HELP US FIGHT FOR LIFE. CRITICAL CARE O th Ai r adiothon for SASKAT CHEWAN Presented by April 21 & 22, 2021 SPONSORSHIP OPPORTUNITIES www.criticalcareontheair.ca Make a difference in the lives of Saskatchewan people. Join us for Critical Care on the Air radiothon in support of STARS. Join us for the first everSTARS radiothon in Saskatchewan! For 12 hours each day on April 21 & April 22, 2021, we will be raising critical funds to be there for the next patient in need. We will be broadcasting on 28 stations across the entire province of Saskatchewan. GIVE BACK TO YOUR COMMUNITY WHILE PROMOTING YOUR ORGANIZATION. Sponsoring the Critical Care on the Air radiothon is a unique opportunity for your organization to give back to your community while helping STARS be there for the next patient. Your support will help create a successful event, while ultimately ensuring Saskatchewan residents continue to have access to quality medical care and transport when they need it most. In turn you’ll gain meaningful recognition in front of engaged listeners in front of engaged listeners on the radio and online during the 2 day event. Sponsorship opportunities can be customized to your needs based on budget, organization goals and staff engagement. Contact us today to be part of this exciting event. The following is a list of broadcasters and associated stations that have confirmed to broadcast Saskatchewan’s first Critical Care on the Air radiothon initiative: Jim Pattison Broadcast Group Harvard Broadcasting Golden West CHAB 800 (Moose Jaw) 900 CKBI (Prince Albert) 620 CKRM (Regina) Mix 103.9 (Moose Jaw) 101.5 The Beach (Prince Albert) 104.9 The Wolf (Regina) CKSW 570 (Swift Current) Power 99 (Prince Albert) GX94 (Yorkton) The Eagle 94.1 FM (Swift Current) 105 CJVR (Melfort) Bell Media CJ 1150 (Estevan) 750 CKJH (Melfort) Pure Country (Regina) 107 Bolt FM (Humboldt) 1050 CJNB (North Battleford) CTV (Regina) Rawlco Magic 103.5 (Weyburn) Q98 (North Battleford) C95 (Saskatoon) 93.3 The Rock (North Battleford) 650 CKOM (Saskatoon) Saskatoon Media Group Rock 102 (Saskatoon) CJWW 600 (Saskatoon) Jack FM (Regina) 98 Cool (Saskatoon) 980 CJME (Regina) Z99 (Regina) Thank you to our Critical Care on the Air partners: Thank you to our Critical Care on the Air partners: PRESENTING SPONSOR DIGITAL MEDIA SPONSOR $50,000 $10,000 (ONE OPPORTUNITY AVAILABLE) PER DAY (ONE OPPORTUNITY AVAILABLE) By supporting the Critical Care on the Air By supporting the Critical Care on the Air Radiothon as a Presenting Sponsor, you will Radiothon as Digital Media Sponsor, you receive: will receive: Exposure across 28 radio stations and online portals Recognition throughout broadcast as social media with 6 competing broadcasters; sponsor; Your name/logo as presenting sponsor included in Coverage across the province through sponsored social the event name, logo and branding materials such as media ads and online promotions; website, online, print, etc.; Recognition on digital promotions; Verbal recognition throughout broadcast and included Opportunity to have staff volunteers answer donation in event name “Critical care on the air presented by…”; calls during broadcast; Option for pre-recorded interview to air during Opportunity to develop a hashtag related to event and broadcast; sponsor; Opportunity to have staff volunteers answer donation Logo on website and printed materials; phone calls; Recognition through STARS social media; Recognition through STARS social media (one static Included in post event thank-you message to all donors. post included); Included in post-event thank-you message to all donors. *Note: If sponsor committed to one day and a second sponsor was brought on for the second day then the presenting sponsor would be referred to as a “co-sponsor” and both logos would be on the event logo. Cash donations of any amount will be gratefully accepted and will receive a charitable tax receipt. POWER HOUR SPONSOR VIP STORIES $5,000 $3,000 (FOUR OPPORTUNITIES AVAILABLE) (SIX OPPORTUNITIES AVAILABLE) By supporting the Critical Care on the Air By supporting the Critical Care on the Air Radiothon as Power Hour Sponsor, you will Radiothon as VIP Stories Sponsor, you will receive: receive: Recognition as the power hour sponsor throughout Opportunity to be highlighted as sponsor for each the designated hour to promote donations that will be Very Important Patient story through peer-to-peer matched; fundraising. Each VIP will be fundraising for STARS and Opportunity to have a prerecorded ad play sharing with their network on their own fundraising page. On that fundraising page, your logo will be during the hour; highlighted on their page and during the broadcast; Logo recognition on the website and printed material; VIP stories will be highlighted online and throughout Recognition through STARS social media; social media with recognition given to sponsor each Included in post-event thank-you message to all donors. time story is shared; Verbal recognition throughout broadcast and during VIP interviews; Logo on website and printed materials; Recognition through STARS social media; Opportunity to have staff volunteers answer donation calls during broadcast; Included in post-event thank-you message to all donors. Cash donations of any amount will be gratefully accepted and will receive a charitable tax receipt. VOLUNTEER SPONSOR FRIENDS OF THE RADIOTHON $2,000 $3,000 AND UNDER (ONE OPPORTUNITY AVAILABLE) As the Volunteer Sponsor for this event, you As the Friends of the Radiothon Sponsor for will receive: this event, you will receive: Recognition throughout broadcast as volunteer sponsor; Recognition throughout broadcast; Signage set up where volunteers will be taking donation Sponsor will be specifically highlighted in that area of calls; the province during the broadcast; Logo on website and printed materials; Logo on website and printed materials; Recognition through STARS social media; Opportunity to have staff volunteers answer donation Opportunity to have staff volunteers answer donation calls during broadcast; calls during broadcast; Included in post-event thank-you message to all donors. Included in post-event thank-you message to all donors. FRIENDS OF THE RADIOTHON PHILANTHROPIC DONATION RECOGNITION $3,000 AND UNDER $10,000+ As the recognized Philanthropic Donor for this event, you will receive: Opportunity to announce donation during premium hours during broadcast across Saskatchewan on all stations. Will script broadcast to generate excitement for a big announcement coming up to share during a specific time slot; Opportunity for a pre-recorded interview to be played during broadcast; Announcement will be highlighted on STARS social media; Opportunity to have staff volunteers answer donation calls during broadcast; Included in post event thank-you message to all donors. STARS VIP STORIES During the Critical Care on the Air broadcast, each of these VIP stories will be highlighted. Each VIP will also be fundraising in their community for the radiothon through their own web page on the website. Each page is available for sponsorship. Brynleigh Yewsuk Bonnie Fortin Brynleigh Yewsuk was just three years Moments after Bonnie Fortin met her old when a piece of farm equipment fourth son, Emery in August 2013, her fell on her head. She suffered multiple health went downhill rapidly. skull fractures, and STARS was called “Without STARS, I would not be here.” to rush her to the hospital. Carrie Derin On a weekend family quad ride, Carrie was pierced through her abdomen by a poplar tree. Due to her severe injuries, STARS was launched and delivered a life-saving blood transfusion en route to the hospital. Cash donations of any amount will be gratefully accepted and will receive a charitable tax receipt. Brons Family Dayna Brons was airlifted from a rural hospital by STARS after a motor vehicle collision. “It’s become important to us and obvious to us that STARS is a very necessary avenue for people to survive.” Milt Mastad After being bucked off a colt on his ranch, Milt suffered a split pelvis and Shaylee Belke SI joint. STARS was launched to bring Shaylee Belke was with her father, doing MIlt to a trauma centre that otherwise chores on their family farm when she was would have been a three hour drive. severely injured. Shaylee required urgent care from a trauma centre, STARS was called to bring there quickly. Cash donations of any amount will be gratefully accepted and will receive a charitable tax receipt. WE FIGHT FOR LIFE. Since we embarked on our first mission in 1985, we’ve been driven by the goal of providing people the vital care they need when they need it the most. Whether it’s offering hands-on training to rural medical providers or providing rapid, emergency medical transportation for the critically ill and injured, we work to anticipate and act when people need our help. YOU CAN HELP US SOAR. Our fundraising model is unique. We rely on the support of government to help keep us in flight. But to keep us on the cutting edge of critical medical care, we look to the support of the business community, individual donors and volunteers. Allies like you. When you support STARS, you ride along with us on every mission. You put the most advanced tools in our hands. You help ensure our crew receives the top training. With you by our side, we are all STARS. WE ARE ALL PLEASE JOIN OUR FIGHT FOR LIFE BY SPONSORING THE CRITICAL CARE ON THE AIR RADIOTHON FOR STARS. For more information, please contact: Marlys Wasylyniuk STARS Foundation 306-564-7916 [email protected] criticalcareontheair.ca CRITICAL CARE O th Ai r adiothon for SASKAT CHEWAN Presented by .