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AXMEDIS Brochure Automating Production of Cross Media Content for Multi-channel Distribution www.axmedis.org AXMEDIS Framework (Business-to-Business) and B2C (Business-to- Consumer) levels; The AXMEDIS Framework is an open solution which builds to different devices such as PC, PDA, interactive TV on technologies and tools to: (i-TV), set-top box (STB), mobiles, etc.; reduce costs and increase efficiency for content with different transaction models on the same channel repurposing, processing, management, production, and for the same kind of content (pay per play, protection, and distribution; subscription, with a large set of conditions, etc.); offer effective automation for: using new methods and tools for flexible and integrating Content Management Systems (CMSs) interoperable Digital Rights Management (DRM) with distribution systems by automating the in order to facilitate a smooth transition from paper repurposing, communication and maintenance of contracts to digital licenses; content and information; exploiting MPEG-21 REL (Rights Expression managing content gathering and ingestion processes Language) with specific extensions and from local / remote CMSs as well as file systems; enhancements; managing workflow processes at content-factory supporting different business and transaction models level and between content-factories with the support and their integration; of OpenFlow and BizTalk; integrating different DRM models such as MPEG-21 processing and adaptation supporting parallel REL and ODRL OMA (Open Mobile Alliance). processing, GRID technology, and optimisation support the whole value chain, including composition, techniques; repurposing, packaging, integration, aggregation, allowing content production on demand, VOD and synchronisation, formatting, adaptation, transcoding, IPTV; and indexing. Additional features include the integration allow the convergence of several media and of both protected and non-protected components within interoperability of content to enable multi-channel an object, definition of relationships with other resources, distribution. In more details the framework supports metadata integration and remapping/transcoding, content distribution: protection, license production and verification; on different channels such as satellite data broadcast, harmonise B2B and B2C areas for DRM, bringing DRM Internet, cellular/mobile network, wireless and models into the B2B area, supporting production and traditional media support such as CDs and DVDs; protection models across the whole value chain; via different communication technologies, particularly integrate B2B, DRM and content production and with controlled Peer-to-Peer (P2P) for both B2B distribution with P2P at both business and consumer levels. AXMEDIS Architecture AXMEDIS Content Model applications in the factory and among geographically distributed factories, etc. The AXMEDIS Factory is AXMEDIS content model is designed to support all types scalable and can satisfy the needs of small and large of cross-media content; from simple media files such as content producers, integrators, and distributors. The video, audio, images to complex groups such as SMIL and factory is fully supported by tools for automating the HTML presentations with images, video, documents, text, production process as well as performing manual games, etc. It can be used for a large set of applications, editing; from leisure, education, entertainment, infotainment to AXMEDIS P2P and distribution tools, AXP2P: for the management of protected content for government, automating the content publication and acquisition in the healthcare, business, etc. The AXMEDIS model allows business area allowing the interconnection of AXMEDIS enforcing a high level of interactivity into your content by Factories by means of the secure and legal P2P integrating SMIL and HTML technologies with scripting tools, AXEPTool, based on BitTorrent technology and capabilities. AXMEDIS content and players may work AXMEDIS. The tools in this area also allow scheduling with the full set of content formats and with the full set of of content distribution and publication towards multiple content processing capabilities. channels and P2P; AXMEDIS is an open format capable of integrating any kind AXMEDIS Players for several different platforms (PC, of metadata from the native Dublin Core to other custom PDA, mobiles, Mozilla Plug in to insert into WEB pages, metadata for identification, classification, categorisation, Active X to insert in IE web pages and other tools, indexing, description, annotations, and protection STB, PVR, HDR, for IPTV, DVB-T, DVB-S). They can aspects. The AXMEDIS format allows the combination be customised in terms of GUI and look and feel for of content components and their secure distribution in distributing and sharing AXMEDIS and non AXMEDIS respect of intellectual property rights, supporting a large content among final users with the support of DRM and variety of DRM rules and models according to concepts P2P tool; Players include the capabilities of playing more of interoperability among DRM models (mainly, but not than 200 formats of video, audio, images, documents only, based on MPEG-21 and OMA, with both binary and and SMIL, HTML, FLASH, MPEG-4. They can also XML formats). AXMEDIS is open to all DRM models and include scripting capabilities; solutions. Key Components AXMEDIS DRM tools: to enforce DRM on content distribution. It has supports for user and tools registration, AXMEDIS Content Production tools, AXCP: for certification, authentication and supervising, attack automatically producing and repurposing any content detection, monitoring all the activities performed on and cross media content. Exploiting legacy CMSs, the AXMEDIS content on AXMEDIS players and tools, programming and scheduling the production processes processing licenses, managing black lists, and collecting in extended AXMEDIS JS language, processing and reporting the information about content usage and metadata, composing and formatting content, producing rights exploitation, etc., for business purposes and/or licenses to harmonise the production with workflow for statistical reasons. Content Processing Metadata repurposing, adaptation, transcoding; Content composition, formatting, layout, styling; AXMEDIS framework and the AXMEDIS Content Communication with databases, P2P and distribution Processing (AXCP) based on GRID technology offer servers via several protocols; automated features and functionalities, supporting Content packaging: MPEG-21, MXF, OMA, newsML, convenient scripting interface and integrated development ATOM, ZIP, etc.; tools to automate integrated activities of: Content Protection via several algorithms; Content Ingestion and Gathering; Content DRM with MPEG-21 and OMA, with tracking Content Storage and Retrieval; and reporting rights exploitation; Content Processing, repurposing, adaptation, Content Licensing; transcoding for text, docs, images, audio, video, Content Publication and Distribution toward multiple multimedia, XML, SMIL, HTML, styles, MXF, NewsML, channels; MPEG-4, etc.; Workflow management integration with BizTalk and OpenFlow. Access to the AXMEDIS Framework AXMEDIS Affiliation The AXMEDIS Framework consists of a set of tools, li- With the AXMEDIS Affiliation, industrial participants can: braries, manuals, specification, test cases, server tools, access the AXMEDIS Framework which can be used reports, technical notes and promotional material. All of to set up and enhance production, protection and these, along with their source code, are accessible to Af- distribution facilities/platforms in a simple and cheap filiated Partners. manner; You can use it to setup and build simple as well as com- adopt standard models (e.g. MPEG-21) for content plete applications and services in the area of content re- and licenses modelling and hence adding DRM in your purposing, production, protection and distribution. With content business; the flexibility of AXMEDIS dynamic plug-in technology, establish contacts with other business partners you can customise your applications and processes ac- interested in exploiting similar technology; cording to your needs. The same plug in can be used on obtain greater control on the content usage; authoring, production tools and players. create customised AXMEDIS players for PC, PDA, mobiles and STB; AXMEDIS Framework is open: exploit and trial innovative business models that can be AXMEDIS focuses on interoperability and openness enforced on a distribution channel with management of content model and interoperability of DRM models, of rights and obtain reports on exploited rights of the including multi-channel distribution; multimedia content distributed. AXMEDIS specification is public and accessible from AXMEDIS portal. Its use is royalty free; With the AXMEDIS Affiliation, research institutions can: source code of the AXMEDIS Framework is accessible access the AXMEDIS Framework to build different via the AXMEDIS Affiliation programme. The affiliation solutions and applications to cover the needs of the fee is affordable for all. Alternatively affiliation can also value chain actors and tested with low effort; be offered in return for contributions to improve and/or improve visibility, promote and produce algorithms and tools that can be used for content processing and extend the AXMEDIS Framework; modelling, and can be integrated into the framework; AXMEDIS plug-in technology is public. The specification add
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