JULY 30, 1956 35c PER COPY

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COMPLETE INDEX Page 10

H D <. 0 ore IC. COLLEGE

AUG 1 'romotion Practices 'viewers,4., Y (1( reopardized by FTC L1 Page 31 .:`Iver i -Year Spot Plan n Works for Latex rating Page 33

BC Offers Solution point! )r Major Market Tv Page 39 The dominant station serving Richmond, Petersburg and Central Virginia Number of TV homes TV homes per rating point ongressional Probes In Grade B area projected to Grade B area 'roduced Few Laws WXEX -TV 205,000 2,050 Page 46 STATION B 175,400 1,754 STATION C 174,800 1,748 Revenue for 1955 WXEX -TV delivers 16.9% more TV homes than Station B- 17.3% more than Station C. Vas $744.7 Million WXEX -TV gives you a bonus of better than 2 TV homes with every 12 homes you buy. Page 50 Station B is now operating on interim low power and tower. On this basis. the Grade B area of WXEX -TV delivers 58.3 more TV homes than does Station B.

Service contours of stations considered are for maximum power and tower calculated by Kear & Kennedy (consulting radio engineers, Washington, D. C.) from information on file with FCC, and based on latest available ARF figures updated to June 1, 1956.

NBC BASIC -CHANNEL 8 87e/ Tom Tinsley, President Irvin G. Abeloff, Vice Pres. E BUSINESSWEEKLY OF National Representatives:xxv Select Station Representatives in New York, Philadelphia, Baltimore, Washington. DIO AND TELEVISION Forjoe & Co. in Chicago, Seattle, San Francisco, los Angeles, Dalles, Atlanta. ... NOT SEVENTEEN?

YES ... WBRE -TV does have a 17 County Coverage

To reach the Top TV audience in Northeastern Pennsylvania

there is only one station to buy .... that's WBRE -TV ..

which gives you a Million Watts of Power, the highest

program ratings, a colossal set count of *315,000, the

Nation's 24th market with a population of almost 2,000,000, 33% more coverage than the second station and 60 to 400% more than all the

other TV stations in the market.

WBRE-TV is the local, regional and Na- tional advertisers' logical medium to

reach the 400,000 families on N. E.

Pennsylvania with a buying poten- tial of nearly $2,000,000. * RETMA Report of April, 1956

It is a Zoological fact that the height of a Giraffe from the bottom of its Iront feet to the top of its head has towered 17 feet and more ... the better to reach the choice fender leaves.

leNE" AN '" BASIC BUY : National Representative : The Headley -Reed Cc. TV Channel 28 Counties Covered: LUZERNE LACKAWANNA LYCOMING COLUMBIA VfiLKESLARRE, PA. SCHULYKILL NORTHUMBERLAND MONROE PIKE WAYNE WYOMING SULLIVAN SUSQUEHANNA BRADFORD UNION SNYDER MONTOUR CARBON The Radio Leader in Des Moines!

A COWLES OPERATION

DES MOINES RAD

72 FIRSTS OUT OF 72 QUARTER HOURS ln NEW Pulse Survey!

TUNE - IN UP - - - COST PER THOUSAND DOWN!

K R N T Leads Morning, Afternoon and Evening! ...and has for years and years!

K R N T Is Your Basic Buy In Iowa!

KATZ HAS ALL THE FACTS ON THE STATION WITH THE FABULOUS PERSONALITIES AND THE ASTRONOMICAL RATINGS

Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. DALLAS: THE EYES OFTEXAS ARE ON

KRLD -TV HAS THE GREATEST DALLAS VIEWING AUDIENCE BY, FAR, OF ALL DALLAS -FT. WORTH TV STATIONS

MONDAY THROUGH FRIDAY 7 AM 12 MID. STATION AVERAGE AUDIENCE KRLD -TV 41 STATION B 29% STATION C 22% STATION D 8 %

SUNDAYS KRLD -TV 48% STATION B 31 % STATION C 12% STATION D 9 %

These averages have been determined by the use of the Telepulse Report, Dallas Metropolitan Area, April, 1956.

NO OTHER TV STATION IN TEXAS GIVES YOU AS MUCH COVERAGE AS

MAXIMUM... .POWER

Owners and operators of KRLD - 50,000 Watts, The Dallas Times Herald Station, Herald Square, Dallas 2, Texas. JOHN W. RUNYON, Chairman of the Board - CLYDE W. REMBERT, President REPRESENTED BY THE BRANHAM COMPANY

Page 4 July 30, 1956 BROADCASTING TELECASTING closed circuit:

CBS NOW IN ACT Philadelphia federal FORMER FCC Comr. Frieda B. Hen - ties of talent booking agencies like MCA grand jury investigation of NBC- Westing- nock, who entered private law practice in and Wnt. Morris organization. house swap of Philadelphia -Cleveland sta- Washington upon expiration of her term BT tions now has been extended to CBS. Com- year ago, on Aug. 1 leaves law firm of MATERIALIZING Shuffling of NBC - pany records and memoranda bearing on Davies, Richberg, Tydings, Beebe & Lando. TV's fall nighttime program plans still in Westinghouse -NBC, it's understood, have It is understood she plans to open her otvn process but probable outcome is beginning been subpoenaed by grand jury, which law office, specializing in communications to take form. It's all still unofficial but previously had examined top executives and administrative matters. Goodyear and Alcoa reportedly have now of both NBC and Westinghouse. It's pre- BIT agreed to cut their alternate sponsorship sumed that data sought covers not only SUGG'S SOJOURNS With approval by of Sunday 9 -10 p.m. period from 26 to affiliation matters but also Westinghouse FCC fortnight ago of $3.5 million sale of 20 apiece, with 10 of remaining 12 being sponsorships on CBS networks. ch. 13 WTVT (TV) by Tampa Television filled by Bob Hope Chevy Show on monthly BT Co. to WKY Radiophone Inc. (Oklaho- basis and other two to be filled by "one - NARTB this week is mailing to its "opin- ma Publishing Co. subsidiary, which also shots." Dinah Shore, who had been slated ion leader" list new brochure titled "Amer- owns WKY -AM -TV Oklahoma City and to share Tuesday nights with Hope under icans Speak Out for Free Tv." It quotes WSFA -AM -TV Montgomery, Ala.), P. A. Chevrolet sponsorship, seems headed for independent surveys, newspaper polls and (Buddy) Sugg, executive vice president and Friday 9 -10 period once a month, while letters to FCC as overwhelming vote of general manager of OPC's broadcast prop- Tuesday 8 -9 time is apt to be filled by confidence for present system of free erties, personally will manage Tampa fa- half -hour shows three nights out of four. broadcasting as against pay television. cilities, spending three weeks each month Hallmark's six Maurice Evans productions "Opinion leader" list includes members of there. Eugene B. Dodson, now assistant seem destined to move from Sunday after- Congress, governors, college presidents, manager of WKY- AM -TV, becomes resi- noon to Sunday evening time, some at school superintendents and others in upper dent manager of those stations upon for- 7:30 -9 p.m. and others at 9- 10:30. strata, to extent of about 3,000 names. mal transfer. BIT BT BT NEGOTIATIONS are underway for sale MONEY IN THE POT Still cooking on WHATEVER happened to Dr. Edward of ch. 5 WINO -TV West Palm Beach front burner is $10 million dollar offer of Bowles, MIT professor, and his ad hoc (NBC and CBS affiliations) by Theodore Granik - William H. and WINO J. H. Whitney & Co. for Midwest radio - committee of engineers? They're not in Cook to tv properties (one vhf tv and one am in ma- limbo, although news of activities has been that city, John H. Phipps, owner of WCTV jor market, plus one uhf tv and 250 -wattcr (nighty slim in recent months. Report to (TV) Thomasville, Ga., WTAL Tallahassee in secondary) with likelihood that it will Senate Commerce Committee has been and WTYS Marianna, both go one way or other this week [CLOSED drafted by subcommittee under Ralph Har- Fla., for sun: in excess of $750,000. Sales CutculT, July 23]. Stations' identities not mon, Westinghouse Broadcasting Co. This agreement may be signed this week. revealed by BT in event principals decide draft was submitted to Dr. Bowles, who BIT not to sell. Acquisitions would give Whit- hopes to get full committee to okay it so BIG 10 PLANS Big 10 is on the thresh - ney company (Jock is brother -in -law of it can be submitted to Senate by mid-Sep- hold of precedent- departing deals involv- CBS Chairman William S. Paley) its third tember. Proposal is, unless changed by ing its live basketball and filmed football and fourth CBS -TV affiliates. Whitney now full committee, for major Congressional packages. On former, innovation in net- owns ch. 6 KOTV (TV) Tulsa and con- appropriation so FCC can farm out re- work tv is involved with proposed forma- trols ch. 11 KGUL -TV Galveston -Hous- search contracts among universities and tion of independent network comprising ton. laboratories to make independent audit of 30 -plus tv stations in conference's seven BT spectrum front technological as well as state area. Newly- formed Sports Network FRANK P. SCHREIBER, former vice economic and social viewpoint. Inc., New York, which has been serving president and general manager of WGN- BIT as sort of cable broker with AT &T, is han- AM-TV Chicago, is functioning in execu- BRANCH OFFICE: SEATTLE Kenneth dling deal now and obtaining station clear- tive capacity these days at Chicago Local Cox, special counsel of Senate Commerce ances. Plan is to sell 13 -game series (start- 1031 of International Brotherhood of Elec- Committee on its tv investigation, returned ing Dec. 15) to one national advertiser or trical Workers. He's assistant to President last week to his home in Seattle to resume two co- sponsors. If that fails to material- Frank Darling, with whom he's enjoyed his regular law practice, but he also will ize, co -op arrangement among stations is close personal friendship for years. It establish committee branch office there seen possible by Big 10. seems better than even bet, however, he to handle assignments from Chairman BT will return eventually to radio -tv. Warren G. Magnuson (D- Wash.) and to RE BIG 10 football: Conference, which BIT complete editing of transcript and prepara- has been faced with stops and starts on INTERESTING QUESTION There will tion of final draft report. There are still its fall filmed football highlights package, be surprise in "dissenting" opinion of FCC some 4,000 pages to be digested. has finally decided on syndication, now Comr. John C. Doerfer on transfer of BIT that ABC and one other party have Miami's WQAM from Miami Herald to BEFORE embarking for Seattle, - Counsel dropped option. Arrangement has been Todd Storz' Mid- Continent for $850,000 - Cox and Nicholas Zapple, communications approved by Big 10 Tv Committee and approved by FCC at its final pre- recess expert of committee, spent couple of days officials and is now in selling stage. meeting July 26-official announcement in New York checking on "talent end" of BT of which is being withheld until Doerfer network- syndication operations in tv. That ONLY BEGINNING Any notion that opinion is ready. Mr. Doerfer, instead of phase was launched early this year, and Celler monopoly subcommittee has let chastising Mr. Storz' giveaway contest then dropped to give full attention to al- down on its investigation of business of operations, will pose question whether location (vhf -uhf) controversy. It's logi- television broadcasting and regulation can FCC shall regulate "by lifted eyebrow" cally presumed that at new Congress next be written off. Attorneys and investigators or whether it should frankly admit to Con- January, talent aspects will figure promi- of committee last week resumed their ex- gress and to broadcasters that it has no nently, notably in connection with exclu- amination of files of networks, advertising power to involve itself in programming. sive arrangetttents by networks, and activi- agencies and talent offices in New York.

BROADCASTING TELECASTING July 30, 1956 Page 5 fJo {ma#e,r asks }fie qMemov l'Afk OMAHA., +fie ccms wa. gowN

46.8%! -that's the average share of audience Hooper (June -July) gives KOWH. Latest Trendex for Omaha- Council Bluffs gives KOWH top spot in every time period. Latest Pulse gives KOWH top spot in 204 out of 240 daytime

quarter- hours. KOWH has placed first in audience year after year . . . consistently increasing its first-place dominance, until now KOWH is first in every time period of every survey in the Omaha market. Mid- Continent ideas, programming and excitement plus broad (660 KC) coverage are doing a fine job for national and local advertisers. So no matter which rating service you rate most telling, you can feel secure when you tell your story via KOWH- because all three see eye -to- eye -to -eye. Chat with the H -R man, or KOWH General Manager Virgil Sharpe.

KOWH OMAHA

"The STORZ Stations" Todd Storz, President

WDGY, Minneapolis -St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans WQAM,* Miami Represented by Represented by Represented by Represented by Represented by Avery -Knodel, Inc. H -R Reps, Inc. John Blair & Co. Adam J. Young, Jr. John Blair & Co. Transfer subject to FCC approval.

Page 6 July 30, 1956 BROADCASTING TELECASTING at deadline

7% OF HOMES HAVE MORE THAN ONE TV; BUSINESS BRIEFLY FARM CIRCULATION SHOWS MARKED GAIN SEVEN percent of homes in large cities have Following are households with tv sets by Late- breaking items about broadcast busi- more than one tv receiver, according to Census region, inside and outside metropolitan areas: ness; for earlier news, see ADVERTISERS & Bureau analysis of February sample study which AGENCIES, page 31. % With Sets showed 73% of all U. S. homes have tv sets Feb. '56 June '55 [BT, May 21]. About 4% of all tv homes have United States 73 67 more than one tv set. Study was conducted by Inside standard metropolitan areas 82 78 LYSOL'S BIGGEST Lehn & Fink (Lyso Outside standard metropolitan areas 59 50 bureau for Advertising Research Foundation, Urban places 65 56 brand disinfectant), N. Y., planning widest ad- including NARTB, networks, agencies and ad- Rural territory 55 46 vertising campaign in its 70 -year history, under- vertisers. Northeast .. 82 80 Inside standard metropolitan areas 84 82 stood to be set to sponsor, beginning early in Rural farm sets increased from 42% to 53% Outside standard metropolitan areas 75 69 fall, two daytime shows on NBC -TV. Adver- between June 1955 and February 1956, whereas North Central 79 72 Queen a Inside standard metropolitan areas 88 81 tiser announced it would start on for large -city circulation rose at slower rate, 81% Outside standard metropolitan areas 69 59 Day Aug. 7. Other show, as yet unannounced to 84 %. South 62 53 officially, reportedly will be It Could Be You. Inside standard metropolitan areas 76 71 Bureau found tv circulation increased from Outside standard metropolitan areas 50 40 O. G. (Red) Kennedy, general manager of L&F 67% to 73% of all households between its first West 66 62 sales division, said that "by aiming our sales study in June, 1955 and last February's study. Inside standard metropolitan areas 78 74 messages directly at our two most important Outside standard metropolitan areas 48 41 Only 12% of homes had tv sets in 1950 at time customers, the housewife and the career worn - of decennial census. Recent circulation has in- Following are households with tv sets, by size an, via television and a long list of national creased fastest in areas that had smallest tv of household: magazines, we expect greater consumer cover- ago. ratio year % With Sets age and sales interest than ever before." Mc- Lowest ratio of sets found in South, where Size of household Feb. '56 June '55 Cann- Erickson, N. Y., is agency. regional increase was .greatest -55% to 62 %. All households 73 67 Northeast had highest concentration. Home- 1 person 40 36 WESTERN WHOPPER Boyle- Midway, Inc., 2 persons 69 64 ) owners (78% are more likely to have tv sets 3 persons - 79 73 N. Y., maker of household products, including than renters (65 %). Smaller households are 4 persons 85 79 Aero -Wax, Griffin shoe polish, Sani -Flush and 5 persons 83 78 less likely to have set than larger households. 6 persons or more 75 66 3 -inl Oil, has signed 52 week contract effective Aug. 1 for five quarter -hours weekly of Frank Hemingway newscast in 80 stations of Don was provided by officials of Swedish- American Thieriot Lee, Intermountain and Arizona networks, it Charles Survives in response to request from Radiomarine line was announced Friday by Norman Boggs, vice of America, RCA subsidiary, to inspect Sea Crash; Brother Lost Corp. president in charge of sales for Don Lee. RCA-manufactured radar equipment aboard Agency: J. Walter Thompson Co., N. Y. U. S. COAST GUARD Friday reported that Stockholm. RCA reported that radar equip- Ferdinand (Pete) Thieriot, 39, circulation man- ment on Stockholm was serviced by Radioma- LAXATIVES ON TV Dr. Caldwell's (laxa- ager of San Francisco Chronicle (KRON -TV) rine technician last Wednesday when liner was and wife Frances were among Andrea Doria tive) Div. of Sterling Drug, N. Y., planning docked in New York and ship's officer checked television spot announcement campaign to break passengers listed as "missing and presumed and approved radar units while technician was Sept. 3 and run through end of year in about dead" after sea tragedy (story, page 74) but still aboard. that their son Peter, 13, was saved. Thieriot 70 markets. One- minute spots, daytime only, will be used. Carl S. Brown, N. Y., is agency. family boarded ill- stricken vessel in Gibraltar. RKO Mr. Thieriot was one of grandsons of Chron- It's Now Television MONARCH icle founder, Mike deYoung. Among survivors GENERAL Teleradio's film division will ON RADIO -TV Monarch Wine Co. (Manischewitz kosher wines), Brooklyn, is Charles Thieriot, brother, president of change its name to RKO Television, a division N. Y., extensive KRON -TV. of RKO Teleradio Pictures, officials reported reportedly planning spot radio and television campaign to break in October. Friday. Change is effective immediately. Rob- Number Succor for the Strar ded ert Manby continues to head unit as vice presi- of markets not set but campaign un- derstood to involve 10 to 20 spots week dent of RKO Television. (See story, page 56) per on EVENTS moved swiftly at KDKA -TV Pitts- 13 -week basis. Agency: Emil Mogul Co., N. Y. burgh Friday morning. Three survivors of the Andrea Doria were DOLL DEALS American Character Doll Co., N. Y., in process of signing its fall schedule brought to the studio by a local representative AFFAIR OF STATE of the Italian Line -Frank Macchione; Julia, with a syndicated show - Associated Artists his wife, and Katherine (Kadey), their nine- ALL downtown Chicago department production Popeye -in 50 major markets, and month daughter. Mr. Macchione, who had stores have banded together for first time network show, Super Circus, on ABC-TV. been working in Chicago, was bringing his in common advertising campaign to pro- Latter contract still in the negotiation stage. family from Italy to live in Pittsburgh. mote special "State Street Days" observ- POLITICAL PURCHASE New York State The were ance Aug. 8 -10, with heavy emphasis on Macchiones put on Pat Kiely's Democratic Committee Friday was buying time Woman's Angle program. radio. Total of 117 spot announcements on statewide network of ABC-TV stations for And then the switchboard jam started. In has been allocated Aug. 6 -10 on five coverage of Gov. Averell Harriman's Aug. 2 a brief interval, radio along with newspaper clothes, food, a home and a stations, address to preconvention dinner in Albany, job for Mr. Macchione were provided. Offers space, for event sponsored by State Street 10 -10:15 p.m. EDT. kept pouring in for hours. Mr. Macchione, who Council to lure shoppers to Loop. It speaks English, told about the family's rescue marks first time also that store buyers TWO WEEK TRY Golden Gift orange juice, by the Ile de France, whose passengers gave have ordered special merchandise (no through Kastor, Farrel, Chesley & Clifford, them clothing. A welfare agency gave them markdowns) for any occasion and are N. Y., breaking two-week radio spot announce- train fare to Pittsburgh. using common theme ( "three great days ment campaign Aug. 6 in nearly dozen markets. to save on the world's greatest shopping RCA Says Radar Blameless street "). Stations are WMAQ, WGN, Q -TIPS SPOTS Q -Tips Inc., (sterilized swabs), Long Island City, N. Y., planning 13 -week spot :ACA issued statement Friday that "present in- WBBM, WLS, WIND. Success of pro- announcement campaign starting Sept. 10 on dications are that the radar was in no way motion will determine size of budget for 16 radio stations in about 10 markets. Law- responsible" for accident last Thursday when next year's campaign when use of tv is rence C. Gumbinner, N. Y., is agency. liners Stockholm and Andrea Doria collided planned, it was reported. (see story, page 72). Information, RCA said, Continues on page 9, column 3

BROADCASTING TELECASTING July 30, 1956 Page 7

There's A Best Buy In Every Market...

aa ici KANSAS CITY SYRACUSE PHOENIX and OMAHA it's The Meredith Station:

Smart programming ... selling know-how ... well -planned merchandising ... experienced talent and management - these are the things which make one station stand out in 0tie;iv ; 04 > every market. The 8 Meredith stations have all of these factors. That's why discriminating local advertisers buy their local Meredith station. National spot buyers also know that the smart buy in Kansas City, Syracuse, Phoenix and Omaha is the Mere- dith station! MEREDITH Radio aid 7eeaal« STATIONS affiliated with Better Homes ad lindens and Successful Farming magazines KANSAS CITY SYRACUSE PHOENIX OMAHA IC K W W K W W C C H H P O O 1 M E E H O N N O O W W RADIO TV RADIO TV RADIO TV RADIO . TV 10 kc. Channel 5 8 kc. 6 620 ka Channel 910 kc. Channel 5 590 Channel CBS CBS CBS CBS ABC CBS CBS

R p d by KATZ AGENCY INC IG,IV BLAIR d CO BLa,R TV, INC.

Page 8 July 30, 1956 BROADCASTING TELECASTING PEOPLE

CHARLES H. DISSMORE, assistant general sales manager, White King Soap Co., Los An- geles, named acting sales manager succeeding at deadline E. C. HOFFMAN, resigned. Firm has no present plans to replace WILLIAM J. TOR- MEP, vice president and director of sales and advertising, who also resigned. LAWRENCE W. NOLTE continues as advertising manager. Major western radio -tv advertiser, White asked FCC reconsider King NBC Radio Signs WKJG to report and order in- recently named Erwin, Wasey Co., Los An- sofar as it proposes increasing maximum uhf geles, to handle account and revised campaign 1,000 kw As Replacement for WOWO power from to 5,000 kw; suggests re- with new basic selling theme will be announced vision of order so that over 1,000 kw powers SECOND market which it "lost" through dis- about mid -August. will be issued on case by case basis. affiliation of Westinghouse radio stations has WMGT (TV) Pittsfield, Mass. (ch. JOHN L. GWYNN, media director, and IHL- been regained by NBC. It's completed nego- 19), re- quested FCC to reject application for ch. 10 LIARD S. GRAHAM, mechandising director, tiations with WKJG Fort Wayne, 5 kw Mutual Vail Mills, N. Y., filed by WCDA (TV) Albany, elected vice presidents of Erwin, Wasey & Co., affiliate (1380 kc), as successor to Westing- and any subsequent applications until final deci- Chicago, it will be announced today (Monday) 50 kw WOWO as NBC house's outlet there. sion on proposal to delete that channel. by FREDERICK J. WACHTER, general man- WKJG, owned by Northeastern Indiana Broad- ager of office. They will continue in present casting Co. and under general managership of RCA First Half Sa!es positions. Edward G. Thorns, reportedly is set to take virtually entire NBC lineup today (Mon.). Show Gain; Earnings Drop REGINALD L. DELLOW, former media and Earlier, NBC signed WHK Cleveland, Mu- research director at The Allman Co., Detroit, SALES of products and services of RCA and and previously tual minority stockholder as well as affiliate, with D. P. Brother & Co., ap- subsidiaries totaled $526,488,000 for first six to succeed KYW as affiliate in that area (story, pointed media director at Grant Adv. Inc., months of 1956, gain of 8% over previous rec- page 58). Still sought: successors for KDKA Chicago. He succeeds LEONARD F. THORN - ord established during same period of 1955, Pittsburgh and WBZ Boston. TON, resigned. Brig. Gen. David Sarnoff, board chairman, an- nounced Saturday. IRWIN RESS, formerly with Foote, Cone & Belding, IBEW Files Heavy Attack Earnings after federal income taxes amounted N. Y., to McCann -Erickson, N. Y., as account to $20,037,000 as compared to $22,061,000 for executive in sales development depart- To Remote Control Proposal ment on first half of 1955. After preferred dividends, Bulova watch account. INTERNATIONAL Brotherhood of Electrical net profit represents $1.32 per share earnings on THEODORE R. PAULSON, office manager, Workers Friday loosed heavy attack on common stock, as against $1.46 for first half of Atlanta office, J. Walter Thompson Co., to NARTB's petition to allow all radio stations last year. Kenyon & Eckhardt, Atlanta, as account exec- to be operated by remote control. In 40 -page Second- quarter 1956 sales totaled $251,640,- utive. Mr. Paulson had previously been an comment on NARTB request (filed last Feb- 000, also representing 8% gain over like period account executive at JWT, San Francisco, and ruary and proposed as FCC rule- making last of 1955. Common -share earnings for second also had been with Benton & Bowles. April), IBEW asked that industry petition be quarter amounted to 47 cents as compared to MILLIE T. dismissed without hearing or argument. Ma- TRAGER, director of public rela- 62 cents in same 1955 period. tions, terial filed by NARTB, IBEW said, "fails to Raymond Spector Adv., and publicity director, make out a case for the proposed Hazel Bishop, both N. Y., has re- rule- making." New Tv Tube signed both At same time, IBEW filed petition with posts effective immediately. Miss Trager has FCC for rule- making to require all stations Is Announced by RCA been with agency six years and with Hazel Bishop using remote control of transmitter to be capa- since its inception. She also is DEVELOPMENT of new, small Vidicon cam- member of ble of functioning in Conelrad system. Present agency's plans board and consultant era tube -No. 6326 -A -for use in compact in copy and rule permits remote control of radio stations tv departments. HARRIET LEVY, color tv cameras using method of simultaneous assistant to Miss Trager, also has resigned. with up to 10 kw power and omni -directional pickup of film or live subjects, announced Fri- antenna. NARTB proposal would extend this day by RCA Tube Div., Harrison, N. J. CHARLES B. STRAUSS, advertising and sales to all stations, no matter what power or type For use in color tv camera, three such tubes promotion manager, Sacony Fashions, to Ogil- of antenna. In addition to legal points raised are needed -one for each channel -to produce vy, Benson & Mather, N. Y., as account execu- by IBEW in its opposition, union also claimed needed "information" to create color tv image. tive. NARTB data supporting its position does not In black -and -white cameras, 6326 -A (boasting Funeral services were to be *held Saturday stand up. IBEW listed outage reports on 32 resolution of about 600 television lines) is said for KEITH BALDWIN, 49, CBS Radio Spot radio stations, 19 of which operated with 50 to provide picture "of high quality for broad- sales development representative, Detroit, who kw. This showed that these 32 stations operated casting or industrial tv applications." died Thursday in Grosse Point Cottage Hos- 254,931.2 hours during year, but were "out" pital after prolonged illness. Before joining for 25 hours, 23 minutes and 39 seconds. Warner Deal Formalized CBS Radie Spot Sales year ago, Mr. Baldwin was PRM Inc. reported Friday formal signing of sales manager at WAKR Akron and before that in similar FCC Urged to Keep Peoria contract whereby PRM acquired from Warner post at WERE Cleveland. He also has been Bros. film library of more than 750 feature with WGAR Cleveland, WKRC Vhf Channel by WIRL -TV Cincinnati, WBAP films and 1,500 short subjects. Signing took Fort Worth, WFAA Dallas and WPAY Portsmouth, WIRL -TV Peoria, Ill., which late last month place in Wilmington, Del., last Thursday. Since Ohio. Survivors in- clude wife Henriette and two daughters, Sue, received ch. 8 no- construction grant conditioned memorandum of sale March 1 [BT, March 14 and Barbara, 13. on possible deintermixture there, Friday asked 5], PRM has acquired control of Associated FCC to reconsider rule -making proposal which Artists Productions, New York, tv film distri- would move ch. 8 to Rock Island, Ill. WIRL- bution company which has been distributing BUSINESS BRIEFLY TV said Peoria needs vhf service whereas Rock Warner Bros. library and other tv film products. Continues from page 7, column 3 Island already is serviced by ch. 4 WHBF -TV RADIO there and ch. 6 WOC -TV Davenport, Iowa. DuMont Labs Report Loss CAMPAIGN Chapstick Co. (Chap New request for rule- making was filed Stick), Lynchburg, Va., planning radio spot by ALLEN B. DuMONT Labs last Friday re- Bayou Broadcasting Corp., permittee of ch. 40 announcement campaign -early morning and ported loss of $484,000 for first six months of evening Baton Rouge. Bayou proposes switching ch. 18 spots plus adjacencies to disc shows 1956 after tax carryback credit of Jackson, La., for ch. 40 at Baton $608,000, and news programs-for 13 weeks in more Rouge. If compared with loss of $1,249,000 for compar- effected, Baton Rouge would have chs. 2, 18, than 50 markets, using one or two stations in able period of 1955. Sales for first half of 1956 28 and 34 (educational). each market. Starting date on northern sta- were listed at $22,471,000, as against $29,741,- tions will be Following were comments on - Oct. 1; in South, Oct. 15. Law- overall rule 000 in 1955 period. making proceedings: WICC (TV) Bridgeport, rence C. Gumbinner, N. Y., is agency. Conn. (ch. 43), endorsed FCC's long -range uhf Texas U Suspends Operation BABY BUSINESS Clapps Baby Food Div. plan, but suggested as interim measure to uhf of Duffy-Mott, N. Y., planning to add about ,hift that Commission give case by case con- KBMT (TV) Beaumont, Tex. (ch. 31), wired nine markets and renew in about 45 markets sideration to vhf allocations at less than current FCC Friday that it was suspending operations radio spot announcement campaign starting minimum separations. "temporarily" Aug. 1. Station, affiliated with Sept. 3 for 52 weeks. Young & Rubicam, WWLP (TV) Springfield, Mass. (ch. 22), NBC and ABC, did not amplify. N. Y., is agency.

BROADCASTING TELECASTING July 30, 1956 Page 9 Broadcasting Publications Inc. Sol Tatshof President Maury Long H. H. Tash B. T. Taishoff the week in brief Vice President Secretary Treasurer Xel BROADCASTING FTC HITS PROMOTION PRACTICES 84TH CONGRESS WINDS UP ECASTINGAN Firms whose broadcast - advertised Many members spent much time in products receive special in -store dis- probing practices of broadcasters, THE BUSINESSWEEKLY OF RADIO AND TELEVISION plays in stores which get free air plugs seeking remedies for real problems Published Every Monday by Broadcasting Publications Inc. are cited by Federal Trade Commis- and alleged evils of radio and tv, but sion for violating Robinson-Patman little legislation resulted 46 Executive and Publication Headquarters Broadcasting Telecasting Bldg. Act 31 1735 DeSales St., N. W., Washington 6, D. C. 1955 TV REVENUE: $744,700,000 Telephone: MEtropolitan 8 -1022 35 MILLION U. S. TV HOMES EDITOR B PUBLISHER: Sol Talshoff FCC figures also show tv stations and MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. February 1956 survey of Advertising networks earning $150.3 million last Frank Beatty, Bruce Robertson Research Foundation finds tv sets in year; revenue up 25.6 %, net income NEWS EDITOR: Fred Fitzgerald three of four U.S. homes, up 3 mil- SPECIAL PROJECTS EDITOR: David Glickman up 66.4% over 1954 50 ASSOCIATE EDITORS: Earl B. Abrams, Lawrence lion from June 1955 total 32 Christopher (Hollywood) ASST. 70 MANAGING EDITOR: Donald V. West 'BANDSTAND' BOWS ON NBC ASSISTANT EDITOR: Harold Hopkins LATEX FIVE -YEAR TV PLAN STAFF WRITERS, Ray Ahearn, Jacqueline Eagle, Dawson Nail, Munsey Slack, Lamar Underwood Two -hour morning musical program Noncancellable multimillion - dollar EDITORIAL ASSISTANTS: Hilma Blair, Sylvia Quinn, starts on NBC Radio today (Monday) John Sheldon, Ann Tasseff, Rita Wade spot tv campaign plan, involving RKO SECRETARY TO THE PUBLISHER: Gladys L. Hall as replacement for -fated Weekday; library and C &C time-for -programs ill daytime dramas go into afternoon BUSINESS exchange, announced by International VICE hours 58 PRESIDENT 8 GENERAL MANAGER: Maury Long Latex Corp. 33 SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant LIPSTICKS TO FIGHT IT OUT ON TV AMPHITHEATRE WELL COVERED TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy Six cosmetic firms, accounting for Common.ommunications engineers are trying ADVERTISING ASSISTANTS: Cecilia Delfox, M. Gwen Moore, Jessie Young to more than 75% of all lipstick sales, make it impossible for delegates AUDITOR -OFFICE MANAGER: Irving C. Miller plan increased use of tv in fall- winter at Democratic Convention to elude ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL campaigns 34 microphones and cameras 62 MANAGER: Eleanor Scharff CIRCULATION 8 READER'S SERVICE MANAGER: John P. Cosgrove DO THEY BUY THEY SEE? WHAT TINY CAMERAS FOR BIG PICTURE SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Norma Wooton, Bessie ABC unveils five -figure research study Farmer, Joseph Rizzo, Charles Harpold, Frank All three tv networks announce plans McCully made by Advertest to determine just to use hand -held, easily portable tv BUREAUS how effective television advertising is cameras to cover intimate details of NEW YORK in creating sales and changing brand political conventions 64 444 Madison Ave., Zone 22, Plaza 5 -8355 preference in competitive product Editorial fields 35 SENIOR EDITOR: Rufus Crater OCEAN TRAGEDY WELL COVERED AGENCY EDITOR: Florence Small ASST. NEW YORK ABC'S ALLOCATIONS PLAN EDITOR: David W. Berlyn Radio -tv news crews go into round - NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Frank P. Model, Selma Gersten. Network suggests shortening minimum the -clock operation to keep public Doris Fischoff distances between tv stations and in- abreast of minute -to-minute develop- Business crease deintermixture to equalize tv ments after two liners collide off Nan- SALES MANAGER: Winfield R. Levi facilities in nation's top 200 markets tucket Island .. 72 SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan 39 ADVERTISING ASSISTANT: Donna Trolinger CBC LOSES $1,300,000 CHICAGO CONELRAD, MARINES SUCCEED 360 N. Michigan Ave., Zone 1, CEntral Canada's broadcast system had in- 6 -4115 MIDWEST NEWS EDITOR: John Osbon System proves it can keep public in- come of $38.9 million for fiscal year MIDWEST SALES MANAGER: Warren W. Barbara Kolar Middleton. formed without giving guides to enemy ended March 31, 1956, expenditures aircraft; Iowa Marine reserve group of $38.6 million, depreciation of $1.7 HOLLYWOOD 6253 proves a few organized men can easily million, annual report shows; radio's Hollywood Blvd., Zone 28, H011ywood 3 -8181 ASSOCIATE EDITOR: Lawrence Christopher tie up a city's communications ...44 falling revenue blamed for deficit . 85 WESTERN SALES MANAGER: Bill Merritt, Bialas Virginia

Toronto, 32 Colin Ave., HUdson 9 -2694 James Montagnes

SUBSCRIPTION INFORMATION departments Annual subscription for 52 weekly Issues: 57.00. Anima. subscription including BROADCASTING Yearbook 1536 Issue): 5900, or TELECASTING Yearbook 154th bsue:: $9.00. Annual subscription to BROADCASTING CASTING, TELE Advertisers & Agencies 31 Government 39 Open Mike 15 Including 54 issues: 511.00. Add $1.00 per rear for Canadian and foreign postage. 7 In Regular issues- At Deadline Public Interest 83 Our Respects 22 35e per copy; 53d and 54th Issues: 53.00 per copy. Awards 66 In Review 18 Personnel Relations 83 ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING TELECASTING, 5 1735 DeSales St. Closed Circuit International 85 Pol. Bcstg. 62 N.W., Washington 6, D. C. Give both old and new Colorcasting 35 Lead Story .. 31 addresses, Including postal zone numbers. Post office Program Services 70 will not forward Issues. Editorials ..102 Manufacturing 80 Programs & Promotion 127 BROADCASTING Magazine was founded in 1931 at Education 70 Milestones .... 84 Broadcasting Stations 72 Publications Inc., using the title: BROAD- Film 56 Networks 58 CASTING -The News Magazine of the Fifth Estate. Broadcast Advertising For the Record.. 88 On All Accounts 26 Trade Assns. 66 was acquired in 1932, Broadcast,) Reporter in 1933 and Telecast' In 1953. Reg. U. S. Patent Office Copyright 1956 by Broadcasting Publications Inc. Page 10 July 30, 1956 BROADCASTING TELECASTING yo CI Ar Of P!?

la a "blind" survey by the research firm of Erdos and Morgan (Iheir's was the only name disclosed) conducted this spring, radio, tv and advertising executives were asked to indicate their preference as to trade paper frequency. "Weekly" is the overwhelming preference.°

DAILY 8.7%

WEEKLY 78.4%

SEMI -MONTHLY - 9.7%

MONTHLY IM 10.0%

4,584 executives were queried. 1,936 replied. O0 BT, as you know, is a weekly.

BROADCASTING TELECASTING July 30, 1956 Page 11 : ..TV's ;

Already bought by:

COORS BEER .. in Denver, Colorado Springs, Roswell, N. M., Amarillo, Midland, Texas

HEKMAN BISCUIT . . in Detroit, Cleveland, Toledo, Youngstown, Lansing, Traverse City, Bay City, Grand Rapids, Limo NEHI BOTTLING ... in Grand Rapids SEALY MATTRESS . in Toledo, Lima

. in BLUE CROSS . Buffalo

KSL -TV . Salt Lake City KPHO -TV ... Phoenix KOPO -TV . . . Tucson KBOI -TV ... Boise

KOB -TV .. Albuquerque KTTV . . . Los Angeles ... and others.

His office a OF CROSSROAD ADVENTURE! People from ALL AHIS HELPS SEEK in the ex<

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l Jetail P1iiSAT/R dam á With G " QC/ TEMENr

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Truly a series to quicken the heart- beat of your community, increase SALES of your product!

WRITE or PHONE for an early audition. Markets are closing fast ... yours may still be open! "A PACKED HOUSE

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"MY FAIR LADY" starring Rex Harrison and Julie Andrews

The box office principles of the theater certainly apply to tele- vision. In particular, WICU television. This only -VHF station within a hundred miles attains a "standing room only" rating every time it stages a show or dollies -in a camera. Talk about show business - and buyers are always talking about the business they get from WICU - the box office speaks for itself. Network blue chip programming that normally attains a national Telepulse rating of 25.3 climbs to the top A LOOK AT THE BOX OFFICE* of the bar graph for a dominant 54.5 in the Erie market.

NATIONAL WICU For a "packed house every performance" in the nation's num- ber i test market, contact your Petry man today. DINAH SHORE 9.6 . . . 43.5

FIRESIDE THEATRE . . . . 25.3 . . . 54.5

FORD THEATRE 23.8 . . . 54.3 WICUCHANNEL. LIFE OF RILEY 24.0. . . 56.0 12 MICKEY MOUSE CLUB . . . 19.5 . . . 33.6 An Edward Lamb Enterprise - Ben McLoughlin, General Manager

GROUCHO MARX 35.4 . . . 55.3 Represented Nationally By `Telepulse, February, 1956 EDWARD PETRV AND CO., INC. New York Chicago Detroit San Francisco St. Louis Los Angeles OPEN MIKE -r The Texas Story . would cost him $200.... Mr. Jacobs is well paid for his professional efforts. There is EDITOR: no reason why I should work for him for free. more CONGRATULATIONS ON THE TERRIFIC TEXAS However, had Miss Hunter directly sought my STORY [BT, July 23]. TRULY THE BEST I HAVE information and advice, I would have assisted EVER READ. her at no fee whatever... . W. D. (Dub) Rogers, Pres. The BIT story specifically says that I KDUB -AM -TV Lubbock, Tex. "asked $200 as (my) fee for clearing the name of Kim Hunter." ... Here is the final para- EDITOR: graph of my letter to Art Jacobs, as I wrote . .. A very interesting story on Texas. In it it and as I read it in my sworn testimony ...: is important information on the cattle industry. "I am sure you and Miss Hunter, who is a For the past 31 years, I have had a spare talented woman, realize that no individual and time business hobby of collecting interesting no agency or committee can 'clear' her. That is information and yarns about the cattle. I am a job she alone can do-not merely by a state- particularly anxious to get further details on the ment acknowledging and repudiating past mis- use of the helicopter in handling cattle on the takes, but by concrete pro -American acts. For range her country's sake, for her own sake, and for Will A. Foster, V. P. her admiring public's sake, I hope she will do Borden Cheese Co. so." New York ... Referring again to the Bet story, it is wrong when it states I testified I forwarded [Mr. Foster has been sent the information he re- quested.] letters to Messrs. Sokolsky and O'Neil from persons in Hollywood. Messrs. Sokolsky and The Other Side O'Neil forwarded copies of such letters to me and to . EDITOR: other individuals and organizations... Vincent W. Hartnett is a copy of a letter to George W. Here New York Patton, general manager of WMBL Macon, Ga. [OPEN MILE, July 23]: [EDITOR'S NOTE: In regard to Mr. Hartnett's letter, BT believes, without taking sides, that "I was most happy to hear from you in anyone who is engaged in the business of "check- to our recording the Ad- ing," "researching" and "analyzing" a person's regard of 'Gettysburg past or present communist or communist -front dress' but very disappointed in your reaction. affiliations, to use Mr. Hartnett's words, is acting With a national release and in a great country as a "clearance" agent when such documentation is used in determining the employability of such such as ours, we naturally encounter different a person in the radio -tv industry. BT did not tastes and opinions but I am sure that we all and does not Imply that such a "clearance" agent exercises or has the power to remove or discount agree on the principles set forth by Lincoln in such associations, even if the person concerned this great address. subsequently acknowledges and repudiates them, publicly or otherwise.] "It was with this idea in mind that we decided to record both versions of this great work, realizing that by so doing we could reach more Conelrad Opportunity of the American public, both young and old. EDITOR: Both Lou Kimsey, editor of Dig, the teenage We wonder how many broadcasters, in re- magazine, and myself, after getting the na- turning to the air after the Conelrad blackout tional reaction to Lord Buckley's article in Dig Friday (July 20), took the opportunity to re- on 'The Discovery of America' in 'hip,' decided mind listeners of the importance radio plays in that this would be the best possible way to their lives, and of how much they depend on The best success story in bring this vital message to the teenagers of this radio. great land. It was with this thought that this Too many folks (advertisers included) take the world is universal 'hip' translation was produced. radio for granted. The Conelrad test was a client acceptance! "In these times, with teenage delinquency wonderful opportunity for folks to realize rampant, we sincerely believe that anything we they'd miss the entertainment, enlightenment can do to bring this true American story to and companionship of radio if all stations were the youth of America is vital ..." silenced for an extended period. Lyle Griffin, Pres. Things are taken pretty much for granted by Hip Records, Hollywood, Calif. most of us, until we're forced to do without. So with radio. WFPA got this point across Mr. Hartnett Clears Things Up when we returned to the air after the test with EDITOR: a three -minute promotion entitled "Fifteen KSL-TV, with nearly Minutes Without Radio." . . . The article, "Home Explores Blacklist 25 George Gothberg, Pres. percent more spot Hassle" [BT, July 16] . . . contains several WPFA Ft. Payne, Ala. accounts on the air during errors ... On page 30, column three, the im- pression is conveyed that I am in a business the past four quarters than of "clearing" people and that I now charge fees Wrong Impression the nearest competitor, "for help in getting jobs." This impression is EDITOR: has a real sales success directly counter to my sworn testimony ... I An area television station chooses to present am hired by advertising agencies, sponsors and story.* its Sports Final each evening with two an- networks to "check" names proposed to me, to nouncers seated in front of the camera, holding ascertain . . . affiliation with the Com- For more information and ... a newspaper before them. Even though the munist Party or with communist "fronts" and paper bears the banner "SPORTS FINAL," the spot availabilities, call causes. I report the facts (supported by docu- impression is given that they are reading the CBS -TV SPOT SALES, mentation) to my clients, and give my opinion or items directly from the paper. on the significance of the facts. My clients sports we are proud of our news cover- Roobavyh Repons make the final decisions. I cannot "clear" any- At WETZ, age. In addition to the Associated Press radio one.... features, we maintain In only one case have I asked for a research wire and Mutual's news a full time local news editor to gather and edit fee from a representative of an individual we having a Communist -front record. Arthur P. the local news. ... It seems to me that Jacobs, the well known Hollywood public rela- radio and television broadcasters should be KSL-TV proud of our own news media and not give the tions man, wrote me in 1953 and asked me if Salt Lake City je could supply a documented report on his impression we are dependent upon a newspaper lient, actress Kim Hunter, who wanted to for our news items. "clear" herself.... I answered Mr. Jacobs that Harry G. Bright, Pres. & Gen. Mgr. selling 39 counties in 4 Western Slates I could furnish a research report and that it WETZ New Martinsville, W. Va. BROADCASTING TELECASTING July 30, 1956 Page 15 WNBQ AND WMAQ, CHICAGO. ARE SOLD BY NB_( With WNBQ'S historic Color "break- through" in Chicago, a new era of entertainment and advertising is here! VNBQ is now the world's first All -Color Television station. All live studio programming is telecast in full color ... complete with Color commercials. And Color is spreading rapidly over all of the Tele- vision stations represented by NBC Spot Sales. KOUO -Tv Seattle is the only completely equipped Color station in

the Pacific Northwest. KILCA Los Angeles and wnCA -Tv New York are now telecasting live programs in Color. Right now, all NBC Spot Sales Television stations are fully equipped to transmit in Color ... and are well on the way to All -Color local programming.

There's always something extra on the stations represented by NBC Spot Sales.

REPRESENTING THESE LEADERSHIP STATIONS:

NEW YORK WRCA, WRCA -TV BUFFALO WBUF -TV SEATTLE HOMO, KOMO -TV SCHENECTADY- ALBANY -TROY WROB LOULSVILI.I: WAVE, WAVE Tv LOS ANGELES KRCA PHILADELPHIA WRCV, WRCV -TV CHICAGO WMAQ, WNBQ PORTLAND, ORE. KPTv SPOT SALE S WASHINGTON WRC, WRCTV ST. LOUIS KSD, KSD -TV SAN FRANCISCO KNBc MIAMI WCKT, DENVER KOA, KOATV HONOLULU KAU, RONA -TV AND THE NBC WESTERN RADIO NETWORK IN REVIEW j OF ALL THINGS GAY, chatty, informal, light and breezy - those adjectives, so appropriate to the summer season, just about sum up Of All Things, half - hour weekday morning show on CBS -TV with Faye Emerson as star, interviewer and mistress- of- ceremonies that is replacing the Garry now makes available to Broadcasters, the proven Moore Show for a six -week spell. High spot of last Tuesday's show, second Telephone Company Type RCAX Conversion telecast of the new series, was a monolog by Cliff Norton which would have convulsed this of older microwave relays viewer if he'd been watching with a group in the evening but which seemed somehow out to extend their usefulness of place for solitary watching at 10:20 a.m. For the rest of the half-hour, Faye interviewed five teen -age youngsters from foreign lands, now living in New York because their fathers are working at U. N. headquarters there; Jack Haskell and Ilene Woods, regular vocalists on the program, sang pleasantly in spite of an annoyingly over -cute presentation; Del Sharbutt did much better by Best Foods mayonnaise than the commercial copy deserved. Copy was writ- ten in doggerel: sample rhyme: "potatoes" and "rates oh's." Opinion, after one viewing: A basically en- joyable program with a few irksome flaws that should not be hard to eliminate. Suggestion: Power increase 10 db (1,100 watts to 11,000 watts In the fall this could make a fine early evening series. ERP with six foot dishes). Production costs: Approximately $40,000 per Full NTSC color and FCC sound requirements. week. Sponsored on multiple sponsorship basis on Noise figure improvement. CBS -TV, Mon.-Thurs., 10 -10:30 a.m. and Fri., 10 -11:30 a.m. Coaxial wavemeters in transmitter and receiver. Star: Faye Emerson; vocalists: lack_ Haskell and Ilene Woods; announcer: Del Sharbutt; Monitoring facilities at RF head. orchestra: Bill Clifton. Producer: Bryon Paul; director: Ken Whelan; written by: Virginia Schone, Lois Peyser,el Hank Miles, Chuck Warner and Charles Slocum.

THE CHEVY SHOW THE MUSIC of Fred Waring and the Penn- sylvanians has a characteristic heart appeal. The 40th anniversary show July 24, looking briefly backward but dwelling more in a time- less present, carried this emotional impact, IAMBDAPAGIFIC temperate and well -mannered. The mood was broken only by a few minutes wasted in pre- senting an award for charity work to the maestro. The joyful, singing show was a good blend of musicianship and showmanship. Dances and simple sets contributed to the visual effect, but the emphasis was always where it belonged - on orchestra and singers, who not only sang in chorus, but sometimes danced while doing it. Versatile solo singers often accompanied themselves. Their program ranged from vintage songs by the old four - and 12 -piece Waring bands to later standards popularized by glee club and orchestra on tour and on records. Mr. Waring's modest commentary between numbers sustained the rosy mood. Production costs: Approximately $50,000. Distributed Nationally by . . . Sponsored by Chevrolet Motor Div., General Motors Corp., through Campbell-Ewald, on NBC -TV, Tuesday, July 24, 8-9 p.m. EDT. VISUAL ELECTRONICS CORP. Producer -director: Bill Hobin; staged by: Ray ELEVEN WEST 42ND STREET, NEW YORK, N. Y. DEPT. LA Sax; writer: Jack Dolph; choral director: Jack Best; orchestral and choral arrangements: Harry Simeone, Roy Ringwald, Livingston Gearhart and Hawley Ades; settings: Burr specifications Gentlemen: Please send me complete Smidt; costumes: Jerry Boxhorn. on the microwave conversion. Cast: Foley McClintock, Tom Waring, Fred Name Title Waring Jr., Bob Sands, Patti Beems, Frat* Address Davis, Gordon Goodman, Leonard Kranen- "Keeps You in View!" donk, dancers M'Kay and Charles, glee club and orchestra. /t i_. ELM Page 18 July 30, 1956 BROADCASTING TELECASTING WDBJTV

TOP POWER 316,000 watts

TOP ELEVATION 2,000 Ft. above average terrain - 3,936 Ft. above sea level NOW... 63- county total coverage!

WDBJ -TV goes to maximum power - 316,000 watts - about mid -August ... backed by a power -packed viewer promotion program throughout its coverage area of more than 21/2 million population. All Western Virginia and portions of North Carolina and West Virginia are included in this rich market where retail sales total about 2 billion dollars annually.

Here's the breakdown in population that will be reached by WDBJ -TV: grade A coverage, more than 862,000; grade B, nearly 700,000; 100 MV, over 1,045,000. Home city - Roanoke - is one of the 50 fastest growing cities of over 100,000 EXCLUSIVE AFFILIATE population in the U. S. The WDBJ call letters have been a familiar voice in the area for over 32 years.

For your copy of WDBJ -TV's county outline map with principal cities shown, write the Station directly or ask Peters, Griffin, Woodward.

CHANNEL

Owned and Operated by TIMES -WORLD CORPORATION

PETERS, GRIFFIN, WOODWARD, INC., National Representatives

BROADCASTING TELECASTING July 30, 1956 Page 19 9nA1aeog7V.9t

PRESTIGE RALPH RENICK

BEGINS AT HOME JACKIE PIERCE When Burdine's, Miami's oldest department store, ran a huge, closed -circuit TV "Color Cavalcade ", the television ALEC GIBSON personalities were drawn exclusively from WTVJ, channel 4

JACK CUMMINS UNCLE DAN i\ Ì [J '. HOWARD BROWN t HELEN RUTH

LEE TAYLOR ALENE HOLDAHL

BONNIE GIBSON

FRANK WILCOX

BOB WEAVER

Call your Peters, Griffin, Woodward Colonel for the complete WTVJ story.

Basic Affiliate

Page 20 July 30, 1956 BROADCASTING TELECASTING A&*zqA Blearida e and no wonder

FIRST IN EXPERIENCED PERSONNEL

WTVJ's staff of 189 TV- trained personnel is the largest and most experienced of any station in the South. Twenty -nine engineers and twenty -two production personnel have a total of 268 years of experience with WTVJ Television. FIRST IN FACILITIES

WTVJ's facilities are unequalled by any other South Florida Television Station. Full 100,000 watts power 15 studio and remote cameras 1,000 ft. tower Complete network and local facilities Award -winning merchandising department Three studios.

WORLD'S LARGEST REMOTE UNIT

Designed and built by WTVJ's own staff of engineers, who have

worked as a team for over 7 years.

... so, no wonder WTVJ IS THE STATION THAT DOES SO MANY NETWORK ORIGINATIONS FROM FLORIDA.

FLORIDA'S FIRST TELEVISION STATION MIAMI

BROADCASTING TELECASTING July 30, 1956 Page 21 our respects STATIONS to CARRINGTON WOOD DOEBLER are POWERFUL enough and POPULAR enough to register audiences in radio surveys of

All Three Major IN THE continuing competitive scramble for port, where he organized the stations' first sales radio-tv station supremacy in the nation's sec- promotion department. Before the division of Markets ond largest market, the role of a "trouble- ownership of KTBS and KWKH, Mr. Doebler shooting" executive is not one to be taken moved to KMOX, the CBS owned and operated lightly, nor a responsibility to be envied. station in St. Louis, as sales promotion man- of Southern California. C. W. Doebler has such a role as executive ager. assistant to H. Leslie Atlass, CBS vice president After two years at KMOX, in March 1947, in charge of the central division and general Mr. Doebler joined with Oliver Ford to form manager WBBM OF THIS TOP TRIO of -AM -TV Chicago. Mr. Ford & Doebler Adv. Agency in Shreveport, Doebler has primary responsibility for the day - La., specializing in department store, oilfield to-day, operational mechanics of the network's equipment and other accounts. Before the KBIG is: Chicago radio-tv operations. One of his present agency folded in 1950, at least half of its clients, duties involves keeping an executive eye on the most of which previously had never maintained station's "blue baby" -a set of blueprints of the agencies, were using radio. Mr. Doebler then First in San Diego reconverted Chicago Arena into which all facili- rejoined KMOX and two years later was trans- ties, to be known as CBS -Chicago, eventually ferred to WBBM sales promotion. (America's 19th market) will be moved. Reorganization of CBS Central Div. got The realignment stemmed from FCC's reallo- underway in earnest after FCC's approval of cation of ch. 4 in Chicago and ch. 2 in Mil- Second in San Bernar- the merger of ABC with United Paramount waukee, CBS' purchase of Balaban & Katz' Theatres Inc., the sale of the facilities of WBKB WBKB (TV) (now WBBM dino Chicago -TV), from UPT to CBS for $6 million and the Com- WBBM -TV's channel dispute with Zenith Radio mission's dismissal of Zenith Radio Corp.'s (America's 32nd market) Corp. and the separation of CBS -Chicago's bid for ch. 2 (which it had used experimentally major departments into radio and television. since 1939). WBBM -TV operation began Shortly thereafter, Mr. Doebler became ex- officially on Feb. 10, 1953. Third in Los Angeles ecutive assistant to Mr. Atlass. He has been filling the position with quiet, meticulous effi- Shortly after these changes, Mr. Doebler (America's 3rd market) ciency since early 1955, following two years as was placed in charge of sales promotion for sales promotion manager of WBBM- AM-TV. WBBM-AM -TV. When radio and tv were Soft -spoken in word and mild -mannered in separated in line with CBS policy, separate The only independent approach, he belies the characteristics usually departments were set up for sales promotion, attached to a trouble -shooter in an organization public relations and publicity. In February generally conceded to be rather autonomous as 1955, Mr. Doebler was promoted to executive The least expensive network divisional operations go. assistant, succeeding Newell T. Schwin. He Carrington Wood Doebler was born in Kirk- hired Tom Dawson for tv and Al Greenberg -per- wood, Mo., Sept. 18, 1912. He moved around for radio sales promotion. -/ The lowest cost considerably in his youth, partly because of his The multi-million Chicago Arena project thousand listeners. mother's health and climatic conditions. He has proved to be a vast undertaking of problems lived in Gallup, N. M., and in Lawton and not anticiptaed. "We found that allocations Enid, Okla., before going to Texas where he originally made for some departments were Any KBIG or Weed Account attended Amarillo High School. Hard times either over -adequate or inadequate," says Mr. began moving last March Executive would like to show you struck the family and the youth, after com- Doebler. WBBM -TV pleting his junior year, dropped out of school and "it's possible we can be in overall basic the documents. in 1929 because the Doebler's couldn't afford operation there by the end of the year," be his books. He took a job as a receiving and adds. shipping clerk at White & Kirk Dept. Store. With the move to these new facilities, "CBS - Before long, Mr. Doebler became advertising Chicago will continue to develop good shows manager, holding that position for 11 years. for its advertisers with the purpose of originat- He also freelanced on copy and layouts for the ing more and more shows of network calibre," Amarillo Daily News and Globe, jointly -owned Mr. Doebler said. In keeping with a gradual morning and afternoon newspapers. transition into color tv, technical provision has Turning the '405, Mr. Doebler put this same been made in the new CBS -Chicago facilities The Coralina Station 10.000 Watts promotional acumen to work for the Shreveport toward this eventual objective. "At any time Times, whose salesmen were too burdened with there is sufficient demand for color television, 740`0= many of their own accounts for such special we'll be on the air with it," he says. promotions as "Dollar Day" and other events. Mr. Doebler is described by his associates as Once again, he proved his mettle as a copy - a likeable guy socially (they refer to him as layout expert and "idea" man. He later "The Reverend "). His hobby is carpentry. He CO. became JOHN POOLE BROADCASTING advertising manager of one of lives in Lombard, Ill., with his wife (the former_ 28, Calilornla Shreveport's 6540 Sunset Blvd,. Los Angeles larger department stores, and their five children, Ginn: Telephone: Hollywood 3-3205 Selber Bros. Lucille Martin) Doebler was and Nat. Rep. WEED and Company Mr. persuaded to put his sales Anne Marie, Glenn, John Deborah, rang- promotion talents to work in radio in 1943, ing in age from 2 to 15 years. He belongs to joining the staffs of KWKH and KTBS Shreve- the Broadcast Adv. Club of Chicago. Page 22 July 30, 1956 BROADCASTING TELECASTING Still Growing in Sacramento! KC RATV REACHES OF AUDIENCE* Noon to Midnight 50

STRONG LOCAL PROGRAMS give KCRA -TV more Noon to Midnight audience and Sacramento's three highest -rated local participating shows: WOMAN'S DAYTIME PARTICIPATING SHOW - "Valley Playhouse," 12.4 Average Rating; 74.4% Share of Audience; follows "Queen for A Day" 40 daily with Warners Bros. - Columbia Screen Gems double feature.

KID'S SHOW- CAPTAIN SACTO, 11.4 Average Rating; 44.6% Share of Audience; 6 -7 P.M. daily LATE MOVIE - "THREE STAR THEATRE," 9.5 Aver- age Rating; 59.4% Share of Audience; 11 P.M. Saturday and Sunday. In addition, KCRA -TV has 58.8% Share of Audi- ence, Noon to 6 P. M. -no other station heads KCRA -TV from Noon to 5 P.M. -and 39.4% Share of Audience from 6 P. M. to Signoff. KCRA -TV and Fall Schedules get along beauti- fully together. 20

* Sacramento Television Audience ARB: June 2 -8, 1956

KCRA -TV CHANNEL 3 SACRAMENTO, CALIFORNIA 100,000 Watts Maximum Power

BASIC AFFILIATE Represented by EDWARD PETRY & CO., INC. r t I - - -,..., .. . ..- . H t.j-..r v ..- ¡. + ... .. _. _ {` ( : "7'f'Vi f_ _ ' ... +.. 1 _ ._ . ` - , Twn+. .. _ t. ' .. ':4 ': '{}t ,1 "1.i. -t. 1.1. .4- . . _ .- . - . ,. - 1+W - - r j-,. I_ . - - ... . _ . rr , . . tl'h .. - " id.. r .. +t .w,,,'.a-!'1Ya¡.as .... f..r .w.r '.a . T1 ` , a a .+.. .4i.i...t,.. 1 t T+ . r . . .1 t i , ' ... -'y -!._A _ . 1. - ` i± 1'-^..- i . .1r.bi....-- }7 t_`^-_ .._ .r,, , it 11r+_...- '" l, - .. } Ì 1 1- - °1- , ( ..rl+ -tr.+w: .+ - 1 i _ .. i Ï . `+1'v --I. r - -w. ! 1 .w....- r ,¡t ' . ,t i '. _. ' i lr 1 - ' H - .w_... _ l 't K M 11_J.

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-11 t 1 1 _...,,...*.I ft1itT There can be little argument that a representative's responsibility ,,ti, _ _ goes far beyond its primary role as a national sales agent. Today .,.... a representative must be program architect, promotion strategist, sales planning analyst and management consultant ... in short a .. .414...;,..111. right and a left arm to the stations he represents.

- Moreover those arms must have capable hands ... men whose background gives them a solid grasp of research, intuitive program feeling and audience motivation.

In recent months, for example, the Research and Sales Develop- _ _r..:..*,-- ment Department of the Paul H. Raymer Company has made a microscopic audience flow study of better than forty radio stations - affiliated with a major network in an effort to find a skeleton key to the why, where, when and how those magnetize 1^+- - stations an !' audience ... as well as the why, where, when and how they don't. That study revealed startling evidence of the peculiar inability of all such stations to beg, borrow or steal an audience whenever they relied on the most successful program formula in radio today -the popular music "disc jockey" show.

On the basis of that research, a major group of Raymer- represented stations have been given new insight into program and audience development ... a master blueprint of the kind of program struc- ture that will recruit and hold an audience they can serve and sell to national and local advertisers.

It's that kind of research, that kind of probing, that kind of in- genuity that radio demands today ... and that stations have a right to expect from their representative. PAUL H. RAMM ER COMPANY, INC. Exclusive National Representative Since 1932 NEW YORK CHICAGO LOS ANGELES DALLAS SAN FRANCISCO DETROIT ATLANTA

EST.1932 ' c0 hIPÁ of total Jackson T V time WLBT channel 3 leads! *ARB 36- County Area Survey proves WLBT Mississippi's most -preferred station - night or day! (June 7 -13, 1956) AL GANNAWAY TOP 20 EVENING SHOWS 1 Truth or Consequences 43.6 WLBT film maker WLBT 2 $64,000 Question 41.3 3 Cavalcade of Sports 38.9 WLBT 4 Lux Video Theatre 36.9 WLBT OLD COWBOYS never die. They just ride 5 Vve Got A Secret 36.8 away and sneak up on you from the other edge 6 You Bet Your Life 35.9 WLBT has 7 Your Hit Parade 35.2 WLBT of the screen-sometimes with a guitar. 8 The Millionaire 34.6 At least that's one way Al Gannaway likes 9 Four Star Playhouse 34.4 WLBT 10 $64,000 Challenge 32.2 to express the idea that "outdoor adventures" 11 This Is Your Life ...... _. _._ ...... - ...... _ 32.1 WLBT are always popular tv fare and equally effective 12 I 15 of top Love Lucy - . ------31.5 13 Lifs of Riley __ 31.1 WLBT as a sales vehicle for the sponsor's products. 14 December Bride ...._._..._._.___.._ -.... 29.5 With more Hollywood tv film producers turn- 15 Annie Oakley..._ 28.7 WLBT ing to western for 16 Grand Ole Opry...... _ 28.6 WLBT country and themes the next 20 night Wednesday Night Fights_ 28.6 season, Mr. Gannaway is well prepared to sus- 17 Ford Theatre 28.2 WIRT tain his His Stars of the Grand Ole Fireside Theatre 28.2 WLBT quota. 18 My Little Margie 28.1 WLBT Opry, half-hour series syndicated through 19 Highway Patrol 27.7 WIBT Flamingo is running in more than 100 shows! Robert Montgomery Presents Films, 27.7 WLBT , 20 Celebrity Playhouse 26.5 markets. A newer half -hour series featuring many of the same stars, Country Show, is being used by Ballard flour and Pillsbury in 100 markets, too. Both are filmed in Nashville. WLBT has 9 of top 10 day shows! While filming theatrical western features at Kanab, Utah, Mr. Gannaway is shooting three pilots of a projected half -hour Carl Smith Show WLBT has 8 of top 10 film shows! in tv. It's part of the Gannaway technique for getting the most economy into a tv package- using top technical crews to film tv during days TOP 10 DAYTIME SHOWS* TOP 10 FILM SHOWS when they are off production on the Gannaway 1 Queen For A Day 27.9 WLBT 1 *The Little Roscals 33.9 WLBT movie 2 I Married loan ...... 26.8 WIRT schedule. He has two more syndicated 2 *Looney Tunes 3 The Little Rascals ...... 25.2 WLBT 30.5 WLBT tv western series in production at Kanab. One is 4 Looney Tunes 20.5 WLBT 3 Annie Oakley 28.7 WLBT Circle 3 Ranch 20.5 WIRT 4 Grand Ole Opry 28.6 WLBT titled The Sheriff and the second is Daniel 5 Feather Your Nest 18.8 WLBT 5 My Little Margie 28.1 WLBT Boone. Both are being shot in color. Mickey Mosse Club 18.8 6 Highway Patrol 27.7 WLBT 6 Stu Albert was 3, Erwin Show ...... _.._..._.. 18.5 WLBT 7 Celebrity Playhouse 26.5 Carlyle Gannaway born April 7 NBC Matinee Theatre 18.1 WLBT 8 I Led Three Lives 1920, in Charlottesville, Va. The young film 8 It Could Be You 14.4 WLBT 26.0 9 Today 12.8 WLBT 9 Badge 714 25.4 WLBT producer grew up in Little Rock, Ark., and 10 Art Linkletter __.._.__..._..._. _._._ 10.4 10 Dr. Hudson's Journal 24.2 WLBT attended the U. of Arkansas. During World These are highest -rated hours. M -F shows, cumulative quarter rating given War II he served overseas in the Army, was captured and escaped from the Germans, and ultimately was made head of the "Soldier Show Company" which entertained the troops. This explains how he met and married blond Audience Dana Gibson in 1945. She had been touring with a USO unit. T Back in civilian life, he sold autos, Fuller Point -of -Sales brushes and then music, soon writing musical material for Nat King Cole, Bob Hope and Merchandising Dorothy Shaw. He helped form Mark Wamow in ABP, Jitney Music Pub. Co. with Mark Wamow and Ray- mond Scott in 1947 and now is sole owner of Jungle food stores the firm. In 1948 he went into tv with both local and network productions, including the P R O M O T I O N documentary series The Big Picture on ABC - PLUS! TV which he created for the Army and the Dept. of Defense. He syndicated a radio serial, B LI Maximum Starr of Space, and ventured into feature film chn 3 Power production with Tom Hubbard on "Mike Malloy," also syndicated as a radio series. for details call: Whenever asked how to make a sponsor Mt Geo. P. Hollingbery happy he always replies: "Give me the wide open spaces -and a camera. The combination will always sell." Page 26 July 30, 1956 BROADCASTING TELECASTING 111111111111

1310 ON YOUR DIAL

MOBILE BROADCASTING UNIT

...WITH 4 WKMH REPORTERS Dick Buller FOR Oh- the -Spot NEWS COVERAGE

WKMH's Mobile Broadcasting Unit is ready for round -the -clock coverage of news, Mike anywhere, anytime! And, its 4 able reporters Perrini get the facts FIRST! No wonder Detroit's news -hungry listeners just naturally tune to WKMH for the latest, most accurate news every hour, on the hour!

Bales Farrell WKM II Frank Dearborn- Detroit Gaol FRED A. KNORR, Pres. JOHN CARROLL, Mg. Director Represented by Headley -Reed

BROADCASTING TELECASTING Juh sH, 19.56 Pues I R

RCA LIVE COLOR CAMERA

"ALL -IN -ONE" NEW All- electronic unit provides identical control Occupies only 1/2 space of former d -c power PROCESSING equipment for both live and film camera chains. POWER supplies ... high efficiency plus high out- AMPLIFIER SUPPLY put ... 1500 ma. Only 100 inches of rack space required for all equipments necessary to operate camera Minimize setup time ... only two controls SPACE SAVING chain. With monitors and processing ampli- CENTRALIZED in "on -air" operation. In addition, over -all EQUIPMENT CONTROLS fier at the console, only 3/q of a rack needed stability, peak camera performance and pic-, for efficient complete installation. ture quality are assured. means business ! STATIONS NOW USING LIVE COLOR TO BUILD HIGH SPONSOR INTEREST

Equipped with'RCA Live Color Camera Equipment, alert station managements are trail -blazing along the new frontiers of television ... adding brilliant dimensions to programming tech - niques, transforming commercial products into thrilling reality. These progressive television stations are using local color originations to build prestige and stimulate sponsor interest.

LIVE COLOR STATIONS

KHQ, Spokane WBAL, Baltimore WJAC, Johnstown

KJEO, Fresno WBEN, Buffalo WKY, Okla. City.

KMTV, Omaha WBTV, Charlotte WNBQ, Chicago

KOMO, Seattle WCBS, New York WOAI, San Antonio

KRCA, Los Angeles WCCO, Minneapolis WRCA, New York

KRON, San Francisco WDSU, New Orleans WSAZ, Huntington

KTLA, Los Angeles WFBM, Indianapolis WTMJ, Milwaukee

WBAP, Fort Worth WGN, Chicago WTVJ, Miami

Local studio originations, and live commercials in color are making sponsors sit up and take notice. Your station can spark the same type of advertiser interest in production of live color with RCA's color camera equipment! For complete technical information call your RCA Broadcast Sales Representative. In Canada write RCA VICTOR Company Limited, Montreal.

RCA PIONEERED AND DEVELOPED COMPATIBLE COLOR TELEVISION RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT CAMDEN, N. J. KWKH SHREVEPORT MAKES SWEET MUSIC TO S V GARTOW N;

KWKH- reaps a big portion of the sugar -cane country in its 80- county daytime SAMS area -an area containing nearly 2 million people, and hun-

dreds of towns, farms and villages like Sugar - town (La.).

And in the sweetest market of all- Metropolitan Shreveport- March, 1956, Pulse figures show KWKH leading in 26 daytime quarter hours, against 21 quarter hours for all other stations combined! At night, KWKH leads in ALL 18 QUARTER HOURS!

KWKH delivers 22.3% more daytime homes than all the six other Shreveport stations combined! The Branham Company has the figures.

Nearly 2 million people live within the KWKH day- time SAMS area. (Area includes additional coun- ties in Texas, Oklahoma and New Mexico not KWKH shown in map). A Shreveport Times Station TEXAS SHREVEPORT, LOUISIANA 50,000 Watts CBS Radio ARKANSAS The Branham Co. Henry Clay Fred Watkins Representatives General Manager Commercial Manager

Page 30 July 30, 1956 BROADCASTING TELECASTING BROA STING TE CASTING

July 30, 1956 Vol. 51, No. 5

An element of potential collusion was in- MERCHANDISING PRACTICES jected into the situation when an FTC source said that although it appeared that the net- works developed the practices, there was no JEOPARDIZED BY FTC ACTION certainty that they did not establish the activity after talking it over with the big food Commission calls in -store promotions 'discriminatory' companies. The FTC termed the networks "in- termediaries" for the major producers. Nine manufacturers of grocery items face charges According to the FTC, the promotional plans operate this way: Also mentioned, but not charged: CBS, NBC and ABC "The networks, serving as intermediaries, . Question: is there 'hidden compensation' in rate cards enter into agreements with grocery chains

whereby for free radio or tv time, the chains . THE federal government last week placed in in -store promotion of its products in the gro- agree to give in-store promotions to named jeopardy some of the merchandising practices cery chain outlets. It claimed that the time products in their stores located in the area used by hundreds of radio and television sta- charges -although the regular card rates - reached by the network station used; with this tions and networks. contained "hidden" compensation for these additional promotion as extra inducement, the Using a backdoor technique, the Federal pomotions. networks then solicit the named manufacturers . Trade Commission on Wednesday filed com- There was a strong implication, acknowl- to buy tv or radio time at regular rates." plaints against nine major manufacturers of edged by FTC sources, that the rate card How Much They Spent products charges sold in grocery stores -including might have been lower if the mer- The complaint listed the following amounts paper, beer and cigarette items. chandising aids were not The FTC included. spent by the national advertisers in buying time charged that violated One FTC the firms the anti-discrim- official said that the FTC believes on the network owned stations, including mer- ination provisions of the Robinson -Patman Act. that the advertisers knew that the networks chandising services: were In effect the federal agency responsible for giving free time to the grocery chains in Coca -Cola Bottling Co. (New York), WCBS order to have the right to use policing the nation's business claimed that that chain's out- New York, from June 1, 1954, to Dec. 31, 1955, firms paid retail grocery chains for in -store lets for promotions. He continued: $177,817. promotions of their products without making "It makes no difference whether a company General Foods Corp., WABC-TV New York,; available to all other cus- already planned to advertise or had bought from April 1953 to December 1953, $89,315. tomers proportionally. other advertising not connected with the pro- Groveton Paper Co., WABC -TV New York, motional allowance They did this, FTC alleged, by buying time scheme. All the FTC must from August 1952 to Dec. 31, 1955, $321,283. at regular card rates on network -owned sta- prove is that a grocery chain got free radio Hudson Pulp & Paper Corp., WCBS New tions in New York and Chicago which included spot announcements for pushing a firm's mer- York, from April 13, 1954, to June 9, 1955, as a "special inducement" in -store promotions chandise, and that these free spots weren't $99,018. for their products in chain outlets. These pro- available to all grocery stores on a propor- P. Lorillard Co., WABC -TV New York,. motions, said the FTC came via an arrange- tionally equal basis." from October 1953 to Dec. 31, 1955, $191,930. ment these chains had with the stations where- Pepsi -Cola Co., WNBC (now WRCA) New by the chains were traded spot announcements York, from October 1952 to July 2, 1954, on the stations in return for permitting this ONLY THE FIRST $133,500. kind of merchandising service. Piel Bros. Inc., WRCA New York, from Aug. The FTC alleged in essence that the adver- IN ANNOUNCING the issuance of FTC 16, 1954, to Dec. 31, 1955, $109,440. tisers were giving these chain outlets promo- complaints against the nine grocery store Sunkist Growers Inc., WCBS New York tion allowances which they were not offering suppliers, FTC Chairman John W. from June 1, 1954, to Oct. 29, 1955, $39,596. other retail customers. Gwynn noted that the practices com- Sunshine Biscuits Inc., WBKB (TV) Chicago, plained of were from July 15, 1954, to Dec. 7, 1955, $118,170. Nine Defendants widespread. The respondents were given 30 days to an- The complaint was filed against the follow- He stated that swer the complaints. Hearings before an FTC ing companies: Groveton Paper Co., Pepsi -Cola similar actions examiner were scheduled as follows: Co., Coca -Cola Bottling Co. (New York), Sun- are being con- Sept. 24, Groveton Paper Co., in Groveton,. kist Growers Inc., General Foods Corp., Sun- templated N. H.; Oct. 1, Pepsi -Cola Co., in New York; shine Biscuit Inc., Piel Bros. Inc., Hudson Pulp against other Oct. 4, Coca-Cola Bottling Co., in New York; & Paper Corp., and P. Lorillard Co. manufacturers. Oct. 15, Sunkist Growers Inc., in Los Angeles;. Named, but not made defendants, were CBS, "The Robin- Oct. 17, General Foods Corp., in Los Angeles;. NBC and ABC, The FTC charged that the son - Patman Oct. 30, Sunshine Biscuits Inc., in New York; grocery chains (not identified) received free Act outlaws Nov. 5, Piel Bros. Inc., in New York; Nov. 7,. time from owned stations amounting to the discriminatory Hudson Pulp & Paper Co., in New York; Nov. following weekly: allowances," 9, P. Lorillard Co., in New York. CBS -$100 to the smallest chain to $4,700 Mr. Gwynn It was understood the FTC complaint fol- to the largest chain; NBC-$100 to $6,600; lowed a two -year -long investigation of mer- MR. GWYNN said, "and the ABC -$750 to $9,500. use of third chandising practices by networks and stations. In the aggregate, FTC said, these payments party intermediaries does not absolve the The investigation was sparked by a complaint totaled more than $11/4 million. manufacturer of his duty under the law to the FTC. CBS' merchandising program, begun in 1951, to refrain from giving such allowances." Hundreds of television stations and more is called "Super Marketing "; NBC's, also start- The Robinson -Patman Act was passed than 1,500 radio outlets engage in some form ed in 1951, is called "Chain Lightning," and in 1936 as an amendment to the Clayton of merchandising as part of their normal oper- ABC's, begun in 1952 for tv, is called "Mass antitrust legislation. It applies to com- ations. Although the plans have many varia- Marketing" and, in 1955 for radio, is called panies and products in interstate com- tions, basically they work like this: >Radiodizing." merce. Where a company engages in A station makes an arrangement with a chain The FTC complaint implied that when the purely intrastate commerce, the Act's of retail outlets (foods, drugs are mostly used). national advertiser bought time on the network provisions would not apply. whereby a certain number of spot announce-; stations, it was actually paying also for special ments are traded off to the chain in return for BROADCASTING. TELECASTING "y 30, 1956 Page 31 ADVERTISERS & AGENCIES permission to use the chain's outlets for the ton, KMOX St. Louis and WBBM Chicago, in sponding to the K&E questionnaire had a promotion of products advertised over the sta- addition to WCBS New York. merchandising plan offering preferred displays. tion. Generally these products must be carried NBC-owned radio stations use the "Chain It was also determined that 97% made trade for sale by the chain. The station then goes Lightning" merchandising plan, but none of calls (solicit and /or place displays, store checks, to a national manufacturer and sells him a pro- the network's tv stations does. solicit tie -in advertising); 92% made trade gram or a series of spot announcements at card WABC dropped its merchandising plan some mailings (letter, post card, broadside, merchan- rates including the promotion aids. months ago, according to ABC sources. WABC- dising bulletin); 91% offered advertising sup- For example, WCBS New York has such a TV does have a merchandising setup of the port (newspaper tie -in ads, lobby windows, tie -in with almost 1,400 stores in the New York sort described, they reported. billboard, car cards, store displays); 95% on- area 600 A &Ps, about 185 Bohacks, 150 the -air support (giveaway prizes, product men- -over Although most broadcasting sources refused Grand Unions, 115 Gristedes and others. To tions, tune -in announcements, client participa- to comment pending participate in the WCBS plan, an advertiser a more thorough review tion in special program), and 81% were pre- of the complaints must buy WCBS time to the tune of at least -many had not yet received pared to aid client representative in product the official was some $1,500 net per week for 13 consecutive weeks, documents -there specu- distribution. lation the or not less than $19,500 during any period that FTC action, although not claim- In 1955, K &E found that 34% of the 232 ing that these merchandising plans shorter than 13 weeks. During each 13 -week are illegal, television stations responding to its question- may frighten some period on the air, each such participating adver- stations into abandoning naire had a merchandising plan offering pre- them. Or, leading tiser is entitled to one week's special display in to the same result, scare ferred displays. Other tv merchandising aids advertisers so they all of the stores involved. refuse to use them. were trade calls, 96 %; trade mailings, 99 %; Some of these plans have been almost fab- None of the network owned-and-operated advertising support, 96 %, on -the -air support, ulously successful. It is reliably reported, for stations is planning to dismantle its plans, it 100 %, and aiding client representative in prod- instance, that one New York station is com- was determined, and some are fortified by legal uct distribution, 88 %. pletely sold out for the next 18 months on this opinions declaring their plans to be legal. It is presumed that the promotional aid listed type of merchandising plan. That is, an adver- The advertising firm of Kenyon & Eckhardt as offering preferred displays is the target of tiser wanting to get into the plan today would has been active in recent years in surveying the the FTC's complaint. Most of them, it is be- have to wait 18 months before he could actu- merchandising and promotion aids offered by lieved, involved agreement with chain store ally begin his campaign on this station. radio and tv stations. companies. There was no official comment on the FTC's In 1954, Kenyon & Eckhardt found that Although newspapers offer many of the same action from any of the networks or from Radio 65% of the radio stations in the U. S. offered types of merchandising and promotion services Advertising Bureau or Tv Bureau of Advertis- some type of merchandising or promotional to their advertisers they do not have anything ing. service to their advertisers. The services were similar to the "Super Marketing," "Chain None of the CBS -owned television stations broken down into major categories-trade calls, Lightning" and other such broadcast plans. has a merchandising plan, it was understood. trade mailings, advertising support, on -the -ait They have no plan whereby the newspaper ar- Some, but not all of CBS-owned radio stations support and miscellaneous. In this survey, it ranges in -store displays for advertisers, it is do have. These are reported to be WEEI Bos- was found that 26% of the 1,637 stations re- reliably understood.

Officials noted that ARF plans to issue a TELEVISION HOMES county -by- county breakdown of tv penetration as of March 1956 sometime within the next two Hospitable Texans REACH 35 MILLION months. For this reason, the February-March MEDIA men traveling through Dallas report contains less geographic detail than the Three out of four U. S. house- now have a room from which to operate, one for mid -1955. The forthcoming county -by- furnished by the Crook Adv. Agency, holds now have tv, according county calculations will be made by ARF on that city. Just off the Crook reception to ARF study covering gains in the basis of the television supplement to the room in the Adolphus Tower, the "Rep nine months following survey Census Bureau survey, plus the second Nielsen Room" furnishes city maps, directories, Coverage Service. tables, completed in telephone, transportation time June 1955. A third survey of television sets in U. S. typewriters, stationery and other facilities. TELEVISION'S growth in nine months boosted households is scheduled for August of this year. Media representatives using the facili- it to a point where approximately three out of ABC, CBS, NBC, NARTB and Television Bu- ties are invited by Crook to "Put your four U. S. households had television sets in reau of Advertising underwrote the cost of ob- feet on the desk and phone our com- February-March of this year, as compared to taining the tv information and preparation of petitors." two out of three in June 1955. The total num- the report. The same group is underwriting the ber of sets in U. S. households grew from 33 August study, also through ARF. million to about 37 million in the same period. This is the focal point of a report being pub- becoming one of the most important advertis- lished by the Advertising Research Foundation CAR RADIOS REACH ing media in America." today (Monday). "In round numbers," ARF's Full details of the report, showing the extent announcement states, "over 35 million, or 73 %, 35 MILLION IN '55 to which car radios are in use during various of all households had television sets in February- periods of the day and night and how these March 1956, as compared with 32 million, or Detailed study by Radio Ad- car listeners boost the total radio audience into 67 %, in June 1955:' several million during virtually any quarter- The report, "National Survey of Television vertising Bureau shows that hour of the broadcast day, will be sent to RAB Sets in U. S. Households- February-March 83% of all automobiles bought members about mid -August. 1956," is the second ARF tv accounting for last year had sets. Among the highlights released by Mr. which data was obtained as a supplement to, Sweeney: HIGHLIGHTS of a and in conjunction with, the U. S. Census Bu- detailed study of the na- A total of 55% of all families owning car tion's reau's current population study. The first, re- car -radio audience were revealed last radios listen at some time during an average week by leased last spring, detailed set ownership as of Radio Advertising Bureau, which said winter weekday. Biggest number of these are June 1955 [BT, April 30]. the number of automobile radios in the U. S. the drive -to -work audience of men during the ARF said the "increase of more than three reached a record 35 million in 1955. morning hours. million television households in less than a year The report shows that 83% of all automobiles More than 75% of all car radio families is a continuation of the rapid growth since 1950, bought last year were radio -equipped and that can be reached by radio during any seven -day when only about five million households had 64% of all U. S. families have at least one period. This 75% represents more than 23 television sets." radio -equipped car. The 35 million total com- million families. The foundation also noted an increase in pares with 28.8 million reported by Alfred The full report also goes into detail on multiple -set television households. Among tv Politz Research in the Advertising Research audience sizes during morning, afternoon, and homes, about 4.8% had two or more sets in Foundation study of May 1954. evening time periods and gives breakdowns February- March, as against 3.5% in June 1955. "This is by far the most important and most of the audience composition among men, wom- These figures, ARF noted, yield an average of complete study on the car radio audience to en, teenagers, and children for specific periods* 1.05 tv sets per tv household in February - reach us yet," said RAB President Kevin B. It also shows a close relationship between March, as compared to 1.04 sets nine months Sweeney. "It further proves our contention tv families and car -radio families, officials re- earlier. that the car radio -all by itself -is rapidly ported. Page 32 July 30, 1956 BROADCASTING TELECASTING ecutive, Edward D. Madden, former NBC vice president and more recently associated with Mr. MASSIVE 5 -YEAR SPOT DRIVE Fox in Motion Pictures for Television, also is now associated with Latex. He is a vice presi- dent and is in charge of radio, tv and market MAY COME FROM C &C DEALS operations. Mr. Spanel made plain that Latex is relying Films- for -time trade could trigger Latex Corp. campaign on television, with an assist from radio, to ac- To blanket nation with 10 daily tv spots, 7 days a week complish the company's announced expectation of increasing sales from today's annual volume Involved: millions in broadcast time for 740 RKO films of $40 million to a $120 million annual volume within two years. He said the Playtex products Advertiser feels push could triple sales in two years are already the soft goods industry's heaviest advertiser in print media and that these expen- SPECTACULAR plans for a multimillion - year to boost this to markets representing 85- ditures- understood to amount to about $4 mil - dollar, non-cancellable five -year tv spot cam- 90% of U. S. tv homes. ion a year -would be continued. paign in the nation's top 100 markets were Although neither C &C nor Latex would re- But he gave no indication that print expendi- announced last week by International Latex lease a list of stations on which the commer- tures would be increased. Corp., which said it was counting on the broad- cials would be placed, individual sales of the It will be Latex's first "massive" use of tele- cast drive to triple the company's sales in two RKO package -in which C &C simultaneously vision, Mr. Spanel noted. He said the corn - years. agreed to buy considerable station time over a pany spent $1 million in tv during a 12 -month The project was worked out with President long period -have been reported from time to period in 1950 -51 and boosted its girdle sales Matthew Fox of C&C Television Corp., which time by stations involved. from $10 million a year to $15 million. acquired the RICO Radio Pictures library of Triangle Publications' WFIL -TV Philadel- Then, he said, he wanted "saturation" televi- 740 feature films in a $15.2 million deal last phia, WNBF -TV Binghamton, N. Y., and sion but could not find what he wanted. Leav- December [BT, Jan. 2], and Latex authorities WFBG -TV Altoona, Pa., for example, acquired ing at least some of his audience with the im- confirmed that it involves station time "bought" unlimited rights to the 740 -film library for 10 pression that he partly if not wholly inspired the by C&C in selling the RKO package to stations. years for a total of $2,875,000 in cash to be activity which resulted in C &C's acquisition of C&C authorities declined to discuss the Latex paid on a month -to -month basis over a period the RKO package from General Teleradio, Mr. project "at this time." Nor would they reveal of five years, with C &C at the same time agree- Spanel said he discussed his television "needs" the number or identities of stations on which ing to buy, over the same five -year period, $1 with Mr. Fox, whom he described as a friend. they have acquired time that would be avail- million in advertising on the stations, to be paid as long ago as January 1954. What he needed, able for re -sale (subject to station approval) to in cash at card rates [BT, May 7]. he said, was 10 spots a day in many markets. Latex or any other advertiser. But there were Similarly, Westinghouse Broadcasting Co. He said Mr. Fox told him such a thing would indications that C&C was near the "break - acquired RKO film rights for its stations- not be impossible if a major library were avail- even" point in recouping, through sales of the package to stations, its original investment in the films. FIRST YOU SEE HER, THEN . . . While C&C held mum, however, Latex an- nounced that its arrangements called for an average of 10 television spot announcements a day, seven days a week and 52 weeks a year, in each of the nation's 100 major markets for a period of five years. In "selected" markets, the announcement added, radio also will be used, at a rate of five to 20 spot announcements a day. A. N. Spanel, Latex board chairman, who announced the deal at a news luncheon in New York Wednesday, called it the most extensive schedule ever placed by any business organiza- tion. Just how big it is, in dollar terms, no one would say. U. S. TELEVIEWERS will be seeing a lot of this and other Playtex commercials if the multimillion dollar films -for-time deal goes through. They feature the so- called An explanatory line on some pictures re- is on the beach in normal leased by Latex coincident with the announce- "ectoplasm" technique -first the girl shown attire, then she ment, however, said the pictures were taken vanishes and the girdle carries on alone. from commercials in Latex's "$100 million spot commercial series." A key official of the KDKA -TV Pittsburgh, KYW-TV Cleveland, able for television -and that he had heard tha company said afterward that he was confident KPIX (TV) San Francisco, WBZ -TV Boston Howard Hughes (RKO) had one that might be this figure resulted from a "mixup" and should -while at the same time signing C &C for an for sale. have been deleted. Another referred to it as a undisclosed number of spot announcements on RKO Radio, including studios and other $25 million project. the stations. Both Triangle and Westinghouse properties as well as film backlog, eventually Latex officials also maintained that it was a reserved the right to approve the products and/ was acquired from Mr. Hughes by Tom O'Neil's straight money deal with C&C, involving neither or services to be advertised in the time thus General Teleradio. But Mr. Fox and C &C exchanges of stock nor interests in the RKO bought by C &C. subsequently landed the tv (and foreign motion pictures themselves. There were reports that Latex's Playtex products-including baby picture) rights to the films from General Tele- Mr. Fox was an important stockholder of pants, girdles, brassieres, and household gloves radio. Latex Corp. Queries at C&C were answered -and Isodine antiseptic and other pharmaceu- Mr. Spanel said he worked closely with Mr. with "no comment," but Latex authorities de- ticals being developed by the Latex company, Fox throughout this period. Reports of ne- nied that Mr. Fox had any ownership interest will be promoted on the commercials. Spokes- gotiations toward the current Latex-Fox ar- in their company; that Latex owned any part of men said the commercials would be 60 seconds rangement have circulated for months. C&C, or that there was any interlocking asso- in length, for the most part, with some of 20 In expectation of tripling Latex's present vol- ciation of any kind between the two companies. seconds duration. ume through tv- radio, Mr. Spanel asserted, the Latex Corp., they pointed out, is publicly The commercials are being produced -at company already is launching major expansion owned, being a wholly owned subsidiary of least thus far -by the Latex company itself, moves. To achieve the volume goal, the Stanley Warner Corp. rather than by its agencies (Foote, Cone & company's present 4,000 employes will be in- Mr. Spanel said the campaign will begin Aug. Belding and Reach, Yates & Mattoon, both creased by 8,000, and the present staff of 275 1 in a number of markets representing more New York). They are being produced under salesmen will have to be increased "every 60 than 50% of the tv homes in the U. S.; that the direction of Don McClure, well-known days." 'Within 90 days Latex expects to increase the broadcasting and film figure who joined Latex Substantial new plant expansions also are number of stations to represent a total of 75- several months ago as director of films. already underway and others are being planned, 80% of the nation's sets, and by the first of the Another widely known tv -radio and film ex- he told newsmen. BROADCASTING TELECASTING July 30, 1956 Page 33 ADVERTISERS & AGENCIES

LIPSTICK MANUFACTURERS NOW READYING EXPANDED SCHEDULES FOR TV THIS FALL Heavy use of both spot and network television to be used by six leading cosmetic manufacturers: Revlon, Hazel Bishop, Avon, Coty, Max Factor, and Helena Rubinstein during coming season. SIX leading cosmetic manufacturers, together very limited television spot campaign in the accounting for more than 75% of all lipstick past, is expected to use more tv this fall. But sales in America, are readying for their lip- no advertising plans will be set until the return sticks expanded fall schedules which will in- of Miss Rubinstein from a European trip the clude heavy use of spot and network television, second week in September. The Rubinstein according to a special survey made last week lipstick has about 1% of market, it is under- by BT. stood. Ogilvy, Benson & Mather, New York, The six advertisers are Revlon, Hazel Bishop, is agency. Avon, Coty, Max Factor, and Helena Rubin- stein. Westinghouse Electric Corp. Revlon Products Inc., New York, whose WILLIAM G. POWER (I), advertising man- share of the nation's lipstick sales has risen Recouping Losses from Strike ager for Chevrolet Motor Div. of General from 15 to 28% -with full credit for the leap Motors, shows singer Snookie Lanson a frankly attributed to television by company AN intensive advertising campaign and a heavy backlog in consumer as well as industrial orders model of the new Chevrolet during a spokesmen -is looking for an additional half - break in rehearsal for Chevrolet on hour of network time on which to place its put Westinghouse Electric Corp. back in the the Broadway. The show, starring Mr. Lanson, new program The Most Beautiful Girl in the black column for second quarter following World. The firm is currently sponsoring $64,- settlement of its five -month strike earlier this is the summer replacement for Dinah 000 Question and $64,000 Challenge, both on year. Shore (Tue.- Thur., 7:30 -45 p.m., EDT on CBS -TV. BBDO, New York, is the agency. In a report issued last week, Westinghouse NBC -TV). Campbell -Ewald, New York, is Hazel Bishop Inc. is actively looking for Chairman and President Gwilym A. Price an- the agency. another two shows and time period, Raymond nounced that the firm's second quarter net in- Spector, president of the agency for Hazel come was $6,862,000, equal to 38 cents a Bishop, told BT. One order has been placed common share. Losses accountable at the end P. Lorillard Co. Elects by the agency, reportedly with NBC -TV for of the first quarter came to $18,575,000, equal Lewis Gruber President Tuesday 8:30 -9 p.m., but acceptance by both to $1.14 a common share, Mr. Price recalled, network and advertiser will depend on the saying that a disproportionate level of opera- LEWIS GRUBER, vice president and director choice of program to be placed in that time tions (production in "great excess" of actual of sales, P. Lorillard Co., New York, has been sales) period. Meanwhile Hazel Bishop is participat- throughout April, May and June, nar- elected president of the tobacco firm, succeed- ing in sponsoring two evening shows, Arthur rowed the gap and replenished the pipelines to ing William J. Halley, who resigned to become Murray on CBS -TV and This Is Show Business Westinghouse distributors. Net sales for the chairman of the finance committee. Both on NBC two daytime programs, Garry second quarter of $380,731,000 lagged only changes are effective Aug. 1. Mr. Gruber joined $7,527,000 behind those of 1955's second Moore Show and Bob Crosby, both on CBS - P. Lorillard in 1923 as a retail salesman. In TV. Hazel Bishop's sales dropped from 28% quarter. 1946 he became sales manager and member of to 24 %. Hazel Bishop is also participating on The backlog of orders for industrial equip- the board of directors. In 1947, he was named Monitor on NBC Radio. ment is so high, Mr. Price told board members, general sales manager, and in 1952, vice presi- that sales Avon Products Inc., a firm that relies ex- "soon" may be expected to surpass dent and director of sales. clusively on house -to -house selling of its prod- last year's. Mr. Gruber was division manager for the uct to sustain its third-ranking place in the Shortly after settlement of the 40 -plant strike Manhattan area in 1925 and became headquar- lipstick derby, used television for the first time March 20, Westinghouse, through its two agen- ters director of the Turkish cigarettes and little two years ago in three major cities as a test. cies, Ketchum, MacLeod & Grove, Pittsburgh, cigar departments in 1935. He became as- The test proved so successful that last year the and McCann -Erickson, New York, launched an sistant sales manager in 1940. advertiser increased the spot coverage to seven intensive all -media advertising campaign in an major cities. Once again, the pattern of sales attempt to recoup its lost orders. Last week, as a result of using television was so great that Westinghouse again raised its advertising and Highlights of Future Movies the firm definitely plans to use television this promotion expenditures, adding $5 million (on Dropped From Warner's Show fall. Avon now accounts for about 14% of the behalf of its consumer divisions) to the previ- lipstick market. Details and recommendations ously announced $5 million radio -tv "1956 ABC -TV and Warner Bros. jointly announced for its tv schedule are now being worked out campaign package" on CBS -TV and CBS last week that, effective next season, they will by the company's advertising agency, Monroe Radio. drop the closing segment of Warner Brothers F. Dreher, New York. September will probably Presents, subtitled "Behind the Cameras." This be the starting date with Avon products ex- portion of the program -which sometimes lasts pected to approve the recommendations by Hinkle Tentative Replacement as long as 10 minutes -has been devoted to mid- August. For Mullen at Miller Brewing publicizing and exploiting future Warner Bros. Coty Inc., through its agency, Franklin Bruck theatrical releases. Inc., currently is formulating its fall plans, with EDGAR E. HINKLE, branch office manager Though this feature of the Warner shows an increase in television spot budget expected. with Mathisson Sc Assoc., has been appointed has come under critical fire this past season, as to direct advertising of Brewing have similar publicity treatises in the late Coty lipstick sales jumped from 31/2% to Miller Co. on a tentative basis M -G -M Parade, also on ABC -TV, and The 8 %v. The firm used an extensive spot schedule following the resignation of Vernon S. Mullen Jr. 20th Century Fox Hour, on CBS -TV, a spokes- last year in about 70 markets. Specific details from the post with Miller in Milwaukee man for ABC said last week that the move was for fall are expected to be ready by late Au- [BT, July 23]. gust. Mr. Hinkle has been resident manager of the being made to accommodate longer versions of New the "Cheyenne" and "Conflict" film stories. Max Factor & Co., Hollywood, through York office of Mathisson, which handles Doyle Dane Bernbach, New York, recently the Miller account, for the past four years. A permanent successor to Mr. Mullen will be [BUSINESS BRIEFLY, July 16] started participa- Admiral Plans Ad Drives chosen at a later date. tions on Tonight on NBC -TV and Famous Mr. Mullen resigned after more than six For Color, Portable Tv Sets Film Festival on ABC -TV for its Hi -Fi lipstick. years as Miller advertising manager. He has In addition, the firm will continue its television SEPARATE campaigns for color receivers and not yet announced his future plans. its new tv line will an in- spot schedule of minutes and station breaks in portable highlight During Mr. Mullen's tenure, Miller Brewing tensive national advertising drive by Admiral. 65 markets. Max Factor is understood to ac- Co. was credited with a substantial rise among Corp. in network radio -tv and other media for count for 11/2 % of lipstick sales. national breweries in sales volume and an its 1957 electronics -appliance line. Helena Rubinstein Inc., which has used a acceleration of broadcasting activity. Edmond I. Eger, vice president -advertising, Page 34 July 30, 1956 BROADCASTING TELECASTING announced last week it will be Admiral's "most were found to use cake mixes (of these, half comprehensive advertising campaign in recent PROGRAM INFLUENCE spend over $1 a month on cake mixes and were years." Admiral's $2.5 million purchase of par- classified as "heavy" users; the other half were ticipations on NBC-TV's Today and Tonight ON BUYERS SURVEYED "light" users). Pillsbury and Betty Crocker and other spots on ABC Radio's Breakfast were found to be the brands used "most often," Club over a 52 -week spread will be focal part Study made for ABC by Ad- named respectively by 37% and 36% of the of the campaign [BT, July 2]. vertest Inc. called "one of most users. In addition to radio and tv, newspaper ads, comprehensive ever under- Among all iv homes, 24% reported "regu- posters and Sunday supplements will be utilized lar" use of Pillsbury as against 22% for Betty to push the color and portable tv themes. Ad- taken," attempts to show ex- Crocker. Even among audiences of programs miral phonograph and appliance lines also will tent viewers actually use prod- on which Betty Crocker is advertised, the re- be promoted. Admiral agency is Henri, Hurst ucts of the show's sponsor. port showed, Pillsbury still is used by more & McDonald, Chicago. people than is Betty Crocker -except, ABC NEW research undertaking to determine the stressed, Mickey Mouse Club. Among homes extent to which a program's viewers actually in the Mouse Club audience, 27% use Betty Free Radio -Tv Space use the products of the program's sponsor- Crocker, one of the sponsors of the show, as and whether lightly or heavily, and to what against 26% for Pillsbury. (Among non -view- In Newspapers Decried extent as compared to competing products - ers of Mouse Club, the usage was 22% for is being unveiled today (Mon.) by ABC. Pillsbury as against 19% for Betty Crocker) THE NATION'S newspapers are committing The study, made for ABC by Advertest Inc. Another exception: The Saturday Lone "journalistic suicide" by devoting excessive free at a cost described as "well into five figures," Ranger program on CBS -TV, whose audience space to radio -tv while movies are buying far was said by ABC research officials to be "one was divided equally between Betty Crocker and more space, Elmer C. Rhoden, president of of the most comprehensive ever undertaken to Pillsbury. National Theatres, has charged in Hollywood evaluate the influence of programs on product Donald W. Coyle, ABC -TV director of re- in releasing results of a survey of 16 metropoli- purchases." search and sales development, took the pres- tan newspapers. He called upon local managers It covers such factors as light and heavy entation to Chicago last week for showing to of the nation's second largest theatre chain to usage of products, brand loyalty and switching, advertisers and agencies there. Mickey Mouse visit newspaper publishers and editors and ac- viewing and listening habits, program selection Club, an hour -long Monday through Friday quaint them with the trend, which he said is and frequency of viewing, and the influence of program, is currently a little more than half hurting both newspapers and movies. He em- children on family purchasing habits. In all, sold out for fall, officials said. phasized that radio -tv get free directory listings 13 product categories were studied and 50 dif- For the 1956 -57 season, ABC reported, Pills- while theatres must pay premium rates for ferent tv programs -25 daytime and 25 night- bury will be among the sponsors. General them. time -were evaluated. Mills, maker of Betty Crocker, is retaining The data being revealed today deals with sponsorship of four quarter -hours weekly. to amazement," Mr. Rhoden "Much our cake mixes. ABC emphasized that the data Mr. Coyle emphasized that while "the tre- said, "we found newspapers are building up shows that ABC -TV's Mickey Mouse Club mendous values of this program, in terms of their biggest competitor for the advertising - on which Betty Crocker cake mix is advertised circulation, are well known," the Advertest and radio publicity dollar- television -with -is the only cake mix program whose audience survey "proves that along with this great cir- running two-to -one for paid advertising. At gives Betty Crocker an advantage over Pills- culation comes tremendous sales effectiveness, same time, motion pictures, using five times ,the bury in sales. It also points up the effectiveness and impact on the housewife as well as on the as much advertising space as television and of children's programs in selling adult -pur- child." radio, received publicity and news on a ratio chased products,. ABC noted. of many phases of the study are of 50% to advertising," He added figures for Tabulations Among 3,015 housewives interviewed, 59% still in progress. Product categories studies radio -tv publicity do not include space news- in addition to cake mixes are dessert mixes, papers give to logs, except in two cities. If cold cereals, dog food, candy bars, baked beans, logs were included, ratio of free space for tv soap, evaporated milk, floor wax, frank- would be even greater. In San Francisco, in- face furters, salt, scouring pads, and toothpaste. clusion of free radio -tv logs raises publicity to The survey was conducted in Boston, Phila- three and one -half times that of paid advertis- Detroit, Kansas City, Dallas -Ft. Worth ing, he said. delphia, Advance and San Francisco. Mr. Rhoden said papers give free log space Schedule to radio -tv while theatres must pay higher than Of Network Color Shows commercial rates for movie listing. "This dis- (All times EDT) Reassignments Announced proportionate relationship between publicity For Geoffrey Wade Adv. and advertising is neither good business nor NBC -TV good journalism," he said. "We were astonished July 30 -Aug. 3 (3 -4 p.m.) Matinee, par- TWO key appointments, involving the Miles when Div. Manager Robert Selig initiated this ticipating sponsors (also Aug. 6 -10, 27- Labs account and a switch of New York and survey in Denver to find out how much space 3 I ). Hollywood executives, were announced last Adv., was being given to tv and radio in relation to Aug. 1 (7:30 -7:45 p.m.) J. P. Morgan week by Geoffrey Wade Chicago. the movies. But Denver was not unique. The Show, sustaining (also Aug. 15). Robert E. Dwyer, executive vice president same conditions were found to prevail in other and manager of Wade Adv. Agency, Holly- Aug. 1 (9 -10 p.m.) Kraft Television The- Geoffrey Wade areas." atre, Kraft Foods, through J. Walter wood, transfers to the parent Adv. in as senior account executive In Los Angeles and Milwaukee the survey Thompson (also Aug. 8, 29). Chicago was conducted for seven days in late April - on the Miles account. Forrest Owen Jr., man- Aug. 5 (5 -5:30 early May. Other cities besides Denver included p.m.) Zoo Parade, sustain- ager of Geoffrey Wade Adv.'s New York office, San Francisco, Oakland, Seattle and Kansas ing (also Aug. 26). succeeds Mr. Dwyer in Hollywood as vice pres- City. Major dailies in each were checked. Aug. 5 (9 -10 p.m.) Alcoa Hour, Alu- ident and general manager. Mr. Owen's suc- minum Co. of America, through Fuller cessor will be announced at a later date. & Smith & Ross. Mr. Dwyer has headed Wade west coast op- Toigo Heads Stossen Study Aug. 9 (10 -11 p.m.) Lux Video Theatre, erations for the past 15 years and will concen- Lever Bros. Co. through J. Walter trate on the Miles account, which has been ADOLPH J. TOIGO, president of Lennen & Thompson Co. (also Aug. 23, 30). handled heretofore by Albert G. Wade II, pres- Newell, New York agency, has been named Aug. 12 (7:30 -9 p.m.) Sunday Spectacular, ident of the Wade agencies in Chicago and a member of a group aiding Harold E. Stassen Hollywood. Since he opened Wade operations a project to survey national political strength "Atlantic City Holiday," participating in in Hollywood in 1941, Mr. Dwyer has worked President Richard E. Nixon and Gov. sponsors. of Vice on many accounts, including 15 national and Mr. Toigo Aug. 14 (8 -9 p.m.) The Chevy Show, Christian A. Herter of Massachusetts. regional advertisers. Before assuming manager- will supervise the according to Chevrolet Div. of General Motors Corp., directly project, ship of Wade's New York office, Mr. Owen polling organization through Campbell -Ewald Co. Mr. Stassen. A professional was radio -tv director for Wade agency opera- will do the field work. Mr. Stassen, an assistant Aug. 18 (8-9 p.m.) Tony Bennett Show, tions on the West Coast. : o President Eisenhower for disarmament, cre- participating sponsors (also Aug. 25). Miles reportedly spends between $8 and $10 ated national excitement last week by proposing ¡Note: This schedule will be corrected to million on overall advertising annually, with that Gov. Herter replace Mr. Nixon on the press time of each issue of Bell perhaps 75% of expenditures allocated to Republican ticket. broadcast media, according to estimates. BROADCASTING TELECASTING July 30, 1956 Page 35 ADVERTISERS & AGENCIES -4

Cox & Grace Agency Formed A&A PEOPLE Herman C. Nolen, executive vice president in THE FORMATION of Cox & Grace Inc., ad- charge of wholesale drug department, McKes- vertising counsel, with offices at 3037 Book son & Robbins, N. Y., elected president, suc- Tower, Detroit, was announced last week by ceeding George Van Corder, chairman of board Florence E. Cox and Louise C. Grace. The and chief executive officer. firm will conduct a general advertising agency with emphasis on research, public relations and J. Lewis Ames, vice president and secretary, special merchandising promotions. Ruthrauff & Ryan, N. Y., and J. E. Fleisch, Louise Grace formerly was director of re- vice president and account supervisor, Chicago search and media for the Detroit office of Grant office, elected directors of agency. Adv. Florence Cox has been engaged in a re- gional agency business for a number of years George B. Anderson, head of radio-tv depart- office of Ruthrauff & Ryan Inc., as partner in Cox & Dunbargar and more re- ment, Chicago cently in Cox Adv. Agency. elected vice president. Also elected to vice presidencies: Gerald V. Kelleher and Ray A. account executives. Grey Opens on West Coast Washburn, vice president in charge of THE new west M. C. Patterson, OPENING of Grey Adv.'s manufacturing operations, Dodge Div. of regional office 1750 coast office -its first -at Chrysler Corp., Detroit, named president of is being announced N. Vine St., Hollywood, Dodge, succeeding William C. Newberg, as- today (Monday) by President Arthur C. Fatt. of ARLENE FRANCIS, editor -in -chief of Home signed as group vice president- automotive Grey has been located solely in New York for Chrysler Corp. more than 35 years. Named as vice president (NBC -TV), in which Toastmaster is to buy and head of the new west coast operations was participations, demonstrates the company's William M. Nevin, director, market develop- Robert D. Wolfe, former vice president in new steam iron to W. E. O'Brien (1), ment department, Compton Adv., N. Y., named charge of Kenyon & Eckhardt's Hollywood Toastmaster vice president, and Frederick vice president. Mr. Nevin has been with agency office. J. Wachter, general manager of Erwin, since January 1955. Wilson A. Shelton, vice Biow Co., Wasey & Co., the company's ad agency. president and creative director, The N. Y., to Compton Adv., N. Y., as vice presi- Miss Francis appeared in person on a Lee Joins Paris & Peart dent and assistant creative director. closed- circuit color tv program broadcast KENNETH E. LEE, president of Leeford Adv., by the appliance company to distributors Alfred R. Tennyson, director, commercial pro- N. Y., last week announced that he was closing in 21 cities from coast to coast. The com- ductions department, Kenyon & Eckhardt, his agency and taking its principal account, pany also will participate in Today and N. Y., elected vice president of agency. Roger Remington -Rand Div., Sperry-Rand Corp., to Moran, creative director, North Adv., Chi- Tonight on NBC -TV. F. Paris & Peart, N. Y., as senior account execu- cago, to creative staff of K&E, Chicago. tive. The move becomes effective Wednesday. Leeford shares advertising for the Remington - David Nazionale, art director, Weightman Inc., Rand electric shaver with Young & Rubicam, Phila., named vice president. Charles Fisher, the latter handling the tv portion only. Stokely -Van Camp, Indianapolis, to Lennen & Al Paul Lefton Co., Phila., to Weightman copy Newell, N. Y. department. NETWORK NEW BUSINESS Lever Brothers Co., N. Y., transferring its Spry Robert W. Wright, eastern divisional sales man- to Habitant Soup John H. Breck Inc. (hair and scalp prepara- and Instant Spry products from Foote, Cone & ager, Durkee Famous Foods, N. H., as general sales man- tions), Springfield, Mass., through H. B. Hum- Belding to Kenyon & Eckhardt, both N. Y., Co., Manchester, phrey, Alley & Richards, Boston, has placed effective immediately. Advertising budget for ager, with office in Boston. gross billing order for 13 participa- Spry is approximately $750,000. Foote, Cone & $150,000 James J. Donahue, formerly assistant merchan- tions in NBC-TV's Matinee Theatre (Mon.-Fri., continues to handle other Lever pro- Belding manager, domestic division, Pacific Mills 3-4 p.m. EDT). Contract, which started July dising ducts. M. Mathes Inc., N. Y., as account 20, calls for participations every Friday for 13 Inc., to J. executive. Margaret Mulvaney, senior advertis- weeks over 143 NBC -TV affiliates. A&A SHORTS ing fashion writer, Hahne & Co., Newark, N. J., Bourjois Inc., N. Y., for its Evening in Paris to Mathes copy staff. U. S. Borax & Chemical Corp., N. Y., has perfume has doubled television advertising been formed with merger of U. S. Potash budget for 1956 as result of last year's partici- K. C. Jones, associated with sales and public Borax Co., with execu- pation in Home and Tonight on NBC -TV. Ex- Co. and Pacific Coast relations work at United Airlines Inc., Chicago, headquarters New York, and adminis- panded Christmas campaign for Evening in tive in for nearly 20 years, promoted to public rela- will add sponsor participation on Today trative offices in Los Angeles. Four operating tions director, new UA post. Paris with plus Tonight and Home, on 96 stations, running divisions, one of which will deal directly consumer were set up. Aside from de- Nov. 27 -Dec. 14. Agency is Lawrence C. Gum - advertising, E. W. B. Lewis, staff assistant in treasury (industrial borax binner, N. Y. Pacific Coast Borax Co. Div. partment of Westinghouse Electric Interna- manufacturing), U. S. Potash Co. Div. (indus- tional Co., N. Y., elected treasurer, and J. P. trial potash manufacturing), and Research Div., Boyer, with Westinghouse International since AGENCY APPOINTMENTS USB&C will maintain 20 Mule Team Products 1944 in various accounting capacities, named Colgate -Palmolve Co., N. Y., to John W. Shaw Div., which will handle sales and advertising auditor. Adv., Chicago, for all Colgate shaving products. of household products. McCann -Erickson, N. Y., will continue to service company. Harty Hoff promoted from Chicago sales divi- Habitant Soup Co., Manchester, N. J., to sion to assistant advertising director, Wilson Charles F. Hutchinson Inc., Boston. The Edwards Agency, L. A., has bought Nine Sporting Goods Co., same city. Fifteen N. La Cienega Corp. and will move Miron Woolen Mills, Clinton, Mass., appoints to that address Sept. 1. Carroll O'Meara, freelance tv writer and adver- Leber & Katz, N. Y. tiser consultant, to C. J. LaRoche & Co., N. Y., Hoggan & Hall Adv., Salt Lake City, moved to formerly was City National Bank of Beverly Hills, Calif., as director of tv commercials. He 116 S. Fifth East. L. and on names The Edwards Agency, L. A. with Young & Rubicam, A., NBC-TV West Coast. Inc., Baltimore, moved to Edward Petry & Co., N. Y., station representa- Marx Kaufman Adv. tive firm, names Wesley Assoc., N. Y. 111 N. Charles St. Lee Carrau, executive producer, KGMB -TV Honolulu, Hawaii, to Van der Boom, Hunt, Walter H. Johnson Candy Co. (Power House SPOT NEW BUSINESS McNaughton Inc. as director of radio-tv depart- candy bars), Chicago, with more than $1 mil- ment. lion in billing, appoints Hicks & Greist, N. Y., Brading Breweries Ltd., Toronto, Ont. (beer), for all advertising. Account will use 60 and in September starts Rosemary Clooney Show James Butz promoted to assistant director o4 20- second tv animated commercials in Los An- weekly on WGR -TV Buffalo, WWJ -TV De- advertising, sales promotion and public rela- geles and Indianapolis, starting late in August troit, and WCNY-TV Carthage, N. Y. Agency tions, and Don Young to public relations man- as test. Expansion is expected shortly. is F. H. Hayhurst & Co., Toronto. ager at Wilson & Co., Chicago meat packer. Page 36 July 30, 1956 BROADCASTING TELECASTING A QUARTER will go a long way these days on WHO Radio!

Take 12 noon to 1 p.m. as an example . . .

WHEN you consider that a shoe shine plus Your PGW Colonel will be glad to tell you tip now costs you a quarter almost anywhere, the whole story on WHO Radio. twenty -five cents invested in radio is a tremen- (Computations based on projecting Nielsen dous value-especially on WHO Radio! figures and 1955 Iowa Radio Audience Survey data against our 26 -time rate.) LET'S LOOK AT THE RECORD . . .

On WHO Radio, a 1- minute spot between

12 noon and 1 p.m. will deliver a mini- mum of 100,058 actual listening homes, in Iowa alone! WHO That's at least 405 homes for a quarter, or for Iowa PLUS! 1000 homes for $.62 -ALL LISTENING TO WHO! Des Moines ... 50,000 Watts That's the measured minimum. Over and Col. B. J. Palmer, President above this proven audience, 50,000 -watt WHO P. A. Loyet, Resident Manager delivers thousands of additional listeners via Iowa's half million extra borne sets and half million car radios -plus a vast bonus audience Peters, Griffin, Woodward, Inc., in "Iowa Plus "! Exclusive National Representatives Louisville's BEST KNOWN FIGURE

Since January 1, this little fellow has been seen by more individuals than any other man, woman, child ... creature or character ... live or animated ... in the Louisville market. The Channel 11 figure of WHAS -TV is seen on every station identification and promotion slide, every poster and printed piece, every mailing and display. At a glance he means WHAS -TV, the dependable friend of Kentuckians and Hoosiers ... the selling friend of local and national advertisers. He should remind you that for individuál and distinctive treatment, your advertising deserves the impact of programming of character. In Louisville, WHAS -TV programming PAYS OFF! Are you participating?

VICTOR A. SHOLIS, Director NEIL CLINE, Station Mgr. Represented Nationally by Harrington, Righter 8 Parsons Associated with The Courier -Journal and Louisville Times

CA BASIC CBS -TV Network

Page 38 fitly 30, 1956 BROADCASTING TELECASTING GOVERNMENT

three vhf, 29 all uhf, two with two vhf and ABC DRAFTS PLAN FOR EQUALIZING three with one vhf. Among the all -uhf cities proposed by ABC TV FACILITIES IN TOP 200 MARKETS are the following which at present have a vhf channel assigned: Hartford -New Britain, New Proposal, sent both to Senate Commerce Committee and to FCC, Haven -Waterbury, both Conn.; Fresno, Calif.; would equalize facilities' allocations, network contends. Included: Utica -Rome, N. Y.; Peoria, Ill.; Erie, Pa.; Lan- reducing mileage separations to squeeze in v's, power reductions, caster, Pa.; Madison, Wis.; Evansville, Ind.; Springfield, Ill.; Columbia, Ga.; Champaign - directional antennas and move of some existing stations. Urbana, Ill.; Elmira, N. Y.; St. Joseph, Mo. NEW PLAN to equalize tv facilities in the under present rules). Coupled with mileage The FCC has already instituted deintermix- top 200 markets was submitted to Sen. Warren separation reductions are recommendations that ture proceedings in Hartford, Fresno, Peoria, G. Magnuson (D- Wash.), chairman of the FCC permit also reductions in power and di- Madison, Evansville, Springfield and Elmira. Senate Commerce Committee, and to the FCC rectional antennas to permit vhf assignments, This was part of its allocations report June 26 last week by ABC President Robert E. Kintner. as well as to move some of the existing stations. [BoT, July 2]. Key to the plan (detailed below) is ABC's If adopted, the ABC president said, plan In its petition to the FCC to reconsider its request that minimum mileage separations be- would permit the following distribution in the June 26 report and order, ABC strongly urged moves tween stations on the same channel be relaxed top 100 markets: 50 cities with four or more tv that these additional deintermixture be made so that facilities in major markets would in order to squeeze in more vhf assignments. services; 25 with three vhf, 23 all uhf, one with be equal. It said that in only 15 instances ABC recommended a minimum of 130 miles two vhf and one with one vhf. In the second would mileage reductions be necessary to assure separation between vhf co- channel stations 100 markets, the plan would permit 17 cities at least three competitive services in each of (compared to 170 mile minimum in Zone I to have four or more vhf facilities, 49 with the first 100 markets. Present Proposed Total Present Proposed Total Com- Com- Commercial Com- Com- Commercial mercial mercial vhf mercial mercial vhf Rank City Vhf Vhf Remarks Resulting Rank City Vhf Vhf Remarks Resulting 1 New York 2, 4, 5, 7, same 7 38 Forth Worth - 4, 5, 8, same Dallas ch. 4 and 8 4 (Newark) 9, 11, 13 Dallas 11 provide 3rd and 4th 2 Chicago 2, 5, 7, 9 same 4 services. See Market 3 Los Angeles 2, 4, 5, 7, same 7 19. 9, 11, 13 39 Worcester none none all 4 PhIladelphia- 6, 10, same Wilmington ch. 12 4 uhf Wilmington 3, provides 4th service 40 Youngstown none none all 5 Detroit - 2,4,7,9 same Windsor ch. 9 pro- 4 Windsor vides 9th service. 41 Dayton 2, 7 2, 7, 11 Add ch. 11. uhf 6 Boston - 4,5,7,9 same Manchester ch. 9 can 4 42 Birmingham 6, 13 3, 6, 13 Add ch. 3. 3 Manchester provide 4th service. 43 San Antonio 4, 5, 12 same 3 7 San Francisco- 2, 4, 5, 7, same San Jose ch. 11 can 5 44 Tampa -St. 8, 13 5, 8, 10, Add ch. 5, 10 4 San Jose 11 provide 5th service. Petersburg 13 8 Pittsburgh 2, 4, 11 same 45 Toledo 11, 13 13 Move ch. 11 to Grand 1 (Irwin) Rapids- Kalamazoo 9 Washington 4,5,7,9 same 4 area. See Market 56. 10 Cleveland 3, 5, 8 3, 5, 8, Move ch. 12 from Erie. 4 46 Springfield - none none all 12 See Market 85. Holyoke uhf 11 St. Louis 4, 5, 11 2, 4, 5, Move ch. 2 from 4 47 Akron none none 11 Springfield. See uhf Market 119. 48 Phoenix (Mesa) 3, 5, 10, same 4 12 Minneapolis- 4, 5, 9, same 4 12 St. Paul 11 49 Allentown- none none all 13 Baltimore 2, 11, 13 same 3 Bethlehem- uhf 14 Buffalo 2, 4, 7 same NBC owns uhf ch. 17. 3 Easton 15 Kansas City 4, 5, 9 2, 4, 5, Move ch. 2 St. Joseph, 4 50 Norfolk- 3, 10 3, 5, 10, Exchange ch. 13 for 4 9 Mo. to Kansas City. Portsmouth 13 ch. 12 in New Bern and See Market 195. move ch. 13 from New 16 Houston - 2, 11, 13 2, 5, 11, Galveston ch. 11 4 Bern. Add ch. 5 Galveston 13 provides 3rd service. 51 Omaha 3, 6, 7 same 3 Add ch. 5. 52 Syracuse 3, 8 3, 7, 9 Exchange ch. 8 for ch. 3 17 Milwaukee 4, 6, 12 same CBS owns uhf ch. 19 3 or 3, 6, 7 in Carthage and (White Fish Bay) 8 move ch. 9 from Elmira 18 Cincinnati 5, 9, 12 same 3 or move ch. 6 from 19 Dallas -Fort 4, 5, 8, same Fort Worth ch. 5 and 4 Schenectady to Syra- Worth 11 11 provide 3rd and cuse. See Market 170. 9th services. See 53 San Jose - 2, 4, 5, same San Francisco ch. 2, 5 Market 38. San Francisco 7, 11 4, 5, 7 provide 4 20 Portland - 3, 6, 8, same Salem ch. 3 can pro- 4 services. Salem, Ore. 12 vide 4th service. 54 Richmond - 6, 8, 12 2, 6, 8, Petersburg ch. 8 pro- 4 21 Seattle -Tacoma 4, 5, 7, same Tacoma ch. 11 and 13 5 Petersburg 12 vides 3rd service. Add 11, 13 provide 4th and 5th ch. 2. services. 55 Oklahoma City 4, 9 4, 5, 7, Move ch. 5 from Enid 4 22 Miami 4, 7, 10 4, 6, 7, Add ch. 6 or possible 4 or 9 and ch. 7 from Lawton. 10 or all deintermixture. all 56 Sacramento - 3, 10, 13 3, 6, 10, Chg. ch. 6 to corn- 4 uhf uhf Stockton 13 mercial. See Market 23 Atlanta 2, 5, 11 same 3 91. Stockton ch. 13 24 Denver 2, 4, 7, 9 same 4 can provide 9th 25 Indianapolis - 4, 6, 8 same Bloomington ch. 4 4 service. Bloomington 13 provides 4th service. 57 Flint - 5, 12 5, 10, 12 Receives service from 3 26 San Diego - 8, 10, same Tijuana ch. 6 and 12 4 Saginaw - Bay City ch. 5. Move Tijuana 62 provide 3rd and 4th Bay City ch. 10 from Parma - services. Onondaga to Flint 27 Hartford -New 3 none Move ch. 3 to Provi- all area. Britain dence area. See uhf 58 Grand Rapids - 3, 8 3, 8, 11 Move ch. 11 from 3 Market 29. Kalamazoo Toledo. Ch. 3 Kala- 28 New Orleans 4, 6 4, 6, 11 Add ch. 11 or add ch. 3 or mazoo provides 3rd or 2, 4, 11 and move ch. 2 from 4 or service. 6, 11 or Baton Rouge. See Mar- all 59 Fall River - 10, 12 3, 6, 10, Providence provides 4 all uhf ket 122. Or possible de- uhf Providence 12 4 services ch. 3, 6, 10, intermixture by remov- 12. See Market 29. 29 Providence- 10, 12 3, 6, 10, ing all vhf channels. 60 Jacksonville 4, 12 4, 7, 10, Chg. ch. 7 to corn- 4 or Fall River 12 Move ch. 3 from 4 12 mercial. Add ch. 10 all Hartford to Provi- or possible deinter- uhf dence area. Add mixture by removing 30 Albany- 6, 10 all uhf ch. 6. See Market 27. all vhf channels. Schenectady - or 6, 8, Move ch. 6 to Syracuse. all 61 Nashville (Old 4, 5, 8 2, 4, 5, 8 Chg. ch. 2 to corn- 4 Troy 10 Delete ch. 10 and make uhf Hickory) merciai. (Var]. Mills) all uhf or add ch. 8. or 3 62 Wichita - 3, 10, 12 3, 6, 10, Hutchinson ch. 12 4 31 Bridgeport- none none See Market 33. Hutchinson 12 provides 3rd service. Stamford - all Add eh. 6. Norwalk uhf 63 Wilmington - 3, 6, 10, same Philadelphia ch. 3, 6, 4 32 Louisville 3, 11 3, 7, 11 Philadelphia 12 10 provide 3 services. Move ch. 7 from 3 64 Poughkeepsie - none none all See Market Newburg- Beacon uhf Evansville. 65 Fresno 12 none Move ch. 12 to 33 New Haven- 8 none 111. Bakersfield. See all Waterbury Add ch. 8 to Albany. all Market 84. uhf 34 Columbus 4,8,10 same See Market 30. uhf 66 Wilkes- Barre- none none all 35 San Bernardino- none none 3 Hazelton uhf Riverside all 67 Tulsa - 2, 6, 8 2, 6, 8, Muskogee ch. 8 pro- 4 36 Rochester 5, 10 5, 10, 13 uhf Muskogee 11 vides 3rd service. Add ch. 13. 3 Change ch. 11 to com- 37 Memphis 3, 5, 13 same 3 mercial. BROADCASTING TELECASTING July 30, 1956 Page 39 NOBODY'S LISTENING BUT PEOPLE -'ALL OF THEM STEADY EATERS! What a time to talk about food...while 4,115,000 people a minute are listening attentively to daytime CBS Radio. Mostly they're homemakers, too busy for other advertising media. They're listening to 11 serial dramas on CBS Radio, starting at 12:00 noon, CNYT, Monday through Friday. In one week, these programs reach 20,548,000 different people. F Front left to right: 12:00 N. WENDY WARREN & THE NEWS 12:15 PM BACKSTAGE WIFE 12:30 PM ROMANCE OF HELEN TRENT 12:45 PM OUR GAL SUNDAY 1:00 PM ROAD OF LIFE 1:15 PM AUNT JENNY 1:30 PM YOUNG DR. MALONE 1:45 PM GUIDING LIGHT 2:05 PM RIGHT TO HAPPINESS 2:00 -2:05 NEWS 2:15 PM SECOND MRS. BURTON this is the right time to buy... 2:30 PM THIS IS NORA DRAKE THE CBS RADIO NETWORK GOVERNMENT

Present Proposed Total ABC'S PLAN FOR TOP 200 MARKETS (Continued) Corn- Com- Commercial Proposed Total mercial merciai Vhf Present Rank City Vhf Vhf Remarks Resulting mercialCom-Com-Commercial mercial Vhf 115 W. Palm Beach. 5, 12 same 2 Rank City Vhf Vhf Remarks Resulting Fla. 4 4 or 68 Salt Lake 2, 4, 5, 9 same Ogden ch. 9 provides 4 116 Ft. Lauderdale - 4, 7, 10 4, 6, 7, Miami provides City -Ogden 9th service. Miami, Fla. 10 or all services (ch. 4, 6, 7, all 69. Harrisburg none none all uhf 10). See Market 22 uhf uhf 117 Saginaw -Bay 5, 12 5, 10, 12 Receives service from 3 70 Des Moines 5, 8, 13 5, 8, 11, Change ch. 11 to com- 4 City -Flint, Mich. Bay City (ch. 5) and (Ames) 13 merciai. from Flint ch. 10 and 71 Canton none none all 12. See Market 57. uhf 118 Lorain- Elyria, See Cleveland. 4 72 Trenton - 3, 6, 10 same Receives 3 services 3 Ohio Philadelphia from Philadelphia 119 Springfield, 2 none Move ch. 2 to St. all ch. 3, 6, 10. Ill. Louis and Terre Haute. uhf 73 Knoxville 6, 10 2, 6, 8, Move ch. 2 to Knox- 4 See Market 11. 10 ville from Sneedville 120 Manchester - 4, 5, 7, 9 same Boston (ch. 4, 5, 7) 4 and change to com- Boston, Mass. provides 3 services. mercial. Add ch. 8. 121 Lubbock, Tex. 5, Il, 13 same 3 74 Utica -Rome 13 none all 122 Baton Rouge, La. 2 2, 7, 13 Add ch. 7 and 13, 3 or uhf or none or permissible move all 75 Wheeling- 7, 9 same 2 ch. 2 to New Orleans. uhf See Market 28. Steubenville 3 76 Davenport- 4, 6 4, 6, 8, Move ch. 8 from 3 123 Greenville - 4, 7, 13 same Spartanburg ch. 7 Rock Island- Peoria. Asheville - and Asheville ch. 13 Moline Spartanburg, provide service. 77 Charleston- 3, 8, 13 3, 5, 8, Can receive 2nd and 4 S. C. Huntington, 13 3rd services from 124 Augusta, Ga. 6, 12 2, 6, 12 Add ch. 2. 3 W. Va. Huntington ch. 3 and 125 Columbia, S. C. 10 8, 10, 13 Chg. ch. 13 to corn- 3 13. See Market 105. merciai and move from Move ch. 5 from Charleston, S. C. Move Weston and make ch. 8 from Florence. commercial. See Market 146. 78 Reading, Pa. none none all 126 Orlando, Fla. 6, 9 4, 6, 9 Add ch. 4. 3 uhf 127 Jamestown, N. Y. none none all 79 Peoria 8 none Move ch. 8 to all uhf Davenport -Rock Is- uhf 128 New London - none none all land- Moline. See Norwich, Conn. uhf Market 76. 129 Roanoke - 7, 10, 13 same Receives service from 3 80 Spokane 2, 4, 6 2, 4, 6, Chg. ch. 7 to corn- 4 Lynchburg, Va. Lynchburg ch. 13. 7 merciai. 130 Waco -Temple, 6, 10 6, 10, 12 Temple ch. 6 provides 3 81 South Bend none none all Tex. service. Add ch. 12 uhf 131 Savannah, Ga. 3,11 3.9,11 Chg. ch. 9 to corn- 3 82 Duluth- Superior 3, 6 6, 8, Add ch. 11. Chg. merciai. 3 3. ch. 8 to commercial 4 132 Cedar Rapids - 2, 7, 9 same Receives. service 83 Chattanooga 3, 12 3, 9, 12 Move of ch. 9 from 3 Waterloo, Iowa from Waterloo ch. 7. Rome, Georgia See Market 157. 84 Bakersfield 10 8. 10, 12 Move ch. 12 from 3 133 Kalamazoo - 3, 8 3, 8, 11 Move ch. 11 from 3 Fresno and add ch. 8. Grand Rapids, Toledo. See Market 65. Mich. 85 Erie 12 none Move ch. 12 to Cleve- all 134 Amarillo, Tex. 4, 7, 10 same 3 land. See Market 10. uhf 135 Eugene, Ore. 13 2, 9, 13 Add ch. 2. Chg. ch. 9 3 86 Tacoma -Seattle 4, 5, 7, same Seattle ch. 4, 5, 7 5 to commercial 11, 13 provide 3 services. 136 Boise- Caldwell- 2, 6, 7, 9, same Caldwell ch. 9 pro- 5 87 Fort Wayne none none all Nampa, Idaho 12 vides 3rd service. uhf Nampa ch. 6 and 12 88 Lancaster 8 none all provide 4th and 5th uhf services. 89 Lansing 6 6, 10, 12 Can receive service 3 137 Hampton - See Norfolk. 4 from Flint ch. 10 Warwick, and 12. See Market 57. Va. 90 Beaumont -Port 4, 6 4, 6, 9 Move ch. 9 from 3 138 Ann Arbor, See Detroit 4 Arthur Lufkin Mich. 91 Stockton - 3, 10, 13 6, 10, Can receive 2nd, 3rd 4 139 Battle Creek, none none all Sacramento 133, and 4th services from Mich. uhf ch. 3, 6 and 10 140 Lincoln, Neb. 10, 12 2, 10, 12 Add ch. 2 3 Sacramento. See 141 Yakima, Wash. none none all Market 56. uhf 92 Greensboro- 2, 12 2, 6, 8, Add ch. 6 and 8. 4 142 Galveston - 2, 11, 13 2, 5, 11, Houston provides 4 Winston Salem - 12 Houston, Tex. 13 service (ch. 2, 5, 13). High Point See Market 16. 93 Brownsville- 4, 5 2, 4, 5, Add ch. 2 and 13 4 143 Muskegon, Mich. none none all Harlingen - 13 uhf McAllen 144 Pittsfield, none none all 94 Johnstown- 6, 10 6, 8, Add ch. 3 and 8. 4 Mass. uhf Altoona 3, 145 Santa Barbara, 3 same 1 95 Shreveport 3, 12 2, 4, 12 Add ch. 2 and 4. 3 Calif. Delete ch. 3. 146 Charleston, S. C. 2, 5 2, 4, 5 Add ch. 4, chg. ch. 3 96 El Paso -Cuidad 2, 4, 5, 9, same Ciudad Juarez ch. 2, 6 13 to commercial and Juarez 11, 13 5, 11 provide service. move to Columbia, 97 Charlotte 3, 9, 3, 9, 11 Add ch. 11 3 S. C. See Market 125 98 Corpus Christi 6, 10 6, 7, Add ch. 2 and 7 4 147 Sioux City, 4, 9 2, 4, 9 Move ch. 2 from Ver- 3 2, Iowa million and chg. to 99 Scranton none none all commercial. uhf 148 Montgomery- 8, 12 5, 8, 12 Receives service from 3 100 Little Rock- 4, 7, 11 2, 4, 7, Receives 3rd service 4 Selma, Ala. Selma ch. 8. Add ch. Pine Bluff 11 from Pine Bluff ch. 7. 5. Chg. ch. 2 to com- 149 Jackson, Miss. 3, 12 3, 5, 12 Add ch. 5. 3 mercial. 150 Racine, Wis. See Milwaukee 3 101 York, Pa. none none all 151 Raleigh - 5, 11 5, 7, 11 Durham ch. 11 pro- 3 uhf Durham, N. C. vides third service. 102 Rockford, ID. 13 3, 13 Move ch. 3 from 2 Move Washington ch. Madison, Wis. 7 to Raleigh area. See Market 109. 152 Topeka, Kan. 13 6. 11, 13 Add ch. 6. Chg. ch. 11 3 103 Binghamton, 12 2, 4, 12 Add ch. 2 and 4. 3 Lawrence, Kan. to N. Y. commercial, move to 104 Mobile- 3, 5, 10 3, 5, 10 Ch. 3 Pensacola can 3 Topeka. Pensacola provide 3rd service. 153 Decatur. Ill. none none all 105 Huntington- 3, 8, 13 3, 5. 8, Can receive 3rd and 4 uhf Charleston 13 4th service from 154 Jackson, Mich. none none all Charleston ch. 5 uhf and B. 155 Lexington, Ky. none none all 106 Brockton See Boston and 5 uht Providence. 156 Columbus, Ga. 4 none Move ch. 4 to Macon, all 107 Atlantic City, none none all Ga. See Market 167 uhf N. J. uhf 157 Waterloo - 2, 7, 9 2, 7, 9 Receives service from 3 108 Tucson, Arizona 4, 9, 13 same 3 Cedar Rapids, Cedar Rapids ch. 2, 9. 109 Madison, Wis. 3 none Move ch. 3 to Rock- all Iowa ford, Ill. See Market uhf 158 Altoona - 6, 10 6, 8, Can receive service 4 102. Johnstown, Pa. 3,10 from ch. 3, 6 and 8. 110 Portland, Me. 6, 13 6, 11, 13 Chg. ch. 11 Durham 3 See Market 94. educ. to commercial 159 Winston -Salem- 2, 12 2, 8, 8, Greensboro ch. 2, 6, 8 4 and move to Portland. Greensboro, 12 provide three services. 111 Evansville, 7 none Move ch. 7 to Louis- all N. C. See Market 92. Ind. ville, Ky. Delete ch. uhf 160 Wichita Falls, 3, 6 3, 6, 10 Add ch. 10. 3 9 from Hatfield, Ind. Tex. 112 Hamilton - See Cincinnati and 6 161 Spartanburg - 4, 7, 13 same Greenville ch. 4 and 3 Middletown Dayton. Asheville- Ashville ch. 13 pro- 113 Austin, Tex. 7 7, 11, 13 Add ch. 11 and 13 3 Greenville, S. C. vide service. See 114 Albuquerque, 4, 7, 13 same 3 Market 123. N. M. 162 Everett, Wash. See Seattle. 3 Page 42 July 30, 1956 BROADCASTING TELECASTING G

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More use U. P. news and radio wires More use U. P. facsimile newspictures More use U. P. Movietone newsfilm GOVERNMENT

Present Proposed Total ABC'S PLAN FOR TOP 200 MARKETS (Continued) Com- Coln - Commercial Present Proposed Total mercial merciai vhf Rank City Vhf Vhf Remarks Resulting mercialCom-Corn-Commercial merciai vhf Rank City Vhf Vhf Remarks Resulting 182 New Castle, Pa. none none all uhf 163 Terre Haute, 10 2, 5, 10 Move ch. 2 from 3 183 Williamsport, none none all Ind. Springfield. Add ch. 5. Pa. uhf 164 Salem-Portland, 3, 6, 8, 12 same Portland can provide 4 184 Lake Charles, 7 3, 7, 12 Add ch. 3 and 12. 3 Ore. 3 services (ch. 6, 8. La. 12). 185 Sioux Falls, 11, 13 5, 11, 13 Move ch. 5 from 3 165 Springfield - 2, 7 2, 7, 11 Dayton provides 3 S. D. Mitchell. Dayton, Ohio three services (ch. 2, 186 Reno, Nev. 4, 8 2,4,8 Add ch. 2 3 7, 11). See Market 41. 187 Watertown- 7 7 orb Carthage, N. Y. pro- 1 166 Champaign- 3 none all Carthage, N. Y. vides one service, ch. Urbana, Ill. uhf 7 or 8. See Syracuse 167 Macon, Ga. 13 4, 7, 13 Move ch. 4 from 3 Market 52. (Warner Columbus. Add ch. 7. 188 Colorado 5, 11, 13 same Can receive service 3 Robbins) See Market 156. Springs - from Pueblo ch. 5. See 168 Springfield, 3, 10 3, 5, 10 Add ch. 5. 3 Pueblo, Colo. Market 192. Mo. 189 Ogden -Salt 2. 4, 5, 9 same Receives service from 4 169 Bangor, Me. 2, 5 2, 5, 12 Move ch. 12 from 3 Lake City, Utah Salt Lake City ch. 2, Orono and make com- 4, 5. See Market 68. mercial 190 Bay City- Flint- 5, 12 5, 10, 12 Receives service from 3 170 Elmira, N. Y. 9 none Move ch. 9 to Syra- all Saginaw, Mich. Flint ch. 10 and 12. cuse. See Market 52. uhf 191 Bloomington, none none all 171 Green Bay - 2, 5, 11 same Receives service from 3 Ill. uhf Marinette, Wis. Marinette ch. 11. 192 Pueblo -Colorado 5, 11, 13 same Can receive service 3 172 Anderson - 6, 8, 13 same Indianapolis provides 3 Springs, Colo. from Colo. Springs ch. Indianapolis, three services ch. 6, 8, 11, 13. See Market 188. Ind. 13. 193 Muncie, Ind. none none all 173 Mansfield, Ohio none none all uhf uhf 194 Danville, Ill. none none all 174 Pensacola- 3, 5, 10 3, 5, 10 Mobile ch. 5 and 10 3 uhf Mobile can provide service. 195 St. Joseph, Mo. 2 none Move ch. 2 to Kansas all 175 Elkhart, Ind. none none all City. See Market 15. uhf uhf 196 Appleton, Wisc. See Green Bay. 3 C. 13 1 176 Asheville, N. same 197 Milwaukee. 3 177 Lima, Ohio none none all Kenosha See uhf 198 Bellingham - 2, 3, 8. same Vancouver -New West- 5 178 Joplin, Mo.- 7, 12 4, 7, 12 Pittsburg, Kan., ch. 4 Vancouver -New 10, 12 minster ch. 2, 8, 30 Pittsburg, Kan. 7 provides 3rd service. Westminster- and Chilliwack ch. 3 Add ch. 4. Chilliwack, provide 4 services. 179 Durham - 5, 11 5, 7, 11 Raleigh ch. 5, 7 pro- 3 Wash. Raleigh, N. C. vides two services. 199 Las Vegas - 2, 4, 8, same Henderson ch. 2 and 4 See Market 151. Henderson - 13 Boulder City ch. 4 180 Port Huron, none none all Boulder City, provide service. Mich. uhf Nev. 181 Oshkosh, none none all 200 Modesto, Calif. none none all Wis. uhf uhf

cident. He described the invasion and silenc- Hartford Ch. 3 CONELRAD SUCCESS; ing of broadcast stations as "fantastic" but Winner said ODM was taking no action at this point. Files to Keep Allocation DES MOINES 'RAIDED' ODM would have control, he added, in case PETITION asking the FCC reconsider its of a general mobilization or emergency. He that June 26 allocations which proposed to Iowa Marine reserves pull sur- suggested FCC and civil defense authorities report move 3 prise 'attack' on city to show might investigate the incident. Hartford, Conn., ch. to Providence, R. I., was filed by week. FCC Defense Comr. Robert E. Lee, who WTIC Hartford last what can be done by small The FCC approved the grant of ch. 3 spent six days on location at the communica- to WTIC two weeks ago but officially announced its deci- group. Broadcasters report tions setup, told BT, "This business of staging sion last week July 23]. that civil defense test accom- exercises for civil defense has to be done. It [BT, plishes purpose. could be extremely important. I have no sym- WTIC claimed the deintermixture proposal pathy with anyone who gets cute. The act of for Hartford violates the equal facilities pro- BROADCAST stations proved during a six -day forcing a broadcast station off the air could visions of the Communications Act, is designed civil defense maneuver that the Conelrad alert violate the Communications Act. to protect existing stations from competition, system is a successful way of maintaining air "The government spent a lot of money to illegally modifies WTIC's grant without due silence and delivering emergency messages to learn important lessons. I can't treat these process, and is repetitious rule- making. the public. The vulnerability of the communi- lessons lightly. When the facts come before When the Commission made its final de- cations industry also was shown when a group me, I will refer the matter to the Commission. termination in favor of WTIC by a 6 -0 vote, of Marine reserves "captured" key facilities of If the law has been violated, the Dept. of Justice it conditioned the grant on the outcome of its Des Moines, Iowa, last Wednesday night. may want to take a look at it." pending rule- making proceeding proposing to Already informal protests have been made The Conelrad portion of the week's drills move ch. 3 to Providence. It therefore forbade to civil defense officials about the incident at [BT, July 23] was handled efficiently, judging WI-IC to begin construction until completion of Des Moines, where the 20th Marine Reserve by informal reports to CD and FCC officials. that proceeding. Rifle Company decided to capture the city's Nathan P. Colwell, chief of the Audio- In making the grant to WTIC and denying key facilities at the conclusion of its weekly Visual Div. radio -tv branch, Federal Civil De- the application of Hartford Telecasting Co., the drill. According to a Des Moines broadcast fense Adm., told BT the exercises provided FCC upheld a June 1955 initial decision by source, the Marines were led by M /Sgt. Don important lessons in restoration of communica- former Examiner Fanney N. Litvin. Comr. Plato, acting on their own initiative and without tions in case of attack. Col. Richard F. Lynch, John C. Doerfer voted to make the grant with- any civil defense or Marine Corps authority. director of the Los Angeles civil defense unit, out any conditions. Sgt. Plato said their purpose was to "wake the praised radio-tv cooperation in the Conelrad WTIC, owned by Travelers Insurance Co., people up to what a few men can do in a short test. He said the exercise "helped make the was favored by the FCC in areas of local resi- time in silencing a city ahead of an air attack." public far more alert and informed." dence, civic participation and past broadcast Radio -tv stations were invaded around 11 Joining FCC Comr. Lee at the FCC's loca- experience. The Commission found that p.m. reserves carrying what appeared to tion point during the exercises were Harland WTIC's broadcast preference lost some of its be rifles and grenades. They induced stations R. Morris, defense coordinator; Robert D. significance, however, because of the strong to go off the air for a minute -all, that is, but L'Heureux, secretary's office; Warren E. Baker, showing in that category by Telecasting - KCBC, a 24 -hour outlet. After 9 p.m., KCBC general counsel; J. Smith Henley, assistant gen- headed by Harry C. Butcher, owner of KIST operates from the transmitter. Staff personnel eral counsel; Harold G. Cowgill, chief, Com- Santa Barbara, and 13% owner of KEYT (TV) on duty there obeyed standing instructions not munications Carrier Bureau; Robert W. Cox, same city, wartime aide to Gen. Eisenhower. to let anybody in at night so the Marine squad- executive officer; James E. Barr, assistant chief, Telecasting was given preference for diversi- ron decided to leave. The Marines extended Broadcast Bureau; Curtis E. Plummer, chief, fication of business interests (Travelers owns their maneuver, however, to WOI -AM -TV at Safety & Special Radio Services Bureau; Frank stock in other insurance companies, banks, Ames, 35 miles away. M. Kratokvil, assistant chief, Field Engineering public utilities, railroads, among other busi- Arthur S. Flemming, director of the Office of. & Monitoring Bureau; George V. Stelzenmuller, nesses). Telecasting was criticized for what the Defense Mobilization, told BT he had not representing the office of the chief engineer, and FCC called "irresponsible" charges made been officially informed of the Des Moines in- Annette E. Hutterly, secretary's office. against Traveler principals. Page 44 July 30, 1956 BROADCASTING TELECASTING THE ÇOUTHERN "CALIFORNIA LOOK

It's rows of roses rambling over yards of It's acres of flowers -an eight -million -dollar It's millions of lasting impressions -made unpressed pleats -in this fresh new cotton garden, within the KRCA signal area, that on big- earning, big -spending Southern designed by Alex Colman of California. produces 45% of America's rose crop. Californians by advertisers who use .. . KRCA4 SOLD BY NBC SPOT SALES NBC LEADERSHIP STATION IN LOS ANGELES GOVERNMENT

fear of losing their jobs. Mr. McConnaughey ADJOURNMENT OF 84TH CONGRESS BRINGS denied this statement and said he had been misquoted. COLLECTIVE SIGH FROM INDUSTRY, FCC To open its hearings, the House group, Questions and answers dominate seven -month session. Left unde- headed by Rep. Joe L. Evins (D- Tenn.), sub- poenaed thousands of documents from CBS cided: Possible regulation of networks by Commission, prohibition and NBC concerning their correspondence and of tv networks' 'must buy' and 'option time' practices, and pay -as- transactions with the FCC. Charging White you -see tv. Commission allocations report supported. House influence in FCC decisions, the House group also subpoenaed two principals of THE buffeted broadcasting industry and its against the threat of toll television, insisting WXEX -TV Petersburg, Va., to question them regulator, the FCC, breathed a collective sigh that pay -tv advocates are trying to make profits on allegations influence was used in the grant last week as the 84th Congress reached the end in an industry where they have taken no risks, of ch. 8 at Petersburg to WXEX -TV. The of its final session. and that a pay -tv system would destroy broad- committee staff's questioning brought charges They had undergone a January-to-July grilling casting by skimming off the cream of the present from GOP committee members and other Re- that outdid all advance billings as congressional "free" video programs, while adding little of its publicans that the House group was taking committees on both sides of Capitol Hill put own. part in a "fishing expedition." The committee them through a rope -jumping session that Under repeated demands from senators and also heard testimony from uhf broadcasters, ranged all the way from serious endeavor to witnesses to come forward with a tv reallocation but asked few questions. frank and brazen headline-hunting. plan, the FCC issued its Report & Order on HOUSE Anyone with a story to tell got to tell it Tv Allocations [BT, June 25] after a realloca- ANTITRUST SUBCOMMITTEE several times as one congressional committee tion proceeding which lasted eight months. The second blast from the double -barrel shot- after another grabbed the ball and tried to out- The Senate committee gave support to the FCC gun aimed at the FCC came when the Com- do its predecessor. Broadcasters and the FCC plan in an interim report issued last week [BT, mission was brought before the House Anti- fed so much material -by choice and under July 16, et seq.]. trust Subcommittee headed by Rep. Emanuel duress -into the legislative maw that staff peo- The Senate group expects allocation rec- Celler (D -N. Y.). ple in both groups complained of damaged ommendations from the volunteer industry ad Congressmen asked the FCC in a late -June health from working late into the night on hoc engineering committee named by Sen. session why it had approved the NBC- Westing- short -notice assignments. Magnuson last year and headed by Massa- house Broadcasting Co. swap of their respective Out of it all there came a little legislation, chusetts Institute of Technology Prof. Edward radio-tv stations in Cleveland and Philadelphia, thousands of pages of hearing records and a L. Bowles. Committee spokesmen did not pointing to an FCC staff investigation, made be- reallocations plan from the FCC which envi- know last week when this report will be forth- fore the FCC approval, which indicated WBC sions a long -term move of all television to uhf. coming, but hope for it "shortly." went through with the swap because the firm Left undecided as of now are such threats as The committee, aside from allocations, will was afraid that otherwise it would lose its NBC - possible regulation of the networks by the FCC, be faced with consideration of whether tv net- TV affiliations in Philadelphia and elsewhere. prohibition of tv networks' "must buy" and works should be regulated by the FCC, as pro- The staff study also saw a possibility of NBC "option time" practices and pay -as- you-see tele- posed by Sen. Bricker in his bill (S 825); or concentration of owned- station coverage from vision. whether must buy and time option practices "Connecticut to Virginia." should be prohibited; whether legislation is Commissioners replied that McFarland let- SENATE COMMERCE COMMITTEE needed to limit multiple tv station ownership, ters sent afterward to both parties brought back In terms of accomplishments, the Senate In- and the pay television question. replies that indicated there was no pressure in- terstate & Foreign Commerce Committee was During the Senate committee's hearings sev- volved. The House subcommittee earlier had well ahead of any other congressional group. eral complaints arose from senators about over - heard Stanley Barnes, then head of the Justice In its investigation of the television networks commercialism and misleading advertising in Dept.'s Antitrust Division, testify that the Jus- and the uhf -vhf allocations problem, the Senate radio and tv commercials. Sen. Magnuson tice Dept. had the WBC -NBC swap under in- group held 31 days of hearings and listened to asked the FCC whether it was exercising its vestigation. nearly 150 witnesses during this session. There full power to curb overcommercialism. Sen. In a second session in early July, the subcom- is a possibility, not definite, that the Commerce Magnuson, as head of a Senate Appropriations mittee staff strove mightily to make the FCC ad- Committee, headed by Sen. Warren G. Mag- subcommittee, also was instrumental in appro- mit that CBS and NBC are monopolies and that nuson (D- Wash.), will hold additional hearings priating extra money to the Federal Trade must -buy and time option practices violate the this fall, according to a committee spokesman. Commission with the understanding the FTC antitrust laws. The FCC refused to agree. This Senate group heard from all phases of would increase its monitoring of radio-tv com- The House group began this session by re- the television broadcasting industry -uhf and mercials. The committee asked FCC and FTC vealing financial figures, which it got from the vhf spokesmen, the tv networks, network affili- to establish closer liaison in curbing offensive FCC, indicating the rate of return on invest- ates and non -affiliates, set and tv broadcast advertising. ments made by the two networks in the past equipment manufacturers, pay -tv advocates, The Senate Commerce Committee also held few years. Besides citing the figures also used consumers (viewers), the FCC, Justice Dept., three days of hearings in February on a bill by Sen. Bricker in his report, "The Network labor and talent unions and groups and others. (S 923) to prohibit advertising of liquor on Monopoly," which used figures through 1954, On the uhf-vhf problem, uhf spokesmen saw radio and tv and in other media. Dry pro- the House group also revealed for the first the end of uhf broadcasting and of tv without ponents of the bill spoke for the measure and time the 1955 figures furnished to the FCC. deintermixture or an allocation plan to help broadcasters, advertising spokesmen and the FCC Chairman McConnaughey defended the uhf, while vhf people generally favored the beer, wine and distilling industries against it. right of private businesses to make profits and said FCC's 1952 Sixth Report & Order. The tv HOUSE COMMERCE COMMITTEE broadcasting stations cannot be treated like networks held varying views on deintermixture common carriers; i.e., their rates cannot be reg- and reallocations. The House Interstate & Foreign Commerce ulated by government. On network practices, several witnesses Committee's Harris subcommittee held hear- The House Antitrust Subcommittee has an- harged the networks with monopolistic prac- ings on several bills to amend Sec. 315 (a) nounced it plans lengthy hearings in New York 'ces or violations of the antitrust laws. The (political broadcasting) of the Communications in September at which the tv network presidents wo main charges against the networks were Act and other measures affecting the broad- and others in the industry will testify. rought by Richard A. Moore, independent casting industry (see bills). The parent com- mittee also heard pro and con arguments on HOUSE GOVERNMENT OPERATIONS TTV (TV) Los Angeles, who charged net- SUBCOMMITTEE ork must buy and time option practices vio- the House bill (HR 4627) to prohibit liquor ate antitrust laws, and Sen. John W. Bricker advertising. This House unit heard testimony from the FCC Feb. (R- Ohio), who issued a report, "The Network EVINS SUBCOMMITTEE 17 in the former's inquiry to find if onopoly," using figures obtained by the FCC government agencies and departments are with- of holding .n a confidential basis from networks. HOUSE SMALL BUSINESS COMMITTEE information from the public and from congressmen. Networks and their affiliates denied these This House group, after announcing in the barges and added that must buy and time op- first session that it would hold hearings, opened HOUSE UN-AMERICAN ACTIVITIES 'on practices are necessary to the present sys- up in March this year with sensational charges COMMITTEE em of tv broadcasting and that practices these in which it said FCC Chairman George C. Mc- The House Un-American Activities Commit- e responsible for the rapid growth of televi- Connaughey, in talks with the committee staff, tee held a week-long hearing in mid -July on the a on in a few years. admitted that FCC staffers are reluctant to controversial "Report on Blacklisting," spon- Broadcasters, for the most part, formed ranks participate in a decision against networks for sored by the Ford Foundation's Fund for the age 46 July 30, 1956 BROADCASTING TELECASTING Who is watching 21.4% of all TV homes or TV on weekday 114,490 in Western New York, afternoons per average quarter -hour, plus in BUFFALO a big Canadian Bonus.

SHARE OF HOMES PER Which stations STATION AUDIENCE AVERAGE QUARTER -HOUR WGR -TV 53% 60,680

are they Station B 39% 44,651

watching Station C 8%* 9,159 *Does not broadcast complete period

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BROADCASTING TELECASTING July 30, 1956 Page 47 :«,, ...... ,...... ,..,...... :...... »:...... n:Ä..i;: ::.:...... :...... ,.,.....;;:::i::::.;;%.;;:.;:.:.;:.;:::....»., ...:......

HOW BROADCASTING FARED IN 84TH CONGRESS

IN THE SENATE Frank Stanton to authorize stations and net- monopolies, respectively. Died in Senate works to allow candidates of major political Judiciary Committee. Hennings (D- S 636, Sen. Thomas C. Jr. parties to appear on news, interview, forum, S 3829, Sen. Robert S. Kerr (D- Okla.). Mo.). Revise upward legal limit political debate and similar programs without having Establish auxiliary network of amateur ra- candidates may spend in election campaigns. to give "equal time" to candidates of mi- dio operators for military communications. Hearing held by Senate Elections Subcom- nority parties. Died in Senate Commerce Died in Senate Commerce Committee. mittee of Rules & Administration Commit- Committee. S 3859, Sen. Bricker. Base limitation of tee. Reported to Senate floor and died on S 2308, Sen. John F. Kennedy (D- Mass.). multiple ownership of tv stations on per- Senate calendar. Extend to radio and tv stations the exemp- centage (25% ) of U.S. population covered S 636 (amendment), Sen. Richard L. tions from the Federal Lobbying Act now by all tv stations owned by same person or Neuberger (D- Ore.). Provide government accorded to newspapers, magazines and firm. Died in Senate Commerce Commit- grant of $1 million to each major political other printed media. Died in Senate Govern- tee. party during presidential election to pur- ment Operations Committee. S 3962, Sen. Hubert H. Humphrey (D- chase radio and tv time. S 2321, Sens. Carl Hayden (D- Ariz.) and Minn.) and others. Require tv stations and S 771, Sen. John M. Butler (R -Md.) and Homer Capehart (R-Ind.). Prohibit FCC tv networks to furnish 7 hours during elec- others. Withdraw from persons convicted from denying grant to competing newspaper tion campaign to presidential candidates of of subversive activities and members of sub- applicant for station on grounds other than major political parties. Bill also would deny versive organizations equal right opportuni- news monopoly in community if newspaper's equal time opportunities to minority party ties in political broadcasts. Died in Senate other qualifications are superior to competi- candidates for Presidency or Congress. Died Commerce Committee. tor. Died in Senate Commerce Committee. in Senate Commerce Committee. S 825, Sen. W. John Bricker (R- Ohio). S 2628, Sens. Olin D. Johnston (D -S. C.) S 3994, Sen. Edward Martin (R -Pa.). Authorize FCC to regulate networks. Died and Frank Carlson (R- Kan.). Raise FCC Reduce federal excise tax on all -channel in Commerce Committee. Bill con- Senate salaries from $15,000 to $20,000. Died in tv sets from present 10% to 5 %. Died in sidered part in committee's lengthy hearings Senate Post Office & Civil Servic Committee. Senate Finance Committee. in second session. Senate passed similar House- approved bill S 4250, Sen. Magnuson. Make equal time S 923, Sen. William Langer (R-N. D.). (HR 7619). opportunities available in presidential elec- Prohibit advertising of alcoholic beverages S 2639, Sen. Magnuson. Increase salary tions only to vice presidential and presiden- on radio, tv or in other media. Senate Com- of FCC members and those of certain other tial nominees of major parties (see S 3308). merce Committee held hearings Feb. 15 -17, agencies from $15,000 to $21,500 yearly. Died in Senate Commerce Committee. 1956. Bill died in committee. Died in Senate Commerce Committee. Sen- S J Res 33, Sen. Price Daniel (D- Tex.). S 950, Sen. Warren G. Magnuson (D- ate passed similar House -approved bill (HR Identical to S 950 above. Died in Senate Wash.). Prohibit broadcasts of certain 7619). Commerce Committee. gambling information (horse racing). Hear- S 2891. Prohibit use of letters "U.S." by S Res 13, Sen. Magnuson. Authorizes Committee ings held by Senate Commerce certain firms in their advertising. Passed by Senate Commerce Committee to make in- and bill died in committee. Senate and died in House Judiciary Com- vestigations, including networks and uhf -vhf S 1208, Sen. Butler. Relieve stations from mittee. probe, with funds of $200,000 for 1955. Ap- liability for defamatory statements made in S 3074, Sen. Carl T. Curtis (R- Neb.). proved by Senate. political broadcasts by candidates. Died in S (see Senate bills), but Similar to 636 S Res 17, Amend Senate rules so witness Senate Commerce Committee. aimed against political spending by labor at committee hearing can object to appearing & Adminis- S 1390, Sen. Estes Kefauver (D-Tenn.). unions. Died in Senate Rules before tv cameras on grounds of harass- Prohibit transmission of certain gambling in- tration Committee. ment and distraction, with committee mem- Provide formation (horse race data). Died in Sen- S 3242, Sen. Neuberger. govern- bers deciding whether cameras are to be al- cam- ate Commerce Committee. ment financing of federal election lowed (most Senate committees follow this S 1456, Sen. Magnuson. Amends four paigns. Died in Senate Rules & Adminis- practice generally). Placed on Senate cal- sections of Communications Act relating to tration Committee. endar and passed over several times. Re- S 3295, Extend Daylight Saving Time an common carriers and non -broadcast stations. turned to Senate Rules & Administration to con- Hearing held by Senate Commerce Commit- extra month in District of Columbia Committee where it died. form with time schedules of other eastern tee, passed by Senate and by House with S Res 163, Sen. $250,- cities. Passed by Senate and House and Magnuson. Provide amendments. 000 for Commerce Committee studies signed into law by President. Senate S 1549, Sen. Magnuson. Authorize FCC and investigation in 1956, including tv net- S 3308, Sen. Lyndon B. Johnson (D -Tex.) to impose administrative fines on non- broad- work -vhf and 84 other senators. Make equal time op- and uhf probe. Approved by Sen- cast stations for violation of FCC regula- ate portunities available in presidential elections Feb. 17, 1956. tions. Pastore Subcommittee held hearings. S Res 241. Cites Herman Liveright, for- Bill died in Senate Commerce Committee. only to vice presidential and presidential nominees of major parties (see S 4250). mer program director of WDSU-TV New S 1648, Sen. Magnuson. Amend Sec. 309 Orleans, for contempt of Senate for refusal (c) "economic protest" provisions of Com- Also raises from $3 million to $12.3 mil- lion the legal amount a political committee to answer questions on alleged communist munications Act. Hearing held by Pastore in presidential election campaign. associations. Passed by Senate in May 1956. subcommittee. Senate Commerce Commit- may spend in Senate Rules & Administration Com- tee approved identical House -passed version Died IN THE HOUSE mittee. (HR 5614) which was passed by Senate S 3494, Sen. Kefauver. Convey a "prop- HR 177, Rep. Katherine St. George Jan. 12, 1956, and enacted into law by Pres- erty right" on a radio or tv network (R -N. Y.). Require stations to investigate ident's signature Jan. 20. station's affiliation. Died in Senate Commerce Com- persons and groups for whom contributions S 1898, Sen. Russell Long (D -La.). Allow mittee. are solicited on radio and tv programs. Died federal excise tax credit of each on tv $7 S 3575, Sen. Langer. Repeal excise tax on in House Commerce Committee. Died in sets equipped for all uhf channels. radio and tv sets and other goods and prod- HR 395, Rep. Harley O. Staggers Senate Finance Committee. ucts. Died in Senate Finance Committee. (D -W. Va.). Create nationwide uniformity S 1909, Sen. Neuberger. Require tv sta- S 3645, Sen. Alexander Wiley (R-Wis.). in Daylight Saving Time. Died in House tions to inform viewers when political candi- Same as S 3674. Died in Senate Commerce Commerce Committee. date being televised is using face make -up or Committee. HR 524, Rep. Carl Hinshaw (R- Calif.). prompting devices. Died in Senate Com- S 3674, Sen. Magnuson. Prohibit fraud Designate subscription tv and theatre tv as merce Committee. by wire or radio -tv on international as well common carriers. Died in House Commerce S 2128, Sen. Magnuson. Provide reason- as domestic basis. Passed by Senate and Committee. able notice to agency (including FCC) of House and signed into law by President HR 626, Rep. Emanuel Celler (D -N. Y.). applications to courts of appeal for inter- July 12, 1956. Prohibit commercial sponsorship of televised locutory relief against orders of agency. S 3744 & S 3745, Sen. Joseph C. O'Ma- or broadcast coverage of congressional hear- Died in Senate Commerce Committee. honey (D- Wyo.). Establish a U.S. Court ings. Died in House Commerce Committee. S 2306, Sen Frederick G, Payne (R -Me.). of Appeals for Patents and set a maximum HR 789, Rep. Kenneth Keating (R- N.Y.):* Implement proposal by CBS President limit of 20 years for protection of patent Anti -gambling bill (see S 950, S 1390, S J .: ,:a.;k: +V' !::::.. : %.k... x+.:.;;;;:.%.:.ii:c' ,.: .,... :.., .:.:. ..:.*ni%:.;:z.:: . c.,; : .. ..;x: ':::?..:..ET%'ü'át:.. , ..v:::::::n, , >:.,,^:...... A.:.w:.: .Ga. <..' Page 48 July 30, 1956 BROADCASTING TELECASTING i :'us.eS ;+xSRgfi."'Sas::.;:::f9SF.::;::Si::,a4)t0.y":.n:.;: :"G:aSCi:.$..c4Y'fF'J: \ii'vAn.:.AV.J4:wwS:n.i:::.v...w:."v W.4Ki.:. `;...... v: ...... :.>::'v.: c;^: GOVERNMENT Res 33). Died in House Commerce Com- business from 10% federal excise tax; also mittee. radio and tv components used in manu- Republic. The report, published in June, had HR 3461, Rep. J. Percy Priest (D-Tenn.). facture of any article. Passed by House and charged that a few powerful "clearance" men in Anti -gambling bill (see HR 789 and similar Senate, enacted into law in August 1955. New York have the power to make many per- Senate bills). Died in House Commerce HR 7387, Rep. Sid Simpson (R -M.). sons unemployable in radio-tv and in the movies Committee. Raise FCC salaries from $15,000 to $22,- and legitimate theatre by maintaining a list of HR 3789, Rep. Edward T. Miller (R- 500. Died in House Post Office & Civil such persons who are alleged to have been Md.). Equal time rights (see S 771). Hear- Service Committee. affiliated with communist or communist front ings held by Harris subcommittee. Died in HR 7619, Rep. Tom Murray (D- Tenn.). organizations. House Commerce Committee. Raise FCC salaries from $15,000 to $19,000. The House group, headed by Rep. Francis HR 4070, Rep. Frank Ikard (D- Tex.). Reported to House floor by House Post Walter (D -Pa.), subjected John Cogley, director Exempt tv sets equipped to tune all uhf Office & Civil Service Committee. House of the report, to intense questioning. Also channels from 10% federal excise tax. Con- passed first session. Senate P. O. & C. S. testifying were several persons named in the sidered by House Ways & Means Committee, Committee held hearings and Senate passed, report as `clearance" men. All the latter denied but not acted upon. Treasury Dept. made with amendments agreed to by both bodies, they are "clearance" men, but said they have unfavorable report. Died in committee. setting FCC salaries at $20,000 with $20,500 helped persons in the entertainment industry to HR 4073, Rep. Kenneth Keating (R- for chairman. "rehabilitate" themselves. This "rehabilitation" N.Y.). Anti- gambling (see HR 789, HR HR 7620, Rep. Edward H. Rees (R- comes they said, after such a person acknowl- 3461 and similar Senate bills). Died in Kan.). (Same as HR 7619.) Died in House edges past communist associations and repudi- House Commerce Committee. Post Office & Civil Service Committee. ates communism by a written statement or be- HR 4627, Rep. Eugene Siler (R-Ky.). HR 9739. Independent Offices Appropria- fore a congressional committee. Anti- alcohol advertising (see S 923). Hear- tions Bill for fiscal 1957. Provide FCC with During testimony Rep. Walter criticized the ing held Feb. 16 -17, 1956, by House Corn $7,828,000 budget for fiscal 1957 and report as "not worth the paper it's printed on." merce Committee. Died in committee. Federal Trade Commission with $5,550,000, The House Un- American Activities Commit- HR 4814, Rep. Edward T. Miller (R- with understanding FTC will increase moni- tee had held hearings in August 1955 on alleged Md.). Libel relief (see S 1208). Hearings toring of radio -tv commercials. Passed by communist infiltration of the radio-tv industry held by Harris subcommittee. Died in House House and Senate and signed into law by and other entertainment media, and afterward Commerce Committee. President. charged that active Reds still are members of HR 4903, Independent Offices Supple- HR 9762, Rep. Celler. Give Justice Dept. American Federation of Tv & Radio Artists. mental Appropriations bill, giving FCC authority to take antitrust action against in- SENATE INTERNAL SECURITY SUB- $85,000 to maintain its staff level for fiscal dustries under regulation by federal agencies. COMMITTEE 1955 to work on applications backlog. Died in House Judiciary Committee. This Senate group on March 20 questioned Approved by House, Senate, signed by HR 10,217, Rep. Harris. Same as S 4250. Herman Liveright, then program of President. Died in House Commerce Committee. director HR 5240, Independent Offices Appropria- WDSU -TV New Orleans, on alleged Red activ- HR 10,341, Rep. Keating. Similar to S ities. The unit recommended that Mr. Liveright tions bill for fiscal 1956. House approved 3674. Died in House Judiciary Committee. $170,000 increase of FCC fiscal 1956 budget be cited for contempt of Congress after he HR 10,418, Rep. Celler. Same as S 3674. refused to answer several questions. Mr. Live- over Budget Bureau recommendations, in- Died in House Judiciary Committee. cluding $90,000 work right was fired by WDSU-TV and later was for on applications HR 10,424, Rep. Carroll Kearns (R -Pa.). backlog and $80,000 for study of network cited by the Senate. Same as S 3994. Died in House Ways & broadcasting industry. Senate approved Means Committee. SENATE PERMANENT INVESTIGATIONS House -passed $6,870,000 figure after hear- COMMITTEE ings by Senate Appropriations Subcom- HR 10,524, Rep. Joseph P. O'Hara (R- Minn.). Same as S 3859. Died in House The Senate Investigations Committe sub- mittee. poenaed Murray Chotiner, Vice President Rich- HR 5614, Rep. Priest. Amend Sec. 309 Commerce Committee. HR 10,529, Rep. Priest. Give equal time ard Nixon's former campaign manager, and (c) "economic protest" provisions of Com- questioned him in a closed session about alleged munications Act. Hearings privileges to presidential and vice presi- held by House influence in the government. It was under- Commerce Committee's Harris subcommit- dential candidates for nomination and stood Mr. Chotiner was questioned among tee and on identical Senate bill (S 1648) by nominees of major parties and deny equal other things on the FCC's grant of ch. 12 in Senate Commerce time to candidates of minority and splinter Committee. Passed by Fresno, Calif., to KFRE there. House with amendments July 21, 1955. parties. It also would give equal time to Approved by Senate Jan. 12, 1956, and major party nominees seeking election to SENATE POST OFFICE & CIVIL SERVICE enacted into law Jan. 20. Congress. Died in House Commerce Com- COMMITTEE HR 5741, Rep. John W. Heselton mittee. This group held hearings on a House -passed (R- Mass.). Provide FCC regulation of HR 10,944, Rep. Don Magnuson (D- bill (HR 7916) to raise the salaries of FCC tv amount of radio and tv program time which Wash.). Require FCC to license boosters members and other top government officials Commerce may be devoted to advertising. Died in and reflectors. Died in House (see story, page 54). (Several other congressmen House Commerce Committee. Committee. Other hearings were planned but never held. also introduced identical bills.) HR 6631, Rep. Priest (see S 2128). Died. These included a proposed hearing by the Sen- in House Commerce Committee. Hearings HR 11,150, Rep. Priest. Same as S 3962. ate Government Operations subcommittee on a held by Harris subcommittee. Died in House Commerce Committee. bill which, among other things, would exempt HR 6810, Rep. Oren Harris (D- Ark.). HR 11,473. Splits Joint Senate -House radio -tv stations from provisions of the Federal Implements Stanton proposal on time for Recording Facility (which produces low -cost Lobbying Regulation Act, as newspapers and political candidates (see S 2306). Died in tapes and films for congressmen to use on other printed media are at present; Senate Small House Commerce Committee. Hearings home state radio and tv stations) into sep- Business subcommittee on problems of day- held by Harris subcommittee. arate facilities for Senate and House. Passed light broadcasters; House Commerce Commit- HR 6899, Rep. Celler. Prohibit subscrip- by House and Senate. tee on a bill (HR 395) to create uniform laws tion forms of tv. Died in House Commerce H J Res 138, 139, identical bills by Rep. regulating Daylight Saving Time over the na- Committee. Harris and Hinshaw to limit radio -tv an- tion. to 1,000 feet. Died in House HR 6913, Rep. Frank Chelf (D -Ky.). tenna towers Hearings during the first session of the 84th Committee. Hearings held by Deny FCC right to decide subscription tv Commerce Congress included: (1) Senate Juvenile De- subcommittee. question. Died in House Commerce Com- Harris linquency Subcommittee, on tv programs as a George Meader (R- mittee. H Res 99, Rep. possible factor in juvenile delinquency, with a rules to permit broad- HR 6968, Rep. John V. Beamer (R- Ind.). Mich.). Amend House report issued calling for FCC censorship of tv of House committee Forbid FCC discrimination against news- casting and televising programming and other measures; (2) Senate (Also Hearings held and bill paper ownership of radio -tv facilities. public hearings. Elections Subcommittee, on a bill (S-636) to by House Rules Committee. see S 2321). Died in House Commerce turned down raise legal amount political committees may held by Harris sub- committee. Committee. Hearings Died in spend in election campaigns; (3) Senate Com- W. committee. H Res 449 & 450, Rep. Martha merce Committee, on bill to amend Sec. 309 HR 6977, Rep. Harris (see HR 6968, S Griffiths (D- Mich.). Authorize radio -tv (c) of the Communications Act (identical and chamber public -2321). coverage of committee House bill enacted last January); (4) Senate of Representatives. J HR 7024, Rep. Richard M. Simpson proceedings in House Internal Security Subcommittee, testimony from Rules Committee. (R-Pa.). Exempt radio and tv sets used in Died in House CBS newsman Winston Burdett on past com- ::i,';: munist activities. M":::.<:.'::::E"<ï1`»'''' ''`r.x:..'ú2rrx'' ' "'.doMM CialeSÁ .ii<ú:;kwüiufiER:.'MAvO`'+. a:'if`:`'MEMw:s 30, 1956 Page 49 BROADCASTING TELECASTING July GOVERNMENT ] 1955 TV REVENUE REACHES $744.7 MILLION BOXSCORE FCC revenue figure for stations ing for a full year, 104 reported profits, 80 STATUS of tv cases before FCC: losses and in the case of three no data was and networks is $151.7 million AWAITING FINAL DECISION: 8 available. ahead last year. Income Miami, Fla., ch. 10; Seattle, Wash.. ch. 7; of Of the 92 post -freeze v's operating all year, Jacksonville, Fla., ch. 12; Paducah, Ky., ch. reaches $150.2 million. 28 reported profits, 57 losses, data was un- 6; Indianapolis, Ind., ch. 13; St. Louis, Mo., available from seven. However, it was noted, ch. 11; Charlotte, N. C., ch. 9; Orlando, Fla.. TELEVISION broadcasters took in $744.7 ch. 9. two of the profitable stations and six of the million in revenues in 1955, the FCC reported loss stations ceased operations by July 1, 1956. AWAITING ORAL ARGUMENT: 8 Friday, and total income for the four networks The four networks and their 16 owned Boston, Mass., ch. 5; McKeesport. Pa. (DuMont ceased operating as a network in (Pittsburgh), ch. 4; Buff alo, N. Y., ch. 7; September last year) and 437 stations reached stations in 1955 took in $374 million with in- Biloxi. Miss., Ch. 13; Sari Francisco -Oak- come of $68 million, compared to 1954's $306.7 land, Calif., ch. 2; Lead -Deadwood, S. D.. $150.2 million before payment of federal in- ch. 5; Pittsburgh, Pa., ch. 11; Coos Bay, come taxes. million revenues and $36.5 million income. Ore., ch. 16. This compares with total 1954 revenues of Four stations, all vhf pre- freeze outlets, AWAITING INITIAL DECISION: 3 $593 million and income of $90.3 million. reported revenues of over $8 million; five of the Hatfield, Ind., (Owensboro, Ky.), ch. 9; Highlights: same reported revenues of between $6 and $8 Toledo. Ohio, ch. 11; Onondaga -Parma. Twelve of the pre- freeze 108 vhf stations million; 10 between $4 and $6 million; 46 be- Mich., 10. ch. reported losses in 1955, and 96 reported profits. tween $2 and $4 million; 38 between $1 and $2 IN HEARING: 3 Of the 187 post-freeze vhf stations operat- million, and one between $800,000 and $1 Beaumont -Port Arthur, Tex., ch. 4; Che- boygan, Mich., ch. 4; Mayaguez, P. R., ch. Table 1 3. BROADCAST REVENUES, EXPENSES AND INCOME OF 4 TELEVISION NETWORKS AND 437 TV STATIONS 7955 -1954

TV Networks TV Stations: Network Regulations All Networks Incl. Owned Pre- Freeze PostFreeze and Stations Stations (All VHF) VHF UHF Not Needed -Magnuson Number of Networks 4" 4' Number of Stations 437 16* 93 225 CHAIRMAN Warren G. Magnuson (D- Wash.) 103 of the Senate Commerce Committee said last (Millions] Total Broadcast Revenues -1955 $744.7 $374.0 $230.0 $112.2 $28.5 week he disagrees with Ohio GOP Sen. John W. Bricker's position that networks should be sub- 1954v 593.0 306.7 200.9 60.0 25.4 ject to regulation by the FCC. Total Broadcast Expenses -1955 $594.5 $306.0 $148.1 $107.4 $33.0 Speaking on NBC's Meet the Press July 22, 1954 502.7 270.2 133.3 63.8 35.4 the Washington Democrat said he felt that al- Broadcast Income (Before though "there have been some network prac- Federal Income Tax) -1955 $150.2 $68.0 $81.9 $4.8 ($45.) tices that are subject to some criticism, I think 1954 90.3 36.5 67.6 (3.8) (10.0) by and large they have done a fairly good job ' Includes one post -freeze station (UHF). in this country giving the people good pro- a Three networks after September 15, 1955, when DuMont ceased network operations. 1954 data cover 4 networks (including 16 owned and operated stations); 92 pre- freeze, and 302 post -freeze grams." stations (177 VHF and 125 UHF). He said the Senate committee hasn't gone ( ) Denotes loss. in its into network profit figures series of hear- Table 2 ings in the 84th Congress, but that the net- works will "submit their profit figures to us in BROADCAST FINANCIAL DATA OF 4 TELEVISION NETWORKS AND writing before we finish our investigation." 437 TELEVISION STATIONS Regarding the committtee's interim report 1955 supporting the FCC's plan eventually to switch 4 Networks and Total 4 all tv to uhf, Sen. Magnuson said the com- Their 16 Owned 421 Networks and Operated Other TV and 437 mittee is recommending that the 10 %p federal Item TV Stations' Stations TV Stations, excise tax be eliminated from all- channel color (1) (2) (3) (4) tv sets. With the price of color sets steadily A. Revenues from the sale of time: [Millions] being brought down, this means color programs 1. Network time sales: can be brought to the owners of both uhf and a. Nation -wide networks $225.7 $ 83.0 $308.7 vhf sets, he said. b. Miscellaneous networks and He said the committee felt color tv "will stations 0.2 0.2 phase into the national television picture in a Total network time sales 225.7 83.2 308.9 period of 3114 to 4 years" and that by that time 2. Non -Network time sales to: and -white set "will be like an old auto- a black- a. National and regional mobile. The color sets will be so attractive and advertisers 47.6 174.8 2224 low you'll probably want to trade it in." He added that NBC -TV and other networks are b. Local advertisers 24.8 125.0 149.8 "having more and more programs every day in Total non -network time sales 72.4 299.8 372.2 color." Total time sales 298.1 383.0 681.1 Although vhf -only tv sets would be out- 3. Deduct -Commissions to agencies, moded by a switch to uhf, "that will come in representatives, etc. 57.9' 50.8 108.7 the future," Sen. Magnuson said. Net times sales 240.2 332.2 572.4 Sen. Magnuson, who is chairman of the B. Revenues from incidental broadcast Senate Appropriations sybcommittee which activities: added funds to the Federal Trade Commission Talent 102.1 10.4 112.5 budget with the understanding that the FTC Sundry broadcast 31.8 28.0 will increase its monitoring of radio and tv revenues 59.8 commercials, said he thinks "we've been very Total incidental broadcast sucessful" in this effort. He said the FTC has activities 133.9 38.4 172.3 monitored "over 7000 [programs] already. The Total broadcast revenues 374.1 370.6 744.7 Better Business Bureaus all over the country C. Total broadcast expenses of have been working in cooperation with us and networks and stations 306.0 288.5 594.5 I think that it's well on its way toward being D. Broadcast income before Federal cleaned up." He did not feel legislation is nec- income tax $68.1 $82.1 $150.2 essary to stop overcommercialism and mislead- ing advertising on radio and tv. I Three networks after September 15, 1955, when DuMont ceased network operations. n Of this amount $47.0 million is applicable to the total sale of network time. Page 50 July 30, 1956 BROADCASTING TELECASTING Breezin' along at the top in San Antonio is KT9A TSA is now first in both Hooper and Trendex pol, man! Wire talking about those air -conditioned new ratings for SA, If you, can shake loose to study a different type of figure, st your peepers at thi' MONDAY through SATURDAY 7 AM - 12 Noon

KTSA Station B Station C Station D Station E Station F Station G Others Mendez) 28.3 3.3 5.0 24.2 3.3 18.3 12.5 5.5

(Hooper) 27.4 6.8 7.9 20.6 3.1 17.5 12.1 4.6 12 Noon - 6 PM KTSA Station B Station C Station D Station E Station F Station G Others (Trendex) 27.0 3.5 25.9 7.1 15.3 21.2 0.0 4.8 15.1 13.5 4.0 (Hooper) 35.2 4.0 10.3 13.3 (TRENDEX, Inc., Monday through Saturday index -June 25 -30, 1956) (HOOPER, Inc., Monday through Saturday index -July 2 -11, 1956) KLIF DALLAS KELP EL PASO KILT -TV EL PASO* KNOE MONROE KNOE -TV MONROE WRIT MILWAUKEE KTSA SAN ANTONIO WTAM GREATER ATLANTA WNOE NEW ORLEANS C STATIONS *In operation soon MUSIC NEWS

r te.° co's 'urges" group of independent radio stations GOVERNMENT

1

Table 3 Table 4 TELEVISION STATIONS REPORTING PROFIT TV STATIONS CLASSIFIED BY VOLUME OF TOTAL BROADCAST REVENUES OR LOSS CLASSIFIED BY FULL YEAR SHOWING REPORTING PROFIT OR LOSS OPERATION AND PART YEAR OPERATION 1955 1955 [Stations Operating Full Year 1955 Only] Pre -Freeze Post -Freeze Pre- freeze Post -feeze All VHF VHF UHF Total (All VHF) VHF UHF A. Stations in operation on Total Broadcast Revenues Profit Loss Profit Loss Profit Loss December 31, 1955: Over $8,000,000 4 Full year operation: Profit 96 104 28' 228 6,000,000 -8,000,000 5 .

Loss 12 80 57° 149 4,000,000- 6,000,000 10 . Data not 2,000,000 -4,000,000 43 3 4 3 7 10 available 1,000,000- 2,000,000 33 5 15 1 1

800,000 -1,000,000 1 26 34 6 17 Subtotal 108 187 92 387 Part year operation: 600,000- 800,000 2 17 5 6 2

1 26 21 10 7 Profit .. 10 . 10 400,000- 600,000

Loss .. 31 6 37 200,000- 400,000 1 12 2 1 Data not 100,000- 200,000 3 13 2 10 available .. 7 1 8 Less than 100,000 1 4 1 19 Total Stations operating Subtotal 48 7 55 - 575 96 12 104 80 28' B. Stations in opera- full year 1955 tion during 1955 Two stations in this group ceased operations by July 1, 1956. ',six stations in this group teased operations by July 1, 1956. but ceasing operations prior to December million. But, three pre- freeze, vhf outlets with N. H. to Get Educ. Outlet 31, 1955 24 24 revenues between $2 and $4 million reported losses and five having revenues of between $1 If Storer WMUR -TV Buy OK'd C. Total stations and $2 million reported losses. STORER BROADCASTING Co., which just operating all or Four post- freeze vhf stations reported re- three weeks ago filed for FCC approval of its part of 1955 108 235 123 466 venues between $2 and $4 million, the highest for post- freeze stations. All reported profits. purchase of New Hampshire's only operating Two stations in this group ceased operations by July Two post -freeze uhf outlets reported revenues television station -WMUR -TV Manchester- , 1956. between $1 and $2 million, but one of them has offered to give the U. of New Hampshire, or s Six stations in this group ceased operations by July 1, 1956. reported losses. the state itself, a complete educational tv station, with equipment valued at about $250,000. The offer hinges on FCC approval of the purchase. Also filed with the WMUR -TV purchase ap- WCDA -B ALBANY plication, was a request seeking permission to move the station's transmitter to Georgetown WAAM BALTIMORE Township, Essex County, Mass., 32 miles south- east of Manchester (Manchester is 48 airmiles from Boston) and to boost power to maximum WBEN -TV BUFFALO 316 kw. The Greater Boston market presently has only two operating v's. The offer came as a result of a conference WJ RT FLINT between New Hampshire Governor Lane Dwinell, George B. Storer, president of Storer WFMY -TV GREENSBORO Broadcasting Co., and Norman A. Gittleson, executive vice president of WMUR -TV. Storer said that when and if its WMUR -TV purchase WT PA HARRISBURG is approved, it will provide equipment and furnish essential engineering supervision and labor necessary to install an educational outlet WDAF -TV KANSAS CITY at Durham, where educational ch. 11 is alloc- ated. -TV LOUISVILLE In its $850,000 purchase of ch. 9 WMUR -TV, WHAS Storer, which already holds the maximum number of vhf stations currently allowed by WTMJ -TV MILWAUKEE the FCC, told the Commission that it will divest itself of one of its existing v's "if required to do so." If FCC should lift the limit on tv station WMTW MT. WASHINGTON ownership from present seven (five v's two u's), to coverage of 25% of population, as advocated RICHMOND by Storer and in pending bills in Congress, W RVA -TV necessity of selling one of the existing v's would be obviated. WSYR -TV SYRACUSE Last week's announcement marks Storer's second move in the educational tv field. WBIQ (TV) Birmingham, educational outlet operating Harrington, Righter and Parsons, Inc. New York on ch. 10 with 30.9 kw, was built in part with Chicago Storer's contribution of $120,00 worth of equip- The only exclusive TV national representative San Francisco ment, including transmitter, antenna, tower and. Atlanta camera chain. The New Hampshire gift would be the present WMUR-TV gear, it was under- stood. Page 52 July 30, 1956 BROADCASTING TELECASTING Media Buyers Account Executives

Sales Managers .. .

COME to HARTFORD

... why almost everyone in the Hartford -New Britain Market (third richest in the U.S.A.) considers WKNB -TV its very own station.

... why WKNB -TV packs such a powerful ad- vertising wallop ... over 375,000 sets ... 93% saturation in Hartford County.

WKNB RADIO... the leading independent music -news -sports station in Hartford County. Broad- casts all Yankee games.

nua¢ccc:::aecln1111 "WKLNB, ', _-_ -

STUDIO AND OFFICES WEST HARTFORD, CONN. - Represented by The Bolling Company, Inc..

BROADCASTING TELECASTING July 30, 1956 Page 53 WSA U-TV GOVERNMENT WAUSAU, WIS. Fee. Mr. Sadler is president of KEED Spring- Broadcast Wages Are field- Eugene, Ore. Independent KDON oper- CHANNEL, ates on 1460 kc with 5 kw. Broker for the sale 2nd Highest in U. S. was Albert Zugsmith Corp. Gives North Central Wis. KXXL is being sold by Stephen A. Cisler to BROADCAST personnel enjoy the second high- Pacific Ventures Inc. Mr. Cisler is president - est pay level in all American industry, accord- majority stockholder of KEAR San Francisco, ing to the annual wage-salary report of the U. S. sale of which to Mid -American Broadcasters is Dept. of Commerce. Their average 1955 pay of 4 pending at the Mr. is also 50% $6,333 represents 14% gain since 1952. FCC. Cisler owner of KXKX San Francisco, 50% owner Only group having a higher pay scale is the of KIDS sit& security-commodity broker bracket, where av- Bishop, Calif., and holds minority inter- erage 1955 earnings were $8,078. Average pay est in KLMS Lincoln, Neb. Pacific LfZ in all industry was $3,830. Ventures principals include Norman The department showed these average earn- H. Biltz, 20.98 %, Dollar Assoc. Inc., 9.20%, and 1.84 %, ings in the last four years: 1955, 74,000 radio - Morton Downey, singer-radio-tv the 'tv employes earned $6,333 average; 1954, 72; entertainer. Only broadcast connection of Pacific Ventures is 000 earned $6,029; 1953, 65,000 earned $5,889; through minority stockholder H. G. fY4HI .f 1952, 61,000 earned $5,559. Wells Jr., .92 %, former vice president of KOLO Radio-tv employes were paid $465 million in Reno and KORK Las Vegas. KXXL is inde- pendent on 630 kc, using 1 kw. r 1955, $456 million of it in wages and salaries; $430 million in 1954, $422 million of it in WTIK Durham is being sold by Hugh Holder wages and salaries; $379 million in 1953, $371 to Mid -Carolina Broadcasting Co., licensee of million of it in wages and salaries; $335 million WSAT Salisbury, N. C. C. H. Wentz is Mid - in 1952, $328 million of it in wages and sal- Carolina principal. WTIK is affiliated with aries. The difference between total and wage - ABC and operates on 1310 kc, using 1 kw. The salary payments is due to fringe benefits. sale was negotiated by Paul H. Chapman Co., Fulltime radio -tv employes numbered 72,000 Atlanta brokers. in 1955, with an average of 79,000 fulltime and parttime employes compared to 77,000 in 1954, FCC Orders Reopening of 70,000 in 1953 and 65,000 in 1952. Department studies show radio-tv broadcast- Beaumont, Tex., Ch. 6 Case ing accounted for $612 million of the nation's THE Beaumont, Tex., ch. 6 case, turned back income and compares with $561 million in 1954, to the FCC last December by the U. S. Court $491 million in 1953, $429 million in 1952. of Appeals [BT, Jan. 2], was reopened and In its Survey of Current Business, the de- remanded to the hearing examiner by FCC partment found that the public paid $664 mil- order last week. In two other contested tv lion for repairs to radio and tv sets and $2,360 cases, ch. 5 Bristol, Va. (WCYB-TV grantee), million for new radio-tv sets, musical instru- and ch. 10 Knoxville, Tenn. (WBIR -TV), FCC ments and phonograph records. The public denied protests by the losing applicants against paid $1,286 million to attend motion picture grants of transmitter-site changes. theatres in 1955 compared to $1,284 million in Crux of the Beaumont remand deals with the 1952. prospective ownership change in KFDM -TV, which received the final grant for ch. 6, when FCC Commissioners Raise W. P. Hobby (Houston Post- KPRC- AM -FM- to TV there), following the final decision, ac- 1921' Sent Ike by Congress quired an option to purchase 32.5% of KFDM- above THE Senate and House Thursday adopted the TV stock. Before the grant, Mr. Hobby held report of joint conference committee on HR an option to buy 35% of KTRM Beaumont, sea level 7619 -the Executive Pay Bill-clearing it for which was favored for ch. 6 in an initial deci- the White House. sion. The other unsuccessful applicant was the Represented by: The measure provides in- 539,700 MEEKER TV creases in the salaries of FCC members and Enterprise Co. (KRIC- Beaumont Enterprise New York, Chl., L. other top government officials. and Journal). population -.Angeles, San. Fron. The House agreed to a Senate amendment In the Knoxville (protestants WNOX Knox- y HARRY HYETT increasing the FCC chairman's salary from ville, Tennessee Tv Inc.) and Bristol (protestant 153,680 homes yMinn. . St. Pouf $15,000 to $20,500 and the other six FCC WON Bristol) cases the FCC noted the protest- members from $15,000 to $20,000. The bill as ants have requests pending for reconsidera- *Midland Coop's originally approved by the House had provided tion of the final grants. The protestants were not parties shot in the arm salary boosts to $19,000 for both the FCC in interest to the permit modifica- chairman and other members. tions, the Commission said. cost them only $1.30 The House approved the bill in the first thousand session of the 84th Congress and it was placed Applications Filed for Tvs per viewers. on the Senate calendar, where it remained at the end of the first session after several senators In Michigan, North Carolina STOCKHOLDERS: objected and asked for a hearing. The bill was APPLICATIONS for new television stations heard by the Senate Post Office & Civil Service were filed at the FCC last week by Stevens - Newspapers: Committee [BST, July 9] and the $20,500 and Wismer Broadcasting Co. for Port Huron, Wausau Daily Record Herald $20,000 figures recommended. The Senate ap- Mich., ch. 34, and United Broadcasting Co. for proved the measure as amended [AT DEADLINE, Wilmington, N. C., ch. 3. Marshfield News Herald July 23] and the bill then went to conference. Stevens -Wismer is licensee of WHLS Port Wis. Rapids Daily Tribune Huron and WLEW Bad Axe, both Mich. Prin- WTIK, KXXL Sales Filed; cipals are H. L. Stevens and John F. Wismer. Merrill Daily Herald KDON Goes for $225,000 Wilmington, N. C., ch. 3 was formerly held Rhinelander Daily News by WTHT (TV), which was deleted by the FCC SALE of KDON Salinas- Monterey, Calif., for in June for failure to prosecute. United prin- Antigo Daily Journal $225,000 was announced last week. Other cipal is President Richard Eaton. Richard ownership developments last week included the Eaton stations are WOOK, WFAN (FM) Wash- Radio Stations: filing of applications seeking FCC approval of ington, D. C. (cp for ch. 14 WOOK -TV); WSID sales of KXXL Monterey, Calif., for $110,000 Baltimore, Md. (cp for ch. 18 WTLF [TV] WSAU- WFHR -WATK and of WTIK Durham, N. C., for $39,000. there); WACH Newport News, Va. (cp fore Sale of KDON Salinas- Monterey, subject to ch. 33 WACH -TV); WARK Hagerstown, Md.; OWNED AND OPERATED BY usual FCC approval, is from Frank Oxarart WANT Richmond, Va.; WJMO Cleveland, WISCONSIN VALLEY TELEVISION CORP. and Jack Feldmann to Glenn Sadler and Clark Ohio; WINX Rockville, Md. Page 54 July 30, 1956 BROADCASTING TELECASTING *- YOU MIGHT GET A PERFECT BRIDGE HAND

BUT . YOU NEED WKZO RADIO TO MAKE YOUR BID 6- COUNTY PULSE REPORT IN KALAMAZOO -BATTLE CREEK KALAMAZOO- BATTLE CREEK AREA -MARCH, 1956 SHARE OF AUDIENCE MONDAY -FRIDAY AND GREATER WESTERN MICHIGAN!

6 a.m. 12 noon 6 p.m. 12 noon 6 p.m. midnight For really grand -slam results in Western Michigan, use the WKZO 37% 34% 32% 5000 -watt voice of WKZO -CBS Radio for Kalamazoo -Battle Station B 19 19 19 Creek and Greater Western Michigan. Station C 8 9 9

Station D 7 7 7 Pulse figures, left, tell the story. WKZO leads in all 72 quarter Others 29 31 32 hours -actually gets more than any other TWO stations in the Sets -In -Use 23.0% 23.0% 19.4% area combined! NOTE: Beale Creek's home county (Calhoun) was included in this Pulse sampling, and prov ded 30% of all interviews. Avery-Knodel can give you all the facts. The other five counties: Allegan, Barry, Kalamazoo, St. Joseph and Van Burent.

Rte gelp Yíafidn4 WKZO-TV - GRAND RAPIDS- KALAMAZOO WKZO RADIO - KALAMAZOO -BATTLE CREEK WJEF RADIO - GRAND RAPIDS WJEF -FM - GRAND RAPIDS -KALAMAZOO CBS Radio for Kalamazoo -Battle Creek KOLN -TV - LINCOLN, NEBRASKA Associated with and Greater Western Michigan WMBD RADIO - PEORIA, ILLINOIS Avery -Knodel, Inc., Exclusive National Representatives

The mathematical odds against it, however, are 635,013,559,600 to 1!

BROADCASTING TELECASTING July 30, 1956 Page 55 I I II I IIIIIIIII 1111111111111111111111111111111111111111111111111111P II II FIL M

RKO Teleradio Pictures ing to Mr. Livingston, now encompasses the California National Studios, including a fully - Outlines New Video Policy manned production staff; NBC Television Films, world -wide syndication and network RKO Teleradio Pictures Inc. last week disclosed sales organization; the NBC Theatrical Divi- details of a new television policy under which sion, which administers the NBC Television executive a central staff will supervise the ac- Opera Theatre and the new NBC (touring) quisition of filmed for company's properties the Opera Company, and the merchandising divi- owned television stations; acquire new tv film sion. properties for distribution by the company's Mr. Livingston revealed that, at California film syndication With division, and cooperate National's newly- acquired sound stages, two RKO production executives on new properties film series -The Life of Riley and The Adven- to be produced for tv. tures of Hiram Holliday- already are in pro- The announcement the new system of op- of duction. He said filming will begin shortly eration was made by Board Chairman Thomas on six new pilots, four for national sponsorship F. O'Neil in New talks with York, following and two for syndication. Mr. Livingston added headquarters executives and division officers that co-production arrangements are being representing the company's six tv stations, its negotiated with producers in England, Italy and film syndication division and RKO Radio Pic- Mexico, as well as in the U. S. tures. Previously, RKO Teleradio separate units Mr. Livingston will make his headquarters had engaged in tv operations virtually on an activities independent basis. in Hollywood. The company's orig- inating in New York will be under the direction Commenting on the move, Robert Manby, of Robert D. Levitt, recently appointed general vice president of RKO Teleradio Pictures said: manager of California National Productions. "This move represents further integration of the various activities relating to television film in which this company is now engaged. While Five Advertisers Sign this overall activity will ultimately be formal- For Ziv's 'Dr. Christian' BYLINE ized in an operating department, development of the methods of operations for purchasing, FIVE regional television advertisers have signed selling, production and planning will go for- to sponsor Ziv Television Programs' new half- ward under the direction of Peter M. Robeck, hour tv film series, Dr. Christian, in a total of together with Arnold Kaufman and Bill Finkel - 31 markets, it was announced last week by dey." M. J. Rifkin, Ziv Tv vice president in charge Mr. Manby also announced that two new of sales. film properties have been added to the RKO Lee Optical Co., an optometry chain in the Teleradio tv film catalogue. They are The Big southwest, has bought the series in 14 Texas Idea, a half -hour program created by Donn markets, plus Mobile, Ala. S & W Fine Foods, Bennett and currently in production at the San Francisco, through Foote, Cone & Belding, RKO Pathe studio in New York, and War in San Francisco, has signed for 10 Pacific Coast r the Air, a half -hour program detailing the markets, and C. F. Mueller Co. (macaroni prod- ucts), Jersey City, through Beck & Werner, STARRING story of air power in World War H, which was produced in London in cooperation with the New York, has purchased the series in New Allied Air Forces. York, Boston and Philadelphia. Hospital Service Corp. (Blue Cross) has signed for Dr. Christian Mark in Buffalo and Sealy Inc. (mattresses), Chicago, TPA Names Manny Reiner through Weiss & Geller, in Toledo and Lima, As Head of European Sales Ohio. Stevens APPOINTMENT of Manny Reiner as Euro- Warner Bros. Inc. Closing pean sales manager of Television Programs of Its America, New York, was announced last week Newsreel Subsidiary by Michael M. Sillerman, executive vice presi- WARNER BROS. Inc. reported last week that dent of TPA. Mr. Reiner will fly to Europe it is discontinuing its newsreel subsidiary, Thursday for a six- to eight -week sales trip, Warner News Inc., with the last newsreel to be HOT OFF covering the United Kingdom and such markets distributed on Aug. 23. TO SYNDICATION! as Paris, Brussels, Amsterdam, Frankfort, Although Warner Bros. had not effected a NEW OF 39 THIS SERIES Copenhagen, Stockholm, Rome and Geneva. television tie -up for its newsreel, such as 20th NBC COMES "BIGTOWN" Mr. Reiner, who has had a long background Century Fox with Movietone, there was spec- AWARD -WINNING* in the motion picture field, served most recently ulation that the Warner News Inc. library of FILM DRAMAS! ADVENTURE as general sales manager of IFE Releasing films and special subjects might be sold to a Corp. (Italian film export). He started in the tv network. A spokesman said the company ACT QUICKLY! motion picture industry in 1933 with Warner also is trying to sell the entire operation to a phone-wire Bros. and has served in sales and production buyer who possibly could operate it as a service 1UTt.te- capacities with Metro-Goldwyn- Mayer, Mono- exclusively to the tv field. gram Pictures, Paramount Pictures and David M. & AD ALEXANDER O. Selznick Enterprises. From 1950 -53 he was UPA Announces Expansion with Louis G. Cowan Inc. (now Entertainment Television Inc.), as UPA PICTURES Inc., Burbank, of Films for Productions radio -tv producers, sales Calif., has Distributors manager. expanded its tv commercial production de- 6040 SUNSET BOULEVARD partment, calling for the increase of production facilities and personnel, President Stephen Bo- I 4.34144 N BC Subsidiary Changes Name sustow announced last week. In line with the PHOHOLLYWOODONE: As Result of Its Expansion expansion, Peter De Negro, former San Fran- cisco agency executive, has been named UPA's Best CHANGE in name of the Kagran Corp. to west coast sales manager. He will headquarter *Voted 6th Per-w _with 3rd Best eoard- California National Productions Inc. was an- in Burbank and work with Herbert Klynn, tv Annual "Billboard" former nounced last week by Alan W. Livingston, department supervisor. A4thwards president, who said the move was undertaken UPA also announced the addition of two to highlight the expanding activities of the NBC services to its tv commercial operations. These subsidiary in the area of television film pro- include six syndicated spots for national and duction, distribution, merchandising and related regional use and special tv spot series for ter- enterprises. ritorial leasing to agencies and clients, geared California National Productions Inc., accord- to specific -level sales 1111111111 11111111111 II II I III local requirements. Page 56 July 30, 1956 BROADCASTINO TELECASTING WBAri itif 48 RICH TEXAS COUNTIES'

WBAP -TV Land -a luxuriant 53 -county area in North Central Texas and Southern Oklahoma, cen- tered around two great metropolitan areas, Fort Worth and Dallas . . . rich in natural resources and friendly progressive people who have the money to buy your product. WBAP -TV Land - top in- dustrial market, busy producing automobiles, air- craft, work clothes, the latest in women's fashions, a variety of foods, and countless other articles in light and heavy industry. WBAP -TV Land - popu- lated by easy going, informal folks who believe in doing big things to uphold the tradition of the biggest state! Southwesterners like comfort - are ready to buy what they want.

WBAP -TV Land - NUMBER ONE MARKET IN THE SOUTH WRAP -TV 53 COUNTY MARKET TOTALS POPULATION __..__ -.. 2,671,900 WBAP -TV is the pioneer station of the FAMILIES 811,400 South, serving 53 counties with 1955 EFFECTIVE BUYING INCOME maximum (NET DOLLARS) power of 100,000 watts on low -band chan- 1955 EFFECTIVE BUYING INCOME nel 5 - as powerful as any television station PER FAMILY (NET) 3,495 in the United States. The antenna towering 1955 RETAIL SALES 3,188,047,000 1,113 feet in the air is strategically located FARM POPULATION 397,400 between the Fort Worth and Dallas sky- NUMBER OF FARMS . - 100,934 lines. In addition to offering the largest GROSS FARM INCOME_._ _ 425,349,000 studio facilities in the Southwest, WBAP- Source: Sales Management Survey of Buying Power, TV is the only station in the area offering May 10, 1956 complete COLOR facilities. Standard Rate 8. Data Service Inc. telecasting May 10, 1956 WBAP -TV delivers top quality programs from both NBC -TV and ABC -TV Networks combined, plus outstanding live studio pre- FORT WORTH & DALLAS sentations - including award -winning News and Weather programs. METROPOLITAN MARKETS *Plus 5 Counties in Oklahoma

C I T Y G R A D E S E R V I C E I N B O T H C I T I E S

A w -NBC THE STAR -TELEGRAM STATION ABC FORT WORTH, TEXAS

AMON CARTER I AMON CARTER, JR. HAROLD HOUGH I GEORGE CRANSTON ROY BACUS Founder President Director Manager I Commercial Manager PETERS, GRIFFIN, WOODWARD, Inc. -National Representatives

BROADCASTING TELECASTING July 30, 1956 Page 57 FILM NETWORKS 4 role in succeeding weeks. Bands scheduled to Moore to Head Sales NBC RADIO BEGINS appear daily during opening week are those of For CBS -TV Film Sales Mr. Lombardo, Tommy and Jimmy Dorsey, 'BANDSTAND' TODAY Wayne King, and Freddy Martin. Different PROMOTION of Thomas W. Moore from man- bands will be slated approximately every two ager of the Los Angeles office to general sales Opening program in morning weeks after the series begins. manager of CBS-TV Film Sales was announced successor to 'Weekday' to have week by T. Harris, vice president and Bandstand replaces the morning portion of last Leslie Weekday, general manager of the company. Mr. Moore James C. Petrillo leading 'all - but a new lineup of dramatic pro- grams will take over the succeeds Wilbur S. Edwards, who has resigned star' band. Half -hour session afternoon portion, also starting today [BT, July 23]. Weekday, to join Encyclopaedia Britannica Films as di- to be simulcast by NBC -TV. '. rector of distribution. which wound up its run last Friday, has been carried 10 Mr. Moore, who will assume his new duties NBC RADIO's new two -hour NBC Bandstand at -12 noon and 2 -3:30 p.m. The new afternoon will in New York on Aug. 13, joined CBS -TV Film program, morning successor to Weekday [BT, lineup start at 3 p.m., mean- ing Sales in 1952 when the unit opened a Los An- July 2 et seq.], gets underway today (Mon.) that there now will be no network service from geles sales office. Previously, he had been vice with at least four participating sponsors and noon to 3, instead of noon to 2 p.m. as under president and director of advertising and pub- with James C. Petrillo, president of American Weekday. lic relations for Forest Lawn Memorial Park, Federation of Musicians, in the role of band- Los Angeles, and with the advertising depart- leader. ment of the Meridian (Miss.) Star. Charles T. Ayres, vice president in charge WHK SUCCEEDS KYW of the radio network, said Miles Labs, Warner - Hudnut (for Quick home permanent), Manhat- AS NBC AFFILIATE Film Production Firm Set Up tan soap, and Realemon already had signed for In Texas by Tanco participations in Bandstand and that a number Cleveland station is first to fill Carrillo, of others are "interested." The program is sold HOLLYWOOD actor Leo Carrillo and tv pro- in the same manner as its controversial prede- gap created by disaffiliation ducer Felix Tanco are incorporating a Texas cessor Weekday-in participations of 60 sec- of Westinghouse stations from production firm to be known as Film Corp. of onds, 30 seconds, and 6 seconds. network this month. America, which will headquarter in Dallas Mr. Ayres listed the starting sponsors at a where it plans to construct a $2 million studio Tuesday news conference at which he and other FIRST hole punched in the NBC Radio Net- to be available to independent tv film and mo- NBC key officials spelled out plans for the new work lineup by the disaffiliation of Westing- tion picture producers. The new firm also would series and the thinking behind it. house stations was plugged late last week by produce its own films and plans eventual cap- William R. (Billy) Goodheart Jr., co- founder the signing of WHK Cleveland as an NBC italization of between $5 and $10 milion. and former executive vice president of Music affiliate in that area [CLOSED CIRCUIT, July 23]. Members of the board in addition to Messrs. Corp. of America, who joined NBC as a con- NBC announced the signing on Friday. Carrillo and Tanco will include E. A. Hicks, sultant last May and is credited with the idea Officials said it becomes effective today (Mon.) owner of Mayan Dude Ranch, where a "movie for Bandstand, revealed that AFM Chief Pet- in part. has rillo will participate as a bandleader in town" already been constructed; Fred today's They said WHK will begin carrying parts Releasing kickoff program. Meyers, American Co.; Maurice of the new NBC Bandstand series and parts Harry writer, Mr. Petrillo, described as Beck, of Texas Rassling; Preston, "enthusiastic" of the new afternoon lineup when those new Big "D" about the Bandstand and Larry Gianneschi, Film Labs. concept of presenting network fetaures are launched today (see story, name bands in a daily two-hour live program, this page). It will begin carrying NBC night- FILM volunteered to DISTRIBUTION appear on the opening show, time programs on Aug. 26, effective date for Mr. Goodheart said. The union chief will "con- WBC stations' dropping of NBC nighttime Max & Arthur Alexander, Hollywood film dis- duct" a group of top-name bandleaders in a programming. The WBC outlets quit carrying tribution firm, syndicating Big Town series medley of their most popular tunes. Bandlead- NBC daytime programs as of July 16. under new title, Byline -Steve Wilson. Mark ers slated to play under his baton include Guy is WHK, which is Stevens star and producer of 39 films seen on Lombardo, Tommy and Jimmy Dorsey, Ted celebrating its 35th anni- versary this is NBC -TV Tuesday nights. Lewis, Carmen Cavaliero, Russ Morgan, John- year, a longtime affiliate-and also a minority ny Long, and Larry Clinton. stockholder -of Mutual. Effect Louis de Rochemont Assoc., N. Y., distributing of the NBC signing on its MBS affiliation could Bandstand will be heard at 10 a.m. 12 new quarter -hour filmed sport series, Field & to not be determined immediately. Stream produced by Field & Stream Magazine. noon EDT, Mondays through Fridays. The WHK, which replaces Series, designed for family audience, is having 10:30 -11 a.m. segment each day will be simul- Westinghouse's 50 kw trial run on cast by NBC -TV. The Petrillo ensemble will KYW Cleveland in the NBC lineup, is licensed KDKA -TV Pittsburgh under spon- to the sorship of Carling Brewing Co. appear on this simulcast portion today. Forest City Pub. ,Co. (Cleveland Plain The tv portion is as yet unsponsored, Mr. Dealer and News). It operates on 1420 kc with 5 kw. E. FILM SALES Ayres said. Sterling Graham is president, and Kenneth H. is Explaining the Bandstand concept, Mr. Good - Kackathorn general manager. CBS Television Film Sales, N. Y., has sold heart asserted his view that the "band business" NBC meanwhile was still searching for new CBS Newsfilm service to KOTV (TV) Tulsa, is in the process of recapturing the national affiliates to replace the three other WBC defec- WRGB (TV) Schenectady and YVLV -TV interest it held some 20 years ago. The new tions: KDKA Pittsburgh, WBZ Boston, and Caracas, Venezuela. NBC program, he said, is designed to contrib- WOWO Fort Wayne. These, too, are 50 kw. ute revival as well Guild Films Co., N. Y., reports five new sales to the as capitalize on it. The four WBC stations pulled out of the NBC each on I Spy and Confidential File tv film Other officials on hand for the news NBC lineup in a disagreement over network series and seven renewals on Liberace Show. conference included Board Chairman Sylvester programming policies. WBC maintained that L. (Pat) Weaver Jr., who stressed that Band- neither NBC nor any other network is provid- INS Television Dept., N. Y., has sold This stand will be much more than "a big disc ing the kind of radio programming that "meets Week in Sports to WITV (TV) Fort Lauder- jockey show"; President Robert W. Sarnoff, the requirements of radio as it now exists." So dale, Fla., and Telenews daily film service to and Kenneth W. Bilby, public relations vice these four WBC stations moved to independent WCKT -TV Miami. president. Guy Lombardo and his orchestra, status (a fifth, KEX Portland, Ore., is still which will be featured on the opening week's affiliated with ABC). FILM PEOPLE shows, also were on hand. Mr. Lombardo saw Meanwhile, WBC cited its stations' coverage Bandstand as another strong indication of the of news Glenn H. Dorsey, Motion Picture Adv. Service, developments last week as a sample growing popularity of dance orchestras. of New Orleans, to Reela Films Fla., how they intend to keep their audiences Inc., Miami, Mr. Bilby said affiliates' support of as chief engineer. a co- abreast of national news under their new "home operative advertising campaign in behalf of town" programming concept. Nita Nagler, Pyramid Productions, N. Y., tv Bandstand was stronger than in the case of a WBZ newsmen, they said, were the first to film producer, named administrative assistant to similar campaign in Monitor's early days, and tell Gov. Christian A. Herter that Harold sales department of Guild Films Co., N. Y. Mr. Ayres said station clearance for the pro- Stassen had tossed a political bombshell by gram has been "excellent." recommending him over Richard Harold W. Fish, 60, assistant A. Nixon for to president of Bert Parks is permanent M.C. for the two - GOP vice presidential candidate. They Wilding Pictures Productions said Inc., Chicago tv hour series. Songwriter Johnny Mercer will WBZ also predicted Gov. Herter's announce- and motion picture firm, died 19 July after 25 appear as "Mr. Music" during the first week, ment that he himself would nominate Mr. years service with company. with other music figures alternating in this Nixon, and then relayed the prediction to other Page 58 July 30, 1956 BROADCASTING TELECASTING SrKOD BY

We have a I ittle announcement for a few sel ect friends ABC's Morning Drama Bloc outrates all competition, by an average margin of 50% All Network Sponsored Programs according to Nielsen's latest radio report} Incidentally, twice 10:00 AM -12:00 Noon (NYT), M -F as many homes tune to radio in the morning as tune to tele- (Common Morning Network Option Time) vision according to Nielsen. You're free to draw your own Nielsen Average Homes Reached Audience Rating Per Average Minute conclusions. The one we draw is this: you get more (homes) ABC Radio 2.7 1,277,000 for less (cost per commercial minute) on ABC Morning Radio Network B" 2.3 1,088,000 - Breakfast Club, My True Story, When a Girl Marries, Network C 1.8 851,000 Whispering Streets, Grand Central Station, The Jack Paar Network D 1.3 615,000 Show. For full facts, call your ABC Radio representative. }Nielsen. in previous was e7%. 'The cost efficiency margin over the other networks Is June H. ABC advantage report even greater. ABC Radio Network

BROADCASTING TELECASTING July 30, 1956 Page 59 NETWORKS

WBC stations. Other Westinghouse outlets also were given a recorded telephone interview con- MGM Leases 'Wizard' ducted by WBZ with Mr. Stassen. Donald H. McGannon, WBC president, also For CBS -TV Showings has announced that three of WBC's top news- IN its first sale men -News Directors Rod MacLeish of WBZ, to television, Metro- Goldwyn- Sanford Markey of Mayer last week leased "The Wizard of Oz" KYW, and Jim Snyder of feature KDKA -will provide Westinghouse stations film to CBS-TV for four presentations with regular on-the -scene reports, interviews, at a total cost of $900,000. The contract con- bulletins and features from the Democratic and tains a cancellation clause permitting CBS-TV Republican national conventions next month. to withdraw after two presentations for a cost of about $450,000, according to an MGM spokesman. WLW Affilation With NBC The contract represents MGM's initial sales To Continue, Says Dunville activity following the announcement in June by Loew's Inc., parent company, that the stu- WLW Cincinnati conceivably may carry addi- dio's library of 770 feature films and 900 short tional ABC and Mutual radio shows in the subjects produced from 1929 -49 would be re- future but this will not affect WLW's NBC leased to tv through its own distribution com- affiliation or mean that the station is changing pany [BT, June 27]. Previously reports had affiliation, WLW President Robert E. Dunville circulated that Loew's had been offered up to said last week. $50 million for the library by one tv film dis- The continuing WLW -NBC affiliation was tributor. emphasized in a statement reporting that WLW A CBS -TV spokesman confirmed that the last Monday began carrying, on a delayed transaction had been completed, but said he basis, an hour-long block of three ABC Radio could not offer additional details. It is reported dramas in addition to its presentation of that the network is planning to carry "The Breakfast the ABC Club [DDT, July 23]. This, Wizard of Oz" as a special Christmas show he said, in no way affects WLW's continuing this year and again in 1957. It is presumed to carry NBC programs. WLW will carry part that CBS -TV will exercise its rights for two of the new NBC Bandstand program and at additional showings of the feature film if the least part of the new afternoon schedule. initial performances prove successful. Mr. Dunville also reported that the station The currently is developing plans for several new film, released in 1939, stars Judy Gar- land with local programs designed to meet "the modern a cast including Ray Bolger, Bert demand" of radio in the WLW area. Lahr, Jack Haley, Billie Burke, and Charles If other ABC or Mutual programs are added Grapewin. The picture was produced by Mer- vin by WLW in the future, it will mean only that LeRoy and directed by Victor Fleming. "WLW is carrying more network shows from The music and words, including "Over the more networks," the announcement asserted. Rainbow," are by Harold Arlen and E. Y. It said that many stations in the area apparently Harburg. In its original form, the feature film have decided to localize their schedules, with had a running time of 101 minutes, and it is the result that "satisfactory network service reported that CBS -TV will cut it to an hour throughout the WLW area could not be main- and one -half. tained." An MGM spokesman said the company cur- rently is negotiating with several networks, Mutual Shows for Chicago stations and advertising agencies for other fea- ture films in the library. He reported that To Be Carried by ABC's WLS some of the outstanding films are being offered either singly or in groups of 5, 10, 15 or 25 WLS Chicago, owned jointly by Prairie Farmer pictures. and American Broadcasting-Paramount The- atres Inc. and affiliated with ABC, has agreed The contract with CBS-TV was negotiated to carry some MBS programs in that city, it by Charles C. Barry, former NBC vice presi- was learned last week. dent, who heads MGM's television operation. eitkolo The pioneer 50 kw outlet is considering Mr. Barry currently is in the process of as- pickups of "several" Mutual shows consistent sembling a staff for the tv unit. with its own local commitments and schedule When Loew's announced its tv plans, it re- of ABC programs. No formal affiliation papers vealed that the company intends to acquire have been signed, it was understood. First interests in tv stations. In negotiations with tv MBS program to be carried by WLS was Mar- stations for its feature films and short sub- tha Roundtree's Press Conference last week. jects, the company reportedly is asking stations MBS has been seeking a Chicago outlet since for a stock interest in return for the library. WNDo-TV! severance of its long- standing affiliation with A company spokesman declined to elaborate WGN last spring [DDT, May 7]. Termination on this point. of pact with WGN, the Chicago Tribune radio property, is effective Aug. 31, with the latter attaining status of an independent. NBC -TV Buys 'Noah's Ark,' What Mutual programs WLS will carry was Series Made by Jack Webb not ascertained last week beyond the under- standing it would "accept" certain shows. Ma- ACQUISITION by NBC -TV of television rights jor points left for conjecture evolved around to Noah's Ark, a series of color tv programs coverage this fall of Notre Dame football, to produced by Jack Webb's Mark VII Ltd., was Source: ARB February which MBS has obtained rights, and certain announced Thursday by Thomas A. McAvity, afternoon programs now carried by WGN. NBC -TV vice president in charge of programs. Bernie Barth, Gen. Mgr. WCFL, another Chicago independent, also is Mr. Webb, president of Mark VII and pro- Tom Hamilton, SalesMgr. reportedly seeking the football coverage. It ducer- director-star of the firm's radio and formerly was the Irish Football Network out- television Dragnet episodes, will direct the let in Chicago. Noah series but will not star in them, Mr. WLS Inc. was organized as a new corpora- McAvity said. tion over two years ago at the time of the WLS - The series, to be shown in color at a time WENR merger, with Prairie Farmer and AB- and date to be announced later, stars Paula PT each reportedly attaining 50% of the stock. Burke, May Wynn and Victor Rodman and WLS became affiliated with ABC, a division is based on the experiences of a veterinarian, of AB -PT [BT, Feb. 8, 1954]. NBC said. Page 60 July 30, 1956 BROADCASTING TELECASTING Talbot Named to Coordinate Olympic Film Coverage Plans APPOINTMENT of Paul Talbot, president of in Indiana Fremantle Overseas Radio & Tv Inc., New WIBC -Leads York, as exclusive agent of the organizing com- mittee for the Olympic Games in Australia was announced last week by W. S. Kent Hughes, chairman of the committee. In his new capacity, Mr. Talbot will arrange for television, theatrical and newsreel coverage of the 1956 Olympic Games, to be held in Melbourne, Nov. 22- Dec. 8. Mr. Talbot told BT that tv coverage is be- ing set in every country where tv service is available. He said that geographic editions of Olympic tv film programs will be sent from Melbourne to appeal to the viewers of a partic- ular region. These editions include North American, South American, Western European, USSR, Eastern European and Japanese. A controversy which developed several months ago over the issue of charging for tv coverage was settled, Mr. Talbot said, in the following manner: Film footage will be pro- vided free of charge for regularly scheduled tv news programs, restricted to three minutes in length; no special programs may be carried free of charge, and no film may be carried in a segment that is not a regularly slotted news show. Mr. Talbot added that several Olympic Iv programs will be produced and will be avail- able for sponsorship on an exclusive basis in various areas of the country. A pool for the daily coverage of the games will be formed by television and theatrical newsreel organizations, according to Mr. Talbot. He added that plans are now being discussed WIBC is the only Indianapolis radio station ever Coast, so for fast delivery of film to the West to receive the National Safety Council's 1955 the coaxial that the output may be placed on Public Interest Award for exceptional service in cable from California originating points. He the field of Traffic Safety. The station received said there is a possibility that such delivery may this award recently, adding it to five consecutive include the use of jet planes. awards from NSC in the field of Farm Safety, exclusive with WIBC in Indianapolis. WKOW -TV New ABC Affiliate also WKOW -TV Madison, Wis. (ch. 27), has signed as an ABC -TV affiliate, effective Sept. 29, net- WIBC not only does an outstanding job in public work officials confirmed last week. On that service, but WIBC's community service programs date, WISC -TV Madison (ch. 3) replaces build big audiences. In the 31- county Indianapolis WKOW -TV as CBS-TV's primary affiliate in trading area, WIBC programs rank first during that area [BT, May 14]. WKOW -TV and its 447 out of 504 rated quarter hours each week.* affiliated radio station, WKOW, are licensed to *Pulse As Study. Sept. -act, 1955 Monona Broadcasting Co., headed by Stewart Watson as president. WIBC's well known personality salesmen . . . WEEB Joins ABC Radio Al Brooks, Robin Bright, Jim Shelton, Harry Andrews and many others, are chiefly respon- FIRST IN THE WEEB Southern Pines, N. C., heretofore an sible for the station's success in community serv- OF THEIR independent station, will become an affiliate of ice and big audiences. These same personalities HEARTS ABC Radio this Wednesday, it was jointly an- are available on a "first come, first serve" basis LISTENERS nounced last week by Jack S. Younts, presi- to help you sell your product or service. dent of Sandhill Community Broadcasters Inc. (WEEB), and Edward J. DeGray, ABC Radio station relations director. The new ABC affili- To Sell Indianapolis, and Indiana, ate is a daytime station on 990 kc with 1 kw. the Best Buy...the Only Buy Is... WIBC! NETWORK PEOPLE Theodore F. Grant, ABC -TV program depart- ment, N. Y., promoted to assistant manager of 2835 N. Illinois Street ABC -TV co -op programming. 1010 KC Indianapolis 8, Indiana Kenneth McKay, former assistant director of w IBC public relations, Madison Square Garden, N. Y., RICHARD M. FAIRBANKS, to CBS-TV press information as sports publicist. The Friendly President and General Manager Dr. Frank Stanton, president and member of Voice of Indiana board of CBS Inc., elected to board of direc- tors of N. Y. Life Insurance Co. to fill vacancy left by late Devereux C. Josephs, chairman of JOHN BLAIR & COMPANY NATIONAL REPRESENTATIVES .- -board of insurance firm. Phyllis Ginsberg, ABC press information staff, N. Y., married to Stanley Vogel of Jasco Alu- minum Co. BROADCASTING TELECASTING filly 30, 1956 l'age 61 POLITICAL BROADCASTING

mates that 400 tv stations will carry sight -and- 'HOPEFULS' IN CHICAGO WILL NOT HAVE sound coverage of the Democratic convention to an estimated 120 million viewers, compared SANCTUARY FROM RADIO -TV 'EYES, EARS' to 107 stations and an estimated 60 million in 1952. The company is preparing a map show- Wherever they go, Democratic delegates will find that AT &T or ing all 1956 tv facilities (superimposed upon Illinois Bell have been there first in preparing for all eventualities one drawn for the 1948 conventions when tv's plans progressing rapidly impact was first felt), along with an AT&T fact in media coverage. Regular convention sheet. under Reinsch. 'Teletronic Terrace' replaces soap box. Other telephone company preparations were in full swing last week. Twenty of the 54 mi- POLITICAL CANDIDATES who would seek Amphitheatre Aug. 3 [CLOSED Cntcurr, July crowave antenna "dishes" planned [BT, July sanctuary from the public eye of tv (and ear 23]. The postponement will enable workmen to 9] have been installed and eight more will be of radio) during the forthcoming Democratic install necessary equipment on time (it should hoisted up to a 50 -ft. runway on the Interna- national convention had best look to their be ready by Aug. 8) and avert estimated addi- tional Amphitheatre roof overlooking the Chi- ingenuity and imagination. tional costs of $50,000 for the network pool cago stockyards. Remaining 26 dishes are Wherever they may roam from Chicago's and $75,000- $100,000 for the national com- being installed at Comiskey Park, home of International Amphitheatre and convention pro- mittee. the Chicago White Sox, and at four loop loca- ceedings-or take refuge -the Illinois Bell Tele- Mr. Reinsch explained convention planning tions. (Ten already are in place atop the Con- phone Co. and AT &T's Long Lines Dept. is on CBS -owned WBBM's For the Record July rad Hilton Hotel.) prepared to install extra facilities for the con- 14 and took part in a panel on WBBM -TV's Twelve coaxial cables will be utilized to venience of radio -tv broadcasters. Convention Preview July 21. He answered connect Amphitheatre cameras with downtown Not that the political candidates are pub- questions on "The Role of the Communications tv network studios, besides microwave chan- licity- shy -but the telephone company recalls Industry" in conventions, held in conjunction nels. The number of switchboards needed for the 1952 Democratic national convention when with Loyola U. the convention has been increased from 32 to candidate Adlai Stevenson "holed up" at an Democratic delegates will be cushioned for 50 and an additional 11,500 miles of wire will Astor St. residence on Chicago's near north side and caught the company with its prepara- tions down. Aside from its routine assignment of install- ing television, radio, teletype, telephoto and telephone equipment, AT &T and Illinois Bell are gearing in 1956 along more anticipatory lines. As a result, extra cable, wire, portable unit and other equipment will be on tap for any emergency. Facilities will be ready for installation at such strategic sites as hotels (including the Democratic Convention Headquarters in the Conrad Hilton), Chicago's Midway and other airports, railway stations -and even at such remote points as Libertyville, Ill. (where Mr. Stevenson owns a farm). This typifies the magnitude of facilities plan- ning now underway at Illinois Bell in Chicago and the extent of actual work by technicians and engineers in providing basic equipment for network radio -tv newsmen and cameramen [EMT, July 23]. Names also are starting to make news in various Chicago convention planning quarters. FINISHING TOUCHES are put on microwave antenna "dishes" atop Chicago's Interna- MBS has hired Marion (Maxie) Baer to head engineering groundwork for Mutual conven- tional Amphitheatre by technicians from Illinois Bell Telephone Co. in preparation for tion coverage. Ed Plant, BBDO New York Democratic National Convention starting Aug. 13. Twenty -eight have been installed atop writer who has worked on U. S. Steel flour the Amphitheatre with others located at strategic points throughout the city. It's all part commercials among other assignments, will of plans to make sure no convention activity is beyond reach of tv coverage. join the staff of the Stevenson campaign com- mittee today (Monday). He will work with Bill Wilson, former CBS-TV Chicago producer - comfort at this year's convention with chairs be used to link Amphitheatre phones with director, who joined the Stevenson group last obtained from Chicago's Paradise Theatre. Chicago's telephone system. (More than 300 February and who has been handling Mr. Earlier fears that there would be a lack of miles of telephone wire will be needed for the Stevenson's radio -tv appearances during the hotel accommodations for conventioneers have majority of 4,000 telephones inside the Amphi- primaries. been dissipated, according to Elizabeth For - theatre.) Work also is progressing at Democratic Na- sling, executive assistant to Mr. Reinsch and tional Committee Headquarters under J. Leon- convention housing director. The Democrats Carpentry and electrician work also is going ard Reinsch, convention manager and executive have been allotted 11,500 of the city's 35,000 forward at the Bell Telephone Center in the director of the Cox stations. Arrangements rooms and reservations will be accepted by Amphitheatre to serve radio -tv -press personnel, have been completed for the appearances of hotels right up to the convention's opening Aug. convention officials and delegates. The center Frank Sinatra, Howard Keel and Vaughn Mon- 13, she added. is located in the north wing of the building. roe in singing roles before evening sessions. Decorations for the convention will be "sim- In the south wing newsrooms, installers are They will sing the National Anthem on succes- ple and dignified, but at the same time, tradi- placing telephone and teletype equipment to sive evenings. Dore Schary of MGM is in tional- with the familiar colors of this national link newsmen with their respective newspapers. charge of entertainment for the convention. occasion," placing primary emphasis on the Nearly 2,500 radio-tv newsmen, commenta- Referring to plans for the rostrum area con- speakers, according to Mr. Reinsch. A humor- tors, engineers and other personnel have been ceived by TelePrompTer Corp. [BT, July 16], ous highlight of pre-convention activity will be accredited thus far for the Democratic national Mr. Reinsch points out "the soap box at politi- the staging of a mock convention by the Chi- convention along with 1,450 from printed cal conventions is gone" and described equip- cago Host Committee Aug. 12 for 1,000 Demo- media, including 300 from weeklies, 200 from ment of 1956 as a sort of " `teletronic terrace' cratic women VIPs to nominate a woman presi- periodicals and 950 working newspapermen - complete with the latest and finest equipment." dential candidate. The committee also will or nearly 4,000 press people. Another 100 Mr. Reinsch has appeared in radio-tv inter- provide a program of some 50 entertainment theatre newsreel representatives have been ac- views, expressing gratitude on behalf of net- events and tours and a fleet of 225 air- condi- credited, plus additional Western Union pere works, the telephone company and the Demo- tioned automobiles and chartered busses for sonnel. cratic committee, to Promoter Fred Kohler for Democratic VIPs. From 325 to 350 representatives are listed postponing a scheduled wrestling card in the With respect to facilities, Illinois Bell esti- for each of the three radio-tv networks, plus Page 62 July 30, 1956 BROADCASTING TELECASTING DU MONT INCREASES ELECTRONICAM FACILITIES Now Better Equipped to Save You Time and Money!

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BROADCASTING TELECASTING July 30, 1956 Page 63 POLITICAL BROADCASTING !`

Four -pound camera de- Four tv cameras to be used by CBS at convention. French scientist Raymond RCA made this four -pound veloped by Philco Corp. Cohen (I) demonstrates as 2- pounder, while CBS Vice President Sig Mick - camera, which NBC will for ABC is described as elson explores the "vest pocket" size, which weighs 11/2 lbs. and is said to use experimentally in cov- 'very simple' to operate. be the world's tiniest. It is held like a revolver. ering conventions. of its political coverage, Philco Corp., also came 75 for Mutual, with the remaining 1,400 from up with a hand -held independent stations. TINY TV CAMERAS portable camera. Earlier, RCA announced it had developed a four -pound Mr. Reinsch is hopeful that the convention VOGUE camera and I5 -pound portable pack-back trans- program will proceed on schedule. He pointed COME INTO mitter which NBC will use experimentally in out the platform committee will meet this year NEXT MONTH'S political conventions loomed covering the conventions [BT, July 23]. in advance of the convention and probably have last week as testing grounds for an array of its report ready for Tuesday, thus saving time new, lightweight television camera equipment, The CBS developments were announced by in this instance. The actual convention pro- with all three tv networks announcing entries in news and public affairs Vice President Sig gram Monday evening involving Gov. Clement's the portability sweepstakes. Mickelson during special closed-circuit orienta- speech and keynote tv production techniques has CBS reported not one but two new small - tion programs for Democratic and Republican not been determined as yet, he added. camera developments. ABC and the sponsor delegates last Monday and Wednesday [also see story, page 66]. One, designed and developed by French elec- tronics engineers, consists of a four -pound camera (including two -pound lens and view- finders) and 32-pound back-carried portable unit composed of video transmitter, synchroniz- 12 oJ ing generator, and power supply (batteries). The camera measures 7 by 4 by 3V4 inches. It is a product of Intercontinental Electronics Corp. The other development announced by CBS was a "vest pocket" camera, described as "tiniest You &each the Home -Folks in the world." This was developed by the en- gineering research labs of Lockheed Aircraft 7/hen You Aide the "Locals " Corp. to flight -test the new Electra project air- liner. Mr. Mickelson said it weighs 11.4 pounds, It had an 18.2 rating in February 1956 Telepulse. measures 5 by 134 by 2 inches, and is smaller than a flashlight. Fitted with a special pistol - It is available for Class "C" Participations grip, it is held and aimed like a revolver. Monday, Tuesday, Wednesday and Friday, 4:30 - Cables 5 00 P.M. (Sorry, Thursday is sold.) connect it with a transmitter. The camera developed for ABC by Philco, It is VARIETY SHOW ... WTAR -TV's own low-cost, spritely half -hour that's doing such "nip - which supplied four for use in convention ups" for Advertisers that it takes two people to coverage, was described as weighing four sort the fan mail! pounds and measuring 31/2 by 6114 by 101 TALENT ... Em -Ceed by Jeff Dane, singing inches. ABC said it is "very simple," requiring personality who's been on "The Steve Allen Show ", fewer adjustments by the cameraman than "Toast of the Town", "All Star Review." He's does a standard tv camera. Like the CBS Lock- abetted by lovely Ruth Rage, the combo and a heed camera, it is linked to transmitter by cable. of local talent. host In another area of new equipment, ABC To get the full story of VARIETY SHOW that announced it also will use two special lens at- sells WTAR -TV's five city' market ... write or tachments for improved panoramic shots with all your Petry man or WTAR-TV, Norfolk, Va. standard cameras in covering the conventions. One, developed by ABC -TV engineers at KGO- NEL TV San Francisco and called the "Bazooka" because it resembles the cylindrical anti -tank weapon of World War II, is 48 inches long (but has a focal length of 65 inches because of NORFOLK NA. a series of mirrors inside the cylinder), is 7 inches in diameter and contains a 6 -inch re- Represented by Edward Petry & Co., Inc. flector. The other, developed by Marvin Jacob ABC -TV chief lens engineer in Hollywood, a named the "Big Jake" in his honor, is 511/2 inches long and has a diameter of I1V4 inches.

Page 64 July 30, 1956 BROADCASTING TELECASTING Listed below are all markets for which ARB television audience reports are currently available or are due to be issued in the near future.

Sacct.lFPiut. ía.tc'sr9. í(tvaa./s Jescf.za$ í(atis í(yomcfs January Atlanta Monthly Chicago Monthly Madison April -July Baltimore Monthly Cincinnati Monthly Milwaukee Cleveland Monthly Minneapolis B irmingham March Monthly Columbus, Ohio Charleston, S. C. March Monthly St. Paul Charleston, W. Va. Davenport Muncie February February February -June Huntington, W. Va. Rock Island )j Omaha Feb. -Apr. -June Peoria March Charlotte March Dayton Monthly Chattanooga June Des Moines March Rockford May Detroit Monthly Saginaw Columbia, S. C. March Duluth Bay City June Dallas March April -July Superior Fort Worth Midland } Evansville April -July Harlingen February-June St. Louis Fort Wayne February South Bend B rownsville March Grand Rapids February Weslaco March Elkhart Ir Kalamazoo March McAllen Springfield, Mo. February Houston April -July Hannibal l Toledo March Keokuk `I June Wheeling Jacksonville April Little Rock February-June Ouincy Steubenville Louisville February -June Indianapolis AprilJuly Wichita February-June Lubbock February Kansas City April -July Youngstown February -May Memphis February-June Miami Fort Lauderdale March West Palm Beach } Mobile March 6f/efiiuti .ttJoaa/s Nashville March í(a New Orleans March Norfolk March Albuquerque March Salinas Oklahoma City February-June Bakersfield March Monterey June Raleigh Boise March Santa Cruz D udram March Colorado Springs January Salt Lake City ' Richmond March -July D March -June Ogden } February -June Roanoke March Prove /1 Son Antonio February -June Fresno March -June Shreveport March Honolulu June San Diego March -May Tulsa February -June Los Angeles Monthly San Francisco Monthly Washington Monthly Northern Calif. Seattle Winston-Salem February Monthly Central Valley February -June Tacoma Phoenix February -June Spokane February-July Portland, Oregon Feb.- Mar. -June Stockton June Pueblo January Modesto Sacramento February-June Tucson December -June

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Albany Philadelphia Monthly Schenectady February Pittsburgh April -July Advertising Agency rates for the Troy } Portland, Maine June reports are listed be/ow with pro- Boston Monthly Providence, R. I. February -June Buffalo February -June cedure for ordering Most reports Harrisburg February -June Rochester, N. Y. February are available for immediate delivery'; Hartford, Co .n February -April Scranton March -June with July reports to be Johnstown February Wilkes -Barre completed New York Monthly Syracuse February-June shortly For further information /ease :contact our nearestAg Rh'«

PRICE SCHEDULE FOR ARB TV REPORTS Agency TV Billing Per Year ARB RATING REPORTS Under Covering over 100 markets these reports include quarter - Prices $2,000,000 $2- 10,000,000 hour ratings and audience composition and cover all programs on all stations. Metropolitan Area For firm's home city report $30.00 $30.00 Coverage Studies also available in 300 For additional market reports 15.00 25.00 additional markets. Information on request.

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BROADCASTING TELECASTING July 30, 1956 Page 65 POLITICAL BROADCASTING TRADE ASSNS. THE PACIFIC CBS -TV Gives Preview NARTB Group Discusses For Convention Goers Public Relations Program ELECTRONIC JOURNALISM, which prom- A PUBLIC RELATIONS program designed to NoRmwEgr ises to gain in stature during coverage of the meet concentrated attacks on the broadcast in- political conventions next month, was utilized dustry was discussed Wednesday at a meeting by CBS last week to provide Democratic and of a special NARTB board committee author- Republican convention delegates and alternates ized at the June board meeting [BT June 26, with a "television- eye- view" of the network's July 3]. Committee members now are reviewing convention plans. these plans to start a special program, including 11 In separate closed- circuit telecasts carried to financing problems. ME 167 CBS -TV affiliated stations where conven- With much criticism of broadcasters origi- tion delegates were gathered, the network nating in New York and Los Angeles, where offered a glimpse of over -all facilities in entertainment industry commentators center, Chicago and San Francisco as convention cities. NARTB is considering the opening of offices The delegates saw the location of the floor of designed to service these two cities. No word Chicago's International Amphitheatre and San about the plans was divulged after the Wednes- Francisco's Cow Palace, the speakers' platforms day meeting. fJrLll.1[ and facilities for the working television and Although the next board meeting isn't sched- radio crews, as well as equipment to be used. uled until Feb. 4, 1957, it was believed the The delegates also saw the locations of the special committee might agree on a program various delegate and party headquarters hotels, by mail and telephone, after which it could be scenic highlights, airports and rail terminals and submitted to the combined radio and tv boards routes to the convention sites. Large -scale ex- for referendum vote. COVERAGE! ploded drawings or "mock ups" of the interior Attending Wednesday's meeting were John M. of the convention halls were shown to illustrate Outler, WSB Atlanta, Radio Board chairman; the talks given by CBS officials. Campbell Arnoux, WTAR -TV Norfolk, Va., Tv The closed- circuit programs, held for Demo- Board chairman; Arthur Hull Hayes, CBS Ra- crats on Monday and Republicans on Wednes- dio; William D. Pabst, KFRC San Francisco; day, originated in New York and included pick- Ernest Lee Jahncke Jr., ABC; John E. Fetzer, ups from Washington for brief talks by Paul Fetzer Stations, and NARTB President Harold M. Butler and Leonard Hall, chairmen respec- E. Fellows. tively of the Democratic and Republican na- tional committees. Others who appeared on Voice of Democracy the programs were Dr. Frank Stanton, presi- Contest dent of CBS; Sig Mickelson, CBS vice presi- Organization Is Announced dent in charge of news and public affairs, and CBS newsmen Walter Cronkite, Bob Trout, AN ORGANIZATION to direct the 10th an- Douglas Edwards, and Charles Collingwood. nual Voice of Democracy Contest was an- nounced Some 4,500 Democratic and 2,500 Repub- Thursday by NARTB and Radio-Elec -f lican and alternates were invited to tronics -Tv Mfrs. Assn., co- sponsoring the attend the telecasts at CBS -TV affiliates' studios competition with U. S. Junior Chamber of throughout the country, but the network re- Commerce. Harold E. Fellows, NARTB presi- ported it had no count of the actual number dent, is chairman of the policy committee. of visitors who viewed the broadcasts. On the policy group with Mr. Fellows are James D. Secrest, executive vice president and Pre -Convention Sidelights secretary of RETMA; William R. Risher, Jaycee vice president; Dr. Samuel M. Brownell, com- Tha1CAADE Furnished by UP to Clients missioner, U. S. Office of Education; Dr. Paul IN THE two weeks left before the Democrats E. Elicker, executive secretary, National Assn. meet in Chicago, United Press will service its of Secondary School Principals, and Robert K. Richards, NARTB consultant, committee sec- For the time, radio -tv station clients with a series of 13 daily first the huge agricultural - retary. industrial heartland the scripts titled "The Convention Story." Begin- of Pacific Northwest is Co-chairmen of the action committee are moulded into a single, deliverable ning today (Monday), UP will feed the scripts market. No Frederick H. Garrigus and Peter H. Cousins, ether single medium, only Cascade's to stations, giving them a chance to tell their sprawling of RETMA. Other members are Dean Borton three -station network dominates the entire audiences about highlights of past conventions and Albert Watson, Jaycees; Herbert F. Hodge, three -state region. It takes plenty of coverage and factors involved in this year's election RETMA; Gertrude Broderick, U. S. Office of (mere than 40,000 square miles) and campaign. Education, and Joseph M. Sitrick, NARTB. Cascade's got it- eaclusivelyf UP also will give its broadcast clients a 10- The contest is open to all 10th, 11th and program series titled "Names in the Convention 12th grade students in any public, private News," a daily or paro- analysis of political develop- chial ments and special women's programs. During school in the United States and its pos- sessions. It is supported by the U. S. Office of the course of the conventions themselves, the Education and is on the approved contest list wire service will carry running spot news, hourly of the National Assn. of Secondary School KIMA-TV recaps and political analysis, as well as the Principals. Contest winners in all state and Yakima, Wash. routine "lighter side features." territorial contests will be given a week trip Finishing Touches to Washington and the four top winners will Readied receive $500 scholarships. KLETV On WU Conventions Coverage Lewiston, Ida. WESTERN UNION TELEGRAPH reports RAB Limits Registrants that, with 2,000 miles separating the convention To Ad Clinic in October KEPRRTV sites and barely a weekend Pasco, Wash. open between the time the Democrats leave Chicago and the Re- DESPITE widespread demands by industry publicans flock to San Francisco, it is as- members to attend the second annual National sembling the largest single staff of telegraph Radio Advertising Clinic of the Radio Adver- operators in its history. Over 400 WU opera- tising Bureau this fall, advertiser and agency tors will be located in both cities, sending over attendance will be limited to 500 persons, RAB See Weed Television 600,000 words per hour to press centers in San announced last week. Advance invitations to Francisco, Chicago and New York. These three the two-day meeting in New York, Oct. 29 -3& Pacific Northwest. MOORE AND LUND cities will in turn feed a network of 15 high- will reach that number of key agency executiv speed regional message centers connecting all and advertisers this week. principal WU offices throughout the country. In announcing preliminary plans for the Page 66 July 30, 1956 BROADCASTING TELECASTING Your taxes helped build this federal government power plant. owned TVA steam plant doesn't pay a fair share of taxes, And that was just the beginning. Because this government- your taxes have to be higher to make up the difference.

Is federal government electricity really "cheap "?

Federal government electricity isn't "cheap" at all These days, when all tax practices are under -it's subsidized. review, shouldn't the inequality and basic unfair- Consider the subject of taxes alone. The more ness of this kind of subsidy and tax exemption be than 400 independent electric companies pay their given full publicity and critical study? fair share of taxes. Federal power systems pay no This question affects you and everyone else who federal taxes at all, and little or no state taxes. This pays part of the subsidy. That's why these facts are means that their electric rates can be lower, be- brought to you by America's Independent Electric cause you and other taxpayers have to pay the Light and Power Companies *. share of taxes they don't pay. *Names on request from this magazine

BROADCASTING TELECASTING July 30, 1956 Page 67 SUNDAY MONDAY TUESDAY WE ABC CBS MBS NBC CBS M& NBC ABC CBS MBS ABC d'

Reel S Toua News John B. Kenned 6:00 PM Mee. Morning Monitor Allan Jackson Allan Jackson Allan J Edwin C. Hill Headlines No Nol in No O'Hara Seeman rip. Mutual of Omah Service Service Bob A Ray No Network Service Pol Haney Ne Network 6:15 Tomorrow's Fron On; the Line wit Bob A Ray Service News Service Page ;615 -6'251 Bob Considine No Service Na Se No Service John Price New Monitor ABC-Ne AB News AB us 6:30 (him Hews Bill Hillman Mel Allen Mel Allen Mel Allen Liggett 8 Myers Commentator All State All State All Stale G unsmoke ores Hollywood Les a General Tire "Meet the Presti DelcoAaneries Sun Oil 8 Co -op elco Sun Oil 8 Co -op Deice B; George 202. latterie 6:45 Sports Time No Service Lowell Thomas 1 -Star Estra No Service Lowell Thomas I -Slit Extra Na Service Lowell T Sokolsky This Fabled (III R (34) (Ill) Kra t News (34) (IN eekend ewe World Alta crier Ales Drier 010-AFaIL CIO -AFo1L CIO -AFaiL 1:00 Man on the Ga Fulton Lewis Jr. Men on the Go Carl Bryson Raab Edw. P. Morgan Edw. P. Morgan Edw. P. Morgan "By the Amos 'n Andy Co -op Ames 'n' Andy Co-op Amos 'n People" Music Hall Music Hall Music Overseas Cop Na Network Co-p No Network Co-op 1:15 Mitch Dinner Dale (19U Dinner Date (IS Assignment Howe Service Howe Miller Ginty (Him Howe Service Gainey

Speak 'g Sport Slenderella Slenderella des Labs. ( ) Miles Labs IS) 1:30 (194) Gabriel Healler News of World Bing Crosby Gabriel Heatter I Newt of World Bing C Pan American Mysteries Bing Crosby 166 Mysteries Mysteries Listening Panorama Am. Oil ne an s Con -Cola Co. One Man's Am. Post What's Your Ed. R. Morrow 1:45 Ed. R. Morrow Family The Eddie Fisher Family Ed B. n Opinion Co -op te News rit ABC Late News Show (218) "' ABC Late News '13 RAW News 197, te. Motors 8:00 Hour of Decision American True Detective Henry J. Treasury American Jack Carson X Minus One Americo Jack C. All Star Billy Music Jack Carson Mysteries Taylor Agent Meet Graham Music Hall Show Networks -Loral Music Hall Sho Country Show Csrliss Evangelistic Hall Show S S Participations) S 8:15 Co-op Archer Assoc. Maitor (Participating) (Participating) ABC late News Berkshire News I News S Speak'g al Festival AW News SLt Lipton 8 Toni 8:30 P. Lorillard Boston Americas R. J. Reynolds American Lutheran Fie eslet (ell when) All -Star Two For Danger with Symphony Music Camel Rock 'n' Big Music FBI In Hom Voice of Godlre Country Show The Money Y Gruger Orchestra Hall Roll Dance Party City Hall 1W Repeat Firestone Teal Scene 8:45 Co-op (201) (1121 (IN) R News News Biography Texaco News News Chu. News (199) News her. News í199e News mor. New 9:00 American In Sound Bell American Bob 8 Ray American My Son AihSlar Sounding Music My Son Jeep Bob 8 Ray Telephone My Son Jeep Summer in Telepbo Her Music Hall Music Hall Country Shaw Board Hall Si. Louis R Dateline Yours ' 9:15 Co-op Yams Truly Behind the (IH) yours Truly Johnny Dollar Iren Contain Del ense Johnny ABC News Johnny Dollar News S Speik'g of Sprld Manion Forum 9:30 Dean Clarence Campaign 'SI Ted Heath Best Bands All -Star Steel Pier Best 2atrsts In Music Best Bands The Washin Manion Capitol Reporters' 1 Country Show Bads of the tied Eastman School of the Land Army of the Land the Co-op Rowed., Co-p Cloakroom Orchestral Hem His Music War 9:45 Keep UN Repart 7771-Ne.-7 Sports Healthy en Noua News nderclek News -Frederick aodercoak, E3 Erie Se Erwin Billy Gohem t.72V1erick educed ' Eno Sevareid S 10:00 Chet Huntley Chet Huntley Comtism Evangel. Assoc. Net Part Wings d Imaginalien Nel Part. Imaginativa Hem el Decision Face the Nation Healing Milton Cress Milton (Split Network) Cress 10:15 Travel Talk World el Music World vl Music and 'Monitor Studio Dow Data Pabst Dana wa X Orebuke Orchestre Fights Orche: 10:30 Mule The Assemblies Church el Nightlife Me Soir Imagination of Ga the Air American All Star Parade with Paris Milton Cress Time S Forum of lad. Nordine 10:45 `Revival le en Late ' ems ate News euer News CRS News CBI News No Network Imagination Ne Netnrk Imagination Imagination 11:00 Virgil Piokley Wald Pinkle/ Milbe Cresa Service Milton Cress Service Milton Cross Whom Wings el Her el Decisi.. Donee Dens Shall I Healbng Dana Dance News el Orchestra (Split Network) News Bohm Orchestra !WM X Orchestra Studio X Late News Outlet 11:15 PM W Maier ARC Late News w Werld ARC Lass News Ike World ABC Mode Muie Meagan Beatty

SUNDAY MONDAY - FRIDAY SATURDAY ABC CBS MRS NBC ABC CBS MIS NBC ABC CBS MBS NBC ABC News World Nae News Co-op 'Femme Dr. Wym Rad -Up 04p 9:00 AM S Wiaga et Ce-N lain Nun 1:30 PM Great Moments H'sIiag Pslgrm Greet Compeure Mule Ram (WI) Art el Form 9:15 Living News Iraktest CIA No Network ionice Vein el Prophecy St Louis Christian Rd ;ParticqaBag) No Sonia Easy Das II 9:30 P ,Iee. Shia Melodies Nukes 1 Church el the Cherah Co-op No eiee es PrpMsl Evangelical Ass., Air Ink In Gel Inc. (H) "Bible Study Na School Network Dr. Oral R (NI) Heir" Today Garden Gab Servile 9:45 2:15 use News Cher. News (Ill Cho. Jackson Ill Cecil atan 10:00 Rdio Bible My Meute ol Netiud Radie Mende: 2:30 Dr. Ws E. Power Biggs Class Tra Galen Isrevl Pulpit Footnotes Wings el 1 S (rip Story Drake 1 a.m. SAL 10:15 S Medical Hislr Gpsl Tme Through 2:45 eres D-Con (20) Kraft News IS Mid. 5e1 eras When A sau Invitalion Voice of Prophecy Arthur Godfrey Kraft News (except as 10:30 Vein el Girl Marries Cabreos to (Split) (Participating) All -League Galen Call noted) 3:00 Negre College Prpheuy Sammy I Choirs Learning Club House Drake (307) n Whispering Johnny OW. I've Been Sada S S "Monitor" 10:45 Streets Show Reading Serra NBC 3:15 News Bible aday 'elodies Dan Grand Central Kral- t- e Bandstand Texaco News News Krall News Frank e Freest (Network -Local 11:00 Washington Station (312) Participations) 3:30 Week Rohl_ O. Marina i. First Chaulau0 us Lewis I Ask You Church Jack Paar Story Time Review How Student 11:15 Worl) Christian Show Symphony Affairsd Science Heals Reatemon 3:45 ABC Late News Kt Cros Monitor Make Up Your 199 11:30 Mind Northwestern U Slenderella Musical Wheel Salt Lake City 10:20 a.m. Sun. Your S Owen for a Da 4:00 The Christi's Revin Platter- Jel -Serf )203 I. Action Tabernacle S Thru It Mid. Happy Wrigley Participating of Chance S brains Turns Sun. as Holiday !19h 11t45 S (except Howard Miller noted) (114) Milner (197) 4:15 eel Bed Cher. News (170) Phillips Packing Cher., Jksn. (183) Kraft News Old -Fuld Krall News Allis- Chalmers Valentina Gen Foods ua 'viva Ht. 12:00 N Ne Net Service P&G, As I See lt On the Boardwalk National Farm A Ralph W. Warren (144) World Tourist Magic 4:30 Frank Romance Home Heur Marlene Constance .Andy Reynolds of Presenting Kirkpatrick Lachen at Backstage S Split with 1215PM S Bennett Ranch Boys Music Basil Ralhbone Astor Wile "Monitor" Show S 4:45 Oil Freddie Bill Cunointham Liggell A Myers 2 30 Perkins (186) Front Martin Co-op Guesmoke Helen Trent Amerias American 5:00 The Eternal No Network Ne (199) 8 Orchestra No Sertie, 0isasta First Church Service Our Gal Sunny Network Fermen Living Monitor Cesio, S Light 245 Hove Christian Corn Prod.((1t) Service S Asphalt (192) Weather ! 114) Science Heals Weather on Hwys 5:15 Cor. Prod. (16) esas, Wee Bristol -Myers Texaco Ne Cher., Nun. (195) Front Page Co -p Allis -Chalmers peek 'g of S F. W. Woolworth Co-op 1 00 Road of Lile Home Hom Churches of Exclusive Pail Harvey Cedric Foster 5:30 l -2 p m Monitor Perkins W01) Sle's) heist Herold of City For Teens Only (Central Woolworth Hour Low M Allen add s High Troth (IOS) Co-op r Navy Hour (Split) with American Hospital 1 15 (199) Aunt Jenny Modern Momee) Travel Guide Ted Malone S "Monitor" 5:45PM 1617 Moods BROACASTBlO TEACASTINO ukZ1 uus THURSDAY FRIDAY SATURDAY CBS MSS NBC ehr rRC toot ar. env 1-1/C MRC bike

Texaco News News N. Network Allaa Jackson Allan Jettison John T. Flynn Not is Not Service 6:00 PH it Pan No Network Service Network Service New Orleans No c hard Americas h & Ray Semite Bob & Ray Jazz Band Servia Bob & Ray Harkness Unies World Traveler 6:15 Na Service U N on the Coop AB N ABC-News Record S No network Report Irom All State I Sports Service Kaleidescope Mel Allen Mel Allen Saturday Washington 6:30 ss of B Leu l Sun Oil Co -op Delco Batteries Sun Oil & Co -op Delco Batteries Here s Hollywood at the Chase Sund C Dinner Date Sports S -Star Extra Sports 3 Ester Presenting Na Service Lowell Thomas -Star No Service Lowell Thomas pports 1 -Star Extra (3O - Basil Rathbone 6:45 News IN Newa (999) Kraft (31; (199) Krill Fire tar (34) Kraft News e Ales Drier rim CIO -AFaIL CIO -AFetL rieer anon ews -771-VS a Lewis Jr. Man on the Ga Carter Felted Lewis Jr. Man on the Ge Edw. P. Morgan Edw. P. Morgan Amos 'n' Andy Fulton Lewis Jr. Man on the Go Co -op -op Pop The 7:00 Amos 'n' And Co Musk Hall iCo-op Question Music Hall (19t) Al Ease Ne Nelwerk Co -ce No Network Ce-op No Network mer Date (199) Dinner Date Dinner Date Service Quincy Hon Service Odom Howe Service Juke Box 1.15 Miles Labs. & (S) Miles Labs. & (S) Mess Lias ((S) Jury News .I World Heatler News of World Bing Crosby el Hatter BEng Crosby Gabriel Gabriel Hatter Mews of World 7:30 (III) Mysteries (till Mysteries (lit) Myslerylime Hawaii Moeller ne Man s Coca -Cola Co. ne Man s Am. Oil Year a. n e Calls al's Co-op What's Your Family Eddie Fisher Family Ed. R. Murro Family )pinion Ed. R. Morrow Opinion ABC Late News Show AB0 Late News (B2) Speak'g of Sports Weather (119) 1:45 B &W & Cher. News (192) Realemon Puritan Texaco News ORniel Realemon Puritan ngbasters Network American American Jack Carson i new Jack Carson Detective Network Counterspy 8:00 Participations Music Hell Music Hall Show Lopez Show Participations Treasury "Truth or S Show ticipating) S (Participating) of Music Consequences" (Participating) People National 8:15 MS Are Funny Radio Fen It's Your Business American Recollections Gabriel Healter American Club me Files Music 2lst Precinct Conversation CBS -Badi. Upbeat 8:30 at 30 a Crime Mede Hall Flamand Hall It's Workshop City Editor Satrdop S Mr. Collins Night As We See II Bandstand B &W ews Perd 8:45 News Rows -ben News USA News Cher. News (NI) News DeSato Plymouth Cher. News (1992 NBC Job Clinic ea-'1' Corn American Dealer s, Bob & Ray American My Sen Jeep Bab redacts Music My See Jeep Can & Ray 9:00 "Best of Music Hall National Hall Freedom Press Juke Bos Grouch." UN Radio Win Yours Truly UN Radio nlereact Yews Truly National Radie Saturday (III) Review Johnny Dollar Review 9:15 ee Johnny Dollar S ns I Newa Fan Club Speak'g d Sports Night Country Co-op Style Best Bands Best Bands True Best Bands R. J. Reynolds Family Sound State Stars In Adios S. They Soy 9:30 of the Land Leading of the Lend or in the Land Chew Ibealre Hight (Nall Guard) Question el the Inside Grad prp '56 False ¡ Nation with Texaco News (M) News ewe Victor Riesel 9:45 CIO News -Frederick mdereook, CI News-Frederick Undercook, Frie Serweid S Eris Snareid C Lawrence Welk ell orsS Huntley Chet Huntley - Chet Army Show Net Part Imagination 10:00 Net. Part Imagination Gillette Boxing Dance Milton Crass Milton Cross peak g d Sporh Band Stelle This Is Moscow Sidi. CselingCons.Slob Renfro 10:15 ABC News Dance B- C Studio X X x Daea rt1 Valley Orchestra Mre1 Massie Dance Mule Orchestra Rhythm Imagination Basin Bore Imagination en 10:30 Three Store Jan Pickens Cross Spits Street Milton Cross Milton Parade & Fire Show Highlights Jazz

ABC Late News ABC Lete Nen 10:45 CBS News Ne Network Imagination CBS News Mn Network Imagination Ne Network to Pinkie), Virgil Pinkley Vnpl Pinkley Seni.. Minas Cross Service Millen Cren Service News 11e00 Dana Dance Imadati.s Daten News of e- w News d Lodi. X Orahabe Studi. X orehntra Studio X Time Me World ABC Late Neo the World ABC Late Newt the World Dance Musk Meda Mede PY MOW, Realty BMB an (kibosh 11:15

SUNDAY MONDAY - FRIDAY SATURDAY CBS MSS NBC ABC CBS MIS NBC ABC CBS MAS Orter (111) peak'g el Sports Ma Arend Hesse 1956 LOOM Lutherds Cm Prod. (II) Tb. July 30, Dr. Melone Lmehen Shake E Fee Teens Only Now laymen's Lague Closed Ckait the "The Latham with Loper Mamas hee-mire Explanation: Linings to order: Sponsor, name ea (R9) Guiding number S Hoer" Is Science pronom, of stations: It repeat: sustain- Light ing; TBA to be announces. Time EDT. nah ÑseR P &G news (144) nts Kragra- i Hew ABC - P &G News (NS) No 7:55-8 p.m.. Lea Griffith & The News. (BBB), Lender Monitor Nn Network String Sudi. Network Festival Filth Army Weekend news sponsored by Texan Co. Sn each of Serene M Jam Roost Serenade Concerts Service Band four time zones, 13 times on Sat., 11 times on Mrs. Burlen Son.

Speak 'g of Sports It's Time, 5 min.. unspansured, 10 times on Bat., Toni 8 time. on Sun., U. S. Rubber. The Perkins & World Motu! Dance Band Catholic Nora Drake (191) CBS Music Festival Lucky Pierre - Concert Heur Pat BuUUm Matinee Orchestra Froth's] 8:55-9 a.m. Sun. Gen. Fde. -Geten Drake (1111 Show (IM) 11:30 -11:35 a.m. Sun. Lou CIoIB -News (S) Wm. Wrigley nue liter ensS t Heueeparty. The Hnusepdyj 3 -3:15 p.m. MWF Lever -Th. Suneweet. Tues. Martin Bleck (Igo) "Fine Star Country R Richard Hayes Campana. Show Playhouse" Festival (MTuWF) Army Show Jamboree 3:15 -3:30 p.m., M.Th., Pharmw -Craft: Wed.. Corn Prod. Bands For Bonds Simonie. &elf t. Sunshine See (Th) Sat. -News 10:00 -10:05 a.m.; 10:55 -11.00 a.so.; Speak'g of Sports 12 Noon -12:05 128 Sta. (Ht) Bands For Bonds p.m. Music on 'Hilltop House" Doug Edwards -Pall Mall Wed. -Th Fri. 8:25 -30 Dance Sunday Dick & Diane Modir p.m. Sports Parade Bands Festival Orchestra Amos 'e' Andy Mole HAIl Afternoon Pepper Young', For Brown & Williamson. M. F. S.. Ted Bata Bonds Family" News S) Corn Prod. (40) Mutual Reports Miles Labs Texaco ews NBC- sphalt (200) Art Smith "Woman In Monitor -Network & Local Participations-War- ether on Hwy! Medter Broadway Matinee My House" Malaal Dance ner- Lambert, Quaker Slate. RCA, Barhasol, Matinee with Orchestra American 011, lint Bishop, (sell Telephone. Dick Willard M. M. McBride Miles Labs., 20th Century Fox, Sawyer's. Mack Trucks. N. Smite 191 USMil - amend Festival e 'Bible Study Hour'. 'Voles of Prophecy'. and T -US Marine B. Fred Waring 'Hour Of Decidon' -are broadcast at 8:30 -9 Dance W -The Red. Rot Song Feast a.m., 9:30 -10 a.m. & 10:00 -10:30 Pm. -re- in country in terme Th- Musical Co. (Network -Local Orchestra Co -op epectlrekY each area of the of local time. F- Salute to the) Participations) Stand -By CMS Nation Sports One Man's Family -Net & Local Participation, Trout (193) exam News e- w Viceroy & ReaLemon- Puritan. rvrolet News No Network Lambe, dolend Service Music Program MBS- Dinner at the Dance USA Oueen Indictment TBA Green For A Day -Beeman Brothers (M -F) Bob & Ray Room Orchestra Series B -8:30 -9:00 t.m. ; Brown & Williamson (M -F) ; Curtiss Candy Co. (M); Mypone (M -F); No Semite "It's New!" Alum (M-F). Fort Bands 'B'ness World' Laramie For Dinner at the Dance Bonds F- Salute Sport -O- Ramat Green Room Orchestra Well SL Final IST Paul & Fora Observations cattier (164) Sports Final (Harris, Upham) MAP Here's Hwd (Dr. Gallup) Kraft News TRADE ASSNS. PROGRAM SERVICES

Crowell -Collier Acquires 'Most Honest Guy' Phonograph Record Subsidiary HONESTY, always the best policy, can CROWELL- COLLIER Pub. Co. last week DOUG ARTHUR PHILA. take on added impact when illuminated entered phase two of its diversification move against the backdrop of a big city. Just into aural communications by acquiring the ask Sherril Taylor, vice president and Concert Hall Society, New York, a phonograph director of promotion of Radio Adver- record manufacturer, and its four record clubs, tising Bureau. Musical Masterpiece Society, Chamber Music In Chicago for sales presentations to Society, Jazztone Society and Opera society. top local advertisers in market, Mr. that It is the publishing company's intention to take Taylor arrived back at his hotel (the Concert Hall's direct mail order subscription Drake) by taxi one day to discover that JOE NIAGRA list of 600,000 and add it to its own subscriber $31 in loose was currency missing from roster, in an effort to capture a large slice of his The pocket. money, he felt sure, had the booming mail order phonograph record dropped from his pocket when he paid market. his cab fare. While 990 The next man in the cab happened to spokesmen for Crowell- Collier de- be Al Pierce, chief engineer at CBS -TV, clined to specify the amount of the transaction whom Mr. Taylor had never met. Mr. involved, Samuel Josefowitz, co-founder with Penna.'s his brother David of the concert hall society, BOB KNOX Pierce gathered up the money, asked the Most driver where he'd picked up his last fare, said the deal "involved a substantial amount in the seven figures, part cash, part in other Powerful and on learning that it was National Tea Co., telephoned that concern on the slim considerations." William H. Fowler, former vice Independent chance that someone had 'phoned for a president of Capitol Records who joined taxi from there. The receptionist told Crowell -Collier last March as general manager the CBS -TC chief engineer that she'd of the embryo recording division, will head the new subsidiary. called ä taxi for a Sherril Taylor. The taxi driver already had told Mr. Pierce TOM DONAHUE where he had dropped off his last pas- Suit Asking $1 Million Filed senger, and so Mr. Taylor at last was located and his money returned -"money Against Muzak in New York I never expected to see again." Mr. Pierce's reward: A bottle of Kings A SUIT seeking more than $1 million in treble Ransom addressed to "the most honest damages was filed last week against Muzak guy in Chicago." Corp., New York, by Muse -Art Corp., Phila- delphia, a Muzak affiliate, charging the de- TONY BOURG plus bonuses fendant with "conspiracy to obtain and main- clinic, RAB President Kevin B. Sweeney said tain a monopoly in the field of furnishing. for last week that the 500 agency -and- advertiser music and other entertainment by sound repro- executives will be joined by an additional 350 duction to customers under contract." persons, representing RAB- member stations, In starting the action in the U. S. District W1BG networks and representation firms. Use of the Court for the Southern District of York, quota system was decided upon after careful New advertisers! deliberation, Mr. Sweeney said, pointing out Muse -Art claimed that Muzak is "practicing FRED KNIGHT that response to the initial clinic last year was discrimination" against particular franchise - "so great that we a problem in ac- holders, including Muse -Art, by "charging ex- plus a new anticipated commodating everyone this year." cessive royalties than that charged to more selling This year's session, like last year's, will em- favorite franchisers." The suit further charged phasize "How We Do It" aspects of radio ad- that "a conspiracy" exists between Muzak and sound...! vertising. Individual speeches and panel ses- WCAU Philadelphia to "destroy Muse-Art's sions presenting all phases of advertising -re- business and prevent lawful competition be- search, marketing, copy, etc. -will highlight tween Muse -Art and WCAU by the delivery RAY WALTON the two -day meeting, RAB said. The morning by sessions on both days and the first day's after- Muzak, directly or indirectly, into the pos- CAR CARDS noon session will be open to all registrants; the session of WCAU of confidential information afternoon of the second day will be a closed pertinent to Muse -Art's business which Muzak on the most traveled transit routes1 . session for RAB members only. acquired over a period in excess of 15 years." OUTDOOR BOARDS Mr. Sweeney commented: "Last year's clinic A spokesman for Muzak said the action had definitely established the fact that there is an "no basis" and the company was prepared to intense interest among advertisers ... in learn- refute Muse -Art's charges. 24 Sheet & Painted Billboards around the town. ing of the new and varied uses radio has been DIRECT MAIL successfully put to.... With ... even more spectacular radio campaigns during the past 12 Stewart -Warner Div. Buys months, this year's clinic promises to be even intensive, frequent mailings to select lists. more informative than last year's." Cardwell Electronics Corp. TRADE PAPER ENTRANCE into facsimile was reported by RAB Publishes New Brochure Stewart- Warner Electronics Div. of Stewart- scheduled ads in leading trade papers. SUPERCHARGED radio impressions at a cost Warner Corp., Chicago, last Monday with an- Pennsylvania's most of 51/2 cents a thousand are the topic of Radio nouncement of the purchase of Allen D. Card- Advertising Bureau's latest brochure, "High well Electronics Products Corp., Plainville, powerful independent! Test Radio." The booklet tells how Sinclair Conn., for an undisclosed price. Refining Co., New York, through its agency, Included in the transaction is Cardwell's Morey, Humm & Warwick, built a national license agreement with Hogan Labs Inc., which adio campaign out of a safety announcement owns basic electrolytic facsimile 1 overheard in an Atlanta, Ga. taxicab. The system patents. W B G The Stewart-Warner division plans to expand folder outlines the growth of the 50- market 10,000 WATTS Sinclair safety campaign and allows radio sales- both military and commercial facsimile activi- men to show the ease with which ties, including picture transmission and reces SUBURBAN STATION BLDG., PHILA. 3, PA., RI 6.2300 radio delivers the giant automobile audience to petroleum and tion for press associations, according to Dr. NAT'L REP.: RADIO-TV Representatives auto appliance manufacturers. Lloyd T. DeVore, general manager. Page 70 July 30, 1956 BROADCASTING TELECASTING

of all TV Towers over 1,000 feet BEAR THIS IDECO PLATE Tallest Man -Made so ... and do hundreds of other Structure in the World . . . radio and TV towers, 1572' !deco tower for KWTV, all over the world. Oklahoma City, Okla. Just a year ago we reported "Over 40% of all TV towers over 1,000 feet tall are towers by Ideco." TODAY OVER 50% are labelled "Built by Dresser -Ideco Company." MORE TALL TOWERS have been built by Dresser -Ideco than by all the other tower companies combined! Typical Self. No, we're not bragging just to inflate our Supporting Tower own ego. Rather, we're reminding you of that 649' Ideco tower very essential intangible in your tower job . . . for WATE -TV, peace of mind ... the feeling of complete Knoxville, Tenn... security that is yours when you deal with the leader. Your confidence is well placed in Dresser -Ideco's proven ability to design, fabricate and construct the tower you need ... whatever the height, whatever the antenna and wind load requirements. All the way from knowledgeable counsel in early planning, through to a complete final inspection ... you can place your trust in the world's most experienced tower engineers. So when you're ready to push up for greater coverage ... or when you're planning a new station . . come to Dresser -Ideco. Write us, or contact your nearest RCA Broadcast Equipment representative.

*Tower height data from TV Factbook, Spring, 1956

DRESSER -IDECO COMPANY One of the DRESSER INDUSTRIES COLUMBUS 8, OHIO .Branch: 8909 5. Vermont .Ave., Los Angeles 44, Calif.

Tall or Short ... for TV, Microwave, AM, FM ... IDECO Tower "Know -How" Keeps You on the Air

BROAD( :ASTING TELECASTING July 30, 1956 Page 71 STATIONS

OCEAN TRAGEDY STEPS UP NEWS COVERAGE Collision of liners 'Andrea Radio presented a combined report from Mr. One Ray of Cheer Edwards, Richard C. Hottelet from Coast Guard Doria' and 'Stockholm' causes ONE of the most dramatic stories to headquarters and Dallas Townsend from CBS come out of the Andrea Doria- Stockholm News was radio and tv networks and in- headquarters. Ned Calmer "anchor disaster was that of 14- year-old Linda man" for the report. to increase Morgan, daughter of ABC newscaster dividual stations CBS Radio affiliates, including WCBS New Edward P. Morgan. She was missing and usual reportorial stints to bring York, WPRO Providence and WBRY Water- presumed dead in the crash, along with bury, Conn., remained on the air all night her stepfather, Camille Cianfarra, Ma- flashes, bulletins and eyewit- to give listeners a status report of the condition drid correspondent of the New York ness accounts to listeners. of the two disabled vessels and the rescue Times, and her half- sister, 8- year -old Joan chances of the passengers and crews. Cianfarra. Mrs. Cianfarra, Mr. Morgan's RADIO AND TV networks and many individ- Charles Ashley, news editor of CBS-owned former wife, who survived the tragedy, WEEI Boston, had that station stay on all ual stations stepped up their news coverage last was interviewed by the newscaster Thurs- night (it usually signs off at 1:15 a.m.) to day night in a gripping broadcast during Thursday to bring flashes, bulletins, eyewitness follow rescue developments. Newsman Ed accounts and other reports of the collision of the which he didn't mention that his daughter Myers flew to the scene in a chartered CBC was among the reported fatalities. liners Andrea Doria and Stockholm off Nan- plane and Art Smith went to the wreck aboard Then, Friday, when the Stockholm tucket Island just before midnight Wednesday. the Coast Guard cutter Casco. Ralph Morse, va- limped into New York, Linda was found Networks and some stations flew reporters cationing on Nantucket Island, fed the station among the survivors. Even more spec- and cameramen to the disaster area and as- news of survivors landing there. WEEI had news tacular than her reappearance was the signed other newsmen to the Coast Guard head- flashes on the air by 2 a.m. and fed CBS Radio manner in which she had gotten aboard. newscasts through the morning. quarters in New York, where latest ship -to- early In the collision, Linda reportedly was WHDH Boston carried its first bulletin on was received. New snatched, in a pile of debris, from her shore information Many the disaster at 11:30 p.m., and by 4 a.m. had York stations and others near the disaster re- cabin in the Andrea Doria by the bow its entire staff on hand preparing and broad- of the Stockholm. She was found, not mained on the air all night beyond Thursday- casting reports. After on- the -air interviews with seriously injured, among usual sign-off time news of the collision the debris on -after Coast Guard search and rescue squadron mem- that ship, and at first was believed to was flashed at 11:40 p.m. Wednesday. bers at 6 and 9:30 a.m., the station presented at have been a Stockholm passenger. CBS Radio early Thursday flew newsman 10:35 an interview with a doctor who described Douglas Edwards to the Quonset R. I., Naval the landing of four early survivors, including Station, and he was aloft in time to see the one fatally injured, at Nantucket. Andrea Doria disappear beneath the ocean's Two other interviews dealt with preparations back to New York. In addition to special inter- surface. At 10:20 a.m., a bulletin was tele- and procedures regarding helicopter delivery of views, WHDH presented regular summaries of phoned to the network by Mr. Edwards and injured passengers to a Boston hospital. WHDH rescue operations. carried on Arthur Godfrey's morning pro- also made contact with a freighter which picked Mutual began feeding reports compiled by gram. At noon, pre -empting the time usually up one survivor, and later with the Ile de its New York -owned station, WOR, at 6 a.m. occupied-by Wendy Warren and the News, CBS France, which carried several hundred survivors Thursday. Bob Garrity, pilot- newscaster who recently was hired by WOR to report partic- ularly on traffic information, flew out to sea above the Ile de France and reported back by shortwave to WOR and Mutual. Mr. Garrity made subsequent trips and reports for the sta- aid Rea tion and the network in the late afternoon and evening. WOV New York, which specializes in Italian - language programming, maintained continuous broadcasting of news developments in Italian to at Ne Air reassure relatives and friends of Andrea Doria passengers. One highlight of its coverage was a ship -to -shore interview with Morris Novik, president of WOV, who was among those res- cued from the sinking ship. Another was a tribute to the Andrea Doria by Renzo Sacer- The sesccij 474afzívaded -.2d4rvut doti, WOV staff, who had been a passenger on the maiden voyage (now also available in sections) of the ship. ABC's WABC New York remained on the air virtually all night, broadcasting bulletins on the The complete program service featuring disaster. At 8:55 a.m., the station carried a report by beeper telephone from ABC reporter Al Mann, stationed at Coast Guard headquar- A great new Alphabetical and Classified Catalog; ters. WMGM New York's Happiness Exchange, Over 8500 Bridges, Moods, and Themes in over 1400 Categories; featuring Joe Rosenfeld, was on the air when news of the collision was received. The station Program notes for each selection; decided to keep the program on the air all night, broadcasting latest developments. After Scripts that sponsors buy; 3 a.m., the program began receiving calls from relatives and friends of passengers aboard the And many other program aids. Andrea Doria. Mr. Rosenfeld suggested they come down to the Happiness Exchange head- quarters For full information, write, wire, or phone today where coffee would be made available to them and up -to -the minute news develop- ments provided. Many took advantage of the offer and were interviewed over the air by Mr. sesac Rosenfeld. A WMGM spokesman said some were sent on to WCBS -TV for tv interviews. The Coliseum Tower WQXR New York, which normally comes 10 Columbus Circle New York 19, N. Y. on the air at 6 a.m., began broadcasting at 4 wif a.m. Thursday and carried news bulletins con- tinuously until 11 a.m. Subsequently, the sta- Page 72 July 30, 1956 BROADCASTING TELECASTING NOTICE TO EDITORS -This advertisement currently appears in lead- free use of the text of each advertisement in this series. The text may ing national magazines. For more than 30 years, Metropolitan Life has be used in regular health features, health columns or health reports sponsored similar messages on national health and safety. Because with or without credit to Metropolitan. The Company gladly makes of public interest in the subject matter of these advertisements, this material available to editors as one phase of its public-service Metropolitan offers all news editors (including radio news editors), advertising in behalf of the nation's health and safety.

What you can learn from the deep sea diver about high blood pressure ...

Though deep sea diving is haz- weaken many of the blood vessels ardous, divers can work for years throughout the body. without serious mishaps. They do so by avoiding situations that mean If hypertension trouble ... and by taking other pre- develops, then what? cautions for underwater safety. For instance, they never work too long If the disorder is mild and not at great depths under great pressure. caused by some underlying disease, the patient can do a great deal to Anyone with high blood pressure help himself just by taking it easy (hypertension) of the moderate, emotionally and physically. uncomplicated type ... should face ... his situation in much the same way Since tension, anxiety and worry as the deep sea diver does his work. are believed to be related to this disease, it is important to live This is because successful control calmly and to be moderate in eat- of this disorder may depend upon ing, working and everything else. knowing what to do and what not One good rule is this: do everything to do. In fact, by avoiding situations your doctor permits, but no more. and conditions that adversely affect Following this rule alone is often blood pressure, it is possible in all that is needed to help patients many cases to bring an elevated live long, comfortably and usefully blood down . .. or keep it pressure with hypertension. from rising to excessively high levels. If more rest and recreation, and What is high blood avoiding tension and strain, fail to pressure and what control this disorder, then the doc- tor may try diet, drugs or surgery. does it do? Newer drugs give promise that When hypertension occurs, the dietary and surgical treatment are very small terminal portions of the less likely to be needed. arteries contract. Pressure within these narrowed blood channels rises What about guarding works harder to . and the heart against hypertension? force needed amounts of blood through them. When hypertension is discovered If the blood vessels are strong early, it is usually easier to control. enough to withstand the extra pres- So, everyone should have peri- sure, harmful effects may not be odic health examinations, especi- noticed for many years. The con- ally those who are middle -aged tinuous strain, however, may even- and older, are overweight or have tually overwork the heart ... and a family history of the disorder.

COPYRI;M' ,Y5b--METROPOLITAN LIFE INSURANCE COMPANY

Metropolitan Life Insurance Company (A MUTUAL COMPANY)

1 MADISON AVENUE, NEW YORK 10, N. Y.

BROADCASTING TELECASTING July 30, 1956 Page 73. STATIONS

tion maintained a schedule of news of the dis- three Philadelphia stations following his rescue Westinghouse Sales Meeting aster every half hour. by the Ile de France. The three -WCAU, NBC-TV presented a special 90- minute, on- WRCV and WIP-recorded the individual in- Takes Up Local Programming the -scene report Thursday (5 -6:30 p.m. EDT) terviews for later rebroadcast. The mayor's SALES managers of Westinghouse Broadcast- of the arrival of the Ile de France with survivors wife suffered a black eye. ing Co. radio stations met at WBC headquarters of the collision. NBC reporters John Rich and UP Movietone News assigned 12 cameramen in New York last Tuesday and Wednesday for Chet Huntley worked with a mobile unit at a to the disaster story, with men sent to points a series of discussions related to the current the Hudson River interviewing sur- pier on between New York and Boston. By 9:30 p.m. increase in local programming on company the day, NBC -TV's Today vivors. Earlier in EDT Thursday, the organization had processed stations in Boston, Cleveland, Fort Wayne, Ind., film footage of the disaster at 9:30 a.m. carried 480 feet of cut film and sent it to tv station and Pittsburgh. CBS -TV's Morning with Will Rogers Jr. Good clients. Gene Broda of Movietone was the pool A. W. (Bink) Dannenbaum Jr., WBC vice (Mon.-Fri., 7 -9 a.m. EDT) was alerted to the cameraman who shot the film sequence show- president in charge of sales, presided over the by Producer James Flem- story of the disaster ing the sinking of the Andrea Doria. Special two -day session. Among the speakers were ing at 3 a.m. and arranged live Thursday for film coverage was provided to the Italian broad- Donald H. McGannon, president; Bill Kaland, Andrea Doria pas- interviews with families of cast service, RAI, for distribution to Italian tv national program manager; Perry Bascom, sengers. Appearances also were made on the outlets. eastern sales manager; M. A. Goldberg, director of A Night program by Walter Lord, author of research and David E. Partridge, advertising to Remember, which described the Titanic's and sales promotion manager. sinking, and Frank Brainard, author on ships Media Principals Rescued Station sales managers who attended the who wrote Famous American Ships. Following Liners' Collision meetings were John Stilli, KDKA Pittsburgh; ABC -TV's WABC -TV New York presented Bill Williamson, WBZ -WBZA Boston- Spring- films of the disaster on a special six -minute pro- individuals field; John McIntosh, KYW Cleveland; Tom gram, beginning at 9:42 a.m. The footage was MANY prominent in the broadcast- ing industry were among the approximately Longworth, WOWO Fort Wayne and Bob taken by Bill Cooper, cameraman for WJAR- 1,130 passengers rescued when the liners An- Rudolph, KEX Portland, Ore. TV Providence, an ABC-TV affiliate, and by drea Doria and INS -Telenews. ABC -TV camera crews later Stockholm collided last Wed- filmed other footage of the wreck and interviews nesday night off Nantucket Island. WROL Knoxville to Merge with survivors for presentation on news pro- Among them were Morris Novik, president With WATE (TV) That City grams Thursday evening. of WOV New York and radio consultant, and WBZ Boston sent News Director Rod Mc- his wife, who were picked up by the Ile de MERGER of WROL and WATE (TV) Knox- Leish abroad a chartered plane to Nantucket France. They had boarded the Andrea Doria ville, Tenn., was announced last week by W. H. Island, from where he sent hourly reports at Naples, Italy, after a European vacation. Linebaugh, vice president and general manager by beeper phone to WBZ, starting at 7 a.m. Others who were rescued included Robert of both stations. WROL will be sold to Greater These and other recordings, including an W. Orr of the New York advertising agency Tennessee Tv Inc., licensee of the ch. 6, NBC, eye -witness account of the sinking of the bearing his name, and members of his family; ABC affiliated station, Mr. Linebaugh reported. Andrea Doria, were supplied by WBZ to other George P. Kerr, European manager of Procter Transaction involves about $200,000. The am Westinghouse -owned stations. & Gamble, and Mrs. Kerr; and Ruth Roman station's call letters will be changed to WATE Philadelphia Mayor Richardson Dilworth, Hall, former wife of Mortimer W. Hall of and the tv station, serving 300,000 tv receivers, who was aboard the Andrea Doria with his wife, KLAC Los Angeles, and son Richard Roman will be WATE -TV. WROL, NBC affiliated on was contacted via ship -to -shore telephone by Hall. 620 kc with 5 kw, is owned by Paul Mountcas- tle. Both Mr. Mountcastle and Mr. Linebaugh also have 50% voting control of WATE through a voting trust. Mr. Mountcastle is chairman of Life & Casualty Co., owner of WLAC-AM -TV Nashville, Tenn. New studios and offices are being planned to house both radio and television facilities when the transfer is approved by the FCC, the announcement said. No change in management of either station is contemplated, it declared. WBIR Stations Building WBIR -TV Knoxville, Tenn., which plans to go on the air early in August, has started con- struction of a new building to house the am- fm-tv operations. The ch. 10 outlet will be a CBS -TV affiliate with a power of 316 kw ema- nating from an RCA antenna atop a 700 -ft. tower. The new building is scheduled to be com- pleted around the first of the year and the tv operations will be headquartered at the trans- at mitter site until then. New Tower for WMBR -TV NEW 1,000 ft. television tower is under con- struction at WMBR -TV Jacksonville, Fla., and NOW ... WWDC paces the big national trend away from network will provide "greatly increased television ser- vice" to rural and urban families in north Flor- affiliation. Effective August 1, WWDC goes solidly independent... to concen- ida and south Georgia, it was announced last trate on the shows that have long made it the sales -results station in the 2- million week by Glenn Marshall of Jr., president and Washington market. Seven WWDC's local shows are already in the Top 15 general manager of the station. Week-end Daytime Shows *, putting it first on Saturdays and Sundays ... and Mr. Marshall said a new tower purchased a close second in total over -all daytime audience. WWDC is first in out -of-home recently by the station at a cost of more than audience, too ... delivers 22.6 %* out of 17 D. C. area stations ... beats the $250,000 "will elminate a great deal of what second almost 2 1. station by to 'PULSE: March -April '54 were heretofore 'fringe' areas, and will provide a much clearer picture to thousands of viewers Represented nationally by in the WMBR -TV area." He added that the John Blair &'Co. Rdio WashingtonY tower, described as the tallest structure on the east coast south of New York, will enable the station to provide remote broadcasts up to a 30 -mile radius. Page 74 July 30, 1956 BROADCASTING TELECASTING Philadelphia Begins grams have been fed to both WBUF -TV and KMTV Presents WFIL -TV WGR -TV (ch. 2) there. After Aug. 14, WGR- (TV) Eight Local Live Color Programs TV will continue to handle both ABC -TV and Boxing Matches in Color CBS -TV programming, sharing the latter with -TV local live WFIL Philadelphia began color WBEN -TV (ch. 4). KMTV (TV) Omaha, Neb., one of the nation's last Monday on a regular basis with the color - In the first seven months of operation as an pioneer stations in the use of color, recently casting of Bandstand (Mon.-Fri., 2:30 -5 p.m.), NBC owned station, WBUF -TV has worked presented eight amateur boxing matches in according to Manager Roger W. Clipp. General out of separate studio and office facilities. Fol- tinted tv. As part of its promotion of the event, 6 ABC affiliate did not reveal its plans The ch. lowing completion of a $1.5 million television the stations announced locations of tv receivers until the day of its first local colorcast. center later this year, WBUF -TV will have its available to the public and an estimated 180,000 Mr. said -TV will colorcast at Clipp WFIL entire plant located on one three -acre plot. It persons viewed the fights. least one of its local live programs weekly. will include two studios with staging areas, a Reaction was "immediate and unanimous" The station has been transmitting color slides newsroom, a permanent film library, storage and business establishments with color sets re- and film since December 1954. space and executive, sales and operations of- ported overflow crowds, KMTV reported. The fices. The station's new tower is 740 ft. high bouts, sponsored by RCA and Best Appliance KPTV (TV) Begins Program and power will be boosted from the present & Furniture Co. of Omaha, were sanctioned On Honesty in Advertising 148 kw to 500 kw, Mr. Bevis stated. by the Amateur Athletic Union. A NEW half-hour program, Good Afternoon, Madam, which deals with honesty and integrity in advertising, made its debut July 21 on KPTV (TV) Portland, Ore. Sen. Warren G. Magnuson (D- Wash.), chairman of the Senate Commerce Committee, introduced the first program with a filmed talk. Idea for the program was conceived by Sta- tion Manager F. J. Riordan after he read about Sen. Magnuson's activities regarding the prob- Eastern Carolina's lem [BT, April 23]. The show is a joint en- deavor of KPTV and the Portland Better Busi- No. i ness Bureau to show the public how misleading advertising and sales practices are used. The TV Station theme is carried out through a series of vignettes directed by Skeets McGrew, the station's pro- duction director. WKNY -TV Kingston, N. Y., 'Temporarily' Shut Down is pleased to announce WKNY -TV Kingston, N. Y., ch. 66, has "tem- the appointment orarily" suspended operations, according to an of announcement last week by Joseph K. Close, president of the outlet. WKNY -TV started commercial operations on May 31, 1954 and is affiliated with CBS, NBC and ABC. the reasons behind The In a statement outlining George P. the suspension of operations, Mr. Close said the three networks had worked closely with WKNY-TV to establish good programming, but the station has still not been successful in Hollingbery Co. getting local and national advertisers to show interest in a uhf outlet. However, Mr. Close also said he is working on several plans to permit resumption of operations. as their exclusive WKNY -AM will continue to operate on 1490 kc with 250 w. It is affiliated with MBS. National Sales Representative with offices in New York, Chicago, Detroit, Oxarart Replaces Hogan As Continental President Atlanta, San Francisco, Los Angeles, FRANK OXARART, secretary of Continental Seattle, Minneapolis Telecasting Corp. (KRKD -AM -FM Los Ange- les and KITO San Bernardino), has been elected president and member of the board of direc- tors, Albert Zugsmith, chairman of the board, CyteutrAilc * announced last week. W i e Mr. Oxarart replaces Arthur B. Hogan, who resigned to become president of Hogan Broad- rchannel 016,000 ..I,. Inll time / casting Corp., which has purchased KFOX A "..I..II C.inyWll On M.. Long Beach, Calif., subject to FCC approval. Ruth Zugsmith replaced Mr. Oxarart as sec- retary of Continental. First in every minute of every hour, every day - day and night, according to Jan. '56 Pulse. NBC Programs Exclusively On WBUF -TV After Aug. 14 WBUF -TV (ch. 17) Buffalo, N. Y., will go L, "exclusively NBC" Aug. 14, the station's gen- eral manager, Charles C. Bevis Jr., announced last week. Since its purchase by NBC for $312,500 last January [BT, Jan. 2], NBC pro- BROADCASTING TELECASTING July 30, 1956 Page 75 STATIONS

WDSU -TV COVERS STORMY LOUISIANA LEGISLATURE ONE of the stormiest sessions in Louisiana "The result was one of the most solid legislature's history was brought to tv homes outpourings of citizen appreciation WDSU- by means of sound film over WDSU -TV TV has ever received in eight years of tele- New Orleans. For the first time, an Auricon casting and public service," said Mr. Mon- camera was on the state legislature floor at roe. Baton Rouge recording the sight and sound The WDSU -TV coverage began in the of major controversies for viewers at home. third week of the eight -week session as the WDSU -TV News Director Bill Monroe tax raises began to come up for committee and cameramen Bob Buchanan and Mike hearings. After that, the camera monitored Lala set up their camera in front of legis- the proceedings daily, followed the governor as he walked about the legislative chambers talking to lawmakers, recorded the vigorous appeals he made to joint sessions, watched SOUTH the debates on a dozen major issues to pro- DAKOTA duce carefully impartial pro -and -con seg- ments for viewers at home. There were only two occasions when tele- vision's right to cover the legislature was threatened. Once a sergeant -at -arms told the cameraman that he could not set up to cover a gubernatorial address to the legisla- ture- governors order, he said. The entire press corps covering the Lou- isiana House, including wire service, news- SET YOUR SIGHTS paper and radio men, went to the governor's office to make a protest. A number of leg- HIGH IN THE 3- islators began to organize a movement to make an issue of the threat to tv coverage. STATE MONEY But, after learning that no lights were in- volved and after conferring with advisers, BELT . . . Governor Long changed his mind and with- drew his order. You sell all you reach in this On another occasion a representative said sales manager's paradise. And he was going to introduce a resolution to you'll reach more than ever with ban television. The resolution, however, never materialized. Joe Floyd's new 1,032 ft. tower WDSU -TV's coverage cost $500 a week for KELO TV. in excess of regular news costs for film, film processing, personnel overtime and commut- Now KELO beams a picture that ing expenses to Baton Rouge 90 miles away. reaches a wider market than By sending film clips to New Orleans via ever in So. Dakota, Minnesota bus, the station was able to present sound and Iowa. coverage of legislative debates up to 2 p.m. lators' desks and at a 45- degree angle from on its 6:45 p.m. Esso Reporter show and Add Joe's neighboring KDLO and the rostrum, giving a three -quarter shot of the late afternoon debates on the 11 p.m. World Tonight newscast. you add twice the reach, twice speakers without being blocked by the pub- lic address system microphone. Two Baton Rouge tv stations -WAFB -TV the enthusiastic sell-two big They operated in House or Senate, de- and WBRZ (TV)-- covered the legislature markets for your one buy pending on where the liveliest issues were by silent film, bringing in sound cameras across the board. scheduled to be debated. And they also on one or two occasions to shoot speeches took their camera into numerous committee by the governor, and WJBO Baton Rouge meetings. No special lights were used, ex- broadcast large segments of the floor pro- cept during the infrequent night sessions. ceedings day by day, either live or taped.

Powell Resigns as Director Lawrence B. Krasner, vice president and gen- eral manager of the representative firms' west Of WRUF Following 26 Years coast operations. Appointment is effective Aug. 1. Mr. Haddix also has GARLAND POWELL, director of the U. of represented Tracy and Florida's WRUF Gainesville for 26 years, has Moore Assoc. in San Francisco for the past year. been retired by the board of control at his own request, effective Nov. 1. He was designated director emeritus in recognition of his long service. NEWSY t -.- Mr. Powell is widely known for his many activities both in broadcasting and other en- NEIGHBORHOOD I__ r deavors. Among these, he was advisor to the In Port Huron let WHLS the com- II!II North American Regional Broadcast Confer- munity- minded station- featuring 4 ence in Washington in 1950 and president of full time newsmen -deliver your Kó L0Z, the Associated Press Radio Broadcasters in message between newsbreaks. JOE FLOYD, President 1952.

Evan Nord, Gen. Mgr. Larry Bentsen, V. P. Forjoe Appoints Haddix NBC ABC CHARLES E. HADDIX, for six years San CBS WHLSWhere local "know -how" delivers the inral.,..och Francisco sales manager of KLX Oakland, Gen. Offices Sioux Falls, S. D. Calif., has been named general manager of the PORT HURON, MICHIGAN Represensed Nationally 6y Gili -Perno represented by H -R for TV and AM San Francisco office of Forjoe & Co. and For - joe-Tv Inc., it was announced last week by For Desro%t Michigan Soon Sdes r Page 76 July 30, 1956 BROADCASTING TELECASTING Hurleigh to Supervise WGMS -AM -FM Operations dduertieement ROBERT F. HURLEIGH, director of Wash- ington operations for MBS, will add the addi- tional duties of supervising the operations of WGMS -AM -FM Washington, it was announced last week by the I sit New York office of From where RKO Teleradio, par- ent firm of Mutual and WGMS. Ay Joe Marsh Mr. Hurleigh is moderator of the weekly Mutual pro- gram, Reporters Roundup. He en- tered radio with WOL Washington and subsequently "Keep the served with various MR. HURLEIGH stations, CBS and the Associated Press be- Change" fore joining Mutual. He is founder and past president of the Chicago Press Club. RKO Teleradio received FCC approval for Johnson this its purchase of WGMS -AM -FM July 19 from If you've seen "Mac" Good Music Stations Inc. for $400,000 [BT, week, chances are he's told you his July 23]. story. For those who haven't Under the contract, M. Robert Rogers, for- waitress mer WGMS president, and his wife, Teresa, heard: ex -WGMS manager, continue as active con- sultants to RKO and Mutual at an annual "Mac" recently stopped at an out- $30,000 retainer. They will work on develop- ordered the chef's ment of an fm good music network proposed of -town diner. He by the new owners, with WGMS -FM as pro- special -and his waitress (brand -new gram headquarters. The am outlet will lean toward a "middle- hair" level. on the job) made every possible mis- Mr. Rogers will go on a temporary leave in take. She confused the order, spilled a week or so to become director of a new independent committee supporting President the soup, dropped the rolls, brought Eisenhower in the coming campaign. him a wrong dessert. Herluf Provenson, formerly of WRC Wash- ington, becomes program director of WGMS Despite it all, "Mac" left a sub- under the new regime. stantial tip. But she smiled and handed the money back. "Keep it, Mister - WGTH Hartford Now WPOP you've sure earned it more than I she said. CALL LETTERS of WGTH Hartford, recently have," acquired by Tele- Broadcasters Inc. from Gen- From where I sit, that girl deserves eral Teleradio Inc., have been changed to WPOP, it was announced last week. Philip credit for admitting her shortcomings Zoppi has been named commercial manager is big enough of the station, which will carry programming -something not everyone from ABC, Mutual and the Yankee networks. to do. For instance, I'm convinced lots of folks know they're wrong when they deny me the right to a glass of King Takes DJ Title beer with my supper ... just because WBML Macon, Ga., disc jockey Don bever- King today claims the world marathon they happen to prefer some other record for continuous broadcasting: 125 age. They wouldn't like me ordering hours. The 25- year -old Mr. King began his them to accept my choice. platter- chatter derby at 6 p.m., July 20 and continued for the next five days and nights. He finished 11 p.m. Thursday. Retail merchants in Macon were quick to take advantage of the public interest in the marathon, keeping the WBML sales department busy with timebuying requests. Mr. King's record tops that of Ed Sul- livan, manager of KSET El Paso, Tex., by 35 minutes. Mr. Sullivan a fortnight Copyright, 1956, United States Brewers Foundation ago completed a marathon that lasted 122 hours, 25 minutes and 13 seconds [BT, July 23].

July 30, 1956 Page 77 BROADCASTING TELECASTING STATIONS

KWFC Hot Springs Names REPRESENTATIVE APPOINTMENTS Willis General Manager WHUM -AM -TV Reading, Pa., appoint Weed & Co., N. Y. STEPHEN P. WILLIS, a veteran of 25 years in radio, has been named general manager of WJBW New Orleans names Robert S. Keller KWFC Hot Springs, Ark., according to Presi- Inc., N. Y., for national sales. dent Walter E. Hussman. C. J. Dickson, sta- KQUE Albuquerque and KRSN Los Alamos tion manager, will continue in that position. (Sunshine Broadcasting Co.), both N. M., to From 1940 -52, Mr. Willis was owner -general Devney & Co., N. Y. manager of WINO West Palm Beach, Fla., and before that was general manager of WPRO KWIZ Santa Ana, Calif., names W. S. Grant Providence, R. I., and WSBT South Bend, Ind. Co., San Francisco, national representative. For the past four years, he has been owner of KBOX Modesta, Calif., also to Grant. the Ford dealership in Plymouth, Ind. KOVR -TV San Francisco names Frank King KWFC recently boosted its power to .1 kw and is affiliated with ABC and Mutual. & Co., L. A. and San Francisco, for California STEPHEN P. WILLIS (r), new general man- sales. ager of KWFC Hot Springs, Ark., receives WSRW Now Broadcasting REPRESENTATIVE SHORTS WSRW Hillsboro, Ohio, is now on the air with congratulations from C. J. Dickson (I), who 500 w at 1590 kc. The daytimer is owned and remains as station manager, and President Peters, Griffin, Woodward Inc., N. Y., has re- managed by David Winslow. Other officers Walter E. Hussman. tained Robert W. Bloch, N. Y. public relations include Joe Klarke, commercial manager; Bob firm, as consultant and for special project as- Hanger, news and program director, and local dignitaries. Bert Lown, CBS -TV western signments. Dolores A. Barrett, women's activities director. manager of station relations, threw the switch CBS Radio Spot Sales office in Atlanta moved which placed the CBS affiliate on increased to new quarters at 805 Peachtree St., N. E. KOTA -TV Power to 75 Kw power. KOTA -TV Rapid City, S. D., President Helen STATION SHORT S. Duhamel has anonunced that the station NBC Sales Promotes Fuerst will boost its power to 75 kw, effective Sept. WDVA Danville, Va., has put into operation GEORGE FUERST, tv spot sales manager in new 40 w mobile transmitter for spot news re- 1. The increase is being made possible with NBC Spot Sales' San Francisco office, has been a new Standard Electronics 25 kw transmitter porting. City Manager T. Edward Temple in- named to the newly created post of NBC Spot Bldg. and use of a three -bay antenna. augurated service from steps of Municipal Sales Western Div. radio sales manager, it was July 19. announced last week by George S. Dietrich, di- KLAS -TV Power to 55 Kw rector of Radio Spot Sales. Mr. Dietrich also KWK-TV St. Louis appoints Plessner & John- KLAS -TV Las Vegas, Nev., celebrated its third said that Ed McCauley had been transferred son Inc., St. Louis advertising agency for cam- anniversary July 13 with a power boost to 55 from Radio Spot Sales to Tv Spot Sales in paign in newspaper. outdoor and trade publica- kw and a special birthday telecast featuring San Francisco. tions. STATION PEOPLE Earl Jay Watson, vice president of KOVR -TV San Francisco, named sales manager of station. William A. Vaughn, WGEM -TV Quincy, Ill., to WIST Charlotte, N. C., as assistant man- aging director. Bob Edell appointed promotion manager of WGBS -TV Miami, Fla. Jim Brown, account executive, KFUO San Francisco, appointed assistant commercial manager. Wayne Anderson, formerly publicity director, WSB -AM -TV Atlanta, Ga., to WFMY -TV Greensboro. N. C.. as promotion director. James W. Evans, sales promotion and merchan- dising manager of WNHC -TV New Haven, SPECIFICATIONS Conn., to WXEX -TV Petersburg- Richmond, Va., in same capacity. RECEIVER Input Impedance 51 ohms I.F. Frequency 21.4 MC Virginia Lee, Shattuck, Clifford & McMillan I.F. Bandwidth 300 KC Adv. Agency. Boston, to KEYT (TV) Santa Sensitivity at input term. as a voltmeter.. 1.0 uy Field Strength at 54 MC 1.6 uv /m Barbara, Calif., as manager of promotion and The 107 -A Test Set and Field Intensity Field Strength at 240 MC 6.5 uv /m advertising. Max. input using external pad supplied .10.0 V Meter combines in one portable unit a Field Strength at 54 MC 16.0 V/M radio receiver of laboratory quality with Field Strength at 240 MC 65.0 V/M Tom Hoover, gener- Output Indicator metered and Panel meter al manager of KTIL output an accurately cali- (approx. Logarithmic scale) brated signal generator. These instru- Output: I. To operate at 1.0 milliampere Tillamook, Ore., and ments, which can be used separately for a recorder. 2. Audio for headphones. former Portland, variety of test purposes, cover a frequency SIGNAL GENERATOR Ore., radio personal- Output 1.0 uy to 0.1 V range of 54 to 240 megacycles without Output Impedance Sl ohms ity, to KPOJ there band changing. POWER REQUIREMENTS as program director. 117 volt a -c, 50 -400 cycle 60 watts -or Arthur Sipherd Jr., 6 volt, d -c B amperes special events direc- tor and chief an- nouncer, KCMJ Palm Springs, Calif., NEMS CLARKE promoted to pro-. Inc O r p o r a t e d gram director. Bobby Peters, musi- 9 1 9 J E S U P -BLAIR DRIVE SILVER SPRING, MARYLAND HOOVER MR. cian, to WBAP -FM For further information write Dept. P -1 Fort Worth, Tex., as program director. Page 78 July 30, 1956 BROADCASTING TELECASTING George Faust, vice president in charge of sales, Roland Reed Productions, and formerly ac- count executive with KNXT (TV) Hollywood, rejoining station and CBS Tv Pacific Network in that capacity. Bob Franklin, program director, KGW Port- land, Ore., named head of expanded news and special events department. Jack Moys, program director, KPOJ Portland, to KGW in same posi- tion. Hank Norton, KGW continuity head, named promotion and publicity director suc- ceeding David Strauss, resigned to join KEX Portland as publicity director and promotion assistant. Howard E. Becker, sales manager, KWG Stock- ton, Calif., to sales staff of KGDM there. John Mackenzie, farm director of McClatchy Broad- casting Co. stations, to KDGM as news and farm service director. Marilyn Asay to KGDM as traffic manager and Mrs. Gladys Cammack to station bookkeeper. GOVERNMENT and civic leaders were represented at ground- breaking ceremonies for WISN -AM -TV Milwaukee's new $1.25 million Communications Center a fortnight ago Thomas J. Gavagan, news bureau director, John [PT, July 23]. Taking part in ceremonies are (I to r) Lester Olsen, president of Milwaukee Carroll U., to KYW- AM -FM -TV Cleveland as Assn. of Commerce; Mayor Frank P. Zeidler; John B. Soell, manager of WISN and publicity director succeeding Jack Hanrahan, C. L. president in charge transferred to announcing staff. WISN -TV; FCC Comr. John Doerfer, and D. (Tony) Provost, vice of radio -television division of Hearst Corp., which owns the stations. WISN -AM -TV plans Earl Wennergren to KLZ -AM -TV Denver as to be in operation from the building by February 1957. publicity director, succeeding Bill Day, resigned. Knox Manning, radio veteran who has been ill John Jennings, KCRG -TV Cedar Rapids, Iowa, Frances Mary Louth, Doylestown, Ohio, high for year, returned to field as director of news to KARD -TV Wichita, Kan. school student, working parttime at WGAR and special events, KDAY Santa Monica, Calif. Cleveland as winner of Western Reserve U: He formerly was with MBS. Ralph Poison, WICA Ashtabula, Ohio, to news WGAR Speech Tournament which awards staff of WSRS Cleveland. scholarship and radio job. Greg Olberding, formerly publicity director at WLW and WLWT (TV) Cincinnati, to publicity Susie Davis, journalism student, Tex. State Col- Gratuates of Northwest Radio & Television manager at WKRC-AM -TV same city, succeed- lege for Women, to publicity -promotion depart- School, Washington, Chicago, Hollywood and ing Don Edgemon, resigned to join WBZ-TV ment, WBAP- AM-FM -TV Fort Worth, Tex. Portland, Ore., who have taken station posi- Boston. John P. Bosch, maintenance director. Philadel- tions: Carlene Miller to WGNS Murfreesboro, phia Bulletin color plant, to WCAU- AM-FM- Tenn., as announcer -copywriter; Norman Nor- John Anthony Deegan, WSRS Cleveland, to ton to KRWC Forest Grove, Ore., announcer- head news staff of WLWC (TV) Columbus, TV Philadelphia as superintendent of building maintenance and services. engineer; Richard Bertolin to KVIP -TV Red- Ohio. Fred Hohl, tv director, Patten- Johnson ding, Calif., head of film department; Pete Adv. Agency, Amarillo, Tex., to WLWC talent Saul Stockman and Garry Walsh, both of Ryan to KUBE Pendleton, Ore., announcer; staff. Boston, to announcing staff of WCCC Hart- Rudy Vsetecka to KWRC Pendleton, Ore., an- Jim Williams, WCMA Corinth, Miss., to ford, Conn. Pauline Trainor to operations staff. nouncer; George Skinner to KGGM -TV Albu- WDXL Lexington, Tenn., as disc personality. Bob Fox to sales staff and Paul Bordanaro to querque, N. M., cameraman; James Bertis to Neal Jones, country music personality and re- traffic department. KULE Ephrata, Wash., time salesman; C. S. cording artist, to WDXL for daily show. Chuck Johnson, disc jockey, news and sports director, WRIV Riverhead, N. Y., to WNHC New Haven, Conn. George E. Ouellette Jr., chief announcer, WLAM Lewiston, Me., to WMTW (TV) Poland Spring, Me., as announcer -director. Mary Mortimer of White Plains, N. Y., to WMTW as assistant continuity editor. Grady E. Jensen, former business manager, WABC-TV New York, to director of planning and procedures, New York U. business affairs department. Aileen Trede, program director, WILD and WJLN (FM) Birmingham, Ala.. to WSGN there as traffic director and Continuity super- visor. Dick Bennick, program director, WILD Birmingham, to WSGN as disc jockey, and Neal Miller, disc jockey- announcer, WLBS FRED LYONS (c) receives a mounted head Birmingham, to WSGN in same capacity. of "Spotsie" from Ed Jameson, director Dick Leonard, Denver radio newsman, to KCBS of tv sales, as the top radio salesman for San Francisco. NORMAN S. ALMONY, director of sales NBC Spot Sales during June [BT, July 23]. marketing for the National Brewing Co. Eddie Newman, disc jockey, WDAS Philadel- In addition, Mr. Lyons received $650 (National Bohemian beer), Baltimore, signs phia, to WIP there. and his secretary, Sue Morehouse, was for sponsorship the next three years of awarded a stuffed tiger. The top tv sales- George Winters, WCKY Cincinnati, to WSAI Washington Nationals baseball games on man for June was Russell Stebbins. Con- there as staff announcer. WTTG (TV) Washington. Taking part are tests also are being held in July and Charles R. Canter, formerly editor -publisher of Herbert D. Fried (I), vice president, W. B. )August under the title "Summer Sales Southwest Messenger Press Publications (weekly Doner advertising agency, Baltimore, and Safari." Mr. Lyons has been appointed newspaper chain in Cook County, Illinois), to WTTG general manager Leslie G. Arries manager of central division radio spot public relations department of WGN -AM -TV Jr. The station has been televising the sales for the network in Chicago. Chicago as special assignment writer. Nats games since 1947. BROADCASTING TELECASTING July 30, 1956 Page 79 STATIONS MANUFACTURING

Baughman, WESC personality, father of boy, John Earl. GE Color Television WESO Does Something Ed Penney, program manager, WTAO Boston, Used in Missile Test AFTER giving an on- the -scene report of father of girl, Linda. Perry J. Brown, sales manager, father an automobile crash in which two girls of boy, Ronald. GENERAL DETAILS were released by Gen- were orphaned, Joe Capillo, news editor Bob Hawkins, technical director, KERO -TV eral Electric Co. last week about a test hailed of WESO Southbridge, Mass., asked his Bakersfield, Calif., father of boy. as the "first successful demonstration of closed - boss, Vice President -General Manager circuit color television to Robert Hoyt, news at WSBT -AM -TV observe firing of bal- Joe Amaturo, if "we couldn't do some- director listic South Bend, Ind., father of girl, Karen missiles." thing for the kids?" JoAnne, News the July 11. of demonstration was announced The 500 w daytimer immediately be- by Paul L. Chamberlain, general manager of gan to "do something" and raised over Chester R. Cooper, production- operations man- GE's broadcast equipment section in Syracuse, $8,000 from 13,000 contributors. Money ager, WFIL -TV Philadelphia, father of boy, who said that for security reasons specific continued to roll in long after the drive Chester Russel Jr. details could not be released. He disclosed that officially ended. Over 400 contributors Gene Milner, program m.c., WIP Philadelphia, the color demonstration, held recently at U. S. were interviewed on the air while the father of girl, Cheryl Leigh. Army facilities at the Missile Test Center at 191/2-hour campaign was in progress. Cape Canaveral, Fla., afforded Army observers Many of the givers were children who Dick Palmquist, announcer, WOW -TV Omaha, "a close -up view for the first time of actual father girl, donated the contents of their piggy banks. of Laurie. variations in flash and flame at the launching The orphaned girls are Sandra (13) Aaron Hanger, 46, account executive with WOV of a Redstone Missile." and Diane (8) Johnson. Their parents New York since 1941, died July 24 at Manhat- Mr. Chamberlain said that remote-controlled and a sister and brother were killed in tan's Veteran's Hospital after nearly year's cameras used during the demonstration were the crash. illness. standard, field -sequential closed-circuit color equipment devoped by Norris Heineman, 25, production director, edu- GE television engineers at cation station KUON -TV Lincoln, Neb., died Electronics Park in Syracuse. Observers Churchman to KRIV Camas, Wash., time sales- viewed the firings on July 13 after one -month illness. monitors similar to, but of man; Russell Hawkes to WNBF -TV Birming- higher quality than, home-type receivers, ac- ham, N. Y., cameraman; Edna Swab to KOOK - William Grant, president - general manager, cording to Mr. Chamberlain. TV Billings, Mont., and continuity sales; Anna KOA- AM -FM -TV Denver, to serve as state Though the firing was viewed from a distance M. Faulkner to -TV Va., WCYB Bristol, floor. chairman for 1957 Heart Fund drive of Colo. of 300 ft. and on home -size screen, Mr. Cham- Carl Hebens*reit, KGMB -TV Honolulu person- Heart Assn. - berlain pointed out, it is feasible to view such ality, married to dancer Johnny Frisbie, July 21. George A. Koehler, station manager, WFIL- events from thousands of miles and on large, Barbara Bridges, secretary, publicity depart- AM-TV, named to board of governors of Heart theatre -size screens. He claimed that prior to ment, WEEI Boston, married to Roger Preston Assn. of Southeastern Pennsylvania. the GE demonstration, Army observers had to of Braintree, Mass. view missile firing through narrow tinted -glass Herb Comstock, manager of KAVL Lancaster, ports, or at extreme distances with the aid of Wally Mullinax, disc jockey, WESC Greenville, Calif., elected president of Lancaster Cham- telescopes, movie cameras or complicated tran- S. C., father of boy, Wally Aiken Jr. Earl ber of Commerce. sits. He said that tinted glass distorted true colors of the flash, while use of the other de- i vices was limited by weather and atmospheric AGENCY- CLIENT conditions. CONFERENCE ROOM During the demonstration, Mr. Chamberlain Now reported, color tv cameras were mounted atop a concrete blockhouse about 300 feet from the launching platform, and were focused on the Redstone's tail section. Describing the missile They íße launching, Mr. Chamberlain said the predawn darkness was "suddenly lighted by a brilliant flash, brighter than the noon -day sun." Despite the extremes in light variation, he continued, color reception was "excellent, with great sta- Ta/king bility, true color and no noticeable sonic vibration." Abort Hoffman Electronics' Profits Rise 87% First Half of '56 Fall - Winter campaigns for '56 -'57 NET PROFIT of Hoffman Electronics Corp. are being planned right now in every for the first six months of 1956 increased 87% advertising agency in the country. over the first six months of 1955, H. Leslie WJAR -TV is an important part of those Hoffman, president, announced Thursday. In plans because ad men know from experi- a report to shareholders he said that sales for ence that Channel 10 delivers southeast the half -year ended June 30, 1956, were $22,- New England like nothing else can. 875,561, an increase of 31% over the $17,354,- Don't miss your share of this great 339 for the similar period of 1955. Profits for market. the period, after provision for federal income taxes, were $783,972 or $1.07 per share on the 727,375 common shares outstanding. This Represented nationally by compared with earnings of $419,179 or 57 cents WEED Television per share on the present number of shares out- standing for the first half of 1955. Mr. Hoffman told shareholders that at the present time the company's position and out- look are as good as at any time in the past. He said the present situation indicated that sales and profits during the last six months of 1956 will exceed those of the first six months. He reported that orders received for television receivers at the annual showing of new mer- NBC Basic - ABC Supplementary chandise in June were substantially higher than in 1955. Ten new distributors have recently been added by the company, he said. Page 80 July 30, 1956 BROADCASTING TELECASTING Loxterman, Pottmeyer Blaw -Knox Sales Increase Shipments of Radio Sets Promoted at Blaw -Knox BLAW -KNOX Co., Pittsburgh, reported net Increased by 25% Over '55 income of $3,557,972 or $2.27 per share for TWO EXECUTIVES of the Blaw -Knox Equip- the first six months of 1956. Total sales were SHIPMENTS of radio receivers from factories ment Div. (transmission towers), Blaw -Knox $78 million. In the corresponding period of to dealers for the first five months of 1956 Co., Pittsburgh, have been promoted, accord- 1955, net income amounted to $968,740 or 62 increased 25% over last year, according to ing to A. H. Jackson, division vice president cents per share on sales of $48 million. Second Radio- Electronics -Tv Mfrs. Assn. (auto radios and general manager. quarter 1956 results show net income of not included). H. R. Loxterman, assistant general sales $2,137,930 ($1.37 per share) on sales of $40 Five -month shipments this year totaled manager, succeeds Arthur A. Levison as gen- million, compared with earnings of $826,763 2,472,395 sets compared to 1,973,425 in the (53 cents per share) on sales of $30 million for same 1955 period. May shipments totaled the same period last year. 551,712 sets, an increase of 39% over May of last year when they totaled 395,942 units Packard -Bell Sales Up and April's 449,810 units. SALES of Packard -Bell Co., tv, radio and Five -month shipments of radio sets from fac- electronics firm, increased 29% during the nine tories to dealers follow, by states: months ending June 30, it was announced last State Total State Total week by Robert S. Bell, executive vice president and Ala. 30,617 Neb. 16,199 general manager. A total of $19,663,788 Ari:. 15,375 Nev. 3,407 in sales was realized during the period, as com- Ark. 13,30) N. H. 8,298 pared to $15,267,973 for the same 1954-55 Calif. 249,720 N. J. 92,605 period. Colo. 18,700 N. M. 8,374 Conn. 39,707 N. Y. 399,760 Del. 4,733 N. C. 37,148 D. C. 21,437 N. D. 6,509 Radiotelephony Pioneer Dead Fla. MR. LOXTERMAN MR. POTTMEYER 46,046 Ohio 141,601 CARL R. ENGLUND, 71, retired member of Ga. 36,637 Okla. 19,442 Ida. 5,300 Ore. the Bell Telephone Labs, who 21,596 eral sales manager. Mr. Levison has been Holmdel, N. J., III. 198,704 Pa. 174,324 transferred to the Fabricated Products Group. was recognized as an expert in radiotelephony, Ind. 45,947 R. I. 15,835 la. 24,878 S. C. 15,324 Mr. Loxterman has been with Blaw -Knox since died July 22 at his home in Fullerton, Calif. He was credited with having contributed to the Kan. 19,879 S. D. 6,409 1930 and was made assistant general sales Ky. 35,362 Tenn. 30,518 manager in 1952. development of ship -to -shore and long -wave La. 32,984 Tex. 107,675 trans -Atlantic radiotelephony. Me. 12,532 Utah 8,479 W. who has served in Edward Pottmeyer, As early as 1914, Mr. Englund is said to have Md. 39,263 Vt. 4,966 a variety of engineering capacities since joining Moss. 98,388 Va. 36,387 pointed to the existence of side bands in radio Mich. 107,025 Wash. 36,580 the company in 1927, has been named manager transmission. His contributions to the tech- Minn. 35,492 W. Va. 15,706 of engineering and development. He succeeds nique of radio field strength measurements and Miss. 13,987 Wis. 48,283 Mo. 54,881 Wyo. 3,331 Mr. Jackson, who recently was promoted to his propagation of ultra -short waves also are con- Mont. 7,516 ,,resent position. sidered fundamental. GRAND TOTAL 2,472,395

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Paul H. Roymer Co., National Representative

BROADCASTING TELECASTING July 30, 1956 Page 81 MANUFACTURING

DuMont New Model Releases It differs from other automatic radio sys- MANUFACTURING PEOPLE tems essentially in the capacity for integration Planned on Year -Round Basis with network programs as well as taped an- Morgan A. Gunst Jr., product manager, Chro- nouncements and the inclusion of a Seeburg matic Television Laboratories Inc. (color tv, UNDER a new merchandising policy instituted 100 -disc record changer assembly, with up to radar development affiliate of Paramount Pic- by the television receiver division of Allen B. as many as 12 hours of complete, continuous tures), named vice president and general man- DuMont Labs., company tv receivers, radios unattended programming [BT. July 23]. ager of firm's west coast development labora- and high fidelity units will be introduced peri- tory in Emeryville, Calif. odically throughout the instead year of follow- MANUFACTURING SHORTS ing the industry custom of holding them for Ross H. Snyder, manager of theatre equipment mass introduction. General Electric Co., Schenectady, reports it has and custom products The policy was announced last week by Wil- shipped 35 kw transmitter to WCYB -TV sales, audio division liam C. Scales, sales manager of the division, Bristol, Va. (ch. 5), and three -bay antenna to of Ampex Corp., who said it "will make for greater flexibility, KOTI (TV) Klamath Falls, Ore. (ch. 2), and Redwood City, enabling DuMont to supply the right merchan- has received order for a 20 kw transmitter to Calif., named to ad- dise at the right time to meet consumer and be shipped to KVIP (TV) Redding, Calif. ditional duties as dealer demands." He said the company also (ch. 7). manager of new will withdraw individual models during the year video sales section, to meet market conditions. Mr. Scales indicated Prodelin Inc., Kearny, N. J., producing G -Line, single wire set up to handle Am- that DuMont would continue to have showings surface wave transmission line as- sembly designed to pex Videotape re- for distributors in June of each year, with the eliminate coaxial line anal wave guide in low power corder. Walter D. largest number of new models introduced at microwave and stand- ard television broadcasting. Goldsmith, audio that time. custom products, to General Precision Laboratory, Pleasantville, video sales in charge of customer rela- Gates To Show N. Y., marketing new pulse distribution am- MR. SNYDER 'Autostation' plifier which firm says provides greater output tions. Charles P. At NARTB, IRE Conferences voltage, more rapid pulse rise and more com- Ginsberg, project engineer for development of plete pulse clipping than other models. Videotape recorder, appointed chief engineer of GATES RADIO Unit, Co., Quincy, Ill., plans to Model PA-1004, is designed for new video engineering department, with Charles demonstrate sync distribu- its new "Autostation" radio pro- tion requirements of multiple camera chain E. Anderson as senior project engineer of de- gramming system at NARTB regional confer- installations in broadcast tv operations and can partment. Russell J. Tinkham, manager, audio ences and meetings of the Institute of Radio be used for both color and monochrome marketing department, named manager of audio Engineers this year. signals. Firm also announces new, compact custom engineering. The automatic production- playback units video distribution amplifier, Model PA -1002, will be shown at NARTB meetings starting next for use in distribution and transmission of Allan A. Ogilvie, manufacturing vice president, September. Number of initial models to be video signals, both color and monochrome, Remler Co. (radio, communications equipment), produced will be geared to demand in the within broadcast stations and equipment design San Francisco, elected vice president of Han- months ahead, it was reported. The system laboratories. Unit is capable of any number cock Electronics Corp. (closed circuit tv equip- incorporates special recording facilities devel- of outputs from common input signal source, ment), Redwood City, Calif. oped by Magnecord Inc. all isolated from input. Samuel J. McDonald, northeastern district( manager of distributor sales, electronic prod- ucts, Sylvania Electric Products Inc., Woburn, Mass., transferred to N. Y. headquarters as eastern regional manager for distributor sales of electronic products sales department. John Pomeroy, Sylvania mid -eastern district sales manager in Pittsburgh, to southern California district manager of electronic products dis- tributor sales, L. A. Jerome R. Steen, manager of quality control for radio and television divi- sion, Sylvania, Buffalo, appointed quality man- ager, semiconductors, of electronics division in Woburn, Mass.

Floyd S. Anderson, former Washington, D. C., The district sales manager for General Electric Co.'s radio-tv department, and Robert P. Fisher, Phila. district sales manager, named to head QUINT CITIES GE's new tube and electronic components dis- 5 CITIES -2 COUNTIES trict sales office in Philadelphia. Mr. Anderson the Hub of a Major Market will serve as district sales manager for south- WOC covers the market. WOC sells your product. east Pennsylvania, southern New Jersey, eastern Surveys prove it. Advertisers know it. Maryland and Delaware (Phila., Atlantic City, WOG the Quint city station, in the heart of this rich, agricultural and industrial area Wilmington, Trenton and Salisbury), and Mr. Basic . a market with money in its Fisher will handle Allentown, Harrisburg, Read- NBC Affiliate pockets . . a market blanketed by WOC. ing, Scranton, Wilkes-Barre and Williamsport The Quint city area is ideal for area. John E. McElfrish, distributor sales test campaigns. Five cities combined specialist in tubes sales for General Electric into one metropolis . . . thousands of rural listeners. Co., Schenectady, since 1955, appointed to Select WOC for successful sales newly -created GE post of district sales manager and campaigns. for tubes and other electronic components in Get the facts from your nearest Lansing, Mich. WOC F & P office . . . or from WOC 5,000 W 1420 Kc direct. Lyle O. Keys, television transmitter depart- Col. B. J. Palmer, President ment, Allen B. DuMont Labs, to Visual Elec- Ernest C. Sanders, Manager tronics Corp. (microwave technical broadcast equipment), N. Y., as territorial representative for northwest area, headquartering in Denver. Davenport, Iowa Wynne Stewart, Dallas, Tex., district man- AM -FM -TV ager, Dage Television Div. of Thompson Pre. Free a Peters Inc. ucts Inc. (closed circuit tv equipment), Michigan Exclusive National Representatives City, Ind., promoted to assistant sales manager in charge of equipment demonstrations. agì 82 July 30, 1956 BROADCASTING TELECASTING - PERSONNEL RELATIONS- IN PUBLIC INTEREST Radio, Tv to Play Big Part izations, The Advertising Council, and Young SAG Moves To Collect & Rubicam, ACTION's volunteer agency. In Slum Clearance Campaign Though James E. Lash, executive vice presi- Actors' Residual Pay dent of ACTION, and Louis N. Brockway, THE urgent need for slum clearance and area board chairman of The Advertising Council and A DRIVE to collect delinquent residual pay- improvement will shortly be driven home to Y &R executive vice president, both declined to ments due actors from tv entertainment films nationwide radio-tv audiences by the Ameri- specify how much of the campaign will be in was started by the Screen Actors Guild in Hol- can Council to Improve Our Neighborhoods in various media, it was understood that 45 to lywood Thursday with the announcement that an all -media campaign estimated at "at least 50% of the effort will be devoted to radio -tv. SAG is taking legal action against Telemount $2 million" in time, space, talent and produc- Transfilm's "Man of Action," a 13-minute, 16 Pictures Inc., headed by Henry B. Donovan. tion costs. mm film "sponsored" by the Continental Can SAG said "this is the opening of a guild cam- ACTION, a private, non -profit organization, Co., will be made available free to tv stations paign to bring delinquent producers into line." which last year conducted a $1 million cam- through Association Films Inc., San Francisco, The guild said, however, that only 5% of paign, this year will double its-efforts in a two- Dallas, LaGrange, Ill., and Ridgefield, N. J. residual payments from tv are in the delinquent point program to conserve and rehabilitate ex- Also available through The Advertising Council class. SAG said that since the first residual isting homes and neighborhoods while eliminat- will be 10, 20 and 60- second tv spot announce- payments were made in 1954, the guild has ing slum conditions. Details of the 1956 drive ments, slides, radio spot announcements of distributed to members the sum of $1,408,404 were spelled out last week by spokesmen for varying lengths, tv film cards and fact sheets for in residuals from tv films up until the end of the organization and its two co- operating organ- "ad lib" commentary. June of this year. In the month of June itself, SAG distributed tv residuals totaling $169,327 and in the eight months since the start of the guild's fiscal year, Nov. 1, 1955, residuals total- ing $666,770 have been distributed. SAG said that "while the rate of residual collection in a field as complicated and diffi- cult to police as that of television entertainment films is very high, the guild is determined to do everything within its power to make it even better. . . . Most of the (delinquent) money is due on telefilm series that have gotten into financial difficulties . . . most producers [of which] are making diligent efforts to pay the residuals due actors. The guild has determined to crack down on those who owe residuals and seemingly don't care about their just obligations to the actors." SAG said Telemount Pictures is the first pro- ducer against whom the guild is launching legal action. Series involved is Cowboy G -Men. SAG said "other delinquent producers are be- ing thoroughly investigated and legal action against them may be taken." SAG said it also has distributed $150,000 to actors on post -Aug. 1, 1948 theatrical films released to tv "and in addition there are millions of dollars paid directly to actors for use pay- ments on film television commercials." KLRJ -TV Dispute Dropped A COMPLAINT of unfair labor practice filed by NABET against KLRJ -TV Las Vegas, has been dismissed by NLRB Regional Director Louis Penfield on grounds of insufficient evi- with that dence. NABET charged the station with refus- ing to pay scale plus violation of several fringe KENTUCKY FLAIR! benefits after employes voted to accept the union. Here are twenty beautiful Kentucky coeds -all competing for the Queen's crown of Laurel at the IBEW, KHJ -TV Sign Pact colorful Mountain Laurel Festival in Pineville. . . A NEW contract between IBEW and KHJ -TV In a State that's known for showmanship, Ken- Los Angeles covering stagecraft technicians tuckians look to WAVE -TV for the finest in was signed last week giving $5 across -the -board television showmanship. Here's the proof: raises in various categories, retroactive to May PROGRAMMING: Two 1956 Surveys* show that 1. The two -year agreement also provides for WAVE -TV gets audience preference! another raise of about $5 next May and for LOUISVILLE'S three -week vacations with four weeks after COVERAGE: WAVE -TV bas 66% greater coverage five years of employment. than the second Louisville station be- WAVE-TV cause it has low Channel 3, full power Read Secures Injunction and greater tower height (914' above ! 2,437,000 CECIL READ, rebel leader at Hollywood Lo- sea level) WAVE -TV serves CHANNEL mid - Kentucky and cal 47 of the American Federation of Musi- 3 people in 70 cians, last week won an injunction in Los An- Southern Indiana counties! geles Superior Court which stayed his suspen- FIRST IN KENTUCKY EXPERIENCE: WAVE -TV was first on the air in sion from AFM membership pending formal Kentucky in 1948. Its experienced with NBC ... court trial of the AFM expulsion edict. Mr. Affiliated staff has the know -how to make your Read earlier led a revolt within Local 47 programs - and your commercials - against AFM President James C. Petrillo's sell! SALES music performance trust fund policies but was SPOT Exclusive National Rpmmutivn *ARB Louisville, Feb., 1956 (-4 ciplined and ordered suspended for one year. The court injunction protects his right to work *Metropolitan ARB, March, 1956 but does not restore his right to hold office or attend business meetings. BROADCASTING TELECASTING July 30, 1956 Page 83 IN PUBLIC INTEREST

over and above the amount needed to purchase CHANNEL 5 the typewriter, and at last notice contributions were still coming in. Ad Council Plans Drive to Raise Education Interests THE ADVERTISING COUNCIL has agreed WKRG *V to conduct a nationwide campaign in mass media to increase public interest in, and sup- port of, American higher education, both pri- vate and tax -supported, Frank W. Abrams, chairman of the executive committee of the Council for Financial Aid to Education, has announced. The campaign, set to begin early MOBILE next year, will utilize volunteer services and facilities contributed by advertising agencies, national advertisers and media as arranged by the Advertising Council.

KTLD Airs Rare -Blood Plea DOMINATES RARE TYPE A -B POSITIVE BLOOD needed CLYDE REMBERT (r), manager of KRLD- for Mrs. Mabel Lane of Vicksburg was secured in an emergency plea by KTLD Tallulah, La. TV Dallas, is presented a plaque by The station aired the announcement at 8 a.m., Forrest C. Freezor (I), executive secretary and the blood was received in sufficient quantity of the Baptist General Convention of by four that evening. GULF COAST Texas, and Dr. Robert Goodrich, star of the KRLD -TV- initiated national series, MILESTONES The Pastor, for "outstanding contributions . LUND, vice president of West- made to the growth of religion through O HAROLD C. inghouse Broadcasting Co. in charge of KDKA- ALABAMA public service programming on KRLD -TV." AM-TV Pittsburgh, has celebrated his fifth anniversary with the stations. MISSISSIPPI KBIF Hospital Drive Over the Top CHARLIE STONE, vice president, WMBR- LAST -MINUTE appeals by KBIF Fresno, TV Jacksonville, Fla., has observed his 20th with the station. & FLORIDA Calif., helped put a drive for a new community anniversary hospital over the top. Station Manager Dave ELEANOR NICKERSON, secretary to sta. WHERE: Maxwell put the station's full publicity resources tion President Franklin M. Doolittle, WDRG. to work on the campaign, still short $117,062 Hartford, is observing her 20th anniversary with on June 19. The goal was $1.5 million. By July the station during August. a million people spend 5, extensive KBIF promotion was responsible for raising $15,000 more than the goal. HARRY JORDAN, KING Seattle staff a billion $. They look & announcer, has marked his 25th anniversary WJJD -WAAF Star Aids UCP Fund in broadcasting. listen day & night to SIG SAKOWICZ, WJJD and WAAF Chicago CBS RADIO's Romance of Helen Trent WKRG -TV disc jockey, has been instrumental in raising (Mon.-Fri., 12:30 -12:45 p.m., EDT) has begun money for United Cerebral Palsy and the its 24th year. with its CBS -ABC & Knights of Columbus-Catholic Youth Organi- zation benefits. Former Gov. Dwight H. Green, film shows. Local live Illinois chairman for United Cerebral Palsy, was among participants at the UCP presentation wrestling -the nations when Mr. Sakowicz gave a check for $500 on behalf of the Mothers' Fan Club. The disc best cooking show -the jockey also produced and directed the K. of C: CYO show at Chicago Stadium, which raised best news show in the $100,000 for the benefit. world (or any other place) Blood Plea for KTLA (TV) Star THREE Los Angeles area radio stations helped Good Kid shows to save the life of hospitalized Joyce Ray, local tv personality. Appeals for her rare type blood, WKRG is GOOD aired by KMPC, KBIG (Avalon) and KGFJ, brought large numbers of donors. Miss Ray, GOOD Roller Derby star of KTLA (TV), had been injured in an auto accident. GOOD WKEI Helps Alana Get Her Wish NEWS DIRECTOR Bert Jackson of WKEI A SPECIAL program was broadcast re- Kewanee, Ill., found human interest in the cently by WFBL Syracuse, N. Y., marking story of nine -year-old, blind Alana Bickers, the 3,000th newscast on the station spon- who has been saving her pennies and nickels sored by Marine Midland Trust Co. of to buy a braille typewriter. Alana has been Central New York. Checking the script blind from birth, and attends the Jacksonville, for the special program are (I to r) Charles Ill., School for the Blind. She will be old CHANNEL F. Phillips, WFBL manager; Arthur B. enough to start taking typing lessons when the Ziegler, advertising officer of Marine school reopens in the fall. Newscaster Jackson Mid- WKRG -TV appealed to WKEI listeners to send their con- land, and Russell H. Kienzle, assistant vic. tributions to the station and make the girl's president of Marine Midland. The bar Avery Knodel dream a reality. An overwhelming response has sponsored newscasts on WFBL since was received. More than $140 was collected September 1943.

Page 84 July 30, 1956 BROADCASTING TELECASTING INTERNATIONAL

CBC LOSES $1.3 MILLION IN FISCAL '56 Uranium Mine Canada's government -oper- vices and $5,061,964 for radio services. This In ated radio and tv networks revenue is expected to drop in the current fiscal year, the report points out, as many The South! had total revenues of $39 urban areas are reaching saturation in tv sets. During the fiscal year, the million. Extension of tv serv- CBC borrowed by ice, drop in radio revenues get $8,250,000 from the government for tv expan- sion. CBC now owes the government $24,250,- John Pepper major blame for deficit. 000 for tv and $3,173,802 for radio, a total of $27,423,802. A DEFICIT of $1,358,621 for the fiscal year These loans are being repaid on and ending March 31, 1956, was reported at Ottawa a semi- annual basis over 30 years. Engineering in the annual report of the Canadian Broadcast- expenditures for both radio and tv amounted to Bert Ferguson ing Corp. to the Minister of National Revenue. $7,699,907, wire lines for networks $2,498,306, and administrative expenditures $1,561,857. CBC income from government grant, excise Q611111 r'S111=M tax collections on radio and tv sets and parts, Looking ahead, the CBC report points out and commercial programs for radio and tv that revenue from the 15% excise tax is ex- pected to decline and "no large increase in com- Are you dreaming of stock in some fab- totaled $38,942,402. Expenditures amounted to ulous Uranium Mine? Well, of course, $38,572,512. After allowing for depreciation mercial revenue could be foreseen since it (CBC) there's the wistful possibility of hitting of $1,728,511, the publicly -owned system would have no new transmitting facilities of lucrative traces. But, you'd better take showed a net deftict. its own going into operation. the realistic view and invest in a sound proposition untapped resources of the Part of the deficit was attributed to con- "In the year ahead the CBC faces a con- -the siderable Negro market in the South, staked by tinued extension of television coverage and increase in expenditures for tv to WDIA- 50,000 watts! development of national program service, along maintain the services in the two languages for with falling revenue on radio networks. At the a full 12 months on the scale as at March 1956, CONCENTRATED COVERAGE end of the fiscal year there were 33 Canadian to meet previous commitments for new opera- tions during the year, and to permit normal Within Memphis and adjacent retail tv stations, eight owned and operated by the trading zones, there is one of the heaviest CBC and 25 privately -owned and affiliated with development of the service provided to the concentrations of Negro population in the CBC to carry commercial and sustaining na- existing 33 stations and those to come into U. S. . . WDIA encompasses a total of tional programs. CBC's report states that be- operation during the year." 1,237,686 Negro consumers. Due to low The report stated that while CBC had some readership count, the only way to reach tween 40 and 45 hours a week of programming this concentrated group is by air media. was supplied through the national program surplus funds from previous years for the 1956- According to recent survey, TV ownership service to the six CBC and 22 privately -owned 57 operations, it faced the possibility of having in Negro homes is only 35 %. Obviously, English language stations, and between 35 and to reduce tv service considerably unless some ad- then, Radio is the medium for penetration ditional special provision for funds was made. -and, WDIA, the all -negro 50,000 watt 40 hours a week to the two CBC and three station, is a powerhouse of pressure for privately -owned French -language stations. It Pending decisions by the Canadian Parliament selling goods! was estimated in the report that 55% of the regarding future financing of the CBC, after English -language programs and 85% of the the Royal Commission on Broadcasting reports, FINANCIAL STATUS French -language programs were Canadian -pro- CBC is "planning to maintain services and carry The financial status of the Southern -juced. out essential development within the limits of resources available." Negro is at an all -time high. Their per CBC expenditures for the English and French capita income, in Memphis, exceeds that tv network services increased from $15,915,901 of the Negro in any other major city of the nation. Specifically, the Negro popula- in the 1954 -55 fiscal year to $25,274,260 in the Canadian Broadcasters Push tion of Memphis has a quarter of a billion 1955 -56 fiscal year. Commercial tv revenue in dollars to spend -and is willing to spend that time increased from $4,157,325 to $7,403,- For Independence from CBC it on marketable merchandise, as: 438. Income from sale of tv receivers, through TO EMPHASIZE its request to the Canadian Chesterfield Cigarettes . . Crisco . . Pet the 15% excise tax levied by the Canadian Royal Commission on Broadcasting for an in- Milk . . Bramo Quinine . . Kraft May- government and turned over to the CBC, in- dependent regulatory body, the Canadian Assn. onnaise .. and Fletcher's Cassoria. creased by only $778,026 to $17,737,991. These of Radio & Television Broadcasters has sub- the of the total opera- If you want more sales for your products, two sources made up bulk mitted a hypothetical "Canadian Daily News- consider the impact made upon 1,237,686 ting revenues of $25,362,088. (Some of the re- paper Act" based on the same regulations as potential buyers, by Negro announcers, mainder comes from transmitter license fees paid are now in force for and television. consultants, entertainers - salesmen, all! radio Listeners react to sales messages in a con- by privately -owned tv stations.) The tv service The CARTB brief points out that "news- $1,071,791, allowing for de- crete way - with action at points- of -pur- had a deficit of after papers and broadcasting stations both publish. chase, with the result that WDIA carries preciation. The previous year it had shown a The right to inform citizens of how their affairs the largest number of national advertisers surplus of $4,479,421. are being conducted by their paid officials and in Memphis. Radio Loss: $286,830 elected representatives is clearly established in the case of printed forms of publication.... The EFFECTIVE PROGRAMMING The CRC radio service on its own stations right to inform is not established in the case All -Negro shows on WDIA are custom- and on networks resulted in a deficit of of broadcast publications in Canada. Publi- ized to awaken intellectual- emotional re- $286,830, after providing for depreciation. This cation by broadcast is subject to a great deal sponses, reflect traditional tastes, stimu- was years. late loyalty to products through perform- $75,000 greater than the previous of government control." ers, who deliver solid entertainment, in a Income from radio broadcasting, includ- The brief goes clause by clause through the style acceptable to Negro listeners. Re- ing private station transmitter license fees, Canadian Radio Broadcasting Act as it would sponsibility for supporting their stars if government grants commercial programs and evidenced by WDIA's 600% increase in apply to daily newspapers if these were governed annual gross dollar volume. Request, on excise tax on radio sets, totaled $12,580,314. and licensed in the same way. your letterhead, data pertinent to your Expenditures increased by $110,000 to $13,298,- The brief concludes with the observation products-along with your bound copy of 252. "The Story Of WDIA!" that "no one familiar with Canadian newspapers Biggest items of expense reported by CBC WDIA is represented nationally by John would suggest that they could render their pre- E. Pearson Company. were for programs, $14,174,626 for tv and sent service to the public under such control. $10,472,818 for radio, for a total of It is not a question of whether the government - $24,647,444. owned newspaper chain would or would not be On commercial program revenue, the report intelligent or impartial. The presence of such shows gross billings to advertising agencies an omnipotent regulator would freeze the ideas JOHN PEPPER, President and sponsors of $19,471,530, of which $2,706,- which bloom under the regime of free publica- 455 was paid to private radio and tv stations tion before the idea got onto copy paper, let for time, $3,261,870 for agency and network alone into print. We submit this form of control commissions and $4,368,260 for direct pro- is just as dangerous when applied to radio and BERT FERGUSON, General Manager d Action costs. television. The Canadian Broadcasting Corp. fhe 15% excise tax revenue of $22,799,955 should not control the licensing and program- was up about 51,330,000 from the previous ming of private stations. HAROLD WALKER, Commercial Manager year. It was distributed $17,737,991 for tv ser- "The allocation of wavelengths should be BROADCASTING TELECASTING Jtrly 30, 1956 Page 85 INTERNATIONAL

made by a licensing body absolutely separate studio operator. Originally nine NABET mem- from any operating body, and regulation of bers went on strike, but three went back to the broadcasting as of newspaper publishing should Antenna Tower Pays Off station shortly after the start of the strike. be by appropriate laws enforced in the ordinary CHEX -AM -TV is affiliated with the daily SOUTH GERMAN Radio's concrete an- courts of the land and absolutely removed from Peterborough Examiner and with CKWS -AM- tenna tower located in Stuttgart, which discretionary government control." TV Kingston, Ont., and the daily Kingston made news when it was in Feb- opened Whig-Standard. Canada Sets Up Coverage ruary, has turned out to be a money- maker. The antenna tower has a restau- Of GOP- Democrat Parleys rant beneath the top, collects about 35 CEA Seeks Tv Movie Ban cents from every visitor, has thus far will CEA (British theatre owners association) an- CANADA cover the Democratic and Re- collected more than $30,000 and will publican conventions at Chicago and San Fran- nounced it would seek to ban feature movies have produced a revenue of more than a cisco by on- the -spot radio reporters and reports from showing on the BBC for a period of 10 million dollars by 1973, many times its years after their release. The 10- year-period, on television from U. S. networks. Canadian construction cost. Broadcasting Corp. has arranged for reporting according to the plan, would start when a pic- teams to cover both conventions with direct ture is premiered in London. There were mild lines for radio reports to Toronto for feeding objections from other organizations in the ing of businesses that patronize CHEX -AM -TV British film industry as to the legal aspects and into the Trans -Canada and Dominion networks. could result in an explosive situation. Coverage will be broadcast several times in to certain contract clauses, which often give a A similar letter was sent to the station and feature film's star the entire property rights the evenings and on newscast periods, as well to the local of the National Assn. of Broadcast as on special programs. will share its after some years. CBC Employes & Technicians. The merchants stated booth at the Chicago convention with the re- that they "are of the opinion that this strike ITA Plans New Transmitter presentative of the British Broadcasting Corp. and resultant developments put them in an will For television, the convention be covered untenable position. The members of our ex- INTERNATIONAL Television Authority will with advance and nightly summary reports ecutive committee wish to emphasize that they invite bids from prospective program contractors filmed from U. S. network telecasts. Acceptance are neutral but seek to explore ways and for a new ITA transmitter to be constructed in speeches will at both conventions be carried means of obtaining a settlement for the good the Wenvoe area (South Wales and east and live on Canadian radio and tv networks. of the community." south of Bristol Channel) and to be launched While the station management will not make by the end of next year. The transmitter is Merchants Seek Settlement any comment, NABET officials claim that since planned to cover an area which has a 3- million Of CHEX -AM -TV the start of the strike the union has been able population. Strike to persuade all local advertisers to discontinue LOCAL MERCHANTS of Peterborough, Ont., or suspend their advertising on the stations, Yugoslavia Begins Telecasts have taken a hand in trying to settle a 22 -week and that all but 14 out of 82 national adver- strike of six employes of CHEX -AM -TV tisers have also ceased advertising for the dura- THE first television transmitter in Yugoslavia Peterborough and have asked Canadian Labor tion of the strike. Peterborough in an industrial has started operations in Zagreb. Until the Minister Milton Gregg to try to settle the strike. town with strong unions. NABET officials claim end of this year, when Yugoslav program pro- In a telegram to Labor Minister Gregg at stations paid wages from $240 a month for an duction is scheduled to be launched, the Zagreb is Ottawa they declare that continued picket- experienced announcer to $120 a month for a station airing imported programs (Italy, Austria, and other countries).

INTERNATIONAL PEOPLE Cec Hewitt to manager of CKGN -TV North Bay, Ont., succeeding Russ Eastcott. T. B. J. Atkins and J. R. Kennedy to senior television sales representatives of Canadian Broadcasting Corp., Toronto. R. S. Joynt to senior radio sales representative of CBC. J. R. Malloy to supervisor of television sales of CBC, and G. Regendanz to sales representative in charge of tv sales-service of CBC. Alan B. Hooper, advertising department of Thomas Medley & Co. Ltd., British subsidiary of Procter & Gamble Co., to London office of Robert Otto & Co., international advertising agency, as senior assistant to Just Borthen, office head. Also joining Otto: Mirta Mulhare as Spanish language copywriter. She was formerly with Slenderella International.

Vin Dittmer, sales manager of CKNX Wing - ham, Ont., to program director of CFCF Montreal, Que. R. J. Gallagher, promotion manager of CFBC St. John, N. B., to promotion and sales manager CKBC Bathurst, N. B. H. O. Watts, promotion manager of CKY Winnipeg, to promotion director of CKDA and CHEK -TV Victoria, B. C. J. Douglas Coombs, Northern Life Assurance Co., to new station CFRS Simcoe, Ont., as ad- vertising representative. Anthony Thomas, CJSH (FM) Hamilton, Ont., to CFRS as chief announcer. Also to CFRS: Stanley Taylor and William G. Moyer, CKOC Hamilton, an- nouncers; CHLO St. Thomas, Ont., Patricia O'Neill, traffic- receptionist; Mrs. Shirley Hamp- son, continuity editor; Douglas Barnet, Norfolk "111," Cooperative Co. Ltd., farm director; Mte , úr titY 3tltìts :; EIA Barber, CFCH North Bay, Ont., women's direc- tor. C Page 86 July 30, 1956 BROADCASTING TELECASTING The ONLY way you can really PROGRAMS & PROMOTIONS

WEWS (TV) BACKS TV SHOPPERS or November. The circus is set for July 29, the REACH... union willing. American Guild of Variety WEWS (TV) Cleveland is not looking for Artists on Wednesday warned that performers all of this rich trouble, but if it crops up the station and listed as "unfair" must pay a $2,000 fine before viewers will be ready to act. WEWS in its going on the show. AGVA and the Interna- Central Texas latest spot promotion campaign tells viewers tional Brotherhood of Teamsters have been Market is wit what to do that "once in a blue moon" when picketing Ringling Bros. in an effort to be recog- they order products shown but get no reply. nized as bargaining agent for the circus em- Behind humorous art a WEWS announcer in- ployes. structs disappointed viewers to write the sta- T tion and let WEWS and the advertiser go to CBS POLITICAL GUIDE ON STANDS bat for them. A NEW 96 -page illustrated book prepared by as a guide LOOKING FOR 'MISS KIM' CBS News to the 1956 conventions, KIMN campaign and election has been published by MOVIE and television beauties who go by the the Maco Magazine Corp., New York, and is name of "Kim" will soon have a competitor being made available on newsstands and in from another medium. KIMN Denver is look- book stores now. The book, titled Watch, 4. It's the long reach that counts! ing for its own "Miss Kim" with a contest is designed to promote CBS -TV's coverage of When "Miss Kim" Get over 158,126 TV Homes' open to single girl listeners. the upcoming campaigns, conventions and elec- with KTBC -TV and over is found, KIMN will shower her with the usual tions. $782,517,000 E. B. L' beauty queen booty including jewelry, gifts, May I. 1956 and a trip to Hollywood and a movie tryout. 'BUFFET' CONTEST BY QUAKER Whole er Padid Cov,r,ye, In return "Miss Kim" will participate in station 5des Managemef, 1956 promotions during her reign, and, if her voice A SPECIAL September promotion, with $50,- 000 to be offered in a `Buffet Sweepstakes," will KTBC'S radio voice matches other assets, she will be assigned REACHES 62 Central Texas be launched by Quaker Oats Co. on network broadcasting duties on KIMN. counties ... but rates are tv programs and in other media. The contest based on ONLY 20 counties will be featured on Sgt. Preston of the Yukon of Austin's Trade Areal DAIRYMEN HAVE DAYS ON CJBQ and The Sid Caesar Show commercials on be- CJBQ Belleville, Ont., in the course of a one- half of Quaker and Mother's Oats, Aunt week agricultural promotion for the Quinte Jemima pancake and buckwheat mix, and district dairy industry, went to the source of Quaker and Aunt Jemima corn meal. Con- KTBC dairy prosperity, the cows, spending a day testants may enter by sending in a postcard with in the district from 6 a.m. to "yes" or "no" answers to five questions on CHANNEL 7 590 k RADIO on a dairy farm CBS NBC ABC CBS 1:15 p.m. with description of activities and in- products involved. Drawings will be held Nov. 316 kw MAX. 5,000 watts (LS) terviews with dairy farmers of the area. Daily 15, with prizes to include color tv receivers, TEXAS radio dairy days were proclaimed and 26 spe- high fidelity sets, transistor radios, 1957 Nash AUSTIN, cial interviews, talks and discussions dealing Ramblers, Norge electronic kitchens and steam Represented Nationally by were the directly with dairying featured during irons. week. These included interviews with local tabil Paul H. Raymer Co., Inc. dairy breed associations, roving microphone GIVES TRANSISTOR JEWELRY tours of dairies, creameries, milk products ÿ.l {. ,' plants, eheese factories, talks by government MOTOROLA Inc. is distributing a transistor qill rx 91 ministers and dairy authorities as well as with key chain as a premium item designed to re- ENO Sir Archibald Nye, British High Commissioner mind carriers of the firm's "increasingly signi- to Canada on acceptance of Canadian dairy ficant role in transistor development." The products in Great Britain. Local dairy organi- 338,100 Families premium is being given away at open houses zations participated in all activities, regular .f a sponsors devoted commercials to the dairy in- and other events and includes gold-colored with a net E.B.I. of $1,793,- chain, descriptive tag and a power resistor with dustry, and many dairy associations and other 51 8,000, reside within companies sponsored specific programs. the theme, "The Golden Heart That Never Wears Out." WHBF's 25,500 sq. mile area according TOPICAL TALENT FOR SULLIVAN coverage 'MISS COLOR TV' SEARCH ON to S. M. 1956 Survey of ED SULLIVAN in one week signed such newsy Buying Power. 98% own acts for his Sunday stand on CBS -TV as: 11 WRCA -TV New York will begin a contest TV (TV circus acts under the Big Top that Ringling Aug. 1 to find a young woman between the ages radios -80% have Bros. & Barnum & Bailey has relegated to the of 17 and 26 to bear the title of "Miss Color Magazine). past (the tent show has folded. with no more Tv." Preliminary judging will be held each circus except for indoor performances); In- Wednesday at Palisades (N. J.) Amusement living in grid Bergman, who after Italy for Park and the winner will be chosen Sept. 5. CBS FOR THE seven and a half years, will return to the U. S.y Among the prizes for "Miss Color Tv" are ap- appearing on Mr. Sullivan's show in October pearances on WRCA -TV and NBC-TV, an 0- RCA color television set and a two -week vaca- tion for two at the Concord Hotel, Kiamesha Lake, N. Y.

TOY TRAINS FOR GF BOX TOPS GENERAL Foods Corp., White Plains, N. Y., this month is telling televiewers of its latest breakfast cereal premium offer-a four -car scale model Diesel freight train -via Mama on CBS -TV. The train campaign will also be seen in August on GF's new series, Hollywood Summer Theatre on CBS -TV and heard on Don McNeill's Breakfast Club (ABC Radio). The push train kit, sent to editors last week, is avail- ;,TVlhai:I (lifts!¡¡.. . able by sending 75 cents and one box top of t., -;..,.t...,,-..:,::.,',;s,i, ' ISLAND, ILLINOIS I,l,!;! Post 40% Bran Flakes for the locomotive, and IhJ;,ROCK ,, .. . t.... ,. I I .. 's'1a 1.`iÌ.' 'ï k. 50 cents plus boxtop of Post Grape -nuts for REPRESENTED BY AVERY-KNODEL each piece of rolling stock. BROADCASTING TELECASTING July 30, 1956 Page 87 FOR THE RECORD

ground 874 ft. Estimated construction cost $333,280, first year operating cost $90,000, revenue Station Authorizations, Applications $96,000. Post office address 2001, 4 Fourth St., Bismarck, N. D. Studio location 10 miles west of B Williston. Trans. location 10 miles west of Willis- (As Compiled by T) ton. Geographic coordinates 48° 08' 02" N. Lat., 103° 51' 36" W. Long. Trans. and ant. GE. Legal July 19 through July 25 counsel Hogan & Hartson, Washington. Consult- ing engineer George C. Davis, Washington. Includes data on new stations, changes in existing stations, ownership changes, hearing Meyer is licensee of KFYR -AM -TV Bismarck, N. D., and is permittee of KMOT (TV) Minot, cases, rules 8 standards changes and routine roundup. N. D. Principals are Pres. Etta Hoskins Meyer (50 %); Etta Hoskins Meyer as trustee of Marietta Abbreviations: M. Ekberg Trust (42.7 %), and Vice Pres. F. B. Cy-construction permit. DA-directional an- night. LS - local sunset mod. - modification. Fitzsimmonds (5.3 %). Announced July 19. tenna. ERP- effective radiated power. vhf - trans . -transmitter. unl.-unlimited hours. he- Oxford, Ohio -The President and Trustees of very high frequency, uhf -nitra high frequency. kilocycles. SCA- subsidiary communications au- Miami U. granted uhf ch. '14; ERP .724 kw vis.. ant.-antenna. nur.- aural. vù: visual. kw kilo- thorizations. SSA -special service authorization. .363 kw aur. Ant. height above average terrain watts. w- watts, mc-megacycles. D-day. N- STA- special temporary authorization. 150 ft. Station is for noncommercial educational purposes. This marks 43d educational tv grant to date. Announced July 19. Am -Fm Summary through 25 Tv through July 25 July Summary APPLICATION Appls. In On Pend- Hear - Total Operating Stations in U. S.: New Orleans, La. -WWEZ Radio Inc., uhf ch. Air Licensed Cps Ing ing 32 (578 -584 mc); ERP 249 kw vis., 125 kw aur.; Vhf Uhf Total ant. height above average terrain 338 ft., above Am 2,873 3,026 165 267 118 Commercial 360 93 453' $314,- Fm 521 545 35 4 0 ground 358 ft. Estimated construction cost Noncom. Educational 15 5 205 875, first year operating cost $350,000, revenue $400,000. Post office address Hotel New Orleans. FCC Commercial Station Authorizations Grants since July 11, 1952: New Orleans. Studio location New Orleans. Trans. location Paris Rd., Chalmette, La. Geo- As of June 30, 1956* (When FCC began processing applications graphic coordinates 29° 57' 45" N. Lat., 89° 57' 31" Am Fm Tv after tv freeze) W. Long. Trans. and ant. GE. Legal counsel Vhf Uhf Total Loucks, Zias, Young & Jansky, Washington. Con- Licensed (all on air) 2,871 519 186 sulting engineer A. Earl Cullum Jr., Dallas. Cps on air 25 11 310 Commercial 328 313 6411 WWEZ Radio Inc. is licensee of WWEZ New Cps not on air 124 16 113 Noncom. Educational 22 21 43* Orleans. Principal stockholder is A. L. Chilton, Total authorized 3,020 546 609 64 %. July 20. Applications in hearing 173 1 132 Applications filed since April 14, 1952: New station requests 274 10 43 New station bids in hearing 115 0 85 (When FCC ended Sept. 28, 1948 -April 14, 1952 Facilites change requests 154 6 35 freeze on tv processing) Total applications pending 964 71 398 Translator Stations ... Licenses deleted in June 0 2 0 New Amend. Vhf Uhf Total Cps deleted in June 2 0 2 Commercial 1,004 337 786 555 1,3425 Noncom. 61 34 27 APPLICATIONS *Based on official FCC monthly reports. These Educ. 61' are not always exactly current since the FCC Hawthorne -Babbitt, Nev. -Mt. Grant Television must await formal notifications of stations going Total 1,065 337 820 582 1,402e Booster Service Corp., ch. 70. Trans. output on the air, ceasing operations, surrendering 11- power 10 w. ERP to community 98 w. To re- censes or grants, etc. These figures do not include i 170 cps (33 vhf 137 uhf) have been deleted. broadcast KRON -TV San Francisco, Calif. Esti- noncommercial, educational fm and tv stations. S One educational uhf has been deleted. mated total population to be served 7,500. For current status of am and fm stations see 5 One applicant did not specify channel. Estimated construction cost $4,000, first year "Am -Fm Summary," above, and for tv stations Includes 43 already granted. operating cost $750. Filed July 10. no Tv Summary," next column. s Includes 684 already granted. Manson, Wash.- Manson Community Tv Co., ch. 76. Trans. output power 10 w. ERP to com- munity 171 w. To rebroadcast KHQ (TV) Spokane, Wash. Estimated total population to Baton Rouge, La. -Bayou Bcstg. Corp. granted be served 3,000. Estimated construction cost FCC ANNOUNCEMENTS uhf ch. 40; ERP 151 kw vis., 77.6 kw aur. Ant. $3,750, first year operating cost $1,500. Filed height above average terrain 490 ft. Bayou is July 19. owned by Henry B. (KWKH Shreveport, Clay Manson, Wash.- Manson Community Tv Co., New Tv Stations . . . La.), Gilmore N. Nunn (WLAP- AM -FM -TV Lex- ington, Ky.), and Frank M. Smith (WROW- ch. 70. Trans. output power 10 w. ERP to commu- WCDA [TV] Albany, N. Y.). Announced July 19. nity 171 w. To rebroadcast KREM -TV Spokane, ACTIONS BY FCC Kalispell, Mont. -KGEZ Inc. granted vhf ch. 8 Wash. Estimated total population to be served (180 -186 mc); ERP 8.52 kw vis., 4.57 kw aur.: ant. 3,000. Estimated construction cost $3,750. first Hartford, Conn.- Travelers Bcstg. Service height above average terrain 220 ft., above year operating cost $1,500. Filed July 19. granted vhf ch. 3; ERP 100 kw vis., 60 kw aur.; ground 316 ft. Estimated construction cost $106,- ant. height above average terrain 917 ft., above 100, first year operating cost $85.000, revenue ground 542 ft. Estimated construction cost $1; $100,000. Post office address Box 439, Kalispell. 420,560, first year operating cost $1,960,000. Post Studio location Kalispell. Trans. location Kali- Existing Tv Stations . . . office address 26 Grove St. Trans. location Deer - spell. Geographic coordinates 48° 12' 42" N. Lat., Rd., Avon, cliff Conn. Geographic coordinates 117° 06' 48" W. Long. Trans. and ant. GE. Legal BY 41° 46' 30" N. Lat., 72° 48' 20" W. Long. Trans. and counsel Wheeler & Wheeler, Washington. Con- ACTIONS FCC ant. RCA. Legal counsel Kirkland, Fleming, sulting engineer David Green, Spokane, Wash. WCKT (TV) Miami, Fla.- Granted STA for 120 Green, Martin & Ellis, Washington. Consulting Principals include KGEZ Inc. (81.7 %), licensee of days pending compliance with condition of cp engineer A. D. Ring & Assoc., Washington. Trav- KGEZ Kalispell; Copper City Radio Co. (14.4 %), grant that Miami Bcstg. Co. (in which WCKT elers is licensee of WTIC Hartford. (For condi- licensee of KBOW Butte, Mont., majority stock- officials have interest) dispose of WQAM -AM- tions on this grant, see "Hearing Cases.') An- holder of KGEZ Inc.; Pres. Frank Reardon (1 %), nounced July 25. pres., majority stockholder of Copper City Radio FM within that period. Announced July 19. Sarkes Tarzian Roanoke, Ind.-FCC, by letter, Co., and Vice Pres. Richard K. Vick (2.4 %). gen. WHOM -TV Rome, Ga. -Is being advised that denied petition for immediate grant of applica- manager of KGEZ. Grant is without prejudice application for mod. of cp (ch. 9) to move trans. on ch. 21. Report and to any action Commission may take as result of site from Horseleg Mountain, about 4.2 miles tion for new tv to operate 9 of Order finalizing rule- making which shifted ch. 21 rule -making proceedings to substitute ch. 9 for southwest of city, to about miles south Chat- from Huntington to Fort Wayne (also assignable ch. 8 in Kalispell. Announced July 19. tanooga, Tenn., and increase ant. from 720 ft. to not Aug. Williston, N. D. -Meyer Bcstg. Co. granted vhf 1,558 ft., indicates necessity of hearing. An- to Roanoke) does become effective until 19. 27. Commissioner Doerfer abstained from voting. ch. 8 (180 -186 mc); ERP 93.3 kw vis., 51.3 kw aur.; nounced July Announced July 20. ant. height above average terrain 1,060 ft., above WANE -TV Fort Wayne, Ind.-Cp cancelled and call letters deleted. Pursuant to letter from at- torney. Action July 20. KXLF -TV Butte, Mont. -FCC waived Sec. 1.378 of Commission's Rules and granted mod. of cp IN CINCINNATI .. . to change assignment from ch. 6 to ch. 4 (to LOOK AT AUDIENCE avoid possible interference from other stations). N Announced July 19. LOOK AT COST = KVIT (TV) Santa Fe, N. M.- Granted mod. of cp to change studio and trans. location; change LOOK AT POWER ERP to .324 kw vis., .162 kw aur., and make ant. and other equipment changes. Announced July 24. WPTZ (TV) North Pole, N. Y. -Granted mod. of cp to change name to Rollins Bcstg.- Telecast- ing of New York City Inc. Announced July 24. WBIR -TV Knoxville, Tenn.-FCC denied pro- tests by Scripps- Howard Radio Inc. and Tennes- see Television Inc. directed against action of May 14 in granting mod. of cp of WBIR -TV to make slight change in trans. location; change studio location, and install new ant. system; except to extent that Commission has ordered investigation into alleged premature construc- o tion. Announced July 19. IT'S OBVIOUS . WCYB -TV Bristol, Va. -FCC denied protest .. and petition for reconsideration filed by Tri- FOR Cities Television Corp. directed against Conch ATTS MORE AUDIENCE mission's May 31 grant of application for mod. dr LESS COST cp of WCYB -TV, ch. 5, to change ERP to 70.8 50, kw vis., 42.7 kw aur.; change type ant. (increase HIGHEST POWER height to 2.220 ft.), and make other equipment changes. Announced July 19. Page 88 July 30, 1956 BROADCASTING TELECASTING CALL LETTERS ASSIGNED New Am Stations WRLP (TV) Greenfield, Mass. -Springfield ... Television Bcstg. Corp., ch. 58. ACTIONS BY FCC WBUF (TV) Buffalo, N. Y. -NBC Inc., ch. 17. Changed from WBUF -TV. Phoenix, Ariz. -BamRay Bcstg. Co. granted 1280 kc, 1 kw D. Post office address 8230 N. lath St., Phoenix. Estimated construction cost $12,765, APPLICATIONS first year operating cost $65,000, revenue $75,000. KVIP (TV) Redding, Calif. -Seeks mod. of cp Principals are equal partners A. V. Bamford, (which authorized new tv) to change ERP to 117 production -promotion firm owner, and Ray kw vis., 59 kw aur., and make other equipment Odom, KRUX Glendale, Ariz., employe. An- changes. Filed July 19. nounced July 19. KID -TV Idaho Falls Idaho -Seeks cp to make Madison, Fla.- Norman O. Protsman granted changes in facilities o>? existing tv, to add drivers 1230 ke, 250 w specified hours. Post office address to present trans. equipment and make other P. O. Box 655, Live Oak, Fla. Estimated con- WWJ equipment changes. Filed July 19. struction cost $8,642, first year operating cost WCBC-TV Anderson, Ind.-Seeks mod. of cp $19,000, revenue $30,000. Mr. Protsman owns to change trans. and studio locations to north- WNER Live Oak. Announced July 19. east corner of Indiana Hwys. #9 and #67, ap- Ward Ridge, Fla.- Vacationland Bcstg. Co. proximately 1.5 miles south of city limits, near granted 1570 kc, 250 w D. Post office address Anderson; change ERP to 25.1 kw vis., 12.7 kw P. O. Box 687, Fort Walton Beach, Fla. Estimated aur.; change type ant., and make other equip- construction cost $10,000, first year operating cost ment changes. Filed July 19. $26,000, revenue $30,000. Vacationland is licensee of KXLF -TV Butte, Mont. -Seeks mod. of cp WFTW Fort Walton Beach. (This is first am proposing ch. 4 in lieu of ch. 6 assignment. Also is a seeks mod. of cp (which authorized changes in plraannnt communityetbeinge. coWsatrrud dd r the facilities of existing tv) to change ERP to 59.16 employes of a multimillion dollar chemical kw vis., 29.58 kw aur. Filed July 19. plant to be located in that area.) Announced WMUR -TV Manchester, N. H. -Seeks cp to July 19. make changes in facilities of existing tv; change Jesup, Ga. -Wayne Bcstg. Co. is being advised trans. location to north side of Rt. #133, east side that application for cp for new am to operate of Georgetown, Mass.; change ERP to 316 kw on 990 kc, 1 kw D, indicates necessity of hear- vis., 158.5 kw aur., and make ant. and other ing. Announced July 19. equipment changes. Filed July 19. Ferriday, La. -Miss -Lou Bcstg. Co. granted FIRST IN DETROIT WSUR -TV Ponce, P. R. -Seeks mod. of cp 1600 kc, 1 kw D. Post office address P. O. Box (which authorized new tv) to make slight change 163, Natchez, Miss. Estimated construction cost in trans. location (no change in description except $14,043, first year operating coat $24,000, revenue PROGRAMMING coordinates and county); change ERP to .821 kw $31,000. Sole owner is Marie K. Zuccaro, whole- vis., .411 kw aur., and make ant. changes. Filed sale petroleum interests. Announced July 19. July 20. Aberdeen, Md. -John L. Allen d/b as Hartford EXPERIENCE County Bcstg. Co. granted 970 kc, 500 w D. Post APPLICATION AMENDED office address Box 485, Aberdeen. Estimated SALES RESULTS construction cost $29,301.16, first year operating KGEZ -TV Kalispell, Mont.- Amended to sug- cost $43,800, first year revenue $58,000. Mr. Allen gest conditional grant of proposed ch. 8, pending is in automobile sales and service. Announced ASK DETROITERS! outcome of Rule -Making procedure, additional July 19. financial data and to correct geographic coordi- Holland, Mich.- Ottawa Bcstg. Co. granted nates. Amended July 19. 1260 kc, 500 w D. Post office address U. S. 31 and James St., Holland. Estimated construction PETITIONS cost $23,594, first year operating cost $30,000, WORLD'S FIRST RADIO STATION WTVI -TV Fort Pierce, Fla.- Petitions FCC re- revenue $36,000. Principals are equal owners questing amendment of Sec. 3.606(b) of Rules Bernard Grysen, deputy sheriff of Ottawa Coun- Owned and Operated by THE DETROIT NEWS so as to 3 to Fort Pierce, Fla., ty; Leonard Ver Schure, deputy sheriff of Ottawa National Repersentatives: reallocate ch. County, and John Lewis Klungle, from Tampa -St. Petersburg, Fla., where it is engineer, PETERS, GRIFFIN, WOODWARD, INC. now reserved for educational use. It is further WHTC Holland. Announced July 19. requested that Order to Show Cause why cp for Niles, Mich. -Lawrence J. Plym granted 1290 WTVI -TV should not be mod. to specify ch. 3 be kc, 500 w D. Post office address 1105 N. Front issued to petitioner. Announced July 20. St., Niles. Estimated construction cost $28,305, The Honorable A. B. Chandler, Governor of first year operating cost $40,000, revenue $60,000. Kentucky; Honorable Robert Humphreys, U. S. Mr. Plym has aluminum fabricating, publishing, Senator of State of Kentucky -Petition FCC re- and banking interests. Announced July 19. questing amendment of Part 3 of Rules so as to West Shore Bcstg. Co., Beacon, N. Y.; The permit allocation of ch. 7 to Louisville, Ky. An- Westport Bcstg. Co., Westport, Conn.; James W. nounced July 20. Miller, Milford, Conn.-Designated for consoli- Wee dated hearing on applications for new ems to ReBeL WKLO -TV Louisville, Ky.- Petitions FCC re- questing amendment of Sec. 3.606(b) of Rules by operate on 1260 kc, D; West Shore with 1 kw, Making so as to permit alloca- DA; Westport with 500 w, DA, and Miller with issuance of Rule- 500 w; in tion of ch. 7 to Louisville rather than to Evans- event of favorable action on any of ville, Ind., which is presently proposed. Also aplications, grant shall not be made effective requests that appropriate order to Show Cause until after all legal proceedings have been term- -TV inated involving aplications for WAVZ New be issued to WKLO -TV. Announced July 20. Haven, WSEE-TV Erie, Pa.-Petitions FCC requesting Conn., to operate on some frequency amendment of Sec. 3.606(b) of Rules by issuance other than 1260 kc. Announced July 19. of Rule -Making looking towards allocation of Radio Mt. Kisco Inc., Mt. Kisco, N. Y.- ch. 12 to Cleveland, Ohio, and its deletion from Designated for hearing on application for new am to operate on 1310 kc, 1 kw D, DA; made Erie, Pa. Announced July 20. WEVD New York City and WJLK Asbury Park, WTVK -TV Knoxville, Tenn.-Petitions FCC N. to proceeding. Announced 19. requesting amendment of Part 3 of Rules by is- J., parties July suance of Rule- Making looking toward deinter- Wilmington, N. C. -FCC denied June 27 protest S. C., by by WTAR Norfolk, Va., directed against May 29 mixture of Knoxville and Spartanburg, cp adding ch. 7 to Knoxville. It also requests that grant of to East Coast Radio Co. for new am CHANNEL, Commission issue Order to Show Cause why (WKLM) to operate on 790 kc, 500 w D, in petitioner's present uhf assignment should not Wilmington. Announced July 19. be changed to proposed vhf assignment. An- Manchester, Tenn. -Manchester Broadcasters nounced July 20. granted 1580 kc, 1 kw D. Post office address Mc- Minnville, Tenn. Estimated construction cost $15,745, first year operating cost $27,500, revenue $36,000. Principals include Royce E. Richards (75%), 20% owner of WMMT McMinnville, and 33.3% of WCDT Winchester, Tenn., and Sam J. Albritton (25 %). 60% owner of WMMT and 87.5% owner of WSMT Sparta, Tenn. Announced July 19. APPLICATIONS ...CBS.. ABC... Jacksonville, Fla. -Dan Richardson, 550 kc, 1 kw D. Post office address Rt. #9, Box 400, Jack- sonville 8. Estimated construction cost $15,309, first year operating cost $36,000, revenue $48,000. Columbus, Georgia Mr. Richardson holds outdoor advertising inter- ests. Filed July 19. Panama City, Fla. -Voice of the Gulf Beaches . . a Billion dollar* Radio Co., 1290 kc, 1 kw D. Post office address 501 Pinetree Rd., Valdosta, Ga. Estimated con- struction cost $14,355, first year operating cost TV market with $31,200, revenue $36,000. Principals are equal partners Ben G. Porter Jr., program director, WGOV Valdosta, and J. C. Johnson, announcer, a population of WGOV. Filed July 19. Athens, Ohio -Ohio U., 1340 kc, 100 w uni. Post office address Athens. Estimated construc- ** tion cost $7,390, first year operating cost $3,000. 991,900 Station is for non -commercial purposes. Ohio U. owns and operates WOUI (FM) Athens. Filed * E. B. I. ** 1956 Survey of B. P. Filed July 19. 'This reminds me -KRIZ Phoenix APPLICATIONS AMENDED was advertising some beautiful Palmdale, Calif. -Palmdale Broadcasters' appli- CALL HOLLINGBERY CO. cation seeking cp for new am to operate on 1470 form -fitting bathing suits." kc, 1 kw D, amended to make changes in ant. system and decrease height. Amended July 23. BROADCASTING TELECASTING July 30, 1956 Page 89 FOR THE RECORD

Key West, Fla.- Ken -Sell Inc.'s application indicate necessity of hearing. Announced July 19. Minneapolis, Minn.- WLOL -FM Corp. granted seeking cp for new am to operate on 1500 kc, 250 WSLS Roanoke, Va.- Granted change in D 97.1 mc, 18 kw. Post office address 554 North- w uni., DA -2, amended to make changes in DA power from 1 kw to 5 kw, continuing on 610 kc, western Bank Bldg., Minneapolis 2. Estimated system. Amended July 20. 1 kw -N, DA -2; engineering conditions. An- construction cost $9,500, first year operating cost St. Petersburg Beach, Fla.- Holiday Isles Bcstg. nounced July 19. $17,000, revenue 2y24,000. WLOL -FM Corp. is 100% Co.'s application seeking cp for new am to be WIGM Medford, Wis.- Granted mod. of license owned by BFR Bcstg. Corp., licensee of WLOL- operated on 1590 kc, I kw D, DA, amended to to change name to WIGM Inc. Announced July 24. FM Minneapolis, and 10% owner of WRFW Eau change ant. -trans. location and make changes in WPRE Prairie du Chien, Wis.- Granted change Claire, Wis. Announced July 19. ant. and ground system. Amended July 19. of frequency from 1280 kc to 980 kc, continuing Charlottesville, Va.-U. of Viriginia granted Renfro Valley, Ky.-Renfro Valley Broadcasters with 500 w D; dismissed petition of U. of Wis. 91.3 me (ch. 217), 10 w. Station is for non- Inc.'s application seeking cp for new sin to be station WHA Madison, Wis., for hearing. An- commercial educational purposes. Announced operated on 1460 kc, 500 w D, amended to change nounced July 19. July 19. station location to Mount Vernon, Ky. Amended Mayaguez, P. R. -Radio Americas Corp. granted July 23. CALL LETTERS ASSIGNED 97.5 mc., 406 kw unl. Post office address P. O. Cranston, R. Neighborly Bcstg. Co.'s applica- Box 43, Mayaguez. Estimated construction cost I.- KOKY Little Rock, Ark. -Ebony Radio, 1440 $3,600. Radio Americas Corp. is licensee of WORA tion seeking cp for new am to operate on 1590 kc. 1 kw. kc, 500 w D, amended to change frequency to WPOP Hartford, Conn. -Tele-Broadcasters of Mayaguez. Announced July 19. 1220 kc; change power to 1 kw; change station Conn. Inc., 1410 kc, 5 kw. Changed from WGTH. location from Cranston to Sanford, Me.; change WGEE Indianapolis, Ind.- Rollings Bcstg. Inc.. ant.-trans. and studio locations to northwest cor- 1590 kc, 5 kw. Changed from WIRI. Existing Fm Stations ner of Front St. and Emery Dr., Sanford, and WTTL Madisonville, Ky.- Hopkins County ... make changes in ant. and ground system. Broadcasters, 1310 kc, 500 w. ACTIONS BY FCC Amended July 20. KLEC Jonesville, La. -Old South Bcstg. Co. 1480 McAllen, Tex. -Pool Bcstg. Co.'s application kc, 500 w. KHOF (FM) Glendale, Calif. -Granted mod. seeking cp for new am to operate on 1580 kc, WPCC Clinton, S. C.- Clinton Bcstg. Co. 1410 of cp to change ERP to 16.5 kw; change ant. to 1 kw D, amended to change ant-trans. locations. kc, 500 w. 260 ft.; waived Sect. 3.205 of rules to permit Amended July 20. station location to be designated as Los Angeles APPLICATIONS but with main studio in Glendale, and granted KRUX Glendale, Ariz. -Seeks cp to change remote control operation of trans. from main studio. Announced July 19. Existing Am Stations . . , frequency from 1340 kc to 1360 kc; increase power from 250 w unl. to 500 w N, 5 kw D; change ant: WFMS (FM) Indianapolis, Ind.- Granted mod. trans. location; install DA -N, and make changes of cp to change ERP to 4.5 kw; change ant. to ACTIONS BY FCC in ground system. Filed July 19. 110 ft.; change trans. and studio location; change KDAN Eureka, Callf. Seeks mod. of cp (which ant. system, and redescribe ant. site. Announced KUBC Montrose, Colo.- Granted change of authorized new am) to change ant.-trans. and July 24. operation from 1260 kc, 500 w, 1 kw -LS, DA -N, to studio location and make changes in ant. system WDDS -FM Syracuse, N. Y.- Issued SCA to 580 kc, 1 kw, 5 kw -LS, DA -N, unl; engineering (increase height). Filed Jul 19. render supplemental service on simplex basis. conditions. Denied request of KSAC Manhattan, KSDO San Diego, Calif. -Seeks cp to increase Announced July 19. Kan., for hearing. Announced July 19. D power from 5 kw to 10 kw. Filed July 19. KBGC (FM) Shawnee, Okla.-Authorizations WTUX Wilmington, Del.- Granted increase in WICC Bridgport, Conn.-Seeks cp to increase forfeited, call letters deleted. (No license applica- 1290 kc from 500 to 1 kw, power on w continued power from 500 w N, 1 kw D, to 1 kw N, 5 kw D tion for renewal filed.) Station was non -corn- D operation; trans. to be operated by remote con- and change to DA -2. Filed July 19. mercial educational outlet. Action July 20. trol for main studio. Announced July 19. KOEL Oelweln, Iowa -Seeks mod. of cp to WMLP -FM Milton, Pa. -Cp cancelled and call WCBQ Sarasota Fla.- Designated for hearing make changes in DA system. Filed July 19. letters deleted. (No license application filed.) on applications for cp to replace expired cp ROB Albuquerque, N. M.-Seeks extension of Action July 20. for 1220 kc, 250 w. DA-D, and for mod. of cp to SSA to operate on 770 kc, 25 kw N, 50 kw D, for increase power to 1 kw, DA -D, and change period beginning 3 a.m. EST, Oct. 1. Filed July 19. CALL LETTERS ASSIGNED studio -trans. location; made WSPB Sarasota WKNY Kingston, N. Y. -Seeks cp to change party to proceeding. Announced July 19. ant-trans. location and make changes in ant. KSHS (FM) Colorado Springs, Colo.-School WABR Winter Park, Fla.- Granted mod. of cp and ground system (increase height). Filed July Dist. #11 in County of El Paso and State of to increase power from 1 kw to 5 kw, operating 19. Colorado, 90.5 mc, 610 w. on 1440 kc, D. Announced July -19. WSEV Seviersville, Tenn. cp to in- WHUS (FM) Storrs, Conn. -Board of Trustees, -Seeks U. 10 WCIL Galesburg, Dl.- Granted cp to change crease power from 1 kw to 5 kw and make of Conn., 90.5 mc, w. ant. trans. location; make changes in ant. and changes in ant. system. Filed July 19. WKIS (FM) Orlando, Fla.- Central Florida ground system (increase height), and operate Bcstg. Co., 100.3 mc, 16.5 kw. Changed from trans. by remote control from 312 Hill Arcade APPLICATIONS AMENDED WORZ -FM. Bldg. Announced July 24. WDHF (FM) Chicago, 111.- deHaam Hi Fi Inc., WCYN Cynthiana, Ky.- Granted mod. of cp to KSTN Stockton, Calif. - Application seeking cp 95.5 mc, 30 kw. change studio location and operate trans. by re- to erect third tower for D operation; increase D mote control from Pike and Walnut Sts. An- power from 1 kw to 5 kw, and make changes in APPLICATIONS nounced July 24. DA -D pattern (DA -1 to DA -2), amended to KJEF Jennings, La.-Granted change in D make changes in DA. Amended July 23. WDDS -FM Syracuse, N. Y. -Seeks power from 500 w to 1 kw, continuing on 1290 WBOP Pensacola, Fla.-Application seeking simplex basis. Filed July 19. kc, 500 w N, DA -2; engineering conditions. An- mod. of cp (which authorized new am) to change KONO -FM San Antonio, Tex. -Seeks cp to nounced July 19. ant-trans. and studio locations amended to make make changes in licensed station: change ERP to WNAW North Adams, Mass. -Granted change changes in ant. system. Amended July 20. 3.77 kw; change ant. height above average terrain of operation to Great Barrington, Mass. An- WKBS Mineola, N. Y.- Application seeking cp to 416 ft., and make changes in ant. system. Filed nounced July 19. to increase power from 250 w to 1 kw, amended July 23. KDLM Detroit Lakes, Mich.- Granted change to change name of applicant to Keynote Bcstg. in operation from 1360 kc, 1 kw D, to 1240 kc, System Inc. Amended July 19. 250 w unl. Announced July 19. WBFC Fremont, Mich.- Granted permission to PETITION Ownership Changes . . . remain silent for period of 90 days, except for 8 a.m. 7:30 p.m., in to Scharfeld & Baron, Washington, D. C.- Petitions ACTIONS BY FCC Sundays from to order FCC requesting that Commission institute in- effect re- organization of staff and operation of WILD Birmingham, station. Announced July 24. quiry to determine whether or to what extent Ala.- Granted transfer of KUOM Minneapolis, Minn.-Granted cp to broadcasting of results of horse races serves pub- control of licensee corporation from Sherwood R. change ant-trans. location; utilize combined am lic interest. Scharfield & Baron is law firm. An- Gordon to Gordon Bcstg. Co. Corporate change. and tv tower, and make changes in ant. and nounced July 20. Announced July 24. ground system (increase height). Announced WFHK Eden, Ala.- Application seeking assign- July 24. ment of license returned. (Re names of assignor NBC Inc., New York City-Granted extension of New Fm Stations . . and proposed assignee.) Action July 19. programs to stations under KWHN Fort Smith, Ark. -Granted involuntary authority to transmit transfer of control of licensee corporation from control of Canadian Bcstg. Corp. for period be- ACTIONS BY FCC ginning 9- 15 -56. Announced July 24. Salome Nakdimen and J. N. Friedman, executrix KGAY Salem, Ore. -Granted increase in power Los Angeles, Calif.-Musicast Inc. granted 100.3 and executor, respectively, of estate of H. S. on 1430 kc from 1 kw to 5 kw, continued D mc, 58.5 kw uni. Post office address 666 S. Lafay- Nakdimen, deceased, to Salome Nakdimen, ad- operation. Announced July 19. ette Park Place, Los Angeles 5. Estimated con- ministratix of estate of Hiram S. Nakdimen. WANB Waynesburg, Pa.- Granted mod. of cp struction cost $26,900, first year operating cost Announced July 24. to make changes in ground system. Announced $24,000, revenue $36,000. Principals include Pres. KBTM -TV Jonesboro, Ark. -Granted transfer July 24. J. B. Kiefer (36 %): Vice Pres. William H. Tom - of control to Central -South Sales Co. for $6,500. KCMC -AM -FM Texarkana, Tex. -Are being ad- berlin (8 %); William C. Rau (2 %). and Vice Principals are Pres. John T. Griffin (45 %), pres: vised that applications for renewal of licenses Pres. Albert Norton (54 %). Announced July 19. 56.5% stockholder of Tulsa Bcstg. Co., pres: 57.66% stockholder of KOMA Oklahoma City, chm. of board of Oklahoma Television Corp. (KWTV [TV] Oklahoma City), which is 50% owned by KOMA Inc.; Vice Pres. James C. Leake (45 %), vice pres. -3.6% stockholder of Tulsa Bcstg. Co., vice pres. -2% stockholder of KOMA, vice pres. of Oklahoma Television Corp., and Secy.- Treas. Bryan Mathes (10%), secy.-treas.-minority NEW MEXICO stockholder of Tulsa Bcstg. Co., KOMA and Oklahoma Television Corp. Announced July 19. KLAC Los Angeles, Calif.- Granted assignment of license to Hall Bcstg. Co. Inc. for $850,000. GOES Sole owner will be Mortimer W. Hall, present gen. mgr. of station, who is buying station from his mother Dorothy Schiff Sonneborn. An- nounced July 19. KGEN Madera, Calif.-Granted assignment of cp to Glomor Music Broadcasters Inc. for $20,000. GATES Principals are Pres. Bob L. Mogan (38 %), gen- eral manager -16% -owner of KWLK Longview, Wash.; Secy. -Treas. Gloria L. Moran (37 %), wife of Bob Moran, and Vice Pres. Donald L. Edwards (25 %), sales manager of KWLK. Announced July 19. KJBS San Francisco, Calif.- Granted assi ment of license to KJBS Broadcasters. Corpor change. Announced July 24. KSFO San Francisco, Calif.- Granted assign- ment of license to KMPC, The Station of the ' MOST AM BROADCAST. TRANSMITTERS IN US: Stars, for $951,333 in cash and assumption of Page 90 July 30, 1956 BROADCASTING TELECASTING liabilities. Principals are Gene Autry and Robert and J. C. Bedient for $10,556. Announced July 19. O. Reynolds, owners of KMPC Los Angeles. Mr. WEGA Newton,. Miss.- Granted assignment of the station Autry is also majority stockholder in KOOL- license to Newton Bcstg. Co. for $8,300 cash AM-TV Phoenix, Ariz., and is part owner of plus assumption of $8,700 in obligations to KOPO -AM-TV Tucson. Announced July 19. Gates Radio & Utility Tower Co. Principals are that made KCOK Tulare, Calif.- Granted assignment of E. O. Roden (40 %), owner of WBIP Boonville, license to KCOK Inc. Corporate change. An- Miss., 30% owner of WTUP Tupelo, Miss., 50','i. ROANOKE nounced July 24. owner of WAZF Yazoo City, Miss., 50% owner of KVEN Ventura, Calif.- Granted transfer of WSUH Oxford, Miss., and 50% owner of WMPA control of licensee corporation to Carroll R. Aberdeen, Miss.; James E. Reese (20 %). 25% Hauser, John P. and Genevieve Hearne, Caroline owner of WMPA and general manager of WTUP; VIRGINIA'S Burke, Jack L. and Alyce N. Powell, and Sidney W. I. Dove (10 %), 40% owner of WTUP, 17% M. Held Jr. Announced July 19. owner of WZAF and 17% owner of WSUH; Zane KLOV Loveland, Colo. -Granted assignment of E. Roden (10 %). and Bruce H. Gresham (10 %), NO. 1 license to Vogel and Smock for $10,000. Principals general manager of WAZF and WCLD Cleveland, are partners William R. Vogel (60%), salesman Miss. Announced July 19. at WTAD Quincy, Ill., and Monroe T. Smock KOTS Deming, N. M.-Granted assignment of TV MARKET (40 %). Announced July 19. license to Luna County Bcstg. Co. for $6,000. KUBC Montrose, Colo.- Granted acquisition of Partner Hugh S. Thomas is dropping out of positive control of licensee corporation by George organization. Principals now will be Edwin E. O. Cory and Wanda Lucille Cory through pur- Merriman (50 %), 33.3% owner of KOBE Las chase of stock from Steward C. Lee and Eva C. Cruces, N. M., and Robert W. Tobey (50 %), 33.3% 73.2% Lee for $15,420. The Corys will now be sole own- owner of KOBE. Announced July 24. station share ers of station. Announced July 19. KWNA Winnemucca, Nev.- Application seek- WGMS -AM -FM Washington, D. C.- Granted ing transfer of stock from Lester W. Pearce to of sets ... (ARS) assignment of license to RKO Teleradio Pictures Rudolph Schwartz returned. (Unnecessary.) Inc. for $400,000. RKO Teleradlo Pictures, 100% Action July 19. owned by General Tire & Rubber Co., is majority WGBB Freeport, N. Y.- Granted assignment of stockholder of Mutual Bcstg. System, owns RKO licensee corporation from Oscar J. Nollett, Moses WSLS -TV Pictures Inc., and owns WEAT -AM -TV West Hornstein, Norman F. Penny, Augustus B. Weller Palm Beach, Fla., and WGTH -AM -TV Hartford, and Sidney Friedman to Huntington-Montauk CHANNEL 10 Conn. RKO is also licensee of KHJ- AM -FM -TV Bcstg. Co. for $100,000. Huntington -Montauk is Los Angeles, KFRC San Francisco, WOR -AM- licensee of WGSM Huntington, N. Y. Application ROANOKE, VA. FM-TV New York, WNAC -AM -TV Boston, and for cp to move WGSM to Deer Park, N. Y., now WNBQ-AM -TV Memphis. Announced July 19. pending WIOD -AM -FM Miami, Fla.- Granted assign- WHAM-AM-TV,V, WHFM (FM) Rochester, N. Y. ment of license to Biscayne Television Corp. for -Granted transfer of control to Transcontinent $404,128.80. Biscayne Tv Corp. is permittee of Television Corp. for $5.1 million. Transcontinent WCKT (TV) Miami. Announced July 19. principals are Chm: of Board Paul A. Schoell- .\ WTVT (TV) Tampa, Fla. -Granted acquisition kopf Jr.; Pres. David Channing Moore; Chm. of of positive control of permittee corporation by Executive Committee J. Fred Schoelkopf IV; WKY Radiophone Co. through purchase of 100% Vice Pres. David G. Forman, and Vice Pres. of outstanding stock from W. Walter Tison, T. J. Seymour Knox III. These principals control 50% Bell, H. H. Baskin, B. G. Brumby, L. Maxey, et al. interest. Other 50% is to be owned by General Purchase price is $3.5 million. Radiophone Co. is Railway Signal Co., manufacturer of railroad licensee of WKY -AM -TV Oklahoma City, Okla., signaling devices. Transcontinent and Hamilton and WSFA -AM -TV Montgomery, Ala. Oklahoma Shea each hold 50% of Tudor Enterprises Inc., Pub. Co. holds 99.6% interest. Announced July 19. which recently purchased WSVA -AM -TV Harri- WNTM Vero Beach, Fla.- Granted assignment sonburg, Va. Announced July 19. of license to WNTM Inc. Corporate change. An- WHAM, WHFM (FM) Rochester, N. Y.- Granted nounced July 24. assignment of license to Riggs & Greene Beste. WGAU -AM -FM Athens, Ga.-Granted assign- Corp. for $500,000. Riggs & Greene Bcstg. Corp. Represented Nationally- Avery -Knodel, Inc. ment of license to Clarke Bcstg. Corp. for is wholly owned by Riggs & Greene Inc. (John S. $105,000. Principals are equal owners R. Randolph Riggs [50 %], and F. Robert Greene [50 %]). Riggs Holder, former news director at WRFC Athens, & Greene Inc. is licensee of KVOR Colorado and John T. Lloyd, former manager of WRFC. Springs, Colo. Messrs. Riggs and Greene also own Announced July 19. WAIR -AM -FM Winston -Salem, N. C. Mr. Riggs WMGE Madison, Ga. -Granted assignment of also is 26.6% owner of WELM Elmira, N. Y. An- license to Dairyland Bcstg. Co. for $25.000 plus nounced July 19. assumption of $9.700 debts. Principals are W. C. WMYN Mayodan, N. C.- Granted assignment Woodall Jr. (40%), mgr. -50% owner of WDWD of cp to Mayo Bcstg. Corp. for $500. Mayo oper- Dawson, Ga. vice pres. -25% owner of WGRA ated WFMB -FM Mayodan from 1949 to 1954. An- Cairo, Ga., vice pres.-14% owner of WFPM Fort nounced July 19. Valley, Ga., pres. -33% owner of WIMO Winder, WHUM-AM-TV Reading, Pa. -Granted transfer Ga., pres.-50% owner of WGSW Greenwood, S. C., of 61% interest from Paul A. Plickinger et al. to and vice pres. -25% owner of Radio Manchester Jessie P. Greig et al. as voting trustees. An- Inc., applicant for new am in Manchester, Ga.; nounced July 24. Mrs. O. G. Swindle Sr, (40 %), vice pres.-33.3% WERI Westerley, R. I.- Granted transfer of owner of WIMO and vice pres.-16.6% owner of control of licensee corporation from William F. WGSW; O. G. Swindle Jr. (10%); C. P. Raybon Malo Sr. and William F. Malo Jr., and familles. CONCERT MUSIC (5 %), and W. R. Foster (5 %). Announced July 19. to Edwin B. Estabrook Jr. for $69,000. Mr. Esta- WFIE (TV) Evansville, Ind. -Granted acquisi- brook is former NBC -TV producer. Announced tion of positive control of permittee corporation July 19. Typical of BMI "service" is by WAVE Inc. through purchase of 100% of out - WBAW Barnwell, S. C.- Granted assignment the complete kit of "Concert standing stock from Grand Carlton Corp., et al. of cp and license to Radio WBAW Inc. for $45.000. Grand Carlton controls station's licensee, Prem- Principals are Pres. J. A. Gallimore (30 %) Vice Music" material used by ier Television Inc., through ownership of 96.6% Pres. Virginia F. Gallimore (30 %), and Secy.- of stock. Purchase price is $586,937. WAVE Inc. Treas. Joseph B. Wilder (40 %). Announced broadcasters daily ... scripts owns WAVE -AM -TV Louisville, Ky. Principal July 19. and data which help solve stockholder is Pres. George W. Norton Jr. WPAL Charleston, S. C.- Granted assignment (98.4 %). Announced July 19. of license to Speidel- Fisher Bcstg. Corp. of many music programming WDBQ -AM -FM Dubuque, Iowa -Granted trans- Charleston for $111,000. Principals are equal fer of control of licensee corporation to John J. owners Albert T. Fisher Jr. and Joe Speidel III. needs. and Thomas B. Roshek, present minority stock- Speidel- Fisher owns and operates WOIC Colum- holders. The Roshek brothers are buying 330 bia, S. C., and owns 75% of WQOK Greenville, Included in BMI's Concert shares from licensee's president, Charles T. Lan- S. C. Announced July 19. Music Service are: don. The Roshek brothers now will hold 50 %. WPFD Darlington, S. C.- Granted assignment Purchase price is $57.750. Announced July 19. of license to Central Bcstg. Co. for $37,500. Cen- KCOG Centerville, Iowa; KFAD Fairfield, Iowa tral owns WCGC Belmont, N. C. Announced CONCERT PIN -UP SHEET -A -Granted acquisition of control of licensee cor- July 19. monthly listing of new record- poration by Jeanette Burch through transfer of WJOT Lake City, S. C.- Application seeking 50.9% from S. A. Chesley for cancellation of transfer of control of licensee corporation re- ings, contemporary and stand- $6,000 in liabilities. Jeanette Burch will now turned. (Filed on wrong form.) Action July 19. ard. hold 77 %. Announced July 19. WDXB Chattanooga, Tenn.-Granted assign- WNAW North Adams, Mass. -Granted assign- ment of license to French Inc. for $100,000. Prin- ment of license to Berkshire Bcstg. Co. for $15.000. cipals are Carlin S. French (90 %), 22% owner of YOUR CONCERT HALL -A Principals include Pres. -Asst. Treas. John T. H -R Representatives Inc., 33.3% owner of WATO series of half -hour Parsons (49 %), former manager of WHYN-TV Oak Ridge, Tenn., and 10% owner of WLAF La- scripts for Springfield, Mass., WBRK -WMGT (TV) Pittsfield, follette, Tenn., and Stephen C. French (10 %), use with phonograph records. Mass., and Vice Pres. -Treas. James W. Miller manager of WNOE New Orleans. Announced (49 %), stockholder, WESO Southbridge, Mass., July 19. TODAY IN MUSIC -Dates permittee of new am in Orange, Mass., and ap- WMES Union City, Tenn.- Granted assignment plicant for new am to operate in Milford, Mass. of cp to Obion County Bcstg. Co. for $536. Prin- and facts about the important Application for removal of WNAW to Great Bar- cipals are equal partners Joseph H. Harpole, den- music events rington, Mass., was granted simultaneously. An- tist, and William H. Parks, farm owner and of the month. nounced July 19. operator. Announced July 19. WALM Albion, Mich.- Granted relinquishment BbII- licensed stations -AM, FM, of control of license corporation by J. M. Moses WCDT Winchester, Tenn. -Granted assignment of license to Franklin County Radio & Bcstg. Co. and TV -can be depended upon for $45,000. Franklin County Bcstg. Co., assignee, wishes to dispose of WCDT in order that Ernest for complete service in music. WESTERN MICHIGAN'S F. Richards might withdraw his interest. Prin- cipals now will be Pres. Yar- 'NATTS brough (33.3%), Pes. F. V Frassrandas (33.3%), and Secy. Harry W. Sullivan (33.3 %). An- .:. y and nounced July 19. WKNK KSWA Graham Tex. -Granted assignment of li- Night MUSKEGON, MICHIGAN cense to Webb Enterprises for $30,000. Principals are equal partners J. Earl Webb and his brother BROADCAST MUSIC, INC. Gilbert T. Webb, who have application filed at L O W R A T E S FCC seeking new am at San Saba, Tex. An- 589 FIFTH AVE., NEW YORK 17, N.Y. A S K M I L B E S T nounced July 19. F. MEW YORK CHICAGO HOLLYWOOD TORONTO KEYE Perryton, Tex. -Granted transfer of 32% MONTREAL BROADCASTING TELECASTING July 30, 1956 Page 91 FOR THE RECORD

interest in licensee corporation from Francis B. holding 1.66 %. Oscar C. Hirsch, sole owner, then suant to Court mandate, reopened record in pro- Sumpter to Virby Conley for $20,000. Announced will hold 93.33 %. Filed July 23. ceeding on applications of The Enterprise Co. July 19. KRMD -AM -FM Shreveport, La. -Seeks assign- and Beaumont Bcstg: Co. for new tv to operate KRGV -TV Weslaco Tex. -FCC denied petition ment of license to T. B. Lanford tr /as Radio Sta- on ch. 6 in Beaumont; remanded to examiner by H. C. Cockburn for reconsideration directed tion KRMD for $7,262 assumption of liabilities. for further hearing on specified issues and for against grant without hearing of application for Mr. Lanford is buying out his partners R. M. preparation of Initial Decision; granted petition relinquishment of positive control of KRGV -TV Dean and Viola Lipe Dean Trust. Filed July 20. by Enterprise insofar as relief requested is af- by O. L. Taylor through sale of 50% interest to WMCN (TV) Grand Rapids, Mich. -Seeks trans- forded by Memorandum Opinion and Order. Com- The LBJ Co. Announced July 19. fer of control of permittee corporation from missioner Craven abstained from voting. An- WACH -AM -TV Newport News, 'Va.-Granted E. A. McCready Sr., E. A. McCready Jr. et al. to nounced July 23. assignment of license of WACH and cp for H & E Balaban Corp. The McCreadys are trans- Port Arthur, Tex. -FCC denied those portions WACH -TV to United Bcstg. Co. of Eastern Vir- fering 40%. H. & E. Balaban also is acquiring of petition to intervene and petition for stay or ginia Inc. for $54,000. United is 100% owned by 6.6% from 40% owner Pres. John D. Loeks and alternative relief filed by WPFA -TV Pensacola, Friendly Bcstg. Co. Richard Eaton is president of 3.6% from 20% owner Secy. Howard W. Freck. Fla., ch. 15, and KTAG -TV Lake Charles, La., United. Other Richard Eaton interests are WOOK- Consideration is $7,500. H & E Balaban Corp. ch. 25, which are directed to comparative pro- AM-TV Washington, WJMO Cleveland, WSID- owns 50% of WICS (TV) Springfield, Ill., 50% of ceeding on applications of Port Arthur College. AM-FM and WTLF (TV) Baltimore, WARK Hag- WTVO (TV) Rockford, Dl., and 100% of Birming- Smith Radio Co. and Jefferson Amusement Co. erstown, WINX Rockville, both Maryland, and ham Television Corp., applicant for ch. 42 in for new tv to operate on ch. 4 in Port Arthur. WANT Richmond, Va. Announced July 19. Birmingham, Ala. Filed July 19. Announced July 19. WKTF Warrenton Va.-Granted assignment of WTIK Durham, N. C.-Seeks assignment of Bristol, Va. -FCC denied petition by Tri- Cities cp to WKTF Inc. Station is being assigned by license to Mid -Carolina Bcstg. Co. for $39,000 Television Corp. for stay of construction of new Oliver M. and Martha Rountree Presbrey as cash. Mid -Carolina is licensee of WSAT Salis- tv station by Appalachian Bcstg. Corp. to operate partners of Old Dominion Bcstg. Co. in considera- bury, N. C. Filed July 19. on ch. 5 in Bristol. (Tri- Cities has pending peti- tion of issuance to them of 20 shares each of WMUR -TV Manchester, N. 11. -Seeks transfer tion for reconsideration of Commission April 13 common voting stock of WKTF Inc., together of control of permittee and licensee corporation decision granting Appalachian and denying com- with agreement of Northern Va. Broadcasters from Francis P. Murphy to Storer Bcstg. Co. for peting application of Tri- Cities Television Corp.) Inc., which will hold 50% interest, that it will $850,000 in cash and asumption of liabilities. Announced July 19. loan up to $15,000 to WKTF Inc. for construction Storer has offered to divest itself of one of its and operation of station. Principals include vhf outlets "if required to do so." Storer, whose Martha Rountree Presbrey (25 %), 100% owner purchase of ch. 3 KSLM -TV Salem, Ore., is still . . . of Rountree -Presbrey Productions Inc.; Oliver pending FCC approval, owns am, fm and tv NARBA Notifications M. Presbrey (25%), and Northern Virginia Broad- stations in Miami, Detroit, Toledo, Cleveland, and casters Inc. (50 %). Northern Va. operates WARL- Atlanta; am and tv stations in Birmingham, Ala., List of changes, proposed changes and correc- AM-FM Arlington, Va., and is owned by Cy tv in Portland, Ore., and am -fm in Wheeling, tions in assignments of Mexican stations modify- Blumenthal. Announced July 19. W. Va. Filed July 19. ing appendix containing assignment of Mexican KAPA Raymond, Wash. -Granted assignment WDOK -AM -FM Cleveland, Ohio -Seeks acqui- stations attached to recommendations of North of license to Willapa Bcstg. Co. for $25,000. Princi- sition of control by Frederick Wolf through American Regional Bcstg. Agreement Meeting pals are Robert E. Claunch (33.3 %), sales promo- purchase of 27.27% from R. Morris Pierce, who Jan. 30, 1941. tion, Liggett & Myers Tobacco Co.; J. W. Reavley is dropping out of station. Consideration is Mexican Change List #192 9, 1956 (33.3%), advertising sales representative, Pacific June $30,000. Mr. Wolf will now hold 56.38%. No 970 kc Telephone & Telegraph Co., and R. W. Regan other stockholder holds as much as 10 %. Filed (33.3%), construction engineer. Announced July 23. XEOW Mezatlan, Sinaloa-New. 1 kw D, 250 w July 19. N, ND, uni. Class IV. 12 -9 -56. KIEL Walla Walla, Wash. -Granted acquisition of control of licensee corporation by Jack 1010 kc Keating through purchase of 60% interest from Hearing Cases ... XEIA Todos Santos, Baja California- Delete Harold C. and Estelle F. Singleton for $53,900. assignment. 250 w, ND, D. Class II. 5- 17 -56. Mr. Keating will be sole owner. Announced July FINAL DECISION 1120 kc 19WMBV -TV, WMAN Marinette, XETR Ciudad Valles, San Luis Potosi-Delete Wis.- Granted Hartford, Conn. -FCC granted application of assignment (vide 1360 kc). 1 kw, ND, D. Class license Inc. for The Travelers Bcstg. Service Corp. for new tv II. 12 -9 -56. 00assignmentcah, plus of long -term to operate on ch. 3 in Hartford and denied com- 1270 kc liabilities. Guild Films is New York tv film peting application of Hartford Telecasting Co. syndicator. Guild principals are Pres. Reub Kauf- Grant is subject to condition that Commission XEJJ Jalapa, Veracruz -Delete assignment man and his wife (7.5 %). Announced July 19. may, without further proceedings, substitute for (vide 1550 kc). 12 -9 -56. WPLY Plymouth Wis.-- Granted assignment of ch. 3 such other channel as may be assigned to XEZU Zacapu, Michoacan-Increase D power. license to WPLY Inc. for $44,000. Principals are Hartford instead of ch. 3 in rule- making proceed- 1 kw D, 250 w N, ND, uni. Class IV. B -9 -56. Pres. Milton Maltz (47.5 %), employe at WKHM ings now pending. Subject to further condition XEJQ San Luis Rfo Colorado, Sonora-New. Jackson, Mich.; Secy.-Treas. Robert Wright that no construction shall be commenced before 250 w D, ND, D. Class IV. 12 -9 -56. (47.5%), employe at WKHM, and Vice Prea. conclusion of rule- making proceedings. An- 1340 kc Samuel Rieder (5 %), employe at WKHM. An- nounced July 25. XEKH del Campeche nounced July 19. Ciudad Carmen, -New. KMVI -AM -TV Wailuku, Hawaii- Granted ac- 250 w, ND, uni. Class IV. 12 -9 -56. quisition of positive control of licensee cor- INITIAL DECISION 1360 kc poration by Walter C. Cameron, present 41.7% Coos Bay, Ore.-Hearing Examiner H. Gifford XETR Ciudad Valles, San Luis Potosi -New. owner. Mr. Cameron bought 41.267% from Maui Irvin issued Initial Decision looking toward grant 5 kw, ND, D. Class III. 12 -9 -56. Pineapple Co. for $30,950 Announced July 24. of application of KOOS Inc. for new tv to oper- 1420 kc ate on ch. 16 in Coos Bay. Announced July 20. XEOW Mazatlan, Sinaloa- Delete assignment APPLICATIONS (vide 970 kc). 12 -9 -56. ACTIONS KFOX -AM -FM Long Beach, Calif. -Seeks as- OTHER 1450 kc signment of license to Hogan Ecstg. Corp. for WXYZ Detroit, Mich. -FCC denied motion of XESD Huatabampo, Sonora-New. 1 kw D, $536,000. Hogan Bcstg. Corp. is 100% owned by WXYZ to enlarge issues in proceeding on applica- 250 w N, ND, uni: Class IV. 12 -9 -56. Arthur B. Hogan, 25% owner of KULA -AM -TV tion of News On the Air Inc. for new am in Port XEKG Chilpancingo, Guerrero -New. 1 kw D, Honolulu. Offer has been made by Crowell - Clinton, Ohio. Announced July 19. 250 w N, ND, uni. Class IV. 12 -9 -56. Collier to purchase KULA and accepted. Mr. McKeesport, Pa. -FCC denied petitions of Wes - XEJL Minatitlan, Veracruz -New. 250 w, ND. Hogan is also 50% owner of Albert Zugsmith pen Television Inc. and Television City Inc. unl. Class IV. 12 -9 -56. Corp., which owns 36.6% of Continental Tele- seeking reopening of record in McKeesport ch. 4 1490 kc casting Corp., licensee of KRKD -AM -FM Los proceedings, and, on Commission's own motion, Angeles. Continental also owns Cosmopolitan reopened record for purpose of noting fact of XEED Ameca, Jalisco -New. 250 w, ND, uni. Bcstg. Corp., licensee of KITO San Bernardino, death of Irwin S. Wolf, which fact is incorporated Class IV. 12 -9 -56. Calif. Mr. Hogan plans to dispose of his indirect, into record, and record is closed and parties will XEJV Hustamo, Michoacan -New. 250 w, ND, minority ownership in Continental. He also owns file their exceptions to Initial Decision by Aug. 20. uni. Class IV. 12 -9 -56. 37.5% of Intercontinental Bcstg. Corp., whose Proceeding involves competing applications of 1510 kc application seeking purchase of KVSM San Television City Inc.; WCAE Inc., Willrinsburg, Pa.; XEKI Villa de Seris, Sonora -New. 250 w D, Mateo, Calif., is pending at FCC. Filed July 23. Matta Enterprises; Wespen Television Inc., and ND, D. Class II. 12-9 -56. WKRO Cairo, Ill. -Seeks transfer of control to Irwin Community Television Co. Announced 1550 kc The Cairo Bcstg. Co. Transfer is to show addi- July 19. tion of Geraldine F. Hirsch Robert O. Hirsch, Beaumont, Tex. -FCC announced its Memoran- XEJJ Jalapa, Veracruz -New. 50 kw, DA -N, James F. Hirsch and Marjorie Ann Hirsch, each dum Opinion and Order of July 20, which, pur- uni. Class 1 -B. 12 -9 -56. Mexican Change List #193 June 29, 1956 590 he XEFD Rio Bravo, Tamaulipas- Change in call letters and location. 5 kw, ND, D. Class II. Class IV. 12-29 -56. NEGOTIATIONS FINANCING APPRAISALS 1170 kc XERT Reynosa, Tamaulipas- Change in call letters and location. 5 kw ND, D. Class II. 12-29 -56. BLACKBURN -HAMILTON COMPANY 1270 kc XEKO San Luis Rio Colorado Sonora-Change in call letters from XEJQ, ND, D. Class IV. RADIO TV NEWSPAPER 6- 29 -56. 1340 lie WASHINGTON, D. C. CHICAGO ATLANTA XEDB Ciudad Obregon, Sonora -Change in call James W. Blackburn Ray V. Hamilton Clifford B. Marshall letters from XECX. 250 w ND, uni. Class IV. 6- 29 -56. Jack V. Harvey Tribune Tower Healey Bldg. 1420 kc Delaware 7- 2755 -6 Jackson 5- 1576.7 Washington Bldg. XEEW Matamoros, Tamaulipas- Increase pow- Sterling 3- 4341 -2 er. 1 kw, DA -1, uni. Class III. 9- 29 -56. 1450 kc SAN FRANCISCO XEKM Minatitlan, Veracruz- Change in call William T. StubbleReid letters from XEJV. 250 w, ND, uni. Class IV. NATION -WIDE SERVICE 6- 29-56. W. R. Twining 1490 kc 111 Sutter St. XEKN Huetamo, Michoacan- Change in e Exbrook 2- 5671 -2 letters from XEJV. 250 w ND, uni. Class . 6- 29 -56. 1520 kc XECX Tehuacan, Puebla -Change in call Page 92 July 30, 1956 BROADCASTING TELECASTING letters from XEDB. 250 w, ND, uni. Class II. from Lancaster to York and ch. 49 from York to 8- 29 -56. Lancaster; (3) WPTA Harrisburg, h. 71, to switch July 19 Decisions 1590 kc eh. 21 from Lancaster to Harrisburg; switch ch. BROADCAST ACTIONS XEKC Mexicali, Baja California- Reduce N 71 from Harrisburg to Lancaster, and substitute ch. 26 for ch, 36 in Williamsport; and (4) WSBA- By the Commission power. 5 kw D, 1 kw N, ND, uni. Class W. Actions 18 6- 29 -56. TV York, ch. 43, to switch ch. 21 from Lancaster of July to York and ch. 43 from York to Lancaster. Corn- Renewal of Licenses Notification of new Cuban stations and of ments due Aug. 22. changes, modifications and deletions of existing Following were granted renewal of licenses on stations, in accordance with Part III, Sec. F, of Tex.- La. -By Lee Scarborough, Nacogdoches, regular basis. North American Regional Bcstg. Agreement, Texas, to assign ch. 19 to Nacogdoches by deleting KCBD -TV Lubbock, Tex.; KCEN -TV Temple, Washington, D. C., 1950. it from Tyler, Texas, and Lake Charles, La. This Tex.; KCMC -TV Texarkana Tex.; KDUB -TV would be accomplished by substituting ch. 81 in Lubbock, Tex.; KENS -TV Stan Antonio, Tex.; Cuba Change List #4 July 3, 1956 Tyler and ch. 66 (educational) In Lake Charles. KFDX -TV Wichita Falls, Tex.; KLTV (TV) Tyler, 950 kc Comments due Aug. 22. Tex.; KPRC -TV Houston, Tex.; KTBC -TV Aus- CMDJ Gauntanamo, Oriente -Assignment of Monahan, Tex. -By Video Independent Thea- tin, call letters. 250 w, ND, uni. Class IV. tres Inc. to substitute ch. 35 for ch. 9 in Monahans Fort Worth, Tex; WOAÌ TV Sang Antonio N. M. Tex.; KANN Sinton, Tex.; KBLP Tex. 1350 kc in order to assign ch. 9 in Nadine, Com- Falfurrias, ments due Aug. 22. KBUD Athens, Tex.; KCBD Lubbock Tex. CMKY Puerto Padre, Oriente - Increase power to assign KCLW Hamilton, Tex.; KCUL Fort Worth, Tex. (PO: 100 w, vide: 1340 kc NARBA). 250 w, ND, Missoula, Mont. -By KBTK Missoula, oh. 8 to that city, substituting ch. 9 for ch. 8 in KEXX San Antonio, Tex.; KFDA Amarillo, Tex. uni. Class IV. Kalispell, and substitute eh. 23 for ch. 9 in KHBR Hillsboro, Tex.; HINE Kingsville, Tex. Sandpoint, Idaho. Missoula would then have chs. KIOX Bay City, Tex.; KJET Beaumont, Tex. 8, 11 (educational). 13 and 21. Commissioners KNOW Austin, Tex.; KORA Bryan, Tex.; KOSA Routine Roundup . . . Hyde Comments due Aug. Odessa, Tex.; KPLT Paris, Tex.; KPRC -AM -FM and Mack dissented. Houston, Tex.; KRBC Abllene, Tex.; AHOY Wes- 22. laco, Tex.; KRIC -AM -FM Beaumont, Tex.; KRIG July 19 Decisions Fort Wayne, Ind. -By WINT (TV), ch. 15, as- Odessa, Tex.; KSIJ Gladewater, Tex.; KTEM signed to Angola but operating with studio at Temple, Tex.; KWED Seguin, Tex.;, KECK Waterloo, Ind. to assign that channel to Fort Odessa,Odessa Tex.; KROD El TV BROADCAST ACTIONS Wayne by removing it from Angola and sub- Paso, Tex.; KVIC Vic- By the Commission toria, KVOW Littlefield, Tex.; KBST Big stituting ch. 77 at latter place. Comments due Spring, Tex.; KBEC Waxahachie, flex.; KCNY PETITIONS FOR RULE MAKING Aug. 22. San Marcos, Tex.; KEBE Jacksonville, Tex.; DISMISSED OR DENIED Evansville, Ind. -WFIE (TV) Evansville to KEPO El Paso, Tex.; KERV Kerrville, Tex.; shift ch. 62 from Evansville to Owensboro, Ky., KFDM Beaumont, Tex.; KFST Ft. Stockton, Tex. Fresno, Calif.-Commission dismissed petition and shift ch. 14 from Owensboro to Evansville, KFYN Bonham, Tex.; KFYO Lubbock, Tex. of KBIF Fresno and terminated rule- making with resultant changes from ch. 14 to ch. 25 in KGNC Amarillo, Tex.; KGVL Greenville, Tex. proceeding in Docket 11362 initiated by KBIF's Festus, Mo., and from ch. 62 to ch. 56 in Shelby- KLVL Pasadena, Tex.; KMLW Marlin, Tex. petition to make ch. 18 Fresno available for com- ville, Tenn, Comments due Sept. 10. KPAN Hereford, Tex.; KTXJ Jasper, Tex. mercial use by changing educational reserva- Coos Bay, Ore. -Conflicting proposals by (1) KVKM Monahans, Tex.; KXOL Fort Worth, Tex. tion there from ch. 18 to ch. 53, or alternatively Grizzly Television Inc. to assign ch. 11 to Prine- KACC -FM Abilene, Tex.; KNER (FM) Dallas to interchange ch. 30 (presently assigned to ville, Ore., and (2) by Pacific Television Inc., Tex.; KVOF -FM El Paso, Tex.; KDLM Detroit Madera) with ch. 53 at Fresno. Changes under Coos Bay, to assign ch. 11 to Coos Bay, by delet- Lakes, Minn.; WFAA -TV Dallas, Tex. KRLD- consideration in this proceeding are included in ing it from Yreka, Calif.. and giving latter ch. AM-FM-TV Dallas, Tex.; KAMQ Amarillo, Tex.; pending Frenso "deintermixture" proceeding in 19 instead. Commissioner Doerfer abstained from KCOR San Antonio, Tex.; KELP El Paso, Tex.; Docket 11759. voting. Comments due Aug. 22. KDLK Del Rio, Tex.; ASHY Dallas, Tex.; KXYZ Peoria, 111.-Dismissed petition by WEEK -TV Houston, Tex.; KZIP Amarillo, Tex.; KDUB Peoria, ch. 43, to substitute ch. 25 for ch. 43 in MORE FLEXIBILITY IN TV CHANNEL Lubbock, Tex.; KFJZ Fort Worth, Tex.; KLIF Peoria by exchanging ch. 77 for ch. 40 at Gales- ASSIGNMENTS Dallas, Tex.; KLLL Lubbock, Tex.; KNEL Brady, burg, issue Commission amended Sec. 3.811(a) of its Tv Tex.; KRCT Baytown, Tex.; KUNO Corpus by WEK--TV oon ch. 25 estdffyperationinstead Broadcast Rules, effective Aug. 27, to permit Christi, Tex.; KVLB Cleveland, Tex.; HMBL ch. 43. Changes proposed In this petition are in- channel assignments on basis of showings that Junction, Tex.; KONO -AM -FM San Antonio, Tex. eluded in pending Peoria deintermixture proceed- spacings measured from trans. sites meet min- ing in Docket 11749. imum assignment spacing and principal city July 19 Applications Springfield, I1.-Dismissed petition by WCIA coverage requirements. (Comr. Doerfer dis- (TV) Champaign -Urbana, Bl., ch. 3, to assign ch. sented.) In so doing, Commission concluded that Accepted for Filing 39 to Springfield by substituting ch. 49 for ch. there is no need to limit relaxation of assignment Modification of Cp 53 in Lincoln. (Included in Springfield deinter- spacing requirements to 5 miles nor to cases KERO -TV Bakersfield, Calif. mixture proceeding in Docket 11747.) where authorized trans. site is available for use -Seeks mod. of Fairfield, N. Y.-Denied petition by Mohawk as reference point in communities to which Valley Television Inc. to assign ch. 2 as "drop -in" measurements must be made, as originally pro- in Fairfield. Commission feels that this area is posed May 23, in this rule -making proceeding one which especially conduces to growth of (Docket 11714). This view was reflected in its uhf service and addition of second vhf station Report and Order of June 26 in general tv Pro- in area at this time would tend to inhibit such ceeding (Docket 11532). growth. While this relaxation of rule will provide no Wenatchee, Wash.- Denied petition by KPQ cure-all for tv's problems, it will provide needed Wenatchee, to assign eh. 12 to Wenatchee. Would flexibility in making channel assignments which necessitate co- channel spacing shorter than will permit additional service and more effective minimum requirements. competition among stations in some communities. It does not involve reduction in mileage separa- Mt. Airy, N. C.- Denied petition by Paul E. tions between trans. sites; it relates only to Johnson, Mt. Airy, to assign cri. 8 instead of ch. to communities. 55 at Mt. Airy and to amend sects. 3.610 and 3.614 making assignments available to reduce minimum separation requirements. Fort Wayne, Ind. -Commission finalized rule - Winston -Salem, N. C.-Deined petition of making in related proceeding and shifted ch. 21 WTOB -TV Winston-Salem eh. 28, to assign plus Huntington Wayne, under ch. 8 to that city and amend Sects. 3.610 and 3.614 flexxiibilty Doerfer dissented.)snted.) to reduce minimum separation requirements. EDUCATIONAL RESERVATION SHIFTED Harrisburg, Ill.-Denied petition WSIL -TV FROM VHF TO UHF Harrisburg, ch. 22. to delete ch. 13 from Bowling Commission finalized rule -making In Docket Green Ky., and substitute that channel for ch. 11515 and shifted educational reservation in Col- 22 at Harrisburg, with Order to Show Cause to lege Station, Tex., from vhf to uhf, effective specify operation by WSIL -TV on ch. 13 in lieu Aug. 27. Ch. 3 was removed from educational of ch. 22. Since petition was filed, two applications use in that city and was replaced by ch. 48; have been filed for ch. 13 in Bowling Green. and ch. 3 was assigned Bryan -College Station for commercial use. Comrs. McConnaughey RULE -MAKING PROPOSED CHANGES Comr. Mack Commission invites comments to following pro- (Chairman) and Hyde dissented; posals for changes In tv table of assignments: abstained from voting. There was no evidence that this channel would N. Y.- Pa. -To further Proposed Rule -Making be utilized by educational interests in foreseeable enlarging proceeding on proposal by WGR -TV future. This is first instance where vhf reserva- Buffalo N. Y. oh. 2, to add ch. 26 to Shingle - uhf channel. house, i a., add ch. 37 to Clymer N. Y., and sub- tion has been replaced by stitute ch. 62 for ch. 37 In Meadville, Pa., to in- RULE -MAKING FINALIZED clude conflicting proposals by (1) WLYC W11- in rule -making in liamsport, Pa., to add ch. 26 to Williamsport; By Report and Order Docket 11369, Commission denied (1) proposal by (2) WNOW -TV York, Pa., ch. 49, to switch ch. 21 KSEM Moses Lake, Wash., to assign ch. 8 to Moses Lake by removing it from Walla Walla and assign ch. 11 instead to Walla Walla with change in offset requirement of ch. 11 in Tacoma, Wash., from 11 plus to 11 minus, and (2) counterproposal by KBAS -TV Ephrata, Wash., ch. 43, seeking various .changes designed to deintermix vhf and uhf assignments in that general area; and on STARK Commission's own initiative, assigned ch. 81 to HOWARD E. Moses Lake, effective Aug. 27. Comr. Doerfer ab- CONSUL'ANtS stained from voting. and FINANCIAL SIlOKE11S STATIONS UHF CONSTRUCTION PERMITS EXTENDED BT via air mail RADIO and TELEVISION TO OCT. 16, 1956 5.0405 Extensions of time to construct uhf tv stations are being limited to three months by Commission 58th STREET EL 50 EAST Y. where permittees of these stations indicate that YORK 22, N. construction or operation is being put off because NEW uhf tv stations. of economic uncertainties facing See page 101 Commission is granting this extension to allow such permittees opportunity to re- evaluate their plans in light of Commission's Report and Order of Time 26. BROADCASTING TELECASTING July 30, 1956 Page 93 FOR THE RECORD

cp (which authorized new tv) for extension of Making in Docket 11747 to add ch. 26 to Spring- am station. completion date to Dec. 15. field, nl. Outstanding rule- making in this pro- KUBE Pendleton, Ore.-Granted license for WJMR -TV New Orleans, La. -Seeks mod. of cp ceeding would deintermix Springfield to make am station. (which authorized new tv) for extension of all uhf by deleting only vhf ch. (2) and giving pletion date to Feb. 2, 1957. it to St. Louis, Mo., and adding uhf ch. 39 to WDMG Douglas, Ga.- Granted license covering WLOS -TV Asheville, N. C. -Seeks mod. of cp Springfield, thus giving city chs. 20, 39 and 66 increase in power. (which authorized new tv) for extension of corn- (educational). Additional uhf ch. 26 is now Pro- WVCG Coral Gables Fla.- Granted license to pletion 1957. posed. Comments are due Sept. 10. operate trans. by remote control from 223 Aragon Andalusia ,Ala.-Seeks mod. of cp PETITION FOR RULE -MAKING DENIED Ave. (which authorized new educational tv) for ex- KVAN Vancouver, tension of completion date to Oct. 1, 195e. Des Moines, Iowa -Commission denied petition Wash.-Granted license cov- WBIQ Birmingham, Ala.-Seeks mod. of cp by WGTV (TV) Des Moines, ch. 17, to shift edu- ering changing from employing DA -1 to DA -N; (which authorized new tv) for extension of cations) reservation in that city from ch. 11 to change studio location and operate trans. by completion date to Sept. 1. uhf channel, which was subject of rule making in remote control from 707!5 Main St., while using WISC -TV Madison, Wis.-Seeks mod. of cp Docket 11401. Comrs. Bartley, Doerfer and Lee non -DA. (which authorized new tv) for extension of com- voted for change in educational reservation as KDEF Albuquerque, N. M.- Granted license pletion date to Feb. 7, 1957. requested. covering change of frequency. KBVM Lancaster, Calif.-Seeks mod. of cp Following were granted extensions of comple- (which authorized new am) for extension of corn- July 20 Applications tion dates as shown: KFEL Pueblo, Colo., to pletion date. 9 -7 -56; KAIM Honolulu, Hawaii, to 12- 14 -56, con- WCAR Detroit, Mich. -Seeks mod. of cp (Which Accepted for Filing ditioned that program tests will not be corn- authorized changes in existing am) for extension Modification of Cp menced until KIKI Honolulu, goes on other fre- of completion date. quency and not licensed WERG Lynchburg, Va. -Seeks mod. of cp WDSU -TV New Orleans, La. -Seeks mod. of cp until KIKI is licensed (which authorized changes in existing tv) for ex- on other frequency and authority not to be con- (which authorized new am) for extension of strued as authority to use fin ant. which is part completion date. tension of completion date to Feb. 20, 1957. of am WKAR -TV East Lansing, Mich. -Seeks mod. of KVOO -TV Tulsa, Okla. Seeks mod. of cp tower and no change to be made in fm authorized new - ant. system until appropriate application is sub- cp (which authorized new tv) for extension of (which tv) for extension of com- mitted and completion date to Feb. 15, 1957. pletion date to May 1, 1957. approved and measurements re trans. KCEB (TV) Tulsa, Okla. -Seeks mod. of cp KELO -TY Sioux Falls, S. D. -Seeks mod. of cp Actions of July 18 (which authorized new tv) for extension of (which authorized facilities existing Following were granted extensions of corn - completion date. )or of completion to Dec. oletion dates as shown: KBMB -TV Bismarck, Renewal of Licenses N. D., to 2- 11 -57; WAGA -TV Atlanta, Ga., to Renewal of Licenses KPTL Carson City, Nev.; KOTS Deming, N. M.; 2- 10 -57. KAWT Douglas, Ariz.; KELY Ely, Nev.; KQUE KOBE Las Cruces, N. M.; KTNM Tucumcari, Following were granted authority to operate Albuquerque, N. M.; KSUB Cedar City, Utah; N. M. trans. by remote control: KELY from 1140 Ave. KLGN Logan, Utah; KTYL Mesa, Ariz.; KSEI Renewal of Licenses Returned "F ", East Ely, Nev.; KFJB from 133 E. Main St., Pocatello, Idaho; RHOB Hobbs, N. M.; KFTV KABQ Albuquerque, N. M. (Dated wrong.) Marshalltown, Iowa; KSAN from 1111 Market Paris, Tex.; KOKE (FM) San Antonio, Tex.; St., San Francisco, Calif.; WCNH from West Jef- KUSC (FM) Los Angeles, Calif.; WITJ (FM) ferson St. at Key St., Quincy Fla.; WJBC from Ithaca, N. Y.; KOZE Lewiston, Idaho; KRXK July 23 Applications 209 E. Washington St., Bloomington, ID. Rexburg, Idaho; KWRN Reno, Nev.; KLMX Clay- ton, N. M. Accepted for Filing Actions of July 17 Renewal of Licenses Returned License to Cover Cp Following were granted extensions for corn- KRFM (FM) Fresno, Calif.-Seeks license to pletion dates as shown: KTTS -TV Springfield, KPST Preston, Idaho (Dated after verification.) Mo., to 10- 17 -56; WKTF Warrenton, Va., to 11- KOVO Provo, Utah (Sec. H dated after verifi- cover cp which authorized changes in licensed 16-56. cation.) station. Remote Control Modification of Cp Actions of July 16 KSAN San Francisco, Calif.; WCNH Quincy, WBRC -FM Birmingham, Ala. -Seeks mod. of WMYN Mayodan, N. C.-Granted extension of Fla.; WJBC Bloomington Ill.; KFJB Marshall- cp (which authorized new fm) for extension of completion date to 9 -1 -56. town, Iowa; KELY Ely, N(ev. completion date. KWFC Hot Springs, Ark. -Granted extension WCRB -FM Waltham, Mass. -Seeks mod. of cp of completion date to 9-27 -56, conditions. (which authorized changes in licensed station) for July 20 Decisions extension of completion date. Action of July 5 WICC -TV Bridgeport, Conn. -Seeks mod. of WDAF Kansas City, Mo.- Granted authority to TV BROADCAST ACTIONS cp (which authorized new tv) for extension of operate trans. by remote control from 3030 Sum- By the Commission completion date to Feb. 1, 1957. mit St. KTAG -TV Lake Charles, La. -Seeks mod. of Actions of July 19 cp (which authorized new tv) for extension of RULE -MAKING PROPOSED CHANGES completion date to Feb. 1, 1957. July 25 Decisions Commission invites comments to following WNAO -TV Raleigh, N. C. -Seeks mod. of cp (which authorized new tv) for extension of corn- ACTIONS ON MOTIONS roposals for changes in tv table of assignments: pletion date to Nov. 1. Helena, Mont. -By Penn Engineering Co., WGLV (TV) Easton, Pa. -Seeks mod. of cp By Commissioner Robert E. Lee Bozeman, Mont., to delete ch. 12 from Helena (which authorized new tv) for extension of com- Telecasting Inc., Pittsburgh, Pa.- Granted mo- and add it to Bozeman. Helena would retain ch. pletion tion for extension of time to and including Aug. 10 and Bozeman would then have chs. 9 (edu- Errie, Pa-Seeks mod. of cp (which 13 to file exceptions to Initial Decision in ch. 11 cational), 12 and 22. As alternative proposal, authorized new tv) for extension of completion proceedings, Pittsburgh (WWSW Inc., et al.). Commission proposed to shift educational reser- date. Action July 19. vation in Bozeman from ch. 9 to 22. Comments Remote Control Aug. 22. By Chief Hearing Examiner are due WJBC -FM Bloomington, Ill. Charleston, S. C.-Proposal to assign ch. 5 in James D. Cunningham Columbia, S. C., by substituting either ch. 4 or Bill Mathis, Abilene, Tex. -Granted motion for ch. 7 in Charleston, which would require shifting July 24 Decisions continuance without date of hearing conference existing station WCSC -TV Charleston from ch. 5 now scheduled for July 24, re his am application to e(thar ch. 4 or ch. 7. Basic' petitioner in this BROADCAST ACTIONS and that of Key City Broadcasters, Abilene. case, Palmetto Radio Corp., permittee of station By the Broadcast Bureau Action July 19. WNOK -TV Columbia, ch. 67, requested ch. 5 to shifted from Charleston to Sandy Run, S. C. Actions of July 20 By Hearing Examiner Jay A. Kyle omments are due Sept. 10. Comr. Craven ab- KLBM La Grande, Ore.-Granted license cover- WPGA West Point, Ga.- Ordered that hearing tained from voting. ing changing ant.-trans. location and installation re application of WPGA for mod. of Cp, now Peoria, I11.-To Further Proposed Rul .- Making of new ant. and ground system. scheduled for Sept. 10, is hereby continued with- Docket 11749 to add ch. 31 to Peoria. Out - Following were granted extensions of comple- out date pending Commission action on WPGA's tand.ng rule- making in this proceeding would Va., July 16 "Petition to reconsider and appli- r Peoria to make it by tion dates as shown: WERG Lynchburg, to grant deintermix all-uhf deleting 15 KBVM cation, or in alternative, to dismiss application 25, 9- -56; Lancaster, Calit., to 10 -1 -56, con- only vhf ch. (8) and adding thus giving city ditions; WCAR Detroit, Mich., to 2- 11 -57, con- without prejudice." Action July 23. chs. 19, 25, 37 (educational) and 43. Additional ditions. uhf ch. 31 is now proposed. Comments are due By Hearing Examiner H. Gifford Irion Sept. 10. Comr. Doerfer abstained from voting. Actions of July 19 Taylor Bcstg. Co., Colorado Springs, Colo; Springfield, Ill. -To Further Proposed Rule- KHEN Henryetta, Okla.- Granted license' for Garden of the Gods Bcstg. Co., Manitou Springs, Colo.- Granted petitions for leave to amend their am applications; Taylor to reduce power re- quested to 1 kw on 1460 kc, D, and Garden of the Gods to reduce power requested to 100 w on 1490 kc, uni., and to effect slight change in trans. site and ant. height. Action July 20. By Hearing Examiner J. D. Bond on July 20 Homestead, Fla.- Issued order after first pre - NEGOTIATOR hearing conference re am applications of South Dade Bcstg. Co., J. M. Pace and Redland Bcstg. FOR THE Co., all Homestead, setting forth Schedule agreed upon as follows: preliminary or draft exhibits to be exchanged on or before Aug. 6; exhibits in PURCHASE AND ALLnEN KANDER final form to be exchanged on or before Sept. 24; hearing is continued from Sept. 11 to Oct. 3, and t/'I,nd a71, hearing of evidence shall be commenced on Oct. SALE OF 10. Ordered that for appeal purposes effective date of this order shall be release date (July 24). Action July 20. RADIO AND 1701 K Street N.W. Washington 6. D. C. NA 8.3233 WLBR-TV Lebanon, Pa. -By Memorandum 60 East 42nd Street New York 17, N. Y. MU 7-4242 and Opinion Order, denied June 25 motion to 35 East Wacker Drive Chicago I, Illinois RA 6.3688 reopen record filed by WHP Inc., Harrisburg, TELEVISION Pa., re application to transfer control of WLBR- TV from Lebanon Bcstg. Co., et al., to Triangle Publications Inc.; record in this proceeding is STATIONS reopened; transcript of oral argument upon mo- tion is made part of record; record is closed, and effective date of this Memorandum Opinion and mir Order for appeal purposes shall be release date (July 24). Action July 20. (Continues on page 101) Page 94 Irrly 30, 1956 BROADCASTING TELECASTING PR®PESSIIONAL CARDS i

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS necutive Offices Consulting Engineer PAUL GODLEY CO. 501 -514 Munsey Bldg. STerling 3 735 De Sales St., N. W. ME. 8-5411 -0111 National Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. Pilgrim 6 -3000 Woes and Laboratories Washington 4, D. C. 1339 Wisconsin Ave., N. W Telephone District 7.1205 Laboratories, Great Notch, N. J. ADams 4 -2414 ll, narr. 1 FCC!? Vashington, D. C. t!ember AFCCE 1/,n,her Member AFCCE .RECCE

:ommercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY 8, JONES Lohnes Culver L. Mgr. & Everett Dillard, Gen. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS NTERNATIONAL BLDG. DI. 7 -1319 MUNSEY BUILDING DISTRICT 74215 Engineering Bldg. 8 -7757 WASHINGTON, D. C. 1052 Warner Notional Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4. D. C. O. BOX 7037 JACKSON 5302 Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. Member .AFCCE Member AFCCE Member AFCCE Member AFCCE

PAGE, CREUTZ, rank H. McIntosh & Assocs. WELDON & CARR STEEL & WALDSCHMITT, INC. CONSULTING RADIO ENGINEERS RUSSELL P. MAY Consulting Communications Bldg. 1216 WYATT BLDG. 711 14th St., N. W. Sheraton Bldg. Rodio & Television 710 14th St., N. W. Executive 34670 Washington S, D. C. WASHINGTON, D. C. Washington C. REpublic 74984 Engineers 8, D. 303 Henry Washington 6, D. C. Dallas, Texas Whit. Stuart Bldg Metropolitan 8-4477 Mutual 3280 Swanks 1, Washington 5f ember .AFCCE 1001 Conn. Ave. 4212 S. Buckner Blvd. Member AFCCE Member AFCCE Member .AFCCE

ROBERT M. SILLIMAN KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON CONSULTING RADIO ENGINEERS John A. Moffet- Associate P. O. Box 32 CRestview 44721 1405 G St., N. W. 302 18th St., N. W. Hudson 3 -9000 INWOOD POST OFFICE Republic 7 -6646 WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Washington 5, C. JUSTIN 6108 D. Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE °

WILLIAM E. GEO. P. ADAIR ENG. CO. WALTER F. KEAN BENNS, JR. LYNNE C. SMEBY Consulting Radio Engineer Consulting Engineers AM -TV BROADCAST ALLOCATION ONSULTING ENGINEER AM -FM -TV 3738 Kanawha St., N. W., Wash., D. C. Radio -Television FCC A FIELD ENGINEERING Phone EMerson 2 -8071 4806 MONTGOMERY LANE Communications-Electronics 1 7 Riverside Road- RIvrside -2153 Box 2468, Birmingham, Ala. WASHINGTON 14, D. C. 167E Eye St., N.W., Washington, D. C. Riverside, Ill. Executive 3 -1230 Executive 34851 Phone 6 -2924 Oliver 2 -8520 Mnrsbw AFCCE (A Chicago suburb) Member AFCCE

ROBERT L. HAMMETT Vandivere, CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING CONSULTING RADIO ENGINEER Cohen & Wearn RADIO ENGINEERS Consulting Electronic Engineers 4900 Euclid Avenue 821 MARKET STREET 8401 Cherry St. Hiland 4-7010 612 Evans Bldg. NA. 8 -2698 Cleveland 3, Ohio SAN FRANCISCO 3, CALIFORNIA HEnderson 2 -3177 KANSAS CITY, MISSOURI 1420 New Yrk Ave., N. W. SUTTER 1 -7545 Washington 5, D. C. Member AFCCE

H. MULLANEY RALPH Consulting Engineer J. G. ROUNTREE, JR. VIR N. JAMES JOHN J. BITZER, SPECIALTY Consulting Radio Engineers Suite 298, Arcade Bldg., St. Louis 1, Mo. 5622 Dyer Street Directional Antenna Proofs Garfield 1-4954 2000 P St., N. W. Mountain and Plain Terrain "For Results in Broadcast Enyinudeg" EMerson 3266 Washington 6, D. C. AM -FM -TV 1316 S. Kearney Skyline 6 -6113 Allocations Applications Dallas 6, Texas Denver 22, Colorado Adams 4 -6393 Petitions Licensing Field Service

A. E. TOWNE ASSOCS., INC. TELEVISION and RADIO ENGINEERING CONSULTANTS It P' 420 Taylor St. SE VICE DI EC ®RY San Francisco 2, Calif. PR. 5 -3100

COMMERCIAL RADIO CAPITOL RADIO SPOT YOUR FIRM'S NAME HERE, by 77,440* Readers MONITORING COMPANY ENGINEERING INSTITUTE To Be Seen -making PRECISION FREQUENCY Accredited Technical Institute Curricula -among them, the decision owners and managers, chief MEASUREMENTS 3224 16th St., N.W., Wash. 10, D. C. station engineers and technicions- applicants A FULL TIME SERVICE FOR AM -FM -TV Practical Broadcast, TV, Electronics engi- home residence courses. for am, fm, tv and facsimile facilities. r. O. Box 7037 Kansas City, Mo. neering study and Write For Free Catalog, specify course. 1956 ARB Continuing Readership Study Member AFCCE Phone Jackson 3 -5302

BROADCASTING TELECASTING July 30, 1956 Page 95 CLASSIFIED ADVERTISEMENTS RADIO Payable in advance. Checks and money orders only. Deadline: Undisplayed- Monday preceding publication date. Display -Tuesday Help Wanted- (Coned) preceding publication date. Announcers Situations Wanted 202 per word-$2.00 minimum Help Wanted 25t per word - $2.00 minimum. Announcer, all around ability. Some commercial All other classifications 30$ word minimum inch experience required. No room for floaters, bad per -$4.00 Display ads $15.00 per credit risks, personality problems, drinkers. No charge for blind box number. Send box replies to Have congenial staff, want to keep it that way. Nice scenic area. Opening August 20. KMAN, BROADCASTING TELECASTING, 1735 DeSales St. N. W., Washington 6, D. C. Manhattan, Kansas. Arrucerms: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's rink. BaoAnasT- This is directed to high calibre, single men with nee TQ resew "c expressly repudiates any liability or responsibility for their custody or return. desire to learn and travel. Opportunity for two talent beginners in announcing plus. Travel paid. Two years contract $250 month. $25 raise every six months, housing, maid and duty transpor- RADIO RADIO tation. Airmail full details, picture, short tape. KSBK, CPO 186, Naha, Okinawa. Help Wanted Help Wanted- (Cont'd) Attention DJ's. Are you looking for an oppor- tunity to make more money? Do you want to Managerial Salesmen live in beautiful Florida? Top rated CBS sta- tion needs good DJ. $82.50 base for 40 hours, Manager -salesman for new rural day - plus talent. Send tape and complete background Carolina Sales executive with proven record; one of the to Manager, timer by August 25th. Prefer man whose wife can best known stations In the Great Lakes area WBSR, Pensacola, Florida. fill position of copywriting -office detail. Box 280A, long established and growing. offers an excep- Experienced staff announcer needed immediately. tional opportunity. Furnish complete information Good first Box 196A, pay. Possible PD opening for right per- Manager -salesman for competitive Virginia mar- letter. B.T. son. Prefer midwesterner, no floaters. Rush ket. Must be able to sell. Salary plus commission. Experienced salesman. Exceptional and solid deal. tape, details to WCRA, Effingham, Illinois. Terrific opportunity for right man. Box 302A, Midwest single market station. Long established B.T. network affiliate. Record must show evidence of Immediately. Two experienced announcers. One real sales ability. Full details in confidence. Box general man, strong on news . one for teen Sales manager -five figures earnings and excep- 237A, B.T. age program. Good salary plus additional income tional future for a "front- line" sales manager who available. Mail tape, photo, resume, and salary can sell, hire and inspire) with major in New requirement. WESO, Southbridge, Mass. England, write full please. Box 314A, B.T. Wanted -salesman for West Coast station. Top salary and commission. Box 281A, B.T. Immediate opening for experienced, versatile an- Assistant manager. Major midwest market. Ex- nouncer- strong on personality and showman- ship. Good perienced young man with proven sales ability We need top salesman . . . and sales manager salary, talent. Send audition, photo, to be active in programming, engineering and who likes to make money; to this man we can background information to Station WFDF, Flint, announcing supervi osi n. Emphasis upon sales. offer an exceptional financial future, Major in- Michigan. A permanent position with a future in a grow- deppendent in a New Jersey major. Box 315A, ing organization. Give all details including earn- BT. Program director vacancy at established inde- ing requirements in first letter. Box 334A, B.T. pendent station, Must be versatile on -air and have highest character as well as business ability. Sales manager- experienced-for top regional Wanted: Young aggressive salesman by 31 year Apply in writing with photo, tape and references. large old, 250 watt Mutual outlet station in Wisconsin. WFIN, Findlay, Ohio. station in Michigan market. Must be self Heavy on sports, music and news. At least 2 starter creative and know how to handle sales years experience staff. Send full resume in first reply. Box 345A, required. Immediate opening. WFRL,Freeport, Illinois, needs a competent. ex- Write Box 351A, B.T. perienced, mature announcer for general staff B.T. work. No sports, no DJ, no personalities. Sales manager wanted by leading station in area. Ideal opportunity open to aggressive, high calibre Straight salary and commission to the man that salesman. Straight salary and commission for Radio announcer-copywriter with experience. qualifies. This is a fine community and a rich right man. Wonderful community in rich market. WJWL, Georgetown, Delaware. Phone 2567. market. Send all information in first letter. Box Box 359A, B.T. 358A, B.T. Top rated kilowatt independent needs staff man 1_ Salesman, independent station in expanding or- to Program Director, KAWL, replace announcer entering college. Complete resume and tapes received by WMIX. Mt. orkNebreskatact Vernon, Illinois. PUT YOURSELF IN Salesman wanted .. can make up to $10,000.00 per year if you are the right man. Announcing Immediate permanent opening -announcer ex- THE MANAGER'S SHOES helpful but secondary contact WKUL, Cull- perienced, all phases. First phone preferred but man, Alabama. ... not essential. Submit full resume with tape. Al If you were the station manager and Scott, WNDB, Daytona Beach, Florida. needed to fill a vacancy on your staff, Account executive for music -news. Guarantee how would you go about It? Ask $125.00 per week (not draw), or 15% whichever Wanted: Announcer -engineer -first phone, strong friends, advertise, answer ads, or call is greater. No ceiling on earings. on disc jockey, for aggressive daytime indie. Most saleable Airmail tape and letter of background. Room 900, BROADCASTERS? Perhaps you would station on east coast. No restricted list. Two 1012 Baltimore Bldg., Kansas City Missouri. do all of these, but, as many station other salesmen presently making $12,000 per year. managers from coast to coast know, a Send full information to WLLY, Richmond, Vir- Technical call to BROADCASTERS is the best ginia. way to find exactly the right man in Chief engineer -announcer. 90 miles from New York. Box the shortest time. BROADCASTERS Announcers 283A, BT. promptly provides employers with West coast major market regional directional re- carefully screened applicants qualified Wanted -Glib DJ with sparkle and pep, bright quires first -class engineers. $110 weekly, 40 hours. to meet the job specifications, a pro- and breezy, adlib with flow and momentum, Advise full details including union affiliations. fessionally prepared resume of expe- clever quips, novel record intros wanted by sta- Box 308A, B.T. rience, and a report of reference in- tion in Ill., Mich., Wise., Upper N. Y. state, Penna. vestigation. Since preliminary process- area. $125. Box 625G, B.T. Engineer -announcers, one with first ticket. En- ergetic, ambitious married men 250 watt small ing has been completed, applicants Arkansas market. Box 350A, BT. are ready to be interviewed. This is Wanted: Combo man-must have first phone what employers like about our service. and announcing ability. Pleasant rural Penn- sylvania, good salary. Apply Box 191A, B.T. Chief engineer. Start as engineer- announcer. Op- portunity to become chief after brief trial period. That's why, if you're looking for a Contact Gene Ackerly, KCOW Radio, Alliance, better job, if you need more money, if Wanted: Announcer -third class ticket. All- Nebraska. you want more responsibility, or to live around experience in small station operation for new Ohio station. in a different climate, it will pay you Send tape. Box 275A, B.T. Engineer- September 1 -must know maintenance to investigate BROADCASTERS. It is some announcing -permanent -salary open. Announcer -salesman for progressive New Eng- Drunks and floaters don't apply . . . KWOC, frequently the most direct and the least land station Poplar Bluff, Missouri. expensive way to find a position which in metropolitan market. Salary and meets your particular requirements. commission. Box 340A, B.T. Permanent first class transmitter engineer, no announcing, no experience necessary. WAMS, Our reputation has been built on hap- Virginia station needs Wilmington, Delaware. pily announcer. 3 years mini- satisfying the need of employers mum experience. Salary open. Apply by letter. If and applicants. If you want to advance interested, Engineer 1st class phone, wanted for transmitter well ask for tape. Box 356A, B.T. operator at 50 kw RCA, tv transmitter. Vhf, chan- your career in TV or radio, we will nel, full power. Experience desirable but not WORK in your behalf to find the job Announcer -first phone for independent station. major requirement. Need car. $300.00 a month you seek. This is what applicants like Contact Program Director, KAWL, for 40 hour week with some overtime. Insurance York, Nebras- plan. Write to Chief Engineer, WCHS -TV, about our personal and confidential ka. Charleston service. 24, W. Va. Wanted: Experienced announcer for network sta- Wanted: Reliable engineer and announcer, first tion. Permanent. Contact Dr. F. P. phone. Short hours, 250 watt. Tape, photo and BROADCASTERS EXECUTIVE Cerniglia, Ra- salary expected. Contact C. W. Wright, Mgr. dio Station KLIC, Monroe, Louisiana. WGLC, Centreville, Mississippi. PLACEMENT SERVICE, INC. Good announcer with first class ticket. $300 per Wanted: Experienced transmitter engineer. Ex- 333 Trans -Lux Bldg. Washington 5, D. C. month to start. Excellent working conditions. cellent working conditions, 40 hour week. Car Contact necessary. Contact Chief Engineer, WDNC, Dur- Bill Vogel, KLOV, Loveland, Colorado. ham, North Carolina. RADIO RADIO RADIO Help Wanted - (Cont'd) Situations Wanted Situations Wanted-(Cont'd) Technical Managerial Announcers Engineer -experienced in operation of Western Attention Florida! What have you to offer a high Announcing graduate, some acting knowledge, Electric 506B -2 fm transmitter. Good salary qualified manager with 19 years of experience. high thin voice, desire to announce free, for ex- 40 -hour week. Write Chief Engineer, WITH-FM,for Operate under sound economy with constant perience. Tape, resume, photo. Box 322A, BT. Baltimore 3, Maryland. drive for increased sales. High qualifications. High references. Box 330A, BT. Experienced announcer seeking employment In NE. Strong DJ -news. Box 323A, BT. Technician with first class license. Some an- Salesmen nouncing preferable. Howard Hayes. WOKO Al- 3 years tv -9 years radio sports and staff-top bany, New York. play -by -play, all sports -desire to relocate by Successful salesman seeks more lucrative associa- September 15th. Location secondary Wanted: Radio engineer; first class radio -tele- tion. Radio -tv -seven years experience.... col- to oppor- lege graduate. Box 287A, BT. tunity. Over 5 years present position- address phone license; strong on maintenance. No op- all replies. Box 328A, B.T. 40 Apply Engineer, erating tricks. hours. Chief Salesman, DJ, sports. Six years experience. Radio Station WRIV, 1 East Main Street, River- Presently employed commercial manager, one Experienced, veteran, strong on commercials, DJ head, Long Island, N. Y. kilowatt indie. Married. Veteran, reliable. seek- and news, would like to work in northeast. Will ing larger market and income. Will work hard send tape, resume and photo. Box 337A, B -T. Programming- Production, Others and well to live comfortably. State salary first letter. Box 294A, BT. Newsman experienced with good voice. Must be 24, single, SRT graduate. 1 year experience. versed in writing, rewriting and reporting. East- Strong on news, DJ and selling commercials. ern independent. $100. Box 297A, B.T. Announcers Write original copy, shows. Also guitarist-folk- singer. Tape, resume, photo available. Box 338A, Wanted: Experienced newsman. Someone inter- Versatile announcer, experienced, top references, B.T. reliable, hard worker. Desires eastern metro - ested in making a permanent home in medium - politan city. Want to join station that offers a Must be experi- DJ, subtle punch. News, 3 years experience. Base- sized midwestern community. future. Send for tape, details. Box 215A, B.T. ball, basketball play -by -play. Box enced in all phases of news gathering and writ- 344A, BT. ing. Attractive salary for man willing to work Ten years experience. Presently employed one of nation's top markets. Permanent position with Former singing DJ 50,000 watt radio -show busi- and become part of expanding local station. Box opportunity. Consider all offers, including all - ness background-family man -presently em- 325A, BT. niggT.ht disc shows. References. Married. Box 239A, ployed staff announcer. 3 years experience. In- B terested in permanent position tv or radio as staff announcr -staff singer-possible kiddie show. Special-wanted. Sales promotion campaign (or- Award winning news director of regional network Box 346A, B.T. ganization or individual) wanted to put on a wants affiliation with major market indie. 15 years -political, sports, farm background. Air per - telephone deal on 50 -50 basis at radio station in sonality. Emphasis on local and state news cover- Attention CP, new and expanding stations. Ex- midwest. Write Box 355A, B.T. age. Can direct complete news operation. Box perienced announcer looking permanent posi- 241A, B.T. tion. Prefer Florida and south but not essential. Available September. Box 347A, BT. Promotion manager for midwest major network Exceptionally strong in both news and music in the first 60 markets. Depart- Four experience with teacher training in affiliate one of years Savoir faire fifteen A opportunity to grow college. Extremely dependable ... excellent ref- ... thanks to happy years in ment head status. great erences. Single but no drifter. Box 259A, B.T. the business. All around network experience as with a new expanding station. Box 357A, BT. announcer, host emcee, newscaster et al ... com- Sports director, play -by -play, pops DJ, news, mercials on all major networks . credits on to do all phases of program- sales, married. Presently employed, seeking request. . Available now. Prefer New York Program director larger market. Box 260A, BT. City, but will consider a reasonable offer. Box ming. Complete details and salary expected first 349A, BT. letter. WASA, Harve deGrace, Maryland. Experienced announcer wants to relocate in east- ern Pennsylvania or adjoining states. Versatile, (Continued on next page) Program director wanted. An opportunity for dependable, draft- exempt, good station refer- good experienced announcer to advance. WJWL, ences. Box 276A, BT. Georgetown, Delaware. Phone 2567. Announcer deejay, first phone, six years experi- ence, family, currently program director. Box Situations Wanted 279A, BT. Try me- broadcast school graduate, college radio The Hollywood Division Managerial experience. News, DJ, sports. Box 284A, BT. of "Atomic energy"-I've been likened to that phase, Successful sales manager, with program and news initial development has begun, future potential experience, seeks chance to manage small market "infinite ". Energetic announcer needs 1st job. the first. Box 285A, BT. operation. Box 288A. BT. Be GRANTHAM SCHOOL Announcer, good continuity writer. Recent grad- One of the best small- medium market managers uate of Midwestern Broadcasting School. Purdue in the business. Top record /references in man- graduate (B.S. degree). Box 286A, BT. agement, engineering, announcing, writing, and Attention small or medium market, southeast: OF especially sales. Spotless 11 year record radio and Announcer 6 years wishes to relocate. Union station, union scale or good paying position. tv. Dependable family man, age 31, excellent Presently employed, highly competitive, metro- planner, leader, workhorse. Worth far more than politan area. Box 290A, B.T. ELECTRONICS requirement, $7,500 plus %. Available minimum Football announcer. Top -rated Atlantic Coast Sept. Box 295A, B.T. conference regional network play -by -play. Avail- able for southeastern collegiate football this fall, moves to PD- am-tv. Network experience. Creative "shirt- on free -lance basis. References, tape, furnished. sleeve" executive. Opportunity important. Any Box 291A, B.T. new, larger charters location. Box 301A, B.T. Young man, 21. Three years college education. Ambitious. Pleasant personality. Box 303A, B.T. on East, experienced staffer, now in 65,000 market. Like part sales. Young, family man. Only per- July 30, 1956 sonal interview. Box 304A, B.T. Sports director after two and a half years at a Our new address in Hollywood: PEOPLE 50 kw is looking for a more sports- minded loca- RADIO -TV tion. Like it here fine but not enough sports activity. Have done Southern Association base- 1505 N. Western Ave. ball, college football and basketball. Present daily show is by far the top -rated in the area. (At Sunset Blvd. on Western Ave.) 306A, B.T. ARE OUR BUSINESS All offers considered. Box Hollywood 27, California Top morning man- deejay -employed- wishes to Employers and Employees alike relocate. Veteran -family. Box 309A, B.T. Grantham School of Electronics con- tinues its specialty of the BEST FCC benefit from our years of ex- Announcer available 2 weeks. Currently em- working both in and ployed midwestern kilowatt. Combo -will re- license training available. perience of references. Not drifter, locate anywhere. Best -Correspondence or Resident Instruction with the Broadcasting industry. drunk. Proven following. Details, photo, tape - available. Box 313A, B.T. Let us help you prepare for a brighter future with an FCC commercial op- experienced announcer- NATIONAL RADIO & TV Employed, dependable, erator's license. Send for our free deejay wants to relocate in Pennsylvania, Con- booklet telling how you can get your EMPLOYMENT SERVICE necticut, or New York. Available October 1st. References. Box 317A, B.T. FCC license quickly and make more 5th Floor money in radio and television broad- 1627 "K" Street, N. W. Announcer -DJ. 22, vet. Light experience. Desires resume available. Box casting. Washington 6, D. C. permanent move. Tape, 319A, BT.

July 30, 1956 Page 97 BROADCASTING TELECASTING RADIO RADIO TELEVISION Situations Wanted- (Coned) Situations Wanted- (Cont'd) Help Wanted -(Cont'd) Announcers Engineering position. 3 years chief, 2 years an- nouncing. Want permanent position, preferably Salesmen Commercial DJ, staff, experience, strong in news, Colorado or southwest. Box 305A, B -T. can operate board, references. Box 353A, B.T. Large vhf CBS midwest station has opening for Engineer, announcer, first class ticket, presently local salesman. Applicant must be college gradu- Florida. chief at fulltime network affiliate, competent ate under 35 years of age and with television. First class license sales training,g, graduate Amer- maintenance, good announce, DJ potential. Avail- Above average opportunities. Send complete ican Institute of Áír. Contact Thomas Aaker, 407 able immediately. Box de- E. 5th Avenue, Oakdale, Louisiana. 316A, B.T. tails and snapshot to Box 162A, B.T. Announcer -7 years experience including copy, Chief engineer 16 years experience administra- Television salesman, Iowa, CBS, vhf full power,. programming, traffic, record librarian. Desires tion, maintenance, construction. Graduate guarantee plus commission, send complete ex- progressive small station. Lou Emerson, 9426 C.R.E.I., member I.R.E. Married, sober hard work- perience, full details, Box 324A, B.T. Santa Monica Blvd., Beverly Hills, California. er. Best references. Interested chief progressive am or tv operator. Contact Box 354A, B.T. Announcers Versatile announcer, 1st class engineer, college graduate, 12 years experience. available August Programming- Production, Others Ist. Contact Jim Lynn, Westmore 6 -2551, Marlin, Announcer Texas. -director for CBS -TV affiliate, medium. Newsman -all phases. Nine years radio experi- market Pennsylvania market, about September ence. Married. Non-drifter. Box 335A, BT. 15. Send tape and complete resume. Box 298A, Announcer, first phone license. Five years ex- B -T. perience. Desires good permanent job announcer. Harry Massingale, 1930 S. Ridgewood, South Day- I've been called a "trouble maker" and "hard to tona. Florida. get along with" because I'm quick to spot fal- Wanted ... experienced energetic television an- lacies and raise a fuss about them. I've also nouncer. Must have ability to do convincing "on- been called the best director- producer -announcer camera" selling, good authoritative news de- Colored female: Broadcasting school graduate. in the area. As a salesman I netted the station livery, and clean cut astute personality. Send all phases of radio. Z. Palmer, 7948 Wabash, $10,000 in four months. I'm looking for a pro- tape, photo, and full information first letter. Chicago. gram director post where I can sink my teeth Location medium sized market in lower midwest. into station operation without fear of tender Box 326A, B.T. Broadcasting school graduate, 1st phone. Desires feelings ". Six years am and tv experience. Need connection tv engineering and radio DJ. Russ a "trouble maker"? Resume or personal inter- King size vhf in a wonderful southeastern vace- Randolph, 2219 N. Parkside Avenue, Chicago. view ... no tapes. Box 339A, B.T. tionland offers opportunity to experienced an- nouncer capable of earning $150 per week and up Available September. Six years staff experience, with base salary and talent arrangement. Send college graduate veteran, family. Prefer east TELEVISION resume and photo, we will request tape later if of Mississippi. Box 1867, Bisbee, Arizona. wanted. Box 336A, BT. Cadillac class country disc jockey with television Help Wanted Experienced announcer- director, emphasis on live experience. Sober. references. Available August commercial announcing, prefer man with direct- 15th. Call Chattanooga 5 -3300. ing experience. Commercial vhf located in col- Managerial lege town. Send photo, complete resume and salary to Sportscaster- news -staff : Strong play -by -play. 2 Program Director, KOMU-TV, Colum- years experience. BA in radio and journalism. Commercial manager-leading vhf station in- bia, Missouri. Vet. 26. Ed Turon, 3267 Lexington, Lorain, Ohio. terested in young, aggressive commercial man- Ph 63476. ager with sound business judgement and execu- Technical tive ability. Must have successful record local Technical and national sales, preferably some tv experi- ence. Base salary and incentive arrangement Need qualified engineer for permanent position offer excellent opportunity for right man in a in southwestern station. Excellent living condi- Experienced chief engineer- announcer with de- growing organization. Replies confidential. tions. No floaters. Give full details including gree. Box 292A, B -T. WSAV, Savannah, Georgia. minimum salary. Box 267A, BT.

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NORTHWEST HOLLYWOOD, CALIFORNIA 1440 North Highland HO 4 -7822 RADIO 8c CHICAGO, ILLINOIS 540 N. Michigan Avenue TELEVISION DE 7 -3836

OFICF I 1221 N. W. 21f Avm+u. WASHINGTON, Cl. C 1627 K Street N. W. SCHOOL I Portlund, Oregon CA J7246 RE 7 -0343

Page 98 July 30, 1956 BROADCASTING TELECASTING TELEVISION TELEVISION FOR SALE- (Coned) To settle estate will sell at reduced price Bolex H- Help Wanted- (Coned) Situations Wanted- (Coned) 16 Deluxe Pan Cinon 20 -60mm, Bolex Unimotion, Weston exposure meter, cases and large supply Technical Technical miscellaneous equipment. Third National Bank, Administrator of Estate of George W. Jobe, Rock- Need tv engineers. An experienced middlewest Former chief am station, desires a permanent, ford, Illinois. man to assist chief engineer at KELO -TV- responsible position, with progressive vhf station. KDLO-TV, Sioux Falls, S.D. Two tv technicians Presently employed at a maximum power, metro- for KDLO -TV, Florence, S.D. Direct replies in- politan vhf station. Experienced in all phases of WANTED TO BUY cluding qualifications, references, salary expected tv technical duties. Installation, maintenance. and returnable photo to N. L. Bentson, WLOL, and operational experience on all studio and Stations 554 Northwest Bank Building, Minneapolis, Min- xmtr. equipment, including RCA 3 -V film and nesota. live color cameras. Box 321A, B.T. Priced -right station wanted by responsible broad- caster with $25,000 initial investment. All replies Educational noncommercial station needs engi- Tv technican with four years experience, desires confidential. No brokers. Box 329A, B.T. neer experienced in control room operation and permanent position in either Ohio. Indiana or maintenance. Send resume of experience and Illinois. Family. Best references. Box 341A, B'T. Private sales. Oklahoma, Texas, Colorado, education with recent photograph. State mini- Arkansas, Missouri, Kansas. Ralph Erwin, Li- mum salary required. KRMA -TV, 12th at Welton Programming -Production, Others censed Broker, 1443 South Trenton, Tulsa. Streets, Denver, Colorado. Young woman with radio copywriting experience, Equipment Chief engineer -uhf experience General Electric graduating from college late August, desires start 12 kw- KSAN -TV, 1111 Market Street, San Fran- in tv. Box 277A, BT. Wanted: Used General Radio frequency monitor, cisco, California. J. Paterson. rf bridge 150' tower. Box 214A, B.T. If your production staff needs a responsible mar- Engineer 1st class phone, wanted for transmitter ried veteran who will receive his advance degree Wanted-console and microphones -also any operator at a 5 kw radio station with directional from a Big 10 university this August, please write other used broadcast equipment available. Box antenna at night on 580 kc. Experience not a Box 278A, B.T. 282A, B.T. major requirement. Do not need car but will be a Wanted -record library 45 rpm, popular and west- help. $300.00 a month for a 40 hour week with Cameraman, assistant director. Experienced all ern records Box 307A, some overtime. Insurance plan and profit shar- phases. Will relocate. Excellent references. Box only. BT. ing. Write to Chief Engineer, WCHS, Charleston 289A. B.T. Uhf coaxial cable used . . . state size ... age, 24, W. Va. condition and price. Box 32A, B.T. Director Competent craftsman. Success- -writer. Wanted to buy or trade 1 RCA 44 micro for 1 Operating supervisor. Full experience in construc- ful credits. Opportunity important. Any loca- Shure model 300 multi -impedance. XEWV, Box tion. operation and maintenance. New GE- tion. Box 299A, BT. 93, Calexico, California. equipped station. Send complete resume to Chief Engineer. WTTW, 1761 East Museum Drive, Chi- Experienced cameraman, floorman, married, Complete fm station equipment. All details first cago, Illinois. sober, reliable, now employed, desire change. lett.r. Pathfinder School of Radio, 737 11th Street, Box 320A, B.T. N. W., Washington, D. C. Five studio engineers. Experience desirable. Scale Director-handle switching, camera, etc. Expert $85.00 -$125.00 in 2t years. Permanent positions, film editor. Four years station experience. 27, INSTRUCTION Send complete resume to Chief Engineer, WTTW, hard -working. Excellent refer- 1761 East Museum Drive, Chicago, Illinois. married. Sincere, FCC license training- correspondence or resi- ences. Relocate anywhere. Box 333A, B.T. dence. Resident classes held in Hollywood and Washington. Beginners get FCC 1st class license Programming -Production, Others 1 ;¢ years experience. Cameraman and floor man- In 3 months. For details write Grantham School, ager. Presently employed, references. Married. Dept. B. 821 19th Street, N. W.. Washington. D. C. Experienced continuity writer for large eastern Desires position as cameraman or production. network affiliate. Forward copy samples and com- Relocate. C. E. McCabe, 810 S. St. Andrews Place, FCC first phone license. Start Immediately plete resume with salary requirements. Box Los Angeles, California. Guarantee coaching. Northwest Radio & Televi- 508G, B.T. sion School, Dept. B, 1627 K Street. N.W., Wash- 3 years tv experience all phases, film director, ington, D.C. Experienced news photographer for local sound editor, photographer. Shoot, process SOF. Organ- The National Academy of Broadcasting, America's and silent coverage. Must be able to process ized two operations. Family. Best references. pioneer professional school, places radio -tv an- small amounts of news footage. Some newswrit- Jerry Loper, 830 South Sheridan, Colorado nouncers, writers, producers. Send for list of Ing experience helpful. State salary require- Springs, Colorado. Melrose 4 -2844. alumni, positions held, and jobs available. 3338 ments with resume. Box 509G, B.T. 16th Street, N.W., Washington, D. C. FOR SAIE Experienced film editor, preferably female for large eastern vhf station. Must have television experience. Foward resume and salary require- Stations ments to Box 163A. B.T. Small market stations, priced at or near costs. Continuity director for major network vhf in Paul H. Chapman Co., 84 Peachtree, Atlanta. southwest. Must have proven writing ability, THANKS executive experienced or potential, thorough Construction permit. Will sell outrighft for knowledge of tv production as it affects writing. $2,250.00 or consider partnership. CP is for small Send complete background and salary require- market In upper midwest. Retail sales in county ments. Box 311A, B.T. 23 million. Box 230A, B.T. Top -flight girl wanted by central Pennsylvania tv Write now for our free bulletin of outstanding station to handle promotion and write commer- radio and tv buys throughout the United States. GENTLEMEN cial copy. Prefer someone with experience and Jack L. Stoll & Associates, 4958 Melrose Ave.. proven ability. Attractive salary for right person. Los Angeles 29, Calif. William M. Higley, General Manager of Contact Jim Curtis, WSBA -TV. York, Pennsyl- KVMA, Magnolia, Ark., says: . As vania. Equipment you know, we were able to sell them (news programs) in their entirety to one sponsor, RCA TT -5A high band transmitter, factor con- the First National Bank of Magnolia . . . Situations Wanted verted to air cooling. Box 310A, B.T. We believe that your personalized news- casts and your cooperation in preparing Managerial GE slide projector-type PF -3 -C, model 4- PF3 -C4. specific "pitches" to prospective sponsors Never used. Coast $2,750. Make cash offer F.O.B. is going to be one of the main reasons that 15, California. Executive, 35. Experienced promotional, coop Sacramento. KXOA Sacramento your service will be received so enthusi- sales. Former band leader- musician. College Self-supporting Leigh tower, 179 feet, available astically by stations all over the country. trained tv and radio. Idea producing shows. Box after October 31, 1956. Contact Radio Station We find that by tying -on your re- 352A, B.T. York. ports to our news items from the press WKNY, Kingston, New wire, we can create a very individuated Stabuine. Automatic voltage regulators ... brand style of news." Announcers new -in original cases. Type EM 6210Y- electro- 10KVA. Nominal output: 230 volts. Thad M. Sandstrom, General Manager of Sportscaster: Excellent play -by -play. Top reated mechanical. KSEK, Pittsburg, Kans., says: "We're Desires 3 phase. Input voltage range: 195 -225 V. 50/60 television and radio sport shows. good voltage range: 220 -240V. mighty proud of your service and our sports television and /or radio station position. cycles, 3 phases. Output listeners and sponsors are quite impressed." News and special events. On camera commercials. Output current: 25 amps. Mfg. by: Superior Elec- Presently employed. Box 293A, B'T. tric Co. Our price $495.00 each F.O.B., Jersey E. H. Keown, Manager, WQSN, Charleston, City, N. J. Surplus Merchandise Dealers. 408 S. C., says: "We are most enthusiastic Announcer-MC. Local success stories. Have own Communipaw Avenue. Jersey City, Zone 4, New about our Washington and foreign cor- show. Also direct. Box 300A. B.T. Jersey. respondent. Selling them across the board is no problem at all." Laurence News Features offers you your own staff of foreign correspondents, broad- casting over your station from the news cap- FOR SALE itals of the world- introducing themselves with your call letters and sponsors ID's -ex- Successful combination Radio and TV station located medium sized clusively in your area. The cost is so amaz- ingly low you will hardly believe it. market in Midwest. Priced under $1 million, Inquiries invited only from *Wire or write today for full informa- successful and financially qualified operators. NO BROKERS. Letters tion and an audition tape produced especially from snoopers, investigators, and curiosity seekers will not be answered. for your station. Only inquiries from reputable known purchasers who can fully identify Laurence News Features themselves will be acknowledged. Send replies to Box 331A, BT 245 E. 30th St. New York 16, N. Y. SERVICES RADIO RADIO ( Transcribed open end syndicated radio shows that Help local sponsors will buy. Eight big radio pro- Wanted- (Coned) grams: music, interviews, drama, children and Situations Wanted- (Cont'd) womens shows. All lengths. Realistically priced. Request details and audition tapes. Box 75872, EXPERIENCED ANNOUNCER Programming- Production, Others Sanford Station, Los Angeles 5, California. (No beginners) Chance to make good money while attend- EMPLOYMENT SERVICES ing 4 -Yr. University. Night shift top 5 kw Independent. Must be good DJ -News. ADVERTISING PROMO MANAGER General manager for new radio station in a small Send resume, references, tape, picture to: market in Alabama. Growing chain with ambi- KTRN, Wichita Falls, Texas. Ileavy radio.TV background -station . . . TV Film . . . tious plans for expansion requires the services of snot-Both administrative and creative . . . Sales and a settled family man with a steady employment client, direct mail. ado, exploitation and P.R., m.!. record. Must have strong sales background. chandising . . . Female, references. New York ana. Preferable age 28 to 48. Car required. There is Box 343A. BaT an excellent opportunity for advancement for the right man. Starting salary is $10,000 plus DISC JOCKEYS! percentage and potential earnings are to $16,000. Contact: Mr. Rick Brough, Director of Space and Tired of the Time Sales Personnel, Salesmen Unlimited beatin' your head against Agency, 15 East 40th Street, New York 18, New "I don't have any ratings" brick wall ? ?? TELEVISION York. Murray Hill 8 -1122. Want to murder your competition . with ratings, of course! For practically Help Wanted RADIO nothing, I am selling my private, success- ful formula of one of the highest ratings Wanted in a major market in the country. One Help Disc Jockey to a city! For details write WANTED: Announcer- Directors, to Box 246A, BaT Cameramen, Video and Maintenance Managerial Engineers -RCA Equipped. Send com- plete resume, pictures, tapes, and JIIIIIIIIIIIIIIIIIIl1III11111IIIIIII IIIIIIIIIIIIII IIIIIIIIIIIIIII IIIII III IIIIIIIIIIII salary expected for 48 hour week to: MANAGER SEEKING E. Program Director, WUSN -TV, Charles- ARE YOU .. . ton, S. C. OPPORTUNITY 5 as Prefer man strong in sales who has Experienced years radio en- Salesmen had experience as Manager or Sales gineer? Manager of medium size station, who would like to join group -owned sta- Thoroughly familiar with AM tions as Manager of Midwestern 5 and KW Independent ... in City of over FM operations, Western Elec- 500,000 population. Compensation tric equipment? Dynamic Salesman would be on salary and participation in profit plus many other benefits and Interested in becoming Chief En- unlimited opportunities for advance- ment. Send facts and photo. Box 348A, gineer at top independent in wanted by BaT major Eastern market -at top = salary? Salesmen Dominant Station! **AA YOU ARE? A golden (and we mean golden) op- Then us ! RICH REWARD tell everything .. Today portunity for one man who likes to sell Box 327A, BI' almost as much as eat -who doesn't like to take "no" for an answer-who believes FOR A 11IIIII IIII IIIIIIII IIIIIIIIIIIIIIIII IIIIIIIIIIII I IIIIIIIIIIIIIIIIIIIIIIIIIII III II II Ilr in himself and in what he is selling. Situations Wanted He'll be associated with WXEX -TV, the GOOD RADIO SALESMAN Anntruncers dominant station in Richmond, Peter. burg & Central Virginia. If you think : : : : :: Opportunity for 5 Star Sales- ATTENTION you measure up, we have all the ammuni- man. Stop grubbing for nickels and tion you'll need-top story, top pro- dimes and start digging for Dollar:. COUNTRY MUSIC STATIONS motion, top pay. Address reply to Irvin big covers Available o . . . Country IN- Artist Thoroughly Our mine the Metropolitan experienced all phases o( nouncing. Also severseve! a! 6200 St. years experience as FU and M Can write ronY. Abeloff, Broad Road, Richmond Detroit area of 41 million population. sell. produce Jingles. Best of equipment guitar, PA, wardrobe, car. Married, vet. Contact 28, Va. Liberal guarantee plus commission but Be. Box 332A. you must have some radio sales ex- Programming- Production, Others perience to qualify. Give complete Technical eeeeeeeeeeee!eeteeeeie!e;Geeieteteteeteg background and enclose a recent pic - e tare in your first letter. HOW TO GET AHEAD! Box 185A, BT e A clear thinker and self -starter, with the BROADCAST e creative know -how to stimulate interest e and close sales, seeks challenging job in ENGINEER **kenk* *A k * * **** e to operate mobile color TV Announcers te New York City with broadcasting outfit ri or ad agency. equipment. Must have at least two te Can lead well as follow. years black and white video control te as e experience. Some maintenance ex- te Man of experience, initiative and ability te TO THE e te perience desirable. Considerable COME e in radio -tv spot and station sales, sales e nation -wide travel involved from e development, promotion and merchan- g Philadelphia base. Liberal salary, INDIAN COUNTRY FOR dising. o benefits and expenses. Send com- e Excellent contacts. Top references. te e plete resume. REAL WAMPUM e Box 296A, BeT Box 250A, B.T Also American cash. Because of ex- uteeteuugeeeeeeeteeeees:eeguteeeeue pansion program, need three addi- tional staff members. Excellent future for all. Permanent. Paid insurance BUILDING? REORGANIZING? EXPANDING? program. Paid vacation. Extremely THE KEY to a profitable operation may be a fast growing area. 5,000 watts Inde- pendent. Top pay for the area. Only I -OTJALIFIED man on your staff at experienced personnel with top refer- ! -SUPERVISORY or MANAGEMENT level with ences need apply. Positions open: -successful DIVERSIFIED EXPERIENCE in Ì Chief Engineer- announcer; salesman, I -ENGINEERING, OPERATIONS, and SALES from some announcing; write- announcer. Send full particulars. Reply Merle H. I - license application to PROFITABLE OPERATION! i Tucker, KGAK, Gallup, New Mexico. I For resume, references, interview, write Box 342A, BaT l TELEVISION SERVICES FOR THE RECORD * * * *** * * * * ** * * * * * * * * * * * * * * * * ** Help Wanted-(Cont'd) Continues from page 94 Programming -Production, Others VERN KING ENTERPRISES - PRESENTS - * UPCOMING AUGUST ASSISTANT CUSTOM TAPED COMMERCIALS PROGRAM * Aug. 16 -17: RAB western managers' conference, * AT LESS THAN LOCAL COSTS Palo Alto, Calif. Aug. 17 -19: West Virginia Broadcasters' Assn., MANAGER TV * Any 10 one -minute commercials only late summer meeting, Greenbrier Hotel, White For major market West Coast station. * $5.00 recorded in our hi- fidelity sound Sulphur Springs, W. Va. Prime requirement is thorough back. * studios by experienced announcers on the Aug. Montana latest Ampex equipment. (72IPS). Tapes ualsmeeting Park Hotel, Glacier ground in film programming with knowl- * Park. * shipped same day copy is received. edge of encrent available feature and syn- SEPTEMBER dicated film packages, such as stars, story * Postage paid if order is accom- panied by check. Sept. 6 -7: RAB midwestern managers' conference. line, ratings, etc., since intelligent film French Lick, Ind. scheduling to be a duty. Also re- No charge for tape if returned in major Sept. 10 -11: RAB southern managers' conference, quire studio and remote operational back- 30 days. * Money back guarantee!!! Send Biloxi, Miss. ground, experience in film room oper- Sept. 11 -12: CBS Radio convention, Hotel Pierre, ating procedures and program department * orders to: New York. Sept. 13 -14: RAB northeastern conference, Sky - personnel assignments. Ability to make Post Drawer sound administrative decisions in program * VERN KING ENTERPRISES Office top, Pa. * RECORDING AND PRODUCTION 353 * Sept. 13 -14: Michigan Assn. of Radio -Tv Broad- manager's absence is imperative. Any ap- casters, Hidden Valley, Gaylord, Mich. plicant should be prepared to assume re- -DIVISION- Melbourne, Florida * * Sept. 24 -25: Louisiana Assn. of Broadcasters, an- sponsibility for the many and varied de- *. nual meeting, Shreveport, La. tails occuring to a program manager. * * * * * * * **** * * * * * * * * * * ****** * * For the right man desiring to make a OCTOBER move to the finest city on the West Coast INSTRUCTION Oct. 1 -3: National Electronics Conference & Ex- we are prepared to pay up to $10,000 per hibition, Hotel Sherman, Chicago. Oct. 4 -5: Central Region AAAA Meeting, Hotel year. Blackstone, Chicago. Box 224A, BST FCC let l'111/NE .LICENSES Oct. 7 -10: Western Region AAAA Meeting, Hotel IN'â TO 6 WEEKS Del Coronado, Coronado, Calif. WILLIAM B. O(:DEN -10th Year Oct. 8 -12: SMPTE semi -annual convention, Los FOR SALE 1150 W. Olive Ave. Angeles. Calif. Oct. 29 -30: Second annual RAB Nat 'l. Radio Ad- Burbank. vertising Conference, Waldorf- Astoria Hotel, Equipment - Reservations Ne.essary All Classes New York. Over 17041 Successful Students NOVEMBER Nov. 9: Calif. State Radio -tv Broadcasters' Assn., EMPLOYMENT SERVICES annual convention, Hotel Cliff, San Francisco. Nov. 27 -28: AAAA Eastern Annual Conference, SATELLITE OPERATORS Hotel Roosevelt, New York. Federal 2000mc video microwave FACTS ABOUT PEOPLE AND JOBS FOR NARTB CONFERENCES RADIO, TELEVISION, FILM, AND ADVERTISING system with 10 ft. parabolas. Region 5 (Minn., N. D., Sept. Nicollet Hotel For radio, television, film and advertis- East S. D., Iowa, 17 -18 Minneapolis Good working condition. Audio ing, we specialize in referring qualified Neb., Mo.) Region 7 Sept. Utah Hotel people to the jobs in which they can be (Mountain channel unit included. Now ac- States ) 20 -21 Salt Lake City of most value. Region 8 (Wash., Ore., Sept. St. Francis Hotel offers. Contact J. R. For best service, please be as complete Calif., Nev., Ariz., 24 -25 San Francisco cepting T. H., Alaska) as possible in your first letter or tele- Region 6 (Kan., Okla., Sept. Okla. Biltmore McKinley, KTVR, Denver, Colo- gram. Tex.) 27 -28 Okla. City Region 2 (Pa., Del., Oct. Shoreham Hotel rado. Palmer de Meyer, Inc. Md., W. Va., D. C., 11 -12 Washington 50 East 42nd Street Va., N. C., S. C.) New York 17, New York Region 1 (New Eng- Oct. Somerset Hotel land) 15 -16 Boston Paul Baron, Director for Radio- TV -Film- Region 4 (Ky. Ohio, Oct. Sheraton Lincoln Ndv. Mu 2 -7915 Ind., Mich., 1., Wis.) 18 -19 Indianapolis TOWERS Ad advance registration fees. Region 3 (Fla., Ga.. Oct. Dinkier- Resumes invited from qualified people. Ala., Miss., La., Ark., 25-26 Tutwiler RADtO- TELEVISION Tenn., P. R.) Birmingham .Antennas- Coosipl Cablc Tower Sales 8. Erecting Co. 6100 N. E. Columbia Blvd., Portland I1, Oregon BROA STING THE NEWSWEEKLY OF RADIO AND TELEVISION 1735 De Sales Street, N. W., Washington 6, D. C. WANTED TO BUY TE ELF CASTING Equipment PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE. 12 52 weekly issues of BROADCASTING TELECASTING S7.00 o 52 weekly issues and BROADCASTING Yearbook -Marketbook 9.00 Wanted y 52 weekly issues and TELECASTING Yearbook -Marketbook 9.00 v 52 weekly issues and both Yearbook- Marketbooks 11.00 RCA TV remote truck or equivalent con- Enclosed Bill taining two or three Image Orthicon

chains. Truck and equipment must be in name titre /position good condition. Send photos, equipment list and price. All replies promptly ac- company name knowledged. Box 201A, B -T address

dsy tons state o Please send so home address -- , FM TRANSMITTER AIR MAIL SERVICE AVAILABLE ON ALL SUBSCRIPTIONS AT POST- 2.5 to 10Kw. complete. Send details, 4'1 price and conditions to: Radio Pro - AGE COST. WEST COAST SUBSCRIBERS ADD $41.60 TO ANNUAL gramas de Mexico, S.A. Y.O. Box 1324 Mexico City, Mex. SUBSCRIPTION RATE. COST TO OTHER LOCALITIES ON REQUEST.

BROADCASTING TELECASTING July 30, 1956 Page 101 editorials

What Does the Advertiser Buy? ACCUSATION of the Federal Trade Commission that nine package goods manufacturers who have participated in the CBS "Super Market," NBC "Chain Lightning" and ABC "Mass Merchandising" and "Radiodizing" plans are indulging in discrim- inatory promotional practices raises anew the whole question of merchandising by broadcasters and other media. The FTC complaints, described as first of their kind, are not leveled against the networks for setting up the various plans where- by certain grocery store chains agreed to give special in -store dis- plays to products advertised on network stations in exchange for free store plugs on those stations. Instead, the complaint is lodged against the manufacturers who, the FTC charges, are through this procedure giving some stores favored treatment not available to other retail outlets for their merchandise. This, the FTC contends, is in violation of the Robinson -Patman Act which outlaws dis- criminatory allowances. It is not our purpose here to discuss the validity of the FTC complaints. Such organizations as General Foods, Coca -Cola, P. Dn s to BROADCASTING TELECASTING by Sld HU Lorillard and Hudson Pulp & Paper are competent to handle their own defense against any charge of illegal practice. and profitable network operation. They testified that local and na- Our concern is rather the whole concept of merchandising as it tional spot business would suffer if there were no option time be- applies to broadcast advertising. Certainly, there is nothing wrong cause valuable adjacencies would be lost. in a station or network using its own facilities to promote its own in- Station representatives, as we understand them, do object vigor- terests. There is every reason for a broadcaster to use airtime for ously to network representation of affiliated (as distinguished from audience promotion to attract more listeners for sponsored as well their owned and operated) stations in national non- network busi- as sustaining programs. But just as certainly, there is a point ness. They contend this gives the network opportunity to manipulate at which promotional activities depart from the area of what is and control virtually all desirable time. They complain, moreover, proper and become in effect concealed rate -cutting, by giving the about network use of fringe or non -option time, and of networks advertiser more than his contract entitles him to. selling time on a spot basis. Just where the dividing line should be drawn between what sales We know of no reputable representatives who advocate abandon- help a broadcaster ought to give his clients and what he should ment of networks or elimination of all option time. The representa- charge them for has not generally been determined. tives have a formidable organization -the Station Representatives Maybe the FTC hearings to be held this fall will help to clarify Assn. SRA did not appear before the committees of Congress to, this controversial question and to provide some guideposts for all urge any changes in the law or the rules. broadcasters to follow. We hope so. Meanwhile, we'd like to repeat Dean Barrow's group would be wise to recanvass the station -rep- an old warning about whether or not to give merchandising to sta- resentative relationship. If Dean Barrow's understanding of that tion clients without charge: When in doubt, don't! phase of the problem is as he portrayed it to the Celler Committee, we fear the worst on the study group's overall job. The Barrow Network Study 'The Public Is King' VERSHADOWED by the crush of inquisitorial activity at this kJ session of Congress has been the quiet "study" of the networks ELMER C. RHODEN, president of National Theatres, upbraids undertaken by the FCC's special staff headed by Roscoe L. Barrow, the nation's newspapers for committing journalistic suicide by the law school dean borrowed from the U. of Cincinnati. His staff giving what he describes as too much "free publicity" to radio and of a dozen has been probing, interviewing and button -holing people television. He based his observation on a survey of 16 newspapers in in all walks of tv. Questionnaires have gone to networks and sta- five metropolitan areas. tions. Groups representing just about every segment of tv have been Mr. Rhoden's survey is rather unorthodox. It measures "pub- asked, in closed sessions, to tell all. licity" which, we assume, means editorial content against paid ad- The only public notices about the study group have come in vertising. To wit: "Much to our amazement, we found news- infrequent announcements of personnel appointments and in corn- papers are building up their biggest competitor for the advertising ments which may have been dropped here and there by those inter- dollar, television and radio, with publicity running two to one for viewed, or when Mr. Barrow has been called upon to answer ques- paid advertising. At the same time motion pictures, using five tions of House or Senate committee members. (Dean Barrow or times as much ad space as television and radio, received publicity a member of his staff usually is present at all Hill proceedings.) and news on a ratio of 50% of advertising." Mr. Barrow almost invariably ducks when Congressional ques- We confess difficulty in following Mr. Rhoden's reasoning. Since tions are asked. He begs off on the ground that the study is in when do newspapers, notably in metropolitan areas, exchange edi- its preliminary phases, and that the group may have something to torial space for display advertising linage? report early next year, and by no later than June 30, 1957, when If Mr. Rhoden's philosophy were followed, we would have the its present $221,000 budget runs out. news columns filled with comments of department stores, as the But the dean was cajoled before the Celler Antimonopoly Sub- largest users of display space, and with columns of stuff about committee hearing a couple of weeks ago into making a statement proprietaries and laxatives, along with tooth brushes and trusses. that may have dire forebodings. He said that the basic complaint Conversely, the sports pages would be devoid of baseball, football, of station representatives "is that the option time provision gives the golf and amateur events, because these endeavors do little or no networks such an advantage that they [the representatives] are un- advertising. able to compete effectively with the networks." We are unfamiliar with newspapers that go out of their way to Our concern here is that Dean Barrow and his staff may not have give radio and television space just to help them along. We always adequate indoctrination on how the business of broadcasting func- had the notion, which not even Mr. Rhoden can shake, that news- tions. Station representatives are not licensees. They do not com- papers print what their subscribers demand. Otherwise they would pete with the networks. They represent their stations in the develop- lose circulation to those that do. ment and sale of national spot business. Could it be that Mr. Rhoden has overlooked the possibility The licensees -the stations themselves- appeared in large num- the public isn't as movie -conscious as it used to be and that new bers before the Senate Commerce Committee and testified that net- papers therefore have cut their "coverage" to maintain the editorial works are essential and that option time is a prerequisite to efficient balance that the public demands? Page 102 July 30, 1956 BROADCASTING TELECASTING NIBIC

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BUCKET WALTERS, platter- spinner deluxe, brings a New KMBC Selling Sound to KMBC -KFRM by punctuating com- mercials and chatter with clever piano backgrounds. Buckey's audience has grown steadily in just six short months, as is evidenced by this recent mail response: Two one- minute requests asking listeners to write in giving their age and the number in their family brought KFRM 3,653 replies. The only inducement was the promise of a printed Valentine cookie pattern. With this kind of audience action, it's easy to see how sponsors are sold re the on KMBC -KFRM!

SÉIIiìi gest JIM LEATHERS, Associate Farm Service Director, does an outstanding selling job on any item with a rural appeal. One recent experience points up the dramatic pulling power of Jim's personality: On his 6:45 a.m. program, a major fertilizer manufacturer offered a free stations highway atlas and fertilizer booklet. It was a regional promotion; with ten radio stations and farm papers being used, in addition to KMBC -KFRM. Cost-per- inquiry breakdowns showed KMBC -KFRM lowest with 90c ... other costs ranked from $1.12 to $12.16. Anot1 in the Heart example of KMBC -KFRM radio that sells as it serva , of the Nation! SAM MOLEN, KMBC -KFRM and KMBC -TV Sports Di- rector, oversees one of the most powerful radio sports services in the broadcasting business. In addition to his three daily radio and nightly TV sportscasts, Sam does a heavy schedule of special sports events, tournaments, etc.; and helps coordinate the major league baseball broadcasts of the Kansas City A's network which serves 47 stations in seven states from KMBC as key station. This is the second successful season for these broadcasts under the sponsorship of the Schlitz Brewing Company. Last year's ratings showed that 59.9% of the radio audi- ence in the Heart of America enjoyed baseball on KMBC -KFRM!

Radio advertising can "tell" or it can "sell." If your audience which were aired on a gimmick station. listens with only half an ear - distracted by gimmicks and Your commercials are staged amid a back drop of fresh, monotonous programming - chances are your commercial exciting, new program ideas ... a forceful format of New message is told rather than sold. Sounds that is daily capturing a bigger and bigger share of But - if you penetrate the buying consciousness of audience in the Heart of America. The latest Pulse shows your listeners with skillful commercial handling ... delivered vividly this trend to KMBC -KFRM programming. The in an atmosphere of good taste by personalities who are KMBC -KFRM gain in total rating points was more than known and respected by the audiences they serve ... thef three times that of the next station ... and two other major you have a formula for selling that reall ` gets results stations' in the market actually lost ground! And that's the kind of selling you ge on KMBC -KFRM! If you're after radio results, look to KMBC -KFRM to Example: In a recent mail pull promotio by a local savings deliver the. goods! Peters, Griffin, Woodward, Inc. can tell and loan company, KMBC -KFRM pulle 430 requests from you who, what, when, where and how to buy for maximum 15 commercials as compared to 275 fr m 17 commercials sales suçéess. KMßC0 Kansas City KFRM the State of Kansas

DON DAVIS, PETERS. íiRIFFIt:. 'First V -P and Commercial Mgr. 'WOODWARD. mt. JOHN SCHILLING, V -P and General Mgr. F.elw. Aawl Rep .wa.,., in the GEORGE HIGGINS, V -P and Sales Mme a MORI GREINER, Director of Televisic DICK SMITH, Director of Radio ... and in television, the Swing is to KM BC TV Kansas City's Most Popular and Most Powerful TV Station