REGIONAL ECONOMIC DEVELOPMENT Hertz Coming to Southwest Florida Underwater Project Game Changer for the Ecology – and Economy

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www.napleschamber.org REGIONAL ECONOMIC DEVELOPMENT Hertz Coming to Southwest Florida Underwater Project Game Changer for the Ecology – and Economy

LEGACY LEADER PROFILE: Scott Campbell, Physicians Regional Healthcare System TM Doreen Kline Photography Avante-Garde Images, Inc. www.doreenkline.com GREAT MINDS MEET ALIKE

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DoubleTree Suites by Hilton Naples 12200 Tamiami Trail N. Naples, FL 34110 4 JUNE 2013DoubleTreeNaples.com I Business Currents™ I Visit Us O| n239-593-8733line at www.napleschamber.org CONTENTS 7 BUSINESS CURRENTS™ MAGAZINE | JUNE 2013 | VOLUME 8 / NUMBER 6

COVER STORY 13 The Importance of a Healthy Business Climate Building and sustaining a healthy business climate is not without its challenges. There are many components that must align to ultimately achieve the desired result.

AGRIBUSINESS MARKETING The Past, Present, and Online Marketing: Business 19 Future of Agriculture in Case or Business Waste Southwest Florida This article will explain some of the Learn where your food comes from advantages of online marketing via and what it takes to get on your search engine results page (SERP) dinner table...... 7 and then provide several business case examples of using SERP and potential opportunities...... 27 ECONOMIC DEVELOPMENT Regionalism Shifts NEW MEMBERS into High Gear Chamber welcomes All agree a united front is the key to 15 new members...... 32 luring top companies to Southwest Florida...... 11 RIBBON CUTTINGS Recent ribbon-cutting ceremonies...... 34 ENVIRONMENT Under Construction - 23 A World Class Reef Destination THE CHAMBER SCRAPBOOK for Southwest Florida Photos from our monthly One of the largest, Master Planned and annual events...... 36 Artificial Reef Projects in the West- ern Hemisphere is underway off RENEWING MEMBERS the Gulf waters of Collier County. Celebrating Chamber members This exciting project will be a ‘game who renewed their membership and milestones...... 38 changer’ for the ecology – and economy – in Collier County...... 19 BUSINESS BRIEFS A look at what’s happening LEGACY LEADER PROFILE in business...... 41 Scott Campbell, Physicians Regional Healthcare System EVENTS CALENDAR In the next 10 years, Campbell A look at upcoming sums up his expectations with a Chamber events...... 42 single word: expansion...... 23 Business TRANSITIONS ™ Business pros on the move and urrents accomplishing big things...... 44 A PUBLICATION OF THE GREATER NAPLES CHAMBER OF COMMERCE

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 5 Business urrents™

PRESIDENT & CEO michael V. Reagen, Ph.D.

EDITOR Kathy Gulvas

DESIGN & PRODUCTION Alicia Robbins / Panther Printing

editorial board Teresa Morgenstern, Chair David Dorle michelle Gleeson Joe Landon Edward Morton stephanie Spell Damian Taylor michael Wynn

CONTRIBUTING WRITERS Kathy Gulvas, Teresa A. Morgenstern, Bob Newsome, Meg Stephanian, Michael Wynn

LEGACY LEADERS Arthrex, Inc., Barron Collier Companies, Collier Enterprises, Golisano Children’s Hospital of Southwest Florida, Hacienda Lakes of Naples, LLC, Healthcare Network of Southwest Florida, IBERIABANK, Lutgert Insurance/Premier Sotheby’s International Realty, Moorings Park, Naples Daily News, NCH Healthcare System, Physicians Regional Healthcare System, Stock Development, TECO Peoples Gas, The Arlington of Naples, Wells Fargo

ADVERTISING russell Burland 239. 298.7920 [email protected]

andrea Sturzenegger 239. 298.7934 [email protected]

timothy Reidy 239.298.7932 [email protected]

CHAMBER STAFF Michael V. Reagen, Ph.D., President & CEO Joan Larson, CFO & COO Brenda O’Connor, Sr. Vice President Robert J. Mulhere, AICP, Of Counsel, Public Policy Russell Burland, Sr. Vice President, Member Services Cotrenia Hood, Vice President, Business Development Amanda Beights, Vice President, Leadership Collier Foundation Kathy Gulvas, Vice President, Communications Andrea Sturzenegger, Marketing Development Director Don Neer, Director of Member Services Timothy Reidy, Account Executive Kim Olson, Senior Accountant Nancy Kerns, Visitor Information Center Specialist Kaitlan Benedict, Executive Assistant to the President Judi Menard, Member Services Administrator Kari Osnes, Office Administrator

Business Currents™ Official publication of the Greater Naples Chamber of Commerce 2390 Tamiami Trail North, Suite 210, Naples, FL 34103 239.262.6376 | 239.262.8374 www.napleschamber.org

6 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org AGRIBUSINESS The Past, Present, and Future of

Agriculture in Southwest Florida By Bob Newsome The loud cracking in turn, enticed the ollier County and the surrounding ranches, citrus groves, tomatoes, bell cattle to move forward. And so the local area have a rich history of pepper, watermelons, squash, potatoes, cowboys, who could be heard coming a agricultural production. It is also cantaloupe, green beans, and sod. C mile away, were referred to as “crackers”. one of our best kept secrets. According to Dr. Fritz Roka (U of F In the late 1800’s the cattle in our area Cattle ranching is one of the oldest IFAS), direct farm sales in the Southwest would be driven by the cowboys to Punta agricultural ventures in Florida and Florida area are nearly $1 billion annually. Rassa (currently the Sanibel Harbor Collier County. Vegetable farming in With an economic multiplier of 1.57, Resort) in Ft. Myers, placed on boats and our area has also grown from small plot the total economic impact of farm sales shipped up both coasts and to Cuba. At farming in the 1800’s to currently being to our economy is close to $1.6 billion that time, payment was made in Spanish the largest producer of winter vegetables annually. gold. in the United States. Citrus has been Where’s the Beef grown commercially in our county since Currently, Florida has over one million the turn of the century. The freezes of The cattle industry began with the head of beef cattle and is the 3rd largest beef the 1980’s pushed the “Citrus Belt” out of second expedition of Ponce de Leon in producing state east of the Mississippi. central Florida and into the “Flatwoods” 1513. Ponce brought horses and seven We are also ranked 10th in the nation in growing region of South Florida, more Andalusian cattle which are ancestors beef production. of the Texas Longhorns. By the 1800’s than tripling our acreage. As a result, Supply and Demand agriculture has become a major economic the Seminole Nation had developed an driver in Collier County and Southwest extensive herd and most settlers had milk The Christmas freeze of 1989 changed Florida. and beef cows as a source of food. the face of farming in our area. As the As the settlers moved south in Florida, temperatures plummeted, so did the The major agricultural commodities in financial future of many farmers in our Southwest Florida are: so did the cattle. As the herds increased in size there became a greater need for area. In the weeks following the freeze, • Beef cattle: 112,000 cattle (1,100,000 additional pasture. By the late 1800’s, the farm owners assessed the damage and acres of pasture) the herd size had increased. It was not almost to a person decided to replant all of their lost acreage in an effort to recoup • Citrus: 132,939 acres uncommon for the larger herds to have between 5,000 to 50,000 head of cattle. their losses. The vegetable business is, • Vegetables: 52,550 acres Florida was an “open range” State and as a as a general rule, a commodity business • Sugarcane: 90,000 acres result, cattle rustling was prevalent. which follows the laws of supply and demand. The complete replanting of Collier County alone has a little The Florida cowboys used a 10’ to 12’ all lost acreage at one time resulted in a over 300,000 acres in some form of rawhide whip when moving the herds “hyper” oversupply situation 75 days later. agricultural production. Just 30 miles between pastures. These whips, when The market prices shot straight down for inland from Naples there are vast cattle popped, made a loud crack like a gunshot. the remainder of the season and many

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 7 Legacy Leaders Board of Directors Michael Wynn Dudley Goodlette Katie Sproul Chairman Chair- Elect Immediate Past Chair Sunshine Ace Hardware, Inc. Barron Collier Companies Vice Chairs Tom Buckley, Finance Naples Day Surgery Michelle Gleeson, Marketing & Communications Gulfshore Insurance Bud Hornbeck, Resource Lutgert Insurance Colleen Murphy, Governance Bascom Palmer Eye Institute John Passidomo, Public Policy Cheffy Passidomo Bill Spinelli, Public Policy Titan Homes, LLC Jim Warnken, Research United Way of Collier County Michael V. Reagen, Ph.D., President & CEO Greater Naples Chamber of Commerce Ex-Officio Murray Hendel Lou Vlasho Collier County Tourist Development Council Fifth Avenue South Business Improvement District Of Counsel Russell A. Budd Jeffrey D. Fridkin PBS Contractors, LLC Grant Fridkin Pearson, P.A. CJ Hueston Edward A. Morton Corporate Dimensions, Inc. wasmer Schroeder & Company, Inc. David Weston Naples Lumber and Supply Company Directors P. Thomas Abraham Edmundo Muniz Morton Wasmer Abraham Construction Kirax Corporation Richard Akin Bob Murray Healthcare Network of Southwest Florida Collier County Planning Commissioner Libby Anderson, M.S., SPHR Frederick Nerone, Ph.D. TalentForce Solutions Hodges University R. Bruce Anderson Leo Ochs Roetzel & Andress, L.P.A. Collier County Manager’s Office Michelle Edwards Arnold Kamela Patton, Ph.D. Collier County Government Collier County Public Schools Derrick Ayers, CPA Cheryl Pavlick Fifth Third Bank – South Florida Collier Enterprises Joe Buckheit KP Pezeshkan MediaBrains, Inc. Manhattan Construction (Florida), Inc. C. Scott Campbell Julie Principato Physicians Regional Healthcare System Nordstrom Mei-Mei Chan Kevin J. Rambosk The News-Press Media Group Collier County Sheriff’s Office Marvin Easton Mayela C. Rosales IBM-Consultant-retired Media Vista Group

Len Egdish Emad Salman, M.D. Naples Daily News Golisano Children’s Hospital Todd E. Gates of Southwest Florida GATES John Schmieding Jim Gburek Arthrex IberiaBank Thomas Schneider Dottie Gerrity Ex Officio Liaison with GNL Tom Graney Jeanne L. Seewald Fidelity Investments Hahn Loeser & Parks LLP Clark W. Hill Michael F. Stephen, Ph.D., P.G. Hilton Naples Coastal Engineering Consultants, Inc. Errol Howard Brian Stock Wells Fargo Stock Development Jason Hunter Korn, Esq. Leroy Sullivan Cohen and Grigsby, P.C. TECO Peoples Gas Dan Lavender Gary Tice Moorings Park First National Bank of the Gulf Coast Shelley Lund Hobbs Vicki Tracy Florida Weekly The Arlington of Naples Steve L. Magiera Kathleen van Bergen The Greater Naples Chamber of Commerce Florida Gulf Coast University Artis—Naples thanks our Legacy Leaders for their support and dedication. Peter L. Manion Allen Weiss, M.D. Together, we are striving to make Collier County the best place Fun Time Childhood Academy NCH Healthcare System in America to live and work. Thomas M. Moran Ryan Williams Moran Edwards Asset Management Group Northwestern Mutual Financial Network of Wells Fargo Advisors

8 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org farm operations folded and closed shop. properly and safely. If not, there were of farm workers several years ago and The 1990’s brought an era of mergers potential hazardous consequences to the found that most of the local workers were and acquisitions to our national economy applicator and the environment. “Unaccompanied Males.” This is a subtle and the farming industry was no different. Fast forward to today. Farming is shift from 30 years ago. In the past, the In the 1980’s there were roughly 55 to expensive and risky. Some of the products Father would leave his family in Mexico 65 farming operations in the Immokalee cost $400/gallon. “The market punishes to find employment in America. Once he area. By the end of the 1990’s, there were inefficiency.” If “Farm A” can produce was established, he would send for his five large farming operations remaining any item $.01 cheaper that “Farm B”, family and work towards U.S. citizenship. and a handful of small growers. Those over the long haul (given that everything Now, the “Unaccompanied Worker” operations that were not vertically else is equal), “Farm A” will put “Farm seeks to work in America, make and send integrated faded into history. B” out of business. The insecticides and money back home, and then return home with “money in the bank”. Citizenship is Today, the situation is basically the fungicides applied today are pest specific not broad spectrum. Most farmers either no longer the primary goal for a lot of the same, five large growers and a handful of workforce. small operations. What has changed are hire or employ entomologist or crop the economics, increased environmental scouts to survey their fields. If insect/ All farm employees are guaranteed concerns, and the social awareness of disease thresholds are not met, they don’t minimum wage. The Department of seasonal farm labor. spray. If you don’t spray, you save money. Labor makes sure of this through on site Biological control is also used today. If inspections and audits. Most farms have a It takes approximately $1 million to you don’t kill the good bugs, some of them guaranteed minimum wage plus a harvest grow 100 acres of vegetables in our area. are predators (ladybugs for one) and will incentive on a “per bucket” (of tomatoes) What have you paid recently for eat the bad bugs. If a natural balance is basis. With this wage structure, most tomatoes in your local grocery store? achieved, the result is less chemical sprays workers will make between $10 and $12 $2.69 per pound? $3.50 per pound for and monetary savings for the farmer. per hour. I have read that the “Living organic tomatoes? At the farm level, it You MUST be a low cost producer and Wage” in Collier County is around takes approximately $.45/ pound to break vertically integrated to survive! A farmer $18,000 per year and that an average farm even. Last year, on average, the price cannot afford to waste or mismanage worker can make only $9,000 per year received at the farm was $.36/pound. The water resources, diesel, fertilizer or on the local farms. If farmers are paying typical economic cycle in the produce chemicals. To do so would be fatal to the $12/hour currently and the farm workers industry is five years. When it’s good… business. only make $9,000/year, the farms would it’s really, really good. When it’s bad… it’s Farm Labor have to pay somewhere around $24/ really, really bad. To quote Walt Kelly, hour in order for a “Living Wage” to be “We have met the enemy and he is us.” Farm labor, this is a topic that earned. These economics don’t work evokes much passion and discussion in at the farm level. What happens in this About one in five years the farmers many people. Human rights, abuse, and “ring the bell’ or have an exceedingly good scenario is the Immokalee farm season immigration are huge issues in our Nation only lasts 6 months. Along with that year. And then, being typical farmers, we today. When discussing farm labor issues, all plant more. Supply goes up, demand not all of the crops are planted at the most folks think of “The Grapes of Wrath, same time, they are staggered in order to remains the same, and the price goes “The White Paper” or “The Harvest of down. Most borrow money to farm the supply an uninterrupted floe of food to Shame.” An overall picture of despair the consumer. Weather and crop pests next several years while breaking even at has been painted. According to the Pew best. Finally everyone has had enough and can lower yields and slow down crops Research Center, there are 11.1 million which results in gaps in the supply chain. reduces their acreage; supply goes down, illegal workers in the United States. Of demand remains constant and prices go These crop impacts ripple down to the these, 58% are from Mexico, 23% from farm worker resulting in work only being up… another “bell ringer. And so the story other Latin American Countries, 11% from goes. available 3 to 5 days a week. A 3 day work Asia, 5% from Europe and Canada, and 3% week is good for no one, farmer or farm Environmental Awareness from Africa/Other. Below is a breakdown worker. And so, a $12/hour job ends up The level of environmental awareness according to industry: providing only $9,000 per year. has increased dramatically over the last 15 • Farming & Related 25% In 1986, the Reagan administration years. People want to know where their • Service Industry 12% implemented the Immigration Reform and food comes from. What, if anything, was Control Act. This law shifted the legal • Construction 17% sprayed on their food? Is our food supply work status or burden of proof from the safe? Can we trust the government and • Production/Installation 19% governmental agencies to the employer. the growers? As a result of technological • Transportation 5% Now the employers have criminal as well advancements during World War II, as civil penalties for hiring illegal workers. organophosphate compounds were • All Other 22% As a result, agricultural employers developed. These compounds were Most of the local farm workers are have begun to use the “H2A” work visa “broad spectrum” insecticides that killed from Latin American countries. Dr. program. Under this program foreign all of the bad bugs, and all of the good Roka (U of F, IFAS) conducted a survey workers are allowed to enter the U.S. bugs. They were very effective if applied

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 9 legally to seek agricultural employment washing, peeling and cooking. for a specific period of time. A contract Some research has found higher must be made with each worker stating levels of beneficial compounds the specific crops and work to be and certain vitamins in organic performed. No changes can be made produce. Other research has found after the workers arrive to the place no significant difference in the of employment. Transportation must nutritional quality of organic and be provided as-well-as housing. The conventionally grown foods. guaranteed minimum wage is a little over $10 per hour and a minimum of The organic movement is the 30 hours per week must be paid by the fastest growing segment in the farmer even if no work is performed produce industry. It is the “new due to weather. kid on the block.” Sales of organic produce have grown at a rate of nearly Also, these jobs must be advertised 20% per year for the past few years. in the State where the work is to be Also, 4% of all food sales in America performed and the adjoining States as are organic. Fruits and vegetables well. American workers must be given account for the largest percentage of the first right of refusal for the jobs with organic food sales. the same rate of pay and conditions. One local grower advertised 300 job We have seen the shift in our own openings in Florida, Georgia, and community with the appearance of Alabama. Four Americans responded numerous farmers markets, Whole to the advertisements and not one Foods, Food and Thought, Farmer showed up for work. Mike’s, Global Organics and Collier Family farms. What people are • Organic: Must be USDA Certified by Citrus looking for is good tasting clean food that USDA National Organics Standards The citrus industry in Collier County has been grown by someone that they can Board. is roughly 28,000 acres and conservatively trust. In most traditional businesses there valued at $224 million. Most of these • Locally Grown: Locally grown is primarily a financial goal with secondary citrus groves are planted in juice varieties refers to food and other agricultural goals resulting or supporting the first. In with 5% to 10% of the acreage being products, that are grown or produced, the “Organic World” of farming, there grown for fresh fruit. When a grove is processed and then sold within a appear to be three interconnected goals: planted, it takes three years to produce certain area (200 to 400 miles). Environmental, Social, and Financial. limited production. Six years to have • Natural: The term “natural” applies Although the financial goal is still positive cash flow, and 10 to 12 years to broadly to foods that are minimally important to the organic community it break even depending upon land costs processed and free of synthetic does not “trump” the other two. and financing. Also, all expenses must be preservatives, artificial sweeteners, Conclusion capitalized for the first three years. colors, flavors and other artificial As we move forward there are additives; growth hormones, As in vegetable production, most numerous challenges as in any business antibiotics, hydrogenated oils, citrus growers use an integrated pest venture. The farm community must stabilizers, and emulsifiers. Most management approach. Chemicals are continue to advocate for a workable foods labeled natural are not subject expensive, so if they are not needed, immigration policy and continue to to government control beyond the they are not sprayed. Most growers use address farm labor issues. The businesses regulations and heath codes that apply irrigation computers that automatically that are doing the right thing should not to all foods. monitor the water flow to the irrigation be punished with those businesses that systems. In citrus, if the grower over Organic foods typically cost more than are not. Go after the law breakers not the irrigates, the amount of sugar (solids) in conventional foods. In part, the higher industry. Water and pesticide concerns the fruit can be “washed out” resulting in price is related to lower yields, natural will continue to be near the top of the lower financial returns. These automated fertilizer and labor-intense pest control efficiency list for agricultural producers. irrigation systems can flush the filters, tactics. Regulations limit the number With the organic food movement turn the systems on and off, monitor of pesticide products available to organic increasing each year, those farms that water flow, and activate remote hydraulic producers. reconnect with their customers and valves out in the field. Research has demonstrated that reestablish the trust that has been lost Organic, Locally Grown, and Natural organic fruits and vegetables have smaller will do well. It’s all about relationships  Organics, Locally Grown, and amounts of pesticide residue than produce and trust. “Natural,” what does all of this really that was grown conventionally. However, Bob Newsome is the agribusiness manager at mean? pesticide residue is reduced substantially Barron Collier Partnership. by routine food handling practices such as

10 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org ECONOMIC DEVELOPMENT

Regionalism Shifts into High Gear By Kathy Gulvas

here’s one thing the car giant Hertz 41 and Williams Road in Estero. Hertz is Timing is Everything didn’t care about when deciding investing $60 million in the new facility. Hertz’ announcement came just Twhere to move their corporate Reagen says it’s a win-win for all. two days before the first-ever Regional headquarters. “There’s a multiplier effect for the Economic Development Symposium was “They’re not interested in money that is going to circulate in our set to be held at Alico Arena at Florida jurisdictions,” said Mike Reagen, general area as a result,” said Reagen. Gulf Coast University. The timing president and CEO of the Greater couldn’t have been better. Naples Chamber of Commerce. “They are Jim Moore, director of Lee County’s Economic Development Office, who was The event drew more than 350 business interested in a regional area that may be and community leaders to discuss ways able to fulfill their requirements.” working with the site selection consultant for Hertz, suggested the consultant also to promote the region as a business Southwest Florida had what it took. check out land in Collier County. Reagen destination. It was organized by the On May 7, Hertz announced the and local experts on behalf of the Greater Greater Naples Chamber of Commerce, Fortune 500 company would be relocating Naples Chamber assisted in showing the Lee County Horizon Council, FGCU, its world headquarters to Lee County properties and supplying the consultant Enterprise Florida and Florida Power & from Park Ridge, New Jersey. with the required information. Light. It will become the 9th ranked Fortune A team effort to ensure Hertz – then “The symposium was very successful, 500 company in Florida and the first “Company A” – had been exposed to and it was impressive to have so many ranked in Southwest Florida – bringing in all Southwest Florida had to offer. The leaders from Southwest Florida gathered up to 700 jobs paying an average $102,000. experience reinforced what regional together to affirm their commitment to regional economic development,” The headquarters building will go on leaders knew – a united front is the key to luring top companies. said Dr. Wilson Bradshaw, president of 34 acres at the northeast corner of U.S. FGCU. “The experience provided a great

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 11 WHAT THIS MEANS TO SOUTHWEST FLORIDA: 700 Jobs $102,000 Average Salary $60M Cost to Build New Facility 300,000 Square-footage of New Corporate Headquarters Koreshan State Park

Corkscrew Rd. 10,400 Locations in 150 Countries

N Via Coconut Point Via

Proposed Hertz

U.S. 41/Tamiami Trail S. Headquarters

Williams Rd.

Coconut Point

step forward to enhance our regional successful. attract companies that will not typically collaboration for economic and workforce “The overview at the Symposium consider smaller individual counties or development.” provided by FP&L and their consultants cities. “I think there was an eagerness in the was insightful and instructive,” said At the conclusion of the Symposium, room to move forward, to take action,” said Dudley Goodlette, chair-elect of the leaders who attended were urged to fill Mei-Mei Chan, president and publisher of Greater Naples Chamber and one of out a survey. The News-Press Media Group and one the REDI leaders. “It underscored the “What happens now is the REDI team of the leaders of the Regional Economic essential role that regionalism plays in will review the surveys and determine Development Initiative (REDI). “The constructing a successful strategy for the best next steps to engage community timing due to the Hertz announcement economic development and job growth leaders,” said Chan “It may be deeper focus was perfect: How do we get the next throughout the State of Florida.” group conversations. It may be working Hertz, together?” Goodlette went on to say, “The need for committees. It may be another forum.” The Symposium included a collaboration and communication among In the meantime, the REDI group is presentation by FP&L. the public and private sector partners in proceeding with providing a regional data Southwest Florida is an imperative that As featured in the April 2013 issue of repository in the form of a website by this should not be ignored. I am confident Business Currents™, the PoweringFlorida fall. seminar series helps local elected officials, that the unified approach outlined at the “That will be a significant step forward volunteers and other stakeholders better Symposium has provided an excellent to have rich, current data all in one place,” understand the corporate site selection springboard for success in that endeavor.” said Chan. process and the role they play in it. The speakers pointed out that the Currently Lee and Collier Counties are One of the top site selection continued growth and maturation starting the effort, but they hope it will consultants in the country addressed of Southwest Florida, coupled with grow to include the five counties.  issues that drive a favorable site location the support of FGCU and the recent decision, from the need to respond to announcement by Hertz, makes this Kathy Gulvas is Vice President of requests for information in a timely the right time to move forward with a Communications for the Greater Naples Chamber manner to how to determine if a lead is a united front and attract more high-wage of Commerce and Editor of Business Currents. true prospect worth pursuing, to how to businesses to the community. She can be reached at kathyg@napleschamber. structure an incentive package and make If the region markets itself with a org. an announcement when the project is combined population of 1.2 million, it can

12 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org COVER STORY The Importance of a Healthy

Business Climate By Michael Wynn

hroughout the recent economic • What are the challenges and • Government approval process downturn, we have heard a lot of opportunities that are unique to • Infrastructure discussion surrounding the topic of Collier County? T • Access to financing and capital business climate. The subject can be broad • What efforts are being made today to • Quality of services and intimidating. However, business promote a healthy business climate? climate is not complicated. Regardless of • Cost of living whether we work for private business, Defining Business Climate When these elements align to produce government, own our own business or First, let’s start by answering the ques- a healthy business climate, a number of are retired – a healthy business climate is tion – what is business climate? Simply things happen. Local businesses grow and important to everyone. put – it is the general economic environ- are more profitable. They expand. New ment that comprises the attitude of the Therefore, it is important that our businesses are attracted to the area. Wag- government and lending institutions to- community not only understand it, but es increase. Unemployment goes down. ward business and business activity. It’s also has a healthy business climate as Local tax revenues increase allowing for also a reflection of how local policies along a priority. In order to do that, there are better services. All of these factors com- with the residents of an area support busi- important questions that should be bine to result in a higher quality of life for ness development. There are a number of answered. everyone. components that determine the health of a • What is business climate? business climate. Some examples are: Our History • How does business climate impact • Business and personal tax burdens It’s important to examine our history you and your family? as a county to understand how our busi- • Workforce availability • How has our history influenced our ness climate has been influenced over the climate today? • Regulations years. In the last 30 years our population

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 13 increased five-fold. There was a 121% increase from 1990 to 2010 alone. During that time, our county leaders struggled with the challenge of managing that growth and building the infrastructure necessary to support it. That period of rapid development left us with key challenges that we still face today. Many of our regulations and permitting processes were originally designed in an environment where we had exponential growth and it was more important to manage the process rather than nurturing it. During those periods, we endured both boom and bust cycles. However, the last 7 years have been one of the longest bust cycles we have ever experienced. In South- west Florida, we have seen some 16,000 jobs vanish and nearly 20,000 homes have been through some stage of foreclosure. We have seen permits fall from a ten year average of 3,000 per year thru 2006, to a four year average of 750 through 2012. Commercial construction is down 90% from its peak – whereas residential construction is down 80% from its historical average. Through that decline we have seen first-hand the threats to services we rely on – from budget problems surrounding our schools, to fire service, and county government. Fortunately, our most recent bust cycle appears to have ended and we are seeing a recovery underway. Year to date housing starts were up almost 30% year over year from 2011 to 2012 in Collier. Major developments like Mirasol, Treviso Bay, Hacienda Lakes, and Sabal Bay are moving earth as we speak and represent well over 5,000 new homes in the coming years. The question remains – will we allow the recovery to diminish our efforts to build a healthy business climate? Or will we use the lessons of the past to work together and be focused on nurturing smart- er growth, job creation, and economic sus- tainability for the future. Competition We have extensive competition whether we realize it or not. Just in Florida alone, other counties and regions have revamped their economic development policies and the resources allocated to them. Many have retooled their regulatory process to promote a better business climate. Not only are these considerations that local businesses must consider when

14 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org deciding where to expand their busi- progress being made by Collier County. Additionally, the Collier Builders nesses but there is a group of profession- First, there is already a spirit of Industry Association, the Greater als, site selectors, who study these factors collaboration with county government Naples Chamber and other stakeholders carefully and help employers, find suitable leaders. Our County Manager Leo Ochs, are working with County staff and expansion sites on a national basis. They our Growth Manager Nick Casalanguida, government leaders to review the Land not only study all of the econometric and and our Director of Operations and Development Code for opportunities to demographic information related to our Regulatory Management Jamie French, remove unnecessary regulation. are all focused on collaboration with the area, but they study our politics, our at- It’s important that we continue the community. They have all reached out titude toward business – they study our progress already being made and consider to stakeholders of key industries and business climate. Our most recent exam- the potential opportunities that exist to numerous residential cluster leaders to ple was Hertz’ relocation of their world streamline the regulatory process. headquarters to Lee County. better understand the unique needs of both businesses and residents. As more plans and permits are Many counties and regions have web- maintained electronically, will we see They have followed that outreach with sites that publish data on how they rank inspectors visiting job sites in the future actions as well. There are some tangible in key areas that are relevant to companies with tablets or internet enabled devices? improvements being made to our business seeking to relocate. They publish data on Would you even need to fail a site climate such as: how their region compares with compet- inspection due to plan/permit paperwork ing areas. They are organized with dedi- not being in the permit box? Everything cated representatives from each region, could be reviewed and approved in real who are skilled in responding and pro- time, reducing costs to the builder, the viding the key data that site selectors are buyer and shortening the window to looking for as they research suitable loca- getting those buildings occupied. tions. Southwest Florida currently does not have that regional representative or Or, consider this idea. What if structure. inspections of certain equipment could be handled by taking photos of the job Now more than ever, forward looking and emailing them to the county instead local and state governments are develop- of every single one being physically ing strategies that focus on an improved inspected? How much money would business climate. They realize that regula- that save the county, businesses and tions need to be streamlined and include taxpayers? What if the fire districts flexibility. These strategies start with a could come to a common understanding commitment to remove or minimize un- and interpretation of the current necessary regulation which has no mea- standards? surable value and only adds cost and time to the process of economic development. What if we could create a certification The faster a business can deploy its capi- process whereby builders, HVAC tal and generate a return on it – the more companies, and tradespeople could successful they will be. Most importantly, earn the right to receive only random with an unemployment rate still over 6%, inspections? Your company would have every moment we waste delays the cre- to go through a certification process and ation of badly needed jobs. meet a specific quality standard on jobs • The ability to submit permits for a set period of time to qualify. If you are It’s been said that “capital flows into electronically caught cheating the process, you would a well-defined envelope.” What does that suffer large fines and go back to mandatory • The ability to electronically submit mean? When you can define all the criti- inspections for every job. Would the plans for approval cal details surrounding a capital project, quality of work increase? How much investors can define the risk from both a • An office of economic and business money would be saved and reinvested in time and cost perspective. Clarity attracts development was proposed by our new jobs or growth as a result? capital investment which, in turn, creates County Manager last June and The question is, will these simply growth. There are still many uncertainties unanimously approved by our County remain ideas in Collier County? Will we that remain in constructing a new build- Commissioners. ing, planning a remodel, or opening a new wait only to see these ideas implemented business. The best incentive we can pro- • A new hearing examiner position is in other Counties? Are we going to lead vide businesses to grow or relocate here being created to improve the speed or just follow? It is the communities that is a predictable, well defined and stream- at which variances and minor PUD are willing to innovate and evolve that lined regulatory and approval process. amendments can be addressed. will be the ones that have the most robust business climate and enjoy sustainable Our Progress These are the right steps by our county leaders to shift to a more service oriented growth. It is important to recognize the mindset.

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 15 Our Unique Opportunities and our success is interconnected with lower incidents of disease and enjoy a the diverse interests of our community. greater number of healthier years of life. The challenges we face in building a If we approach the task of building a Interestingly, statistics show that Collier healthy business climate are significant. better business climate through a spirit County already has a number of traits However, as Albert Einstein said – “In the of collaboration, there are many unique shared by many of these blue zones. middle of difficulty, lies opportunity.” opportunities that become possible. We have the longest life expectancy in That is certainly the case in Collier What other opportunities are we as the United States for a woman at 85.8 County. Consider for a moment that Collier County uniquely positioned to years. We have the second longest life we have over two million visitors that seize? expectancy for men at 80.7 years. Our travel here each year. That represents a cardiac mortality is rated among the significant number of potential residents Consider the fact that we have an lowest in the nation. Given that 80% of our who every year sample our amenities and existing and robust agricultural industry life expectancy is influenced by lifestyle quality of life and lament having to leave. in eastern Collier County. Why not focus habits (vs. 20% genetic), we certainly on having a world class agricultural We are at a unique turning point in our have a lot to gain by studying how we research and development facility there? community. How we engage our time and can adopt more of the characteristics of a Why not find a way to grow this industry resources in the days ahead will determine Blue Zone. Should our community ever be in eastern Collier County when we already whether we cope, move forward or go designated with this distinction, it would have so many of the necessary ingredients? backwards. In the past, growth was so be a powerful marketing tool to drive Imagine our local growers in co-operation strong that there was no sense of urgency sustainable growth. with leading research firms designing the that we work together or collaborate as highest quality and safest foods that can Finally, we do not want to forget a community. We could stay isolated be tested, grown and distributed from an important asset we possess as within our specific industry, trade area, or here? Collier County when considering our gated community and simply be content. business climate and future growth. What if Collier County could become One of the benefits we have seen from Our current infrastructure provides us designated as a Blue Zone, a geographic this downturn is that we now recognize a unique advantage. As a result of our area where people live measurably longer the value that comes from breaking past investments, we have high quality lives. Throughout the world, there are down those walls. We have a better infrastructure in our roads, schools, communities that have received this understanding of how our quality of life and utilities. At the time the downturn designation. Their citizens tend to have occurred, our growth forecasts were still based on aggressive models that required us to prepare infrastructure for a rapidly Comfort Beyond Air Conditioning increasing residential influx. As we know, that growth unexpectedly reversed. As a At Conditioned Air, we work hard to eliminate the gap between result, we have already built excess road problems and solutions … between your call for help and water capacity that can accommodate and your return to complete comfort. As we celebrate our over 50,000 additional residents. The 51st Anniversary this year we also celebrate the bond we faster we improve our business climate, have with our customers. It’s a bond built on treating people the faster we can fully utilize this excess with fairness and respect, and approaching each project with capacity. professional pride and integrity. The Partnership for Collier’s Future Our employees go through a thorough background check when Economy™ they join the Conditioned Air team. Our technicians don’t earn a commission on any parts used in a repair – their only focus is With so much at stake, it’s important providing solutions that make sense for you. So if you’ve been to have an organized effort of community anxious about calling an air conditioning company, don’t be. partners leading the way. Fortunately we Making you comfortable every step along the way is something have that in The Partnership for Collier’s we take very seriously. Future Economy. The Partnership is an alliance with the Chamber of Commerce, Make the comfortable choice and government, private businesses, secondary call Conditioned Air today. and higher education institutions as well as several other organizations which have the expertise and resources that can directly impact our business climate. The Partnership’s mission is to help existing businesses grow for the benefit of all

(888) COLD-AIR • (239) 643-2445 Scan this code Collier County Citizens. with your www.conditionedair.com In order for us to effectively promote 3786 Mercantile Avenue • Naples 34104 smart phone to learn about Southwest Florida at a state, national Serving All Of Southwest Florida! • License# CACA29360 Conditioned Air. and international level, it is critical that

16 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org we work together as a region. In October SW Florida to professional site selectors. Michael Wynn, President of Sunshine Ace of 2012, the Partnership along with Conclusion Hardware, Chairs the Greater Naples Cham- FGCU and the Horizon Council signed a ber Board of Directors, and is Co-chair of The memorandum of understanding to create a Building and sustaining a healthy Partnership for Collier’s Future Economy™. He regional partnership. A few months later, business climate is not without its earned his B.S. in Business Administration from Mike Reagen (our Chamber CEO) was challenges. There are many components the University of South Florida, and his M.B.A. working alongside Jim Moore as they met that must align to ultimately achieve the from Florida Gulf Coast University. He is a with site selectors representing Hertz. desired result. However, it is a goal that graduate of Leadership Collier™ 2008, as well as Representatives from both counties we all have a vested interest in seeing a graduate of Leadership Florida 2012. Wynn was collaborated to provide professional and achieved because it directly impacts the recognized as one of Gulfshore Business Maga- confidential assistance to that search. quality of life that we enjoy. By educating zine’s Forty under Forty in 2009 and was named Fortunately, that effort culminated in ourselves and finding creative ways to the 2010 Volunteer of the Year by the YMCA of Hertz’s decision to relocate its world collaborate at a local and regional level, the Palms in Naples. headquarters to SW Florida. we will find that even our more lofty goals are within reach.  This regional partnership continues to grow as we work together on numerous initiatives. In May, we partnered with FPL and sponsored a Regional Economic Development Symposium that presented an informative agenda on winning economic development strategies and the vital impact of regionalism. Over three hundred and fifty leaders from Collier and Lee attended that event. Our next initiative will be the launch of a regional website. With the help of FPL’s economic development team, we will launch the website by this fall. The site will be dedicated to providing tailored econometric and demographic data on

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 17 18 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org ENVIRONMENT Under Construction - A World Class Reef Destination for Southwest Florida By Meg Stepanian

ne of the largest, Master Planned for Collier County. And so the vision was economic development by some $35 Artificial Reef Projects in the born. million is top priority for Flood. OWestern Hemisphere is underway Flood and the Task Force engaged “This is an exciting project and an off the Gulf waters of Collier County. This in strategic planning, goal setting, and exciting time for our community,” says exciting project will be a ‘game changer’ undertaking the work needed to make Flood “The benefits of a project of this for the ecology – and economy – in Collier the ‘dream’ a reality. Objectives included scale and importance are far reaching, County. creating new avenues for economic both environmentally and economically. Longtime angler and local attorney growth. At the core of it all, was a common We are working quickly to develop these Peter Flood of Naples joined with the desire among residents and tourists alike new revenue streams for our community.” Economic Recovery Task Force (the for additional recreational activities Utilizing a formula developed in the “Task Force”) in 2011 to develop a ‘state of along our beautiful and internationally 2011 University of Florida Sea Grant report, the art’ Artificial Reef Program for Collier renowned coastline. A guiding principle this projected level of annual economic County. Mr. Flood is the driving force shared by Flood and the Task Force is return may be conservative – once the behind this monumental undertaking. to pay for the reefs with a mix of private reefs have reached maturity. The reefs Together with Task Force members, grant monies and donor funds – and avoid will essentially launch ‘diving’ as a new volunteers, experts and public officials, any use of taxpayer dollars. industry in Collier County, and are also this team began realizing the dream of This plan to boost local tourism and expected to attract high-dollar fishing creating a world class artificial reef system

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 19 tournaments that will be promoted was a corporation, it would rank #51 on the world and Dr. Matthews remains the nationally. the Fortune 500 list according to the driving force to their success.” Philanthropists and corporate donors American Sport Fishing Association. Flood has also been instrumental also have an almost unprecedented Long known as the Paradise in uncovering grant opportunities opportunity through the Artificial Reef Coast, Southwest Florida has focused through the Gulf Tourism and Seafood Program - legacy rights as a significant development efforts along the coastline Promotional Fund set up by BP in the donor. Only 36 reefs will be made available and inland; not within Gulf waters. Our wake of the Deepwater Horizon oil spill with the opportunity for ‘naming rights.’ existing Gulf sandy floor offers little food – and in alerting local public agencies To thank major private donors who or habitat for most species of marine life. and stakeholders. In collaboration with meet applicable criteria, individuals and Many existing reefs have poor water Flood and the Task Force, the City of businesses will have the opportunity to clarity, are overharvested, and are in Naples, City of Marco Island and Collier donate to a 501c3 supported fund through poor condition. Current reef locations County applied for this BP funding – and the Community Foundation of Collier are not optimal for visibility. Artificial these public entities were awarded a total County to secure naming rights. Legacy reefs hold the key to a healthy ecosystem of $1,315,000 in grant monies to build donations will be given naming rights and a recovering economy here in Collier artificial reefs through the Gulf Tourism to the reef, and the requested name will County. and Seafood Promotion Grant funding. be identified on the NOAA navigational Last October, Flood hosted a luncheon It is the largest grant awarded for one charts. inviting renowned artificial reef expert integrated project through this Fund Boating, Diving and Recreational/ and educator Dr. Heyward Matthews to date. Private donations and legacy Professional Fishing are all experiencing to meet with business leaders and City/ donations will also be used to fund the continuing growth and popularity over County officials to present the positive reefs. the last several decades. In 2011, boating impacts artificial reef programs offer Unlike other reef structures that may participation increased ten percent to coastal communities. include the use of military vessels that 83 million and in 2012 new powerboat “We are beyond pleased to have such may only last for 100 years, the planning sales also increased an estimated ten an amazing resource in Dr. Matthews,” for this ‘world class’ Artificial Reef Master percent according to Floridamariner.com. Flood says. “The artificial reefs off Pinellas plan will include the use of clean fill Interestingly, if the sport fishing industry County are the best in the country if not only and will include the use of recycled concrete structures and reef modules. The

20 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org modules can attract specific and desired placed on the sea floor is that most of the the artificial reef deployment and its species. These reefs will provide life to the sea bed off our coast is composed of bare promotion. water table for a thousand years. sand. This sand bottom offers little food or “The real success is in the planning In order to create new recreational habitat for most species,” says Matthews. stages,” explains Mathews “You need to opportunities in the waters off our “These reefs will change the character do it right from the beginning.” Local coastline, the plan is to deploy 36 artificial of the bottom.” Scientific studies have user groups need to be involved early on reefs 10 to 30 miles from our shores. indicated that artificial reef structures in the planning phase. Because of their Each reef will be the size of a football support larger fish populations. practical knowledge and vested interest, field and will hold some 30,000 tons of To succeed, the development of a sound both charter boat captains and the diving environmentally safe concrete material. strategy for implementation, creating community are critical partners to the There will be six ‘clusters’ of six reefs in partnerships with local businesses, and program. this Master Plan – to maximally leverage establishing a strategic alliance with the Local businesses have stepped up the impact of these reefs using state of the Community Foundation of Collier County to support and assist in the planning, art design principles. was deemed necessary. implementation, and monitoring of the Within two hours, life begins to form Dr. Matthews continues to consult reefs – both now and pledged in the around the artificial reef structures. Viable with the group throughout its planning future. The Task Force has engaged reefs are fully mature within two to three and development process. For more local business owners within the marine years. These artificial reefs will create than 40 years, “Dr. Reef,” as he is known industry to insure proper facilitation of species habitat, estuary enhancement, in professional circles, has participated the Reef Master Plan. Additionally, other recreational diving and fishing in the development of artificial reef volunteers in the fields of law, accounting opportunities, fishery management, and structures. Together with members of and promotions and marketing have barriers to protect endangered habitats. his oceanographic team from Pinellas donated their expertise in this regard. “The reason for the sudden relocation County, he will advise the Task Force and Collaboration with outside agencies has of marine fish species after a new reef is stakeholders on how to best implement begun in an effort to collect materials

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 21 that would otherwise be a cost to other Collier County at (239) 649-5000. As a volunteer member of the Collier County Economic Recovery Task Force Artificial Reef municipalities or entities for use in the You and many others will want to Program, her work with the task force is dedicated construction of the reefs - as a further go “where everyone knows your name!” to the development and execution of this massive cost saving measure. Through recent Thousands from around the world will undertaking. press coverage, many unsolicited requests know that you were among a select few have been received to donate clean who had the foresight and understanding concrete. Processes and procedures for to support this unique and unprecedented the procurement of these donations are in effort to improve our ecosystem. place. This soon-to-be world-class artificial The Community Foundation of Collier reef destination will be a remarkable County has established an Artificial ecological formation for all to fish, dive Reef Program Fund to accept all private and conserve for literally thousands of and legacy donations, and is poised to years to come.  administer the funds to the City of Naples, City of Marco and Collier County based Ms. Stepanian is the owner of M Solutions on established Fund guidelines for this Advertising, an ADDY award winning massive project. advertising and marketing firm located in Naples, FL. Established in 2003, Ms. Stepanian “We are honored and excited to be successfully executes results driven sales and a part of a project of this magnitude,” marketing strategies for companies nationwide. explains Eileen Connolly Keesler, Her expertise includes many years working President/CEO Community Foundation with McDonald’s restaurants developing media of Collier County. “This is such a unique planning and market growth strategies for opportunity to not only affect the habitat more than 1600 restaurants and specializes in but our economy in an extraordinary brand development. Ms. Stepanian is skilled in way.” maximizing both traditional and digital media To be one of only 36 legacy reef donors, platforms for her clients, and has developed reserve ‘your reef’ today. You can secure creative PR campaigns designed to deliver the your naming rights into perpetuity by greatest value/visibility for many well-known contacting the Community Foundation of businesses throughout the state and nationally.

22 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org LEGACY LEADER PROFILE

Legacy Leader Profile: Scott Campbell,

Physicians Regional Healthcare System By Teresa A. Morgenstern

ou could say that Scott Campbell answered the call. Overall, Physicians Regional has also changed with the times. As the Market CEO of Physicians Regional Healthcare “Physicians Regional has evolved by broadening the scope YSystem in Southwest Florida, he brings with him the of medical and surgical services we offer. The medical staff has same work ethic and beliefs that have helped him become the grown from about 85 doctors to a staff of 350 today. The increase leader he is today. in medical staff affiliation presents an increased opportunity for “The largest motivation I have towards the work of community residents and seasonal residents to have increased hospital leadership comes from a sense of a ‘calling’ to access to healthcare,” he said. “There has been an infusion of this field, a higher purpose,” he said. “Many in the fieldof medical and surgical capital to have state-of-the-art technology, healthcare can relate to this sense of calling, and likely other including robotics. Most recently we have developed the only fields of work may feel the same. I think together, from our physicians to our employees and associates, we know every day that we are helping people in need of health care. There is a strong sense of purpose in that. It’s a multi-faceted aspect in that it’s greater than the sum of the parts.” That approach blends well with what a typical day is like for Campbell, who is often seen walking the halls of Physicians Regional, greeting patients and talking with physicians and associates. “Every day there’s a continual focus upon the care we provide. A hospital is 24/7,” he said. “There are no exact boundaries, so a day for me is often early and often late. And yes, there are meetings with medical staff throughout the day to accommodate their schedules. The dynamics of a hospital are a most unique business. Our purpose is to deliver the best patient care experience, and that includes a wide array of activities, whether our patients are here for elective, non- elective or emergency care. A top focus is to encourage the associates, demonstrate appreciation for their work and maintain a positive work environment. Overall I really enjoy each day, both the planned and the unplanned.” Changes in medical care over the past five years have given more knowledge and power to patients. “There has been such a rapid increase in technology, and that has increased access to information for both the consumer and the provider,” Campbell said. “With most people having access at their fingertips, there are higher expectations. Consumers now have the ability to compare since hospitals must report and post their patient satisfaction data. There is also an increased demand and declining reimbursement for services.”

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 23 Alumni Notes Members making a difference in our community

More than 465 people gathered at ALTAIR Training Solutions for the 2013 Bark-a-Que, organized by Michelle Jones. This event benefitted Guardian Angels Medical Service Dogs, a charity that gives fully trained service dogs to veterans with Post Traumatic Stress Disorder or other combat related injuries. The Bark-a-Que raised over $45,800, enough for two Collier County veterans to receive service dogs. There was an amazing amount of support for this cause from our LCF Alumni, including Lavigne Kirkpatrick, PJ Marinelli, Mindy DiPietro, Mary Jo Spartz, Angelina Spencer, and David Crisp Jr.

Rebecca M. Vaccariello, Esq., GAIN 2013 and litigation attorney at Salvatori, Wood & Buckel, was admitted to the Bar of the Supreme Court of the United States in Washington, D.C. The admission ceremony was presided over by the Hon. John G. Roberts, Jr., Chief Justice, and the Associate Justices of the Court were in attendance. Two law schools had group admissions during the admission ceremony, including 25 attorneys from Albany Law School, Rebecca’s alma mater.

LCF Alumni members Sheriff Rambosk, Chief Jim Williams, Chief Stephanie Spell, Chief Greg Smith, Chief Jim Bloom, Commander Mike Williams and Director Darlyn Estes attended a special Crisis Intervention Training. This quarterly program was hosted by David Lawrence Center in collaboration with the National Alliance for Mental Illness and was designed to train law enforcement officers how to respond to situations involving mental illness. This training provides first responders the tools to respond to suicide Find us on attempts and mental health crises with dignity, f Facebook Linked in understanding, and kindness. Contact us: [email protected] | (239) 403-2903

24 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org designated comprehensive stroke center “encourager,” one who uplifts, casts and And the inspiration for Campbell’s in the region. We have and will continue speaks a bright future. Leaders set the work? to anticipate the medical needs of our tone.” “I’m inspired by leaders who are community.” As with all leaders, there are challenges. service-oriented. They are selfless in what As Naples, and Southwest Florida “First and foremost, I’m a man of faith they are doing than who they are,” he said. for that matter, continue to grow, the and optimism. I daily remain optimistic, “They have a sense of purpose and that’s conversation about Naples becoming a and walk with a strong faith in God and how they live their lives.” “medical destination” has become more people, and that our future is bright,” he When he’s not in his office or touring frequent. said. “I believe in learning quickly from the halls of the hospitals, his focus is on “I believe our spirit of excellence and our challenges, and even failures, making his family. He’s proud to talk about his our advanced technology and specialty adjustments to enable improvements, but wife of 34 years, the accomplishments of care sets us up nicely for this. We are not to dwell upon mistakes and lose sight their two daughters and the fun of being distinguishing our health care system to of our higher purpose. In essence, identify a grandfather of two with a third on the be a first choice for residents in our region the challenge, adapt a strategy and move way. and other states to seek healthcare here,” on.” “My wife is my best friend and the he said. “A top priority of our leadership Success for Campbell is measured on dearest person in my life. When I’m not is to have the highest quality scores, many levels. working, I am first connected to my wife now posted publicly to enable residents “It comes down to the high quality and family. I’m a church-centered person or visitors to compare our system more and believe in building the inner man,” favorably to area, regional and national of care we give to our patients. We all have God-given gifts that can be used to he said. “I also enjoy being a part of this metrics. Our investment in resources such community and the people who live here.” as robotics, stroke, heart and orthopedics, heal through human hands on a physical, for example, will position our hospitals emotional and spiritual level,” he said. Campbell added he also spends time to be sought-out for healthcare, whether “Our patients should be pleased with reading industry publications, the Wall from the north or even abroad.” the service they receive because we focus Street Journal and many business journals. less on the financial metrics and more on In the next 10 years, Campbell sums “It’s important for me to stay current the quality of care and having a highly- in my field,” he said. up his expectations with a single word: engaged employee base.” expansion. “We will be expanding our physical capacity for both in and outpatient services. We will continue to have a greater outreach of outpatient choices for primary and surgical specialists, like the Marco Medical Center that we recently opened,” he said. “These outreach services will help us to extend the medical staff, personnel and technology into the community.” All of these plans into the future are part of Campbell’s leadership style as a visionary. “I believe it is important to always have a vision for your work, your place of leadership, the business you lead, and yourself. Keep a three-to-five-year vision in place, the strategy to accomplish the vision and build upon it,” he said. “Look beyond the headwinds -- any fear or uncertainty of one’s specific industry. Always build relations with your employees, the people who join you in the cause you are leading. The base of excellence in any field of work is the employees of any organization. Listen to your coworkers and staff, and plan. A well laid-out plan with adjustments as needed, will avoid being reactive. Be an

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 25 As a visionary with a plan, Campbell specifically with Health Management Associates. takes that knowledge and looks to his Throughout his career, Campbell has held own five-year future. various corporate positions, including several It pays to “My focus will be upon my leadership Health Management hospitals, and has overseen role as the Market CEO of Physicians the building of three replacement hospitals. keep us Regional. That means setting a vision Campbell has been very active in the Collier along with our medical staff, advisory County community, serving as board member board of trustees and associates that of the Greater Naples Chamber of Commerce, continues the broadening of healthcare a board member of the Marco YMCA, a Marco UP YOUR service and to enable the ‘best patient Island Rotarian and participation in other civic care experience,’” he said. “This will leadership roles. include the expansion of both hospitals, About the Author SLEEVE the investment of capital to continue Teresa A. Morgenstern is the Director our state-of-the-art medical and surgical of Communications and Public Information platform upon which we stand. We will Officer for Edison State College. Teresa earned continue our emphasis upon “Getting her Bachelor of Arts degree in Journalism with to Great” whereby our associates and specialties in sports and feature writing from Ball physicians find Physicians Regional to State University, Muncie, Ind. before moving to be the very best environment in which to Naples in 1990. She brings more than 15 years utilize their talents and their specialized of public relations and marketing experience. training. To be the first choice for area Since 2011, she has served as the chair of the residents, seasonal residents, region and editorial board of Business Currents magazine, nationally because of our emphasis upon the monthly publication of the Greater Naples quality, customer service, and best patient Chamber of Commerce. outcomes, second to none.”  Scott Campbell brings over 30 years of Don't be one of those experience as a hospital executive, 23 years businesses that waits until their IT system goes down to do something about it. A service contract with CRS is your Ace in the hole to minimize low productivity, sluggish networks and bloated expenses. Don't just play the hand you're dealt. Call us today. We'll keep you in the game. Starting at $1.29 per bottle 1 case minimum ( 24 bottles ) A unique and healthy way to advertise Let us make your business Better technologies. Better Business. Any event 239.643.1888 crs-tc.com extra special !

26 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org CRST 9134 May13 Bus Currents_NEW.indd 1 4/3/13 2:33 PM MARKETING Online Marketing: Business Case or Business Waste By Allen Jordan

ince the mid-1990s businesses have been Search Engines; especially its star Your business has several other sought answers to how to improve company of the industry, Google. Google marketing mediums (print, broadcast and sales by taking advantage of the many commands an amazing 76% global market mailings) that you currently use or have S used in the past. All of them have several facets of online (internet) marketing. You share of the two and a half billion daily name it, it has been tried; email, banner online searches. They have become so things in common, higher cost, low ROI advertisement, pop-up, pop-unders and dominant that their name is synonymous (because of cost) and the most important search engine marketing (pay per click) with the Internet itself, on a daily basis thing, getting your audience attention is has crowded the information highway. everyone hears the words “Google it” and difficult. Some have proved successful and some knows exactly what it means. Your message must be repeatedly have been proven foolhardy, regardless of As a business person, you should heard before you get customer awareness. the outcome, they have all been repeatedly embrace the powerful steamrolling Studies have proven a newspaper tried and are still in use. opportunity that Google’s search engine advertisement requires a daily eight week Companies, like Amazon.com, have results page presents and use its success cycle before a customer recognizes your become online marketing legends. Others, as a competitive advantage. product or service. Radio and television advertisement require a lower number of like Netflix.com are so successful that Before I discuss the advantages and repetition but the costs are much higher. they are pushing their brick and mortar give examples of online marketing via competition to the brink. However, SERP, I want to briefly talk about the The “six-hundred pound gorilla in the biggest success story by far has alternatives. the room” that all of the above have in

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 27 common is that the customer MUST be can benefit from having their websites ready (or close) to a buy decision in order listed in SERPs, however, you have to go for your marketing to prove effective. one step further and aim for a page one That final point is the most important listing because 99% of searchers do not point because if your prospective search beyond the first 30 results, with an customer does not remember your name astonishing 97% not going pass first three when it is TIME to buy, your marketing results. dollars have been wasted. If you think your efforts are sufficient, The advantages of online marketing, try a couple minor experiments: and I must again point out I am referring 1. Search for your company or to organic search engine marketing (not organization using your specific pay per click) is that it is FREE, global, company name. What page are you on? 24/7/365, and your customer is READY 2. Search for your company or TO BUY. organization WITHOUT using your A recent Pew Internet report found specific company name. What page that the primary use of the Internet is are you on? email (60%) with search engines in second If you are not page one, top ten, you at 49%. When people use search engines still have work ahead of you, because you (remember 250 billion daily searches), an are only close, and will still get overlooked. amazing 52% are shopping, and already primed to make a purchase. Now, let’s discuss online marketing by examining a few business cases. EVERY business or organization

I. Business: Charity (Non-profits)

Case - Most charity websites “front and center” during any search. purpose is to provide information Although most people may have their to educate its visitors and increase favorite non-profit, you don’t want to awareness for the cause. Charitable risk that first time donor selecting your donations and volunteerism has competition. Whether goods, services decreased over the past few years due to or cash donations, online marketing can economic downturn. affect the ease of donation and greatly Opportunity - Since charities are improve your donation intake. all fighting for the same dollar, it is important for your organization to be

28 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org II. Business: Legal

Case – Eventually, we all need legal advice, but unfortunately we can’t all call our “Cousin Vinny.” Legal firms mostly use traditional mediums, word of mouth advertisement and a large dependency on local telephone books. The monthly marketing budget is usually very high because of attempts to increase their geographic range. Opportunity - the Internet is almost always at our fingertips and accessible through home, school, work or mobile devices, unlike those “Yellow Pages” that are lost in the house. Increase your “findability” and increase your revenue.

III. Realtor

Case – Consider that lawn sign on a property that you quickly drive pass. You recall the company name and location of property but nothing else. Your at-home “Yellow Pages” are useless because the property was not in your local area. Your next step is an Internet search. Unfortunately, that property is multi-listed and they find your competitor first. Another revenue opportunity lost. Opportunity - This is similar to Legal example, by utilizing online marketing you can increase your geographic range, while dominating your local area. Online marketing will allow you to take advantage of niche marketing without production cost increases associated with other marketing forms.

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 29 IV. Broker (Mortgage, Insurance or Financial) V. Human Resource Case – This business case is simple because you and your competition may (Personnel) represent the same or very similar product lines. A potential customer may have Recruiting Firms already researched (via Internet) their product of interest, and is ready to buy. This is the easiest sell you will ever make; all you have to do is answer the call or incoming email. However, your website is on page seven, when the customer Case – Majorities of recruiting searches for a broker (remember that 97%). You have to be on page one of SERP firms have built their business to compete. based on relationships and Opportunity - This opportunity emphasizes maximizing your product therefore their website’s content or service niche via online marketing. In a very competitive area, focusing on is purely informational. This can narrow search terms will reap high reward. prove to be a missed opportunity because many businesses are slowly economically recovering and are looking for potential partners to supply valuable human resources. Ironically, the economic conditions of the past few years have also closed many of the recruiting firm’s competitors and growing companies are looking to replenish their vendor list or looking for new suppliers at more competitive costs. The economy has also created an increase in career movements and many job seekers search for alternatives to the mega-job boards such as Monster and CareerBuilder. Opportunity – Use your CONGRATULATIONS TO: website as a marketing tool for talent acquisition along with Kelli Faulconer and the team at expanding on your overall online marketing. Increase emphasis Spherion Staffing – Naples Office in your niche, not only in your 4964 Tamiami Trail North website’s content but also in your Naples, FL 34103 search engine activities. (239) 494-3044 www.spherion.com

On being the first to spot Chester this month!

You could be here next month! Simply find the Chamber Cat (this page doesn’t count!) and email Kathy at [email protected] with the page number.

(Contest open to Greater Naples Chamber Members Only)

30 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org VI. Multi-Level Marketing (MLM)

Case – Aside from selling your product, Opportunity – “Kill two birds one of the most important aspects about with one stone.” Along with your MLM is building your network. You have normal product marketing activities, to constantly recruit even as you make recruiting online marketing can sells in order to succeed. Unfortunately, prove very prosperous. Assure that you are even competing against your your website can be easily found by “up” and “down” line for the same talent. focusing on search engine marketing. Think outside the box, especially in these economic times where people are looking for different sources of income.

In closing, do not let easy opportunities evade you; you have already worked hard to build your business and website. Increase your marketing focus in the area of online marketing. Simply, reallocate your existing marketing budget and efforts. Online (search) marketing costs are the lowest of any mediums and proven to have the highest ROI; it represents the perfect “win-win” situation.  Source: articlebase.com Allen Jordan is Managing Partner of The Farpoint Alliance, a “Digital Technology” boutique specializing in search engine marketing. Allen enjoys working with entrepreneurs and small business owners to efficiently connect with their clientele via online marketing.

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 31 New Chamber Members

Aztec Plumbing Inc. Luxury Home Solutions The Woodhouse Day Spa – Naples 1460 Golden Gate Parkway 1045 Collier Way Unit #1 2059 9th Street North Naples, FL 34115 Naples, FL 34110 Naples, FL 34102 (239) 597-8500 (239) 728-2143 (239) 403-7727 www.aztecplumbing.net www.mhlhs.com www.naples.woodhousespas.com

California Closet Co. Mitch’s Cookies Tri Corps Security 5844 Enterprise Parkway 2212 Kings Lake Boulevard 1415 Dean Street Fort Myers, FL 33905 Naples, FL 34112 Fort Myers, FL 33901 (239) 694-8100 (239) 331-3212 (239) 234-1100 www.californiaclosets.com/naples www.mitchscookies.com www.tricorpssecurity.com

Cinnabon Nirvana Sleep XLR8 Naples 200 Glenridge Point Parkway 2170 Tamiami Trail N 3619 Tamiami Trail N., Suite 4 Atlanta, GA 30342 Naples, FL 34102 Naples, FL 34103 (717) 435-1587 (201) 931-5260 (800) 678-1509 www.cinnabon.com www.nirvanasleep.com www.powerplateflorida.com

CHS Wealth Management & CPAs Premier Sotheby’s International 1112 Goodlette Rd. N., Suite 201 Realty - Catherine Bordner Naples, FL 34012 4001 Tamiami Trail N., Suite 102 (239) 793-1040 Naples, FL 34102 www.chswealthmgt.com (239) 659-5137 www.catherine.bordner. For more information on these Culver’s premiersothebysrealty.com and all Chamber members, 3557 Airport Pulling Road North visit our new Business Directory Naples, FL 34109 Royal Palm Chocolates at www.napleschamber.org. www.culvers.com 1084 Business Lane Naples, FL 34110 Dr. Finn Foot & Ankle Center, P.A. (239) 325-8300 11181 Health Park Boulevard #2240 www.royalpalmchocolates.com Naples, FL 34103 (239) 260-5805 Sanibel Logic LLC www.finnfootandanklecenter.com 2402 Palm Ridge Road, Unit 2 Suite 207 InfiLaw Sanibel, FL 33957 1100 5th Avenue South (239) 963-4717 Naples, FL 34102 www.sanibellogic.com (239) 659-4614 www.infilaw.com For more information on these and all Chamber members, visit the Chamber business directory online at www.napleschamber.org

32 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org California Closet Co. The Woodhouse Day Spa – Naples 5844 Enterprise Parkway 2059 Tamiami Trail North Fort Myers, FL 33905 Naples, FL 34102 (239) 694-8100 (239) 403-7727 www.californiaclosets.com/naples naples.woodhousespas.com

Serving residents of Lee, Collier and Charlotte The Woodhouse Day Spa is a 6,000 square Counties for 25+ years, California Closets foot, luxury day spa dedicated to promoting your Southwest Florida is pleased to announce the relaxation and well-being. We specialize in grand opening of its newest location in the bringing all of the amenities and five-star services Hibiscus Center, Naples. The showroom and staff you’d expect from a destination or resort spa, to a provide luxurious custom closets and storage convenient location in the heart of Naples. From solutions for the whole home. Open Monday thru beginning to end, our dedicated spa team ensures Saturday. that your Woodhouse experience provides you with the escape and indulgence you deserve. Enjoy the ambiance, a cup of tea, spa water or a nice glass N Culver’s of wine while you prepare to indulge in your choice S 3557 Airport Pulling Rd. N. of over 70 rejuvenating spa treatments. e Naples, FL 34109 www.culvers.com p Tri Corps Security w Culver’s Restaurant Chain has broken ground 1415 Dean Street at 5775 Airport Pulling Road in Naples and Ft. Myers, FL 33901 o celebrated a ribbon cutting event with the Chains (239) 234-1100 co-owners Craig and Lee Culver and the local www.tricorpssecurity.com t franchise owners Mike and Vinnie Busalacchi. The 4300 square foot restaurant will employ 70 TriCorps is an exclusive security company staffed M full and part time employees and will feature their with the most experienced team of security l famous signature ButterBurger sandwich and professionals in the private sector. Founded and Culver’s frozen Custard and premium ice cream managed by law-enforcement officials, TriCorps e made fresh daily. is designed to provide security services from i executive protection, site security to corporate security. Whether you require physical site m Source Clothing Company security, investigations or special event security, g 2700 Immokalee Rd, Suite 6 use TriCorps. b Naples, FL 34103 h (239) 260-1855 e www.sourceclothingcompany.com t Source Clothing Company is a locally owned and operated clothing store that offers high-end men’s r and women’s apparel, jewelry and accessories at discount pricing. We provide this in a boutique setting where our friendly staff will ensure that we can flatter your figure. Source believes that excellent service is a practicality and not an indulgence.

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 33 ribbon cuttings

Spherion Staffing 4964 Tamiami Trail N.

Creative Scripts Compounding Pharmacy 600 Goodlette Rd. N. #108

Elevee Fine Gentleman’s Clothing 281 Broad Avenue S.

Naples Historical Society 137 12th Avenue South

34 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org The Best Little Airport in the Country GreenCare est.1943 4530 Arnold Avenue Suite 4

Collier Harvest Foundation 4451 Mercantile Ave

Private charters Flight training Title Boxing Club Sightseeing tours 2349 Vanderbilt Beach Road, Unit #508 Pilot Shop Museum of Military Memorabilia Observation Deck

Subscribe to email updates at FlyNaples.com First Citizens Bank 1125 Immokalee Rd.

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 35 GSM-2166.NplsChmbr.CurrentsMagAdindd 1 1/31/12 2:41 PM Sponsored by CRS Technology Consultants

Wake Up Naples™ @ Hilton Naples Sponsored by FGCU Athletics May 8, 2013

RaeAnn Enders, Brenda Smith Lorin Nash, Jay Roth r Scrapboo k

Jenny Foegen, Cyndee Woolley, Taylor Marini Jeff Lytle, Dr. Tingle The Chamb e Senator Garrett Richter, Rep. Kathleen Passidomo, Lesley Colantinio, Amy Sedlacek Rep. Matt Hudson

36 JUNE 2013 I BusinPhotosess Current scourtesy™ I Visit Us Onli ofne at Bob www.n Raymondapleschamber.org of Gulf Shore Photography Business After Five™ @ Bellasera May 16, 2013

Danielle Davis, Ronald Lee Mario Valle, Cathie Williams, Karl Williams

Karen Klukiewicz, Patrick Neale, Serge of Trusted John Masters, Julie Germer, Robert Keane Advisors, Frank Duggan

Kevin Knapp, Scott O’Dell, Paul Kessen “Full House”

Photos courtesy of Bellasera Visit Us O nandline at Joseph www.naple schambFrantzer.org Photography I Business Currents™ I JUNE 2013 37 RENEWING MEMBERs

Celebrating Chamber Milestones 5 Years Sunshine Tours 20 Years 951 Bald Eagle Drive Alpha Media, Inc. Coldwell Banker Previews 12693 Tamiami Tr. E., Suite 236 Marco Island, FL 34145 550 5th Ave. S. Naples, FL 34113 (239) 642-5415 Naples, FL 34102 (239) 465-9342 www.sunshinetoursmarcoisland.com (239) 262-7131 www.alphamediainc.com 15 Years www.floridamoves.com Mr. Appliance of Naples Crifasi Real Estate, Inc. Coldwell Banker Residential Real 207 Cross St #202 2376 Immokalee Road Estate, Inc. Punta Gorda, FL 33950 Naples, FL 34110 4851 Tamiami Trl N Ste 100 239-793-8788 (239) 594-7000 Naples, FL 34103 www.mrappliance.com/naples Naples Print Source (239) 263-3300 350 9th Street S www.floridamoves.com Suite Life Magazine 8192 College Parkway Suite B53 Naples, FL 34102 Douglas L. Rankin, Attorney Fort Myers, FL 33919 (239) 263-2500 2335 Tamiami Trail N., Ste 308 239-481-7775 www.naplesprintsource.com Naples, FL 34103 www.suitelifemagazine.com Self Insured Plans LLC (239) 262-0061 14710 Tamiami Trail North. Suite 201 10 Years Seacrest Country Day School Naples, FL 34110 7100 Davis Blvd Champion Cleaners (239) 403-7884 Naples, FL 34104 13500 N Tamiami Tr #14 www.selfinsuredplans.com (239) 793-1986 Naples, FL 34110 www.seacrest.org (239) 598-1555 The Print Shop www.championcleanersfl.com 2321 Davis Blvd 30 Years Naples, FL 34104 Maxi Transportation Naples, Marco Island & the (239) 775-3553 4355 Mercantile Avenue Everglades Convention & Visitors www.theprintshop.tv Bureau Naples, FL 34104 2800 N Horseshoe Drive Vineyards Properties, Inc. (239) 598-2600 Naples, FL 34104 75 Vineyards Blvd. 3rd floor www.maxitaxi.com (239) 252-2384 Naples, FL 34119 www.paradisecoast.com (239) 353-3393 www.vineyardsproperties.com

ADDITIONAL RENEWING MEMBERS

AAMCO Transmission AVL PRO Business Dynamix Solutions, LLC. and Total Car Care 1019 Collier Center Way 4099 Tamiami Trail N Suite 200 3030 Davis Blvd. Naples, FL 34110 Naples, FL 34103 Naples, FL 34104 (239) 593-6455 (239) 262-1237 (239) 262-7109 www.AVLPRO.com www.businessdynamixsolutions.com www.aamcoofnaples.com Beckner Jewelry & Repairs Cleopatra’s Barge Fine Jewelry Accent Business Products 5080 Annunciation Circle # 102 1197 Third Street South 6261 Arc Way Ave Maria, FL 34142 Naples, FL 34102 Ft Myers, FL 33966 (239) 417-4367 (239) 261-7952 (239) 597-7774 www.BecknerJewelry.com www.cleopatrasbarge.com www.accentbp.com Boys & Girls Club of Collier County Clifford Medical Billing Aloha Restorations 7500 Davis Blvd. Specialists, Inc. 450 Forest Hills Blvd. Naples, FL 34104 5688 Strand Court Naples, FL 34113 (239) 325-1700 Naples, FL 34110 (239) 331-7587 bgccc.com (239) 254-8019 www.moldnaples.com BRIO Tuscan Grille CNL Bank AmeriCare Home 5505 Tamiami Trail N. 1435 Pine Ridge Rd Health Services, Inc. Naples, FL 34108 Naples, FL 34109 5020 Tamiami Trail North, Suite 202 (239) 593-5337 (239) 687-1046 Naples, FL 34103 www.brioitalian.com www.cnlbank.com (239) 261-0313 www.americareswf.com

38 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org RENEWING MEMBERs

Coastal Angler Magazine Employee Assistance Harley Davidson of Naples 25110 Bernwood Drive #106 Services of SW Florida 3645 Gateway Lane Bonita Springs, FL 34135 3400 Tamiami Trail N., Suite 204 Naples, FL 34109 (239)287-0021 Naples, FL 34103 (239) 594-5504 www.coastalanglermag.com (239) 435-0400 www.hdnaples.com www.easofswflorida.com Collier Child Care Resources, Inc. Home Check Systems, Inc. 2400 Tamiami Trail N. Suite 303 Fibber McGee’s Closet 105 Mandalay Road Naples, FL 34103 571 Airport Rd N. Fort Myers Beach, FL 33931 (239) 643-3908 Naples, FL 34104 (239) 261-6300 www.collierchildcare.org (239) 643-5113 www.homechecksystemsinc.com www.fibbermcgee.com Combs Oil Company Imperial Golf Club 1500 Airport Rd S Florida Bladder Institute 1808 Imperial Golf Course Blvd. Naples, FL 34104 1890 SW Health Parkway. Suite 205 Naples, FL 34110 (239) 774-2666 Naples, FL 34109 (239) 597-8165 (239) 449-7979 www.imperialgolfclub.org Community Electric of Collier, Inc. www.floridabladderinstitute.com 1045 5th Ave N Jim Duffy Construction, Inc. Naples, FL 34102 Florida Power & Light Company 2760 68th Street SW (239) 262-3438 1813 Lee Street Naples, FL 34105 Ft. Myers, FL 33901 (239) 272-6881 Community Health Partners (239) 332-9103 www.jimduffyconstruction.com 851 5th Ave. N., #201 www.fpl.com Naples, FL 34102 La Quinta Inn & Suites (239) 659-7700 GO Environmental 185 Bedzel Circle www.chealthpartners.com 780 Southern Pines Drive Naples, FL 34104 Naples, FL 34103 (239) 352-8400 Conditioned Air Corp. of Naples, Inc. (203) 876-1007 www.lq.com 3786 Mercantile Avenue www.go-environmental.com Naples, FL 34104 M. Jean Rawson, P.A. (239) 643-2445 Golden Technologies, Inc. 681 N Goodlette Road Ste 210 www.conditionedair.com 5660 Strand Court Naples, FL 34103 Naples, FL 34110 (239) 263-8206 Country Club of Naples (866) 806-7127 185 Burning Tree Drive www.golden-tech.com Marco River Marina dba Rose Marina Naples, FL 34105 951 Bald Eagle Drive (239) 261-1032 Grant Fridkin Pearson, P.A. Marco Island, FL 34145 www.ccnaples.net 5551 Ridgewood Dr Ste 501 (239) 394-2502 Naples, FL 34108 www.rosemarina.com Dave Tate-Sun Realty (239) 514-1000 3757 Tamiami Trail N www.gfpac.com Michele Harrison - Naples, FL 34103 John R. Woods Realtor (239) 775-5547 Gulfshore Homes, Inc. 800 5th Avenue South. Suite 200 www.naplesbonitaproperty.com 8891 Brighton Lane, Suite 101 Naples, FL 34102 Bonita Springs, FL 34135 (239) 298-5388 David Lawrence Center (239) 947-2929 and Foundation www.gulfshorehomes.com Naples Bay Resort 6075 Bathey Lane 1500 Fifth Avenue South Naples, FL 34116 Gulfshore Media Naples, FL 34102 239-455-8500 1421 Pine Ridge Road Suite 100 (239) 530-1199 www.davidlawrencecenter.org Naples, FL 34109 www.naplesbayresort.com (239) 449-4136 Davidson and Nick CPAs www.gulfshorelife.com Naples Christian Academy 2400 Tamiami Trail N # 201 3161 Santa Barbara Blvd Naples, FL 34103 Hahn Loeser & Parks, LLP Naples, FL 34116 (239) 261-8337 800 Laurel Oak Drive, Suite 600 (239) 455-1087 www.dncpas.com Naples, FL 34108 www.napleschristian.net (239) 254-2900 Eagle Creek Country Club www.hahnlaw.com 11 Cypress View Drive Naples, FL 34113 (239) 793-0500 www.eaglecreekgcc.org Continued on page 40

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 39 RENEWING MEMBERs

Continued from page 39

Naples Florida Vacation Homes, LLC SCUBAdventures, L.C. The Greener Cleaner 343 Park Avenue 971 Creech Road 4007 S. Tamiami Trail Glencoe, IL 60022 Naples, FL 34103 Port Charlotte, FL 33952 (888) 835-9133 (239) 434-7477 (941) 764-0053 www.NaplesFloridaVacationHomes.com www.scubadventureslc.com www.mygreenercleaner.com See Manatees Guaranteed - National Assoc. of Captain Barry The Shoppes at Vanderbilt Wedding Professionals 525 Newport Drive 2355 Vanderbilt Beach Rd. # 152 P.O. Box 9494 Naples, FL 34114 Naples, FL 34109 Naples, FL 34101 (239) 642-8818 239-776-0073 (239) 280-7729 www.see-manatees.com www.shopvanderbilt.com www.NAWP.com Sheldon Fine Art Treviso Bay - Lennar North Naples United Methodist Church 460 5th Avenue South 9004 Tamiami Trail East 6000 Goodlette Road N. Naples, FL 34102 Naples, FL 34113 Naples, FL 34109 (239) 649-6255 (239) 304-8601 (239) 593-7600 www.sheldonfineart.com www.nnumc.org Southwest Property Management Corp. Twinkle Twinkle Little Store 1044 Castello Dr Ste 206 4172 Tamiami Trail N. Patrick O’Connor - Premier-Sotheby’s Naples, FL 34103 Naples, FL 34103 International Realty (239) 261-3440 (239) 262-5904 4001 Tamiami Trail North, Suite 102 www.swpropmgt.com www.twinkletwinklelittlestoreofnaples.com Naples, FL 34103 (239) 293-9411 Stanley Steemer United Way of Collier County www.naplesfloridaproperties.com 2900 South Horseshoe Dr., Unit 1100 848 First Ave. N. #240 Naples, FL 34104 Naples, FL 34102 Pelican Marsh Golf Club (239) 597-8104 (239) 261-7112 1810 Persimmon Dr www.stanley-steemer.com www.unitedwayofcolliercounty.org Naples, FL 34109 Stantec Consulting Services Inc (239) 597-3000 3200 Bailey Ln Ste 200 Valbridge Property Advisors | www.pelicanmarshgc.com Naples, FL 34105 Armalavage Valuation, LLC (239) 649-4040 2240 Venetian Court PK Studios, Inc. www.stantech.com Naples, FL 34109 2550 Goodlette Rd. (239) 514-4646 Naples, FL 34103 Stickboy Creative www.valbridge.com (239) 434-5800 6214 Presidential Ct. Suite B www.pkstudios.com Ft. Myers, FL 33919 Wells Fargo Bank (888)758-5558 5801 Pelican Bay Blvd PNC Wealth Management www.stickboycreative.com Naples, FL 34108 15465 Tamiami Trail North Suncoast Schools Federal Credit Union (239) 598-7555 Naples, FL 34110 1035 Cross Point Drive www.wellsfargo.com (239) 514-2480 Naples, FL 34110 www.pnc.com (800) 999-5887 Wilderness Country Club www.suncoastfcu.org 101 Clubhouse Drive PulteGroup Naples, FL 34105 24311 Walden Center Dr Suite 300 Susan G. Komen for the Cure SWFL (239) 261-6060 Bonita Springs, FL 34134 26800 S. Tamiami Trail Suite 210 www.wildernesscc.com (239) 495-4800 Bonita Springs, FL 34134 www.pulte.com (239) 498-0016 William C. Huff Moving www.Komenswfl.org and Storage Co. 4227 Progress Ave. Rehmann CPA The Appraisal Shoppe, Inc. Naples, FL 34104 6645 Willow Park Drive #150 2335 Tamiami Trail N Ste 201 (239) 263-8081 Naples, FL 34109 Naples, FL 34103 www.wchuffmoving.com (239) 254-5057 (239) 435-1111

www.rehmann.com www.appraisalshoppeinc.com YMCA of the Palms The Arlington of Naples 5450 YMCA Road ReliTech IT Services 12276 Tamiami Trail East. Suite 501 3850 Sawgrass Way. Apt 2722 Naples, FL 34109 Naples, FL 34113 Naples, FL 34112 (239) 597-3148 (239) 206-2646 (361) 433-5365 www.ymcapalms.org www.ArlingtonNaples.org www.relitechservices.com

40 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org The World Chocolate Masters, the Construction of a new four-bedroom, Briefs world’s premier culinary competition two-story model home in The Estuary Business devoted solely to the art of chocolate, has at Grey Oaks in Naples leaves only one A look at what’s happening in business invited Chef Norman Love to be the head vacant homesite available in the Mirada The Naples Concert Band (NCB) jury member for the 2013 competition to neighborhood. London Bay Homes is the recognized student members and be held Oct. 28 to 30 in Paris. exclusive builder in Mirada, an intimate announced its annual scholarship neighborhood of 16 single-family estate More than 30,000 people of all ages recipients at its final concert of The Band’s homes with panoramic views of golf, lakes enjoyed Seminole Casino Immokalee’s 41st season on Sunday, April 14. and nature preserves. signature event Balloons Over Paradise Over the years the Naples Concert at Seminole Tribe Youth Ranch and Plans for Naples’ newest residential Band has awarded over $90,000 to Seminole Casino Immokalee on April 20- community, Moorings Park at Grey approximately 80 students, many of them 21. Oaks, were announced today. Designed winning multiple awards. for retirement living with a focus on The Philharmonic Center for the Arts wellness, the project is a collaborative The Community Foundation of announced that it has changed its name to effort between two of Southwest Florida’s Collier County recently awarded $12,000 Artis—Naples. most prominent names in real estate. to Champions For Learning, formally Richard Branson’s Virgin Galactic known as The Education Foundation, The Shelter for Abused Women & will soon be making international for scholarships which will be used in a Children and the Philharmonic Center news with the first powered flights of Take Stock in Children mentoring pilot for the Arts (Artis – Naples) present SpaceShipTwo, the craft designed to take program at Golden Gate High School. “Inner Worlds of Domestic Violence paying passengers into suborbital space. Survivors III,” an exhibit featuring The Federal Aviation Administration Mary Ann Ramsey a Virtuoso Accredited artwork by participants in The Shelter’s has found Naples Municipal Airport Space Agent here in Naples, Florida at Healing Arts Program, Saturday, May 11 100 percent in compliance with Betty Maclean Travel, Inc., is one of a through Sunday, July 7, 2013, in the Jean Federal Aviation Regulations Part 139 few dozen in the world authorized to sell Newell Gallery, East Gallery, 2nd Floor, requirements for the 18th consecutive tickets for flights on Virgin Galactic. The Patty & Jay Baker Naples Museum of year, and readers of Professional Pilot Home and homesite sales at Mediterra Art, 5833 Pelican Bay Blvd., Naples 34108. magazine named the airport the 23rd topped $50 million for the first quarter, best fixed-base operator and the 13th best The Eloro, a new fully furnished surpassing half of all 2012 sales in only independent FBO in the United States. luxury villa model built by London Bay three months. Homes, is not only open for viewing, it’s Norris Home Furnishings interior London Bay Homes’ newly also available for immediate occupancy – designers Luanza Maitland and Sydney relaunched website uses state-of-the-art an option that has become increasingly Leigh Warren have just completed two internet technology to provide lightning- appealing to buyers in Mediterra, Naples’ interiors for the Davenport and Bonaire quick connections and create a more user- seven-time community of the year. models in Tarpon Landings at Tarpon friendly, easy-to-navigate experience that Point Marina in Cape Coral. The Veterans Services Center at has increased the luxury homebuilder’s Hodges University will hold its second Members of The Club at Mediterra leads by 200 percent. annual Veterans Fair on June 29, at its overwhelmingly approved a two- The Community Foundation of Naples campus, 2655 Northbrooke Drive, phase, $8.9 million, 12,500 square foot Collier County approved more than $2 from 10:00 AM to 2:00 PM. The event is clubhouse improvement project that will million in grants to a myriad of charities open to all active duty military personnel, significantly expand indoor and outdoor and organizations in the first quarter of gathering spaces, enlarge the ballroom 2013. and introduce intimate multifunction Continued on page 47 rooms. The David Lawrence Center Leave Payroll to the Experts announced that the Collier County Bar Foundation has awarded the Center a Don’t get blown away. Every year, nearly 400 changes in state and federal law affect payroll processing. But no need to become a target. $2,500 grant to fund recovery incentives Consult with Paychex – we have easy, affordable solutions that make for the Adult Drug Court program. sense for any size business, right down to one employee. More than 100 recently attended A real blast. Payroll, tax compliance, and benefits recordkeeping . . . all your requirements can be made accurate, tidy, and cost-effective. a reception at Agave Southwestern Grill and Tequila Bar. Guests sampled Complete employer and employee services. Payroll has been a Paychex specialty for forty years. So, leave your human resource the restaurant’s updated contemporary and benefits administration to the experts. We’ll help you Southwestern menu featuring interesting stay on target. cuisine emphasizing house smoked meats Trudy Stemen, 239-223-9256 and fish. www.paychex.com [email protected]

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 41 Chamber Calendar of Events ...... June 2013

Saturday, June 1, 2013 Thursday, June 20, 2013 Alternative Financing Methods Panel Business After Five™ Co-sponsored by SCORE Naples 5:30 pm – 7:30 pm 9:00 am – 12:00 pm Tiburon Golf Club Greater Naples Chamber of Commerce 2620 Tiburon Drive 2390 Tamiami Trail N – LCF Community Room Members: $8 $25/Session with Free Counseling; Free for Non-members: $25 Vets/Students Chamber Ambassador/Action Committee - Complimentary Thursday, June 6, 2013 Accelerated Networking Luncheon™ Saturday, June 22, 2013 11:30 am – 1:30 pm Business Plan Writing I Capers Kitchen & Bar Co-sponsored by SCORE Naples 2460 Vanderbilt Beach Road 9:00 am – 12:00 pm $15 lunch included/ Chamber Members only Greater Naples Chamber of Commerce 2390 Tamiami Trail N – LCF Community Saturday, June 8, 2013 Room Meet Successful Entrepreneur Series: Felix Speakers: Vin Izzi & Ike Lichtenstein, CPA Lluberes, CEO – Position Logic, Inc. $25/Session with Free Counseling; Free Co-sponsored by SCORE Naples for Vets/Students 9:00 am – 12:00 pm Greater Naples Chamber of Commerce Saturday, June 29, 2013 2390 Tamiami Trail N – LCF Community Room Business Plan Writing II $25/Session with Free Counseling; Free for Co-sponsored by SCORE Naples Vets/Students 9:00 am – 12:00 pm Greater Naples Chamber of Commerce Wednesday, June 12, 2013 2390 Tamiami Trail N – LCF Community Wake Up Naples™ Room 7:30 am Speaker: Vin Izzi & Ike Lichtenstein, CPA Hilton Naples $25/Session with Free Counseling; Free 5111 Tamiami Trail North for Vets/Students Presentation of the results of the 2013 Business Climate Survey

Saturday, June 15, 2013 The Inside Story at Sam’s Club Co-sponsored by SCORE Naples 9:30 am – 12:00 pm Sam’s Club Store - Naples 2550 Immokalee Road How can the entrepreneur lower costs and save money every day! Workshop will be conducted at Sam’s Club, and include a tour of the facility with tips on merchandising and product placement for success. Speaker: Jeff Williams, General Manager of Sam’s Club, Naples Free Calendar of Events Register for all events at www.napleschamber.org/events

42 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org July 2013 ...... Chamber Calendar of Events

Wednesday, July 10th, 2013 Thursday, July 18, 2013 Wake Up Naples™ Business After Five™ Sponsored by CenturyLink 5:30 pm – 7:30 pm 7:30 am Whole Foods Market Hilton Naples 9101 Strada Place 5111 Tamiami Trail North Members: $8 Speaker: Dwight Brock, Collier County Clerk of Non-members: $25 Courts Chamber Ambassador/Action Committee – Complimentary Thursday, July 11, 2013 Accelerated Networking Luncheon™ 11:30 am – 1:30 pm Shula’s Steak House 5111 N. Tamiami Trail $15 Lunch included/Chamber members only

Save the DatES Thursday, August 22, 2013 Friday, September 13, 2013 2013 Annual Trade Show Excellence in Industry™ Largest in Southwest Florida 11:30 am – 1:30 pm The Naples Beach Hotel & Golf Club Hilton Naples Tables are for sale, 5111 Tamiami Trail North email [email protected] $50 per person

Happy Father’s Day

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 43 GreenCare president and founder, Moran Edwards Asset Management Transitions Gordon Vanscoy, has accepted a position Group of Wells Fargo Advisors, recently Business pros on the move and on the Board of Directors for Keep Collier completed the graduation requirements accomplishing big things Beautiful (KCB), an organization that for The Leadership Collier Foundation’s encourages individuals to take greater Growing Associates In Naples™ (GAIN) The national law firm of Quarles & responsibility for their environment. Class of 2013. Brady LLP announced that David N. For the fourth consecutive year, Sarah Cardenas has been named Morrison has joined the firm’s Naples Thomas Moran, Managing Director Group Sales Manager at The Naples office as a partner in the Real Estate - Investments Senior PIM Portfolio Beach Hotel & Golf Club in Southwest Practice Group. Manager of Moran Edwards Asset Florida. Management Group of Wells Fargo The Naples Asian Professionals Local Cataract and LASIK Specialist Advisors, has been named to Barron’s Association recently elected Dr. Colin Jonathan M. Frantz, MD, FACS annual list of America’s Top 100 Financial Feng as its new President. announced that Dan L. Jefferies, OD, Advisors. The Naples Concert Band (NCB) has joined the medical team at Frantz announced its 2013-2014 board of First National Bank of the Gulf Coast EyeCare. has named Jody Hudgins as Executive directors. The recently elected members The David Lawrence Center Vice President and Deputy Chief Credit are as follows: President - Ev Hughes; announced the installation of the Officer. Vice President - Joe Choomack; Treasurer following new officers of the Board of the - Marilyn Hughes; Secretary - Marilyn The Shelter for Abused Women & Directors for the 2013 calendar year. Each Perry; Directors - Tony Costello, Ruth Children welcomes William H. Waltrip officer will serve a one year term: Pablo Conroy, Bill Belaney, Dave Drewek, to the nonprofit domestic violence center’s X. Veintimilla, Douglas Johnson, Ph.D., Tom Curcio, Janet Stone; Past President Board of Directors. Brian V. McAvoy, Esq., and Robert A. - Jim Castaldi. Morantz, M.D. Gulfshore Business magazine has Florida Vice President William named Preferred Travel of Naples IBERIABANK announced that Keith Bullock announces the promotion of Manager and Controller Olga Placeres as Dameron recently received the “Spirit Karen Schaulin to the position of new one of the Best Bosses of 2013. of Marco Island Award” from the Rotary home sales professional for Minto’s Club of Marco Island. newest community — Bonita Isles in A reception was held at FineMark Bonita Springs Florida. National Bank Thursday, April 25 at Ciccarelli Advisory Services, Inc. its Coconut Point facility in Bonita announced that Jasen Gilbert, CFP®, has Thomas Moran, Managing Director Springs to welcome new Florida Gulf successfully completed the course work – Investments, Senior PIM Portfolio Coast University head men’s basketball and testing to acquire his Florida life, Manager of Moran Edwards Asset coach Joe Dooley and to recognize the health and variable annuity licenses. Management Group of Wells Fargo accomplishments of founding head Collier County Medical Society Advisors in Naples, Florida, has been women’s basketball coach Karl Smesko. recognized as one of the “Top 400 (CCMS) announced the installation of Financial Advisors” in the country by Ciccarelli Advisory Services, Inc. its 2013-2014 president and the hiring of a Financial Times. announced that Kay M. Anderson has new executive director: Richard Pagliara, successfully completed the required D.O. recently began his one-year term as Artis—Naples also announced that course work and testing to acquire her CCMS president. April J.T. Donahue has Andrey Boreyko has been named as Music FINRA Series 7 license. been named the new CCMS executive Director for the Naples Philharmonic. director. The national law firm of Quarles & Jennifer Hawke has joined Tom Brady LLP announced that Otto W. Hodges University announced Moran and Bob Edwards on the Immel, a partner in the firm’s Naples office that Bob Simpson, President and CEO management team at Moran Edwards was named one of two 2013 Economic of LeeSar, a healthcare supply chain Asset Management Group of Wells Partnership Volunteers of the Year by The management firm located in Fort Myers, Fargo Advisors in Naples, Florida. Greater Naples Chamber of Commerce has accepted an invitation to join its Board Paychex Inc. announced that Laura (“The Chamber”). of Trustees. Hamel-Jones, a Fort Myers Senior Ciccarelli Advisory Services, Inc. Local Cataract and LASIK Specialist Sales Consultant, has been recognized announced that Jason Baum, ChFC®, has Jonathan M. Frantz, MD, FACS, has been for 15 years of dedicated service to the successfully completed the course work selected for inclusion in the new 2013 company, as well as, reaching and quickly and testing to acquire his CFP licensing. Edition of the “Guide to America’s Top surpassing, a 2,000 client milestone. Ophthalmologists.”  IBERIABANK announced that David McQuaid & Company announced Gordley has been named Naples Market the following to their team: Adam Brown, President. Maria Asteberg, Nick Jankowski and Helen Constantine. Corey Grant, a Client Associate with

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Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 45 46 JUNE 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org Relay For Life, the Quail Creek Country Seminole Casino Immokalee invites BusinessBriefs Club Relay For Life team has raised Elvis Presley enthusiasts to its Elvis Fest 6 $148,000 for ACS this year through their on Saturday, June 22 and Sunday, June 23. Continued from page 41 annual Quail Creek Country Club Relay The Community Foundation of For Life fund-raising dinner and auction guards & reservists, as well as post 9/11 Collier County and Hodges University and continuing fund-raising efforts. veterans and their family members. There announced that the Center for Nonprofit is no charge to attend. Agnoli, Barber & Brundage, Inc. Excellence (CNE), established at the Non-profit hospice care provider (ABB), a locally owned Engineering and Community Foundation in 1997, is moving Avow was awarded a Bronze Award by Surveying firm, celebrated its 30th year in to Hodges University this summer. business. the 34th Annual Telly Awards for three of Ranked by Wine Spectator as the its current broadcast advertisements. Waterside Shops in Naples helped most successful charity wine auction in The David Lawrence Center kick-off a month long celebration and the nation, the Naples Winter Wine announced the 2nd annual David awareness campaign for Make-A-Wish® Festival will again combine fun and Lawrence Center Young Executives Southern Florida on May 1st, 2013 with a philanthropy to raise millions of dollars Sunset Cruise will be held on June 20, private cocktail reception. for underprivileged and at-risk children from Jan. 24-26 at The Ritz-Carlton Golf 2013 from 6:30 p.m. to 9:00 p.m. aboard The 28th annual “SummerJazz on the Resort, Naples. the Naples Princess at 550 Port O Call Gulf” concert series will kick-off at The Way in Naples. Naples Beach Hotel & Golf Club on The David Lawrence Center For the fourth consecutive year, WCI Saturday, June 15, 2013, with a free concert announced that clients in the Crossroads Communities has partnered with Harry by The Alan Darcy Group. adult residential substance abuse treatment program will now benefit from Chapin Food Bank to create a unique Hodges University announced today a new creative, expressive art therapy funding opportunity: Supporters who that Randy Brock, HU Foundation Board program designed to help them access donate $100 to the food bank through the Chairman, will deliver the keynote speech their innermost selves. www.WCIGolf.com website will receive at Hodges University’s 23rd Annual a complimentary foursome at one of three Commencement Ceremony, June 9, at Seminole Casino Immokalee will WCI golf courses in Southwest Florida. Germain Arena in Estero. give away three seats to the Seminole Hard Rock Poker Open featuring a $10 Moorings Park at Grey Oaks, The 19th Annual Southwest Florida million guaranteed payout - the largest Naples newest residential community, Blue Chip Community Business Award, guaranteed payout in the world. The has announced the opening of their sales coordinated and sponsored by BB&T- tournament takes places at Seminole Hard center located inside the Grey Oaks Oswald Trippe and Company and Rock Hotel & Casino Hollywood August Realty Office at 2406 Grey Oaks Drive, BB&T Bank, recognizes small businesses 8 – 29, 2013. The Main Event will be held Naples, FL. that have overcome adversity to achieve August 22 – 29, 2013. Lighthouse of Collier, Inc., Center success. The luncheon ceremony will for Blindness and Vision Loss has moved take place Thursday, Nov. 7 at Harborside Agave Southwestern Grill and to 2685 Horseshoe Drive South, Suite 211. Event Center. Tequila Bar is offering year-round residents a summer half-priced wine The Ted Todd Insurance Agency Conservancy of Southwest Florida special. Nightly, beginning June 1 through has been recognized as an “Allstate officially reopened the new 21-acre Sept. 30, the Naples restaurant is offering Premier Agency” for having achieved the Conservancy of Southwest Florida 50 percent off all bottles of wine valued up highest standards of balancing business Nature Center during a two-day Grand to $100 with the purchase of two entrees performance and excellent customer Reopening Weekend Festival held April in the dining room.  20-21. experience. For the first time, dogs visiting the Del Webb Naples a busier-than- Third Street South Farmers Market in usual winter season and expects to see Naples will have their own oasis from the the increase in visitors continue in the heat and stress of outdoor shopping. The months ahead. TDK Café, a satellite of Top Dog Kitchen, Angelina’s Ristorante and Agave will debut on May 18 and continue every Southwestern Grill and Tequila Bar Saturday through Labor Day weekend are once again responding to the needs weather permitting. of Southwest Florida’s canines during In recognition of National Teacher’s Dog Days of Summer, every Wednesday Day on May 7, Coastland Center from June 5 through August 28. Agave awarded Tara Barr a $500 mall gift card. Southwestern Grill and Tequila Bar will donate a percentage of all sales to support As the number one fund-raising team The Humane Society Naples. for the 2013 American Cancer Society

Visit Us Online at www.napleschamber.org I Business Currents™ I JUNE 2013 47 The Greater Naples Chamber of Commerce Visitor Information Center

Our Guest Book says it all...

Thank you! Helpful - got lots to read! Very helpful and friendly smiles! So pretty! See you next year! Very visitor friendly and lovely scenery! Help is fantastic! Danke! Just moved into an older home so thanks for the info on services to my home! OMG! Merci Beaucoup! Wonderfully warm and helpful individuals! Great service! I love Naples! Grazie! Our second visit here! Thanks for your valued advice! Excellent help from a local! Volunteer was a wonderful help! Awesome staff! We love it here! You’re great people! Very good advice and ideas! We want to live here! We’ll be back! Beautiful Center! Excited to be here! One of the nicest and prettiest Visitor Centers we’ve seen on our trip! I love Paradise! Fabulous place...wonderful people! Gracias! Wonderful information! “Thanks for helping me find things to do for my grandchildren’s visit! Gorgeous! ...to live, work and play in Greater Naples

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Open Monday - Saturday 9 a.m. - 5 p.m. 48 JUNE 2013 I Business Currents™ I VisitSt oUsp O innli neto atse www.e usn aplanedschamb sign eor.uorrg G uest Book too! ”