Digital Out of Home advertising in Switzerland Advertise successfully at SBB railway stations

www.apgsga.ch Communication space railway stations Switzerland

Railway stations are technically and architecturally sophisticated, high-frequency venues, from the stations with integrated shops to smaller stations that link city centers with suburban and rural regions. The user community is multifaceted and includes daily commuters, week- end and vacation travelers with national and international destinations, and the regular or occasional passers-by who belong to the local population. Analog and digital APG|SGA communication and advertising assets are intrinsic elements that co-define these places of encounter. With railway station advertising you can reach attractive, contemporary and trend-conscious target groups.

Sites

Basel Winterthur Zürich Flughafen Uster St. Gallen Olten Aarau Zürich HB / Stadelhofen / Enge / Hardbrücke / Altstetten / Oerlikon Rapperswil Zug Biel/Bienne Luzern Neuchâtel Bern

Fribourg Chur

Lausanne

Brig Genève Aéroport Genève Cornavin Genève Eaux-Vives Locarno Bellinzona

Lugano

www.apgsga.ch Sites

Site Format and number of advertising media Railway station Personal frequency Rail ePanel Rail eBoard according to the WEMF economic area weekly

Total 15 282 400 362 53

11 Genève Cornavin 1 090 000 20 3 11 Genève Eaux-Vives 350 000 7 4 11 Genève Aéroport 317 000 4 1 12 Lausanne 949 000 9 4 13 Neuchâtel 214 000 1 15 Fribourg 196 000 1 21 Luzern 1 133 000 24 2 23 Brig 119 100 1 24 Zug 427 000 2 26 St. Gallen 502 000 11 1 27 Rapperswil 147 000 3 28 Chur 181 000 4 3 31 Basel 871 000 15 2 32 Olten 463 000 1 33 Biel/Bienne 439 000 7 1 34 Bern 2 096 000 56 4 41 Aarau 452 000 8 2 43 Winterthur 743 000 8 5 43 Zürich Flughafen 331 300 2 43 Zürich HB/Shopville 2 877 000 141 12 43 Zürich Stadelhofen 538 000 10 43 Zürich Enge 139 000 5 43 Zürich Hardbrücke 295 000 2 43 Zürich Altstetten 369 000 3 43 Zürich Oerlikon 660 000 8 43 Uster 169 700 7 51 Bellinzona 95 000 4 1 51 Locarno 44 100 2 51 Lugano 155 000 4

Further information Online calculator www.apgsga.ch/calculator Location-Finder www.apgsga.ch/venues

www.apgsga.ch Format Rail ePanel

Featuring a full-HD screen, Rail ePanels are the ideal solution for all communication needs – whether for image advertising, product placements or event information. They are positioned at busy locations and are suitable for animated ads and still pictures.

Profile Advertising media Rail ePanel and City ePanel Format 9:16, LCD-screen, in full HD quality Booking unit at least 1 day Content advertising Loop 60 seconds Spot length 10 to 60 seconds Animation still picture or animation Restrictions depending on the location

Production Production guidelines www.apgsga.ch/digital-production

www.apgsga.ch Prices Rail ePanel

Site Prices in CHF, gross, 10-second-spot1 Railway station ePanel «Day»2 «Day light»3 «Week»2 «Week light»3 according to the WEMF economic area 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 1 200 600 8 400 4 200 broadcasts broadcasts broadcasts broadcasts per ePanel per ePanel per ePanel per ePanel

Rail ePanel CH 362 68 619 41 172 343 095 205 855

11 Rail ePanel AllStation Genève 31 5 899 3 538 29 491 17 693 11 Rail ePanel Genève Cornavin large 13 3 111 1 866 15 554 9 332 11 Rail ePanel Genève Cornavin medium 7 1 670 1 002 8 349 5 009 11 Rail ePanel Genève Eaux-Vives 7 559 335 2 794 1 676 11 Rail ePanel Genève-Aéroport 4 559 335 2 794 1 676 12 Rail ePanel Lausanne CFF 4 910 546 4 549 2 729 12 Rail ePanel Lausanne M2 5 1 136 682 5 682 3 409 21 Rail ePanel AllStation Luzern 24 5 448 3 269 27 242 16 345 21 Rail ePanel Luzern CityFloor 8 1 816 1 090 9 081 5 448 21 Rail ePanel Luzern CommercialZone 16 3 632 2 179 18 161 10 897 26 Rail ePanel St. Gallen 11 2 501 1 501 12 507 7 504 27 Rail ePanel Rapperswil-Jona 3 419 252 2 096 1 258 28 Rail ePanel Chur 4 559 335 2 794 1 676 31 Rail ePanel Basel Passerelle 15 3 397 2 038 16 983 10 190 33 Rail ePanel Biel/Bienne 7 1 328 797 6 642 3 985 34 Rail ePanel AllStation Bern 56 12 634 7 581 63 173 37 904 34 Rail ePanel Bern CityFloor 5 1 078 647 5 390 3 234 34 Rail ePanel AdWalk City Bern 14 3 172 1 903 15 862 9 517 34 Rail ePanel AdWalk University Bern 14 3 172 1 903 15 862 9 517 34 Rail ePanel Bern CommercialZone 12 2 719 1 632 13 596 8 158 34 Rail ePanel Bern Wave 11 2 493 1 496 12 463 7 478 41 Rail ePanel Aarau 8 1 518 911 7 590 4 554 43 Rail ePanel Winterthur 8 1 819 1 092 9 097 5 458 43 Rail ePanel AllStation Zürich 169 28 676 17 205 143 374 86 026 43 Rail ePanel Zürich HB Landesmuseum 16 4 284 2 570 21 419 12 852 43 Rail ePanel Zürich HB Bahnhof-/Löwenstrasse 25 6 694 4 016 33 468 20 081 43 Rail ePanel Zürich HB Gessnerallee 6 1 606 964 8 032 4 819 43 Rail ePanel Zürich HB Querhalle 8 2 142 1 285 10 710 6 426 43 Rail ePanel Zürich HB ShopVille 12 3 213 1 928 16 064 9 639 43 Rail ePanel Zürich HB Sihlquai 10 2 512 1 507 12 561 7 537 43 Rail ePanel Zürich Escalator 64 2 256 1 354 11 280 6 768 43 Rail ePanel Zürich YoungUrban 29 6 048 3 629 30 236 18 142 43 Rail ePanel Zürich Stadelhofen 10 2 680 1 608 13 398 8 039 43 Rail ePanel Zürich Enge 5 699 419 3 493 2 096 43 Rail ePanel Zürich-Hardbrücke 2 371 222 1 854 1 112 43 Rail ePanel Zürich Altstetten 3 569 342 2 847 1 708 43 Rail ePanel Zürich Oerlikon 8 1 650 990 8 248 4 949 43 Rail ePanel Uster 7 978 587 4 890 2 934 51 Rail ePanel Bellinzona 4 559 335 2 794 1 676 51 Rail ePanel Locarno 2 279 168 1 397 838 51 Rail ePanel Lugano 4 559 335 2 794 1 676

Valid for weeks 09–52/2021. Offers and prices subject to change. Agency commission (AC) 5% The exact transmission times and number of broadcastings per location can be find here: www.apgsga.ch/locations

1 Basis: General terms and conditions APG|SGA, Digital Out of Home 2 Broadcast every minute / 3 Broadcast every two minutes www.apgsga.ch Pricing ePanel network combinations

Site Prices in CHF, gross, 10-second-spot1 Railway station/Street ePanel «Day»2 «Day light»3 «Week»2 «Week light»3 according to the WEMF economic area 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 1 080 540 7 560 3 780 broadcasts broadcasts broadcasts broadcasts per ePanel per ePanel per ePanel per ePanel

City & Rail ePanel CH 476 82 108 49 267 410 546 246 325

12 City & Rail ePanel Lausanne 32 3 691 2 215 18 458 11 074 28 City & Rail ePanel Chur 11 1 197 718 5 984 3 590 31 City & Rail ePanel Basel 47 8 499 5 099 42 492 25 495 33 City & Rail ePanel Biel/Bienne 13 1 875 1 125 9 377 5 626 43 City & Rail ePanel Winterthur 18 3 050 1 831 15 252 9 151 43 City & Rail ePanel Zürich4 181 30 688 18 413 153 435 92 063 51 City & Rail ePanel Lugano 16 1 659 995 8 296 4 977

Valid for weeks 09–52/2021. Offers and prices subject to change. Agency commission (AC) 5% The exact transmission times and number of broadcastings per location can be find here: www.apgsga.ch/locations

1 Basis: General terms and conditions APG|SGA, Digital Out of Home 2 Broadcast every minute / 3 Broadcast every two minutes 4 City ePanel Zürich: only still image possible. 15 seconds fixed for every booking. 90 seconds loop. Broadcasting period 06:00 am–10:00 pm

www.apgsga.ch Format Rail eBoard

Rail eBoards are some of the largest digital advertising spaces in Switzerland. Their size, locations and varied communication possibilities make these platforms extremely attractive. The combination with a news and weather feature – and the fact that some are positioned right next to the SBB departure board – mean that Rail eBoards enjoy particularly high visibility and acceptance levels.

Profile Advertising media Rail eBoard and City eBoard Format 16:9, LED-screens and LCD-screens Booking unit at least 1 day Content advertising and news Loop 120 seconds Spot length 10 to 100 seconds Animation still picture or animation Restrictions depending on the location

Production Production guidelines www.apgsga.ch/digital-production

www.apgsga.ch Prices Rail eBoard

Site Prices in CHF, gross, 10-second-spot1 Railway station eBoard «Day» «Week» «Primetime «Shopping» «Primetime «Evening» according to the WEMF economic area morning» evening» 05:00–01:00 05:00–01:00 05:00–09:00 09:00–16:00 16:00–20:00 20:00–01:00 600 4 200 840 1 470 840 1 050 broadcasts broadcasts broadcasts broadcasts broadcasts broadcasts per eBoard per eBoard per eBoard per eBoard per eBoard per eBoard

City & Rail eBoard CH 53 29 607 142 711 47 305 47 322 47 305 27 104 Rail eBoard Big9 Cities2 38 23 092 112 252 37 164 37 180 37 164 21 316 Rail eBoard Big5 Cities3 29 16 918 83 532 27 646 27 656 27 646 15 858

11 Rail eBoard Genève Cornavin 3 1 805 9 022 2 978 2 980 2 978 1 714 11 Rail eBoard Genève Eaux-Vives 4 801 4 007 1 336 1 338 1 336 761 11 Rail eBoard Genève Aéroport 1 473 2 369 789 789 789 450 12 Rail eBoard Lausanne 4 2 406 12 029 3 970 3 969 3 970 2 273 12 Rail eBoard Lausanne CFF 2 814 4 070 1 344 1 344 1 344 769 12 City eBoard Lausanne M2 2 1 592 7 959 2 626 2 625 2 626 1 504 13 Rail eBoard Neuchâtel 1 473 2 369 789 789 789 450 15 Rail eBoard Fribourg 1 473 2 369 789 789 789 450 21 Rail eBoard Luzern 2 1 805 9 022 2 978 2 980 2 978 1 714 23 Rail eBoard Brig 1 473 2 369 789 789 789 450 24 Rail eBoard Zug 2 1 282 5 338 1 781 1 782 1 781 1 015 26 Rail eBoard St. Gallen 1 1 282 5 338 1 781 1 782 1 781 1 015 28 Rail eBoard Chur 3 473 2 369 789 789 789 450 31 Rail eBoard Basel SBB 2 1 805 9 022 2 978 2 980 2 978 1 714 32 Rail eBoard Olten 1 473 2 369 789 789 789 450 33 Rail eBoard Biel/Bienne 1 1 282 5 338 1 781 1 782 1 781 1 015 34 Rail eBoard AllStation Bern 4 2 821 14 100 4 653 4 656 4 653 2 679 34 Rail eBoard Bern 2 1 805 9 022 2 978 2 980 2 978 1 714 34 Rail eBoard Track Bern4 2 1 016 5 078 1 675 1 676 1 675 965 41 Rail eBoard Aarau 2 1 282 5 338 1 781 1 782 1 781 1 015 43 Rail eBoard Winterthur 5 1 805 9 022 2 978 2 980 2 978 1 714 43 Rail eBoard AllStation Zürich HB/ShopVille 12 7 280 35 352 11 731 11 733 11 731 6 717 43 Rail eBoard Zürich HB/ShopVille 4 3 836 18 140 6 049 6 049 6 049 3 447 43 Rail eBoard Track S-Bahn Zürich HB4 4 1 722 8 606 2 841 2 842 2 841 1 635 43 Rail eBoard Track Intercity Zürich HB4 4 1 722 8 606 2 841 2 842 2 841 1 635 43 Rail eBoard Track Zürich Flughafen4 2 640 3 200 1 056 1 055 1 056 608 51 Rail eBoard Bellinzona 1 473 2 369 789 789 789 450

Valid for weeks 09–52/2021. Offers and prices subject to change. Agency commission (AC) 5%

1 Basis: General terms and conditions APG|SGA, Digital Out of Home 2 Genève Cornavin, Genève Eaux-Vives, Lausanne, Luzern, St. Gallen, Basel SBB, Biel/Bienne, Bern, Winterthur, Zürich HB, Zürich Enge ³ Genève Cornavin, Genève Eaux-Vives, Lausanne, Basel SBB, Bern, Zürich HB, Zürich Enge 4 Guaranteed number of broadcasts at least 300 per day; further broadcasts dependent on train arrivals and departures

Please contact us for further information: www.apgsga.ch/contact