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Ferrari… Le Mans… COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES FERRARI… LE MANS… ENDURANCE SPORTS CAR RACER… BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER MARKETING SUPPORT BY PURPLE TANGERINE SPORTS INTRODUCING JODY FANNIN An opportunity to partner with Ferrari European Le Mans Series racing driver Jody Fannin at famous Grand Prix circuits across Europe including: Spa, Monza, Paul Ricard and Silverstone. At 24, Jody is one of Britain’s young rising stars of sports car racing and a member of the prestigious and exclusive British Racing Drivers Club, the owners of the Silverstone Circuit. PUT YOUR BRAND ALONGSIDE FERRARI - On the grid featuring the world’s leading super cars - Aston Martin, Ferrari and Porsche. ENTERTAIN YOUR CLIENTS, CUSTOMERS AND STAFF - Trackside with a Ferrari team at Europe’s leading sports car championship - European Le Mans Series and the world COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES famous 24 Hours of Le Mans. BE A GUEST OF THE BRITISH RACING DRIVERS CLUB - At Silverstone events with access to the exclusive clubhouse & bar facilities - including the showcase F1 GP, MotoGP and British Touring Car Championship. PACKAGES EUROPEAN LE MANS SERIES 24 HOURS OF LE MANS OFFICIAL PARTNERS OFFICIAL PARTNERS Up to 3 x OFFICIAL PARTNERS Up to 3 x OFFICIAL PARTNERS OFFICIAL SUPPORTER & OFFICIAL SUPPLIERS SILVERSTONE – BRDC CLUBHOUSE PARTNER Up to 6 x OFFICIAL SUPPORTERS RACE SPECIFIC SUPPORTER Up to 6 x OFFICIAL SUPPLIERS Jody Supporters at one or more events at All from non-competing categories - demonstrating Silverstone including F1 GP industry expertise All packages are developed with Sponsor objectives RACE SPECIFIC SUPPORTER at the forefront. Prices on request and depend on Sponsors at one or more specific races during level of rights, markets and duration. the Season FERRARI… LE MANS… ENDURANCE SPORTS CAR RACER… BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER MARKETING SUPPORT BY PURPLE TANGERINE SPORTS EUROPEAN FORMAT 2018 4 Hour Endurance races LE MANS SERIES 3 x Drivers Per Team Sharing 4 Hour Drive The European Le Mans Series is recognised as the most prestigious sportscar championship in Europe. The TV schedule includes live coverage of all rounds as well as highlights and repeat shows across the globe. LE MANS GTE Jody is racing in the Le Mans GTE Series. Ferrari 488 GTE x 2 AT A GLANCE Porsche 911 RSR 991 x 2 Aston Martin Vantage V8 x 2 35 CARS 7 MANUFACTURERS 29 TEAMS CARS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES 100,000 SPECTATIORS The ELMS feature 3 races within races these include: Le Mans GTE Le Mans P2 Le Mans P3 CALENDAR DATES CIRCUIT COUNTRY April Paul Ricard France May Monza Italy July Red Bull Ring Austria August Silverstone UK September Spa Belgium October Portimao Portugal ELMS is the top of the bill race at all these events apart from Silverstone where World Endurance Championship headlines. ENERGY… POWER… SPEED… BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER MARKETING SUPPORT BY PURPLE TANGERINE SPORTS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES 24 HOURS OF LE MANS 16TH - 17TH JUNE 2018 The legendary 24 Hours of Le Mans is part of the World Endurance Championship and is one of the world’s biggest races: - Over 260,000 fans trackside - 23 million viewers in Europe alone - 802 million potential viewers worldwide - 2,500,000 live connections to the official Web TV channel - 1,240 TV personnel - 31 international television networks - 1,425 journalists from all over the world - ACO, the organising club, reached 8 million people on Twitter and Facebook during the 2016 event FERRARI… LE MANS… ENDURANCE SPORTS CAR RACER… BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER MARKETING SUPPORT BY PURPLE TANGERINE SPORTS WHY GET INVOLVED? BRAND ASSOCIATION - put your brand alongside Ferrari on the grid featuring the world’s leading super cars - Aston Martin, Ferrari and Por- sche. ENTERTAINMENT - entertain clients, customers and/or staff trackside with a Ferrari team at: European Le Mans Series; 24 Hours of Le Mans; and British Racing Drivers Club events at Silverstone. MEDIA - International TV Coverage. All rounds of the European Le Mans Series & the 24 Hours of Le Mans are streamed live. PR & SOCIAL - create bespoke media content for your press and social media platforms. Jody is a consummate communicator who is comfortable in front of the microphone be it on television, radio COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES or engaging with partners and guests over a race weekend. EXPERIENTIAL - European-wide marketing exploitation with ELMS rounds held at: Silverstone, Monza, Spa, Paul Ricard, Red Bull Ring and Portimao. UNIQUE EXPERIENCES - access to sports car racing rising star including track days with Jody. PROMOTION - use of racecar for promotional activity. CSR - link into Jody’s charities. PUBLIC SPEAKING - Jody can speak at events sharing his story of what it is like to drive at 200mph in the latest high tech Ferrari and how he rose to becoming a world-class sports car driver having been born prematurely at 29 weeks and is now racing at the top. BRANDING - on Ferrari 458 Italia and on Jody’s helmet and overalls. ENERGY… POWER… SPEED… BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER MARKETING SUPPORT BY PURPLE TANGERINE SPORTS MEDIA FACTS 2016 TV All rounds of the European Le Mans Series are streamed live on www.europeanlemansseries.com There is also extensive worldwide television coverage: EUROPE ASIA PACIFIC AFRICA AMERICAS WORLDWIDE BT Sport Sportstv Supersport Motortrend Max Power (UK) (Ukraine) (South Africa) (USA) (Worldwide) Nelonen Media (Finland) Fox Duke TV Kwese MEDIA ATTENDANCE AT EVENTS International (New Zealand) (Pan Africa) Motorsport TV (Latin America) 708 – ACCREDITED MEDIA [Pan Europe] COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES 327 – PHOTOGRAPHERS ORF Sport Ten Sports 174 – JOURNALISTS (Austria) (India/Pakistan) 129 – TV CREWS RTP Le Sports 78 – PRESS OFFICERS (Portugal) (Taiwan and Macau) LIVE ONLINE RACE COVERAGE ELMS SOCIAL ELMS WEBSITE 176,527 VIEWS FACEBOOK - 20,700 TWITTER - 8,530 70,205 - YOUTUBE www.europeanlemansseries.com INSTAGRAM - 4,450 60,373 - DAILYMOTION 305,809 - ELMS WEBSITE VISITORS - 199,705 24% - FRANCE 16% - UK 8% - BELGIUM 75 - ITALY 7% - USA AVERAGE TIME OF WEBSITE - 3.03 MINS FERRARI… LE MANS… ENDURANCE SPORTS CAR RACER… BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER MARKETING SUPPORT BY PURPLE TANGERINE SPORTS ENTERTAINING & HOSPITALITY There are a number of ways in which you can integrate your brand with Jody. RACE DAY TRACKSIDE HOSPITALITY EUROPEAN LE MANS SERIES 2018 At each European Le Mans Series Event we offer trackside hospitality with Jody’s team BRANDING and access to the Pits Club - official hospitality area of ELMS. Branding logo on Jody’s race suit and race helmet and his Ferrari 488 GTE Italia - one of the most successful GT cars of recent times. The Pits Club is situated just above the pit lane garages putting you at the heart of the action, witnessing high intensity team action during a pit stop, meeting drivers and relaxing in the lounge. Hospitality includes: • A fully branded and staffed entertainment area • Driver ‘meet and greet’ plus Q&A session and garage tours COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES • Grid walk Access • Breakfast and Premium Buffet plus All Day Bar • VIP Car Parking Pass 24 HOURS OF LE MANS For Le Mans similar hospitality is available. SILVERSTONE - BRDC CLUBHOUSE PARTNER As Jody is a member of the BRDC (British Racing Drivers Club), we offer passes with ac- cess to the exclusive clubhouse & bar facilities for all major Silverstone events including: • F1 GP – July • MotoGP – August • British Touring Cars Championship – September ENERGY… POWER… SPEED… BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER MARKETING SUPPORT BY PURPLE TANGERINE SPORTS PARTNER LEVEL PARTNER LEVEL TIER 2 TIER 2 RIGHTS TIER 1 TIER 3 RIGHTS TIER 1 TIER 3 OFFICIAL OFFICIAL OFFICIAL RACE SPECIFIC OFFICIAL RACE SPECIFIC SUPPORTERS & SUPPORTERS & PARTNER SPONSORS PARTNER SPONSORS INVENTORY SUPPLIERS INVENTORY SUPPLIERS Right to title for advertising & PR use Personal Appearances for clients to link Yes “Official Partner Jody Fannin” in with existing activity such as attending Yes conferences, product launches and company events. (up to 3 One off PA One off PA Right to title for advertising & PR use Including: Meet & Greets; Talks At Yes PAs] “Official Supporter / Official Supplier Jody Fannin” Company Offices; Signing Autographs; and Right to title for advertising & PR use Photo Opportunities Yes “Official Supporter Jody Fannin - Monza” Bespoke Driving Experiences - at additional cost Yes Yes Yes Category Exclusivity Yes Yes MEDIA & PR RIGHTS LOGOS & IMAGES Right to use Jody Fannin association promotional Yes Yes Yes LOGOS & IMAGES campaigns on any PR & advertising Right to use Jody Fannin Composite (lock-up) Logo on A press conference to launch the Sponsorship - at Yes Yes Yes Yes Yes Yes all internal and external marketing sponsors own cost BRANDING - JODY DIGITAL & SOCIAL RIGHTS On race overall and helmet Prominent Yes Yes Yes Yes COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES Branding on www.jodyfannin.com website Yes Less Less Jody will wear (e.g. clothing, watches), or use prod- Partners page Prominent Yes Yes Yes Prominent Prominent ucts (e.g. drive cars) - where applicable Part of digital engagement programme BRANDING - FERRARI 488 GTE ITALIA including integrating brand messages and Yes Yes Yes Logo on car For Season For Season Specific Races logos into Jody’s branded content videos HOSPITALITY
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