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Environment and Natural Resources Committee ENVIRONMENT AND NATURAL RESOURCES COMMITTEE INQUIRY INTO HERITAGE TOURISM AND ECOTOURISM IN VICTORIA SEPTEMBER 2014 Ordered to be printed Victorian Government Printer 2014 Parliamentary Paper No. 353 (Document 1 of 2) Session 2010–2014 INQUIRY INTO HERITAGE TOURISM AND ECOTOURISM IN VICTORIA Parliament of Victoria Environment and Natural Resources Committee Inquiry into heritage tourism and ecotourism in Victoria ISBN 978-0-9807561-5-9 This report is printed on Revive Laser 90 gsm – 100 per cent recycled paper Table of contents List of figures ......................................................................................................................... iv List of tables .......................................................................................................................... iv Committee members .............................................................................................................. v Staff ........................................................................................................................................ v Terms of reference ............................................................................................................... vii Chair’s foreword .................................................................................................................... ix Executive summary ............................................................................................................... xi Recommendations ............................................................................................................... xv Acronyms and abbreviations ............................................................................................. xxiii INTRODUCTION .......................................................................................... 1 The inquiry into heritage tourism and ecotourism in Victoria ................................. 1 CHAPTER ONE ............................................................................................ 3 Victoria’s heritage tourism and ecotourism industry .............................................. 3 1.1 Defining ecotourism ................................................................................................... 3 1.2 Defining heritage tourism .......................................................................................... 7 1.3 Indigenous heritage in Victoria’s tourism industry .................................................... 9 1.4 Victoria’s natural and cultural heritage attractions ................................................. 10 1.5 ‘Iconic’ sites and heritage listing .............................................................................. 12 1.6 Recent developments in tourism policy ................................................................... 13 1.6.1 Victoria’s 2020 tourism strategy ............................................................................ 13 1.6.2 Victoria’s regional tourism strategy 2013-2016 .................................................... 15 1.6.3 Victoria’s China tourism strategy ........................................................................... 17 1.6.4 Victoria’s Aboriginal tourism strategy 2013-2023 ................................................ 17 1.6.5 Victoria’s Trails Strategy 2014-24 .......................................................................... 18 1.7 National parks policy and legislation ....................................................................... 19 1.8 Heritage tourism policy ............................................................................................ 21 1.9 National tourism policy ............................................................................................ 22 1.10 The contribution of tourism to the national and Victorian economies ................... 23 1.11 Recent tourism data on Victoria – International visitation ...................................... 26 – i – INQUIRY INTO HERITAGE TOURISM AND ECOTOURISM IN VICTORIA 1.12 Recent tourism data on Victoria – Domestic visitors................................................ 30 CHAPTER TWO .......................................................................................... 35 Developing the potential within the ecotourism and heritage tourism industry .... 35 2.1 Governance structures and the Victorian tourism industry ..................................... 35 2.1.1 The role of Regional Tourism Boards ..................................................................... 35 2.2 Marketing Victoria’s assets ....................................................................................... 38 2.2.1 Tourism Victoria’s promotional campaigns ........................................................... 38 2.2.2 The role of social media ......................................................................................... 41 2.3 Encouraging regional dispersal ................................................................................. 44 2.4 Meeting the expectations of international visitors .................................................. 46 CHAPTER THREE ........................................................................................ 53 Infrastructure for ecotourism and heritage tourism and workforce skills and development ....................................................................................................... 53 3.1 Tourism infrastructure policy context ...................................................................... 53 3.2 Infrastructure for ecotourism and heritage tourism ................................................ 54 3.2.1 Accommodation ..................................................................................................... 61 3.2.2 Signage ................................................................................................................... 66 3.2.3 Technological Infrastructure .................................................................................. 69 3.3 Workforce skills and development ........................................................................... 72 CHAPTER FOUR ......................................................................................... 77 Best practice in ecotourism .................................................................................. 77 4.1 Victoria’s licensing scheme ....................................................................................... 77 4.1.1. Views of stakeholders ............................................................................................. 79 4.2 Ecotourism accreditation schemes ........................................................................... 81 4.2.1 Views of stakeholders ............................................................................................. 83 4.2.2. International eco-accreditation schemes ............................................................... 88 4.3 Ecotourism and commercial developments in national parks ................................. 93 4.3.1 Views of stakeholders ............................................................................................. 95 4.3.2 Models of best practice in other jurisdictions ........................................................ 99 4.4 Funding sustainable ecotourism development ...................................................... 109 4.4.1. Attracting investors to the ecotourism sector ...................................................... 109 – ii -- TABLE OF CONTENTS 4.4.2. Revised fees for accommodation in Victorian parks ............................................ 111 4.4.3. Funding iconic walking tracks .............................................................................. 112 4.5 Ecotourism policy ................................................................................................... 114 CHAPTER FIVE .......................................................................................... 121 Best practice in heritage tourism ......................................................................... 121 5.1 Heritage tourism within the cultural tourism sector ............................................. 122 5.2 Interpreting heritage sites...................................................................................... 125 5.2.1 Digital technologies ............................................................................................. 127 5.3 Heritage workforce skills and tour guides.............................................................. 133 5.4 Heritage buildings and tourism opportunities ....................................................... 135 5.4.1 The planning system and heritage overlays ......................................................... 136 5.4.2 Adaptive re-use of heritage buildings .................................................................. 137 5.4.3 Funding heritage preservation and tourism projects ........................................... 139 CHAPTER SIX ........................................................................................... 143 Supporting Aboriginal tourism ............................................................................ 143 6.1 Victoria’s Aboriginal tourism policy ....................................................................... 143 6.1.1 Aboriginal tourism in other Australian jurisdictions ............................................ 144 6.2 Aboriginal heritage in Victoria’s national parks ....................................................
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