Proceedings Editor: Laloumis Dimitris
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1 May 22nd to the 23rd of 2010 Athens, Greece Published by: Activities for the Development of Tourism and Tourism Education Tourism Research Institute 2-4 Zoodohou Pigis str, 10678 Athens, Greece Tel: + 30 210 3806877 Fax: + 30 210 3808302 URL: www.dratte.gr Εmail: [email protected] Proceedings editor: Laloumis Dimitris ISSN : 1791 – 8685 Manager of the Conference Organizing Committee Secretariat: Haralampidis Kyriakos Secretariat of the Conference Organizing Committee: Kolias Panagiotis Slavova Theodora Dimitriou Loukia Papadopoulos Savvas Alomarii Majed Natsikou Sofia Feleki Irini Akritidou Maria Patso Anastasia Mpaka Helen Kotsi Haido Zoupa Valendina Psaltis Evagelos Siskou Maria Diakaki Sofia Reva Olimpia Kariotaki Evita Dimkou Maria Stergiou Garifalos Mourmoura Taxiarh. Fotiadis Thomas Vartzis Triantafillos Preamatzi Foteini Vlahopanagioti Helen Karfi Maria Peramatzi Giota Tsokos Vaggelis 2 Conference Chairman: Dr Laloumis Dimitrios Conference Co-Chairman: Dr Karagiannis Stefanos Dr Loupa Haido Dr Lytras Pericles Chairman of the Research Programme Review Committee: Karagiannis Stefanos Executive Members of the Research Programme Review Committee: Papastavrou Anastasios Aristotle University of Thessaloniki Tsahalidis Efstathios Demokritus University of Thrace Karameris Athanasios Aristotle University of Thessaloniki Research Program Review Committee Anagnos N. Aristotle University of Thessaloniki Andreopoulou Z. Aristotle University of Thessaloniki Arabatzis G. Demokritus University of Thrace Delitheou V. University of Central Greece Douvis I. University of Athens Exarhos G. Technological Education 3 Institute of Serres Frangos H. Technological Education Institute of Athens Gargalianos D. Demokritus University of Thrace Georgopoulos A. Universitaet Wien Geraga E. University of Central Greece Ghaleb Η. American University of Beirut Hatzifotiou S. Demokritus University of Thrace Hliaoutakis I. Technological Education Institute of Crete Hristopoulou O. University of Thessaly Ispikoudis I. Aristotle University of Thessaloniki Karagiannis S. Technological Education Institute of Lamia Karameris A. Aristotle University of Thessaloniki Karavagelis E. Technological Education Institute of Thessaloniki Kilipiris F. Technological Education Institute of Thessaloniki Kitsios F. University of Macedonia Kotsi F. Greek Open University Kougolos A. University of Thessalia Koutsoubas H. University of Athens Kulshreshtha S. Indian Institute of Tourism & Travel Management Ladias H. University of Central Greece Lalas E. Technological Education Institute of Lamia Laloumis D. Technological Education 4 Institute of Athens Lazos K. Aristotle University of Thessaloniki Loupa H. Technological Education Institute of Larisa Lytras P. Technological Education Institute of Athens Maniatis P. University of Athens Mantzaris I. Technological Education Institute of Serres Matthopoulos D. University of Ioannina Mavridis D. Technological Education Institute of west Macedonia Mavrodontis T. Technological Education Institute of Thessaloniki Mavros K. Technological Education Institute of Athens Milonopoulos D. Technological Education Institute of Piraeus Mira P. Technological Education Institute of Piraeus Mitropoulos G. University of Patras Nedelea S. University Suceava , Romania Notopoulos P. Technological Education Institute of Serres Ntanos A. Technological Education Institute of Piraeus Papadiodorou G. Technological Education Institute of Thessaloniki Papadogiannakis N. University of Crete Papadogiannis N. Technological Education Institute of Crete Papageorgiou K. Agricultural University Of 5 Athens Papastavrou A. Aristotle University of Thessaloniki Polihronopoulos G. Technological Education Institute of Athens Prinianaki R. Technological Education Institute of Crete Reklitis P. Technological Education Institute of Halkida Sakkas N. Technological Education Institute of Crete Sarris N. Panteion University Schnell A. University of Applied Sciences of Düsseldorf Sdrolias L. Technological Education Institute of Larisa Sfouggaris A. University of Thessalia Sotiriadis M. Technological Education Institute of Crete Soulis S. Technological Education Institute of Athens Stavroulakis D. Technological Education Institute of Piraeus Stergioulas A. University of the Peloponnese Tabakis S. Demokritus University of Thrace Theoharopoulos D. University of Ioannina Tomaras P. Technological Education Institute of Athens Tsahalidis E. Demokritus University of Thrace Tsantopoulos G. Demokritus University of Thrace Tsoukatos E. Technological Education 6 Institute of Crete Varvaresos S. Technological Education Institute of Athens Venetsanopoulou M. Panteion University of Athens Vliamos S. University of Athens Vlisidis A. Technological Education Institute of Crete Papers Examiners: Ispikoudis I. Theoharopoulos D. Koutsoubas H. Matthopoulos D. Ladias H. Sfouggaris A. Mitropoulos G. Delitheou V. Ntanos A. Kotsi F. Loupa H. Papadiodorou G. Stavroulakis D. Hliaoutakis I. Sakkas N. Exarhos G. Tomaras P. Notopoulos P. Hristopoulou O. Mantzaris I. Sdrolias L. Maniatis P. Kitsios F. Tsoukatos E. Multilingual interpretation: Geraga Efterpi, University of Central Greece Chairman of the Conference Organizing Committee: Laloumis Athanasios Co Chairman of the Conference Organizing Committee: Rekka Xanthippi Peistikou Magda 7 Executive Members of the Conference Organizing Committee Tsana Loukia University of Central Greece Papastavrou Aristotle University of Thessaloniki Konstantinos Alexiou Spiros Technological Education Institute of Lamia Apostolou Dimitrios PHD candidate Vantsis Dimitrios Technological Education Institute of Crete Riggas Hristos Technological Education Institute of Crete Sopasi Irini Technological Education Institute of Thessaloniki Karavagelis Evagelos Technological Education Institute of Thessaloniki Gaitanis Dimitrios Technological Education Institute of Thessaloniki Bogas Hristos Technological Education Institute of Serres Tsoukas Vasilios Technological Education Institute of Serres Fraidaki Meri Panteion University Mamakis George Technological Education Institute of Crete 8 CONTENTS Towards a Sustainable Development of a World Heritage Site: 16 Focus on Idanre Hills in Ondo State, Nigeria. ADEBAYO ADEWUNMI EMMANUEL Department of Urban and Regional Planning, School of Environmental Technology, Federal University of Technology, Akure, Nigeria OLUKAYODE OLAWUMI Department of Urban and Regional Planning, School of Environmental Technology, Federal University of Technology, Akure, Nigeria Spirituality, Health, and Architecture: with respect to Stress 28 ADELEH NEJATI Miami University, OH, USA Marketing Strategies for Tourism Development in Religious 41 Destinations: A Case Study of Mashhad DADPOUR RANA Maziar Institute of Higher Education, Iran Cruise Tourism Vs Hotel Accommodation: A Substitute or 58 Complementary Relationship? A preliminary Analysis for the City of Heraklion DIMOU IRINI Advanced School of Tourism Education of Agios Nikolaos (ASTEAN) SIMANTIRAKI EVANGELIA Advanced School of Tourism Education of Agios Nikolaos (ASTEAN) 9 Museum Education: Case study: The Bibliotheca Alexandrina’s 75 Antiquities Museum DR.DINA M. EZZ EL-DIN Lecturer in Guiding Department, Faculty of Tourism and Hotels DR. SAMAR F. EL KASRAWY Lecturer in Tourism Department, Faculty of Tourism and Hotels Cultural diversity in tourism, hospitality and leisure and the role 90 of people DOUVAS LOUKAS Director of Athens- Attica Hotel Association, Associate of Technological Educational , Institution of Athens, Department of Tourism Management MARANTOU ASTERIA Msc in ‘Strategy, Policy and Management of Tourism’, University of the Aegean, Developmental Executive Ate Bank The contribution of the entrepreneur-manager of small tourism 100 enterprises to the success of internet marketing activities – the Greek case Stephanos Economides MSc, DipM MCIM, Hellenic Management Association Spyros Alexiou MSc, PhD Candidate, TEI of Lamia ABSTRACT Global Hospitality Managers: Myth or Reality? 122 GIOUSMPASOGLOU CHARALAMPOS ASTER, MSc, MA, PgD, PhD candidate, Strathclyde Business School – Department of HRM Guests Accommodation selection: the view from the reception 150 and room facilities offered by the hotels in India GULSHAN SONI Faculty Banarasi Das Chandiwala Institute of Hotel Management & Catering technology ,New Delhi ,India 10 An Improved Approach of Teaching Islamic Archeology in the 161 Faculties of Tourism HEBA MAHMOUD SAAD ABDEL-NABY Associate Professor of Islamic Archeology, Faculty of Tourism and Hotels, Alexandria University, Egypt 175 The National Park of Prespa: A proposal for ecotourism development in Greece KARAGIANNIS STEPHANOS Assoc Prof. APOSTOLOU DIMITRIOS PhD Cand. Department of e-commerce and Advertising in Amfissa. Technological Educational Institute of Lamia, Greece. DELITHEOU WASILIKI Assoc. Prof. University of Central Greece, Department of Regional Economic Development The Greek Tourism Market Policy and the Contribution of Crete 189 to the National Tourism Product KARAGIANNIS STEPHANOS Assoc Prof. APOSTOLOU DIMITRIOS PhD Cand Department of e-commerce and Advertising in Amfissa. Technological Educational Institute of Lamia, Greece. LADIAS CHRISTOS Assoc. Prof. University of Central Greece, Department of Regional Economic Development 210 Social aspects of tourism growth: Mixed marriages between foreign women and locals at Rhodes island LOUPA PATTY Assistant Professor, TEI of Larissa, Greece, KOLOKOTRONIS DIMITRIOS Information Technology Teacher, Larissa, Greece, 11 VENETSANOPOULOU MARIA