REGIONAL ECONOMIC DEVELOPMENT Hertz Coming to Southwest Florida Underwater Project Game Changer for the Ecology – and Economy

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REGIONAL ECONOMIC DEVELOPMENT Hertz Coming to Southwest Florida Underwater Project Game Changer for the Ecology – and Economy Business JUNE 2013 urrents WWW.NAPLESCHAMBER.ORG REGIONAL ECONOMIC DEVELOPMENT Hertz Coming to Southwest Florida Underwater Project Game Changer for the Ecology – and Economy LEGACY LEADER PROFILE: Scott Campbell, Physicians Regional Healthcare System TM Doreen Kline Photography Avante-Garde Images, Inc. www.doreenkline.com GREAT MINDS MEET ALIKE “We, luckily, found the Hilton, Naples....they put everything into place and made a wedding we only could have dreamt about. We were overly pleased...a dream come true and have continued to receive rave reviews from our guests days later. The Hilton is well worth the money (which is more reasonable because they include so much more) as they went above and beyond our expectations!! Thank you Hilton....special thanks to Electa Saker!!” “The hotel is beautiful, the rooms are spotless, and the staff is over the top friendly. I’ve encouraged my company to hold conferences and meetings here because the hotel staff ensures the service is great…” “I just wanted to say thank you and a job well done to you and your staff over this past week! Our group was incredibly happy with everything! It’s also wonderful to know that we’re working with a group that understand the needs of our ever-changing agenda, your flexibility was invaluable to us!! Thanks again for everything, and I hope to see your beautiful property again soon!” Courtney Strong Electa Saker Liz Sanders Niccole Neebling Corporate Account Sales Special Events Manager Catering Sales Manager Director of Sales, Catering & Catering Manager [email protected] 5111 Tamiami Trail North [email protected] & Marketing [email protected] 239-659-3108 239-659-3174 [email protected] 239-659-3122 Naples, Florida 34103 239-659-3132 Find us on Facebook 239-430-4900 | naples.hilton.com 2 JUNE 2013 I BUSINESS CURRENTS™ I VISIT US ONLINE AT WWW.NAPLESCHAMBER.ORG zzzzzzzzzzzzzzzzzzzzzzzzzzzz IRAMARE RISTORANTE IS LOCATED AT THE VILLAGE MON VENETIAN BAY, 4200 GULF SHORE BOULEVARD NORTH. MIRAMARE OFFERS AUTHENTIC NORTHERN ITALIAN CUISINE WITH AN ABSOLUTELY BREATH TAKING VIEW OF VENETIAN BAY. ENJOY LUNCH OR DINNER IN AN INDOOR OR OUTDOOR SETTING. A VAST SELECTION OF WINES IS AVAILABLE TO COMPLIMENT THE VARIED MENU ITEMS. SAL SINZIERI, OWNER OF MIRAMARE, RECENTLY ADDED FISH RESTAURANT ON THE NORTHERN SECTION OF THE VILLAGE. Collier County Business of the Month FOR MORE INFORMATION, VISIT WWW.MIRAMARE.COM May 2013 OR CALL 239-430-6273. MiraMare Ristorante zzzzzzzzzzzzzzzzzzzzzzzzzzzz Our passion is making your business better. · Bookkeeping Assistance · Tax Planning & Preparation · Audits & Reviews · Business Consulting · Healthcare Advisory Services · Forensic Accounting · Litigation & Mediation Services · Human Resources Consulting · Technology Services · Customized Elder Services 5185 Castello Drive, Suite 4, Naples, FL 34103 | 239.261.5554 | www.markham-norton.com VISIT US ONLINE AT WWW.NAPLESCHAMBER.ORG I BUSINESS CURRENTS™ I JUNE 2013 3 Effortless Events DoubleTree Suites by Hilton Naples Where the little things mean everything. Celebrate a special occasion, host a successful meeting, or create a memorable event in our elegant Sorrento Ballroom overlooking the Cocohatchee River. Let our Services Team deliver an effortless event. DoubleTree Suites by Hilton Naples 12200 Tamiami Trail N. Naples, FL 34110 4 JUNE 2013DoubleTreeNaples.com I BUSINESS CURRENTS™ I VISIT US O| N239-593-8733LINE AT WWW.NAPLESCHAMBER.ORG CONTENTS 7 BUSINESS CURRENTS™ MAGAZINE | JUNE 2013 | VOLUME 8 / NUMBER 6 COVER STORY 13 The Importance of a Healthy Business Climate Building and sustaining a healthy business climate is not without its challenges. There are many components that must align to ultimately achieve the desired result. AGRIBUSINESS MARKETING The Past, Present, and Online Marketing: Business 19 Future of Agriculture in Case or Business Waste Southwest Florida This article will explain some of the Learn where your food comes from advantages of online marketing via and what it takes to get on your search engine results page (SERP) dinner table.. ................................7 and then provide several business case examples of using SERP and potential opportunities. ...............27 ECONOMIC DEVELOPMENT Regionalism Shifts NEW MEMBERS into High Gear Chamber welcomes All agree a united front is the key to 15 new members .......................32 luring top companies to Southwest Florida........................................11 RIBBON CUTTINGS Recent ribbon-cutting ceremonies ................................34 ENVIRONMENT Under Construction - 23 A World Class Reef Destination THE CHAMBER SCRAPBOOK for Southwest Florida Photos from our monthly One of the largest, Master Planned and annual events .....................36 Artificial Reef Projects in the West- ern Hemisphere is underway off RENEWING MEMBERS the Gulf waters of Collier County. Celebrating Chamber members This exciting project will be a ‘game who renewed their membership and milestones ..........................38 changer’ for the ecology – and economy – in Collier County. .....19 BUSINESS BRIEFS A look at what’s happening LEGACY LEADER PROFILE in business.................................41 Scott Campbell, Physicians Regional Healthcare System EVENTS CALENDAR In the next 10 years, Campbell A look at upcoming sums up his expectations with a Chamber events ........................42 single word: expansion.. ............23 Business TRANSITIONS ™ Business pros on the move and urrents accomplishing big things ...........44 A PUBLICATION OF THE GREATER NAPLES CHAMBER OF COMMERCE VISIT US ONLINE AT WWW.NAPLESCHAMBER.ORG I BUSINESS CURRENTS™ I JUNE 2013 5 Business urrents™ PRESIDENT & CEO Michael V. Reagen, Ph.D. EDITOR Kathy Gulvas DESIGN & PRODUCTION Alicia Robbins / Panther Printing EDITORIAL BOARD Teresa Morgenstern, Chair David Dorle Michelle Gleeson Joe Landon Edward Morton Stephanie Spell Damian Taylor Michael Wynn CONTRIBUTING WRITERS Kathy Gulvas, Teresa A. Morgenstern, Bob Newsome, Meg Stephanian, Michael Wynn LEGACY LEADERS Arthrex, Inc., Barron Collier Companies, Collier Enterprises, Golisano Children’s Hospital of Southwest Florida, Hacienda Lakes of Naples, LLC, Healthcare Network of Southwest Florida, IBERIABANK, Lutgert Insurance/Premier Sotheby’s International Realty, Moorings Park, Naples Daily News, NCH Healthcare System, Physicians Regional Healthcare System, Stock Development, TECO Peoples Gas, The Arlington of Naples, Wells Fargo ADVERTISING Russell Burland 239. 298.7920 [email protected] Andrea Sturzenegger 239. 298.7934 [email protected] Timothy Reidy 239.298.7932 [email protected] CHAMBER STAFF Michael V. Reagen, Ph.D., President & CEO Joan Larson, CFO & COO Brenda O’Connor, Sr. Vice President Robert J. Mulhere, AICP, Of Counsel, Public Policy Russell Burland, Sr. Vice President, Member Services Cotrenia Hood, Vice President, Business Development Amanda Beights, Vice President, Leadership Collier Foundation Kathy Gulvas, Vice President, Communications Andrea Sturzenegger, Marketing Development Director Don Neer, Director of Member Services Timothy Reidy, Account Executive Kim Olson, Senior Accountant Nancy Kerns, Visitor Information Center Specialist Kaitlan Benedict, Executive Assistant to the President Judi Menard, Member Services Administrator Kari Osnes, Office Administrator Business Currents™ Official publication of the Greater Naples Chamber of Commerce 2390 Tamiami Trail North, Suite 210, Naples, FL 34103 239.262.6376 | 239.262.8374 www.napleschamber.org 6 JUNE 2013 I BUSINESS CURRENTS™ I VISIT US ONLINE AT WWW.NAPLESCHAMBER.ORG AGRIBUSINESS The Past, Present, and Future of Agriculture in Southwest Florida By Bob Newsome The loud cracking in turn, enticed the ollier County and the surrounding ranches, citrus groves, tomatoes, bell cattle to move forward. And so the local area have a rich history of pepper, watermelons, squash, potatoes, cowboys, who could be heard coming a agricultural production. It is also cantaloupe, green beans, and sod. C mile away, were referred to as “crackers”. one of our best kept secrets. According to Dr. Fritz Roka (U of F In the late 1800’s the cattle in our area Cattle ranching is one of the oldest IFAS), direct farm sales in the Southwest would be driven by the cowboys to Punta agricultural ventures in Florida and Florida area are nearly $1 billion annually. Rassa (currently the Sanibel Harbor Collier County. Vegetable farming in With an economic multiplier of 1.57, Resort) in Ft. Myers, placed on boats and our area has also grown from small plot the total economic impact of farm sales shipped up both coasts and to Cuba. At farming in the 1800’s to currently being to our economy is close to $1.6 billion that time, payment was made in Spanish the largest producer of winter vegetables annually. gold. in the United States. Citrus has been Where’s the Beef grown commercially in our county since Currently, Florida has over one million the turn of the century. The freezes of The cattle industry began with the head of beef cattle and is the 3rd largest beef the 1980’s pushed the “Citrus Belt” out of second expedition of Ponce de Leon in producing state east of the Mississippi. central Florida and into the “Flatwoods” 1513. Ponce brought horses and seven We are also ranked 10th in the nation in growing region of South Florida, more Andalusian cattle which are ancestors beef production. of the Texas Longhorns. By the 1800’s than tripling our acreage. As a result, Supply and Demand agriculture has become a major economic
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