Harris Buzz Report #70
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Harris Buzz report #70 Awareness, discussion & excitement for the latest tech and entertainment news Dec 2016 fieldwork about us We are a full service research agency specialising Our contact details in technology, telecoms, media and entertainment. Steve Evans – entertainment We offer a full range of services, including: [email protected] 07849 172 341 concept testing Lee Langford – technology & telecoms product/service launching, including pack testing [email protected] 07966 339 606 new product development Martin Bradley – media & entertainment product/service configuration [email protected] 07748 541186 communications testing and tracking brand equity / extension / tracking Stephen Timms – technology [email protected] 07989 387 139 satisfaction, loyalty & stakeholder relationships segmentation Denholm Scotford – business market sizing / share / opportunities development [email protected] 07989 388 164 youth and kids research employee research www.harris-interactive.co.uk global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities If you like Buzz, you may like... The Internet of Things (IOT) is becoming a Harris Interactive online communities reality and our lives are increasingly smart facilitate an ongoing conversation with with usage of devices like smartphones and Concept Express™ enables you to make your customers, putting them at the heart of everything you do. tablets absolutely mainstream. faster decisions on product and service concepts prior to launch – for less budget Award winning full-service research Harris SmartLife is an ambitious report and without compromising on quality. design and category expertise meets looking at a whole range of existing and best-in-class community platform technology. upcoming devices, services and technologies Users of the new service will be able to test that will affect our everyday lives, whether it’s up to eight concepts at a time, across a With real-time reporting and global being entertained, life in the home, in the general population audience, receiving respondent access panels – all under kitchen, out and about and in the car. results in less than 24 hours; or amongst a one roof. targeted audience within several days. Click here for more details and contact us to find out more about Contact us to find out more Harris SmartLife: Contact us to find out more [email protected] Pete Cooke +44 (0)7989 387 093 [email protected] Steve Evans [email protected] Steve Evans +44 (0)7849 172 341 +44 (0)7849 172 341 3 In this report we look at: What is “Buzz”? Planet Earth II on BBC1 Each month, we find out the I'm a Celebrity 2016 Final on ITV “buzz” of a dozen or so recent or Grand Tour on Amazon Prime upcoming releases/products for The launch of Amazon Music Unlimited technology, telecoms, media and Netflix introduces downloads to watch offline entertainment. The Last Guardian video game We find out 3 key buzz metrics The Apprentice 2016 BBC1 per news item/release/product: Watch_Dogs 2 video game 1.1 level of awareness & Dead Rising 4 video game familiarity Steep video game 2.2 degree to which it generates Final Fantasy 15 video game discussion among peers TalkTalk wi-fi router passwords 'stolen' 3. degree of excitement it Fitbit confirms Pebble takeover deal 3 generates . Robust quantitative method The Harris Buzz study results disclosed in this report may . Conducted via the Harris Interactive GB Online Omnibus not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or . 1,876 respondents, fieldwork 12-16 December 2016 registered trademarks of their respective owners. Data weighted to be representative of GB national demographics aged 16-64 4 Metric 1 of 3 Awareness buzz How we asked the question Please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each… extremely familiar very familiar awareness somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. We gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. When considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched Awareness buzz extremely very somewhat know name never familiar familiar familiar only heard of Planet Earth II on BBC1 21% 20% 24% 17% 18% TV shows dominate the I'm a Celebrity 2016 Final on ITV 23% 16% 23% 25% 14% awareness list this December. The Apprentice 2016 BBC1 14% 14% 26% 31% 14% Planet Earth II aired on BBC One tops the poll this wave, closely Grand Tour on Amazon Prime 13% 15% 23% 22% 28% followed by 2016’s I’m a Celebrity Netflix introduces downloads to watch offline 7% 11% 18% 18% 46% final. TalkTalk wi-fi router passwords 'stolen' 5% 9% 18% 13% 56% The Apprentice, another BBC One rd The launch of Amazon Music Unlimited 4% 8% 17% 18% 52% show, ranks 3 and the long awaited Grand Tour available on Final Fantasy 15 video game 4% 7% 14% 19% 56% Amazon Prime ranks 4th. Watch_Dogs 2 video game 4% 7% 12% 12% 65% Amazon’s flagship show generated Dead Rising 4 video game 3% 7% 13% 15% 61% higher awareness than Netflix’s The Last Guardian video game 2% 5% 11% 11% 71% news of downloadable content. Fitbit confirms Pebble takeover deal 1%5% 8% 10% 75% All the top 4 stories rank within out top 200 all-time list (overleaf). Steep video game 2% 4%8% 6% 79% base: all GB 16-64 (1,876) © Harris Interactive 6 Awareness buzz top 200 all time list Brexit 94 iPlayer needs TV Licence 72 EU £13bn bill for Apple 62 Sites go offline SOPA 56 David Bowie dies 93 Bake Off new series 71 I'm a Celebrity'16 Final 61 Terminator: Genisys 56 2015 UK Election 90 Eurovision 2015 71 Finding Dory 61 Suicide Squad 55 London 2012 opening 89 Matt LeBlanc on TopGear 71 Samsung recall Note 7 61 Amazon P offline 55 Phone hacking 89 The Voice UK launched 70 BBC1 Apprentice S11 61 Chris Moyles leaves 55 Jimmy Savile scandal 88 Wiggins wins BBC Sport 70 Entwistle resigns 61 Goal-line technology 55 Michael Jackson’s doc 88 BBC3 digital-only 70 Paddington movie 61 iPhone 4S 55 Queen's 90th 87 Strictly new series 2016 69 50 Shades of Grey book 60 iPlayer 30 days 55 Terry Wogan dies 86 12 Yrs a Slave best film 69 BBC Three dropped 60 The New iPad 55 HMV administration 86 Blatter resigns 69 Children in Need gig 60 Porridge/AYB Served 55 J.Clarkson suspended 86 Minions movie 69 Clarkson/Amazon 60 The Apprentice 2016 54 Olympic torch relay 86 Google UK tax controversy 69 Dark Knight Rises movie 60 Facebook “Timeline” 54 Murray loss Wimbledon 83 Charlie Sheen in news 68 Game chain bust 60 Grand Theft Auto V 54 Oscars 2012 83 David Moyes sacked 68 iPhone 5 60 Mad Max: FR 54 Wimbledon final '16 83 Felix Baumgartner dive 68 Les Misérables movie 60 Man of Steel movie 54 Final Harry Potter 82 Men In Black 3 movie 68 Jason Bourne 59 Microsoft buy Skype 54 Steve Jobs dies 82 Adele album '25' 67 Bourne Legacy movie 59 Rogue Nation movie 54 Alex Ferguson retires 81 50 Shades of Grey movie 67 Pornography filters 59 Star Wars/Disney deal 54 eBay hack 81 Murray Sports Person’y 67 Sherlock S03 on BBC1 59 Facebook WhatsApp 53 EURO 2012 81 New Strictly BBC1 67 The Great Gatsby movie 59 Godzilla movie 53 London 2012 tickets 81 Titanic 3D movie 67 Windows 8 launched 59 Life of Pi movie 53 Stars at jubilee concert 81 TalkTalk cyber-attack 67 The Secret Life of Pets 59 Nintendo 3DS 53 Chris Evans quits Top Gear 81 iPhone 7 release 66 #nomakeupselfie 58 Steve Jobs resigns 53 2014 Glasgow Games 80 Free TV licences>75s 66 IE9 launched 58 The Wolverine movie 53 Baftas 2012 80 The Hobbit movie 66 Internet ‘trolls’ id’d 58 Despicable Me 2 52 Blockbuster admin’n 80 Windows 10 66 iPhone 6 and 6 Plus 58 England lose Ashes 0-5 52 Brits 2012 80 Batman v Superman 66 Matt Smith last Dr Who 58 Fast & Furious 6 movie 52 Star Wars: TFA movie 79 Planet Earth II 65 Samsung fined 58 James Arthur X Factor 52 2014 FIFA Brazil 79 Brexit Court ruling 65 The Inbetweeners 2 58 Mrs Brown’s Boys 52 Top Gear S26 (2016) 78 Oscars 2013 65 Twitter super-injunct 58 Muppets Most Wanted 52 EURO 2016 78 Comic Relief 2013 64 X-Men: Apocalypse 58 Prometheus movie 52 Leicester win League 77 DAB Radio 64 Amazon Kindle Touch 57 X-Men:DoFP movie 52 Murdoch questions 77 Dawn Planet Apes 64 Big Brother re-launch 57 Capt.America:Civil War 52 The Jungle Book movie 77 Freeview HD 64 ENG Ashes win 57 Star Trek Beyond 51 Oscars 2016 77 Murdoch not fit person 64 Iron Man 3 movie 57 Amazing Spiderman 2 51 2016 Grand National 76 Peter Capaldi Dr. Who 64 Leveson Report 57 Call of Duty: MW3 51 Facebook shares 76 AbFab: The Movie 64 Murdoch’s BSkyB bid 57 CoD: Black Ops III 51 Jimmy Carr tax 76 2015 BAFTA Awards 63 Star Trek Into Darkness 57 HG: Mockingjay 1 51 Skyfall movie 76 3D TV sets 63 The Inbetweeners 57 Ice Age 4 movie 51 Rio 2016 opening 75 Dr Who 50th Anniv’y 63 The Sun on Sunday 57 iPhone 5S/5C 51 GBBO move to C4 74 Google brand change 63 Dr Who Series 9 57 Taken 3 51 BlackBerry outage 74 I'm a Celebrity Final15 63 BBC1 Mrs Brown’s Boys live 57 The Interview 51 Britain’s Got Talent 74 New series of Dr Who 63 GoT Series 6 56 Victoria drama series 51 Golden Globes 2012 74 Brits 2013 62 4G UK Live 56 The Revenant 51 PS3 accounts hacked 74 Doctor Who series 8 62 Amazing Spider-Man 56 Grand Tour on Prime 50 Brits 2016 74 Gov’t email spying 62 Facebook new design 56 Samsung Galaxy S7 50 GBBO new series 2016 73 Spectre movie 62 iPad 2 56 BT buy EE 50 Jurassic World 73 Oscars 2015 62 JK Rowling reveal 56 iPhone secretly tracking 50 Justin Bieber arrested 73 Pokemon Go! Game 62 Lincoln movie 56 PS & Xbox Live disrupt 50 Prince Harry naked 72 Chilcot Report 62 Mockingjay Part 2 56 The Hobbit: TBFA 50 Awareness buzz all-time list outside of top 200 Whatsapp encryption 50 Streaming/Off.