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JULY 30, 1956 35c PER COPY AeTIB3dVdS1aN 3N 9S0K(P %t30 on; o8aa3IMG TÉYCi tCaeagvi Q01 V aB91104 ieanq.lnataa^V «9N Bo>3G R1a op _Ar-1w. ..11G COMPLETE INDEX Page 10 H D <. 0 ore IC. COLLEGE AUG 1 'romotion Practices 'viewers,4., Y (1( reopardized by FTC L1 Page 31 .:`Iver i -Year Spot Plan n Works for Latex rating Page 33 BC Offers Solution point! )r Major Market Tv Page 39 The dominant station serving Richmond, Petersburg and Central Virginia Number of TV homes TV homes per rating point ongressional Probes In Grade B area projected to Grade B area 'roduced Few Laws WXEX -TV 205,000 2,050 Page 46 STATION B 175,400 1,754 STATION C 174,800 1,748 Revenue for 1955 WXEX -TV delivers 16.9% more TV homes than Station B- 17.3% more than Station C. Vas $744.7 Million WXEX -TV gives you a bonus of better than 2 TV homes with every 12 homes you buy. Page 50 Station B is now operating on interim low power and tower. On this basis. the Grade B area of WXEX -TV delivers 58.3 more TV homes than does Station B. Service contours of stations considered are for maximum power and tower calculated by Kear & Kennedy (consulting radio engineers, Washington, D. C.) from information on file with FCC, and based on latest available ARF figures updated to June 1, 1956. NBC BASIC -CHANNEL 8 87e/ Tom Tinsley, President Irvin G. Abeloff, Vice Pres. E BUSINESSWEEKLY OF National Representatives:xxv Select Station Representatives in New York, Philadelphia, Baltimore, Washington. DIO AND TELEVISION Forjoe & Co. in Chicago, Seattle, San Francisco, los Angeles, Dalles, Atlanta. ... NOT SEVENTEEN? YES ... WBRE -TV does have a 17 County Coverage To reach the Top TV audience in Northeastern Pennsylvania there is only one station to buy .... that's WBRE -TV .. which gives you a Million Watts of Power, the highest program ratings, a colossal set count of *315,000, the Nation's 24th market with a population of almost 2,000,000, 33% more coverage than the second station and 60 to 400% more than all the other TV stations in the market. WBRE-TV is the local, regional and Na- tional advertisers' logical medium to reach the 400,000 families on N. E. Pennsylvania with a buying poten- tial of nearly $2,000,000. * RETMA Report of April, 1956 It is a Zoological fact that the height of a Giraffe from the bottom of its Iront feet to the top of its head has towered 17 feet and more ... the better to reach the choice fender leaves. leNE" AN '" BASIC BUY : National Representative : The Headley -Reed Cc. TV Channel 28 Counties Covered: LUZERNE LACKAWANNA LYCOMING COLUMBIA VfiLKESLARRE, PA. SCHULYKILL NORTHUMBERLAND MONROE PIKE WAYNE WYOMING SULLIVAN SUSQUEHANNA BRADFORD UNION SNYDER MONTOUR CARBON The Radio Leader in Des Moines! A COWLES OPERATION DES MOINES RAD 72 FIRSTS OUT OF 72 QUARTER HOURS ln NEW Pulse Survey! TUNE - IN UP - - - COST PER THOUSAND DOWN! K R N T Leads Morning, Afternoon and Evening! ...and has for years and years! K R N T Is Your Basic Buy In Iowa! KATZ HAS ALL THE FACTS ON THE STATION WITH THE FABULOUS PERSONALITIES AND THE ASTRONOMICAL RATINGS Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. DALLAS: THE EYES OFTEXAS ARE ON KRLD -TV HAS THE GREATEST DALLAS VIEWING AUDIENCE BY, FAR, OF ALL DALLAS -FT. WORTH TV STATIONS MONDAY THROUGH FRIDAY 7 AM 12 MID. STATION AVERAGE AUDIENCE KRLD -TV 41 STATION B 29% STATION C 22% STATION D 8 % SUNDAYS KRLD -TV 48% STATION B 31 % STATION C 12% STATION D 9 % These averages have been determined by the use of the Telepulse Report, Dallas Metropolitan Area, April, 1956. NO OTHER TV STATION IN TEXAS GIVES YOU AS MUCH COVERAGE AS MAXIMUM... .POWER Owners and operators of KRLD - 50,000 Watts, The Dallas Times Herald Station, Herald Square, Dallas 2, Texas. JOHN W. RUNYON, Chairman of the Board - CLYDE W. REMBERT, President REPRESENTED BY THE BRANHAM COMPANY Page 4 July 30, 1956 BROADCASTING TELECASTING closed circuit: CBS NOW IN ACT Philadelphia federal FORMER FCC Comr. Frieda B. Hen - ties of talent booking agencies like MCA grand jury investigation of NBC- Westing- nock, who entered private law practice in and Wnt. Morris organization. house swap of Philadelphia -Cleveland sta- Washington upon expiration of her term BT tions now has been extended to CBS. Com- year ago, on Aug. 1 leaves law firm of MATERIALIZING Shuffling of NBC - pany records and memoranda bearing on Davies, Richberg, Tydings, Beebe & Lando. TV's fall nighttime program plans still in Westinghouse -NBC, it's understood, have It is understood she plans to open her otvn process but probable outcome is beginning been subpoenaed by grand jury, which law office, specializing in communications to take form. It's all still unofficial but previously had examined top executives and administrative matters. Goodyear and Alcoa reportedly have now of both NBC and Westinghouse. It's pre- BIT agreed to cut their alternate sponsorship sumed that data sought covers not only SUGG'S SOJOURNS With approval by of Sunday 9 -10 p.m. period from 26 to affiliation matters but also Westinghouse FCC fortnight ago of $3.5 million sale of 20 apiece, with 10 of remaining 12 being sponsorships on CBS networks. ch. 13 WTVT (TV) by Tampa Television filled by Bob Hope Chevy Show on monthly BT Co. to WKY Radiophone Inc. (Oklaho- basis and other two to be filled by "one - NARTB this week is mailing to its "opin- ma Publishing Co. subsidiary, which also shots." Dinah Shore, who had been slated ion leader" list new brochure titled "Amer- owns WKY -AM -TV Oklahoma City and to share Tuesday nights with Hope under icans Speak Out for Free Tv." It quotes WSFA -AM -TV Montgomery, Ala.), P. A. Chevrolet sponsorship, seems headed for independent surveys, newspaper polls and (Buddy) Sugg, executive vice president and Friday 9 -10 period once a month, while letters to FCC as overwhelming vote of general manager of OPC's broadcast prop- Tuesday 8 -9 time is apt to be filled by confidence for present system of free erties, personally will manage Tampa fa- half -hour shows three nights out of four. broadcasting as against pay television. cilities, spending three weeks each month Hallmark's six Maurice Evans productions "Opinion leader" list includes members of there. Eugene B. Dodson, now assistant seem destined to move from Sunday after- Congress, governors, college presidents, manager of WKY- AM -TV, becomes resi- noon to Sunday evening time, some at school superintendents and others in upper dent manager of those stations upon for- 7:30 -9 p.m. and others at 9- 10:30. strata, to extent of about 3,000 names. mal transfer. BIT BT BT NEGOTIATIONS are underway for sale MONEY IN THE POT Still cooking on WHATEVER happened to Dr. Edward of ch. 5 WINO -TV West Palm Beach front burner is $10 million dollar offer of Bowles, MIT professor, and his ad hoc (NBC and CBS affiliations) by Theodore Granik - William H. and WINO J. H. Whitney & Co. for Midwest radio - committee of engineers? They're not in Cook to tv properties (one vhf tv and one am in ma- limbo, although news of activities has been that city, John H. Phipps, owner of WCTV jor market, plus one uhf tv and 250 -wattcr (nighty slim in recent months. Report to (TV) Thomasville, Ga., WTAL Tallahassee in secondary) with likelihood that it will Senate Commerce Committee has been and WTYS Marianna, both go one way or other this week [CLOSED drafted by subcommittee under Ralph Har- Fla., for sun: in excess of $750,000. Sales CutculT, July 23]. Stations' identities not mon, Westinghouse Broadcasting Co. This agreement may be signed this week. revealed by BT in event principals decide draft was submitted to Dr. Bowles, who BIT not to sell. Acquisitions would give Whit- hopes to get full committee to okay it so BIG 10 PLANS Big 10 is on the thresh - ney company (Jock is brother -in -law of it can be submitted to Senate by mid-Sep- hold of precedent- departing deals involv- CBS Chairman William S. Paley) its third tember. Proposal is, unless changed by ing its live basketball and filmed football and fourth CBS -TV affiliates. Whitney now full committee, for major Congressional packages. On former, innovation in net- owns ch. 6 KOTV (TV) Tulsa and con- appropriation so FCC can farm out re- work tv is involved with proposed forma- trols ch. 11 KGUL -TV Galveston -Hous- search contracts among universities and tion of independent network comprising ton. laboratories to make independent audit of 30 -plus tv stations in conference's seven BT spectrum front technological as well as state area. Newly- formed Sports Network FRANK P. SCHREIBER, former vice economic and social viewpoint. Inc., New York, which has been serving president and general manager of WGN- BIT as sort of cable broker with AT &T, is han- AM-TV Chicago, is functioning in execu- BRANCH OFFICE: SEATTLE Kenneth dling deal now and obtaining station clear- tive capacity these days at Chicago Local Cox, special counsel of Senate Commerce ances. Plan is to sell 13 -game series (start- 1031 of International Brotherhood of Elec- Committee on its tv investigation, returned ing Dec.
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