HARVEST SUCCESS 2020 RURAL KING® MARKETING SUMMIT 08 PRINT MARKETING 10 Bi-Weekly Flyers 14 Literature 16 Direct Mail 18 STORE EXPERIENCE 21 Features 22 Store Events 25 Store Signage 26 DIGITAL MARKETING 28 Emails 30 Digital Aisle 32 Online-Only Ad Pages 33 Google AdWords 34 Social Media 36 VIDEO MARKETING 38 Promotional 40 Training 42 RADIO MARKETING 44 Traditional Radio 46 Pandora Radio 47 In-Store Radio 48 ADDITIONAL MARKETING 51 Billboards 52 Trailer Graphics 54 Military Bucket 56 Associate T-Shirts 58 County & State Fairs 59 4-H Gift Cards 60 Manager Meeting 63 Training Event 64 New Store Grand Openings 66 Harvest Card 68 MARKETING RESOURCES 69 Quick Price Guide 70 2019 Calendar 72 RK Brand Guidelines 74 Partner Recognition OUR BEGINNING SERVING RURAL AMERICA

Rural King Supply, America's Farm Our locations have an outstanding and Home Store, planted its roots product mix, with items such as in Mattoon, in 1960, when livestock feed, farm equipment, Kermit Speer and Keith Beaird agricultural parts, lawn mowers, observed that rural customers workwear, sporting goods, seasonal were being ignored by many large items, housewares, and toys. We retailers. Serving rural and farm have recently added our own line of customers continues to be our tractors, and that market continues primary goal, almost 60 years later. to grow for us, as well. All Rural King stores will sell and service RK Since our first store in 1960, Tractors beginning in 2020. we have grown to 116 stores, and we continue to grow every As we grow, we don’t forget the core year. Our stores are located values we share with our customers. in 13 states (Illinois, , We know the meaning of hard work , , , and the value of a dollar. We are , , , committed to providing excellent West , Virginia, North customer service in all our locations, Carolina, , and ) because we are our customer. and continue to serve rural customers both in stores and on We encourage you to come in and our websites, www.ruralking.com, take part in our nearly 60-year www.rkguns.com, and tradition by enjoying a free bag of www.rktractors.com. popcorn and cup of coffee on us.

2020 MARKETING SUMMIT // OUR BEGINNING 5 VENDOR PARTNERSHIP SHARE IN OUR SUCCESS

Rural King’s marketing and Each of our marketing plans is design team have years of executed in-house, using up- training and experience in to-date trends in product and creating unique, sales-driving customer analysis. By creating a content. We utilize a variety of focused advertising plan, we can media outlets to make sure your ensure our vendors get the most products and services are getting out of their marketing budget. the attention they deserve. Whether you have existing All our marketing options are content to share or would like us tailored to fit the unique needs to create something for you, the of your products and business. Rural King marketing team is here Whether your customers are best to make sure you get the most out found through print advertising, of your advertising dollars. digital advertising, social media, in-store signage, video, or radio marketing, we will help your message reach them as efficiently as possible.

2020 MARKETING SUMMIT // VENDOR PARTNERSHIP 7 PRINT MARKETING BI-WEEKLY PRINT FLYERS REACH A WIDE AUDIENCE MARKET DRIVER Our flyer is the most consistent driver of our marketing engine. Flyers give our vendors Speak to Customers Consistently the chance to get their products in over 5 million printed circulars across 13 states! We create a digital version for each flyer volume, add to the Flipp ad network, and email to millions of customers each week. Using store sales and customer data, along with demographic information, we target 4.5 MILLION COPIES all of our flyers to the areas around our stores where your customers are most likely to be found. Also, targeted versions of flyers allow vendors to speak to their customers in of our bi-weekly print flyers are printed with specific states, regions, or areas they would like to grow or reinforce customer behavior. each volume

With 28+ flyers and special event publications each year, you can potentially reach over 5 million people for as little as $3000.

SIZES 4,000 ZIP CODES FLYER across the receive our bi-weekly Of Consumers Of Primary Shoppers are More Likely Read Weekly Ads print flyers to their homes every two weeks to Visit a Retailer (Edison Research) 71% Who Sends a 84% Flyer (BrandSpark Itl.) 190,000 IN-STORE visits generated by Flipp app impressions in the last 24 months OPPORTUNITIES & PRICING (Flipp Network) 1 Box ...... $3,000 Double Box $5,000 Banner Space $8,000 Quarter Space ...... $12,500 19.1 MILLION VISITORS Half Page ...... $35,000 Full Page ...... $65,000 saw our flyers on the Flipp app in the last Wrap ...... $65,000 12 months (Flipp Network) 2-Page Pullout $125,000 4-Page Pullout ...... $250,000 Front Cover Spot $10,000 Back Cover Spot $8,000

2020 MARKETING SUMMIT // PRINT MARKETING 11 FLYER DIMENSIONS MAXIMIZE YOUR SPACE

SINGLE BOX HORIZONTAL DOUBLE BOX (2" X 2.2") (4" X 2.2")

VERTICAL FOUR BOXES DOUBLE BOX (4" X 4.5") (2" X 4.5")

QUARTER PAGE (8" X 4.5")

BOX OUTLINES FOR EXAMPLE PURPOSES ONLY. REFER TO DIMENSIONS FOR ACTUAL SIZE. PRODUCT LITERATURE PRINT ADVANTAGE BROCHURES & CATALOGS Educate Customers and Associates Alike Educate customers and and should be discussed with associates alike with an your category manager and engaging, impactful brochure the Rural King marketing and or catalog. Showcase your design team. 30 MINUTES selection, product details, How Long Customers View specifications, and more. Whether your products are a Catalog On Average part of a seasonal program, (Hansel Group Marketing) The Rural King team will carried in stores year-round, work with you to create a available in-store, or online design that highlights the only, take advantage of this most important elements opportunity to get your of your products, utilizing message in front of both our 84% OF SHOPPERS product pictures, features, customers and our associates Purchase an Item After Viewing it in a Catalog and benefits to create a to drive your sales. (USPS) captivating booklet. We are prepared to work with Prices for catalogs and you throughout this process brochures may vary, and to make sure you are getting prices listed below are the most out of your print starting prices. Original advertising investment. 69% OF SHOPPERS price can be estimated upon Consult a Printed Catalog Before choosing length and layout. Making an Online Purchase Printing details (quantity, (Hansel Group Marketing) distribution, color, etc.) will adjust the pricing as well $15 SPENT OPPORTUNITIES & PRICING By Existing Customers on Average for Every Product Catalog . $65,000 $1 Spent on Production of Catalogs Tri-Fold Brochure...... $32,500 (Entrepreneur.com)

2020 MARKETING SUMMIT // PRINT MARKETING 15 DIRECT MAIL TARGETED REACH With specific regional and demographic targeting, we can drive your brand to your desired customers with direct mail. Work with our skilled media services team to create a design and a direct mail program for you.

Speak directly to your audience by being part of something they receive each day: their mail. Target your message to specific store areas, specific demographics, or any focus of your choosing.

We’ll work with you to determine the best targeting for your products and help you craft the message to reach the maximum number of customers.

Pricing for direct mail is based on targeting options, reach, and other format variables. Rural King will always find the best price for the area. For a complete list of targeting options, please contact us.

OPPORTUNITIES & PRICING Direct Mail Custom Quote

2020 MARKETING SUMMIT // PRINT MARKETING 17 STORE EXPERIENCE RUDY SPECIAL STORE Nobody Beats This Price FEATURES ADVERTISE DIFFERENTLY Get your products front and center with features, pallet drops, and more. Featured items attract more attention and are more likely to be added on an impulse buy. Your message will receive millions of impressions a week as customers walk through our stores. Give your products the best spots in the house with Rural King features. RUDY SPOT This is the best spot in the pallet drop space in every Rudy items are also featured house. Our Rudy items are store. They are top-of-mind in a short Youtube/ Facebook limited-time deals for our for our associates, which video that teaches our customers that help drive means they are top-of-mind associates and customers the traffic to our stores and with our customers. top benefits of our products. increase brand recognition Find more information on for your products. Prominent placement in the Rudy Video in the video Average Units Sold Average Unit Lift our stores is extremely marketing section. During Rudy Period Over Prior Year All Rudy items are placed helpful in boosting sales and on the front page of our product knowledge with our 103,747 26,466 flyer and are given the first associates and customers. OPPORTUNITIES & PRICING Endcap (60 Days) ...... $16,950 Average Sales Lift Pallet Drop (60 Days) ...... $28,250 Over Prior Period Rudy Spot (2 Weeks) $15,000 Sidekicks (60 Days) ...... $5,650 Margin Bins (60 Days) ...... $11,300 $519,249 Clip Strips (60 Days) ...... $2,825

2020 MARKETING SUMMIT // STORE EXPERIENCE 21 STORE EVENTS RETAILTAINMENT Throughout the year, our stores host events for all customers to enjoy. Sponsor your very own store event in any or all of our Rural King locations to get the word out about new products or highlight the originals.

Our team will help you set up a fantastic display. Also, we will post signs and create social media posts to promote your in-store event.

Who better to explain the best features of your product than YOU?! If you would like, you may stop in and host the event yourself. Meet your customers, answer their questions, and teach them all about your products and your brand. Don't worry - we'll still get everything set up for you AND schedule plenty of ads online and in-store.

Many of our store events have the added bonus of helping a local non-profit organization like 4-H, FFA, or local pet shelters. Associate your products and company name with customer fun and community support.

The possibilities are endless! You can sponsor a product demo, taste testing, family-friendly event, meet & greet with experts, and so much more. Let our marketing team help you brainstorm ideas and create a fun-filled event for your audience.

Of All Shoppers Said They Were Of Millenials Face the Fear of Missing Out More Likely to Impulse Shop on Events, Which Drives Them to Visit In-Store Than Online Stores More Frequently 84% (Forbes.com, 2019) 70% (skulocal.com, 2018)

Of All Shoppers Spent $50 or Of Customers Under Age 40 Visit More When Shopping In-Store Stores More Often Than They Used to (forbes.com, 2019) Because of New Entertainment Options 71% 49% (Digiday, 2017)

OPPORTUNITIES & PRICING Retailtainment ...... Custom Quote

2020 MARKETING SUMMIT // STORE EXPERIENCE 23 STORE SIGNAGE SILENT SALES DRIVERS

For our customers, Rural King isn’t just a store, we’re a destination for family adventures! They bring the family, their pets, and enjoy taking their time as they walk through our stores. Be part of their experience with banners, interior wall signage, exterior signs, and more. BANNERS Banners are uniquely flexible and can be placed inside or outside to highlight your products and your message. Use banners indoors to help customers all over the store find your products within your department. HEADERS Header signs help direct and inform the customers while they are inside the aisle. Use these to create a unique experience for your brand displays, promote new products, or educate the customer about product usage. Our designers will create an eye-catching design that is sure to pull in customers. FACT TAGS Fact tags provide information on individual products at shelf level. Use fact tags to differentiate between similar products, highlight features of one product over another, and provide product pictures for boxed items that may not be easily seen while on a shelf. OUTDOOR SIGNAGE Outdoor signage can help promote customer awareness of your brand to those inside and outside the parking lot. If you have product merchandised outdoors, use signage to highlight prices and features. If you have product merchandised indoors, use outdoor signage to alert customers to your presence inside.

OPPORTUNITIES & PRICING Fact Tags...... $3,000 Headers (48" x 30" with Holders)...... $5,000 Banners (2' x 6')...... $9,040 Outdoor Signage ...... Custom Quote Indoor Signage...... Custom Quote Interior Wall Signage...... Custom Quote Custom Signage...... Custom Quote

2020 MARKETING SUMMIT // STORE EXPERIENCE 25 DIGITAL MARKETING EMAIL IMPACT OF AN EMAIL ADVERTISING Inform with Cost Effective Marketing DAILY OPPORTUNITIES

When you have something special to share with all our customers, make sure your products are part of our email marketing plan. Over 1,450,000 active subscribers will have their eyes on your message. Direct them to your products online or send them to a live demo event at the stores. Both are possible with emails created by our design team.

HOLIDAY EMAIL DEDICATED FEATURE The most important days This is an email completely Feature two products at the of the year are the holidays. dedicated to your product top of a category email sent Send our customers a or service. No distractions, to each of our 1,450,000 holiday greeting along just interactions with over 1.4 subscribers. This email with great prices on your million people. will feature other vendors’ products. Add in videos, products and services pictures, links – anything you INCLUSION under your featured want! This plan is perfect for We will include a product or products at the top. seasonal items, gift ideas, product line of your choosing brand awareness, and so in one of our themed emails. This is a budget-friendly much more. Spend the The item or service will alternative to paying for the holidays with our customer be advertised with other dedicated email blast. while sharing products and products of its kind below services with millions of any feature items. Median ROI for Email, email subscribers. Of People Like Of All Emails Over 4x Higher Than Recieving Emails Are Opened on 122% Other Marketing 91% From Brands That 53% Mobile Devices Formats Including They Support (IBM, 2017) Direct Mail (ThriveHive) (DMA & Demand Metric) OPPORTUNITIES & PRICING Holiday Email ...... $7,000 Dedicated Email $3,500 Email Feature ...... $2,000 1.45 MILLION 4.3 BILLION Email Inclusion ...... $1,000 Customers Receive Our Daily Users Are Expected to Use Emails and 400,000 Recieve Email by 2022. Our RK Guns Emails (Statista, 2018)

2020 MARKETING SUMMIT // DIGITAL MARKETING 29 DIGITAL AISLE RURALKING.COM OR RKGUNS.COM More and more buyers move to online shopping every day. Your products, brands, services, or events will be posted on web pages for millions to see. Ruralking.com receives about 1.6 million VIRTUAL EXPERIENCE unique visitors a month, so just imagine the reach you’ll receive with an exciting design. Rural King's Online Scene BRANDED WEBPAGE Have an entire ruralking.com page dedicated to your brand and products to increase your search engine optimization. With a branded webpage, you can choose the products and categories you would like to run in your campaign. Include video, product pictures, specs, graphs and text, and we’ll organize everything to create an eye-catching illustration. Update your page up to 4 times a year to keep your message relevant to the season. HOME PAGE BLOCK Online shoppers are fast-paced and looking for products now, so make sure you’re capturing their attention using our home page blocks. Ruralking.com highlights a few seasonally relevant brands, categories, or products and places them at the top of the home page. Reach millions of customers with immediate product focus on our website. CATEGORY BANNER ADS Category Banner ads appear over sections of product under a specific category, like Grills and Smokers or Livestock. Millions of customers that click through to the category page you choose will see your banner at the very top. These image-focused displays catch scrolling eyes and lead customers to your products. SHORT TERM BANNER ADS 1.45+ MILLION 1.6 MILLION Select several search terms related to your products and let our customers come to you. Any time Email Subscribers that search term is used, our database will show your ad at the top of the webpage. This is perfect Unique Visitors Per Month for getting your message in front of millions of viewers.

OPPORTUNITIES & PRICING $517.61 BILLION Category Banner Ads (1 Week) $500 Spent by US Online Customers in 2018 Home Page Block (1 Week) $1,500 (digitalcommerce360.com) Brand/Category Page (Annually) $5,000 Search Term Banner Custom Quote

2020 MARKETING SUMMIT // DIGITAL MARKETING 31 ONLINE GOOGLE PAGES ADWORDS INCREASE YOUR REACH OPTIMIZE DIGITAL IMPACT As online retail grows, we continue to offer exclusive deals Imagine being able to reach your customer the minute they for our online customers. We can build online flyer pages go online to search for you products or brand. Well, Google featuring departments or design them with only you in mind. AdWords makes that possible with clickable ads (called These pages run for 2 weeks on our website. The bi-weekly sponsored links) in Google search results. By advertising with flyer is also emailed to our customers once a week. Google AdWords, you are able to reach customers who are looking to buy soon and we want you to be top of mind when Through the Flipp app and its online network, we provide they do. an online shopping experience and help customers find the brands, products, and vendors they prefer. It sends Our customers are searching for you! Use Rural King’s display notifications when new deals are offered by those retailers advertising to put your message in front of millions of rural- and allows them a comfortable online shopping experience. loving customers around the country via search engines. Display your products and services year-round.

OPPORTUNITIES & PRICING OPPORTUNITIES & PRICING Full Page ...... $5,000 Shopping ...... $5,000 Minimum Spend Level Full Page + Dedicated Email $7,000 Text Ads $5,000 Minimum Spend Level Display Ads ...... $5,000 Minimum Spend Level

2020 MARKETING SUMMIT // DIGITAL MARKETING 33 SOCIAL SOCIAL MEDIA ERA MEDIA A Time of Digital Advertising HARNESS THE POWER OF CONTENT 3.2 BILLION 2.2 HOURS We’re pretty popular online. Our social media team creates engaging content each Social Media Users – which equates Per day is spent on social week to promote our brands and vendors on all channels. You can pick and choose to about 42% of the population. networks and messaging. (Emarsys, 2019) Per Person Average (Globalwebindex, 2018) a social media outlet, or we can create a marketing plan that involves them all. The more places our customers can find you, the better! TEXT MESSAGING When an exciting promotion is coming up or something BIG just dropped in price, 327K 10K our customers want to know. Everyone can be in the loop with our Text Message OLLOERS OLLOERS Marketing. Over 100,000 members and counting receive notices on their phone from Rural King. When you want to share something with all our members, speak to them directly with a personalized text message highlighting your products and services. The market leader in social Twitter is the second most media and our top way to get popular social media platform in Apply a link, picture, or video to your message to add an extra touch of flare to exposure online. Roughly the world. It is a great way to your message. Each additional text message sent will increase the value of the text two-thirds of U.S. adults use generate customer this platform. 74% of users engagement. It is estimated that message marketing. check their Facebook daily, 93% of people who follow a which means you will have business on twitter plan to thousands exposed to your purchase something from them. product every day. (Social Pilot, 2019) (Pew Research Center) OPPORTUNITIES & PRICING 4.4K 20.6K Instagram Post ...... $500 OLLOERS OLLOERS Twitter Post ...... $1,000 Text Message Marketing $2,000 Facebook Post $5,000 The leader in video marketing. Our second most followed Facebook Live $5,000 YouTube reaches more social media platform. On American 18 to 34-years olds Instagram, 60% of users (thats than any TV network. In the 600+ million people) discover last 2 years alone, people have new products each day. After watched over 50,000 years viewing products, 75% of users worth of product review videos take action. This is one of the on YouTube. It is a great way to best tools used to promote a promote a product in a more product online. visual and engaging way. (Social Pilot, 2019) (Hootsuite, 2019)

2020 MARKETING SUMMIT // DIGITAL MARKETING 35 VIDEO MARKETING PROMOTIONAL VIDEOS ENGAGE, INSPIRE, EDUCATE If a picture is worth a thousand words, a video is worth two million. Visuals have the power to get a message across 60,000 times faster than text. Couple your message with sound, motion, and effects, and you won’t be able to find a more efficient way to increase sales than promotional videos.

Partner with the Rural King videography team to create content that will entertain, educate, demonstrate, and emotionally appeal to our customers. HOW TO RUDY VIDEO Instructional videos are very You can’t always be there to tell the customers all the best popular, especially for assembly details your products have to offer. With a Rudy Video, you instructions and proper handling can highlight the best features of your products. and maintenance. Improve your customers’ confidence in your Our team will utilize high-quality video and visual effects brand with a straightforward to appeal to our customer and increase product sales. guide directly from you. OPPORTUNITIES & PRICING Rudy Video ...... $1,000 How To Video ...... Custom Quote

2020 MARKETING SUMMIT // VIDEO MARKETING 39 TRAINING VIDEOS INFORM OUR ASSOCIATES

Face-to-face advertising is still the Our videography team will create number one way to market your engaging, informative training product and your brand. Equip modules for your products that will our associates with the product help our associates sell your products, knowledge they need to make sales. or you may submit previously-created content for our use. Either way, our Well-trained associates are more associates (and your sales) win! likely to sell products, and there is no better trainer for our associates than the vendors whose products they are learning about!

Rural King uses our Windmill platform to host all product and associate training materials. Our associates will take information from those videos out to the sales floor and market your items with essential product knowledge for millions of Rural King customers each day.

OPPORTUNITIES & PRICING Existing Vendor Product Video (Windmill) ...... $500 Training Contest $500 Windmill Tile (1 Week) ...... $1,000 Product Training Video (Windmill) $2,000 Windmill Slider (1 Week) $2,500

20202020 MARKETING MARKETING SUMMIT SUMMIT // VIDEO // OUR MARKETING BEGINNING 41 RADIO MARKETING STORE LOCATION TRADITIONAL STORE SUPPORT CENTER RADIO DISTRIBUTION CENTER GET YOUR MESSAGE OUT

Over 90% of the country listens to the radio each day. You can’t beat the reach and return of this top marketing tool. Rural King radio ads can be heard throughout our store markets and beyond. Our writers have years of experience in radio marketing to make your message loud and clear. We’ll work with you throughout the writing, recording, and production process.

To create your perfect radio ad, we'll captivate the audience with the story of your product and your brand. Nothing is worse than working with an advertising agency that doesn't understand you or your customer's needs. With Rural King, we are our customer! We know and love your products because we use them in our homes and on our farms. With our combined product knowledge and your guidance, we can come up with the perfect radio advertising campaign and update as needed.

Radio is a great way to get the word out about a product or event quickly and effectively. It has a rapid turnaround in production compared to most other traditional media platforms. If you ever need to edit or update your ad, it can be completed as soon as the same day. We are ready and willing to work with you every step of the way!

Each traditional radio ad will be broadcast from over 220 radio stations surrounding our store locations. That includes over 1,100 commercials weekly to get your message out.

Of the U.S is Of America is Sought Out More Info Reached Through Listening to on Product Featured Radio Each Day 59% (Nielsen) Radio 40% in a Radio Ad 93% (Nielsen) (Nielsen)

243 MILLION AM/FM RADIO Adults Listen to the Radio Is Heard by 84% of Americans Each Month in Their Primary Car (Nielsen, 2017) (Statista, 2018)

OPPORTUNITIES & PRICING Full Run ( 1 Week) ...... $10,000 Select Market ...... Custom Quote

2020 MARKETING SUMMIT // RADIO MARKETING 45 PANDORA IN-STORE RADIO RADIO TARGET YOUR RADIO IMMEDIATE IMPACT Online radio continues to grow, and Pandora continues Our in-store radio network allows you the opportunity to to be the leading provider. Rural King has thousands be one of the vendors advertising at least once an hour of Pandora commercials each week in over 260 throughout our stores. Take advantage of this captive counties surrounding our stores. These spots can be audience and get your message directly to a motivated geographically and demographically targeted, so you can buyer quickly. decide where you want to advertise.

Of U.S, Adults Of Pandora Of Shoppers Average Sales Lift by Tune to Listening Make 1 of 4 Communicating Your Ad-Supported is Via Mobile Major Purchase Brand Benefits at the 10% Pandora Daily 91% 72% 16% Decisions in Point-of-Purchase and the Store Giving the Consumer a Call to Action (Edison Research)

66 MILLION 1.6 BILLION 1.4+ MILLION 14 TIMES Unique Listeners on Hours of Radio Visitors to Our Stores Per Day, Vendor Pandora Each Month Listened To Monthly Every Week Announcements (Statista) on Pandora Will Run

OPPORTUNITIES & PRICING OPPORTUNITIES & PRICING Pandora (Targeted) ...... Custom Quote In-Store Radio (1 Week) ...... $1,000

2020 MARKETING SUMMIT // RADIO MARKETING 47 ADDITIONAL MARKETING BILLBOARDS REACH A CAPTIVE AUDIENCE Use attention-grabbing billboards to get the attention of many people in a focused market. Rural King’s design team uses your products to create a message that calls customers to action.

We shop multiple companies and locations to ensure we get the best locations at the best deal. We take pride in managing our marketing in-house and handling negotiations ourselves as well. We are building the business of Rural King and our vendors, so we take care to spend wisely.

OPPORTUNITIES & PRICING Billboard. Varies By Market

2020 MARKETING SUMMIT // ADDITIONAL OPPORTUNITIES 51 POWER OF OUR TRUCKS TRAILER Mobile Advertising Reaching Your Customers GRAPHICS 4 MILLION MILES MOBILE BILLBOARDS Travelled by Americans in 2017 (Department of Transportation) Outdoor advertising doesn’t have to stay in one place. Trailer graphics act as moving billboards, traveling from distribution center to store to bring our rural customer the products they need at the lowest prices every day. This option is perfect for new product lines and promoting brand awareness. 800K MILES Speak with our design and distribution team to create a marketing plan that’s right for you. Are Driven by Our RK Truck Drivers Each Month Together, we’ll create a marketing plan that’s right for you. Together, we’ll create lasting impressions on thousands of potential customers as our tractor trailers drive across the Midwest, Southwest, Southeast, and East Coast.

Of Americans Of Americans Of Mobile Outdoor Indicated They Said That Viewers Base 125 TRUCKS 98% Notice Media Outdoor Advertising Their Buying Travel Our Markets Every Day Targeting Drivers 29% Caused Them to 30% Decision on Ads and Passengers Visit a Retail Store They See (OAAA) Within a Week (OAAA) of Seeing the Ad (OAAA) 450 TRAILERS Display Our Vendors’ Messages OPPORTUNITIES & PRICING Semi Trailer Graphic (1 Year) ...... $7,500 Per Trailer 14.7 MILLION VIEWERS Are Estimated to be Impacted Yearly. That’s 66-88 People per mile, 1,232,000 Monthly (Estimate based on 7 day work week) *Calculation based on U.S. DOT National historic traffic count averages in the top 20 U.S. media Markets

2020 MARKETING SUMMIT // ADDITIONAL MARKETING 53 MILITARY BUCKET Our Support to Veterans WE SUPPORT OUR VETERANS THE GARY SINISE FOUNDATION Our customers use Rural King buckets for all kinds of projects, like hauling feed, fishing, holding tools, carrying baseballs, brining turkeys, and so much more. We sell around 250,000 buckets a year to our customers and donate 50% of the proceeds from each sale to the Gary Sinise Foundation, which works to bridge the disconnect between those who defend our nation and those who benefit from their sacrifices. We strive to show our American heroes the utmost respect and support with this donation.

Make sure your business is top of mind when our customers pick up a bucket from Rural King by adding a branded design to the outside and helping support this cause.

Average Buckets Proceeds Donated To Sold Per Year Gary Sinise Foundation OPPORTUNITIES & PRICING 250,000 50% Bucket Sponsor (40,000 Buckets Minimum) ...... $40,000

Donated to Date $190,000+

2020 MARKETING SUMMIT // ADDITIONAL MARKETING 55 ASSOCIATE T-SHIRTS YOUR MESSAGE, OUR BACKS Rural King employs thousands of associates. Each Rural King associate could be wearing your captivating design with the help of our marketing team. Create your own design or let our team make something for you. Once your design is complete, we will distribute the shirts to our stores, and our associates will take care of the rest.

OPPORTUNITIES & PRICING T-Shirts for All Associates $50,000

2020 MARKETING SUMMIT // ADDITIONAL MARKETING 57 COUNTY & 4-H GIFT STATE FAIRS CARDS BECOME LOCALLY INVOLVED SUPPORT KIDS IN AG

When fair season is underway, Rural King is out in the field 4-H members are the future of rural living and our future celebrating with our customers. We can bring you along with customers. Rural King works with local and statewide 4-H branded banners and booths with your products. We’ll be groups to promote the rural lifestyle and afterschool clubs. All happy to showcase your products in front of thousands of sponsors will have a unique, branded gift card design along customers in a vendor-staffed booth, or you can work with our with the 4-H logo. 4-H members will pick up your card and design team to create a banner all about you. carry your brand with them. All Rural King 4-H donations will be made in the form of a 4-H vendor-branded Rural King gift card. Remind our future customers that we care!

OPPORTUNITIES & PRICING OPPORTUNITIES & PRICING Fair Banners $500 4-H Gift Card Program $25,000 Minimum Fair Booths ...... $2,000

2020 MARKETING SUMMIT // ADDITIONAL MARKETING 59 MANAGER MEETING TRAIN FROM THE TOP DOWN Twice a year, Rural King brings the managers (and some assistant managers) from every store for training, updates, team bonding, and more. Our manager meeting lasts 3 days and is the perfect place to get in the minds of every Rural King store manager.

When our managers bring the information back to their stores, they will bring extra knowledge of your products. Their associates will take that information and inform our customers. Educate the masses, starting with those in charge.

OPPORTUNITIES & PRICING Banner ...... $500 Booth $5,000 Title Sponsorship (2 Available) ...... $50,000 Main Stage Training Session $20,000

2020 MARKETING SUMMIT // ADDITIONAL MARKETING 61 TRAINING EVENT TARGETED INSTRUCTION Equip our team with the knowledge they need to talk up your products, make sales, and grow your business. Regional and district managers meet twice each year and are excited to hear more about you.

Create brand awareness and increase sales by being front and center during their training event.

Multiple programs are available, so contact the Rural King marketing department to make the most of your sponsorship.

OPPORTUNITIES & PRICING Regional Training Event Sponsorship. Custom Quote

2020 MARKETING SUMMIT // ADDITIONAL MARKETING 63 CURRENT LOCATIONS NEW STORE Increasing Our Impact

ALABAMA INDIANA MICHIGAN PENNSYLVANIA GRAND OPENINGS Dothan Angola Hartland Butler OPEN NEW DOORS WITH US Huntsville Bedford Niles Clearfield Muscle Shoals Bloomington Connellsville New Rural King stores highlight the They spread the word to their If you want to stand out Columbus MISSOURI Monaca growth and perseverance of our friends on social media and even more, make the grand FLORIDA Decatur Farmington Washington farm and home store. They mean discuss how happy they are opening day more about Bonita Springs Evansville Wentzville we are broadening our horizons; to have a new farm and home you and your products. Crystal River Fort Wayne traveling to new, interesting places; store within driving distance. Work with our team to TENNESSEE Our customers LOVE us and create a giveaway or a meeting new people; and helping Gainesville Frankfort Clarksville they make sure we feel truly contest. Donate a product Lake Wales Greensburg Morganton Crossville them all find the products they wanted in new areas as we or two and we will spread Leesburg Greenwood need at the lowest prices every day. plan to open. the word about you and Knoxville your product. Everyone Ocala Jasper OHIO Martin People love when new stores come With multiple stores opening loves the excitement of Springhill Jeffersonville Circleville Maryville to their town. They know it means per year, Rural King, America’s winning something! Zephyrhills Kendallville Coshocton Morristown more jobs and more competition Farm and Home Store, is We always give our stores Kokomo Elyria Sweetwater for other businesses, which in expanding rapidly. You can a proper launch with more ILLINOIS Lafayette Fremont be part of the story we tell than just a one day grand turn means lower prices. But, the Benton Logansport Gallipolis VIRGINIA beginning of a new store doesn't new communities as we opening. Be part of our invite loyal customers and journey into brand new Carbondale Martinsville Greenville Front Royal just start when the doors open and newcomers to our new store areas. Join in the fun and let Champaign Monticello Hamilton Martinsville customers rush in for the first time. grand openings. our customers know more Charleston Muncie Heath Radford about you. Collinsville New Castle Huber Heights Wytheville Even before we open a Rural King Be one of the first names our Decatur Princeton Lebanon store, customers send in requests new customers see when Effingham asking for us to look into buildings they visit our store for the first Shelbyville Marion in their area. Once we have a time. Be featured in one of Harrisburg Terre Haute Marysville Bluefield location in mind, people from all our first radio commercials, Litchfield Vincennes Mt. Vernon Beckley over the area comment on local billboards, social media posts, Marion West Evansville New Boston Mt Hope and more. media releases. Mattoon New Philadelphia Parkersburg Murphysboro KENTUCKY Norwalk Paris Ashland Springfield Peru Elizabethtown St. Clairsville OPPORTUNITIES & PRICING Plano Glasglow Steubenville Contests $500 Per Store Rantoul Henderson Tiffin Vandalia Giveaways $500 Per Store Madisonville Van Wert Waterloo Maysville Waverly Billboards (1 Month) ...... $2,000 Per Store Owensboro Wooster Radio ...... Custom Quote Paducah Xenia Direct Mail Custom Quote Pikeville Zanesville Outdoor Signage ...... Custom Quote Powderly Indoor Signage ...... Custom Quote Shelbyville Interior Wall Signage ...... Custom Quote Winchester

2020 MARKETING SUMMIT // ADDITIONAL MARKETING 65 RURAL KING HARVEST CARD EVERY DAY. EVERYWHERE.

SIGNATURE BUSINESS CLASSIC

OUR STORY *A fixed 18% APR applies to all other purchases under $299, non-RK locations and At Rural King®, we are our customer, and we know that our customers deserve the best. That’s why we’ve teamed up with Redstone Federal Credit Union® to bring you the Rural King RK Business credit cards. RK Business credit cards are not eligible for intro offer. Harvest Card, offering some of the best rewards in the business! Redstone Federal Credit Union (RFCU®) membership eligibility requirements apply. All loans subject to credit approval. RFCU is an Equal Credit Opportunity Not only do you receive either an introductory offer or 5% cash back, you also earn 1.5% cash back on all other purchases you make with the Harvest card! Lender. This card is issued by RFCU pursuant to a license from Visa U.S.A. Inc. Visa® is a registered trademark of Visa International Services Association. The rewards program is administered by Augeo Consumer Engagement Services, LLC (Augeo). Our card is powered by Redstone Federal Credit Union, not a bank. Credit unions answer to their members, not their shareholders, which means they’re able to offer lower interest rates See Sales Associate for more information about the Rewards Program. than any bank. As a Harvest card holder, you also become a member of the credit union, which gives you access to great rates on tractor, UTV or lawn mower/trailer loans! PRICE GUIDE INVEST IN YOUR SUCCESS

PRINT MARKETING DIGITAL MARKETING RADIO MARKETING BI-WEEKLY FLYER OPPORTUNITIES | 10 EMAIL OPPORTUNITIES | 28 RADIO | 44 1 Box ...... $3,000 Holiday Email ...... $7,000 Full Run (1 Week) ...... $10,000 Double Box ...... $5,000 Dedicated Email $3,500 Select Market Custom Quote Banner Space ...... $8,000 Feature Email ...... $2,000 PANDORA RADIO | 46 Quarter Space ...... $12,500 Email Inclusion ...... $1,000 Targeted Custom Quote Half Page ...... $35,000 DIGITAL AISLE | 30 IN-STORE RADIO | 47 Full Page $65,000 Banner Ads (1 Week) ...... $500 In-Store Radio (1 Week) ...... $1,000 Wrap ...... $65,000 Home Page Block (1 Week) $1,500 2 Page Pullout ...... $125,000 Brand/Category Page (Annually) ...... $5,000 4 Page Pullout $250,000 Search Term Banner ...... Custom Quote ADDITIONAL MARKETING Front Cover Spot ...... $10,000 ONLINE-ONLY PAGES | 32 BILLBOARDS | 51 Back Cover Spot $8,000 Full Page $5,000 Billboard Varies By Market LITERATURE | 14 Full Page + Dedicated Email $7,000 TRAILER GRAPHICS | 52 Catalogs (250,000 copies) $65,000 GOOGLE ADWORDS | 33 Trailer Graphic (1 Year) ...... $7,500 Tri-Fold Brochures (120,000 copies) ...... $32,500 Shopping ...... $5,000 MILITARY BUCKET | 54 DIRECT MAIL | 16 Text Ads ...... $5,000 RK Bucket Sponsor (40,000 Buckets Minimum) $40,000 Direct Mail Custom Quote Display Ads ...... $5,000 ASSOCIATE T-SHIRTS | 56 SOCIAL MEDIA | 34 T-Shirts (12,000 Shirts) ...... $50,000 Instagram $500 COUNTY & STATE FAIRS | 58 STORE EXPERIENCE Twitter Post $1,000 Fair Banners ...... $500 FEATURES | 21 Text Message Marketing ...... $2,000 Fair Booths ...... $2,000 Clip Strips (60 Days) ...... $2,825 Facebook Post $5,000 4-H GIFT CARDS | 59 Sidekicks (60 Days) ...... $5,650 Facebook Live ...... $5,000 4-H Gift Card Program $25,000 Minimum Margin Bins (60 Days) ...... $11,300 MANAGER MEETING | 60 Rudy Spot (2 Weeks) ...... $15,000 Banner $500 Endcap (60 Days) ...... $16,950 VIDEO MARKETING Booth $5,000 Pallet Drop (60 Days) $28,250 PROMOTIONAL | 38 Main Stage Training Session $20,000 STORE EVENTS | 22 Rudy Video ...... $1,000 Title Sponsorship (2 Available) $50,000 Retailtainment Custom Quote How-To Video ...... Custom Quote TRAINING EVENT | 63 SIGNAGE | 25 TRAINING | 40 Regional Training Event Sponsorship Custom Quote Banners (2' x 6') ...... $9,040 Training Contest $500 NEW STORES | 64 Headers (48" x 30" with Holders) ...... $5,000 Existing Vendor Product Video (Windmill) $500 Giveaways $500 Fact Tags ...... $3,000 Windmill Tile (1 Week) ...... $1,000 Contests ...... $500 Outdoor Signage ...... Custom Quote Product Training Video (Windmill) $2,000 Billboards (1 Month) ...... $2,000 Indoor Signage ...... Custom Quote Windmill Slider (1 Week) ...... $2,500 Radio ...... Custom Quote Interior Wall Signage Custom Quote Direct Mail Custom Quote Custom Signage Custom Quote Outdoor Signage ...... Custom Quote Indoor Signage ...... Custom Quote Interior Wall Signage Custom Quote 2020 MARKETING SUMMIT // MARKETING RESOURCES 69 2020 CALENDAR THE YEAR AHEAD

JANUARY FEBRUARY MARCH APRIL SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT WEEK 01 1 2 3 4 WEEK 05 1 WEEK 10 1 2 3 4 5 6 7 WEEK 14 1 2 3 4 WEEK 02 5 6 7 8 9 10 11 WEEK 06 2 3 4 5 6 7 8 WEEK 11 8 9 10 11 12 13 14 WEEK 15 5 6 7 8 9 10 11 WEEK 03 12 13 14 15 16 17 18 WEEK 07 9 10 11 12 13 14 15 WEEK 12 15 16 17 18 19 20 21 WEEK 16 12 13 14 15 16 17 18 WEEK 04 19 20 21 22 23 24 25 WEEK 08 16 17 18 19 20 21 22 WEEK 13 22 23 24 25 26 27 28 WEEK 17 19 20 21 22 23 24 25 WEEK 05 26 27 28 29 30 31 WEEK 09 23 24 25 26 27 28 29 WEEK 14 29 30 31 WEEK 18 26 27 28 29 30

January 1st - New Years February 2nd - Groundhog Day March 8th - Daylight Savings Start April 12th - Easter January 20th - Martin Luther King Jr. Day February 14th - Valentine's Day March 17th - St. Patrick's Day April 22nd - Earth Day February 17th - George Washington Day

MAY JUNE JULY AUGUST SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT WEEK 18 1 2 WEEK 23 1 2 3 4 5 6 WEEK 27 1 2 3 4 WEEK 31 1 WEEK 19 3 4 5 6 7 8 9 WEEK 24 7 8 9 10 11 12 13 WEEK 28 5 6 7 8 9 10 11 WEEK 32 2 3 4 5 6 7 8 WEEK 20 10 11 12 13 14 15 16 WEEK 25 14 15 16 17 18 19 20 WEEK 29 12 13 14 15 16 17 18 WEEK 33 9 10 11 12 13 14 15 WEEK 21 17 18 19 20 21 22 23 WEEK 26 21 22 23 24 25 26 27 WEEK 30 19 20 21 22 23 24 25 WEEK 34 16 17 18 19 20 21 22 WEEK 22 24 25 26 27 28 29 30 WEEK 27 28 29 30 WEEK 31 26 27 28 29 30 31 WEEK 35 23 24 25 26 27 28 29 WEEK 23 31 WEEK 36 30 31

May 5th - Cinco De Mayo June 14th - Flag Day July 4th - Independence Day May 10th - Mother's Day June 21st - Father's Day May 25th - Memorial Day

SEPTEMBER OCTOBER NOVEMBER DECEMBER SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT WEEK 36 1 2 3 4 5 WEEK 40 1 2 3 WEEK 45 1 2 3 4 5 6 7 WEEK 49 1 2 3 4 5 WEEK 37 6 7 8 9 10 11 12 WEEK 41 4 5 6 7 8 9 10 WEEK 46 8 9 10 11 12 13 14 WEEK 50 6 7 8 9 10 11 12 WEEK 38 13 14 15 16 17 18 19 WEEK 42 11 12 13 14 15 16 17 WEEK 47 15 16 17 18 19 20 21 WEEK 51 13 14 15 16 17 18 19 WEEK 39 20 21 22 23 24 25 26 WEEK 43 18 19 20 21 22 23 24 WEEK 48 22 23 24 25 26 27 28 WEEK 52 20 21 22 23 24 25 26 WEEK 40 27 28 29 30 WEEK 44 25 26 27 28 29 30 31 WEEK 49 29 30 WEEK 01 27 28 29 30 31

September 7th - Labor Day October 12th - Columbus Day November 1st - Daylight Savings End December 24th - Christmas Eve October 31st - Halloween November 11th - Veterans Day December 25th - Christmas Day November 26th - Thanksgiving December 31st - New Year's Eve

2020 MARKETING SUMMIT // MARKETING RESOURCES 71 PHOTO & VIDEO GUIDELINES HOW TO BE PICTURE PERFECT PHOTO REQUIREMENTS When supplying product images or scenes, the following requirements must be met: ACCEPTABLE COLOR MODE • CMYK without embedded profile ** Files intended for printed advertising WILL NOT upload to the appropriate location if supplied with a RGB color space** MINIMUM SIZE/RESOLUTION Minimum dimensions - 300 PPI - 1,000 x 1,000 pixels (3.33 in. x 3.33 in. or 8.47 cm x 8.47 cm) Maximum File Size - 150MB ACCEPTABLE FILE TYPES Only the following photo formats are accepted. (No PDFs with embedded art) • Uncompressed TIFF • JPG (Maximum quality) Encoding • Adobe Photoshop PSD (with layers intact) LOGO REQUIREMENTS When supplying logos to Rural King, the following requirements must be met: All logos must be submitted as editable vector art. No PDFs with embedded rasterized art. ACCEPTABLE FILE TYPES Adobe Illustrator® version CS6 or earlier .ai (CMYK), .eps (CMYK), or editable .pdfs (CMYK) VIDEO FOOTAGE REQUIREMENTS When supplying footage, the following requirements must be met: • Shot using a tripod for steady shots • Prior to shooting, shots should be white balanced for correct color • Raw, unedited footage works the best. Occasionally, we are able to use pieces of previously edited commercials and training videos. The more footage you send us, the better. • Include video slate listing the name of the product, the company, the SKU and the model number, if applicable. In situations where you are unable to have a slate in the video, please label the file itself with the proper file naming convention.

FORMAT REQUIREMENTS High Definition Video - Required • 16:9 aspect ratio, 1920 x 1080 • File based - H.264, ProRes HQ 422, P2 files on external hard drive, Blu-ray, or data DVD.

2020 MARKETING2020 MARKETING SUMMIT // MARKETING SUMMIT // RESOURCESGUIDELINES 73

THANK YOU OUR PARTNERS

3M Cerrowire Electrical Products Franklin Industries KMS, Inc PetIQ Sunnyside Corporation Abuelita Mexican Foods Chapin Gina Group Kong Company Petoskey Plastics Sunshine Mills Action Inc Charbroil Global Harvest Lasco Fittings Pic Corporation Swift Response Agratronix Chelsea Mill Glock Lee Pivotal Partners T&N Alco Manufacturing Co. Chiappa Firearms Gordini USA, Inc. Lehigh Consumer Products LLC Plumb Pak T.F.H. Publications, Inc. Ali Industries Chicago American Manufacturing Gorilla Glue Company Leupold Prime Wire & Cable, Inc. Tarter Gate Co ALPINE CORPORATION Church & Dwight Green Leaf Libman Primesource Taurus American Accessories CID Resources Grip On Tools Libra, Inc. / Housewares Proctor & Gamble Dist Taylor Precision American Cleaning Supply CJ Inc. GSM, LLC. Link Snacks Proctor and Gamble Teknor Apex Company American Popcorn Company Columbia Sportswear GT Industrial Products Livingston Seed Company Promika Tekton Amerimax Home Products, Inc. Conagra Food Hanesbrand Lucas Oil Quincy Compressor The Clorox Sales Company Apex Tool Group Control Solutions, Inc. Hartline Hardware M & F Western Products Radio Systems Corp., Inc. The Fountainhead Group Aquatic Control Cooper Wiring Devices Harvest Lane Honey Manna Pro Products Ragan & Massey, Inc. The Gorilla Glue Company AR North America Cordova Herrs Mars Pet Care Pedigree Red Wing Shoes The Quikrete Companies Ariat Crosman Herschel Adams Martin Wheel Company Remco Industries The Scotts Company Armscor Dallas Mfg. Co., Inc. Hills Pet Nutrition, Inc. Massimo Zanetti Remington Thermwell Products Arrow Home Products Company Dap Hobart Welders Master Lock Company LLC Roebic Laboratories Tomy International, Inc. Baleco International Dare Products Inc. Honeywell Environmental and Combus- Melissa & Doug Ruckers Tong Yang Moolsan Co., LTD Barnett Outdoor Davidson Inc. tion Controls Merck Ruger Trilliant Baron Mfg Decko Products Honeywell Safety Products Merrick Rugged Ranch Troyer Cheese Co. Barrel O Fun Deer Creek Hornady Metalware Nesco Rust-Oleum Corp. Truper S.A. de C.V. Bayer - ASC Deflecto Canada Ltd. Huhtamaki Midwest Distribution Sanco Chemical Tuff Stuff Products Bekaert Corporation Diamond Pet Care Igloo Corp Midwest Fastener Schleich Ty, Inc. Beretta DLF Pickseed Innovation Pet Mike Sells Scotch Corporation United States Stove Company Berne Apparel Doskocil J.M. Smuckers Miller Manufacturing Company Scotts Pet Products Valley Forge Flag Bestway Dow Chemical Co. Jadcore Milton Industries Semco Plastics Company Valley Industries Black Diamond Group Durango Jama Corporation, Inc. Milwaukee Shelter Logic Value Max Products LLC Blaster Corp Earthway Products, Inc. Jarden Milwaukee Tool Sherwin Williams Co. Valvoline Blue Buffalo Edsal Mfg Company Jarden Consumer Solutions / Appliances MKS Supply Shopvac VG Supply Blue Rhino Ellet Bros Jason Industrial Morrell Manufacturing Show-Rite Feed Victor Bonnie Plant Emerson Healthcare, LLC Jelmar Mossberg Shur-Line Vista Outdoor Bridgeport Marketing ENERCO Jerent Motomco Shurtech Brands, LLC Vortex Brookhaven Seed Eukanuba Jetcoat MWI Animal Health Sig Sauer Wabash Valley Farms Brownie Brittle, LLC / Sheila G's Evergreen Enterprises JMF Company National Hardware Sioux Honey Association Walther Browning Evolved John B. Sanfilippo Neogen Corporation Smith & Wesson Waxman Consumer Products Group Bruder Exide Justin Boot Company Nestle Purina Smucker's Wayne Water Systems Buck Knives Federal Hybrids, Inc. Karman, Inc. / Roper Apparel and Footwear Nikon SMV Tools WD-40 Buck wear Feit Electric Kaytee Nutri-Vet Nutritionals (Manna Pro) Solar Group Inc Weaver Leather Butler Home FeraDyne Outdoors LLC - Muzzy, Rage, Keen, Inc. / Utility Oberto Solaris Werner Ladder Co Candle Lite Nockturnal Kennys Candy Company Old Farmer's Almanac / Yankee Publishing SPG Wildgame Innovations Candle Warmer FIMCO Industries Keurig Old World Industries Springfield Wildlife Research Center Cargill Animal Nutrition Fimco, Inc. / Ag South Key Industries Old World Spices & Seasonings Standlee Premium Western Forage Williamson-Dickie Cargill Incorporated Fiskars Brands Keystone Consolidated Industries Origin Point Brands Stanley Black & Decker Winchester Carhartt Kids Fiskars Brands Inc. Eco Watering Kidde Safety Orren Moore Star Snacks Wolverine Carhartt, Inc. Flotec Kimber Outdoor Cap Steel Cabinets USA, Inc. World and Main Cranbury LLC Carolina Hosiery FN America Kinco LLC dba Kinco International PBI Gordon Corp. (Ag Chem) Sterilite Wrangler Carpenter FNA Group King Kutter Pentair Residential Filtration LLC Sullivans Supply Yenkin-Majestic Paint Corp Carry-On Trailer Forest Products Kitchen Cooked Pepsi Summit Zoetis Central Life Sciences Fram Group Klements Sausage Co. Perfect Aire - Bigwall Suncast Corporation

2020 MARKETING SUMMIT // PARTNER RECOGNITION 75 CONTRACT WORKSHEET

PRINT MARKETING RADIO MARKETING

COST QUANTITY TOTAL COST COST QUANTITY TOTAL COST FLIER RADIO 1 BOX $3,000 FULL RUN $10,000 NOTES DOUBLE BOX $5,000 IN-STORE RADIO $1,000 BANNER SPACE $8,000 SUBTOTAL: DIGITAL MARKETING QUARTER PAGE $12,500 COST QUANTITY TOTAL COST HALF PAGE $35,000 FULL PAGE $65,000 ONLINE-ONLY AD PAGES WRAP $65,000 FULL PAGE $5,000 2 PAGE PULLOUT $125,000 ONLINE PAGE + DEDICATED EMAIL $7,000 4 PAGE PULLOUT $250,000 EMAIL FRONT COVER SPOT $10,000 HOLIDAY EMAIL $7,000 BACK COVER SPOT $8,000 DEDICATED EMAIL $3,500 PRODUCT LITERATURE FEATURE EMAIL $2,000 PRODUCT CATALOG $65,000 EMAIL INCLUSION $1,000 TRI-FOLD PRODUCT BROCHURE $32,500 DIGITAL AISLE SUBTOTAL: BRAND/CATEGORY $5,000 VIDEO MARKETING BANNER ADS $500 COST QUANTITY TOTAL COST HOME PAGE BLOCK $1,500 PROMOTIONAL GOOGLE ADWORDS RUDY VIDEO $1,000 SHOPPING $5,000 TRAINING TEXT ADS $5,000 EXISTING VENDOR VIDEO $500 DISPLAY ADS $5,000 PRODUCT TRAINING VIDEO $2,000 SOCIAL MEDIA WINDMILL SLIDER $2,500 FACEBOOK POST $5,000 WINDMILL TILE $1,000 FACEBOOK LIVE $5,000 TRAINING CONTEST $500 TWITTER POST $1,000 SUBTOTAL: STORE EXPERIENCE INSTAGRAM $500 TEXT MESSAGING MARKETING $2,000 COST QUANTITY TOTAL COST SUBTOTAL: FEATURES MANAGER MEETING ENDCAP $16,950 COST QUANTITY TOTAL COST PALLET DROP $28,250 STORE MANAGER MEETING RUDY SPOT $15,000 TITLE SPONSORSHIP $50,000 SIDEKICKS $5,650 MAIN STAGE TRAINING SESSION $20,000 MARGIN BINS $11,300 BOOTH $5,000 CLIP STRIPS $2,825 BANNER $500 SIGNAGE SUBTOTAL: NEW STORES BANNERS $9,040 HEADERS $5,000 COST QUANTITY TOTAL COST FACT TAGS $3,000 NEW STORES SUBTOTAL: BILLBOARDS $2,000 ADDITIONAL MARKETING GIVEAWAYS $500 COST QUANTITY TOTAL COST CONTESTS $500 ADDITIONAL MARKETING SUBTOTAL: BILLBOARD VARIES TRAILER GRAPICS $7,500 GRAND TOTAL: BUCKET SPONSOR $40,000 T-SHIRTS $50,000 NOTES: 4-H GIFT CARD PROGRAM $25/CARD FAIRS BOOTH $2,000 BANNER $500 SUBTOTAL: CUSTOM QUOTES

TYPE BUDGET

1 1/9) - (12/27 1 Volume 2020 48 11/28) - (11/26 Friday Black 2020 44,45 11/7) - (10/25 45 Volume 2020 November 18 November 14 October 9 September

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51,52 12/24) - (12/13 51 Volume 2020 46,47 11/25) - (11/8 47 Volume 2020 42,43 10/24) - (10/11 43 Volume ­2020 November 4 November 23 September 26 August

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49,50 12/12) - (11/29 49 Volume 2020 44,45 11/7) - (10/25 45 Volume 2020 40,41 10/10) - (9/27 41 Volume 2020 October 21 October 9 September 12 August

st th th

ADVERTISING CALENDAR WEEK WEEK PROMO DUE ADS VENDOR WEEK PROMO DUE ADS VENDOR WEEK PROMO DUE ADS VENDOR

31 30 29 28 27 30 29 31 30 29 28 27 26 25 WEEK 01 WEEK 49 WEEK 44 WEEK

26 25 24 23 22 21 20 28 27 26 25 24 23 22 24 23 22 21 20 19 18 WEEK 52 WEEK 48 WEEK 43 WEEK

19 18 17 16 15 14 13 21 20 19 18 17 16 15 17 16 15 14 13 12 11 WEEK 51 WEEK 47 WEEK 42 WEEK

12 11 10 9 8 7 6 14 13 12 11 10 9 8 10 9 8 7 6 5 4 WEEK 50 WEEK 46 WEEK 41 WEEK

7 6 5 4 3 2 1 3 2 1 5 4 3 2 1 WEEK 49 WEEK 45 WEEK 40 WEEK

2020 RURAL KING SAT FRI THU WED TUE MON SUN SAT FRI THU WED TUE MON SUN SAT FRI THU WED TUE MON SUN

NOVEMBER OCTOBER DECEMBER

40,41 10/10) - (9/27 41 Volume 2020 34,35 8/29) - (8/16 35 Volume 2020 30,31 8/1) - (7/19 31 Volume 2020 August 12 August 1 July 3 June

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38,39 9/26) - (9/13 39 Volume 2020 32,33 8/15) - (8/2 33 Volume 2020 28,29 7/18) - (7/5 29 Volume ­2020 July 29 July 17 June 20 May

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April 22 April July 15 July 3 June 36,37 9/12) - (8/30 37 Volume 2020 30,31 8/1) - (7/19 31 Volume 2020 26,27 7/4) - (6/21 27 Volume 2020

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WEEK WEEK PROMO DUE ADS VENDOR WEEK WEEK PROMO DUE ADS VENDOR WEEK PROMO DUE ADS VENDOR

30 31 WEEK 36 WEEK

31 30 29 28 27 26 30 29 28 27 29 28 27 26 25 24 23 WEEK 31 WEEK WEEK 40 WEEK 35 WEEK

25 24 23 22 21 20 19 26 25 24 23 22 21 20 22 21 20 19 18 17 16 WEEK 30 WEEK WEEK 39 WEEK 34 WEEK

18 17 16 15 14 13 12 19 18 17 16 15 14 13 15 14 13 12 11 10 9 WEEK 29 WEEK WEEK 38 WEEK 33 WEEK

11 10 9 8 7 6 5 12 11 10 9 8 7 6 8 7 6 5 4 3 2 WEEK 28 WEEK WEEK 37 WEEK 32 WEEK

4 3 2 1 5 4 3 2 1 1 WEEK 27 WEEK WEEK 36 WEEK 31 WEEK

SAT FRI THU WED TUE MON SUN SAT FRI THU WED TUE MON SUN SAT FRI THU WED TUE MON SUN

JULY SEPTEMBER AUGUST

18,19 5/9) - (4/26 19 Volume 2020 26,27 7/4) - (6/21 27 Volume 2020 22,23 6/6) - (5/26 23 Volume 2020 February 26 February April 22 April 25 March

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16,17 4/25) - (4/12 17 Volume 2020 24,25 6/20) - (6/7 25 Volume 2020 20,21 5/25) - (5/10 21 Volume 2020 February 12 February April 8 April 11 March

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January 29 January March 25 March 26 February 14,15 4/11) - (3/29 15 Volume 2020 22,23 6/6) - (5/26 23 Volume 2020 18,19 5/9) - (4/26 19 Volume 2020

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WEEK WEEK PROMO DUE ADS VENDOR WEEK WEEK PROMO DUE ADS VENDOR WEEK PROMO DUE ADS VENDOR

31 WEEK 23 WEEK

30 29 28 27 26 30 29 28 30 29 28 27 26 25 24 WEEK 18 WEEK WEEK 27 WEEK 22 WEEK

25 24 23 22 21 20 19 27 26 25 24 23 22 21 23 22 21 20 19 18 17 WEEK 17 WEEK WEEK 26 WEEK 21 WEEK

18 17 16 15 14 13 12 20 19 18 17 16 15 14 16 15 14 13 12 11 10 WEEK 16 WEEK WEEK 25 WEEK 20 WEEK

11 10 9 8 7 6 5 13 12 11 10 9 8 7 9 8 7 6 5 4 3 WEEK 15 WEEK WEEK 24 WEEK 19 WEEK

4 3 2 1 6 5 4 3 2 1 2 1 WEEK 14 WEEK WEEK 23 WEEK 18 WEEK

SAT FRI THU WED TUE MON SUN SAT FRI THU WED TUE MON SUN SAT FRI THU WED TUE MON SUN

APRIL JUNE MAY

4,5 2/1) - (1/19 5 Volume 2019 14,15 4/11) - (3/29 15 Volume 2020 November 20 November January 29 January

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2,3 1/18) - (1/5 3 Volume 2019 12,13 3/28) - (3/15 13 Volume 2020 8,9 2/29) - (2/16 9 Volume 2019 November 6 November January 15 January 19 December

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October 10 October January 2 January 5 December 1 1/11) - (12/29 1 Volume 2019 10,11 3/14) - (3/1 11 Volume 2020 6,7 2/15) - (2/2 7 Volume 2019

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WEEK WEEK PROMO DUE ADS VENDOR WEEK WEEK PROMO DUE ADS VENDOR WEEK PROMO DUE ADS VENDOR

31 30 29 28 27 26 31 30 29 29 28 27 26 25 24 23 WEEK 05 WEEK WEEK 14 WEEK 09 WEEK

25 24 23 22 21 20 19 28 27 26 25 24 23 22 22 21 20 19 18 17 16 WEEK 04 WEEK WEEK 13 WEEK 08 WEEK

18 17 16 15 14 13 12 21 20 19 18 17 16 15 15 14 13 12 11 10 9 WEEK 03 WEEK WEEK 12 WEEK 07 WEEK

11 10 9 8 7 6 5 14 13 12 11 10 9 8 8 7 6 5 4 3 2 WEEK 02 WEEK WEEK 11 WEEK 06 WEEK

4 3 2 1 7 6 5 4 3 2 1 1 WEEK 01 WEEK WEEK 10 WEEK 05 WEEK

SAT FRI THU WED TUE MON SUN SAT FRI THU WED TUE MON SUN SAT FRI THU WED TUE MON SUN

JANUARY MARCH FEBRUARY

JANUARY FEBRUARY MARCH SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT WEEK 01 1 2 3 4 WEEK 05 1 WEEK 10 1 2 3 4 5 6 7 WEEK 02 5 6 7 8 9 10 11 WEEK 06 2 3 4 5 6 7 8 WEEK 11 8 9 10 11 12 13 14 WEEK 03 12 13 14 15 16 17 18 WEEK 07 9 10 11 12 13 14 15 WEEK 12 15 16 17 18 19 20 21 WEEK 04 19 20 21 22 23 24 25 WEEK 08 16 17 18 19 20 21 22 WEEK 13 22 23 24 25 26 27 28 WEEK 05 26 27 28 29 30 31 WEEK 09 23 24 25 26 27 28 29 WEEK 14 29 30 31

VENDOR ADS DUE PROMO WEEK VENDOR ADS DUE PROMO WEEK VENDOR ADS DUE PROMO WEEK October 10th 2019 Volume 1 (12/29 - 1/11) 1 December 5th 2019 Volume 7 (2/2 - 2/15) 6,7 January 2nd 2020 Volume 11 (3/1 - 3/14) 10,11 November 6th 2019 Volume 3 (1/5 - 1/18) 2,3 December 19th 2019 Volume 9 (2/16 - 2/29) 8,9 January 15th 2020 Volume 13 (3/15 - 3/28) 12,13 November 20th 2019 Volume 5 (1/19 - 2/1) 4,5 January 29th 2020 Volume 15 (3/29 - 4/11) 14,15

APRIL MAY JUNE SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT WEEK 14 1 2 3 4 WEEK 18 1 2 WEEK 23 1 2 3 4 5 6 WEEK 15 5 6 7 8 9 10 11 WEEK 19 3 4 5 6 7 8 9 WEEK 24 7 8 9 10 11 12 13 WEEK 16 12 13 14 15 16 17 18 WEEK 20 10 11 12 13 14 15 16 WEEK 25 14 15 16 17 18 19 20 WEEK 17 19 20 21 22 23 24 25 WEEK 21 17 18 19 20 21 22 23 WEEK 26 21 22 23 24 25 26 27 WEEK 18 26 27 28 29 30 WEEK 22 24 25 26 27 28 29 30 WEEK 27 28 29 30 WEEK 23 31 VENDOR ADS DUE PROMO WEEK VENDOR ADS DUE PROMO WEEK VENDOR ADS DUE PROMO WEEK January 29th 2020 Volume 15 (3/29 - 4/11) 14,15 February 26th 2020 Volume 19 (4/26 - 5/9) 18,19 March 25th 2020 Volume 23 (5/26 - 6/6) 22,23 February 12th 2020 Volume 17 (4/12 - 4/25) 16,17 March 11th 2020 Volume 21 (5/10 - 5/25) 20,21 April 8th 2020 Volume 25 (6/7 - 6/20) 24,25 February 26th 2020 Volume 19 (4/26 - 5/9) 18,19 March 25th 2020 Volume 23 (5/26 - 6/6) 22,23 April 22nd 2020 Volume 27 (6/21 - 7/4) 26,27

JULY AUGUST SEPTEMBER SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT WEEK 27 1 2 3 4 WEEK 31 1 WEEK 36 1 2 3 4 5 WEEK 28 5 6 7 8 9 10 11 WEEK 32 2 3 4 5 6 7 8 WEEK 37 6 7 8 9 10 11 12 WEEK 29 12 13 14 15 16 17 18 WEEK 33 9 10 11 12 13 14 15 WEEK 38 13 14 15 16 17 18 19 WEEK 30 19 20 21 22 23 24 25 WEEK 34 16 17 18 19 20 21 22 WEEK 39 20 21 22 23 24 25 26 WEEK 31 26 27 28 29 30 31 WEEK 35 23 24 25 26 27 28 29 WEEK 40 27 28 29 30 WEEK 36 30 31

VENDOR ADS DUE PROMO WEEK VENDOR ADS DUE PROMO WEEK VENDOR ADS DUE PROMO WEEK April 22nd 2020 Volume 27 (6/21 - 7/4) 26,27 June 3rd 2020 Volume 31 (7/19 - 8/1) 30,31 July 15th 2020 Volume 37 (8/30 - 9/12) 36,37 May 20th ­2020 Volume 29 (7/5 - 7/18) 28,29 June 17th 2020 Volume 33 (8/2 - 8/15) 32,33 July 29th 2020 Volume 39 (9/13 - 9/26) 38,39 June 3rd 2020 Volume 31 (7/19 - 8/1) 30,31 July 1st 2020 Volume 35 (8/16 - 8/29) 34,35 August 12th 2020 Volume 41 (9/27 - 10/10) 40,41

OCTOBER NOVEMBER DECEMBER SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT 2020 RURAL KING RURAL 2020 WEEK 40 1 2 3 WEEK 45 1 2 3 4 5 6 7 WEEK 49 1 2 3 4 5 WEEK 41 4 5 6 7 8 9 10 WEEK 46 8 9 10 11 12 13 14 WEEK 50 6 7 8 9 10 11 12 WEEK 42 11 12 13 14 15 16 17 WEEK 47 15 16 17 18 19 20 21 WEEK 51 13 14 15 16 17 18 19 WEEK 43 18 19 20 21 22 23 24 WEEK 48 22 23 24 25 26 27 28 WEEK 52 20 21 22 23 24 25 26 WEEK 44 25 26 27 28 29 30 31 WEEK 49 29 30 WEEK 01 27 28 29 30 31

VENDOR ADS DUE PROMO WEEK VENDOR ADS DUE PROMO WEEK VENDOR ADS DUE PROMO WEEK ADVERTISING CALENDAR ADVERTISING August 12th 2020 Volume 41 (9/27 - 10/10) 40,41 September 9th 2020 Volume 45 (10/25 - 11/7) 44,45 October 21st 2020 Volume 49 (11/29 - 12/12) 49,50 August 26th ­2020 Volume 43 (10/11 - 10/24) 42,43 September 23rd 2020 Volume 47 (11/8 - 11/25) 46,47 November 4th 2020 Volume 51 (12/13 - 12/24) 51,52 September 9th 2020 Volume 45 (10/25 - 11/7) 44,45 October 14th 2020 Black Friday (11/26 - 11/28) 48 November 18th 2020 Volume 1 (12/27 - 1/9) 1 80 CATEGORY NAME // 2020 MARKETING SUMMIT