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Making Vinyl & the World of Physical Media Conference May 2-3, 2019 | Meistersaal | Berlin

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Making Vinyl & the World of Physical Media Conference May 2-3, 2019 | Meistersaal | Berlin ® MAKING VINYL & THE WORLD OF PHYSICAL MEDIA CONFERENCE MAY 2-3, 2019 | MEISTERSAAL | BERLIN www.media-tech.net | www.makingvinyl.com Supported by WELCOME TO BERLIN & ‘THE BIG HALL BY THE WALL’ By Larry Jaffee and Bryan Ekus We’re so fortunate to be holding this event at the majestic Meistersaal, a one-time concert hall but more famously the same physical space that held Hansa Studios, some 200 meters from The Wall, inspiring David Bowie to write and record there in the studio “Heroes.” Bowie moved to Berlin in 1997 because it was the capital of his childhood dreams and home of Expressionist art. There he produced new music that helped further develop him into “an artist of extraordinary brilliance and originality,” writes Heroes: Bowie and Berlin author Tobias Ruther. Write academics Dominick It’s fitting that our first Making Vinyl “There’s been a Detroit-Berlin connection Bartmanski and an Woodward in their conference in Europe takes place in since the early 1990s,” explains Detroit book Vinyl: The Analogue Record in Berlin, following two U.S. events in DJ Juan Atkins in a magazine article. the Digital Age (Bloomsbury, 2015) of Detroit that also celebrated the manu- Detroit’s Cass Corridor 15 years ago Berlin: “The city is often cited as an facturing rebirth of the vinyl record. wouldn’t be a neighborhood that you important ingredient in this cultural brew They’re practically twin cities that had would want to wander around, musician/ thathad vinyl as one of its key totems, fallen in disrepair, but embraced its rich entrepreneur Jack White told the first a benchmark of quality and authentic artistic culture to lift themselves out Making Vinyl audience in November simplicity at the time when the main- of their urban decay. Both Berlin and 2017. Industrial-minded Jack helped to stream thought in opposite ways or Detroit are globally recognized as gentrify the area by putting his Third did not think at all … In Berlin, vinyl is leaders in the techno DJ genre, which Man Pressing in his hometown of not just discussed and talked about as helped keep vinyl alive when most Detroit instead of his current base in something extraordinary. Rather, it is even in the music industry thought the Nashville. lived, experienced, experimented with format was as good as dead and buried. and enjoyed quite commonly.” 2 WELCOME TO THE LEGENDARY MEISTERSAAL That’s our goal with Making Vinyl and our friends at the MEDIA-TECH Association and their World of Physical Media program on Day One. Discerning consumers of all ages still relish the tactile nature of records, CDs and even cassettes, are and willing to pay much more for them even if the same music can be emanated from their smart-phones for a relatively nominal monthly subscription price. It defies Opened in 1913 as a concert hall, this Some Great Reward, and Black all technological and economic logic majestic Meistersaal room became Celebration between 1983 and 1986. that vinyl would be revived as a deluxe the home of Ariola Records in the product. 1960s when classical and opera In October and December 1990, the artists took advantage of its famous studio played host to U2 recorded But a dozen years after the first Record acoustics. In 1976 rock musicians parts of their album Achtung Baby, Store Day (RSD), it’s clear that this gravitated to the studio, then known which turned out to be the last global phenomenon has traction, as as Hansa Studio 2, where Bowie production there. evidenced by Making Vinyl’s opening in 1977 and 1978 recorded his panel with RSD representatives from groundbreaking albums Low and Thomas Meisel, co-founder of Hansa Germany, Great Britain, Italy, France, “Heroes” and produced his pal Studios and owner of the building, and Holland. Iggy Pop’s albums The Idiot and decided to reopen the Meistersaal Lust for Life.” in its original guise as a venue. Restoration began in March 1993 As the late great Leonard Cohen sang, It was Bowie who called the recording and lasted 18 months. The Meister- “First we take Manhattan, then we studio “The big hall by the Wall.” saal began hosting events again from take Berlin.” Hansa Tonstudio was also where October 1994. The program focused Depeche Mode recorded their on piano and recitals, theatre and albums Construction Time Again, readings. 3 PROGRAM DAY 1 MAY 2, 2019 12 45 16 00 Physical Media World Conference NETWORKING BREAK PANEL SESSION: MARKETING hosted by Michael Hosp, Board PHYSICAL MEDIA IN THE WORLD Member, MEDIA-TECH ASSOCIATION 13 45 OF DIGITAL CONTENT FIRESIDE CHAT: HOW TO MAKE Moderator: Christoph Diekmann, 11 00 MONEY WITH PHYSICAL MEDIA addvalue Consulting; WELCOME MESSAGES Moderator: Michael Hosp, CEO, Panelists: Kim Bayley; Entertainment Sven Deutschmann & Michael Hosp, kdg mediatech Retailers Association, Holger Wustlich, Board Members, MEDIA-TECH Speakers: Sven Deutschmann, Senior Direct of Sales & Marketing, ASSOCIATION & Bryan Ekus, CEO, Sonopress; and Günter Loibl, Universal Music Group; Seda Selin resident MAKING VINYLBerlin. Rebeat Innovation Parlak, Gfk; Steffen Gerlach, CEO, Capelight Pictures; Christian Winter, 11 20 14 30 ulturkaufhaus Dussmann, Berlin; KEYNOTE: RENÉ RENNEFELD: HOME ENTERTAINMENT TRENDS Connie Comeau, The ADS Group GET INSPIRED: THE HIT FORMULA ACCORDING TO THE JOURNALISTS How to use the power of music and Journalists share their views on what is 16 45 he five major aspects of success to the next big thing for the way physical THE BRILLIANT HISTORY OF THE improve and develop creative leader- content is produced, distributed and MEISTERSAAL & HANSA STUDIOS ship, team empowerment and sales consumed. Built as a chamber concert hall in 1912 performance Moderator: Sabine-Lydia Schmidt, at the heart of Berlin in Potsdamer ONLY CREATIVITY HAS THE POWER Designer, Cultural Manager, Label, Platz, the Meistersaal occupies the TO CHANGE YOU, YOUR TEAM, THE Unbreakmyheart Records same physical space when it was WORLD Panelists: Michael Fremer, Analog known Hansa Tonstudio, where brilliant Planet; Martin Burger, Mint Magazine; recordings were made since the early 12 00 Knut Schlinger, Musikwoche; Frank 1960s from countless artists including FORMATS IN NUMBERS Wonneberg, Author, The Vinyl Lexicon David Bowie, Depeche Mode, U2, The panel will talk with experts in music, R.E.M., Peter Maffay, Nina Hagen, movie, media about the market, formats 15 15 and Udo Jürgens. and the development to a “digital” line. NETWORKING BREAK Moderator: Rene Renefeld We are living in an incredibly exciting Panelists: Eduard Meyer, former Hansa time for recorded music and data. 15 45 engineer (David Bowie, Iggy Pop); Through the digital change, the physical FUTURE DEVELOPMENT AND Thilo Schmied, Berlin Music Tours; media industry must preserve to ensure PERSPECTIVE IN MASTER RIGHTS Reiner Maillard, Emil Berliner Studio. its journey benefits both content creators AND ITS IMPACT TO PRODUCTION and consumers of today and the future. CYCLES 17 15 This status is a tremendous opportunity Streaming grows, digital & physical BERLIN TRANSPLANT, RECORDING to rethink traditional processes in the sales decrease. Will streaming revenues ARTIST BOB MOULD industry and jointly develop new business finance new master productions? Bob Mould’s musical career has models. Recording quality increases as new spanned decades, from his pioneering Moderator: Sabine-Lydia Schmidt, sound formats are developed. Is there early ’80s work with Hüsker Dü to Designer, Cultural Manager, Label, a future for an equivalent product to be his solo work in singer-songwriter, Unbreakmyheart Records. sold? A future based on streaming will electronic, and rock modes, to the Speakers: Sara Valentino Tapedub, make physical media playback devices deafening pop sparkle of Sugar. Tom Nieuweboer, !K7 Music GmbH; obsolete. A major risk to every physical Originally from the U.S. state of Mathias Strobel, Bundesverband format? The master right: essential in Minnesota, Mould moved to Berlin Musiktechnologie; Dr. Birte Wiemann, the future development of hardware since 2017. His latest album is VUT e.V.; Sigrid Herrenbrück, Head and software sales. Sunshine Rock (Merge Records). of Press and Public Relations, Speaker: Christoph Diekmann, Bob will speak and perform. Bundesverband Musikindustrie e.V. addvalue Consulting 18 00 NETWORKING PARTY HOSTED BY THE MEDIA-TECH ASSOCIATION ND MAKING VINYL All registered participants are welcome to attend! 4 PROGRAM DAY 2 ® NOON 14 30 MAY 3, 2019 KEYNOTER: GERHARD BLUM, WHERE THE GROWTH IS HEADED Making Vinyl Conference SONY MUSIC INTERNATIONAL A cross-section from the “new” vinyl As Senior Vice President of Global industry, including brokers, packagers 9 00 Distribution & Supply Chain, Gerhard and turntable manufacturer, will openly WELCOME – BRYAN EKUS & Blum oversees manufacturing and trade notes about what’s expanding and LARRY JAFFEE, MAKING VINYL distribution for Sony Music International. importantly, sustaining the consumer CO-FOUNDERS During his 24 years with the music market. major, he has witnessed dramatic changes Moderator Larry Jaffee, Making Vinyl 9 15 in the music industry – from the rise of Speakers: Karen Emanuel, Key RECORD STORE DAY IN EUROPE: digital downloads and streaming, to the Production; Gregory Pezard, Kairos THE GROWTH CONTINUES decline of the CD, and the surprising Club; Chris Keats, VDC Group; Heinz A little more than a week after the comeback of the vinyl record. Lichtenegger, Pro-ject Audio Systems annual global celebration, discover the winning formulas for record-break- 12 30 15 00 ing sales from RSD reps in Germany, LUNCH NETWORKING BREAK France, Great Britain, Spain, and Italy in expanding the vinyl-buying audience. 13 30 15 30 Moderator: Michael Kurtz, RSD co-founder THE COMMUNICATIVE POWER HOW TO BUILD A VINYL PLANT IN Speakers: Kim Bayley, RSD Great OF KILLER PACKAGING THE DIGITAL AGE Britain; Pascal Bussy, RSD France; The vinyl record resurgence is being Building a new pressing plant from Jan Köpke, RSD Germany; Danilo driven largely by the tactile nature of scratch is quite an undertaking from Durante, RSD Italy; Esther Vollebregt, the format, a clear advantage over both a financial and technological RSD Netherlands streaming and digital downloads.
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