Club Business 41 Exercise’S $ Value 44 Free-Weight Appeal I Nternational 61 F.I.T

> June 2009 30 Aussie Fitness First 34 SHOKK a Great Play Club Business 41 Exercise’s $ Value 44 Free-Weight Appeal I nternational 61 F.I.T. Extra Edge ®

StarStar PowerPower Access Hollywood’s Nancy O’Dell is the Latest celebrity to enlist in Augie’s Quest to fight ALS

www.cybexintl.com

JOIN THE PINK RIBBON RUN Why your facility Let your members make their workout work for breast cancer research. should buy a pink When you purchase a pink treadmill, CYBEX will donate 10c/mile logged during the month of October (Breast Cancer Awareness Month) ® 750T TREADMILL to The Breast Cancer Research Foundation. Women are 54% of health club members and the fastest growing member group Breast Cancer Research: A great cause s/NEOUTOFEVERYEIGHTWOMENWILLDEVELOPBREASTCANCER NEWCASESOFBREASTCANCERWILLBEDIAGNOSED AMONGWOMENINTHE5NITED3TATES WITH DEATHS

s"REAST#ANCERISTHESECONDLEADINGCAUSEOFCANCERDEATHINWOMEN AFTERLUNGCANCER

s/NEOUTOFBREASTCANCERCASESOCCURINWOMENUNDERTHEAGEOF$ATAFROM!MERICAN#ANCER3OCIETY Exercise: A great beneﬁt for women’s health s!WOMANSHORMONELEVELSNATURALLYmUCTUATETHROUGHOUTHERLIFE ANDWEHAVEFOUNDTHATEXERCISELIKELYOFFERS PROTECTIONAGAINSTBREASTCANCERREGARDLESSOFAWOMANSSTAGEINLIFE&EBRUARY–5NIVERSITYOF7ISCONSINS#OMPREHENSIVE#ANCER#ENTER57###

s!CCORDINGTOASTUDYOFMORETHAN POSTMENOPAUSALWOMEN VIGOROUSEXERCISEMAYCUTRISKOFBREAST CANCERBYPERCENTINNORMAL WEIGHTWOMEN.OVEMBERn*OURNALOF"REAST#ANCER2ESEARCH

s'IRLSANDYOUNGWOMENWHOEXERCISEREGULARLYBETWEENTHEAGESOFANDHAVEASUBSTANTIALLYLOWERRISK OFBREASTCANCERBEFOREMENOPAUSECOMPAREDTOTHOSELESSACTIVE-AYn*OURNALOFTHE.ATIONAL#ANCER)NSTITUTE

Pink Ribbon Run: A great opportunity to show your club cares 9OURPURCHASEOFTHEPINK4COMESWITHAPRE PACKAGEDBREASTCANCERAWARENESSCAMPAIGNPROMOTINGYOURFACILITYS PARTICIPATIONINCLUDINGPRESSRELEASES WEBIMAGERY POSTERS HANGTAGS ANDPARTICIPANTPINKRIBBONBUTTONS

s'IVEYOURMEMBERSTHEOPPORTUNITYTODOMOREWITHTHEIREXERCISETIME%VERYMILEEARNSMONEYFORBREAST CANCERRESEARCHANDPARTICIPATINGMEMBERSGETAPINKRIBBONBUTTONTOSHOWTHEYCARE

s!NEXERCISE RELATEDCAUSEYOURCLUBCANGETBEHINDANDBRINGTOYOURCOMMUNITY*OINTHENATIONALPRESS COVERAGEANDRECEIVELOCALMEDIARECOGNITION

CYBEX: A great treadmill 4HE#9"%84ISAPOWERFULWORKHORSETREADMILLTHATISBUILTTOSTANDUPTOHEAVYCOMMERCIALUSE4HE(0MOTORAND BUILT TO LASTRUNNINGDECKONTHE4TREADMILLAREINDICATORSOFTHEDURABILITYOF#9"%8DESIGNANDMANUFACTURING,ONG AFTERTHEOFlCIALPINKRIBBONRUNISOVER THEPINKTREADMILLWILLSTILLBEWORKINGFORYOU

The Breast Cancer Research Foundation is dedicated to preventing breast cancer and ﬁnding a cure in our lifetime by funding clinical and translational research worldwide. CYBEX also offers great ﬁnancing packages on our 750T Pink Treadmills!

® For more information about BCRF, visit www.bcrfcure.org. * Financing available for North America only

To join the Pink Ribbon Run call CYBEX today at +1.774.324.8000 Visit us online www.cybexintl.com to learn more

| Editor’s Welcome |

The mission of IHRSA is to grow, protect, and promote the industry, and to provide its members with benefits that will help them It’s not on my regular reading list, but an item in be more successful. a recent issue of Nursery World caught my eye. It Publishing Editor-In-Chief: Craig R. Waters

reported that the city council in Liverpool, England, Publisher: Jay M. Ablondi is offering free gym memberships to children Managing Editor: Rebecca K. Maverick under five. Editor: Jennifer H. McInerney Associate Editor: Patricia Glynn

Editorial Intern: Mia Coen I’ve never been to Liverpool and can’t claim to know much about it. I know that it was once a major port, has a population of nearly Contributing Editors: Dawn Allcot, Patricia Amend, Phoebe Anderson, half a million, and gave the world the Beatles. But, if Nursery Jon Feld, Julie M. King, Catherine Larner, World is correct, Liverpool may also, with respect to fitness, be Lesley Mahoney, Jean Suffin, Stephen Wallenfels, Kristen A. Walsh one of the most enlightened cities in the world. In addition to its new initiative targeting young children, it Advertising, www.cbimediakit.com already offers free memberships to kids ages five to 16. In the Associate VP Advertising & Membership Sales: future, it plans to extend the perk to 1,600 families, as well. Michele Eynon The sad part of the story is that the memberships in question Senior Account Manager: involve 13 of Liverpool’s 15 public Lifestyle Centres. (I’d like to Jessica Gutstein suggest that the operators of the local private, for-profit health Advertising & Associate Membership Manager: clubs attend the next meeting of the city council). Christine Paterson The group’s motives, however, are noble and pure: “Obesity is Advertising Sales Executive: a proven killer, and encouraging families… to play and get fit Donna Garrity

Kerry together can have huge consequences for the Business Development Publications: future well-being of our children,” points out Liz Will Finn B rett Lamb, the manager of the fitness effort. Publications & Associate Coordinator: Liverpool’s concern and conscience were Meghan Burnham engaged by the growing problem of childhood obe- Art Direction, Design, Production: sity. It’s one thing when adults sport extra pounds, HM Studios, Boston, MA but kids—that’s different. Children have a way of Club Business International focusing one’s attention—both on the blessed Editorial & Advertising Offices: importance and alarming fragility of health—like c/o IHRSA nothing else in life. Seaport Center 70 Fargo Street, Boston, MA 02210 USA It’s an understanding deeply felt by two ener- 800-228-4772 USA & Canada getic entrepreneurs featured in this issue of CBI: 617-951-0055 | 617-951-0056 FAX Keith Camhi, the cofounder, along with his E-mail: [email protected] wife, Jyl, of Great Play, LLC, based in Stamford, www.ihrsa.org Connecticut; and Jonathan Williams, the founder and CEO of To order reprints of articles, SHOKK, Ltd., based in the U.K. (See “Youth Revolution,” pg. 34.) call 800-228-4772 ext. 192 or Camhi, who, earlier, made industry history with FitLinxx, a visit www.ihrsa.org/cbi firm that delivers a wide range of technology-based fitness solutions worldwide, has devised an innovative business model that, he thinks, has the potential to transform the children’s

fitness market. Three units, two corporate and one franchised, ® are already operating. Williams holds a similar and strong conviction. SHOKK, Club Business International (ISSN 1043-9692, his unique multifaceted approach to involving youngsters in exer- USPS 766-570) is published monthly ©2009 by the International Health, Racquet & Sportsclub cise, has, in just 10 years, produced 200 kids’ gyms in the U.K., Association, Seaport Center 70 Fargo Street, Central Europe, Scandinavia, Australasia, the Middle East, China, Boston, MA 02210. All rights reserved. Periodicals postage paid at Boston, Massachusetts, and and, most recently, North America. The new SHOKK facility in additional mailing offices. Canadian Sales Anaheim, California, is the first example of a foreign fitness-fran- Agreement #40767601. chise firm successfully planting its flag in the U.S. Subscription rate for members is $48 per year, which is included in the dues. Additional subscrip- I admire the Liverpool city council’s intentions and efforts, but, tions $24.95 per year (USA) and $75 (International). as far as I’m concerned, when it comes to providing exciting, POSTMASTER: Please send change of address high-quality exercise options for kids—my money’s on industry to Club Business International, c/o IHRSA, Seaport Center 70 Fargo Street, Boston, entrepreneurs such as Camhi and Williams. —| Massachusetts 02210

– Craig R. Waters, [email protected] Vo l u m e 29, Is s u e 6

4 Club Business International | June 2009 | www.ihrsa.org Introducing eSpinner.™ Energize your cardio ﬂoor.

Work used to dictate when I’d take a Spinning® class. That was then. Now I have my own virtual Spinning® instructor and the class-like intensity I’m looking for – on my training schedule and whenever I want.

To electrify your club today visit www.startrac.com/espinner or call 800-228-6635.

©2008 Star Trac. All rights reserved. Star Trac and the Star Trac logo are registered trademarks of Unisen, Inc. eSpinner™ is a trademark of Mad Dogg Athletics, Inc. SPIN ®, Spinning®, Spinner ® and the Spinning logo are registered trademarks of Mad Dogg Athletics, Inc. iPod is a registered trademark of Apple, Inc.

eSpinner_Government_Rec_Fitness.indd 2 10/7/08 4:32:41 PM Club Business International Contents | June 09

ALS activists Nancy O’Dell, l., Free weights prove worth and Lynne Nieto 30 for members at Equinox 44 Features

30 Star Power 34 SHOKK a Great Play Two innovative new club brands, SHOKK Nancy O’Dell, the cohost of Access Hollywood, and Great Play, are forcing us to rethink what we know about kids’ fitness. understands the tragedy of amyotrophic lateral sclerosis (ALS)—she lost her mother to the 41 Exercise’s $ Value disease one year ago. In March, during the IHRSA IHRSA’s newest publication, The Economic Benefits of Regular Exercise, helps close convention, O’Dell put her celebrity credentials to sales with corporate clients. work on behalf of Augie’s Quest, the campaign to raise funds to find a cure launched by Life Fitness 44 Free-Weight Appeal founder Augie Nieto, himself a victim of ALS. Exercise trends may come and go, but free weights remain a critical component at virtually every fitness facility.

Cover: Access Hollywood | Above (left): Leonard Ortiz/The Orange County Register/Newscom

6 Club Business International | June 2009 | www.ihrsa.org B: 8.625” T: 7.75” S: 7” B: 11.25” T: 10.5” S: 9.75”

Get ready to strengthen your financial performance. CheckFree is now Fiserv and pumped to offer Fiserv Compete,™ the unparalleled membership performance management solution. Now

one insights-driven organization helps you make the most of your resources and simplify management

to improve your club’s overall ﬁnancial ﬁtness. Compete is the total approach to maximizing the value

and growth of your club. Let us tell you more. Visit www.clubs.ﬁserv.com or call 1-800-324-9800.

Payments N Processing Services N Risk & Compliance N Customer & Channel Management N Business Intelligence & Optimization

FISHFTD9009PR2R_vb_KOtype.indd 1 3/12/09 12:01:52 PM

CAMPBELL MITHUN • DIGITAL RESOURCES • PREPRESS STUDIO PUBLICATION CONFIRMATION DOCUMENT INFORMATION AGENCY CREDITS Client Name: Fiserv Document Filename: 69181_PR2_HealthFit.indd Executive Creative: None Media Type: Trade Magazines 1 Creative Director: Garry Valone Color Mode: 4C Page Number: Art Director: David Hodges/ Ad Number/Code: FISHFTD9009PR2R Document Path: CMServer:Volumes:CMServer:Prepress:CLIENTS:FiServ:02_F Wendy Hanson Ad Caption/Title: H&F/Strengthen EB09:FISHFTD9009P00069181PRE:69181_HealthFit Folder:69181_PR2_ Copywriter: Howard Ibach/Bryan 1st Issue/Run Date: April 2009 DeYoung HealthFit.indd Producer: Bill Schneck Usage Rights: Royalty Free Traffic: Lynn Walstrom End Date: NA Revision Number: 3 File History: 2/19/09 ak, tf; 2/20/09 wau Publication: Various DOCUMENT OUTPUT APPROVAL MECHANICAL INFORMATION Print Scale: 100% Print/Export Time: 2-23-2009 1:29 PM Initials Date Time Mpls Prepress AUTOMATED DATA drStudio Location: PDF Compatibility: None drStudio: | Job Number: FISHFTD9009 Traffic: | | Purchase Order: P00069181 Colors Used: Cyan, Magenta, Yellow, Black MECHANICAL DIMENSIONS IN DECIMAL INCHES Fonts Used: Proof Cycle 1: | | Final Size: 7.75” x 10.5” Lucida Grande (Regular; True Type), Univers (67 Bold Bleed: 8.625” x 11.25” Condensed, 55 Roman, 65 Bold, 57 Condensed, 47 Light Condensed; Type Proof Cycle 2: | | 1), ITC Zapf Dingbats (Medium; Type 1) Trim: 7.75” x 10.5” Agency Legal: | | Live/Safety: 7” x 9.75” Linked Images: 671a00b8-HIGH-22419179_V2.jpg (RGB; 489KB; 208 ppi, -209 ppi), fisv_prf_fo_cmyk.eps (282KB) Art Director: | | Copywriter: | | Notes: INDD-CS3 Ver. 1; Pg. 1: Agency Exec: | | Account Team: | |

Producer: | |

Client: | |

LTB

BLAZING COLOR, INCORPORATED (952) 844-0138 Form: 0209069_FISHFTD9009PR2R_vbKOtype.indd Colors: 4 Y M C K D P File Name: 69181_PR2_HealthFit 2% 25% 50% 75% 98% Yelo Mag Cyan Blk ISO 12647-7 Digital Control Strip 2007 3% A 100 60 100 70 30 100 60 100 70 30 100 60 100 70 30 100 40 40 100 40 100 40 70 40 70 40 40 40 70 40 40 70 40 70 40 40 3 10 25 50 75 90 100

B 100 100 60 100 100 70 70 30 30 100 100 60 100 100 70 70 30 30 100 100 60 100 100 70 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 70 70 40 70 40 40 0 0 0 0 3.1 2.2 2.2 107 7 25 19 19 50 40 40 75 66 66 100 100 100 807070100 Club Business International Contents | June 09

IHRSA Institute Checking in at Legislators for at Lake Tahoe 10 25 BSC’s 26th unit children’s fitness 80 Departments

News & Know How Innovations 15 News 55 What’s New Crunch takes yoga to new heights; Fresh finds from X-Force, Power Plate, Gymbox, a three-club U.K. chain, attracts RealRyder, Matrix Fitness, Expresso Fitness, attention with Human Weights and Fitness Anywhere, Paramount Fitness, Boob Aerobics; Plusfit, a new 50-plus Personal Training on the Net, etc. club brand, makes its debut in Holland; ‘Eye on the Economy’ spots dues and 61 F.I.T. Extra fee increases; GoodLife’s David Patchell- Fitness testing and exercise tracking Evans is new IHRSA chairperson equipment keeps clubs and members up- to-date about the progress they’re making 23 First Person Peter Stirling Benson, the new managing director of Fitness First Australia, intends to be a strong ‘catalyst for change’ IHRSA Report Reps 25 On the Move 79 First Set 4 Editor’s Chairperson Gene LaMott reflects on Boston Sports Clubs opens 26th location; Welcome the dangers and opportunities posed One2One unveils its 11th site; Les Mills by tsunamis of different sorts International’s founder named ‘World 10 Ihrsa.org Class New Zealander’; Titan Fitness 80 In Brief enters Nevada market; WAC acquires 12 Letters Federal and local authorities in the U.S. and San Francisco Tennis; and more Canada are fighting for children’s fitness 92 Marketplace 83 Member News 95 Ad Index In the news at Fiserv, Gyminee, Peaksware, Life Fitness, American Express, adidas 96 Last Rep 3-Stripes, MYE Entertainment, and more IHRSA’s recent trade show showcased the 91 Calendar industry’s strengths, says President and CEO Joe Moore

8 Club Business International | June 2009 | www.ihrsa.org

ihrsa.org A pre v iew of what’s new this month on www.ihrsa.org The Photo Group Last Chance: IHRSA Store Sale Ends Soon > www.ihrsastore.com The IHRSA Store’s Spring Sale is nearly over! Through June 30, save $5 when you spend at least $50; $15 when you spend at least $100; $40 when you spend at least $200; or $80 when you spend at least $300! Send an MP3 to your entire staff from one of IHRSA 2009’s many interesting sessions; compare your club’s income statements with industry benchmarks when you order 2008 Profiles of Success; or launch a profitable corporate sales partnership with The Economic Benefits of Regular Exercise, which was recently updated and expanded. The possibilities are endless! Shop today for the best selection. —| To receive your discount, visit www.ihrsastore.com and simply type springsale as the coupon code at checkout.

2009 Global Report Now Available > www.ihrsastore.com The IHRSA 2009 Global Report, a publication that was included with this copy of Club Business International, is the most up-to-date resource available about the global fitness business. The report consists of a comprehensive industry overview, including opinions on the fitness business from a variety of leaders of independent clubs, large club chains, and club associations and federations. The Industry Research section of the report

Supplement to Club Business International THE IHRSA details participation numbers in the American, GLOBAL REPORT 2009 European, and Asia-Pacific markets for a number of popular club activities, including cardiovascular workouts, strength training, and group exercise, IHRSA Institute: The state of the health club industry noting the differences in gender participation. New Location, The Company Profiles section highlights more than Continued Excellence 170 of the leading club companies from around > www.ihrsa.org/institute the world, including financial and membership information, when available. The 21st Annual IHRSA Institute for Pro- The IHRSA 2009 Global Report is a valuable tool fessional Club Management, sponsored for obtaining partners, investors, or extra capital by Precor, will be held August 2-5 at The for one’s business. The member price for additional copies of this important Resort at Squaw Creek in spectacular publication is $29.95, and the non-member price is $49.95. —| Lake Tahoe, California. Three full days Visit www.ihrsastore.com! of graduate-level education led by expert faculty provide an extensive, balanced curriculum that covers every aspect of club management. With limited class sizes, outstanding peer networking, and unparalleled social opportunities, the IHRSA Institute is where leaders learn to manage more effectively. —| Visit www.ihrsa.org/institute to register.

10 Club Business International | June 2009 | www.ihrsa.org

| Letters |

The Photo Group International Inspiration Having just returned from IHRSA’s 28th Annual International Convention and Trade Show, I feel energized and full of optimism. Despite the financial crisis and the concerns that every club operator worldwide shares, the Americans roll up their sleeves and say, “Let’s do it. Let’s go for it. Let’s work hard, then we can make it!” Everything about the event was super—the exchange with colleagues, the motivating presentations, the incomparable atmosphere, the exceptional networking opportunities, and, of course, the warm ocean breezes in San Francisco! We’re so lucky to be able to work in an industry with such great promise. There are still never-ending possibilities in fitness, health, and wellness! —| Jasmin Kirstein | Manager/Owner | My Sportlady Fitness | Munich, Germany

Remarkable Rookie Year country. Today, Les Mills classes are being utilized by about 50% of the clubs here. Their success isn’t due to the programs, > This year was my first trip to the International Convention themselves, but to the fact that Andanson’s company imbues and Trade Show, and I really enjoyed it and the people who them with a Club Med communitarian spirit. attended. I asked our sales manager to compare this year’s The French market today is open and fertile to anyone to last year’s, and he said: “This year far outdid last year!” He who has a little intuition and insight into the “French touch.” believes the “quality” of the attendees is what made the I believe that IHRSA, working with the French Health, Racquet difference. We had the decision-makers coming in with a real & Sportsclub Association (FHRSA), has helped to promote purpose, rather than spectators only. Everything our team this approach by setting up this year’s French road show. had to say was positive. —| I certainly experienced IHRSA’s “French touch” during Shari Splane | Education Representative | Power Systems, Inc. | Knoxville, TN the tour. —| Daniel Hallifax | General Manager | X-Training Fitness | Villeneuve- Vive la ‘French Touch’ Loubet, France > Anyone in France who’s attended IHRSA’s Annual Interna- tional Convention and Trade Show knows what an inspiring Unabashed Thanks and invaluable experience it is. The trouble is, very few French > At this year’s Augie’s Bash fundraising event, held during club operators have made the trip—at least not enough to IHRSA’s 2009 International Convention and Trade Show, it was spread the news. There are plenty of reasons to explain the obvious to everyone that the contribution made by IHRSA’s situation: distance, the language barrier, and, most important staff was, once again, magnificent. of all, France is different—so different that, unfortunately, the So, on behalf of Augie and Lynne Nieto, and on behalf of French fitness market not only lags behind in the world charts, his fabulous staff at the MDA (known as “Augie’s Angels”), but also in the European charts. thanks so much for the individual and collective support of Instead of analyzing the reasons why fitness isn’t de rigueur this year’s Bash. In many ways—and Augie concurs with this— in France, we should try, instead, to think, look, and develop the French fitness formula. If McDonald’s has succeeded in a this year’s event was the best Bash ever, and the association’s country where la cuisine is a religion, there has to be a magic generosity contributed mightily to that. My heartfelt thanks formula for fitness. to one and all! —| Christophe Andanson understood this years ago when he John McCarthy | Chair, 2009 Augie’s Bash | IHRSA Executive Director began bringing Les Mills’ group-exercise programs into the Emeritus | Weston, MA

12 Club Business International | June 2009 | www.ihrsa.org EXPERIENCE 25 years of hands on expertise RELIABILITY Industry leaders & innovators East and west coast offices Technology & business consulting In-house development 1,200 customers worldwide

FLEXIBILITY Fully scalable Modular design TECHNOLOGY Web services & APIs .NET framework Comprehensive products Custom development

As the leading provider of membership management and billing applications for the health and wellness industries, Motionsoft enjoys relationships with over 1200 customers worldwide.

Our development methodology is focused on the premise that our applications should enhance the member experience.

eClubLogic™ ● eScheduler ● myClub ● SportLogic ● HealthLogic

Motionsoft member management solutions

www.motionsoft.net • 800.829.4321 East Coast: 8701 Georgia Avenue Suite 200 Silver Spring, Maryland 20910 West Coast: 639 North Swan Road Tucson, Arizona 85711 Want a Lasting Impression? Free Custom Logos from Hampton Fitness Products would be a great start.

Free weights shouldn’t be taken lightly. © 2009 Hampton Fitness Products Inc. Check out our entire line of urethane products at www.HamptonFit.com or call us at 877-339-9733 for a dealer near you. Want a Lasting Impression? News & Know How News 15 | First Person 23 | On the Move 25 Free Custom Logos from Hampton Fitness Products would be a great start.

Gel-Grip Series Hampton’s premier urethane dumbbell line is smooth and sleek, re ecting the best that urethane has to oer. Imprint your custom logo’s today on any one of our three Gel-Grip options. Contact Hampton Fitness today for details. Crunch, in New York City, is taking yoga classes to new heights! The industry innovator is now featuring AntiGravity Yoga “Wings”—trapeze-like flowing silk hammocks that are strung from the ceiling and used to assist members with acrobatic yoga postures, including hanging diamonds, handstands, and the inverted yogi. —|

Free weights shouldn’t be taken lightly. © 2009 Hampton Fitness Products Inc. Check out our entire line of urethane products at www.HamptonFit.com or call us at 877-339-9733 for a dealer near you. www.ihrsa.org | June 2009 | Club Business International 15 Pro3700

To keep your members happy and challenged in 2009, let them experience the all-new xRide & the new Pro3700. With a natural, smooth flow offering forward and reverse motion to challenge muscles differently and state-of the art features like MultiGrip handlebars for highly effective upper body work-outs and advanced electronics; you’ll soon realize why these Octane > ellipticals are igniting a fitness revolution. FUEL YOUR LIFE See us at Club Industry East, Booth 611

Short Takes | Fitness Role > Model: Heidi Klum

The words “Perfect One” recently accompanied a flawless image of supermodel Heidi Klum on the cover of the Victoria’s Secret lingerie catalog. “Perfect One” or “Perfect 10?” Either is an apt description not only of Klum’s hard-won physique, but also of her tireless commitment to maintaining a fit-centric lifestyle. The German-born beauty has not only dominated the covers of magazines ranging from Vogue to Sports Illustrated for more than a decade, but is also an actress, artist, designer, ‘Super Human’ Matt Barnard, l., 155 kg, businesswoman, television producer, and cohost of the Project Runway television series. U.K. Club Offers Human ‘Weights’ To keep herself in runway-ready People are filling in for dumbbells and plates shape, the 5’ 9” Klum trains with celebrity wellness guru David ould lifting dumbbells be, well, is to help members build strength. Kirsch, who helped her shed dumb? When one considers a The added bonus is that, unlike tra- her excess weight following C“livelier” alternative—say, lifting ditional equipment, they’ll even her last pregnancy. Klum humans—the old-fashioned techniques shout a word of encouragement— is now expecting again. of building muscle might seem a bit a rousing “You’re doing great!”— Turning 36 on the 10th of dull. At least that’s the case at one if a member requests. this month, Klum exercises British gym, where pumping iron is “Lifting metal weights is regularly, completing being supplanted by a more inspiring boring and not especially challenging cardio approach: pumping people! motivating,” owner Richard and weight-lifting At Gymbox, an innovative three-club Hilton told Britain’s sessions lasting chain that opened in London in 2003, Telegraph. But, in 45-90 minutes. convention has never been embraced. addition to keeping Typical workouts Awash in disco balls, DJ booths, and members engaged include such graffiti murals, the club is famous for and enhancing moves as reverse its quirky offerings, including the chest- retention, he lunges, squat enhancing class, Boob Aerobics, and expects the tactic thrusts, pushups, the backside-focused Ass(ett) Manage- will increase and reverse ment. The latest ploy, however, takes gym-goers’ crunches. idiosyncrasy to an entirely new level. results. “Human We couldn’t At the club’s Bank location, a group weight-lifting… is the picture a better, of five people attired in black leotards ultimate embodiment of visu- more balanced with their body weight emblazoned alization theory,” he explains. —| model of health to on their chests are on hand to serve pose as our fitness as, believe it or not, “human weights.” .com role model of the To view the “Human Weight Machine at month for June! —| From the 66.1-pound Dainty Diva to the Gymbox” in action, log on to 341.7-pound Super Human, their goal www.youtube.com/watch?v=AJrgYciqpGw Captivating: Heidi Klum Kevan Brooks/AdMedia/Newscom > Short Takes | Dive into Longer Life A recent University of South Carolina study found that men who swim have an approximately 50% lower mortality rate than their sedentary counterparts. So, what are you waiting for? The water’s fine! —|

www.ihrsa.org | June 2009 | Club Business International 17 | News & Know How | News

In Memoriam: Julie Main Owner of WCAC, former president of IHRSA IHRSA’s Legislative mourned by industry Initiative Resumes ulie Main, an industry leader, cancer activist, and former president WHIP and PHIT Acts receive of IHRSA, passed away last month, on May 4, following a long and bipartisan support in Congress Jcourageous battle with cancer. She was 53 years of age. Main was the owner and president of the West Coast Athletic Clubs > IHRSA recently introduced its two principal (WCAC), based in Santa Barbara, California, which she cofounded with legislative initiatives—the Workplace Health her business partner, Jim Knell, in 2006. WCAC owns four facilities— Improvement Program (WHIP) Act and the the Santa Barbara Athletic Club, Cathedral Oaks Athletic Club, The Hills Personal Health Investment Today (PHIT) Act— Swim and Tennis Club, and the Ojai Valley Athletic Club—and manages to the new Congress, and they received a hearty the Avila Bay Athletic Club. Known for their high-quality fitness, tennis, bipartisan welcome. and swim offerings, the five clubs, all located in California, have more U.S. Senator John Cornyn (R-TX) presented than 11,000 members and 400 employees. WHIP to his Senate colleagues, while U.S. Main also developed, along with partner Paula Lilly, the Cancer Representative Ron Kind (D-WI) put both WellFit Program, an innovative, internationally recognized program proposals before his peers in the House. that trains health clubs and healthcare operators to deliver effective “Public health experts unanimously agree exercise programs for cancer patients. that people who maintain active and healthy In 1993, at the age of 36, Main was diagnosed lifestyles dramatically reduce their risk of with, and treated for, breast cancer. Between contracting chronic diseases,” exhorted chemotherapy treatments, she continued work- Cornyn. “Prevention is key, and exercise is a ing out at the Santa Barbara Athletic Club and, primary component in the prevention of many as a result, never missed a day of work, was adverse health conditions… A physically fit able to continue caring for her two young chil- population helps to decrease healthcare costs, dren, and even traveled to Europe. Her doctors reduce government spending, reduce illnesses, encouraged her to share her cancer-fighting and improve worker productivity.” regimen with others. WHIP would allow companies to deduct the “What we teach, through Cancer WellFit, is cost of offsite fitness memberships for their that exercise can significantly improve cancer employees, reclassifying the perquisite as a patients’ quality of life,” Main told CBI in a nontaxable fringe benefit. PHIT would permit 2005 interview. “It’s about people realizing individuals and families to pay for various phys- that they can regain some control of their own bodies… because, when ical activities, including club membership fees, you’re a patient, you have no control.” with pretax funds deposited into a Flexible In 2004, after having served on IHRSA’s board of directors, Main Spending Account (FSA). was elected the president of the organization and, beginning on July 1, “This is a very exciting time for the industry,” served in that capacity for one year. observes Helen Durkin, IHRSA’s executive vice At IHRSA’s 25th Anniversary International Convention and Trade president of global public policy. “Congress is Show, in 2006, the association honored her with the Dale S. Dibble beginning to understand the critical importance Distinguished Service Award, presented each year to an individual or of policies that encourage physical activity. firm that’s made exceptional contributions to IHRSA and the industry. At the same time, though, senators and repre- Earlier this year, IHRSA established the first annual Julie Main sentatives need to hear from their constituents. Emerging Woman Leader Scholarship to recognize women who Anyone who’s passionate about fitness shouldn’t exemplify what Main stood for—professionalism, excellence, courage, hesitate to contact their legislators to urge them perseverance, and tireless contribution to the industry and community. to pass these important bills.” In March, the first Main scholarship was awarded to Karen Jashinsky, Both proposals were highlighted recently the founder and CEO of O2 Max Fitness, a youth-focused fitness during the Summit for a Healthier America enterprise in Santa Monica, California. (formerly the IHRSA Legislative Summit), “Julie’s tremendous contributions to IHRSA and the industry that which was held last month in Washington, D.C. she loved were boundless,” observes Joe Moore, IHRSA’s president To learn more about WHIP, PHIT, and other and CEO. “Her extraordinary life is an inspiration to us all. She’ll be proposed fitness legislation, log on to dearly missed.” —| www.ihrsa.org/campaign. —|

CORRECTION: Because of a typographical error, it was incorrectly stated that one out of every seven Canadians is a member of the GoodLife Fitness club chain (see “Life Is Good at GoodLife,” May CBI, pg. 31). In fact, one out of every 67 Canadians enjoys a GoodLife membership. —|

18 Club Business International | June 2009 | www.ihrsa.org The Evolution of Power Branding

Every club would like to have a look and feel like no other place in town, a reputation as the best place to pursue health and fitness goals. To get there, you must be careful how you build your reputation. If your name appears on a product that’s just good enough, your name will mean “good enough”. If you want to be viewed as the best club in town, let your name be seen on the best products on Earth.

Ivanko Urethane Dumbbells. American Made. World dominant. • Patent Pending Ivanko Classic Design • No weld, proprietary fastening system head to handle • 35 mm handle (special alloy high strength steel) • 100% Made in U.S.A.

Made In America

P.O. Box 1470 • San Pedro, CA 90733 • USA Phone 310.514.1155 • Fax 310.514.1363 Email: [email protected] Web Address: www.ivankobarbell.com | News & Know How | News

Patchell-Evans Elected IHRSA Chairperson Founder of GoodLife Fitness to serve on industry’s behalf

avid “Patch” Patchell-Evans, the founder and CEO of Convention and Trade Show in GoodLife Fitness, the dominant Canadian health club San Francisco. The award pays Dchain, has been elected to serve as the new chairper- tribute to his commitment to son of IHRSA’s board of directors. His term commences on finding a cure for autism. In July 1. He succeeds outgoing chairperson Gene LaMott, the 2003, he established the Kilee president and CEO of Total Woman Gym and Atmosphere Day Patchell-Evans Autism Research Spa, in Coto de Caza, California. Group, named in honor of his This year marks Patchell-Evans’ 30th anniversary in daughter, at the University of the fitness industry. In 1979, he opened his first club, a Western Ontario. He also served 2,000-square-foot facility in London, Ontario. Since then, for two years as the president of he’s grown his business to 165 units, with more than the Autism Canada Foundation. 500,000 members. In April, Patchell-Evans met David Patchell-Evans “The professional qualities that Patch brings to the role with Jim Flaherty, Canada’s Fed- of IHRSA chairperson leave no doubt that he’ll serve with eral Finance Minister, to voice his great distinction,” observes Joe Moore, IHRSA’s president opposition to a proposed 8% tax on fitness services, including and CEO. “He’s proven himself to be an innovative community memberships, personal training, and massage. “This is a leader, and constantly improves and challenges the health tax on the health and fitness of Canadians at a time when we and fitness industry.” can ill afford the health implications of a challenged economy,” Patchell-Evans has served on IHRSA’s board since 2006. explains Patchell-Evans. “After I discussed possible funding Recently, he received the first-ever Outstanding Community alternatives with the finance minister, he promised to look Service Award during IHRSA’s 28th Annual International into the situation before making any commitments.” —|

| CBI’s Eye On the Economy | February Stats Reflect Marketplace Stress

2008 Feb. ’09 Feb. ’09 vs. Jan. ’09 3-Month Trend Economic Indicators % Change vs. % Change vs. same % Change vs. % Total during previous year month, previous year previous month previous 3 months Consumer Price Index (CPI)1 All items 3.84%* 0.24%* 0.21%** -0.02%** Fitness center 1.72%* 1.38%* 1.02%** 0.45%** membership dues & fees Fitness center fees 3.36%* 4.05%* 0.51%** 0.77%** for lessons & instruction Producer Price Index (PPI)2* Traditional service 0.79% -0.49% -0.29% -0.68% industries Fitness center 0.41% -3.40% -2.29% -1.77% membership dues & fees Fitness center fees 1.87% 0.36% -0.09% 0.18% for lessons & instruction Disposable Personal 1.30% N/A N/A N/A Income (DPI)3** Real Gross Domestic -0.8% (Q4 ’08 vs. Q4 ’07) N/A N/A -6.2% (Q4 ’08 vs. Q3 ’08) Product (GDP)4**

CPI, PPI, DPI, & GDP are tracked by the Bureau of Labor Statistics and the Bureau of Economic Analysis. For additional table background, please visit www.ihrsa.org/research *Not seasonally adjusted data **Seasonally adjusted data This brief analysis of the current economic environment and its impact on the fitness industry appears monthly in CBI. For more detailed data and further analysis, log on to www.ihrsa.org/research.

20 Club Business International | June 2009 | www.ihrsa.org

| News & Know How | News

Active-Aging

Club Brands Expand | Green Scene | Plusfit, for 50-plus members, makes its debut in Holland Going Green n the past, CBI has reported on the proliferation via ‘Baby Steps’ and growing popularity of health and fitness Ifacilities designed specifically, and exclusively, for the 50-plus cohort. Here in the U.S., the pioneers in this niche include Peoplefit, Nifty After Fifty, Avalon Woods for Mature Adults, and the AgeWell Personal Training Center. Recently, however, we learned that the concept has now made the leap to Europe. Last year, the husband-and-wife team of Dick and Coby Dujinhower opened Plusfit, a modest 2,153-square-foot facility for older users in Does- burg, Holland. They report that they’ve already sold half of the available memberships. Gail deLeede Plusfit features a fitness-assessment room, training area, Pilates studio, and a refreshment area, and has been set up to serve small groups By Jennifer H. McInerney of clientele, 5-15 people, at a given time. Personal Wouldn’t it be amazing if every club could convert all of its operations high-quality service is regarded as a key to to energy-efficient, earth-friendly alternatives with the snap of a finger? satisfying baby boomers. Well, for a number of reasons, that’s not usually possible. Instead, Gail deLeede, the cofounder and vice president of sales and marketing for ActiveXL Promotions, in Marietta, Georgia, suggests that club personnel take “baby steps” toward a greener future. A good first step? Eliminating the use of disposable water bottles in their facilities. Earlier this year, ActiveXL launched a new line of environmentally friendly reusable bottles, along with an industry-wide campaign, called “Save the World…One Bottle at a Time.” The stainless steel, aluminum, BPA-free polycarb bottles, which can be customized with a company’s logo, are 100% recyclable. In addition to creating a new revenue stream and brand recognition for clubs, the bottles also reduce waste and pollution. During the research and development phase, deLeede discovered Smart-card tracks 50-plus many disturbing facts about bottled water: because Americans recycle only about 23% of plastic bottles, eight out of 10, or an estimated 38 billion, become landfill waste and take more than 700 years to decompose. Plusfit members enjoy customized experiences— Also: more than 1.5 million barrels of oil are required to produce a year’s including complimentary fitness assessments, supply of bottled water—the equivalent of fueling 100,000 cars. blood-pressure screenings, and body-composition “These facts made me want to take action!” deLeede reports. tests—and a fully automated equipment system. One of her first customers was a country club that reduced its $40,000 They use “smart cards” containing their personal annual expenditure on Styrofoam cups by approximately $22,000—and training information with Milon cardiovascular realized a profit on the sale of personal water containers. and strength-training machines, which employ An added bonus is that ActiveXL is donating 5%-10% of profits electronic resistance. The cards also record mem- from the sale of its reusable bottles to EarthJustice, a nonprofit legal bers’ performance, which Plusfit staff members defense fund for the environment, based in Oakland, California. can then analyze using special software. Does deLeede, herself, drink out of a reusable bottle? Plusfit utilizes an online system to process “Absolutely! I cringe every time I’m at the gym and see members payments automatically and to generate automatic with disposal water bottles,” she replies. —| reminder letters for assessment services. To ensure

retention, club staff personally telephone members To share your green ideas, please contact [email protected]. who haven’t visited the club for two weeks. —|

22 Club Business International | June 2009 | www.ihrsa.org | News & Know How | First Person

CBI Spends 10 Minutes on the Line with

| Green Scene | Peter Stirling Benson Going Green via ‘Baby Steps’ hat is Fitness First Australia’s biggest challenge in this economy? What marketing initiatives are you planning? W What’s your outlook for growth? In what ways do you differ from your predecessor, Tony de Leede, as a CEO? What can industry leaders learn from executives who work in businesses outside the fitness industry?

Peter Stirling Benson is In this economy, our big challenge, really, is to group-fitness instructors. We have a very pas- Fitness First Australia’s communicate to members and prospects that sionate and energetic staff across the board. I’d new managing director. fitness is a necessity, not a luxury. The pressure consider all of these points to be key strengths. He’s held CEO positions is on the domestic budget, so it’s up to us to at Sydney-based British promote the message: What is one without We have 89 clubs and 340,000 members. Our Airways, Entertainment one’s health? revenues in 2008 were 18% above those in ’07, Channel TVI, Galileo, and we added 11 clubs. This year, we’re target- and Ticketek, and, as Irrespective of the changing external environ- ing a 9% revenue growth with seven new clubs, a result, brings a unique ment, we’re committing to a range of market- each site chosen for its convenience to the “ing initiatives as we grow our business. The public and offering world-class facilities. perspective to the fitness industry. first step is rebuilding our Website. We want prospective customers to have the ability to Compared to my predecessor, Tony de Leede, purchase a membership online, and we want to I’ll be more hands-on—not to be confused with use the Internet as a means of communicating micromanagement. I’ll get involved wherever I regularly with our existing members. Fitness see that additional support, advice, and can become viral—infectious—through online resources are needed. community networks; it should be something I’m very much a catalyst for change. I enjoy that’s talked about and explored. working with businesses that have an appetite We also want to expand our Fitschool program. to go to the next level. However, I’m also Part of Fitness First Australia’s vision is to play strongly opposed to change for change’s sake. our part in the community with respect to edu- I want to identify what we do well and preserve cating kids about the merits of fitness. We want that, while assessing our weaknesses and to help the community, starting with children, addressing them, always with an eye on exter- to develop a genuine understanding and appre- nal opportunities. ciation of fitness. I take a good look at the talent around me. As a In addition, we’re creating sales and marketing service business, we depend on quality people, programs at the club level that are designed and I like to get a natural blend of those who to tap into local residents, students, and busi- have industry experience and those who come nesses, segmenting the unique “sphere of from outside the industry to create an excep- influence” around a club and devising market- tional team. ing plans customized to local opportunities. I think any individual from any industry coming In Australia, more so than in any other market into a business has the opportunity to bring a in which Fitness First operates, we have a hard- different way of doing things and identifying .com won and unique leadership position. We enjoy a opportunities for improvement. Part of the relatively large number of members per club, magic of being effective is to listen to those To learn more about Peter Stirling Benson, log on to averaging around 4,000. I take particular pride who’ve grown up in the industry. It’s a question www.fitnessfirst.com.au in the capability of our personal trainers and of striking the right balance.” —|

www.ihrsa.org | June 2009 | Club Business International 23 Ann. CBI-April09 26/03/2009 13:40 Page 1

ALL RUBBER INLAID PLATFORMS

SURFACES: SPORT IMPACT • RAMFLEX

SURFACES MONDO INNOVATION BY DESIGN SPORT RUBBER SURFACES

INLAID

PLATFORM

Certified ISO 14001 OFFICIAL SPONSOR

Where the Games come to play 800 361 3747 [email protected] www.mondousa.com | News & Know How | On The Move

Club Openings

BSC Opens 26th Location Boston Sports Clubs (BSC) recently cut the grand- opening ribbon on its 26th facility in the Boston area, this one in Woburn, Massachusetts. The new 34,500-square-foot club features three group-exercise studios; strength and cardio areas; a four-lane lap pool; full-sized basketball court; BSC’s Sports Clubs for Kids programming; and more. BSC is operated by New York City-based Town Sports International (NASDAQ: CLUB), which owns and operates more than 135 New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs, and Philadelphia Sports Club, as well as three locations in Switzerland. —|

One2One in Two New States One2One BodyScapes recently opened new locations in Mamaroneck, New York, and Katy, Texas. With the addition of these two facilities—the first in either state— One2One BodyScapes now has 11 locations in New York, Texas, and throughout Massachusetts. With headquarters in Newton, Massachusetts, One2One Body- Scapes offers what it calls “boutique physical fitness in an intimate, one-on-one setting.” Founder Rob Boston Sports Clubs’ 26th debuts Shapiro plans on growing the chain to 150 facilities nationwide during the next five years. —|

Movers and Shakers Award-Winning

Les Mills Incites Zeal in New Zealand Les Mills International founder Phillip Mills has been named a “World Class New Zealander” by the Kea New Zealand Network and New Zealand Trade and Enterprise (NZTE), a government Bille Custer Dorvin Santangelo agency that promotes Houstonian Names Stone Creek Adds Custer, New Zealand business Shannon Bille Dorvin, and Santangelo and trade relations. Fitness Director Winning in the “New > Stone Creek Club & Spa, in Covington, Thinking” category, > The Houstonian Club, in Louisiana, has added three new staffers Kea and NZTE singled Houston, Texas, has named to its management team. Brett Custer, its Mills out as “one of Shannon Bille its new fitness new tennis director, is a former ATP Tour the pioneers of the director. She will be responsi- pro and a veteran coach. Randall Dorvin, international fitness ble for the fitness department, a personal trainer, manager, and colle- industry and a driving Phillip Mills which includes personal giate strength and conditioning coach, force behind the popu- training, the facility’s resident has been appointed athletic director. larization of the modern and main fitness centers, Katie Santangelo, who has member group-exercise experience.” Les Mills has 10 clubs nutrition, rock climbing, and services management expertise, has been in New Zealand, and offers group classes in approxi- senior programming. —| named member services director. —| mately 12,500 clubs in more than 70 countries. —|

www.ihrsa.org | June 2009 | Club Business International 25 | News & Know How | On The Move

Acquisitions

Titan Expands Territory to Nevada Club La Maison Supports Brain Tumor Research Titan Fitness, the McLean, Virginia, operator of clubs in North Club La Maison Health & Fitness, in Wayne, Pennsylvania, recently Carolina and Minnesota, has moved into the Nevada market conducted a “5 Days of Fitness” gift card promotion that raised with the purchase of two Gold’s Gyms, in Reno and Sparks. $1,660 for the American Brain Tumor Association (ABTA). For The acquisitions bring Titan’s total number of facilities to 16. every $15 gift card sold, the ABTA received a $5 donation (the The new clubs feature swimming pools, basketball courts, a remaining $10 went toward employee holiday bonuses). Staffers women’s workout area, kids’ club, tanning beds, juice bar, sold more than 330 cards. The promotion had special meaning to and other fitness amenities. the facility’s staff, as Club La Maison’s founder, Richard Sposato, According to the Washington Business Journal, the chain moved passed away due to a brain tumor in 1994. Founded in 1973, the forward with the Nevada acquisitions after a year of considering ABTA is a national, nonprofit organization dedicated to promoting 31 different deals that accounted for about 225 locations. In 2008, brain tumor research, and offering information and support to Titan, which is supported by WestView Capital Partners and brain tumor patients and their families. —| National City Equity Partners, announced an expedited plan to expand its presence to 60 Gold’s Gyms in the next five years. “We plan to build more locations in Nevada. Our strategy LifeCenter Plus Offers Adaptive Aquatics is to buy existing Gold’s Gyms, or competing health clubs, and Special Needs Workshop convert them to Gold’s,” asserts Aaron Lieberman, Titan’s chief development officer. —|

WAC Acquires San Francisco Tennis Western Athletic Clubs (WAC) has added yet another high- end facility to its portfolio with the San Francisco Tennis Club (SFTC). SFTC offers 12 outdoor and 12 indoor climate-controlled courts; weight and cardio areas; banquet rooms; and a wide range of tennis lessons and fitness classes. Some $2 million in renovations are slated for 2009, including the addition of DecoTurf on eight of the Special care at LifeCenter Plus tennis courts, and new locker rooms and shower facilities. LifeCenter Plus Health and Fitness Center, in Hudson, Ohio, WAC, headquartered recently hosted a two-day workshop featuring Jim Beeson, an in San Francisco, oper- Adaptive Aquatics Red Cross Water Safety instructor/trainer. ates nine upscale clubs WAC act: SF Tennis Club The workshop, attended by 22 water safety instructors and throughout California. —| 23 special needs children, was designed to teach swimming techniques to people with disabilities, ranging from children with autism to adults with disabilities and age-related challenges. Adaptive aquatics techniques incorporate individually designed programs with a small-group social element, and Public Service are geared toward developing improved coordination, strength, stamina, self-confidence, overall health, and increased social ACAC and Club Fit Celebrate Healthy Hearts skills. LifeCenter Plus is the first fitness/aquatics center in the state to offer an intensive workshop of this scope. In February, two IHRSA clubs celebrated Heart Healthy Month “For the past six years, we’ve had our own program for by bringing their own cardio messages to the public. ACAC disabled kids,” says Jim Clark, LifeCenter’s assistant general Fitness & Wellness, in Charlottesville, Virginia, held “Save a manager and aquatics director. “But the local area had such a Sweet Heart” workshops designed to educate the public about need that we’d end up with long waiting lists. Two years ago, we the symptoms of a heart attack and offer an overview of CPR/ started the process of getting Jim Beeson, aquatic coordinator AED lifesaving techniques. Club Fit, in Jefferson Valley, New and building administrator at the Collingwood Fitness Center York, sponsored several events, including a blood drive benefit- in Toledo, to help us present an adaptive aquatics program. We ting the Matthew Kull Foundation for Healing Lymphoma, which ended up with more than 20 people, some of whom drove three generated more than 50 pints of blood in just four hours. —| hours. It succeeded beyond my wildest dreams.” —|

26 Club Business International | June 2009 | www.ihrsa.org meetings spread-0609CBI:meetings spread-0609CBI 4/24/09 11:31 AM Page 1

IHRSA Meetings Preparing you for great accomplishments!

Plan to attend one or more upcoming IHRSA meetings and you will be prepared for great accomplishments. Each IHRSA meeting is designed to address specific needs and provide you with the tools to excel in discrete areas of expertise. For 28 years, IHRSA meetings have been synonymous with success.

21st ANNUAL IHRSA INSTITUTE FOR PROFESSIONAL 10th ANNUAL IHRSA / FITNESS BRASIL LATIN AMERICAN CLUB MANAGEMENT CONFERENCE & TRADE SHOW August 2-5, 2009 | Resort at Squaw Creek | Lake Tahoe, California, USA October 22-24, 2009 | São Paulo, Brazil | Transamérica Expo Center For twenty years, IHRSA has provided industry-leading education to thousand of The fitness industry is growing fast and setting precedents in Latin America . . . and the world fitness management professionals through the renowned IHRSA Institute. It is is taking notice. Join over 10,000 attendees and more than 130 trade show exhibitors in universally agreed that the education received at the IHRSA Institute pays beautiful São Paulo as we focus on ‘preparation’ that leads to resounding fitness success. professional dividends for years to come.

For 2009, we are pleased to present a new campus location and new Institute 9th ANNUAL IHRSA EUROPEAN CONGRESS features that represent the next generation of professional education. If you have October 22-25, 2009 | Dublin, Ireland attended the Institute in the past, you owe it to yourself to join us this year; it will be The European market remains one of the most vibrant, fluid markets in the world today. Join unlike any IHRSA Institute you have attended. If you have never attended the Insti- together with the movers and shakers in the European fitness community to strategize on how tute, this is your year. to grow, prosper, and influence the entire European community for the greater good.

The world has changed and the challenges have evolved. Let the IHRSA Institute prepare you to succeed in an increasingly complex world. 8th ANNUAL IHRSA ASIA-PACIFIC FORUM November 10-13, 2009 | Tokyo, Japan Who should attend the IHRSA Institute? The Japanese health club industry boasts at least three companies in multiple categories in the 2008 listing of the IHRSA Global Top 25, making Tokyo a perfect setting for the 2009 IHRSA You should strongly consider attending the IHRSA Institute if: Asia-Pacific Forum. Included in the event will be a tour of some the country's finest clubs, » You are new to the health club industry as a manager and/or owner which are run with a distinctive management and operational style that cannot be seen any- » You are the ‘second generation’ or ‘next generation’ of a family owned/ where else. Join us for an exciting and invigorating four days at this lively forum! operated business » You have been promoted from within to a new IHRSA 2010: 29th ANNUAL INTERNATIONAL management position CONVENTION & TRADE SHOW » You have managed one or more clubs for several years March 10-13, 2010 | San Diego, California USA | San Diego Convention Center » You are developing a new club IHRSA 2010 returns to San Diego for another spectacular Convention and Trade Show. With » You have purchased a fitness franchise and desire a a positive theme, 'The Future is You!', we will focus on moving beyond the economic struggles comprehensive industry perspective we have experienced and celebrate YOU, the individual who is truly at the core of what makes the fitness industry so successful. » You have attended the Institute in the past and want to be reenergized professionally TO LEARN MORE OR TO REGISTER sponsored by • Visit ihrsa.org/meetings • Call +1 617-951-0055.

International Health, Racquet & Sportsclub Association Seaport Center, 70 Fargo Street, Boston, MA 02210 USA meetings spread-0609CBI:meetings spread-0609CBI 4/24/09 11:31 AM Page 1

IHRSA Meetings Preparing you for great accomplishments!

International Health, Racquet & Sportsclub Association Seaport Center, 70 Fargo Street, Boston, MA 02210 USA Access Hollywood hostess Nancy O’Dell

| CBI Interview | Nancy O’Dell has joined forces with Augie’s Quest to promote ALS research, funding, and awareness

By Chris Mann Highlights » Pursuing Augie’s Quest CBI: You’ve long been active raising funds and awareness for several » Fighting MDA and ALS charities, but now you’re on a personal mission in your work with the » Celebrities for fitness Muscular Dystrophy Association (MDA) and its ALS Division. » O’Dell is Full of Life Nancy O’Dell: Yes, I’m very involved with MDA and ALS. I’m so glad that I met them—although I wish I’d never had to meet them. I became familiar with MDA because of my mom. She’d gone undiagnosed for about a year, and her voice was gone. We’d taken her from doctor to doctor, trying to figure out what was going on. None of them were able to diagnose her, so we decided that she should see a neurologist. She was diagnosed with ALS (amyotrophic lateral sclerosis, or Seven-time Emmy nominee Lou Gehrig’s disease) at UCLA’s MDA clinic. She passed away last June. Nancy O’Dell, 43, is perhaps The minute she was diagnosed, a representative from the MDA walked in and best known as the face of said, “We know you’ve been given this horrible diagnosis, but know that we’re here Access Hollywood, the nation- to answer any and all questions to help you through this. We’ll tell you what you need ally syndicated entertainment to know and what you need to do.” That’s so important when you get a diagnosis like news show she’s cohosted that, one that you’re unfamiliar with. You have so many questions: “What do we do? since 1996. She began her Where do we go? What kind of help will we need? What’s going to happen? How’s the career as a reporter and disease going to progress?” You’re at a complete loss. They were our No. 1 resource. anchor in her hometown of Myrtle Beach, South Carolina, CBI: You soon connected with fitness industry icon and ALS research pioneer and achieved national fame Augie Nieto. His ALS diagnosis illustrates the disease’s mysterious and insidi- by serving as, among others, ous nature: he’s embodied a healthy and fit lifestyle, and yet he was stricken a Today show and Dateline with ALS in 2005. How did you meet him and become involved with his efforts correspondent, awards show to raise another $18 million for ALS research in the next three years? red carpet interviewer, and cohost of the Miss USA and NO: Augie has done an incredible job reaching his initial fundraising goal of $18 million. I met him through MDA. I’d seen him on the Today show, and I’d read his book, Augie’s Miss Universe pageants. In Quest, right after my mom was diagnosed. I knew that he and the MDA were pioneers 2007, after her mother, Betty and were up on the latest technology and research. So I asked the MDA if they could Humphries, was diagnosed put me in touch with him. Mom was interested in getting a diaphragm pacer, and I with amyotrophic lateral scle- wanted to ask him about that, so I started e-mailing back and forth with his wife, rosis (ALS), also known as Lynne, and then Augie. Lou Gehrig’s disease, O’Dell Augie is the most positive person I’ve ever met. He told me he’s never been happier became involved with raising in his life because he feels like he’s helping so many people. What an amazing awareness about the disease. Derek Steele/BuzzFoto/FilmMagic/gettyimages statement to make, despite having this rapidly progressive and fatal disease. At this year’s IHRSA Interna- tional Convention and Trade Show, she hosted the annual CBI: What do Augie’s story and ongoing ALS genetic research tell us? Augie’s Bash celebration, NO: What his story tells us is that ALS can strike anybody, even the healthiest, which raises funds for the fittest individuals. There’s a strong need for people to learn more about ALS cure-driven Augie’s Quest because it seems like more and more people are developing it, probably because ALS research initiative. —| of all of the environmental toxins out there. There may be something in your body that makes you predisposed. If researchers can find the root cause, usually that’s a way to find a cure. So that’s what MDA is trying to be very instrumental in doing. >

www.ihrsa.org | June 2009 | Club Business International 31 | CBI Interview |

CBI: Tell us about hosting Augie’s has been great about letting me put mum of three times a week, and my Bash at the IHRSA convention. things on the show and on the Website knee is feeling better day by day. It What sort of response did you to raise awareness and money for was hard adding the rehab into my receive from attendees? MDA and ALS. full schedule, but I knew it was something that I needed to do to recover. NO: I was so honored to host Augie’s Fortunately, the exercises were Bash, and to meet so many genuinely CBI: You’re on the go a lot. Do you something I could take on the road nice people from the health club indus- belong to a health club, or do you with me. The doctors told me that try. Everyone was so welcoming. I think work out at home? my knee will be completely back to they felt the sadness my family and I NO: Honestly, I’m not a big gym-goer. I normal and I will be able to dance experienced seeing such a beloved prefer to work with a personal trainer and participate in all the sports I did person suffer. It’s always hard to hold in my home. That way, my 2-year-old before the injury… so maybe Dancing back the tears at an event such as that, daughter can join us if she wants to— With the Stars next season! and I wasn’t able to. And I think those she likes to watch and try to do some in attendance felt the appreciation I exercises. I don’t like running inside; I had for them being there to support like running outside. I do some stretches CBI: You’ve also been busy pro- the cause. out by my pool. moting your new book, Full of Life, about pregnancy. Is there any information about exercise in it? NO: Actually, there is—exercise was “Augie is the most positive person I’ve ever one of the questions I’d had while I was pregnant. A lot of the books don’t met. He told me he’s never been happier in tell you what you can and can’t do, his life because he feels like he’s helping so exercise-wise. As I put in my book, the No. 1 simple rule that my doctor told many people.” me—and I think it’s a great rule—is the “pregnancy rule.” He said, “What- ever you were doing before you were pregnant, you can continue to do while you’re pregnant, at least until you get CBI: Do you think celebrities have CBI: When traveling, do you ever to a point where you’re too big and can a responsibility to promote health- have a chance to use hotel gyms? no longer do it.” When I was pregnant, related issues and causes? NO: Yes, I do make use of hotel gyms. I did a lot of yoga, which is great, and NO: I’d think they would feel a responsi- That’s the exception, the one time I’ll swimming, which is wonderful. bility, and I’d hope they would use the go on the treadmill to run. I’ll also use opportunity to talk about the importance the hotel gym to do some crunches CBI: Finally, as you settle into of healthy lifestyles. When a celebrity and lift free weights to build my arm motherhood and continue to heal shows up at a charity event, then Access muscles. I don’t do a lot to work my from the loss of your mother, Hollywood is going to cover it. If they legs because I already work them with what did your mom’s life and her don’t, then we may not cover it. That’s my running regimen. struggle with ALS teach you about the way these shows are built. Celebri- living and giving with purpose? ties generate so much attention, and I CBI: Speaking of working your hope they appreciate the responsibility NO: To be in the moment, and to legs, we were disappointed to that goes along with fame. enjoy the moment. I made sure that hear that a knee injury prevented the time I spent with Mom was quality you from participating in last time. I think that when you’re facing CBI: Clearly, you have felt, and season’s Dancing With the Stars something like that, you should acted upon, that responsibility. celebrity dance-off! How’s your make sure you’re focused and in the recovery going? NO: Being on a nationally syndicated moment. Don’t ever take that time show, I felt compelled to do something NO: Thanks for your concern, first of for granted. And, now, I’m bound with MDA and ALS. To be able to give all! My recovery is going well. The and determined that we’ll raise back this way and raise awareness, and doctor said my meniscus was “shred- money and awareness so that no have a public forum to do so—Access ded;” I’d really done some damage to more families will ever have to go Hollywood has been very supportive. it. I had surgery for the two tears in through this. —| They’ve even formed their own team the meniscus of my knee in March. of walkers for the MDA Walk. My boss Then, I had physical therapy a mini- – Chris Mann, [email protected]

32 Club Business International | June 2009 | www.ihrsa.org All the Tools You Need To Manage Your Club

4LR@E3@OBBK %SBKQ 0LFKQgLCg3>IB "FIIFKD ->K>DBJBKQ !2 &OLKQ$BPH "RPFKBPP #EB@Hg)K 2BMLOQP

2BJLQB $LLO!@@BPP 0BOPLK>I QO>FKFKD

-BJ?BO /KIFKB 3BOSF@BP /KIFKB*LFKFKD "LLHFKD 0>MBOIBPP 3@EBARIFKD #LKQO>@QP

You donʼt need to use 3 or 4 vendors to run your club. You get it all from Twin Oaks.

Software: Billing: u Integrated touch-screen point-of-sale u Manages all payment options: EFT, statement & credit cards u Inventory and session tracking u Credit card account updater u Local and On-line booking u Complete returns integration u Comprehensive business reports u PCI DSS compliant u A/R management & QuickBooks® interface Member Services: u Digital paperless contracts u Delinquent accounts management u Guest register and tracking u Member retention marketing u Time clock module, commission and u Dedicated customer service rep personal training reports u Always friendly technicians u Easy key tag or ﬁ ngerprint recognition check-in SOFTWARE • BILLING • MEMBER SERVICES u 24/7/365 door access control Strong. Healthy. Growing. Tomorrow’s Solutions Today. u Integrated mail/e-mail to members/guests u Internet-enabled database replication Twin Oaks Software, 1463 Berlin Turnpike, Berlin, CT 06037 Phone 860.829.6000, Toll-free 866.278.6750, www.tosd.com u Free software & upgrades for billing clients By Stephen Wallenfels Drew Blakely, 2, peers out from the lobby window at the 2,000-square-foot Interactive Arena with obvious longing. The fact that the shock-absorbing Taraflex floor is imported from France, has a 98% rebound-accuracy rating for bouncing balls, and is infused with an antimicrobial shield that kills fungus on contact doesn’t matter to her. The carefully choreographed interactive video displays beamed onto three walls from multiple ceiling-mounted LCD projec- tors—operated by a bank of PCs running proprietary software designed for optimum visual impact and age-appropriate involvement—is appreciated on some level, but not her central focus at the moment. She likes the brightly colored activity stations of various shapes and configurations, but doesn’t care to com- ment on how each specifically addresses motor-skill development, balance, Y uth Revolution These two innovative brands are forcing us to rethink what we know about kids’ fitness

and coordination. All she knows is that kids are out there playing with their parents and having fun. They’re climbing ramps, crawling through tubes, and jumping on her personal favorite—the trampoline. Even though her face is still flushed and her blond hair a little bit sweaty from the 50-minute session she’s just finished, she seems more than ready to do it all over again. At two years old, Drew has been coming to the Great Play facility in Redmond, Wash- ington, once a week for one-and-a-half years. “She loves it here,” her mother, Kim, says. The observation is welcome, but unnecessary—Drew’s beaming smile says it all.

It wasn’t all that long ago that the words clubs and children rarely occurred in the same sentence. But, for a number of years now, there’s been a steady shift toward providing youngsters with programs, equipment, facilities, and, even, fitness-franchise brands designed to meet their specific needs. Today, driven by greater awareness about children’s health and increased concerns about the lack of it—particularly given epidemic childhood obesity—the trend is accelerating. Now, in addition to the kids’ Field House at Chelsea Piers, in New York City; Strive’s kidzSmart strength-training circuits; the O2 MAX club for teens in Santa Monica, California; and franchises such as Fitwize 4 Kids… Now we >

34 Club Business International | June 2009 | www.ihrsa.org Great Play, Stamford, Connecticut

www.ihrsa.org | June 2009 | Club Business International 35 Youth Revolution

have a new generation of entrepreneurs that’s bringing new ideas, technology, and business models, as well as a fresh passion, to the problem of keeping children active in an increasingly inactive world. Their vision seems destined to, at the very least, inform and, possibly, to transform the industry’s perspective on the children’s market.

Linxx to youth fitness Great Play, LLC, was launched in Stamford, Connecticut, in 2006 by A new generation cofounders Keith and Jyl Camhi. Today, there are two corporate locations, of entrepreneurs is in Stamford and in Scarsdale, New York, and one franchised operation, in bringing new ideas, Redmond, Washington, which opened one year ago. As anyone who’s been involved with the industry for a short while knows, Keith is one of its technology, and star entrepreneurs: the cofounder and chairman of FitLinxx, a Norwalk, business models to Connecticut, firm that delivers a wide range of technology-based fitness bear on the problem solutions worldwide. “We wanted to get into the kids’ fitness market and considered operating of childhood inactivity. an existing franchise, like a My Gym or a Gymboree,” he recalls, “but we felt the industry had grown a little stale relative to the emerging research and technologies. We were confident that, with my experience at FitLinxx and Jyl’s extensive marketing background at Microsoft, we could create a business model that would introduce innovation and energy to the sector and make it a whole lot better.” FitLinxx’s success at engaging exercisers is predicated on improving technique and providing ongoing encouragement, and, not surprisingly, the same approach is utilized by Great Play. “For instance,” Camhi explains, “the curriculum for older children includes six sports-skills programs—for www.stephenjaffe.com football, baseball, basketball, soccer, volleyball, and floor hockey. Staff teaches individual competence across 24 skills, all of which are geared toward developing proper technique and sport proficiency. To enhance the learning experience, proper techniques are demonstrated by the staff and displayed on big screens.” To make practice fun for young members, the video displays can be interactive, with features such as virtual bottles exploding when “hit” by a thrown ball. “We’re constantly building their skills and reinforcing their sense of success,” Camhi points out, “but the kids aren’t aware this is happening—all they know is that they’re having fun.” A Great Play site requires about 3,000 square feet and can function as a stand-alone facility or as part of a health club. “It’s about the size of three racquetball courts,” says Camhi. Fees vary per market. In Stamford/ Scarsdale, they include an annual initiation fee of $99 (often discounted to $49), plus $25 a week for one 50-minute class, plus open gym time. Typically, 300-500 kids are enrolled for each eight-week session, and there are an average of 15-18 in the gym at any given time. “Birthday parties are another important revenue stream and a great recruiting tool,” notes Camhi. “We project a picture of the birthday child on our big screen and surround them with a virtual stadium full of cheering fans. They really get the all-star treatment.” An average weekend has 100-150 kids participating in parties. At the corporate sites, Camhi reports strong results despite the turbulent economy, with 9.0% growth in EBITDAR (earnings before interest, taxes, depreciation, amortization, and rent). And Redmond franchisee Marie Max- well is also upbeat about her club’s prospects. “We opened right before the bad economy hit,” she reports, “but we’re already at 75% of projections.” “We’re providing a safe, healthy environment for kids ages six months to 12 years to play, develop motor skills, improve sports performance, and increase confidence and self-esteem,” says Camhi. “It’s a very happy Great Play taking off place to be.”

36 Club Business International | June 2009 | www.ihrsa.org SHOKK traverse wall, Montrose Sports Centre, Montrose, England

Kids in for a SHOKK options include the interactive Motivatrix MX10 Workout Jonathan Williams embarked on his current entrepre- Master, the SHOKK wireless dance mat system, and box- neurial endeavor in 1999, at age 23, with three essential ing, martial arts, branded cardio machines, FLT (Func- ingredients: an idea, a desk, and a telephone. A mere tional Lifting Technology) resistance training, interactive decade later, that idea—SHOKK, Ltd., which encompasses target walls, Vew-Do skateboard simulators, and a variety both owned-and-operated and franchised facilities—has of boot camps. Programs range from basic movement and emerged as a leading global brand in kids’ fitness. fitness to complex elite-sports training. Williams, now the CEO of SHOKK, was convinced that, A special feature is SHOKK Tactics, a Web-based CRM to succeed, SHOKK had to be “brand-focused,” delivering system that members use to record any of 150 activities, a product with a polished, professional look and feel, and earn points toward prizes, track their progress, and offering the same level of expertise, equipment, and pro- receive nutrition and other healthy lifestyle information. grams found in high-quality clubs for adults. His concept Kids access their account on-site using a biometric was not only viable: it has flourished. fingerprint scanner, or on the Web with a private user- “There are over 150 facilities in the U.K.,” he says. “All name and password. “The Tactics system is crucial to told, we have 200 gyms in 20 territories, including Central the growth of SHOKK,” insists Williams. “It’s popular Europe, Scandinavia, Australasia, the Middle East, and with the kids, and it teaches them about physical activity China.” The company’s clubs and branded programs can be and healthy lifestyles.” found in elite sports clubs, recreation centers, hospitals, pris- Depending on the number of programs offered, SHOKK ons, and even mobile vans. The first U.K.-based youth-fit- facilities can range in size from 1,500 square feet (mini- ness company to expand internationally, SHOKK made its mum) to 4,500 (average). While, similarly, membership U.S. debut in Anaheim, California, last October. Today, some fees vary depending upon location, size, and scope of the 175,000 kids are enrolled in its programs, and more than facility, they’re typically $20 to $150 per month; revenues, 250,000 have been “touched” by the SHOKK experience. correspondingly, run from $200,000 to $1 million a year. “Young people are very savvy consumers,” observes Powering up its franchise efforts, SHOKK recently Williams. “We listened carefully to what they wanted, and joined forces with the énergie Group, the leading fitness the result is a funky, enjoyable environment where kids franchiser in the U.K., to form SHOKK énergie. Williams ages 5-18 can have fun, meet friends, and be active.” Music, reports that approximately 10% of its current facilities technology, and movement combine to create experiences are operated under franchise agreements. —| that are motivating and endlessly creative. SHOKK exercise – Stephen Wallenfels, [email protected]

www.ihrsa.org | June 2009 | Club Business International 37 Youth Revolution Youth Fitness: Taking Care of Kids’ Health

As the health of our nation’s children continues to worsen, the club industry is taking an active role in changing the fitness landscape for kids. IHRSA associate members are there to meet the challenge head-on, as evidenced by the following examples:

American Fitness & Professionals exercises to sports activities and friendly competi- Association (AFPA) tion, building strength, endurance, and self esteem. The AFPA now offers the The program includes an instructor’s manual, Children’s Fitness Specialist program DVDs, marketing materials, exercise game Certification, which enables cards, collectors’ cards, and performance stickers. trainers to help kids make “The GRAVITYouth program utilizes strength and fitness a lifelong habit. The flexibility exercises that are provided in a delivery course provides a multidisci- style, tempo, and intensity tailored to the unique plinary approach to teaching capabilities and interests of each age group,” notes health-related fitness at the elementary school level, Tom Campanaro, the president and CEO of efi Sports and helps practitioners build successful programs Medicine. “And both workouts emphasize the ‘fun’ that will meet the challenging health demands factor. Kids are also intrigued by the GTS equipment caused by rising levels of type 2 diabetes, cardiovas- and enjoy mastering a new activity.” cular disease, cholesterol, and sedentary lifestyles Contact: www.efisportsmedicine.com, 800-541-4900 among youth. See our ad on page 81 “The program goes beyond exercise to promote healthy lifestyle choices and appropriate social behavior,” adds Mark Occhipinti, AFPA’s president Expresso Fitness and CEO. “It’s about giving kids the tools, skills, and Expresso’s family of interactive experience so that they can lead a physically active cycling systems offers virtual-real- life for the rest of their lives.” ity technology in both upright and recumbent stationary bikes—and, Contact: www.afpafitness.com, 609-978-7583 now, an upright bike designed spe- See our ad on page 76 cifically for children. Riders can steer and shift through more than efi Sports Medicine 30 realistic road tours and off-road efi Sports Medicine’s GRAVITYouth games, listen to music, or watch Series engages kids in active TV. Following their workouts, they can log on to learning, teaching them how and www.expresso.net to access their results. which muscles affect specific “Today’s kids live in a world of virtual reality and movements and functions. It social networks, and Expresso brings fitness to that features two age-specific, 30-min- world,” states Brian Button, CEO of Expresso Fitness. ute workouts: Secret Circuit, for “Today, Expresso Bikes are helping thousands of ages 7-11, uses an interactive card adults and young people get fit while having fun.” game to determine workout sequences and create Contact: www.expresso.com, 888-528-8589 progressions. Sports Circuit, for ages 12-15, links See our ad on page 52

38 Club Business International | June 2009 | www.ihrsa.org Gerstung Soft Play The key to Gerstung Fun Fitness Soft Play has introduced a new equipment for kids is its versatility. contained Basketball Arena for The Zip Track works arms and abs, active play in children’s areas that while the Glider becomes a leg press. don’t have the space or height for The Vortex acts as a sit-up machine, a real basketball court experience. and the We-Saw strengthens biceps The 6'6" W x 9'6" L x 12' H arena and triceps, employing the weight of offers realistic basketball play with one’s partner. The “Fit pump” works a regulation rim and backboard, legs and arms by pumping a disk up a ball holder, and mini-hoops within clear plastic tube. A complete or par- a durable three-sided enclosure. tial set-up, along with the addition of a few Jog n’ “Our traditional contained play systems offer climb- Shapes, becomes a circuit that can be changed easily ing, crawling, obstacle, and social play opportunities to create a variety of exercise environments. for children, but now the new Basketball Arena can “For 40 years, we’ve developed equipment and introduce additional opportunities for active play,” components that create fitness ‘playground’ circuits explains James Swintek, product manager. “The for 7-18-year-olds,” notes Executive Director Sieg- space-efficient, three-sided design can fit into almost fried Gerstung. “This workout offers so much fun that any club’s kids’ area as a standalone item or in kids don’t realize it’s a workout.” conjunction with a play system.” Contact: www.gerstung.com, 410-337-7781 Contact: www.softplay.com, 800-782-7529 See our ad on page 71 See our ad on page 69

Zumba Fitness Today, for every member, from the soccer Zumbatomic is a newly-branded kids’ fitness program from mom to the elite athlete, functional training Zumba. Zumbatomic’s choreog- is becoming the workout of choice, and free raphy breakdowns, personal weights are at the heart of these programs. development “games,” and youth-tailored cardio techniques are geared toward helping kids develop critical skills, such as coordination, discipline, confidence, and teamwork. Playtime “The philosophy behind Zumbatomic is to com- Playtime offers a range of inter- bine fitness with fun while raising self esteem— active soft play areas with principles that are crucial to a child’s overall positive themed designs that create a development,” asserts Alberto Perlman, cofounder great place for children to exer- and CEO of Zumba Fitness. “The savvy instructors cise while they learn. Playtime’s who become trained in Zumbatomic will bring added low-profile climbers, slides, and value to their offerings through our new and exciting crawl tunnels are geared toward kids’ fitness program.” the development of gross motor Contact: www.zumba.com, 954-925-3755 skills and confidence. Finish See our ad on page 27 —| materials are naturally antibac- terial, ensuring a healthy play environment. “Having a place where children can play while their parents work out is great,” observes Jeff Maerschalk, Playtime’s business development manager. “Play- time is ideal for clubs looking to acquire and retain members who have children. They can offer free or fee-based childcare.” Contact: www.ExperiencePlaytime.com, 303-662-0302 See our ad on page 65

www.ihrsa.org | June 2009 | Club Business International 39

Economic The Benefits (to Clubs) of Regular Exercise

What would it mean to your club? And what would it mean IHRSA’s newest to a corporate prospect that, given the recession, is desperately look- publication ing for ways to reduce expenses? closes sales … If you could convincingly demonstrate that, by offering fitness and wellness programs, they could slash their healthcare costs, with corporate improve employee morale and productivity, and enjoy a return on prospects investment (ROI) of as much as 6:1? Well, you can. IHRSA’s new publication, The Economic Benefits of Regular Exer- cise, sponsored by Cybex International, Inc., makes the case in a clear, concise, and compelling way. It was written by two industry insiders—Phil Wendel, the owner of the ACAC Fitness and Wellness Centers, in Charlottesville, Virginia, and Christine O’Neal-Thalwitz, ACAC’s group-exercise director—to make it as useful as possible when proposing wellness programs to companies. The adapted excerpt, which appears below, is just the beginning of the presentation that your sales representatives should be pitching today.

Inactivity: The Dilemma functioning and decreased quality of life, It’s impossible to put a price tag on the are immeasurable, but we intuitively value of good health, but we can, to understand their tremendous impact. some degree, quantify the toll that poor The medical community identifies traits health takes on our work lives: lost and lifestyle habits that increase the likeli- wages, reduced productivity, time away hood of certain diseases and conditions. from work, and medical costs. Other Some risk factors are beyond our control consequences of illness, such as reduced (e.g., age, gender, ethnicity, and family history), while others are modifiable (e.g., physical activity, weight, cholesterol, blood pressure, and smoking). The more risk factors, the greater the chance of developing disease. >

www.ihrsa.org | June 2009 | Club Business International 41 The Economic Benefits (to Clubs) of Regular Exercise

Obesity, diabetes, heart disease, high blood broad spectrum antibiotic, exercise can improve pressure, and cancer are associated with a variety of conditions, and its preventive value long-term lifestyle behaviors, such as physical is even greater. inactivity, poor diet, smoking, and excessive Studies show that modest investments in alcohol consumption. As these lifestyle dis- disease prevention can yield considerable eases ravage the American population, the results. A review of evidence-based studies by economic burden is apparent. Individuals the New York Academy of Medicine, in New are paying more out of pocket for medical York City, found that an annual investment of treatment and prescriptions than ever before. $10 per person in programs that increase Employers are feeling the effect of skyrocket- physical activity, improve nutrition, or break ing healthcare costs and reduced productivity smoking habits can provide a return of $5.60

rs.qxp:Layout 1 2/25/09 10:32 AM Page C1 EconomicBeneCove due to illness. for every dollar invested within five years. It Demand for medical services and their rising was estimated that, if such programs were costs are responsible for the greatest increases instituted widely, Medicare could save more in spending. More than half of all Americans than $5 billion, Medicaid could save more than $1.9 billion, and private payers could save more than $9 billion. And these figures don’t Modest investments in disease include gains achieved in worker productivity, of The Economic Benefits prevention can yield major results. reduced absenteeism from work and school, REGULAR EXERCISE and enhanced quality of life. Recognizing this, more companies are Brought to you by offering wellness programs than ever before. now suffer from one or more chronic condi- According to a recent study, 57% of larger tions. The cost of diagnosing and treating them companies (more than 500 employees) and accounts for more than 75% of the nation’s 16% of smaller companies (fewer than 500 annual healthcare costs. employees) offer some type of fitness and With the prevalence of chronic disease in wellness incentive. The return on investment the U.S., employers are feeling the impact of among companies that offer such benefits healthcare costs and lost productivity due to varies depending on the type of program and absenteeism, disability, and presenteeism participation. Researchers have documented (i.e., sick at work). Illness and injury associated returns of anywhere from $1.49 to $13 for with an unhealthy lifestyle and modifiable risk every dollar invested in employee wellness. factors can account for 25% of corporate health- While there’s no single, simple solution to care expenditures. the nation’s growing health crisis, it’s clear that most chronic diseases can be prevented Exercise: The Answer or improved with regular exercise. Rather Research conducted over the past 20 years than seeking out costly cures, we need to act on leaves no doubt that exercise is an effective the knowledge that exercise is a powerful, strategy to fight the effects of many adverse affordable, and accessible form of medicine. health conditions. While advances in the diag- It’s staggering to think that, if all physically nosis and treatment of illness in the U.S. are inactive Americans were to begin exercising, critical, working proactively to thwart disease is we, as a nation, could realize a savings of $77 both practical and economical. Much like a billion in direct medical costs each year. —|

Corporate Clout Strategic Disease Prevention Programs: Return on Investment of $10 Per Person/Year To order IHRSA’s new publication, The Economic Benefits of Regular Exercise, please National Estimates log on to www.ihrsastore.com. Each order 1 – 2 years 5 years 10 – 20 years includes 100 attractive brochures plus a special guide that showcases corporate U.S. Total $2.8 million $16.5 million $18.5 million wellness program best-practices. —| ROI .96 : 1 5.6 : 1 6.2 : 1

Note: When ROI equals 0, the cost of the program pays for itself. When ROI is greater than 0, then the program is producing savings that exceed the cost of the program.

42 Club Business International | June 2009 | www.ihrsa.org Strategic Disease Prevention Programs: Return on Investment of $10 Per Person/Year

National Estimates

1 – 2 years 5 years 10 – 20 years

U.S. Total $2.8 million $16.5 million $18.5 million

ROI .96 : 1 5.6 : 1 6.2 : 1 44 Club Business International | June 2009 | www.ihrsa.org While other exercise trends come and go, the use of barbells and Free dumbbells remains strong Weights’ Ageless Appeal By Jon Feld

Predating health clubs and every piece of equipment inside them, free weights hear- ken back to the 2nd century A.D. in Greece. While we’ve seen a number of exercise trends come and go since then, free weights remain not just a constant, but a critical element in nearly every fitness facility. Statistics from both IHRSA and the IDEA Health and Fitness Association confirm this fact. The IHRSA Profiles of Success 2008 ranks free weights as No. 1 among the “Most Commonly Offered Facilities,” with more than 85% of clubs reporting that they have them. Similarly, the 2008 IDEA Programs & Equipment Survey puts barbells and dumbbells among the top three in its “Most Frequently Offered Equipment” category, with 87% of all respondents offering this equipment. “In addition, 40% of respondents report that they think usage is growing, and another 56% say their use is stable,” notes Sandy Todd Webster, the editor-in-chief of the IDEA Fitness Journal. “That’s a very strong testament from fitness managers that free weights are useful, in demand by their customers, and here to stay.”

Laying a foundation Free weights have maintained their status as a fundamental aspect of clubs because of Ptheir incredible versatility. While barbells, dumbbells, and kettlebells primarily drew heavy lifters in the early 1960s, today they work for populations across the board. As an introductory tool, free weights are simply a natural fit. “Most people have seen dumbbells before. Free weights are a familiar sight that don’t intimidate new members or the deconditioned,” observes Justin Price, the owner of Biomechanics, a personal training/corrective exercise studio in San Diego, California. “In addition, they offer an intrinsic sense of motivation. You feel free weights working as soon as you pick them up, which creates an automatic feedback loop that makes people feel positive about what they’re doing.” >

www.ihrsa.org | June 2009 | Club Business International 45 Free Weights’ Ageless Appeal

Tamyra Burgarin, the personal training manager at Equinox Fitness Clubs in San Francisco, sees free weights as a “gateway” fitness tool. “For beginners,” she says, “the free weight is introduced as a progres- sion from body weight, making it the next step toward something more difficult in terms of both strength training and the club environment.” In addition to being a door-opener for new members or those coming back to clubs after a long absence, free weights perform truly unique functions, engaging the senses of balance and stability to activate muscles in ways that machines simply can’t. For example, strength-training machines utilize variable resistance, which changes throughout a joint’s range of motion (ROM). Because free weights keep resistance constant throughout the ROM, they provide stimulus to weak joints. In addition, movements using free weights occur in a three-dimensional plane, while most weight machines allow movement only in a single plane. With machines, the movement is guided, so only the major muscles required to perform the movement are used. Using free weights, the added task of balancing the weights in the three-dimensional plane recruits other functional muscles that machines don’t call on. “Resistance-training machines typically allow the user to direct a large volume of training to specific muscle groups in order to enhance muscular strength or endurance in those specific areas,” explains Jay Dawes, the director of education at the National Strength and Conditioning Association (NSCA). “While this may be fine for improving ‘Double your general fitness, it may not necessarily yield the great- power’ at Equinox est transfer of training to ‘real-world activities’ because these movements often emphasize force production in a fixed-plane or artificially stabilized environment. Because seats, pads, and fixed Exercise trends may come and go, lever arms reduce the need for stability “but free weights remain a critical and force reduction, they’re not considered to be ‘functional’ component at virtually every club. in terms of performance- ” related endeavors.” Exercise (ACE), characterizes functional training this way: “In many respects, functional strength Giving form training should be thought of in terms of a move- to function ment continuum. As humans, we perform a wide Today, for every mem- range of movement activities, such as walking, ber—from the soccer jogging, running, sprinting, jumping, lifting, push- mom to the elite athlete— ing, pulling, bending, twisting, turning, standing, functional training is starting, stopping, climbing, and lunging. All of becoming the workout of these activities involve smooth, rhythmic motions choice, and free weights in the three cardinal planes of movement—sagital, are at the heart of these frontal, and transverse. Training to improve programs. Dr. Cedric Bry- functional strength involves more than simply ant, the chief science officer increasing the force-producing capability of a mus- at the American Council on cle or group of muscles.”

46 Club Business International | June 2009 | www.ihrsa.org It’s Even Better in Groups!

Beyond personal applications, free weights are becoming increasingly prevalent in group-exercise classes. In fact, the 2008 IDEA Programs & Equipment Survey found that strength training in groups, choreographed to music, ranked ninth on the list of the “Top 10 Programs With Growth Potential.” Nearly half (47%) of IDEA member facilities offer group programming with free weights, and, of that group, 61% expect it to grow. Many of these strength-training programs rely on free weights, resistance tubing, and weighted bars. Part of that growth, says Mike Campe- telle, the director of sales at Body Training Systems (BTS), based in Marietta, Georgia, has been prompted by the change in overall demographics. “Club members are much more focused on sleek, trim, healthy images, not just bodybuilding,” he opines. “As functional strength grows in importance, it’s only natural that free weights, which anchor functional training, would be utilized even more in the increasingly popular medium of group exercise.” BTS offers two group classes geared specifically to free-weight use: Group Power and Group Active. At Fitness Quest 10, a multipurpose Exercise trends may come and go, “Functional training embodies the idea that what you do in the gym reflects your ability to be better at what you do facility in San Diego, California, members but free weights remain a critical physically in your daily life,” says Burgarin “How often are you have the opportunity to enroll in the club’s component at virtually every club. pulling on a cable at home? Probably not as often as you pick TD (Total Development) Functional Fitness up a five-pound box from a table. To move freely in all planes class. During the session, 15-20 people ” of motion, and rely on your body to compensate and correct move among different stations for an hour, your movement, you need to make use of free weights. They enjoying a high-intensity, full-body work- help you to mimic more of what you do in real life.” out. “The stations typically involve several In short, free weights in functional training allow the user free-weight exercises to challenge the to better replicate “real-world” movements. They require the participants fully, and the loads are easily individual to move in multiple planes of motion and control changed to accommodate the variety of momentum, inertia, and gravity. These types of exercises require fitness levels that we have in these classes,” the user to effectively stabilize, produce, reduce, redirect, and reports owner Todd Durkin. “Club mem- transfer forces from the ground up through the kinetic chain, bers are eager to be challenged, and the which is critical in almost any activity involving movement. use of dumbbells and barbells, in addition Regardless of the latest trend or demographic market needs, to other modalities and tools, allows them it appears that free weights always have, and will continue to to remain motivated, challenged, and have, a major role to play in clubs worldwide. Why? “What we F excited about group classes.” —| need to do in life as humans won’t change, and the support that free weights offer is integral to that,” suggests Bryant. —|

www.ihrsa.org | June 2009 | Club Business International 47 Free Weights’ Ageless Appeal

Setting the Ironclad Standard At the heart of every club is one heavy favorite: free weights. Functional, yet versatile, these pieces have proven staying power. The following IHRSA associates offer a brief glimpse of the breadth and depth that this age-old category offers:

CYBEX Hampton Fitness CYBEX free-weight equipment now Hampton’s Gel-Pump-System was created offers lines and styling that comple- for group-exercise classes. Polyurethane- ment its entire range of strength encased plates with stainless steel hubs products. While the equipment was make the weights easy to slide on and off the designed to be aesthetically pleasing, bar, and the strategically placed, color-coded it’s also intended to appeal to a wide urethane grips help take the guess-work out variety of users, and it’s built to last. of positioning users’ hands during workouts. The CYBEX collaborates with Power Lift, system is available in 20-bar sets with a rack, and is which manufactures heavy-duty free- backed by a five-year warranty. weight equipment, Olympic lifting platforms, and “Club owners today are frustrated with having to athletic-based training equipment. replace their group-exercise products within the first “Superior free weights begin with exercise sci- year of operation,” observes Robert Hornbuckle, vice ence, and CYBEX has a thorough understanding of president of Hampton Fitness. “The Gel-Pump-Sys- the mechanics of the human body,” asserts Ray tem design offers the longevity that club owners Giannelli, senior vice president of research and expect and the aesthetics that club members crave.” development. “Optimized positioning, adjustments Contact: www.hamptonfit.com, 877-339-9733 for a better fit, and secure bar-catches create a safe See our ad on page 14 and effective free-weight solution.” Contact: www.cybexintl.com, 774-324-8000 Iron Grip Barbell Company See our ad on the Inside front cover and page 1 Iron Grip designs safety and durability into its urethane-encased free weights. It GP Industries press-fits a solid steel handle into a solid The GP Industries Commercial Series steel head under extreme pressure, and offers solid-head urethane dumbbells then welds the joint for added stability. To and barbells, Olympic weight plates, ensure that the weight markings never and related components built for high rub off or come loose, the company per- usage levels in fitness centers. Among manently engraves the heads, rather than using stick- its newest offerings are urethane-coated dumbbell ers. The dumbbells and plates feature multisided heads handles and U.S.-made cable attachments, which to prevent them from rolling dangerously in a facility. also incorporate GP’s proprietary bonded urethane “When choosing a free-weight supplier, it’s impor- grip. GP developed its new grip system in conjunc- tant to know how their equipment is made,” notes tion with Hogue Grips, the world’s largest handgun Michael Rojas, Iron Grip’s president. “We manufacture grip manufacturer. our line onsite, in our own facility, and can ensure “Enhanced technology, vigorous testing, and that everything in the manufacturing process is care- strict quality control ensure that our products fully controlled.” exceed customer expectations,” says Arthur Gutier- rez, vice president of sales and marketing. “GP Contact: www.irongrip.com, 800-664-4766 products are designed to offer maximum reliability, See our ad on page 11 durability, and performance.” Ivanko Barbell Contact: www.gpindinc.com, 805-227-6565 Ivanko’s “chem-fused” bonding, which joins the ure- See our ad on page 57 thane to the core, creates a stronger union than

48 Club Business International | June 2009 | www.ihrsa.org typical urethane coatings provide. In addi- SPRI Products, Inc. tion, the company uses a half-inch urethane SPRI Jelly Bells aerobic dumbbells are con- coating, a thicker coating than the norm. To structed of attractive Gel-Grip urethane that attach the dumbbell head, Ivanko uses a provides a high level of comfort and durability. proprietary fastening system—rather than Jelly Bells come in 2.5-pound increments, welding—for greater longevity. from 2.5 pounds to 15 pounds, and half sizes “Putting your logo on your plates and are color-coded—in green, yellow, blue, dumbbells is one of the best ways to gain orange, and red—for easy identification. recognition and brand-reinforcement of your club,” “Offering free weights, such as the Jelly says Chet Groskreutz, Ivanko’s vice president. “The Bells, is a perfect complement to the rest of the SPRI colored urethane we can inlay into the plates and line,” says Marketing Manager Adam Zwyer. “Using dumbbells will never fade or fall off and any color can weights along with rubber resistance in training be duplicated.” sessions not only allows for versatility in training, but Contact: www.ivankobarbell.com, 310-514-1155 also keeps it new and fun for clients.” See our ad on page 19 Contact: www.spri.com, 800-222-7774 See our ad on page 66 Life Fitness The Life Fitness Signature Series Benches and Star Trac Racks offer elegance and superior industrial Star Trac’s Max Rack, a specialty rack, is design to complement the company’s Life designed to bridge the gap between the Fitness Signature Series equipment and Life safety of a Smith Machine and the freedom of Fitness Cable Motion Series strength-training Olympic-bar weight training. Its “3D” design products. The line enables buyers to choose from allows the bar to travel up and down as well a total of 56 different strength-training pieces, as forward and backward, while maintaining all with the same standards of performance, side-to-side stability, enabling the user to function, and aesthetics. move in two planes for dynamic exercises. “Facility owners have told us that well-designed, “Star Trac continues to expand its strength equip- attractive equipment appeals to people who’ve never ment options with innovative patent-designed products, stepped into a strength-training area before,” states such as the Max Rack, offering a unique, one-of-a-kind Matt Brennand, senior brand manager of strength prod- user experience,” says Jeff Dilts, Star Trac’s commer- ucts for Life Fitness. “This line of benches and racks cial strength and spinning product manager. “Our com- coordinates with other Life Fitness equipment and will pany is focused on providing a wide variety of change the way people look at the free-weight area.” free-weight options to meet the changing needs of a Contact: www.lifefitness.com, 800-634-8637 diverse client base.” See our ad on page 9 Contact: www.startrac.com, 800-228-6635 See our ad on page 5 Matrix Fitness Systems The 17 units in Matrix Fitness Systems’ UMAX Strength Free Weight Series were designed for UMAX offers an extensive line of free-weight maximum durability, stability, comfort, and products, including urethane barbells, dumb- ease of use. Each unit boasts a number of bells, Olympic plates, and beauty and aerobic appealing features, including: Ergo Form bells, as well as Olympic bars and cable cushions for added comfort; Polarized Titanium attachments. The company boasts a host powder-coating with a second clear-coat finish, of patented or patent-pending features, which provides long-lasting aesthetics; and inte- including ones for Dual-Lock, Dura-Edge, Multi-Lock, grated wheels on select benches for easier move- 3D-Rotation, King-Collar, and Grip Plate Design. ment around commercial facilities. “We pride ourselves on being able to provide high- “Matrix Fitness Systems’ free-weight products quality products at a moderate price, conscientious provide customer-driven features. We realize that service, and some of the shortest lead times in the durability, comfort, and ease of use are essential char- industry,” reports Simon Cao, the president of UMAX. acteristics that are required to meet the demands of a “In some cases, we’ve helped clubs by shipping urgent commercial fitness facility,” observes Michael Benso, orders in just two days, and our custom-logo-order Matrix’s product manager for commercial strength. lead time is only 3-6 weeks.” Contact: www.matrixfitness.com, 866-693-4863 Contact: www.umaxstrength.com, 888-851-8989 See our ad on french gate cover See our ad on page 59 —|

www.ihrsa.org | June 2009 | Club Business International 49 GP spread-0609CBI:GP spread-0409CBI 4/23/09 8:26 AM Page 1

IHRSA GROUP PURCHASING 101: We have arranged for substantial discounts with more than 20 key companies and are adding new vendors all the time. Save on items you use on a daily basis like payroll companies, office supplies, printing, and retail items. The benefits? Ah-ha! • It’s free! • Free newsletters announce new vendors, feature products and “hot deals” of the month. This is the moment you discover the • Some vendors extend their discounts to your employees, which you can use in your employee value of IHRSA Group Purchasing. benefit package. • It will significantly reduce your purchasing costs on items that are essential to your club’s operations. • It can impact your bottom line, and that’s more important than ever. CURRENT GROUP PURCHASING VENDORS

ADMINISTRATIVE HOUSEKEEPING INSURANCE SUPPLIES & SERVICES Save hundreds, even thousands, just by changing the way you think about purchasing . . . to IHRSA Group Our initial proposal from Purchasing. That’s all it takes and you’ll start saving PrimePay offered a savings immediately on a variety of products and services that “ you use every day in your club. of over $200 per month! The transition was smooth and SALES & MARKETING That’s the power of IHRSA Group Purchasing! the support staff at PrimePay UTILITIES Imagine saving an average of up to 25% off on cleaning was extremely helpful. We products, payroll, office supplies and more. Now more than ever, powerful savings on locker room amenities, have been very pleased with cleaning supplies and insurance can actually help you all the support and full range to manage this tough economy. of services that PrimePay Ah-ha! offers. I am more than happy to recommend PrimePay as I This is the moment when it makes real sense. With START SAVING NOW — IT’S EASY! IHRSA’s Group Purchasing Program, we find the now feel I have a payroll savings for you. You just need to take advantage of Visit www.ihrsa.org/grouppurchasing and take a look at the vendors IHRSA has engaged on your behalf. company that shows interest Contact those vendors, let them know you’re an IHRSA member and place your order. Reap the rewards them. It’s that simple. in us. Again, IHRSA has of instant savings (or perhaps found income)! TO LEARN MORE provided a great benefit. You’ve known for years that IHRSA’s Group Purchasing Program can offer you a wealth of savings. Ah-ha Visit us online at www.ihrsa.org/grouppurchasing, . . . now you know how to make it work for you! call 800.228.4772 or email, [email protected]. Lorinda Drake Crow The Belmont Athletic Club ” To learn more, visit us online at www.ihrsa.org/grouppurchasing, Long Beach, California call 800.228.4772 or email, [email protected]. GP spread-0609CBI:GP spread-0409CBI 4/23/09 8:26 AM Page 1

Innovations What’s New 55 | FIT Extra 61

Company, list product name. —|

Motionsoft, Biometric Check-In, eClubLogic. —|

Photo sponsored by Motionsoft

www.ihrsa.org | JUNE 2009 | Club Business International 53 Go Figure » | Innovations | What’s New

Matrix Fitness Systems Expresso Fitness Corporation » Johnson Health Tech North America, Inc., has » Expresso Fitness Corporation, created the Matrix 1 Series, a new value-priced an exergaming pioneer and cardiovascular product line that’s ideal for health developer of the first Web-enabled clubs with light traffic. Included are the T1x , T1xe, cardio bike, premiered its new T3x, and T3xe treadmills; U1x upright cycle; youth exercise bike at the recent R1x recumbent cycle; and E1x elliptical. The IHRSA Annual International treadmills boast a space-efficient design, along Convention and Trade Show. The with the Ultimate Deck System, which absorbs Expresso S3 Upright Youth Bike impact and provides 25,000 miles of mainte- No. 1 cardio from Matrix is a commercial-grade cardio nance-free performance. The T1xe also offers cycle designed specifically to Expresso S3 Youth Bike an integrated 7" LCD screen with Vista Clear Television technology. promote physical fitness and The bikes and elliptical are self-powered and feature a 7" backlit combat obesity among middle-school-aged children. graphic LCD console; the units’ intuitive controls appeal to users of This age-appropriate model offers the same user- all experience levels. For more information, contact the company at friendly features of the company’s new S3 upright and 1600 Landmark Drive, Cottage Grove, WI 53527; 866-693-4863; recumbent bike line, including a premium computer www.matrixfitness.com. —| system, advanced drive train, and comfortable seat. Plus, it can sync up with all of Expresso’s upright and recumbent bikes so that youth riders can race a parent, teacher, or trainer, creating a unique and fun exercise experience. For more information, contact the company at 435 Lakeside Drive, Sunnyvale, CA 94085; 888-528-8589; 408-636-2200; www.expressofitness.com. —|

Human Kinetics » Attention, club managers! Human Kinetics has just released Recreation Facility Management: Neat TRX by Design, Development, Operations, Fitness Anywhere and Utilization. This 312-page book presents a basic understanding of recreation facilities Fitness Anywhere, Inc. and the duties required of a facility manager. It offers a practical » Fitness Anywhere, Inc., has released the TRX Group Suspension introduction to facility design, management, and Training Course, a one-day workshop that educates fitness profession- maintenance for various types of operations, including als about the fundamentals of TRX Suspension Training. Suspension recreation centers, water parks and pools, playgrounds, training enables individuals to utilize their bodyweight and gravity to parks, fitness centers, sports complexes, and resorts. create variable resistance and perform hundreds of ground-based Contents include an examination of safety and »exercises, ranging from gentle rehabilitation to high-performance security, scheduling, maintenance, and emergencies, training. The course teaches group fitness instructors, personal train- along with coverage of national industry standards ers, and health club personnel how to incorporate the TRX system for and guidelines for these types of facilities. Access all fitness levels in a group-training format. “Fitness professionals to an online student resource (OSR), which contains learn two group class formats, cueing points, and exercise progres- learning activities and worksheets, can help readers sions for the entire body,” explains Fraser Quelch, the head coach and amplify their understanding. For more information, director of training and development for Fitness Anywhere. For more contact the company at 1607 N. Market St., Champaign, information, contact the company at 1660 Pacific Ave., San Francisco, IL 61820; 800-747-4457; 217-351-5076; —| CA 94109; 888-878-5348; 415-655-4740; www.fitnessanywhere.com. www.humankinetics.com. —|

www.ihrsa.org | JUNE 2009 | Club Business International 55 | Innovations | What’s New

Power Plate North America » Power Plate North America reports that Chicago’s East Bank Club has increased its overall training revenue by 10% by implementing Power Plate vibration-training programs. The club, which is in its first year of offering the vibration- »training programs, has achieved this impressive upsurge as a result of conducting 1,800 group classes and more than 1,000 one-on-one sessions. “Power Plate training has brought new members to our club, and opened the door to small group personal training in a way that hadn’t been previously tapped into,” explains Gretchen Collins, the director of fitness at East Bank Club. East Bank is one of the first facilities to roll out a comprehensive Power Plate vibration-training program, supported with intensive staff training and devoted in-club marketing. For more information, contact the company at 17900 Vo Karman, Suite 125, Irvine, CA 92614; 877-877-5283; 949-863-1737; www.powerplate.com. —| Power Plate shakes up East Bank

OPTP X-Force » For individuals who sit for long periods of time, the Back Vitalizer from OPTP is an ideal solution. It’s an adjustable, multifunctional, air-filled pillow that acts as a posture-positioning wedge and lumbar support in a seated position. It activates the deep stabilizing muscles of the spine, much like a stability ball. When the user lies down, the Back Vitalizer » X-Force has introduced an helps in decompression of the lower spinal discs and nerves; when the innovative new method for user is standing, the device serves as a balance trainer and helps negative, or eccentric, training. Back Vitalizer facilitate 360-degree motion of the feet. Measuring 16"x12", the by OPTP Its patented machines feature Back Vitalizer is handcrafted of premium, biodegradable, polyurethane- a radically different construction coated nylon, and has adjustable inflation to control the level of support. For more information, utilizing a unique weight stack contact the company at 3800 Annapolis Lane, #165, Minneapolis, MN 55447; 800-367-7393; that tilts automatically when 763-553-0452; www.optp.com. —| exercisers change from positive to negative motion. As a result, the resistance increases significantly in the Paramount Fitness Corporation negative phase, which helps » Paramount Fitness Corporation has developed the innovative XL2 Strength exercisers to stay challenged Training Circuit to meet the performance, reliability, and budget demands to improve strength and build of commercial health clubs. This comprehensive, space-efficient, 16-piece muscles. The sensation of conditioning system offers advanced engineering features, including a training is the same as with a low-profile, contemporary design with fully enclosed weight stacks and standard selectorized machine, premium, contoured pads; intuitive exercise adjustments; and precise with no jerky or artificial biomechanics. The XL2 includes full-color, step-by-step, illustrated movements. For more infor- exercise instruction and height-adjustment guides, easy pad adjustments mation, contact the company for accurate positioning, convenient weight stack access, and low starting at Danarövägen 28, 182 56 Paramount’s XL2 line resistances. “With the XL2, we established new benchmarks for value- Danderyd-Stockholm, Sweden; engineered styling, biomechanics, ergonomics, and overall user experience,” notes Jim McIntyre, +46-7052–777-99; +46-7062- the vice president of sales and marketing at Paramount. For more information, contact the 707-99; www.x-force.se. —| company at 6450 E. Bandini Blvd., Los Angeles, CA 90040-3185; 800-721-2121; 323-721-2121; www.paramountfitness.com. —|

56 Club Business International | JUNE 2009 | www.ihrsa.org | Innovations | What’s New

Personal Training on the Net » The Certificate in Health and Fitness Management is the latest online education product from PTonthenet. This valuable resource provides health clubs and fitness professionals with the tools and credentials they need to develop their staff and improve member-retention rates. Written by industry veterans Robert Cappuccio, Bob Esquerre, and Nic Jarvis, this 13-week program has a modular structure that covers such topics as goal-setting, business development, customer-relationship management, team-building, leadership, influencing skills, and change management. Upon successful completion of the initial program, participants receive three updates; after 12 months, they undertake a final written PTonthenet course exam to receive their certificate. For more information, contact the company at 7950 E. Prentice Ave., Ste. 205, Greenwood Village, CO 80111; 720-489-0294; www.ptonthenet.com. —|

RealRyder International, LLC » The new ABF8 indoor cycle from RealRyder International, LLC, can tilt, turn, and bank just like an outdoor road bike. Its patent- RealRyder on ABF8 pending Core- Balance technology features a unique, articulating frame that enables users to ride fluidly in three dimensions. This facilitates a more effective, five-in-one workout: legs, upper body, core muscles, balance, and cardiovascular endurance. A dual-density, premium saddle with an anatomic cutout provides stability and cushioning; a versatile pedal design accommodates cleat and athletic shoes; and sweat-resistant handlebars provide comfort and a variety of hand positions. The heavy-duty steel frame includes a two-stage rust-prevention treatment for long-term, maintenance-free performance. For more information, contact the company at 3200 Airport Ave., Ste. 21, Santa Monica, CA 90405; 310-398-4040; www.realryder.com. —|

www.ihrsa.org | JUNE 2009 | Club Business International 57 | Innovations | What’s New

Power Systems, Inc. » With its newly upgraded design, Power Systems’ all-steel Power Wagon now has a load capacity of 1,100 pounds, as well as an extra-large open bed with a removable inlay for transport of all types of training equipment. Now equipped with large »13" all-terrain tires, the Power Wagon is more manageable for pulling heavy loads; its rack-and-pinion steering simplifies maneuvering through doorways and around obstacles. Side rails now have locking cotter pins, so they can be lowered or removed quickly, and the 36" handle shaft transforms to a hitch with the removable 12" handle. Measuring 47" L x 30" W x 23" H, the black wagon weighs 88 pounds. For more information, contact the company at 5700 Casey Drive, Knoxville, TN 37909; 800-321-6975; 865-769-8223; www.power-systems.com. —|

Power Systems’ Power Wagon

58 Club Business International | JUNE 2009 | www.ihrsa.org

GA Mag ad-0609CBI:Layout 1 4/27/09 9:04 AM Page 1

Order Get Active! Magazine — An Easy Way to Improve Retention and Enhance Your Marketing

Standard Color Customized Magazine Get Active! Magazine $35 for Only $99 for 100 magazines 100 magazines (Minimum order: 300 copies)

SAVE 10% WHEN ORDERING Anytime Fitness Customized AN ANNUAL SUBSCRIPTION Get Active! Magazine – Anytime Fitness • Standard Subscription: clubs can have their $126 for 100 magazines sent quarterly logo on the cover for only $0.45 per • Color Customized Subscription: issue $1,782 for 500 magazines sent quarterly

• Anytime Fitness Customized Subscription: $45 for 100 magazines $162 for 100 magazines sent quarterly

ORDER DEADLINES:

Fall Issue ...... July 24, 2009 Winter Issue ...... October 2, 2009

Magazines ship in August, November, January and May. Other quantities are available. Additional shipping charges apply. Get Active! is for IHRSA Members only.

To order, visit our online store at www.ihrsastore.com or call 800-228-4772 ext. 192.

International Health, Racquet & Sportsclub Association | Innovations | FIT Extra Exercise Networks

Exercise Networks Putting Technology Extracon Science to the Test Training and tracking software applications help clubs keep up with members in a wireless world

Every piece of equipment or system inside a club has been affected by technology to some degree, but none more so than the products and services that began life in the industry EcFit as technologies. The fitness training, testing, and tracking EcFit, from Extracon Science, delivers workout reminders and exercise tracking software applications on the following pages all fall squarely by phone. Members of participating fit- into that camp. When you’re already cutting-edge, you need ness centers sign themselves up online for the call times and options they prefer, to consistently account for the very latest and greatest shifts so there’s no software or hardware to in technology… or be left behind. install and no data entry at the health club. Customers can also rebrand EcFit The wireless explosion is presenting service providers with the perfect with their name and voice. Costing less opportunity to keep members—who clamor for ever more information than $1 per member, per month, EcFit about their own progress—constantly up-to-date. can boost utilization and retention. A prime example: Dave Hannum, systems and services national Manufacturer’s list price: $1.00 sales manager at Technogym, based in Gambettola, Italy, notes that Nike+ technology now works directly with the company’s Excite equip- HurUSA (distributed by Med-Fit Systems ) ment line. “Up to this point, the Nike+ technology was restricted to runners outside,” he says. “Now every type of user can track his or her indoor workouts and monitor progress and goal achievement.” Through the machines’ iPod docking stations, an individual’s workout data records directly to an iPod, and can then be transferred to the Nike+ Website when a user plugs the iPod into a computer. Similarly, SCIFIT’s USB Fit-Key makes it possible for members to perform customized workouts, track progress, and generate progress reports by plugging in the Fit-Key at each exercise station. The company is developing specific fitness and wellness programs that will be downloadable from its Website via the Fit-Key. Ken Pearson, international vice president of direct sales and marketing for SCIFIT, in Tulsa, HUR Smart Card Technology Oklahoma, refers to this wireless exercise phenomenon as “clubs An alternative to traditional weight-stack without walls. It means more seamless integration of tracking and equipment, the HUR Smart Card line of testing into people’s everyday fitness routines.” 30 strength-training machines utilizes What’s next? pneumatic technology (compressed air) “Biometric data has been retrievable via heart-rate monitors, to provide resistance in a fully computer- pedometers, blood pressure, and temperature sensors, to name a few,” ized setup. Easy-to-use software stores notes Rob Rideout, vice president of sales at MicroFit, headquartered each user’s resistance, sets, repetitions in Mountain View, California. “We can measure, track, and transmit per set, rest time between sets, and heart rate. Exercisers simply insert the card data at speeds well beyond our comprehension over the Internet, on into the exercise machine, and it adjusts our cell phones, or some other form of PDA. It’s difficult to speculate resistance to the preset value, and then what’s going to transpire, technologically, in the next generation with leads users through the exercise via respect to fitness testing and tracking, but it will undoubtedly continue the digital display. to be aligned with wireless technology and the Internet.” Time—and technology—will tell. —|

www.ihrsa.org | JUNE 2009 | Club Business International 61 | Innovations | FIT Extra Fitness Testing Equipment

Keiser Technogym See our ad on the back cover

Wellness System The Wellness System is a customer- Isocontrol relationship-management (CRM) eChip System platform that combines TECHNOGYM The Keiser eChip system is a simple-to- Isocontrol maximizes the strength-training equipment with training management, use electronic workout card that recalls experience by permitting exercisers to easy-to-use applications software, the previous workout and settings, and focus on form, technique, and fitness goals, cutting-edge electronics, and health downloads the data into a personal rather than on counting sets and reps. club staff. The Wellness System provides computer without any extra equipment This essential hardware device records customized and/or preprogrammed or wiring. It’s as easy as plugging the reps and controls speed and range of workouts that use accountability and eChip into a computer to download this motion. When Isocontrol is combined with feedback to maintain motivation. A information and to enable attendance- the Wellness System, users can collect wireless Smartkey hosts the user’s and individual progress-tracking, and workout data on a Smartkey to track program and connects with Wellness compile scientific data. progress. Isocontrol is available on System components, including cardio- TECHNOGYM’s Personal Selection and vascular machines, strength equipment, SCIFIT Element strength lines. Isocontrol can and feedback stations. Personal trainers also be used independently of the can monitor member compliance, Wellness System. attendance, and interests to increase utilization and retention.

Fitness Testing Equipment BioEx Systems, Inc. see our ad on page 76

Fit-Key Wellness Mate SCIFIT’s patented Fit-Key wireless exercise technology stores workout Wellness Mate is a helpful strength- information for multiple exercise sessions. training “companion” that works with It can be customized for each individual, TECHNOGYM’s Personal Selection line. creating a link among the user, trainer, and During strength-training sessions, users Fitness Maker Software any piece of SCIFIT equipment. Exercisers simply insert their Smartkey, and the simply plug the key into the exercise Wellness Mate remembers the exerciser’s Fitness Maker for personal trainers is equipment and begin to work out; the personal equipment settings, load, series, affordable, comprehensive software for Fit-Key provides prompts throughout and repetitions data. The software fitness testing and assessment. The the 30-minute program. Workout data assists users during their workouts by software maintains client demographics, is stored on the key during the session, counting reps, and by controlling speed helps determine health risks, and assists and can be retained on the key or and range of motion. This product isn’t in fitness tests and goal-tracking. It con- printed for review. available in North America. tains an array of fitness tests, normative values, pre-made forms, and informational handouts, and creates full-color summary graphs and client booklets. Fitness Maker can also be upgraded to include meal plans and to link with Exercise Expert to create exercise handouts. Manufacturer’s list price: $129.00

62 Club Business International | JUNE 2009 | www.ihrsa.org | Innovations | FIT Extra Fitness Testing Equipment

BIOSPACE, Inc. For more Information See the advertisers’ index on pg. 95 or search at

www.ihrsabuyersguide.com

InBody320 BIOSPACE’s InBody320 divides the body into four limbs and the trunk, and measures the impedance of each segment at multiple frequencies (5 kHz, 50 kHz, and 250 kHz). Unlike conventional bioelectrical impedance-analysis, the InBody320 uses direct/ segmental/multi-frequency bioelectrical impedance analysis for higher accuracy and monitoring slight compositional changes. Results report on weight, fat mass, lean body mass, body fat, intracellular water, extracellular water, basal metabolic rate, body mass index, and segmental impedance index. Manufacturer’s list price: $5,300.00

InBody520 The BIOSPACE InBody520 model utilizes patented DSMF-BIA technology and high frequencies (5 kHz, 50 kHz, and 500 kHz) to measure body composition. InBody520 incorporates a database system that can store up to 10,000 entries, which are easily transferable to any PC. An upgraded LCD allows users to view all measurements during the test, as well as to enjoy music, and each individual’s body composition may be monitored and reported on in minutes. Manufacturer’s list price: $5,900.00

www.ihrsa.org | JUNE 2009 | Club Business International 63 | Innovations | FIT Extra Fitness Testing Equipment

COSMED SRL Intelametrix

Lookin’Body3.0 BIOSPACE’s Lookin’Body3.0 Database NEW Management Software Program offers Fitmate MED easy-to-read results and user-friendly menus/icons and visual aids, so that Newly launched by COSMED, Fitmate BodyMetrix System trainers can advise clients about their MED is the unique desktop diagnostic Ultrasound Body Composition body composition. With Lookin’Body3.0, equipment that provides a complete Body composition is more than skin users can compare past with current cardiopulmonary assessment in clinical deep, and, sometimes, percentages just results in the Comparative View tab; applications. Adding full spirometry aren’t enough. The BodyMetrix System results are comprised of three pages of testing to the measurement of oxygen is a professional-grade ultrasound collaborated data, including reference consumption, Fitmate MED enables a technology that’s utilized by many elite information. This database-management complete cardiovascular stress test, athletes. Now clubs and trainers can show system is available for the InBody320 with maximal oxygen uptake, measured their members and clients their actual and the InBody520, and is also an effective METs, and multiple scores for risk fat and muscle thickness, scan targeted customer-management system for assessment, plus nutritional assessment. muscle groups and measurement sites, personal records. Fitmate MED has an LCD screen with an and identify intramuscular fat—with easy-to-use graphic user interface and Manufacturer’s list price: $799.00 BodyMetrix, seeing is believing! a built-in printer. KORR Medical Technologies Center for Neuroacoustic Research / Bio-Tuning

NEW CNR Inner Fitness System Fitmate PRO CardioCoach CNR’s Inner Fitness System balances, Fitmate PRO desktop diagnostic equipment, tunes, and exercises the brain and nervous from COSMED, is designed to provide a The CardioCoach, from Korr Medical system to control and coordinate the full picture of cardiopulmonary function Technologies, delivers simple, accurate brain/body interface, so that individuals in sport exercise. It offers a new validated VO2-based fitness testing that can be experience faster reaction time, increased approach for measuring oxygen con- used to attract new clients, better serve speed, greater endurance, and enhanced sumption, plus nutritional and fitness existing club members, and create a new mental focus. It’s a scientific way of assessment. A complete solution for revenue stream. It measures the amount bringing the brain to the “flow” state easy and accurate Cardiopulmonary of oxygen an individual consumes while and then training it to go there more Exercise Testing, Fitmate PRO calculates exercising to pinpoint aerobic and anaerobic naturally. It includes CNR’s Bio-Tuning, VO2max and sub-max VO2, anaerobic thresholds, peak VO2, and peak heart rate. 90 audio programs, Vibroacoustic Sound threshold, and HR-VO2 training zones. Using this data, CardioCoach identifies Chair and Tables, and A/V Modulator Fitmate PRO has an LCD screen with an four target intensity zones for exercise, Light Glasses. easy-to-use graphic user interface and and indicates the number of calories Manufacturer’s list price: $5,597.00 a built-in printer. burned at these different levels.

64 Club Business International | JUNE 2009 | www.ihrsa.org | Innovations | FIT Extra Fitness Testing Equipment

MicroFit New Leaf Health & Fitness Products

MicroFit Fitness Active Metabolic Training Client Assessment Packs Assessment System The New Leaf Active Metabolic Client Assessment Packs include For 20 years, the MicroFit FAS-2 fitness Training System provides true metabolic everything required to conduct a metabolic assessment system has helped health measurement. Health clubs, personal assessment, and feature the ComfortFit clubs, medical organizations, and military trainers, and members benefit from an Mask, exclusively from New Leaf. The wellness centers build their businesses. advanced, individualized training program neoprene mask comes in four sizes and The system’s high-tech images and ease that’s supported by 30 years of proven contours to fit any face, eliminating the of use make it ideal for closing member- clinical technology. Active Metabolic need for nose clips, mouthpieces, and ships, selling personal training services, Training measures metabolism at rest bulky headgear. Each Pack contains the and attracting visitors at health fairs. and during exercise with a single system; lightweight, durable rest-and-exercise Designed as an FDA medical device, the creates individualized cardio-training flow sensors; couplers; and ComfortFit MicroFit FAS-2 offers fast, accurate plans; tracks progress and modifies Mask. This system ensures cleanliness, measurement of weight, body fat, blood plans to make every workout effective; minimizes the risk of cross-contamination, pressure, heart rate, flexibility, strength, and provides trainers with credible tools and lets clients reuse their personal and cardiovascular fitness. to help clients reach their goals. assessment tools.

Fitness for the Next Generation Kids may just be the motivation people need to get to the gym. PLAYTIME is dedicated to promoting healthy and active lifestyles for the whole family. PLAYTIME leads the industry in the development of innovative and unique soft play places. We’ll build a customized workout area for your littlest guests that will keep members coming. Reach a whole new level of family ﬁtness at your club with a PLAYTIME soft play area.

Visit us at www.ExperiencePlaytime.comUPMFBSONPSFt303.662.0302

www.ihrsa.org | JUNE 2009 | Club Business International 65 | Innovations | FIT Extra Fitness Testing Equipment

Polar Electro, Inc. Polar’s F11 features the award-winning Keeps U Fit program, which tells users how long, how hard, and how often to work out in order to reach their personal goals. The F11 stores aerobic workout data and is downloadable, so trainers and clients can track progress and results. It also contains OwnIndex, which measures fitness levels in five minutes; OwnCal, which counts and displays calories burned; and OwnCode, which prevents interference F11 Heart Rate Monitor from other heart-rate monitors. Polar BodyAge System & Suite of Technology The Polar BodyAge System, Polar heart-rate monitors, and Polar’s Keeps U Fit software are all designed to attract potential customers, convert them into members, and increase retention and selling opportunities. Utilizing online and in-house training, health club operators can discover how Polar’s fitness technology can streamline sales, sell more personal-training services, build relationships with members, improve members’ fitness results, increase member retention, create new profit centers, and boost the sale of existing products and services. SCIFIT

NEW bioDensity Isometric Technology bioDensity Isometric Strength Technology is a patented process involving four compound, isometric exercises—bench press, leg press, pull down, and dead lift—with real-time feedback displayed on the Performance Application Screen. Exercise intensity is created and controlled by the user, providing comprehensive muscular and skeletal stimulation, with exact performance measurements that are not experienced using any other exercise system. Because there is no loading, exercisers cannot go beyond their abilities.

66 Club Business International | JUNE 2009 | www.ihrsa.org | Innovations | FIT Extra Fitness Testing Equipment

Tanita Corporation higher level of accuracy, compared to and test data; and the program produces of America current BMR formulas. performance analysis and trend reports, Manufacturer’s list price: $3,895.00 along with workout prescriptions. Accessory options include a 6" safety step, a Technogym minimum speed of 0.25 mph, height- See our ad on the back cover adjustable underarm supports, and adjustable handrails. Textronics, Inc.

BC-418 Segmental Body Composition Analyzer The addition of handgrips to Tanita’s standard platform-based electrode system Excite Med Run allows the BC-418 to calculate regional NuMetrex Sports Bra body composition so that healthcare The Excite Med Run combines cardiovascular professionals can better determine the wellness with performance training, testing, The innovative NuMetrex Sports Bra health risks associated with visceral and medical treatment, and rehabilitation. features electronic-sensing technology abdominal fat. Tanita has also introduced Certified by UL, CE, and TUV Medical, it integrated into the fabric. The bra detects a significant improvement to the calculation incorporates sub-maximal, maximal, the heart’s electrical pulse directly from of Basal Metabolic Rate (BMR); Tanita’s and military testing. Cardio Memory the chest wall and conveys it to a watch— proprietary formula takes into account software enables real-time acquisition, or compatible treadmill or elliptical fat-free mass, which results in a significantly visualization, and storage of training trainer—via a tiny transmitter snapped

www.ihrsa.org | JUNE 2009 | Club Business International 67 | Innovations | FIT Extra Exercise Training/Tracking, Wireless

into the garment. The NuMetrex Sports chest strap transmitter. Packaged in a training programs based on actual test Bra is a comfortable alternative to the durable plastic container, the unit is built results. These personalized workouts hard strap typically found in a traditional to withstand heavy usage environments; allow trainers to quickly and easily heart-rate monitoring system. The weighs less than 8 ounces; and measures structure the client’s cardio training company plans to launch a heart-rate 3 9/16” H x 5 11/16” L x 13/16” W. to maximize results and help them -monitoring men’s shirt as well. Manufacturer’s list price: $295.00 achieve their goals. VERSACLIMBER Woodway USA Exercise Training/ Tracking, Wireless ClubCom

1*2*3* Heart Rate Monitors iMETT The “speedometer of aerobic exercise,” InSite VersaClimber’s 1*2*3* Heart Rate Monitor The iMETT is an affordable metabolic features a Polar strap input and standard testing system that can increase personal ClubCom’s InSite wireless asset- touch sensors for quick, reliable, and training revenue, member retention, management service gives health club accurate readings. This portable (or and the perceived value of a health club. operators a tool set to manage equipment equipment-mounted) monitor can receive The advantage is that, after testing to operations and provide superior member inputs from either NASA-developed ECG find actual VO2 submax, the iMETT experiences. InSite reduces downtime touch sensors or a Polar-compatible automatically provides user-friendly and increases cost savings by continuously

HEX Tanning and Marketing Concepts

We’re adding big dollars to the bottom lines of top fitness centers, as well as adding additional people to their membership base, so why not yours? Let us provide you with high-performance, high-profit verticals and beds that are designed for your brand identity. Return on investment is astronomical – we’ve found the secret to adding unbelievable monies to your bottom line and growing your business without adding employees or overhead. Our marketing concepts bring you new members, more profits from existing members, and increase your brand equity. We’ve been involved with the fitness industry since 1979 – and we’re ready to go to work for you.

Call your HEX consultants today! 1-800-556-3201 www.hextanning.com

505242_HEX_Ad_CBI.indd 1 4/24/09 11:39:38 AM 68 Club Business International | JUNE 2009 | www.ihrsa.org | Innovations | FIT Extra monitoring a facility’s cardio equipment, and generating management reports and automatic alerts. For organizations with multiple locations, InSite’s real-time data can be aggregated system-wide. COSMED SRL

IHRSA - Club International SalsburyBikes by others. Industries

NEW K4b2 COSMED offers a portable system for h&AMILY &UNAND&ITNESSv pulmonary gas exchange measurement Soft Play promotes family fun: it’s what we’re about. Since 1984, we have done over 18,000 with true breath-by-breath analysis. installations world-wide. That’s a lot of smiling faces! And rest assured your current members 2 K4b technology and dimensions facilitate won’t be the only ones thrilled to see aRuns Soft Play system... in: So will your visiting and future measuring physiological responses to members! Call us today to get started! 1-888-752-9582 exercise without limitations. Tests can be Feb, Apr, Jun, Aug, Oct, Dec, Buyers Guide carried out in three configurations: holter data recorder, telemetry transmission, 3OFT0LAY,,#s(UNTERSVILLE .# 53!s4ELs&AXsWWWSOFTPLAYCOM and laboratory station. The K4b2 is provided with integrated GPS for speed, distance, altitude, and position measurement, which is synchronized with the gas exchange data. K4b2 has been validated in more than 600 publications. FitLinxx

Products Include:

s3INGLE4IER3TANDARD s$OUBLE4IER3TANDARD s4RIPLE4IER3TANDARD s"OX3TYLE3TANDARD s6ENTED FitLinxx Product Suite s/PEN!CCESS The FitLinxx interactive product suite helps s-ODULAR provide the support and motivation club s$ESIGNER members need to develop positive exercise s3OLID/AK%XECUTIVE habits. Through interactive coaching and s0LASTIC automatic capture of cardiovascular and s3TORAGE strength workout data, FitLinxx helps fitness s"ENCHES facilities attract new members, improve member success rates, better retain existing Order Factory Direct! members, and provide insight for instructors and personal trainers to identify “at-risk” members in need of support and personal training. FitLinxx is first-in-class when it 1010 East 62nd Street, Los Angeles, CA 90001-1598 comes to connecting to users. * i\ÊÊ£nääxÈÓxÎÇÇÊUÊ>Ý\ÊÊ£nääxÈÓxÎ

www.ihrsa.org | JUNE 2009 | Club Business International 69

Contact us for a Free Quote or Catalog! 1/3 Page Square 4 5/8” x 4 3/4 COLOR IHRSA4c (quark doc.) | Innovations | FIT Extra Exercise Training/Tracking, Wireless

Go Figure, Inc. h/p/cosmos sports & Koko Fitness, Inc. see our ad on page 54 medical gmbh

iGo Figure Software Koko Smartrainer The advanced tracking and reporting features offered by iGo Figure software The revolutionary Koko Smartrainer offers significantly improve members’ exercise UKK-Walk Test the benefits of a full-hour, total-body, results. Weight and measurement The UKK-walk test determines V02 max personal strength-training workout in just outcomes are tracked via 13 metrics, are and, based on this result, calculates a 30 minutes. It provides customized multi- customized for males and females, and Fitness Index by taking into account the week programs for every fitness level and include body-fat percentage, BMI, and subject’s age, height, weight, test duration, personal goal. The system demonstrates resting heart rate. Report options include and heart rate. An index value of 100 is each exercise, then paces, tracks, analyzes, detailed graphs, choice of measurement the average. Subjects taking the test walk and provides feedback on performance units, and display in over 22 languages. 2 kilometers on a treadmill at 80% of and progress. Koko’s computerized “brain” Members are automatically reminded of maximum heart rate. The test is suitable knows users’ every move, adapting as their weigh-and-measure day. Numerous for all physically healthy individuals they get stronger and leaner. No two other features are available with this between the ages of 20 and 65, and can workouts are the same, resulting in popular and powerful membership- be administered to several people real results with zero boredom. managementIN ad .5 page-0609CBI:IN software. .5p ad-0609CBIsimultaneously. 4/22/09 9:43 AM Page 1 Manufacturer’s list price: $12,995.00

The 21st Annual IHRSA Institute for Professional Club Management sponsored by August 2-5, 2009 Resort at Squaw Creek | Lake Tahoe, California USA www.ihrsa.org/institute

NEW FOR 2009: We bring the classroom outside for exciting activities that teach important management lessons including Team Building Adventure Sports! Featuring Outstanding Speaker Doug Lipp, Former Head Trainer, Walt Disney University For more information, or to reserve your seat for the finest IHRSA Institute yet, please contact Nicole Johnson, Institute Registrar, at [email protected], or call her directly at 800-228-4772 or +1 617-951-0055, ext. 197 for immediate assistance.

International Health, Racquet & Sportsclub Association Seaport Center, 70 Fargo Street, Boston, MA 02210 USA

70 Club Business International | JUNE 2009 | www.ihrsa.org | Innovations | FIT Extra Exercise Training/Tracking, Wireless

Life Fitness MYTRAK Health System New Leaf Health & see our ad on page 9 Fitness Products

MYTRAK Health System eNewLeaf NEW The MYTRAK Health System is an eNewLeaf.com is a training and Life Fitness Virtual automated technology that provides tracking portal that helps clients train Trainer Website members with programming, coaching, their metabolism and guides them to tracking, and real-time results feedback, improved fitness. This secure site auto- Designed to link exercisers and equipment, positioning health clubs as leading-edge matically uploads metabolic assessment the Life Fitness Virtual Trainer Website fitness providers. The uniquely designed results and stores the data for viewing, is a tool that helps exercisers get recom- Success Coach console motivates tracking, and trending client progress. mended workout plans, track their exer- members to achieve their fitness goals. Up to 12 weeks’ worth of data can be cise progress and keep fitness a part of The Performance Index, a figure between stored; workouts may also be down- their everyday life. The Website’s inter- 1 and 1,000, helps them track their loaded to other training tools, such as active online program harnesses the improvement over time—and also verifies heart-rate monitors and the iPhone. data that exercisers store on a USB fitness activity for reimbursement by third Interactive features enable clients to device through the integrated USB port parties, such as employers and insurers. communicate online with their trainer. on Elevation Series products with Engage and Inspire consoles. MicroFit

MicroFit Fitness Assessment System The MicroFit assessment system collects baseline fitness measurements so trainers can set goals and sell programs. Positive reinforcement comes with fitness tracking, which can stimulate greater participation, increased member retention, and new referrals. The MicroFit HealthWizard software includes the Fitness Profile, which measures and tracks 30 physical fitness characteristics, including body composition, blood pressure, flexibility, strength, and cardiovascular endurance. The Fitness Profile software can be connected to MicroFit fitness testing equipment for standardized, computer- controlled assessments.

www.ihrsa.org | JUNE 2009 | Club Business International 71 CONFIDENCE In Managing Your Business t&'5 t3FQPSUJOH t$PMMFDUJPOT t1FSTPOBM5SBJOJOH All on one Simple .NET SQL Server 2005 Platform

$0.13&)&/4*7&40'58"3&46*5& .BJOUBJO DPOUSPM PG ZPVS DMVC GSPN BOZXIFSF JO UIF XPSME POMJOF 0VS QPXFSGVM TPGUXBSF TVJUF HJWFT ZPV UIF UPPMT UP NBOBHF ZPVS DMVC XJUI FBTF GSPNBTJOHMFQMBUGPSN 35 Years! $BMM5PMM'SFF *OUIF'JUOFTT*OEVTUSZ XXX1BSBNPVOU"DDFQUBODFDPN | Innovations | FIT Extra Exercise Training/Tracking, Wireless

NextFitness, Inc. PumpOne, LLC

ExerSmart Software PumpedForLife - New Leaf’s ExerSmart software provides Podfitness.com Total Body Conditioning trainers with tools that they can utilize to design efficient cardio workouts for The unique Podfitness system builds The PumpedForLife series training members. Combined with New Leaf’s custom audio workouts, based on an program is comprised of select workouts Active Metabolic Training System, this exerciser’s fitness profile, which are for strength, cardio intervals, cardio cross- software provides: customized workout downloaded to his or her iPod or MP3 training, and flexibility yoga, each of which plans based on individual metabolism; player. This flexible workout system allows is designed to help health club members CardioWizard, to create workouts based exercisers to create a personalized fitness achieve their fitness goals. Level 1 offers on goals, time, and stage of development; plan using the Podfitness Expert System; an assortment of workouts intended to ranges of workouts, including steady select a trainer from a field of more than provide a foundation of strength; improve intensity and intervals; an administrative 80 to guide workouts; and mix their own cardiovascular efficiency and endurance; portal for tracking cardio-training sales music from their personal music library, and enhance flexibility. It’s suggested and reassessments; and a training via Podfitness.com’s proprietary that PumpedForLife be performed six schedule with workout cards. music-mixing technology, to match days a week, utilizing a different workout the workout’s pace. daily, along with one rest day. Polar Electro, Inc. Manufacturer’s list price: $49.00

New Leaf - Garmin Heart Rate Monitor Polar AW200 PumpedForSummer Designed for athletes and fitness enthusiasts of all levels, the Garmin Polar’s new Activity Watch forsakes The 2009 PumpedForSummer Trainer Forerunner is a unique metabolic the standard chest strap and uses helps individuals finally attain the beach heart-rate monitor that’s totally integrated, accelerometer technology to measure body they have dreamed of. PumpedFor- easy to use, and requires no calibration. steps taken during active motion, providing Summer includes exercises that target An exerciser’s complete metabolic users with an accurate caloric-burn specific areas of the body, such as the hips, profile, workout heart-rate zones, true measurement. For individuals trying to thighs, and abs for women, and the chest, caloric burn rate, and 25 days of cardio get the recommended 10,000 daily steps, arms, and core for men. This PumpOne workouts are uploaded from the New the Activity Watch helps monitor daily Trainer includes video with audio instruction Leaf Metabolic Assessment system to activity and facilitate fitness goals. Users of how to perform each exercise, and Garmin Forerunner 305 and 405 watches. can simply strap on the Activity Watch customers also receive images of the Multisport capability enables exercisers before walking the dog, running errands, same exercises, which can be viewed to transition easily between different or even taking a light jog to see their while listening to their own music. sports and activities. true activity level. Manufacturer’s list price: $19.00

www.ihrsa.org | JUNE 2009 | Club Business International 73 | Innovations | FIT Extra Exercise Training/Tracking, Wireless

SCIFIT Speedfit Suunto

Suunto Team Monitor The Suunto Team Monitor is specifically Speedfit Software designed for use in fitness, group-train- Fit-Key Speedfit is based on a single, simple ing, and team-sports classes. It captures Fit-Key is SCIFIT’s exclusive training idea: de-emphasizing distance in exercise real-time heart-rate and training-effect and exercise tracking program. Simply and, instead, promoting speed. By focusing analyses for up to 42 athletes within a plug the key into the exercise equipment on shorter distances and faster workouts, 100-meter radius, and no watches are and begin to work out; the Fit-Key acts the Speedfit routine benefits people required. Comfortable heart-rate straps, as an electronic personal trainer by quickly; can revolutionize how individuals worn around the chest, detect the heart providing prompts throughout the 30- exercise; and can help change an over- rates of all participants within range. minute program. To increase variety, weight society into a fit one. The iSpeed ANT technology ensures that heart-rate users spend only five minutes on each software defines a person’s true level of reporting remains interference-free by machine, changing directions or intensity fitness in only minutes, and then creates eliminating cross-talk from surrounding every 30 seconds. Workout data is stored endless combinations of individualized participants, and electrical interference on the key during the session and can workouts accordingly, based solely on from gym equipment or power lines. be printed or e-mailed. an exerciser’s potential. Manufacturer’s list price: $1,980.00

74 Club Business International | JUNE 2009 | www.ihrsa.org CHANGE THE WAYTRAIN. YOU

The complete small & large group *Leasing and financing available functional training solution. CRUNCH trains on TRX. EQUINOX trains on TRX. URBAN ACTIVE trains on TRX. WHY AREN’T YOU? Call today and learn how integrating the TRX into your club will deliver the ROI you want and a workout your clients will love.

Zone fitnessanywhere.com/clubs Brought to you by Call 1.888.878.5348 The Bar Has Just Been Raised On Personal Training Software. Finally, A Professional, Integrated Software Suite for Trainers! Four programs - sharing data. Use together or buy separately.

Schedule trainers, clients and classes, perform Maintain ﬁ tness assessment results, provide billing/ revenue reporting, implement marketing physiologic age services and print detailed ﬁ tness strategies and improve retention managment. reports.

4 Fantastic Programs - 1 Integrated Suite

Create exercise handouts, ﬁ tness programs and use Print dietitian designed meal plans with shopping for post-rehab training. lists, analyze diet and eating habits, and assess daily calorie requirements for weight control.

Call for Free Software Demo at 800-750-2756 Or Download Free Demo at www.BioExSystems.com SYSTEMS, INC. IHRSA Report

First Set 79 | In Brief 80 | Member News 83 Calendar 91 | Coming Soon 91

Lower-back pain will affect four out of five Americans during their lives, notes the Mayo Clinic. In addition to physical discomfort, the condition costs the U.S. an estimated $100 billion a year in related expenses. A recent clinical-trials review concluded that “only exercise” is effective in preventing the problem. —|

www.ihrsa.org | JUNE 2009 | Club Business International 77 09econ ben ad-0509CBI:Layout 1 3/24/09 6:25 AM Page 1

Are your corporate sales in a recession? THEY DON’T HAVE TO BE.

IHRSA’s new Economic Benefits of Regular Exercise package is the solution you’ve been waiting for.

IHRSA has made it easy for you to make the case to business owners and HR professionals that partnering with your health club is the best way for them to lower their sky-rocketing health care costs, reduce absenteeism and increase employee productivity and morale.

Each order of the Economic Benefits of Regular Exercise package includes 100 copies this dynamic new IHRSA publication for you to distribute to businesses in your community. As a bonus, IHRSA will include a FREE companion PDF entitled Building a Corporate Wellness Program, A Guide for Club Owners and Operators with each order.

Completely updated in 2009, the Economic Benefits of Regular Exercise highlights the important role exercise can play in helping companies improve their bottom line. It includes detailed return on investment (ROI) information that will convince even the most skeptical CPA or accountant that partnering with your club is the right choice for their business.

IHRSA and the Economic Benefits of Regular Exercise can help you close more corporate sales!

100 brochures: $59.95 IHRSA member price ($79.95 non-member) Electronic PDF: $29.95 member price ($49.95 non-member)

Order today at www.ihrsastore.com or call 888-229-5745.

International Health, Racquet & Sportsclub Association | Seaport Center, 70 Fargo Street, Boston, MA 02210 USA | IHRSA Report | First Set

® My Take

The International Health, Racquet & Sportsclub Association is a not-for-profit trade association On Tsunamis open to investor-owned and member-owned fitness, racquet and athletic facilities. Associate memberships are available to manufacturers or suppliers of products and services of use to IHRSA members. A few months ago, the government of Indonesia 800-228-4772 USA & Canada 617-951-0055 International dedicated a new $5.6-million museum in Banda 617-951-0056 FAX www.ihrsa.org Aceh, in the Aceh province of Sumatra, to www.healthclubs.com E-mail: [email protected] commemorate and honor the 230,000 people IHRSA Board of Directors who were killed by the tsunami that struck in Gene LaMott: Chairperson TW Holdings 2004. So what does that have to do with us? 360-877-3915 Laurie Smith: Leisure Sports 925-600-1966 Well, for me, the news item triggered a series of memories and Phil Wendel: ACAC Fitness & Wellness Centers thoughts. You may recall, from one of my first columns, that I’m 434-978-3800 an avid surfer. I savor the beauty and respect the power of waves, Lynne Brick: Brick Bodies Fitness but a wall of water that, in some spots along the edge of the Indian 410-252-8058 Ocean, reached 100 feet—the only word for that is terrifying. David Patchell-Evans: GoodLife Fitness Clubs The world’s response to the resulting devastation, however, was 519-661-0190 ext. 238 incredibly gratifying. Individuals, government agencies, and inter- Rick Beusman: Saw Mill Club national aid organizations converged on the 12 countries affected 914-241-0797 with remarkable speed and effectiveness. More than $13 billion Bob Shoulders: Fayetteville Athletic Club 479-587-0500 was pledged to assist survivors and resurrect the ravaged coasts. Gene LaMott Now I’m not about to compare a human tragedy of such mag- Frank Napolitano: GlobalFit IHRSA Chairperson 215-751-1992 nitude with any economic or business dilemma, but, when

Mike Raymond: Curves International The Photo Group I heard about the new museum, it occurred to me that our indus- 254-399-9285 try faces a tsunami of sorts. Our mission, our raison d’être, is Susan Cooper: BodyBusiness Health Club & Spa simply to help people enjoy healthier, more rewarding lives, but, at any given 512-459-9424 point in time, we’re pummeled by waves of varying height and intensity. Art Curtis: Millennium Partners Most recently, the recession has been battering our shores, while crests Sports Club Management, LLC both cultural and competitive are constantly threatening to erase our 617-476-8910 achievements and prevent future progress. Increasingly sedentary lifestyles, Sandy Hoeffer: Western Athletic Clubs over-consumption of food, lack of time to exercise, basic human laziness— 415-901-9243 all conspire to frustrate our best intentions. At the same time, we’re forced David Hardy: Club Fit Corporation 780-953-4273 to contend with unfair competition; government regulation; counterproduc- tive taxation; and the occasional tidal wave, such as the current uprising Killian Fisher: ILAM + 353 (0) 45 902235 over music-licensing fees. Jeff Klinger: Anytime Fitness However, at the conclusion of my year as IHRSA’s chairperson, I’m grat- 651-438-5050 ified by the way that I’ve seen our industry respond to the perils in our path. Michael Levy: Ex-officio Club operators have reassessed what they stand for; whom they serve; how Casaral, Inc. they operate in terms of people, policies, structure, and procedures; and 416-961-5556, ext. 242 how to invest in future growth. Collectively, they’ve been successful in edu- SPECIAL ADVISOR cating the public, as well as legislators, about the physical, psychological, LATIN AMERICA and, importantly, economic benefits of regular exercise. Richard Bilton: Companhia Athletica The job, of course, is not over. (55) 11-5181-2000 On the day that the tsunami museum opened, some 700 families were still living in barracks in Banda Aceh. And our industry yet has much to do. —| – Gene LaMott, [email protected]

www.ihrsa.org | JUNE 2009 | Club Business International 79 | IHRSA Report | In Brief

he children of America are on the verge of a health crisis—and, ulti- mately, so, too, is the nation’s healthcare system. About one in three children and youth are already overweight or obese. In fact, today’s kids could be the first generation of Americans to live shorter lives than their parents. TAcross the spectrum, it’s widely agreed that a lack of physical activity and poor nutrition are two of the leading culprits. According to the Alliance for a Healthier Gen- eration, an initiative of the William J. Clinton Foundation, 92% of elementary schools Legislating do not offer daily physical education classes year-round, and only about 20% of high school students report eating fruits and green vegetables five or more times a day. Fortunately, there’s a growing awareness of the issue. Congress, many state leg- a Healthier islators, the Centers for Disease Control and Prevention (CDC), the Surgeon General, and political leaders are actively working to improve the health of America’s kids. So far this year, 26 states have introduced physical education (PE) legislation. Many Future for of the bills seek to impose specific requirements on PE programs’ weekly duration, standards, and implementation requirements, or create an assessment mechanism. Our Children In Illinois, House Bill 2291 proposes requiring each school board to have an annual assessment on the physical fitness levels of all students in grades five, seven, and nine. The results would be available in report cards, along with the average number of minutes of exercise PE students receive per week at each grade level. Legislators in Mississippi are taking a different approach. They’re currently considering House Bill 791, which would require that children’s Body Mass Index (BMI) be measured starting in kindergarten and then every other year through tenth grade. The results, including percentile and an explanation, would be provided to parents. Montana is considering a similar bill. During these tough economic times, three states are currently weighing the merits of tax credits to encourage physical activity among young people. In Illinois and Maryland, families could be eligible for $500 tax credits for qualified youth physical fitness programs. The Maryland bill is part of a broader legislation that also includes tax credits for adults and seniors, including $500 tax credits for health club membership dues. In 2007, the Canadian government began providing parents with a $500 children’s fitness tax credit for eligible expenses for children under age 16. While the U.S. federal government doesn’t offer such an incentive, the Personal Health Investment Today (PHIT) bill, one of IHRSA’s signature pieces of proposed federal legislation, would allow parents to pay for children’s physical fitness expenses with money from their family’s pre-tax savings account. These accounts are typically used for such health-related costs as doctor visits and prescription drug co-pays. This bill would allow parents to pay for exercise expenses that could prevent diseases associated with obesity. It’s not just legislators who are taking aim at childhood obesity. Acting Surgeon General Rear Admiral Steven K. Galson, M.D., M.P.H., has launched an initiative called Healthy Youth for a Healthy Future. The goal of the program is to highlight local communities that are coming together to motivate kids to exercise and eat nutritious foods as well as teaching them to make healthy choices. “Teaching our children the importance of eating well and being physically active at a young age is crucial to reversing the trend of obesity in this country,” said Galson. IHRSA actively supports efforts to improve the health of children through physical activity and proper nutrition. In 2008, via work with the National Coalition for Promoting Physical Activity, IHRSA supported the addition of PE requirements in the Elementary and Secondary Education Act in Congress. —|

.org For more information, visit www.ihrsa.org/publicpolicy

Can everyone play at your place? They can with GRAVITY® All ages and abilities welcome. Learn how at GRAVITYStories.com/youth

800 541 4900 : : EFISPORTSMEDICINE.COM GROUP STRENGTH : : PILATES : : PERSONAL TRAINING : : POST-REHAB

AUSTRALIA : : AUSTRIA : : BELGIUM : : CANADA : : CHINA : : CZECH REPUBLIC : : FRANCE : : GERMANY : : ICELAND : : ITALY : : JAPAN : : LUXEMBOURG MEXICO : : THE NETHERLANDS : : NEW ZEALAND : : PORTUGAL : : SPAIN : : SWITZERLAND : : TURKEY : : UNITED KINGDOM : : UNITED STATES Nationally & Internationally Recognized, with over 65,000 members & 15 years of providing outstanding education to the fitness industry.

Excellence in Health & Fitness Education

American Fitness Professionals & Associates

The mission of AFPA is to provide students with an affordable education that gives them the knowledge, skills and awareness necessary to enhance their own lives, the lives of others, and the community at large.

Accredited Certification for Personal Training, Fitness, Wellness & Nutrition

Call today to learn more 1.800.494.7782

www.afpafitness.com

VA Approved for GI Bill | IHRSA Report | Member News

Full Disclosure Motionsoft, Inc.

otionsoft, Inc., developers of eClubLogic Pro Forma: Motionsoft, Inc. membership-management software for Year Founded: 2001 clubs, has traveled a circuitous path to 2009 Revenues: growth. Founded in 1988 by Dr. Robert approximately $8 million Karch and originally called Karch Inter- Annual Growth Rate: nationalM (KI), the company was acquired in 1999 by IT 2005-2008, 40% solutions provider AINS, Inc. Two years later, Motionsoft was established by a group of AINS employees, including Employees: 30 Motionsoft founder and CEO Al Noshirvani, who then Clients: More than 1,200 acquired KI from AINS. Noshirvani had been vice Noshirvani president of business development for AINS. Ahead of the Since the acquisition, KI—which was recently renamed Motionsoft—has Consolidation Curve grown at a rate of approximately 40% annually. Noshirvani credits the firm’s For the past four years, steady expansion to a combination of strategic acquisitions (see sidebar) and consolidation has been the organic growth. Motionsoft is headquartered in Silver Spring, Maryland, and cornerstone of Motionsoft’s has a satellite support and development office in Tucson, Arizona. rapid expansion. Strengths “It’s been part of our core “From a functional standpoint, we’ve been very successful at leveraging our strategy,” says Motionsoft customers to stay ahead of the curve regarding industry trends. We have CEO Al Noshirvani. “We’ve customers in all segments of the active lifestyle industry, including commercial completed four acquisitions clubs, nonprofits, hospital and university clubs, and corporate facilities. The in the past four years. We’ve approach we take with our customers—what our ‘Ideas Implemented’ tagline seen a great opportunity for is all about—is what differentiates us. Rather than offer a vanilla product to consolidation in the space. organizations, we spend a lot of time understanding their business. Our busi- Via our acquisitions, we bring ness-analysis teams work with our customers to not only help them effectively our customers a more easily use our software in terms of best practices, but also to understand how they updated and streamlined can help improve our products. Here’s an example: I recently received a call group of products. We also from a customer with 50 locations across the country. They were very pleased ensure minimal information to see that a specific report—one that they had requested—was included in loss and a smooth transition. our latest release. It was initially designed for a much smaller, single-site Taken together, those aspects organization, but, because they brought it to our attention, we customized it help ensure retention for us.” to meet their needs.” In 2006, Motionsoft acquired Computer Outfitters, Opportunities which developed CMPlus “We’d like to start addressing some of the adjacent markets in our space. For club-management software. example, many of the most successful organizations have implemented spas in The following year, the com- their businesses and, although many vendors in the space claim to have spa- pany purchased iFitness management systems, none of them do this particularly well. Solutions club-management “We’ve also spent a tremendous amount of time and money on our FOCUS software from Intrannuity, product, which we intend to release during the next year. It’s an SaaS (Software LLC. In 2008, Motionsoft as a Service) management application that eliminates the upfront expense acquired the assets of associated with traditional licensing and allows customers to pay as they go.” Custom Design Systems, a Challenges privately-held gym software “Certainly, from a day-to-day operations standpoint, we’ve all heard the horror company. The company stories associated with credit card fraud and identity theft. Right now, managing recently completed a signifi- those risks is our No.1 priority. cant deal to acquire a large “In a larger business frame, as the lines between health clubs and health- competitor; details have not care continue to blur, we’ll start to see some pretty interesting competitors yet been announced. —| come into our space. One can view this as either a challenge or an opportunity; I prefer the latter.” —|

www.ihrsa.org | JUNE 2009 | Club Business International 83 | IHRSA Report | Member News

Associate Profiles Associate News

adidas 3-Stripes Fiserv, Inc. Instructor Program u Fiserv, Inc., has adopted an enhanced market approach and brand identity to help clients grow their business and increase profitability with financial services technology. The company’s organizational structure has been streamlined to make it easier for clients to access all Fiserv solutions. Offerings include: Source Capture Solutions, Corillian Online (formerly Online Advantage), Mobile Money, MyMoney, Business Ana- lytics from Premier (formerly Viewpoint), and Bank Intelligence Solutions (formerly BancIntelligence). The u The adidas 3-Stripes Instructor Program company’s new logo was designed to signify energy, Pete Kight gives fitness professionals an opportunity progressive thinking, and a fresh approach to future to purchase some of the latest and most opportunities. “We’re preparing for a new digital popular adidas products at discounted frontier in banking and electronic commerce that will require unprecedented prices. This year, adidas also introduced levels of data analytics and information exchange,” notes Pete Kight, the vice a staff uniform program, which enables chairman of Fiserv. —| health clubs to outfit their employees in professional, high-quality apparel. U.S.- Life Fitness based group-exercise instructors, per- u Three new Life Fitness Elevation Series products sonal trainers, fitness directors, and were awarded Stage Two accreditation from the Inclu- health club owners are eligible to apply sive Fitness Initiative (IFI): the 95C Inclusive Upright for the 3-Stripes program. For more Lifecycle Exercise Bike, the 95R Inclusive Recumbent information, contact the company at Lifecycle Exercise Bike, and the 95T Inclusive Tread- P.O. Box 25384, Portland, OR 97298; mill. The products feature a new console overlay and — 888-311-1995; www.adidas3si.com. | a keypad with brightly colored dome switches to help users who have visual impairments. Modified level American Express OPEN controls on the exercise bike handlebars enable users to easily identify the controls. The Lifecycles also utilize a new color for the seat-height-adjustment mechanism; a tactile label for the seat positions; and a pedal with a heel strap. The upright Lifecycle and the treadmill include a platform to reduce step-up height, and the treadmill’s running belt has contrast lines and a larger logo. —|

u American Express OPEN card members MYE Entertainment have access to a wide selection of products, u MYE Entertainment has signed an agreement to tools, and services that can help run their manufacture and distribute MYE wireless entertain- businesses. Features include: tracking ment products under the Fitness Audio brand and and managing spending online; earning across Fitness Audio’s global distribution network. valuable rewards on business purchases; Products include the new MYE Eclipse Series Cardio getting answers to questions 24/7; and Theater and BroadcastVision replacement receiver, tapping into exclusive resources and and the MYE 900/800MHz and FM transmitters. Fit- information. American Express OPEN can ness Audio is a manufacturer and distributor of audio help take businesses where owners want products for the fitness industry, including aerobic them to go. For more information, microphones and wireless systems, audio mixers, contact the company at 200 Vessey St., and accessories. “The extensive experience and New York, NY 10285; 866-690-9854; global reach of Fitness Audio in wireless microphones — 212-640-2000; www.open.com. | and health club audio systems matches perfectly with MYE’s advancements in wireless fitness entertainment technology,” explains Tony Garcia, the president of MYE Entertainment. —|

84 Club Business International | JUNE 2009 | www.ihrsa.org | IHRSA Report | Member News

Gyminee Corporation Peaksware, LLC u TrainingPeaks.com, from Peaksware, LLC, recently played an important role in the 2009 Live Healthy America u Gyminee is a Web-based application 100-Day Challenge. It was that generates detailed exercise and selected as the official training nutrition tracking, online accountability, and nutrition software for the and motivation. Gyminee’s customizable event, which spurred partici- white-label program is designed specifically pants in Iowa, Kansas City, for health clubs, corporate wellness Houston, and Dallas to get organizations, and healthcare professionals active and lose weight. as a member-engagement and retention TrainingPeaks.com helped tool. Viral marketing tools and an internal to keep individuals motivated ad server allow organizations to extend with its easy-to-use tools, such as a training log and food diary to measure fitness their brand beyond the club; create new and nutrition progress; daily e-mail reminders for workouts; and meal plans. More revenue streams; and more effectively than 63,000 100-Day Challenge participants lost a combined total of 250,000 pounds, promote existing value-added services, and logged more than 136 million minutes of physical activity. Under the direction such as personal training and nutrition con- of the Iowa Sports Foundation, Live Healthy America is a non-profit organization sultation. For more information, contact that seeks to increase awareness of obesity and inactivity, and help create a the company at 515 Sparkman Drive, culture of wellness. —| Huntsville, AL 35816; 256-489-0187; www.gyminee.com. —|

www.ihrsa.org | JUNE 2009 | Club Business International 85 | IHRSA Report | Member News

< Associate Profiles < Associate News

PowerBlock Professional Tennis Registry u The Professional Tennis Registry (PTR) held its $25,000 Championships in February, in conjunction with its International Tennis Symposium, at the organization’s headquarters on Hilton Head Island, South Carolina. Zbynek Mlynarik, of Chatsworth, California, and Nicola Slater, of Hilton Head Island, won the Gamma Open Singles divisions. Slater and Mia Bobrowski, of Charlotte, North Carolina, took the Gamma Women’s Open Slater Doubles prize. And Christophe Bonadona and Julio Cirimbelli, both of Hilton Head Island, triumphed in the Gamma Men’s Open Doubles competition. With more than 13,000 members in 122 countries, PTR is the largest global organization of tennis-teaching professionals. —| u The new, fully urethane-coated PowerBlock U-90 is a smooth, quiet, SportsArt Fitness quick-change dumbbell set that features u SportsArt Fitness has partnered with energy-absorbing flex-pin and flex-plate York Barbell to enhance and expand technology. U-90 is comparable to, and both companies’ reach. As a result, thereby replaces, 28 pairs of dumbbells— SportsArt will benefit from a stronger presence and which amounts to 2,565 pounds of free better service on the east coast of the United States, weights—in the space of just one pair, while York will have more opportunities on the west with a weight range of 5-90 pounds per coast. “This partnership allows SportsArt Fitness to hand. The highly durable U-90 set is have warehousing in Pennsylvania, and York to have backed by a 15-year home warranty. For warehousing in the state of Washington, as we both increase our offerings on the more information, contact the company opposite coast, thereby allowing for lower freight costs, customer convenience, at 1071 32nd Ave. N.W.; Owatonna, MN and better service to our customers and dealer network,” explains Ken Carpenter, 55060; 800-446-5215; 507-451-5152; the director of sales for SportsArt. Each manufacturer will still handle all of its — www.powerblock.com. | own orders for equipment. SportsArt designs and manufactures cardiovascular and strength equipment for home and commercial use, and York has developed The Stick/RPI of Atlanta and manufactured strength products for more than 75 years. —| u The Stick, which was originally introduced to the medical community in 1989, Star Trac is now used and endorsed by all U.S. u As part of its “Expect Olympic Training Centers, in addition to Different” initiative, Star athletes of all levels in numerous sports. Trac recently supported A mechanical self-massage instrument, The Fitter Families road The Stick is engineered to compress and show in the United King- stretch muscles while augmenting the dom by supplying its flow of body fluids. It’s effective in treat- popular Spinner NST bikes ing muscle pain, soreness, and stiffness, for participants. The inter- along with helping to prevent injuries. active Fitter Families road This portable, waterproof device helps show, an initiative of Fit for improve strength and flexibility as well, Sport, encourages families and athletes appreciate its speed and to commit to change by effectiveness for muscle warm-up, educating them about simple, achievable, and sustainable ways to get active. The warm-down, and recovery. The Stick is program includes a variety of fitness activities, an online challenge, and a Website available in 10 handcrafted models where participants can log their progress. Star Trac’s “Expect Different” campaign priced from $21 to $54, and distributors is committed to instigating a change in how people view exercise and incorporate are welcome. For more information, it into their daily lives. “We see this as a really exciting and worthwhile project,” contact the company at 2709 N.W. Lake notes Matt Pengelly, Star Trac’s U.K. managing director. —| Road, Camas, WA 98607; 888-882-0750; 770-850-0750; www.thestick.com. —|

86 Club Business International | JUNE 2009 | www.ihrsa.org

| IHRSA Report | Member News

New Members Curves IHRSA Membership Eligibility Standards 536 S. Second Ave., Ste. D Members of the association must comply with IHRSA’s baseline health, Covina, CA 91723 safety, and ethical standards. To learn more, visit www.ihrsa.org/standards 626-859-9909 or contact IHRSA at 617-951-0055. Arizona Ms. Tricia Dellens Snap Fitness 7545 S. Houghton Road, Ste. 3 Curves Curves Curves Tucson, AZ 85747 2601 Del Rosa Ave., No. 103 765-A W. Route 66 2085 River Road, SG Mr. Frank Robles San Bernardino, CA 92404 Glendora, CA 91740 Norco, CA 92860 909-883-5801 626-852-7909 951-808-9372 Ms. Judy Bussey Ms. Debbie Tuohey Ms. Deena Barton California Curves Curves Curves Anytime Fitness 2581 W. Florida Ave. 4551 Rosecrans Ave. 4594 University Pkwy., Ste. B 1075 Sperry Ave. Hemet, CA 92545 Hawthorne, CA 90250 San Bernardino, CA 92407 Patterson, CA 95363 626-913-3524 310-727-9958 909-473-7929 209-892-4348 Mr. Randy Jackson Ms. Lisa DeRienzo Ms. Janet Odell Mr. John Fink

Curves Curves Curves Anytime Fitness 165 W. Broadway 9120 Adams Ave. 1925 S. Holly Ave. 5761 Mountain Hawk Way Anaheim, CA 92805 Huntington Beach, CA 92646 Ontario, CA 91762 Santa Rosa, CA 95409 714-535-9800 714-593-8690 909-983-2882 707-538-4888 Ms. Mary Mello Ms. Mary Jo Nix Ms. Cora Natividad Mr. Patrick Kam

Curves Curves Curves Curves 16535 Bellflower Blvd. 6784 El Cajon Blvd., Ste. C 232 N. Cambridge 2525 N. Lake Ave., No. 6 Bellflower, CA 90706 San Diego, CA 92115 Orange, CA 92866 Altadena, CA 91001 562-461-2860 619-469-0028 714-998-3383 626-797-9177 Ms. Karen Davenport Ms. Eram Lokhandwala Ms. Deann Shannon Bouchard Ms. Rose West

Curves Curves Curves Curves 1090 N. San Fernando Blvd. 15755 Imperial Hwy. 3472 E. Orangethorpe Ave. 4075 E. Live Oak Ave. Burbank, CA 91506 La Mirada, CA 90638 Anaheim, CA 92806 Arcadia, CA 91006 818-842-1007 562-947-3238 714-993-5882 626-447-4075 Ms. Teri Gunnell Ms. Lana Parkhill Ms. Suzanne Sotelo Ms. Dixie Fraizer

Curves Curves Curves Curves 6536 E. Spring St. 2117 Foothill Blvd., Ste. I 8865 Foothill Blvd., No. 105 2955 Van Buren Blvd., Ste. E2 Long Beach, CA 90815 La Verne, CA 91750 Rancho Cucamonga, CA 91730 Riverside, CA 92503 562-421-1166 909-596-6000 909-948-5953 951-509-4878 Ms. RoseMarie J. Green Ms. Yvonne Duddles Ms. Katie Unrue Ms. Janet Collins

Curves Curves Curves Curves 11635 Valley Blvd., Unit I 25260 La Paz Road, Ste. G 29821 Aventura, Ste. B 940 W. Alameda Ave. El Monte, CA 91732 Laguna Hills, CA 92653 Rancho Santa Margari, CA 92688 Burbank, CA 91506 626-575-0654 949-420-0240 949-888-3540 818-558-3591 Ms. Kathy Freeman Ms. Michelle McDuffie Ms. Kim Shreve Curves Curves Curves 4340 Genesee Ave., Ste. 205 Curves 347 N. State College Blvd. 21771 Lake Forest Drive San Diego, CA 92130 4200 Chino Hills Pkwy., No. 860 Fullerton, CA 92831 Lake Forest, CA 92630 858-430-1010 Chino Hills, CA 91709 714-738-5800 949-454-4196 Ms. Renee Zau 909-606-1590 Ms. Leslie Paulsen Ms. Rebecca Lassen Ms. Katie Unrue Curves Curves Curves 426 W. Esplanade Ave., No. 201 Curves 118999 Valley View St. 11306 Mountain View Ave., Ste. A San Jacinto, CA 92583 1411 S. Rimpau Ave., No. 113 Garden Grove, CA 92845 Loma Linda, CA 92354 951-654-8200 Corona, CA 92879 714-893-7884 909-478-9499 Mr. Randy Jackson 951-898-1550 Ms. Janice Woods Ms. Julie Preston Ms. Shelli Martinez

88 Club Business International | JUNE 2009 | www.ihrsa.org | IHRSA Report | Member News

Curves Indiana Anytime Fitness Nebraska 19809 Esperanza Road 1901 S. Union St. Yorba Linda, CA 92886 Anytime Fitness Opelousas, LA 70570 Anytime Fitness 714-779-5230 6520 E. State Blvd. 337-594-1000 1605 Chicago St. Ms. Denise Hobbensiefken Ft Wayne, IN 46815 Mr. Seth Darouse Schuyler, NE 68661 260-748-4000 402-352-0300 Mr. Mike Betts Mr. Glenn Ennen Curves Anytime Fitness 16033 Bolsa Chica Road, No. 101 64724 SR 41 Huntington Beach, CA 92649 Anytime Fitness Pearl River, LA 70452 714-377-0122 6374 W. Jefferson Blvd. 985-250-9416 Nevada Ms. Peggy Barsam Fort Wayne, IN 46804 Mr. James Burns 260-459-9999 World Gym Mr. Patrick Carpenter 885 Mahogany Lane Curves For Women Anytime Fitness Minden, NV 89423 299 W. Foothills Blvd., Ste. 111 671 Hwy. 171 775-782-2705 Upland, CA 91784 Snap Fitness Stonewall, LA 71078 Mr. Kenny Lommori 909-608-7666 1419 E. Wabash St. 318-775-5474 Ms. Jackie Moncayo Frankfort, IN 46041 Mr. Josh Burford Mr. Bill Hahn New York In Shape Health Club 204 Kayla Place Massachusetts 724 Fitness Brentwood, CA 94513 Iowa 32 Main St. Answer is Fitness Stamford, NY 12167 925-382-5519 Anytime Fitness Mr. Jason Martin 1739 Allen St. 607-652-6772 1520 E. 7th St. Springfield, MA 01118 Mr. Nick Colao Atlantic, IA 50022 413-782-7587 712-243-8500 Mr. David Dos Santos Colorado Mr. Michael DeWall North Carolina Anytime Fitness 10875 U.S. 285 Anytime Fitness Michigan Snap Fitness Conifer, CO 80433 700 N. Grand Ave. 6052 Bayfield Pkwy. 303-838-1130 Mt. Pleasant, IA 52641 Anytime Fitness Concord, NC 28027 Ms. Jennifer Bailey 319-385-2033 15222 Cabak Road Mr. John White Mr. James Peterson Clinton Township, MI 48038 586-416-4348 Mr. Patrick Diedrickson Florida Anytime Fitness Ohio 700 N. Grand Ave. Anytime Fitness Anytime Fitness Mt. Pleasant, IA 52641 Snap Fitness 788 S. 6th St. 319-385-2033 3219 Broad St. 927 N. Cable Road, Ste. B MacClenny, FL 32063 Ms. Angelet Dupras Dexter, MI 48130 Clocktowe Store, No. 125 Mr. Allen Eason Ms. Patti Shields Lima, OH 45805 419-221-0030 Mr. Lyle Endsley Stuart L.I.F.E. Fitness Club Kansas 2151 S.E. Federal Hwy. Minnesota Stuart, FL 34994 Snap Fitness 125 N. Market St. Anytime Fitness Oregon Wichita, KS 67202 11806 Emery Village Drive Snap Fitness Mr. Paul Johnson Champlin, MN 55316 Georgia 612-839-0710 19550 Amber Meadow Drive Brookswood Meadow Plaza Life Time Fitness Bend, OR 97702 Anytime Fitness 1823 N. Brown Road Louisiana Mr. Matt Barret Lawrenceville, GA 30043 903 S. Hilligoss Blvd. E Anytime Fitness Fosston, MN 56542 36508 Event Road 218-435-1566 Geismar, LA 70734 Ms. Mona Nelson Rhode Island Illinois 225-744-4966 Anytime Fitness Life Time Fitness Mr. Mason Crain Snap Fitness 22 Kingstown Road 680 Woodlands Pkwy. 2650 University Ave. W, Ste. 115 Richmond, RI 02898 Vernon Hills, IL 60061 Anytime Fitness St. Paul, MN 55114 401-491-9900 847-995-0670 1732 Deroche Circle Ms. Heather Bowman Mr. Alex LaVallee > Gramercy, LA 70052 225-869-3484 Ms. Chantel Brignac

www.ihrsa.org | JUNE 2009 | Club Business International 89 | IHRSA Report | Member News

Texas Washington Snap Fitness Colisee Form 104-6815 Kateri Drive 16 rue du General Koenig Elevation Fitness * Anytime Fitness Grande Prairie, Alberta T8W 0H1 Campiegne 60200 1700 Pacific Ave., Ste. 200 1112 View Ave., Ste. C Mr. Ian McNary (33) 34-486-6990 Dallas, TX 75201 Centralia, WA 98531 Mr. Christian Detour 214-855-3706 360-736-1900 Snap Fitness Mr. Paul Schoenberg Ms. Karen Norris 1656 Nash Road Gym Passion Courtice, Ontario L1E 2Y4 Zone artisanale le Legends Sports Complex Fit Stop Mr. Dick Ott Palyvestre 602 Pruitt Road P.O. Box 13278 Hyeres 83400 The Woodlands, TX 77380 Olympia, WA 98508 (33) 0-49-438-3220 281-298-5700 360-292-3159 Mr. Alain Esteban Mr. Todd Allen Mr. Nic Younis Finland ClubHouse Incanto Oy Meylan Fitness River Oaks Country Club Tyynylaavantie 20 29 bis Ave. du Granier 1600 River Oaks Blvd. Wisconsin Helsinki 00980 Meylan 38200 Houston, TX 77019 (358) 10-850-9000 Anytime Fitness (33) 47-618-2961 713-529-4321 Mr. Tom Blomqvist Mr. Yves Fady Mr. Brendan Crotty 1139 W. Main St. Whitewater, WI 53190 ELIXIA - Sello 262-472-0888 O2 Fitness Kauppakeskus Sello 3. krs Ave. d’Espagne Tennessee Leppavaarankatu 3-5 zone Alabasud Espoo 02600 Snap Fitness Australia Montauban 82000 (358) 9-849-3500 (33) 56-326-3356 329 TTK Road Ms. Mia Sabelli Chennai, TN 600018 Arena Joondalup Ms. Laetitia Lefrere Ms. Karthi Sekar P.O. Box 33 Joondalup, Western Australia ELIXIA Itakeskus Odyssee 6919 Korsholmantie 2 5 rue Saint Marcel (61) 8-9-300-7171 Helsinki 00900 Utah Metz 57000 Mrs. Meredith Littlefair (358) 9-341-7880 (33) 38-732-1718 Anytime Fitness Ms. Sari Sonninen Mr. Laurent Gerard 695 N. State St. Challenge Fitness Orem, UT 84057 6 Burlington St. ELIXIA Onkiniemi Olympe Institut 801-607-1338 Oakleigh, Victoria 3166 Haarlankatu 1 6 rue Jean Mace Mr. Mark Gressman (61) 39-564-7900 Tampere 33230 Roanne 42300 Mr. Frank Monea (358) 33-454-6000 (33) 47-771-5913 Snap Fitness Ms. Minna Ryynanen Mr. Fabien Hennebois 129 E. 13800 S Draper, UT 84020 Canada Pacific Gym Mr. Greg Kimball Anytime Fitness France 152 Bld Gilloux et Raymond 101-18655 Fraser Hwy. Activ’Gym Carpentras 84200 Surrey, British Columbia V3S 7Y3 54 rue Jean Moulin (33) 0-49-060-6566 Virginia 604-574-4777 Roanne 42300 Mr. Serge & Nathalie Carpentras Anytime Fitness Mr. John Guld-Thorpe (33) 47-771-8682 1437 Sam’s Drive Mr. Gregory Dudek Chesapeake, VA 23320 Omega Fit Club Germany 757-410-9205 979 Chancery St. Chateau D’Hem ELXIA Dusseldorf Ms. Nicole Carry Kingston, Ontario K7P 1R4 61 av Henri Delacroix Friedrichstrasse 129-133 613-634-3484 Hem 59510 Dusseldorf 40217 Anytime Fitness Mr. Mike Koiranen (33) 32-089-9515 (49) 21-13-168-8880 3352 Princess Anne Road, Ste. 905 Ms. Delphine Cornu Mr. Michael Schrick Virginia Beach, VA 23456 Rep One Fitness 757-201-9624 6207 Vein St. Club 7 Mr. Scott Taylor Vancouver, British Columbia V6M 448 rue de la Roqueturiere 4A7 Montpellier 34090 Israel Snap Fitness 604-250-3769 (33) 46-770-7707 Arab Sport Centre 11083 Marsh Road, Ste. D Mr. Scott Simser Ms. Carole Pigeon Hariri Ste. 6 Bealeton, VA 22712 P.O. Box 51892 Mr. Andy Stevenson Jerusalem (97) 22-628-8512 —|

90 Club Business International | JUNE 2009 | www.ihrsa.org | IHRSA Report | Calendar

Save the date | 2009-2010 IHRSA Events Coming Soon in June 1-5 October 22-25 Club Business 4th Annual IHRSA University 9th Annual IHRSA European Congress Barcelona, Spain | IESE Business School Dublin, Ireland I nternational www.ihrsa.org/university www.ihrsa.org/meetings

AUGUST 2-5 NOVEMBER 10-13 u Money Matters: CBI’s brain trust of 21st Annual Institute for 8th Annual IHRSA Asia-Pacific Forum financial experts discusses the econ- Professional Club Management Tokyo, Japan Lake Tahoe, California www.ihrsa.org/meetings omy, investment environment, etc. www.ihrsa.org/institute MARCH 10-13 u Super Staff: A new IHRSA report OCTOBER 22-25 IHRSA 2010 – The 29th Annual tells you what you need to know to 9th Annual IHRSA European Congress International Convention & Trade Show Dublin, Ireland San Diego, California spot and keep great employees The Burlington Hotel www.ihrsa.org/meetings —| www.ihrsa.org/congress u Global 25: IHRSA’s annual guide to the 25 largest and fastest-growing October 22-24 10th Anniversary IHRSA/Fitness Brasil Latin club companies in the world American Conference & Trade Show Transamerica Expo Center, São Paulo, Brazil u Locker Deluxe: ‘Green’ materials, www.ihrsa.org/fitnessbrasil toiletries, and cleaning routines make locker rooms more appealing than ever

2009 Industry Events u Step This Way: F.I.T. Extra takes you on an exciting tour of the latest inno- August 6-7 September 10-13 NOVEMBER 4-7 vations boasted by treadmills Health & Fitness Business SIBEC North America American Council on Expo & Conference Pasadena, California Exercise’s Fitness Denver, Colorado www.mcleanevents Symposium 2009 www.healthandfitnessbiz.com international.com San Diego, California www.acefitness.org/ AUGUST 12-16 September 22-24 symposium IDEA World Leisure Industry Week Fitness Convention Birmingham, England NOVEMBER 4-7 Anaheim, California www.liw.co.uk SIBEC Europe by Stan Tran www.ideafit.com Split Out of Shape OCTOBER 9-10 Croatia August 18-20 Fitnessvakdagen www.sibec.co.uk 28th Annual National Ultrecht Fitness Trade Show The Netherlands DECEMBER 2-5 Reno/Tahoe, Nevada www.fitnessvakdagen.nl 15th Annual MFA www.nationalfitness Medical Fitness & tradeshow.com OCTOBER 14-17 Healthcare Conference Club Industry Orlando, Florida August 19-23 Chicago, Illinois www.medicalfitness.org Can-Fit-Pro www.clubindustryshow.com Toronto, Canada DECEMBER 3-5 www.canfitpro.com Athletic Business Conference & Expo Orlando, Florida www.athleticbusiness conference.com —|

To obtain complete details about, or to register for, .org all IHRSA events, log on to www.ihrsa.org/meetings.

www.ihrsa.org | JUNE 2009 | Club Business International 91 | Marketplace |

Products & Services Employment

Lifestyle Family Fitness is one of the fastest-growing premier fitness clubs in the industry. Investing in our employees, creating a culture of teamwork, and building lasting relationships with our members is what gives Lifestyle Family Fitness the competitive edge to achieve great things! The Company is in an aggressive growth state with locations in Florida, Indiana, Ohio and North Carolina. Our target markets include the Southeast, Mid-West, and Mid-Atlantic. Give your career more strength and join the Lifestyle Family Fitness team! Lifestyle Family Fitness has immediate career opportunities for qualified candidates in the following areas: SALES / OPERATIONS MANAGEMENT • Regional Sales/Operations Managers Do You Own Treadmills? • District Sales/Operations Managers • Club Sales/Operations Managers TRAINERS / INSTRUCTORS Then You’ve Gotta See This. • District and Area Personal Training Managers • Personal Trainers • Group Fitness Instructors Experience the benefits of working with some of the most talented people in the fitness industry. Exercise your ability to have a fulfilling career with Lifestyle Family Fitness today! Lifestyle Family Fitness offers a Competitive Salary, Bonus, & www.GlideFitness.com Commission Programs; Robust Benefits Package; State-of-the-Art Fitness Facilities, Certification Reimbursement & Continuing Education, Click the Puppy to Watch the Video An Energetic, Enthusiastic, Team Oriented Work Environment. NO DOWNLOAD REQUIRED APPLY NOW at www.lff.com. EOE

Business Opportunities

EXERCISE YOUR POTENTIAL! See your Continue your career path in the fitness industry with our ad here! team of highly motivated & well compensated industry Rates start at just $245 per professionals at one of our issue for IHRSA members. state-of-the-art athletic clubs and spas located in CO, FL, Visit www.ihrsa.org/classifieds GA, MA, MD, MN, MO, & NM. Spring Store Sale! or e-mail [email protected] NEW CLUBS IN 2009! for details. Spring Store Sale Ends June 30 Visit us at wellbridge.com or send your resume to The more you spend at www.ihrsastore.com, [email protected]. the more you save! Fitness | Wellness | Sports | Fun

92 Club Business International | JUNE 2009 | www.ihrsa.org | Marketplace |

Consulting

SPORT&YOU

Sport & Health Clubs, Washington DC’s premiere provider of over 20 multi-purpose health clubs, is looking for talented industry professionals to join our team! We want DYNAMIC individuals who will build & develop teams, drive sales, implement & improve business tactics, foster member relationships & want to make $$$!

sport&general managers Leading & driving all club activities including sales, operations, financial management, retail, programming & staff development. 5-10 years of health club sales & management experience, including financial management is a must.

sport&sales directors Driving sales. Building & training sales teams. Implementing Effective marketing plans. Fostering member relationships. 3-5 years of marketing industry sales & management experience, a proven successful sales record & a desire to make $$$ are all required! doesn’t have to be expensive sport&benefits Competitive salaries, aggressive bonus & commission plans, great benefits package, 401(k) plan, relocation assistance, ongoing The IHRSA training & long term career opportunities. Buyers’ To check us out, visit us at www.sportandhealth.com! Send resume and total compensation requirements to Director Get your club noticed Guide brings an of Recruiting, Chris Ann Becki, [email protected]. and drive in new leads industry trade show with a package custom right to your designed for your club’s computer! market situation. www.ihrsabuyersguide.com

visit t visit u o

s k r o ad w ve at www.ihrsastore.com www.ihrsa.org rtising th 888•349•4594 www.clubads.com/pick3

Hiring Right is More Important Than Ever

During these challenging economic times, hiring the right people is crucial. Managers must be disciplined enough to keep spending under budget, and sales representatives must be positive and persistent in order to meet their goals. Find your next star at ActiveCareers.com, the health club industry’s premier online career center. A 60-day job posting is only $149 for IHRSA members, and includes resume bank access. ActiveCareers.com

www.ihrsa.org | JUNE 2009 | Club Business International 93

| Ad Index |

Page Advertiser Page Advertiser 68 » A-1 Textiles 40 » Les Mills International, Ltd. www.a1athletictowels.com | 800-351-1819 www.lesmillsusa.com | 888-669-8876

43 » Aerobics and Fitness Association of America 9 » Life Fitness www.afaa.com | 446-2322 www.lifefitness.com | 800-634-8637

58 » Affiliated Acceptance Corporation French » Matrix Fitness Systems www.affiliated.org | 800-233-8483 Cover www.matrix-fitness.com | 866-693-4863

82 » American Fitness Professionals & Associates 74 » Medical Fitness Association (MFA) www.afpafitness.com | 609-978-7583 www.medicalfitness.org | 804-897-5701

2 & 3 » ASF International 24 » Mondo USA www.asfinternational.com | 800-227-3859 www.mondousa.com | 800-441-6645

76 » BioEx Systems 13 » MotionSoft, Inc. www.bioexsystems.com | 800-750-2756 www.motionsoft.net | 800-829-4321

21 » CSI Software 85 » Northwest Personal Training & Fitness Education www.csisoftwareusa.com | 800-247-3431 www.nwFitnessEducation.com | 360-574-7292

Inside Front » CYBEX International, Inc. 16 » Octane Fitness Cover & 1 www.cybexinternational.com | 508-533-4300 www.octanefitness.com | 763-757-2662

87 » eFit Financial 72 » OPTP www.efitfinancial.com | 877-772-3348 www.optp.com | 800-367-7393

52 » Expresso Fitness Corporation 72 » Paramount Acceptance www.expresso.com | 888-528-8589 www.paramountacceptance.com | 800-316-4444

7 » Fiserv 94 » Performance Food Centers www.compete.fiserv.com | 800-242-9522 www.juicebarguys.com | 888-732-9151

75 » Fitness Anywhere 67 » Perform Better www.fitnessanywhere.com | 888-878-5348 www.performbetter.com | 800-556-7464

71 » Gerstung 65 » Playtime, LLC www.gerstung.com | 800-922-3575 www.playtimeco.com | 303-662-0302

54 » Go Figure 69 » Salsbury Industries www.igofigure.com | 877-GOFIGURE www.lockers.com | 800-562-5377

57 » GP Industries 69 » Soft Play & Little Tikes Playground by PlayPower www.gpindinc.com | 800-814-4943 www.softplay.com | 888-752-9582

81 » GRAVITY by efi Sports Medicine 66 » SPRI Products, Inc. www.efisportsmedicine.com | 800-541-4900 www.spriproducts.com | 800-222-7774

14 » Hampton Fitness 5 » Star Trac www.hamptonfit.com | 805-339-9733 www.startrac.com | 800-228-6635

68 » HEX Tanning Back » TECHNOGYM www.hextanning.com | 800-556-3201 Cover www.technogymusa.com | 303-875-0306

63 » Hydromassage Inside » THE INDOOR CYCLING GROUP, Cytech GmbH www.hydromassage.com | 727-536-5566 Back Cover www.indoorcycling.com | 49(0)911-54450

11 » Iron Grip Barbell Company 33 » Twin Oaks www.irongrip.com | 800-664-4766 www.tosd.com | 866-278-6750

19 » Ivanko Barbell Company 59 » Umax Strength www.ivankobarbell.com | 310-514-1155 www.umaxstrength.com | 888-851-8989

75 » Jade Distribution 27 » Zumba Fitness, LLC www.jadedistribution.com | 800-785-5233 www.zumba.com | 954-925-3755

www.ihrsa.org | JUNE 2009 | Club Business International 95 | Last Rep |

One Hundred Twenty Million Trade Show Members by 2010 Shows Off in SF!

I’m like a kid in a candy store when it comes to trying out new exercise equipment and playing with all of the other new gizmos that make working out at one of our clubs so rewarding and so much fun.

o I probably don’t have to tell you that I had the time of The financing rates offered seemed particularly my life during IHRSA’s recent 28th Annual Interna- attractive this year. tional Convention and Trade Show in San Francisco. Hundreds of IHRSA associate members went the Now don’t get me wrong. The keynote presentations, extra mile to make sure the 2009 show was memo- by people such as sports champions Dara Torres and rable and fun, so I hope you were there and did Joe Montana, and business gurus Seth Godin and some productive shopping. If not, you might want SMarcus Buckingham, were incredible. So, too, were to check out a few of the exhibitors’ Websites: all of the workshops and other sessions. several are still offering show specials.

Tracy Powell But for me, for this one guy, The show’s huge 380,000 square feet showcased the trade show has always been every imaginable product or service required to where the real action is at. design, build, and profitably operate a club, but This year, I was impressed, that was just the “hard” part of the equation. The as always, by both the wide “soft” component was equally valuable. Much of variety and high quality of the the interaction between IHRSA members occurs on products and services that the trade-show floor: old friendships are renewed, were on display on the trade- new ones formed, clubs are bought and sold, deals show floor. The industry’s are done, and promising new ideas are born. manufacturers invest millions Over the years, many of my most enduring upon millions of dollars and friendships have begun at the show, and this year countless hours of time to wasn’t any different. I collected a stack of business research, design, and develop cards that’s about an inch thick, and, I have to Joe Moore equipment to offer safe and admit, I haven’t entered all of the contact informa- IHRSA President & CEO effective exercise options. But tion into my computer—yet. it doesn’t stop there. Today’s The atmosphere at the convention and trade machines are also sleek and show was extremely positive—surprisingly so, pleasing to the eye—they’re styled to be the focal given the current economic climate. point of the club, and they succeed. Our industry is filled with upbeat, enthusiastic, It’s obvious, and undeniable, that the constant and clever entrepreneurs who make this business enhancement and evolution of equipment has a joy to be a part of. They’re constantly identifying played a major—in fact, a pivotal—role in growing what people want and filling those needs, and that our industry. goes for IHRSA members and associate members, I’m also amazed, each year, by the value that’s so alike. They—and you—are the future of this indus- evident on the trade-show floor. The stunning and try, and that’s why I believe its prospects remain sophisticated units on view clearly deliver more in incredibly bright. —| terms of performance and payoff than the prices would indicate, and this show was no exception. – Joe Moore, [email protected]

96 Club Business International | JUNE 2009 | www.ihrsa.org

Kinesis One for all.

TUV Rheinland Geprüftes Medizinprodukt Freiwillige Produktprüfung Product Safety Approved medical device KINESIS ONE FOR 3D MOVEMENT. Kinesis™ One offers 360 degrees of movement in a freestanding unit thanks to our FullGravity™ Patent Pending Technology. KINESIS ONE FOR MOVEMENT TRAINING. Kinesis™ One expands your training options so users can perform nearly any movement relevant to their training goals. KINESIS ONE FOR PERSONAL TRAINERS. Kinesis™ One offers trainers a unique framework to create personalized and engaging training programs for clients. KINESIS ONE FOR YOUR BUSINESS. Kinesis™ One will support your personal training staff, attract members and generate secondary spending opportunities.

Learn more about the Kinesis family and discover the beneﬁ ts awaiting you if you choose ONE for business at www.technogym.com/kinesisone NORTH AMERICA - TECHNOGYM USA Corp. Ph. +1 206 623 1488 Toll free: 800 804 0952 Fax +1 206 623 1898 Exclusive 3D Movement powered by E-mail: [email protected] FullGravity™ Technology (Patent Pending) OTHER COUNTRIES - TECHNOGYM SpA and 3D Pulley System (Patent Pending). Ph. +39 0547 650500 Fax +39 0547 650591 E-mail: [email protected]

S_K-one_UK INT (cbi 20081120).indd 1 20-11-2008 16:25:50