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Britain's Great Tours

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Britain's Great Tours BRITAIN’S GREAT TOURS SPONSORSHIP & PARTNERSHIP OPPORTUNITIES WHO ARE SWEETSPOT? • SweetSpot Group Ltd are the UK’s leading cycle event organiser, having created and successfully delivered Britain’s key professional cycling events The Tour of Britain, The Women’s Tour, The Tour Series and RideLondon • These events are well established on the global cycling calendar: • The Tour of Britain: 2004 – 15 editions held to date • Tour de France: Grand Depart – 2007 • The Tour Series: 2009 – 11 editions held to date • RideLondon: 2013 – 6 editions held to date • The Women’s Tour: 2014 – 6 editions held to date WHO ARE SWEETSPOT? DOING THINGS DIFFERENTLY SINCE 2004 2004 Inaugural Tour of Britain 2007 Grand Départ of the Tour de France (London) delivery partner 2009 Tour Series - city centre televised cycle races introduced 2010 Introduction of The Great Tour - a 64-day circumnavigation of the British coastline 2012 Prudential RideLondon - Olympic legacy cycling events and world’s greatest festival of cycling delivery partner 2014 First Women’s Tour 2019 OVO Energy Women’s Tour - expands to six stages for the first time in its history 4 WE HAVE A BOLD VISION FOR THE TOURS Inspire the next generation of riders Increase the scale and global recognition of the events Spearhead initiatives to reduce the carbon footprint of cycling events Improve the health and wellbeing of Britain through cycling PROMOTE CYCLING LIVE TV COVERAGE ‘WOMEN ON OUR GREEN PLAN INFRASTRUCTURE OF WOMEN’S TOUR WHEELS’ 5 © SweetSpot 2019 Assets and rights are subject to final agreement WHY CYCLING? UK cycle Cycling In the UK over 42% industry is worth related 1.7m of people aged business A bicycle is sold 5+ 3x more generates roughly every people aged own or have than the UK 18+ access steel industry £5.4b 10 cycle every to a bicycle and employs day or nearly that’s twice as many every day n secs c.25m people for the UK “The UKpeople! has the opportunity to leadeconomy the world” Steve Garidis The Bicycle Association operationseach director year 6 Sources: https://www.cyclinguk.org/statistics The Value of the Cycling Sector to the British Economy CYCLING FOR SOCIAL CHANGE PROMOTING PARTICIPATION SHOWCASING TOURIST ICONS REINFORCE HOST VENUES’ AND COMMUNITY AND LANDMARKS KEY MESSAGING INCLUSION EFFECTIVE USE OF PROMOTING COMMUNITY ECONOMIC IMPACT EXISTING INFRASTRUCTURE HEALTH AND WELLBEING 7 OUR SPECTATORS MEN 63% WOMEN 37% 5% AGED 16-24 55% 47% 62% 12% AGED 25-34 TRAVEL TO EVENTS ATTEND WITH FAMILY INSPIRED TO CYCLE 23% AGED 35-44 34% AGED 45-54 19% AGED 55-64 7% AGED 65+ 88% 3,500 4.7 £118 DESCRIBE RACE HOSPITALITY AVERAGE RATING AVERAGE SPEND AS VERY ENJOYABLE GUESTS OUT OF 5 PER HEAD 8 WHY PARTNER WITH THE TOURS? Unique event Showcases the Platform to deliver format - multiple ‘best of Britain’ messages of stages and sustainability, locations gender equality, community Year round Large loyal and Free-to-air event news & captive audience broadcast communications at event and in coverage extends platform home race action and event awareness Proven ROI Sponsor family with Be a part of provided via 3rd heritage and making Britain a party evaluation longevity ‘great cycling nation’ 9 WHAT IS THE OVO ENERGY TOUR SERIES? The OVO Energy Tour Series is a fun, fast and free cycling event. Taking place in towns and city centres, the rounds gather large crowds Launched in 2009, the series sees Britain’s best male and female riders competing against each other in a unique, team based format as part of a full day of sporting and community based cycling-focused activities. British sporting heroes Laura Kenny, Dani King, Joanna Rowsell-Shand, Ed Clancy, Elinor Barker and Dame Sarah Storey have all competed in the series during its 11 years. Currently the series is used as a development platform for the talented young cyclists. 10 OVO ENERGY TOUR SERIES UK’S TOP DOMESTIC MULTIPLE RIDERS INC. CITY ROUNDS WORLD & CENTRE OF RACING ACROSS THE UK OLYMPIC CIRCUIT A UNIQUE FORMAT CHAMPIONS OF UP TO 1.5KM MALE & 10K 2.7M+ FEMALE ROADSIDE CUMULATIVE TV EVENTS SPECTATORS AUDIENCE PER ROUND 2018* *Does not include demand or catch-up TV 11 2019 OVO ENERGY TOUR SERIES MEDIA COVERAGE UK TOTAL TV TWITTER NAT PRESS VIEWERS IMPRESSIONS ARTICLES 407K 25M 52 NO. OF BROADCAST NO. ONLINE FACEBOOK REACH MARKETS ARTICLES 350K 66 COUNTRIES 252 1M CUMULATIVE AUDIENCE UNIQUE 28 HOURS VIDEO VIEWS WEBSITE BROADCAST 482K VISITS IN THE UK 153K 12 RETURN ON INVESTMENT UP TO 64% OF £300K SPECTATOR MEDIA BOOST TO PLATFORM TO S ARE VALUE OF THE ENGAGE THE INSPIRED TO LOCAL £250K FOR CYCLE LOCAL COMMUNITY THE AREA ECONOM MORE Y OFTEN 13 2019 RESULTS Women’s Overall Winner: Brother UK - Tifosi p/b OnForm Men’s Overall Winner: Canyon dhb p/b Bloor Homes 14 COMMUNITY ENGAGEMENT Engaging Schools Support from local forces Promoting a Healthy and Active Lifestyle Local Cycling Club 15 COMMUNITY ENGAGEMENT Support from local forces 16 SWEETSPOT PROVIDES • Full technical meetings and support for all event logistics and planning with the host venue team • Nominated project manager at SweetSpot including additional support with PR and B2B conversations around sponsorship opportunities • Risk Assessments and Health and Safety checks and reports • Security management • Event Management delivery on the day • Barriers, hospitality, signage, structures, logistics, infrastructure and branding • Photo finish facilities • Placement of television coverage, TV Production and Broadcasting including interview with a representative from the host destination • Riders • Prize Money 17 ….also… Full national PR and Comms Plan (and delivery), including: • National launch event • Local/regional launch event • Regular press releases announcing race developments, teams, sponsors and rider updates Marketing Support and Promotion: • Event website • Social media channels (Facebook, Twitter, Instagram, YouTube) • Community engagement support for schools, businesses and cycling clubs • Public competitions • Creation and sales of race programme 18 HOST VENUE RESPONSIBILITIES • Start/Finish Road Closure and suspension of parking on race circuit • Public Order Policing • Road closure application and advertising • Traffic management • Road Quality: sweeping, pot holes (if necessary) • First Aid cover (for the public) • Advertising sites for one month prior event • 30 stewards and 60 SIA accredited marshals • Water supply for start/finish gantry & hospitality • Flower bouquets for the winners • Temporary structure permissions over highways • Merchandise and license permissions applicable to event • Provision of suitable venue for Media Centre 19 HOSTING FEES Year Date Event Stage Hosting Fee 2020 May OVO Energy Tour Series TBC £75k + VAT 20 For more information, please contact [email protected].
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