CINEEUROPE 2021 — OCTOBER 4-7, 2021 TENTATIVE SCHEDULE OF EVENTS – AS OF 9/1/2021

SUNDAY, 3 OCTOBER

08.00-18.00 Trade Show Registration

14.00-18.00 Convention Registration

MONDAY, 4 OCTOBER

07.30-18.00 Convention Registration

07.30-18.00 Trade Show Registration

08.15-08.45 Coffee & Tea

09.00-11.30 CineEurope Business Sessions**

BUSINESS SESSIONS

It’s All About Content: The Role of Local Film

In 2020, 15 European territories registered a market share for national films of above 25% - a record- as audiences returned during the summer to enjoy the sorely-missed experience of enjoying a film together, on the Big Screen. With the support of local distributors and producers, national films’ market share reached new heights, such as in Denmark (49.4%), Czech Republic (46.4%), France (44.9%), (56.6%), Russia (46.9%) and Poland (50%). Can we expect this trend to last? Will we see a more diverse slate in future?

Moderator - Arturo Guillen, EVP & Global Managing Director Comscore María Luisa Gutiérrez, Film Producer Santiago Segura, Film Director & Actor Anders Kjærhauge, CEO, Zentropa Daniela Elstner, Executive Director, Unifrance Olga Zinyakova CEO, KARO

CineEurope’s Executive Roundtable In Association with The Boxoffice Company 2021: A different Cinema Landscape?

Introductory Remarks - Charlie Rivkin, CEO & Chairman MPA

Moderator – Julien Marcel,CEO, The Boxoffice Company Andrew Cripps,President Distribution, Warner Bros. Pictures International Mooky Greidinger,CEO, Anna Marsh,CEO, Studiocanal Tim Richards, CEO, VUE International Veronika Kwan Vandenberg,President Distribution, International Mark Way,Managing Director, and President of AMC Europe

11.30 Lunch Sponsored By: The Boxoffice Company Studiocanal Unifrance

12.45 Opening Ceremony Official Welcome Address – Andrew Sunshine Industry Address – Phil Clapp & Laura Houlgatte

13.45 Unifrance Presentation

14.45 Studiocanal Presentation

15.45 Refreshment Break

16.30 Sony Pictures International Presentation & Screening

18.30 Opening Night Dinner Reception

TUESDAY, 5 OCTOBER

07.30-17.00 Convention Registration

08.00-17.00 Trade Show Registration

08.00-08.45 Continental Breakfast Sponsored By: RealD

09.00-10.15 Coca-Cola Seminar – “Ready, Set, Grow – Charting the Path for Growth”

As cinemas have re-opened this year, extremely strong retail revenues per guest are being reported. Is this simply that during quieter times it’s easier for guests to buy their food and drinks, or are they looking for a treat after periods of lockdown, or is there something more to this trend? Join us at the 2021 Coca- Cola Retail Seminar ‘Emerging Stronger: Charting the Path for Growth’ as we share new research exploring the drivers behind these behaviours, and discuss the key opportunities to leverage these insights to drive sustained growth for the long-term.

Speakers Oliver Delaney - European AFH Customers Director – Coca-Cola Hendrik ten Napel - Manager of Content, Retail and B2B - Pathe Monica Ciapponni - Client Services Director – Connecta

10.30 Universal Pictures International Presentation & Screening

11.00 -18.00 CineEurope’s Opening Day on the Trade Show Floor

14.30-15.15 CineEurope Focus Sessions on the Trade Show Floor

Moderator - Patrick Von Sychowski Editor, Celluloid Junkie Nicolas Chican COO, OMA Mike Archer – Vice President Worldwide Sales, Dolby Labs Don Savant – Vice President Sales, CJ 4Dplex

13.30 Buffet Lunch

17.45 Warner Bros. Pictures International Presentation & Screening

21.00 Dinner Reception Sponsored By:

Warner Bros. Pictures International Dolby Labs

WEDNESDAY, 6 OCTOBER

08.00-18.00 Convention Registration

08.00-18.00 Trade Show Registration

08.30-09.00 Continental Breakfast Sponsored By: RealD

10.00-11.00 Coca-Cola Seminar “Building Back Greener”

11.15 International Presentation

11.00-18.00 CineEurope Tradeshow & Luncheon Sponsored By: Paramount Pictures International Vista

14.00 – 16.00 CineEurope Focus Session on the Trade Show Floor Presented by ICTA Diversify: streaming solutions in cinemas Fast forward: customer touch points, behavior and experiences after the digital surge Cinema technology topic placeholder The elevator pitch: ICTA product presentations

16.00 Studio Program

18.30 Presentation & Program from Central Partnership & Karo

20.30 Dinner Reception – From Russia with Love Sponsored By: Central Partnership Karo internartional

THURSDAY, 7 OCTOBER

08.00-12.00 Trade Show Registration

08.00-14.00 Convention Registration

08.30-12.00 Continental Breakfast on the Trade Show Floor

09.30-10.30 CineEurope Focus Sessions on the Trade Show Floor

The new cinema experience – what about audiences?

10.30 Walt Disney Motion Pictures International Program

13.00 Toast to the Honorees

13.30 Awards Ceremony

CINEEUROPE’S 2020 HONOREES

ComScore Courage Awards

UNIC Award of Achievement Kulturmeglerne AS: Ivar Halstvedt

International Exhibitor of the Year ODEON Cinemas Group Accepted By: Mark Way and Juan Antonio Gomez International Distributor of the Year

Niels Swinkels, Universal Pictures International

CineEurope Gold Awards

Ulf Jansson, CTO, Winberg Kino Martin Waller, Group Food & Beverage Director, Odeon Cinemas Jon Nutton, Marketing Director, Dee Vassili, Executive Director, Group HR, VUE International Hanna Dobslaw, Theatre Manager, Cineplex Alhambra Alain Surmulet, Technical Director, Noe Cinemas Alexander Kuznetsov, COO, KARO Cinema Chain Angeles San Gabino, Former Managing Director, FECE

14.30 CineEurope’s 30th Anniversary Celebration