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507546.2015 PMG Web Cover.Indd DIGITAL MEDIA KIT 3,311,552 110,385 Monthly Daily Web Website Visitors Visitors Your town, your local website! Your solution for targeted digital advertising. Markt/RateCard/507546.2015 2015 WEB DEMOGRAPHICS AGE GROUPS < 18 10% 18-24 9% 25-44 40% 45-54 19% Income47% 53% 55-64 14% GENDER 65+ 7% Female Male 39% 26% 18% 8% 9% Graduate School 21% INCOME College Grad 46% $0-20k $20-49k $50-99k $100-150k $150k+ Some College 13% 26% of Portland Tribune visitors have a household EDUCATION High School / GED 20% income of $100,000 or higher. COUNTY TRAFFIC SOURCES Multnomah 117,211 Mobile Web Online Clackamas 40,639 32% 68% Washington 56,715 OTHER INTERESTS The people who visit portlandtribune.com are CHILDREN also likely to visit these categories and sites: in HOUSEHOLD TRAVEL 2.5x CAR RENTAL 1.7x POLITICS & COMMENTARY 1.9x REFERENCE 1.7x Has Kids FANTASY SPORTS 1.9x MAPS 1.7x SCIENCE/NATURE 1.9x HOME & GARDENING 1.6x 43% AIRLINES 1.8x RELIGION 1.6x BANKING 1.7x TRAVEL AGENTS 1.6x No Kids NEWS 1.7x ONLINE TRADING 1.6x 57% Monthly Website Visits: 3,311,552 40% increase from 2014 Monthly Page Views: 5,662,755 • Daily Web Visitors: 110,385 2015 3rd Quarter - Monthly Average Uniques = 473,849 • Pages Per Visit = 1.71 Monthly Page Views Monthly Page Views Portland Tribune 1,761,330 Woodburn Independent 230,480 DAILY WEB VISITORS: 33,358 DAILY WEB VISITORS: 4,365 Beaverton Valley Times 183,020 Central Oregonian 227,725 DAILY WEB VISITORS: 3,466 DAILY WEB VISITORS: 4,597 Canby Herald 83,690 Newberg Graphic 313,130 DAILY WEB VISITORS: 1,585 DAILY WEB VISITORS: 5,930 South County Spotlight 231,315 West Linn Tidings 176,005 DAILY WEB VISITORS: 4,380 DAILY WEB VISITORS: 3,333 Estacada News 51,995 Molalla Pioneer 69,395 DAILY WEB VISITORS: 984 DAILY WEB VISITORS: 1,314 Forest Grove News Times 112,575 Wilsonville Spokesman 72,075 DAILY WEB VISITORS: 2,132 DAILY WEB VISITORS: 1,365 Gresham Outlook 228,850 Sandy Post 81,910 DAILY WEB VISITORS: 4,334 DAILY WEB VISITORS: 1,551 Regal Courier 18,505 Sherwood Gazzete 69,870 DAILY WEB VISITORS: 350 DAILY WEB VISITORS: 1,323 Hillsboro Tribune 106,755 Tigard / Tualatin Times 208,585 DAILY WEB VISITORS: 2,021 DAILY WEB VISITORS: 3,950 Lake Oswego Review 349,910 The Bee (SE Portland) 39,490 DAILY WEB VISITORS: 6,627 DAILY WEB VISITORS: 747 Madras Pioneer 174,300 SW Community Connection 20,425 DAILY WEB VISITORS: 3,301 DAILY WEB VISITORS: 386 Clackamas / Oregon City 145,320 Northwest 50 Something 11,645 DAILY WEB VISITORS: 2,752 DAILY WEB VISITORS: 220 * Note: Total Monthly Pages views in this section do not represent the total page views for the entire site: FACEBOOK FANS TOP TRENDING STORIES SOCIAL MEDIA PAMPLIN E-BLAST 24.9% Referals from Facebook Link ________________________________ ___ ____________________________________ Twice Weekly Email Broadcast to 59,505 Followers 11,000 + Weekly Subscribers ___________________________________ONLINE ADVERTISING THE MOST LOCAL CONTENT 12 MILLION Average Monthly Stories Posted Ad Impressions delivered monthly ____________________________________ 5,132 Local Stories Site Site Sponsor Leaderboard (728x 90) Sponsor (120 x 90) (120 x 90) Billboard Ad 680x360 680x360 One billboard ad would rotate among lead stories. Limit of one advertiser per site per week. $ per week 1,495 All websites $695 per week News Sponsor (468 x 60) Portland Tribune only $295 per week per Community Newspaper site PAMPLIN NETWORK - All 25 websites (Minimum 150,000 impressions) • $10 CPM (cost per thousand impressions) AD POSITION AD SIZE MO COST Leaderboard 728 x 90 $1295 • Local newspaper websites are News Sponsor 468 x 60 $900 more credible and informative Site Sponsor 120 x 90 $450 than all other online sources. Mini Med. Rectangle 300 x 250 $750 • Extend your reach, 24/7 with the 3 x 1 Rectangle 300 x 100 $450 Skyscraper Portland Tribune and Mini-Skyscraper 160 x 200 $450 (160 x 200) Community Newspaper websites. Skyscraper 160 x 600 $750 Med. Rectangle • 77% of Online Readers not (300 x 250) Subscribers PORTLAND TRIBUNE • Average Household Income (Minimum 50,000 impressions) is 32% higher. AD POSITION AD SIZE MO COST Leaderboard 728 x 90 $750 WEB CONTRACT RATES News Sponsor 468 x 60 $300 3 month contract Site Sponsor 120 x 90 $200 Med. Rectangle 300 x 250 $400 Skyscraper SAVE 10% 3 x 1 Rectangle 300 x 100 $200 (160 x 600) 6 month contract 3 x 1 Rectangle Mini-Skyscraper 160 x 200 $300 SAVE 20% Skyscraper 160 x 600 $400 (300 x 100) 12 month contract SAVE 30% COMMUNITY NEWSPAPER SITES (Cost per site) MULTIPLE WEBSITE BUY AD POSITION AD SIZE MO COST Leaderboard 728 x 90 $250 (Community Newspaper News Sponsor 468 x 60 $200 Websites Only) Site Sponsor 120 x 90 $100 Buy ONE site, each addi- Med. Rectangle 300 x 250 $250 Med. Rectangle Mini tional site is HALF PRICE (300 x 250) 3 x 1 Rectangle 300 x 100 $100 Mini-Skyscraper 160 x 200 $250 Skyscraper Skyscraper 160 x 600 $300 (160 x 200) Mktg/Rate Cards/2015/PMG Rates 507546 Mktg/Rate Cards/2015/PMG February 2015 Premium Audience Display Network n Reach the right audience in real time with The Premium Audience Network! n Your ads are geo-targeted by zip codes which means your ads will only appear where you want them to. n We use behavioral and demographic data to deliver ads to specific audiences producing results like never before. n These ads are contextually targeted and appear on national websites with content that relates to your product or service. n $12.00 CPM (cost per thousand impressions) Your ads could appear on: Please contact: Ian Monihan 503-546-0780 • [email protected] Own Sports, Education, Opinion, or our Obituaries news sections. Now your ad can be seen EVERY TIME someone goes to one of these news pages on our website. Plus these NEWS SPONSOR positions are exclusive which puts your business ahead of your competition. Hurry - Only a limited number of positions are available on each NEWS SPONSOR website. Own one of the newspaper websites’ most prominent positions. EXCLUSIVITY provides a big advantage over your competition. Pamplin Media Group averages 70,000 visitors a day for all of our websites. Local newspaper websites are more credible and informative than all other online sources. Community Newspapers $250 per month / per website Portland Tribune $350 per month For more information contact Ian Monihan (503) – 546 – 7080 [email protected] EMAIL BLAST 728 x 90 pixels $995 month Email $395 week Blasts 160 x 600 pixels Businesses interested in targeting readers craving hyper local news can do so through $995 the Pamplin Media Group’s weekly email month blasts. $395 week Twice a week, every Tuesday and Friday, we send out an email alert 468 x 60 pixels highlighting a few of the top $495 trending stories found on our month websites. $175 week n Sent to over 12,000 readers twice a week n Limited ad positions (5) to maximize your exposure n Features top trending stories from the Pamplin Media Group family of newspapers n Available ad units include: 468 x 60 pixels 728 x 90 pixels $295 160 x 200 pixels 160 x 600 pixels month 468 x 60 pixels $245 $100 week 160 x 200 pixels month $100 week n Impressions delivered: - 104,000 per month - 26,000 per week To reserve your space call your sales representative today at 503-684-0360.
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