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Club Business 41 Exercise’S $ Value 44 Free-Weight Appeal I Nternational 61 F.I.T

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Club Business 41 Exercise’S $ Value 44 Free-Weight Appeal I Nternational 61 F.I.T > June 2009 30 Aussie Fitness First 34 SHOKK a Great Play Club business 41 exercise’s $ Value 44 Free-Weight Appeal I nternatIonal 61 F.I.T. extra edge ® StarStar PowerPower ACCESS Hollywood’s NANCY O’Dell IS THE LATEST CELEBRITY TO ENLIST IN Augie’S QUEST TO FIGHT ALS www.cybexintl.com JOIN THE PINK RIBBON RUN Why your facility Let your members make their workout work for breast cancer research. should buy a pink When you purchase a pink treadmill, CYBEX will donate 10c/mile logged during the month of October (Breast Cancer Awareness Month) ® 750T TREADMILL to The Breast Cancer Research Foundation. Women are 54% of health club members and the fastest growing member group Breast Cancer Research: A great cause s/NEOUTOFEVERYEIGHTWOMENWILLDEVELOPBREASTCANCER NEWCASESOFBREASTCANCERWILLBEDIAGNOSED AMONGWOMENINTHE5NITED3TATES WITH DEATHS s"REAST#ANCERISTHESECONDLEADINGCAUSEOFCANCERDEATHINWOMEN AFTERLUNGCANCER s/NEOUTOFBREASTCANCERCASESOCCURINWOMENUNDERTHEAGEOF$ATAFROM!MERICAN#ANCER3OCIETY Exercise: A great benefit for women’s health s!WOMANSHORMONELEVELSNATURALLYmUCTUATETHROUGHOUTHERLIFE ANDWEHAVEFOUNDTHATEXERCISELIKELYOFFERS PROTECTIONAGAINSTBREASTCANCERREGARDLESSOFAWOMANSSTAGEINLIFE&EBRUARY–5NIVERSITYOF7ISCONSINS#OMPREHENSIVE#ANCER#ENTER57### s!CCORDINGTOASTUDYOFMORETHAN POSTMENOPAUSALWOMEN VIGOROUSEXERCISEMAYCUTRISKOFBREAST CANCERBYPERCENTINNORMAL WEIGHTWOMEN.OVEMBERn*OURNALOF"REAST#ANCER2ESEARCH s'IRLSANDYOUNGWOMENWHOEXERCISEREGULARLYBETWEENTHEAGESOFANDHAVEASUBSTANTIALLYLOWERRISK OFBREASTCANCERBEFOREMENOPAUSECOMPAREDTOTHOSELESSACTIVE-AYn*OURNALOFTHE.ATIONAL#ANCER)NSTITUTE Pink Ribbon Run: A great opportunity to show your club cares 9OURPURCHASEOFTHEPINK4COMESWITHAPRE PACKAGEDBREASTCANCERAWARENESSCAMPAIGNPROMOTINGYOURFACILITYS PARTICIPATIONINCLUDINGPRESSRELEASES WEBIMAGERY POSTERS HANGTAGS ANDPARTICIPANTPINKRIBBONBUTTONS s'IVEYOURMEMBERSTHEOPPORTUNITYTODOMOREWITHTHEIREXERCISETIME%VERYMILEEARNSMONEYFORBREAST CANCERRESEARCHANDPARTICIPATINGMEMBERSGETAPINKRIBBONBUTTONTOSHOWTHEYCARE s!NEXERCISE RELATEDCAUSEYOURCLUBCANGETBEHINDANDBRINGTOYOURCOMMUNITY*OINTHENATIONALPRESS COVERAGEANDRECEIVELOCALMEDIARECOGNITION CYBEX: A great treadmill 4HE#9"%84ISAPOWERFULWORKHORSETREADMILLTHATISBUILTTOSTANDUPTOHEAVYCOMMERCIALUSE4HE(0MOTORAND BUILT TO LASTRUNNINGDECKONTHE4TREADMILLAREINDICATORSOFTHEDURABILITYOF#9"%8DESIGNANDMANUFACTURING,ONG AFTERTHEOFlCIALPINKRIBBONRUNISOVER THEPINKTREADMILLWILLSTILLBEWORKINGFORYOU The Breast Cancer Research Foundation is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. CYBEX also offers great financing packages on our 750T Pink Treadmills! ® For more information about BCRF, visit www.bcrfcure.org. * Financing available for North America only To join the Pink Ribbon Run call CYBEX today at +1.774.324.8000 Visit us online www.cybexintl.com to learn more | Editor’s Welcome | The mission of IHRSA is to grow, protect, and promote the industry, and to provide its members with benefits that will help them It’s not on my regular reading list, but an item in be more successful. a recent issue of Nursery World caught my eye. It Publishing Editor-In-Chief: Craig R. Waters reported that the city council in Liverpool, England, Publisher: Jay M. Ablondi is offering free gym memberships to children Managing Editor: Rebecca K. Maverick under five. Editor: Jennifer H. McInerney Associate Editor: Patricia Glynn Editorial Intern: Mia Coen I’ve never been to Liverpool and can’t claim to know much about it. I know that it was once a major port, has a population of nearly Contributing Editors: Dawn Allcot, Patricia Amend, Phoebe Anderson, half a million, and gave the world the Beatles. But, if Nursery Jon Feld, Julie M. King, Catherine Larner, World is correct, Liverpool may also, with respect to fitness, be Lesley Mahoney, Jean Suffin, Stephen Wallenfels, Kristen A. Walsh one of the most enlightened cities in the world. In addition to its new initiative targeting young children, it Advertising, www.cbimediakit.com already offers free memberships to kids ages five to 16. In the Associate VP Advertising & Membership Sales: future, it plans to extend the perk to 1,600 families, as well. Michele Eynon The sad part of the story is that the memberships in question Senior Account Manager: involve 13 of Liverpool’s 15 public Lifestyle Centres. (I’d like to Jessica Gutstein suggest that the operators of the local private, for-profit health Advertising & Associate Membership Manager: clubs attend the next meeting of the city council). Christine Paterson The group’s motives, however, are noble and pure: “Obesity is Advertising Sales Executive: a proven killer, and encouraging families… to play and get fit Donna Garrity Kerry together can have huge consequences for the Business Development Publications: future well-being of our children,” points out Liz Will Finn b rett Lamb, the manager of the fitness effort. Publications & Associate Coordinator: Liverpool’s concern and conscience were Meghan Burnham engaged by the growing problem of childhood obe- Art Direction, Design, Production: sity. It’s one thing when adults sport extra pounds, HM Studios, Boston, MA but kids—that’s different. Children have a way of Club business internAtionAl focusing one’s attention—both on the blessed editoriAl & Advertising offiCes: importance and alarming fragility of health—like c/o IHRSA nothing else in life. seaport Center 70 fargo street, boston, MA 02210 usA It’s an understanding deeply felt by two ener- 800-228-4772 usA & Canada getic entrepreneurs featured in this issue of CBI: 617-951-0055 | 617-951-0056 fAX Keith Camhi, the cofounder, along with his e-mail: [email protected] wife, Jyl, of Great Play, LLC, based in Stamford, www.ihrsa.org Connecticut; and Jonathan Williams, the founder and CEO of to order reprints of articles, SHOKK, Ltd., based in the U.K. (See “Youth Revolution,” pg. 34.) call 800-228-4772 ext. 192 or Camhi, who, earlier, made industry history with FitLinxx, a visit www.ihrsa.org/cbi firm that delivers a wide range of technology-based fitness solutions worldwide, has devised an innovative business model that, he thinks, has the potential to transform the children’s fitness market. Three units, two corporate and one franchised, ® are already operating. Williams holds a similar and strong conviction. SHOKK, Club business international (ISSN 1043-9692, his unique multifaceted approach to involving youngsters in exer- usPs 766-570) is published monthly ©2009 by the international health, racquet & sportsclub cise, has, in just 10 years, produced 200 kids’ gyms in the U.K., Association, seaport Center 70 fargo street, Central Europe, Scandinavia, Australasia, the Middle East, China, boston, MA 02210. All rights reserved. Periodicals postage paid at boston, Massachusetts, and and, most recently, North America. The new SHOKK facility in additional mailing offices. Canadian sales Anaheim, California, is the first example of a foreign fitness-fran- Agreement #40767601. chise firm successfully planting its flag in the U.S. subscription rate for members is $48 per year, which is included in the dues. Additional subscrip- I admire the Liverpool city council’s intentions and efforts, but, tions $24.95 per year (USA) and $75 (international). as far as I’m concerned, when it comes to providing exciting, PostMAster: Please send change of address high-quality exercise options for kids—my money’s on industry to Club business international, c/o ihrsA, seaport Center 70 fargo street, boston, entrepreneurs such as Camhi and Williams. —| Massachusetts 02210 – Craig R. Waters, [email protected] Vo l u m e 29, Is s u e 6 4 Club Business International | JunE 2009 | www.ihrsa.org Introducing eSpinner.™ Energize your cardio floor. Work used to dictate when I’d take a Spinning® class. That was then. Now I have my own virtual Spinning® instructor and the class-like intensity I’m looking for – on my training schedule and whenever I want. To electrify your club today visit www.startrac.com/espinner or call 800-228-6635. ©2008 Star Trac. All rights reserved. Star Trac and the Star Trac logo are registered trademarks of Unisen, Inc. eSpinner™ is a trademark of Mad Dogg Athletics, Inc. SPIN ®, Spinning®, Spinner ® and the Spinning logo are registered trademarks of Mad Dogg Athletics, Inc. iPod is a registered trademark of Apple, Inc. eSpinner_Government_Rec_Fitness.indd 2 10/7/08 4:32:41 PM Club buSinESS IntERnAtIOnAL COntEntS | June 09 ALS activists Nancy O’Dell, l., Free weights prove worth and Lynne Nieto 30 for members at Equinox 44 Features 30 Star Power 34 SHOKK a Great Play Two innovative new club brands, SHOKK nancy O’Dell, the cohost of Access Hollywood, and Great Play, are forcing us to rethink what we know about kids’ fitness. understands the tragedy of amyotrophic lateral sclerosis (ALS)—she lost her mother to the 41 Exercise’s $ Value disease one year ago. In March, during the IHRSA IHRSA’s newest publication, The Economic Benefits of Regular Exercise, helps close convention, O’Dell put her celebrity credentials to sales with corporate clients. work on behalf of Augie’s Quest, the campaign to raise funds to find a cure launched by Life Fitness 44 Free-Weight Appeal founder Augie nieto, himself a victim of ALS. Exercise trends may come and go, but free weights remain a critical component at virtually every fitness facility. Cover: Access hollywood | Above (left): leonard ortiz/the orange County register/newscom 6 Club Business International | JunE 2009 | www.ihrsa.org B: 8.625” T:
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