press release
USG People main sponsor exhibition at Van Gogh Museum
Almere, 22 November 2006. USG People is the main sponsor of the Vincent van Gogh and Expressionism exhibition from 24 November 2006 to 4 March 2007. This prestigious exhibition will be held in Amsterdam’s Van Gogh Museum and will feature top works from the museum, from the Neue Galerie in New York, and other notable museums and private collections. USG People is, as an European service provider active in the areas flexible staffing and customer care-services and sees the sponsorship as an exquisite opportunity to distinguish herself in a very unique way.
The Vincent van Gogh and Expressionism exhibition stresses Van Gogh’s influence on the younger generation of pre-1914-1918 German and Austrian artists. The exhibition comprises almost 100 paintings and works on paper, and includes great names like Ernst Ludwig Kirchner, Max Pechstein, Alexej von Jawlensky, Wassily Kandinsky, Paul Klee, Oskar Kokoschka, Gustav Klimt and Egon Schiele.
Art plays an important role in the corporate philosophy at USG People. When the very first branches of Unique Uitzendburo (as it was then) opened in 1972, art featured in the interior design. And today, art forms a meaningful element in the culture of the now publicly listed company called USG People. Against this background, what could be more logical than to support this exhibition as the main sponsor.
USG People focuses on people and seeks to get the talent in the right place. At USG People we are convinced of the motivating , inspirational impact of art on our creative thinking. Creativity is mandatory in getting the right talent in the right position. In aiming for our goals, alongside the well-established routes, we must have creativity and originality; these represent a significant factor in showing the positive difference at our organisation
As an extension of our main sponsorship, USG People has commissioned a number of up-and-coming, talented, international artists to produce works based on Expressionism.
The paintings may appear realistic, but there is a strong subjective element. Hence the works evoke certain moods and emotions – be it melancholy, pleasure or confusion; and in this sense contemporary painting comes close to early 20th century Expressionism. All the artists involved have made their names in the international arena and are much sought after by collectors. During the exhibition these works will be shown in the dedicated USG Pavilion. A CD featuring music inspired by Vincent van Gogh will be played in the pavilion and on Friday evenings. All invites from USG People and her operating companies have the exclusive entrance to this USG Pavilion. On Friday nights this pavilion is accessible to every visitor of the museum.
Right from the start USG People company employees have received art-related gifts in the end-of-year holiday season. This year, exclusive silk-screen versions of the original works shown in the USG Pavilion will be created for our employees. The contacts and clients of USG People and its operating companies will also receive end-of-year gifts relating to the exhibition.
At USG People we view the main sponsorship of the Vincent van Gogh and Expressionism exhibition as an opportunity to link our top quality service provision and image with the equivalent excellence at the Van Gogh Museum. For USG People this is a prime chance to show what makes us special – and to do so with originality.
For more information contact Leo Houwen of USG People N.V., telephone +31 (0)36 529 95 00 1
Profile USG People USG People provides all forms of flexible staffing/employment and a service offering covering human resources, education & training and customer care. The group, with headquarters in Almere in the Netherlands, is active in 13 European countries – the Netherlands, Belgium, Luxemburg, Germany, Austria, Switzerland, Poland, France, Italy, the Czech Republic, Slovakia, Spain and Portugal.
The brand portfolio of USG People comprises the brands Start, Proflex, Creyf’s (General Staffing), Unique, Content, Technicum, Secretary Plus, StarJob, Financial Forces, Express Medical, Medi Interim, Ad Rem, Unique Receptel, SYS (Specialist Staffing), Innotiv, United Technical Solutions, United Technical Solutions Energy, Beaver ITServices, USG Capacity, HR Forces, Legal Forces (Professionals), Accea, Carela, United Restart, United Market Place (HR Services), Call-IT International and Telecom Direct (Customer Care Services).
For more information on USG People or its subsidiaries please visit our website: www.usgpeople.com
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