Web Structure Mining: Exploring Hyperlinks and Algorithms for Information Retrieval
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Search Engine Optimization: a Survey of Current Best Practices
Grand Valley State University ScholarWorks@GVSU Technical Library School of Computing and Information Systems 2013 Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley Follow this and additional works at: https://scholarworks.gvsu.edu/cistechlib ScholarWorks Citation Solihin, Niko, "Search Engine Optimization: A Survey of Current Best Practices" (2013). Technical Library. 151. https://scholarworks.gvsu.edu/cistechlib/151 This Project is brought to you for free and open access by the School of Computing and Information Systems at ScholarWorks@GVSU. It has been accepted for inclusion in Technical Library by an authorized administrator of ScholarWorks@GVSU. For more information, please contact [email protected]. Search Engine Optimization: A Survey of Current Best Practices By Niko Solihin A project submitted in partial fulfillment of the requirements for the degree of Master of Science in Computer Information Systems at Grand Valley State University April, 2013 _______________________________________________________________________________ Your Professor Date Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley State University Grand Rapids, MI, USA [email protected] ABSTRACT 2. Build and maintain an index of sites’ keywords and With the rapid growth of information on the web, search links (indexing) engines have become the starting point of most web-related 3. Present search results based on reputation and rele- tasks. In order to reach more viewers, a website must im- vance to users’ keyword combinations (searching) prove its organic ranking in search engines. This paper intro- duces the concept of search engine optimization (SEO) and The primary goal is to e↵ectively present high-quality, pre- provides an architectural overview of the predominant search cise search results while efficiently handling a potentially engine, Google. -
Netscape Guide by Yahoo!
Netscape Guide By Yahoo! Now Available New Customizable Internet Information and Navigation Service Launched by Netscape and Yahoo! SANTA CLARA, CA and MOUNTAIN VIEW, CA -- April 29, 1997 -- Yahoo! Inc. (NASDAQ: YHOO) and Netscape Communications Corporation (NASDAQ: NSCP) today launched Netscape Guide by Yahoo!, a new personalized Internet navigation service designed to provide Internet users with a central source of sites, news and events on the Web. The Guide features customizable sections for several popular information categories, including Business, Finance, Entertainment, Sports, Computers & Internet, Shopping and Travel. Yahoo! plans to expand the service with additional categories in the future, including local information. Netscape Guide by Yahoo! replaces the Destinations section of the Netscape Internet Site and is immediately accessible through Netscape's Internet site (http://home.netscape.com), from the "Guide" button on the Netscape Communicator toolbar and from the "Destinations" button on Netscape Navigator 3.0. Users accessing Destinations will be automatically directed to Netscape Guide by Yahoo!. "Netscape Guide by Yahoo! gives Internet users quick and easy access to the most popular information areas on the Web, all from one central location," said Jeff Mallett, Yahoo!'s senior vice president of business operations. "It also provides Web content providers and advertisers a unique opportunity to reach targeted and growing audiences." "Accessible to the more than four million daily visitors to the Netscape Internet site and the over 50 million users of Netscape client software, Netscape Guide by Yahoo! will direct users to the online sites, news and information they need," said Jennifer Bailey, vice president of electronic marketing at Netscape. -
Brand Values and the Bottom Line 1 1
Brand Values and the Bottom Line 1 1. Why You Should Read This Guide 3 2. Common Obstacles to Avoid 4 3. Website Structure 7 4. Keyword Research 8 5. Meta Information 9 Contents 6. Body Content 11 7. Internal Site Linking 12 8. URL Equity 13 9. The Elements of URL Equity 14 10. Assessing URL Equity 15 11. The Consequences of Redesigning Without a URL Strategy 16 12. Migrating URL Equity 17 13. Summary 18 14. Appendix 1 19 15. Appendix 2 20 16. About Investis Digital 21 Brand Values and the Bottom Line 2 1. Why You Should Read This Guide Best Practices: SEO for Website Redesign & Migration outlines organic search optimization best practices for a website redesign, as well as factors to consider in order to maintain the URL equity during a domain or platform migration. This guide illustrates the common pitfalls that you can avoid in the redesign phase of a website, making it possible for a site to gain better visibility within search engines results. Additionally, Best Practices: SEO for Website Redesign & Migration explains the importance of setting up all aspects of a website, To do a deep dive including: directory structure, file names, page content and internal into SEO for website linking. Finally, we illustrate case study examples of successful site redesign and redesigns. migration, contact Reading this guide will set you up Investis Digital. for SEO success when you undergo a website redesign. The guide will We’re here to help. help you avoid costly errors and gain more traffic, leading to valuable conversions. -
Netscape 6.2.3 Software for Solaris Operating Environment
What’s New in Netscape 6.2 Netscape 6.2 builds on the successful release of Netscape 6.1 and allows you to do more online with power, efficiency and safety. New is this release are: Support for the latest operating systems ¨ BETTER INTEGRATION WITH WINDOWS XP q Netscape 6.2 is now only one click away within the Windows XP Start menu if you choose Netscape as your default browser and mail applications. Also, you can view the number of incoming email messages you have from your Windows XP login screen. ¨ FULL SUPPORT FOR MACINTOSH OS X Other enhancements Netscape 6.2 offers a more seamless experience between Netscape Mail and other applications on the Windows platform. For example, you can now easily send documents from within Microsoft Word, Excel or Power Point without leaving that application. Simply choose File, “Send To” to invoke the Netscape Mail client to send the document. What follows is a more comprehensive list of the enhancements delivered in Netscape 6.1 CONFIDENTIAL UNTIL AUGUST 8, 2001 Netscape 6.1 Highlights PR Contact: Catherine Corre – (650) 937-4046 CONFIDENTIAL UNTIL AUGUST 8, 2001 Netscape Communications Corporation ("Netscape") and its licensors retain all ownership rights to this document (the "Document"). Use of the Document is governed by applicable copyright law. Netscape may revise this Document from time to time without notice. THIS DOCUMENT IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND. IN NO EVENT SHALL NETSCAPE BE LIABLE FOR INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND ARISING FROM ANY ERROR IN THIS DOCUMENT, INCLUDING WITHOUT LIMITATION ANY LOSS OR INTERRUPTION OF BUSINESS, PROFITS, USE OR DATA. -
The Ultimate Guide to Web Hosting for Beginners. Don't Be
Welcome to the Ultimate Guide to Web Hosting for Beginners. Don’t be fooled by the name – this is a top-notch exhaustive resource, for new website owners and veterans alike, created by hosting experts with years of experience. Our mission: to help you save money and avoid hosting scams. Your part: please be kind and share this guide with someone. We made it to help you choose the right hosting, make the most of it and save big bucks on the long run. Here’s what this guide covers: VPS, Cloud and Dedicated hosting: types, pricing and technologies How to choose the right OS SEO and web hosting Installing WordPress in 5 easy steps The common dirty tricks of web hosting companies (and how to avoid them) The Most important features in shared web hosting To make the most of the information we’ve gathered here for you, we recommend taking these articles one at a time. Be sure to keep a notepad and a pen with you, because there will be some stuff you may want to write down. And now, 1. We hope you enjoy reading this guide as much as we had enjoyed writing it 2. Keep safe out there, and open your eyes to avoid scams and dirty tricks 3. Feel free to ask us anything. We’re at http://facebook.com/HostTracer 4. Please consider sharing your hosting experience with us on our community, at http://hosttracer.com Good luck! Idan Cohen, Eliran Ouzan, Max Ostryzhko and Amos Weiskopf Table of Contents Chapter 1: Introduction, and a Hosting Glossary ................................................. -
Package 'Rahrefs'
Package ‘RAhrefs’ July 28, 2019 Type Package Title 'Ahrefs' API R Interface Version 0.1.4 Description Enables downloading detailed reports from <https://ahrefs.com> about backlinks from pointing to website, provides authentication with an API key as well as ordering, grouping and filtering functionalities. License MIT + file LICENCE URL https://ahrefs.com/ BugReports https://github.com/Leszek-Sieminski/RAhrefs/issues Depends R (>= 3.4.0) Imports assertthat, httr, jsonlite, testthat NeedsCompilation no Encoding UTF-8 LazyData true RoxygenNote 6.1.1 Author Leszek Sieminski´ [aut, cre], Performance Media Polska sp. z o.o. [cph, fnd] Maintainer Leszek Sieminski´ <[email protected]> Repository CRAN Date/Publication 2019-07-28 08:40:02 UTC R topics documented: ahrefs_metrics . 2 ahrefs_reports . 2 rah_ahrefs_rank . 3 rah_anchors . 5 rah_anchors_refdomains . 8 rah_auth . 11 rah_backlinks . 11 1 2 ahrefs_metrics rah_backlinks_new_lost . 14 rah_backlinks_new_lost_counters . 17 rah_backlinks_one_per_domain . 20 rah_broken_backlinks . 23 rah_broken_links . 26 rah_condition . 29 rah_condition_set . 31 rah_domain_rating . 32 rah_downloader . 34 rah_linked_anchors . 36 rah_linked_domains . 39 rah_linked_domains_by_type . 42 rah_metrics . 45 rah_metrics_extended . 47 rah_pages . 50 rah_pages_extended . 52 rah_pages_info . 55 rah_refdomains . 58 rah_refdomains_by_type . 61 rah_refdomains_new_lost . 64 rah_refdomains_new_lost_counters . 66 rah_refips . 68 rah_subscription_info . 71 ahrefs_metrics Ahrefs metrics Description Description of Ahrefs -
Chapter 1 Web Basics and Overview
Chapter 1 Web Basics and Overview The Web is an Internet-based distributed information system. Anyone with a computer connected to the Internet can easily retrieve information by giving a Web address or by simply clicking a mouse button. The Web is a great way to disseminate information and making it available 24/7. Information can also be collected from Web users and customers through online forms. Maintainers and administrators can control and update Web content from anywhere on the Web. All these make the Web a powerful tool for mass communication, e-business and e-commerce. Compared with TV, radio, news papers, and magazines, putting the word out on the Web is relatively simple and inexpensive. But a website is much more than such one-way communication media. It can be a virtual o±ce or store that is always open and supported by workers from anywhere. Web service companies o®er free Web space and tools to generate simple personal or even business Web pages. But, well-designed and professionally implemented websites are much more involved. Even then, expertly produced websites are still much more cost-e®ective than other means of mass communication. For business and commerce, the cost of a website is negligible when compared to building and operating a brick-and-mortar o±ce or store. Once in-place, a website is a store that never closes and that is very attractive. People take great pains in building an o±ce or store to project the right image and to serve the needs 7 8 CHAPTER 1. -
Lecture 18: CS 5306 / INFO 5306: Crowdsourcing and Human Computation Web Link Analysis (Wisdom of the Crowds) (Not Discussing)
Lecture 18: CS 5306 / INFO 5306: Crowdsourcing and Human Computation Web Link Analysis (Wisdom of the Crowds) (Not Discussing) • Information retrieval (term weighting, vector space representation, inverted indexing, etc.) • Efficient web crawling • Efficient real-time retrieval Web Search: Prehistory • Crawl the Web, generate an index of all pages – Which pages? – What content of each page? – (Not discussing this) • Rank documents: – Based on the text content of a page • How many times does query appear? • How high up in page? – Based on display characteristics of the query • For example, is it in a heading, italicized, etc. Link Analysis: Prehistory • L. Katz. "A new status index derived from sociometric analysis“, Psychometrika 18(1), 39-43, March 1953. • Charles H. Hubbell. "An Input-Output Approach to Clique Identification“, Sociolmetry, 28, 377-399, 1965. • Eugene Garfield. Citation analysis as a tool in journal evaluation. Science 178, 1972. • G. Pinski and Francis Narin. "Citation influence for journal aggregates of scientific publications: Theory, with application to the literature of physics“, Information Processing and Management. 12, 1976. • Mark, D. M., "Network models in geomorphology," Modeling in Geomorphologic Systems, 1988 • T. Bray, “Measuring the Web”. Proceedings of the 5th Intl. WWW Conference, 1996. • Massimo Marchiori, “The quest for correct information on the Web: hyper search engines”, Computer Networks and ISDN Systems, 29: 8-13, September 1997, Pages 1225-1235. Hubs and Authorities • J. Kleinberg. “Authoritative -
Webpage Ranking Algorithms Second Exam Report
Webpage Ranking Algorithms Second Exam Report Grace Zhao Department of Computer Science Graduate Center, CUNY Exam Committee Professor Xiaowen Zhang, Mentor, College of Staten Island Professor Ted Brown, Queens College Professor Xiangdong Li, New York City College of Technology Initial version: March 8, 2015 Revision: May 1, 2015 1 Abstract The traditional link analysis algorithms exploit the context in- formation inherent in the hyperlink structure of the Web, with the premise being that a link from page A to page B denotes an endorse- ment of the quality of B. The exemplary PageRank algorithm weighs backlinks with a random surfer model; Kleinberg's HITS algorithm promotes the use of hubs and authorities over a base set; Lempel and Moran traverse this structure through their bipartite stochastic algo- rithm; Li examines the structure from head to tail, counting ballots over hypertext. Semantic Web and its inspired technologies bring new core factors into the ranking equation. While making continuous effort to improve the importance and relevancy of search results, Semantic ranking algorithms strive to improve the quality of search results: (1) The meaning of the search query; and (2) The relevancy of the result in relation to user's intention. The survey focuses on an overview of eight selected search ranking algorithms. 2 Contents 1 Introduction 4 2 Background 5 2.1 Core Concepts . 5 2.1.1 Search Engine . 5 2.1.2 Hyperlink Structure . 5 2.1.3 Search Query . 7 2.1.4 Web Graph . 7 2.1.5 Base Set of Webpages . 9 2.1.6 Semantic Web . -
100+ Free SEO Tools & Resources
100+ Free SEO Tools & Resources Keyword Tools ● Keywords Everywhere Great keyword tool Chrome and Firefox extension. (now paid) ● Answer The Public Aggregated view of the questions asked to Google & Bing. ● Keyword Keg Another free keyword tool, you can import lists and export 20 results. ● Wordtracker Scout Displays what articles are about on keyword cloud. ● LSI Graph Generate a list of semantically related keywords and best performing content. ● Google Trends Compare one keyword to another over time ● Keyword Finder Uses Google's autocomplete API to find many keywords. ● KeywordTool.io An alternative to Google keyword planner. ● Merge Words Takes words from 3 lists and merges them together into one. ● Cognitive SEO Keywords Analyze keywords and get suggestions. ● Seed Keywords Grow your own seo keywords from suggestions from your friends. ● Keyword Density Checker Remember to write for people, not SEO, don’t overoptimize. Keyword Rankings ● Small SEO Tools Rank Checker Check rankings of up to 10 keywords at a time. ● Hoth Rankings Tracker Check 10 keywords ranking daily. ● Can I Rank Explains the opportunities and benefits of ranking for certain keywords Backlink Tools ● Ahrefs Backlink Checker Free version of Ahrefs' backlink checker tool. ● Open Link Profiler Fast backlinks and a lot more info worth investigating. ● Check My Links Chrome plugin to check pages for broken links. ● Search Queries for backlink prospecting ● Guide to getting backlinks Lots of great ideas for obtaining a good link or two. ● Help A Reporter Be a reference for reporters looking for answers. Image Optimization ● GeoImgr Image geotagging, add GPS info to photos online. ● EXIF Editor A program for download that allows you to edit EXIF data of images. -
Internet Multimedia Information Retrieval Based on Link
Internet Multimedia Information Retrieval based on Link Analysis by Chan Ka Yan Supervised by Prof. Christopher C. Yang A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Philosophy in Division of Systems Engineering and Engineering Management ©The Chinese University of Hong Kong August 2004 The Chinese University of Hong Kong holds the copyright of this thesis. Any person(s) intending to use a part or whole material in the thesis in proposed publications must seek copyright release from the Dean of Graduate School. (m 1 1 2055)11 WWSYSTEM/麥/J ACKNOWLEDGEMENT Acknowledgement I wish to gratefully acknowledge the major contribution made to this paper by Prof. Christopher C. Yang, my supervisor, for providing me with the idea to initiate the project as well as guiding me through the whole process; Prof. Wei Lam and Prof. Jeffrey X. Yu, my internal markers, and my external marker, for giving me invaluable advice during the oral examination to improve the project. I would also like to thank my classmates and friends, Tony in particular, for their help and encouragement shown throughout the production of this paper. Finally, I have to thank my family members for their patience and consideration and for doing my share of the domestic chores while I worked on this paper. i ABSTRACT Abstract Ever since the invention of Internet World Wide Web (WWW), which can be regarded as an electronic library storing billions of information sets with different types of media, enhancing the efficiency in searching on WWW has been becoming the major challenge in the Internet world while different web search engines are the tools for obtaining the necessary materials through various information retrieval algorithms. -
Web Content Management
Electronic Records Management Guidelines Web Content Management Web Content Management Summary The impact of technology on government not only affects how government agencies complete tasks internally, it also influences the way those agencies interact with the public at large. The popularity of the Internet has resulted in government agencies growing increasingly reliant on websites to meet the information needs of citizens. As a result, agencies need to manage their web content effectively to ensure that citizens are able to find the information they want easily and are able to determine if it is accurate and current. Web content management makes government accountable. Because websites may contain records that document government activity and the use of tax dollars, just as any paper record does, government agencies must manage web content with a carefully developed and implemented policy. Therefore, each agency should develop a plan for the management of public records maintained on its website. The plan should integrate into each agency’s overall records management program. Legal Framework For more information on the legal framework you must consider when developing a web content management strategy refer to the Legal Framework chapter of these guidelines and the Minnesota State Archives’ Preserving and Disposing of Government Records1. Particularly the specifics of the: Official Records Act [Minnesota Statutes, Chapter 15.172] which mandates that government agencies must keep records to maintain their accountability. Agencies using the web for business should have a records management plan that explicitly addresses proper handling of records posted online. Records Management Act [Minnesota Statutes, Chapter 138.173] which indicates, like other records, your website records must be maintained according to established records retention schedules.