Press Release

SBW Udyog Limited April 06, 2021

Ratings Amount Facilities/Instruments Ratings Rating Action (Rs. crore) 45.60 CARE BBB-; Stable Long Term Bank Facilities Reaffirmed (Reduced from 50.60) (Triple B Minus; Outlook: Stable) CARE A3 Short Term Bank Facilities 10.50 Reaffirmed (A Three) 56.10 Total Bank Facilities (Rs. Fifty-Six Crore and Ten Lakhs Only) Details of instruments/facilities in Annexure-1

Detailed Rationale & Key Rating Drivers The ratings to the bank facilities of SBW Udyog Limited (SBW) continue to derive strength from the experienced promoters with long track record of operations, established distribution network, diversified revenue streams and moderate financial risk profile marked by moderate profitability margins, capital structure and debt service coverage indicators. On the other hand, the ratings are constrained by exposure to group companies, volatility in price of raw material and working capital intensive operations.

Rating Sensitivities Positive Factors - Factors that could lead to positive rating action/upgrade:

 Increase in scale of operations by 20% or more along with PBILDT margin of above 7.0% on a sustained basis  Significant reduction in its financial exposure to weaker group companies Negative Factors- Factors that could lead to negative rating action/downgrade:

 Decrease in scale of operations by 20% or more along with PBILDT margin of below 5.0% on a sustained basis  Significant increase in group exposure to weaker credit profile group companies  Any additional capex leading to deterioration in capital structure with an overall gearing above 1.00x

Detailed description of the key rating drivers Key Rating Strengths Experienced promoters The promoter of SBW, Mr Shyama Charan Gupta has more than 45 years of experience in the manufacturing and trading of tobacco products. Mr. Gupta has promoted ‘Shyam Group’ and has interest in diversified business areas such as Biri manufacturing, hospitality, FMCG, logistics, dairy and real estate. Mr. Gupta along with his two sons Mr. Vidhup Agrahari (Director) and Mr. Vaibhav Agrahari (Director) looks after the overall operations of the company. They are well supported by the other directors having experience of more than 20 years in the industry. Established distribution network and Diversified Revenue Streams The company has strong marketing network of more than 200 distributors mainly in the states of and Madhya Pradesh. SBW has long term associated with its main distributors and wholesalers. The sales were made through distributors and traders. SBWL sells beedis under the brand name of ‘Shyam’, ‘Samrat’ and ‘Gudiya’ and matchbox and agarbattis under brand name of ‘Shyam’ and ‘Baghban’. The Company is operating in diversified segments comprise of tobacco, Hospitality, marketing and trading of automotive parts. The diversification of revenues across markets provides relative insulation to SBW to manage down-turn in any particular segment/ market. Moderate Financial Risk Profile

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The total operating income (TOI) of the company declined by 5% mainly due to the dip in revenue from tobacco division. The TOI decreased from Rs. 226.43 crore in FY19 (FY refers to the period from April 1 to March 31) to Rs. 214.87 crore in FY20. The company generates majority of revenue from highly competitive tabaco industry. The profitability margin in the same normally remains on lower side owing to limited value addition. However, despite the decline in TOI, PBILDT margin improved during the same period from 6.27% in FY19 to 6.74% in FY20 on account of change in the revenue share of the business segments. During FY20, the share of income from hospitality business has increased which has better profitability margins resulted into improvement in margins during FY20. Further, PAT margin of the company also improved to 3.40% in FY20 from 3.11% in FY19.

The capital structure of the company is comfortable and remained stable with an overall gearing of 0.42x as on March 31, 2020 (PY: 0.44x). However, the adjusted overall gearing computed (considering net of investments, loans & advances to group associates from net worth) and corporate guaranteed as debt stood at 0.91x as on March 31, 2020. The debt coverage remained moderate as total debt/GCA and interest coverage ratio stands at 3.85x and 3.68x respectively as on March 31, 2020 (PY: 4.14x and 4.40x respectively). 9MFY21 performance: During 9 months ended in December 2020, the company recorded total operating income of Rs. 170.94 crore and an PBILDT margin of 9.13%. The improvement in margin is on account of cost rationalization measures taken by the company leading to lower fixed expenses. Key Rating Weaknesses Exposure to group company As on March 31, 2020, SBWL has total investments of Rs. 20.04 crore in its group associates. Furthermore, SBWL had also extended corporate guarantee of Rs. 33.30 crores for the loans availed by its group company Shyam Enterprises (Partnership Firm). Any adverse impact on the financial risk profile of SBW on account of exposure to the group companies would continue to be crucial from credit perspective. Furthermore, any additional investment to the group or associates would also be key monitorable sensitivity. Highly dependent on vagaries of nature The main raw materials used for the manufacture of beedis are Tendu leaves and tobacco. Since tobacco is a seasonal agro product, its production is highly dependent on rainfall during monsoon season and any disruption in supply may affect the company’s ability to procure raw material from the suppliers. Elongated operating cycle Operations of the company are working capital intensive marked by an average operating cycle of around 93 days in FY20 mainly on account of elongated inventory period. Since the raw material used for the production of tobacco is an agro based product the availability of the same depends upon nature. Further being a manufacturer, the firm is required to maintain adequate inventory of raw material for smooth running of its production processes for the entire year. The company purchases raw materials from domestic market and had inventory of around 91 days in FY20. However, the collection period and creditor days stood comfortably at 12 and 11 days respectively for FY20. Highly fragmented and regulated industry The market for Beedi is highly competitive with more than 3,000 producers and 300 brands and none having a market share of more than 5%. While the economic importance of tobacco (in terms of employment generation and revenue contribution to exchequer) has been acknowledged in several Government studies and reports, the cigarette and beedi industry in has been contending with the twin challenges of discriminatory and punitive taxation and increased regulation for several years in succession.

Liquidity: Adequate The liquidity profile of the company is adequate as reflected by a current ratio of 1.84x and a quick ratio of 0.75x as on March 31, 2020. The repayment obligations for FY21 is around Rs. 2.44 crore for which it has sufficient cushion available as projected gross cash accruals is around Rs. 12.40 crore. As on December 31, 2020 the company has cash and bank balance of Rs. 22.05 crore and mutual fund investments of Rs. 5.14 crore. The average collection period for FY20 is moderate at 12 days as against the creditor period of 11 days for FY20. However, the inventory period of the company remains elongated at around 91 days for FY20 leading to working capital cycle of 93 days. The average working capital utilization for last twelve months ended December 2020 stood low at around 45%.

Analytical approach: Standalone. The analysis factor in the exposure towards its group companies

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Applicable Criteria CARE’s Criteria on assigning Outlook and Credit watch to Credit Ratings CARE’s Policy on Default Recognition CARE’s methodology for Short-term Instruments Rating Methodology – Manufacturing Companies CARE’s methodology for financial ratios (Non-Financial sector) Liquidity Analysis of Non-Financial Sector Entities

About the Company SBW Udyog Ltd (SBWL) was originally incorporated as Shyam Biri Works as a partnership firm in 1973 by Mr. Shyama Charan Gupta in Banda, Uttar Pradesh. It got converted into a company in 1985 as Shyam Biri Works Pvt. Ltd. under Companies Act 1956 and later assumed it current name in 1989. SBWL is primarily engaged in manufacturing and retailing of beedis and is also a sole selling agent for ‘Servo’ lubricants of Indian Oil Corporation across seven districts of Uttar Pradesh. SBWL also derives revenue from operation of a four-star hotel ‘Hotel Kanha Shyam’ having 102 rooms in and sale of matchbox and agarbattis.

Brief Financials (Rs. crore) FY19 (A) FY20 (A) Total operating income 226.43 214.87 PBILDT 14.20 14.47 PAT 7.05 7.30 Overall gearing (times) 0.44 0.42 Interest coverage (times) 4.40 3.68 A: Audited

Status of non-cooperation with previous CRA: CRISIL has conducted the review on the basis of best available information and has classified SBW as “Not cooperating” vide its press release dated January 28, 2020.

Any other information: Not Applicable

Rating History for last three years: Please refer Annexure-2 Covenants of rated instrument / facility: Detailed explanation of covenants of the rated instruments/facilities is given in Annexure-3 Complexity level of various instruments rated for this company: Annexure 4

Annexure-1: Details of Instruments/Facilities Size of the Rating assigned Name of the Date of Coupon Maturity Issue along with Instrument Issuance Rate Date (Rs. crore) Rating Outlook CARE BBB-; Fund-based - LT-Cash - - - 32.50 Stable Credit

Non-fund-based - ST- CARE A3 - - - 5.00 Bank Guarantees Fund-based - ST- CARE A3 Standby Line of - - - 5.50

Credit CARE BBB-; Fund-based - LT- - - - 13.10 Stable Term Loan

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Annexure-2: Rating History of last three years Current Ratings Rating history Date(s) & Date(s) & Date(s) & Date(s) & Name of the Type Rating Sr. Amount Rating(s) Rating(s) Rating(s) Rating(s) Instrument/Bank No. Outstanding assigned assigned assigned assigned Facilities (Rs. crore) in 2020- in 2019- in 2018- in 2017-

2021 2020 2019 2018 1)CARE BBB-; Stable 1)CARE 1)CARE (24-Mar- CARE BBB; BBB; 20) Fund-based - LT- BBB-; Stable Stable 1. LT 32.50 - 2)CARE Cash Credit Stable (05-Apr- (02-May- BBB; 18) 17) Stable

(03-Apr- 19)

1)CARE A3 (24-Mar- 1)CARE 1)CARE 20) CARE A3+ A3+ Non-fund-based - 2)CARE 2. ST 5.00 A3 - (05-Apr- (02-May- ST-Bank Guarantees A3+ 18) 17) (03-Apr-

19)

1)CARE A3 (24-Mar- 1)CARE 1)CARE 20) Fund-based - ST- CARE A3+ A3+ 2)CARE 3. Standby Line of ST 5.50 A3 - (05-Apr- (02-May- A3+ Credit 18) 17) (03-Apr-

19)

1)CARE BBB-; Stable (24-Mar- CARE 20) Fund-based - LT- BBB-; 4. LT 13.10 - 2)CARE - - Term Loan Stable BBB;

Stable (03-Apr- 19)

Annexure-3: Detailed explanation of covenants of the rated instrument / facilities: Not Applicable

Annexure 4: Complexity level of various instruments rated for this company

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Sr. Name of the Instrument Complexity Level No. 1. Fund-based - LT-Cash Credit Simple 2. Fund-based - LT-Term Loan Simple 3. Fund-based - ST-Standby Line of Credit Simple 4. Non-fund-based - ST-Bank Guarantees Simple

Note on complexity levels of the rated instrument: CARE has classified instruments rated by it on the basis of complexity. Investors/market intermediaries/regulators or others are welcome to write to [email protected] for any clarifications. Contact us

Media Contact Mradul Mishra Contact no. – +91-22-6754 3573 Email ID – [email protected]

Analyst Contact Name – Achin Nirwani Contact no.- +91-11-45333233 Email ID- [email protected]

Relationship Contact Name: Swati Agrawal Contact no.: 011-45333200/9811745677 Email ID: [email protected]

About CARE Ratings: CARE Ratings commenced operations in April 1993 and over two decades, it has established itself as one of the leading credit rating agencies in India. CARE is registered with the Securities and Exchange Board of India (SEBI) and also recognized as an External Credit Assessment Institution (ECAI) by the Reserve Bank of India (RBI). CARE Ratings is proud of its rightful place in the Indian capital market built around investor confidence. CARE Ratings provides the entire spectrum of credit rating that helps the corporates to raise capital for their various requirements and assists the investors to form an informed investment decision based on the credit risk and their own risk-return expectations. Our rating and grading service offerings leverage our domain and analytical expertise backed by the methodologies congruent with the international best practices.

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