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Rising Stars Football Money League Sports Business Group January 2018 a Deloitte Football Money League 2018 | Top 20 Clubs

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Rising Stars Football Money League Sports Business Group January 2018 a Deloitte Football Money League 2018 | Top 20 Clubs Rising stars Football Money League Sports Business Group January 2018 A Deloitte Football Money League 2018 | Top 20 clubs Manchester United top the Money League for the tenth time, in a year that sees a record number of English clubs (ten) in the top 20. The clinching factor in United retaining top spot was securing the UEFA Europa League title in Stockholm, demonstrating the value of UEFA’s second club competition. Basis of preparation Matchday revenue is largely derived from The publication contains a variety of information For the purpose of the international We have used the figure for total revenue gate receipts (including ticket and corporate derived from publicly available, or other direct, comparisons, unless otherwise stated, all figures extracted from the annual financial statements hospitality sales). Broadcast revenue includes sources other than financial statements. We have for the 2016/17 season have been translated at of the company or group in respect of each club, revenue from distributions from participation not performed any verification work or audited the average exchange rate for the year ending 30 or other direct sources, for the 2016/17 season in domestic leagues, cups and European club any of the information contained in the financial June 2017 or 31 December 2016 as appropriate (unless otherwise stated). competitions. Commercial revenue includes statements or other sources in respect of each (£1 = €1.1637; €1 = RUB73.5604). Comparative sponsorship, merchandising and revenue club for the purpose of this publication. figures have been extracted from previous Revenue excludes player transfer fees, VAT from other commercial operations. For a more editions of the Deloitte Football Money League, and other sales related taxes. In a few cases detailed analysis of the comparability of revenue Key performance indicators shown for each or from relevant annual financial statements or we have made adjustments to total revenue generation between clubs, it would be necessary Money League club relate to the football other direct sources. For comparability, reference figures to enable, in our view, a more meaningful to obtain information not otherwise publicly season ending in 2017, unless otherwise stated. to UEFA distributions have been extracted from comparison of the football business on a club available. UEFA Champions League and Europa League UEFA’s “Distribution to clubs 2016/17” report. by club basis. performances shown include participation from Some differences between clubs, or over the final play-off round only. ‘Shirt sponsor’ and In relation to estimates and projection actual Information is derived from annual financial time, may arise due to different commercial ‘Technical kit supplier’ refers to the club’s first results are likely to be different from those statements or information sourced directly arrangements and how the transactions are team home kit for the season ending in 2017. projected because events and circumstances from individual clubs. Based on the information recorded in the financial statements, due to Figures in respect of Twitter, Weibo, Facebook frequently do not occur as expected, and those made available to us in respect of each club, to different financial reporting perameters in and Instagram are as at 8 January 2018. For a differences may be material. Deloitte can give the extent possible, we have split revenue into respect of a club, and/or due to different ways club with multiple language accounts, only the no assurance as to whether, or how closely, the three categories – being revenue derived from in which accounting practice is applied such that most liked/followed account has been included. actual results ultimately achieved will correspond matchday, broadcast and commercial sources. the same type of transaction might be recorded to those projected and no reliance should be Clubs are not wholly consistent with each other in different ways. Numbers in brackets after component parts of placed on such projections. in the way they classify revenue. In some cases revenue and social media refer to a club’s ranking we have made reclassification adjustments to the relative to other Money League top 20 clubs. disclosed figures to enable, in our view, a more meaningful comparison of the financial results. B Deloitte Football Money League 2018 | Contents Contents Introduction 02 Ups and downs 07 The leading team in the business of football 08 Top 20 clubs 10 Rising stars 30 Deloitte Football Intelligence Tool 52 Edited by Sports Business Group Dan Jones Telephone: +44 (0)161 455 8787 PO Box 500, 2 Hardman Street, Sub-editor Manchester, M60 2AT, UK Timothy Bridge E-mail: [email protected] www.deloitte.co.uk/sportsbusinessgroup Authors Samuel Boor, Chris Hanson January 2018 and Calum Ross 01 Deloitte Football Money League 2018 | Introduction Introduction Welcome to the 21st edition of the Deloitte Football and commercial) paints an interesting Money League in which we profile the highest earning picture. Broadcast revenue is now the largest revenue source for Money League clubs in the world’s most popular sport. Published clubs with a 45% share, whilst shares just eight months after the end of the 2016/17 season, for commercial revenue and matchday revenue have reduced to 38% and 17% the Money League remains the most contemporary respectively. and reliable independent analysis of the clubs’ relative A place in the top 20 now requires clubs to financial performance. generate almost €200m, a 16% increase on the amount needed in the previous edition, There are a number of metrics, both FC Zenit St Petersburg and AS Roma when Leicester City secured 20th position financial and non-financial, that can lose their top 20 status after weakened with revenue of €172.1m. A place in the top be used to compare clubs including European performances compared to 30 requires more than €157m (the first time attendance, worldwide fan base, broadcast 2015/16. this benchmark has been above €150m), audience and on-pitch success. In the an amount that would have guaranteed a Money League we focus on clubs’ ability to Southampton are the only debutant in this Money League place just three seasons ago generate revenue from matchday (including edition’s top 20 after broadcast revenues (2013/14). The increase in these thresholds ticket and corporate hospitality sales), soared 58% to £143m, which is higher emphasises that revenue growth of recent broadcast rights (including distributions than the club’s total revenue in 2015/16. A years has not been limited to just those from participation in domestic leagues, return to the Europa League buoyed Saints’ clubs at the top of the Money League. cups and European club competitions) revenue, but the over-arching factor behind and commercial sources (e.g. sponsorship, this increase is the first year of the record merchandising, stadium tours and other broadcast rights arrangements in England. Chart 1: 2015/16 and 2016/17 commercial operations), and rank them on composition of total revenue splits (€m) that basis. The top ten remains consistent in 18% composition for the fourth consecutive Matchday year, but there were some notable shifts 43% All Around The World in position with four clubs changing their 2015/16 Broadcast As the Money League enters its third ranking from 2015/16. Real Madrid’s strong 7,415 decade it continues to intrigue, surprise commercial growth sees them move back Commercial and set records. Whilst the top 20 retains into the top two at the expense of arch- 39% a number of familiar names from Europe’s rivals FC Barcelona, who drop to third, ‘big five’ leagues, there have been a number whilst Arsenal jump ahead of Paris Saint- 17% of ups and downs with 13 clubs seeing their Germain to claim sixth. This year’s battle position change from last year. for first place was the closest in Money League history, with just €1.7m separating 38% Participation and performance in UEFA Manchester United and Real Madrid. For 2016/17 competitions has always been a critical the first time, the top three Money League 7,896 success factor in the Money League, clubs aggregate revenue totalled €2 billion, but its impact on clubs’ revenue is more which is more than the total revenue of the noticeable than ever in this edition. The eleven clubs ranked 20-30. UEFA Champions League and UEFA Europa 45% League have played an important role in Total revenue of the top 20 also reached a improving, or retaining, Money League record high, increasing 6% to €7.9 billion. positions for Manchester United, Leicester However, performance across individual Source: Deloitte analysis. City, SSC Napoli and Southampton, whilst revenue streams (i.e. matchday, broadcast 02 Deloitte Football Money League 2018 | Introduction Supersonic Chart 2: Revenue of 20th placed clubs; Deloitte Football Money League (€m) This year’s Money League sees a record ten 199.2 English clubs in the top 20. The number in 200 172.1 the top 30 increases to 14, although this 164.8 does not get close to the existing record of 144.1 150 17, set in 2014/15. 121.1 101 The increased number of English clubs 100 80.5 85.1 68.3 owes much to the start of the Premier League’s record three year broadcast 50 36.2 arrangements, but also the significant growth in revenue of its biggest clubs. AFC Bournemouth, the only debutant 0 amongst clubs ranked 21 to 30, highlight 1996/97 1999/00 2002/03 2005/06 2008/09 2011/12 2013/14 2014/15 2015/16 2016/17 the impact the increase in broadcast revenue distributions has had upon clubs. Source: Deloitte analysis. The Cherries appear in 28th place with revenue of £136.8m having been the 82nd highest revenue generating club in the League for a third consecutive year and Manchester City are in fifth place for the UK in 1996/97 with revenue of just £1.1m.
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