2 ApparelOnline NOVEMBER 1-15, 2011 4 ApparelOnline 6 ApparelOnline VOL. XIV Issue 15 Editor-in-Chief DEEPAK MOHINDRA Deputy Editor ILA SAXENA Deputy Editor-Textiles VINITA PANDEY Copy Editor VEERESHWAR SOBTI Asst. Editor-Fashion shraddha GUpta Correspondent - Fashion Contents November 1-15, 2011 ARUSHI NANDA Special Correspondent (Europe) ClaUDIA OLLENHAUER-RIES Advertising Team 12. WorldWrap RAGHAV SOOD Local Fashion Labels, Working the 08826000378 Recession to their Advantage… Creative Team RAJKUMAR CHAHAL Stagnation! Inflation! = Hard Times! PEEUSH JAUHARI SATYAPAL BISHT 18. Sustainability Photo Editor Social responsibility is never JITENDER MEERWAL out of fashion… Subscription Enquiry RANI MAHENDRU 011-47390000 22. IndustryUpdate 12 Buyers As Worried As Exporters Publisher & Managing Director As Orders Slow Down… RENU MOHINDRA 09810058986, 9810438653 Head Office Contact Communications 26. 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Part-1, New Delhi-110049, INDIA 8 ApparelOnline NOVEMBER 1-15, 2011 MINDTREE food for thought ijay Singh, Director, Shilpayan Decor, Jaipur aveen Duggal, Director, Kokeva Design, Delhi- V I feel the efforts done by AEPC to promote NNCR AEPC is indeed doing a good job in Indian exporters around the world are good. Such promoting the exports, so much that it has now efforts will give us a chance to prove ourselves over become a platform for the exporters to exhibit their our competitors and give a new dimension to the collections and grow as a company. Among many of Indian apparel export industry, on the basis of our their brilliant jobs, I would like to point out a few. QUESTION design aesthetics, high-quality standards and price- Firstly, for Indian exhibitions and fairs, they collect a points. number of exporters and advertise them as a group AEPC as an Through this promotion, I believe that the Indian on a very big scale, which is nearly impossible for any Apex body is exporters – with their high quality assurance and individual exporter to do. Secondly, for international responsible to design, would be able to divert the international exhibitions, they negotiate with international promote Indian exports to the buyers easily from the other countries. Although agencies, to provide subsidies for us, which are in world… today there are a lot of buyers in the market, AEPC is the form of MAI and MDA. AEPC gives us grants, developing new working towards our future in securing more which also include discounts for stalls, travel and markets is very relationships abroad. accommodation. From my side, I would not like to important. Do give any suggestions as they have already generated you think the ameer Sehgal, Proprietor, All Saints Exports, a complete calendar for exhibitions around the world, AEPC is doing SNew Delhi The level of work that the AEPC with anyone else’s push. Apart from the regular fairs, a good job in has done is very good, but there is no definition this time they have participated in new markets like this regard… Do of ‘enough’. They need to be very active in terms of London (London Garment Expo), Germany, South you have any their participation in fairs, and increase the volume Africa, Barcelona and Spain. suggestion on of the fairs as well. The grant for the exporters what more can be done…? should be timely and also be increased as the costs uhail Mian, Proprietor, Crazy Desires, Uttar are going up. The time frame of the grant should SPradesh AEPC is doing a fine job, and they also be lessened. They should also organize more are encouraging new as well as old exporters to fairs so that more number of buyers visit and place participate in the various events organized by them. orders with us. I, as a company, am only interested in fairs, where 10 ApparelOnline NOVEMBER 1-15, 2011 MINDTREE AEPC provides us with subsidized costs of the stalls, air-tickets and accommodation to 5-6 people per which seem to be a little out of reach. As far as I am company? They should provide all the information concerned, I am extremely satisfied with the working about travel and accommodation in a fair way. Even and the functioning of AEPC as the body responsible the allotment of stalls, which is done by a draw to promote Indian exports. method, is a partial process. They make the draw and I have one suggestion though, when they organize then plan the position of the stalls, thus promoting fairs abroad, the fees of the stalls are very high. favouritism. When they invite international designers Even the visa, travel and the accommodation has to come to India, they do not do it in a proper way, to be managed by us; which is very problematic. because of which only the big names benefit from it. All these issues can be solved if the AEPC helps the It should be organized to give some benefits to the exporters or even gives a recommendation to the small exporters as well. visa authorities to smoothen the entire process. amesh Poddar, Owner, Poddar International, RJaipur AEPC is not doing a good job at all. There is no transparency in their procedures as the exporters are not made aware of their work. The circulation of information is never on time, while other organizations, like those for handicrafts have QUESTIONNAIRE a much better approach. They need to give proper explanations to a lot of things. 90% of the buyers Do garment exporters have the wherewithal to be successful in the who visit the fairs are the ones that come every time, retail market…? Should they enter as manufacturers for leading Indian while most of them are the relatives of the AEPC brands or have their own brands… What is the right strategy? board or the traders. Write your comments to us by 7th November 2011 at: [email protected] or post your views When only one person from a company is allowed online through our website: www.apparelresources.com to visit the fair, then how come they provide free NOVEMBER 1-15, 2011 ApparelOnline 11 WORLDWRAP WORLD SNIPS 200 graduates to be recruited Local Fashion Labels, by Marks & Spencer in 2012 Applications for the Marks & Working the Recession to Spencer’s 2012 Graduate Scheme and Business Placement Program have been opened, giving 200 their Advantage… graduates and undergraduates the opportunity to take their first While market slowdown has impacted international fashion brands, who are struggling step onto the retail ladder via approximately 140 graduate roles to maintain their position, it has also played an important role in development of local in stores and head office. Sixty one- fashion labels. These local fashion brands have not only seeped in through the cracks year placements have also been made by the recession in the retail wall but, have also managed to grow and expand offered to undergraduates as part of their degree. to make a name for themselves despite the weak economy. The demand for local M&S has also offered retail fashion across a local region and internationally is on the rise, which is evident from management roles within M&S the growing number of new fashion brands expanding regionally and internationally to UK stores and specialist head cater to the increasing demand… office schemes such as product technology, food development and fashion design, as well as general buying and merchandising schemes, along with 7 specialist e-commerce roles, in order to hile almost every international counterparts by at affordable prices as the support its ambitions in multi- individual aspires generating new ideas, launching increasing rate of unemployment channel retailing; which the to wear clothes that new lines and working with new and gas prices doesn’t allow graduates can apply for.