JULY 2018 £3.50

sportsSPORTS OUTDOOR CYCLING RUNNINGinsight FITNESS TRADE sports-insight.co.uk OUTDOOR INTERVIEW CYCLING

DON’T FEEL THE BITE A LIFE PLAYED OUT ON IT FUELLED LEGIONS THIS SUMMER P.28 THE RUGBY PITCH P.30 AND NOW RIDERS P.32 Saucony are recruiting 2 additional part time Shadow Representatives in the UK and Ireland. Find out more about the role and how to apply at: sports-insight.co.uk/recruitment THE NATIONAL RUNNING SHOW HAS BEEN VOTED... BEST CONSUMER SHOW LAUNCH AT THE AEO EXCELLENCE AWARDS 2018

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We are already 85% sold out on an exhibition hall twice the size, attracting some of the biggest brands in running, as well as over 20,000 tickets booked with new speakers, workshops, a second theatre, and with Paula Radcliffe and Roger Black as keynote speakers alongside a stellar lineup including Iwan Thomas and Jo Pavey.

Join us at The National Running Show, NEC Birmingham 19th - 20th January 2019 to showcase your brand and products to our actively engaged running community.

ForF more information about the show and how to be a part of it, contact [email protected] or [email protected].

Come and join other brands already signed up...

nationalrunningshow nationalrunshow nationalrunningshow 4

Editor: MARK HAYHURST Tel: 01206 508618 WELCOME inov-8 unveil world’s first-ever Email: [email protected] to this month's Sports Insight graphene sports shoes Advertising Manager: ­KEITH MARSHALL Tel: 01206 505947 The world’s first-ever sports had to choose between a sticky Fax: 01206 500243. shoes to utilise graphene – the rubber that works well in wet or Email: [email protected] strongest material on the sweaty conditions but wears down planet – have been unveiled by quicker and a harder rubber that Advertising Sales British brand inov-8. is more durable but not quite as 21-23 Phoenix Court, Hawkins Rd, Collaborating with graphene grippy. Through intensive research, Colchester, Essex CO2 8JY experts at The University of hundreds of prototypes and Group Advertising Manchester, the brand has been thousands of hours of testing in both Manager: SAM REUBIN able to infuse the wonder-material the field and laboratory, athletes I have just made it back in time into rubber. They have developed now no longer need to compromise.” Group Editor: from Friedrichshafen to write this rubber outsoles for running and The G-SERIES range is made FAE GILFILLAN month's welcome message. fitness shoes that in testing have up of three different shoes, each Tel: 01206 508615 OutDoor 2018 was a very interesting outlasted 1,000 miles and are meticulously designed to meet the Publisher: MATTHEW TUDOR show in many ways – with a lot of scientifically proven to be 50 per needs of athletes. THE MUDCLAW products and new developments on cent harder wearing. G 260 is for running over muddy Art Director: LEE WHITEFORD show. 200 times stronger than steel mountains and obstacle courses, the Advertisement Art However, one of the main topics of and super-lightweight, graphene TERRAULTRA G 260 for running Director: KEVIN DENNIS conversation on the trade show floor is also the thinnest material on long distances on hard-packed was 'what will happen next year?' earth. inov-8 is the first brand trails and the F-LITE G 290 for Reproduction: The European Outdoor Group in the world to use the Nobel crossfitters working out in gyms. us the potential to halve the weight ACE PRE-PRESS. members voted that Messe Munchen Prize winning material in sports Each includes graphene-enhanced of running/fitness shoes without Tel: 01206 797541 will be their long-term partner for the footwear, with its G-SERIES rubber outsoles and Kevlar – a compromising on performance or Photography: OutDoor fair. Next year the show will shoes available to pre-order from material used in bulletproof vests – durability.” CLIQQ PHOTOGRAPHY be held in Munich and will be called June 22 ahead of going on sale on the uppers. Graphene is produced from www.cliqq.co.uk Outdoor by ISPO. from July 12. Commenting on the patent- graphite, which was first mined in Twitter: @CliQQphoto However, Friedrichshafen are also The company first announced pending technology and the the Lake District fells of Northern intending to hold their own show England more than 450 years ago. Accounts: SUE CARR. its intent to revolutionise the collaboration with The University Tel: 01206 505903 OUTDOOR 2019 – simply different! sports footwear industry in of Manchester, inov-8 CEO Ian inov-8 too was forged in the same Published by Maze Media (2000) Will the industry be able to sustain December last year. Six months of Bailey said: “This powerhouse fells, albeit much more recently in Limited, 21-23 Phoenix Court, two trade shows? Will brands want to frenzied anticipation later, inov-8 forged in Northern England is going 2003. The brand now trades in 68 Hawkins Rd, Colchester, Essex exhibit at both? We will have to wait has now removed all secrecy and to take the world of sports footwear countries worldwide. CO2 8JY and see. let the world see these game- by storm. We’re combining science The scientists who first isolated In this month's issue, Jonathan changing shoes. and innovation together with graphene from graphite were All contents © Maze Media (2000) Limited. The views expressed in Quint asks if retail success is down to Michael Price, inov-8 product entrepreneurial speed and agility awarded the Nobel Prize in 2010. this magazine are not necessarily providing a service or serving a need? and marketing director, said: to go up against the major sports Building on their revolutionary those of the publisher. Every effort is made to ensure the veracity and And Paul Sherratt wonders if a “Over the last 18 months we brands – and we’re going to win. work, a team of over 300 staff at integrity of the companies, persons, sports retail online hub, along the lines have worked with the National “We are at the forefront of The University of Manchester has products and services mentioned in this publication and details given of a Not On The High Street model, Graphene Institute at The a graphene sports footwear pioneered projects into graphene- are believed to be accurate at the would benefit the industry. We also University of Manchester to bring revolution and we’re not stopping at enhanced prototypes, from sports time of going to press. However, no interview England international James the world’s toughest grip to the just rubber outsoles. This is a four- cars and medical devices to responsibility or liability whatsoever can be accepted for any consequence Haskell about his life in rugby union. sports footwear market. year innovation project which will aeroplanes. Now the University or repercussion of responding I hope you enjoy reading the “Prior to this innovation, off- see us incorporate graphene into can add graphene-enhanced sports to any information or advice given or inferred. No part of this July issue. road runners and fitness athletes 50 per cent of our range and give footwear to its list of world-firsts. publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written permission of the publisher. IN PARTNERSHIP WITH Sports Insight has a current The official publication of the Sporting Goods Industry Association ABC certified circulation of 5,352 (audit period July 1, 2015 to June 30, 2016). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

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All the very latest in the NEWS sports industry... To drive further growth, in campaign reinforced Asics Tiger’s 2SQUARED March Asics launched a ‘New lifestyle heritage by placing its Asics encouraged Business and Innovation Division’, iconic Gel technology in the AGENCY operating from the newly opened spotlight amongst consumers. Both REBRANDS Asics offices in Barcelona, driving campaigns, which delivered strong by positive results innovation and growth focused on results amongst target audiences AND OPENS new products, services, technologies in advertising industry testing, NEW LONDON and consumer experiences. A key reinforced Asics’ commitment to Following the implementation By creating dedicated teams for part of the new division is a unique empowering movement so all people SHOWROOM of a new structure across the strategic accounts and emerging start-up acceleration programme can achieve a sound mind in a sound EMEA business since the start markets, and by improving digital to combine the creative spirit of body. 2squared agency, the of 2018, Asics has announced marketing and merchandising external innovators with the scale Alistair Cameron, CEO of Asics leading footwear and initial successes in key strategic capabilities, Asics is now better and experience of Asics. EMEA, said: “We are encouraged apparel distributor based in areas to set the company up for equipped to serve its key customers In the first quarter of the year, by the positive results delivered Manchester, has launched a accelerated future growth. and diverse consumer base. Asics successfully launched two by our business transformation refreshed brand proposition In 2017, Asics radically Although consolidated net sales major brand campaigns for both programme. With success in key and new website as well as transformed its business to in EMEA for the first quarter of ASICS (sports performance) emerging markets and our Direct to announcing the opening of enable sustained growth, a focus 2018 declined by 5.8 per cent, the and Asics Tiger (sports lifestyle), Consumer business, as well as the its first London showroom on on building closer customer cross-business transformation showcasing the brand’s commitment impactful launch of two major brand East London’s iconic connections, prioritising strategic programme showed signs of to building impactful connections campaigns, we are excited about the Brick Lane. growth initiatives and becoming positively impacting the business with its target consumers. prospect of future growth. The new developments more responsive to a rapidly in key strategic areas – with its The ‘I Move Me’ campaign was “In 2018, we expect to further are an integral part of the changing world. own brand stores showing 13 per launched to reaffirm Asics’ unique reinforce our leadership in the JD Sports-owned agency’s As part of its transformation cent growth, ASICS e-commerce performance brand positioning, core running market. With our aggressive expansion programme, Asics has sharpened seeing a sales uplift of 25 per cent keeping movement at the heart of focused approach and reinforced plans that includes major its brand positioning, defined clear and a strong increase in emerging a cross-channel digital marketing organisational structure, we’re investment in marketing and growth strategies and significantly markets; Russia (20 per cent) and campaign in EMEA. At the same confident we will deliver against our digital infrastructure, lead strengthened the organisation. Middle East (106 per cent). time, the ‘What The Gel’ brand growth plans in 2018 and beyond.” by new Head of Marketing Andrew Wright, formally Global Marketing Manager at Henri Lloyd. Net World Sports Secure Wright has recruited five new team members bringing Spot at National Finals the in-house team to a total of nine to cover marketing, Sports equipment retailer, “Last year we extended e-comms and creative. Net World Sports, based our opening hours to provide Additionally, 2squared has in North Wales, has been customers with prompt responses appointed London based shortlisted in one of the UK’s to all their enquiries and the comms agency Brandnation most prestigious retail awards, Inbound Communications Team to handle trade and consumer the Retail Week Rising Star has completely thrived from this. PR. Whilst Leeds based Awards. Our team now operate between digital agency Rushh has been Due to the ongoing investment 6am and midnight, Monday to appointed to manage the new into their customer care team, Friday, and are also available for website, e-comms and SEO. Net World Sports’ Inbound longer at weekends, allowing the 2squared agency was Communications Team has team to give customers all around established in 2006 by two been named as finalists in the globe a great experience with JD Sports Senior Managers, the ‘Excellence in Customer Net World Sports.” Neil Corrie and Martyn Experience’ category. The next stage in the judging Harrison. Since launch, Providing a definitive platform process will see Inbound 2squared has grown into a that retail chiefs use to recognise Communications Manager, Dan business with a £10m plus and identify the retail sector’s Jones, and Bec Norman, Customer turnover, in partnership with Brooks Running Company future leaders, the Retail Week Care Assistant Manager, head brands including Champion, Rising Star Awards are judged by down to London for a short Diadora, Android Homme, unveils first personalized a panel of industry leaders and interview with members of the Creative Recreation and innovators from major retailers, judging panel, where they will Marshall Artist, to name just performance running shoe including John Roberts, Founder build upon the entry submitted a few. In 2017 the agency was and CEO of AO.com and Country with a ten minute presentation purchased by JD Sports. Brooks Running Company announced the Brooks Genesys—the HR Manager of IKEA UK and before answering any questions Andrew Wright, 2squared company’s first personalized running shoe — will become available for Ireland, Pernille Hagild. the judges may have. agency Head of Marketing runners in the US in early 2019. Submitting a compelling entry The final will be held on July 18 Genesys is the first running shoe created based on an individual’s unique said: “By structuring and about the work the Inbound at The Brewery, Barbican, where biomechanics captured using HP Inc’s innovative FitStation powered by HP. strengthening our B2C Communications Team at Net the Inbound Communications The shoe will be available nationwide through select retail partners in early marketing team the agency World Sports does, from the likes Team will go head-to-head 2019 and available globally soon after the US launch. is geared up to grow our of being available and responsive with five other finalists in Patrick Pons de Vier, Brooks senior vice president of global footwear, said: portfolio of brands, and to customers on four different the ‘Excellence in Customer “At Brooks we are focused on developing industry-leading innovations that we wanted a stronger B2B platforms through to installing Experience’ category; Dixons deliver the best experience for runners. To achieve this vision, we continue to identity to underpin this sports equipment at customers’ Travel, Dreams, Hobbycraft, invest in in-depth biomechanics research and partnerships with key industry agency proposition. This homes when they’ve struggled Holland & Barrett and Radley & leaders,. ambition is supported by the to do it themselves, earned the Co. “We believe the future of performance running is personalization, and the opening of our first London team a well-deserved place in the The news of the Retail Week Brooks Genesys is the first step in delivering this experience to runners.” showroom”. shortlist. Rising Star Awards shortlisting The process begins with the runner getting scanned using FitStation 2squared agency’s growth Sophie Turner, HR Manager came in the same week that powered by HP. Through a series of data captures — including 3D foot scans, plan includes bringing on of Net World Sports, said: “We’re Net World Sports attended dynamic gait analysis and foot pressure measurements — FitStation creates a board new, long term brand over the moon for our Inbound the national final of the FSB unique digital profile of the individual based on their biomechanics. licences as well as creating Communications Team to be Celebrating Small Business To create a personalized Genesys for each runner, Brooks combines the and developing its own shortlisted as finalists at the Awards 2018 where they were one runner’s digital profile with the company’s Run Signature principles, which brands. The agency aims Retail Week Rising Star Awards. of 12 shortlisted in the ‘Business indicate the best way to enhance comfort and improve performance is to to grown and consolidate They go above and beyond to Exporter of the Year’ category, create running footwear that works with the runner’s natural motion path its position as one of the provide all our customers with having been crowned area winner of his or her body. The resulting data is translated into specific fit and feel foremost respected footwear the best experience possible and at the FSB Wales Celebrating requirements for each shoe and assembled using a state-of-the-art DESMA and clothing distributors in it’s fantastic to see them being Small Business Awards 2018 polyurethane injection-molding machine. the UK. recognised for the hard work they earlier on in the year at a ceremony Brooks will launch Genesys in the US with 1,914 limited-edition pairs which put in, day in and day out, to do this. in Cardiff. will be available via special order through select retail partners.

@SportsInsightUK SWIM ENGLAND PUTS TRAINING New appointments AT HEART OF to CIMPSA board ORGANISATION The biggest provider of swimming qualifications of trustees in England is inspiring a generation of highly trained The Chartered Institute for Manos Kapterian is senior vice swimming teachers, according the Management of Sport and president operations at Pearson, to latest figures. Physical Activity (CIMSPA) where he has held a number of Previously known as the ASA has appointed Sandra Dodd, senior roles including acting as Awarding Body, Swim England Manos Kapterian, Tracy Rea managing director at Pearson Qualifications develops a and Rowena Samarasinhe to its Qualifications International. range of qualifications for the board of trustees. Prior to joining Pearson, Manos swimming sector. Marc Woods, Chair of CIMSPA worked in human resource Latest figures show that said: “We were delighted with the roles in the travel and not-for 80 per cent of the swimming response to our call for potential profit sectors, as well as in retail workforce hold a Swim England board members – the quality of management. Fitness Space announced as Level 1 or Level 2 teaching the candidates was particularly Tracy Rea currently works qualification. And each year, high and following a thorough as head of business operations a Top 20 UK Fitness Operator over 17,000 Swim England evaluation process we have within group transformation at qualification and accredited appointed four highly capable new Lloyds Banking Group. Previous Fitness Space, the boutique, service-orientated fitness concept which CPD certificates are issued. trustees.” to this Tracy’s background was in promises members they will ‘never train alone’, has been listed as the Courses include a flexible Tara Dillon, CEO, CIMSPA high performance sport, having 17th largest fitness operator in the UK, according to the 2018 State of approach that maximises added: “On behalf of CIMSPA, I been employed as performance the Industry report from Leisure DB. in-pool training with theory would like to welcome the new director of Scottish Gymnastics Following the opening of 14 new locations in the last 12 months, Fitness and teaching skills. A range of trustees to the board and look in the lead up to the 2014 Space has expanded faster than any other brand outside of the top ten CPD’s also enables swimming forward to working with them Commonwealth Games. operators, bucking the industry growth trend. While the penetration rate of teachers to keep up to date with in their new role. I believe that Rowena Samarasinhe is private club membership has grown year-on-year since 2012, the percentage the latest sector developments. the knowledge and experience general counsel at Lucerne-based growth in the last 12 months was 0.1 per cent and not 0.7 per cent as predicted. Employers favour the mixed that these new board members sports marketing agency Athletics The success of Fitness Space has been driven by the popularity of the training approach taken by bring to the table will help us to Management and Services, concept and the business opportunity it presents owners. Members enjoy Swim England Qualifications, further strengthen our position working with international a digitally integrated fitness experience in a state-of-the-art studio, with a with over 90 per cent of pool as the chartered professional federations on the sale of dedicated Fitness Coach who customises a programme based on the goals they operators who expressed body responsible for both setting sponsorship and broadcasting want to achieve. a preference choosing the standards in the sport and physical rights and event delivery. She The franchise-operated model not only offers sustainable and consistent national governing body’s activity sector and providing a has an MBA in international revenue opportunities through a plethora of secondary spend products qualifications, and 87 per cent voice for its workforce." sports management with over ten and services in addition to membership sales, but every franchise owner is of private swim schools. The board refresh follows years of dedicated experience in provided with high levels of support and guidance. Simon Stevens, Head of CIMSPA’s announcement that the sports industry – in football Tim Benjamin, founder, Fitness Space, said: “In the last 12 months Fitness Swim England Qualifications, it has successfully achieved initially and then in athletics and Space has grown exponentially, and it is a huge accolade to be recognised as said: “Our focus has always compliance with the Sport England other Olympic sports. a top 20 fitness operator. Our boutique studios provide a digitally integrated, been to provide a high quality and UK Sport Code for Sports The new board members supportive, service-orientated environment for members, and the concepts qualification and accreditation Governance. join CIMSPA as the institute proven popularity has helped to accelerate our growth across the UK. service to the swimming Sandra Dodd has in-depth accelerates its work to provide “With more choice for consumers than ever before, fitness operators have workforce. experience of the leisure industry high quality career pathways to work hard to ensure their brand and concept remains attractive to members “By working with a national and is chief executive of Places for the entire sport and physical and competitive. We are continually focused on evolving our model and expect network of Approved Training for People Leisure, a social activity workforce. to open a further 12 studios in 2018.” Centres, we are able to deliver enterprise that operates over They will take up their duties at Hashim Alsaidi, franchise owner, Fitness Space Wimbledon, added: “We our courses in over 320 100 leisure centres on behalf of CIMSPA’s next board of trustees chose a Fitness Space franchise as we were drawn to the brand’s unique locations across England and local authorities across the UK. meeting on 22 May 2018. The business model and expert team. Since opening in January 2018, our Wales. This not only gives our She also has an active role on the appointments are for an initial membership base is growing fast, and with the support of the Fitness Space learners flexibility about when Badminton England board and sits term of three years, with tenure brand, we have been successfully marketing ourselves to establish our position and where they learn, it also on the ukactive board of directors extensions available, in line with as a leading gym in the Wimbledon area.” means we can maximise the as treasurer. the Code for Sports Governance. Fitness Space has been nominated as a finalist in the British Franchise amount of time that is spent Association ‘Emerging Franchisor of the Year’ 2018. learning in the pool, which provides vital practical skills and experience. adidas Extends “We are very proud that our Bianca Walkden becomes qualifications are endorsed Partnership with by all four UK swimming UEFA to 2021 national governing bodies, and an OPRO ambassador our change to Swim England adidas will continue its support Qualifications will help to highlight the importance OPRO has signed GB Taekwondo The partnership will foster a David Allen, OPRO Chief for the UEFA Champions we place on supporting the star and double World programme based on education and Executive Officer, said: “We are League through to 2021, as well swimming work force.” Champion Bianca Walkden as a fun, with Bianca utilising OPRO’s very much looking forward to as the UEFA Super Cup, UEFA Emma Flanagan, Head of brand ambassador. extensive network within secondary working with Bianca as she builds Youth League and UEFA Futsal Becky Adlington Training, said: The announcement comes off schools, to visit schools in an effort up to the Olympics in 2020. She’s Champions League. “We have been working with the back of another scintillating to continue to build the profile of the an incredible talent and we hope to adidas has been the Official the team for nearly two years. performance from Bianca at sport in the UK. be able to work with her to not only Match Ball Supplier since 2001 They have been very supportive the European Taekwondo Bianca added: “For me, it really help her achieve her goals in the and is proud to remain a leading of our vision to train quality Championships in Kazan, where is still about inspiring that next sport but to also boost the profile of sporting partner in the world’s teachers through access to the Walkden took home a silver medal generation. By 2020 our aim taekwondo as a whole.” premier club football event. best qualifications and gain a and team GB finished their most is to have 100,000 more girls Claus-Peter Mayer, VP Sports career that change successful Europeans with seven moving through sport. I see our Marketing Football, said: “As the people’s lives. medals in total. sport, in particular, as incredibly number one football brand in the “The new name of Swim Bianca will join Great Britain entertaining and fun – with OPRO’s world, we have built up a longstanding England Qualifications aligns to women’s hockey Olympic gold support in educating youngsters partnership with UEFA that has seen Swim England's overall brand medallist, Shona McCallin, England on how they can take part in a safe a great deal achieved in European which helps learners identify women’s rugby star, Danielle way, I think we can really drive football. We’re looking forward to that their qualification is that Waterman, and British karate world participation levels in the coming continuing this journey with our long- of the national governing body champion, Jordan Thomas as an years.” term partners.” and the leader in our sport.” OPRO ambassador. The school visits, which will also adidas’ aim is always to provide As part of the change to Swim Bianca said: “There seems to be a have the support of coaches and the best products for athletes and England Qualifications, a new real buzz around the sport in the UK trained volunteers are all part of a continuing to supply the Official website has been developed to at the moment! I’m working to be in greater push from OPRO to make Match Ball used in the UEFA support learners find the right prime position to make it to the top sport safe through their innovative Champions League is recognition course for them. of the podium in Tokyo.” mouthguards. that they are succeeding.

www.sports-insight.co.uk 88 Zone3 set to release a new wave of specialist swimwear with Mark Foster

Zone3, Europe’s fastest growing triathlon brand, has extended its swimwear partnership with six-time World Champion, Mark Foster, following the launch of his first swimwear range with the brand in 2017. Since retiring from swimming after the 2008 Beijing Olympic Games, Mark has continued to play a very active role in the sport - establishing the Mark Foster Swimming Academy for aspiring, Samba Sports and Carta young swimmers. Most recently, Mark has been Sport strengthen their working closely with Zone3 to extend the MX-F range of specialist swimwear for both men and relationship women. The new MF-X range is led by performance and value. UV protection and hydrophobic Samba Sports and Carta Sport have strengthened their a culmination of the multi-year “The Zone3 approach to product properties, designed to increase relationship and will be working more closely together for the partnership with Mark, channelling development has always been with performance while providing foreseeable future. his passion, expertise and an athlete-centric philosophy in maximum comfort. The main body Geoff Dale, Head of Buying, said: “As Carta Sport celebrates its 40th experience into designs, developing mind and who better is there to of the MF-X range is constructed birthday I am delighted to announce we are strengthening our 18-year a range of swimwear for swimmers listen to and work with than Mark – with XFINITY fabric which is made partnership with Samba Sports by agreeing to become their exclusive of all levels that is tried and trusted an athlete who has probably racked in Italy, a country well-known for wholesale supplier. The new Samba range is very strong and fits perfectly by Mark and the wider swimming up more years at the top than any quality craftsmanship and superior in our new 40th anniversary catalogue.” community. other international swimmer.” fabric mills. George Metcalfe, Managing Director, of Samba Sports said: “It’s Ana Kaefer, Head of Product The expanded MF-X range for With Mark’s wealth of knowledge imperative that Samba Sports work closely with a company of the stature Development at Zone3, said: “It 2018 is made from a combination and attention to detail combined of Carta Sport to ensure that all our products are available for purchase was great to work alongside one of of specialist fabrics chosen by with the finest Italian fabrics, the to the independent sports retail trade. With our partnership with Carta the greatest swimmers of all-time Mark himself and the expert MF-X range has been designed to Sport we feel that they are in an excellent position to maximise this to develop a range of performance product designers at Zone3. The the highest level. potential.” swimwear using Mark’s extensive products have been selected for The brand new MF-X range will For more details of Samba’s product range, contact Carta Sport on knowledge and my understanding of their durability, chlorine resistant be announced on the Zone3 website 01535 600342 or [email protected] or Samba Sports on 01282 ergonomic design to create a range properties, superior breathability, this summer. 860077 or [email protected]

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The Ecolast fabric is made using 78 per cent Econyl yarn and 22 Zoggs to launch Ecolast per cent Lycra Xtra Life for a soft, comfortable, high performance Swimwear made from swimwear fabric. They put the fabric through its paces in real life conditions and it outperformed Ocean Waste their competitors’ fabrics, proving It’s estimated 12.7 million from landfill, through different to be 15 times more resilient to tonnes of debris is dumped in initiatives and projects such as The chlorine than standard swimwear our oceans every year. Pollution Econyl Reclaiming Program, The fabrics. caused by plastic, microbeads Healthy Seas initiative, and Net- The Ecolast swimwear will be and unsustainable fishing nets Works. introduced in AW18 and rolled out is harmful to whales, sea turtles, Once the nets are cleaned from January 2019. Around 40 per dolphins and other marine life. and shredded, the regeneration cent of their SS19 swimwear sold Fishing nets are the invisible process begins. At the Econyl will be made from Ecolast. Zoggs killer taking 600 years to depolymerisation plant, the prepared will donate ten per cent of their Speedo signs up with Star Wars decompose. waste returns to a raw material Ecolast profits to charity. They’re Zoggs' mission is to transform where it is transformed into Nylon also dedicated to creating packaging Speedo has signed a three-year partnership with Disney to create debris that’s damaging our oceans 6 polymers used to produce the that reduces their environmental a series of swimwear and accessories for its junior swimwear into high performance swimwear Econyl yarn. Made from 100 per cent impact. They will reduce the plastic range. made with Econyl yarn. regenerated waste material, the yarn used in their goggle packaging by Designed for six to 16 year olds, the exciting new range featuring Mark Hammersley, CEO at performs as well as any other nylon 57 per cent from 2019 and they’re characters from the popular Star Wars franchise will offer swimsuits, Zoggs International, said: “We’re yarn manufactured using crude oil. aiming for 100 per cent of our jammers, aqua shorts, briefs, water shorts and swim accessories including passionate about the ocean and packaging to be sustainable by 2020. swim caps and bags. Children will be able to keep active this summer and doing what we can to protect the Susie Rodgers MBE, Paralympic ‘Swim The Galaxy’ with the new standout range, which will launch in July environment. We’re thrilled to Gold medallist, multiple European 2018 and will be available from RRP£10. be launching Ecolast and we’re and British record holder, added: Rob Hicking, Brand Director at Speedo International at Speedo, said: committed to creating more “For me, the idea of using discarded “Speedo is passionate about inspiring people to swim and through our sustainable product packaging. fishing nets that are cluttering our collaboration with Disney we hope to encourage our younger swimmers to We’re excited about the future oceans, recycling them and creating get in the pool this summer with the new Star Wars swimwear range. and doing what we can to make a swim suits from the recycled yarn, “Each item in the collection has also been designed for comfort and difference.” brings a beautiful cycle and message durability, to ensure that children will be able to enjoy the water for longer Their Ecolast swimwear begins of ocean conservation to the swim this summer.” its life as plastic waste which wear market. To work closely with a The new Star Wars range has been created using Speedo leading would otherwise cause damage to pioneering brand who are thinking performance fabrics designed to withstand each and every swim. Many our planet, oceans and marine life. about the wider global issues and items in the collection feature Speedo’s Endurance 10 fabric, which has Abandoned ghost fishing nets, carpet matters of importance for our planet been designed to retain its shape for longer. CREORA HighClo ensures (which also takes hundreds of years and our future generations is exactly the highest level of chlorine resistance and UPF 50 plus features within to degrade) and industrial waste is why I am proud to work alongside the fabric to offer optimal sun protection. rescued from the oceans and saved Zoggs UK as their ambassador.”

Iwan Thomas, Dewi Griffiths and Susie Chan? Stripped of tech, what pacing decisions will they make? Full results ASICS unveils the world’s first from the experiment will be shared at a later date. Devised by Professor Samuele running track to train the mind Marcora (Director of Research at the University of Kent’s School of ASICS has unveiled the world’s on us? It was a great reminder of the Sport and Exercise Sciences) and Dr first running track to train the need to push through the voices in our Jo Corbett (Human Performance mind: a custom-built 150-metre heads that hold us back.” and Health Research Group at The course in London, which is Lee, who ran in 53 minutes 30 University of Portsmouth), the cloaked in darkness with no tech, seconds, said: “I found this daunting experiment will be assessed by tracking no music, no scenery, no comforts but incredibly rewarding. When data such as the performance times and no finish line. you take away all the things in your and heart rates. The ‘ASICS Blackout Track’ was comfort zone, you may actually Participants will also complete developed in collaboration with surprise yourself and do better than the NASA Task Load Index, a widely sports scientists and top coaches expected.” used assessment tool to help assess to remove all distractions and On Global Running Day, the track the perceived physical and mental encourage runners to truly focus on played host to a scientific experiment workload of a task, to help show how synchronising the mind and body. to show that mental strength is as the mind can affect performance even Olympic medallist and Marathon important to athletic success as when the physical capacity of the record holder Deena Kastor (USA), physical fitness. runners is the same. adventurer Danny Bent (UK) and Ten runners raced for 5k on the “This is a mental challenge with a actor and physics graduate Aarif track in normal conditions - lights great message: the importance of a fit Lee (Hong Kong) were the first to on, music playing, crowds cheering – mind to re-evaluate what’s possible run the track as part of a 10k ‘mental then raced 5k again in the darkness, and reach your own goals in fitness as marathon’. Each ran 66 laps in near with white noise to muffle sound, no well as life. It’s not only the strongest darkness without any of the usual motivation, feedback or technology. legs that go the distance, but also the comforts. How will the positive effects of strongest mind”, said Paul Miles, Chief Kastor ran the fastest time, just crowd cheering affect athletes like Marketing Officer, ASICS Corporation. 37 minutes and 16 seconds. She said: “For me, the track was a reminder of DEENA KASTOR, AARIF LEE AND DANNY BENT the simple joy that running offers; a rush of endorphins, or a quiet place to find ourselves in. Whether you’re a pro athlete or an everyday runner, mental restraints can limit us, but we all have the power to think our way to success.” Bent, who has cycled 9,000 miles from London to India and was involved in a coast to coast relay in the USA, ran the track in 44 minutes and 7 seconds, said: “That felt like a marathon – were they playing tricks

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T: 0113 243 3871 E: [email protected] www.charlesbirch.com NEWS 14 Head signs long-term contracts World Rugby partners with Djokovic and Zverev with Canterbury

Head has signed new long-term World Rugby has appointed Canterbury as the official apparel contracts with Novak Djokovic supplier of Rugby World Cup and World Rugby. and Alexander Zverev. The two-year deal, brokered by World Rugby’s global master licensee This extends the successful IMG, encompasses Rugby World Cup 2019, the World Rugby U20 relationship with two of its Championship, elite 15s and Sevens match officials and World Rugby signature athletes and underlines technical official apparel. the brand’s strong commitment to Under the deal, Canterbury will develop unique co-branded technical professional athletics. sports apparel collections for Rugby World Cup 2019, with the first Johan Eliasch, Head CEO, official licensed merchandise going on sale from this fall in Japan, and said: “Novak and Alexander work by the end of this year in the rest of the world. extremely hard to reach their This extends Canterbury’s association with Rugby World Cup to ambitious goals and so do we to three tournaments and builds on the successful partnership as the provide the tools for them to reach official apparel supplier to the elite 15s and sevens match officials. those goals. But it is a mutually World Rugby CEO Brett Gosper said: “World Rugby and Canterbury very beneficial process: they give enjoy a successful Rugby World Cup relationship that stretches back to us invaluable input when we 2011, and we look forward to jointly developing a range of performance develop new products and their wear for our match official and technical staff and a great range of professionalism on and off the court merchandise for fans.” makes them perfect role models for Kunio Morimoto, President of Canterbury, Japan, said: “We are the next generation of young tennis delighted to be part of Asia’s first Rugby World Cup as the Official Sports players. Extending the partnership a difficult elbow injury, Djokovic is support them in the development of Apparel Supplier for 2019. We cannot wait to support the event with is great news for Head.” arriving at the French Open with new, innovative racquets, strings, our leading products and extensive experience, and contribute to the Both players endorse the promising wins at the ATP 1000 and accessories. continued growth and promotion of the sport. We are looking forward prestigious Speed series of tournaments in Madrid and Rome. After tournament victories in to welcoming the world’s most prestigious rugby tournament, Rugby performance tennis racquets. When he last won the tournament at Madrid and Munich earlier this World Cup 2019, to Asia for the very first time.” The partnership between Novak Roland Garros, in 2016, it completed year, Zverev is one of the hottest Simon Rowe, Canterbury Head of Sports Marketing, said: Djokovic (31) and Head goes back his first career Grand Slam. contenders for a Grand Slam title “Canterbury’s vision to be the number one brand in rugby means we are to 2001 and he began endorsing the Sascha Zverev (21) is also in the 2018 season. At just 21 years extremely proud to extend the successful partnership with World Rugby Speed series in 2009. Throughout intimately tied to the Head brand old, he has already collected an and Rugby World Cup 2019. his career, Djokovic has won – a relationship that goes back to impressive eight ATP singles titles “The road to Japan 2019 is an exciting time for Canterbury as we an impressive 68 ATP singles Zverev’s first attempts at playing and currently holds the number enhance our association with Rugby’s greatest tournament to deliver tournaments, including 12 Grand tennis as a five-year old. Like three ATP Ranking, making him the both on and off the field; with players, officials, staff, volunteers and Slam titles and 30 ATP Masters Djokovic, Zverev regularly meets youngest player to hold that ranking rugby supporters all wearing the brand.” Series 1000 titles. Coming back from with Head product developers to since Novak Djokovic. Survey highlights huge growth in group exercise for over 45s

New research released by EMD also good to see the substantial rise The EMD UK 2017 Sweaty Survey UK, the national governing body in the number of people over the age showed that group exercise was also for group exercise, has revealed of 45 participating in group exercise. revealed to be particularly appealing that an additional 1.1 million We believe the variety of exercise to those who have not exercised for people aged 45 plus are taking classes available has helped this. a lengthy period. Over half (55.2 per part in weekly group exercise With a broad range there’s almost cent) of new participants had not compared to numbers from something for everyone that fits well exercised in the previous four years 2016. within their daily lives and goals. prior to beginning group exercise. The findings showed that “This sustained popularity of Reasons cited for not taking overall, 3.76 million more people group exercise is providing more part in group exercise were issues participated in group exercise in the opportunities for instructors and with self-confidence and body past 12 months than in 2016. new formats to flourish. Group image, as well as embarrassment Of the group exercise class exercise is here to stay, and it is and not having good rhythm/body Nekoda Davis becomes an options available, yoga enjoyed more important than ever that coordination. phenomenal growth and jumped we support the training and Ross added: “As an industry, we ambassador for MuscleFood from fourth to first on the list of the development of new and existing need to do more to ensure that we most popular formats, with over instructors and recognise and offer classes that are welcoming, Nekoda Davis has become the latest GB athlete to join Team 1.2m weekly participants. reward them for their passion and friendly and inclusive, and are MuscleFood to promote the importance of moving more and eating One format which has seen a the great work they do.” open to anyone of varying fitness better. significant decline is group cycling. The results of this research levels and abilities. If the barriers British Judoka World Champion and Commonwealth gold medallist, The survey shows that in the past reinforce the success of EMD to exercise are self-confidence and Nekoda will use her expertise to help MuscleFood create valuable content, two years, participants have chosen UK’s work in promoting group issues with body image, then we videos and Q&A sessions to educate and help the brand’s customers. to move away from traditional group exercise, training the workforce need to address the perceptions Darren Beale, CEO and Founder of MuscleFood, added: “We are so cycling classes and participate in and introducing new group exercise around group exercise to avoid excited to have Nekoda be part of Team MuscleFood. We want to help the other exercise formats. brands to market. unnecessary fear.” English population get active, keep fit and lead a healthy life! We know that Ross Perriam, CEO of EMD UK, Nekoda’s background in Judo and nutrition will help spread the word.” says: “Group exercise is consistently Nekoda added: “I’m really pleased to be a part of Team MuscleFood as ranked as one of the UK’s top five I believe in the importance of inspiring the population to lead a healthy means to stay healthy and these lifestyle and I hope I can use my position to spread the message. findings will help showcase the “Balancing nutrition and exercise is not easy even when you’re an elite importance to health club operators athlete and so I’m looking forward to experiencing the MuscleFood way and of having a strong, innovative group sharing my nutritional journey with everyone.” exercise proposition as part of its MuscleFood is one of the fastest growing SME’s in Britain and are part membership. of Britain’s private companies with the fastest-growing sales. They see it “We’re very encouraged to see as their responsibility to reduce preventable lifestyle diseases and to help the positive steps in increasing reduce obesity by making healthy living easy, inexpensive and accessible to accessibility, with over 50 per cent all. MuscleFood is currently working with a host of GB athletes to promote of group exercise growth coming the importance of a healthy balanced lifestyle through physical activity and from a C2DE audience and the a nutritious diet. socio-economic gap closing. It is

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Sales Manager [email protected] 01282860077 Sales Office [email protected] 01282860077 Sales North West/North East/ Scotland – John Hornsby – [email protected] 07831351802 N Ireland/S Ireland – David Sanderson – [email protected] - 07939583876 Sales Midlands/South of England - David Peel - [email protected] - 07716 169433 16 NEWS OTE Sports to fuel Alistair STRI Group announce and Jonny Brownlee Research Day dates Olympic and World Triathlon award-winning range of energy gels, Jonny Brownlee added: “I've been STRI Group has legends Alistair And Jonny bars and drinks. using OTE products for some time announced the dates Brownlee will be fuelled by OTE Alistair, who retained the now and I’m a big fan of the gels, for its free annual Sports in their quest for further Olympic triathlon title at Rio 2016 drinks and Duo Bars in particular. Research Day event, triathlon glory. following his Gold at London 2012 Hydration will be a key focus for hosted at its world- The partnership will see OTE said: “I'm excited to be teaming me as I start to build towards Tokyo class facilities in West Sports become Alistair and Jonny’s up with OTE at a time when I'm 2020 so I’m looking forward to Yorkshire. official sports nutrition partner, taking part in some longer distance working closely with the OTE team.” Greenkeepers, helping them to hydrate, fuel, triathlons and fuelling strategies Alistair added: “It’s also great to grounds staff, course perform and recover using OTE’s become even more important.” be involved with another Yorkshire managers, stadium company who pride themselves managers and other on using natural ingredients and sportsturf professionals creating sports nutrition products are all invited to attend that are super effective but also the open days on tastes great and are gentle on the September 19-20. stomach.” On the days, STRI Matt Harrison, managing researchers will present director at OTE Sports, said: “We’re the latest trials and extremely proud to reveal this technology, sponsored by STRI’s research partners, that will benefit exciting partnership with Alistair the sport industry in the future. STRI’s consultancy team will be giving and Jonny and are looking forward attendees a guided tour around the STRI research grounds. to supporting them both with OTE’s Dr Christian Spring, Research operations manager at STRI, said: natural sports nutrition products so “STRI’s research days are interactive and informative, and allows both they can compete at their best. greenkeepers and groundsmen to keep abreast of the latest developments Pete Slater, technical director and concepts in the sportsturf industry.” at OTE Sports, added: “I’ve been There’s also delicious food served throughout the day and it’s a great a triathlete for over 30 years now opportunity to meet and catch-up with fellow sportsturf industry and worked in the sports nutrition professionals. industry for 25 years. We’re really The event is supported by ICL, Syngenta, Sherriff Amenity, Bernhards, looking forward to working closely Aquatrols and MLR Sports, who are all currently investing in R&D with both Alistair and Jonny on projects to help improve the quality and management of sports surfaces. further product innovation and also To book your place on either the 19th or 20th please contact enquiries@ on nutritional strategies for longer strigroup.com or call 01274 565131. distance racing.”

www.sports-insight.co.uk RETAIL 17

Fashion, colour and innovation all make an impact Graham Richards, brand director at Ronhill/Hilly/Altra, examines the changes in the running apparel market

ithout doubt the biggest original synthetic fabrics first used areas, male and female staff, better Trends have changed too, for tights, socks and even a running shoe! changes in running and developed over recent years. changing facilities etc. example, years ago male running Going forward, I am certain that apparel over recent shorts were predominantly the side- we will continue to see more of the Wyears have been: innovation, fabrics, Women's apparel Colour and Fashion split athletic style, but now square same in terms of new technologies, women’s apparel, colour and Without doubt the massive growth A big change over recent years cut and longer length shorts are fabrics, fashion, but it will be fashion. We will look into each of in the percentage of women running has seen fashion and colour play a in the majority, with the elastane interesting to see how the current those in a little more depth. these days has had a huge influence big part in running apparel. More liners shorts beneath. athleisure boom will roll out. on the type and range of apparel recently the explosion of ‘athleisure’ From a Ronhill perspective our On a positive note, the comfort and Technical innovation/ that brands have and continue to products has taken this to a new founder, Dr Ron Hill MBE, besides ‘look’ continues to become more and smart technology develop. The days of ‘pink it and level, and has become part of being a world class athlete was more popular, and acceptable as great We have witnessed a lot of new shrink it’ are long gone and brands everyday wear – the printed tight able to combine his PhD in Textile cross-over apparel, particularly for technical innovations, which in have really embraced this sector, and hoodie being typical examples, Chemistry to, in many respects, women. Regardless, all runners really many respects have revolved around with a big focus on fit, design, style, particularly for women. Brands revolutionise running apparel and need to wear technical performance fabric, but have also included: LED trend and fabrics used. will spend a lot more time these innovative designs, starting back apparel light, performance measuring Sales of women's apparel will, days looking at colour trends and in the 70s. It’s fair to say that being Running, as mentioned above, has and compatible technologies and for most brands, be at least 50 per how they co-ordinate and cross innovative was a little easier in the changed a lot in recent years from seamless technology to name a few. cent of their business, which is a merchandise in store. Years ago 70s and 80s, especially prior to the the male dominated club runner. Likewise, significant developments massive change from years ago, apparel was very plain – core first running boom, (which many Running has become increasingly in mobile phone technology, for when the sport was very much colours being black, royal, red etc. believe originated with the jogging popular for a wide range of people, example, has resulted in a lot of focused around the male club Likewise with technical running boom in the USA) as running with a significant growth in the runners running with their phones, runner. In turn, running stores (and socks which were predominantly apparel was still quite basic. Ron percentage of women running today, and as a consequence phone carriers the ones that haven’t should!) have white but are now available in a was one of the first to develop and but also the mass participation and ear pieces have been developed. had to adapt accordingly in terms of wide variety of different colours and use lightweight, synthetic fabrics events too. better merchandising, male/female designs. for running apparel, was the first As a result there has been a host of Fabrics to use 3M Scotchlite reflective new and smaller groups/clubs being Fabrics used for running apparel tape on products and ‘invented’ the formed and social running groups have developed considerably split-sided running short, (out of too. Events such as Race For Life, (and will continue to develop) frustration with the restriction that Park Run, Couch to 5k, Run Mummy in terms of their breathability, non side-split-sided shorts caused!). Run, Colour Run, Santa Run and weight, waterproof/windproof He even used a fabric used for Tough Mudder have all been key in qualities – all to help the comfort parachutes to make shorts, as it was making running appealing to the and performance of the runner so lightweight and quick-drying. He masses and those looking for new and in different conditions and also designed the iconic ‘Trackster’ challenging events. temperatures. legwear which became world Without doubt running will In addition, more recently, we famous as the classic lightweight, continue to grow in popularity have certainly witnessed technical stretch, legwear for runners, and an fuelled by the above and government performance brands using softer updated version is still in our range initiatives to promote healthier and a wider variety of different today and still popular! lifestyles. Interestingly we are fabric options, which offer more Interestingly, back in the 90s witnessing the same trends around comfort too. New technologies such ‘prints’ became very fashionable and the world – more social running, as seamless garments, has resulted not only for women. At one stage we more women running and more in a big step forward from the had print designs on vests, shorts, events.

www.sports-insight.co.uk 18

THE NATIONAL RUNNING CONFERENCE  200 senior decision makers from the running industry  Thought Leading discussions about the future trends that are shaping the UK running market  One-day packed full of educational content, practical business advice and networking opportunities.  Located at the NEC on the day before the National Running Show, Narrowcast focus on running with delegates from community groups brands, retailers, event organizers, official sport bodies and other sports businesses or services  Expert speakers from both the UK and overseas, helping your business to capitalize on the emerging opportunities in the UK running market. Cryptocurrency, Bitcoin and Possible Applications in Sport Mike Seaman, managing director of Racoon Events organisers of the National Running Show and National Running Conference, examines the world of digital currency

ost of you have probably cryptocurrencies or actively making worked a bit like a loyalty card and heard about Bitcoin – it’s them harder to buy. was a huge success. It was so good, in big business and has Industry heavyweight David fact, that we will be showcasing this Mmade a lot of people very rich! There Parker, from Polymath Consulting, same technology via our event app at are 17 million bitcoins in circulation said: “All Cryptocurrencies that the National Running Conference in and by May 2018 the Bitcoin market operate in an unregulated manner January 2019. It’s an interesting use was valued at $140 billion. One without full AML and KYC in place case and, I think, showcases some of Bitcoin is currently worth circa $7.6k should be made illegal to own, trade the alternative applications for these and in 2017 the price of a bitcoin has or sell in my view. I am not against technologies. ranged from $20k (Dec 17) to just crypto per se, just unregulated To conclude, you absolutely under $1k (Jan17). It’s clear that crypto. All it needs is one exchange cannot ignore cryptocurrencies – the there is money to be made here but not to KYC customers and the whole market is growing exponentially it’s a volatile market which can be crypto currency becomes open to and is showing no signs of quite off-putting to business. use by the black market. Yes, you can stopping. There are opportunities Bitcoin is a type of cryptocurrency trace who owned it, but how does a for companies that are willing (a digital or virtual currency that random set of numbers support real to accept cryptocurrencies and uses cryptography for security). identification of ownership.” engage with these new ways to pay. What is cool about Bitcoin is that it companies such as Expedia, Gyft and Anti money laundering (AML) and However, if you do decide to engage, is decentralized and runs across a Microsoft now accept Bitcoin and Know Your Customer (KYC) are very it is important to understand and distributed ledger using something other cryptocurrencies as a method important things to consider, so if minimize your exposure to the risks called blockchain technology. This of payment. It’s quite easy to do and you do decide to engage with crypto, associated. Exposure to market means that Bitcoin transactions are there are lots of payment gateway it’s worth evaluating this further. volatility can be managed but recorded across many computers services that can easily enable your Another option might be to create managing the reputational risk is instead of in a single place. This is business to accept cryptocurrencies. your own cryptocurrency! At a recent harder to evaluate. essentially a security feature and It’s a big market and certainly an conference in Belgrade called xCEEd, A panel of experts will be makes cryptocurrency difficult to opportunity for companies that are we built our own cryptocurrency discussing cryptocurrencies and counterfeit. Also, because it is not willing to accept these currencies. (programmed in Ethereum and alternative methods of payment at issued by any central authority it is However, there are other things called xCEEdium). Every delegate the National Running Conference at theoretically immune to government to consider before we all rush to was given an allocation of xCEEdium the NEC on 18th January 2019 interference or manipulation. accept cryptocurrencies. The as part of their ticket and they could To make things even more anonymity of crypto means that spend this at our retail outlet on-site. complicated, there are now over Also, Blockchain could operate technologies such as Bitcoin have By having a shop onsite, xceedium 1,500 different cryptocurrencies in the data of sportspeople, including been used for illicit activities. Look had a value – my 800 coins could play – each with its own interesting physical measurements and doping up the silk road on-line and you’ll see buy me a hat and a t-shirt, but if I sounding name, marketing spin tests.” some of the negative use cases for gathered another 1,000 coins then I and passionate group of supporters Cryptocurrencies are easy to buy crypto. Some people have a strong could “buy” a phone or a bag or some telling you that their technology and sell - there are loads of digital ethical opposition to crypto and other pretty cool prizes. We then will change the world. There are currency exchanges on-line that reputationally this is something that allowed people to earn xCEEdium numerous potential use cases will allow you to do this. You simply your business might need to consider by performing key activities that for crypto in sport and Laura K convert your fiat currency (a more – do you want to accept currency we wanted to encourage at the Inamedinova, from LKI Consulting traditional government backed that has an unknown point of origin? event, such as requesting meetings said: “It could be divided between currency such as a Euro or a pound) Furthermore, HMRC may ask you or scanning QR codes on sponsor sports fans and actual professionals. into the desired cryptocurrency and to account for its value, and then pay stands, delegate badges and other For example, crypto use could pay a fee for the privilege (just like tax on the virtual profits as crypto is key areas. Because this was a closed provide a more convenient way to doing a currency exchange at the viewed as an asset not a currency. loop use of the technology, there was purchase tickets to certain events. Post Office). Also, some reputable Some countries are even banning no need for KYC and it essentially

@SportsInsightUK 07/06/2018 11:59

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Summer runnin’ TIS Pro 018 Odlo Custom Cycling Samba Academy Express yourself on the road by customising happened so fast Stopwatch your Odlo gear. Your own designs, together Medical Bag Gear up for a summer holiday season with Large scale display including date, time New for the 2018/2019 Football season, the with their premium apparel, will give you the latest vests, shorts and tees from Ronhill. and data for each run with a data tag. 1/100 Samba Academy Medical bag complies to the edge to make you stand out in the crowd. Featuring new lightweight mesh fabrics, split second precision chronograph with split the minimum FA requirements and can be Designed by you, processed by Odlo, crafted shorts, supportive twin layered shorts and memory. Choice of three colours with the supplied with or without contents. Their by Odlo, worn by you. breathable t-shirts ideal for warmer sunny lanyard included. three medical bags are now available and runs. Available in a variety of colours and in stock. styles to suit all types of runners and running disciplines.

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K6.0 Kinesiology Tape Compression X-Pand Swift HEX Leg Sleeve The world's first 6.0m length kinesiology tape. New for autumn/winter, Gola introduces Ideal for basketball and all contact sports the K6.0 Kinesiology tape is an elastic cotton blend Ankle Sleeve X-Pand Swift to their running collection. McDavid HEX leg sleeve features 9mm of This sleeve features 3D Geo Ribbing acrylic coated latex-free bandage. It can help take This revolutionary style features a one piece flexible Hex Technology. This is combined for optimal ankle support. The seamless pressure off overused muscles, reduce swelling laser cut knit water repellent upper, as well with Hdc moisture management, and comes sleeve is incredibly lightweight and has a and alleviate pain from injuries. Exceptional as pressure foaming technology utilised on in an extended length to prevent abrasions and flat bottom cuff so that it can be worn during value and choice to the consumer at £8.99 X-Pand Swift to create a high resilience midsole scratches. Available in Black, White, Red and activity without discomfort. Perfect to wear to provide superior cushioning properties. Blue. Machine washable for recovery as well. Targeted support with Available in July to buy. RRP - £65.00 comfort and mobility.

07970766816 01789 294442 01706 212512 01582 670100 [email protected] [email protected] [email protected] [email protected] www.d3tape.com www.dmp.uk.com www.gola.co.uk www.mcdavid.eu

www.sports-insight.co.uk 22

sportsThe place to source all yourhub products and services

: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Represent Classico ATAK HICKIES something different Multi-Sport Socks Grip Socks Lacing System Blaze Wear’s superb range of Heated The new Classico Multi-Sports Sock range The simple concept which is revolutionising Lace to the finish with no-tie laces that Clothing and Sports Heat Therapy incorporates a performance quality build the sporting world, ATAK grip socks feature adapt to your movement for the perfect fit. products deliver heat where and when it’s with micro-mesh venting for breathability a grid of grippy material which is designed to Install once and slip on forever with the needed. The Sports Heat Therapy range and a cushioned heel and sole for maximum keep the foot locked firmly in place to avoid confidence of knowing you’ll never come offers targeted, deep penetrating, soothing comfort. It is suitable for a variety of team slipping and sliding when making quick and undone. Say hello to HICKIES the new era heat that eases pain and provides relief for sports and is available in eight colours and sudden movements which also helps to of laces. conditions ranging from sports injuries to four sizes (Infant 8-9, Child 10-2, Jnr 3-6 and reduce blistering. muscle strain. All stock is available in the Snr 7-12). UK. ‘Feel the Heat’

0845 475 7510 01942 497707 (+353) 93 22400 HICKIES Europe SA Sales UK/IRE [email protected] [email protected] [email protected] [email protected] www.blazewear.com www.optimumsport.com www.Atak.ie hickies.com

Camelbak Digitalize SAFEJAWZ Boobuddy Nano Vest Your Sales Extro Series Breast Support Weighing in at just 150g, CamelBak’s Nano aWorkbook is a multi-platform digital SAFEJAWZ, at just a few years old as Boobuddy is a new wearable band for Vest makes light work of long distance. catalogue and order taking app used by a company, is a brand that has become women who want additional support, Designed for both serious trail runners and brands and distributors to digitalize their synonymous with sports protection draped comfort and confidence during sports and everyday minimalists, the Nano Vest carries sales process and deliver winning product in personality. They allow athletes to activities, particularly high-impact. The essential cargo along with two 500ml Quick presentations to customers. Save time, showcase their personality in their sport, Boobuddy helps prevent excessive breast Stow soft bottles. Available in multiple sizes eliminate errors and maximise sales with and bring out that #confidencewithin. movement by adding more compression for a perfect fit, the vest is constructed around aWorkbook. Visit their website to see it in to the top of the chest therefore reducing CamelBak’s exclusive superlight 3D mesh. action and to request a demo. vertical and lateral movement. Asset protection for active women.

0116 234 4611 01460 279744 01922 453337 0779 329 2758 [email protected] [email protected] [email protected] [email protected] burton-mccall.co.uk/brand/camelbak aworkbook.com www.safejawz.com www.theboobuddy.com

@SportsInsightUK 23 sports insight selects AMK Medical Kit Me and My Dog Whether hiking, camping or walking the Me and My Dog Medical Kit by AMK will help keep both you and your dog safe and protected in an emergency situation. This lightweight first aid kit gives you the means to provide medical care to your pup with speed and efficiency when medical professionals aren't close to hand. The kit comes in a tough, water-resistant Nylon Ripstop case with carry handles and a dual zip. www.burton-mccall.co.uk/brand/amk/

Ready for Russia Supporter Mac In A Sac Ultra White Noise The new Reusch Prisma LTD range will The highly breathable (10,000gsm), water be associated with the World Cup in with Cup repellent and windproof Ultra jacket is Collection Ideal for cricket, contact and fight sports. Running is one of the best ways to clear your Russia as a number of goalkeepers are set designed for high activity. Using VaporLite, Constructed with supportive four-way mind and activate all the senses, like a warm to be wearing them. The glove featured Teflon coated fabric, the Ultra offers both stretch mesh, cup retention straps and bath for the brain. It’s in honour of running's here, the Prisma Pro G3 Fusion Evolution performance and lightweight packability. comfort waistband. Comes with a gel lined meditative effects that Saucony bring you LTD, features a new asymmetric cuff and Offered to retail with attractive mark-ups and BioFlex cup that protects all the vital areas the White Noise Collection. the latest fusion palm technology. POS display stand. Become a stockist today. with a vented bio-shape design. Combines Light. Bright. Packable. Highly breathable and comfortable fit with superior protection. windproof. Packable performance. Available in S,M,L,XL

0161 439 4383 01582 670100 028 9079 0588 0800 206 1491 [email protected] [email protected] [email protected] [email protected] www.reusch.com www.shockdoctor.co.uk www.macinasac.com www.saucony.com

World Cup Winmau Pro-Line Zoo Sport Sorbothane Russia 2018 Dart Shirt Primal range Double Strike Fly the flag for England at the 2018 World Ultra-Modern Dart Shirt with innovative The new Zoo Sport Primal range, in navy and Sorbothane's best-selling Double Strike is Cup! TFS has a huge range of licensed temperature and moisture management black, features a stylish range of polos, tees, designed for activities such as rugby, netball England FA products at unbeatable prices, materials. hoodies, shorts and track pants. Featuring dry and hiking, where both the forefoot and heel all from stock ready for same day dispatch, fit breathable-fabric with a unique gel are subjected to the most impact shock. An including this best selling flag. silicon logo. inbuilt comfort contour and heel cup offers a dual action, shock absorbing solution.

01969 625300 01656 767042 0113 253 0491 03444 124 330 [email protected] [email protected] www.zoo-sport.co.uk [email protected] www.footballsouvenirs.net www.winmau.com [email protected] www.performancehealth.co.uk

www.sports-insight.co.uk outdoor: www.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

Cholatse ND45 Mac in a Sac POLAR Activewear Care Kit The Cholatse is a comfortable, supportive and adjustable Formulated to solve the problem of removing stubborn pack you can rely on for backpacking and multi-day hut Down Jacket odours from all sportswear. Effective at low wash A new and exciting piece coming to the Mac in a Sac to hut trekking. This comfortable travel pack features temperatures. Reduces drying times and improves the range. Reversible and packable with RDS approved an adjustable AirMesh back design. A wrap-around wicking properties of technical sports kit. Designed for down. Their new POLAR jacket is available in various AdaptiveFit pre-curved hip belt offers maximum support all fabrics. Not suitable for garments with DWR (Durable colours and in men and women’s styles. Offered to retail and comfort. As for the pack itself, twin compartments Water Repellent) finishes. with attractive mark-ups. Become a stockist today. and large stretch side pockets allow for organised kit Reversible, Packable, Down Jacket. stowing. Plus, a lower entry means you can keep your 01773 521 521 overnight kit separate and to hand when travelling or 028 9079 0588 [email protected] hut-to-hut backpacking. [email protected] https://grangers.co.uk [email protected] www.targetdry.com www.lowealpine.co.uk

Pack Away Chair Bridgedale StormSock Nosilife Pro Trousers The Summit Pack Away Chair combines convenience Bridgedale StormSock combines a Merino FusionTech with comfort, featuring an innovative design that allows liner sock and durable nylon outer sock with HydroTech Pebble Go wherever the adventure takes you in these sleek, the chair to collapse down to a tenth of the size of a waterproof, windproof and breathable membrane for lightweight travel trousers. The streamlined stretch conventional folding chair. When packed into its carry the best foot comfort and protection in wet weather. design offers optimum agility, while inbuilt NosiLife case it weighs just 1kg – the same as a bag of sugar. It is Boasting a lifetime guarantee you can trust Bridgedale insect technology provides permanent protection against easy to assemble and ready to use in under 15 seconds StormSock will perform to the highest level. biting bugs. Sun-protective and anti-bacterial, easy- due to pre-attached connectors that simply slot together. 0116 234 4611 care trousers that deliver outstanding performance in Its strong, lightweight frame makes it easy to transport uncompromising conditions. and can hold up to an impressive 110kg in weight. Made [email protected] from water-resistant PVC material, this chair is able to www.bridgedale.com www.craghoppers.com withstand unexpected showers at outdoor events. www.summitint.co

@SportsInsightUK Sports Insight 210x297 May2018_02_AW.pdf 1 04/06/2018 15:43

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3634NEW OIA BOARD MEMBERS ANNOUNCED

The Outdoor Industries Association (OIA) has announced three new Board Members; Robert Brigham, Managing Director of Ellis Brigham Mountain Sports; Nick Giles, Managing Director of Ordnance Survey Leisure; and Matt Gowar, Founder and CEO of Equip Outdoor Technologies. They replace Richard Leedham and Mark Brigham, who both recently stepped down from the OIA Board. Managing Director of Ordnance Survey Leisure since 2012, Nick Giles has Wiggle.co.uk reinvigorated the traditional paper map market, launched OS into the mobile application relaunches outdoor market (where now over 3.5 million people use OS category applications to enjoy and explore the great outdoors) Wiggle.co.uk has unveiled an impressive outdoor category on the and launched the GetOutside site, featuring high performance kit from the biggest brands in Canada Goose announces strategy for initiative to inspire increased outdoor and adventure. levels of participation in Wiggle.co.uk will be stocking an extensive collection of outdoor apparel long-term growth in Greater China outdoor recreation. and equipment ranging from waterproof jackets to technical walking boots, unit, with local expertise and Today, GetOutside is providing all the tools outdoor enthusiasts need to get out there and start Canada Goose has announced capabilities in marketing and engaging with over a million exploring. its expansion plans for Greater commercial operations. people a month and inspiring Julie Radford, outdoor category manager at Wiggle, said: “We want to China, including establishing a Scott previously served as EVP, more people to enjoy the inspire everyone who is adventuring outdoors with the relaunch of a new regional head office in Shanghai eCommerce, Stores and Strategy benefits of the outdoors, and extensive outdoor range. The collection will offer customers high- and appointing Scott Cameron where he was responsible for ultimately helping to grow performance outdoor gear from the leading brands, making Wiggle.co.uk the as President, Greater China. To meet growing consumer all operational elements of the the sector. destination for all things adventure. demand, Canada Goose will also Canada Goose direct-to-consumer He leads all consumer “A waterproof jacket to keep the wind and rain at bay to walking poles that launch its direct-to-consumer business, and led the Strategy activity within OS with the allow you to hike further and faster, Wiggle outdoor will offer customers business including opening two team. mission to inspire and help everything they need to push the boundaries of adventure and exploration.” retail stores – in Beijing and Hong To enable consumers to more people to get outside The new outdoor category features brands such as The North Face, Kong – with operating partner experience the brand’s full more often. Berghaus, Jack Wolfskin, Craghoppers, Marmot, Mountain Hardware, Ice ImagineX Group, and e-commerce assortment, Canada Goose will Nick said: “Promoting Breaker and Columbia. operations via Alibaba Group’s open a flagship store in Beijing in the benefits of an active The relaunch of the outdoor range is an accumulation of expertise at Tmall, China’s largest consumer the Taikoo Li Sanlitun North Mall. outdoor lifestyle is an area Wiggle, bringing together the experience and passion for sports and being platform for brands and retailers, The company will also open a store I’m passionate about and the UK’s leading online sports retailer, offering a first-class range to enable in fall 2018. in ifc mall, a world-class business collaboration in participation customers to extend their adventures. Dani Reiss, President & Chief and leisure destination in Hong activity can only be good The relaunch follows Wiggle’s recent global rebrand by continuing to Executive Officer, said: “As the Kong. Both stores will open in fall for the whole industry. support people chasing that positive feeling they get when participating in world’s largest luxury market, the 2018. GetOutside is perfectly aligned their favourite sport or activity. to the core purpose of the OIA opportunity for Canada Goose Canada Goose has selected and is there for the entire in China is massive. We have ImagineX, a retail brand industry to engage, inspire and already seen exceptional demand management and distribution motivate more people to get from Chinese consumers – locally company that is part of The Lane outside more often.” and internationally – for years, Crawford Joyce Group – Asia’s Also joining the Board is and we are excited to bring our pre-eminent luxury lifestyle group Robert Brigham, who has been authentic and immersive retail and specializing in fashion retail, brand Managing Director of Ellis e-commerce experience directly to management and distribution, to Brigham Mountain Sports our fans there. support the operational buildout of for almost eight years, having “We are making significant its retail presence. ImagineX will worked in a variety of roles investments and putting the right be responsible for staffing world- at the company since he was people and partners in place now, class retail brand ambassadors teenager, starting out in-store. to drive long-term brand affinity and managing day-to-day retail He said: “The Outdoor and and a sustainable business for operations. Snowsports industries just years to come.” Building on the successes and seemed to be full of great To grow national market learnings of its cross-border people doing all the things I development efforts, Canada Goose e-commerce pilot project in China, loved to do. The truth is I’m has appointed Scott Cameron Canada Goose will transition its just as in love with the great to President, Greater China and online Chinese distribution to a outdoors as I ever was; it’s just will open a regional head office flagship store in the luxury pavilion that now I’m as much a retailer Spartan Race announce in Shanghai, which will be home of Alibaba Group’s Tmall platform, as an outdoors man! It is such partnership with Blaze Wear to a cross-functional business in fall 2018. a dynamic environment; every day is different and nothing Blaze Wear joins Spartan UK and Ireland as presenting partner for stands still.” one of the world’s leading obstacle course races. The third new OIA Board Sharing a passion for embracing the outdoors, Darlington-based Blaze member is Matt Gowar, CEO of Wear has joined forces with Spartan as presenting partner for the UK and Equip Outdoor Technologies. Ireland, in a deal that will see dedicated outdoor fans experience Blaze Wear His initial participation will be battery-heated technological clothing during the season. delayed until due to business The Spartan race sees more than 31,000 participants push themselves travel, but from January 2019 to the limits as they compete in six destinations across UK and Ireland. As he will attend the regular presenting partner for Spartan, Blaze Wear’s battery-heated clothing will be Board Meetings. prominent at each event, where participants can access technology designed to immediately raise body temperature at the touch of a button, which also helps to ease recovery, thanks to Blaze Wear’s TriZone Heat Technology being incorporated into their clothing and accessories.

@SportsInsightUK OUTDOOR INSIGHT 27

both large and small. We appreciate Outdoor Retailer Signs Up to that making the commitment is a big step and requires support so we created a retail package that offers GP Batteries' ‘Recharge the independent retailers a turnkey solution; helping to make their transition as easy as possible. We're Outdoors' Campaign also working with larger retailers and multiples to find a solution that best World-leading battery retailers completely move over to was pretty shocked at the statistics. suits them. manufacturer GP Batteries only selling rechargeable batteries. It was a lightbulb moment though, "The initiative seems to have (UK) Ltd has signed up the first Included in the package are a variety realising that despite doing a lot to really resonated with the industry retailer to its recently launched of GP's rechargeable batteries, recycle in my personal life at home and we're extremely excited to bring ‘Recharge the Outdoors' battery chargers, a selection of GP's and work, somehow disposable on board Hooked On Granite as our campaign. PowerBanks and a free of charge POS batteries were not on my radar; I first outdoor retailer committed to Independent outdoor retailer display unit. guess I was a slave to a bad habit! only selling rechargeable batteries. Hooked On Granite Ltd, who trades The retail package provides enough "As soon as I got back to work I We hope this is the catalyst for more as Joe Brown in North Wales and stock to fill the display and re-stock it polled the staff and they were in 100 retailers now stepping up to make the The Climbers Shop in Ambleside and once again. Hooked On Granite will per cent support of the initiative. switch to rechargeables!" Stony Stratford, has committed to have GP's fully stocked display unit We decided right then to stop the Over 20,000 tonnes of batteries only selling rechargeable batteries in in each of its four stores alongside sale of disposable batteries and to are thrown away and sent to landfill all its four stores, as well as online. its vast range of outdoor and leisure start promoting and selling only sites in the UK each year. When Launched at this year's OIA apparel and equipment; encouraging rechargeable ones. We are only a batteries end up in landfill, the A GROUND- Conference and AGM, GP Batteries' customers to make the switch small business with four shops, heavy metals in them can turn toxic new ‘Recharge the Outdoors' eco to buying rechargeable batteries but we have a good reputation and and seep into the environment. BREAKING YEAR campaign challenges both retailers alongside their other outdoor, a long history. We felt that putting Switching to a rechargeable battery FOR GRANGERS and consumers to switch to eco- camping and travel purchases. our brands and support behind this such as GP Batteries' ReCyko+ friendly rechargeable batteries On committing to the campaign, campaign was just the right thing to Pro will significantly reduce the Construction has begun on and recycle single-use disposable Paul Casey, Managing Director for do." environmental damage generated by Grangers’ new headquarters batteries in a bid to reduce the 600 Hooked On Granite, said: "When I Marketing Manager for GP discarded disposable batteries. GP's near Chesterfield, million batteries thrown away in the attended the OIA conference recently Batteries (UK) Ltd James Tuck, ReCyko+ Pro can be recharged up to Derbyshire, the milestone UK every year. I received and read with interest the said: "Since its launch, the ‘Recharge 1500 times; meaning for each battery being marked by a As part of the initiative, GP information from GP batteries on the the Outdoors' campaign has seen a used, 1,500 less single- use disposable groundbreaking ceremony Batteries has put together a one-stop- scale of the problem with disposable positive reaction and received very batteries will have to be used and attended by Martyn Rose, shop package to help independent batteries and the lack of re-cycling. I encouraging feedback from retailers recycled or sent to landfill. chairman and Karolina Jones, General Manager. The project forms part of Grangers’, the aftercare Helinox announces expansion brand for technical outdoor of European team EOS 2018 announces clothing and footwear, 80th anniversary celebrations, the Korean-based outdoor Europe BV. Andrew Shand will first keynote speakers custom-built headquarters is equipment brand, Helinox, has start in the role on July 1 and will set to open later this year. announced plans to expand its be responsible for growing and The European Outdoor Group (EOG) Martyn Rose, Grangers’ European-based subsidiary, maturing the brand in a thoughtful has announce the first keynote speakers chairman, said: “Grangers Helinox Europe BV. and sustainable way. Additionally, presenting at the European Outdoor Summit has gone from strength The initiative will be led by he acts as managing director (EOS) 2018. to strength in the last This year speakers will deliver presentations Andrew Shand as CEO Europe, with Europe for Dongah Aluminium decade and with 40 per based around the Summit theme: The Outdoor Sally McCoy serving as executive Corporation (DAC). DAC is the cent international year- Industry - A Progressive Business Sector, with the chairman of the board. Shand joins global leader of highest quality, on-year growth in volume topic - Outdoor Digital, a key focus. Helinox from Vista Outdoor Inc., highest precision and highest in 2017 and many exciting The EOS takes place from September 19-20 where he served from 2016 to 2018 performance aluminum tubing, new retail partnerships at the Clarion Hotel & Congress Malmö Live, in LISELOTTE ENGSTAM as vice president of international of and produces the aluminium poles established in the last year, Malmö , Sweden, and online delegate registration is the firm's outdoor products division, that Helinox exclusively uses for its our 80th anniversary year is now open. Bookings can be made with an early bird leading the sales organisations collapsible furniture products. the right time to invest and discount rate until July 27, at the EOS website www. in Europe for category leading Young Lah, CEO of Helinox Inc, further improve Grangers’ europeanoutdoorsummit.com equipment and accessory brands said: “We will focus on continuous operational capability in Giving the keynote presentation: Leaders in including Giro, Bell, CamelBak, innovation to develop meaningful the UK.” a Digital World, Liselotte Engstam is Chair at Bushnell and Bolle. Prior to Vista new products that will surprise and It follows news that the Digoshen and Advisor to the European Commission Outdoor, Shand led CamelBak delight our customers. Andrew’s British company will launch on digitalisation of corporate governance and international from 2009 to 2015, experience will help us strategically in the Chinese market in supports leaders moving into the digital age. working under McCoy’s leadership to achieve our goals in Europe.” 2018 having established a She said: “A challenging, yet exciting future MAGNUS WELANDER as CEO. Andrew Shand added: “The promising partnership with awaits us. Digital technologies impact and change our world at exponential In the UK, Helinox is represented Helinox brand is built upon a the ambitious distributor, force. Companies, executives and leaders need to understand more of the by experienced sales professional foundation of outstanding design Rongs Sports. digital impact to fully leverage the potential when bringing their businesses Peter Rostron, working closely with and premium quality and I’m very Karolina Jones, General into the digital age.“ the brand’s commercial director for excited to have been asked to lead Manager, added: “Grangers Based on leadership research and leadership engagement there are insights Europe, Mark Flanagan. The UK its continuing evolution has undergone a remarkable to build on and Liselotte’s presentation will discuss how leaders of the future team forms part of Helinox in Europe.” journey of growth since will have to ‘sense at scale’, ‘involve to Innovate’ and ‘align the actions’ to the brand was founded, take leadership into the digital age. This interactive session will explore supporting the first ascent New Helly Hansen baselayers offer the questions; are you coping with the increasing speed of change? Have of Mount Everest in 1953, increased protection and performance you figured out what you need to un-learn in order to re-learn? And are you supplying the British Military inspiring your team and ecosystem to take action? and helping today’s polar Helly Hansen's 2018 Summer Lifa baselayer collection offers Also speaking at the EOS is Magnus Welander, CEO and President of explorers stay warm, safe new versatile designs, which include UPF protection, unique Swedish outdoor equipment transportation, packs and luggage specialist, and dry. constructions and superb moisture management technology. Thule Group, who will present the keynote: presentation: “From Helping to “The construction of a Kristoffer Ulriksen, category managing director for baselayer at Helly Bring Stuff to the Trailhead – to Joining in the Fun!”. new, custom-built head Hansen, said: “Our years of experience working with some of the best sailors The driving force behind the transformation of Thule Group from a quarters marks another and sailing teams around the world has really pinned down the key needs business associated with the automotive industry to a true sports and outdoor great step forward, and will when it comes to sun protection, moisture management and design. What’s company, Magnus took over the role as CEO in 2010. His presentation will give see all of the brand’s core next to your skin and how well it manages moisture is paramount, not only to delegates an insight into how the Thule Group has transformed from being functions brought under performance and comfort, but in some cases survival, especially when you’re the world-leader in car transport solutions for bikes, kayaks, skis and other one roof including Grangers’ in harsh and unpredictable environments.” equipment, to becoming a company that also helps consumers enjoy active manufacturing arm, The Lifa Active Light LS Polo and W Lifa Active Light LS lead the season’s lives with products such as bike hydration packs, jogging strollers and hiking distribution, finance, design, new collection, by offering sun protection ranging from 25 UPF up to 50 packs, by holding true to their brand motto ‘Bring your life’. sales and marketing teams.” UPF. Lifa products offer style and UPF protection, while effectively moving YKK, world-leading provider of permanent odour control technology, excess moisture away from the body to ensure comfort during all activities. Polygiene and Swedish company Light My Fire are Support Sponsors.

www.sports-insight.co.uk 28 OUTDOOR

Don't feel the bite this summer Mark Ashton, product manager Burton McCall, tells us about their launch of mosquito repellent Thermacell and its development

TELL ME A LITTLE ABOUT related to cordless heat technologies. HOW DOES THERMACELL HOW DID YOU DIVERSIFY market and others aimed at the YOU YOURSELF? Thermacell mosquito WORK AND HOW EFFECTIVE YOUR RANGE? Garden/Patio market. ARE YOUR PRODUCTS? I joined the group around 10 years repellent products developed Throughout the years, Thermacell Thermacell’s mission is to liberate ago and have worked in the outdoor a passionate following among Thermacell uses heat to activate has developed products to meet people who love the outdoors from trade for almost 30 years. Outside outdoor enthusiasts. In 2014, the a proven repellent system. A the needs of various types of users. the harmful effects of mosquitoes. of Burton McCall I am equipment business was purchased by an tiny amount of repellent creates The line started with portable Whether you love fishing, camping, officer at Central Beacons Mountain investment group including the a 20-square-meter “Zone of handheld repellers and has grown to adventure sports, picnicking with Rescue Team. current management team, who Protection” area around the include lighted models for tabletop your family, or hosting a great dinner are committed to accelerating user. In this way, mosquitoes use, rugged camp lanterns, a on the patio, Thermacell gives WHAT IS THE HISTORY OF Thermacell innovation and growth. and midges are stopped in flight rechargeable version (coming to the you the freedom to do it without THERMACELL? instead of on one’s skin, so UK soon!), and even a unit especially mosquitoes or midges. Founded in 1981, Thermacell WHEN DID THERMACELL FIRST Thermacell reduces both bites for backpackers. From hunters and Repellents, Inc. (originally known COME TO THE MARKET? and the annoyance of buzzing campers to backyard entertainers, WHAT, IF ANY, CHANGES IN as the Schawbel Corporation) began The Company began development mosquitoes and midges. THE MARKET DO YOU SEE IN Thermacell has a product to meet THE NEXT FIVE YEARS? with research and development of a portable area repellent as early Thermacell products are each of their needs. As non-native mosquito species (eg. as 1994. After years of rigorous highly effective and have earned Asian Tiger) and mosquito-borne development, EPA registration, the respect and trust of outdoor WHAT GAPS IN THE MARKET illnesses continue to increase and and testing, Thermacell mosquito experts around the world. DID YOU PERCEIVE? spread across Europe, consumers repellent was launched to the public Thermacell repellents have been Consumers are increasingly tired will seek new and better means of in 2000. proven effective in some of the and concerned about dousing their protecting themselves and their worst conditions imaginable. For skin and clothing in DEET and children. HOW LONG DID IT TAKE TO example, the US military has used other chemical spray repellents. DEVELOP THE PRODUCT? At the same time, an increase Thermacell for over two decades, Thermacell frees its users from in outdoor sports, recreation and It took more than four years for both at home and overseas, sprays and lotions, so you can spend entertainment continue to drive the the first product to be developed, warding off sand flies, no-see-ums, more time enjoying the outdoors. category forward. refined, tested and receive and disease-carrying mosquitoes regulatory approval. WHAT CHANGES HAVE YOU in Iraq and Afghanistan, as well as SEEN IN THE OUTDOOR WHAT NEXT FOR THERMACELL WHAT WAS THE FIRST many other areas. MARKET IN THE LAST FEW – NEW PRODUCTS, PRODUCT ON THE MARKET? Importantly, Thermacell YEARS? IS IT GROWING? MARKETING ETC. A basic portable repeller called Repellents have been evaluated Over recent years we have seen We are aggressively introducing the MR-1 was the first repeller for efficacy and safety by the consolidation in the market with the new products as the demand for area produced. Many are still in service US Environmental Protection number of independents declining repellents continues to increase year today! The new MR300 is the Agency as well as similar and national accounts growing. The after year. Social media has been fourth-generation of portable national institutions across great news with Thermacell is it’s instrumental in getting the word out Thermacell repeller and is launching Europe, Australia, Asia and in not limited to just the outdoor sports about Thermacell, helping us reach in the UK and Ireland now for the UK. Today, Thermacell has market. We do a number of models many new users who want non- summer 2018. registrations in over 30 countries. some aimed at the backpacking topical protection from biting pests. “ The great news with Thermacell is it’s not limited to just the outdoor sports market. We do a number of models some aimed at the backpacking market and others aimed at the Garden/Patio market. ” @SportsInsightUK Sports Insight Full Page June.pdf 1 12/06/2018 12:17

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@SportsInsightUK INTERVIEW 31

ugby Union has dominated is, you just have to roll with it. I the life of England DETERMINATION, DEDICATION AND HARD WORK SUM UP am enjoying my off season and international James Haskell. working hard to hit the ground RBorn in Windsor, Berkshire, he running.” has spent the majority of his 33 years But Haskell is looking forward to between the confines of the lines the beginning of next season with on a rugby pitch. The 6ft 4in flanker JAMES HASKELL his new club: “I am really excited and British and Irish Lion cuts an to be playing with Northampton imposing figure when he takes to England rugby international and F45 UK next season. Northampton has a the field. Haskell is the third most- great heritage and have had some capped England back-row forward, ambassador James Haskell talks to Mark Hayhurst amazing players. I think they are with 77, behind Lawrence Dallaglio a very traditional English rugby (85) and Joe Worsley (78). about his life, career and a certain Royal Wedding super power in some respects. I am And it might seem a long way from excited to meet up with guys like his early days at Maidenhead Rugby Courtney Laws and Tom Wood.” Club but from little acorns mighty “It was more about doing hard But Haskell did run into oaks grow. work, I just hadn't done the extra some criticism at the end of last Haskell said: “I was five when I work and bits I was supposed to be season following a small social first started playing rugby. Basically, doing so I just ended up committing engagement – the Royal wedding of my mum lied about my age and myself and ended up falling in love Prince Harry and Meghan Markle. signed me up to Maidenhead Rugby with training and everything. When Wasps were playing in the semi- Club. It was the perfect crime, she other people were resting I was final of the Premiership against could get rid of me and my dad out of working. I think that I always had Saracens at Allianz Park. the house and have a bit of peace lots of energy and I was focusing it in Haskell and fiancee Chloe and quiet!” the right place and became a bit of a Madeley turned up at St George's But those days at Maidenhead workaholic off the back of it.” Chapel, in Windsor, and drew stood Haskell in good stead and gave It was this single-minded criticism from former England him the bedrock on which his rugby dedication to training that helped internationals Lawrence Dallaglio career was founded. However, it was Haskell up the England ladder. and Austin Healey stating he at Wellington College, in the village of He added: “You always have should have been at Allianz Park Crowthorne, that his feet were set on challenges. I have sacrificed a lot to lending support to Wasps. to the trail of rugby stardom. commit to playing rugby. In terms of Haskell had been ruled out of Haskell said: “I never wanted to early injury I was OK but I think the the match with a foot injury and be a rugby player I just got into a whole process of trials and training is Argentina, and he became the first had the blessing of coach Dai situation where it kind of happened. very hard. player to appear in every match for Young to attend the wedding: “ It was probably when I went to “A lot of the young players, with that age group team in two successive I had permission to go from our Wellington College. I was about 15 far more talent than I had, end up years. head coach. I initially turned down and I trialled for England Under-16s, falling by the wayside and it's down to James was a try-scorer when the the invitation but when it was got all the way to the final trials and determination and you have to keep U21 side completed the 2006 Six apparent that I couldn't play they then I didn't get in. It was probably working and not giving up. And that's Nations Grand Slam with a 40-5 let me go. The interesting thing through a lack of work, personal stuff the way I've always operated. win over Ireland, having previously is, not a lot of people realise, that and everything else. “Even when I was on holiday represented England U18, U19 and Wasps didn't provide any tickets “But, my old man said to me 'listen I'd be training, I wouldn't be going England Sevens. for the non-23 or any transport you can see it as a disappointment out, when other guys were chasing He made his senior England debut to go to the game. Non 23 players or you can use the opportunity to women and having beers I wasn't in 2007 in the 27-18 defeat against never go to away games, and I have a go next year and come back doing that. I never went to university, Wales. would have been sitting in the better'. We had a friend of the family never travelled or anything. I was But what was it like pulling on an stands, there would have been who was kind of a personal trainer always a committed rugby player.” England shirt for the first time? nothing I could have done there. and I started training with him and But was it always rugby for Haskell Haskell said: “It was incredible. It It was a cheap easy headline for it was a bit like a Rocky montage. or did he have a fall back position if happened quite quickly. I was 21 and people to get press out of it. The And a few years later I got into the anything went wrong? I was invited into the England camp, very fact that Dai Young came England Under-18s and once you are He said: “ Firstly, I either wanted there was an injury and I was thrown out and backed me tells you in that cycle opportunities present to drive a JCB for a living or fancied in. My debut was in the Millennium – I thought I was going to finish everything.” themselves. being in the SAS. But once I got an Stadium and we played with the roof my career without ever doing it. Outside of the rugby world, opportunity I took it. I did apply for closed. A lot of people talk about a Obviously, sadly, Billy V got injured Haskell has become involved with university but I decided to defer it for crowd affecting games but you just and I got an opportunity to go and I F45, whose fitness studios all a year to give rugby an opportunity really don't appreciate it until you're absolutely loved it. It was one of the over the world offer a 45 minute and five years later I was still doing playing in Cardiff, you're ten metres best rugby experiences I have ever High-Intensity, Circuit Training what I am doing now.” out from the Welsh line, five points had. workout class for members. The road to Twickenham saw behind and the crowd is roaring – it's “I spent my life playing against Haskell added: “I've been Haskell make ten appearances mad.” these players from other teams, involved with F45 for quite a for England Under-21 in 2005, Haskell starts next season at a ending up beating the hell out of while now. I trained at a place in including five in the World Rugby new club, Northampton Saints, but each other week in week out on the LA, by chance I was working with World Championship in Mendoza, he started his professional career international stage and you actually someone who had a fantastic set, I at Wasps. His rugby CV includes get to meet them, find out what they loved the team atmosphere, the fact stints at Stade Francais, Ricoh are like, have a coffee with them. it was using your full body to help Black Rams, Highlanders before “Lots of people change their you get in shape, real simple, really returning to Wasps in 2013. Haskell persona when they get on a rugby field welcoming and not intimidating was also called up for the British but then you suddenly meet them and in any way. I loved the whole and Irish Lions for the 2017 tour find out they are the loveliest blokes atmosphere that went with it.” of New Zealand, after an injury to on earth and I think that was the best With the World Cup in Japan in Billy Vunipola, and a member of the part about it and I bonded with people 2019, Haskell wants to earn a place England squad that whitewashed the for life there.” in the England side but his main Wallabies 3-0 in Australia in 2016, But this summer Haskell had to be aim is to play well for his new club. being named man of the series on like the rest of us and watch England's He said: “Next season, my focus the way. tour of South Africa at home as he is to get into the Northampton But what have his career highlights wasn't named in manager Eddie team, to be the best player I can been so far? He said: “With Wasps it's Jones squad. be for them and everything off the been winning the Heineken Cup and He said: “It was disappointing – I back of that will go from there. the Premiership – which is obviously was told that I was being rested but “With anything like the World the whole experience. With England you never want to be rested, you Cup, and I know its cliched, you it's been winning the Six Nations always want to be involved in the have to focus on what's in front Grand Slam (2016) and getting that mix. Especially when you are coming of you. You never aim to get into 3-0 whitewash in Australia. It's all to the end of your career, you want a World Cup but if you play well been an incredible process really. to take every possibility you can. It enough and stay fit then things like “The Lions tour was amazing was disappointing but it is what it World Cups they come to you.”

www.sports-insight.co.uk 32 CYCLING

Fast forward from there, and after speaking to retailers, race teams, Olympians and athletes about their product all of a sudden orders were pouring in. Marc said: “2016 was the year we were in Majorca and Italy and by the beginning of 2017 we were boxing up orders and sending them out. Literally, we stared in the kitchen and then in 2017 we had put ourselves into a facility in Kilburn. “The year of 2017, on a business level, was something of a test and learn. All of a sudden we had an incredible year, we had thousands of customers, all sorts of interest, sponsorship opportunities, product opportunities in new markets and n Italian delicacy, a fuel to investment and it all started to power legions on the march present itself. We rallied ourselves and now a nutrition bar towards the end of the year to make providingA energy for cyclists and 2018, what for us would be, our athletes – Veloforte takes panforte to first growth year. We looked at our new heights. facilities, we upscaled and are in our Marc and Lara Giusti launched third venue in Park Royal, London, Veloforte in the spring of 2016 and and making everything out of that the range includes three bars, Di and using out original Kilburn facility Bosco, Ciocco and Classico, and as our 'what should we do next their Mixed Bites bags. Veloforte is From fuelling legions kitchen'.” handmade to provide the optimal Marc's 20-year background in balance of 100 per cent natural, the advertising industry looking at performance enhancing carbs and brands and brand strategy and Lara's essential proteins and fibre. medical career all helped them to Marc is a seasoned rider, his to powering riders launch the business but they were last two big rides were the Rapha missing something and this was MD Manchester to London - a one-day Steve Marson, who Marc met back in 250 mile ride in 14 hours, and 800km Marc Giusti, co-founder of endurance Majorca. Steve, who used to work for with over 39,000ft of climbing across Halfords and has 20 years experience Majorca and Ibiza. performance natural nutrition brand Veloforte, in cycle retail, looks after operations Their Veloforte recipe is based and commercial structure. on Panforte and has been made by talks to Mark Hayhurst about his business and And 2017 was an even better year generations of the Giusti family. for Veloforte as they picked up a But how did Marc come to see this their mission to get people to fuel better two-star for its ‘Classico’ flavour and Italian cake as an aid to help power a further one-star for its ‘Di Bosco’ his cycling? “But there was, in the biscuit tin, didn't go off. This then became a bit to London ride fuelled by his private flavour at the Great Taste awards. He said: “Around about the middle panforte, a traditional Italian delicacy of a delicacy as they went through to stash of what became Veloforte. Marc said: “We created a profile of 2015 I was trying to find some now but it had much more humble different territories they discovered He said: “Everyone around me triangle for our brand which is natural, wholesome easy stuff to beginnings. I discovered as I started spices and ginger, cinnamon and was doing the age old gastric distress performance, taste and natural. We use in training for various events looking into how I might start to herbs. and gripping that the last thing they feel that when you look at most of and found it extremely difficult, or some of this food is that way back, pre So fast forward 2,000 years and wanted to do was chug down another the industry, in the sports nutrition impossible, to find anything. crusades, Roman Legions and others there is me looking in the biscuit gel and so on. But I was fine and, by market, they all fail if not one but two “Every single shelf had products were using it as a fortifying dough. tin and my family, who are from the end of the ride, I realised just what of those things. It's very rare to find a that were largely synthesised They went through the deserts Florence, had always had a recipe an opportunity and a simple answer gel that tastes good and it's certainly products. Those that were apparently and the lands they were marching for, as most families do, this and it's to a very big problem this could be.” not natural. It doesn't take very long natural had no bang for their buck through and were literally taking the grandma's fiercely guarded secret. So Following on from this Marc and to go through a whole host of products you had to buy 25 of them to actually nuts and the berries from the trees, we started just making stuff for me.” Lara, who has 20 years experience and ask those three questions and get calorific value. I started looking at and honey and so on and creating The beginning of turning this in to as a specialist CardioRespiratory come up wanting. self making and it becomes a real faff, something of a paste that they would a business started when Marc was Physiotherapist and understands “What we found in being able to really quickly. use to keep everyone moving and it taking part in the Rapha Manchester what the body needs to fuel, sustain answer those three things was people and recover from endurance exercise, began to find what they were looking developed a range of, essentially, for.” prototypes of various different And Veloforte are not resting on flavours. their laurels and have major plans in They took them to Majorca where the pipeline. Marc was doing a multi-day event Marc added: “We have the three and started feeding 300-odd riders bars which are deliberately designed where it went down a storm. as endurance fuel allowing for a long Marc said: “We came back really form of exercise. We are looking at buoyed with this idea. We started to expanding into shorter form exercise refine the product and quite quickly as well as pre-training, pre-event and Virgin got on the phone and said post event products. they were holding an event called the “All of it will be from a common Virgin stride, which was from the perspective of taste, performance and Matterhorn to Mount Etna over 28 a natural solution to those scenarios. days, with 350 riders and could we We have some collaborations with fuel them all the way from the top to some pretty big brands – we are part the bottom. of supporting Campagnolo launch “We were presented with what their écoutez, we've worked fairly became an extraordinary case closely with the guys at Rapha and history – we had never had so many have a handful of other brands we people eat so much food for so many will work with. We very much want days in a row. So we set about this to help people fuel better. We are peculiar experiment and again it was branching out into other sports overwhelming, I was getting phone as well. We have had three polar calls from the roadside from people expeditions this year, ultra running is thanking me for no longer having becoming a big part of our audience stomach cramps, managing to go base, we are now into Formula all day or not having to get claggy one teams and a number of race mouth.” endurance series.”

@SportsInsightUK cycling hub 27 : www.sports-insight.co.uk Sports Insight @CyclingInsight @SportsInsightHub The place to source all your products and services

Krypton CS SP24 Rear Hub Orange R9 Road Bike A true endurance bike design with a geometry tuned for The Hope SCS SP24 Rear Hub's key features include: The Orange Bikes R9 raod bike series are designed to long days in the saddle. Its new lay-out offers a stable 11 speed compatible; Sealed stainless Steel cartridge be the pinnacle in endurance tarmac performance. The and comfortable ride with a relaxed rider position while bearings; Hub shell machined from a single forged R9 unidirectional Carbon fibre frame features a stiff keeping true to our performance heritage. It will take you aluminium billet; Standard six bolt disc fitting; four front end lay-up to ensure sure-footed handling at speed, wherever the road may lead. Pawl ratchet system with 44 tooth engagement (8.2 coupled with compliant rear stays to give all-day comfort deg); Larger spoke flange to enable stiffer wheel builds; for long assaults in the mountains. wired or wireless www.argon18bike.com Straightpull spoke specific; 135 x 12mm width **Note - systems, the R9 does it all. Not QR compatible** 01422 311113 01282 851400 [email protected] [email protected] www.hopetech.com

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www.sports-insight.co.uk@SportsInsightUK LT COL ANDY BLACK AND CLAIRE WEBB, MANAGING DIRECTOR OF GO OUTDOORS SIGN THE ARMED FORCES COVENANT

LE COL DESIGNED LEADERS' JERSEYS 3634FOR 2018 OVO ENERGY WOMEN'S TOUR The 2018 OVO Energy Women's Tour leaders’ jerseys were designed by Le Col. Having ridden in some of cycling's biggest races, including the Tour of Britain and Prudential RideLondon-Surrey Classic, Le Col founder Yanto Barker knows what the world's best teams and riders look for in leaders’ jerseys: unparalleled performance. Importantly, Le Col’s jerseys are made from 100 per cent recycled fabric, a first for any professional UCI Women's WorldTour Bollé announces race. Barker said: “I know how important it is that the sponsorship of Team leaders’ jerseys perform to the highest level, and developing a CCB Foundation-Sicleri sustainable and recycled fabric for the jerseys has been a long- With a long history of involvement with the highest levels of cycling, term project for Le Col. Bollé is sponsoring Team CCB Foundation-Sicleri, an established UCI “Owning our production Continental squad. facility in Italy means we are in No stranger to supporting prominent teams, the announcement comes full control of the sourcing and in the midst of a multi-year partnership with UCI Pro Tour team AG2R manufacturing process from LA MONDIALE, with the squad wearing the brand’s sunglasses for their beginning to end, with a team 2018 campaign. In the 1980s and 1990s, Bollé sunglasses were also worn of specialists to ensure that the by members of the legendary 7-Eleven team and top pros, including Miguel recycled fabric delivers on the Indurain and Gianni Bugno. performance requirements of “With a focus on riders who are pursuing education as well as victories, professional athletes.” perhaps more so than any other UCI Continental team, CCB Foundation- The Green Leader's Jersey Sicleri represents competitive cycling in its purest form,” said Andrea was worn across the country Cappelletti, Bollé International Sponsorship Manager. “We fully support their by the rider who completed the mission and are proud to provide the helmets and sunglasses that will keep previous stages in the shortest them safe and help them across the finish lines and onto the podium.” cumulative time. Breast Cancer The partnership with CCB Foundation-Sicleri gives Bollé a strong on-the- Care, the Official Charity ground presence at many major events on the 2018 racing calendar, including: Partner of the OVO Energy The Sea Otter Classic, Redlands Classic, US Pro Championship and Tour of Women's Tour, were on board China. as the Points Jersey sponsor. The team will be using the innovative The One Premium helmet, which has Claire Pulford, Head of a long list of features, including removable aero shells, integrated safety LED, Events at Breast Cancer Care, sunglasses garage, interchangeable warm and cold weather linings, and Click- said: “Breast Cancer Care were to-Fit System. delighted to be the official While team members will be able to choose from any one of the several charity partner for the OVO styles in the Bollé Road Cycling collection of sunglasses, most of the riders Energy Women’s Tour for the have opted for the aerodynamic and extremely lightweight Aeromax. second year running, and the Most Bollé Cycling sunglasses are fitted with B-Clear lenses, which official sponsor for the use a NXT Trivex structure for unparalleled optical quality, light weight Raleigh launches new Points Jersey. and maximum impact resistance. Additionally, Bollé’s proprietary anti- “To be the sponsor of the fog technology helps minimize vision-robbing misting, and hydrophobic Motus E-Bike collection Points Jersey is very fitting as and oleophobic coatings defend against smudges caused by water and oil The Active Line Plus range it reflects the determination of Raleigh has unveiled a brand contamination. Lightweight frames, with features like adjustable temples tips new collection of its popular gives a little extra, offering extra the women cyclists taking on and nose pads, provide a comfortable, stable fit. assistance on moderate inclines this gruelling challenge to show leisure e-bikes, Motus. Available on Bollé Cycling styles, Modulator technology adjusts lens tint Taking its name from the latin making light work of elevated their support for women and according to available light, a useful feature for all-weather riding. Not a simple definition of motion, Motus is a commutes. men going through one of the coating, the technology is integrated into the lens material at molecular level. complete and versatile range of The new Motus uses a Bosch toughest challenges they’ll ever For riders requiring corrective eyewear – as is the case with several e-bikes that has been designed for PowerPack 300 which offers face – breast cancer. The money Team CCB members - Bollé’s proprietary B-Thin Active Design Rx comfort and easy riding, making reliable, long lasting energy storage. raised from the OVO Energy program is available on Cycling models and compatible with 99 per cent cycling experiences more enjoyable The Motus Tour and Grand Tour Women’s Tour will help us be of all prescriptions. With a unique method that uses integrated inserts, the than ever before. ranges use the PowerPack 400; it there for anyone living with, collection’s shield models – Aeromax, 6th Sense, 6th Sense S and Vortex – can The collection has been designed allows you to travel a little further. through and beyond breast be equipped with prescription lenses. to empower cyclists of all ages and The batteries offer a reliable, long cancer in the UK.” abilities to jump in the saddle and life battery with ergonomic designs The SKODA Queen of the facilitate the love of riding. and a minimum range of 50km. The Mountains Jersey underwent An early adopter in the world of range’s Bosch e-bike displays offer a stunning redesign thanks electric bikes, Raleigh has used its everything needed on a ride. to Le Col, with the 2018 Cébé launch Shortcut extensive experience and expertise The new Motus’ use either the model cleverly integrating to create a range of electric bikes Purion or Intuvia displays, both topographic contours that for mountain bikers that deliver for cyclists new and include five riding modes plus walk reflect elevation on maps. old. assistance. They are also splash Eisberg sponsored the Cébé has released its new The collection, which has been proof and are easily operated from Sprints Jersey, the design of mountain bike sunglass, designed with the rider in mind the handlebars on the ebike for which is in keeping with that Shortcut. A perfect and using the latest technologies, easy control on every ride. which Britain's leading riders illustration of the brand’s features the Raleigh Motus, Terry Blackwood, Product loved during the OVO Energy design language and of its Raleigh Motus Tour and Raleigh Manager at Raleigh, said: “We’ve Tour Series in May. commitment to performance and Motus Grand Tour, all available in taken our previous ranges of protection, the Shortcut is designed for those multiple colourways. electric bikes and combined all of seeking pure adrenaline. Each e-bike in the collection uses the best technology and the specific Shortcut has all you need for mountain biking: these sunglasses provide a trusted Bosch motor, the Motus features needed to create a new protection against sun and impact thanks to a high coverage base 8 frame and Motus Tour e-bikes use the electric bike that everyone can love. shape, and are equipped with an anti-scratch coating to make up for the Bosch Active Line motor whilst the “All three bikes are incredibly boldest experimentations. Motus Grand Tour uses the Bosch useable which means cyclists Thanks to a ventilated frame combined with an anti-fog coating, Shortcut Active Line Plus motor. can really make the most of their ensures clear vision, allowing for full focus on the ride ahead. Both motors are perfect for city e-bike. Whether it’s a leisurely This model offers Category 3 lenses or photochromic lenses to adapt to all riding, surfaced roads or cycle weekend ride or a city commute, weather conditions, and is also available in a polarized version to protect your paths and are designed to fit in with the Motus range will perform eyes from distracting glare. Last but not least, Shortcut can be equipped with everyday life. beyond expectation on every ride.” prescription lenses - the ultimate mix to make the most of the outdoors.

@SportsInsightUK CYCLING INSIGHT

where design and innovation meet. Wiggle Boutique includes premium brands including Arc’teryx, Dotout Wiggle.co.uk launches and Manuka - bringing a touch of panache to rides, runs and swims. Rob Jarman, Category Manager Wiggle Boutique at Wiggle said: “Wiggle Boutique provides a home to some of the Wiggle.co.uk, the leading online most sought-after and exclusive sports retailer, has unveiled brands in sport. All the products Wiggle Boutique, a brand new featured within the Boutique have section on the site that showcases been specially selected by the team some of the most progressive because of their craftsmanship and brands in the world of cycle, run performance. and swim. “The launch of the Boutique The collection, carefully curated provides a broader spectrum of by the expert team at Wiggle, consists products on the site and increases of both emerging brands and well accessibility to some of the more known, market leading brands who niche brands in sport. We hope the have innovated in their sport. new collection provides inspiration From using graphene in tyres for a for our customers to Get There with first time to bringing knit technology the best gear in the business.” JLT CONDOR to cycle footwear, athletes can expect Discover Wiggle Boutique at a hand-picked collection of gear www.wiggle.co.uk/wiggle-boutique SCRUB UP WITH FENWICK’S Britain’s longest-standing Wahoo Fitness partner UCI team, JLT Condor, have signed a two-year partnership with BMC Mountain with Fenwick’s. Fenwick’s, a family-owned Bike Racing Team brand who develop their products in tough British Wahoo Fitness has partnered The BMC Mountain Bike Racing conditions, have been with BMC Mountain Bike team joins pro cycling teams BORA- creating bicycle cleaning, Racing team, led by rising hansgrohe, Katusha, Team Sky, and maintenance and lubrication talents Titouan Carod of France JLT-Condor along with professional products for over 20 years. and Lars Forster of Switzerland. triathletes Jan Frodeno, Lionel In partnering with Through the partnership, the Sanders, and Heather Jackson – all Fenwick’s for two seasons, BMC Mountain Bike Racing Team of whom leverage Wahoo’s leading- the JLT Condor squad joins will be training and racing with edge fitness technologies for gains DROPS women’s pro cycling Wahoo’s aerodynamic Elemnt Bolt at the highest levels of professional team, Eisberg Canyon and GPS cycling computer and the Tickr sport. Yorkshire’s first major the Tour of Britain who have Heart Rate Monitor throughout the Alex Moos, BMC Mountain Bike selected to use Fenwick’s 2018 UCI World Cup race season. Racing Team founder and director, cycle expo joins the fight products in search of success As an official partner of BMC’s said: “The supreme customisability, at some of cycling's toughest elite cross-country mountain user-friendliness, and overall for sustainability events. bike team, Wahoo will deploy reliability of the Wahoo BOLT, along John Herety, JLT two foundational elements of its with the easy integration with our A cycling and sportswear brand that makes its clothing from Condor’s team manager, product ecosystem into the team’s training platforms are all features recycled plastic bottles is to showcase its eco-friendly credentials at said: “Fenwick’s range is world cup-winning strategies: the that have been in high demand Yorkshire’s biggest cycling show later this year. substantial and their top tier Elemnt Bolt – the easiest to use and for our team members. We’re GRN Sportswear Ltd will be promoting its new bespoke teamwear brand, professional range has key most feature-rich bike computer proud to partner with a brand who Presca, at the event. The company, which prides itself on creating ethically- products we need for race on the market, and the Tickr Heart understands these specific needs made sportswear sustainably manufactured in the UK, has joined a long list of days. Rate Monitor, for measuring critical of elite bike racers while training or leading cycling names at Cycle Expo Yorkshire, which takes place over three “The introduction of disc race-winning efforts. competing.” days in Harrogate in October. brakes to the pro peloton With a strategic roster aiming for Chip Hawkins, CEO of Wahoo Presca says it can use as few as seven plastic bottles to create one cycling requires our mechanics Tokyo 2020, the BMC Mountain Fitness, said: “Adding podium jersey and their bib shorts are made from 95 per cent recycled materials, which to have a new arsenal of Bike Racing Team heads into the regulars on the UCI cross-country can include washed-up fishing nets. They’re excited to be joining a host of products and we are delighted 2018 World Cup season with five World Cup circuit to the Wahooligan other top names at the show, including the likes of Jet2Holidays, HSBC British to use Fenwick’s tried and straight overall series victories family has long been a goal of ours. Cycling, Ekoi, Jackal Trick and Raleigh. test braking fluids and under its belt – a streak which “And we couldn’t be happier Peter Lillie, co-founder of Presca Teamwear and GRN Sportswear Ltd, cleaners.” began in 2013. With Wahoo to introduce the BMC Mountain said: “Cycle Expo Yorkshire is going to be a fantastic event and we’re really Led by three-time Olympic devices measuring rider efforts in Bike team to our growing stable thrilled to see the organisers place sustainability at the top of their agenda. team pursuit champion, 2018, the team will be looking to of the fastest men and women in It’s obviously a matter close to our heart and we are proud to play our role in Ed Clancy, and managed by secure a sixth overall World Cup road cycling and triathlon, all of helping not just this event, but the sports industry as a whole become more former national champion, title, while adding victories at the whom depend on Wahoo devices aware of its environmental responsibilities.” John Herety, 2018 will be JLT National, European and World to measure and plan their race- GRN Sportswear Ltd’s involvement in the event is part of Cycle Expo’s Condor’s 11th year as a UCI Championship races. winning efforts.” wider efforts for Cycle Expo Yorkshire to hold an environmentally-conscious Continental squad. event. There will an extensive bike library where people can borrow used and The team has won donated bikes. Attendees will be encouraged to bring their own old bikes to numerous stages at the Tours assist with the scheme. of Korea, Taiwan and New All donated bikes will be repaired and recycled and given to a new home. By Zealand Cycle Challenge, as encouraging people to get out of their cars and into the saddle, the bike library well as GC victories at the helps reduce carbon emissions and reduces waste going into landfill. Tour du Loir-et-Cher and the The venue itself, Harrogate’s Yorkshire Event Centre, has made a major Bay Crits. commitment, recently adding a suite of eco-friendly features, including solar Team JLT Condor are also panelling and new doors made entirely from recycled bottles. the reigning champions of Charlotte Scoular from Cycle Expo Yorkshire said: “Sustainability is the domestic Tour Series something that is really important to us. The use of plastic in the sporting criterium competition. industry has been widely discussed and we hope that by showing our support Former riders Hugh we can blaze the trail in making steps to ensure sporting events are more Carthy, Alex Frame sustainable. and Chris Lawless have “It’s great to have a brand like GRN Sportswear Ltd on board to help us in progressed to riding for the our bid to make Cycle Expo Yorkshire a celebration of all things cycling and EF Education First-Drapac, sustainable.” Trek-Segafredo and Team Cycle Expo Yorkshire is set to welcome 20,000 cycling enthusiasts to Sky UCI WorldTour teams Harrogate’s Yorkshire Event Centre (YEC) from 12-14 October 2018. respectively in 2018. Tickets for the Cycle Expo Yorkshire are on sale now. Companies interested in exhibiting can also get further information at www.cycleexpo.co.uk

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CAN’T BUY ME LOVE Jonathan Quint, Saucony Marketing Director EMEA, asks if retail success is down to providing a service or serving a need

hospital stores, has been forced to great selections of travel books, or WHSmith are an anomaly in is a drastically simple consumer become more transparent with its sports biographies or magazines that modern retail in that they are survey needing only one question. VAT policy at airports, and faced no other store will offer, but those succeeding despite consumer Word of mouth has forever been the heavy criticism for the aisles and stores are not the ones driving the opinion and despite the customer most powerful tool in advertising, aisles of sweets and chocolate revenue or the profit. experience rather than because of it. and now with social media we all around the checkout. However, one WHSmith’s financial success, As the great British public, we have the ability to reach more ears (or quick glance at the share price over and possibly its popularity bypass, is use WHSmith because we have to, eyes) than ever before. any given period since the mid 90s driven by its “Travel” stores. Often because of its virtual monopoly in One key aspect of the Net shows that WHSmith is more than smaller units in airports, railways certain locations (airports, train Promoter Index is that it’s not surviving the retail crunch - it is stations and hospitals, providing not stations and hospitals), rather than equivalent to customer satisfaction positively thriving. what we want to buy but what we because we want to. ratings. In those annoying surveys As brands or as retailers, do we need to buy. At a price. Profit is not But isn’t this a bleak and cynical that pop up on our screens or through want to be loved, or do we want to be garnered by cutting edge customer outlook? Who wants to succeed our letterboxes, as consumers unless solvent and profitable? service or an unbeatable shopping because you’re the only option? Sure, something is particularly bad, we hen Which? announced In its populist heyday of the experience, but simply by meeting a based on the WHSmith experience are generally positive about our recently that WHSmith 1980s, a generation or two (myself demand. it’s good for shareholders, but shopping (or other) experience. was Britain’s “worst included) would spend hours in In an airport, you want to buy a where’s the joy in that? Research across multiple industries Wstore”, you would naturally expect WHSmith (Smiths to you and me) bottle of water for your flight? That Who wants to be the brand that shows that the correlation between considerable concern at the retailer’s flicking through books, choosing will be £2.50 please. You want a people need rather than the brand satisfaction and business growth top table and whilst the share price stationery, playing computer games, little sweet treat to get you through that people want? is almost non-existent, certainly in dropped around five per cent in the testing out toys and choosing take off and compensate for rubbery How about the big brands who comparison to our nine-or-ten-out- immediate aftermath of the report records, cassettes or CDs. It was a pasta and a frozen bread roll? Well strive for more than this? BMW? of-ten advocates. (it has since rebounded), there are destination, a place we loved to go, how about a kilogram pack of teeth- Lego? Apple? By giving consumers reason to few signs of financial worries at one despite its infamous grey/brown rotters for six pounds, although if One of the most valued measures love your business, you can inspire of the nation’s longest serving shop carpet, we would make a beeline for you buy two for a tenner, it feels that all of these brand use is the “Net them to tell their family, friends and fronts. that cuboid logo as a place for escape better value. Unexpectedly staying Promoter Score”. Simply asking acquaintances that they should try It's been a tough few months from the weekly shop at a high overnight in a hospital? Forgotten consumers how likely (out of ten) you too. for WHSmith’s PR department street supermarket (back when they your toothpaste? Best get your credit they were to recommend a business We need to offer something that though, where it has been accused existed). card out. and counting those who scored nine no one else can for our businesses of profiteering by selling a tube of Those days are gone. Sure, some of Is retail success about providing a or ten out of ten and subtracting to be respected, enjoyed, loved - and toothpaste for £7.99 at one of its the town-centre locations still offer service or serving a need? those who scored less than six. This profitable. “ By giving consumers reason to love your business, you can inspire them to tell their family, friends and acquaintances that they should try you too ”

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A “NOT ON THE HIGH STREET” FOR SPORTS BRANDS Paul Sherratt, of Solutions for Sport, wonders if a sports trade online hub could work

co-founder Mandeep Singh was innovative sporting products. Imagine a world we could find - just as the Notonthehigstreet quoted as saying that the success of A hub where “artisan” these suppliers grouped together partners do. the company’s iPhone app (which performance sports brands could by sport with hard and soft goods launched in 2014) had shown the showcase their wares. A place coming together. A world where Not short of brands firm “the compelling opportunity where sporting goods products with those innovative ideas are offered We are not short of new brands to also serve people who are keen limited distribution (and therefore a springboard to the market. A coming into our industry but we to discover shops which are a not found on the High Street or the springboard that could ultimately are short of retailers to stock all of little further afield too, and offer big online retailers) but with unique drive those businesses into other these new ranges, forcing many new worldwide shipping”. propositions could be found. An channels and complement any other brands to sell direct, either from I explored whether such a concept Aladdins Cave of specialist sporting market strategy that they may have. their own website or through third could work within the sports trade goods. party channels such as amazon. and concluded that, while it might The concept is, arguably, closer Growth We are not short of innovation in NOTONTHEHIGHSTREET.COM prove difficult for an independent to the “Notonthehighstreet” To date, both Trouva and our industry either - one only has CO-FOUNDER, HOLLY TUCKER. sports retailer to find a point of proposition than Trouva although Notonthehighstreet have raised to walk around ISPO or check out wrote an article back in 2015 difference, perhaps sports brands both are similar in terms of offering multiple millions of seed funding Kickstarter (other funding platforms about a new business that had could find some merit in the a new route to market to those and both continue to report exciting are available!) for reassurance, so raised $2.6m (£1.7m) during its platform (or something similar). businesses that struggle to maintain growth. This seed capital has maybe, just maybe, a sportshub Ilatest round of funding. Roll forward three years and any market penetration. allowed them to build the web traffic could create a new environment The business was Streethub Trouva does now, indeed, sell Notonthehighstreet.com co- to make the proposition compelling bringing them all together under (since renamed Trouva.com) and the likes of adidas and Nike by founder, Holly Tucker, says her for those niche brands looking for one roof. the concept was based around representation through some niche business was born out of her market exposure and one could A simple way for the consumer bringing together a network of boutique sports retailers. frustration that she couldn't imagine the same approach working to find the latest new and exciting independent fashion retailers into However, for me, the platform easily access products from small in sporting goods. thing in their sport. A specialist one website. The main targets were remains firmly in the sports fashion, businesses whose work she loves. A platform that would allow environment but where the brand those boutiques that did not have a not sports performance, world and If we look at specialist sports these brands to create new product is in control of elements such as web presence but did have ranges of is a platform for retailers not brands brands then the same can often be listings and fulfil the orders in pricing and the way that the product fashion lines that they wished to sell selling direct. true. return for the hub simply taking a is presented rather than the retailer. to a global audience. Those unique suppliers who bring commission would not be difficult An opportunity to ensure brands and The online venture aimed to Not on the High Street something new to the market, find it to build. An environment that was product messages are not diluted. provide world-wide shipping, with However, maybe now, even more hard to deal with the larger retailers more user friendly and sport specific A sportshub (sadly the domain click and collect and one-hour so than ever, the market is ready and independents alike but are (as opposed to the generic amazon name is already taken). Shutl delivery available in selected to embrace an online concept that ploughing a lone online furrow often marketplace) could also allow the I'm off to raise my seed capital if postcodes and the StreetHub brings together new, niche and with a significant band of followers. brand the opportunity to showcase anyone fancies joining me....! We are not short of new brands coming into our industry but we are short of retailers to stock all of these“ new ranges, forcing many new brands to sell direct, either from their own website or through third party channels such as amazon ” www.sports-insight.co.uk 40

GRASSROOTS MATTERS The grassroots and advances in technology is driving how sport content is consumed and this has implications on the messages that brands and retailers put out – and who and where they need to reach. Fiona Bugler reports

port by its nature is brand or a fashion label aligns itself we need to produce. Gritty, real, something people are to a football player and his lifestyle.” unpolished is the preference of the fanatical about, whatever the But according to Dowling, integrity younger generation. “I watched ten Ssport, from football to running, and is also important in storytelling. world cups on ITV since 1982, when amongst fanatics are experts, people Brands that improve or support a I was aged nine. However young or with passion who will not buy into sport, its fans or its participants can old I’ve been, I’ve sat down, watched anything that appears to be false, enjoy the benefits. A good example, a presenter and a few pundits, and or too salesy. Sales and marketing is Asian Car brand Kia, which has then I’ve watched some adverts for people in the sports world know that been a lone figure in supporting beer and cars. It's only now that they need to reach influencers, get to women’s sport, breaking new I can actually buy the car,” says the grassroots, and be ‘authentic’. ground three years ago by becoming Dowling. “A nine-year-old today “It's such a cliche but content the first stand-alone sponsor of the has a choice. Watch the football, must be authentic,”says Jim England women’s team. In doing so Lee Dixon and the Heineken ads; or Dowling, MD of agency, Cake (a it has had a significant role in driving instead choose an option from the digital marketing agency with a awareness and interest in both the smartphone, the tablet, or a fresh sports specialism). “The audience team and the Kia Super League. The bout of Fortnite or Fifa. The telly has got to believe the influencer and brand has helped make an impact simply doesn't have the same impact the brand cares about what they're and make a difference. “Women's that it once did.” talking about. Every fan can smell cricket is on the rise now,” says Writing on Linkedin, James a fraud, epitomised perfectly by Dowling. “That brand supported the Massing, from the National Football the old John Thomson sketch in sport when no-one cared; helping League (NFL), said: “Live streaming, the Fast Show, of the Arsenal fan today's stars with practical support over-the-top (OTT) service delivery, room, and at the stadium. “What we Free View? opening up his picnic hamper at and financial resource when they mobile applications, social video, are seeing is the stadium attempting For brands, retailers, sports teams Highbury.” needed it.” virtual reality, augmented reality, to replicate the living room, and and marketeers it can seem like performance insights and real- the living room trying to emulate we’re staring into a bottomless pit of Be relevant and Changes in how we time highlights make up a digital the stadium. If you're there, you're noise. Whether it’s watching football impactful ‘consume’ sport landscape that has impacted the there. But you miss the replay, the or seeking advice about running, Keeping it real and relevant is key As well as hooking in fans with global sports industry.” stats, Lee Dixon at half-time etc. triathlon, tennis or basketball, more to good ‘storytelling’ in marketing a strong story, those marketing The impact of these tech If you're at home, you get comfort, and more of us are being led by the and advertising. “Every brand, and sport and sports brands need to advances, says Massing, is that fans analysis and you don't have to queue younger generation and searching marketeer, needs to know their take into account that due to our are now ‘closer to the action’, which at the fridge for your beer. VR & AR, out ways to get free content. “Today, story,” says Dowling. “The story has changing technological world, the in turn gives them more say and whether deployed by a broadcaster the ‘Gen Z’ (roughly speaking those to be relevant and real. For example, presentation of sport is no longer more influence. And as Dowling or an in-stadium mobile experience born in the mid to late 90s/early it's not hard to see why a luxury car, the linear thing it once was, which points out, they’re getting closer are at the intersection –trying to 2000s) go to YouTube because it's an airline, a health and nutrition changes what sort of content to this action both from the living turn both into the same thing.” free,” says Dowling. “That's their

Live streaming, over-the-top (OTT) service delivery, mobile applications, social video, virtual reality, “augmented reality, performance insights and real-time highlights make up a digital landscape that has impacted the global sports industry. ”

@SportsInsightUK ANALYSIS 41 natural behaviour.” Twitter says sport is one of its main sectors and is live streaming the US NLF. In 2017 more than 6.5 million watched the Champions League final on BT Sport – 2.1 million of which were watched on digital platforms. BT Sport puts highlights on YouTube and clips on Twitter in order to attract younger audiences who consume content on their mobile phones. “A large proportion of the media exposure generated by sport comes from social channels, with clips being passed around,” said Dowling, but as he points out, when this happens, they are, ‘taking the brand with them.’ And he adds: “What's defined as 'free' remains to be seen. 'Free to air' sport on amazon prime or Facebook isn't strictly free when you the user (with your personal data) are of course, the product. It own publishers. Doing this helps counties are now well served by live powered by IBM’s Watson. Benz’s Connected Stadium in will be interesting to see how the them to reach the grassroots, streams from grounds and audio In sport it’s clear that the Georgia, USA, it’s important to younger audience reacts to that in build relationships directly with feeds on the BBC website,” says democratic side of the virtual world remember that it’s the sport, the the next few years.” their fans and it works very well Dowling. plays a large part, with fans getting game, the action that matters – or the smaller sports who are And other sports are doing the closer to the action, having a say the stats, analysis, highlights and Own it largely ignored by the traditional same, Campaign magazine note in what they watch, and directing replays on the mobile screen are a As well as social broadcasting, broadcasters. that 2.1 million watched the live the powers be to deliver relevant bonus. The emotion-stirring power another area that looks set to rise “County championship cricket stream of British Table Tennis content that makes an impact to of the tribe of fans, the banter and impact on how we consume is one to watch in the UK. No-one matches through Facebook, and the sport. in fanzines, the atmosphere at sport and sell sport, is sports, outside of Sussex or Somerset LTA have linked live streaming of However, as technological matches or in events, and of course and brands, creating their own is hugely interested in Sussex or tennis matches with data and stats advances continue with the sport itself, should never be platforms and becoming their Somerset. But cricket fans in these gathered by artificial intelligence developments such as Mercedes under-estimated or ignored.

Every brand, and marketeer, needs to know their story. The story has to be relevant and real. For example,“ it's not hard to see why a luxury car, an airline, a health and nutrition brand or a fashion label aligns itself to a football player and his lifestyle. JIM DOWLING, MD OF AGENCY, CAKE ”

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CUSTOMERS COME FIRST – THEN WHAT? Paul Clapham examines why retailers should build good relationships with their suppliers

ustomers come first, should be history. No retailer should (and harming your reputation into Don’t stop at the rep. Via him, get everyone else comes put up with this unprofessional the bargain). in touch with members of their head nowhere. I was told that approach. Some retailers are very restrictive office staff. You may experience Cpiece of wisdom many years ago Realistically, reps can be about what subjects they will some resistance here from the rep on a training course (from a well disappointed by having meetings give a rep time to talk about. OK, I and the head office bod, along the respected organisation, too). I didn’t cancelled belatedly, their well understand why, - a rep’s definition lines of, “why do you want that?” buy it at the time and I’ve never planned day can be upset by retailers of important and relevant can be a Here’s why. “I want to talk to changed my mind. not giving them enough time or less country mile away from yours. But the expert rather than have his As you can imagine, the trainer commonly taking too much of their some retailers take the attitude that knowledge distilled down to me via was being highly contentious, aiming time. But in such circumstances if he hasn’t got a new product to the rep. I’m looking for half an hour to get a response and he succeeded. they should phone first. In this world introduce they don’t want a visit and of his time.” You may well want to Incidentally, I don’t understand of near 100 per cent mobile phone that is far too restrictive. talk to the marketing manager or why trainers felt the need to stir ownership there is no excuse for just Even if there’s no new product similar because he’s got an in-depth up a roomful of people in this way. arriving unannounced. on the chocks, there may well be skill which you may lack. Hopefully it’s gone out of fashion. Note too that this behaviour is just lots of new information available to Or you may be looking for That said, customers should plain rude. It says pretty clearly “I you. Be ready to ask because some advice on sales training, which indeed come first, which doesn’t don’t regard you with due respect; it reps just don’t tell you. What is old could come from HR or the sales always happen. But you ought to is your role to drop everything and information to them may be as fresh manager or both. It’s possible have a pecking order for other people give me at least half an hour of your as paint to you. (although I wouldn’t bet on it) that – staff, family, friends spring to day, any time I pitch up.” Clearly this So try these prompts: 6. Who do they sponsor and how senior marketing people would mind. In particular, you should aim is a truly hopeless way to build good 1. What market research have they much do they spend? give you access to their agencies – to have good relationships with your relations with a customer. got that you may not have seen? 7. Are there any local/regional advertising, PR and promotions. suppliers. The retailer who works But, as I say, this is a two-way 2. Have they enhanced their range strengths or weaknesses in their At the least you could ask them to on this aspect of trade enhances his street. If the rep is doing his job with new sizes and colours? range? pass on to a relevant agency expert business in many ways. properly, has fixed an appointment, 3. What’s their best seller – has Ask those questions (and others your questions. This could be ‘how This is of course a two-way street. is on time and has something of that changed? you think important) of all your key do I choose a local paper’ , ‘please The supplier should be mustard keen relevance to tell you, you should play 4. What’s their fastest growing suppliers and you will have a high critique my website’, ‘what’s the to have good relationships with you. fair and give him the time he asked product? quality piece of research. A good rep next big thing in your opinion’ etc ad In particular, that means the reps for. If you don’t you could well be 5. Where do they advertise and should be telling you all this anyway infinitum. who visit you, but it should also mean missing out on something important how much do they spend? but they aren’t all good. In all the above you are seeking others in their head office. expertise and hoping to get it for They should start by working free. Why not? You’re paying their exclusively to pre-arranged In particular, you should aim to have good relationships salaries when you place orders. appointments. The rep who comes with“ your suppliers. The retailer who works on this aspect of So when you actively seek a closer bouncing in, justifying his or her relationship with the company they presence with “I was in the area so…” trade enhances his business in many ways ” should be weeping with joy, no? www.sports-insight.co.uk 44 TECHNOLOGY CONNECTED PAYMENTS CAN IMPROVE THE SPORTS EXPERIENCE Adam Herson, Business Development Director at Barclays Mobile Payments, reports

Payment technologies Finnish manufacturer of GPS and Using a connected wristband can fans pay for their journey to the with you - anytime, fitness trackers, to develop a bPay- allow the customer to exercise freely, stadium using the fob, they can also anywhere enhanced version of the Suunto 3 while still having access to payments potentially gain fast, easy access to New mobile payment technologies, Fitness watch, launching later this at all times. It can also give them the ground. such as bPay, Barclaycard’s ‘next spring. We are also excited to have access to the gym itself, making that More importantly, the club can generation’ technology enabled partnered with fitness band provider process more secure and convenient, use the information from payments by a flexible payment chip, can be Nuband to incorporate contactless and therefore the overall experience made at the stadium to refine and incorporated into lots of different payment functionality. The is better. At the same time, it helps improve the experience it delivers. types of products, making it easy to contactless-enabled Nuband devices the gym to continue to improve the And, because fans will register to embed it seamlessly into workout are already available to buy through member relationship through better activate their fob, they can improve accessories. With bPay, customers high street retailers in the UK. insights into how customers are their marketing and potentially set up an account, activate their How might consumers and sports spending their money – for example, create special offers for this group device and then make payments businesses make the most of this understanding which classes are of connected supporters. Imagine of up to £30 without a card in sight functionality? Take, for example, most popular and generating the having a clearer idea of where and ver the past 12 months and top-up funds on-the-go using a a gym. Its customers may want to most revenue, so they can tailor how your fans are choosing to spend we have seen a dramatic mobile app. make purchases while working timetables to meet that demand. their money while they are at your change in awareness of, and But what does this mean in out – perhaps water or a snack - but venue – this type of vital information Ointerest in, connected payments – in practice? It means it’s easier to probably don’t want to carry cash An improved fan could enable the club to tailor their other words, payment systems that pay anywhere and anytime. The or even a card with them. In other experience offering accordingly and increase can be seamlessly incorporated into evolution of connected payments has words, gyms might currently be But it doesn’t stop there. Wearables match day revenues. items such as clothing, wristbands, made it possible to tailor the payment losing out on valuable transaction are also having an impact on the Towards the end of last year, jewellery and more. journey to each person’s individual opportunities. Whether it’s through events side of the sports industry Barclaycard and Southampton The time is ripe for connected lifestyle. For the sports industry, contactless vending machines, or thanks to the first-hand customer Football Club collaborated to payments to enter the limelight; as this means enabling purchases on- payment-enabled merchandise, insights. It’s not just those playing distribute bPay bands to fans, contactless card payments reach the-go – even mid-workout – without taking a consumer-focused approach sport or working out who can benefit showing the full potential of the mainstream adoption, consumers interfering with the consumer’s to respond to these barriers is crucial. from connected payments – fans product’s functionality beyond are increasingly familiar and activity. The technology also can, too. contactless payments. comfortable with new payment provides forward-thinking brands Imagine that a football club wants For those of us who have been technology, and are open to new with an unprecedented platform to improve how thousands of fans working with mobile and connected methods. Connected payments are to put themselves ahead of the enjoy match day. They can now offer payments systems over recent poised to become the next cutting- competition. a product that fans will want – for years, it feels as though we are now edge technology for forward-thinking example an official club key fob reaching a tipping point. There’s a consumers seeking the latest A helping hand for – which also enables connected clear opportunity for sports brands, innovation. gym-goers and gyms payments. Using this fob, supporters gyms, and sporting events to leverage It’s a hugely exciting time for Wearable devices are increasingly can make all their usual purchases growing consumer enthusiasm for the sports industry in particular popular, with brands like Fitbit at the venue, up to the value of £30, wearable payments. The benefits to because, as consumer interest grows, introducing fashionable and multi- without the need for cash. ‘Touch and both consumers and brands are clear there’s a growing opportunity to functional wristbands and fitness go’ transactions are seven seconds – and they are beginning to see this integrate this technology into the trackers. The usefulness of such quicker per transaction compared to for themselves. latest developments in health and devices can be taken a step further Chip and PIN, and 15 seconds faster Wearable technology will continue fitness. From workout accessories by embedding them with connected compared to cash, so this could also to develop and drive demand. We in a gym, to tickets at a football payment technology such as the bPay help reduce queues for refreshments are entering the era of connected match, connected payments have chip, making the customer journey at half time. payments – and the sports industry the potential to revolutionise the faster and simpler. For example, we The technology can also be used is perfectly poised to get in at the customer experience of sports lovers. recently partnered with Suunto, the to improve access, so not only can ground floor and reap the benefits.

It’s a hugely exciting time for the sports industry in particular because, as consumer interest“ grows, there’s a growing opportunity to integrate this technology into the latest developments in health and fitness ”

@SportsInsightUK MY SPORTING LIFE 45 Learn to love the things you were taught to fear

t’s not often we can pinpoint preparations were disjointed due the exact moment which Tony James talks to ultra-trail runner Tom Evans to work commitments. I managed changed our lives forever, to get some quality weeks of Ibut Captain Tom Evans of the 1st about his life and the challenges of some of the training in Lanzarote but I hadn’t Battalion, Welsh Guards can. trained on sand. I was heading into He was watching a TV toughest races in the world the unknown. Talk about a steep documentary on rowing legend learning curve!” James Cracknell’s epic run in what His training regime for the is generally regarded as the world’s gruelling event was largely his own toughest race - the Marathon-des creation and involved long runs Sables, a 156-mile week-long slog without fully hydrating to accustom through the Moroccan Sahara his body to being short of water. He in temperatures of over 50C. planned to carry just 1.5 litres and Competitors carry their food and refill it at each checkpoint - many belongings and water is strictly runners lugged around double that rationed. Many give up or are forced amount. to retire. Cracknell came 12th out of “I found that running the over 1,300. Marathon des Sables was similar “I thought I could do better than to being in the military and the that,” Evans said, and eventually mindset you need when you are he did. At 26 he had been a career cold, tired, dehydrated and haven’t soldier for seven years but trail- eaten much. It’s about looking running and ultra marathons had after your body and getting the best surreptitiously moved from a hobby performance out of yourself when into a near-obsession and when, two the chips are down years ago, the army generously said “A lot of people say your body “Go for it and see how you get on” he will do what your mind tells it to took up the offer and went for it. and to me that was the key. I saw it Now third in the world ultra-trail as a huge physical challenge and I rankings, Evans has made the bitter- wanted to test myself to see what I sweet decision to quit the army to was capable of.” concentrate on his unequivocal Evans had never run in anger ambition to become the best ultra on sand before and says he learned marathon athlete in the world. sand and dune running techniques “I’m very much an all or nothing actually during the race from the person,” Evans says. “If I do Moroccan runners around him. “I something I want to do it properly doubled my knowledge every single and give it all my attention. The day of how to run on the sand and army has been incredibly supportive deal with the heat.” and I have loved every minute of my Incredibly, he came third, the time in the Welsh Guards. I could first Englishman to reach the have stayed a career soldier and just podium, pipped at the post by done a bit of running but I wanted two Moroccan brothers, one the to see what I was really made of in defending champion. Overnight, the elite sport world, and not let Evans became the new star on the anything get in the way.” ultra running scene. Recently, Evans came third in this Ever the realist, he remembers: year’s world trail championships, “My goal for the race was to finish having previously sensationally won in the top 20 which I thought was the Costa Rica Coastal Challenge, going to be a serious challenge. I breaking the course record by over surprised myself by coming third 45 minutes. Soon he is heading for just as much as everyone else. the Alps to prepare for a series of “There were only seconds in important races. “Being able to focus it. You can say ‘What if?’ but that completely on running is really great time in Morocco was an incredible and hopefully will help me towards experience and I wouldn’t change some of the major goals I’ve got in exercises six days a week, plus yoga, far more interested in playing team deal and very important for the job. it for the world. All I can say is I’ll the coming years,” he says. swimming and cycling and a daily sports although on the rugby pitch I I spent 10 months in Kenya where be older and hopefully wiser when I These include next year’s stretching regime. “We focus on was never the biggest, the strongest it seems nearly everyone does long- compete there again next year.” Marathon Des Sables and ‘process not outcome’ - if you get the or the fastest.” distance running. And the future? “The current qualification for the 2022 key sessions ticked off, train hard But he was good at running, and “Then I discovered trail running, world champion is in his early 40s,” Commonwealth Games in and stay dedicated the result will at 13 was competing in 1,500m did my first ultra-marathon in the Evans says.”I intend to carry on for Birmingham, but Evans’s look after itself,” is his philosophy. races at national schools level. Brecon Beacons - which I managed as long as possible, barring injuries unashamed ambition is to become Since leaving the army, there’s Later he switched to cross-country to win - and it’s been a roller-coaster and other mishaps. supreme champion of his sport, also a small matter of earning a with Lewes Athletics, but not until ride ever since.” “You’ve got to be sensible - a lot of whatever the cost in blood, sweat living. Recently Evans became joining the army from school in Evans knew about the formidable talented youngsters do too much too and tears. ambassador for specialist trail 2011 was he bitten terminally by the Marathon des Sables, but it was the soon and end up burning themselves “Racing in ultras requires lots running shoe brand Hoka One One, running bug. Cracknell documentary that decided out. I will be very careful, working of discipline determination and runs in their EVO Mafate brand, and Son of a Dragoon Guards officer, him to enter. “I also had two friends with my coach and my sponsors to being positive when things seem has been testing a new prototype. Evans went straight to Sandhurst who had completed the race the perform at the highest level without bad and my army training has been His handsome clean-cut looks from school, one of only five year before. They had finished in the taking too many risks. a fantastic help both mentally and keep him in demand for photo- non-university candidates on his top 300. I said I could beat that and “My motto is: ‘Learn to love the physically. The easy bit is the race shoots and endorsements and part course. “I felt I didn’t want to go they said I couldn’t. I did it for a bet, things you were taught to fear.’ The itself - it’s the training beforehand of the summer will be spent in to university just because it was really. future as an elite athlete will be that needs the mental resilience to America combining training with expected.” “It would be only my second tough and not always that pleasant, get you to the start line absolutely commercial jobs and promotions. He says he started serious cross- endurance race and you couldn’t but you’ve got to learn to love what ready and focused.” Strangely, Evans wasn’t all that country track and road running in find anything harder. I managed you do because you know it’s going Currently, Evans runs and struck on running at school. “I was 2016. “Fitness in the army is a big to get into the 2017 race but my to lead to bigger and better things.”

www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing Running an independent sports store is no joke!

e had this new forum organised by those sports- a joke about a man who went fly- Then there was the one about the to smile since England won the World entertainments officer goods importers who were later fishing and came home with a bag full snail run over by a tortoise. Unable to Cup, was a surprise entry with: from the local Chamber exposed on Rogue Traders and were of bluebottles. We were still working explain what happened, the snail told "I bet you can't reach that meat Wof Trade round the other day. It's chased in their white van by the bloke out how to get out of the whole the police:"It all happened so fast." hanging on the hooks from the been an organisation for the walking on a motor-bike. gruesome business when the cove And what about the man who ceiling."Reply:"I'm not betting on that dead for as long as I can remember Norman had found the invitation from the Chamber of Trade started asked the pet shop proprietor if they - the steaks are too high." Followed and apparently this bloke's been in a box of North Korean tennis socks emailing the entries he'd already sold wasps?" When told that they by: “Have you got pig's feet?", "Oh brought in to try to liven things up and thought it seemed a pity to waste received, presumably in the hope of didn't, the man replied:"Well you had yes, sir." "Then trot over and get me a a bit. it. raising the level of interest from nil to one in the window last summer." pound of mince." "I know times are hard, but having The jokes he remembered at least mild apathy. What can you expect from an The joke competition results a laugh never did anyone any harm," included "How did a football pitch Old Mr Mortiboys, from the establishment which has a mynah- will be announced next week and the chap said. I could have told him end up as a triangle? Answer: secondhand shop next door, had bird called Morris? although we haven't yet put in an about my Uncle Alan who burst a Someone took a corner" "We lost 3-0 sent a joke about a man who bought The grocer by the town hall came entry, apparently we are in the blood vessel while laughing at the and played so badly we were lucky a brass rat from a junk shop despite up with:"I've bought some HP sauce running for a special award. Morcambe and Wise Christmas to get nil" and "Old skiers never die, being warned that there could be and it's costing me 6p a week for It seems that trying to run an show, but I didn't. they just go downhill". alarming consequences. the next two years." And the pork independent sports shop just round "Every trade has its funny side," I could have said none of them As he walked down the road, he butcher in the main street who's now the corner from a branch of our said this geezer, looking straight at were as funny as his exploits during was astonished to see rats emerge a vegetarian and hasn't been known biggest national sports retailer is my assistant Norman."We want to his brief appearance as deputy from neighbouring buildings and reckoned to be probably the biggest organise a competition among local assistant reserve goalkeeper for throw themselves into the nearby joke of all. shops for the funniest joke about Accrington Stanley Reserves, but I canal. Returning the shop, he was your retailing speciality. didn't because that would have been asked :"Do you want your money "First prize is half an hour on a gratuitously unkind. back?" "No," said the man."Have you paintball park and the second a free Instead, I said that if necessary got any brass solicitors?" manicure for your dog. It's all adding I'd take out an injunction against The pet shop next to the Indian up to a cracking day out. his telling any more awful jokes in takeaway had never seemed a "We were hoping to get working hours and if that failed, I'd particularly cheery place, but they sponsorship from the bloke who runs sack him. had submitted no fewer than six the joke shop next to the bus station, Norman took the hint and said jokes, including the one about a man but he's apparently having treatment he'd consult his friend Kevin, an who went into a pet shop to buy a for manic depression." amateur comedian who would have goldfish. I said we'd think about it, but the been in the Britain's Got Talent "Do you want an aquarium," asked moment he'd gone Norman started auditions if he hadn't got the day the assistant, to which the man remembering the sports-shop jokes wrong, and see what he came up with. replied:"I don't care what its star- he'd heard at a customer-relations All Kevin did come up with was sign is."

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