RUGBY PITCH P.30 and NOW RIDERS P.32 Saucony Are Recruiting 2 Additional Part Time Shadow Representatives in the UK and Ireland
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JULY 2018 £3.50 sportsSPORTS OUTDOOR CYCLING RUNNINGinsight FITNESS TRADE sports-insight.co.uk OUTDOOR INTERVIEW CYCLING DON’T FEEL THE BITE A LIFE PLAYED OUT ON IT FUELLED LEGIONS THIS SUMMER P.28 THE RUGBY PITCH P.30 AND NOW RIDERS P.32 Saucony are recruiting 2 additional part time Shadow Representatives in the UK and Ireland. Find out more about the role and how to apply at: sports-insight.co.uk/recruitment THE NATIONAL RUNNING SHOW HAS BEEN VOTED... BEST CONSUMER SHOW LAUNCH AT THE AEO EXCELLENCE AWARDS 2018 WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER WINNER We are already 85% sold out on an exhibition hall twice the size, attracting some of the biggest brands in running, as well as over 20,000 tickets booked with new speakers, workshops, a second theatre, and with Paula Radcliffe and Roger Black as keynote speakers alongside a stellar lineup including Iwan Thomas and Jo Pavey. Join us at The National Running Show, NEC Birmingham 19th - 20th January 2019 to showcase your brand and products to our actively engaged running community. ForF more information about the show and how to be a part of it, contact [email protected] or [email protected]. Come and join other brands already signed up... nationalrunningshow nationalrunshow nationalrunningshow 4 Editor: MARK HAYHURST Tel: 01206 508618 WELCOME inov-8 unveil world’s first-ever Email: [email protected] to this month's Sports Insight graphene sports shoes Advertising Manager: KEITH MARSHALL Tel: 01206 505947 The world’s first-ever sports had to choose between a sticky Fax: 01206 500243. shoes to utilise graphene – the rubber that works well in wet or Email: [email protected] strongest material on the sweaty conditions but wears down planet – have been unveiled by quicker and a harder rubber that Advertising Sales British brand inov-8. is more durable but not quite as 21-23 Phoenix Court, Hawkins Rd, Collaborating with graphene grippy. Through intensive research, Colchester, Essex CO2 8JY experts at The University of hundreds of prototypes and Group Advertising Manchester, the brand has been thousands of hours of testing in both Manager: SAM REUBIN able to infuse the wonder-material the field and laboratory, athletes I have just made it back in time into rubber. They have developed now no longer need to compromise.” Group Editor: from Friedrichshafen to write this rubber outsoles for running and The G-SERIES range is made FAE GILFILLAN month's welcome message. fitness shoes that in testing have up of three different shoes, each Tel: 01206 508615 OutDoor 2018 was a very interesting outlasted 1,000 miles and are meticulously designed to meet the Publisher: MATTHEW TUDOR show in many ways – with a lot of scientifically proven to be 50 per needs of athletes. THE MUDCLAW products and new developments on cent harder wearing. G 260 is for running over muddy Art Director: LEE WHITEFORD show. 200 times stronger than steel mountains and obstacle courses, the Advertisement Art However, one of the main topics of and super-lightweight, graphene TERRAULTRA G 260 for running Director: KEVIN DENNIS conversation on the trade show floor is also the thinnest material on long distances on hard-packed was 'what will happen next year?' earth. inov-8 is the first brand trails and the F-LITE G 290 for Reproduction: The European Outdoor Group in the world to use the Nobel crossfitters working out in gyms. us the potential to halve the weight ACE PRE-PRESS. members voted that Messe Munchen Prize winning material in sports Each includes graphene-enhanced of running/fitness shoes without Tel: 01206 797541 will be their long-term partner for the footwear, with its G-SERIES rubber outsoles and Kevlar – a compromising on performance or Photography: OutDoor fair. Next year the show will shoes available to pre-order from material used in bulletproof vests – durability.” CLIQQ PHOTOGRAPHY be held in Munich and will be called June 22 ahead of going on sale on the uppers. Graphene is produced from www.cliqq.co.uk Outdoor by ISPO. from July 12. Commenting on the patent- graphite, which was first mined in Twitter: @CliQQphoto However, Friedrichshafen are also The company first announced pending technology and the the Lake District fells of Northern intending to hold their own show England more than 450 years ago. Accounts: SUE CARR. its intent to revolutionise the collaboration with The University Tel: 01206 505903 OUTDOOR 2019 – simply different! sports footwear industry in of Manchester, inov-8 CEO Ian inov-8 too was forged in the same Published by Maze Media (2000) Will the industry be able to sustain December last year. Six months of Bailey said: “This powerhouse fells, albeit much more recently in Limited, 21-23 Phoenix Court, two trade shows? Will brands want to frenzied anticipation later, inov-8 forged in Northern England is going 2003. The brand now trades in 68 Hawkins Rd, Colchester, Essex exhibit at both? We will have to wait has now removed all secrecy and to take the world of sports footwear countries worldwide. CO2 8JY and see. let the world see these game- by storm. We’re combining science The scientists who first isolated In this month's issue, Jonathan changing shoes. and innovation together with graphene from graphite were All contents © Maze Media (2000) Limited. The views expressed in Quint asks if retail success is down to Michael Price, inov-8 product entrepreneurial speed and agility awarded the Nobel Prize in 2010. this magazine are not necessarily providing a service or serving a need? and marketing director, said: to go up against the major sports Building on their revolutionary those of the publisher. Every effort is made to ensure the veracity and And Paul Sherratt wonders if a “Over the last 18 months we brands – and we’re going to win. work, a team of over 300 staff at integrity of the companies, persons, sports retail online hub, along the lines have worked with the National “We are at the forefront of The University of Manchester has products and services mentioned in this publication and details given of a Not On The High Street model, Graphene Institute at The a graphene sports footwear pioneered projects into graphene- are believed to be accurate at the would benefit the industry. We also University of Manchester to bring revolution and we’re not stopping at enhanced prototypes, from sports time of going to press. However, no interview England international James the world’s toughest grip to the just rubber outsoles. This is a four- cars and medical devices to responsibility or liability whatsoever can be accepted for any consequence Haskell about his life in rugby union. sports footwear market. year innovation project which will aeroplanes. Now the University or repercussion of responding I hope you enjoy reading the “Prior to this innovation, off- see us incorporate graphene into can add graphene-enhanced sports to any information or advice given or inferred. No part of this July issue. road runners and fitness athletes 50 per cent of our range and give footwear to its list of world-firsts. publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written permission of the publisher. IN PARTNERSHIP WITH Sports Insight has a current The official publication of the Sporting Goods Industry Association ABC certified circulation of 5,352 (audit period July 1, 2015 to June 30, 2016). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues). @SportsInsightUK All the very latest in the NEWS sports industry... To drive further growth, in campaign reinforced Asics Tiger’s 2SQUARED March Asics launched a ‘New lifestyle heritage by placing its Asics encouraged Business and Innovation Division’, iconic Gel technology in the AGENCY operating from the newly opened spotlight amongst consumers. Both REBRANDS Asics offices in Barcelona, driving campaigns, which delivered strong by positive results innovation and growth focused on results amongst target audiences AND OPENS new products, services, technologies in advertising industry testing, NEW LONDON and consumer experiences. A key reinforced Asics’ commitment to Following the implementation By creating dedicated teams for part of the new division is a unique empowering movement so all people SHOWROOM of a new structure across the strategic accounts and emerging start-up acceleration programme can achieve a sound mind in a sound EMEA business since the start markets, and by improving digital to combine the creative spirit of body. 2squared agency, the of 2018, Asics has announced marketing and merchandising external innovators with the scale Alistair Cameron, CEO of Asics leading footwear and initial successes in key strategic capabilities, Asics is now better and experience of Asics. EMEA, said: “We are encouraged apparel distributor based in areas to set the company up for equipped to serve its key customers In the first quarter of the year, by the positive results delivered Manchester, has launched a accelerated future growth. and diverse consumer base. Asics successfully