Department of Management Studies and Research Centre, CMR Institute of Technology, #123, AECS Layout, IT Park Road, Bangalore – 560037
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AN ORGANIZATIONAL STUDY ON MAHINDRA AND MAHINDRA LIMITED BY MEGHA B G 1CR19MBA46 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI In partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under Guidance of MS. NAMITHA P KONNUR Assistant Professor Department of Management Studies CMR Institute of Technology Bangalore Department of Management Studies and Research Centre, CMR Institute of Technology, #123, AECS Layout, IT Park Road, Bangalore – 560037 BATCH OF 2019-2020 ACKNOWLEDGEMENT It is gratitude and great pleasure to thank the beloved once for helping and motivating me for doing this internship report a successful one. I would like to express my sincere thanks to Dr. Sanjay Jain, principal of CMR Institute of Technology, Bengaluru for his valuable support and guidance throughout the course of organization study. I would firstly like to thank CMRIT, Mr. Sandeep kumar M HOD department of management studies for encouraging in doing the internship by seeing that all the formalities are being followed. And, to my internal guide Ms..Namitha P Konnur assistant Professor, Department of management studies, for guiding me and clarifying the doubts has helped me in doing the internship successfully. Place: Bangalore Name: MEGHA BG USN: 1CR19MBA46 TABLE OF CONTENT Chapter Title Page No. No Executive Summary 1 Introduction 1-8 Introduction about Organization Industry Profile 2 Organization Profile 9-20 Background Nature of Business Vision, Mission and Quality Policy Workflow Model Product/Service Profile Ownership Pattern Achievements/Awards Future Growth and Prospects 3 McKensy’s 7S Framework and 21-31 Porter's Five Force Model McKensy’s 7S Framework Porter's Five Force Model 4 SWOT Analysis 32-35 5 Analysis of Financial Statements 36-45 6 Learning Experience 46 Bibliography 47 LIST OF TABLES Table Title Page No. No. 1.1 Ownership pattern 16 1.2 Balance sheet 36-41 1.3 Cash flow statement 41-42 1.4 valuation 42-43 1.5 Annual income statement data 43 LIST OF CHARTS Chart Title Page No. No. 2.1 Workflow model 14 2.2 Shareholding pattern 17 2.3 Mckeny’s 7s framework 21 2.4 Structure of Mahindra and Mahindra 24 2.5 Porter’s five force model 28 EXECUTIVE SUMMARY For the organizational study I have choose Mahindra and Mahindra ltd company which is market leader in multi-utility vehicles in India. It is also a leader by far in commercial vehicle and the second largest in the passenger vehicle market. The company is the world’s sixth largest medium and heavy commercial vehicle manufacturing. The report covers the following topics: The introduction and the history of the company, strategic planning of the company like vision, mission statement. The report also covers nature of the business and which industry it belongs too. The list of the models of the auto mobile which is manufacture in Mahindra and Mahindra company. It also covers the profile of the organization. Report also includes workflow model of the company. It also covers the profile of the product they manufacture for sale. The company’s ownership pattern. Achievements and awards received by the company for various field. This report also covers the mckensy’s 7s framework and porter’s five force model about the company. This report also covers the SWOT analysis of the company. This report covers about the Mahindra and Mahindra company’s four I’s and also the quality policy they have maintain all these years for the product they produce and sell in market. The report also covers the strategies the company use for promoting their products in the market. It also covers the company’s future projects and future plans in the automobile industry and it also covers about Mahindra and Mahindra ltd engage in different field in the industry. It also covers about the financial holdings and distribution of the company. It also covers the five years financial statement and financial analysis of the company. CHAPTER-1 INTRODUCTION ABOUT THE ORGANISATION AND INDUSTRY Mahindra and Mahindra (M&M), the market leader in multi-utility vehicles in India. The company started manufacturing commercial vehicles in 1945. M&M is the leader by far in commercial vehicles and the second largest in the passenger vehicle market. The company is the world’s sixth largest medium and heavy commercial vehicle manufacturing. Mahindra is best known for utility vehicles and tractors in India. Its automotive division, the company’s oldest unit (founded in 1945), makes jeeps and three-wheelers (not passenger “auto rickshaws,” but utilitarian delivery and flatbed incarnations). M&M’s farm equipment sector, formed in 1963 during India’s green revolution, manufacturers tractors and industrial engines. M&M also produces military vehicles. The company has facilities located throughout India. Mahindra & Mahindra limited is an Indian multinational vehicle manufacturing corporation headquartered in Mumbai, Maharashtra, India. It was established as Muhammad & Mahindra and later renamed as Mahindra and Mahindra. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in the world. It is a part of the Mahindra Group, an Indian conglomerate. It was ranked 17th on a list of top companies in India by Fortune India 500 in 2018.Its major competitors in the Indian market include Maruti Suzuki and Tata Motors. 1 INTRODUCTION ABOUT THE INDUSTRY Every time the society needed us, we stepped in and helped create a new industry. In 1945, our journey commenced with us getting into the steel business, and over time, we expanded to 22 key industries. A need for change in the agricultural practices pushed us to foray into that sector right before the agriculture revolution began in India. We became one of the key torch-bearers of the IT revolution in our country. Our focus now lies in developing alternate energy sources because we believe energy conservation will play a huge role in ensuring a better future – for not just our country and communities, but the entire world. Mahindra & Mahindra is an automobile industry. Mahindra & Mahindra, brands its products as "Mahindra", produces SUVs, saloon cars, pickups, lightweight commercial vehicles, heavyweight commercial vehicles, two wheeled motorcycles and tractors. Mahindra maintains business relations with foreign companies like Renault SA, France. M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe S.r.l. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd. In 2015, Mahindra re-entered the Philippine market after a brief presence in 1990s Mahindra began assembling the Jeep CJ3 in 1954, and light commercial vehicles in 1965. In 1979 the licensed assembly of Peugeot diesel four-cylinder engines and transmissions began, and in 1982 a tie-up with Kia Motors to build their four-speed KMT90 transmission and transfer case was announced. Mahindra's MM range was a mainstay of the lineup and was eventually also offered with a 1.8-liter Isuzu petrol engine in addition to International and Peugeot diesels. Mahindra started making passenger vehicles firstly with the Logan in April 2007 under the Mahindra Renault joint venture. M&M made its maiden entry into the heavy trucks segment with the Mahindra Truck and Bus Division, the joint venture with International Truck, USA. Mahindra produces a wide range of vehicles, including MUVs, LCVs and three-wheelers. It manufactures over 20 models of cars, including larger, multi-utility vehicles like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars. List of Mahindra models Military defence The company has built and assembled military vehicles, commencing in 1947 with the importation of the Willys Jeep that had been widely used in World War II. Its line of military vehicles include the Axe. It also maintains a joint venture with BAE Systems, Defence Land Systems India. 2 Farm equipment Mahindra began manufacturing tractors for the Indian market during the early '60s. It is the top tractor company in the world (by volume) with annual sales totalling more than 200,000 tractors. Since its inception, the company has sold over 2.1 million tractors. Mahindra & Mahindra's farm equipment division (Mahindra Tractors) has over 1,000 dealers servicing approx. 1.45 million customers. Mahindra tractors are available in 40 countries all around the world. Mahindra Tractors manufactures its products at four plants in India, two in Mainland China, three in the United States, and one in Australia. It has three major subsidiaries: Mahindra USA, Mahindra (China) Tractor Company, and Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the Jiangsu Yueda Group). In addition to tractors, Mahindra sells other farm equipment. It has expanded its product-line to include farm- support services via Mahindra AppliTrac (farm mechanisation products), Mahindra ShubhLabh (seeds, crop protection, and market linkages and distribution), and the Samriddhi Initiative (farm counselling and information services). The Mahindra Automotive and Farm Equipment Sectors (AFS), is one of the largest contributors to the Mahindra Group revenue and includes 27 businesses, 18 subsidiaries and 9 companies. The Farm Equipment department also provides irrigation, fertilization, seeds through varied agriculture and allied businesses. AEROSPACE Airplanes speed up mobility, ensuring help is received when it’s most required. Our planes act as air ambulances, supporting in rescuing animals and putting out wildfires, apart from serving as aircraft for adventure. We also make airframe parts and assemblies for reputed aircraft platforms. So, the next airplane you board may have Mahindra parts in it! 3 AFTERMARKET Why shouldn't a used vehicle guarantee the quality of a new one? Mahindra Aftermarket represents our pioneering efforts to professionalise the pre-owned car and car service industry.