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[email protected] Pitch Publicity Danny Wuerffel Hosts 9th Annual Desire Cup “Rivalry for a Cause” at Florida- Georgia Football Game Weekend Benefiting Desire Street Ministries ATLANTA (Sept. 12, 2019) – With a powerful vision and some friendly competition, former University of Florida quarterback and Heisman Trophy winner, Danny Wuerffel will host the 9th Annual Desire Cup golf and gala fundraiser on Oct. 31-Nov. 1 to benefit Desire Street Ministries. Set during the Florida-Georgia football game weekend, the Desire Cup presented by Pilgrim’s will be held at TPC Sawgrass to unite celebrity Gator and Bulldog athletes as well as sports fans across divisional lines to positively impact under- resourced communities. “It’s encouraging to see rivals and teammates come together for a purpose,” said Wuerffel who led the Gators to their first-ever national championship in 1996 and is now leading Desire Streets Ministries as executive director. “The Desire Cup is turning one of the most famous college football rivalries into a meaningful and impactful cause, empowering multiple communities throughout the southeast.” Desire Street started as Bible study and tutoring center in New Orleans nearly 30 years ago. Since its humble beginnings, the organization has expanded its mentoring to ministry leaders in neighborhoods across the southeast. With its headquarters based in Atlanta, Desire Street works to revitalize disadvantaged neighborhoods through spiritual and community development. By directly partnering with organizations that lead this demanding work, Desire Street provides wisdom and encouragement to develop thriving and sustainable ministries that can survive in the long-term to affect positive transformations.