Yahoo! Sports Unveils Free Full Fantasy Football New Site Allows Yahoo! Users to Create and Manage Their Fantasy NFL Team For a Season of Head-to-Head Competition Free of Charge SANTA CLARA, Calif. -- August 7, 1998 -- Delivering all the features, realism and competition demanded by devoted NFL fans, Yahoo!® Sports (http://sports.yahoo.com) today launched full fantasy football through an agreement with Sandbox Entertainment (http://www.sandbox.net), a premier interactive entertainment network. The new offering enables fantasy team owners to put together and manage a team of their favorite NFL players such as Troy Aikman, Jerome Bettis, Mark Brunell, Brett Favre, Curtis Martin, Barry Sanders, Bruce Smith and Steve Young. Beginning today, Yahoo! Sports gives users the opportunity to draft, play, trade, cut and bench real-life, pro football players and compete for bragging rights with family, friends, co-workers and experienced fantasy team owners alike. Unlike most competitive fantasy sports sites, which charge users a fee to join a league and access fantasy statistics and scoring, Yahoo! Sports Full Fantasy Football is free to users. Designed for the fantasy football veteran as well as the first-time game manager, Yahoo! Sports offers intuitive and useful tools to help users manage their team. In the Fantasy Football game, team owners can participate in unlimited, free transactions throughout the season. There is an intuitive, comprehensive scoring system to record classic head-to-head play. Users also get instant access to key information such as box scores, breaking news, insider reports, detailed and up-to-the-minute player stats, complete athlete rankings, injury reports and league-wide rosters. Full Fantasy Football, available on Yahoo! Sports, is an officially-licensed product of NFL Players Inc. (http://www.nflplayers.com), the marketing and licensing subsidiary of the NFL Players Association. "Fantasy Football is all about intense competition and community. It is a game perfectly suited to this medium, which brings users closer to each other and to the real NFL players than ever before," said Tonya Antonucci, sports producer, Yahoo! Sports. "As a global Internet media leader, Yahoo! can capitalize on the immediacy of the Web to connect users with a wealth of up-to-the-minute football information and with other fantasy players in a fun, intense, gaming environment. Yahoo! Sports can provide our users what they demand from a premium fantasy sports site, while at the same time increasing their enjoyment of the professional football season." Play for Glory and Play for Free Through Yahoo! Sports Full Fantasy Football, users from around the globe can join in leagues composed of 10 fantasy team owners to battle in head-to-head competition week after week. Team owners draft current pro football players on the active roster to form their teams. A comprehensive scoring system rewards players for every contribution their athletes make on the field from gaining yards and scoring a touchdown to defending a pass or blocking an extra point. Owners can choose to trade, waive, bench or start any athlete on their team. In addition, team owners have the option to join a league that is private by invitation, open to the general public or randomly generated. By creating a private league, the user becomes the host and has the option of inviting others to the league. Becoming A Fantasy Football Team Owner Beginning today, fans worldwide can sign up at http://fantasy.yahoo.com/nfl/start to register as a fantasy football team owner for the regular 1998 pro football season, which kicks off on Sept. 6, 1998. Users who sign up for Yahoo! Sports Full Fantasy Football prior to Sept. 3, 1998 can enjoy a full season of playing. From Sept. 3 until Oct. 27, 1998, fans can enter a partial season of playing. Fans who sign up for Yahoo! Sports Full Fantasy Football will automatically be registered with Yahoo!'s suite of free personalized services including My Yahoo!, Yahoo! Chat, Yahoo! Classifieds, Yahoo! Finance Portfolios, Yahoo! Games, Yahoo! Mail, Yahoo! Message Boards, Yahoo! Pager and Yahoo! Travel. Getting Into The Game By providing the tools, sports-related information and resources that fantasy team owners expect, Yahoo! Sports Full Fantasy Football delivers a personal and entertaining experience to users and makes interaction with other team owners easy. Throughout the pro football season, fantasy team owners can connect with other owners via Yahoo! Message Boards, where they can tackle issues, talk about players, and trade tips. In addition, reaching other fantasy team owners to debate trades or communicate real-time is fast and convenient through Yahoo! Pager, which is integrated into the full fantasy football game and also available to users for free at http://pager.yahoo.com. Advertising Opportunities Combining the thrill of hands-on coaching with the resources and information of the world's most popular Internet guide, Yahoo! Sports Full Fantasy Football offers an ideal platform for advertisers to reach a large, targeted audience. guide, Yahoo! Sports Full Fantasy Football offers an ideal platform for advertisers to reach a large, targeted audience. About Yahoo! Yahoo! Inc. (YHOO) is a global Internet media company that offers a network of globally-branded Web programming serving millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif. # # #