cycle 16) point for big spin hitters. testers are indicated in pa- ratings from 3.5 to 6.0. These are blind “Nice soft string! Good Easy to string with. Good rentheses. For the rest of the tests, with playtesters receiving un- Control! I liked it!” all around string.” tester comments, visit www. marked strings in unmarked packages. —4.5 male all-court player —4.5 male all-court player tennisindustrymag.com.) Average number of hours playtested was 29.1. Origin is extraordinarily easy to install, whether as a full stringbed or as half of a hybrid job. It’s not surpris- ing, then, that no playtester broke the sample during stringing, and none reported problems with coil memory, knots, friction burn, or other problems. On the Court It is one thing to claim traditional performance with a new-technology string, but Origin delivers. Our playtesters rated Babolat Origin well above average for Comfort, Tension Reten- tion, and Touch/Feel; characteristics you expect in all the best nylon strings. No playtester reported premature fraying or peeling, none reported buzzing, and three reported notching. Conclusion Babolat has long been one of the leaders in what might be called 100 percent organic strings with its famous natural gut line. How fitting is it that Babolat would develop a partially organic nylon string? If you think that Babolat Origin might be for you, fill out the coupon to get a free set to try.

www.tennisindustrymag.com www.tennisindustrymag.com January 2015 TennisIndustry 35 Your Serve

Fifty and Fired After being unexpectedly let go from 21 years on the job, a longtime tennis director shares what he learned, and words of encouragement. By Mark Rearden

ot so long ago I received the all they could take from me was my job. Professional as their preference now. shock of my life. I strolled into Obvious, but sage. If you have your arms That certification may be all that Nthe main clubhouse of the around why you do what you do, then separates you from your dream job. facility where I had worked for 21 years. where you turn next is much easier. So, begin documenting all that you do I grabbed my mail, spoke to the club Another lesson to be learned comes professionally. Years later, it is pretty secretary and was headed back to the from a more practical point of view. difficult to remember all that I have tennis complex to start my day, but the What will I do if I haven’t found work done within my industry and even general manager pulled me into his when my severance runs out? Finan- more difficult to get documentation office—then summarily offered me the cially, you must plan for a worst-case on those things that occurred years terms of my dismissal. What?? scenario. Most financial planners will ago. You will need all of that if you de- A couple of weeks later I finally came tell you that you need about six months cide to apply for Master Professional to terms with the fact that this is what of your normal income in savings for in either organization. has been going on in corporate America these types of emergencies. Another So why take the time to rehash all for ages. Mid-level employees are being friend who was fired two years earlier of this? I think mainly because it is fired with little or no warning and their had encouraged me to start socking cathartic. Another reason is that if severance is … well, a severance. No away cash, but I didn’t heed his advice I am a teacher first, then I need to parting gifts, just 90 days’ salary, clean because I thought I was different and share what I have learned. I came out out your desk and best of luck to you. that my situation was different. Not of this a touch jaded, but I think I am Wow, what an awakening. wiser from the experience, and I will Needless to say, I was distraught, ‘I am wiser from the certainly pay closer attention to what having poured my life into this club and experience, and I will is going on around me in the future. to the service of its members. Initially, certainly pay closer I offer this encouragement to each I felt management had robbed me of you fellow pros, especially you not only of my career, but also of my attention to what is going younger ones. Love your job; just don’t passion. I reasoned that I would never on around me in the future.’ fall in love with it. Be optimistic about again find this perfect fit, this place the future, but know that your show where I have the respect of my peers that I was above it all, but I just wasn’t can be cancelled if they hire a new pro- and from those who seek me out simply going to do anything to get myself fired, ducer. Also, take care of business as it because of my reputation within the and I didn’t. pertains to your financial and profes- industry. We all recognize the work climate sional future. Begin today. • So, is there something to be learned just doesn’t look the same as it did 30 here? Is there a moral to this story? The years ago. Very few people remain with Mark Rearden is the Head Tennis Profes- answer is an unequivocal yes. the same organization for a lifetime sional at Palmetto Tennis First and foremost, know why or like me, even 21 years. As a tennis Center in Sumter, S.C. A you chose this career. I chose tennis professional, there is very little likeli- career tennis professional, because I have a passion for teaching, hood you will remain in the same job he is a certified PTR pro and not just the game, but for all that goes more than 10 years, especially given the an Elite Pro with the USPTA. with it. If that is truly my motivation, state of the country club industry. So be He authors a weekly news- then that is something that lives inside ready for the inevitable. paper column titled “Mark me, something that neither the general Although I am an Elite Professional My Words.” manager nor board of directors can in the USPTA and Professional in the take away. A friend in a similar situation PTR, I have come to realize that many We welcome your opinions. Please email recently told me not to worry because job listings are asking for a Master comments to [email protected].

44 TennisIndustry January 2015 www.tennisindustrymag.com www.tennisindustrymag.com Inside this issue 2014 National Education Day – 54 Tips for Parents of Young Athletes – 59 What is a USPTA Master Professional Worth? – 60 Departments: 46 CEO’s Message 48 Vice President’s Message 52 USPTA News 60 Master Pro Corner 62 Career Development 64 Member News Read more articles online at www.ADDvantageUSPTA.com

On the cover: Arthur Ashe Kids Day 2014. See Page 58. CEO’s Message Our Professional Imperative

by John Embree s many of us have been in- base (approximately 20 percent) who picked up at an educational event? volved with the USTA either at regularly attends conferences, partici- We created November’s National the national, section or even pates in webinars, seeks education fo- Education Day as a way to take educa- A district level, we have heard rums with allied organizations, etc. But tion to more communities than ever a message over this past year about the activating the other 80 percent of our before. More than 45 events were held Urgent Imperative facing the associa- colleagues is our biggest hurdle. across the country that attracted both tion at present. The USTA rallying cry There always seems to be an excuse the seasoned education veteran as well for its volunteers is to recognize the as to why people won’t pursue continu- as a new crop of Under 30 professionals, challenges ahead if the current trends ing education. “I can’t afford to take along with many members who previ- continue with baby boomers aging out. time away and lose my lesson income;” ously were not as involved in USPTA For the USPTA, we have our own “I am too busy;” “I am a Director of activities. While the numbers of par- rallying cry. Our Urgent Imperative is Tennis and don’t need to go to confer- ticipants are still being tallied as of this what I would rather call our Profes- ences;” “It’s too expensive;” “I didn’t writing, there is no doubt that hundreds sional Imperative – that being “to el- know about the event.” Sound familiar? of USPTA Professionals took advantage evate the standards of tennis-teaching The fact of the matter is that these are of the opportunity to network with col- professionals and coaches,” which you convenient reasons for people who do leagues and hear from local and nation- all know is our mission statement. not want to invest in their careers. You al speakers. This inaugural endeavor In collaboration with PTR and the have to want to gain more knowledge was deemed a success by all concerned USTA, we each agreed that having a and advance your expertise; it does not and will serve as a stimulus for future continuing education component of happen unless you are committed to do- programs to get education out to the 12 hours or 6 credits over three years ing so. As they say, “You can lead a horse masses. (deadline is December 2016) is vital if to water but you can’t make it drink!” Many of these National Education we are to enhance the livelihood of our In a recent blog by Bill Taylor, “The Day seminars/workshops were offered professionals. When you think about it, Best Leaders are Insatiable Learners,” he at no charge to our members. There it is not that much to ask. Every other quoted from a speech delivered by John are plenty of other FREE options (i.e., industry requires some form of continu- Gardner where he talked about “Person- Coach Youth Tennis, webinars) that ing education in order to stay in busi- al Renewal,” which is “the urgent need make continuing education as easy ness, to keep a license to practice, etc. for leaders who wish to make a difference as possible. It is not about the USPTA And in most cases, the continuing edu- and stay effective to commit themselves making money on these workshops. cation requirement in other fields is far to continue learning and growing.” He One other note for your consider- more extensive than what we are asking also said that “the best leaders aren’t just ation: competition for jobs, especially our members to complete. the boldest thinkers; they are insatiable the most prestigious in your area, will But it is more than just having to learners.” Are you an insatiable learner? become more intense as the years go on. comply with a requirement. Each one In that same blog, Roy Spence’s How you separate yourself from others of us should have a quest for learning, a book, “The 10 Essential Hugs of Life,” may well come down to who has achieved thirst for knowledge, a curiosity, and a is mentioned where he says, “Seek out more continuing education credits. If I genuine desire to improve. As the prov- new sources of inspiration, visit a lab were a potential employer and consider- erb says, “It is what you learn after you whose work you don’t understand, or at- ing two equal candidates, the tie-breaker know it all that counts.” Unfortunately, tend a conference you shouldn’t be at.” may well be which person has invested so many of our members have the at- Bottom line: we have to keep trying new more in their career advancement. titude that continuing education is things if we expect to stay young. “You We have two years to get 100 percent unnecessary; that it won’t help them in are only as young as the new things you compliance of our membership with their jobs because they think they know do” is a quote from Jim Collins, author the continuing education requirement. all that they need to know. They are and business leader. Spread the word among your colleagues trapped in fixed attitudes and habits. Thus, the questions for our members and friends. Encourage those who have How do we reach them? How do we are simple: Are you learning as fast as the been less interested in furthering their get them more engaged in the associa- world is changing? Are you as determined expertise to become involved. Accept tion so that they too can take advantage to stay interested as to be interesting? the mission of elevating our standards. of the many educational opportunities And, are you giving your customer base Buy in to the Professional Imperative available to them? Make no mistake, the absolute best experience by using that is continuing education. We will all there is a core group of our membership new techniques and fresh ideas that you be better for it. h

46 www.ADDvantageUSPTA.com

Vice President’s Message USPTA Professionals are Celebrating an Anniversary

by Gary Trost he change of membership from plications. Employers are learning that membership. I would hope that all of P1, P2 and P3 to Elite Profes- USPTA Professionals have the skills you who achieved this status would sional and Professional is about and education that they need to per- have sent a letter to your supervisor Tto celebrate its first anniversa- form their jobs well – and the new edu- advising him/her of your achievement. ry in January 2015. There is favorable cation requirements will ensure that To upgrade to an Elite Professional feedback from the membership and they continue to learn and grow. you must: the tennis industry Elite Professionals regarding the changes There are great testers in your find that they are more A) Earn 90 percent or higher grade on that we have made. area who want to help you easily recognized for private lesson, group lesson, Since all applicants achieve your goals. They would their high grades and stroke production exams who pass the Certifi- be very interested in hearing hard work for having B) Earn 16 specialty course credits and cation Exam become from you and helping you in any achieved this status. 24 APC credits Professional-level way that they can. The tennis industry C) Make a passing grade on the Elite members, there is no has embraced the written exam (online) longer confusion over what it means to change, recognizing Elite Professionals D) Pass the stroke analysis exam be a P1, P2 or P3. Also, there is only one as the leaders in education and experi- (online) Professional level to upgrade to, which ence. They are the ones being sought E) Pass the Elite feeding exam has clearly defined objectives. out by clubs to lead their facilities. This new structure resonates with Many employers and general manag- There are great testers in your area the tennis industry, especially among ers are posting jobs with USPTA Elite who want to help you achieve your goals those who are interested in becoming Professional listed as a minimum re- (see box). They would be very interested USPTA members. Between Jan. 1 and quirement. They understand the mem- in hearing from you and helping you in the end of September 2014, USPTA bership change and are requesting this any way that they can. saw a 36 percent increase in new ap- level of professional to service their As always, the World Headquarters staff will direct you on what you need and connect you with your closest test Head Testers and divisions: and tester. h

n Eastern – Ron Dyson n Southern – Tommy Wade n Nor Cal – Sid Newcomb NATIONAL BOARD OF DIRECTORS 585-739-2950 205-242-6961 650-364-6272 n Middle States – Mark Centrella n Missouri Valley – Bunny Bruning n San Diego – Don Gomsi President Tom McGraw 302-654-8691 515-229-4379 760-636-8061 First Vice Chuck Gill n Florida – Glen Howe n Midwest – Mike Lange n Hawaii – David Porter President 850-556-0167 630-973-9380 808-675-3755 Vice Presidents Alan Cutler n Mid-Atlantic – Ted Meyer n Pacific Northwest – Ted Sayrahder n New England – Wayne Turner Jack Michalko 204-446-8961 206-778-0701 401-862-6801 Dan Moster Diane Selke n Northern – Roger Boyer n Intermountain – Hassan Humayun n Southwest – Mark Frampton Gary Trost 612-802-5719 702-556-5517 602-952-7234 n Texas – Tom Ingram n California – Mike Van Zutphen Past President Tom Daglis 512-466-3348 480-292-2159 CEO John Embree Legal Counsel George Parnell

48 www.ADDvantageUSPTA.com

December 2014

Dear USPTA Member,

Change is tough.

It is a well-known adage that most people are creatures of habit, and as a result it takes an extra effort to make a move and to try something new.

2014 is coming to a close and with it the first year of the Prince partnership with the USPTA. Unfortunately, as you know, at this time last year Prince was not allowed to interact with any USPTA members, and as a result started 2014 at a dis- advantage in terms of tennis ball booking contracts and USPTA pro affiliations. As we look forward to 2015, we are ahead of the game in terms of timing and communication in order to ensure that as a business, we provide the highest level of service to the USPTA membership. As such, over the next few weeks as existing ball and equipment contract arrange- ments come up for renewal, I would like to raise a “Call To Action” across the USPTA membership and ask that you now make that extra personal effort and move your brand allegiance for both your tennis ball needs and for your personal equipment over to Prince.

John Embree and I have known each other and worked together in tennis for almost 30 years. We share the same beliefs for our sport and the same desire to make the Prince/USPTA partnership a mutually successful arrangement. Success of this partnership for both parties is based purely on performance criteria (payments per pro signed and per can of balls sold), and there is only so much that we can personally do to facilitate performance success, and with it drive income and growth for both the USPTA and Prince organizations. The core of our mutual success lies with each and every USPTA member. You have it in your power to “commit and profit” with your engagement to support the Prince/USPTA partnership by becoming a Prince staff member; by adopting the Prince/USPTA tennis ball program; or by taking Prince into your pro shop as either the exclusive or second brand stocked.

Don’t forget that Prince is fully committed to providing qualifying members with retirement dollars on all sales made through the Retirement Gold+ program.

In 2015 Prince will launch the Prince/USPTA Tour and Play & Stay tennis balls. These high-quality, highly durable balls all have the USPTA logo prominently placed on each ball and on the new tube labels. The new Prince Textreme racquets will launch in March and will provide superior performance across traditional grommetted frames. Initial feedback from top specialty dealers tells me that this collection will bring a significant “wow” to the market in the spring. All of the Prince 2015 booking programs are designed to maximize our direct support for your business with several unique aspects that are focused on driving your profitability – our wall management program for qualifying dealers being one such program.

Prince remains “The American Tennis Company” with much of its history linked closely to the USPTA. Prince is ready to go again and grow its share aggressively over the coming year based on a new and successful USPTA partnership program. Your support is now needed to drive this process in 2015.

Thank you for your support.

Sincerely,

Mike Ballardie CEO Prince Global Sports

USPTA News USPTA Mourns the Passing of Vic Braden

ennis icon Vic Braden passed high occurrences of obesity and diabetes. nis circles, Braden was one of the game’s away Oct. 6, 2014. He was a long- To make a tax-deductible donation great enduring figures. time supporter and advocate to The Junior Tennis Ambassadors, Inc., He so enriched my life, and the lives Tfor the USPTA and a giant in the a non-profit 501(c)(3) organization, go of countless others. Such heart, such tennis industry. A private ceremony was to vicbradenmemorial.com/donations, curiosity, such courage. A groundbreak- held in November. or send a check to Junior Tennis Ambas- ing pioneer who loved sports and loved Braden impacted tennis as a player, sadors Inc., 23582 Via Paloma, Coto de tennis and, more than anything, loved teaching professional and broadcaster. Caza, CA 92679. h people. Always so positive, so quick with In 2013, he was inducted into the a quip, he told his pupils he’d “make USPTA Hall of Fame. In addition, he was them famous by Friday.” recognized throughout the industry, no- Vic Braden: 1929-2014 The man was a scientist, cerebral tably winning the USTA’s award for Con- By Bill Simons, publisher of Inside and serious, yet also a fun-loving elf with tributing Most to Tennis in America, the Tennis magazine a sparkle to his presence. Once, before ATP Children’s Tennis Award, and the addressing a USTA meet- International Tennis Hall of Fame Edu- he late, great Vic ing, he asked with a glint in cation Merit Award. Braden was named Braden began coach- his eye, “Can I have a glass USPTA Professional of the Year and ing Tracy Austin of water, if it’s within your was inducted into the USTA’s Midwest Twhen she was 2 and [$150 million] budget?” Hall of Fame. He was also inducted into went on to advise Muham- The man was a lover of the Kalamazoo College Athletic Hall of mad Ali. He pioneered the life and all things tennis – Fame in 1986, and his alma mater recog- concept of a tennis college, little and large. nized his achievements in 2008 with an and cooked up more scien- The man was an expert in honorary degree. tific research than a Ph.D. He brain types. Braden’s love and passion, The Junior gave more clinics and offered But there was no type like Tennis Ambassadors Inc., provides free more tips than just about any Vic. tennis instruction for adult volunteers other mortal. He has turned about as He was a force, a spirit, like no other. who will supervise young elementary many phases as Vin Scully, lost almost as He could be blunt, telling us, “If you and junior high school tennis coaches, much weight as John Madden, and was can walk to the drinking fountain with- and the Junior Medical Ambassadors the only pro we knew of who referred to out falling over, you have the physical program, which features elementary and a player’s fast-twitch fibers. ability to play tennis well.” Yet, he also high school students serving as medical Born in Michigan, based in Coto de spoke of nirvana, saying, “The moment advisers for fellow students in areas with Caza and universally recognized in ten- of enlightenment is when a person’s dreams of possibilities become images of probabilities.” All the while, Braden delighted in de- bunking esoteric theories. He insisted, “Basically, the reason you choke is that you don’t have the strokes.” He added, “Everybody says ‘be natural’ . . . [yet] nearly everything I’ve seen about tennis that’s natural is wrong.” Irreplaceable and irrepressible, he popularized the game in its boom daze. Now, his place should be in the Hall of Fame. Yes, he will be so missed. Yet we will always embrace the wonder of the man from Michigan. h

View more of this article and other tributes to Vic Braden at ADDv antageUSPTA.com. Published Vic Braden with USPTA President Tom McGraw at the 2013 USPTA Hall of Fame induction ceremony. with permission of InsideTennis magazine.

52 www.ADDvantageUSPTA.com

USPTA News 2014 National Education Day

USPTA and its 17 divisions held educational events throughout the country for the National Education Day initiative. Lots of great ideas, concepts, drills and more were exchanged, and we hope to keep hosting these events to make YOU a better tennis-teaching professional. Here are some highlights:

Northern California Division Middle States Division

Forty participants enjoyed a free specialty course, “Drills That Work,” with local pros sharing their best drills in four categories: 10 and Under, Adult Team Practices, Advanced Juniors, and Social Formats. The event was held at the Fremont (Calif.) Tennis Center. Pacific Northwest Division The Middle States Division held its annual conference coin- ciding with National Education Day. 125 attendees enjoyed presentations by Emilio Sanchez-Vicario, Mark Kovacs, Oscar Wegner, Butch Staples, David DiLucia, and Rodney Harmon. The U30 group was well represented as was the women’s group. Diane Selke was the national guest and presented the awards at the annual banquet. Pictured above from left: Sanchez-Vicario, DiLucia, Anthony DeCecco, Wegner and Harmon. San Diego Division

Pacific Northwest celebrated National Education Day on Nov. 12 at the Stafford Hills Club in Portland, Ore. The presenter was Glen Coblens, a member of Sports Psychology Institute North- west who has been consulting with athletes and teams for more than 20 years. His topic was “The Mental Game for Tennis Di- rectors & Coaches.” Participants, front row, left to right: Trenton Corvino, Siamak Hajarizadeh, Bill Fletcher and Glen Coblens. Back row, left to right: Roger McKee, Walter Seidel, Farhad Ro- shanaie, Brian Leahy, Anders Bergkvist, Hunter Lipscomb, Cris- tobal Valverde, Adam Gagnon, Ruth Turner and Brent Waddle. Southwest Division

The San Diego Division held three events for National Education Day. The first on Nov. 1 was College Knowledge where they had five college coaches, a conditioning expert and scholarship advis- er give advice to 60 people in attendance (22 USPTA pros and the rest parents and high school kids wanting to learn about college tennis). The event was free. The second event held on Nov. 5 was a Tennis Pro Free Lunch seminar with Ed Collins talking about taking students from intermediate to the advanced/tournament level. Twenty-three USPTA pros attended the free event. The The Southwest Phoenix event for National Education Day was third was a specialty course by Dave Hagler on “Games-Based held at Paradise Valley Country Club in Phoenix and had 12 at- Teaching for Decision Making, Mental Toughness and Condi- tendees. Todd Ellenbecker was the speaker. tioning.” Twenty-eight USPTA pros attended.

54 www.ADDvantageUSPTA.com Missouri Valley Division Intermountain Division

Mid-Atlantic Division Midwest Division

Southern Division

Nashville, Tenn. Memphis, Tenn.

Birmingham, Ala. Sherwood, Ark.

www.ADDvantageUSPTA.com 55

USPTA News Arthur Ashe Kids Day 2014

he USPTA once again hosted a their way through the USPTA court, our positioned at the final station to hand court at Arthur Ashe Kids Day goal was to make sure we had plenty of out the cool USPTA kids sunglasses and on Saturday, August 23. USPTA activity stations where kids could filter say “thank you” to all who came through TElite Professionals Jeff Roth- through and still feel like they were get- the court. h stein and Mark Savage co-led the design ting an awesome tennis experience.” and implementation of the day’s event said Savage. for the USPTA court activities. “With Volunteers for the day were USPTA over 200 children per hour making Professionals, USTA members and the Army men’s and women’s tennis teams. The men and women from Army played an integral part with the flow and instruction for the children for the day. The court theme held various games designed specifically for kids 10 and under. The volunteers and kids had wonderful interaction with lots of rallies, high fives, and laughter. Paul Fontana, USPTA USPTA and volunteer coaches from left: Jeff Rothstein, Anne Executive Director for Magellan, Jason Stokes, Mark Savage, Ron Dyson, Paul Fontana the Eastern Division, was USPTA Pro Jeff Rothstein instructing on a volley.

58 www.ADDvantageUSPTA.com Tips for Parents of Young Athletes Do’s and don’ts for parents to keep in mind when their children play tennis

By Todd Upchurch, USPTA

ne thing that I love to do thing they want is your criticism im- is watch my children play mediately off the court. Be a source sports. It can be the most of strength to them, not someone Oexhilarating experience or they wish to avoid. one of the most frustrating. Remem- • Ask the child to talk with you imme- bering that your children should be on diately after a loss. the court because they want to and not • Make enemies with your child’s op- to fulfill your dreams can be difficult. ponent’s parents during a match. Your children will gravitate to and be • Act negatively or angrily (verbal or successful at tennis if they feel progres- non-verbal) on the sidelines unless sion, a sense of belonging, and pride in your child is acting in an unsports- themselves for playing. While we all fail manlike manner. sometimes (parenting is full of guilt), • Your child is watching more than following the suggestions below will you think. Their winning or losing help ensure you have a happier, healthi- cannot determine your approval of er young athlete. them. • Make your life your child’s tennis. DO: • Make your child feel guilty for all the • Treat your child the same whether time, money and sacrifices you’re he or she wins or loses. making for his or her tennis. • Try to have fun and enjoy the tour- • Think of your child’s tennis as an naments and the travel. Your unhap- investment for which you expect a piness can breed a child’s guilt. return. Your children will gravitate to and • Look relaxed, calm, positive and • Live out your own dreams through be successful at tennis if they feel energized on the sidelines. Your at- your child’s tennis. progression, a sense of belonging, titude will help the child play better. • Try to take the coach’s job away. Be and pride in themselves for playing. • Make friends with other parents at the parent. tournaments. Socializing can make • Compare your child’s progress with the event more fun. • Keep your sense of humor. When that of other children, especially sib- • Get involved if the child’s behavior you laugh and have fun, your child’s lings. is unacceptable during a match play. stress level takes a big drop. • Badger, harass, or use sarcasm to Your child doesn’t want to be la- motivate your child. It may work in beled a jerk. DON’T: the short term, but they will rebel to • Let the coach do the coaching. Too • Say, “We’re playing today.” Instead, your threats or mistreatment. much input can confuse the child. say, “You’re playing today.” • Threaten or use fear to improve • Understand that the child needs a • Get too pushy. Having them fulfill your child’s tennis discipline. break from tennis occasionally. It their obligations (pre-paid clinics or doesn’t mean the child is quitting or playing the consolation draw) is dif- I hope you will use these sugges- burning out; they just need a break. ferent than forcing them to play. tions for the betterment of your chil- • Be there when the child loses or gets • Turn away when the child behaves dren. We were blessed with parents discouraged. Be an understanding in an unsportsmanlike manner on that used these principles to assist and listener, not a fixer. the court. nurture our tennis games and lives. Be • At the same time, give the child some • Tell the child what he or she did the type of tennis parent your children space when he or she loses. Your wrong after a tough match. The last deserve. h youngster will want to be alone for a while, then he or she will be OK. Todd Upchurch is an Elite Professional and USPTA Southern Division Presi- Don’t press the conversation; they dent. He is CEO at Serve it UP Tennis Academy and director of Upchurch will talk about it when they are ready. Tennis in Charlotte, N.C. Follow Todd on Twitter at @toddupchurch.

www.ADDvantageUSPTA.com 59 Master Pro Corner What is a USPTA Master Professional Worth?

By Tom Daglis, USPTA Master Professional

ou have spent countless hours should be at the top of the consumer experienced many of these prob- working toward and earning pricing chart. lems and are the best resource to as- a classification called USPTA sist your surrounding professionals! YMaster Professional, and of- l By the way, consider pricing your ten your clientele or tennis consumer time based on prime time! For Price yourself as a USPTA base is not aware of your significant example, if you were to sell in- Master Professional. You are accomplishment. I offer these tips for door court time, the prime time the expert and your experience current and aspiring USPTA Master selections are normally 9-11 a.m. and knowledge should carry the Professionals: and 7-9 p.m. These time slots are greatest pricing ... There are sold at a higher rate since they fewer than 160 USPTA Master 1. Market yourself as a USPTA Master are in higher demand. If you Professionals in the world! Professional. That means the desig- teach at these times, your lesson nation should be on your business rates should reflect a higher rate. 4. Give back to the tennis industry as cards, email signature, club news- Consumers are accustomed to a USPTA Master Professional. You letter articles in your salutation, in paying for premium service and have contributed much to the indus- your posted bio in the pro shop, any availability, and your time is at a try in order to secure your USPTA signage around the club, on your premium! Master Professional status, but don’t teaching baskets, etc. There are let that initiative die. Make it a good fewer than 160 USPTA Master Pro- 3. Mentor your peers as a USPTA habit to continually offer your exper- fessionals in the world! Master Professional. Consider tise to the industry and continue to meeting with your teaching pro grow this great sport of tennis! 2. Price yourself as a USPTA Master peers every other month and offer Professional. You are the expert discussion groups to solve any prob- A USPTA Master Professional is and your experience and knowledge lems or concerns the local teaching the highest recognized classification should carry the greatest pricing. If professionals are encountering in our organization has to offer and is an you manage a staff, your lesson fees their daily lives. You have already earned level of professionalism that other industry organizations can relate to. CMAA (Club Managers Association of America) and the PGA both identify with this distinction because they offer similar attainable acknowledgements through rigorous educational accomplishments. This means a USPTA Mas- ter Professional may have an advantage when applying for club positions managed by these two organizations. In addition, compensation packages may reflect this earned certification, and offer greater opportunities for a better standard of living. You have chosen tennis as a lifetime career. Elite Professionals should consider investing in their careers and what better way to do that than invest- Master Professional ing in yourself! h Learn more at uspta.com > certification > categories of membership.

60 www.ADDvantageUSPTA.com

Career Development Exams, Conventions Upgrades Jan. 23 Northern Division Convention (5 credits) Fridley, Minn. Jan. 24 IHSTCA Winter Workshop Aurora, Ill. & PTCA I Jan. 30 Eastern Division Convention (5 credits) White Plains, N.Y. Jan. 30 Detroit Tennis Workshop Troy, Mich. (4 credits for PTCA I segment) Feb. 5 Midwest Division Convention (5 credits) Indianapolis Dec. 9 Redwood City, Calif. Feb. 6 California Division Convention (5 credits) Los Angeles Dec. 9 Minneapolis Feb. 7 Southwest Division Convention (5 credits) Phoenix Dec. 11-12 Houston* Feb. 7 Intermountain Division Convention (5 credits) Centennial, Colo. Dec. 13 Omaha, Neb. Feb. 13 Southern Division Winter Workshop Memphis, Tenn. Dec. 13-14 Boca Raton, Fla. Feb. 15 Hawaii Division Convention (5 credits) Honolulu Dec. 14 Hilton Head Island, S.C. Feb. 19 Texas Division Convention (5 credits) Horseshoe Bay, Texas Dec. 15 Naples, Fla. Dec. 15-16 Fresno, Calif. Feb. 19 Missouri Valley Division Convention (5 credits) Kansas City, Kansas Dec. 29 Des Moines, Iowa Feb. 21 Northern California Division Convention (5 credits) Stanford, Calif. Feb. 27 Mid-Atlantic Division Convention (5 credits) Virginia Beach, Va. * This course is held at the USPTA World Headquarters.

Exam reservations must be made at least 21 days prior to the dates listed. Each date includes an exam, upgrade and PTCA I unless noted. Exam cancellations must be received no later than 14 days before the exam, or a cancellation fee will be charged accordingly.

Applicant: late cancellation fee – $95; failure to cancel – application fee is forfeited. Certified members: late cancellation fee – $25; failure to cancel – $25 plus the upgrade fee is forfeited. Registration for another exam will not be accepted until cancellation fees are paid. TAUT Workshops Dec. 14 Robesonia, Pa. Dec. 14 Fayetteville, N.C. Dec. 14 Pittsfield, Mass. Dec. 19 Scottsdale, Ariz. Dec. 20 Kissimmee, Fla. Feb. 20 Eau Claire, Wis.

Go to www.coachyouthtennis.com for more workshops or to register.

Specialty Accredited Professional Coach courses Register your Accredited to instantly register your conference notebook and Professional Coach (APC) attendance to all seminars and cannot be scanned until the end Feb. 5 Target 22: Developing confident and specialty course credits specialty courses earning APC. of the session or the beginning earned with of the next session. confident competitors the USPTA To use the system at a seminar, Indianapolis; Larry Lauer, Ph.D. SmartCode general session or specialty If you do not have a Education course, you must scan two smartphone, you may use System. This QR codes. One QR code is on someone else’s. Forms are uses your your conference badge. The available upon request. smartphone second QR code will be in your

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Member News • USPTA Elite Professional Bob Mapes died • USPTA Elite Professional Ken Veney of Sydney, • USPTA Elite Professionals Wilson Pipkin and Oct. 31, 2014, in Florida. Mapes Australia, was inducted into the Bill Kurtain were inducted into the 2014 played college tennis at Baylor USTA Missouri Valley Hall of Fame. Middle States Division Hall of Fame. Pictured University where he earned He was selected for his tennis play, below with USPTA Vice President Diane Selke. bachelor’s and master’s degrees. dedication to volunteerism and his He was hired as the first tennis passion for improving the game. coach at Carroll High School in 1960. In 1962, Mapes became the head profes- • A team of juniors from Tennis Addiction (Exton, sional at the H-E-B Tennis Center, a position Pa.) won the WTT Philadelphia Freedoms 10U he held for 32 years, while simultaneously Tournament held at the Episcopal Academy coaching the University of Corpus Christi Ten- in Pennsylvania. The team was coached by nis Team from 1962 until 1973. His collegiate USPTA Professional Anthony DeCecco, TA win-loss record was 118-28-2. After retiring Owner and USPTA Middle States president. Pipkin from the tennis center in 1997, Mapes returned This 10U tournament was held in June 2014. to Carroll to again lead the Tigers tennis team. He led the team for three seasons as the head coach while grooming a successor. The team reached the state finals in 2002, where they ended the season ranked second in the state. Mapes was inducted into the Texas Tennis Hall of Fame in 1994 and the International Tennis Association National Intercollegiate Hall of Fame in 1999. Mapes’ additional honors Kurtain include the Texas Tennis Association Sessions Award, the USTA’s National Merit award and a year as president of the Texas Professional • Correction: Darryl Fornatora and Richard Tennis Association. • USPTA Professional Kevin Vaughn is in charge Schmidt were listed incorrectly in the De- of junior and adult programs as the new Director cember 2014 issue of ADDvantage. Fornatora • Former UCLA women’s tennis standout of Tennis for the Force-Sports Tennis Academy, and Tanja Janssen were the 2014 Mixed 40s Rochelle “Shelly” Solomon, a member of in Bedford Heights, Ohio. Vaughn is also now Doubles Players of the Year and Robin Keener the program’s first national head varsity coach for the boy’s team at Gilmour and Schmidt were the 2014 Mixed 45s Doubles championship team in 1981, Academy located in Gates Mills, Ohio. Players of the Year. We apologize for the error. died Oct. 7, 2014, in Fort Lauderdale, Fla. She was 51. Solomon was a star player for the Bruins during the 1981-82 seasons. She earned All-American honors during both of her seasons at UCLA. Solomon went on to play professionally on the WTA Tour, achieving a top 60 singles ranking. Solo- mon, a USPTA Professional, graduated magna cum laude from UCLA with a B.A. in Political Science and later graduated magna cum laude from Nova University Law School in 1991. She was a member of the Florida Bar since 1992, worked as Assistant State Attorney in Broward County, was Partner and Of Counsel for Coral Springs Law firm, and volunteered for Legal • USPTA Master Professional Bob Anderman and Mike Lissner, USPTA Elite Pro at Norbeck Country Aid Services. Shelly was also a Certified Life Club, brought 20 players from Maryland and North Carolina to attend the “What About Bob” clinic Coach and a member of the Broward County held at the Wintergreen Resort in Wintergreen, Va., Oct. 10-12, 2014. USPTA members Jonathan Women Lawyers’ Association. Sarosiek, David Hardy and Kostyantyn Khodirev assisted during the weekend-long program.

ADDvantage magazine editorial offices Managing editor Kimberly Forrester The opinions expressed in ADDvantage are those of the USPTA World Headquarters Circulation Kathy Buchanan authors and not necessarily those of ADDvantage or the 3535 Briarpark Drive, Suite One USPTA. Houston, TX 77042 Office hours: 8:30 a.m. - 5 p.m. Central time Phone – 713-978-7782 / 800-USPTA-4U Copyright© United States Professional Tennis Fax – 713-358-7794 ADDvantage is published monthly by the Association, Inc. 2014. All rights reserved. Reproduction of any portion of the magazine is not email – [email protected] United States Professional Tennis Association. permitted without written permission from USPTA.

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