The City of Ionia, Michigan Residential Target Market Analysis The Final Market Study Prepared by: Narrative Report Table of Contents Acknowledgements page 1 General Work Approach page 2 Housing Mismatch page 2 Step Buildings (Formats) page 3 Location Strategies page 7 The Deerfield Prison Site page 8 Definition of New Builds page 9 Annual Market Potential page 11 Appendix One and Two page 12 Annual and Five-Year Timelines page 13 Internal Movership and Rehabs page 15 The City of Ionia, Michigan Residential Target Market Analysis Acknowledgements LandUseUSA | Urban Strategies has prepared this Residential Target Market Analysis (TMA) for the City of Ionia, Michigan. The city is centrally located in Ionia County, Michigan; and nearby places include Belding to the northwest; Lowell to the west; and Portland to the southeast. This study has been completed with funding and project assistance from the City of Ionia. The city’s contact information is provided below: The City of Ionia Precia Garland City Manager (616) 527- 5776
[email protected] This housing study has been prepared by Sharon Woods, President of LandUseUSA | Urban Strategies. The firm was founded in 2008 and is located in the Greater Lansing Metropolitan Area in Central Michigan. Lansing is also home to Michigan’s state capital, department of treasury, land bank, and economic development corporation. LandUseUSA’s contact information is provided below: LandUseUSA | Urban Strategies Sharon Woods, CRE, CNUa, President (517) 290-5531
[email protected] 1 | P a g e The City of Ionia, Michigan Residential Target Market Analysis General Work Approach Introduction The Target Market Analysis (TMA) approach focuses on identifying the magnitude of potential for adding missing housing formats and shopping choices within counties, cities, and urban places of all sizes – including relatively small cities like Ionia.